Google Analytics Individual Qualification (IQ, GAIQ)
UK
The table below provides summary statistics for contract job vacancies with a requirement for Analytics IQ qualifications. It includes a benchmarking guide to the contractor rates offered over the 6 months leading up to 17 January 2026, comparing them to the same period in the previous two years.
| 6 months to 17 Jan 2026 |
Same period 2025 | Same period 2024 | |
|---|---|---|---|
| Rank | 579 | - | - |
| Rank change year-on-year | - | - | - |
| Contract jobs citing Analytics IQ | 1 | 0 | 0 |
| As % of all contract jobs in the UK | 0.003% | - | - |
| As % of the Qualifications category | 0.008% | - | - |
| Number of daily rates quoted | 0 | 0 | 0 |
| Median daily rate (50th Percentile) | - | - | - |
| UK excluding London median daily rate | - | - | - |
| Number of hourly rates quoted | 1 | 0 | 0 |
| Median hourly rate | £35.91 | - | - |
| UK excluding London median hourly rate | £35.91 | - | - |
All Academic and Professional Certifications
UK
Analytics IQ falls under the Academic Qualifications and Professional Certifications category. For comparison with the information above, the following table provides summary statistics for all contract job vacancies requiring academic qualifications or professional certifications.
| Contract vacancies requiring academic qualifications or professional certifications | 12,680 | 9,503 | 13,113 |
| As % of all contract IT jobs advertised in the UK | 33.99% | 29.87% | 30.30% |
| Number of daily rates quoted | 8,361 | 5,752 | 8,219 |
| 10th Percentile | £313 | £300 | £300 |
| 25th Percentile | £416 | £413 | £425 |
| Median daily rate (50th Percentile) | £520 | £525 | £550 |
| Median % change year-on-year | -0.95% | -4.55% | - |
| 75th Percentile | £625 | £630 | £650 |
| 90th Percentile | £725 | £725 | £725 |
| UK excluding London median daily rate | £500 | £500 | £540 |
| % change year-on-year | - | -7.41% | +2.86% |
| Number of hourly rates quoted | 950 | 464 | 795 |
| 10th Percentile | £16.00 | £19.40 | £14.50 |
| 25th Percentile | £19.06 | £24.18 | £22.81 |
| Median hourly rate | £25.15 | £39.50 | £50.00 |
| Median % change year-on-year | -36.33% | -21.00% | +11.11% |
| 75th Percentile | £58.19 | £66.00 | £67.50 |
| 90th Percentile | £76.58 | £78.01 | £78.10 |
| UK excluding London median hourly rate | £25.15 | £42.50 | £50.00 |
| % change year-on-year | -40.82% | -15.00% | +11.11% |
Analytics IQ
Job Vacancy Trend
Historical trend showing the proportion of contract IT job postings citing Analytics IQ relative to all contract IT jobs advertised.
Analytics IQ
Daily Rate Trend
Contractor daily rate distribution trend for jobs in the UK citing Analytics IQ.
Analytics IQ
Top 3 Contract Job Locations
The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Analytics IQ within the UK over the 6 months to 17 January 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.
| Location | Rank Change on Same Period Last Year |
Matching Contract IT Job Ads |
Median Daily Rate Past 6 Months |
Median Daily Rate % Change on Same Period Last Year |
Live Jobs |
|---|---|---|---|---|---|
| England | - | 1 | - | - | 1 |
| East of England | - | 1 | - | - | 1 |
| UK excluding London | - | 1 | - | - | 1 |
Analytics IQ
Co-Occurring Skills & Capabilities by Category
The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:
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