The median annual salary for a Web Analytics Analyst was £37,000 in advertised job vacancies during the 3 months to 23 June 2017.

The first table below provides salary benchmarking and summary statistics including a comparison to same period in the previous 2 years.

Web Analytics Analyst
UK
3 months to
23 Jun 2017
Same period 2016 Same period 2015
Rank 861 883 968
Rank change year-on-year +22 +85  
Permanent jobs requiring a Web Analytics Analyst 9 30 20
As % of all permanent IT jobs advertised in the UK 0.010% 0.031% 0.018%
As % of the Job Titles category 0.011% 0.032% 0.019%
Number of salaries quoted 9 20 17
Median salary £37,000 £40,000 £42,500
Median salary % change year-on-year -7.50% -5.88%  
90% offered a salary of more than £30,300 £31,350 £34,750
10% offered a salary of more than £52,500 £46,000 £58,000
UK excluding London median salary £31,500 £40,000 £42,500
% change year-on-year -21.25% -5.88%  

The next table is for comparison with the above and includes summary statistics for all job roles in permanent job vacancies. Most job vacancies include a discernible job title. As such, the figures in the first row provide an indication of the number of permanent jobs in our overall sample.

IT Job Roles
UK
Permanent job vacancies with a job title containing a recognized job role 85523 94943 107102
As % of all permanent IT job vacancies advertised in the UK 95.96% 96.54% 96.59%
Number of salaries quoted 69945 79998 88268
Median salary £46,250 £47,500 £45,000
Median salary % change year-on-year -2.63% +5.55%  
90% offered a salary of more than £27,500 £27,500 £26,500
10% offered a salary of more than £74,000 £70,000 £71,000
UK excluding London median salary £42,500 £41,500 £40,000
% change year-on-year +2.40% +3.75%  

Web Analytics Analyst
Job Vacancy Trend

The job posting trend of jobs advertised that featured Web Analytics Analyst in the job title.

Job vacancy trend for Web Analytics Analyst in the UK

Web Analytics Analyst
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Web Analytics Analyst.

Salary trend for Web Analytics Analyst in the UK

Web Analytics Analyst
Salary Histogram

The salary distribution of IT jobs citing Web Analytics Analyst over the 3 months to 23 June 2017.

Salary histogram for Web Analytics Analyst in the UK

Web Analytics Analyst
Top 8 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Web Analytics Analyst within the UK over the 3 months to 23 June 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +30 7 £45,000 +12.50%
London 0 5 £52,500 +40.00%
City of London - 3 £52,500 -
South East +51 1 £32,000 -20.00%
Surrey +35 1 £32,000 -24.70%
Coventry - 1 £27,500 -
Weybridge - 1 £32,000 -
West Midlands - 1 £27,500 -

Web Analytics Analyst Skill Set
Top 30 Co-occurring IT Skills

For the 6 months to 23 June 2017, Web Analytics Analyst job roles required the following IT skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads featuring Web Analytics Analyst in the job title.

1 20 (100.00%) Analytics
2 18 (90.00%) Google
2 18 (90.00%) Google Analytics
3 15 (75.00%) Marketing
4 14 (70.00%) Web Analytics
5 12 (60.00%) Analytical Skills
6 9 (45.00%) Adobe
7 8 (40.00%) HTML
7 8 (40.00%) SQL
7 8 (40.00%) E-Commerce
8 7 (35.00%) Google Tag Manager
9 6 (30.00%) Adobe Analytics
9 6 (30.00%) JavaScript
9 6 (30.00%) Degree
10 5 (25.00%) Visualisation
10 5 (25.00%) CSS
10 5 (25.00%) Multivariate Testing
10 5 (25.00%) Data Visualisation
10 5 (25.00%) Actionable Insight
10 5 (25.00%) User Experience
11 4 (20.00%) Social Media Analytics
11 4 (20.00%) Digital Analytics
11 4 (20.00%) Big Data
11 4 (20.00%) Social Media
11 4 (20.00%) SAS
11 4 (20.00%) Business Intelligence
11 4 (20.00%) SPSS
11 4 (20.00%) Digital Marketing
11 4 (20.00%) Credit Risk
12 3 (15.00%) Data Analysis

Web Analytics Analyst Skill Set
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 4 (20.00%) SAS
Applications
1 4 (20.00%) SPSS
2 3 (15.00%) Microsoft Excel
3 1 (5.00%) Microsoft PowerPoint
Business Applications
1 1 (5.00%) WebTrends
Cloud Services
1 18 (90.00%) Google Analytics
2 7 (35.00%) Google Tag Manager
3 6 (30.00%) Adobe Analytics
Communications & Networking
1 2 (10.00%) HTTP
Database & Business Intelligence
1 4 (20.00%) Big Data
2 1 (5.00%) Data Mining
General
1 15 (75.00%) Marketing
2 1 (5.00%) Games
2 1 (5.00%) Publishing
2 1 (5.00%) Retail
Libraries, Frameworks & Software Standards
1 8 (40.00%) HTML
2 5 (25.00%) CSS
3 3 (15.00%) jQuery
4 2 (10.00%) JSP
Miscellaneous
1 12 (60.00%) Analytical Skills
2 5 (25.00%) User Experience
3 4 (20.00%) Credit Risk
3 4 (20.00%) Social Media
4 2 (10.00%) Mobile App
5 1 (5.00%) BBC
5 1 (5.00%) Computer Science
5 1 (5.00%) Digital Media
Processes & Methodologies
1 20 (100.00%) Analytics
2 14 (70.00%) Web Analytics
3 8 (40.00%) E-Commerce
4 5 (25.00%) Actionable Insight
4 5 (25.00%) Data Visualisation
4 5 (25.00%) Multivariate Testing
4 5 (25.00%) Visualisation
5 4 (20.00%) Business Intelligence
5 4 (20.00%) Digital Analytics
5 4 (20.00%) Digital Marketing
5 4 (20.00%) Social Media Analytics
6 3 (15.00%) Data Analysis
6 3 (15.00%) Migration
7 2 (10.00%) Dashboard Development
7 2 (10.00%) Online Marketing
7 2 (10.00%) Time Management
7 2 (10.00%) Usability Testing
7 2 (10.00%) Web Operations
8 1 (5.00%) Continuous Delivery
8 1 (5.00%) Continuous Improvement
Programming Languages
1 8 (40.00%) SQL
2 6 (30.00%) JavaScript
3 2 (10.00%) Java
4 1 (5.00%) Python
4 1 (5.00%) R
4 1 (5.00%) VBA
Qualifications
1 6 (30.00%) Degree
2 1 (5.00%) BC Cleared
2 1 (5.00%) DBS Check
2 1 (5.00%) Security Cleared
Vendors
1 18 (90.00%) Google
2 9 (45.00%) Adobe
3 3 (15.00%) Tableau
4 2 (10.00%) ClickTale
5 1 (5.00%) Coremetrics
5 1 (5.00%) Hitwise
5 1 (5.00%) IBM
5 1 (5.00%) Omniture
5 1 (5.00%) Optimizely