Web Analytics Analyst Jobs

Web Analytics Analyst
UK

The median Web Analytics Analyst salary in the UK is £44,500 per year according to job vacancies posted during the 6 months to 11 May 2024.

The first table below provides salary benchmarking and summary statistics including a comparison to same period in the previous 2 years.

6 months to
11 May 2024
Same period 2023 Same period 2022
Rank 890 980 -
Rank change year-on-year +90 - -
Permanent jobs requiring a Web Analytics Analyst 4 1 0
As % of all permanent jobs advertised in the UK 0.004% 0.001% -
As % of the Job Titles category 0.004% 0.001% -
Number of salaries quoted 4 1 0
10th Percentile - - -
25th Percentile £43,250 £52,500 -
Median annual salary (50th Percentile) £44,500 £55,000 -
Median % change year-on-year -19.09% - -
75th Percentile £51,813 £57,500 -
90th Percentile £62,725 - -
UK excluding London median annual salary - - -

All Permanent IT Job Vacancies
UK

The following table is for comparison with the above and includes summary statistics for all permanent IT job vacancies. Most job vacancies include a discernible job title that can be normalized. As such, the figures in the second row provide an indication of the number of permanent jobs in our overall sample.

Permanent vacancies in the UK with a recognized job title 93,899 92,293 151,422
% of permanent jobs with a recognized job title 94.62% 91.47% 96.10%
Number of salaries quoted 67,283 58,235 84,441
10th Percentile £28,500 £32,500 £32,500
25th Percentile £38,500 £45,000 £42,521
Median annual salary (50th Percentile) £52,500 £60,000 £60,000
Median % change year-on-year -12.50% - +9.09%
75th Percentile £71,250 £80,627 £78,750
90th Percentile £90,000 £100,000 £96,250
UK excluding London median annual salary £50,000 £53,000 £50,000
% change year-on-year -5.66% +6.00% +5.26%

Web Analytics Analyst
Job Vacancy Trend

Job postings that featured Web Analytics Analyst in the job title as a proportion of all IT jobs advertised.

Job vacancy trend for Web Analytics Analyst in the UK

Web Analytics Analyst
Salary Trend

3-month moving average salary quoted in jobs citing Web Analytics Analyst.

Salary trend for Web Analytics Analyst in the UK

Web Analytics Analyst
Salary Histogram

Salary distribution for jobs citing Web Analytics Analyst over the 6 months to 11 May 2024.

Salary histogram for Web Analytics Analyst in the UK

Web Analytics Analyst
Top 2 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Web Analytics Analyst within the UK over the 6 months to 11 May 2024. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
London +130 4 £44,500 -19.09%
England +82 4 £44,500 -19.09%

Web Analytics Analyst Skill Set
Top 25 Co-occurring Skills and Capabilities

For the 6 months to 11 May 2024, Web Analytics Analyst job roles required the following skills and capabilities in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads featuring Web Analytics Analyst in the job title.

1 4 (100.00%) Web Analytics
1 4 (100.00%) Analytics
2 3 (75.00%) Digital Analytics
2 3 (75.00%) Conversion Rate Optimisation
2 3 (75.00%) SEO
3 1 (25.00%) Scrum
3 1 (25.00%) Agile
3 1 (25.00%) Marketing
3 1 (25.00%) Google
3 1 (25.00%) SQL
3 1 (25.00%) E-Commerce
3 1 (25.00%) Business Intelligence
3 1 (25.00%) MicroStrategy
3 1 (25.00%) Data Visualisation
3 1 (25.00%) Tableau
3 1 (25.00%) QA
3 1 (25.00%) Google Analytics
3 1 (25.00%) BigQuery
3 1 (25.00%) GCP
3 1 (25.00%) Power BI
3 1 (25.00%) Visualisation
3 1 (25.00%) Power Platform
3 1 (25.00%) Tableau Desktop
3 1 (25.00%) Google Data Studio
3 1 (25.00%) Looker

Web Analytics Analyst Skill Set
Co-occurring Skills and Capabilities by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Cloud Services
1 1 (25.00%) GCP
1 1 (25.00%) Google Analytics
1 1 (25.00%) Google Data Studio
1 1 (25.00%) Power Platform
Database & Business Intelligence
1 1 (25.00%) BigQuery
1 1 (25.00%) Looker
1 1 (25.00%) Power BI
1 1 (25.00%) Tableau
1 1 (25.00%) Tableau Desktop
General
1 1 (25.00%) Marketing
Processes & Methodologies
1 4 (100.00%) Analytics
1 4 (100.00%) Web Analytics
2 3 (75.00%) Conversion Rate Optimisation
2 3 (75.00%) Digital Analytics
2 3 (75.00%) SEO
3 1 (25.00%) Agile
3 1 (25.00%) Business Intelligence
3 1 (25.00%) Data Visualisation
3 1 (25.00%) E-Commerce
3 1 (25.00%) Scrum
3 1 (25.00%) Visualisation
Programming Languages
1 1 (25.00%) SQL
Quality Assurance & Compliance
1 1 (25.00%) QA
Vendors
1 1 (25.00%) Google
1 1 (25.00%) MicroStrategy