CRM Job Trends in Dorset

Customer Relationship Management (CRM)
South West > Dorset

The table below provides summary statistics and salary benchmarking for jobs advertised in Dorset requiring CRM skills. It covers permanent job vacancies from the 6 months leading up to 1 January 2026, with comparisons to the same periods in the previous two years.

6 months to
1 Jan 2026
Same period 2025 Same period 2024
Rank 17 34 36
Rank change year-on-year +17 +2 +26
Permanent jobs citing CRM 32 15 12
As % of all permanent jobs in Dorset 6.69% 3.74% 3.73%
As % of the Processes & Methodologies category 8.58% 4.12% 4.03%
Number of salaries quoted 26 8 12
10th Percentile - £31,250 -
25th Percentile £27,500 £35,750 £31,250
Median annual salary (50th Percentile) £45,000 £38,500 £33,750
Median % change year-on-year +16.88% +14.07% -20.59%
75th Percentile £58,938 £43,750 £47,500
90th Percentile £62,500 - -
South West median annual salary £45,000 £43,000 £45,000
% change year-on-year +4.65% -4.44% -5.76%

All Process & Methodology Skills
Dorset

CRM falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring process or methodology skills in Dorset.

Permanent vacancies with a requirement for process or methodology skills 373 364 298
As % of all permanent jobs advertised in Dorset 78.03% 90.77% 92.55%
Number of salaries quoted 280 199 257
10th Percentile £27,707 £34,400 £32,750
25th Percentile £29,000 £41,563 £46,250
Median annual salary (50th Percentile) £40,000 £50,000 £55,000
Median % change year-on-year -20.00% -9.09% +10.00%
75th Percentile £60,625 £58,750 £67,500
90th Percentile £80,000 £63,750 £77,500
South West median annual salary £50,000 £55,000 £54,000
% change year-on-year -9.09% +1.85% +6.32%

CRM
Job Vacancy Trend in Dorset

Historical trend showing the proportion of permanent IT job postings citing CRM relative to all permanent IT jobs advertised in Dorset.

CRM job vacancy trend in Dorset

CRM
Salary Trend in Dorset

Salary distribution trend for jobs in Dorset citing CRM.

Salary distribution trend for jobs in Dorset citing CRM

CRM
Salary Histogram in Dorset

Salary distribution for jobs citing CRM in Dorset over the 6 months to 1 January 2026.

Salary histogram for CRM in Dorset

CRM
Job Locations in Dorset

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing CRM within the Dorset region over the 6 months to 1 January 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
Bournemouth +13 19 £40,000 +3.90% 5
Poole -5 8 £36,137 -
CRM
South West

CRM
Co-Occurring Skills & Capabilities in Dorset by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 8 (25.00%) SharePoint
2 6 (18.75%) Microsoft Exchange
Applications
1 1 (3.13%) Microsoft Excel
Business Applications
1 2 (6.25%) Dynamics AX
Cloud Services
1 6 (18.75%) Entra ID
1 6 (18.75%) Microsoft 365
1 6 (18.75%) OneDrive
2 2 (6.25%) Dynamics 365
3 1 (3.13%) SaaS
Communications & Networking
1 6 (18.75%) DHCP
1 6 (18.75%) DNS
1 6 (18.75%) LAN
1 6 (18.75%) VPN
1 6 (18.75%) Wireless
General
1 14 (43.75%) Marketing
2 10 (31.25%) Social Skills
3 8 (25.00%) Manufacturing
4 3 (9.38%) Advertising
4 3 (9.38%) Presentation Skills
4 3 (9.38%) Social Housing
5 2 (6.25%) Finance
6 1 (3.13%) Analytical Skills
6 1 (3.13%) Billing
6 1 (3.13%) Inclusion and Diversity
6 1 (3.13%) Organisational Skills
6 1 (3.13%) Retail
Job Titles
1 8 (25.00%) Sales Executive
2 7 (21.88%) Analyst
2 7 (21.88%) CRM Manager
2 7 (21.88%) Technical Sales Executive
3 6 (18.75%) 2nd Line Support
3 6 (18.75%) 2nd Line Support Analyst
3 6 (18.75%) Support Analyst
4 4 (12.50%) Marketing Automation Manager
4 4 (12.50%) Marketing Manager
5 3 (9.38%) Business Development Manager
5 3 (9.38%) Business Manager
5 3 (9.38%) Development Manager
6 2 (6.25%) Account Manager
6 2 (6.25%) Automation Specialist
6 2 (6.25%) CRM Specialist
6 2 (6.25%) Lead
6 2 (6.25%) Marketing Automation Specialist
6 2 (6.25%) Marketing Specialist
6 2 (6.25%) Salesforce Specialist
7 1 (3.13%) Data Migration Developer
Miscellaneous
1 3 (9.38%) Management Information System
1 3 (9.38%) Self-Motivation
1 3 (9.38%) Web Conferencing
Processes & Methodologies
1 11 (34.38%) Business Development
2 8 (25.00%) Lead Generation
3 7 (21.88%) B2B
3 7 (21.88%) Customer Service
4 6 (18.75%) B2B Sales
4 6 (18.75%) ITSM
4 6 (18.75%) Line Management
4 6 (18.75%) Marketing Automation
4 6 (18.75%) Mentoring
4 6 (18.75%) Roadmaps
5 5 (15.63%) Demand Generation
6 4 (12.50%) Continuous Improvement
7 3 (9.38%) Customer-Centric Approach
7 3 (9.38%) Customer-Centricity
7 3 (9.38%) ERP
7 3 (9.38%) Market Research
8 2 (6.25%) Batch Processing
8 2 (6.25%) Business Case
8 2 (6.25%) Disaster Recovery
8 2 (6.25%) User Acceptance Testing
Programming Languages
1 1 (3.13%) SQL
Qualifications
1 9 (28.13%) Degree
System Software
1 6 (18.75%) Active Directory
Systems Management
1 6 (18.75%) Autotask
1 6 (18.75%) Microsoft Intune
Vendors
1 18 (56.25%) Salesforce
2 9 (28.13%) Microsoft
3 6 (18.75%) Meraki
4 3 (9.38%) Pardot
4 3 (9.38%) Salesforce Marketing Cloud
5 2 (6.25%) DocuSign
5 2 (6.25%) Workday