Period
to 21 November 2017

The following table provides summary statistics for permanent job vacancies advertised in the South East with a requirement for Pay per click skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Pay per click over the 6 months to 21 November 2017 with a comparison to the same period in the previous 2 years.

Pay per click (PPC)
England > South East
6 months to
21 Nov 2017
Same period 2016 Same period 2015
Rank 483 474 490
Rank change year-on-year -9 +16 +44
Permanent jobs citing Pay per click 63 116 160
As % of all permanent IT jobs advertised in the South East 0.20% 0.33% 0.38%
As % of the Processes & Methodologies category 0.23% 0.38% 0.43%
Number of salaries quoted 49 64 93
South East median annual salary £27,500 £32,500 £27,500
Median salary % change year-on-year -15.38% +18.18% -13.39%
10th Percentile £18,500 £26,250 £19,750
90th Percentile £45,000 £42,500 £46,250
England median annual salary £30,500 £32,500 £30,000
% change year-on-year -6.15% +8.33% -7.69%

Pay per click is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in the South East with a requirement for process or methodology skills.

All Process and Methodology Skills
South East
Permanent vacancies with a requirement for process or methodology skills 26949 30583 37028
As % of all permanent IT jobs advertised in the South East 87.48% 87.45% 86.96%
Number of salaries quoted 22185 25384 30618
South East median annual salary £45,000 £45,000 £45,000
10th Percentile £27,500 £27,500 £26,250
90th Percentile £68,750 £68,750 £67,500
England median annual salary £50,000 £50,000 £47,500
% change year-on-year - +5.26% +5.56%

Pay per click
Job Vacancy Trend in the South East

Job postings citing Pay per click as a percentage of all IT jobs advertised in the South East.

Job vacancy trend for Pay per click in the South East

Pay per click
Salary Trend in the South East

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Pay per click in the South East.

Salary trend for Pay per click in the South East

Pay per click
Salary Histogram in the South East

The salary distribution of IT jobs citing Pay per click in the South East over the 6 months to 21 November 2017.

Salary histogram for Pay per click in the South East

Pay per click
Job Locations in the South East

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Pay per click within the South East region over the 6 months to 21 November 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Surrey +13 28 £22,500 -35.71% 1
Thames Valley +55 26 £29,000 -25.16% 2
Buckinghamshire +21 12 £29,500 -12.59%
Oxfordshire +6 10 £32,500 -7.14%
Hampshire -37 6 £27,500 -11.29% 1
Berkshire +39 4 £24,000 -52.00% 2
East Sussex -13 2 £31,250 +13.64%
West Sussex -5 1 £27,500 -15.38% 1
Pay per click
England

For the 6 months to 21 November 2017, IT jobs citing Pay per click also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the South East region with a requirement for Pay per click.

1 56 (88.89%) Marketing
2 51 (80.95%) Social Media
3 37 (58.73%) Google
4 36 (57.14%) Digital Marketing
4 36 (57.14%) SEO
5 28 (44.44%) AdWords
6 21 (33.33%) Analytics
7 20 (31.75%) Degree
8 16 (25.40%) Games
8 16 (25.40%) Google Analytics
9 13 (20.63%) Web Design
9 13 (20.63%) HTML
10 10 (15.87%) Search Engine Marketing
11 9 (14.29%) Blog
11 9 (14.29%) Web Development
11 9 (14.29%) Web Analytics
11 9 (14.29%) Online Marketing
12 8 (12.70%) Open Source
12 8 (12.70%) Computer Science Degree
12 8 (12.70%) Computer Science
12 8 (12.70%) Microsoft Excel
12 8 (12.70%) Java
12 8 (12.70%) C++
12 8 (12.70%) Microsoft
12 8 (12.70%) Mac OS X
12 8 (12.70%) CSS
13 7 (11.11%) Internet
13 7 (11.11%) B2B
13 7 (11.11%) CRM
13 7 (11.11%) Email Marketing

Pay per click
Co-occurring IT Skills in the South East by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 4 (6.35%) Adobe Experience Manager
1 4 (6.35%) CMS
1 4 (6.35%) Drupal
1 4 (6.35%) Joomla!
1 4 (6.35%) WordPress
Applications
1 8 (12.70%) Microsoft Excel
2 4 (6.35%) Photoshop
3 1 (1.59%) Microsoft Office
3 1 (1.59%) Microsoft PowerPoint
Business Applications
1 5 (7.94%) WebTrends
2 1 (1.59%) Eloqua
Cloud Services
1 28 (44.44%) AdWords
2 16 (25.40%) Google Analytics
3 4 (6.35%) Adobe Analytics
4 2 (3.17%) SaaS
Communications & Networking
1 7 (11.11%) Internet
General
1 56 (88.89%) Marketing
2 16 (25.40%) Games
3 6 (9.52%) Advertising
4 2 (3.17%) Brand Awareness
Job Titles
1 17 (26.98%) Account Manager
2 15 (23.81%) PPC Account Manager
2 15 (23.81%) PPC Manager
3 10 (15.87%) Graduate
4 8 (12.70%) Developer
4 8 (12.70%) Junior
4 8 (12.70%) Marketing Executive
4 8 (12.70%) Software Developer
5 7 (11.11%) Digital Executive
5 7 (11.11%) Digital Marketing Executive
5 7 (11.11%) PPC Executive
6 5 (7.94%) Account Executive
6 5 (7.94%) Consultant
6 5 (7.94%) Digital Marketing Manager
6 5 (7.94%) Digital Project Manager
6 5 (7.94%) Marketing Consultant
6 5 (7.94%) Marketing Manager
6 5 (7.94%) PPC Consultant
6 5 (7.94%) Project Manager
6 5 (7.94%) SEO Consultant
Libraries, Frameworks & Software Standards
1 13 (20.63%) HTML
2 8 (12.70%) CSS
3 4 (6.35%) CSS3
3 4 (6.35%) HTML5
4 1 (1.59%) Apache Flex
Miscellaneous
1 51 (80.95%) Social Media
2 9 (14.29%) Blog
3 8 (12.70%) Computer Science
4 7 (11.11%) Analytical Skills
5 5 (7.94%) Digital Media
6 4 (6.35%) Graphic Design
7 2 (3.17%) User Experience
Operating Systems
1 8 (12.70%) Mac OS X
Processes & Methodologies
1 36 (57.14%) Digital Marketing
1 36 (57.14%) SEO
2 21 (33.33%) Analytics
3 13 (20.63%) Web Design
4 10 (15.87%) Search Engine Marketing
5 9 (14.29%) Online Marketing
5 9 (14.29%) Web Analytics
5 9 (14.29%) Web Development
6 8 (12.70%) Open Source
7 7 (11.11%) Actionable Insight
7 7 (11.11%) B2B
7 7 (11.11%) Content Marketing
7 7 (11.11%) CRM
7 7 (11.11%) Email Marketing
8 6 (9.52%) Software Engineering
9 5 (7.94%) Content Management
9 5 (7.94%) Data Analysis
9 5 (7.94%) Marketing Strategy
9 5 (7.94%) Time Management
10 4 (6.35%) Mobile Development
Programming Languages
1 8 (12.70%) C++
1 8 (12.70%) Java
2 1 (1.59%) C
Qualifications
1 20 (31.75%) Degree
2 8 (12.70%) Computer Science Degree
3 1 (1.59%) Analytics IQ
Quality Assurance & Compliance
1 7 (11.11%) Actionable Recommendations
2 1 (1.59%) SLA
Vendors
1 37 (58.73%) Google
2 8 (12.70%) Microsoft
3 7 (11.11%) Facebook
3 7 (11.11%) Twitter
4 4 (6.35%) Adobe
4 4 (6.35%) Omniture
5 1 (1.59%) Hootsuite
5 1 (1.59%) HubSpot
5 1 (1.59%) Marketo
5 1 (1.59%) Pardot
5 1 (1.59%) Salesforce.com
5 1 (1.59%) Yahoo!