Period
to 17 May 2021

The following table provides summary statistics for permanent job vacancies with a requirement for CRM skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited CRM over the 6 months to 17 May 2021 with a comparison to the same period in the previous 2 years.

Customer Relationship Management (CRM)
UK
6 months to
17 May 2021
Same period 2020 Same period 2019
Rank 114 98 85
Rank change year-on-year -16 -13 -14
Permanent jobs citing CRM 2,588 3,034 5,164
As % of all permanent jobs advertised in the UK 2.87% 3.15% 3.55%
As % of the Processes & Methodologies category 3.09% 3.41% 3.84%
Number of salaries quoted 2,001 2,429 4,056
10th Percentile £31,250 £30,000 £28,000
25th Percentile £38,750 £38,500 £36,000
Median annual salary (50th Percentile) £52,500 £50,000 £50,000
Median % change year-on-year +5.00% - -
75th Percentile £70,000 £68,750 £66,250
90th Percentile £85,000 £86,500 £82,500
UK excluding London median annual salary £45,000 £47,500 £45,000
% change year-on-year -5.26% +5.56% -

CRM is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for process or methodology skills.

All Process and Methodology Skills
UK
Permanent vacancies with a requirement for process or methodology skills 83,718 88,864 134,500
As % of all permanent IT jobs advertised in the UK 92.81% 92.32% 92.41%
Number of salaries quoted 62,249 71,468 106,530
10th Percentile £32,500 £31,250 £30,000
25th Percentile £41,250 £40,000 £37,500
Median annual salary (50th Percentile) £55,000 £55,000 £52,500
Median % change year-on-year - +4.76% +5.00%
75th Percentile £75,000 £73,750 £70,000
90th Percentile £90,000 £90,000 £86,250
UK excluding London median annual salary £48,500 £47,500 £45,000
% change year-on-year +2.11% +5.56% -

CRM
Job Vacancy Trend

Job postings citing CRM as a proportion of all IT jobs advertised.

Job vacancy trend for CRM in the UK

CRM
Salary Trend

3-month moving average salary quoted in jobs citing CRM.

Salary trend for CRM in the UK

CRM
Salary Histogram

Salary distribution for jobs citing CRM over the 6 months to 17 May 2021.

Salary histogram for CRM in the UK

CRM
Top 18 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing CRM within the UK over the 6 months to 17 May 2021. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -17 2,271 £52,500 +5.00% 548
UK excluding London -30 1,235 £45,000 -5.26% 392
London +13 1,087 £65,000 +18.18% 177
Work from Home -28 485 £54,250 -1.36% 141
South East -48 314 £50,000 +5.26% 84
North of England -22 267 £45,000 - 124
Midlands +5 237 £42,500 -9.57% 64
South West -34 191 £41,750 -12.11% 58
West Midlands +19 165 £42,500 +6.25% 42
North West -6 142 £45,000 -5.26% 90
Yorkshire -11 118 £47,500 +8.57% 31
East of England -23 114 £50,000 -9.09% 41
East Midlands -8 70 £45,000 -21.74% 21
Scotland 0 69 £50,000 +11.11% 11
Wales +26 35 £36,154 -14.93% 8
North East -24 7 £42,500 -5.56% 3
Isle of Man - 6 - -
Northern Ireland +3 4 £63,500 +284.85% 2

For the 6 months to 17 May 2021, IT jobs citing CRM also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads with a requirement for CRM.

1 808 (31.22%) Dynamics CRM
2 794 (30.68%) Microsoft
3 781 (30.18%) Agile Software Development
4 707 (27.32%) Social Skills
5 652 (25.19%) SQL
6 555 (21.45%) Finance
7 551 (21.29%) Marketing
8 538 (20.79%) Azure
9 505 (19.51%) Dynamics 365
10 487 (18.82%) JavaScript
11 460 (17.77%) .NET
12 442 (17.08%) Power Platform
13 425 (16.42%) ERP
14 419 (16.19%) Salesforce.com
15 396 (15.30%) Business Intelligence
16 390 (15.07%) C#
17 387 (14.95%) SQL Server
18 343 (13.25%) Analytical Skills
19 335 (12.94%) Project Management
20 323 (12.48%) HTML
21 320 (12.36%) Degree
22 307 (11.86%) SharePoint
23 304 (11.75%) Analytics
24 299 (11.55%) CSS
25 297 (11.48%) Power BI
26 292 (11.28%) DevOps
27 278 (10.74%) Problem-Solving
28 225 (8.69%) SaaS
29 217 (8.38%) Migration
30 216 (8.35%) PowerApps

CRM
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 307 (11.86%) SharePoint
2 112 (4.33%) CMS
3 43 (1.66%) WordPress
4 34 (1.31%) Confluence
4 34 (1.31%) IIS
5 27 (1.04%) EPiServer
5 27 (1.04%) MS Exchange
6 24 (0.93%) Apache
7 23 (0.89%) BizTalk Server
8 22 (0.85%) Sitecore CMS
9 19 (0.73%) Drupal
9 19 (0.73%) Umbraco
10 16 (0.62%) Apache Airflow
10 16 (0.62%) Kentico
11 14 (0.54%) SugarCRM
12 13 (0.50%) SAS
13 11 (0.43%) Oracle SOA Suite
14 10 (0.39%) Apache Spark
15 7 (0.27%) Sitefinity
16 6 (0.23%) Headless CMS
Applications
1 137 (5.29%) Microsoft Office
2 133 (5.14%) Microsoft Excel
3 37 (1.43%) Microsoft PowerPoint
4 33 (1.28%) MS Visio
5 30 (1.16%) Photoshop
6 14 (0.54%) Microsoft Project
7 9 (0.35%) Spreadsheet
8 6 (0.23%) Figma
9 4 (0.15%) Gliffy
9 4 (0.15%) MadCap Flare
10 3 (0.12%) Adobe Illustrator
10 3 (0.12%) Adobe Premiere
11 2 (0.077%) Adobe Creative Suite
11 2 (0.077%) InfoPath
11 2 (0.077%) SPSS
12 1 (0.039%) Acrobat
12 1 (0.039%) Adobe After Effects
12 1 (0.039%) Chatbot
12 1 (0.039%) InDesign
12 1 (0.039%) Mingle
Business Applications
1 808 (31.22%) Dynamics CRM
2 83 (3.21%) Salesforce.com CRM
3 74 (2.86%) NetSuite
4 72 (2.78%) Dynamics AX
5 53 (2.05%) Dynamics NAV
6 21 (0.81%) SAP CRM
7 18 (0.70%) FastStats
8 16 (0.62%) SAP Business One
9 15 (0.58%) Shopify
10 14 (0.54%) Adobe Campaign
11 12 (0.46%) Magento
12 11 (0.43%) Payment Gateway
13 8 (0.31%) Oracle EBS
13 8 (0.31%) Sage 200
13 8 (0.31%) SAP Hybris
14 7 (0.27%) SAP S/4HANA
15 5 (0.19%) Elite 3E
16 4 (0.15%) Advent Portfolio Exchange
16 4 (0.15%) Eloqua
16 4 (0.15%) Sage 50
Cloud Services
1 538 (20.79%) Azure
2 505 (19.51%) Dynamics 365
3 442 (17.08%) Power Platform
4 225 (8.69%) SaaS
5 216 (8.35%) PowerApps
6 214 (8.27%) Microsoft 365
7 144 (5.56%) AWS
8 105 (4.06%) PaaS
8 105 (4.06%) Power Automate
9 80 (3.09%) Azure Logic Apps
10 77 (2.98%) Azure Active Directory
11 73 (2.82%) Serverless
12 71 (2.74%) Azure Service Bus
13 67 (2.59%) Azure App Service
14 66 (2.55%) Azure Service Fabric
15 63 (2.43%) Azure Key Vault
16 62 (2.40%) Azure Storage
17 56 (2.16%) Azure Functions
18 41 (1.58%) Salesforce Sales Cloud
19 37 (1.43%) Google Analytics
Communications & Networking
1 44 (1.70%) Firewall
2 42 (1.62%) WAN
3 34 (1.31%) LAN
4 33 (1.28%) 5G
4 33 (1.28%) Broadband
5 31 (1.20%) DNS
6 27 (1.04%) VPN
7 23 (0.89%) Internet
8 19 (0.73%) TCP/IP
9 18 (0.70%) Intranet
10 16 (0.62%) FTP
11 15 (0.58%) Extranet
11 15 (0.58%) VLAN
11 15 (0.58%) WLAN
12 13 (0.50%) DHCP
12 13 (0.50%) SMS
12 13 (0.50%) VoIP
13 11 (0.43%) SSL
13 11 (0.43%) Wi-Fi
14 10 (0.39%) Cisco Nexus
Database & Business Intelligence
1 387 (14.95%) SQL Server
2 297 (11.48%) Power BI
3 160 (6.18%) SQL Server Reporting Services
4 155 (5.99%) SQL Server Integration Services
5 100 (3.86%) Data Warehouse
6 78 (3.01%) Tableau
7 73 (2.82%) MySQL
8 53 (2.05%) Relational Database
9 45 (1.74%) Big Data
10 28 (1.08%) NoSQL
11 24 (0.93%) SQL Server Analysis Services
12 21 (0.81%) Azure SQL Data Warehouse
13 20 (0.77%) PostgreSQL
14 19 (0.73%) Looker
14 19 (0.73%) SQL Server 2005
14 19 (0.73%) SQL Server 2008
15 18 (0.70%) Crystal Reports
15 18 (0.70%) SQL Server 2014
16 17 (0.66%) QlikView
17 16 (0.62%) Snowflake Schema
Development Applications
1 134 (5.18%) Git (software)
2 111 (4.29%) Team Foundation Server
3 89 (3.44%) JIRA
3 89 (3.44%) Visual Studio
4 75 (2.90%) Visual Studio Team System
5 30 (1.16%) TeamCity
6 24 (0.93%) Jenkins
7 21 (0.81%) Grunt
8 19 (0.73%) CasperJS
8 19 (0.73%) PhantomJS
9 15 (0.58%) webpack
10 13 (0.50%) Eclipse
11 12 (0.46%) Cypress.io
11 12 (0.46%) SQL Server Management Studio (SSMS)
12 9 (0.35%) Octopus Deploy
12 9 (0.35%) Oracle Forms
12 9 (0.35%) Selenium
13 8 (0.31%) Bitbucket
14 6 (0.23%) Postman
14 6 (0.23%) Visual Studio Code
General
1 707 (27.32%) Social Skills
2 555 (21.45%) Finance
3 551 (21.29%) Marketing
4 343 (13.25%) Analytical Skills
5 124 (4.79%) Retail
6 103 (3.98%) Manufacturing
7 101 (3.90%) Organisational Skills
8 91 (3.52%) Banking
8 91 (3.52%) Presentation Skills
9 89 (3.44%) Public Sector
10 81 (3.13%) Telecoms
11 74 (2.86%) Law
12 68 (2.63%) Legal
13 50 (1.93%) Advertising
14 45 (1.74%) Private Banking
15 41 (1.58%) Billing
16 40 (1.55%) Back Office
16 40 (1.55%) Influencing Skills
17 34 (1.31%) Electronics
18 31 (1.20%) Games
Job Titles
1 672 (25.97%) Developer
2 352 (13.60%) Analyst
3 231 (8.93%) Consultant
4 196 (7.57%) Architect
5 161 (6.22%) Senior Developer
6 129 (4.98%) Project Manager
7 120 (4.64%) C# Developer
8 115 (4.44%) Business Analyst
9 103 (3.98%) .NET Developer
10 96 (3.71%) CRM Developer
11 95 (3.67%) Solutions Architect
12 88 (3.40%) IT Manager
13 82 (3.17%) CRM Manager
14 81 (3.13%) Support Analyst
15 77 (2.98%) Applications Support
16 71 (2.74%) Azure Developer
17 69 (2.67%) C# .NET Developer
17 69 (2.67%) Senior C# Developer
18 66 (2.55%) Dynamics CRM Developer
18 66 (2.55%) Senior Manager
Libraries, Frameworks & Software Standards
1 460 (17.77%) .NET
2 323 (12.48%) HTML
3 299 (11.55%) CSS
4 185 (7.15%) Web Services
5 149 (5.76%) .NET Framework
6 147 (5.68%) React
7 141 (5.45%) jQuery
8 134 (5.18%) ASP.NET
9 125 (4.83%) ASP.NET Web API
10 123 (4.75%) REST
11 116 (4.48%) XML
12 114 (4.40%) .NET Core
13 109 (4.21%) HTML5
14 90 (3.48%) Twitter Bootstrap
15 89 (3.44%) SOAP
16 87 (3.36%) Entity Framework
17 58 (2.24%) AngularJS
18 57 (2.20%) Node.js
19 56 (2.16%) JSON
20 45 (1.74%) WCF
Miscellaneous
1 119 (4.60%) User Experience
2 110 (4.25%) Social Media
3 105 (4.06%) Self-Motivation
4 102 (3.94%) Management Information System
5 75 (2.90%) Enterprise Software
6 72 (2.78%) N-Tier
7 55 (2.13%) Mobile App
8 42 (1.62%) Data Structures
9 39 (1.51%) Data Centre
10 35 (1.35%) Reinsurance
11 34 (1.31%) Blog
12 33 (1.28%) Housing Association
13 31 (1.20%) Greenfield Project
14 26 (1.00%) FMCG
15 25 (0.97%) Virtual Team
16 21 (0.81%) Driving Licence
17 20 (0.77%) Analytical Mindset
18 19 (0.73%) Public Cloud
19 18 (0.70%) Video Conferencing
20 17 (0.66%) Life Science
Operating Systems
1 174 (6.72%) Windows
2 83 (3.21%) Linux
3 79 (3.05%) Windows Server
4 41 (1.58%) Windows 10
5 26 (1.00%) Windows Server 2012
6 16 (0.62%) Android
7 11 (0.43%) Windows 7
8 10 (0.39%) SUSE
9 9 (0.35%) Mac OS
9 9 (0.35%) Unix
9 9 (0.35%) Windows Server 2019
10 8 (0.31%) Windows Server 2008
11 7 (0.27%) Apple iOS
12 6 (0.23%) Windows Server 2016
13 5 (0.19%) Ubuntu
14 2 (0.077%) Mac OS X
14 2 (0.077%) Red Hat Enterprise Linux
14 2 (0.077%) Windows Server 2003
15 1 (0.039%) Debian
15 1 (0.039%) VMS
Processes & Methodologies
1 781 (30.18%) Agile Software Development
2 425 (16.42%) ERP
3 396 (15.30%) Business Intelligence
4 335 (12.94%) Project Management
5 304 (11.75%) Analytics
6 292 (11.28%) DevOps
7 278 (10.74%) Problem-Solving
8 217 (8.38%) Migration
9 211 (8.15%) E-Commerce
10 187 (7.23%) Stakeholder Management
11 184 (7.11%) MVC
12 177 (6.84%) Scrum
13 168 (6.49%) OO
14 157 (6.07%) Project Delivery
15 152 (5.87%) Mentoring
16 149 (5.76%) ITIL
17 146 (5.64%) Presales
18 145 (5.60%) Test Automation
19 140 (5.41%) Waterfall
20 135 (5.22%) Continuous Improvement
Programming Languages
1 652 (25.19%) SQL
2 487 (18.82%) JavaScript
3 390 (15.07%) C#
4 144 (5.56%) T-SQL
5 143 (5.53%) PHP
6 124 (4.79%) Java
7 107 (4.13%) PowerShell
8 85 (3.28%) Python
9 63 (2.43%) TypeScript
10 38 (1.47%) Apex Code
11 37 (1.43%) C
12 35 (1.35%) VB
13 20 (0.77%) Ruby
14 19 (0.73%) PL/SQL
14 19 (0.73%) R
15 18 (0.70%) C++
15 18 (0.70%) SOQL
15 18 (0.70%) VB.NET
16 14 (0.54%) Bash Shell
17 12 (0.46%) VBA
Qualifications
1 320 (12.36%) Degree
2 62 (2.40%) Microsoft Certification
3 47 (1.82%) Computer Science Degree
4 42 (1.62%) Security Cleared
5 23 (0.89%) MBA
6 20 (0.77%) PMI Certification
6 20 (0.77%) SC Cleared
7 19 (0.73%) Cisco Certification
7 19 (0.73%) ITIL Certification
8 17 (0.66%) CCNP
9 15 (0.58%) PMP
10 14 (0.54%) PRINCE2 Certification
11 13 (0.50%) ITIL Foundation Certificate
12 12 (0.46%) MCITP
12 12 (0.46%) MCSE
13 10 (0.39%) MCSA
14 9 (0.35%) AAT
14 9 (0.35%) CCNA
14 9 (0.35%) TOGAF Certification
15 8 (0.31%) ACCA
Quality Assurance & Compliance
1 134 (5.18%) QA
2 75 (2.90%) GDPR
3 42 (1.62%) Data Quality
4 41 (1.58%) PMO
5 37 (1.43%) SLA
6 25 (0.97%) ISO/IEC 27001
7 19 (0.73%) GRC
8 13 (0.50%) ISO 9001
9 7 (0.27%) BS25999
9 7 (0.27%) NIST
10 6 (0.23%) NCSC
11 5 (0.19%) Cyber Essentials
11 5 (0.19%) ISO/IEC 20000
12 4 (0.15%) GxP
13 3 (0.12%) PCI DSS
14 2 (0.077%) Basel II
15 1 (0.039%) COBIT
15 1 (0.039%) EMIR
15 1 (0.039%) NIST 800
15 1 (0.039%) Sarbanes-Oxley
System Software
1 75 (2.90%) Active Directory
2 42 (1.62%) Docker
3 34 (1.31%) VMware Infrastructure
4 25 (0.97%) Hyper-V
5 15 (0.58%) vSphere
6 4 (0.15%) Terminal Services
6 4 (0.15%) Virtual Servers
7 3 (0.12%) Virtual Machines
8 2 (0.077%) LXC
8 2 (0.077%) VMware ESXi
8 2 (0.077%) XenApp
8 2 (0.077%) XenDesktop
9 1 (0.039%) HDFS
9 1 (0.039%) Terminal Server
9 1 (0.039%) vCloud
9 1 (0.039%) Virtual Desktop
9 1 (0.039%) VMware NSX
Systems Management
1 81 (3.13%) Terraform
2 70 (2.70%) Opscode Chef
3 18 (0.70%) Kubernetes
4 14 (0.54%) Microsoft Intune
5 12 (0.46%) WSUS
6 9 (0.35%) Puppet
7 6 (0.23%) Ansible
7 6 (0.23%) Cisco CUCM
7 6 (0.23%) Single Sign-On
8 4 (0.15%) Stealthwatch
9 3 (0.12%) Backup Exec
9 3 (0.12%) EMC NetWorker
9 3 (0.12%) Grafana
9 3 (0.12%) Prometheus
10 2 (0.077%) MOM
10 2 (0.077%) Norton AntiVirus
10 2 (0.077%) SCCM
10 2 (0.077%) SCDPM
10 2 (0.077%) vCenter Server
10 2 (0.077%) Wonderware InTouch
Vendors
1 794 (30.68%) Microsoft
2 419 (16.19%) Salesforce.com
3 145 (5.60%) SAP
4 111 (4.29%) Oracle
5 78 (3.01%) Google
6 76 (2.94%) Nintex
7 70 (2.70%) VMware
8 69 (2.67%) Adobe
9 65 (2.51%) JD Edwards
10 48 (1.85%) Sitecore
11 40 (1.55%) Salesforce Marketing Cloud
12 38 (1.47%) Cisco
12 38 (1.47%) HubSpot
13 36 (1.39%) Sage
14 31 (1.20%) IBM
15 29 (1.12%) MuleSoft
16 24 (0.93%) Apple
17 21 (0.81%) Talend
18 20 (0.77%) Informatica
19 19 (0.73%) DoubleClick