SEO Job Trends in the South East

Search Engine Optimisation (SEO)
England > South East

The table below provides summary statistics and salary benchmarking for jobs advertised in the South East requiring SEO skills. It covers permanent job vacancies from the 6 months leading up to 21 July 2026, with comparisons to the same periods in the previous two years.

6 months to
21 Jul 2026
Same period 2025 Same period 2024
Rank 214 199 284
Rank change year-on-year -15 +85 -10
Permanent jobs citing SEO 104 85 73
As % of all permanent jobs in the South East 0.65% 0.99% 0.47%
As % of the Processes & Methodologies category 0.91% 1.11% 0.57%
Number of salaries quoted 81 63 63
10th Percentile £36,250 £26,900 £26,250
25th Percentile £41,250 £31,250 £29,000
Median annual salary (50th Percentile) £47,500 £41,250 £35,000
Median % change year-on-year +15.15% +17.86% -12.50%
75th Percentile £50,000 £48,750 £40,000
90th Percentile £63,750 £62,500 £47,900
England median annual salary £44,889 £40,000 £37,500
% change year-on-year +12.22% +6.67% -11.76%

All Process & Methodology Skills
South East

SEO falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring process or methodology skills in the South East.

Permanent vacancies with a requirement for process or methodology skills 11,418 7,630 12,727
As % of all permanent jobs advertised in the South East 71.65% 88.48% 81.36%
Number of salaries quoted 8,151 4,019 8,685
10th Percentile £30,000 £26,750 £28,500
25th Percentile £40,000 £35,000 £38,000
Median annual salary (50th Percentile) £55,000 £50,000 £50,000
Median % change year-on-year +10.00% - -9.09%
75th Percentile £70,000 £67,500 £65,000
90th Percentile £85,000 £81,250 £80,000
England median annual salary £60,000 £57,500 £55,000
% change year-on-year +4.35% +4.55% -12.00%

SEO
Job Vacancy Trend in the South East

Historical trend showing the proportion of permanent IT job postings citing SEO relative to all permanent IT jobs advertised in the South East.

SEO job vacancy trend in the South East

SEO
Salary Trend in the South East

Salary distribution trend for jobs in the South East citing SEO.

Salary distribution trend for jobs in the South East citing SEO

SEO
Salary Histogram in the South East

Salary distribution for jobs citing SEO in the South East over the 6 months to 21 July 2026.

Salary histogram for SEO in the South East

SEO
Job Locations in the South East

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing SEO within the South East region over the 6 months to 21 July 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
Surrey -6 32 £52,500 +44.83% 2
Thames Valley +21 25 £46,250 +12.12% 7
East Sussex +2 25 £47,500 +14.46% 3
Hampshire -22 17 £54,000 +20.00% 4
Buckinghamshire - 15 £49,536 - 3
Berkshire +10 6 £41,250 -13.16% 4
Oxfordshire -13 4 £42,500 +3.03%
West Sussex -41 3 £30,000 -7.69% 1
Kent -26 2 £16,500 -56.00% 4
SEO
England

SEO
Co-Occurring Skills & Capabilities in the South East by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 12 (11.54%) CMS
2 10 (9.62%) WordPress
3 4 (3.85%) Adobe Experience Manager
4 3 (2.88%) Microsoft Exchange
4 3 (2.88%) SharePoint
5 1 (0.96%) ExpressionEngine
5 1 (0.96%) Umbraco
Applications
1 6 (5.77%) Microsoft Excel
2 5 (4.81%) Adobe Illustrator
2 5 (4.81%) Photoshop
3 4 (3.85%) Microsoft PowerPoint
4 2 (1.92%) Spreadsheet
5 1 (0.96%) Adobe Creative Suite
5 1 (0.96%) InDesign
5 1 (0.96%) Microsoft Office
Business Applications
1 2 (1.92%) Shopify
Cloud Services
1 18 (17.31%) SaaS
2 17 (16.35%) Google Analytics
3 4 (3.85%) Canva
3 4 (3.85%) Google Tag Manager
3 4 (3.85%) Miro
3 4 (3.85%) Power Platform
4 3 (2.88%) Dynamics 365
4 3 (2.88%) Entra ID
4 3 (2.88%) Google Ads
4 3 (2.88%) MailChimp
4 3 (2.88%) Microsoft 365
4 3 (2.88%) Microsoft Purview
4 3 (2.88%) Power Automate
4 3 (2.88%) PowerApps
5 2 (1.92%) Azure
5 2 (1.92%) Azure DevOps
5 2 (1.92%) GitHub
5 2 (1.92%) Meta Ads
6 1 (0.96%) Cloudflare
Communications & Networking
1 24 (23.08%) Internet
2 1 (0.96%) SSL
Database & Business Intelligence
1 26 (25.00%) SQL Server
2 11 (10.58%) Metadata
3 2 (1.92%) MySQL
4 1 (0.96%) Looker
4 1 (0.96%) Power BI
4 1 (0.96%) Tableau
Development Applications
1 2 (1.92%) Git
2 1 (0.96%) Browser DevTools
General
1 67 (64.42%) Social Skills
2 57 (54.81%) Marketing
3 26 (25.00%) Analytical Skills
4 12 (11.54%) Retail
5 11 (10.58%) Automotive
6 7 (6.73%) Influencing Skills
6 7 (6.73%) Public Sector
7 6 (5.77%) Telecoms
8 5 (4.81%) Multimedia
8 5 (4.81%) Presentation Skills
9 4 (3.85%) Advertising
9 4 (3.85%) Finance
9 4 (3.85%) Organisational Skills
10 3 (2.88%) Documentation Skills
10 3 (2.88%) Electronics
11 2 (1.92%) Mandarin Language
11 2 (1.92%) Publishing
12 1 (0.96%) Inclusion and Diversity
Job Titles
1 31 (29.81%) Developer
2 26 (25.00%) Web Developer
3 14 (13.46%) Marketing Manager
4 8 (7.69%) Lead
5 6 (5.77%) Architect
5 6 (5.77%) Head of Marketing
5 6 (5.77%) Lead Architect
5 6 (5.77%) Lead Security Architect
5 6 (5.77%) Marketing Director
5 6 (5.77%) Security Architect
6 5 (4.81%) Senior
6 5 (4.81%) SEO Manager
6 5 (4.81%) SEO Specialist
7 4 (3.85%) Administrator
7 4 (3.85%) Development Specialist
7 4 (3.85%) Marketing Communications Manager
7 4 (3.85%) SEO Executive
8 3 (2.88%) Coordinator
8 3 (2.88%) Service Manager
8 3 (2.88%) Systems Developer
Libraries, Frameworks & Software Standards
1 29 (27.88%) CSS
1 29 (27.88%) HTML
2 26 (25.00%) .NET
3 24 (23.08%) jQuery
4 3 (2.88%) Boost C++ Libraries
Miscellaneous
1 15 (14.42%) Blog
2 11 (10.58%) Podcast
3 10 (9.62%) Social Media
4 9 (8.65%) Web Conferencing
5 8 (7.69%) Algorithms
6 7 (6.73%) IoT
7 6 (5.77%) Embedded Systems
8 5 (4.81%) NHS
9 4 (3.85%) Cyber Threat
10 3 (2.88%) Analytical Mindset
10 3 (2.88%) Data Structures
10 3 (2.88%) Onboarding
11 2 (1.92%) Product Ownership
11 2 (1.92%) Self-Motivation
11 2 (1.92%) Smart Home
12 1 (0.96%) PMI
Processes & Methodologies
1 40 (38.46%) B2B
2 33 (31.73%) Web Development
3 32 (30.77%) AI
4 27 (25.96%) Continuous Improvement
5 26 (25.00%) Digital Marketing
6 24 (23.08%) Computer Science
7 22 (21.15%) Analytics
7 22 (21.15%) B2B Marketing
8 15 (14.42%) Coaching
8 15 (14.42%) Stakeholder Management
9 14 (13.46%) Copywriting
9 14 (13.46%) Pay per click
10 13 (12.50%) B2C
11 12 (11.54%) Customer Engagement
11 12 (11.54%) Customer Experience
11 12 (11.54%) Cybersecurity
11 12 (11.54%) Journey Map
11 12 (11.54%) Thought Leadership
12 11 (10.58%) Customer Journey Map
12 11 (10.58%) Roadmaps
Programming Languages
1 31 (29.81%) JavaScript
2 26 (25.00%) PHP
3 24 (23.08%) SQL
4 3 (2.88%) C
4 3 (2.88%) C++
4 3 (2.88%) PowerShell
4 3 (2.88%) Python
5 2 (1.92%) TypeScript
Qualifications
1 35 (33.65%) Degree
2 24 (23.08%) Computer Science Degree
3 10 (9.62%) Security Cleared
4 8 (7.69%) DV Cleared
5 6 (5.77%) CISSP
5 6 (5.77%) CRISC
5 6 (5.77%) ISACA
6 3 (2.88%) HND
7 2 (1.92%) SC Cleared
8 1 (0.96%) BPSS Clearance
8 1 (0.96%) DBS Check
8 1 (0.96%) PMI Certification
Quality Assurance & Compliance
1 34 (32.69%) Accessibility
2 4 (3.85%) QA
3 3 (2.88%) Data Quality
Vendors
1 23 (22.12%) Google
2 9 (8.65%) Microsoft
3 8 (7.69%) HubSpot
3 8 (7.69%) Salesforce
4 5 (4.81%) Adobe
4 5 (4.81%) Ahrefs
4 5 (4.81%) Screaming Frog
5 3 (2.88%) Pardot
5 3 (2.88%) YouTube
6 2 (1.92%) ServiceNow
6 2 (1.92%) WooCommerce
7 1 (0.96%) dotdigital