Period
to 22 October 2018

The following table provides summary statistics for permanent job vacancies with a requirement for Lead Generation skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Lead Generation over the 6 months to 22 October 2018 with a comparison to the same period in the previous 2 years.

Lead Generation
UK
6 months to
22 Oct 2018
Same period 2017 Same period 2016
Rank 907 885 865
Rank change year-on-year -22 -20 +17
Permanent jobs citing Lead Generation 257 325 400
As % of all permanent IT jobs advertised in the UK 0.16% 0.19% 0.21%
As % of the Processes & Methodologies category 0.17% 0.20% 0.23%
Number of salaries quoted 194 247 310
UK median annual salary £37,500 £45,000 £42,500
Median salary % change year-on-year -16.67% +5.88% +21.43%
10th Percentile £21,250 £23,750 £21,250
90th Percentile £78,125 £86,250 £85,000
UK excluding London median annual salary £37,500 £40,000 £35,000
% change year-on-year -6.25% +14.29% +7.69%

Lead Generation is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for process or methodology skills.

All Process and Methodology Skills
UK
Permanent vacancies with a requirement for process or methodology skills 150,018 159,708 172,425
As % of all permanent IT jobs advertised in the UK 91.04% 91.56% 90.91%
Number of salaries quoted 119,346 125,959 143,498
UK median annual salary £50,000 £50,000 £48,500
Median salary % change year-on-year - +3.09% +2.11%
10th Percentile £29,000 £28,250 £27,500
90th Percentile £83,750 £80,000 £78,750
UK excluding London median annual salary £45,000 £42,500 £42,500
% change year-on-year +5.88% - -

Lead Generation
Job Vacancy Trend

Job postings citing Lead Generation as a percentage of all IT jobs advertised.

Job vacancy trend for Lead Generation in the UK

Lead Generation
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Lead Generation.

Salary trend for Lead Generation in the UK

Lead Generation
Salary Histogram

The salary distribution of IT jobs citing Lead Generation over the 6 months to 22 October 2018.

Salary histogram for Lead Generation in the UK

Lead Generation
Top 15 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Lead Generation within the UK over the 6 months to 22 October 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -6 234 £37,500 -16.67% 51
UK excluding London +6 133 £37,500 -6.25% 42
London -5 110 £45,000 -10.00% 15
Midlands +55 43 £30,000 +7.14% 8
West Midlands +57 39 £30,000 +7.14% 4
South East -20 37 £55,000 +22.22% 8
South West +11 19 £42,500 -22.02% 5
North of England -17 18 £27,500 -8.33% 13
Wales 0 8 £42,500 +6.25% 4
Yorkshire +23 7 £25,000 -16.67% 2
North East -9 6 £17,500 -12.50% 1
East of England +12 5 £25,000 -2.91% 2
North West -20 5 £50,000 +60.00% 10
East Midlands -6 4 £32,500 - 4
Scotland -9 3 £60,750 +10.45% 2

For the 6 months to 22 October 2018, IT jobs citing Lead Generation also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads with a requirement for Lead Generation.

1 177 (68.87%) Marketing
2 73 (28.40%) Business Development
3 64 (24.90%) Google
4 60 (23.35%) CRM
5 58 (22.57%) Analytics
6 47 (18.29%) B2B
7 46 (17.90%) Digital Marketing
8 44 (17.12%) Microsoft
9 42 (16.34%) Social Media
9 42 (16.34%) Marketing Strategy
10 41 (15.95%) AdWords
11 40 (15.56%) Degree
12 39 (15.18%) Google Analytics
12 39 (15.18%) Twitter
13 38 (14.79%) SEO
13 38 (14.79%) Finance
14 35 (13.62%) Advertising
15 28 (10.89%) Telesales
15 28 (10.89%) Presales
16 27 (10.51%) Creative Thinking
16 27 (10.51%) Salesforce.com
17 26 (10.12%) Facebook
17 26 (10.12%) Self-Motivation
18 25 (9.73%) Telecoms
19 23 (8.95%) HTML
20 22 (8.56%) Pay per click
20 22 (8.56%) Analytical Skills
21 19 (7.39%) SaaS
21 19 (7.39%) C
21 19 (7.39%) Microsoft Office

Lead Generation
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 12 (4.67%) CMS
2 4 (1.56%) Blackberry Enterprise Server
2 4 (1.56%) Skype for Business
3 3 (1.17%) WordPress
4 1 (0.39%) Drupal
4 1 (0.39%) IIS
Applications
1 19 (7.39%) Microsoft Office
2 6 (2.33%) Microsoft PowerPoint
3 5 (1.95%) Microsoft Excel
3 5 (1.95%) Photoshop
4 2 (0.78%) Adobe Illustrator
4 2 (0.78%) Microsoft Project
5 1 (0.39%) InDesign
5 1 (0.39%) Spreadsheet
Business Applications
1 4 (1.56%) Eloqua
1 4 (1.56%) Salesforce.com CRM
2 3 (1.17%) Dynamics AX
2 3 (1.17%) SAP Business One
3 2 (0.78%) Dynamics CRM
4 1 (0.39%) Oracle EBS
Cloud Services
1 41 (15.95%) AdWords
2 39 (15.18%) Google Analytics
3 19 (7.39%) SaaS
4 11 (4.28%) MailChimp
5 6 (2.33%) Office 365
6 4 (1.56%) Cloud Computing
7 2 (0.78%) GitHub
8 1 (0.39%) Google Tag Manager
8 1 (0.39%) Oracle CX
Communications & Networking
1 7 (2.72%) Internet
2 6 (2.33%) Unified Communications
3 4 (1.56%) DAB
3 4 (1.56%) PBX
3 4 (1.56%) Skype
4 2 (0.78%) Wi-Fi
5 1 (0.39%) LAN
5 1 (0.39%) PABX
5 1 (0.39%) Structured Cabling
5 1 (0.39%) VoIP
5 1 (0.39%) WAN
5 1 (0.39%) WebEx
Database & Business Intelligence
1 4 (1.56%) Blockchain
2 3 (1.17%) Data Warehouse
2 3 (1.17%) GIS
3 2 (0.78%) Electronic Patient Records
3 2 (0.78%) Enterprise Data Warehouse
3 2 (0.78%) MySQL
3 2 (0.78%) Oracle Reports
4 1 (0.39%) Big Data
4 1 (0.39%) SQL Server
Development Applications
1 2 (0.78%) Atlassian Bamboo
1 2 (0.78%) Bitbucket
1 2 (0.78%) Git (software)
1 2 (0.78%) Oracle Forms
2 1 (0.39%) Dreamweaver
2 1 (0.39%) InstallShield
2 1 (0.39%) Team Foundation Server
2 1 (0.39%) Visual Studio
General
1 177 (68.87%) Marketing
2 38 (14.79%) Finance
3 35 (13.62%) Advertising
4 25 (9.73%) Telecoms
5 12 (4.67%) Brand Awareness
6 11 (4.28%) Banking
6 11 (4.28%) Retail
7 6 (2.33%) Billing
7 6 (2.33%) Manufacturing
8 5 (1.95%) Investment Banking
9 4 (1.56%) Arabic Language
9 4 (1.56%) Financial Institution
9 4 (1.56%) Retail Banking
10 3 (1.17%) Pharmaceutical
11 2 (0.78%) Automotive
11 2 (0.78%) Back Office
11 2 (0.78%) German Language
11 2 (0.78%) Legal
11 2 (0.78%) Spanish Language
12 1 (0.39%) Swedish Language
Job Titles
1 37 (14.40%) Marketing Manager
2 19 (7.39%) Business Development Manager
2 19 (7.39%) Business Manager
2 19 (7.39%) Consultant
2 19 (7.39%) Development Manager
2 19 (7.39%) Sales Executive
3 18 (7.00%) Account Manager
4 15 (5.84%) Search Manager
5 13 (5.06%) Project Manager
6 12 (4.67%) Marketing Executive
6 12 (4.67%) Sales Manager
7 11 (4.28%) Digital Project Manager
8 10 (3.89%) Paid Search Manager
8 10 (3.89%) SEO Manager
9 9 (3.50%) Presales Consultant
10 8 (3.11%) Analyst
10 8 (3.11%) Technical Specialist
10 8 (3.11%) Web Manager
10 8 (3.11%) Web Marketing Manager
11 7 (2.72%) Developer
Libraries, Frameworks & Software Standards
1 23 (8.95%) HTML
2 4 (1.56%) Spring Boot
3 3 (1.17%) .NET
3 3 (1.17%) CSS
3 3 (1.17%) Google Maps API
3 3 (1.17%) OLE
3 3 (1.17%) Spring
4 2 (0.78%) AngularJS
4 2 (0.78%) Java SE
4 2 (0.78%) JDBC
4 2 (0.78%) JPA
4 2 (0.78%) jQuery
4 2 (0.78%) Spring MVC
5 1 (0.39%) .NET Core
5 1 (0.39%) ASP.NET MVC
5 1 (0.39%) JSON
5 1 (0.39%) RESTful
5 1 (0.39%) Twitter Bootstrap
5 1 (0.39%) Vue.js
5 1 (0.39%) WCF
Miscellaneous
1 42 (16.34%) Social Media
2 26 (10.12%) Self-Motivation
3 22 (8.56%) Analytical Skills
4 10 (3.89%) Hybrid Cloud
4 10 (3.89%) Social Network
5 9 (3.50%) Fintech
5 9 (3.50%) Tandem
6 8 (3.11%) Blog
6 8 (3.11%) Life Science
7 7 (2.72%) Enterprise Cloud
8 6 (2.33%) Data Centre
9 5 (1.95%) Virtual Team
10 4 (1.56%) Computer Science
10 4 (1.56%) Enterprise Software
10 4 (1.56%) Robotics
11 3 (1.17%) Driving Licence
11 3 (1.17%) EPoS
11 3 (1.17%) Management Information System
12 2 (0.78%) Foreign Exchange (FX)
12 2 (0.78%) NHS
Operating Systems
1 1 (0.39%) Windows
1 1 (0.39%) Windows Server
Processes & Methodologies
1 73 (28.40%) Business Development
2 60 (23.35%) CRM
3 58 (22.57%) Analytics
4 47 (18.29%) B2B
5 46 (17.90%) Digital Marketing
6 42 (16.34%) Marketing Strategy
7 38 (14.79%) SEO
8 28 (10.89%) Presales
8 28 (10.89%) Telesales
9 27 (10.51%) Creative Thinking
10 22 (8.56%) Pay per click
11 18 (7.00%) B2B Marketing
11 18 (7.00%) Marketing Automation
12 15 (5.84%) E-Commerce
12 15 (5.84%) Email Marketing
12 15 (5.84%) Web Development
13 14 (5.45%) Agile Software Development
14 13 (5.06%) Decision-Making
14 13 (5.06%) ERP
14 13 (5.06%) Global Marketing
Programming Languages
1 19 (7.39%) C
2 6 (2.33%) Java
2 6 (2.33%) JavaScript
2 6 (2.33%) SQL
3 3 (1.17%) Java 8
4 2 (0.78%) PHP
5 1 (0.39%) Apex Code
5 1 (0.39%) C#
5 1 (0.39%) Elixir
5 1 (0.39%) Ruby
5 1 (0.39%) VB
Qualifications
1 40 (15.56%) Degree
2 4 (1.56%) CCSP
2 4 (1.56%) Cisco Certification
Quality Assurance & Compliance
1 8 (3.11%) GDPR
2 6 (2.33%) QA
3 2 (0.78%) IFRS
System Software
1 1 (0.39%) VMware Infrastructure
Vendors
1 64 (24.90%) Google
2 44 (17.12%) Microsoft
3 39 (15.18%) Twitter
4 27 (10.51%) Salesforce.com
5 26 (10.12%) Facebook
6 8 (3.11%) Pardot
7 7 (2.72%) DoubleClick
7 7 (2.72%) Hootsuite
7 7 (2.72%) WorldPay
8 6 (2.33%) Marketo
8 6 (2.33%) Oracle
9 5 (1.95%) Tableau
10 4 (1.56%) Cognizant
10 4 (1.56%) Panasonic
10 4 (1.56%) SAP
10 4 (1.56%) Screaming Frog
10 4 (1.56%) ServiceNow
10 4 (1.56%) Sonus
11 3 (1.17%) HubSpot
12 2 (0.78%) Klarna