Period
to 23 September 2019

The table below looks at the prevalence of the term Advertising in permanent job vacancies. Included is a benchmarking guide to the salaries offered in vacancies that have cited Advertising over the 6 months to 23 September 2019 with a comparison to the same period over the previous 2 years.

Advertising
UK
6 months to
23 Sep 2019
Same period 2018 Same period 2017
Rank 301 131 186
Rank change year-on-year -170 +55 +12
Permanent jobs citing Advertising 1,519 4,222 3,422
As % of all permanent IT jobs advertised in the UK 1.08% 2.55% 1.95%
As % of the General category 2.74% 5.92% 4.29%
Number of salaries quoted 1,302 3,603 3,021
UK median annual salary £52,500 £50,000 £45,000
Median salary % change year-on-year +5.00% +11.11% -5.26%
10th Percentile £29,013 £30,150 £27,500
90th Percentile £90,000 £80,000 £72,500
UK excluding London median annual salary £42,500 £45,000 £40,000
% change year-on-year -5.56% +12.50% -

Advertising is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for common skills.

All General Skills
UK
Permanent vacancies with a requirement for common skills 55,434 71,348 79,704
As % of all permanent IT jobs advertised in the UK 39.59% 43.16% 45.37%
Number of salaries quoted 41,552 54,559 58,266
UK median annual salary £55,000 £52,500 £50,000
Median salary % change year-on-year +4.76% +5.00% -
10th Percentile £31,000 £29,500 £28,750
90th Percentile £92,500 £87,500 £85,000
UK excluding London median annual salary £46,500 £45,000 £43,500
% change year-on-year +3.33% +3.45% -

Advertising
Job Vacancy Trend

Job postings citing Advertising as a percentage of all IT jobs advertised.

Job vacancy trend for Advertising in the UK

Advertising
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Advertising.

Salary trend for Advertising in the UK

Advertising
Salary Histogram

The salary distribution of IT jobs citing Advertising over the 6 months to 23 September 2019.

Salary histogram for Advertising in the UK

Advertising
Top 16 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Advertising within the UK over the 6 months to 23 September 2019. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -174 1,370 £55,000 +4.76% 379
London -108 915 £60,000 +4.35% 154
UK excluding London -244 585 £42,500 -5.56% 247
South East -148 194 £45,000 -10.00% 53
Wales +41 107 £42,625 +6.56% 6
South West -51 75 £40,500 +1.25% 27
North of England -295 66 £40,000 -5.88% 75
Midlands -151 62 £38,000 -20.00% 39
East of England -64 56 £42,500 -15.00% 32
West Midlands -102 50 £42,500 -15.00% 30
North West -202 42 £40,000 -11.11% 43
Yorkshire -106 22 £47,500 +5.56% 27
Scotland -21 18 £33,000 -34.00% 10
East Midlands -65 12 £29,500 -34.44% 9
Northern Ireland 0 7 £37,500 - 6
North East -64 2 £52,458 +31.14% 5

For the 6 months to 23 September 2019, IT jobs citing Advertising also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads with a requirement for Advertising.

1 428 (28.18%) Agile Software Development
2 333 (21.92%) JavaScript
3 312 (20.54%) Marketing
4 297 (19.55%) HTML
5 290 (19.09%) Finance
6 269 (17.71%) Degree
7 260 (17.12%) CSS
8 252 (16.59%) Microsoft
9 242 (15.93%) SQL
10 212 (13.96%) AWS
11 206 (13.56%) Java
12 200 (13.17%) Python
13 191 (12.57%) SQL Server
14 189 (12.44%) C#
15 186 (12.24%) .NET
16 185 (12.18%) Azure
17 162 (10.66%) Windows
18 150 (9.87%) Software Engineering
19 147 (9.68%) Problem-Solving
20 142 (9.35%) AngularJS
21 141 (9.28%) Linux
22 140 (9.22%) Scrum
23 139 (9.15%) Analytical Skills
24 137 (9.02%) Google
25 136 (8.95%) User Experience
26 132 (8.69%) DevOps
27 130 (8.56%) Project Management
28 123 (8.10%) Analytics
29 118 (7.77%) React
30 117 (7.70%) ASP.NET

Advertising
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 59 (3.88%) CMS
2 43 (2.83%) Confluence
3 33 (2.17%) Apache Spark
4 25 (1.65%) WordPress
5 21 (1.38%) WebSphere
6 20 (1.32%) Apache
7 19 (1.25%) SharePoint
8 18 (1.18%) IBM HTTP Server
9 15 (0.99%) MS Exchange
10 13 (0.86%) Drupal
11 11 (0.72%) IIS
11 11 (0.72%) Sitecore CMS
12 10 (0.66%) Elasticsearch
13 9 (0.59%) Apache Airflow
13 9 (0.59%) SAS
14 7 (0.46%) Jupyter
14 7 (0.46%) Tomcat
15 6 (0.39%) SharePoint 2010
15 6 (0.39%) Umbraco
16 5 (0.33%) nginx
Applications
1 66 (4.34%) Microsoft Excel
2 44 (2.90%) Microsoft Office
2 44 (2.90%) Photoshop
3 35 (2.30%) Adobe Illustrator
4 33 (2.17%) Microsoft PowerPoint
5 25 (1.65%) InDesign
6 20 (1.32%) Sketch
7 18 (1.18%) Microsoft Project
8 17 (1.12%) OmniGraffle
9 16 (1.05%) MS Visio
10 15 (0.99%) Adobe Creative Suite
11 10 (0.66%) Adobe After Effects
12 7 (0.46%) InVision
13 5 (0.33%) Adobe XD
13 5 (0.33%) Spreadsheet
14 4 (0.26%) Gliffy
15 3 (0.20%) Adobe Premiere
16 2 (0.13%) Chatbot
17 1 (0.066%) Maya
17 1 (0.066%) MODO
Business Applications
1 10 (0.66%) Magento
2 8 (0.53%) Dynamics AX
3 6 (0.39%) Dynamics CRM
3 6 (0.39%) Siebel CRM
4 5 (0.33%) Maximo
4 5 (0.33%) Oracle ERP
4 5 (0.33%) Remedy ITSM
4 5 (0.33%) Sage CRM
5 4 (0.26%) PeopleSoft Financials
5 4 (0.26%) Salesforce.com CRM
6 3 (0.20%) NetSuite
7 2 (0.13%) Oracle EBS
7 2 (0.13%) RMDS
7 2 (0.13%) Sage X3
8 1 (0.066%) Eloqua
8 1 (0.066%) Payment Gateway
8 1 (0.066%) Sage 200
8 1 (0.066%) SAP Business ByDesign
8 1 (0.066%) Shopify
8 1 (0.066%) Social Studio
Cloud Services
1 212 (13.96%) AWS
2 185 (12.18%) Azure
3 74 (4.87%) GCP
4 72 (4.74%) SaaS
5 47 (3.09%) Office 365
6 36 (2.37%) Power Platform
7 33 (2.17%) GitHub
7 33 (2.17%) Google Analytics
8 28 (1.84%) Serverless
9 18 (1.18%) AdWords
9 18 (1.18%) IaaS
10 17 (1.12%) AWS CloudFormation
11 14 (0.92%) Amazon EC2
12 13 (0.86%) AWS Lambda
13 11 (0.72%) Azure Data Factory
14 10 (0.66%) Azure Active Directory
15 9 (0.59%) Dynamics 365
16 8 (0.53%) Trello
17 7 (0.46%) Adobe Creative Cloud
17 7 (0.46%) PaaS
Communications & Networking
1 51 (3.36%) Internet
2 30 (1.97%) HTTP
3 26 (1.71%) DNS
4 21 (1.38%) TCP/IP
5 19 (1.25%) DHCP
6 15 (0.99%) Wireless
7 13 (0.86%) LAN
7 13 (0.86%) WAN
8 12 (0.79%) Ethernet
8 12 (0.79%) Intranet
9 11 (0.72%) NAS
9 11 (0.72%) SAN
10 10 (0.66%) Firewall
11 8 (0.53%) Skype
12 7 (0.46%) Broadband
12 7 (0.46%) VoIP
12 7 (0.46%) VPN
13 6 (0.39%) PSTN
14 5 (0.33%) BGP
14 5 (0.33%) OSPF
Database & Business Intelligence
1 191 (12.57%) SQL Server
2 59 (3.88%) MongoDB
3 58 (3.82%) MySQL
4 55 (3.62%) Big Data
5 48 (3.16%) NoSQL
6 39 (2.57%) Data Warehouse
7 37 (2.44%) Hadoop
8 36 (2.37%) Power BI
9 33 (2.17%) PostgreSQL
9 33 (2.17%) SQL Server Integration Services
10 32 (2.11%) SQL Server 2016
11 30 (1.97%) Relational Database
12 27 (1.78%) RavenDB
13 26 (1.71%) SQL Server Reporting Services
14 21 (1.38%) SQL Server Analysis Services
15 14 (0.92%) Data Lake
16 11 (0.72%) OLTP
17 10 (0.66%) Apache Hive
17 10 (0.66%) Crystal Reports
17 10 (0.66%) SQL Server 2012
Development Applications
1 114 (7.50%) Git (software)
2 73 (4.81%) JIRA
3 32 (2.11%) Jenkins
4 30 (1.97%) Gradle
5 24 (1.58%) Android Studio
6 18 (1.18%) Octopus Deploy
6 18 (1.18%) TeamCity
7 14 (0.92%) Axure RP
7 14 (0.92%) NUnit
8 13 (0.86%) Selenium
9 12 (0.79%) ER Studio
10 11 (0.72%) ERwin
10 11 (0.72%) PowerDesigner
11 9 (0.59%) GitLab
11 9 (0.59%) gulp
11 9 (0.59%) Moq
12 8 (0.53%) Bitbucket
12 8 (0.53%) Visual Studio
12 8 (0.53%) WebDriver
13 7 (0.46%) Subversion
General
1 312 (20.54%) Marketing
2 290 (19.09%) Finance
3 76 (5.00%) Retail
4 75 (4.94%) Telecoms
5 28 (1.84%) Electronics
6 25 (1.65%) Banking
7 22 (1.45%) Games
8 19 (1.25%) Automotive
9 17 (1.12%) Aerospace
10 15 (0.99%) Publishing
11 14 (0.92%) Legal
11 14 (0.92%) Public Sector
12 12 (0.79%) German Language
13 10 (0.66%) Multimedia
14 9 (0.59%) Back Office
14 9 (0.59%) Swedish Language
15 8 (0.53%) Retail Banking
16 7 (0.46%) French Language
17 6 (0.39%) Law
18 5 (0.33%) Danish Language
Job Titles
1 338 (22.25%) Developer
2 159 (10.47%) Analyst
3 102 (6.71%) .NET Developer
4 88 (5.79%) Architect
5 86 (5.66%) Consultant
6 84 (5.53%) Software Engineer
7 71 (4.67%) Front End Developer (Client-Side Developer)
8 70 (4.61%) Project Manager
9 48 (3.16%) Senior Developer
10 45 (2.96%) Business Analyst
11 40 (2.63%) Junior
12 39 (2.57%) Designer
13 37 (2.44%) C# Developer
13 37 (2.44%) Senior Software Engineer
14 34 (2.24%) Product Manager
14 34 (2.24%) Support Analyst
15 30 (1.97%) Java Developer
16 29 (1.91%) JavaScript Developer
16 29 (1.91%) Recruitment Consultant
17 28 (1.84%) Trainee
Libraries, Frameworks & Software Standards
1 297 (19.55%) HTML
2 260 (17.12%) CSS
3 186 (12.24%) .NET
4 142 (9.35%) AngularJS
5 118 (7.77%) React
6 117 (7.70%) ASP.NET
7 115 (7.57%) Web Services
8 92 (6.06%) HTML5
9 81 (5.33%) ASP.NET Web API
10 80 (5.27%) ASP.NET MVC
11 76 (5.00%) CSS3
12 75 (4.94%) RESTful
13 61 (4.02%) REST
14 59 (3.88%) Node.js
15 50 (3.29%) Twitter Bootstrap
16 44 (2.90%) Redux
17 41 (2.70%) .NET Core
18 38 (2.50%) jQuery
18 38 (2.50%) Sass
19 36 (2.37%) .NET Framework
Miscellaneous
1 139 (9.15%) Analytical Skills
2 136 (8.95%) User Experience
3 72 (4.74%) Social Media
4 54 (3.55%) Self-Motivation
5 50 (3.29%) Enterprise Software
6 47 (3.09%) Greenfield Project
7 41 (2.70%) Mobile App
8 33 (2.17%) Digital Media
9 25 (1.65%) iSeries
10 23 (1.51%) Blog
10 23 (1.51%) Management Information System
11 19 (1.25%) Virtual Team
12 17 (1.12%) Algorithms
13 16 (1.05%) Data Centre
14 14 (0.92%) Public Cloud
15 13 (0.86%) AS400
15 13 (0.86%) BBC
16 12 (0.79%) Data Structures
16 12 (0.79%) Derivative
17 11 (0.72%) Driving Licence
Operating Systems
1 162 (10.66%) Windows
2 141 (9.28%) Linux
3 53 (3.49%) Windows Server
4 31 (2.04%) Android
5 28 (1.84%) Unix
6 23 (1.51%) Windows 10
7 20 (1.32%) Windows 7
8 18 (1.18%) OS/400
9 8 (0.53%) Apple iOS
10 4 (0.26%) Windows Server 2008
10 4 (0.26%) Windows Server 2012
11 2 (0.13%) Embedded Linux
Processes & Methodologies
1 428 (28.18%) Agile Software Development
2 150 (9.87%) Software Engineering
3 147 (9.68%) Problem-Solving
4 140 (9.22%) Scrum
5 132 (8.69%) DevOps
6 130 (8.56%) Project Management
7 123 (8.10%) Analytics
8 117 (7.70%) Computer Science
9 109 (7.18%) Stakeholder Management
10 107 (7.04%) TDD
11 98 (6.45%) Front End Development
12 97 (6.39%) MVC
13 95 (6.25%) Test Automation
14 90 (5.92%) ITIL
15 87 (5.73%) Mentoring
16 85 (5.60%) Business Intelligence
17 84 (5.53%) Digital Marketing
18 81 (5.33%) OO
19 80 (5.27%) CRM
19 80 (5.27%) Web Development
Programming Languages
1 333 (21.92%) JavaScript
2 242 (15.93%) SQL
3 206 (13.56%) Java
4 200 (13.17%) Python
5 189 (12.44%) C#
6 87 (5.73%) PHP
7 54 (3.55%) TypeScript
8 50 (3.29%) PowerShell
9 38 (2.50%) Bash Shell
9 38 (2.50%) C++
10 33 (2.17%) C
11 31 (2.04%) Perl
12 28 (1.84%) ES6
12 28 (1.84%) Shell Script
12 28 (1.84%) T-SQL
13 18 (1.18%) Ruby
14 17 (1.12%) Go
15 16 (1.05%) R
16 13 (0.86%) Embedded C
17 12 (0.79%) VBA
Qualifications
1 269 (17.71%) Degree
2 37 (2.44%) Computer Science Degree
3 31 (2.04%) Security Cleared
4 26 (1.71%) PMP
5 25 (1.65%) Cisco Certification
5 25 (1.65%) SC Cleared
6 21 (1.38%) ITIL Certification
6 21 (1.38%) Master's Degree
7 19 (1.25%) CCNA
7 19 (1.25%) Microsoft Certification
7 19 (1.25%) PMI Certification
8 18 (1.18%) IBM Certification
9 14 (0.92%) MCSE
10 12 (0.79%) PhD
10 12 (0.79%) VMware Certified Professional (VCP)
11 11 (0.72%) PRINCE2 Certification
12 10 (0.66%) APMP
12 10 (0.66%) CCNP
12 10 (0.66%) ISEB
13 9 (0.59%) TOGAF Certification
Quality Assurance & Compliance
1 73 (4.81%) QA
2 26 (1.71%) SLA
3 23 (1.51%) GDPR
4 14 (0.92%) ISO/IEC 27001
5 10 (0.66%) EMIR
5 10 (0.66%) MiFID
6 8 (0.53%) Data Quality
7 7 (0.46%) PMO
8 5 (0.33%) COBIT
8 5 (0.33%) Dodd-Frank
8 5 (0.33%) Solvency II
9 4 (0.26%) PCI DSS
10 3 (0.20%) P3O
11 2 (0.13%) ISO 9001
12 1 (0.066%) Actionable Recommendations
12 1 (0.066%) WCAG
System Software
1 82 (5.40%) Active Directory
2 61 (4.02%) Docker
3 51 (3.36%) VMware Infrastructure
4 14 (0.92%) Hyper-V
5 6 (0.39%) vSphere
6 5 (0.33%) Firmware
6 5 (0.33%) XenApp
7 4 (0.26%) Virtual Machines
7 4 (0.26%) Virtual Servers
8 2 (0.13%) Citrix Hypervisor
8 2 (0.13%) Oracle RAC
8 2 (0.13%) XenDesktop
9 1 (0.066%) Apache ZooKeeper
9 1 (0.066%) KVM
9 1 (0.066%) Terminal Server
9 1 (0.066%) Virtual Desktop
9 1 (0.066%) Xen
Systems Management
1 55 (3.62%) Kubernetes
2 27 (1.78%) Terraform
3 26 (1.71%) Ansible
4 24 (1.58%) SCCM
5 20 (1.32%) Puppet
6 9 (0.59%) Consul
7 8 (0.53%) Opscode Chef
7 8 (0.53%) Single Sign-On
8 6 (0.39%) Prometheus
9 4 (0.26%) cPanel
9 4 (0.26%) Grafana
10 3 (0.20%) Graphite
11 2 (0.13%) Data Guard
11 2 (0.13%) Docker Swarm
11 2 (0.13%) Oozie
11 2 (0.13%) Oracle Enterprise Manager
11 2 (0.13%) PowerCLI
11 2 (0.13%) SCOM
11 2 (0.13%) Systems Management Server (SMS)
11 2 (0.13%) ZABBIX
Vendors
1 252 (16.59%) Microsoft
2 137 (9.02%) Google
3 75 (4.94%) VMware
4 62 (4.08%) Adobe
5 56 (3.69%) Oracle
6 47 (3.09%) Facebook
7 37 (2.44%) Salesforce.com
8 34 (2.24%) IBM
9 29 (1.91%) Tableau
9 29 (1.91%) YouTube
10 24 (1.58%) Cisco
11 21 (1.38%) Atlassian
11 21 (1.38%) Citrix
12 14 (0.92%) Twitter
13 13 (0.86%) SAP
13 13 (0.86%) Sitecore
13 13 (0.86%) Splunk
14 12 (0.79%) Talend
15 10 (0.66%) Salesforce Marketing Cloud
16 9 (0.59%) MuleSoft