Period
to 22 November 2017

The median contractor rate for an SEO Specialist was £356 per day in advertised job vacancies during the 6 months to 22 November 2017.

The first table below provides contractor rate benchmarking and summary statistics including a comparison to same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Search Engine Optimisation (SEO) Specialist
UK
6 months to
22 Nov 2017
Same period 2016 Same period 2015
Rank 870 892 -
Rank change year-on-year +22 - +867
Contract jobs requiring an SEO Specialist 14 7 0
As % of all contract IT jobs advertised in the UK 0.014% 0.007% -
As % of the Job Titles category 0.014% 0.007% -
Number of daily rates quoted 4 2 0
UK median daily rate £356 £238 -
Median daily rate % change year-on-year +49.68% - -
UK excluding London median daily rate £225 - -
Number of hourly rates quoted 4 0 0
UK median hourly rate £23.25 - -
UK excluding London median hourly rate £23.25 - -

The following table is for comparison with the above and includes summary statistics for all contract IT job vacancies. Most job vacancies include a discernible job title that can be normalized. As such, the figures in the second row provide an indication of the number of contract jobs in our overall sample.

All Contract IT Job Vacancies
UK
Contract vacancies in the UK with a recognized job title 97824 99914 107019
% of contract IT jobs with a recognized job title 94.81% 94.76% 94.91%
Number of daily rates quoted 64542 65150 68083
UK median daily rate £450 £425 £400
Median daily rate % change year-on-year +5.88% +6.25% -
10th Percentile £260 £250 £250
90th Percentile £625 £600 £588
UK excluding London median daily rate £400 £392 £375
% change year-on-year +2.04% +4.53% +3.45%
Number of hourly rates quoted 2932 3310 4089
UK median hourly rate £18.70 £18.00 £18.00
Median hourly rate % change year-on-year +3.88% - +9.09%
10th Percentile £10.96 £10.50 £10.50
90th Percentile £47.83 £47.50 £45.00
UK excluding London median hourly rate £17.50 £17.50 £17.77
% change year-on-year - -1.52% +9.96%

SEO Specialist
Job Vacancy Trend

Job postings that featured SEO Specialist in the job title as a percentage of all IT jobs advertised.

Job vacancy trend for SEO Specialist in the UK

SEO Specialist
Contractor Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing SEO Specialist.

Contractor daily rate trend for SEO Specialist in the UK

SEO Specialist
Contractor Daily Rate Histogram

The daily rate distribution of IT jobs citing SEO Specialist over the 6 months to 22 November 2017.

Contractor daily rate histogram for SEO Specialist in the UK

SEO Specialist
Contractor Hourly Rate Trend

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing SEO Specialist.

Contractor hourly rate trend for SEO Specialist in the UK

SEO Specialist
Top 4 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing SEO Specialist within the UK over the 6 months to 22 November 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +22 14 £356 +49.68% 4
UK excluding London +39 9 £225 - 4
South East - 9 £225 - 2
London -32 5 £450 +89.47%

SEO Specialist Skill Set
Top 30 Co-occurring IT Skills

For the 6 months to 22 November 2017, SEO Specialist contract jobs required the following IT skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads featuring SEO Specialist in the job title.

1 14 (100.00%) SEO
2 11 (78.57%) Marketing
3 8 (57.14%) Agile Software Development
3 8 (57.14%) Digital Marketing
4 6 (42.86%) Pay per click
4 6 (42.86%) HTML
5 4 (28.57%) JavaScript
5 4 (28.57%) CSS
5 4 (28.57%) Finance
5 4 (28.57%) Project Management
5 4 (28.57%) Degree
5 4 (28.57%) Google
5 4 (28.57%) Social Media
5 4 (28.57%) Customer-Centricity
6 3 (21.43%) Analytics
7 2 (14.29%) Google Analytics
7 2 (14.29%) Drupal
7 2 (14.29%) Internet Marketing
7 2 (14.29%) jQuery
7 2 (14.29%) CMS
7 2 (14.29%) Web Development
7 2 (14.29%) Asset Management
7 2 (14.29%) Content Management
7 2 (14.29%) Lucene
7 2 (14.29%) Business Analysis
7 2 (14.29%) Pharmaceutical
7 2 (14.29%) Adobe
7 2 (14.29%) Internet
7 2 (14.29%) PHP
7 2 (14.29%) XHTML

SEO Specialist Skill Set
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 2 (14.29%) CMS
1 2 (14.29%) Drupal
1 2 (14.29%) Elasticsearch
2 1 (7.14%) Adobe Experience Manager
Applications
1 1 (7.14%) Microsoft Excel
Cloud Services
1 2 (14.29%) Algolia
1 2 (14.29%) Google Analytics
1 2 (14.29%) Google Tag Manager
2 1 (7.14%) Adobe Analytics
Communications & Networking
1 2 (14.29%) HTTP
1 2 (14.29%) Internet
General
1 11 (78.57%) Marketing
2 4 (28.57%) Finance
3 2 (14.29%) Pharmaceutical
4 1 (7.14%) Publishing
4 1 (7.14%) Telecoms
Libraries, Frameworks & Software Standards
1 6 (42.86%) HTML
2 4 (28.57%) CSS
3 2 (14.29%) HTML5
3 2 (14.29%) jQuery
3 2 (14.29%) Lucene
3 2 (14.29%) XHTML
4 1 (7.14%) DOM
Miscellaneous
1 4 (28.57%) Social Media
2 2 (14.29%) Analytical Skills
2 2 (14.29%) Digital Media
2 2 (14.29%) Virtual Team
Processes & Methodologies
1 14 (100.00%) SEO
2 8 (57.14%) Agile Software Development
2 8 (57.14%) Digital Marketing
3 6 (42.86%) Pay per click
4 4 (28.57%) Customer-Centricity
4 4 (28.57%) Project Management
5 3 (21.43%) Analytics
6 2 (14.29%) Asset Management
6 2 (14.29%) Business Analysis
6 2 (14.29%) Content Development
6 2 (14.29%) Content Management
6 2 (14.29%) Content Writing
6 2 (14.29%) E-Commerce
6 2 (14.29%) Internet Marketing
6 2 (14.29%) Line Management
6 2 (14.29%) Open Source
6 2 (14.29%) SDLC
6 2 (14.29%) Stakeholder Engagement
6 2 (14.29%) Web Development
6 2 (14.29%) Wireframes
Programming Languages
1 4 (28.57%) JavaScript
2 2 (14.29%) PHP
Qualifications
1 4 (28.57%) Degree
Vendors
1 4 (28.57%) Google
2 2 (14.29%) Adobe
3 1 (7.14%) Microsoft