Period
to 28 November 2021

The following table provides summary statistics for permanent job vacancies with a requirement for CRM skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited CRM over the 6 months to 28 November 2021 with a comparison to the same period in the previous 2 years.

Customer Relationship Management (CRM)
UK
6 months to
28 Nov 2021
Same period 2020 Same period 2019
Rank 119 109 98
Rank change year-on-year -10 -11 -17
Permanent jobs citing CRM 3,746 1,573 4,302
As % of all permanent jobs advertised in the UK 2.93% 2.90% 3.18%
As % of the Processes & Methodologies category 3.10% 3.12% 3.43%
Number of salaries quoted 2,626 1,273 3,388
10th Percentile £31,250 £31,250 £28,000
25th Percentile £40,000 £38,000 £36,250
Median annual salary (50th Percentile) £55,000 £52,500 £50,000
Median % change year-on-year +4.76% +5.00% +0.01%
75th Percentile £70,000 £71,250 £67,500
90th Percentile £83,750 £83,500 £83,750
UK excluding London median annual salary £50,000 £45,000 £45,000
% change year-on-year +11.11% - +3.45%

CRM is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for process or methodology skills.

All Process and Methodology Skills
UK
Permanent vacancies with a requirement for process or methodology skills 120,756 50,358 125,293
As % of all permanent IT jobs advertised in the UK 94.33% 92.91% 92.58%
Number of salaries quoted 80,054 42,246 100,493
10th Percentile £33,000 £32,500 £30,000
25th Percentile £42,500 £42,000 £38,000
Median annual salary (50th Percentile) £60,000 £55,000 £52,500
Median % change year-on-year +9.09% +4.76% +2.44%
75th Percentile £77,500 £73,750 £71,250
90th Percentile £95,000 £90,000 £87,500
UK excluding London median annual salary £50,000 £49,000 £45,000
% change year-on-year +2.04% +8.89% -

CRM
Job Vacancy Trend

Job postings citing CRM as a proportion of all IT jobs advertised.

Job vacancy trend for CRM in the UK

CRM
Salary Trend

3-month moving average salary quoted in jobs citing CRM.

Salary trend for CRM in the UK

CRM
Salary Histogram

Salary distribution for jobs citing CRM over the 6 months to 28 November 2021.

Salary histogram for CRM in the UK

CRM
Top 18 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing CRM within the UK over the 6 months to 28 November 2021. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -14 3,221 £55,000 +4.76% 752
UK excluding London -1 1,783 £50,000 +11.11% 479
London -9 1,523 £60,000 -7.69% 301
Work from Home +17 976 £55,000 +10.00% 209
North of England +16 478 £50,000 +25.00% 147
South East -59 417 £50,000 +5.26% 106
Midlands +8 353 £52,500 +11.11% 90
West Midlands +13 288 £55,250 +11.06% 61
North West -3 243 £50,000 +11.11% 89
South West +17 221 £45,000 - 50
Yorkshire +8 198 £47,500 +26.67% 38
East of England -27 152 £47,500 +11.76% 54
Scotland +28 140 £50,000 +11.11% 21
East Midlands -41 61 £38,750 -13.89% 28
North East -10 38 £40,000 -5.88% 20
Wales -36 20 £25,000 -33.33% 4
Northern Ireland -38 4 £85,000 - 6
Isle of Man - 4 - - 1

For the 6 months to 28 November 2021, IT jobs citing CRM also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads with a requirement for CRM.

1 1,274 (34.01%) Social Skills
2 1,128 (30.11%) Microsoft
3 958 (25.57%) Agile Software Development
4 856 (22.85%) Finance
5 830 (22.16%) Dynamics CRM
6 825 (22.02%) Salesforce.com
7 795 (21.22%) Marketing
8 779 (20.80%) SQL
9 704 (18.79%) Azure
10 570 (15.22%) ERP
11 563 (15.03%) JavaScript
12 496 (13.24%) .NET
13 472 (12.60%) Analytical Skills
14 469 (12.52%) Dynamics 365
15 467 (12.47%) Project Management
16 466 (12.44%) C#
17 439 (11.72%) Analytics
18 437 (11.67%) Power Platform
19 423 (11.29%) Problem-Solving
20 419 (11.19%) DevOps
21 397 (10.60%) Microsoft 365
22 388 (10.36%) Business Intelligence
23 383 (10.22%) HTML
24 373 (9.96%) AWS
25 364 (9.72%) Degree
26 351 (9.37%) SQL Server
27 346 (9.24%) E-Commerce
28 336 (8.97%) Stakeholder Management
29 322 (8.60%) CSS
30 305 (8.14%) Power BI

CRM
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 276 (7.37%) CMS
2 247 (6.59%) SharePoint
3 127 (3.39%) EPiServer
4 89 (2.38%) Sitecore CMS
5 87 (2.32%) IIS
6 81 (2.16%) Umbraco
7 72 (1.92%) Kentico
8 60 (1.60%) Headless CMS
9 57 (1.52%) Confluence
10 51 (1.36%) WordPress
11 49 (1.31%) SAS
12 37 (0.99%) Drupal
13 25 (0.67%) Elasticsearch
14 24 (0.64%) BizTalk Server
15 23 (0.61%) Adobe Experience Manager
16 18 (0.48%) Apache Spark
16 18 (0.48%) MS Exchange
17 16 (0.43%) SharePoint 2010
17 16 (0.43%) Sitefinity
18 10 (0.27%) WebLogic
Applications
1 256 (6.83%) Microsoft Office
2 201 (5.37%) Microsoft Excel
3 64 (1.71%) Microsoft PowerPoint
4 57 (1.52%) MS Visio
5 30 (0.80%) Microsoft Project
5 30 (0.80%) Spreadsheet
6 15 (0.40%) Chatbot
7 9 (0.24%) Adobe After Effects
7 9 (0.24%) Adobe Premiere
7 9 (0.24%) InVision
8 8 (0.21%) Figma
9 7 (0.19%) Photoshop
9 7 (0.19%) Sketch
10 6 (0.16%) Adobe XD
11 5 (0.13%) Adobe Creative Suite
12 4 (0.11%) Zeplin
13 2 (0.053%) Acrobat
13 2 (0.053%) InDesign
14 1 (0.027%) Adobe Illustrator
14 1 (0.027%) SPSS
Business Applications
1 830 (22.16%) Dynamics CRM
2 190 (5.07%) Salesforce.com CRM
3 100 (2.67%) NetSuite
4 52 (1.39%) Dynamics NAV
5 51 (1.36%) Adobe Campaign
6 40 (1.07%) Dynamics AX
7 36 (0.96%) FastStats
8 29 (0.77%) SAP CRM
9 27 (0.72%) Payment Gateway
10 23 (0.61%) SAP S/4HANA
11 19 (0.51%) Shopify
12 17 (0.45%) Unica
13 15 (0.40%) SAP SD
14 13 (0.35%) Maximo
14 13 (0.35%) Oracle CRM
14 13 (0.35%) Raiser's Edge
15 12 (0.32%) Eloqua
15 12 (0.32%) Magento
16 11 (0.29%) SAP ERP
17 10 (0.27%) SAP Business One
Cloud Services
1 704 (18.79%) Azure
2 469 (12.52%) Dynamics 365
3 437 (11.67%) Power Platform
4 397 (10.60%) Microsoft 365
5 373 (9.96%) AWS
6 296 (7.90%) SaaS
7 154 (4.11%) PowerApps
8 130 (3.47%) Serverless
9 96 (2.56%) Power Automate
10 94 (2.51%) Google Analytics
11 83 (2.22%) Salesforce Service Cloud
12 81 (2.16%) PaaS
13 65 (1.74%) Azure Logic Apps
14 61 (1.63%) IaaS
15 60 (1.60%) Salesforce Sales Cloud
16 58 (1.55%) AWS Lambda
16 58 (1.55%) Azure Active Directory
17 45 (1.20%) Force.com
18 43 (1.15%) Amazon S3
19 38 (1.01%) Veeva
Communications & Networking
1 120 (3.20%) Broadband
2 79 (2.11%) Firewall
3 60 (1.60%) 5G
4 57 (1.52%) DNS
5 48 (1.28%) Internet
6 37 (0.99%) WAN
7 34 (0.91%) SMS
8 32 (0.85%) DHCP
9 31 (0.83%) Intranet
10 30 (0.80%) VPN
11 29 (0.77%) TCP/IP
12 28 (0.75%) LAN
13 22 (0.59%) VLAN
13 22 (0.59%) Wireless
14 18 (0.48%) HTTP
14 18 (0.48%) VoIP
15 16 (0.43%) Network Security
16 14 (0.37%) SSL
17 13 (0.35%) Cisco IOS
18 11 (0.29%) iSCSI
Database & Business Intelligence
1 351 (9.37%) SQL Server
2 305 (8.14%) Power BI
3 149 (3.98%) MySQL
4 148 (3.95%) Tableau
5 131 (3.50%) Data Warehouse
6 113 (3.02%) Relational Database
7 101 (2.70%) SQL Server Integration Services
8 87 (2.32%) SQL Server Reporting Services
9 55 (1.47%) Data Lake
10 51 (1.36%) MongoDB
11 43 (1.15%) PostgreSQL
12 42 (1.12%) NoSQL
13 36 (0.96%) Amazon DynamoDB
13 36 (0.96%) Big Data
13 36 (0.96%) SQL Server Analysis Services
14 27 (0.72%) Crystal Reports
15 26 (0.69%) Data Mining
16 22 (0.59%) Azure SQL Database
17 20 (0.53%) Amazon RDS
17 20 (0.53%) Amazon Redshift
Development Applications
1 177 (4.73%) Git (software)
2 175 (4.67%) JIRA
3 107 (2.86%) Visual Studio
4 55 (1.47%) ReSharper
5 47 (1.25%) Team Foundation Server
6 35 (0.93%) Jenkins
7 20 (0.53%) Bitbucket
8 14 (0.37%) webpack
9 13 (0.35%) Eclipse
10 11 (0.29%) Zephyr
11 10 (0.27%) Cucumber
11 10 (0.27%) gulp
11 10 (0.27%) Selenium
11 10 (0.27%) Subversion
12 9 (0.24%) Visual Studio Team System
12 9 (0.24%) YouTrack
13 8 (0.21%) Maven
14 7 (0.19%) Octopus Deploy
14 7 (0.19%) Postman
14 7 (0.19%) SQL Server Management Studio (SSMS)
General
1 1,274 (34.01%) Social Skills
2 856 (22.85%) Finance
3 795 (21.22%) Marketing
4 472 (12.60%) Analytical Skills
5 293 (7.82%) Retail
6 184 (4.91%) Presentation Skills
7 174 (4.64%) Manufacturing
8 134 (3.58%) Organisational Skills
9 115 (3.07%) Legal
10 112 (2.99%) Advertising
11 108 (2.88%) Billing
12 103 (2.75%) Telecoms
13 99 (2.64%) Public Sector
14 98 (2.62%) Law
15 96 (2.56%) Games
16 92 (2.46%) Influencing Skills
17 86 (2.30%) Pharmaceutical
18 80 (2.14%) Inclusion and Diversity
19 78 (2.08%) Banking
20 74 (1.98%) Back Office
Job Titles
1 656 (17.51%) Developer
2 532 (14.20%) Analyst
3 415 (11.08%) Architect
4 281 (7.50%) Consultant
5 211 (5.63%) Business Analyst
6 192 (5.13%) Solutions Architect
7 159 (4.24%) Project Manager
8 139 (3.71%) Senior Developer
9 124 (3.31%) Administrator
10 113 (3.02%) Applications Support
11 111 (2.96%) CRM Manager
12 109 (2.91%) .NET Developer
13 104 (2.78%) IT Manager
14 103 (2.75%) Salesforce Developer
15 96 (2.56%) Software Developer
16 89 (2.38%) Senior Manager
17 85 (2.27%) Support Analyst
18 84 (2.24%) CRM Analyst
19 81 (2.16%) Product Owner
20 78 (2.08%) Senior Analyst
Libraries, Frameworks & Software Standards
1 496 (13.24%) .NET
2 383 (10.22%) HTML
3 322 (8.60%) CSS
4 248 (6.62%) Web Services
5 167 (4.46%) ASP.NET
6 150 (4.00%) REST
7 124 (3.31%) React
8 119 (3.18%) HTML5
9 117 (3.12%) .NET Core
10 83 (2.22%) XML
11 79 (2.11%) CSS3
12 70 (1.87%) SOAP
13 68 (1.82%) JSON
14 67 (1.79%) jQuery
15 65 (1.74%) AngularJS
16 63 (1.68%) Node.js
17 59 (1.58%) RESTful
18 56 (1.49%) .NET Framework
19 55 (1.47%) Laravel
20 54 (1.44%) Visualforce
Miscellaneous
1 249 (6.65%) Social Media
2 226 (6.03%) User Experience
3 160 (4.27%) Management Information System
4 132 (3.52%) Self-Motivation
5 131 (3.50%) Mobile App
6 130 (3.47%) Enterprise Software
7 88 (2.35%) Marketing Technology
8 72 (1.92%) Data Centre
9 57 (1.52%) Life Science
10 53 (1.41%) Greenfield Project
11 52 (1.39%) Data Structures
12 50 (1.33%) FMCG
13 43 (1.15%) Virtual Team
14 32 (0.85%) Acoustics
14 32 (0.85%) Digital Media
14 32 (0.85%) Driving Licence
15 26 (0.69%) Legacy Systems
16 25 (0.67%) Blog
16 25 (0.67%) Public Cloud
17 24 (0.64%) Algorithms
Operating Systems
1 285 (7.61%) Windows
2 149 (3.98%) Windows Server
3 121 (3.23%) Linux
4 34 (0.91%) Android
5 33 (0.88%) Windows 10
6 27 (0.72%) Apple iOS
7 19 (0.51%) Unix
8 15 (0.40%) Windows Server 2012
9 11 (0.29%) Windows 7
10 9 (0.24%) VMS
11 6 (0.16%) Red Hat Enterprise Linux
11 6 (0.16%) Windows 8
11 6 (0.16%) Windows Server 2016
11 6 (0.16%) Windows Server 2019
12 4 (0.11%) Mac OS
12 4 (0.11%) SUSE
13 2 (0.053%) Windows Server 2008
14 1 (0.027%) Ubuntu
14 1 (0.027%) Windows 2000
14 1 (0.027%) Windows XP
Processes & Methodologies
1 958 (25.57%) Agile Software Development
2 570 (15.22%) ERP
3 467 (12.47%) Project Management
4 439 (11.72%) Analytics
5 423 (11.29%) Problem-Solving
6 419 (11.19%) DevOps
7 388 (10.36%) Business Intelligence
8 346 (9.24%) E-Commerce
9 336 (8.97%) Stakeholder Management
10 277 (7.39%) Project Delivery
11 259 (6.91%) Migration
12 258 (6.89%) Scrum
13 240 (6.41%) Mentoring
14 219 (5.85%) Business Analysis
15 215 (5.74%) User Stories
16 212 (5.66%) Workflow
17 201 (5.37%) MVC
17 201 (5.37%) Requirements Gathering
18 200 (5.34%) Continuous Improvement
19 192 (5.13%) Service Delivery
Programming Languages
1 779 (20.80%) SQL
2 563 (15.03%) JavaScript
3 466 (12.44%) C#
4 232 (6.19%) Java
5 215 (5.74%) Python
6 176 (4.70%) PHP
7 81 (2.16%) R
8 79 (2.11%) PowerShell
8 79 (2.11%) VB.NET
9 77 (2.06%) Apex Code
9 77 (2.06%) C++
10 70 (1.87%) Ruby
11 69 (1.84%) TypeScript
12 64 (1.71%) Scala
12 64 (1.71%) T-SQL
13 63 (1.68%) Kotlin
13 63 (1.68%) MATLAB
14 62 (1.66%) C
15 54 (1.44%) Perl
16 53 (1.41%) Apple Swift
Qualifications
1 364 (9.72%) Degree
2 80 (2.14%) Microsoft Certification
3 55 (1.47%) Computer Science Degree
4 35 (0.93%) Security Cleared
5 28 (0.75%) Cisco Certification
6 27 (0.72%) AWS Certification
7 25 (0.67%) PMI Certification
8 24 (0.64%) ITIL Certification
9 21 (0.56%) CCNA
10 20 (0.53%) PMP
11 19 (0.51%) PRINCE2 Certification
12 18 (0.48%) MCSE
13 16 (0.43%) Master's Degree
13 16 (0.43%) PhD
14 15 (0.40%) ISEB
15 14 (0.37%) ACCA
16 13 (0.35%) CIMA
17 12 (0.32%) AAT
18 11 (0.29%) CISA
18 11 (0.29%) MCSA
Quality Assurance & Compliance
1 144 (3.84%) QA
2 109 (2.91%) GDPR
3 92 (2.46%) Accessibility
4 79 (2.11%) SLA
5 65 (1.74%) Data Quality
6 53 (1.41%) PMO
7 52 (1.39%) ISO/IEC 27001
8 25 (0.67%) PCI DSS
9 15 (0.40%) Cyber Essentials
10 13 (0.35%) Sarbanes-Oxley
11 10 (0.27%) COBIT
12 8 (0.21%) ISO/IEC 27002 (supersedes ISO/IEC 17799)
13 5 (0.13%) GxP
14 4 (0.11%) SOC 2
15 3 (0.080%) Actionable Recommendations
16 2 (0.053%) Good Clinical Practice
16 2 (0.053%) HL7
16 2 (0.053%) NCSC
16 2 (0.053%) PSD2
17 1 (0.027%) NIST
System Software
1 169 (4.51%) Active Directory
2 62 (1.66%) Docker
3 46 (1.23%) Hyper-V
4 27 (0.72%) VMware Infrastructure
5 6 (0.16%) Virtual Desktop
5 6 (0.16%) Virtual Machines
5 6 (0.16%) vSphere
6 4 (0.11%) iptables
6 4 (0.11%) vCloud
7 3 (0.080%) BitLocker
7 3 (0.080%) Firmware
8 2 (0.053%) VMware ESXi
8 2 (0.053%) VMware NSX
9 1 (0.027%) EMC RecoverPoint
9 1 (0.027%) LXC
9 1 (0.027%) NFS
9 1 (0.027%) Shibboleth
Systems Management
1 65 (1.74%) Kubernetes
2 53 (1.41%) Terraform
3 22 (0.59%) Single Sign-On
4 21 (0.56%) WSUS
5 19 (0.51%) Microsoft Intune
5 19 (0.51%) SCCM
6 15 (0.40%) Active Directory Federation Services
7 14 (0.37%) Ansible
8 13 (0.35%) Grafana
9 11 (0.29%) Opscode Chef
10 8 (0.21%) Prometheus
10 8 (0.21%) Puppet
11 5 (0.13%) Control-M
12 3 (0.080%) Backup Exec
12 3 (0.080%) EMC NetWorker
12 3 (0.080%) Symantec Endpoint Protection
13 2 (0.053%) CASB
13 2 (0.053%) PaperCut
13 2 (0.053%) vCenter Server
14 1 (0.027%) SafeCom
Vendors
1 1,128 (30.11%) Microsoft
2 825 (22.02%) Salesforce.com
3 209 (5.58%) Adobe
4 189 (5.05%) SAP
5 184 (4.91%) Google
6 166 (4.43%) Oracle
7 106 (2.83%) Sitecore
8 71 (1.90%) VMware
9 66 (1.76%) JD Edwards
10 55 (1.47%) IBM
11 53 (1.41%) Salesforce Marketing Cloud
12 52 (1.39%) Apple
13 51 (1.36%) HubSpot
14 44 (1.17%) Cisco
15 43 (1.15%) Sage
16 41 (1.09%) MuleSoft
17 31 (0.83%) ServiceNow
18 29 (0.77%) Apteco
18 29 (0.77%) Workday
19 28 (0.75%) Atlassian