Digital Marketing Job Trends in Reading

Digital Marketing
Berkshire > Reading

The table below provides summary statistics and salary benchmarking for jobs advertised in Reading requiring Digital Marketing skills. It covers permanent job vacancies from the 6 months leading up to 14 January 2026, with comparisons to the same periods in the previous two years.

6 months to
14 Jan 2026
Same period 2025 Same period 2024
Rank 44 72 84
Rank change year-on-year +28 +12 +25
Permanent jobs citing Digital Marketing 5 4 16
As % of all permanent jobs in Reading 0.85% 0.55% 1.49%
As % of the Processes & Methodologies category 1.08% 0.62% 1.63%
Number of salaries quoted 1 1 8
10th Percentile - - -
25th Percentile - £67,500 £27,500
Median annual salary (50th Percentile) £28,000 £70,000 £30,000
Median % change year-on-year -60.00% +133.33% -20.00%
75th Percentile - £72,500 £55,938
90th Percentile - - £65,125
Berkshire median annual salary £40,250 £67,500 £30,000
% change year-on-year -40.37% +125.00% -29.41%

All Process & Methodology Skills
Reading

Digital Marketing falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring process or methodology skills in Reading.

Permanent vacancies with a requirement for process or methodology skills 465 643 981
As % of all permanent jobs advertised in Reading 79.35% 88.81% 91.43%
Number of salaries quoted 292 270 641
10th Percentile £31,250 £38,725 £31,250
25th Percentile £40,000 £50,000 £38,130
Median annual salary (50th Percentile) £55,000 £64,000 £55,000
Median % change year-on-year -14.06% +16.36% -8.33%
75th Percentile £69,210 £83,438 £68,750
90th Percentile £88,750 £112,500 £83,750
Berkshire median annual salary £50,000 £65,000 £55,000
% change year-on-year -23.08% +18.18% -6.78%

Digital Marketing
Job Vacancy Trend in Reading

Historical trend showing the proportion of permanent IT job postings citing Digital Marketing relative to all permanent IT jobs advertised in Reading.

Digital Marketing job vacancy trend in Reading

Digital Marketing
Salary Trend in Reading

Salary distribution trend for jobs in Reading citing Digital Marketing.

Salary distribution trend for jobs in Reading citing Digital Marketing

Digital Marketing
Co-Occurring Skills & Capabilities in Reading by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 1 (20.00%) Microsoft Exchange
1 1 (20.00%) SharePoint
1 1 (20.00%) Skype for Business
Cloud Services
1 1 (20.00%) Microsoft 365
General
1 5 (100.00%) Marketing
2 3 (60.00%) Electronics
2 3 (60.00%) Finance
2 3 (60.00%) Manufacturing
2 3 (60.00%) Public Sector
2 3 (60.00%) Telecoms
3 2 (40.00%) Presentation Skills
4 1 (20.00%) Analytical Skills
4 1 (20.00%) Organisational Skills
4 1 (20.00%) Social Skills
Job Titles
1 2 (40.00%) Delivery Manager
1 2 (40.00%) Digital Delivery Manager
1 2 (40.00%) Marketing Manager
2 1 (20.00%) Analyst
2 1 (20.00%) IT Analyst
2 1 (20.00%) Service Analyst
2 1 (20.00%) Service Desk Analyst
Miscellaneous
1 2 (40.00%) Social Media
Processes & Methodologies
1 3 (60.00%) Business Intelligence
1 3 (60.00%) Programme Management
2 2 (40.00%) Budget Management
2 2 (40.00%) Change Management
2 2 (40.00%) Continuous Improvement
2 2 (40.00%) Demand Generation
2 2 (40.00%) Direct Marketing
2 2 (40.00%) IT Strategy
2 2 (40.00%) Presales
2 2 (40.00%) Service Delivery
2 2 (40.00%) Service Design
2 2 (40.00%) Social Media Marketing
2 2 (40.00%) Stakeholder Management
2 2 (40.00%) Technology Strategy
2 2 (40.00%) User Experience
3 1 (20.00%) Disaster Recovery
3 1 (20.00%) Incident Management
3 1 (20.00%) Problem-Solving
Qualifications
1 2 (40.00%) Security Cleared
Vendors
1 3 (60.00%) Microsoft
1 3 (60.00%) SAP
2 2 (40.00%) Salesforce