Pay per click Job Trends in Merseyside

Pay per click (PPC)
North West > Merseyside

The table below provides summary statistics and salary benchmarking for jobs advertised in Merseyside requiring Pay per click skills. It covers permanent job vacancies from the 6 months leading up to 13 January 2026, with comparisons to the same periods in the previous two years.

6 months to
13 Jan 2026
Same period 2025 Same period 2024
Rank 58 - 51
Rank change year-on-year - - -
Permanent jobs citing Pay per click 1 0 3
As % of all permanent jobs in Merseyside 0.16% - 0.51%
As % of the Processes & Methodologies category 0.21% - 0.60%
Number of salaries quoted 0 0 3
10th Percentile - - -
25th Percentile - - £36,250
Median annual salary (50th Percentile) - - £37,500
75th Percentile - - £39,500
90th Percentile - - £39,950
North West median annual salary £40,000 £57,000 £37,500
% change year-on-year -29.82% +52.00% -

All Process & Methodology Skills
Merseyside

Pay per click falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring process or methodology skills in Merseyside.

Permanent vacancies with a requirement for process or methodology skills 467 458 498
As % of all permanent jobs advertised in Merseyside 75.81% 89.80% 85.42%
Number of salaries quoted 273 203 370
10th Percentile £28,250 £31,250 £29,278
25th Percentile £29,250 £32,000 £35,281
Median annual salary (50th Percentile) £48,000 £45,000 £47,000
Median % change year-on-year +6.67% -4.26% -1.05%
75th Percentile £53,750 £64,375 £60,750
90th Percentile £65,000 £75,000 £77,500
North West median annual salary £50,000 £52,000 £52,500
% change year-on-year -3.85% -0.95% -4.55%

Pay per click
Job Vacancy Trend in Merseyside

Historical trend showing the proportion of permanent IT job postings citing Pay per click relative to all permanent IT jobs advertised in Merseyside.

Pay per click job vacancy trend in Merseyside

Pay per click
Salary Trend in Merseyside

Salary distribution trend for jobs in Merseyside citing Pay per click.

Salary distribution trend for jobs in Merseyside citing Pay per click

Pay per click
Co-Occurring Skills & Capabilities in Merseyside by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Applications
1 1 (100.00%) Microsoft Excel
Cloud Services
1 1 (100.00%) Google Ads
1 1 (100.00%) Google Analytics
1 1 (100.00%) Microsoft Advertising
General
1 1 (100.00%) Advertising
1 1 (100.00%) Analytical Skills
Job Titles
1 1 (100.00%) Paid Search Executive
Miscellaneous
1 1 (100.00%) Analytical Mindset
1 1 (100.00%) Social Media
Processes & Methodologies
1 1 (100.00%) A/B Testing
1 1 (100.00%) Analytics
1 1 (100.00%) Continuous Improvement
1 1 (100.00%) Copywriting
1 1 (100.00%) Data Analysis
1 1 (100.00%) Paid Search
1 1 (100.00%) Performance Metrics
Vendors
1 1 (100.00%) Google
1 1 (100.00%) Microsoft