Period
to 11 December 2017

The following table provides summary statistics for permanent job vacancies advertised in Cheshire with a requirement for Google Analytics skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Google Analytics over the 6 months to 11 December 2017 with a comparison to the same period in the previous 2 years.

Google Analytics (GA)
North West > Cheshire
6 months to
11 Dec 2017
Same period 2016 Same period 2015
Rank 162 133 156
Rank change year-on-year -29 +23 +27
Permanent jobs citing Google Analytics 12 12 25
As % of all permanent IT jobs advertised in Cheshire 0.38% 0.53% 0.80%
As % of the Cloud Services category 2.54% 4.71% 10.04%
Number of salaries quoted 14 18 17
Cheshire median annual salary £41,250 £35,000 £25,000
Median salary % change year-on-year +17.86% +40.00% -6.54%
10th Percentile £23,625 £31,250 £21,450
90th Percentile £51,250 £38,025 £42,750
North West median annual salary £35,000 £32,500 £29,000
% change year-on-year +7.69% +12.07% -3.33%

Google Analytics is in the Cloud Services category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Cheshire with a requirement for cloud computing skills.

All Cloud Skills
Cheshire
Permanent vacancies with a requirement for cloud computing skills 473 255 249
As % of all permanent IT jobs advertised in Cheshire 15.10% 11.19% 7.93%
Number of salaries quoted 394 216 221
Cheshire median annual salary £42,500 £35,000 £37,500
Median salary % change year-on-year +21.43% -6.67% -6.25%
10th Percentile £22,500 £20,750 £21,750
90th Percentile £68,750 £57,500 £61,250
North West median annual salary £42,500 £40,000 £40,000
% change year-on-year +6.25% - -

Google Analytics
Job Vacancy Trend in Cheshire

Job postings citing Google Analytics as a percentage of all IT jobs advertised in Cheshire.

Job vacancy trend for Google Analytics in Cheshire

Google Analytics
Salary Trend in Cheshire

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics in Cheshire.

Salary trend for Google Analytics in Cheshire

Google Analytics
Salary Histogram in Cheshire

The salary distribution of IT jobs citing Google Analytics in Cheshire over the 6 months to 11 December 2017.

Salary histogram for Google Analytics in Cheshire

Google Analytics
Job Locations in Cheshire

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Google Analytics within the Cheshire region over the 6 months to 11 December 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Chester -12 5 £47,500 +23.38% 2
Macclesfield - 3 £47,500 -
Warrington - 2 £25,000 -
Crewe +1 1 £37,500 +7.14% 1
Google Analytics
North West

For the 6 months to 11 December 2017, IT jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Cheshire region with a requirement for Google Analytics.

1 12 (100.00%) Google
1 12 (100.00%) Analytics
2 7 (58.33%) SEO
3 5 (41.67%) HTML
3 5 (41.67%) CSS
3 5 (41.67%) Data Analysis
3 5 (41.67%) Pay per click
4 4 (33.33%) Marketing
4 4 (33.33%) Web Development
4 4 (33.33%) SQL Server
4 4 (33.33%) Digital Marketing
4 4 (33.33%) jQuery
4 4 (33.33%) HTML5
5 3 (25.00%) Visualisation
5 3 (25.00%) Data Visualisation
5 3 (25.00%) CSS3
5 3 (25.00%) Tableau
5 3 (25.00%) Link Building
5 3 (25.00%) Stakeholder Engagement
5 3 (25.00%) User Experience
5 3 (25.00%) Adobe Creative Suite
5 3 (25.00%) Qlik Sense
5 3 (25.00%) Power BI
5 3 (25.00%) SQL Server 2016
5 3 (25.00%) AdWords
5 3 (25.00%) Big Data
5 3 (25.00%) JavaScript
5 3 (25.00%) Data Warehouse
5 3 (25.00%) Data Mining
5 3 (25.00%) ETL

Google Analytics
Co-occurring IT Skills in Cheshire by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 3 (25.00%) CMS
1 3 (25.00%) Drupal
1 3 (25.00%) Joomla!
1 3 (25.00%) WordPress
Applications
1 3 (25.00%) Adobe Creative Suite
1 3 (25.00%) Adobe Illustrator
2 2 (16.67%) Microsoft Excel
2 2 (16.67%) Microsoft Office
2 2 (16.67%) Microsoft PowerPoint
3 1 (8.33%) InDesign
3 1 (8.33%) Photoshop
Cloud Services
1 3 (25.00%) AdWords
Database & Business Intelligence
1 4 (33.33%) SQL Server
2 3 (25.00%) Big Data
2 3 (25.00%) Data Mining
2 3 (25.00%) Data Warehouse
2 3 (25.00%) Power BI
2 3 (25.00%) Qlik Sense
2 3 (25.00%) QlikView
2 3 (25.00%) Snowflake Schema
2 3 (25.00%) SQL Server 2016
2 3 (25.00%) SQL Server Analysis Services
2 3 (25.00%) SQL Server Integration Services
2 3 (25.00%) SQL Server Reporting Services
3 2 (16.67%) MySQL
Development Applications
1 1 (8.33%) Dreamweaver
General
1 4 (33.33%) Marketing
2 3 (25.00%) Finance
3 2 (16.67%) Advertising
3 2 (16.67%) Multimedia
Job Titles
1 6 (50.00%) Developer
2 5 (41.67%) Lead Developer
3 3 (25.00%) Analyst
3 3 (25.00%) Business Intelligence Developer
3 3 (25.00%) Business Intelligence Lead
4 2 (16.67%) Digital Analyst
4 2 (16.67%) Digital Marketing Analyst
4 2 (16.67%) Marketing Analyst
4 2 (16.67%) PHP Developer
4 2 (16.67%) Team Leader
5 1 (8.33%) .NET Developer
5 1 (8.33%) Consultant
5 1 (8.33%) Designer
5 1 (8.33%) Lead PHP Developer
5 1 (8.33%) PHP Team Leader
5 1 (8.33%) Senior Designer
5 1 (8.33%) SEO Consultant
5 1 (8.33%) Technical Consultant
5 1 (8.33%) Web Analyst
Libraries, Frameworks & Software Standards
1 5 (41.67%) CSS
1 5 (41.67%) HTML
2 4 (33.33%) HTML5
2 4 (33.33%) jQuery
3 3 (25.00%) CSS3
4 2 (16.67%) Flash
5 1 (8.33%) .NET
5 1 (8.33%) Ajax
5 1 (8.33%) ASP.NET
5 1 (8.33%) ASP.NET MVC
5 1 (8.33%) LAMP
5 1 (8.33%) RESTful
5 1 (8.33%) Web Services
Miscellaneous
1 3 (25.00%) Animation
1 3 (25.00%) User Experience
1 3 (25.00%) Video Editing
2 2 (16.67%) Analytical Skills
2 2 (16.67%) Social Media
Processes & Methodologies
1 12 (100.00%) Analytics
2 7 (58.33%) SEO
3 5 (41.67%) Data Analysis
3 5 (41.67%) Pay per click
4 4 (33.33%) Digital Marketing
4 4 (33.33%) Web Development
5 3 (25.00%) Business Intelligence
5 3 (25.00%) Content Management
5 3 (25.00%) Data Migration
5 3 (25.00%) Data Visualisation
5 3 (25.00%) ETL
5 3 (25.00%) Link Building
5 3 (25.00%) Migration
5 3 (25.00%) Stakeholder Engagement
5 3 (25.00%) Visualisation
6 2 (16.67%) Conversion Rate Optimisation
6 2 (16.67%) Copywriting
6 2 (16.67%) Display Advertising
7 1 (8.33%) Agile Software Development
7 1 (8.33%) Email Marketing
Programming Languages
1 3 (25.00%) JavaScript
2 2 (16.67%) PHP
2 2 (16.67%) SQL
3 1 (8.33%) C#
Qualifications
1 3 (25.00%) Degree
Vendors
1 12 (100.00%) Google
2 3 (25.00%) Adobe
2 3 (25.00%) Salesforce.com
2 3 (25.00%) Tableau
3 2 (16.67%) Microsoft
4 1 (8.33%) Twitter
4 1 (8.33%) Yahoo!