Period
to 17 December 2017

The following table provides summary statistics for permanent job vacancies with a requirement for Lead Generation skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Lead Generation over the 6 months to 17 December 2017 with a comparison to the same period in the previous 2 years.

Lead Generation
UK
6 months to
17 Dec 2017
Same period 2016 Same period 2015
Rank 856 813 861
Rank change year-on-year -43 +48 +28
Permanent jobs citing Lead Generation 348 421 457
As % of all permanent IT jobs advertised in the UK 0.20% 0.23% 0.21%
As % of the Processes & Methodologies category 0.22% 0.26% 0.24%
Number of salaries quoted 283 263 319
UK median annual salary £42,500 £40,000 £35,000
Median salary % change year-on-year +6.25% +14.29% -17.65%
10th Percentile £23,350 £21,500 £21,000
90th Percentile £77,000 £80,000 £70,000
UK excluding London median annual salary £35,000 £30,000 £30,000
% change year-on-year +16.67% - -14.29%

Lead Generation is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for process or methodology skills.

All Process and Methodology Skills
UK
Permanent vacancies with a requirement for process or methodology skills 160239 164447 190907
As % of all permanent IT jobs advertised in the UK 89.93% 89.48% 88.91%
Number of salaries quoted 127110 136354 157956
UK median annual salary £50,000 £50,000 £47,500
Median salary % change year-on-year - +5.26% +5.56%
10th Percentile £28,750 £28,250 £27,500
90th Percentile £80,000 £80,000 £77,500
UK excluding London median annual salary £45,000 £42,500 £42,500
% change year-on-year +5.88% - +6.25%

Lead Generation
Job Vacancy Trend

Job postings citing Lead Generation as a percentage of all IT jobs advertised.

Job vacancy trend for Lead Generation in the UK

Lead Generation
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Lead Generation.

Salary trend for Lead Generation in the UK

Lead Generation
Salary Histogram

The salary distribution of IT jobs citing Lead Generation over the 6 months to 17 December 2017.

Salary histogram for Lead Generation in the UK

Lead Generation
Top 14 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Lead Generation within the UK over the 6 months to 17 December 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -36 323 £38,750 -3.13% 51
UK excluding London -23 181 £35,000 +16.67% 35
London -25 144 £40,000 -20.00% 17
South East -14 79 £45,000 +38.46% 15
Midlands +56 33 £27,500 -21.43% 7
North of England -7 30 £40,000 +33.33% 8
North West +5 28 £40,000 +33.33% 4
West Midlands +18 22 £27,500 -21.43% 4
South West +18 17 £21,000 -38.24% 4
Scotland -16 14 £51,250 +70.83% 1
East Midlands +14 11 £25,000 -37.50% 3
East of England +9 7 £75,000 +114.29%
Yorkshire -6 2 £29,000 -24.18% 3
Northern Ireland - 1 £24,000 -

For the 6 months to 17 December 2017, IT jobs citing Lead Generation also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads with a requirement for Lead Generation.

1 210 (60.34%) Marketing
2 133 (38.22%) Business Development
3 91 (26.15%) Microsoft
4 86 (24.71%) CRM
5 73 (20.98%) B2B
6 61 (17.53%) Analytics
7 60 (17.24%) Finance
7 60 (17.24%) Digital Marketing
8 57 (16.38%) Degree
8 57 (16.38%) Social Media
9 56 (16.09%) Telesales
10 54 (15.52%) Microsoft Office
11 48 (13.79%) Google
12 45 (12.93%) HTML
13 44 (12.64%) Salesforce.com
14 43 (12.36%) SEO
15 41 (11.78%) SaaS
16 40 (11.49%) Advertising
17 36 (10.34%) Pay per click
17 36 (10.34%) Presales
17 36 (10.34%) Marketing Automation
18 34 (9.77%) E-Commerce
19 33 (9.48%) Project Management
19 33 (9.48%) CMS
19 33 (9.48%) AdWords
19 33 (9.48%) Marketing Strategy
20 29 (8.33%) Google Analytics
21 28 (8.05%) Telecoms
22 27 (7.76%) CSS
22 27 (7.76%) Email Marketing

Lead Generation
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 33 (9.48%) CMS
2 16 (4.60%) WordPress
3 11 (3.16%) Drupal
4 6 (1.72%) Joomla!
5 4 (1.15%) eZ Publish
6 2 (0.57%) Adobe Experience Manager
7 1 (0.29%) EPiServer
7 1 (0.29%) IIS
7 1 (0.29%) SAS
7 1 (0.29%) Sitecore CMS
7 1 (0.29%) Umbraco
Applications
1 54 (15.52%) Microsoft Office
2 18 (5.17%) Photoshop
3 14 (4.02%) Microsoft Excel
4 11 (3.16%) Microsoft PowerPoint
5 5 (1.44%) Adobe Illustrator
6 3 (0.86%) Adobe Creative Suite
6 3 (0.86%) Adobe Premiere
6 3 (0.86%) Camtasia
6 3 (0.86%) InDesign
6 3 (0.86%) Spreadsheet
Business Applications
1 14 (4.02%) Eloqua
2 7 (2.01%) Dynamics CRM
3 5 (1.44%) Dynamics AX
3 5 (1.44%) JDE OneWorld
3 5 (1.44%) Magento
3 5 (1.44%) Sage 200
3 5 (1.44%) Sage 500
3 5 (1.44%) Sage X3
4 4 (1.15%) SAP Business One
5 3 (0.86%) WebTrends
6 2 (0.57%) Adobe Campaign
6 2 (0.57%) FastStats
6 2 (0.57%) NetSuite
7 1 (0.29%) Salesforce.com CRM
7 1 (0.29%) Unica
Cloud Services
1 41 (11.78%) SaaS
2 33 (9.48%) AdWords
3 29 (8.33%) Google Analytics
4 9 (2.59%) MailChimp
5 7 (2.01%) Amazon AWS
6 6 (1.72%) Dynamics 365
7 5 (1.44%) Amazon SQS
7 5 (1.44%) AWS Lambda
7 5 (1.44%) Firebase
7 5 (1.44%) Serverless
8 2 (0.57%) Adobe Creative Cloud
8 2 (0.57%) Microsoft Azure
8 2 (0.57%) PaaS
9 1 (0.29%) Adobe Analytics
9 1 (0.29%) IaaS
Communications & Networking
1 19 (5.46%) Internet
2 4 (1.15%) Broadband
2 4 (1.15%) MPLS
2 4 (1.15%) VPN
3 2 (0.57%) Unified Communications
4 1 (0.29%) Network Security
Database & Business Intelligence
1 6 (1.72%) Big Data
2 5 (1.44%) Amazon DynamoDB
2 5 (1.44%) Redis
2 5 (1.44%) SQL Server
3 4 (1.15%) MySQL
4 3 (0.86%) Oracle Reports
5 2 (0.57%) BusinessObjects
5 2 (0.57%) Data Mining
5 2 (0.57%) MS Access
5 2 (0.57%) Relational Database
6 1 (0.29%) SAS Enterprise Miner
Development Applications
1 8 (2.30%) Visual Studio
2 5 (1.44%) Selenium
3 3 (0.86%) Dreamweaver
4 2 (0.57%) Git (software)
5 1 (0.29%) Axure RP
5 1 (0.29%) Balsamiq Mockups
5 1 (0.29%) Cucumber
5 1 (0.29%) FitNesse
5 1 (0.29%) JMeter
5 1 (0.29%) MSBuild
5 1 (0.29%) NeoLoad
5 1 (0.29%) NuGet
5 1 (0.29%) Octopus Deploy
5 1 (0.29%) TeamCity
General
1 210 (60.34%) Marketing
2 60 (17.24%) Finance
3 40 (11.49%) Advertising
4 28 (8.05%) Telecoms
5 24 (6.90%) Retail
6 12 (3.45%) German Language
7 9 (2.59%) Manufacturing
8 7 (2.01%) Brand Awareness
9 6 (1.72%) Banking
10 5 (1.44%) Legal
11 4 (1.15%) Automotive
11 4 (1.15%) Billing
12 3 (0.86%) Aerospace
12 3 (0.86%) Games
13 2 (0.57%) Publishing
14 1 (0.29%) Investment Banking
14 1 (0.29%) Italian Language
14 1 (0.29%) Retail Banking
14 1 (0.29%) Spanish Language
14 1 (0.29%) Swedish Language
Job Titles
1 54 (15.52%) Business Manager
2 53 (15.23%) Development Manager
3 52 (14.94%) Business Development Manager
4 41 (11.78%) Marketing Manager
5 38 (10.92%) Developer
6 36 (10.34%) IT Manager
7 32 (9.20%) Sales Manager
8 31 (8.91%) Account Manager
9 22 (6.32%) Sales Account Manager
9 22 (6.32%) Sales Executive
10 15 (4.31%) Digital Marketing Manager
11 14 (4.02%) Consultant
12 13 (3.74%) Project Manager
12 13 (3.74%) Sales Representative
13 12 (3.45%) .NET Developer
13 12 (3.45%) PHP Developer
14 11 (3.16%) Digital Project Manager
14 11 (3.16%) Marketing Executive
15 10 (2.87%) Business Development Executive
15 10 (2.87%) E-Commerce Project Manager
Libraries, Frameworks & Software Standards
1 45 (12.93%) HTML
2 27 (7.76%) CSS
3 18 (5.17%) .NET
4 14 (4.02%) ASP.NET
5 13 (3.74%) ASP.NET MVC
6 11 (3.16%) jQuery
6 11 (3.16%) Sass
7 10 (2.87%) Laravel
8 8 (2.30%) AngularJS
8 8 (2.30%) ASP.NET Web API
9 7 (2.01%) CSS3
9 7 (2.01%) LESS
9 7 (2.01%) Razor View Engine
9 7 (2.01%) Twitter Bootstrap
10 6 (1.72%) React
11 5 (1.44%) Ajax
11 5 (1.44%) Redux
12 4 (1.15%) ASP.NET MVC 4
12 4 (1.15%) LAMP
12 4 (1.15%) Symfony
Miscellaneous
1 57 (16.38%) Social Media
2 26 (7.47%) Analytical Skills
3 19 (5.46%) Blog
4 18 (5.17%) Enterprise Software
5 13 (3.74%) Marketing Technology
6 9 (2.59%) Mobile App
6 9 (2.59%) Tandem
7 8 (2.30%) Fintech
7 8 (2.30%) User Experience
8 7 (2.01%) Greenfield Project
9 6 (1.72%) EPoS
10 4 (1.15%) Digital Media
10 4 (1.15%) Virtual Team
11 3 (0.86%) Foreign Exchange (FX)
11 3 (0.86%) Hedge funds
12 2 (0.57%) Data Centre
12 2 (0.57%) Online Gambling
12 2 (0.57%) Private Cloud
12 2 (0.57%) Public Cloud
12 2 (0.57%) Social Network
Operating Systems
1 2 (0.57%) Unix
1 2 (0.57%) Windows
2 1 (0.29%) Linux
Processes & Methodologies
1 133 (38.22%) Business Development
2 86 (24.71%) CRM
3 73 (20.98%) B2B
4 61 (17.53%) Analytics
5 60 (17.24%) Digital Marketing
6 56 (16.09%) Telesales
7 43 (12.36%) SEO
8 36 (10.34%) Marketing Automation
8 36 (10.34%) Pay per click
8 36 (10.34%) Presales
9 34 (9.77%) E-Commerce
10 33 (9.48%) Marketing Strategy
10 33 (9.48%) Project Management
11 27 (7.76%) Email Marketing
12 26 (7.47%) Content Management
13 25 (7.18%) Mentoring
14 24 (6.90%) B2B Sales
15 22 (6.32%) MVC
16 20 (5.75%) Web Development
17 19 (5.46%) ERP
Programming Languages
1 26 (7.47%) JavaScript
2 20 (5.75%) PHP
3 14 (4.02%) C#
4 13 (3.74%) SQL
5 6 (1.72%) Python
6 5 (1.44%) ES6
6 5 (1.44%) GraphQL
6 5 (1.44%) T-SQL
7 4 (1.15%) C++
7 4 (1.15%) Java
8 3 (0.86%) C
9 2 (0.57%) MATLAB
10 1 (0.29%) Perl
10 1 (0.29%) PowerShell
10 1 (0.29%) R
Qualifications
1 57 (16.38%) Degree
2 3 (0.86%) CEH
2 3 (0.86%) CISSP
2 3 (0.86%) MCSE
2 3 (0.86%) Microsoft Certification
3 2 (0.57%) Security Cleared
4 1 (0.29%) Analytics IQ
4 1 (0.29%) CESG Certified Professional
4 1 (0.29%) Computer Science Degree
4 1 (0.29%) Master's Degree
4 1 (0.29%) MBA
Quality Assurance & Compliance
1 3 (0.86%) ISO/IEC 27001
1 3 (0.86%) ISO/IEC 27002 (supersedes ISO/IEC 17799)
1 3 (0.86%) QA
2 2 (0.57%) GDPR
3 1 (0.29%) SLA
System Software
1 2 (0.57%) VMware Infrastructure
2 1 (0.29%) Virtual Machines
Systems Management
1 3 (0.86%) EMC NetWorker
Vendors
1 91 (26.15%) Microsoft
2 48 (13.79%) Google
3 44 (12.64%) Salesforce.com
4 23 (6.61%) Marketo
5 15 (4.31%) Pardot
5 15 (4.31%) Twitter
6 13 (3.74%) Facebook
7 10 (2.87%) Adobe
8 8 (2.30%) HP
8 8 (2.30%) Oracle
8 8 (2.30%) SAP
9 7 (2.01%) Dell
10 6 (1.72%) Hootsuite
11 5 (1.44%) Sage
12 4 (1.15%) comScore
12 4 (1.15%) DoubleClick
12 4 (1.15%) Hitwise
13 3 (0.86%) Omniture
14 2 (0.57%) Cognizant
14 2 (0.57%) Infor