Period
to 7 July 2020

The following table provides summary statistics for permanent job vacancies with a requirement for Analytics IQ qualifications. Included is a benchmarking guide to the salaries offered over the 6 months to 7 July 2020 with a comparison to the same period in the previous 2 years.

Google Analytics Individual Qualification (IQ, GAIQ)
UK
6 months to
7 Jul 2020
Same period 2019 Same period 2018
Rank 835 1108 1201
Rank change year-on-year +273 +93 +3
Permanent jobs citing Analytics IQ 11 1 5
As % of all permanent jobs advertised in the UK 0.014% 0.001% 0.003%
As % of the Qualifications category 0.064% 0.003% 0.012%
Number of salaries quoted 11 2 4
Median annual salary £45,000 £35,000 £27,500
Median salary % change year-on-year +28.57% +27.27% -27.63%
UK excluding London median annual salary £45,000 £35,000 £27,500
% change year-on-year +28.57% +27.27% -23.61%

Analytics IQ is in the Academic Qualifications and Professional Certifications category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for academic qualifications or professional certifications.

All Academic and Professional Certifications
UK
Permanent vacancies requiring academic qualifications or professional certifications 17,078 35,789 42,347
As % of all permanent IT jobs advertised in the UK 21.71% 24.35% 23.71%
Number of salaries quoted 12,463 25,876 31,767
Median annual salary £52,500 £50,000 £50,000
Median salary % change year-on-year +5.00% - +11.11%
10th Percentile £29,518 £26,490 £26,250
90th Percentile £85,000 £82,500 £80,000
UK excluding London median annual salary £47,500 £45,000 £44,529
% change year-on-year +5.56% +1.06% +4.77%

Analytics IQ
Job Vacancy Trend

Job postings citing Analytics IQ as a proportion of all IT jobs advertised.

Job vacancy trend for Analytics IQ in the UK

Analytics IQ
Salary Trend

3-month moving average salary quoted in jobs citing Analytics IQ.

Salary trend for Analytics IQ in the UK

Analytics IQ
Top 4 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Analytics IQ within the UK over the 6 months to 7 July 2020. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +280 11 £45,000 +28.57% 1
UK excluding London +237 10 £45,000 +28.57% 1
South East +157 10 £45,000 +28.57% 1
London - 1 £42,500 -

For the 6 months to 7 July 2020, IT jobs citing Analytics IQ also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads with a requirement for Analytics IQ.

1 11 (100.00%) JavaScript
1 11 (100.00%) Google
1 11 (100.00%) Marketing
1 11 (100.00%) SEO
1 11 (100.00%) Google Analytics
1 11 (100.00%) Analytics
2 10 (90.91%) HTML
2 10 (90.91%) Digital Marketing
2 10 (90.91%) Copywriting
2 10 (90.91%) PHP
2 10 (90.91%) Microsoft Office
2 10 (90.91%) CSS
2 10 (90.91%) Microsoft Excel
2 10 (90.91%) Microsoft
3 1 (9.09%) E-Commerce
3 1 (9.09%) Online Marketing
3 1 (9.09%) Stakeholder Management
3 1 (9.09%) Analytical Skills
3 1 (9.09%) Google Tag Manager
3 1 (9.09%) Actionable Insight
3 1 (9.09%) A/B Testing
3 1 (9.09%) Analytical Mindset

Analytics IQ
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Applications
1 10 (90.91%) Microsoft Excel
1 10 (90.91%) Microsoft Office
Cloud Services
1 11 (100.00%) Google Analytics
2 1 (9.09%) Google Tag Manager
General
1 11 (100.00%) Marketing
Job Titles
1 10 (90.91%) Consultant
1 10 (90.91%) SEO Consultant
1 10 (90.91%) Technical Consultant
2 1 (9.09%) Analyst
2 1 (9.09%) Web Analyst
Libraries, Frameworks & Software Standards
1 10 (90.91%) CSS
1 10 (90.91%) HTML
Miscellaneous
1 1 (9.09%) Analytical Mindset
1 1 (9.09%) Analytical Skills
Processes & Methodologies
1 11 (100.00%) Analytics
1 11 (100.00%) SEO
2 10 (90.91%) Copywriting
2 10 (90.91%) Digital Marketing
3 1 (9.09%) A/B Testing
3 1 (9.09%) Actionable Insight
3 1 (9.09%) E-Commerce
3 1 (9.09%) Online Marketing
3 1 (9.09%) Stakeholder Management
Programming Languages
1 11 (100.00%) JavaScript
2 10 (90.91%) PHP
Vendors
1 11 (100.00%) Google
2 10 (90.91%) Microsoft