Advertising
UK > Work from Home
The table below looks at the prevalence of the term Advertising in remote or hybrid contract work. Included is a benchmarking guide to the contractor rates offered in vacancies that cited Advertising over the 6 months leading up to 1 May 2025, comparing them to the same period in the previous two years.
| 6 months to 1 May 2025 |
Same period 2024 | Same period 2023 | |
|---|---|---|---|
| Rank | 267 | 305 | 335 |
| Rank change year-on-year | +38 | +30 | +165 |
| Contract jobs citing Advertising | 37 | 40 | 143 |
| As % of all contract jobs with a WFH option | 0.37% | 0.26% | 0.55% |
| As % of the General category | 0.60% | 0.44% | 0.95% |
| Number of daily rates quoted | 28 | 28 | 100 |
| 10th Percentile | £238 | £221 | £322 |
| 25th Percentile | £265 | £299 | £444 |
| Median daily rate (50th Percentile) | £375 | £420 | £531 |
| Median % change year-on-year | -10.71% | -20.94% | +6.25% |
| 75th Percentile | £450 | £575 | £630 |
| 90th Percentile | £656 | £658 | £713 |
| UK median daily rate | £425 | £400 | £520 |
| % change year-on-year | +6.25% | -23.08% | +4.00% |
| Number of hourly rates quoted | 0 | 1 | 3 |
| 10th Percentile | - | - | £43.20 |
| 25th Percentile | - | £6.57 | £45.75 |
| Median hourly rate | - | £7.85 | £50.00 |
| Median % change year-on-year | - | -84.30% | - |
| 75th Percentile | - | £9.14 | £65.75 |
| 90th Percentile | - | - | £75.20 |
| UK median hourly rate | £35.75 | £41.08 | £43.00 |
| % change year-on-year | -12.97% | -4.47% | +7.50% |
All General Skills
Work from Home
Advertising falls under the General Skills category. For comparison with the information above, the following table provides summary statistics for all contract job vacancies with remote or hybrid options requiring common skills.
| Contract vacancies with a requirement for common skills | 6,176 | 9,033 | 15,091 |
| As % of all contract jobs with a WFH option | 62.35% | 58.87% | 58.36% |
| Number of daily rates quoted | 4,155 | 5,908 | 10,633 |
| 10th Percentile | £325 | £331 | £363 |
| 25th Percentile | £419 | £425 | £450 |
| Median daily rate (50th Percentile) | £525 | £538 | £550 |
| Median % change year-on-year | -2.33% | -2.27% | +4.76% |
| 75th Percentile | £650 | £650 | £675 |
| 90th Percentile | £800 | £775 | £775 |
| UK median daily rate | £525 | £525 | £550 |
| % change year-on-year | - | -4.55% | +2.80% |
| Number of hourly rates quoted | 182 | 477 | 347 |
| 10th Percentile | £14.00 | £14.03 | £19.04 |
| 25th Percentile | £18.50 | £22.61 | £29.31 |
| Median hourly rate | £32.05 | £38.12 | £50.00 |
| Median % change year-on-year | -15.92% | -23.76% | +61.29% |
| 75th Percentile | £64.69 | £53.00 | £67.50 |
| 90th Percentile | £85.93 | £72.50 | £80.25 |
| UK median hourly rate | £27.50 | £30.00 | £35.00 |
| % change year-on-year | -8.33% | -14.29% | +59.31% |
Advertising
Trend for Jobs with a WFH Option
Job vacancies with remote working options citing Advertising as a proportion of all IT jobs advertised.
Advertising
Daily Rate Trend for Jobs with a WFH Option
3-month moving average daily rate quoted in job vacancies with remote working options citing Advertising.
Advertising
Daily Rate Histogram for Jobs with a WFH Option
Daily rate distribution for jobs with remote working options citing Advertising over the 6 months to 1 May 2025.
Advertising
Hourly Rate Trend for Jobs with a WFH Option
3-month moving average hourly rate quoted in job vacancies with remote working options citing Advertising.
Advertising
Co-occurring Skills and Capabilities with WFH Options by Category
The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories: