Customer Relationship Management (CRM)
UK

The following table provides summary statistics for permanent job vacancies with a requirement for CRM skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited CRM over the 6 months to 24 May 2024 with a comparison to the same period in the previous 2 years.

6 months to
24 May 2024
Same period 2023 Same period 2022
Rank 81 112 164
Rank change year-on-year +31 +52 -44
Permanent jobs citing CRM 3,222 2,978 4,286
As % of all permanent jobs advertised in the UK 3.18% 3.04% 2.61%
As % of the Processes & Methodologies category 3.76% 3.18% 2.73%
Number of salaries quoted 2,411 1,935 2,690
10th Percentile £26,250 £35,435 £31,250
25th Percentile £35,235 £44,750 £41,250
Median annual salary (50th Percentile) £51,000 £57,500 £55,000
Median % change year-on-year -11.30% +4.55% +4.76%
75th Percentile £67,500 £76,250 £72,500
90th Percentile £83,750 £91,250 £90,000
UK excluding London median annual salary £47,500 £52,500 £49,250
% change year-on-year -9.52% +6.60% +9.44%

All Process and Methodology Skills
UK

CRM is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for process or methodology skills.

Permanent vacancies with a requirement for process or methodology skills 85,719 93,735 157,244
As % of all permanent jobs advertised in the UK 84.61% 95.58% 95.84%
Number of salaries quoted 60,185 55,235 82,763
10th Percentile £29,250 £34,000 £33,500
25th Percentile £40,000 £45,000 £43,750
Median annual salary (50th Percentile) £55,000 £61,000 £60,000
Median % change year-on-year -9.84% +1.67% +9.09%
75th Percentile £72,500 £81,250 £80,000
90th Percentile £92,500 £100,000 £96,250
UK excluding London median annual salary £50,000 £55,000 £52,500
% change year-on-year -9.09% +4.76% +9.38%

CRM
Job Vacancy Trend

Job postings citing CRM as a proportion of all IT jobs advertised.

Job vacancy trend for CRM in the UK

CRM
Salary Trend

3-month moving average salary quoted in jobs citing CRM.

Salary trend for CRM in the UK

CRM
Salary Histogram

Salary distribution for jobs citing CRM over the 6 months to 24 May 2024.

Salary histogram for CRM in the UK

CRM
Top 18 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing CRM within the UK over the 6 months to 24 May 2024. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
England +33 2,876 £50,800 -11.65% 1,546
UK excluding London +45 2,156 £47,500 -9.52% 1,119
Work from Home +14 1,307 £54,172 -5.79% 721
London +20 857 £60,000 -7.69% 554
South East +11 609 £48,250 -3.50% 385
North of England +62 528 £47,500 -9.52% 306
Midlands +55 433 £40,060 -15.66% 200
North West +69 315 £47,500 -13.64% 184
West Midlands +59 311 £41,280 -8.27% 109
East of England +57 215 £47,500 -17.39% 98
South West +8 206 £50,000 - 83
Yorkshire +37 166 £46,500 -7.00% 93
Scotland -17 129 £50,000 +0.32% 29
East Midlands +39 120 £37,500 -24.96% 86
North East +31 49 £57,500 +25.68% 32
Wales 0 30 £57,500 +25.00% 24
Northern Ireland -2 6 £68,750 +7.42% 20
Channel Islands - 4 £67,500 - 1

CRM
Co-occurring Skills and Capabilities by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 209 (6.49%) SharePoint
2 124 (3.85%) CMS
3 61 (1.89%) Microsoft Exchange
4 51 (1.58%) IIS
4 51 (1.58%) Umbraco
5 47 (1.46%) Kentico
6 41 (1.27%) Headless CMS
7 39 (1.21%) Sitecore CMS
8 34 (1.06%) WordPress
9 22 (0.68%) Confluence
10 12 (0.37%) SAS
11 11 (0.34%) Apache Spark
11 11 (0.34%) Oracle Workflow
12 8 (0.25%) BizTalk Server
13 7 (0.22%) Appian
14 5 (0.16%) nginx
15 4 (0.12%) Apache
15 4 (0.12%) Blackberry Enterprise Server
16 3 (0.093%) Apache Airflow
16 3 (0.093%) Smallworld
Applications
1 286 (8.88%) Microsoft Office
2 226 (7.01%) Microsoft Excel
3 70 (2.17%) Microsoft PowerPoint
4 34 (1.06%) Spreadsheet
5 30 (0.93%) MS Visio
6 19 (0.59%) Trello
7 17 (0.53%) Microsoft Project
8 8 (0.25%) Photoshop
9 4 (0.12%) Adobe Creative Suite
10 3 (0.093%) AutoCAD
10 3 (0.093%) Chatbot
10 3 (0.093%) SPSS
11 1 (0.031%) Camtasia
11 1 (0.031%) Notion
Business Applications
1 831 (25.79%) Dynamics CRM
2 142 (4.41%) Salesforce CRM
3 46 (1.43%) Dynamics NAV
4 41 (1.27%) NetSuite
4 41 (1.27%) Siebel CRM
5 25 (0.78%) Dynamics AX
6 17 (0.53%) Raiser’s Edge
7 16 (0.50%) Adobe Campaign
7 16 (0.50%) SAP CRM
8 15 (0.47%) SAP S/4HANA
9 14 (0.43%) PlanetPress Connect
9 14 (0.43%) Sage 200
9 14 (0.43%) Shopify
10 11 (0.34%) NEC Housing
11 10 (0.31%) Dynamics GP
12 9 (0.28%) SAP CX
13 8 (0.25%) Sage 50
13 8 (0.25%) SAP SD
14 7 (0.22%) Magento
14 7 (0.22%) Oracle EBS
Cloud Services
1 746 (23.15%) Azure
2 622 (19.30%) Dynamics 365
3 576 (17.88%) Power Platform
4 238 (7.39%) Entra ID
5 225 (6.98%) Power Automate
6 209 (6.49%) Microsoft 365
7 207 (6.42%) PowerApps
8 154 (4.78%) Azure DevOps
9 124 (3.85%) SaaS
10 120 (3.72%) AWS
11 44 (1.37%) Google Analytics
12 43 (1.33%) Serverless
13 41 (1.27%) Kontent
14 38 (1.18%) Salesforce Service Cloud
15 35 (1.09%) GCP
16 28 (0.87%) Azure Logic Apps
17 22 (0.68%) Azure Functions
18 20 (0.62%) OneDrive
18 20 (0.62%) Zapier
19 18 (0.56%) WhatsApp
Communications & Networking
1 218 (6.77%) Broadband
2 210 (6.52%) 5G
3 39 (1.21%) LAN
3 39 (1.21%) WAN
4 36 (1.12%) FTP
5 31 (0.96%) Wireless
6 25 (0.78%) HTTP
6 25 (0.78%) VoIP
7 24 (0.74%) Unified Communications
8 22 (0.68%) DNS
9 20 (0.62%) TCP/IP
10 19 (0.59%) Intranet
10 19 (0.59%) SMS
11 16 (0.50%) SAN
12 15 (0.47%) Remote Desktop
13 14 (0.43%) Network Security
14 13 (0.40%) DHCP
15 11 (0.34%) Firewall
16 10 (0.31%) Internet
16 10 (0.31%) Wi-Fi
Database & Business Intelligence
1 308 (9.56%) Power BI
2 206 (6.39%) SQL Server
3 79 (2.45%) Power Query
4 67 (2.08%) MySQL
5 64 (1.99%) Data Warehouse
6 63 (1.96%) SQL Server Reporting Services
7 52 (1.61%) SQL Server Integration Services
8 42 (1.30%) Data Lake
9 34 (1.06%) Oracle BI EE
9 34 (1.06%) Siebel EIM
9 34 (1.06%) Tableau
10 29 (0.90%) NoSQL
11 22 (0.68%) Relational Database
12 21 (0.65%) GIS
13 19 (0.59%) PostgreSQL
14 18 (0.56%) Azure SQL Database
15 17 (0.53%) Crystal Reports
16 13 (0.40%) DynamoDB
17 12 (0.37%) SQL Server Analysis Services
18 11 (0.34%) Big Data
Development Applications
1 123 (3.82%) JIRA
2 81 (2.51%) Git
3 35 (1.09%) Visual Studio
4 28 (0.87%) SQL Server Management Studio (SSMS)
5 20 (0.62%) Team Foundation Server
6 14 (0.43%) GitLab
7 7 (0.22%) Oracle APEX
8 6 (0.19%) Eclipse
9 4 (0.12%) ESLint
9 4 (0.12%) IntelliJ
9 4 (0.12%) NUnit
9 4 (0.12%) SpecFlow
10 3 (0.093%) Jenkins
10 3 (0.093%) Oracle Forms
11 2 (0.062%) Bitbucket
11 2 (0.062%) Hudson
11 2 (0.062%) MSTest
11 2 (0.062%) Postman
11 2 (0.062%) Selenium
11 2 (0.062%) TeamCity
General
1 1,003 (31.13%) Social Skills
2 625 (19.40%) Analytical Skills
3 619 (19.21%) Finance
4 576 (17.88%) Marketing
5 310 (9.62%) Inclusion and Diversity
6 194 (6.02%) Retail
7 148 (4.59%) Law
8 135 (4.19%) Public Sector
9 125 (3.88%) Manufacturing
9 125 (3.88%) Presentation Skills
10 114 (3.54%) Organisational Skills
11 96 (2.98%) Telecoms
12 88 (2.73%) Legal
13 44 (1.37%) Back Office
13 44 (1.37%) Billing
14 41 (1.27%) Publishing
15 36 (1.12%) Brand Awareness
16 35 (1.09%) Aerospace
16 35 (1.09%) Influencing Skills
17 29 (0.90%) Banking
Job Titles
1 508 (15.77%) Developer
2 498 (15.46%) Senior
3 316 (9.81%) Analyst
4 223 (6.92%) Business Manager
5 216 (6.70%) Consultant
6 213 (6.61%) Architect
6 213 (6.61%) Technical Specialist
7 210 (6.52%) Linux Specialist
8 203 (6.30%) Development Manager
8 203 (6.30%) Lead
9 191 (5.93%) Business Development Manager
10 168 (5.21%) Project Manager
11 135 (4.19%) Senior Developer
12 129 (4.00%) Senior Data Warehouse Specialist
13 127 (3.94%) Senior Linux Specialist
13 127 (3.94%) Senior Technical Specialist
13 127 (3.94%) Senior Unix Technical Specialist
14 119 (3.69%) Solutions Architect
15 103 (3.20%) Dynamics 365 Developer
16 96 (2.98%) Dynamics 365 Consultant
Libraries, Frameworks & Software Standards
1 277 (8.60%) .NET
2 199 (6.18%) HTML
3 172 (5.34%) CSS
4 95 (2.95%) .NET Framework
5 92 (2.86%) .NET Core
6 91 (2.82%) React
7 83 (2.58%) Web Services
8 72 (2.23%) ASP.NET
9 70 (2.17%) REST
10 68 (2.11%) XML
11 56 (1.74%) RESTful
12 55 (1.71%) JSON
13 50 (1.55%) ASP.NET MVC
14 49 (1.52%) jQuery
15 46 (1.43%) Laravel
16 39 (1.21%) Next.js
17 36 (1.12%) Lightning Web Components
17 36 (1.12%) Vue
18 35 (1.09%) HTML5 Canvas
19 34 (1.06%) HTML5
Miscellaneous
1 305 (9.47%) Social Media
2 230 (7.14%) Self-Motivation
3 191 (5.93%) Management Information System
4 117 (3.63%) Driving Licence
5 113 (3.51%) Product Ownership
6 91 (2.82%) Enterprise Software
7 58 (1.80%) Onboarding
8 49 (1.52%) Low-Code
9 45 (1.40%) Mobile App
10 44 (1.37%) Replication
11 28 (0.87%) Virtual Team
12 25 (0.78%) Team-Oriented Environment
13 24 (0.74%) Greenfield Project
14 22 (0.68%) Legacy Systems
14 22 (0.68%) Marketing Technology
15 19 (0.59%) FMCG
15 19 (0.59%) Foreign Exchange (FX)
15 19 (0.59%) Housing Association
15 19 (0.59%) NHS
15 19 (0.59%) Renewable Energy
Operating Systems
1 255 (7.91%) Linux
2 212 (6.58%) Ubuntu
3 135 (4.19%) Windows
4 45 (1.40%) Windows Server
5 30 (0.93%) Windows 10
6 16 (0.50%) Android
7 11 (0.34%) Windows 7
8 9 (0.28%) Windows Phone
9 7 (0.22%) Apple iOS
10 6 (0.19%) Windows Server 2012
10 6 (0.19%) Windows Server 2019
11 5 (0.16%) Mac OS
12 4 (0.12%) Windows Server 2016
13 3 (0.093%) Unix
13 3 (0.093%) Windows Server 2008
14 2 (0.062%) AIX
14 2 (0.062%) Oracle Linux
Processes & Methodologies
1 609 (18.90%) Agile
2 562 (17.44%) Problem-Solving
3 462 (14.34%) Customer Service
4 423 (13.13%) ERP
5 397 (12.32%) Project Management
6 349 (10.83%) Business Intelligence
7 337 (10.46%) Business Development
8 311 (9.65%) Artificial Intelligence
9 288 (8.94%) DevOps
10 285 (8.85%) Cybersecurity
11 275 (8.54%) IT Strategy
12 239 (7.42%) Technology Strategy
13 223 (6.92%) Continuous Improvement
14 209 (6.49%) Analytics
14 209 (6.49%) Roadmaps
15 195 (6.05%) Project Delivery
16 186 (5.77%) B2B
17 182 (5.65%) Stakeholder Management
18 172 (5.34%) Decision-Making
19 169 (5.25%) Scrum
Programming Languages
1 469 (14.56%) SQL
2 311 (9.65%) JavaScript
3 294 (9.12%) C#
4 216 (6.70%) Bash
5 91 (2.82%) Python
6 81 (2.51%) PHP
7 75 (2.33%) T-SQL
8 65 (2.02%) Java
9 41 (1.27%) Apex Code
10 35 (1.09%) PowerShell
11 31 (0.96%) PL/SQL
12 28 (0.87%) R
13 26 (0.81%) C
13 26 (0.81%) TypeScript
14 15 (0.47%) VB.NET
15 11 (0.34%) Kotlin
16 10 (0.31%) Data Analysis Expressions
17 8 (0.25%) SOQL
18 5 (0.16%) Formula Language
19 4 (0.12%) ABAP
Qualifications
1 513 (15.92%) Degree
2 90 (2.79%) Computer Science Degree
3 69 (2.14%) Security Cleared
4 57 (1.77%) SC Cleared
5 47 (1.46%) Microsoft Certification
6 39 (1.21%) DBS Check
7 19 (0.59%) PMI Certification
8 16 (0.50%) PRINCE2 Practitioner
9 14 (0.43%) HND
10 13 (0.40%) Master's Degree
11 11 (0.34%) APMP
11 11 (0.34%) ITIL Certification
11 11 (0.34%) PMP
12 9 (0.28%) Azure Certification
12 9 (0.28%) BPSS Clearance
13 7 (0.22%) CCNA
13 7 (0.22%) Cisco Certification
13 7 (0.22%) ISTQB
13 7 (0.22%) MCSE
13 7 (0.22%) Postgraduate
Quality Assurance & Compliance
1 110 (3.41%) QA
2 106 (3.29%) SLA
3 87 (2.70%) GDPR
4 54 (1.68%) Data Quality
5 43 (1.33%) Accessibility
6 28 (0.87%) PMO
7 23 (0.71%) ISO/IEC 27001
8 22 (0.68%) ISO 9001
9 13 (0.40%) Cyber Essentials
10 8 (0.25%) Actionable Recommendations
11 5 (0.16%) PCI DSS
12 4 (0.12%) COBIT
12 4 (0.12%) PSD2
13 3 (0.093%) ISO 14001
13 3 (0.093%) PMBOK
14 2 (0.062%) Disclosure Scotland
14 2 (0.062%) ISO 9000
14 2 (0.062%) NIST
15 1 (0.031%) GRC
15 1 (0.031%) NIST 800
System Software
1 304 (9.44%) Active Directory
2 23 (0.71%) VMware Infrastructure
3 16 (0.50%) Docker
4 11 (0.34%) Hyper-V
5 9 (0.28%) Terminal Services
6 8 (0.25%) Firmware
7 7 (0.22%) vSphere
8 5 (0.16%) Virtual Machines
9 4 (0.12%) VMware ESXi
10 3 (0.093%) Virtual Servers
11 1 (0.031%) XenApp
Systems Management
1 220 (6.83%) Microsoft Intune
2 210 (6.52%) Jamf Pro
3 9 (0.28%) AirWatch
4 8 (0.25%) Active Directory Federation Services
5 6 (0.19%) CloudHub
5 6 (0.19%) Kubernetes
5 6 (0.19%) Systems Management Server (SMS)
6 5 (0.16%) Autotask
6 5 (0.16%) Rancher
7 4 (0.12%) Cacti
8 3 (0.093%) Galera Cluster
8 3 (0.093%) Single Sign-On
8 3 (0.093%) vCenter Server
9 2 (0.062%) CASB
9 2 (0.062%) PaperCut
9 2 (0.062%) Terraform
10 1 (0.031%) Core Impact
10 1 (0.031%) Microsoft Clustering
10 1 (0.031%) SafeCom
10 1 (0.031%) SCCM
Vendors
1 1,381 (42.86%) Microsoft
2 440 (13.66%) Salesforce
3 210 (6.52%) CyberArk
3 210 (6.52%) Tanium
4 171 (5.31%) SAP
5 109 (3.38%) Oracle
6 88 (2.73%) Google
7 51 (1.58%) Adobe
8 48 (1.49%) HubSpot
9 43 (1.33%) Siebel
10 42 (1.30%) Sitecore
11 37 (1.15%) Cisco
11 37 (1.15%) Optimizely
12 36 (1.12%) Sage
13 28 (0.87%) VMware
14 26 (0.81%) IFS
15 24 (0.74%) Facebook
16 20 (0.62%) Databricks
17 19 (0.59%) Fortinet
17 19 (0.59%) Juniper