Period
to 16 June 2021

The following table provides summary statistics for permanent job vacancies with a requirement for Lead Generation skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Lead Generation over the 6 months to 16 June 2021 with a comparison to the same period in the previous 2 years.

Lead Generation
UK
6 months to
16 Jun 2021
Same period 2020 Same period 2019
Rank 659 766 847
Rank change year-on-year +107 +81 +45
Permanent jobs citing Lead Generation 290 103 280
As % of all permanent jobs advertised in the UK 0.29% 0.12% 0.19%
As % of the Processes & Methodologies category 0.31% 0.13% 0.21%
Number of salaries quoted 120 61 189
10th Percentile £22,250 £30,000 £25,000
25th Percentile £31,250 £32,500 £30,500
Median annual salary (50th Percentile) £37,500 £40,000 £37,500
Median % change year-on-year -6.25% +6.67% +10.29%
75th Percentile £63,250 £52,500 £55,000
90th Percentile £85,000 £85,000 £82,500
UK excluding London median annual salary £32,500 £40,000 £35,000
% change year-on-year -18.75% +14.29% +8.53%

Lead Generation is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for process or methodology skills.

All Process and Methodology Skills
UK
Permanent vacancies with a requirement for process or methodology skills 94,616 76,868 132,601
As % of all permanent IT jobs advertised in the UK 93.14% 92.34% 92.33%
Number of salaries quoted 66,184 61,769 105,222
10th Percentile £32,500 £31,250 £30,000
25th Percentile £41,250 £41,250 £37,500
Median annual salary (50th Percentile) £55,000 £55,000 £52,500
Median % change year-on-year - +4.76% +5.00%
75th Percentile £75,000 £73,750 £70,000
90th Percentile £91,250 £90,000 £86,250
UK excluding London median annual salary £49,000 £47,500 £45,000
% change year-on-year +3.16% +5.56% -

Lead Generation
Job Vacancy Trend

Job postings citing Lead Generation as a proportion of all IT jobs advertised.

Job vacancy trend for Lead Generation in the UK

Lead Generation
Salary Trend

3-month moving average salary quoted in jobs citing Lead Generation.

Salary trend for Lead Generation in the UK

Lead Generation
Salary Histogram

Salary distribution for jobs citing Lead Generation over the 6 months to 16 June 2021.

Salary histogram for Lead Generation in the UK

Lead Generation
Top 15 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Lead Generation within the UK over the 6 months to 16 June 2021. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +71 245 £40,000 -5.88% 28
UK excluding London +49 163 £32,500 -18.75% 14
North of England +38 81 £52,500 +16.67% 4
London +2 80 £40,000 -11.11% 17
Work from Home -159 47 £35,000 -24.32% 5
North West - 36 £60,250 - 4
Midlands -27 32 £26,500 -22.06%
West Midlands -12 31 £26,500 -24.29%
North East - 24 - -
Yorkshire -26 21 £18,000 -60.00%
South East -15 18 £35,000 - 2
Wales - 14 £32,500 - 3
South West -52 13 £52,750 +31.88% 2
East of England +1 5 £60,500 - 3
East Midlands -30 1 £45,000 +32.35%

For the 6 months to 16 June 2021, IT jobs citing Lead Generation also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads with a requirement for Lead Generation.

1 119 (41.03%) E-Commerce
2 112 (38.62%) Blog
3 110 (37.93%) Web Design
4 94 (32.41%) Marketing
5 71 (24.48%) CRM
6 56 (19.31%) Social Skills
7 51 (17.59%) Analytics
8 48 (16.55%) Google
9 46 (15.86%) Business Development
10 45 (15.52%) B2B
11 43 (14.83%) Finance
12 42 (14.48%) Social Media
13 37 (12.76%) Salesforce.com
14 34 (11.72%) Analytical Skills
14 34 (11.72%) Degree
15 28 (9.66%) Self-Motivation
16 27 (9.31%) Marketing Strategy
17 26 (8.97%) SaaS
18 25 (8.62%) Google Analytics
18 25 (8.62%) Decision-Making
19 24 (8.28%) Digital Marketing
20 23 (7.93%) Microsoft
21 20 (6.90%) Visualisation
21 20 (6.90%) Data Visualisation
22 18 (6.21%) Fintech
22 18 (6.21%) Time Management
23 17 (5.86%) Agile Software Development
23 17 (5.86%) SQL Server
24 16 (5.52%) Business Intelligence
24 16 (5.52%) Stakeholder Management

Lead Generation
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 9 (3.10%) WordPress
2 6 (2.07%) Elasticsearch
3 5 (1.72%) Apache Spark
4 4 (1.38%) CMS
Applications
1 12 (4.14%) Microsoft Office
2 8 (2.76%) Microsoft Excel
3 3 (1.03%) Adobe After Effects
3 3 (1.03%) Adobe Creative Suite
3 3 (1.03%) InDesign
3 3 (1.03%) Microsoft PowerPoint
4 1 (0.34%) GIMP
4 1 (0.34%) Photoshop
Business Applications
1 6 (2.07%) Dynamics CRM
1 6 (2.07%) Eloqua
2 1 (0.34%) Dynamics AX
2 1 (0.34%) NetSuite
2 1 (0.34%) Salesforce.com CRM
Cloud Services
1 26 (8.97%) SaaS
2 25 (8.62%) Google Analytics
3 15 (5.17%) AdWords
4 9 (3.10%) AWS
5 7 (2.41%) Dynamics 365
5 7 (2.41%) GCP
5 7 (2.41%) MailChimp
5 7 (2.41%) Power Platform
6 6 (2.07%) Adobe Analytics
7 4 (1.38%) Canva
8 3 (1.03%) Cloud Computing
9 2 (0.69%) Azure
9 2 (0.69%) Firebase
9 2 (0.69%) Microsoft 365
10 1 (0.34%) AWS Lambda
10 1 (0.34%) Google Workspace
10 1 (0.34%) Power Automate
10 1 (0.34%) PowerApps
10 1 (0.34%) Serverless
Communications & Networking
1 7 (2.41%) WebEx
2 4 (1.38%) 4G
2 4 (1.38%) 5G
2 4 (1.38%) LTE
2 4 (1.38%) Wireless
3 1 (0.34%) Skype
Database & Business Intelligence
1 17 (5.86%) SQL Server
2 8 (2.76%) Big Data
3 7 (2.41%) Power BI
4 6 (2.07%) Tableau
5 5 (1.72%) Hadoop
6 1 (0.34%) Amazon DynamoDB
6 1 (0.34%) PostgreSQL
Development Applications
1 1 (0.34%) Selenium
1 1 (0.34%) WebDriver
General
1 94 (32.41%) Marketing
2 56 (19.31%) Social Skills
3 43 (14.83%) Finance
4 34 (11.72%) Analytical Skills
5 16 (5.52%) Organisational Skills
6 15 (5.17%) Retail
7 14 (4.83%) Public Sector
8 12 (4.14%) Law
9 11 (3.79%) Italian Language
10 10 (3.45%) Presentation Skills
11 9 (3.10%) Public Speaking
12 8 (2.76%) Brand Awareness
13 7 (2.41%) German Language
13 7 (2.41%) Telecoms
14 5 (1.72%) Legal
15 4 (1.38%) Advertising
16 3 (1.03%) Influencing Skills
17 1 (0.34%) Electronics
17 1 (0.34%) French Language
17 1 (0.34%) Games
Job Titles
1 110 (37.93%) Designer
1 110 (37.93%) Web Designer
2 26 (8.97%) Marketing Manager
3 24 (8.28%) Consultant
4 21 (7.24%) Analyst
5 20 (6.90%) Data Analyst
6 19 (6.55%) Sales Representative
7 16 (5.52%) Recruitment Consultant
8 14 (4.83%) Digital Analyst
8 14 (4.83%) Web Analyst
9 13 (4.48%) Senior Manager
10 11 (3.79%) Business Development Manager
10 11 (3.79%) Business Manager
10 11 (3.79%) Development Manager
10 11 (3.79%) Sales Manager
11 9 (3.10%) Account Manager
12 8 (2.76%) Head of Marketing
13 6 (2.07%) Campaign Analyst
13 6 (2.07%) Marketing Campaign Analyst
13 6 (2.07%) Telecoms Manager
Libraries, Frameworks & Software Standards
1 10 (3.45%) HTML
2 6 (2.07%) jQuery
2 6 (2.07%) REST
3 5 (1.72%) RESTful
3 5 (1.72%) XML
4 4 (1.38%) COM
5 3 (1.03%) CSS
5 3 (1.03%) React
6 2 (0.69%) Google Maps API
6 2 (0.69%) Node.js
6 2 (0.69%) React Native
7 1 (0.34%) ADO
7 1 (0.34%) CSS3
7 1 (0.34%) HTML5
7 1 (0.34%) Twitter Bootstrap
7 1 (0.34%) Web Services
7 1 (0.34%) XSL
Miscellaneous
1 112 (38.62%) Blog
2 42 (14.48%) Social Media
3 28 (9.66%) Self-Motivation
4 10 (3.45%) Podcast
5 8 (2.76%) FMCG
6 6 (2.07%) Digital Media
7 5 (1.72%) Video Conferencing
8 3 (1.03%) Life Science
8 3 (1.03%) Motion Graphics
8 3 (1.03%) NHS
8 3 (1.03%) User Experience
9 2 (0.69%) Data Centre
9 2 (0.69%) Graphic Design
9 2 (0.69%) Marketing Technology
10 1 (0.34%) Algorithms
10 1 (0.34%) BBC
10 1 (0.34%) Driving Licence
10 1 (0.34%) Management Information System
10 1 (0.34%) Mobile App
10 1 (0.34%) Virtual Team
Processes & Methodologies
1 119 (41.03%) E-Commerce
2 110 (37.93%) Web Design
3 71 (24.48%) CRM
4 51 (17.59%) Analytics
5 46 (15.86%) Business Development
6 45 (15.52%) B2B
7 27 (9.31%) Marketing Strategy
8 25 (8.62%) Decision-Making
9 24 (8.28%) Digital Marketing
10 20 (6.90%) Data Visualisation
10 20 (6.90%) Visualisation
11 18 (6.21%) Fintech
11 18 (6.21%) Time Management
12 17 (5.86%) Agile Software Development
13 16 (5.52%) Business Intelligence
13 16 (5.52%) Stakeholder Management
14 15 (5.17%) Pay per click
15 14 (4.83%) B2B Sales
15 14 (4.83%) Cybersecurity
15 14 (4.83%) Project Management
Programming Languages
1 11 (3.79%) SQL
2 10 (3.45%) Python
3 9 (3.10%) C
4 5 (1.72%) Java
4 5 (1.72%) Scala
4 5 (1.72%) T-SQL
5 2 (0.69%) JavaScript
5 2 (0.69%) TypeScript
6 1 (0.34%) C#
Qualifications
1 34 (11.72%) Degree
2 5 (1.72%) Computer Science Degree
3 4 (1.38%) Master's Degree
4 2 (0.69%) SC Cleared
4 2 (0.69%) Security Cleared
5 1 (0.34%) Microsoft Certification
Quality Assurance & Compliance
1 15 (5.17%) GDPR
2 6 (2.07%) QA
Systems Management
1 5 (1.72%) Kubernetes
2 2 (0.69%) EMC NetWorker
Vendors
1 48 (16.55%) Google
2 37 (12.76%) Salesforce.com
3 23 (7.93%) Microsoft
4 12 (4.14%) Marketo
4 12 (4.14%) Twitter
5 11 (3.79%) Adobe
5 11 (3.79%) Pardot
6 9 (3.10%) Facebook
7 8 (2.76%) HubSpot
8 7 (2.41%) Instagram
8 7 (2.41%) Oracle
9 6 (2.07%) BT
10 4 (1.38%) Hootsuite
10 4 (1.38%) Openreach
10 4 (1.38%) Sigfox
11 3 (1.03%) YouTube
12 2 (0.69%) Cadence
12 2 (0.69%) SAP
13 1 (0.34%) Cisco
13 1 (0.34%) NEC