Period
to 17 October 2018

The table below looks at the prevalence of the term Advertising in permanent job vacancies. Included is a benchmarking guide to the salaries offered in vacancies that have cited Advertising over the 6 months to 17 October 2018 with a comparison to the same period over the previous 2 years.

Advertising
UK
6 months to
17 Oct 2018
Same period 2017 Same period 2016
Rank 154 189 194
Rank change year-on-year +35 +5 +28
Permanent jobs citing Advertising 3,666 3,338 3,416
As % of all permanent IT jobs advertised in the UK 2.23% 1.91% 1.78%
As % of the General category 5.45% 4.33% 4.13%
Number of salaries quoted 3,104 2,947 3,156
UK median annual salary £52,500 £45,000 £47,500
Median salary % change year-on-year +16.67% -5.26% +11.76%
10th Percentile £30,125 £27,500 £27,500
90th Percentile £80,000 £72,500 £77,500
UK excluding London median annual salary £45,000 £40,000 £40,000
% change year-on-year +12.50% - -

Advertising is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for common skills.

All General Skills
UK
Permanent vacancies with a requirement for common skills 67,272 77,045 82,695
As % of all permanent IT jobs advertised in the UK 40.90% 43.99% 43.10%
Number of salaries quoted 51,769 55,991 67,534
UK median annual salary £52,500 £51,500 £50,000
Median salary % change year-on-year +1.94% +3.00% -
10th Percentile £29,750 £29,000 £28,750
90th Percentile £87,500 £85,000 £83,750
UK excluding London median annual salary £45,000 £45,000 £45,000
% change year-on-year +0.00% 0.00% +5.88%

Advertising
Job Vacancy Trend

Job postings citing Advertising as a percentage of all IT jobs advertised.

Job vacancy trend for Advertising in the UK

Advertising
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Advertising.

Salary trend for Advertising in the UK

Advertising
Salary Histogram

The salary distribution of IT jobs citing Advertising over the 6 months to 17 October 2018.

Salary histogram for Advertising in the UK

Advertising
Top 17 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Advertising within the UK over the 6 months to 17 October 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +35 3,542 £52,500 +16.67% 998
London +62 1,909 £57,500 +4.55% 346
UK excluding London +1 1,704 £45,000 +12.50% 695
North of England +15 539 £42,500 +6.25% 271
South East +32 504 £50,500 +18.82% 160
North West +29 331 £45,000 +12.50% 170
Midlands -7 246 £46,750 +24.67% 109
East of England -14 173 £48,750 -2.50% 50
West Midlands +2 162 £47,500 +21.79% 78
South West -27 138 £40,000 +2.56% 67
Yorkshire -16 117 £45,000 +12.50% 43
North East +3 91 £35,000 -6.67% 58
East Midlands -38 82 £45,000 +28.57% 31
Wales -13 50 £40,000 - 19
Scotland -8 48 £50,000 +25.00% 21
Channel Islands - 6 £72,500 - 2
Northern Ireland +12 2 £45,000 +5.88% 1

For the 6 months to 17 October 2018, IT jobs citing Advertising also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads with a requirement for Advertising.

1 1,321 (36.03%) Microsoft
2 977 (26.65%) SQL
2 977 (26.65%) Finance
3 899 (24.52%) Agile Software Development
4 795 (21.69%) JavaScript
5 772 (21.06%) SQL Server
6 644 (17.57%) .NET
7 642 (17.51%) HTML
8 634 (17.29%) Java
9 620 (16.91%) C#
10 572 (15.60%) Marketing
11 563 (15.36%) CSS
12 462 (12.60%) PHP
13 432 (11.78%) MVC
14 427 (11.65%) CRM
15 420 (11.46%) Business Intelligence
16 376 (10.26%) AngularJS
17 368 (10.04%) Degree
18 348 (9.49%) Microsoft Azure
19 344 (9.38%) TDD
20 340 (9.27%) ERP
21 331 (9.03%) ASP.NET
21 331 (9.03%) Scrum
21 331 (9.03%) Analytics
22 319 (8.70%) Web Development
23 292 (7.97%) Git (software)
24 284 (7.75%) SQL Server Integration Services
25 280 (7.64%) Web Application Development
26 275 (7.50%) Analytical Skills
27 274 (7.47%) Retail

Advertising
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 237 (6.46%) SharePoint
2 96 (2.62%) SharePoint 2013
3 91 (2.48%) CMS
4 54 (1.47%) SharePoint 2010
4 54 (1.47%) WordPress
5 46 (1.25%) Sitecore CMS
6 45 (1.23%) Apache Spark
7 44 (1.20%) EPiServer
8 37 (1.01%) Apache
9 34 (0.93%) SharePoint Server
10 32 (0.87%) IIS
11 31 (0.85%) MS Exchange
12 30 (0.82%) Confluence
13 29 (0.79%) SAS
14 19 (0.52%) nginx
15 17 (0.46%) OpenStack
16 13 (0.35%) JBoss
16 13 (0.35%) Tomcat
16 13 (0.35%) WebSphere
17 12 (0.33%) Appian
Applications
1 104 (2.84%) Microsoft Excel
2 97 (2.65%) Microsoft Office
3 42 (1.15%) Microsoft PowerPoint
3 42 (1.15%) Photoshop
4 29 (0.79%) Adobe Illustrator
5 21 (0.57%) MS Visio
6 16 (0.44%) InDesign
7 13 (0.35%) Spreadsheet
8 12 (0.33%) Microsoft Project
9 10 (0.27%) Adobe Creative Suite
10 9 (0.25%) InfoPath
11 5 (0.14%) Adobe After Effects
12 3 (0.082%) Acrobat
12 3 (0.082%) InVision
13 2 (0.055%) Adobe Premiere
13 2 (0.055%) EViews
13 2 (0.055%) Maya
13 2 (0.055%) Mingle
13 2 (0.055%) Snapchat
14 1 (0.027%) OmniGraffle
Business Applications
1 246 (6.71%) Dynamics CRM
2 158 (4.31%) Dynamics NAV
3 134 (3.66%) NetSuite
4 110 (3.00%) Dynamics AX
5 69 (1.88%) SAP Business One
6 45 (1.23%) Eloqua
7 35 (0.95%) Sage 200
8 19 (0.52%) Sage X3
9 13 (0.35%) Sage 1000
9 13 (0.35%) Sage 500
10 12 (0.33%) JDE OneWorld
11 11 (0.30%) Salesforce.com CRM
12 9 (0.25%) HFM
13 8 (0.22%) Magento
14 7 (0.19%) Infor M3
15 5 (0.14%) Distributed Ledger
15 5 (0.14%) Sage BI
15 5 (0.14%) SAP ERP
16 4 (0.11%) SAP CRM
16 4 (0.11%) SAP IS-U
Cloud Services
1 348 (9.49%) Microsoft Azure
2 243 (6.63%) Amazon AWS
3 195 (5.32%) Office 365
4 184 (5.02%) Dynamics 365
5 63 (1.72%) Azure Data Factory
6 60 (1.64%) SaaS
7 58 (1.58%) Google Analytics
8 51 (1.39%) npm
9 43 (1.17%) AdWords
9 43 (1.17%) PaaS
10 21 (0.57%) Cloud Computing
10 21 (0.57%) GitHub
10 21 (0.57%) Google Cloud Platform
11 18 (0.49%) Serverless
12 15 (0.41%) Amazon S3
12 15 (0.41%) IaaS
13 14 (0.38%) Azure Machine Learning
13 14 (0.38%) OpenShift
14 13 (0.35%) Amazon Kinesis
14 13 (0.35%) Google Tag Manager
Communications & Networking
1 72 (1.96%) Firewall
2 56 (1.53%) DNS
3 49 (1.34%) Internet
4 46 (1.25%) TCP/IP
5 42 (1.15%) DHCP
6 40 (1.09%) LAN
6 40 (1.09%) WAN
7 38 (1.04%) Intranet
8 32 (0.87%) MPLS
9 27 (0.74%) Cisco ASA
10 26 (0.71%) BGP
10 26 (0.71%) Ethernet
10 26 (0.71%) OSPF
11 24 (0.65%) VPN
12 23 (0.63%) SNMP
13 22 (0.60%) Wireless
14 21 (0.57%) SAN
15 20 (0.55%) F5 BIG-IP GTM
15 20 (0.55%) F5 BIG-IP LTM
16 18 (0.49%) HTTP
Database & Business Intelligence
1 772 (21.06%) SQL Server
2 284 (7.75%) SQL Server Integration Services
3 255 (6.96%) SQL Server Reporting Services
4 239 (6.52%) NoSQL
5 226 (6.16%) Power BI
6 207 (5.65%) SQL Server Analysis Services
7 193 (5.26%) SQL Server 2016
8 182 (4.96%) Data Warehouse
9 178 (4.86%) MongoDB
10 158 (4.31%) MySQL
11 95 (2.59%) Relational Database
12 84 (2.29%) Big Data
13 68 (1.85%) Data Lake
14 66 (1.80%) RavenDB
15 57 (1.55%) PostgreSQL
16 55 (1.50%) Hadoop
17 53 (1.45%) Azure SQL Database
18 50 (1.36%) SQL Server 2012
19 45 (1.23%) Couchbase
20 42 (1.15%) SQL Server 2014
Development Applications
1 292 (7.97%) Git (software)
2 108 (2.95%) Jenkins
3 103 (2.81%) Selenium
3 103 (2.81%) Visual Studio
4 80 (2.18%) gulp
5 74 (2.02%) JIRA
6 66 (1.80%) Team Foundation Server
7 60 (1.64%) TeamCity
8 59 (1.61%) JUnit
9 53 (1.45%) Octopus Deploy
10 52 (1.42%) Mocha
11 50 (1.36%) Protractor
12 49 (1.34%) Cucumber
13 48 (1.31%) Karma Test Runner
14 46 (1.25%) Bower
15 44 (1.20%) Sinon.JS
16 36 (0.98%) Maven
17 29 (0.79%) Grunt
18 24 (0.65%) Gradle
19 21 (0.57%) Mockito
General
1 977 (26.65%) Finance
2 572 (15.60%) Marketing
3 274 (7.47%) Retail
4 170 (4.64%) Telecoms
5 148 (4.04%) Banking
6 95 (2.59%) Manufacturing
7 45 (1.23%) Games
8 41 (1.12%) Front Office
9 38 (1.04%) Publishing
10 34 (0.93%) Legal
11 22 (0.60%) Multimedia
12 21 (0.57%) Back Office
13 15 (0.41%) French Language
13 15 (0.41%) Law
14 13 (0.35%) German Language
15 12 (0.33%) Investment Banking
16 11 (0.30%) Retail Banking
17 10 (0.27%) Italian Language
18 9 (0.25%) Local Government
18 9 (0.25%) Spanish Language
Job Titles
1 1,267 (34.56%) Developer
2 447 (12.19%) Consultant
3 399 (10.88%) Analyst
4 325 (8.87%) .NET Developer
5 230 (6.27%) Java Developer
6 192 (5.24%) Senior Developer
7 150 (4.09%) Architect
8 128 (3.49%) Project Manager
9 127 (3.46%) Business Analyst
10 112 (3.06%) Business Intelligence Developer
11 105 (2.86%) Administrator
12 98 (2.67%) CRM Consultant
13 97 (2.65%) Junior
14 90 (2.45%) Dynamics CRM Consultant
15 88 (2.40%) C# Developer
16 86 (2.35%) PHP Developer
16 86 (2.35%) Senior Analyst
17 83 (2.26%) SQL Developer
18 80 (2.18%) Microsoft Consultant
19 76 (2.07%) Functional Consultant
Libraries, Frameworks & Software Standards
1 644 (17.57%) .NET
2 642 (17.51%) HTML
3 563 (15.36%) CSS
4 376 (10.26%) AngularJS
5 331 (9.03%) ASP.NET
6 259 (7.06%) HTML5
7 254 (6.93%) ASP.NET MVC
8 243 (6.63%) RESTful
9 215 (5.86%) Spring
10 203 (5.54%) ASP.NET Web API
11 202 (5.51%) CSS3
12 175 (4.77%) jQuery
13 166 (4.53%) Hibernate
14 160 (4.36%) Twitter Bootstrap
15 151 (4.12%) Node.js
16 150 (4.09%) Web Services
17 145 (3.96%) ASP.NET MVC 5
18 137 (3.74%) React
19 105 (2.86%) XML
20 97 (2.65%) REST
Miscellaneous
1 275 (7.50%) Analytical Skills
2 157 (4.28%) User Experience
3 145 (3.96%) Greenfield Project
4 126 (3.44%) Fintech
5 125 (3.41%) Computer Science
6 118 (3.22%) Social Media
7 107 (2.92%) Enterprise Software
8 102 (2.78%) Self-Motivation
9 57 (1.55%) Mobile App
10 52 (1.42%) Cloud Native
11 37 (1.01%) Management Information System
12 32 (0.87%) FMCG
13 31 (0.85%) Algorithms
14 30 (0.82%) Data Structures
15 26 (0.71%) Virtual Team
16 24 (0.65%) Data Centre
16 24 (0.65%) Digital Media
16 24 (0.65%) Driving Licence
17 18 (0.49%) Derivative
17 18 (0.49%) Fixed Income
Operating Systems
1 231 (6.30%) Linux
2 196 (5.35%) Windows
3 59 (1.61%) Unix
3 59 (1.61%) Windows Server
4 37 (1.01%) Apple iOS
5 36 (0.98%) Android
5 36 (0.98%) Windows Server 2012
6 32 (0.87%) Windows 7
7 30 (0.82%) Windows Server 2008
8 27 (0.74%) Windows 10
9 22 (0.60%) Red Hat Enterprise Linux
10 17 (0.46%) Mac OS
10 17 (0.46%) Mac OS X
11 10 (0.27%) CentOS
11 10 (0.27%) HPUX
12 7 (0.19%) Windows Server 2003
13 6 (0.16%) Mac OS X Server
14 4 (0.11%) Windows 8
15 3 (0.082%) Debian
15 3 (0.082%) Embedded Linux
Processes & Methodologies
1 899 (24.52%) Agile Software Development
2 432 (11.78%) MVC
3 427 (11.65%) CRM
4 420 (11.46%) Business Intelligence
5 344 (9.38%) TDD
6 340 (9.27%) ERP
7 331 (9.03%) Analytics
7 331 (9.03%) Scrum
8 319 (8.70%) Web Development
9 280 (7.64%) Web Application Development
10 243 (6.63%) Project Management
11 236 (6.44%) Problem-Solving
12 225 (6.14%) Stakeholder Management
13 223 (6.08%) DevOps
14 199 (5.43%) Software Engineering
15 198 (5.40%) BDD
16 187 (5.10%) Business Analysis
17 183 (4.99%) Business Development
17 183 (4.99%) Continuous Integration
18 162 (4.42%) E-Commerce
Programming Languages
1 977 (26.65%) SQL
2 795 (21.69%) JavaScript
3 634 (17.29%) Java
4 620 (16.91%) C#
5 462 (12.60%) PHP
6 204 (5.56%) Python
7 179 (4.88%) T-SQL
8 127 (3.46%) Java 8
9 96 (2.62%) C
10 69 (1.88%) C++
11 60 (1.64%) Ruby
12 58 (1.58%) Data Analysis Expressions (DAX)
13 57 (1.55%) R
14 55 (1.50%) Scala
15 45 (1.23%) X++
16 39 (1.06%) ES6
16 39 (1.06%) PowerShell
17 35 (0.95%) Bash Shell
18 30 (0.82%) TypeScript
19 25 (0.68%) VB.NET
Qualifications
1 368 (10.04%) Degree
2 69 (1.88%) Cisco Certification
2 69 (1.88%) Computer Science Degree
3 52 (1.42%) CCNP
4 49 (1.34%) Microsoft Certification
4 49 (1.34%) Security Cleared
5 44 (1.20%) SAFe Agilist
6 42 (1.15%) CIMA
7 40 (1.09%) ACCA
8 39 (1.06%) CCNA
9 38 (1.04%) ISEB
10 32 (0.87%) PMP
11 31 (0.85%) SC Cleared
12 27 (0.74%) PhD
13 24 (0.65%) CCIE
14 19 (0.52%) AAT
15 16 (0.44%) JNCIA
15 16 (0.44%) MCSE
15 16 (0.44%) PMI Certification
16 15 (0.41%) Master's Degree
Quality Assurance & Compliance
1 80 (2.18%) QA
2 48 (1.31%) GDPR
3 41 (1.12%) Data Quality
4 38 (1.04%) SLA
5 21 (0.57%) PMO
6 15 (0.41%) MiFID
7 13 (0.35%) ISO/IEC 27001
7 13 (0.35%) Solvency II
8 12 (0.33%) Dodd-Frank
8 12 (0.33%) EMIR
9 8 (0.22%) WCAG
10 6 (0.16%) PCI DSS
11 5 (0.14%) ISO 9001
12 2 (0.055%) BS25999
12 2 (0.055%) COBIT
12 2 (0.055%) Cyber Essentials
13 1 (0.027%) Basel III
13 1 (0.027%) GAAP
13 1 (0.027%) IFRS
13 1 (0.027%) ISO/IEC 20000
System Software
1 138 (3.76%) Active Directory
2 114 (3.11%) Docker
3 62 (1.69%) VMware Infrastructure
4 26 (0.71%) VMware ESXi
5 24 (0.65%) HDFS
6 16 (0.44%) vSphere
7 8 (0.22%) Virtual Servers
8 7 (0.19%) Hyper-V
9 6 (0.16%) Virtual Desktop
10 5 (0.14%) Microsoft Virtual Server
10 5 (0.14%) Squid
10 5 (0.14%) Virtual Machines
10 5 (0.14%) XenApp
11 4 (0.11%) Microsoft App-V
12 3 (0.082%) XenDesktop
13 2 (0.055%) VirtualBox
13 2 (0.055%) XenServer
14 1 (0.027%) BitLocker
14 1 (0.027%) VMware NSX
Systems Management
1 44 (1.20%) Ansible
2 43 (1.17%) Puppet
3 42 (1.15%) Kubernetes
4 34 (0.93%) SCCM
5 22 (0.60%) Opscode Chef
6 20 (0.55%) Terraform
7 15 (0.41%) Kibana
8 14 (0.38%) Grafana
8 14 (0.38%) vRealize
9 13 (0.35%) logstash
9 13 (0.35%) vCenter Server
10 12 (0.33%) Prometheus
11 10 (0.27%) Nagios
12 9 (0.25%) HP Data Protector
12 9 (0.25%) ZABBIX
13 7 (0.19%) SCOM
14 6 (0.16%) Docker Swarm
15 5 (0.14%) Cacti
16 4 (0.11%) SCVMM
16 4 (0.11%) WSUS
Vendors
1 1,321 (36.03%) Microsoft
2 221 (6.03%) Facebook
3 180 (4.91%) Oracle
4 144 (3.93%) Sage
5 135 (3.68%) SAP
6 119 (3.25%) Google
7 111 (3.03%) VMware
8 110 (3.00%) Infor
9 97 (2.65%) Epicor
10 86 (2.35%) Cisco
11 67 (1.83%) Adobe
12 57 (1.55%) Salesforce.com
13 50 (1.36%) Sitecore
14 45 (1.23%) Marketo
15 44 (1.20%) Tableau
15 44 (1.20%) Twitter
16 37 (1.01%) Alias
16 37 (1.01%) Juniper
17 36 (0.98%) Citrix
18 34 (0.93%) Xero