Customer Relationship Management (CRM)
UK

The table below provides summary statistics for permanent job vacancies requiring CRM skills. It includes a benchmarking guide to the annual salaries offered in vacancies that cited CRM over the 6 months leading up to 1 May 2025, comparing them to the same period in the previous two years.

6 months to
1 May 2025
Same period 2024 Same period 2023
Rank 76 81 113
Rank change year-on-year +5 +32 +39
Permanent jobs citing CRM 1,727 3,237 3,225
As % of all permanent jobs advertised in the UK 3.32% 3.29% 3.10%
As % of the Processes & Methodologies category 3.56% 3.82% 3.24%
Number of salaries quoted 1,093 2,393 2,015
10th Percentile £28,500 £26,250 £35,483
25th Percentile £32,750 £35,000 £45,000
Median annual salary (50th Percentile) £50,000 £50,000 £57,500
Median % change year-on-year - -13.04% +4.55%
75th Percentile £71,250 £66,250 £77,500
90th Percentile £93,100 £82,500 £95,000
UK excluding London median annual salary £42,500 £47,500 £52,500
% change year-on-year -10.53% -9.52% +5.00%

All Process and Methodology Skills
UK

CRM falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring process or methodology skills.

Permanent vacancies with a requirement for process or methodology skills 48,568 84,685 99,386
As % of all permanent jobs advertised in the UK 93.32% 85.99% 95.63%
Number of salaries quoted 26,511 59,837 58,366
10th Percentile £30,500 £29,000 £34,000
25th Percentile £42,500 £40,000 £45,000
Median annual salary (50th Percentile) £57,500 £55,000 £61,500
Median % change year-on-year +4.55% -10.57% +2.50%
75th Percentile £76,009 £72,500 £82,500
90th Percentile £98,750 £92,500 £100,000
UK excluding London median annual salary £52,500 £50,000 £55,000
% change year-on-year +5.00% -9.09% +4.76%

CRM
Job Vacancy Trend

Job postings citing CRM as a proportion of all IT jobs advertised.

Job vacancy trend for CRM in the UK

CRM
Salary Trend

3-month moving average salary quoted in jobs citing CRM.

Salary trend for CRM in the UK

CRM
Salary Histogram

Salary distribution for jobs citing CRM over the 6 months to 1 May 2025.

Salary histogram for CRM in the UK

CRM
Top 17 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing CRM within the UK over the 6 months to 1 May 2025. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
England -9 1,495 £50,000 - 2,573
UK excluding London -26 947 £42,500 -10.53% 1,487
Work from Home +11 663 £55,000 +1.76% 1,239
London +9 567 £66,000 +10.00% 1,363
Midlands +12 320 £42,500 +6.25% 256
West Midlands +14 240 £42,500 +6.09% 136
South East -40 225 £50,000 +5.26% 533
North of England -59 207 £42,500 -10.53% 385
North West -71 132 £45,000 -5.26% 238
East Midlands +11 79 £42,500 +10.39% 104
East of England -41 66 £36,250 -23.68% 119
Yorkshire +1 65 £36,750 -18.33% 107
South West +2 61 £55,000 +10.00% 134
Scotland +49 44 £47,250 -5.50% 56
Wales +39 21 £35,000 -39.13% 32
North East +5 8 £38,300 -33.39% 42
Northern Ireland +33 4 £60,000 +7.23% 21

CRM
Co-occurring Skills and Capabilities by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 96 (5.56%) SharePoint
2 78 (4.52%) CMS
3 21 (1.22%) Microsoft Exchange
4 16 (0.93%) WordPress
5 12 (0.69%) Drupal
6 11 (0.64%) OpenEdge
7 10 (0.58%) IBM Domino
7 10 (0.58%) Kentico
8 7 (0.41%) Umbraco
9 6 (0.35%) Confluence
9 6 (0.35%) IIS
9 6 (0.35%) Oracle SOA Suite
10 5 (0.29%) Moodle
11 4 (0.23%) BizTalk Server
11 4 (0.23%) Tomcat
12 3 (0.17%) SugarCRM
13 2 (0.12%) Apache Airflow
13 2 (0.12%) Oracle Workflow
13 2 (0.12%) Sitecore CMS
14 1 (0.058%) SharePoint Server
Applications
1 151 (8.74%) Microsoft Office
2 110 (6.37%) Microsoft Excel
3 35 (2.03%) Microsoft PowerPoint
4 21 (1.22%) Photoshop
5 16 (0.93%) Maya
5 16 (0.93%) MS Visio
6 15 (0.87%) Adobe After Effects
7 12 (0.69%) Trello
8 11 (0.64%) Microsoft Project
9 9 (0.52%) Adobe Illustrator
9 9 (0.52%) Adobe Premiere
9 9 (0.52%) CapCut
9 9 (0.52%) Spreadsheet
10 7 (0.41%) Chatbot
10 7 (0.41%) InDesign
11 5 (0.29%) Adobe Creative Suite
12 1 (0.058%) SPSS
12 1 (0.058%) SPSS Modeler
Business Applications
1 406 (23.51%) Dynamics CRM
2 136 (7.87%) Salesforce CRM
3 123 (7.12%) NetSuite
4 35 (2.03%) Shopify
5 31 (1.80%) Raiser’s Edge
6 21 (1.22%) Academy Revenues and Benefits
7 11 (0.64%) JDE OneWorld
8 9 (0.52%) Adobe Campaign
9 7 (0.41%) CiviCRM
10 6 (0.35%) Oracle Retail
11 4 (0.23%) Magento
11 4 (0.23%) Oracle EBS
12 3 (0.17%) Dynamics GP
12 3 (0.17%) Dynamics NAV
12 3 (0.17%) Odoo
12 3 (0.17%) Payment Gateway
12 3 (0.17%) SAP CX
12 3 (0.17%) SAP S/4HANA
12 3 (0.17%) Siebel CRM
13 2 (0.12%) Infor LN
Cloud Services
1 342 (19.80%) Power Platform
2 309 (17.89%) Dynamics 365
3 275 (15.92%) Azure
4 151 (8.74%) SaaS
5 140 (8.11%) Microsoft 365
6 139 (8.05%) PowerApps
7 126 (7.30%) Power Automate
8 72 (4.17%) AWS
9 60 (3.47%) Google Analytics
10 43 (2.49%) Azure DevOps
11 27 (1.56%) Canva
12 24 (1.39%) Azure Logic Apps
12 24 (1.39%) PaaS
13 22 (1.27%) Boomi
13 22 (1.27%) Cloud Computing
14 21 (1.22%) Entra ID
14 21 (1.22%) Serverless
15 20 (1.16%) Salesforce Service Cloud
16 18 (1.04%) IaaS
17 17 (0.98%) Azure Data Factory
Communications & Networking
1 24 (1.39%) Internet
2 23 (1.33%) Firewall
3 21 (1.22%) WPA
4 14 (0.81%) VoIP
5 13 (0.75%) Wi-Fi
6 11 (0.64%) Intranet
6 11 (0.64%) VLAN
7 10 (0.58%) DNS
7 10 (0.58%) WAN
8 8 (0.46%) DHCP
9 7 (0.41%) LAN
9 7 (0.41%) SMS
10 6 (0.35%) Remote Desktop
10 6 (0.35%) SSL
11 5 (0.29%) Network Security
11 5 (0.29%) Unified Communications
12 4 (0.23%) Broadband
12 4 (0.23%) DMARC
12 4 (0.23%) PBX
13 3 (0.17%) IP Telephony
Database & Business Intelligence
1 166 (9.61%) Power BI
2 132 (7.64%) SQL Server
3 56 (3.24%) SQL Server Reporting Services
4 46 (2.66%) Data Warehouse
5 41 (2.37%) Tableau
6 29 (1.68%) SQL Server Integration Services
7 21 (1.22%) MySQL
8 19 (1.10%) PostgreSQL
9 16 (0.93%) Relational Database
10 14 (0.81%) Data Lake
11 13 (0.75%) Metadata
12 10 (0.58%) Star Schema
13 9 (0.52%) Oracle Reports
14 6 (0.35%) Azure SQL Database
15 5 (0.29%) Electronic Patient Records
16 4 (0.23%) Data Mining
16 4 (0.23%) MaxDB
16 4 (0.23%) Oracle ODI
16 4 (0.23%) SAP BW
16 4 (0.23%) SAP HANA
Development Applications
1 82 (4.75%) JIRA
2 29 (1.68%) Git
3 13 (0.75%) SQL Server Management Studio (SSMS)
4 10 (0.58%) Selenium
5 9 (0.52%) Grunt
5 9 (0.52%) Visual Studio Code
5 9 (0.52%) webpack
6 8 (0.46%) Postman
7 7 (0.41%) Jenkins
7 7 (0.41%) Visual Studio
8 4 (0.23%) Bazaar
8 4 (0.23%) GitLab
9 3 (0.17%) Oracle Forms
10 2 (0.12%) git-flow
10 2 (0.12%) LabVIEW
10 2 (0.12%) Team Foundation Server
11 1 (0.058%) kappa
11 1 (0.058%) Log4Net
11 1 (0.058%) Oracle APEX
11 1 (0.058%) SonarQube
General
1 736 (42.62%) Social Skills
2 445 (25.77%) Finance
3 427 (24.72%) Marketing
4 347 (20.09%) Analytical Skills
5 154 (8.92%) Organisational Skills
6 131 (7.59%) Presentation Skills
7 111 (6.43%) Retail
8 79 (4.57%) Inclusion and Diversity
9 73 (4.23%) Law
10 60 (3.47%) Legal
11 56 (3.24%) Public Sector
12 53 (3.07%) Manufacturing
13 47 (2.72%) Advertising
14 35 (2.03%) Games
15 33 (1.91%) Local Government
16 28 (1.62%) Telecoms
17 27 (1.56%) Banking
18 25 (1.45%) Influencing Skills
19 20 (1.16%) Billing
20 19 (1.10%) Pharmaceutical
Job Titles
1 201 (11.64%) Developer
2 184 (10.65%) Senior
3 155 (8.98%) Consultant
4 151 (8.74%) Development Manager
5 150 (8.69%) Business Manager
6 144 (8.34%) Business Development Manager
7 126 (7.30%) Analyst
8 118 (6.83%) Architect
9 88 (5.10%) Lead
10 86 (4.98%) Functional Consultant
11 79 (4.57%) Support Engineer
12 70 (4.05%) Dynamics 365 Developer
12 70 (4.05%) IT Manager
13 69 (4.00%) Solutions Architect
14 63 (3.65%) IT Support
15 62 (3.59%) Applications Support
16 61 (3.53%) Project Manager
17 57 (3.30%) NetSuite Consultant
17 57 (3.30%) Technical Support
18 54 (3.13%) Administrator
Libraries, Frameworks & Software Standards
1 104 (6.02%) .NET
2 94 (5.44%) HTML
3 81 (4.69%) CSS
4 40 (2.32%) REST
5 38 (2.20%) SOAP
6 37 (2.14%) JSON
7 36 (2.08%) XML
8 33 (1.91%) Web Services
9 30 (1.74%) .NET Framework
10 24 (1.39%) ASP.NET Web API
11 23 (1.33%) React
12 20 (1.16%) Lightning Web Components
12 20 (1.16%) Vue
13 17 (0.98%) ASP.NET
13 17 (0.98%) jQuery
14 11 (0.64%) CSS3
14 11 (0.64%) Hibernate
14 11 (0.64%) Middleware
14 11 (0.64%) Symfony
14 11 (0.64%) WCF
Miscellaneous
1 110 (6.37%) Social Media
2 107 (6.20%) Self-Motivation
3 85 (4.92%) Product Ownership
4 67 (3.88%) Onboarding
5 61 (3.53%) Management Information System
6 57 (3.30%) Enterprise Software
7 45 (2.61%) Analytical Mindset
8 35 (2.03%) Mobile App
9 34 (1.97%) Marketing Technology
10 30 (1.74%) Driving Licence
11 29 (1.68%) Legacy Systems
12 25 (1.45%) Cloud Native
13 23 (1.33%) IoT
14 20 (1.16%) Satnav
15 17 (0.98%) Legacy Applications
16 15 (0.87%) Blog
17 14 (0.81%) Data Structures
18 13 (0.75%) Graphic Design
18 13 (0.75%) NHS
19 12 (0.69%) Taxonomies
Operating Systems
1 101 (5.85%) Windows
2 43 (2.49%) Linux
3 23 (1.33%) Android
4 21 (1.22%) Windows Vista
5 12 (0.69%) Windows Server
6 11 (0.64%) Windows 10
7 8 (0.46%) Unix
8 6 (0.35%) Mac OS
9 5 (0.29%) Apple iOS
10 4 (0.23%) AIX
11 3 (0.17%) Windows Server 2019
12 2 (0.12%) SUSE
13 1 (0.058%) Mac OS X
13 1 (0.058%) Windows 7
13 1 (0.058%) Windows Server 2012
13 1 (0.058%) Windows Server 2016
Processes & Methodologies
1 534 (30.92%) Problem-Solving
2 317 (18.36%) Agile
3 272 (15.75%) ERP
4 268 (15.52%) Project Management
5 240 (13.90%) Business Development
6 234 (13.55%) B2B
7 224 (12.97%) Customer Service
8 218 (12.62%) Analytics
9 212 (12.28%) Migration
10 209 (12.10%) Business Intelligence
11 193 (11.18%) Decision-Making
12 158 (9.15%) Roadmaps
13 145 (8.40%) Stakeholder Management
14 134 (7.76%) DevOps
15 131 (7.59%) Data Migration
16 129 (7.47%) Continuous Improvement
17 128 (7.41%) Data Management
18 118 (6.83%) Requirements Gathering
19 117 (6.77%) Mentoring
20 113 (6.54%) Collaborative Working
Programming Languages
1 192 (11.12%) SQL
2 172 (9.96%) JavaScript
3 138 (7.99%) C#
4 53 (3.07%) Python
5 27 (1.56%) PHP
6 25 (1.45%) TypeScript
7 19 (1.10%) Apex Code
7 19 (1.10%) Java
7 19 (1.10%) PowerShell
8 11 (0.64%) T-SQL
9 7 (0.41%) VBA
10 5 (0.29%) Data Analysis Expressions
10 5 (0.29%) PL/SQL
10 5 (0.29%) R
11 4 (0.23%) ABAP
11 4 (0.23%) SOQL
12 3 (0.17%) Ruby
13 2 (0.12%) VB
13 2 (0.12%) VB.NET
14 1 (0.058%) VBScript
Qualifications
1 263 (15.23%) Degree
2 67 (3.88%) Security Cleared
3 65 (3.76%) DBS Check
4 47 (2.72%) SC Cleared
5 45 (2.61%) Microsoft Certification
6 21 (1.22%) HND
7 17 (0.98%) HNC
8 16 (0.93%) Computer Science Degree
9 10 (0.58%) TOGAF Certification
10 9 (0.52%) Master's Degree
11 8 (0.46%) PMI Certification
12 7 (0.41%) Azure Certification
12 7 (0.41%) ITIL Certification
13 6 (0.35%) PMP
13 6 (0.35%) PRINCE2 Practitioner
14 5 (0.29%) DV Cleared
14 5 (0.29%) Numerate Degree
15 3 (0.17%) AWS Certification
15 3 (0.17%) CISSP
15 3 (0.17%) ITIL Foundation Certificate
Quality Assurance & Compliance
1 94 (5.44%) GDPR
2 93 (5.39%) SLA
3 44 (2.55%) QA
4 42 (2.43%) Data Quality
5 39 (2.26%) Accessibility
6 14 (0.81%) ISO/IEC 27001
7 7 (0.41%) Cyber Essentials
7 7 (0.41%) PCI DSS
7 7 (0.41%) PMO
8 6 (0.35%) California Consumer Privacy Act
9 2 (0.12%) Actionable Recommendations
9 2 (0.12%) Good Clinical Practice
9 2 (0.12%) ITGC
9 2 (0.12%) MiFID
9 2 (0.12%) PERC
9 2 (0.12%) PSD2
9 2 (0.12%) SOC 1
9 2 (0.12%) SOC 2
10 1 (0.058%) NCSC
10 1 (0.058%) WCAG
System Software
1 39 (2.26%) Active Directory
2 21 (1.22%) Docker
3 10 (0.58%) VMware Infrastructure
4 7 (0.41%) Hyper-V
4 7 (0.41%) Virtual Desktop
5 5 (0.29%) VMware ESXi
6 2 (0.12%) vSphere
7 1 (0.058%) BitLocker
7 1 (0.058%) Microsoft App-V
Systems Management
1 17 (0.98%) Kubernetes
2 13 (0.75%) Microsoft Intune
3 6 (0.35%) SCCM
4 5 (0.29%) Single Sign-On
4 5 (0.29%) vCenter Server
5 3 (0.17%) Prometheus
5 3 (0.17%) Systems Management Server (SMS)
5 3 (0.17%) Terraform
6 2 (0.12%) Active Directory Federation Services
6 2 (0.12%) EMC NetWorker
6 2 (0.12%) SCOM
7 1 (0.058%) Ansible
Vendors
1 540 (31.27%) Microsoft
2 409 (23.68%) Salesforce
3 126 (7.30%) SAP
4 98 (5.67%) Google
5 57 (3.30%) Oracle
6 54 (3.13%) Adobe
7 40 (2.32%) HubSpot
8 35 (2.03%) Zoho
9 33 (1.91%) ServiceNow
10 31 (1.80%) Dell
11 20 (1.16%) Facebook
12 17 (0.98%) Instagram
13 14 (0.81%) MuleSoft
14 13 (0.75%) Cisco
15 12 (0.69%) Siebel
15 12 (0.69%) YouTube
16 11 (0.64%) Databricks
17 10 (0.58%) VMware
18 9 (0.52%) Pardot
19 8 (0.46%) Ubiquiti