Customer Journey Map Contract Job Trends in England

Customer Journey Mapping
UK > England

The table below provides summary statistics and contractor rates for jobs advertised in England requiring Customer Journey Map skills. It covers contract job vacancies from the 6 months leading up to 19 December 2025, with comparisons to the same periods in the previous two years.

6 months to
19 Dec 2025
Same period 2024 Same period 2023
Rank 497 479 522
Rank change year-on-year -18 +43 +125
Contract jobs citing Customer Journey Map 36 25 41
As % of all contract jobs in England 0.11% 0.086% 0.11%
As % of the Processes & Methodologies category 0.13% 0.097% 0.12%
Number of daily rates quoted 20 13 18
10th Percentile £325 £370 £303
25th Percentile £397 £500 £466
Median daily rate (50th Percentile) £455 £545 £600
Median % change year-on-year -16.51% -9.17% +14.18%
75th Percentile £525 £638 £744
90th Percentile £596 £700 -
UK median daily rate £455 £545 £625
% change year-on-year -16.51% -12.80% +30.21%
Number of hourly rates quoted 2 0 1
10th Percentile - - -
25th Percentile - - £71.25
Median hourly rate £31.49 - £72.50
75th Percentile - - £73.75
90th Percentile - - -
UK median hourly rate £31.49 - £72.50
% change year-on-year - - +46.46%

All Process and Methodology Skills
England

Customer Journey Map falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all contract job vacancies requiring process or methodology skills in England.

Contract vacancies with a requirement for process or methodology skills 27,932 25,643 33,123
As % of all contract IT jobs advertised in England 88.81% 88.51% 88.67%
Number of daily rates quoted 17,758 15,859 22,544
10th Percentile £300 £310 £313
25th Percentile £406 £413 £425
Median daily rate (50th Percentile) £505 £525 £544
Median % change year-on-year -3.81% -3.49% -1.09%
75th Percentile £625 £650 £650
90th Percentile £725 £750 £750
UK median daily rate £500 £525 £530
% change year-on-year -4.76% -0.94% -3.64%
Number of hourly rates quoted 1,818 849 1,407
10th Percentile £15.00 £15.62 £14.68
25th Percentile £17.88 £20.75 £19.06
Median hourly rate £25.15 £35.00 £44.50
Median % change year-on-year -28.14% -21.35% +19.70%
75th Percentile £54.56 £65.00 £65.00
90th Percentile £68.90 £74.89 £77.50
UK median hourly rate £25.15 £32.50 £43.33
% change year-on-year -22.62% -24.99% +23.80%

Customer Journey Map
Job Vacancy Trend in England

Historical trend showing the proportion of contract IT job postings citing Customer Journey Map relative to all contract IT jobs advertised in England.

Customer Journey Map job vacancy trend in England

Customer Journey Map
Daily Rate Trend in England

Contractor daily rate distribution trend for jobs in England citing Customer Journey Map.

Contractor daily rate distribution trend for jobs in England citing Customer Journey Map

Customer Journey Map
Daily Rate Histogram in England

Daily rate distribution for jobs citing Customer Journey Map in England over the 6 months to 19 December 2025.

Daily rate histogram for Customer Journey Map in England

Customer Journey Map
Hourly Rate Trend in England

Contractor hourly rate distribution trend for jobs in England citing Customer Journey Map.

Contractor hourly rate distribution trend for jobs in England citing Customer Journey Map

Customer Journey Map
Contract Job Locations in England

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Customer Journey Map within the England region over the 6 months to 19 December 2025. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Jobs
London -6 19 £500 -28.57% 5
North of England -44 6 £395 -34.21% 4
South East -24 5 £431 -20.96% 2
North West -24 3 £388 -35.42% 2
South West -6 2 £498 -17.08%
West Midlands - 2 £460 - 1
Yorkshire - 2 £455 - 2
Midlands - 2 £460 - 2
North East - 1 £425 -
Customer Journey Map
UK

Customer Journey Map
Co-Occurring Skills & Capabilities in England by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 2 (5.56%) Confluence
Applications
1 4 (11.11%) Chatbot
2 2 (5.56%) Microsoft Office
2 2 (5.56%) MS Visio
3 1 (2.78%) Microsoft Excel
3 1 (2.78%) Microsoft PowerPoint
3 1 (2.78%) Microsoft Project
Business Applications
1 4 (11.11%) Dynamics CRM
Cloud Services
1 8 (22.22%) Figma
2 7 (19.44%) SaaS
3 4 (11.11%) Miro
4 3 (8.33%) Commercetools
4 3 (8.33%) Contentful
4 3 (8.33%) Google Analytics
5 1 (2.78%) Azure
5 1 (2.78%) Azure DevOps
5 1 (2.78%) Dialogflow
5 1 (2.78%) Dynamics 365
5 1 (2.78%) Lucidchart
5 1 (2.78%) Salesforce Service Cloud
5 1 (2.78%) Twilio
5 1 (2.78%) WhatsApp
Communications & Networking
1 3 (8.33%) SMS
2 1 (2.78%) Network Security
Database & Business Intelligence
1 5 (13.89%) Mixpanel
2 2 (5.56%) Tableau
Development Applications
1 5 (13.89%) Visual Website Optimizer
2 4 (11.11%) JIRA
General
1 12 (33.33%) Social Skills
2 10 (27.78%) Marketing
3 9 (25.00%) Analytical Skills
4 8 (22.22%) Finance
5 4 (11.11%) Banking
5 4 (11.11%) Presentation Skills
6 3 (8.33%) Influencing Skills
7 1 (2.78%) Billing
7 1 (2.78%) Inclusion and Diversity
7 1 (2.78%) Organisational Skills
7 1 (2.78%) Public Sector
7 1 (2.78%) Publishing
7 1 (2.78%) Retail
7 1 (2.78%) Retail Banking
7 1 (2.78%) Telecoms
Job Titles
1 10 (27.78%) Business Analyst
2 9 (25.00%) Analyst
2 9 (25.00%) Designer
3 8 (22.22%) Service Designer
4 3 (8.33%) Lead
4 3 (8.33%) Senior
5 2 (5.56%) Conversion Specialist
5 2 (5.56%) Marketing Business Analyst
5 2 (5.56%) Marketing Manager
5 2 (5.56%) UX Designer
5 2 (5.56%) UX Service Designer
5 2 (5.56%) Web Business Analyst
6 1 (2.78%) Banking Analyst
6 1 (2.78%) Banking Business Analyst
6 1 (2.78%) Business Architect
6 1 (2.78%) Business Process Analyst
6 1 (2.78%) Business Process Architect
6 1 (2.78%) Field Service Engineer
6 1 (2.78%) Security Analyst
6 1 (2.78%) Senior Analyst
Libraries, Frameworks & Software Standards
1 2 (5.56%) CSS
1 2 (5.56%) HTML
2 1 (2.78%) JSON
Miscellaneous
1 4 (11.11%) Mobile App
1 4 (11.11%) Onboarding
1 4 (11.11%) Product Ownership
1 4 (11.11%) Social Media
2 3 (8.33%) Legacy Systems
2 3 (8.33%) Low-Code
3 2 (5.56%) Analytical Mindset
3 2 (5.56%) IVR
4 1 (2.78%) AI Agents
4 1 (2.78%) Blog
4 1 (2.78%) Data Protection Act
4 1 (2.78%) Greenfield Project
4 1 (2.78%) Management Information System
Processes & Methodologies
1 36 (100.00%) Journey Map
2 16 (44.44%) Analytics
3 14 (38.89%) Agile
3 14 (38.89%) Service Design
3 14 (38.89%) User Experience
4 12 (33.33%) Stakeholder Engagement
5 10 (27.78%) UX Design
6 9 (25.00%) AI
6 9 (25.00%) CRM
7 8 (22.22%) A/B Testing
7 8 (22.22%) Actionable Insight
7 8 (22.22%) Conversion Rate Optimisation
7 8 (22.22%) E-Commerce
8 7 (19.44%) Business Analysis
8 7 (19.44%) Performance Metrics
9 6 (16.67%) Collaborative Working
9 6 (16.67%) Continuous Improvement
9 6 (16.67%) Customer-Centricity
9 6 (16.67%) Decision-Making
9 6 (16.67%) Problem-Solving
Programming Languages
1 4 (11.11%) SQL
2 2 (5.56%) JavaScript
3 1 (2.78%) Korn
Qualifications
1 6 (16.67%) Degree
2 1 (2.78%) BPSS Clearance
2 1 (2.78%) IIBA
2 1 (2.78%) ISEB
2 1 (2.78%) SAFe Agilist
2 1 (2.78%) Security Cleared
2 1 (2.78%) Six Sigma Green Belt
Quality Assurance & Compliance
1 6 (16.67%) Accessibility
2 4 (11.11%) GDPR
3 3 (8.33%) California Consumer Privacy Act
3 3 (8.33%) Data Quality
4 2 (5.56%) QA
5 1 (2.78%) GRC
5 1 (2.78%) PSD2
Systems Management
1 3 (8.33%) Systems Management Server (SMS)
Vendors
1 9 (25.00%) Google
2 8 (22.22%) Optimizely
3 5 (13.89%) Amplitude
3 5 (13.89%) Hotjar
4 4 (11.11%) Microsoft
4 4 (11.11%) SAP
5 3 (8.33%) Adobe
5 3 (8.33%) OneTrust
5 3 (8.33%) Salesforce
6 2 (5.56%) UiPath
7 1 (2.78%) Avaloq
7 1 (2.78%) HubSpot
7 1 (2.78%) Progress
7 1 (2.78%) Virgin Media
7 1 (2.78%) Zoho