Period
to 19 November 2017

The median annual salary for a Campaign Analyst was £35,000 in advertised job vacancies during the 6 months to 19 November 2017.

The first table below provides salary benchmarking and summary statistics including a comparison to same period in the previous 2 years.

Campaign Analyst
UK
6 months to
19 Nov 2017
Same period 2016 Same period 2015
Rank 1181 1186 1244
Rank change year-on-year +5 +58 +52
Permanent jobs requiring a Campaign Analyst 17 32 64
As % of all permanent IT jobs advertised in the UK 0.010% 0.017% 0.029%
As % of the Job Titles category 0.010% 0.018% 0.030%
Number of salaries quoted 15 26 66
UK median annual salary £35,000 £43,250 £35,000
Median salary % change year-on-year -19.08% +23.57% -15.66%
10th Percentile £28,250 £30,750 £19,500
90th Percentile £51,600 £51,250 £45,500
UK excluding London median annual salary £32,500 £43,750 £21,000
% change year-on-year -25.71% +108.33% -49.40%

The following table is for comparison with the above and includes summary statistics for all permanent IT job vacancies. Most job vacancies include a discernible job title that can be normalized. As such, the figures in the second row provide an indication of the number of permanent jobs in our overall sample.

All Permanent IT Job Vacancies
UK
Permanent vacancies in the UK with a recognized job title 170720 182020 210826
% of permanent IT jobs with a recognized job title 95.77% 96.48% 96.45%
Number of salaries quoted 136880 152336 175085
UK median annual salary £48,000 £47,500 £45,000
Median salary % change year-on-year +1.05% +5.56% -
10th Percentile £27,500 £27,000 £26,250
90th Percentile £78,750 £77,500 £75,000
UK excluding London median annual salary £42,500 £42,500 £40,500
% change year-on-year - +4.94% +1.25%

Campaign Analyst
Job Vacancy Trend

Job postings that featured Campaign Analyst in the job title as a percentage of all IT jobs advertised.

Job vacancy trend for Campaign Analyst in the UK

Campaign Analyst
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Campaign Analyst.

Salary trend for Campaign Analyst in the UK

Campaign Analyst
Salary Histogram

The salary distribution of IT jobs citing Campaign Analyst over the 6 months to 19 November 2017.

Salary histogram for Campaign Analyst in the UK

Campaign Analyst
Top 8 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Campaign Analyst within the UK over the 6 months to 19 November 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +27 17 £35,000 -20.45% 1
London +3 11 £41,750 -3.47% 1
UK excluding London +27 6 £32,500 -25.71%
South East +55 3 £32,500 -35.00%
North of England +2 2 £24,500 -45.56%
North West -3 1 £24,500 -45.56%
Yorkshire - 1 - -
East of England - 1 £45,000 -

Campaign Analyst Skill Set
Top 30 Co-occurring IT Skills

For the 6 months to 19 November 2017, Campaign Analyst job roles required the following IT skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads featuring Campaign Analyst in the job title.

1 16 (94.12%) Marketing
2 8 (47.06%) SQL
3 7 (41.18%) Digital Marketing
3 7 (41.18%) Campaign Management
3 7 (41.18%) Analytical Skills
4 6 (35.29%) Unica
4 6 (35.29%) Data Analysis
4 6 (35.29%) Business Intelligence
4 6 (35.29%) SAP
4 6 (35.29%) Finance
4 6 (35.29%) Manufacturing
4 6 (35.29%) Electronics
4 6 (35.29%) Telecoms
4 6 (35.29%) Programme Management
5 5 (29.41%) CRM
5 5 (29.41%) SAS
5 5 (29.41%) Analytics
6 4 (23.53%) Database Marketing
6 4 (23.53%) Shell Script
6 4 (23.53%) Degree
6 4 (23.53%) WebSphere
6 4 (23.53%) WebLogic
6 4 (23.53%) IBM
6 4 (23.53%) Cognos
6 4 (23.53%) Unix
6 4 (23.53%) Data Structures
7 3 (17.65%) Salesforce Marketing Cloud
7 3 (17.65%) Adobe Campaign
7 3 (17.65%) Actionable Insight
7 3 (17.65%) HTML

Campaign Analyst Skill Set
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 5 (29.41%) SAS
2 4 (23.53%) WebLogic
2 4 (23.53%) WebSphere
3 1 (5.88%) CMS
Applications
1 2 (11.76%) Microsoft Excel
2 1 (5.88%) SPSS
Business Applications
1 6 (35.29%) Unica
2 3 (17.65%) Adobe Campaign
2 3 (17.65%) FastStats
Cloud Services
1 1 (5.88%) Google Analytics
Database & Business Intelligence
1 2 (11.76%) BusinessObjects
1 2 (11.76%) Hadoop
1 2 (11.76%) Relational Database
2 1 (5.88%) Data Mining
General
1 16 (94.12%) Marketing
2 6 (35.29%) Electronics
2 6 (35.29%) Finance
2 6 (35.29%) Manufacturing
2 6 (35.29%) Telecoms
3 2 (11.76%) Retail
4 1 (5.88%) Advertising
Libraries, Frameworks & Software Standards
1 3 (17.65%) HTML
Miscellaneous
1 7 (41.18%) Analytical Skills
2 4 (23.53%) Data Structures
Operating Systems
1 4 (23.53%) Unix
Processes & Methodologies
1 7 (41.18%) Campaign Management
1 7 (41.18%) Digital Marketing
2 6 (35.29%) Business Intelligence
2 6 (35.29%) Data Analysis
2 6 (35.29%) Programme Management
3 5 (29.41%) Analytics
3 5 (29.41%) CRM
4 4 (23.53%) Database Marketing
5 3 (17.65%) Actionable Insight
5 3 (17.65%) Data Management
6 2 (11.76%) Campaign Analysis
6 2 (11.76%) Customer Acquisition
6 2 (11.76%) Lead Generation
6 2 (11.76%) Machine Learning
6 2 (11.76%) Multichannel Marketing
6 2 (11.76%) Multichannel Retail
6 2 (11.76%) Personalization
6 2 (11.76%) Prototyping
6 2 (11.76%) Statistical Modelling
6 2 (11.76%) Technical Analysis
Programming Languages
1 8 (47.06%) SQL
2 4 (23.53%) Shell Script
3 3 (17.65%) R
4 2 (11.76%) Python
Qualifications
1 4 (23.53%) Degree
Quality Assurance & Compliance
1 1 (5.88%) QA
Vendors
1 6 (35.29%) SAP
2 4 (23.53%) Cognos
2 4 (23.53%) IBM
3 3 (17.65%) Alterian
3 3 (17.65%) Salesforce Marketing Cloud
3 3 (17.65%) Salesforce.com
4 2 (11.76%) Adobe
4 2 (11.76%) Microsoft
5 1 (5.88%) Alteryx
5 1 (5.88%) Aprimo
5 1 (5.88%) Chordiant
5 1 (5.88%) DoubleClick
5 1 (5.88%) Google
5 1 (5.88%) Pega
5 1 (5.88%) Teradata