Period
to 2 March 2021

The following table provides summary statistics for permanent job vacancies with a requirement for CRM skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited CRM over the 6 months to 2 March 2021 with a comparison to the same period in the previous 2 years.

Customer Relationship Management (CRM)
UK
6 months to
2 Mar 2021
Same period 2020 Same period 2019
Rank 116 93 80
Rank change year-on-year -23 -13 -12
Permanent jobs citing CRM 2,079 3,912 5,605
As % of all permanent jobs advertised in the UK 2.76% 3.23% 3.73%
As % of the Processes & Methodologies category 2.98% 3.51% 4.04%
Number of salaries quoted 1,960 3,388 4,837
Median annual salary £52,500 £50,000 £50,000
Median salary % change year-on-year +5.00% - -
10th Percentile £30,000 £28,750 £28,000
90th Percentile £85,000 £85,000 £83,750
UK excluding London median annual salary £45,000 £47,500 £45,000
% change year-on-year -5.26% +5.56% -

CRM is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for process or methodology skills.

All Process and Methodology Skills
UK
Permanent vacancies with a requirement for process or methodology skills 69,801 111,605 138,829
As % of all permanent IT jobs advertised in the UK 92.60% 92.03% 92.33%
Number of salaries quoted 54,676 89,461 111,007
Median annual salary £55,000 £53,500 £52,500
Median salary % change year-on-year +2.80% +1.90% +5.00%
10th Percentile £32,500 £30,750 £30,000
90th Percentile £90,000 £88,750 £85,000
UK excluding London median annual salary £48,500 £47,500 £45,000
% change year-on-year +2.11% +5.56% -

CRM
Job Vacancy Trend

Job postings citing CRM as a proportion of all IT jobs advertised.

Job vacancy trend for CRM in the UK

CRM
Salary Trend

3-month moving average salary quoted in jobs citing CRM.

Salary trend for CRM in the UK

CRM
Salary Histogram

Salary distribution for jobs citing CRM over the 6 months to 2 March 2021.

Salary histogram for CRM in the UK

CRM
Top 16 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing CRM within the UK over the 6 months to 2 March 2021. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -18 1,859 £52,500 +5.00% 581
UK excluding London -26 1,027 £45,000 -5.26% 439
London -3 854 £65,000 +23.81% 182
Work from Home -57 374 £50,000 -4.76% 159
South East -24 310 £47,500 - 116
North of England -22 223 £40,000 -11.11% 116
Midlands +15 188 £45,000 -10.00% 65
South West -38 149 £45,000 -5.26% 62
West Midlands +44 138 £47,500 +18.75% 42
North West -13 124 £42,500 -10.53% 57
East of England -22 83 £46,250 -26.00% 38
Yorkshire -5 81 £38,375 -14.72% 51
East Midlands -31 52 £48,750 -25.00% 21
Scotland -11 48 £51,250 +2.50% 29
Wales +38 28 £32,500 -23.53% 12
North East +9 18 £35,000 -16.67% 8

For the 6 months to 2 March 2021, IT jobs citing CRM also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads with a requirement for CRM.

1 698 (33.57%) Dynamics CRM
2 675 (32.47%) Microsoft
3 674 (32.42%) Agile Software Development
4 541 (26.02%) SQL
5 467 (22.46%) Finance
6 450 (21.65%) .NET
7 438 (21.07%) JavaScript
8 425 (20.44%) Azure
9 421 (20.25%) Marketing
10 384 (18.47%) Dynamics 365
11 376 (18.09%) Salesforce.com
12 368 (17.70%) SQL Server
13 343 (16.50%) C#
14 338 (16.26%) ERP
15 331 (15.92%) HTML
16 304 (14.62%) Power Platform
17 302 (14.53%) Analytical Skills
18 290 (13.95%) Degree
19 289 (13.90%) CSS
20 286 (13.76%) Business Intelligence
21 261 (12.55%) SharePoint
22 244 (11.74%) Problem-Solving
23 239 (11.50%) Project Management
24 231 (11.11%) DevOps
25 217 (10.44%) Analytics
26 197 (9.48%) OO
27 183 (8.80%) Migration
28 181 (8.71%) Power BI
29 178 (8.56%) Scrum
30 174 (8.37%) SaaS

CRM
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 261 (12.55%) SharePoint
2 90 (4.33%) CMS
3 41 (1.97%) Confluence
4 35 (1.68%) WordPress
5 29 (1.39%) IIS
6 26 (1.25%) BizTalk Server
7 23 (1.11%) MS Exchange
8 22 (1.06%) Apache
9 20 (0.96%) Drupal
10 17 (0.82%) SugarCRM
11 15 (0.72%) EPiServer
11 15 (0.72%) Sitecore CMS
11 15 (0.72%) Umbraco
12 11 (0.53%) SAS
12 11 (0.53%) Tomcat
13 10 (0.48%) Oracle SOA Suite
14 9 (0.43%) Apache Airflow
14 9 (0.43%) Kentico
15 6 (0.29%) JBoss
15 6 (0.29%) WebSphere
Applications
1 103 (4.95%) Microsoft Excel
2 90 (4.33%) Microsoft Office
3 26 (1.25%) MS Visio
4 23 (1.11%) Photoshop
5 18 (0.87%) Microsoft PowerPoint
6 13 (0.63%) Microsoft Project
7 4 (0.19%) Gliffy
8 3 (0.14%) Acrobat
8 3 (0.14%) Adobe Premiere
8 3 (0.14%) Spreadsheet
9 2 (0.096%) Adobe Illustrator
9 2 (0.096%) Sketch
9 2 (0.096%) SPSS
10 1 (0.048%) Adobe Creative Suite
10 1 (0.048%) Chatbot
Business Applications
1 698 (33.57%) Dynamics CRM
2 90 (4.33%) Salesforce.com CRM
3 72 (3.46%) Dynamics AX
4 57 (2.74%) NetSuite
5 42 (2.02%) Dynamics NAV
6 27 (1.30%) SAP CRM
7 17 (0.82%) Siebel CRM
8 16 (0.77%) Shopify
9 12 (0.58%) Magento
10 10 (0.48%) Oracle Applications
11 8 (0.38%) Payment Gateway
11 8 (0.38%) SAP Business One
11 8 (0.38%) SAP Hybris
12 7 (0.34%) Elite 3E
12 7 (0.34%) Social Studio
13 6 (0.29%) Remedy ITSM
13 6 (0.29%) SAP GTS
13 6 (0.29%) SAP HR
13 6 (0.29%) SAP S/4HANA
14 5 (0.24%) Dynamics GP
Cloud Services
1 425 (20.44%) Azure
2 384 (18.47%) Dynamics 365
3 304 (14.62%) Power Platform
4 174 (8.37%) SaaS
5 153 (7.36%) Microsoft 365
6 137 (6.59%) AWS
7 131 (6.30%) PowerApps
8 88 (4.23%) PaaS
9 64 (3.08%) Azure Active Directory
10 45 (2.16%) Power Automate
11 40 (1.92%) Salesforce Service Cloud
12 36 (1.73%) Logic Apps
13 27 (1.30%) Salesforce Sales Cloud
14 26 (1.25%) Cloud Computing
15 25 (1.20%) Google Analytics
15 25 (1.20%) Serverless
16 17 (0.82%) IaaS
16 17 (0.82%) Veeva
17 16 (0.77%) GitHub
17 16 (0.77%) Oracle CX
Communications & Networking
1 31 (1.49%) Firewall
2 30 (1.44%) DNS
3 26 (1.25%) WAN
4 20 (0.96%) Internet
5 19 (0.91%) LAN
5 19 (0.91%) VPN
6 16 (0.77%) Intranet
6 16 (0.77%) SMS
7 14 (0.67%) FTP
8 13 (0.63%) TCP/IP
9 11 (0.53%) WLAN
10 10 (0.48%) SSL
10 10 (0.48%) VLAN
11 8 (0.38%) HTTP
11 8 (0.38%) IPsec
11 8 (0.38%) SAN
11 8 (0.38%) Skype
11 8 (0.38%) VoIP
12 7 (0.34%) Software-Defined Networking
13 6 (0.29%) 5G
Database & Business Intelligence
1 368 (17.70%) SQL Server
2 181 (8.71%) Power BI
3 169 (8.13%) SQL Server Reporting Services
4 150 (7.22%) SQL Server Integration Services
5 85 (4.09%) MySQL
6 77 (3.70%) Data Warehouse
7 43 (2.07%) Big Data
8 42 (2.02%) Tableau
9 37 (1.78%) Relational Database
10 29 (1.39%) SQL Server 2008
11 27 (1.30%) SQL Server 2005
11 27 (1.30%) SQL Server 2014
12 23 (1.11%) NoSQL
13 22 (1.06%) SQL Server 2012
14 19 (0.91%) SQL Server Analysis Services
15 18 (0.87%) Azure SQL Data Warehouse
16 17 (0.82%) Looker
16 17 (0.82%) QlikView
17 16 (0.77%) OLAP
18 15 (0.72%) Crystal Reports
Development Applications
1 110 (5.29%) Team Foundation Server
2 93 (4.47%) Visual Studio
3 91 (4.38%) Git (software)
4 87 (4.18%) JIRA
5 71 (3.42%) Visual Studio Team System
6 19 (0.91%) TeamCity
7 17 (0.82%) Jenkins
8 16 (0.77%) Bitbucket
9 14 (0.67%) Eclipse
9 14 (0.67%) Grunt
10 13 (0.63%) webpack
11 12 (0.58%) gulp
11 12 (0.58%) Selenium
12 11 (0.53%) Artifactory
12 11 (0.53%) Sublime Text
12 11 (0.53%) Travis CI
13 10 (0.48%) CasperJS
13 10 (0.48%) PhantomJS
14 9 (0.43%) Karma Test Runner
14 9 (0.43%) Octopus Deploy
General
1 467 (22.46%) Finance
2 421 (20.25%) Marketing
3 100 (4.81%) Retail
4 92 (4.43%) Banking
5 82 (3.94%) Public Sector
6 73 (3.51%) Manufacturing
6 73 (3.51%) Telecoms
7 59 (2.84%) Private Banking
8 53 (2.55%) Legal
9 48 (2.31%) Law
10 45 (2.16%) Advertising
11 37 (1.78%) Electronics
12 31 (1.49%) Back Office
13 23 (1.11%) Digital Economy
13 23 (1.11%) Games
14 21 (1.01%) Billing
15 20 (0.96%) Front Office
16 12 (0.58%) Automotive
17 11 (0.53%) German Language
17 11 (0.53%) Publishing
Job Titles
1 602 (28.96%) Developer
2 254 (12.22%) Analyst
3 187 (8.99%) Consultant
4 161 (7.74%) Architect
5 146 (7.02%) Senior Developer
6 114 (5.48%) C# Developer
7 105 (5.05%) CRM Developer
8 104 (5.00%) .NET Developer
9 100 (4.81%) Project Manager
9 100 (4.81%) Solutions Architect
10 77 (3.70%) Support Analyst
11 74 (3.56%) Dynamics CRM Developer
12 67 (3.22%) C# .NET Developer
13 66 (3.17%) Software Developer
14 65 (3.13%) Azure Developer
15 63 (3.03%) Business Analyst
16 61 (2.93%) IT Manager
16 61 (2.93%) Senior C# Developer
17 58 (2.79%) CRM Manager
18 57 (2.74%) SQL Developer
Libraries, Frameworks & Software Standards
1 450 (21.65%) .NET
2 331 (15.92%) HTML
3 289 (13.90%) CSS
4 173 (8.32%) Web Services
5 140 (6.73%) ASP.NET
6 129 (6.20%) XML
7 125 (6.01%) .NET Framework
8 110 (5.29%) jQuery
9 106 (5.10%) React
10 104 (5.00%) ASP.NET Web API
11 103 (4.95%) HTML5
12 94 (4.52%) .NET Core
13 86 (4.14%) Twitter Bootstrap
14 79 (3.80%) Entity Framework
15 76 (3.66%) REST
16 65 (3.13%) AngularJS
17 63 (3.03%) WCF
18 62 (2.98%) SOAP
19 56 (2.69%) XSD
20 45 (2.16%) CSS3
Miscellaneous
1 302 (14.53%) Analytical Skills
2 119 (5.72%) User Experience
3 115 (5.53%) Self-Motivation
4 69 (3.32%) Management Information System
5 64 (3.08%) N-Tier
6 60 (2.89%) Enterprise Software
7 51 (2.45%) Social Media
8 39 (1.88%) Reinsurance
9 35 (1.68%) Mobile App
10 31 (1.49%) Data Centre
11 29 (1.39%) Greenfield Project
12 28 (1.35%) Driving Licence
13 20 (0.96%) Blog
13 20 (0.96%) Data Structures
14 18 (0.87%) Virtual Team
15 16 (0.77%) Podcast
16 12 (0.58%) Analytical Mindset
17 10 (0.48%) Video Conferencing
18 9 (0.43%) PMI
18 9 (0.43%) Private Cloud
Operating Systems
1 151 (7.26%) Windows
2 76 (3.66%) Windows Server
3 63 (3.03%) Linux
4 43 (2.07%) Windows 10
5 23 (1.11%) Windows Server 2012
6 12 (0.58%) Android
7 11 (0.53%) Windows Server 2008
8 10 (0.48%) Apple iOS
9 9 (0.43%) SUSE
9 9 (0.43%) Unix
10 7 (0.34%) Windows 7
10 7 (0.34%) Windows Server 2016
11 6 (0.29%) Windows Server 2019
12 4 (0.19%) Red Hat Enterprise Linux
13 3 (0.14%) Windows Server 2003
14 2 (0.096%) Mac OS
14 2 (0.096%) Windows 8
15 1 (0.048%) Ubuntu
15 1 (0.048%) VMS
15 1 (0.048%) Windows XP
Processes & Methodologies
1 674 (32.42%) Agile Software Development
2 338 (16.26%) ERP
3 286 (13.76%) Business Intelligence
4 244 (11.74%) Problem-Solving
5 239 (11.50%) Project Management
6 231 (11.11%) DevOps
7 217 (10.44%) Analytics
8 197 (9.48%) OO
9 183 (8.80%) Migration
10 178 (8.56%) Scrum
11 170 (8.18%) E-Commerce
12 149 (7.17%) MVC
12 149 (7.17%) Stakeholder Management
13 139 (6.69%) ITIL
14 126 (6.06%) Mentoring
15 124 (5.96%) Continuous Improvement
16 117 (5.63%) Presales
17 116 (5.58%) Web Development
18 112 (5.39%) Continuous Integration
18 112 (5.39%) Project Delivery
Programming Languages
1 541 (26.02%) SQL
2 438 (21.07%) JavaScript
3 343 (16.50%) C#
4 119 (5.72%) T-SQL
5 109 (5.24%) Java
6 103 (4.95%) PHP
7 83 (3.99%) PowerShell
8 62 (2.98%) Python
9 48 (2.31%) Apex Code
10 41 (1.97%) VB
11 36 (1.73%) C
12 26 (1.25%) TypeScript
13 25 (1.20%) VB.NET
14 18 (0.87%) PL/SQL
15 13 (0.63%) Bash Shell
15 13 (0.63%) R
16 9 (0.43%) C++
16 9 (0.43%) SOQL
17 8 (0.38%) ABAP
17 8 (0.38%) Java 8
Qualifications
1 290 (13.95%) Degree
2 49 (2.36%) Microsoft Certification
3 48 (2.31%) Computer Science Degree
4 31 (1.49%) Security Cleared
5 25 (1.20%) ITIL Certification
6 21 (1.01%) SC Cleared
7 18 (0.87%) MBA
8 16 (0.77%) PMI Certification
9 14 (0.67%) MCSE
9 14 (0.67%) PRINCE2 Certification
10 13 (0.63%) MCITP
11 12 (0.58%) Master's Degree
12 11 (0.53%) MCP
13 10 (0.48%) PMP
14 9 (0.43%) MCSA
14 9 (0.43%) TOGAF Certification
15 8 (0.38%) ACCA
16 7 (0.34%) AAT
16 7 (0.34%) Cisco Certification
17 6 (0.29%) MCTS
Quality Assurance & Compliance
1 93 (4.47%) QA
2 61 (2.93%) GDPR
3 46 (2.21%) Data Quality
4 35 (1.68%) SLA
5 18 (0.87%) PMO
6 17 (0.82%) ISO/IEC 27001
7 15 (0.72%) ISO 9001
8 11 (0.53%) BS25999
9 9 (0.43%) ISO/IEC 20000
10 7 (0.34%) COBIT
11 6 (0.29%) NCSC
11 6 (0.29%) NIST
12 2 (0.096%) ITGC
12 2 (0.096%) Sarbanes-Oxley
13 1 (0.048%) Actionable Recommendations
13 1 (0.048%) EMIR
13 1 (0.048%) GxP
System Software
1 81 (3.90%) Active Directory
2 28 (1.35%) VMware Infrastructure
3 14 (0.67%) Docker
4 13 (0.63%) vSphere
5 5 (0.24%) Hyper-V
6 3 (0.14%) Terminal Services
6 3 (0.14%) VMware ESXi
7 2 (0.096%) HDFS
7 2 (0.096%) Terminal Server
7 2 (0.096%) Virtual Desktop
7 2 (0.096%) XenApp
7 2 (0.096%) XenDesktop
8 1 (0.048%) LXC
8 1 (0.048%) vCloud
8 1 (0.048%) Virtual Servers
8 1 (0.048%) VMware NSX
Systems Management
1 66 (3.17%) Terraform
2 58 (2.79%) Opscode Chef
3 15 (0.72%) Microsoft Intune
4 9 (0.43%) Kubernetes
5 8 (0.38%) Puppet
5 8 (0.38%) WSUS
6 7 (0.34%) SCCM
7 4 (0.19%) Ansible
8 3 (0.14%) Control-M
8 3 (0.14%) ITRS Geneos
8 3 (0.14%) Nagios
8 3 (0.14%) Single Sign-On
8 3 (0.14%) Stealthwatch
9 2 (0.096%) Cisco CUCM
9 2 (0.096%) EMC NetWorker
9 2 (0.096%) Grafana
9 2 (0.096%) MOM
9 2 (0.096%) Norton AntiVirus
9 2 (0.096%) SCDPM
9 2 (0.096%) WMI
Vendors
1 675 (32.47%) Microsoft
2 376 (18.09%) Salesforce.com
3 145 (6.97%) SAP
4 120 (5.77%) Oracle
5 68 (3.27%) Nintex
6 56 (2.69%) VMware
7 55 (2.65%) Google
7 55 (2.65%) JD Edwards
8 44 (2.12%) Adobe
9 42 (2.02%) Siebel
10 37 (1.78%) MuleSoft
11 32 (1.54%) HubSpot
12 30 (1.44%) Salesforce Marketing Cloud
12 30 (1.44%) Sitecore
13 28 (1.35%) Cisco
14 22 (1.06%) Sage
15 20 (0.96%) HP
15 20 (0.96%) IBM
16 19 (0.91%) Atlassian
16 19 (0.91%) IFS