Customer Relationship Management (CRM)
UK

The table below provides summary statistics for permanent job vacancies requiring CRM skills. It includes a benchmarking guide to the annual salaries offered in vacancies that cited CRM over the 6 months leading up to 15 May 2025, comparing them to the same period in the previous two years.

6 months to
15 May 2025
Same period 2024 Same period 2023
Rank 92 80 107
Rank change year-on-year -12 +27 +53
Permanent jobs citing CRM 1,729 3,232 3,109
As % of all permanent jobs advertised in the UK 3.13% 3.26% 3.10%
As % of the Processes & Methodologies category 3.34% 3.82% 3.24%
Number of salaries quoted 1,082 2,398 1,982
10th Percentile £28,275 £26,250 £35,500
25th Percentile £32,750 £35,000 £45,000
Median annual salary (50th Percentile) £50,000 £50,600 £57,500
Median % change year-on-year -1.18% -12.00% +4.55%
75th Percentile £70,000 £67,500 £76,316
90th Percentile £92,500 £82,725 £95,000
UK excluding London median annual salary £42,500 £47,500 £52,500
% change year-on-year -10.53% -9.52% +5.00%

All Process and Methodology Skills
UK

CRM falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring process or methodology skills.

Permanent vacancies with a requirement for process or methodology skills 51,770 84,704 95,930
As % of all permanent jobs advertised in the UK 93.86% 85.53% 95.60%
Number of salaries quoted 26,375 59,701 56,503
10th Percentile £30,000 £29,000 £34,000
25th Percentile £42,000 £40,000 £45,000
Median annual salary (50th Percentile) £57,500 £55,000 £61,180
Median % change year-on-year +4.55% -10.10% +1.97%
75th Percentile £75,000 £72,500 £81,250
90th Percentile £97,500 £92,500 £100,000
UK excluding London median annual salary £52,000 £50,000 £55,000
% change year-on-year +4.00% -9.09% +4.76%

CRM
Job Vacancy Trend

Job postings citing CRM as a proportion of all IT jobs advertised.

Job vacancy trend for CRM in the UK

CRM
Salary Trend

3-month moving average salary quoted in jobs citing CRM.

Salary trend for CRM in the UK

CRM
Salary Histogram

Salary distribution for jobs citing CRM over the 6 months to 15 May 2025.

Salary histogram for CRM in the UK

CRM
Top 17 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing CRM within the UK over the 6 months to 15 May 2025. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
England -26 1,488 £50,000 - 3,919
UK excluding London -46 960 £42,500 -10.53% 2,176
Work from Home -15 666 £53,500 -1.01% 2,007
London +10 551 £65,000 +8.33% 2,156
Midlands +9 313 £42,500 +6.09% 354
South East -41 236 £50,000 +5.26% 810
West Midlands +8 225 £42,500 +6.09% 197
North of England -80 215 £42,500 -10.53% 563
North West -110 137 £42,500 -10.53% 346
East Midlands +6 87 £43,750 +16.67% 142
East of England -53 71 £36,250 -23.68% 146
Yorkshire -12 67 £37,500 -19.35% 173
South West +3 59 £55,000 +10.00% 181
Scotland +29 41 £44,500 -11.00% 96
Wales +32 22 £37,500 -34.78% 39
North East -3 9 £37,500 -34.78% 46
Northern Ireland +41 4 £60,000 +4.35% 42

CRM
Co-occurring Skills and Capabilities by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 101 (5.84%) SharePoint
2 78 (4.51%) CMS
3 20 (1.16%) Microsoft Exchange
4 17 (0.98%) WordPress
5 10 (0.58%) Drupal
5 10 (0.58%) IBM Domino
5 10 (0.58%) IIS
5 10 (0.58%) OpenEdge
6 9 (0.52%) Kentico
7 8 (0.46%) Tomcat
7 8 (0.46%) Umbraco
8 6 (0.35%) Moodle
8 6 (0.35%) Oracle SOA Suite
9 5 (0.29%) BizTalk Server
9 5 (0.29%) Confluence
10 3 (0.17%) Apache Airflow
10 3 (0.17%) SugarCRM
11 2 (0.12%) Oracle Workflow
11 2 (0.12%) Sitecore CMS
12 1 (0.058%) SharePoint Server
Applications
1 164 (9.49%) Microsoft Office
2 112 (6.48%) Microsoft Excel
3 35 (2.02%) Microsoft PowerPoint
4 20 (1.16%) Photoshop
5 16 (0.93%) Maya
5 16 (0.93%) MS Visio
6 15 (0.87%) Adobe After Effects
7 11 (0.64%) Microsoft Project
7 11 (0.64%) Trello
8 10 (0.58%) Spreadsheet
9 9 (0.52%) Adobe Illustrator
9 9 (0.52%) Adobe Premiere
9 9 (0.52%) CapCut
10 6 (0.35%) Chatbot
10 6 (0.35%) InDesign
11 4 (0.23%) Adobe Creative Suite
12 1 (0.058%) SPSS
12 1 (0.058%) SPSS Modeler
Business Applications
1 400 (23.13%) Dynamics CRM
2 143 (8.27%) Salesforce CRM
3 117 (6.77%) NetSuite
4 29 (1.68%) Shopify
5 28 (1.62%) Raiser’s Edge
6 20 (1.16%) Academy Revenues and Benefits
7 11 (0.64%) JDE OneWorld
8 8 (0.46%) Adobe Campaign
9 7 (0.40%) CiviCRM
10 6 (0.35%) Magento
10 6 (0.35%) Sage 200
10 6 (0.35%) Sage CRM
11 4 (0.23%) Dynamics GP
11 4 (0.23%) Oracle EBS
11 4 (0.23%) Siebel CRM
12 3 (0.17%) Dynamics NAV
12 3 (0.17%) Payment Gateway
12 3 (0.17%) SAP CX
12 3 (0.17%) SAP S/4HANA
13 2 (0.12%) Odoo
Cloud Services
1 331 (19.14%) Power Platform
2 300 (17.35%) Dynamics 365
3 269 (15.56%) Azure
4 150 (8.68%) SaaS
5 145 (8.39%) Microsoft 365
6 141 (8.16%) PowerApps
7 138 (7.98%) Power Automate
8 65 (3.76%) AWS
9 60 (3.47%) Google Analytics
10 50 (2.89%) Azure DevOps
11 27 (1.56%) Canva
12 26 (1.50%) Entra ID
13 24 (1.39%) Azure Logic Apps
13 24 (1.39%) PaaS
14 23 (1.33%) Salesforce Service Cloud
15 22 (1.27%) Boomi
16 21 (1.21%) Cloud Computing
17 20 (1.16%) Serverless
18 19 (1.10%) IaaS
19 18 (1.04%) Azure Data Factory
Communications & Networking
1 24 (1.39%) Firewall
2 23 (1.33%) Internet
3 20 (1.16%) WPA
4 16 (0.93%) VoIP
4 16 (0.93%) Wi-Fi
5 11 (0.64%) Intranet
5 11 (0.64%) VLAN
6 10 (0.58%) DNS
7 9 (0.52%) SSL
7 9 (0.52%) WAN
8 8 (0.46%) DHCP
9 7 (0.40%) DMARC
9 7 (0.40%) LAN
10 6 (0.35%) Network Security
10 6 (0.35%) Remote Desktop
11 5 (0.29%) Unified Communications
12 4 (0.23%) Broadband
12 4 (0.23%) IP Telephony
12 4 (0.23%) PBX
12 4 (0.23%) SMS
Database & Business Intelligence
1 172 (9.95%) Power BI
2 131 (7.58%) SQL Server
3 57 (3.30%) SQL Server Reporting Services
4 44 (2.54%) Tableau
5 42 (2.43%) Data Warehouse
6 27 (1.56%) SQL Server Integration Services
7 20 (1.16%) PostgreSQL
8 18 (1.04%) MySQL
9 16 (0.93%) Relational Database
10 15 (0.87%) Data Lake
11 14 (0.81%) Metadata
12 10 (0.58%) Star Schema
13 9 (0.52%) Oracle Reports
14 5 (0.29%) Electronic Patient Records
15 4 (0.23%) Data Mining
15 4 (0.23%) DB2
15 4 (0.23%) MaxDB
15 4 (0.23%) Oracle ODI
15 4 (0.23%) SAP BW
15 4 (0.23%) SAP HANA
Development Applications
1 82 (4.74%) JIRA
2 26 (1.50%) Git
3 13 (0.75%) SQL Server Management Studio (SSMS)
4 10 (0.58%) Selenium
5 8 (0.46%) Grunt
5 8 (0.46%) Jenkins
5 8 (0.46%) Postman
5 8 (0.46%) webpack
6 4 (0.23%) Bazaar
6 4 (0.23%) GitLab
6 4 (0.23%) Visual Studio Code
7 3 (0.17%) Oracle Forms
7 3 (0.17%) Visual Studio
8 2 (0.12%) git-flow
8 2 (0.12%) LabVIEW
8 2 (0.12%) Team Foundation Server
9 1 (0.058%) JMeter
9 1 (0.058%) Log4Net
9 1 (0.058%) Oracle APEX
9 1 (0.058%) SonarQube
General
1 759 (43.90%) Social Skills
2 459 (26.55%) Finance
3 423 (24.47%) Marketing
4 351 (20.30%) Analytical Skills
5 161 (9.31%) Organisational Skills
6 134 (7.75%) Presentation Skills
7 110 (6.36%) Retail
8 84 (4.86%) Inclusion and Diversity
9 74 (4.28%) Law
10 72 (4.16%) Legal
11 60 (3.47%) Public Sector
12 57 (3.30%) Manufacturing
13 50 (2.89%) Advertising
14 35 (2.02%) Games
15 33 (1.91%) Local Government
16 31 (1.79%) Billing
17 28 (1.62%) Influencing Skills
18 26 (1.50%) Banking
19 25 (1.45%) Telecoms
20 22 (1.27%) Pharmaceutical
Job Titles
1 191 (11.05%) Developer
2 177 (10.24%) Senior
3 162 (9.37%) Development Manager
4 153 (8.85%) Business Manager
5 150 (8.68%) Consultant
6 149 (8.62%) Business Development Manager
7 124 (7.17%) Analyst
8 100 (5.78%) Architect
9 88 (5.09%) Lead
10 83 (4.80%) Functional Consultant
11 78 (4.51%) Support Engineer
12 71 (4.11%) IT Manager
13 70 (4.05%) IT Support
14 69 (3.99%) Dynamics 365 Developer
15 67 (3.88%) Applications Support
16 62 (3.59%) Project Manager
17 60 (3.47%) Solutions Architect
18 57 (3.30%) Technical Support
19 56 (3.24%) Administrator
20 53 (3.07%) CRM Developer
Libraries, Frameworks & Software Standards
1 111 (6.42%) .NET
2 88 (5.09%) HTML
3 73 (4.22%) CSS
4 45 (2.60%) REST
5 43 (2.49%) SOAP
6 41 (2.37%) JSON
7 39 (2.26%) XML
8 35 (2.02%) .NET Framework
9 30 (1.74%) Web Services
10 23 (1.33%) ASP.NET Web API
11 21 (1.21%) Lightning Web Components
12 18 (1.04%) React
13 17 (0.98%) ASP.NET
13 17 (0.98%) Vue
14 15 (0.87%) jQuery
15 11 (0.64%) CSS3
15 11 (0.64%) Hibernate
15 11 (0.64%) Middleware
15 11 (0.64%) WCF
16 10 (0.58%) Symfony
Miscellaneous
1 117 (6.77%) Social Media
2 112 (6.48%) Self-Motivation
3 84 (4.86%) Product Ownership
4 73 (4.22%) Onboarding
5 67 (3.88%) Management Information System
6 58 (3.35%) Enterprise Software
7 48 (2.78%) Analytical Mindset
8 35 (2.02%) Mobile App
9 34 (1.97%) Marketing Technology
10 31 (1.79%) Legacy Systems
11 30 (1.74%) Driving Licence
12 26 (1.50%) Cloud Native
13 19 (1.10%) Satnav
14 17 (0.98%) EPoS
14 17 (0.98%) IoT
14 17 (0.98%) Legacy Applications
15 15 (0.87%) Blog
16 14 (0.81%) Taxonomies
17 13 (0.75%) Graphic Design
18 12 (0.69%) Video Editing
Operating Systems
1 102 (5.90%) Windows
2 40 (2.31%) Linux
3 22 (1.27%) Android
4 20 (1.16%) Windows Vista
5 13 (0.75%) Windows Server
6 11 (0.64%) Unix
7 10 (0.58%) Windows 10
8 6 (0.35%) Mac OS
9 4 (0.23%) AIX
9 4 (0.23%) Apple iOS
10 3 (0.17%) Windows Server 2019
11 2 (0.12%) SUSE
12 1 (0.058%) Mac OS X
12 1 (0.058%) Windows 7
12 1 (0.058%) Windows Server 2012
12 1 (0.058%) Windows Server 2016
Processes & Methodologies
1 539 (31.17%) Problem-Solving
2 307 (17.76%) Agile
3 271 (15.67%) Project Management
4 261 (15.10%) ERP
5 255 (14.75%) Business Development
6 246 (14.23%) B2B
7 243 (14.05%) Customer Service
8 216 (12.49%) Analytics
9 210 (12.15%) Business Intelligence
10 201 (11.63%) Decision-Making
11 198 (11.45%) Migration
12 160 (9.25%) Roadmaps
13 148 (8.56%) Stakeholder Management
14 134 (7.75%) Data Management
15 132 (7.63%) Continuous Improvement
16 126 (7.29%) DevOps
17 121 (7.00%) Mentoring
18 118 (6.82%) Data Migration
19 109 (6.30%) Collaborative Working
20 108 (6.25%) Requirements Gathering
Programming Languages
1 199 (11.51%) SQL
2 158 (9.14%) JavaScript
3 133 (7.69%) C#
4 49 (2.83%) Python
5 24 (1.39%) PowerShell
6 23 (1.33%) PHP
7 22 (1.27%) Java
8 21 (1.21%) TypeScript
9 19 (1.10%) Apex Code
10 11 (0.64%) T-SQL
11 10 (0.58%) VBA
12 7 (0.40%) R
13 5 (0.29%) PL/SQL
14 4 (0.23%) ABAP
14 4 (0.23%) Data Analysis Expressions
14 4 (0.23%) Ruby
14 4 (0.23%) SOQL
15 2 (0.12%) VB
15 2 (0.12%) VB.NET
15 2 (0.12%) X++
Qualifications
1 259 (14.98%) Degree
2 57 (3.30%) DBS Check
2 57 (3.30%) Security Cleared
3 46 (2.66%) Microsoft Certification
4 37 (2.14%) SC Cleared
5 20 (1.16%) HND
6 17 (0.98%) HNC
7 12 (0.69%) Computer Science Degree
8 10 (0.58%) Master's Degree
8 10 (0.58%) TOGAF Certification
9 7 (0.40%) ITIL Certification
9 7 (0.40%) PMI Certification
10 6 (0.35%) PRINCE2 Practitioner
11 5 (0.29%) Azure Certification
11 5 (0.29%) PMP
12 3 (0.17%) CISSP
12 3 (0.17%) DV Cleared
12 3 (0.17%) ITIL Foundation Certificate
12 3 (0.17%) MCSE
12 3 (0.17%) Numerate Degree
Quality Assurance & Compliance
1 94 (5.44%) SLA
2 93 (5.38%) GDPR
3 46 (2.66%) QA
4 44 (2.54%) Data Quality
5 37 (2.14%) Accessibility
6 18 (1.04%) ISO/IEC 27001
7 7 (0.40%) Cyber Essentials
7 7 (0.40%) PCI DSS
8 6 (0.35%) California Consumer Privacy Act
8 6 (0.35%) PMO
9 3 (0.17%) Actionable Recommendations
10 2 (0.12%) PERC
11 1 (0.058%) Disclosure Scotland
11 1 (0.058%) ITGC
11 1 (0.058%) MiFID
11 1 (0.058%) NCSC
11 1 (0.058%) PSD2
11 1 (0.058%) SOC 1
11 1 (0.058%) SOC 2
System Software
1 42 (2.43%) Active Directory
2 21 (1.21%) Docker
3 11 (0.64%) VMware Infrastructure
4 7 (0.40%) Hyper-V
5 6 (0.35%) Virtual Desktop
6 5 (0.29%) VMware ESXi
7 2 (0.12%) vSphere
8 1 (0.058%) BitLocker
8 1 (0.058%) Microsoft App-V
Systems Management
1 18 (1.04%) Kubernetes
2 17 (0.98%) Microsoft Intune
3 10 (0.58%) Single Sign-On
4 7 (0.40%) SCCM
5 6 (0.35%) EMC NetWorker
6 5 (0.29%) Terraform
6 5 (0.29%) vCenter Server
7 3 (0.17%) Prometheus
7 3 (0.17%) Systems Management Server (SMS)
8 2 (0.12%) Active Directory Federation Services
8 2 (0.12%) Ansible
8 2 (0.12%) SCOM
Vendors
1 546 (31.58%) Microsoft
2 417 (24.12%) Salesforce
3 127 (7.35%) SAP
4 100 (5.78%) Google
5 58 (3.35%) Oracle
6 51 (2.95%) Adobe
7 41 (2.37%) HubSpot
8 35 (2.02%) Zoho
9 30 (1.74%) Dell
10 28 (1.62%) ServiceNow
11 24 (1.39%) Facebook
12 19 (1.10%) Siebel
13 18 (1.04%) Instagram
14 13 (0.75%) MuleSoft
14 13 (0.75%) Sage
15 12 (0.69%) Databricks
16 11 (0.64%) Cisco
16 11 (0.64%) VMware
16 11 (0.64%) YouTube
17 10 (0.58%) Pardot