Personalization Contracts with Hybrid/Remote/WFH Options

Personalization
UK > Work from Home

The table below provides summary statistics for remote or hybrid contract work requiring Personalization skills. It includes a benchmarking guide to the contractor rates offered in vacancies that cited Personalization over the 6 months leading up to 1 May 2025, comparing them to the same period in the previous two years.

6 months to
1 May 2025
Same period 2024 Same period 2023
Rank 290 329 422
Rank change year-on-year +39 +93 +106
Contract jobs citing Personalization 14 16 55
As % of all contract jobs with a WFH option 0.14% 0.10% 0.21%
As % of the Processes & Methodologies category 0.16% 0.12% 0.24%
Number of daily rates quoted 9 12 43
10th Percentile £360 £413 £514
25th Percentile £400 £423 £578
Median daily rate (50th Percentile) £500 £538 £725
Median % change year-on-year -6.98% -25.86% +22.36%
75th Percentile £601 £678 £745
90th Percentile £659 £739 £800
UK median daily rate £530 £550 £650
% change year-on-year -3.64% -15.38% +18.18%
Number of hourly rates quoted 1 1 0
10th Percentile - - -
25th Percentile £15.25 £76.25 -
Median hourly rate £15.50 £77.50 -
Median % change year-on-year -80.00% - -
75th Percentile £15.75 £78.75 -
90th Percentile - - -
UK median hourly rate £15.50 £77.50 £35.00
% change year-on-year -80.00% +121.43% -

All Process and Methodology Skills
Work from Home

Personalization falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all contract job vacancies with remote or hybrid options requiring process or methodology skills.

Contract vacancies with a requirement for process or methodology skills 9,021 13,483 23,229
As % of all contract jobs with a WFH option 91.08% 87.87% 89.84%
Number of daily rates quoted 6,191 8,996 16,418
10th Percentile £340 £325 £363
25th Percentile £419 £425 £450
Median daily rate (50th Percentile) £525 £525 £540
Median % change year-on-year - -2.78% +2.86%
75th Percentile £638 £638 £650
90th Percentile £763 £750 £750
UK median daily rate £520 £525 £550
% change year-on-year -0.95% -4.55% +4.76%
Number of hourly rates quoted 224 579 532
10th Percentile £14.20 £15.17 £19.00
25th Percentile £19.56 £25.25 £30.54
Median hourly rate £39.52 £43.00 £55.00
Median % change year-on-year -8.09% -21.82% +57.14%
75th Percentile £66.13 £60.00 £68.75
90th Percentile £75.00 £75.25 £80.23
UK median hourly rate £29.00 £35.65 £37.30
% change year-on-year -18.65% -4.42% +49.20%

Personalization
Trend for Jobs with a WFH Option

Job vacancies with remote working options citing Personalization as a proportion of all IT jobs advertised.

Personalization trend for jobs with Hybrid/Remote/WFH options

Personalization
Daily Rate Trend for Jobs with a WFH Option

3-month moving average daily rate quoted in job vacancies with remote working options citing Personalization.

Personalization daily rate for jobs with a WFH option

Personalization
Daily Rate Histogram for Jobs with a WFH Option

Daily rate distribution for jobs with remote working options citing Personalization over the 6 months to 1 May 2025.

Personalization daily rate histogram for jobs with a WFH option

Personalization
Co-occurring Skills and Capabilities with WFH Options by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 3 (21.43%) CMS
2 1 (7.14%) Apache Spark
2 1 (7.14%) Confluence
Applications
1 2 (14.29%) Microsoft Excel
2 1 (7.14%) Microsoft PowerPoint
2 1 (7.14%) Trello
Cloud Services
1 3 (21.43%) Figma
1 3 (21.43%) Microsoft 365
2 2 (14.29%) Google Analytics
3 1 (7.14%) AWS
3 1 (7.14%) Azure
3 1 (7.14%) Azure Cosmos DB
3 1 (7.14%) GCP
3 1 (7.14%) GitHub
3 1 (7.14%) Google Data Studio
3 1 (7.14%) Google Sheets
3 1 (7.14%) Google Tag Manager
3 1 (7.14%) OCI
3 1 (7.14%) PaaS
3 1 (7.14%) Power Platform
3 1 (7.14%) Serverless
Database & Business Intelligence
1 1 (7.14%) Apache Hive
1 1 (7.14%) Azure SQL Database
1 1 (7.14%) Hadoop
1 1 (7.14%) MySQL
1 1 (7.14%) Power BI
1 1 (7.14%) Power Query
Development Applications
1 1 (7.14%) JIRA
1 1 (7.14%) Visual Studio
General
1 6 (42.86%) Marketing
2 4 (28.57%) Analytical Skills
3 3 (21.43%) Public Sector
3 3 (21.43%) Social Skills
4 2 (14.29%) Retail
5 1 (7.14%) Automotive
5 1 (7.14%) Banking
5 1 (7.14%) Finance
5 1 (7.14%) French Language
5 1 (7.14%) German Language
5 1 (7.14%) Influencing Skills
5 1 (7.14%) Law
5 1 (7.14%) Legal
Job Titles
1 4 (28.57%) Architect
2 3 (21.43%) Developer
2 3 (21.43%) User Experience Architect
3 2 (14.29%) Analyst
3 2 (14.29%) Consultant
4 1 (7.14%) Business Analyst
4 1 (7.14%) Coordinator
4 1 (7.14%) CRM Architect
4 1 (7.14%) Designer
4 1 (7.14%) Integration Consultant
4 1 (7.14%) Oracle Consultant
4 1 (7.14%) Performance Analyst
4 1 (7.14%) Python Developer
4 1 (7.14%) Senior Developer
4 1 (7.14%) Senior Software Developer
4 1 (7.14%) Software Developer
4 1 (7.14%) Solutions Architect
4 1 (7.14%) Solutions Consultant
4 1 (7.14%) UX Designer
4 1 (7.14%) Web Analyst
Libraries, Frameworks & Software Standards
1 1 (7.14%) JSON
1 1 (7.14%) Node.js
1 1 (7.14%) PySpark
1 1 (7.14%) TensorFlow
Miscellaneous
1 4 (28.57%) Taxonomies
2 2 (14.29%) Product Ownership
2 2 (14.29%) Social Media
3 1 (7.14%) Algorithms
3 1 (7.14%) Low-Code
3 1 (7.14%) Marketing Technology
3 1 (7.14%) Mobile App
Processes & Methodologies
1 6 (42.86%) Analytics
1 6 (42.86%) User Experience
2 4 (28.57%) Agile
2 4 (28.57%) Content Management
2 4 (28.57%) E-Commerce
2 4 (28.57%) Wireframes
3 3 (21.43%) B2C
3 3 (21.43%) Customer Requirements
3 3 (21.43%) Human-Centred Design
3 3 (21.43%) Prototyping
3 3 (21.43%) UX Design
4 2 (14.29%) Actionable Insight
4 2 (14.29%) Customer Experience
4 2 (14.29%) Data Analytics
4 2 (14.29%) Data Collection
4 2 (14.29%) Digital Marketing
4 2 (14.29%) Machine Learning
4 2 (14.29%) Project Delivery
4 2 (14.29%) Project Management
4 2 (14.29%) User Research
Programming Languages
1 3 (21.43%) SQL
2 1 (7.14%) Python
Qualifications
1 3 (21.43%) Degree
2 2 (14.29%) BPSS Clearance
2 2 (14.29%) Security Cleared
3 1 (7.14%) Computer Science Degree
3 1 (7.14%) Master's Degree
3 1 (7.14%) PhD
3 1 (7.14%) SC Cleared
Quality Assurance & Compliance
1 1 (7.14%) QA
Vendors
1 3 (21.43%) Google
2 1 (7.14%) Mercator
2 1 (7.14%) Oracle
2 1 (7.14%) OutSystems
2 1 (7.14%) Salesforce