driving adoption of RDi’s diagnostic and digital solutions. This role requires a hunter mindset, disciplined sales execution, and strong commercial acumen within NHS and private healthcare settings. You will treat your region as a business - building pipeline, opening doors, and closing deals through proactive outreach, strategic account planning … national commercial priorities. Generate your own pipeline through high-activity outbound outreach such as calls, emails, LinkedIn, field visits, walk-ins, events. Prospect into NHS Trusts, pathology networks, primary care, private labs, and diagnostics providers. Map all accounts within the region and identify decision-makers, influencers, and clinical champions. Build ...