Period
to 22 January 2018

The following table provides summary statistics for permanent job vacancies advertised in the South East with a requirement for SEO skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited SEO over the 6 months to 22 January 2018 with a comparison to the same period in the previous 2 years.

Search Engine Optimisation (SEO)
England > South East
6 months to
22 Jan 2018
Same period 2017 Same period 2016
Rank 340 350 313
Rank change year-on-year +10 -37 -20
Permanent jobs citing SEO 221 221 408
As % of all permanent IT jobs advertised in the South East 0.71% 0.70% 1.00%
As % of the Processes & Methodologies category 0.82% 0.81% 1.14%
Number of salaries quoted 200 133 367
South East median annual salary £32,500 £37,500 £40,000
Median salary % change year-on-year -13.33% -6.25% +23.08%
10th Percentile £20,950 £23,850 £23,550
90th Percentile £55,000 £54,500 £65,000
England median annual salary £35,000 £37,500 £36,000
% change year-on-year -6.67% +4.17% +2.86%

SEO is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in the South East with a requirement for process or methodology skills.

All Process and Methodology Skills
South East
Permanent vacancies with a requirement for process or methodology skills 27,030 27,453 35,714
As % of all permanent IT jobs advertised in the South East 87.45% 87.47% 87.27%
Number of salaries quoted 22,269 22,461 29,976
South East median annual salary £45,000 £45,000 £45,000
10th Percentile £27,500 £27,500 £26,250
90th Percentile £69,000 £68,750 £67,500
England median annual salary £50,000 £50,000 £47,500
% change year-on-year - +5.26% +5.56%

SEO
Job Vacancy Trend in the South East

Job postings citing SEO as a percentage of all IT jobs advertised in the South East.

Job vacancy trend for SEO in the South East

SEO
Salary Trend in the South East

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO in the South East.

Salary trend for SEO in the South East

SEO
Salary Histogram in the South East

The salary distribution of IT jobs citing SEO in the South East over the 6 months to 22 January 2018.

Salary histogram for SEO in the South East

SEO
Job Locations in the South East

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing SEO within the South East region over the 6 months to 22 January 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Thames Valley +22 81 £35,000 -6.67% 25
Surrey +27 44 £37,500 +7.14% 8
Hampshire -55 40 £32,500 - 5
East Sussex +3 32 £28,500 +3.64% 6
Oxfordshire -20 31 £35,000 -6.67% 7
Berkshire +33 29 £31,750 -42.27% 14
Buckinghamshire +2 22 £36,250 -3.33% 4
West Sussex +9 19 £38,750 -8.82% 7
Kent +13 8 £50,000 +33.33% 7
SEO
England

For the 6 months to 22 January 2018, IT jobs citing SEO also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the South East region with a requirement for SEO.

1 142 (64.25%) Marketing
2 104 (47.06%) HTML
3 84 (38.01%) CSS
4 82 (37.10%) Digital Marketing
5 80 (36.20%) Social Media
6 69 (31.22%) JavaScript
7 53 (23.98%) Degree
8 52 (23.53%) Google
8 52 (23.53%) Analytics
9 45 (20.36%) Pay per click
9 45 (20.36%) Web Development
10 43 (19.46%) jQuery
11 40 (18.10%) E-Commerce
12 38 (17.19%) Agile Software Development
13 35 (15.84%) Analytical Skills
14 34 (15.38%) Google Analytics
14 34 (15.38%) PHP
15 33 (14.93%) User Experience
16 30 (13.57%) Microsoft Excel
17 29 (13.12%) Microsoft
17 29 (13.12%) CMS
18 27 (12.22%) Project Management
19 26 (11.76%) Photoshop
20 25 (11.31%) SQL
20 25 (11.31%) AdWords
20 25 (11.31%) HTML5
21 24 (10.86%) .NET
21 24 (10.86%) Internet
22 22 (9.95%) B2B
22 22 (9.95%) WordPress

SEO
Co-occurring IT Skills in the South East by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 29 (13.12%) CMS
2 22 (9.95%) WordPress
3 18 (8.14%) IIS
4 4 (1.81%) Adobe Experience Manager
4 4 (1.81%) SharePoint
4 4 (1.81%) Tomcat
5 3 (1.36%) Exchange Server 2010
5 3 (1.36%) Liferay
5 3 (1.36%) MS Exchange
5 3 (1.36%) Umbraco
6 1 (0.45%) Apache
6 1 (0.45%) Cloud Foundry
6 1 (0.45%) Drupal
6 1 (0.45%) EPiServer
6 1 (0.45%) JBoss
6 1 (0.45%) Kentico
6 1 (0.45%) nginx
Applications
1 30 (13.57%) Microsoft Excel
2 26 (11.76%) Photoshop
3 17 (7.69%) Microsoft Office
4 13 (5.88%) Microsoft PowerPoint
5 12 (5.43%) Adobe Illustrator
6 7 (3.17%) Adobe Creative Suite
7 4 (1.81%) InDesign
8 2 (0.90%) Adobe After Effects
8 2 (0.90%) Adobe Premiere
9 1 (0.45%) Fireworks
Business Applications
1 6 (2.71%) Shopify
2 5 (2.26%) Sage 1000
3 3 (1.36%) Magento
4 2 (0.90%) WebTrends
5 1 (0.45%) Dynamics CRM
Cloud Services
1 34 (15.38%) Google Analytics
2 25 (11.31%) AdWords
3 11 (4.98%) Office 365
4 9 (4.07%) SaaS
5 5 (2.26%) Microsoft Azure
6 3 (1.36%) Adobe Analytics
6 3 (1.36%) IaaS
6 3 (1.36%) PaaS
7 2 (0.90%) Amazon AWS
8 1 (0.45%) Akamai
8 1 (0.45%) Amazon EC2
8 1 (0.45%) Basecamp
8 1 (0.45%) Cloud Computing
8 1 (0.45%) CloudFront
8 1 (0.45%) G Suite
Communications & Networking
1 24 (10.86%) Internet
2 9 (4.07%) DNS
3 4 (1.81%) DHCP
3 4 (1.81%) POP3
3 4 (1.81%) SMTP
3 4 (1.81%) TCP/IP
4 3 (1.36%) IP Telephony
4 3 (1.36%) LAN
4 3 (1.36%) Remote Desktop
4 3 (1.36%) SAN
4 3 (1.36%) VoIP
4 3 (1.36%) WAN
5 2 (0.90%) Intranet
6 1 (0.45%) HTTP
6 1 (0.45%) SMS
6 1 (0.45%) Wi-Fi
Database & Business Intelligence
1 21 (9.50%) SQL Server
2 13 (5.88%) MySQL
3 3 (1.36%) MongoDB
3 3 (1.36%) RDBMS
3 3 (1.36%) Relational Database
3 3 (1.36%) TokuDB
4 2 (0.90%) Data Mining
5 1 (0.45%) NoSQL
5 1 (0.45%) phpMyAdmin
5 1 (0.45%) Power BI
5 1 (0.45%) SQL Server 2008
5 1 (0.45%) SQL Server 2012
Development Applications
1 12 (5.43%) Team Foundation Server
2 10 (4.52%) Git (software)
3 7 (3.17%) Subversion
4 5 (2.26%) Visual Studio
5 4 (1.81%) Jenkins
5 4 (1.81%) JIRA
6 3 (1.36%) Ant
6 3 (1.36%) Eclipse
7 2 (0.90%) Atlassian Bamboo
8 1 (0.45%) CruiseControl
8 1 (0.45%) Dreamweaver
8 1 (0.45%) Gradle
8 1 (0.45%) Maven
8 1 (0.45%) webpack
General
1 142 (64.25%) Marketing
2 14 (6.33%) Advertising
3 12 (5.43%) Retail
4 9 (4.07%) Electronics
4 9 (4.07%) Finance
5 6 (2.71%) Brand Awareness
6 5 (2.26%) Swedish Language
7 3 (1.36%) Publishing
7 3 (1.36%) Telecoms
8 1 (0.45%) Back Office
8 1 (0.45%) Games
8 1 (0.45%) Legal
8 1 (0.45%) Music Industry
Job Titles
1 63 (28.51%) Developer
2 18 (8.14%) Software Developer
2 18 (8.14%) Web Developer
3 17 (7.69%) Account Manager
3 17 (7.69%) Front End Developer (Client-Side Developer)
3 17 (7.69%) SEO Executive
4 14 (6.33%) 1st Line Support
4 14 (6.33%) Graduate
5 13 (5.88%) Digital Account Manager
5 13 (5.88%) Marketing Manager
6 12 (5.43%) Client Services Manager
6 12 (5.43%) Marketing Executive
7 11 (4.98%) Analyst
7 11 (4.98%) Consultant
7 11 (4.98%) Marketing Consultant
7 11 (4.98%) Project Manager
7 11 (4.98%) SEO Consultant
8 10 (4.52%) Junior
9 9 (4.07%) Digital Marketing Executive
9 9 (4.07%) E-Commerce Manager
Libraries, Frameworks & Software Standards
1 104 (47.06%) HTML
2 84 (38.01%) CSS
3 43 (19.46%) jQuery
4 25 (11.31%) HTML5
5 24 (10.86%) .NET
6 20 (9.05%) CSS3
7 19 (8.60%) AngularJS
8 17 (7.69%) ASP.NET
9 16 (7.24%) Web Services
10 12 (5.43%) .NET Framework
10 12 (5.43%) Entity Framework
10 12 (5.43%) KnockoutJS
10 12 (5.43%) Sass
11 11 (4.98%) Razor View Engine
12 9 (4.07%) Twitter Bootstrap
12 9 (4.07%) XML
13 8 (3.62%) Node.js
14 6 (2.71%) JSP
14 6 (2.71%) LESS
15 5 (2.26%) Ajax
Miscellaneous
1 80 (36.20%) Social Media
2 35 (15.84%) Analytical Skills
3 33 (14.93%) User Experience
4 17 (7.69%) Blog
5 15 (6.79%) Computer Science
6 11 (4.98%) Analytical Mindset
7 6 (2.71%) Data Centre
7 6 (2.71%) Mobile App
8 5 (2.26%) Driving Licence
9 4 (1.81%) Digital Media
9 4 (1.81%) Graphic Design
9 4 (1.81%) Tandem
10 3 (1.36%) EPoS
10 3 (1.36%) Fat Client
10 3 (1.36%) Greenfield Project
10 3 (1.36%) Thin Client
11 2 (0.90%) Smartphone
11 2 (0.90%) W3C
12 1 (0.45%) PKI
12 1 (0.45%) Social Network
Operating Systems
1 15 (6.79%) Windows
1 15 (6.79%) Windows Server
2 7 (3.17%) Mac OS X
2 7 (3.17%) Windows Server 2008
3 6 (2.71%) Linux
4 5 (2.26%) Windows 7
5 4 (1.81%) Windows Server 2012
6 3 (1.36%) Windows Server 2003
7 2 (0.90%) Windows 10
8 1 (0.45%) AIX
8 1 (0.45%) Android
8 1 (0.45%) Apple iOS
8 1 (0.45%) Unix
Processes & Methodologies
1 82 (37.10%) Digital Marketing
2 52 (23.53%) Analytics
3 45 (20.36%) Pay per click
3 45 (20.36%) Web Development
4 40 (18.10%) E-Commerce
5 38 (17.19%) Agile Software Development
6 27 (12.22%) Project Management
7 22 (9.95%) B2B
8 20 (9.05%) Front End Development
9 19 (8.60%) Marketing Strategy
9 19 (8.60%) Web Design
10 18 (8.14%) TDD
11 17 (7.69%) MVC
12 16 (7.24%) Mobile Development
13 15 (6.79%) Content Management
13 15 (6.79%) Online Marketing
14 14 (6.33%) CRM
15 13 (5.88%) Copywriting
15 13 (5.88%) ITIL
16 12 (5.43%) Time Management
Programming Languages
1 69 (31.22%) JavaScript
2 34 (15.38%) PHP
3 25 (11.31%) SQL
4 21 (9.50%) C#
5 15 (6.79%) Java
5 15 (6.79%) Python
6 7 (3.17%) Bash Shell
6 7 (3.17%) C++
7 4 (1.81%) Perl
7 4 (1.81%) Ruby
8 3 (1.36%) C
8 3 (1.36%) Shell Script
9 2 (0.90%) PowerShell
10 1 (0.45%) T-SQL
10 1 (0.45%) TypeScript
10 1 (0.45%) VB.NET
10 1 (0.45%) VBScript
Qualifications
1 53 (23.98%) Degree
2 7 (3.17%) Computer Science Degree
3 1 (0.45%) Security Cleared
Quality Assurance & Compliance
1 8 (3.62%) QA
2 4 (1.81%) Actionable Recommendations
3 3 (1.36%) Sarbanes-Oxley
3 3 (1.36%) SLA
4 1 (0.45%) PMO
System Software
1 10 (4.52%) Active Directory
2 4 (1.81%) Docker
Systems Management
1 4 (1.81%) Ansible
2 3 (1.36%) AppManager
2 3 (1.36%) SCCM
3 1 (0.45%) Opscode Chef
3 1 (0.45%) Plesk
3 1 (0.45%) Puppet
Vendors
1 52 (23.53%) Google
2 29 (13.12%) Microsoft
3 19 (8.60%) Adobe
4 13 (5.88%) Xamarin
5 9 (4.07%) Citrix
6 8 (3.62%) Sage
6 8 (3.62%) Twitter
7 7 (3.17%) Facebook
8 5 (2.26%) SAP
9 4 (1.81%) Yahoo!
10 3 (1.36%) Cisco
10 3 (1.36%) hybris
10 3 (1.36%) Percona
10 3 (1.36%) VMware
10 3 (1.36%) WooCommerce
11 1 (0.45%) Capita
11 1 (0.45%) OpenText
11 1 (0.45%) Salesforce.com
11 1 (0.45%) Sitecore