Period
to 17 July 2018

The following table provides summary statistics for permanent job vacancies with a requirement for Lead Generation skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Lead Generation over the 6 months to 17 July 2018 with a comparison to the same period in the previous 2 years.

Lead Generation
UK
6 months to
17 Jul 2018
Same period 2017 Same period 2016
Rank 854 848 836
Rank change year-on-year -6 -12 -16
Permanent jobs citing Lead Generation 335 344 489
As % of all permanent IT jobs advertised in the UK 0.19% 0.19% 0.24%
As % of the Processes & Methodologies category 0.21% 0.21% 0.27%
Number of salaries quoted 262 254 387
UK median annual salary £32,500 £45,000 £45,000
Median salary % change year-on-year -27.78% - +28.57%
10th Percentile £21,000 £23,000 £21,250
90th Percentile £58,750 £84,250 £90,000
UK excluding London median annual salary £32,000 £30,000 £40,000
% change year-on-year +6.67% -25.00% +14.29%

Lead Generation is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for process or methodology skills.

All Process and Methodology Skills
UK
Permanent vacancies with a requirement for process or methodology skills 159,438 161,090 183,017
As % of all permanent IT jobs advertised in the UK 90.68% 90.70% 90.02%
Number of salaries quoted 127,376 129,920 152,232
UK median annual salary £50,000 £49,000 £47,500
Median salary % change year-on-year +2.04% +3.16% -
10th Percentile £29,000 £28,000 £27,500
90th Percentile £82,500 £80,000 £77,500
UK excluding London median annual salary £45,000 £42,500 £42,500
% change year-on-year +5.88% - +1.19%

Lead Generation
Job Vacancy Trend

Job postings citing Lead Generation as a percentage of all IT jobs advertised.

Job vacancy trend for Lead Generation in the UK

Lead Generation
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Lead Generation.

Salary trend for Lead Generation in the UK

Lead Generation
Salary Histogram

The salary distribution of IT jobs citing Lead Generation over the 6 months to 17 July 2018.

Salary histogram for Lead Generation in the UK

Lead Generation
Top 15 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Lead Generation within the UK over the 6 months to 17 July 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -8 306 £32,500 -27.78% 67
UK excluding London +15 179 £32,000 +6.67% 33
London -21 134 £37,500 -25.00% 35
Midlands +75 65 £30,000 - 4
South East -9 56 £35,000 -22.22% 11
West Midlands +71 55 £30,000 +9.09% 2
North of England -19 23 £37,500 +25.00% 9
East of England +5 14 £30,000 +17.65% 3
South West +12 12 £30,000 -51.61% 5
East Midlands +7 10 £32,500 +8.33% 2
North West -17 10 £37,500 +7.14% 8
Yorkshire +18 7 £20,000 -33.33% 1
North East -17 6 £47,500 +137.50%
Scotland -33 5 £78,750 +148.03%
Wales +7 4 £45,250 +13.13% 1

For the 6 months to 17 July 2018, IT jobs citing Lead Generation also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads with a requirement for Lead Generation.

1 217 (64.78%) Marketing
2 94 (28.06%) Business Development
3 87 (25.97%) Digital Marketing
4 83 (24.78%) Analytics
5 82 (24.48%) Google
6 72 (21.49%) Social Media
7 71 (21.19%) CRM
8 58 (17.31%) SEO
9 57 (17.01%) Telesales
10 55 (16.42%) B2B
11 53 (15.82%) AdWords
12 50 (14.93%) Degree
13 49 (14.63%) Pay per click
14 48 (14.33%) Microsoft
15 47 (14.03%) Marketing Strategy
15 47 (14.03%) Twitter
16 42 (12.54%) Creative Thinking
16 42 (12.54%) Finance
17 41 (12.24%) HTML
18 35 (10.45%) Google Analytics
19 31 (9.25%) Salesforce.com
19 31 (9.25%) Microsoft Office
19 31 (9.25%) Advertising
20 28 (8.36%) Email Marketing
20 28 (8.36%) Decision-Making
20 28 (8.36%) Facebook
21 26 (7.76%) Analytical Skills
21 26 (7.76%) Self-Motivation
21 26 (7.76%) E-Commerce
22 24 (7.16%) SaaS

Lead Generation
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 15 (4.48%) CMS
2 5 (1.49%) Adobe Experience Manager
3 4 (1.19%) Blackberry Enterprise Server
4 3 (0.90%) Skype for Business
5 2 (0.60%) WordPress
6 1 (0.30%) Drupal
6 1 (0.30%) Elasticsearch
6 1 (0.30%) SharePoint
6 1 (0.30%) SharePoint 2013
Applications
1 31 (9.25%) Microsoft Office
2 7 (2.09%) Microsoft Excel
3 6 (1.79%) Photoshop
4 2 (0.60%) Adobe Illustrator
4 2 (0.60%) Microsoft Project
5 1 (0.30%) Spreadsheet
Business Applications
1 11 (3.28%) Eloqua
2 5 (1.49%) Unica
3 3 (0.90%) Dynamics CRM
3 3 (0.90%) Salesforce.com CRM
3 3 (0.90%) WebTrends
4 2 (0.60%) Dynamics AX
4 2 (0.60%) SAP Business One
5 1 (0.30%) Oracle EBS
5 1 (0.30%) Sage 1000
5 1 (0.30%) Shopify
Cloud Services
1 53 (15.82%) AdWords
2 35 (10.45%) Google Analytics
3 24 (7.16%) MailChimp
3 24 (7.16%) SaaS
4 9 (2.69%) Cloud Computing
5 6 (1.79%) Amazon AWS
6 5 (1.49%) Office 365
7 4 (1.19%) Oracle CX
8 1 (0.30%) Firebase
8 1 (0.30%) GitHub
8 1 (0.30%) Google Cloud Platform
8 1 (0.30%) IaaS
Communications & Networking
1 13 (3.88%) Internet
2 8 (2.39%) Unified Communications
3 4 (1.19%) DAB
3 4 (1.19%) SMS
4 3 (0.90%) PBX
4 3 (0.90%) Skype
4 3 (0.90%) VoIP
5 2 (0.60%) PABX
5 2 (0.60%) Structured Cabling
6 1 (0.30%) VPN
6 1 (0.30%) WAN
6 1 (0.30%) WebEx
Database & Business Intelligence
1 7 (2.09%) Oracle Reports
2 3 (0.90%) Big Data
2 3 (0.90%) Data Warehouse
3 2 (0.60%) Enterprise Data Warehouse
3 2 (0.60%) MS Access
3 2 (0.60%) MySQL
3 2 (0.60%) QlikView
4 1 (0.30%) MongoDB
4 1 (0.30%) NoSQL
Development Applications
1 2 (0.60%) Axure RP
1 2 (0.60%) Balsamiq Mockups
1 2 (0.60%) Oracle Forms
2 1 (0.30%) Bundler
2 1 (0.30%) Git (software)
2 1 (0.30%) gulp
2 1 (0.30%) Visual Studio
2 1 (0.30%) webpack
General
1 217 (64.78%) Marketing
2 42 (12.54%) Finance
3 31 (9.25%) Advertising
4 22 (6.57%) Telecoms
5 9 (2.69%) Banking
5 9 (2.69%) Brand Awareness
5 9 (2.69%) Financial Institution
5 9 (2.69%) German Language
6 8 (2.39%) Investment Banking
6 8 (2.39%) Local Government
6 8 (2.39%) Retail
7 6 (1.79%) Arabic Language
8 5 (1.49%) Billing
9 4 (1.19%) Dutch Language
9 4 (1.19%) Legal
10 2 (0.60%) Electronics
10 2 (0.60%) French Language
10 2 (0.60%) Manufacturing
10 2 (0.60%) Spanish Language
11 1 (0.30%) Law
Job Titles
1 50 (14.93%) Marketing Manager
2 32 (9.55%) Sales Executive
3 28 (8.36%) Marketing Executive
4 21 (6.27%) Consultant
4 21 (6.27%) Digital Executive
5 17 (5.07%) Account Manager
5 17 (5.07%) Business Manager
6 16 (4.78%) Digital Marketing Executive
6 16 (4.78%) Sales Manager
6 16 (4.78%) SEO Manager
7 15 (4.48%) Business Development Manager
7 15 (4.48%) Development Manager
8 14 (4.18%) Analyst
8 14 (4.18%) Project Manager
9 12 (3.58%) Digital Project Manager
10 10 (2.99%) Sales Representative
10 10 (2.99%) Telesales Executive
11 9 (2.69%) Recruitment Consultant
11 9 (2.69%) Trainee
12 8 (2.39%) Developer
Libraries, Frameworks & Software Standards
1 41 (12.24%) HTML
2 10 (2.99%) CSS
3 5 (1.49%) Mason
3 5 (1.49%) Web Services
4 4 (1.19%) AngularJS
5 2 (0.60%) .NET
5 2 (0.60%) CSS3
5 2 (0.60%) HTML5
5 2 (0.60%) jQuery
5 2 (0.60%) Node.js
5 2 (0.60%) Spring Boot
6 1 (0.30%) .NET Framework
6 1 (0.30%) GraphQL
6 1 (0.30%) LESS
6 1 (0.30%) React
6 1 (0.30%) React Native
6 1 (0.30%) Sass
6 1 (0.30%) Spring
6 1 (0.30%) Twitter Bootstrap
6 1 (0.30%) Vue (Vue.js)
Miscellaneous
1 72 (21.49%) Social Media
2 26 (7.76%) Analytical Skills
2 26 (7.76%) Self-Motivation
3 17 (5.07%) Blog
4 9 (2.69%) Tandem
5 8 (2.39%) User Experience
6 7 (2.09%) Virtual Team
7 6 (1.79%) Enterprise Cloud
7 6 (1.79%) Hybrid Cloud
8 5 (1.49%) Management Information System
9 4 (1.19%) Computer Science
9 4 (1.19%) Enterprise Software
9 4 (1.19%) Fintech
9 4 (1.19%) Hedge funds
9 4 (1.19%) Life Science
10 3 (0.90%) Driving Licence
11 2 (0.60%) Data Centre
11 2 (0.60%) Digital Media
11 2 (0.60%) EPoS
11 2 (0.60%) Greenfield Project
Operating Systems
1 1 (0.30%) Linux
Processes & Methodologies
1 94 (28.06%) Business Development
2 87 (25.97%) Digital Marketing
3 83 (24.78%) Analytics
4 71 (21.19%) CRM
5 58 (17.31%) SEO
6 57 (17.01%) Telesales
7 55 (16.42%) B2B
8 49 (14.63%) Pay per click
9 47 (14.03%) Marketing Strategy
10 42 (12.54%) Creative Thinking
11 28 (8.36%) Decision-Making
11 28 (8.36%) Email Marketing
12 26 (7.76%) E-Commerce
13 20 (5.97%) Problem-Solving
14 19 (5.67%) Presales
15 17 (5.07%) B2B Marketing
15 17 (5.07%) Marketing Automation
15 17 (5.07%) Online Marketing
16 15 (4.48%) Project Management
16 15 (4.48%) Web Development
Programming Languages
1 20 (5.97%) C
2 8 (2.39%) JavaScript
2 8 (2.39%) SQL
3 5 (1.49%) Java
4 4 (1.19%) PHP
5 2 (0.60%) C#
6 1 (0.30%) Apex Code
6 1 (0.30%) Elixir
6 1 (0.30%) ES6
6 1 (0.30%) Java 8
6 1 (0.30%) Ruby
Qualifications
1 50 (14.93%) Degree
2 3 (0.90%) CCSP
2 3 (0.90%) Cisco Certification
3 2 (0.60%) ACCA
3 2 (0.60%) Master's Degree
4 1 (0.30%) CIPD
4 1 (0.30%) Computer Science Degree
Quality Assurance & Compliance
1 10 (2.99%) GDPR
2 9 (2.69%) QA
3 2 (0.60%) IFRS
System Software
1 1 (0.30%) Docker
Systems Management
1 1 (0.30%) Ansible
Vendors
1 82 (24.48%) Google
2 48 (14.33%) Microsoft
3 47 (14.03%) Twitter
4 31 (9.25%) Salesforce.com
5 28 (8.36%) Facebook
6 19 (5.67%) Oracle
7 13 (3.88%) DoubleClick
7 13 (3.88%) Marketo
7 13 (3.88%) Pardot
8 8 (2.39%) IBM
8 8 (2.39%) SAP
9 6 (1.79%) Cognizant
9 6 (1.79%) Hootsuite
9 6 (1.79%) ServiceNow
10 5 (1.49%) Adobe
10 5 (1.49%) hybris
10 5 (1.49%) Reuters
10 5 (1.49%) WorldPay
11 4 (1.19%) Panasonic
11 4 (1.19%) Screaming Frog