Marketing Analytics Contracts with Work from Home Options

Marketing Analytics
UK > Work from Home

The table below provides summary statistics for contract job vacancies with an option to work from home (WFH) and a requirement for Marketing Analytics skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Marketing Analytics over the 6 months to 14 May 2024 with a comparison to the same period in the previous 2 years.

6 months to
14 May 2024
Same period 2023 Same period 2022
Rank 347 460 599
Rank change year-on-year +113 +139 -124
Contract jobs citing Marketing Analytics 2 4 11
As % of all contract jobs with a WFH option 0.013% 0.016% 0.025%
As % of the Processes & Methodologies category 0.015% 0.018% 0.027%
Number of daily rates quoted 2 1 7
10th Percentile £245 - £321
25th Percentile £275 £575 £365
Median daily rate (50th Percentile) £350 £600 £450
Median % change year-on-year -41.67% +33.33% -25.00%
75th Percentile £425 £625 £522
90th Percentile £455 - £585
UK median daily rate £413 £550 £500
% change year-on-year -25.00% +10.00% -9.09%

All Process and Methodology Skills
Work from Home

Marketing Analytics is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies with a WFH option and a requirement for process or methodology skills.

Contract vacancies with a requirement for process or methodology skills 13,102 22,417 40,338
As % of all contract jobs with a WFH option 87.99% 89.73% 91.05%
Number of daily rates quoted 8,786 15,844 29,294
10th Percentile £325 £363 £363
25th Percentile £425 £450 £431
Median daily rate (50th Percentile) £525 £540 £525
Median % change year-on-year -2.78% +2.86% +7.69%
75th Percentile £638 £650 £631
90th Percentile £750 £750 £725
UK median daily rate £525 £550 £530
% change year-on-year -4.55% +3.77% +8.16%
Number of hourly rates quoted 571 517 543
10th Percentile £15.00 £18.63 £14.30
25th Percentile £25.25 £28.62 £20.75
Median hourly rate £43.00 £52.50 £37.78
Median % change year-on-year -18.10% +38.98% +54.18%
75th Percentile £60.00 £68.75 £57.50
90th Percentile £75.25 £80.00 £71.60
UK median hourly rate £36.50 £36.40 £25.68
% change year-on-year +0.29% +41.73% +4.82%

Marketing Analytics
Trend for Jobs with a WFH Option

Job vacancies with a work from home option citing Marketing Analytics as a proportion of all IT jobs advertised.

Marketing Analytics trend for jobs with a WFH option

Marketing Analytics
Daily Rate Trend for Jobs with a WFH Option

3-month moving average daily rate quoted in job vacancies with a work from home option citing Marketing Analytics.

Marketing Analytics daily rate for jobs with a WFH option

Marketing Analytics
Daily Rate Histogram for Jobs with a WFH Option

Daily rate distribution for jobs with a work from home option citing Marketing Analytics over the 6 months to 14 May 2024.

Marketing Analytics daily rate histogram for jobs with a WFH option

Marketing Analytics
Co-occurring Skills and Capabilities with WFH Options by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Cloud Services
1 1 (50.00%) Power Platform
Database & Business Intelligence
1 1 (50.00%) Data Warehouse
1 1 (50.00%) Looker
1 1 (50.00%) Power BI
1 1 (50.00%) Tableau
General
1 2 (100.00%) Marketing
2 1 (50.00%) Analytical Skills
2 1 (50.00%) Finance
Job Titles
1 1 (50.00%) Data Scientist
1 1 (50.00%) Salesforce Specialist
Miscellaneous
1 1 (50.00%) Greenfield Project
Processes & Methodologies
1 2 (100.00%) Analytics
2 1 (50.00%) Artificial Intelligence
2 1 (50.00%) B2B
2 1 (50.00%) B2B Marketing
2 1 (50.00%) Business Intelligence
2 1 (50.00%) Data Modelling
2 1 (50.00%) Data Science
2 1 (50.00%) Machine Learning
2 1 (50.00%) Marketing Strategy
2 1 (50.00%) Mentoring
2 1 (50.00%) Propensity Modelling
2 1 (50.00%) Stakeholder Management
2 1 (50.00%) Statistics
2 1 (50.00%) Visualisation
Programming Languages
1 1 (50.00%) Python
1 1 (50.00%) SQL
Vendors
1 1 (50.00%) Pardot
1 1 (50.00%) Salesforce