Period
to 20 October 2017

The following table provides summary statistics for contract job vacancies with a requirement for Product Marketing skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Product Marketing over the 6 months to 20 October 2017 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Product Marketing
UK
6 months to
20 Oct 2017
Same period 2016 Same period 2015
Rank 843 847 881
Rank change year-on-year +4 +34 -62
Contract jobs citing Product Marketing 35 45 23
As % of all contract IT jobs advertised in the UK 0.035% 0.042% 0.020%
As % of the Processes & Methodologies category 0.042% 0.050% 0.025%
Number of daily rates quoted 16 31 14
UK median daily rate £363 £360 £387
Median daily rate % change year-on-year +0.69% -6.86% -10.38%
10th Percentile £197 £243 £267
90th Percentile £433 £575 £638
UK excluding London median daily rate £258 £260 £325
% change year-on-year -0.96% -20.00% -13.33%
Number of hourly rates quoted 3 4 2
UK median hourly rate £28.50 £38.55 £18.27
Median hourly rate % change year-on-year -26.07% +111.06% -25.45%
10th Percentile £26.25 £23.75 £16.53
90th Percentile £30.75 £46.23 £19.00
UK excluding London median hourly rate - - -

Product Marketing is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies with a requirement for process or methodology skills.

All Process and Methodology Skills
UK
Contract vacancies with a requirement for process or methodology skills 83959 89134 93113
As % of all contract IT jobs advertised in the UK 84.52% 83.87% 81.53%
Number of daily rates quoted 55760 58941 60340
UK median daily rate £450 £425 £413
Median daily rate % change year-on-year +5.88% +3.03% +3.13%
10th Percentile £281 £263 £263
90th Percentile £625 £600 £600
UK excluding London median daily rate £400 £400 £380
% change year-on-year - +5.26% +2.70%
Number of hourly rates quoted 1973 2334 2702
UK median hourly rate £25.00 £23.75 £22.00
Median hourly rate % change year-on-year +5.26% +7.95% +12.82%
10th Percentile £11.60 £11.43 £11.39
90th Percentile £50.00 £48.75 £47.83
UK excluding London median hourly rate £25.00 £24.50 £22.50
% change year-on-year +2.04% +8.89% +12.50%

Product Marketing
Job Vacancy Trend

Job postings citing Product Marketing as a percentage of all IT jobs advertised.

Job vacancy trend for Product Marketing in the UK

Product Marketing
Contractor Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Product Marketing.

Contractor daily rate trend for Product Marketing in the UK

Product Marketing
Contractor Daily Rate Histogram

The daily rate distribution of IT jobs citing Product Marketing over the 6 months to 20 October 2017.

Contractor daily rate histogram for Product Marketing in the UK

Product Marketing
Contractor Hourly Rate Trend

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Product Marketing.

Contractor hourly rate trend for Product Marketing in the UK

Product Marketing
Top 7 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Product Marketing within the UK over the 6 months to 20 October 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +32 30 £383 +6.25% 9
London +5 25 £400 +11.11% 6
UK excluding London +50 10 £258 -0.96% 5
Scotland - 5 £304 - 2
North of England +68 3 £288 -21.50%
North West +25 3 £288 -
South East +12 2 £200 -23.08% 2

For the 6 months to 20 October 2017, IT contractor jobs citing Product Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads with a requirement for Product Marketing.

1 35 (100.00%) Marketing
2 10 (28.57%) Finance
3 9 (25.71%) Adobe
4 8 (22.86%) Project Management
4 8 (22.86%) E-Commerce
5 7 (20.00%) CMS
5 7 (20.00%) HTML
5 7 (20.00%) JavaScript
5 7 (20.00%) CSS
5 7 (20.00%) iPad
5 7 (20.00%) Adobe Experience Manager
5 7 (20.00%) Social Media
5 7 (20.00%) WebEx
6 6 (17.14%) Degree
7 5 (14.29%) Legal
8 4 (11.43%) Advertising
8 4 (11.43%) DBS Check
8 4 (11.43%) Analytics
9 3 (8.57%) User Experience
9 3 (8.57%) Microsoft
9 3 (8.57%) VB
10 2 (5.71%) SQL
10 2 (5.71%) Business Intelligence
10 2 (5.71%) Migration
10 2 (5.71%) Stakeholder Management
10 2 (5.71%) Business Development
10 2 (5.71%) Change Management
10 2 (5.71%) Financial Institution
10 2 (5.71%) Games
10 2 (5.71%) Information Architecture

Product Marketing
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 7 (20.00%) Adobe Experience Manager
1 7 (20.00%) CMS
2 1 (2.86%) Apache Spark
2 1 (2.86%) Elasticsearch
Applications
1 1 (2.86%) Adobe Creative Suite
1 1 (2.86%) Adobe Illustrator
1 1 (2.86%) InDesign
1 1 (2.86%) Microsoft Office
1 1 (2.86%) Photoshop
Cloud Services
1 1 (2.86%) Google Analytics
Communications & Networking
1 7 (20.00%) WebEx
2 1 (2.86%) Ethernet
2 1 (2.86%) Internet
2 1 (2.86%) LAN
2 1 (2.86%) NFC
2 1 (2.86%) VPN
2 1 (2.86%) WAN
Database & Business Intelligence
1 1 (2.86%) Data Warehouse
1 1 (2.86%) Neo4j
General
1 35 (100.00%) Marketing
2 10 (28.57%) Finance
3 5 (14.29%) Legal
4 4 (11.43%) Advertising
5 2 (5.71%) Financial Institution
5 2 (5.71%) Games
6 1 (2.86%) Billing
6 1 (2.86%) Retail
6 1 (2.86%) Telecoms
Job Titles
1 8 (22.86%) Marketing Manager
2 7 (20.00%) Technical Trainer
2 7 (20.00%) Trainer
3 5 (14.29%) Product Manager
4 4 (11.43%) Analyst
4 4 (11.43%) Client Relationship Manager
4 4 (11.43%) Product Marketing Manager
4 4 (11.43%) Relationships Manager
5 3 (8.57%) Project Manager
6 2 (5.71%) Business Analyst
6 2 (5.71%) Consultant
6 2 (5.71%) Marketing Consultant
7 1 (2.86%) Agile Product Owner
7 1 (2.86%) Business Transformation Manager
7 1 (2.86%) Data Scientist
7 1 (2.86%) Designer
7 1 (2.86%) Migration Manager
7 1 (2.86%) Product Owner
7 1 (2.86%) Transformation Manager
7 1 (2.86%) Transformation Project Manager
Libraries, Frameworks & Software Standards
1 7 (20.00%) CSS
1 7 (20.00%) HTML
2 1 (2.86%) D3.js
Miscellaneous
1 7 (20.00%) iPad
1 7 (20.00%) Social Media
2 3 (8.57%) User Experience
3 2 (5.71%) Analytical Skills
4 1 (2.86%) Animation
4 1 (2.86%) Computer Science
4 1 (2.86%) Contactless
4 1 (2.86%) Digital Currency
4 1 (2.86%) Digital Media
4 1 (2.86%) EMV
4 1 (2.86%) FMCG
4 1 (2.86%) Mobile App
4 1 (2.86%) Mobile Payment
4 1 (2.86%) Smartcard
Processes & Methodologies
1 8 (22.86%) E-Commerce
1 8 (22.86%) Project Management
2 4 (11.43%) Analytics
3 2 (5.71%) Business Development
3 2 (5.71%) Business Intelligence
3 2 (5.71%) Change Management
3 2 (5.71%) Information Architecture
3 2 (5.71%) Matrix Organization
3 2 (5.71%) Migration
3 2 (5.71%) Presales
3 2 (5.71%) Service Design
3 2 (5.71%) Stakeholder Engagement
3 2 (5.71%) Stakeholder Management
3 2 (5.71%) Strategic Thinking
3 2 (5.71%) Target Operating Model
4 1 (2.86%) Agile Software Development
4 1 (2.86%) Asset Management
4 1 (2.86%) CRM
4 1 (2.86%) Data Analysis
4 1 (2.86%) Scrum
Programming Languages
1 7 (20.00%) JavaScript
2 3 (8.57%) VB
3 2 (5.71%) SQL
4 1 (2.86%) Python
4 1 (2.86%) R
Qualifications
1 6 (17.14%) Degree
2 4 (11.43%) DBS Check
Quality Assurance & Compliance
1 2 (5.71%) PMO
2 1 (2.86%) SLA
Vendors
1 9 (25.71%) Adobe
2 3 (8.57%) Microsoft
3 1 (2.86%) Google
3 1 (2.86%) Tableau