Customer Relationship Management (CRM)
UK

The table below provides summary statistics for permanent job vacancies requiring CRM skills. It includes a benchmarking guide to the annual salaries offered in vacancies that cited CRM over the 6 months leading up to 26 July 2024, comparing them to the same period in the previous two years.

6 months to
26 Jul 2024
Same period 2023 Same period 2022
Rank 78 104 156
Rank change year-on-year +26 +52 -27
Permanent jobs citing CRM 2,752 2,586 4,715
As % of all permanent jobs advertised in the UK 3.05% 3.20% 2.69%
As % of the Processes & Methodologies category 3.72% 3.36% 2.79%
Number of salaries quoted 1,982 1,755 2,961
10th Percentile £27,525 £33,850 £31,250
25th Percentile £36,250 £42,625 £41,250
Median annual salary (50th Percentile) £52,501 £57,500 £55,000
Median % change year-on-year -8.69% +4.55% +4.76%
75th Percentile £70,000 £72,500 £71,250
90th Percentile £87,000 £87,500 £88,750
UK excluding London median annual salary £47,500 £50,000 £50,000
% change year-on-year -5.00% - +11.11%

All Process and Methodology Skills
UK

CRM falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring process or methodology skills.

Permanent vacancies with a requirement for process or methodology skills 73,969 76,929 168,958
As % of all permanent jobs advertised in the UK 81.84% 95.34% 96.40%
Number of salaries quoted 48,628 50,249 85,709
10th Percentile £30,000 £33,750 £33,750
25th Percentile £40,000 £45,000 £44,250
Median annual salary (50th Percentile) £55,000 £60,000 £60,000
Median % change year-on-year -8.33% - +9.09%
75th Percentile £73,750 £80,000 £80,000
90th Percentile £93,750 £100,000 £96,250
UK excluding London median annual salary £50,000 £55,000 £52,500
% change year-on-year -9.09% +4.76% +6.06%

CRM
Job Vacancy Trend

Job postings citing CRM as a proportion of all IT jobs advertised.

Job vacancy trend for CRM in the UK

CRM
Salary Trend

3-month moving average salary quoted in jobs citing CRM.

Salary trend for CRM in the UK

CRM
Salary Histogram

Salary distribution for jobs citing CRM over the 6 months to 26 July 2024.

Salary histogram for CRM in the UK

CRM
Top 18 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing CRM within the UK over the 6 months to 26 July 2024. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
England +33 2,462 £52,500 -8.70% 631
UK excluding London +29 1,815 £47,500 -5.00% 541
Work from Home +13 1,135 £53,500 -2.73% 327
London +17 771 £62,500 -1.34% 164
South East +13 485 £52,500 +7.83% 164
North of England +38 441 £50,000 -4.76% 120
Midlands +14 376 £42,500 -10.53% 108
West Midlands +23 273 £40,060 -15.66% 73
North West +32 270 £51,000 -7.27% 71
East of England +54 179 £51,641 -10.19% 53
South West +9 179 £50,750 -3.33% 69
Scotland -12 120 £48,750 +2.77% 18
Yorkshire +20 119 £52,500 +5.00% 43
East Midlands +1 101 £44,100 -11.80% 37
North East +30 52 £37,500 -16.67% 11
Wales +7 28 £50,000 +15.24% 15
Northern Ireland -13 4 £80,000 +6.67% 25
Channel Islands - 3 £67,500 -

CRM
Co-occurring Skills and Capabilities by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 137 (4.98%) SharePoint
2 104 (3.78%) CMS
3 47 (1.71%) Microsoft Exchange
4 42 (1.53%) Umbraco
5 35 (1.27%) Kentico
6 34 (1.24%) IIS
7 29 (1.05%) Sitecore CMS
8 28 (1.02%) Headless CMS
9 24 (0.87%) WordPress
10 19 (0.69%) Confluence
11 9 (0.33%) Oracle Workflow
12 8 (0.29%) SAS
13 7 (0.25%) Appian
14 6 (0.22%) BizTalk Server
15 5 (0.18%) nginx
16 4 (0.15%) Apache Spark
17 3 (0.11%) Adobe Experience Manager
18 2 (0.073%) Apache
18 2 (0.073%) ArcGIS
19 1 (0.036%) NetWeaver
Applications
1 285 (10.36%) Microsoft Office
2 195 (7.09%) Microsoft Excel
3 59 (2.14%) Microsoft PowerPoint
4 24 (0.87%) MS Visio
5 22 (0.80%) Microsoft Project
6 14 (0.51%) Trello
7 13 (0.47%) Spreadsheet
8 4 (0.15%) Chatbot
9 3 (0.11%) Adobe Creative Suite
9 3 (0.11%) SPSS
10 2 (0.073%) Photoshop
11 1 (0.036%) Adobe Captivate
11 1 (0.036%) Adobe Illustrator
11 1 (0.036%) Camtasia
11 1 (0.036%) InDesign
Business Applications
1 752 (27.33%) Dynamics CRM
2 131 (4.76%) Salesforce CRM
3 36 (1.31%) Dynamics NAV
3 36 (1.31%) Siebel CRM
4 22 (0.80%) NetSuite
5 16 (0.58%) Dynamics AX
5 16 (0.58%) SAP ERP
6 15 (0.55%) Adobe Campaign
7 12 (0.44%) Sage 200
7 12 (0.44%) SAP SD
8 11 (0.40%) Raiser’s Edge
8 11 (0.40%) SAP S/4HANA
9 9 (0.33%) NEC Housing
10 8 (0.29%) SAP CRM
11 6 (0.22%) Oracle EBS
11 6 (0.22%) Sage 500
11 6 (0.22%) Sage X3
11 6 (0.22%) Shopify
12 5 (0.18%) Payment Gateway
12 5 (0.18%) Sage CRM
Cloud Services
1 666 (24.20%) Azure
2 597 (21.69%) Dynamics 365
3 457 (16.61%) Power Platform
4 230 (8.36%) Entra ID
5 205 (7.45%) Power Automate
6 187 (6.80%) PowerApps
7 163 (5.92%) Microsoft 365
8 134 (4.87%) Azure DevOps
9 116 (4.22%) SaaS
10 92 (3.34%) AWS
11 43 (1.56%) Serverless
12 38 (1.38%) PaaS
13 35 (1.27%) Google Analytics
14 32 (1.16%) Kontent
15 31 (1.13%) Azure Logic Apps
16 23 (0.84%) IaaS
17 19 (0.69%) Azure Service Bus
18 18 (0.65%) Azure Functions
19 17 (0.62%) Salesforce Service Cloud
20 16 (0.58%) Zapier
Communications & Networking
1 215 (7.81%) Broadband
2 210 (7.63%) 5G
3 35 (1.27%) FTP
4 33 (1.20%) WAN
5 32 (1.16%) LAN
6 22 (0.80%) Wireless
7 21 (0.76%) HTTP
7 21 (0.76%) Internet
8 19 (0.69%) DNS
9 17 (0.62%) VoIP
10 16 (0.58%) TCP/IP
10 16 (0.58%) Unified Communications
11 15 (0.55%) Remote Desktop
11 15 (0.55%) Wi-Fi
12 13 (0.47%) Network Security
13 12 (0.44%) Intranet
13 12 (0.44%) SAN
14 11 (0.40%) DHCP
14 11 (0.40%) Firewall
14 11 (0.40%) SMS
Database & Business Intelligence
1 240 (8.72%) Power BI
2 135 (4.91%) SQL Server
3 58 (2.11%) Power Query
4 50 (1.82%) MySQL
5 46 (1.67%) SQL Server Reporting Services
6 38 (1.38%) Data Lake
6 38 (1.38%) Data Warehouse
7 36 (1.31%) Oracle BI EE
7 36 (1.31%) Siebel EIM
7 36 (1.31%) SQL Server Integration Services
8 28 (1.02%) Metadata
9 26 (0.94%) NoSQL
10 24 (0.87%) Relational Database
11 22 (0.80%) Tableau
12 15 (0.55%) GIS
13 12 (0.44%) Azure SQL Database
14 11 (0.40%) Crystal Reports
14 11 (0.40%) SQL Server Analysis Services
15 9 (0.33%) PostgreSQL
15 9 (0.33%) SAP HANA
Development Applications
1 105 (3.82%) JIRA
2 66 (2.40%) Git
3 34 (1.24%) Visual Studio
4 28 (1.02%) Team Foundation Server
5 14 (0.51%) SQL Server Management Studio (SSMS)
6 11 (0.40%) NUnit
6 11 (0.40%) SpecFlow
7 10 (0.36%) Selenium
8 9 (0.33%) GitLab
8 9 (0.33%) MSBuild
9 6 (0.22%) Grunt
9 6 (0.22%) webpack
10 5 (0.18%) Oracle APEX
11 3 (0.11%) Jenkins
12 2 (0.073%) Eclipse
12 2 (0.073%) Hudson
13 1 (0.036%) Dreamweaver
13 1 (0.036%) MSTest
13 1 (0.036%) Oracle Forms
13 1 (0.036%) Visual Studio Team System
General
1 860 (31.25%) Social Skills
2 533 (19.37%) Analytical Skills
3 500 (18.17%) Finance
4 489 (17.77%) Marketing
5 319 (11.59%) Inclusion and Diversity
6 175 (6.36%) Retail
7 117 (4.25%) Public Sector
8 116 (4.22%) Presentation Skills
9 115 (4.18%) Law
10 106 (3.85%) Organisational Skills
11 97 (3.52%) Legal
12 94 (3.42%) Manufacturing
13 64 (2.33%) Telecoms
14 36 (1.31%) Aerospace
15 35 (1.27%) Billing
16 34 (1.24%) Pharmaceutical
17 27 (0.98%) Back Office
18 26 (0.94%) Automotive
18 26 (0.94%) Influencing Skills
19 23 (0.84%) Publishing
Job Titles
1 455 (16.53%) Developer
2 415 (15.08%) Senior
3 237 (8.61%) Analyst
4 228 (8.28%) Business Manager
5 212 (7.70%) Technical Specialist
6 210 (7.63%) Consultant
6 210 (7.63%) Linux Specialist
7 201 (7.30%) Development Manager
8 198 (7.19%) Business Development Manager
9 196 (7.12%) Architect
10 187 (6.80%) Lead
11 136 (4.94%) Project Manager
12 130 (4.72%) Senior Developer
13 127 (4.61%) Senior Data Warehouse Specialist
13 127 (4.61%) Senior Linux Specialist
13 127 (4.61%) Senior Technical Specialist
13 127 (4.61%) Senior Unix Technical Specialist
14 108 (3.92%) Dynamics 365 Developer
15 96 (3.49%) Dynamics 365 Consultant
16 85 (3.09%) CRM Consultant
Libraries, Frameworks & Software Standards
1 247 (8.98%) .NET
2 165 (6.00%) HTML
3 121 (4.40%) CSS
4 75 (2.73%) .NET Framework
5 68 (2.47%) React
6 61 (2.22%) .NET Core
6 61 (2.22%) Web Services
7 58 (2.11%) ASP.NET
7 58 (2.11%) XML
8 52 (1.89%) REST
9 43 (1.56%) RESTful
10 40 (1.45%) ASP.NET MVC
11 36 (1.31%) JSON
12 33 (1.20%) HTML5 Canvas
13 28 (1.02%) Next.js
14 26 (0.94%) Vue
15 25 (0.91%) Laravel
16 24 (0.87%) HTML5
17 23 (0.84%) AngularJS
17 23 (0.84%) Lightning Web Components
Miscellaneous
1 279 (10.14%) Social Media
2 172 (6.25%) Self-Motivation
3 118 (4.29%) Management Information System
4 89 (3.23%) Product Ownership
5 79 (2.87%) Driving Licence
6 73 (2.65%) Enterprise Software
7 41 (1.49%) Onboarding
7 41 (1.49%) Replication
8 33 (1.20%) Low-Code
9 31 (1.13%) Mobile App
10 25 (0.91%) Team-Oriented Environment
11 23 (0.84%) Data Centre
11 23 (0.84%) Hybrid Cloud
11 23 (0.84%) Marketing Technology
11 23 (0.84%) Virtual Team
12 21 (0.76%) Foreign Exchange (FX)
13 18 (0.65%) FMCG
13 18 (0.65%) Housing Association
14 17 (0.62%) Renewable Energy
15 15 (0.55%) Legacy Systems
Operating Systems
1 249 (9.05%) Linux
2 212 (7.70%) Ubuntu
3 93 (3.38%) Windows
4 27 (0.98%) Windows Server
5 16 (0.58%) Windows 10
6 11 (0.40%) Android
7 9 (0.33%) Mac OS
7 9 (0.33%) Windows Phone
8 7 (0.25%) Windows Server 2019
9 6 (0.22%) Windows 7
10 5 (0.18%) Apple iOS
10 5 (0.18%) Unix
10 5 (0.18%) Windows Server 2012
10 5 (0.18%) Windows Server 2016
11 1 (0.036%) Windows 8
11 1 (0.036%) Windows Server 2008
Processes & Methodologies
1 471 (17.11%) Agile
2 423 (15.37%) Customer Service
2 423 (15.37%) Problem-Solving
3 356 (12.94%) ERP
4 320 (11.63%) Business Development
5 308 (11.19%) Project Management
6 285 (10.36%) Artificial Intelligence
6 285 (10.36%) Cybersecurity
7 267 (9.70%) Business Intelligence
8 256 (9.30%) IT Strategy
9 236 (8.58%) Technology Strategy
10 214 (7.78%) DevOps
11 179 (6.50%) Continuous Improvement
12 170 (6.18%) Analytics
13 165 (6.00%) Computer Science
14 160 (5.81%) B2B
15 155 (5.63%) Project Delivery
16 152 (5.52%) Roadmaps
17 140 (5.09%) Stakeholder Management
18 134 (4.87%) Decision-Making
Programming Languages
1 366 (13.30%) SQL
2 265 (9.63%) C#
3 262 (9.52%) JavaScript
4 219 (7.96%) Bash
5 68 (2.47%) Python
6 59 (2.14%) PHP
7 56 (2.03%) Java
8 34 (1.24%) T-SQL
9 31 (1.13%) Apex Code
10 24 (0.87%) TypeScript
11 20 (0.73%) VB.NET
12 17 (0.62%) PowerShell
13 14 (0.51%) R
14 13 (0.47%) PL/SQL
15 12 (0.44%) C
15 12 (0.44%) Data Analysis Expressions
16 8 (0.29%) Kotlin
17 7 (0.25%) SOQL
18 6 (0.22%) C++
19 5 (0.18%) ABAP
Qualifications
1 394 (14.32%) Degree
2 99 (3.60%) Computer Science Degree
3 69 (2.51%) Security Cleared
4 53 (1.93%) Microsoft Certification
5 51 (1.85%) SC Cleared
6 32 (1.16%) DBS Check
7 18 (0.65%) PMI Certification
8 16 (0.58%) Master's Degree
9 15 (0.55%) ISTQB
10 14 (0.51%) ISEB
11 12 (0.44%) HND
12 10 (0.36%) ITIL Certification
13 9 (0.33%) Azure Certification
13 9 (0.33%) PMP
14 8 (0.29%) DV Cleared
15 7 (0.25%) MCP
15 7 (0.25%) MCSE
16 6 (0.22%) CCNA
16 6 (0.22%) Cisco Certification
16 6 (0.22%) SAP Certification
Quality Assurance & Compliance
1 119 (4.32%) SLA
2 96 (3.49%) QA
3 75 (2.73%) GDPR
4 59 (2.14%) Data Quality
5 37 (1.34%) Accessibility
6 18 (0.65%) PMO
7 9 (0.33%) ISO/IEC 27001
8 7 (0.25%) Cyber Essentials
8 7 (0.25%) ISO 9001
9 5 (0.18%) PCI DSS
10 4 (0.15%) NIST
11 3 (0.11%) COBIT
11 3 (0.11%) ISO 14001
11 3 (0.11%) NIST 800
11 3 (0.11%) PSD2
12 2 (0.073%) California Consumer Privacy Act
12 2 (0.073%) Disclosure Scotland
12 2 (0.073%) HIPAA
12 2 (0.073%) ISO 9000
12 2 (0.073%) PMBOK
System Software
1 274 (9.96%) Active Directory
2 22 (0.80%) VMware Infrastructure
3 18 (0.65%) Docker
4 11 (0.40%) Hyper-V
5 9 (0.33%) Terminal Services
6 8 (0.29%) vSphere
7 6 (0.22%) Virtual Machines
8 5 (0.18%) Firmware
8 5 (0.18%) VMware ESXi
9 4 (0.15%) Lustre
9 4 (0.15%) Slurm Workload Manager
10 3 (0.11%) Virtual Servers
Systems Management
1 220 (7.99%) Microsoft Intune
2 210 (7.63%) Jamf Pro
3 9 (0.33%) AirWatch
4 6 (0.22%) Active Directory Federation Services
4 6 (0.22%) Kubernetes
5 5 (0.18%) Autotask
5 5 (0.18%) CloudHub
5 5 (0.18%) HP ALM
5 5 (0.18%) Rancher
6 4 (0.15%) Cacti
7 3 (0.11%) Galera Cluster
7 3 (0.11%) Single Sign-On
7 3 (0.11%) Systems Management Server (SMS)
7 3 (0.11%) Terraform
7 3 (0.11%) vCenter Server
8 2 (0.073%) PaperCut
9 1 (0.036%) Backup Exec
9 1 (0.036%) Core Impact
9 1 (0.036%) Plesk
9 1 (0.036%) SafeCom
Vendors
1 1,210 (43.97%) Microsoft
2 414 (15.04%) Salesforce
3 211 (7.67%) Tanium
4 210 (7.63%) CyberArk
5 158 (5.74%) SAP
6 92 (3.34%) Oracle
7 67 (2.43%) Google
8 56 (2.03%) Adobe
9 45 (1.64%) IFS
10 41 (1.49%) Siebel
11 36 (1.31%) HubSpot
12 30 (1.09%) Sitecore
13 29 (1.05%) Cisco
14 28 (1.02%) Sage
15 27 (0.98%) Apple
15 27 (0.98%) VMware
16 26 (0.94%) Optimizely
17 19 (0.69%) Dell
18 18 (0.65%) Marketo
19 15 (0.55%) Facebook