Period
to 21 November 2017

The following table provides summary statistics for permanent job vacancies advertised in the West Midlands with a requirement for Pay per click skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Pay per click over the 6 months to 21 November 2017 with a comparison to the same period in the previous 2 years.

Pay per click (PPC)
England > West Midlands
6 months to
21 Nov 2017
Same period 2016 Same period 2015
Rank 258 291 278
Rank change year-on-year +33 -13 +22
Permanent jobs citing Pay per click 65 48 45
As % of all permanent IT jobs advertised in the West Midlands 0.64% 0.42% 0.41%
As % of the Processes & Methodologies category 0.72% 0.47% 0.47%
Number of salaries quoted 52 46 34
West Midlands median annual salary £30,750 £28,000 £25,750
Median salary % change year-on-year +9.82% +8.74% -0.96%
10th Percentile £21,000 £21,250 £18,700
90th Percentile £40,875 £65,000 £46,250
England median annual salary £30,500 £32,500 £30,000
% change year-on-year -6.15% +8.33% -7.69%

Pay per click is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in the West Midlands with a requirement for process or methodology skills.

All Process and Methodology Skills
West Midlands
Permanent vacancies with a requirement for process or methodology skills 9052 10159 9516
As % of all permanent IT jobs advertised in the West Midlands 88.76% 89.15% 87.65%
Number of salaries quoted 7329 7943 7843
West Midlands median annual salary £40,000 £40,000 £40,000
10th Percentile £25,500 £25,000 £24,750
90th Percentile £65,000 £63,750 £63,750
England median annual salary £50,000 £50,000 £47,500
% change year-on-year - +5.26% +5.56%

Pay per click
Job Vacancy Trend in the West Midlands

Job postings citing Pay per click as a percentage of all IT jobs advertised in the West Midlands.

Job vacancy trend for Pay per click in the West Midlands

Pay per click
Salary Trend in the West Midlands

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Pay per click in the West Midlands.

Salary trend for Pay per click in the West Midlands

Pay per click
Salary Histogram in the West Midlands

The salary distribution of IT jobs citing Pay per click in the West Midlands over the 6 months to 21 November 2017.

Salary histogram for Pay per click in the West Midlands

Pay per click
Job Locations in the West Midlands

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Pay per click within the West Midlands region over the 6 months to 21 November 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Staffordshire -1 13 £27,500 -8.33%
Halesowen - 13 - - 2
Shropshire - 10 £35,000 -
Birmingham +25 8 £28,500 -18.57% 2
Warwickshire -6 4 £22,500 -35.71%
Coventry +11 2 £33,750 +37.76%
Worcestershire -9 2 £33,500 -48.46% 1
Solihull - 1 £21,500 -
Pay per click
England

For the 6 months to 21 November 2017, IT jobs citing Pay per click also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the West Midlands region with a requirement for Pay per click.

1 55 (84.62%) SEO
2 48 (73.85%) Marketing
3 36 (55.38%) Digital Marketing
4 34 (52.31%) HTML
5 28 (43.08%) Google
6 21 (32.31%) JavaScript
6 21 (32.31%) PHP
6 21 (32.31%) CSS
7 20 (30.77%) HTML5
7 20 (30.77%) Social Media
7 20 (30.77%) Marketing Strategy
7 20 (30.77%) AdWords
8 19 (29.23%) Apache Flex
8 19 (29.23%) C#
9 18 (27.69%) E-Commerce
9 18 (27.69%) Analytics
10 17 (26.15%) Retail
11 16 (24.62%) Games
12 15 (23.08%) Web Development
12 15 (23.08%) Business Intelligence
12 15 (23.08%) Degree
12 15 (23.08%) User Experience
13 13 (20.00%) QA
13 13 (20.00%) MySQL
13 13 (20.00%) Ajax
13 13 (20.00%) Automotive
13 13 (20.00%) Advertising
14 12 (18.46%) Mobile Games
14 12 (18.46%) Scrum
14 12 (18.46%) VMware

Pay per click
Co-occurring IT Skills in the West Midlands by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 3 (4.62%) CMS
2 1 (1.54%) Elasticsearch
2 1 (1.54%) WordPress
Applications
1 9 (13.85%) Photoshop
2 7 (10.77%) Adobe Illustrator
3 4 (6.15%) Adobe Creative Suite
3 4 (6.15%) Microsoft Excel
3 4 (6.15%) Microsoft PowerPoint
4 1 (1.54%) Adobe Premiere
Business Applications
1 8 (12.31%) Magento
Cloud Services
1 20 (30.77%) AdWords
2 10 (15.38%) Google Analytics
3 1 (1.54%) Amazon AWS
3 1 (1.54%) Google Cloud Platform
3 1 (1.54%) Google Tag Manager
Communications & Networking
1 7 (10.77%) Internet
Database & Business Intelligence
1 13 (20.00%) MySQL
2 12 (18.46%) NoSQL
3 4 (6.15%) Apache Cassandra
Development Applications
1 8 (12.31%) Git (software)
2 7 (10.77%) JIRA
General
1 48 (73.85%) Marketing
2 17 (26.15%) Retail
3 16 (24.62%) Games
4 13 (20.00%) Advertising
4 13 (20.00%) Automotive
5 11 (16.92%) Finance
6 8 (12.31%) Electronics
7 7 (10.77%) Banking
8 3 (4.62%) Mandarin Language
9 2 (3.08%) Brand Awareness
10 1 (1.54%) Publishing
Job Titles
1 18 (27.69%) Developer
2 12 (18.46%) PPC Manager
3 11 (16.92%) Head of Development
3 11 (16.92%) Head of Software Development
4 10 (15.38%) Digital Marketing Manager
4 10 (15.38%) Marketing Manager
5 8 (12.31%) HTML CSS Developer
5 8 (12.31%) HTML Developer
5 8 (12.31%) JavaScript Developer
5 8 (12.31%) SEO Developer
5 8 (12.31%) SEO Manager
6 7 (10.77%) Front End Developer (Client-Side Developer)
6 7 (10.77%) SEO Specialist
6 7 (10.77%) Tools Developer
7 6 (9.23%) PPC Executive
7 6 (9.23%) Technical Specialist
8 5 (7.69%) Marketing Executive
9 4 (6.15%) Campaign Manager
9 4 (6.15%) Digital Account Manager
9 4 (6.15%) SEO Account Manager
Libraries, Frameworks & Software Standards
1 34 (52.31%) HTML
2 21 (32.31%) CSS
3 20 (30.77%) HTML5
4 19 (29.23%) Apache Flex
5 13 (20.00%) Ajax
6 12 (18.46%) Unity (Game Engine)
7 8 (12.31%) React
8 7 (10.77%) .NET
8 7 (10.77%) AngularJS
8 7 (10.77%) CSS3
8 7 (10.77%) jQuery
8 7 (10.77%) LESS
8 7 (10.77%) RESTful
8 7 (10.77%) Sass
9 1 (1.54%) CodeIgniter
9 1 (1.54%) Laravel
9 1 (1.54%) Memcached
Miscellaneous
1 20 (30.77%) Social Media
2 15 (23.08%) User Experience
3 12 (18.46%) Mobile Games
3 12 (18.46%) Private Cloud
4 11 (16.92%) BBC
5 8 (12.31%) Blog
6 7 (10.77%) Algorithms
6 7 (10.77%) Mobile App
7 4 (6.15%) Graphic Design
8 3 (4.62%) Fintech
9 1 (1.54%) Analytical Skills
9 1 (1.54%) Video Editing
Operating Systems
1 12 (18.46%) Android
1 12 (18.46%) Apple iOS
1 12 (18.46%) Linux
1 12 (18.46%) Windows
Processes & Methodologies
1 55 (84.62%) SEO
2 36 (55.38%) Digital Marketing
3 20 (30.77%) Marketing Strategy
4 18 (27.69%) Analytics
4 18 (27.69%) E-Commerce
5 15 (23.08%) Business Intelligence
5 15 (23.08%) Web Development
6 12 (18.46%) Agile Software Development
6 12 (18.46%) Game Development
6 12 (18.46%) Mobile Development
6 12 (18.46%) Scrum
7 10 (15.38%) Microservices
8 8 (12.31%) Content Marketing
8 8 (12.31%) Content Marketing Strategy
8 8 (12.31%) Front End Development
9 7 (10.77%) Internet Marketing
10 5 (7.69%) Open Source
11 4 (6.15%) Copywriting
11 4 (6.15%) Email Marketing
11 4 (6.15%) Unit Testing
Programming Languages
1 21 (32.31%) JavaScript
1 21 (32.31%) PHP
2 19 (29.23%) C#
3 12 (18.46%) C++
4 11 (16.92%) C
5 1 (1.54%) Go
5 1 (1.54%) Java
5 1 (1.54%) PHP 4
5 1 (1.54%) PHP 5
5 1 (1.54%) Python
Qualifications
1 15 (23.08%) Degree
2 3 (4.62%) Numerate Degree
3 1 (1.54%) Sun Certification
Quality Assurance & Compliance
1 13 (20.00%) QA
System Software
1 12 (18.46%) Active Directory
2 11 (16.92%) Docker
Systems Management
1 1 (1.54%) Kubernetes
Vendors
1 28 (43.08%) Google
2 12 (18.46%) VMware
3 9 (13.85%) Facebook
4 5 (7.69%) Adobe
5 4 (6.15%) Twitter
6 3 (4.62%) Progress
6 3 (4.62%) Yahoo!
7 1 (1.54%) Microsoft