Customer Journey Map Contract Job Trends in the West Midlands

Customer Journey Mapping
England > West Midlands

The table below provides summary statistics and contractor rates for jobs advertised in the West Midlands requiring Customer Journey Map skills. It covers contract job vacancies from the 6 months leading up to 25 September 2026, with comparisons to the same periods in the previous two years.

6 months to
25 Sep 2026
Same period 2025 Same period 2024
Rank 157 126 110
Rank change year-on-year -31 -16 +14
Contract jobs citing Customer Journey Map 10 2 1
As % of all contract jobs in the West Midlands 0.28% 0.11% 0.052%
As % of the Processes & Methodologies category 0.33% 0.12% 0.064%
Number of daily rates quoted 5 1 1
10th Percentile £402 - -
25th Percentile £404 £455 -
Median daily rate (50th Percentile) £408 £460 £500
Median % change year-on-year -11.41% -8.00% +11.11%
75th Percentile £538 £465 -
90th Percentile £545 - -
England median daily rate £475 £450 £525
% change year-on-year +5.56% -14.29% -8.70%

All Process & Methodology Skills
West Midlands

Customer Journey Map falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all contract job vacancies requiring process or methodology skills in the West Midlands.

Contract vacancies with a requirement for process or methodology skills 3,037 1,623 1,570
As % of all contract IT jobs advertised in the West Midlands 84.90% 88.98% 82.37%
Number of daily rates quoted 1,857 1,037 991
10th Percentile £315 £250 £250
25th Percentile £413 £400 £398
Median daily rate (50th Percentile) £475 £500 £520
Median % change year-on-year -5.00% -3.85% +4.00%
75th Percentile £580 £588 £625
90th Percentile £675 £675 £725
England median daily rate £525 £513 £525
% change year-on-year +2.44% -2.38% -4.55%
Number of hourly rates quoted 219 108 40
10th Percentile £13.45 £12.62 £14.70
25th Percentile £17.57 £16.30 £15.44
Median hourly rate £29.60 £23.70 £25.15
Median % change year-on-year +24.92% -5.79% -8.54%
75th Percentile £53.75 £34.16 £37.63
90th Percentile £67.84 £50.00 £55.45
England median hourly rate £42.00 £25.15 £43.00
% change year-on-year +67.00% -41.51% -2.05%

Customer Journey Map
Job Vacancy Trend in the West Midlands

Historical trend showing the proportion of contract IT job postings citing Customer Journey Map relative to all contract IT jobs advertised in the West Midlands.

Customer Journey Map job vacancy trend in the West Midlands

Customer Journey Map
Daily Rate Trend in the West Midlands

Contractor daily rate distribution trend for jobs in the West Midlands citing Customer Journey Map.

Contractor daily rate distribution trend for jobs in the West Midlands citing Customer Journey Map

Customer Journey Map
Daily Rate Histogram in the West Midlands

Daily rate distribution for jobs citing Customer Journey Map in the West Midlands over the 6 months to 25 September 2026.

Daily rate histogram for Customer Journey Map in the West Midlands

Customer Journey Map
Contract Job Locations in the West Midlands

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Customer Journey Map within the West Midlands region over the 6 months to 25 September 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Jobs
Birmingham - 4 £408 -
Warwickshire - 2 £475 -
Coventry - 2 - -
Customer Journey Map
England

Customer Journey Map
Co-Occurring Skills & Capabilities in the West Midlands by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Business Applications
1 1 (10.00%) Salesforce CRM
General
1 7 (70.00%) Social Skills
2 4 (40.00%) Analytical Skills
3 3 (30.00%) Retail
4 2 (20.00%) Automotive
5 1 (10.00%) Documentation Skills
5 1 (10.00%) Law
5 1 (10.00%) Local Government
Job Titles
1 7 (70.00%) Analyst
1 7 (70.00%) Business Analyst
2 1 (10.00%) Technical Analyst
2 1 (10.00%) Technical Business Analyst
2 1 (10.00%) User Researcher
Processes & Methodologies
1 10 (100.00%) Journey Map
2 7 (70.00%) Workshop Facilitation
3 6 (60.00%) Stakeholder Management
4 5 (50.00%) CRM
4 5 (50.00%) Digital Transformation Programme
4 5 (50.00%) Requirements Gathering
5 4 (40.00%) Business Analysis
5 4 (40.00%) Customer Experience
5 4 (40.00%) Customer Insight
5 4 (40.00%) Problem-Solving
5 4 (40.00%) Service Design
6 3 (30.00%) Requirements Workshops
6 3 (30.00%) Stakeholder Engagement
6 3 (30.00%) User Stories
7 2 (20.00%) AI
7 2 (20.00%) Business Case
7 2 (20.00%) Conflict Resolution
7 2 (20.00%) Continuous Improvement
7 2 (20.00%) Data Analysis
7 2 (20.00%) Process Improvement
Quality Assurance & Compliance
1 1 (10.00%) Actionable Recommendations
Vendors
1 1 (10.00%) Salesforce