Product Marketing Contracts

Product Marketing
UK

The table below provides summary statistics for contract job vacancies requiring Product Marketing skills. It includes a benchmarking guide to the contractor rates offered in vacancies that cited Product Marketing over the 6 months leading up to 30 April 2025, comparing them to the same period in the previous two years.

6 months to
30 Apr 2025
Same period 2024 Same period 2023
Rank 490 579 672
Rank change year-on-year +89 +93 +153
Contract jobs citing Product Marketing 29 21 41
As % of all contract jobs advertised in the UK 0.099% 0.048% 0.069%
As % of the Processes & Methodologies category 0.11% 0.056% 0.076%
Number of daily rates quoted 21 14 27
10th Percentile £305 £350 £258
25th Percentile £338 £354 £356
Median daily rate (50th Percentile) £400 £396 £475
Median % change year-on-year +1.14% -16.74% -5.00%
75th Percentile £450 £449 £538
90th Percentile £600 £587 £565
UK excluding London median daily rate £400 £381 £403
% change year-on-year +4.92% -5.28% -14.77%
Number of hourly rates quoted 0 2 4
10th Percentile - £37.15 £22.65
25th Percentile - £41.50 £22.88
Median hourly rate - £50.00 £26.25
Median % change year-on-year - +90.48% -49.03%
75th Percentile - £58.50 £30.81
90th Percentile - £62.85 £34.53
UK excluding London median hourly rate - - -

All Process and Methodology Skills
UK

Product Marketing falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all contract job vacancies requiring process or methodology skills.

Contract vacancies with a requirement for process or methodology skills 26,551 37,621 53,662
As % of all contract IT jobs advertised in the UK 90.82% 86.30% 89.91%
Number of daily rates quoted 17,137 24,254 37,244
10th Percentile £308 £300 £325
25th Percentile £413 £413 £438
Median daily rate (50th Percentile) £521 £525 £550
Median % change year-on-year -0.86% -4.55% +4.76%
75th Percentile £630 £638 £650
90th Percentile £744 £750 £750
UK excluding London median daily rate £481 £500 £500
% change year-on-year -3.80% - +5.26%
Number of hourly rates quoted 1,071 2,437 1,746
10th Percentile £14.70 £12.75 £11.00
25th Percentile £18.50 £16.00 £16.25
Median hourly rate £29.00 £35.50 £37.30
Median % change year-on-year -18.31% -4.83% +49.20%
75th Percentile £62.00 £59.95 £65.00
90th Percentile £75.00 £72.50 £75.00
UK excluding London median hourly rate £27.94 £36.50 £36.00
% change year-on-year -23.45% +1.39% +80.00%

Product Marketing
Job Vacancy Trend

Job postings citing Product Marketing as a proportion of all IT jobs advertised.

Job vacancy trend for Product Marketing in the UK

Product Marketing
Contractor Daily Rate Trend

3-month moving average daily rate quoted in jobs citing Product Marketing.

Daily rate trend for Product Marketing in the UK

Product Marketing
Daily Rate Histogram

Daily rate distribution for jobs citing Product Marketing over the 6 months to 30 April 2025.

Daily rate histogram for Product Marketing in the UK

Product Marketing
Contractor Hourly Rate Trend

3-month moving average hourly rates quoted in jobs citing Product Marketing.

Hourly rate trend for Product Marketing in the UK

Product Marketing
Top 9 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Product Marketing within the UK over the 6 months to 30 April 2025. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Jobs
England +70 28 £400 +1.14% 349
London +43 21 £420 -1.18% 279
UK excluding London +52 5 £400 +4.92% 83
Work from Home +51 5 £538 -1.60% 139
North of England - 3 £400 - 28
North West - 3 £400 - 18
Midlands +25 2 - - 13
West Midlands +16 1 - - 9
East Midlands - 1 - - 4

Product Marketing
Co-occurring Skills and Capabilities by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 1 (3.45%) Apache Airflow
1 1 (3.45%) Apache Spark
Applications
1 3 (10.34%) Chatbot
2 1 (3.45%) Adobe Creative Suite
2 1 (3.45%) Microsoft Office
2 1 (3.45%) Microsoft PowerPoint
Cloud Services
1 4 (13.79%) Figma
2 2 (6.90%) AWS
2 2 (6.90%) SaaS
3 1 (3.45%) Amazon ECS
3 1 (3.45%) Amazon EKS
3 1 (3.45%) AWS Step Functions
3 1 (3.45%) Dagster
3 1 (3.45%) Google Analytics
3 1 (3.45%) Snowflake
Communications & Networking
1 1 (3.45%) Internet
1 1 (3.45%) SMS
Database & Business Intelligence
1 1 (3.45%) Data Warehouse
1 1 (3.45%) NoSQL
1 1 (3.45%) PostgreSQL
General
1 29 (100.00%) Marketing
2 12 (41.38%) Social Skills
3 8 (27.59%) Analytical Skills
3 8 (27.59%) Finance
4 7 (24.14%) Legal
5 4 (13.79%) Influencing Skills
6 3 (10.34%) German Language
6 3 (10.34%) Retail
7 2 (6.90%) Advertising
8 1 (3.45%) Brand Awareness
8 1 (3.45%) Inclusion and Diversity
8 1 (3.45%) Organisational Skills
8 1 (3.45%) Public Sector
Job Titles
1 10 (34.48%) Product Manager
2 6 (20.69%) Marketing Manager
3 5 (17.24%) Product Marketing Manager
4 4 (13.79%) Designer
5 3 (10.34%) Automation Consultant
5 3 (10.34%) Cloud Specialist
5 3 (10.34%) Consultant
5 3 (10.34%) Content Designer
5 3 (10.34%) Marketing Automation Consultant
5 3 (10.34%) Marketing Consultant
5 3 (10.34%) Salesforce Consultant
5 3 (10.34%) UX Designer
6 2 (6.90%) Integration Consultant
7 1 (3.45%) Artificial Intelligence Engineer
7 1 (3.45%) CRM Manager
7 1 (3.45%) Data Engineer
7 1 (3.45%) Graphic Designer
7 1 (3.45%) Senior Graphic Designer
7 1 (3.45%) Technical Manager
7 1 (3.45%) Technical Product Manager
Libraries, Frameworks & Software Standards
1 1 (3.45%) ATL
1 1 (3.45%) Next.js
1 1 (3.45%) Node.js
Miscellaneous
1 3 (10.34%) Mobile App
1 3 (10.34%) Onboarding
1 3 (10.34%) Social Media
1 3 (10.34%) Virtual Team
2 2 (6.90%) Data Protection Act
3 1 (3.45%) Animation
3 1 (3.45%) Digital Media
3 1 (3.45%) Graphic Design
3 1 (3.45%) Over-the-Top Content
3 1 (3.45%) Product Ownership
3 1 (3.45%) Self-Motivation
Processes & Methodologies
1 11 (37.93%) Marketing Strategy
2 10 (34.48%) Analytics
2 10 (34.48%) Decision-Making
3 9 (31.03%) Agile
4 8 (27.59%) Roadmaps
5 7 (24.14%) Customer Experience
5 7 (24.14%) Customer Service
5 7 (24.14%) Product Management
5 7 (24.14%) Project Management
5 7 (24.14%) Strategic Thinking
6 5 (17.24%) B2B
6 5 (17.24%) Content Marketing
6 5 (17.24%) CRM
6 5 (17.24%) Customer Insight
6 5 (17.24%) Product Strategy
6 5 (17.24%) Stakeholder Management
6 5 (17.24%) User Experience
7 4 (13.79%) Business Strategy
7 4 (13.79%) Data Protection
7 4 (13.79%) UX Design
Programming Languages
1 1 (3.45%) Python
1 1 (3.45%) SQL
1 1 (3.45%) TypeScript
Qualifications
1 3 (10.34%) PMI Certification
1 3 (10.34%) PMP
2 2 (6.90%) Degree
Quality Assurance & Compliance
1 3 (10.34%) Accessibility
System Software
1 1 (3.45%) Docker
Systems Management
1 1 (3.45%) Kubernetes
1 1 (3.45%) Terraform
Vendors
1 3 (10.34%) Marketo
1 3 (10.34%) Salesforce
2 1 (3.45%) Adobe
2 1 (3.45%) Amplitude
2 1 (3.45%) Databricks
2 1 (3.45%) Google
2 1 (3.45%) Microsoft