Period
to 20 November 2017

The table below provides summary statistics for permanent job vacancies with a requirement for knowledge and experience of comScore products and/or services. Included is a benchmarking guide to the salaries offered in vacancies that have cited comScore over the 6 months to 20 November 2017 with a comparison to the same period in the previous 2 years.

The figures below represent the IT labour market in general and are not representative of salaries within comScore.

comScore
UK
6 months to
20 Nov 2017
Same period 2016 Same period 2015
Rank 1170 1211 1304
Rank change year-on-year +41 +93 +12
Permanent jobs citing comScore 19 8 7
As % of all permanent IT jobs advertised in the UK 0.011% 0.004% 0.003%
As % of the Vendors category 0.024% 0.010% 0.007%
Number of salaries quoted 7 6 6
UK median annual salary £28,000 £32,500 £58,750
Median salary % change year-on-year -13.85% -44.68% +38.24%
10th Percentile £26,000 £27,625 £36,000
90th Percentile £69,000 £46,250 £68,750
UK excluding London median annual salary £28,000 - £50,000

comScore is in the Vendor Products and Services category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for knowledge or experience of vendor products and services.

All Vendors
UK
Permanent vacancies with a requirement for knowledge or experience of vendor products and services 80053 82031 99991
As % of all permanent IT jobs advertised in the UK 44.53% 43.85% 45.72%
Number of salaries quoted 61918 66235 81408
UK median annual salary £47,500 £46,000 £45,000
Median salary % change year-on-year +3.26% +2.22% -
10th Percentile £26,250 £26,250 £26,250
90th Percentile £75,000 £75,000 £75,000
UK excluding London median annual salary £42,500 £42,500 £41,000
% change year-on-year - +3.66% +2.50%

comScore
Job Vacancy Trend

Job postings citing comScore as a percentage of all IT jobs advertised.

Job vacancy trend for comScore in the UK

comScore
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing comScore.

Salary trend for comScore in the UK

comScore
Salary Histogram

The salary distribution of IT jobs citing comScore over the 6 months to 20 November 2017.

Salary histogram for comScore in the UK

comScore
Top 6 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing comScore within the UK over the 6 months to 20 November 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +58 19 £28,000 -13.85% 2
London +4 14 £65,000 +100.00% 1
UK excluding London - 5 £28,000 - 1
North of England - 4 £28,000 -
North West - 4 £28,000 -
South East - 1 - -

For the 6 months to 20 November 2017, IT jobs citing comScore also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads with a requirement for comScore.

1 16 (84.21%) Digital Media
2 13 (68.42%) Advertising
3 11 (57.89%) Campaign Management
3 11 (57.89%) Ad Operations
3 11 (57.89%) Monetization
4 8 (42.11%) Google
5 7 (36.84%) Google Analytics
5 7 (36.84%) Analytics
6 6 (31.58%) Analytical Skills
7 5 (26.32%) AdWords
7 5 (26.32%) Hitwise
7 5 (26.32%) Marketing
7 5 (26.32%) Project Planning
7 5 (26.32%) HTML
7 5 (26.32%) Microsoft Excel
8 4 (21.05%) B2B
8 4 (21.05%) B2C
8 4 (21.05%) Microsoft
8 4 (21.05%) Pay per click
8 4 (21.05%) SEO
8 4 (21.05%) DoubleClick
8 4 (21.05%) Digital Marketing
8 4 (21.05%) Copywriting
8 4 (21.05%) Social Media
8 4 (21.05%) Performance Analysis
8 4 (21.05%) Lead Generation
8 4 (21.05%) Customer Acquisition
8 4 (21.05%) Budgeting and Forecasting
8 4 (21.05%) Marketing Strategy
9 3 (15.79%) Degree

comScore
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 1 (5.26%) SAS
Applications
1 5 (26.32%) Microsoft Excel
Cloud Services
1 7 (36.84%) Google Analytics
2 5 (26.32%) AdWords
3 1 (5.26%) Adobe Analytics
3 1 (5.26%) Flurry Analytics
Database & Business Intelligence
1 1 (5.26%) Big Data
General
1 13 (68.42%) Advertising
2 5 (26.32%) Marketing
3 1 (5.26%) Telecoms
Job Titles
1 6 (31.58%) Ad Operations Executive
2 4 (21.05%) PPC Manager
3 2 (10.53%) Senior Manager
4 1 (5.26%) Account Director
4 1 (5.26%) Account Manager
4 1 (5.26%) Analytics Manager
4 1 (5.26%) Associate Director
4 1 (5.26%) Digital Account Director
4 1 (5.26%) Digital Account Manager
4 1 (5.26%) Digital Analytics Manager
4 1 (5.26%) Digital Director
4 1 (5.26%) Senior Account Manager
4 1 (5.26%) Senior Analytics Manager
4 1 (5.26%) Senior Associate Director
4 1 (5.26%) Senior Digital Analytics Manager
Libraries, Frameworks & Software Standards
1 5 (26.32%) HTML
Miscellaneous
1 16 (84.21%) Digital Media
2 6 (31.58%) Analytical Skills
3 4 (21.05%) Social Media
4 1 (5.26%) Credit Risk
Processes & Methodologies
1 11 (57.89%) Ad Operations
1 11 (57.89%) Campaign Management
1 11 (57.89%) Monetization
2 7 (36.84%) Analytics
3 5 (26.32%) Project Planning
4 4 (21.05%) B2B
4 4 (21.05%) B2C
4 4 (21.05%) Budgeting and Forecasting
4 4 (21.05%) Copywriting
4 4 (21.05%) Customer Acquisition
4 4 (21.05%) Digital Marketing
4 4 (21.05%) Lead Generation
4 4 (21.05%) Marketing Strategy
4 4 (21.05%) Pay per click
4 4 (21.05%) Performance Analysis
4 4 (21.05%) SEO
5 2 (10.53%) Actionable Insight
5 2 (10.53%) Web Analytics
6 1 (5.26%) Agile Software Development
6 1 (5.26%) Business Intelligence
Programming Languages
1 1 (5.26%) SQL
Qualifications
1 3 (15.79%) Degree
2 1 (5.26%) Numerate Degree
Vendors
1 8 (42.11%) Google
2 5 (26.32%) Hitwise
3 4 (21.05%) DoubleClick
3 4 (21.05%) Microsoft
4 2 (10.53%) Adobe
5 1 (5.26%) Omniture