Data Strategy Director - FTC - Media Agency
- Hiring Organisation
- Silverdrum
- Location
- London Area, United Kingdom
across addressable media channels and ensure activity is measurable and methodical. Own key technology and data workstreams, including advanced clean-room and cloud-based marketing solutions. Lead the development and evolution of the client’s paid media audience approach and playbook. Bring together client data, agency technology, AI capabilities … specialist partners to create innovative solutions. Translate between technical and non-technical teams, ensuring projects remain aligned with commercial and marketing objectives. Identify future data signals and products that could improve targeting, bidding and campaign effectiveness. Work closely with embedded engineering, technology consulting and media activation teams. Oversee the quality ...