Senior Data Scientist - MMM
- Hiring Organisation
- Harnham - Data & Analytics Recruitment
- Location
- London, South East England, United Kingdom
- Employment Type
- Full-Time
- Salary
- £70,000 - £90,000 per annum
Senior Data Scientist - Marketing Mix Modelling (MMM) | £70,000-£90,000 | Fully Remote UK We're looking for a commercially minded Senior Data Scientist to join a fast-growing, purpose-led travel marketplace. This is a high-impact role focused on Marketing Mix Modelling (MMM), incrementality and marketing effectiveness, helping … business optimise investment as it plans to significantly increase marketing spend next year. Key responsibilities: Own and develop MMM to measure channel effectiveness, diminishing returns and marginal acquisition costs. Design incrementality experiments, including geo tests and conversion-lift studies. Build and enhance Customer Lifetime Value (LTV) models. Improve marketing attribution ...