Customer Relationship Management (CRM)
UK

The table below provides summary statistics and salary benchmarking for jobs requiring CRM skills. It covers permanent job vacancies from the 6 months leading up to 21 April 2026, with comparisons to the same periods in the previous two years.

6 months to
21 Apr 2026
Same period 2025 Same period 2024
Rank 69 62 79
Rank change year-on-year -7 +17 +39
Permanent jobs citing CRM 2,413 1,684 3,189
As % of all permanent jobs in the UK 2.75% 4.03% 3.38%
As % of the Processes & Methodologies category 3.66% 4.33% 3.93%
Number of salaries quoted 1,749 1,053 2,373
10th Percentile £27,000 £28,822 £26,000
25th Percentile £31,250 £33,125 £35,000
Median annual salary (50th Percentile) £45,000 £50,000 £50,000
Median % change year-on-year -10.00% - -13.04%
75th Percentile £65,000 £72,500 £66,250
90th Percentile £82,500 £95,000 £82,500
UK excluding London median annual salary £40,000 £42,500 £47,500
% change year-on-year -5.88% -10.53% -9.52%

All Process & Methodology Skills
UK

CRM falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring process or methodology skills.

Permanent vacancies with a requirement for process or methodology skills 65,992 38,867 81,094
As % of all permanent jobs advertised in the UK 75.24% 92.91% 85.83%
Number of salaries quoted 40,690 22,673 59,246
10th Percentile £30,000 £31,250 £29,000
25th Percentile £40,000 £42,500 £39,750
Median annual salary (50th Percentile) £57,500 £60,000 £55,000
Median % change year-on-year -4.17% +9.09% -10.86%
75th Percentile £77,500 £80,000 £72,500
90th Percentile £97,500 £102,500 £92,500
UK excluding London median annual salary £50,000 £52,500 £50,000
% change year-on-year -4.76% +5.00% -8.90%

CRM
Job Vacancy Trend

Historical trend showing the proportion of permanent IT job postings citing CRM relative to all permanent IT jobs advertised.

CRM job vacancy trend in the UK

CRM
Salary Trend

Salary distribution trend for jobs in the UK citing CRM.

Salary distribution trend for jobs in the UK citing CRM

CRM
Salary Histogram

Salary distribution for jobs citing CRM over the 6 months to 21 April 2026.

Salary histogram for CRM in the UK

CRM
Top 17 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing CRM within the UK over the 6 months to 21 April 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
England +2 2,107 £45,000 -10.00% 1,302
UK excluding London +11 1,629 £40,000 -5.88% 944
Work from Home +11 764 £42,500 -22.73% 595
London -11 560 £62,500 -7.41% 465
South East +26 438 £40,000 -20.00% 305
North of England +28 414 £40,000 -5.88% 264
Midlands -23 412 £45,000 +5.88% 172
North West +31 246 £40,000 -13.51% 140
West Midlands -26 238 £45,000 +5.88% 113
East Midlands -2 172 £42,500 - 59
East of England +32 146 £45,500 +25.52% 90
Yorkshire -2 132 £40,000 +6.67% 99
South West +3 127 £42,500 -22.73% 72
Wales -6 46 £42,500 +30.77% 18
North East -10 36 £36,000 -6.01% 26
Northern Ireland -17 28 £35,850 -40.25% 15
Scotland -39 27 £34,000 -23.60% 27

CRM
Co-Occurring Skills & Capabilities by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 84 (3.48%) SharePoint
2 73 (3.03%) CMS
3 54 (2.24%) Microsoft Exchange
4 13 (0.54%) WordPress
5 11 (0.46%) Confluence
6 5 (0.21%) Headless CMS
6 5 (0.21%) Moodle
6 5 (0.21%) Umbraco
7 4 (0.17%) Totara
8 2 (0.083%) Apache
8 2 (0.083%) BizTalk Server
8 2 (0.083%) nginx
8 2 (0.083%) Oracle Coherence
9 1 (0.041%) Apache Airflow
9 1 (0.041%) Apache Spark
9 1 (0.041%) Drupal
9 1 (0.041%) IIS
9 1 (0.041%) NetWeaver
9 1 (0.041%) Oracle Workflow
9 1 (0.041%) Tomcat
Applications
1 212 (8.79%) Microsoft Office
2 181 (7.50%) Microsoft Excel
3 65 (2.69%) Microsoft PowerPoint
4 28 (1.16%) Microsoft Project
5 18 (0.75%) Spreadsheet
6 13 (0.54%) MS Visio
7 12 (0.50%) Adobe Creative Suite
8 4 (0.17%) Trello
9 3 (0.12%) Adobe Illustrator
10 2 (0.083%) InDesign
10 2 (0.083%) Maya
11 1 (0.041%) AutoCAD
11 1 (0.041%) Chatbot
11 1 (0.041%) EPLAN
11 1 (0.041%) SPSS
Business Applications
1 367 (15.21%) Dynamics CRM
2 106 (4.39%) Salesforce CRM
3 26 (1.08%) Magento
4 25 (1.04%) NetSuite
5 19 (0.79%) Shopify
6 13 (0.54%) Dynamics GP
7 10 (0.41%) Dynamics NAV
8 7 (0.29%) Raiser’s Edge
9 5 (0.21%) Sage 200
9 5 (0.21%) SAP CRM
9 5 (0.21%) SAP CX
9 5 (0.21%) SAP S/4HANA
10 3 (0.12%) Academy Revenues and Benefits
10 3 (0.12%) Elite 3E
10 3 (0.12%) Sage 50
10 3 (0.12%) Sage CRM
11 2 (0.083%) Odoo
11 2 (0.083%) SAP BRIM
11 2 (0.083%) SAP Business One
11 2 (0.083%) Yoast SEO
Cloud Services
1 297 (12.31%) SaaS
2 253 (10.48%) Power Platform
3 250 (10.36%) Azure
4 237 (9.82%) Dynamics 365
5 141 (5.84%) Microsoft 365
6 100 (4.14%) Power Automate
7 73 (3.03%) AWS
8 70 (2.90%) PowerApps
9 50 (2.07%) Azure DevOps
10 41 (1.70%) Entra ID
11 31 (1.28%) Azure Logic Apps
12 29 (1.20%) Google Analytics
13 25 (1.04%) GitHub
13 25 (1.04%) Serverless
14 24 (0.99%) Microsoft Copilot
15 20 (0.83%) Salesforce Service Cloud
16 18 (0.75%) Boomi
17 17 (0.70%) Azure Functions
17 17 (0.70%) Azure Service Bus
18 16 (0.66%) IaaS
Communications & Networking
1 59 (2.45%) Broadband
2 35 (1.45%) Internet
3 32 (1.33%) Wi-Fi
4 30 (1.24%) VoIP
5 19 (0.79%) Ethernet
6 18 (0.75%) DNS
6 18 (0.75%) VPN
7 17 (0.70%) DHCP
8 16 (0.66%) Wireless
9 14 (0.58%) Firewall
9 14 (0.58%) TCP/IP
9 14 (0.58%) Unified Communications
10 10 (0.41%) PSTN
11 9 (0.37%) VLAN
12 8 (0.33%) Remote Desktop
13 7 (0.29%) SMS
14 5 (0.21%) WAN
15 4 (0.17%) IP Telephony
15 4 (0.17%) IPv6
15 4 (0.17%) MPLS
Database & Business Intelligence
1 164 (6.80%) Power BI
2 48 (1.99%) SQL Server
3 35 (1.45%) Looker
4 33 (1.37%) Relational Database
5 26 (1.08%) Data Warehouse
6 22 (0.91%) SQL Server Reporting Services
7 21 (0.87%) Tableau
8 20 (0.83%) Data Lake
9 18 (0.75%) Power Query
9 18 (0.75%) SQL Server Integration Services
10 14 (0.58%) Metadata
11 13 (0.54%) RDBMS
12 6 (0.25%) Amazon Redshift
12 6 (0.25%) Azure SQL Database
12 6 (0.25%) DynamoDB
12 6 (0.25%) MySQL
13 5 (0.21%) Amazon RDS
13 5 (0.21%) Data Mining
13 5 (0.21%) Star Schema
14 4 (0.17%) PostgreSQL
Development Applications
1 107 (4.43%) JIRA
2 20 (0.83%) Git
3 15 (0.62%) Visual Studio
4 6 (0.25%) Selenium
5 5 (0.21%) GitLab
5 5 (0.21%) Jenkins
6 4 (0.17%) Postman
6 4 (0.17%) SQL Server Management Studio (SSMS)
6 4 (0.17%) Visual Studio Code
7 2 (0.083%) Artifactory
7 2 (0.083%) Cucumber
7 2 (0.083%) JMeter
7 2 (0.083%) JUnit
7 2 (0.083%) LoadRunner
7 2 (0.083%) Octopus Deploy
7 2 (0.083%) SoapUI
7 2 (0.083%) SonarQube
7 2 (0.083%) Team Foundation Server
7 2 (0.083%) TeamCity
8 1 (0.041%) SpecFlow
General
1 878 (36.39%) Social Skills
2 758 (31.41%) Marketing
3 457 (18.94%) Finance
4 328 (13.59%) Analytical Skills
5 226 (9.37%) Organisational Skills
6 177 (7.34%) Retail
7 142 (5.88%) Telecoms
8 140 (5.80%) Presentation Skills
9 132 (5.47%) Inclusion and Diversity
10 103 (4.27%) Public Sector
11 101 (4.19%) Legal
12 100 (4.14%) Law
13 71 (2.94%) Manufacturing
14 61 (2.53%) Billing
15 48 (1.99%) Advertising
16 41 (1.70%) Banking
17 39 (1.62%) German Language
17 39 (1.62%) Influencing Skills
18 32 (1.33%) French Language
19 28 (1.16%) Games
Job Titles
1 220 (9.12%) Senior
2 178 (7.38%) Analyst
3 159 (6.59%) Developer
4 142 (5.88%) Lead
5 136 (5.64%) Sales Executive
6 131 (5.43%) Consultant
7 121 (5.01%) Account Manager
8 120 (4.97%) Administrator
9 107 (4.43%) Architect
10 102 (4.23%) Business Manager
11 88 (3.65%) Development Manager
12 85 (3.52%) Business Development Manager
13 66 (2.74%) CRM Executive
14 65 (2.69%) CRM Manager
15 62 (2.57%) IT Support
16 60 (2.49%) Senior Manager
17 59 (2.45%) Support Analyst
18 58 (2.40%) IT Manager
19 53 (2.20%) Business Analyst
20 49 (2.03%) Support Engineer
Libraries, Frameworks & Software Standards
1 74 (3.07%) REST
2 53 (2.20%) .NET
3 49 (2.03%) Middleware
4 43 (1.78%) SOAP
5 39 (1.62%) HTML
6 36 (1.49%) CSS
7 30 (1.24%) EDI
8 24 (0.99%) JSON
8 24 (0.99%) XML
9 18 (0.75%) AngularJS
9 18 (0.75%) Node.js
10 15 (0.62%) Web Services
11 13 (0.54%) Blazor
11 13 (0.54%) Bootstrap
11 13 (0.54%) Lightning Web Components
11 13 (0.54%) Spring
11 13 (0.54%) Spring Boot
11 13 (0.54%) Vue
12 11 (0.46%) Kafka
13 10 (0.41%) HTML5 Canvas
Miscellaneous
1 289 (11.98%) Self-Motivation
2 224 (9.28%) Onboarding
3 115 (4.77%) Management Information System
4 87 (3.61%) Social Media
5 72 (2.98%) Driving Licence
6 59 (2.45%) Web Conferencing
7 55 (2.28%) Enterprise Software
8 54 (2.24%) Product Ownership
9 42 (1.74%) Marketing Technology
10 33 (1.37%) Analytical Mindset
11 27 (1.12%) Legacy Systems
12 25 (1.04%) Enterprise Cloud
13 24 (0.99%) Cloud Native
14 23 (0.95%) Mobile App
15 18 (0.75%) IoT
16 17 (0.70%) Low-Code
16 17 (0.70%) Renewable Energy
17 16 (0.66%) NHS
18 15 (0.62%) Data Structures
19 13 (0.54%) Blog
Operating Systems
1 75 (3.11%) Windows
2 18 (0.75%) Windows Server
3 15 (0.62%) Android
3 15 (0.62%) Windows 10
4 14 (0.58%) Mac OS
5 7 (0.29%) Linux
6 6 (0.25%) Apple iOS
7 1 (0.041%) VMS
7 1 (0.041%) Windows Server 2019
Processes & Methodologies
1 396 (16.41%) B2B
2 385 (15.96%) Problem-Solving
3 355 (14.71%) Business Development
4 321 (13.30%) ERP
5 315 (13.05%) Decision-Making
6 288 (11.94%) Customer Service
7 285 (11.81%) Continuous Improvement
8 258 (10.69%) Analytics
9 254 (10.53%) Agile
10 205 (8.50%) Stakeholder Management
11 203 (8.41%) Lead Generation
12 198 (8.21%) Roadmaps
13 188 (7.79%) AI
14 184 (7.63%) Business Intelligence
15 182 (7.54%) Customer Experience
16 162 (6.71%) Mentoring
17 154 (6.38%) Project Management
18 152 (6.30%) Customer Engagement
19 134 (5.55%) Cybersecurity
20 128 (5.30%) B2B Sales
Programming Languages
1 187 (7.75%) SQL
2 75 (3.11%) JavaScript
3 62 (2.57%) C#
4 47 (1.95%) Python
5 32 (1.33%) Java
6 22 (0.91%) TypeScript
7 20 (0.83%) PowerShell
8 15 (0.62%) PHP
8 15 (0.62%) T-SQL
9 14 (0.58%) Apex Code
10 8 (0.33%) Data Analysis Expressions
11 5 (0.21%) C
12 4 (0.17%) Delphi
12 4 (0.17%) Pascal
13 3 (0.12%) SOQL
13 3 (0.12%) VBA
14 2 (0.083%) ABAP
14 2 (0.083%) Ada
14 2 (0.083%) R
15 1 (0.041%) VB
Qualifications
1 277 (11.48%) Degree
2 46 (1.91%) DBS Check
3 34 (1.41%) Microsoft Certification
4 30 (1.24%) Security Cleared
5 22 (0.91%) HND
6 18 (0.75%) PMI Certification
7 17 (0.70%) Master's Degree
8 16 (0.66%) HNC
8 16 (0.66%) SC Cleared
9 12 (0.50%) PMP
10 11 (0.46%) Computer Science Degree
11 9 (0.37%) CITP
12 7 (0.29%) MBA
13 6 (0.25%) BPSS Clearance
13 6 (0.25%) TOGAF Certification
14 5 (0.21%) CCA
14 5 (0.21%) ISTQB
15 4 (0.17%) AWS Certification
15 4 (0.17%) Azure Certification
15 4 (0.17%) CBAP
Quality Assurance & Compliance
1 157 (6.51%) Data Quality
2 126 (5.22%) GDPR
3 58 (2.40%) QA
4 42 (1.74%) Accessibility
5 23 (0.95%) Actionable Recommendations
6 22 (0.91%) SLA
7 20 (0.83%) Cyber Essentials
8 18 (0.75%) TickIT
9 15 (0.62%) ISO/IEC 27001
10 11 (0.46%) PMO
10 11 (0.46%) WCAG
11 10 (0.41%) ISO 9001
12 8 (0.33%) GRC
13 6 (0.25%) PCI DSS
14 5 (0.21%) IFRS
14 5 (0.21%) PERC
15 4 (0.17%) Sarbanes-Oxley
16 3 (0.12%) HIPAA
16 3 (0.12%) SOC 2
17 2 (0.083%) Cyber Essentials PLUS
System Software
1 45 (1.86%) Active Directory
2 14 (0.58%) Docker
3 4 (0.17%) VMware Infrastructure
4 2 (0.083%) Virtual Desktop
5 1 (0.041%) Firmware
5 1 (0.041%) vSphere
Systems Management
1 25 (1.04%) Microsoft Intune
2 23 (0.95%) Kubernetes
3 20 (0.83%) Terraform
4 8 (0.33%) Jamf Pro
5 2 (0.083%) Ansible
5 2 (0.083%) FortiGate
5 2 (0.083%) Systems Management Server (SMS)
6 1 (0.041%) HP ALM
6 1 (0.041%) MOM
6 1 (0.041%) SCCM
6 1 (0.041%) Single Sign-On
6 1 (0.041%) vCenter Server
6 1 (0.041%) VxRail
Vendors
1 570 (23.62%) Microsoft
2 487 (20.18%) Salesforce
3 202 (8.37%) HubSpot
4 74 (3.07%) SAP
5 64 (2.65%) Google
6 60 (2.49%) ServiceNow
7 55 (2.28%) Zoho
8 41 (1.70%) Adobe
9 33 (1.37%) Sage
10 32 (1.33%) BMC
11 24 (0.99%) Apple
11 24 (0.99%) Braze
11 24 (0.99%) Oracle
12 21 (0.87%) Salesforce Marketing Cloud
13 20 (0.83%) Cisco
14 16 (0.66%) MuleSoft
15 15 (0.62%) HP
15 15 (0.62%) Workday
16 14 (0.58%) Pardot
17 13 (0.54%) Databricks