Period
to 9 April 2020

The table below looks at the prevalence of the term Advertising in permanent job vacancies. Included is a benchmarking guide to the salaries offered in vacancies that have cited Advertising over the 6 months to 9 April 2020 with a comparison to the same period over the previous 2 years.

Advertising
UK
6 months to
9 Apr 2020
Same period 2019 Same period 2018
Rank 286 264 78
Rank change year-on-year -22 -186 +89
Permanent jobs citing Advertising 1,251 1,923 6,631
As % of all permanent jobs advertised in the UK 1.09% 1.29% 3.74%
As % of the General category 2.71% 3.20% 8.67%
Number of salaries quoted 1,170 1,600 6,419
Median annual salary £51,750 £55,000 £50,000
Median salary % change year-on-year -5.91% +10.00% +11.11%
10th Percentile £29,975 £31,250 £30,000
90th Percentile £85,000 £90,000 £75,000
UK excluding London median annual salary £45,000 £47,000 £45,000
% change year-on-year -4.26% +4.44% +7.14%

Advertising is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for common skills.

All General Skills
UK
Permanent vacancies with a requirement for common skills 46,170 60,096 76,524
As % of all permanent IT jobs advertised in the UK 40.09% 40.33% 43.18%
Number of salaries quoted 35,011 45,471 59,777
Median annual salary £57,361 £55,000 £50,000
Median salary % change year-on-year +4.29% +10.00% -
10th Percentile £31,250 £30,750 £29,750
90th Percentile £95,000 £90,000 £85,000
UK excluding London median annual salary £47,500 £45,000 £45,000
% change year-on-year +5.56% - +5.88%

Advertising
Job Vacancy Trend

Job postings citing Advertising as a proportion of all IT jobs advertised.

Job vacancy trend for Advertising in the UK

Advertising
Salary Trend

3-month moving average salary quoted in jobs citing Advertising.

Salary trend for Advertising in the UK

Advertising
Salary Histogram

Salary distribution for jobs citing Advertising over the 6 months to 9 April 2020.

Salary histogram for Advertising in the UK

Advertising
Top 16 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Advertising within the UK over the 6 months to 9 April 2020. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -45 1,037 £57,500 +4.55% 209
London -59 693 £60,000 +4.35% 98
UK excluding London +42 526 £45,000 -4.26% 124
Wales +28 177 £42,500 +6.25% 4
South East -36 116 £50,000 - 25
South West +122 79 £44,500 -8.25% 14
Midlands +5 55 £45,000 - 22
Work from Home -42 54 £60,000 +6.19% 29
North of England -25 53 £51,000 +13.33% 38
West Midlands +45 51 £43,750 -12.50% 14
East of England +39 39 £60,000 +6.19% 12
North West -23 27 £42,500 -5.56% 13
Yorkshire +57 26 £60,000 +41.18% 19
Scotland +26 5 £54,000 -43.16% 9
East Midlands +5 4 £45,000 +16.88% 8
Northern Ireland +20 2 £62,500 -

For the 6 months to 9 April 2020, IT jobs citing Advertising also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads with a requirement for Advertising.

1 309 (24.70%) Agile Software Development
2 268 (21.42%) Finance
3 251 (20.06%) Marketing
4 229 (18.31%) JavaScript
5 219 (17.51%) Microsoft
6 214 (17.11%) Degree
7 196 (15.67%) Azure
8 183 (14.63%) SQL
9 166 (13.27%) Windows
10 158 (12.63%) Python
11 152 (12.15%) AWS
12 148 (11.83%) Analytics
13 135 (10.79%) C#
14 131 (10.47%) Java
15 125 (9.99%) .NET
16 122 (9.75%) HTML
16 122 (9.75%) Project Management
17 120 (9.59%) AngularJS
18 119 (9.51%) Linux
19 116 (9.27%) Scrum
20 110 (8.79%) Stakeholder Management
21 107 (8.55%) ITIL
21 107 (8.55%) CSS
22 102 (8.15%) Analytical Skills
23 101 (8.07%) SQL Server
24 95 (7.59%) React
25 94 (7.51%) Active Directory
25 94 (7.51%) VMware
25 94 (7.51%) Google
26 91 (7.27%) Problem-Solving

Advertising
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 59 (4.72%) WebSphere
2 53 (4.24%) CMS
3 43 (3.44%) Tomcat
4 42 (3.36%) Elasticsearch
5 32 (2.56%) MS Exchange
6 28 (2.24%) Confluence
7 25 (2.00%) JBoss
7 25 (2.00%) SharePoint
8 18 (1.44%) IBM HTTP Server
8 18 (1.44%) WordPress
9 17 (1.36%) Sitecore CMS
10 16 (1.28%) WebSphere Application Server
11 15 (1.20%) Skype for Business
12 14 (1.12%) Drupal
13 12 (0.96%) Apache Spark
13 12 (0.96%) Appian
14 9 (0.72%) Apache
15 8 (0.64%) Umbraco
16 7 (0.56%) Exchange Server 2010
17 6 (0.48%) EPiServer
Applications
1 67 (5.36%) Microsoft Office
2 56 (4.48%) Microsoft Excel
3 34 (2.72%) Photoshop
4 33 (2.64%) Microsoft PowerPoint
5 18 (1.44%) Adobe After Effects
5 18 (1.44%) Adobe Illustrator
6 15 (1.20%) Sketch
7 13 (1.04%) Chatbot
7 13 (1.04%) InDesign
7 13 (1.04%) Microsoft Project
8 12 (0.96%) Adobe Premiere
9 8 (0.64%) MS Visio
10 7 (0.56%) CINEMA 4D
10 7 (0.56%) InVision
11 6 (0.48%) Adobe Creative Suite
11 6 (0.48%) Adobe XD
12 2 (0.16%) Flinto
12 2 (0.16%) Zeplin
13 1 (0.080%) OrCAD
13 1 (0.080%) Spreadsheet
Business Applications
1 17 (1.36%) Dynamics CRM
2 7 (0.56%) Shopify
3 4 (0.32%) Eloqua
3 4 (0.32%) Oracle ERP
3 4 (0.32%) Oracle Procure-to-Pay
4 3 (0.24%) Salesforce.com CRM
5 2 (0.16%) Dynamics NAV
5 2 (0.16%) Sparx Enterprise Architect
6 1 (0.080%) Carpe Diem
6 1 (0.080%) NetSuite
6 1 (0.080%) Oracle EBS
6 1 (0.080%) Oracle EBS R12
6 1 (0.080%) ProductWriter
6 1 (0.080%) SAP ERP
6 1 (0.080%) Social Studio
6 1 (0.080%) WebTrends
Cloud Services
1 196 (15.67%) Azure
2 152 (12.15%) AWS
3 88 (7.03%) Office 365
4 56 (4.48%) Power Platform
5 51 (4.08%) SaaS
6 47 (3.76%) Google Analytics
7 22 (1.76%) GCP
8 15 (1.20%) Azure Active Directory
9 12 (0.96%) IaaS
10 11 (0.88%) AWS CloudFormation
11 10 (0.80%) PaaS
12 9 (0.72%) Adobe Analytics
12 9 (0.72%) Google Tag Manager
12 9 (0.72%) Serverless
13 8 (0.64%) AdWords
14 7 (0.56%) Dynamics 365
15 6 (0.48%) Adobe Creative Cloud
15 6 (0.48%) Amazon EC2
15 6 (0.48%) AWS Lambda
15 6 (0.48%) Cloud Computing
Communications & Networking
1 51 (4.08%) DNS
2 44 (3.52%) Firewall
3 35 (2.80%) DHCP
4 34 (2.72%) TCP/IP
5 23 (1.84%) HTTP
6 19 (1.52%) LAN
7 16 (1.28%) WAN
8 15 (1.20%) Skype
8 15 (1.20%) VPN
9 14 (1.12%) Internet
9 14 (1.12%) Wireless
10 12 (0.96%) VoIP
11 11 (0.88%) MPLS
12 10 (0.80%) AMQP
13 9 (0.72%) SSL
14 8 (0.64%) SMS
15 7 (0.56%) BGP
15 7 (0.56%) SAN
15 7 (0.56%) SSH
15 7 (0.56%) VLAN
Database & Business Intelligence
1 101 (8.07%) SQL Server
2 56 (4.48%) Power BI
3 55 (4.40%) MongoDB
4 52 (4.16%) Big Data
5 43 (3.44%) MySQL
6 39 (3.12%) Data Warehouse
7 32 (2.56%) Relational Database
8 30 (2.40%) SQL Server 2019
9 29 (2.32%) NoSQL
10 21 (1.68%) SQL Server 2016
11 18 (1.44%) RDBMS
12 17 (1.36%) Amazon Redshift
13 16 (1.28%) Snowflake Schema
14 15 (1.20%) SQL Server Reporting Services
15 14 (1.12%) Data Mining
15 14 (1.12%) RavenDB
16 12 (0.96%) SQL Server Integration Services
17 11 (0.88%) Data Lake
18 10 (0.80%) BigQuery
18 10 (0.80%) PostgreSQL
Development Applications
1 78 (6.24%) Git (software)
2 57 (4.56%) JIRA
3 34 (2.72%) Jenkins
4 17 (1.36%) Selenium
5 11 (0.88%) Jasmine
6 10 (0.80%) Karma Test Runner
6 10 (0.80%) Mocha
7 8 (0.64%) git-flow
8 7 (0.56%) SpecFlow
9 6 (0.48%) Cucumber
9 6 (0.48%) Dreamweaver
9 6 (0.48%) JUnit
9 6 (0.48%) Maven
9 6 (0.48%) Protractor
9 6 (0.48%) Visual Studio
10 5 (0.40%) Gradle
10 5 (0.40%) Subversion
10 5 (0.40%) webpack
11 4 (0.32%) Cypress.io
11 4 (0.32%) Mockito
General
1 268 (21.42%) Finance
2 251 (20.06%) Marketing
3 51 (4.08%) Retail
4 24 (1.92%) Electronics
4 24 (1.92%) Legal
5 22 (1.76%) Telecoms
6 21 (1.68%) Law
7 20 (1.60%) Banking
7 20 (1.60%) Games
8 18 (1.44%) Publishing
9 12 (0.96%) Danish Language
10 9 (0.72%) Automotive
11 8 (0.64%) Back Office
12 7 (0.56%) Investment Banking
12 7 (0.56%) Pharmaceutical
12 7 (0.56%) Public Sector
13 6 (0.48%) French Language
14 5 (0.40%) Brand Awareness
14 5 (0.40%) Multimedia
15 3 (0.24%) Retail Banking
Job Titles
1 321 (25.66%) Developer
2 137 (10.95%) Analyst
3 84 (6.71%) .NET Developer
4 68 (5.44%) Senior Developer
5 66 (5.28%) Project Manager
6 59 (4.72%) Consultant
7 55 (4.40%) Architect
8 52 (4.16%) Java Developer
9 47 (3.76%) Software Engineer
10 37 (2.96%) Designer
11 36 (2.88%) Front End Developer (Client-Side Developer)
11 36 (2.88%) Technical Consultant
12 34 (2.72%) Junior
13 32 (2.56%) Business Analyst
14 31 (2.48%) IT Manager
15 29 (2.32%) Full Stack Developer
15 29 (2.32%) Support Engineer
16 27 (2.16%) Administrator
17 26 (2.08%) PHP Developer
17 26 (2.08%) Software Developer
Libraries, Frameworks & Software Standards
1 125 (9.99%) .NET
2 122 (9.75%) HTML
3 120 (9.59%) AngularJS
4 107 (8.55%) CSS
5 95 (7.59%) React
6 80 (6.39%) ASP.NET
7 74 (5.92%) Node.js
8 72 (5.76%) ASP.NET MVC
9 59 (4.72%) ASP.NET Web API
10 50 (4.00%) HTML5
11 46 (3.68%) .NET Core
11 46 (3.68%) Vue.js
12 45 (3.60%) Web Services
13 43 (3.44%) Middleware
14 38 (3.04%) CSS3
14 38 (3.04%) RESTful
15 36 (2.88%) .NET Framework
15 36 (2.88%) Twitter Bootstrap
16 32 (2.56%) Entity Framework
16 32 (2.56%) REST
Miscellaneous
1 102 (8.15%) Analytical Skills
2 76 (6.08%) User Experience
3 64 (5.12%) Social Media
4 48 (3.84%) Greenfield Project
5 36 (2.88%) Enterprise Software
6 25 (2.00%) iSeries
6 25 (2.00%) Management Information System
7 24 (1.92%) Mobile App
8 21 (1.68%) Self-Motivation
9 18 (1.44%) Data Centre
10 14 (1.12%) Graphic Design
11 13 (1.04%) Digital Media
12 8 (0.64%) Credit Risk
12 8 (0.64%) Derivative
12 8 (0.64%) Market Risk
12 8 (0.64%) Photography
13 7 (0.56%) Blog
13 7 (0.56%) Data Structures
13 7 (0.56%) Driving Licence
13 7 (0.56%) Video Editing
Operating Systems
1 166 (13.27%) Windows
2 119 (9.51%) Linux
3 88 (7.03%) Windows Server
4 42 (3.36%) OS/400
5 24 (1.92%) Windows 10
5 24 (1.92%) Windows Server 2012
6 16 (1.28%) Apple iOS
6 16 (1.28%) Windows Server 2016
7 13 (1.04%) Android
8 9 (0.72%) Unix
9 6 (0.48%) Mac OS X
10 5 (0.40%) Windows 7
10 5 (0.40%) Windows Server 2008
11 4 (0.32%) Mac OS
12 3 (0.24%) CentOS
12 3 (0.24%) Red Hat Enterprise Linux
13 2 (0.16%) Windows Server 2003
13 2 (0.16%) Windows Server 2019
13 2 (0.16%) Windows XP
13 2 (0.16%) zOS
Processes & Methodologies
1 309 (24.70%) Agile Software Development
2 148 (11.83%) Analytics
3 122 (9.75%) Project Management
4 116 (9.27%) Scrum
5 110 (8.79%) Stakeholder Management
6 107 (8.55%) ITIL
7 91 (7.27%) Problem-Solving
8 90 (7.19%) MVC
8 90 (7.19%) Software Engineering
9 78 (6.24%) Business Intelligence
10 77 (6.16%) DevOps
11 73 (5.84%) TDD
12 72 (5.76%) Computer Science
12 72 (5.76%) Digital Marketing
13 68 (5.44%) Fintech
14 66 (5.28%) Microservices
15 63 (5.04%) Web Application Development
16 62 (4.96%) CRM
17 59 (4.72%) SDLC
18 56 (4.48%) Mentoring
Programming Languages
1 229 (18.31%) JavaScript
2 183 (14.63%) SQL
3 158 (12.63%) Python
4 135 (10.79%) C#
5 131 (10.47%) Java
6 77 (6.16%) PHP
7 54 (4.32%) TypeScript
8 53 (4.24%) Bash Shell
9 52 (4.16%) PowerShell
10 50 (4.00%) C++
11 49 (3.92%) Shell Script
12 36 (2.88%) Perl
13 31 (2.48%) C
14 29 (2.32%) R
15 22 (1.76%) ES6
16 20 (1.60%) Groovy
17 18 (1.44%) Embedded C
18 17 (1.36%) Scala
19 13 (1.04%) VBA
20 10 (0.80%) MATLAB
Qualifications
1 214 (17.11%) Degree
2 37 (2.96%) IBM Certification
3 31 (2.48%) Computer Science Degree
4 19 (1.52%) PMP
5 15 (1.20%) VMware Certified Professional (VCP)
6 12 (0.96%) ITIL Certification
7 11 (0.88%) CISSP
7 11 (0.88%) Master's Degree
7 11 (0.88%) PhD
8 10 (0.80%) Cisco Certification
8 10 (0.80%) CISM
9 9 (0.72%) CCNP
9 9 (0.72%) Microsoft Certification
10 8 (0.64%) Security Cleared
11 7 (0.56%) AWS Certification
11 7 (0.56%) ITIL Foundation Certificate
11 7 (0.56%) PMI Certification
12 6 (0.48%) CBAP
12 6 (0.48%) DBS Check
12 6 (0.48%) PRINCE2 Certification
Quality Assurance & Compliance
1 37 (2.96%) QA
2 31 (2.48%) GDPR
3 18 (1.44%) SLA
4 16 (1.28%) Data Quality
5 13 (1.04%) ISO/IEC 27001
6 12 (0.96%) MiFID
6 12 (0.96%) PMO
7 10 (0.80%) EMIR
8 7 (0.56%) PCI DSS
9 6 (0.48%) Dodd-Frank
9 6 (0.48%) Solvency II
10 5 (0.40%) HIPAA
10 5 (0.40%) NCSC
11 4 (0.32%) COBIT
12 3 (0.24%) Actionable Recommendations
12 3 (0.24%) GxP
12 3 (0.24%) NIST
13 2 (0.16%) Cyber Essentials
13 2 (0.16%) Cyber Essentials PLUS
13 2 (0.16%) MISRA
System Software
1 94 (7.51%) Active Directory
2 66 (5.28%) VMware Infrastructure
3 58 (4.64%) Docker
4 16 (1.28%) Hyper-V
5 6 (0.48%) Firmware
5 6 (0.48%) Varnish
5 6 (0.48%) Virtual Servers
5 6 (0.48%) VMware ESXi
5 6 (0.48%) XenApp
6 5 (0.40%) Virtual Machines
6 5 (0.40%) XenDesktop
7 4 (0.32%) vSphere
8 2 (0.16%) Citrix Hypervisor
8 2 (0.16%) Job Entry Subsystem
8 2 (0.16%) RACF
Systems Management
1 34 (2.72%) Kubernetes
2 29 (2.32%) Terraform
3 13 (1.04%) SCCM
4 10 (0.80%) Ansible
5 7 (0.56%) SCOM
6 6 (0.48%) Puppet
6 6 (0.48%) vCenter Server
7 5 (0.40%) NetVault Backup
8 4 (0.32%) Microsoft Intune
9 3 (0.24%) Nessus
10 2 (0.16%) cPanel
10 2 (0.16%) Docker Swarm
10 2 (0.16%) EMC NetWorker
10 2 (0.16%) Norton AntiVirus
10 2 (0.16%) Opscode Chef
10 2 (0.16%) Single Sign-On
11 1 (0.080%) Prometheus
11 1 (0.080%) TeMIP
Vendors
1 219 (17.51%) Microsoft
2 94 (7.51%) Google
2 94 (7.51%) VMware
3 76 (6.08%) IBM
4 50 (4.00%) Facebook
5 49 (3.92%) Adobe
6 48 (3.84%) Salesforce.com
7 35 (2.80%) Tableau
8 34 (2.72%) YouTube
9 22 (1.76%) Citrix
10 20 (1.60%) Oracle
10 20 (1.60%) Sitecore
11 19 (1.52%) MuleSoft
12 18 (1.44%) Pardot
13 14 (1.12%) Cisco
13 14 (1.12%) CommVault
14 12 (0.96%) Kofax
15 11 (0.88%) Twitter
16 9 (0.72%) iManage
16 9 (0.72%) Informatica