Period
to 18 February 2018

The table below looks at the prevalence of the term Advertising in permanent job vacancies. Included is a benchmarking guide to the salaries offered in vacancies that have cited Advertising over the 6 months to 18 February 2018 with a comparison to the same period over the previous 2 years.

Advertising
UK
6 months to
18 Feb 2018
Same period 2017 Same period 2016
Rank 95 156 212
Rank change year-on-year +61 +56 -72
Permanent jobs citing Advertising 5,668 3,775 3,467
As % of all permanent IT jobs advertised in the UK 3.25% 2.16% 1.65%
As % of the General category 7.74% 5.15% 3.70%
Number of salaries quoted 4,783 3,382 3,127
UK median annual salary £47,500 £46,000 £45,000
Median salary % change year-on-year +3.26% +2.22% +5.88%
10th Percentile £28,500 £27,500 £26,250
90th Percentile £73,750 £77,500 £68,750
UK excluding London median annual salary £40,500 £41,500 £40,000
% change year-on-year -2.41% +3.75% -

Advertising is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for common skills.

All General Skills
UK
Permanent vacancies with a requirement for common skills 73,267 73,349 93,821
As % of all permanent IT jobs advertised in the UK 42.06% 42.00% 44.53%
Number of salaries quoted 56,713 59,080 75,630
UK median annual salary £51,000 £50,000 £50,000
Median salary % change year-on-year +2.00% - -
10th Percentile £30,000 £28,750 £28,750
90th Percentile £85,000 £85,000 £82,500
UK excluding London median annual salary £45,000 £44,000 £43,500
% change year-on-year +2.27% +1.15% +2.35%

Advertising
Job Vacancy Trend

Job postings citing Advertising as a percentage of all IT jobs advertised.

Job vacancy trend for Advertising in the UK

Advertising
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Advertising.

Salary trend for Advertising in the UK

Advertising
Salary Histogram

The salary distribution of IT jobs citing Advertising over the 6 months to 18 February 2018.

Salary histogram for Advertising in the UK

Advertising
Top 17 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Advertising within the UK over the 6 months to 18 February 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +61 5,307 £47,500 - 650
UK excluding London +78 3,201 £40,500 -2.41% 370
London +47 2,288 £55,000 - 305
North of England +104 1,072 £39,500 -1.25% 126
South East +26 669 £45,000 - 72
North West +111 616 £45,000 +12.50% 70
Midlands +84 532 £37,500 - 56
East of England +38 366 £50,000 +5.26% 47
West Midlands +73 345 £40,000 - 37
Yorkshire +77 315 £35,500 -16.96% 41
South West +17 248 £40,000 +14.29% 40
Scotland +81 219 £45,000 +20.00% 23
East Midlands +85 186 £35,000 -6.67% 19
North East +18 141 £35,000 +7.69% 15
Wales -23 90 £37,500 -6.25% 6
Channel Islands +6 4 £60,000 +4.35%
Northern Ireland -22 1 £50,000 -4.76%

For the 6 months to 18 February 2018, IT jobs citing Advertising also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads with a requirement for Advertising.

1 2,149 (37.91%) Microsoft
2 1,373 (24.22%) SQL
3 1,355 (23.91%) Finance
4 1,352 (23.85%) Java
5 1,306 (23.04%) Agile Software Development
6 1,279 (22.57%) JavaScript
7 1,212 (21.38%) PHP
8 1,136 (20.04%) C#
9 1,124 (19.83%) .NET
10 1,109 (19.57%) SQL Server
11 962 (16.97%) HTML
12 836 (14.75%) CSS
13 802 (14.15%) Web Development
14 793 (13.99%) MVC
15 788 (13.90%) CRM
16 713 (12.58%) Marketing
17 691 (12.19%) ERP
18 607 (10.71%) TDD
19 603 (10.64%) ASP.NET
20 568 (10.02%) Git (software)
21 564 (9.95%) Business Intelligence
22 509 (8.98%) RESTful
23 486 (8.57%) Degree
24 483 (8.52%) ASP.NET MVC
25 478 (8.43%) Dynamics CRM
26 473 (8.35%) BDD
27 470 (8.29%) Node.js
28 459 (8.10%) SQL Server Reporting Services
29 446 (7.87%) Dynamics 365
30 440 (7.76%) Scrum

Advertising
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 347 (6.12%) SharePoint
2 136 (2.40%) CMS
3 121 (2.13%) SharePoint 2013
4 94 (1.66%) WordPress
5 65 (1.15%) WebSphere
6 61 (1.08%) SharePoint 2010
7 49 (0.86%) MS Exchange
8 46 (0.81%) Elasticsearch
9 44 (0.78%) Apache
10 39 (0.69%) Apache Spark
11 35 (0.62%) Drupal
11 35 (0.62%) Sitecore CMS
12 33 (0.58%) JBoss
13 31 (0.55%) Oracle SOA Suite
14 30 (0.53%) Umbraco
15 27 (0.48%) WebLogic
16 25 (0.44%) SharePoint Server
17 24 (0.42%) nginx
17 24 (0.42%) SAS
18 23 (0.41%) Apache Solr
Applications
1 198 (3.49%) Microsoft Office
2 137 (2.42%) Microsoft Excel
3 76 (1.34%) Photoshop
4 56 (0.99%) Adobe Illustrator
5 44 (0.78%) Microsoft PowerPoint
6 31 (0.55%) Microsoft Project
7 26 (0.46%) Adobe Creative Suite
8 19 (0.34%) MS Visio
9 15 (0.26%) InDesign
10 12 (0.21%) Adobe After Effects
10 12 (0.21%) SPSS
11 7 (0.12%) Spreadsheet
12 5 (0.088%) Adobe Premiere
12 5 (0.088%) InVision
13 2 (0.035%) Acrobat
13 2 (0.035%) CINEMA 4D
13 2 (0.035%) FreeHand
14 1 (0.018%) InfoPath
14 1 (0.018%) Maya
14 1 (0.018%) NUKE
Business Applications
1 478 (8.43%) Dynamics CRM
2 364 (6.42%) Dynamics AX
3 256 (4.52%) NetSuite
4 226 (3.99%) Dynamics NAV
5 104 (1.83%) SAP Business One
6 99 (1.75%) Sage 200
7 63 (1.11%) Magento
8 59 (1.04%) Sage X3
9 45 (0.79%) Unit4 Business World
10 43 (0.76%) Oracle EBS
11 40 (0.71%) Oracle EBS R12
12 33 (0.58%) Eloqua
13 29 (0.51%) Sage 500
14 19 (0.34%) Sage 1000
15 12 (0.21%) Infor M3
15 12 (0.21%) JDE OneWorld
16 10 (0.18%) Salesforce.com CRM
17 9 (0.16%) CiviCRM
17 9 (0.16%) Infor CloudSuite
18 8 (0.14%) OpenCart
Cloud Services
1 446 (7.87%) Dynamics 365
2 333 (5.88%) Microsoft Azure
3 240 (4.23%) Office 365
4 236 (4.16%) Amazon AWS
5 121 (2.13%) SaaS
6 68 (1.20%) Google Analytics
7 41 (0.72%) GitHub
8 40 (0.71%) AdWords
8 40 (0.71%) Azure Data Factory
9 39 (0.69%) FinancialForce
10 35 (0.62%) npm
11 26 (0.46%) PaaS
12 24 (0.42%) Cloud Computing
13 23 (0.41%) Amazon EC2
14 22 (0.39%) Amazon S3
15 20 (0.35%) Virtual Private Cloud
16 16 (0.28%) Amazon CloudWatch
17 14 (0.25%) Heroku
17 14 (0.25%) MailChimp
18 13 (0.23%) Serverless
Communications & Networking
1 91 (1.61%) Firewall
2 90 (1.59%) WAN
3 69 (1.22%) LAN
4 66 (1.16%) Internet
5 53 (0.94%) HTTP
5 53 (0.94%) TCP/IP
6 49 (0.86%) DNS
7 34 (0.60%) DHCP
8 33 (0.58%) Intranet
9 30 (0.53%) VPN
10 28 (0.49%) Wi-Fi
11 26 (0.46%) MPLS
12 25 (0.44%) SAN
13 23 (0.41%) BGP
13 23 (0.41%) OSPF
13 23 (0.41%) VLAN
14 18 (0.32%) Skype
14 18 (0.32%) VoIP
14 18 (0.32%) Wireless
15 15 (0.26%) Cisco ASA
Database & Business Intelligence
1 1,109 (19.57%) SQL Server
2 459 (8.10%) SQL Server Reporting Services
3 352 (6.21%) SQL Server Integration Services
4 350 (6.18%) SQL Server 2016
5 328 (5.79%) NoSQL
6 326 (5.75%) MySQL
7 293 (5.17%) SQL Server Analysis Services
8 248 (4.38%) Power BI
9 229 (4.04%) Data Warehouse
10 156 (2.75%) SQL Server 2014
11 110 (1.94%) MongoDB
12 105 (1.85%) Big Data
13 101 (1.78%) Oracle Database
14 83 (1.46%) Relational Database
15 78 (1.38%) QlikView
16 70 (1.24%) SQL Server 2012
17 62 (1.09%) Hadoop
18 60 (1.06%) OLAP
19 46 (0.81%) Azure SQL Database
19 46 (0.81%) Crystal Reports
Development Applications
1 568 (10.02%) Git (software)
2 109 (1.92%) JIRA
3 102 (1.80%) Jenkins
4 91 (1.61%) Visual Studio
5 87 (1.53%) Selenium
6 77 (1.36%) Subversion
7 76 (1.34%) gulp
8 59 (1.04%) SQL Server Management Studio (SSMS)
9 57 (1.01%) Team Foundation Server
10 51 (0.90%) Maven
11 45 (0.79%) Grunt
12 42 (0.74%) Gradle
12 42 (0.74%) Jasmine
13 38 (0.67%) TeamCity
14 37 (0.65%) NUnit
15 34 (0.60%) JUnit
16 32 (0.56%) webpack
17 29 (0.51%) Bitbucket
17 29 (0.51%) PHPUnit
18 26 (0.46%) Cucumber
General
1 1,355 (23.91%) Finance
2 713 (12.58%) Marketing
3 349 (6.16%) Retail
4 281 (4.96%) Manufacturing
5 196 (3.46%) Banking
6 71 (1.25%) Games
7 64 (1.13%) Legal
8 55 (0.97%) Telecoms
9 45 (0.79%) Front Office
10 40 (0.71%) Law
11 39 (0.69%) Publishing
12 34 (0.60%) Automotive
13 27 (0.48%) Back Office
14 22 (0.39%) Investment Banking
15 18 (0.32%) Billing
15 18 (0.32%) Pharmaceutical
16 17 (0.30%) Financial Institution
17 16 (0.28%) Local Government
18 14 (0.25%) Multimedia
19 12 (0.21%) Electronics
Job Titles
1 2,344 (41.35%) Developer
2 760 (13.41%) Consultant
3 497 (8.77%) Analyst
4 495 (8.73%) .NET Developer
5 322 (5.68%) Java Developer
5 322 (5.68%) Senior Developer
6 229 (4.04%) PHP Developer
7 227 (4.00%) Front End Developer (Client-Side Developer)
8 205 (3.62%) Project Manager
9 189 (3.33%) Business Analyst
10 169 (2.98%) Architect
11 144 (2.54%) CRM Consultant
12 143 (2.52%) C# Developer
13 133 (2.35%) Functional Consultant
14 132 (2.33%) Dynamics CRM Consultant
14 132 (2.33%) Microsoft Consultant
15 128 (2.26%) CRM Developer
16 127 (2.24%) Administrator
17 115 (2.03%) Dynamics CRM Developer
17 115 (2.03%) Technical Consultant
Libraries, Frameworks & Software Standards
1 1,124 (19.83%) .NET
2 962 (16.97%) HTML
3 836 (14.75%) CSS
4 603 (10.64%) ASP.NET
5 509 (8.98%) RESTful
6 483 (8.52%) ASP.NET MVC
7 470 (8.29%) Node.js
8 416 (7.34%) ASP.NET Web API
9 410 (7.23%) AngularJS
10 358 (6.32%) ASP.NET MVC 5
11 338 (5.96%) jQuery
12 307 (5.42%) HTML5
12 307 (5.42%) Spring
13 284 (5.01%) WCF
14 228 (4.02%) React
15 226 (3.99%) Hibernate
16 223 (3.93%) Web Services
17 218 (3.85%) .NET Framework
18 207 (3.65%) Sass
19 205 (3.62%) CSS3
Miscellaneous
1 359 (6.33%) Analytical Skills
2 286 (5.05%) User Experience
3 264 (4.66%) Greenfield Project
4 238 (4.20%) Enterprise Software
5 214 (3.78%) Computer Science
6 192 (3.39%) Social Media
7 149 (2.63%) Mobile App
8 72 (1.27%) Fintech
9 69 (1.22%) Management Information System
10 67 (1.18%) Replication
11 63 (1.11%) Data Centre
12 62 (1.09%) Clustering
13 53 (0.94%) Driving Licence
14 39 (0.69%) Blog
14 39 (0.69%) Digital Media
15 37 (0.65%) Virtual Team
16 34 (0.60%) Graphic Design
17 33 (0.58%) Algorithms
18 30 (0.53%) Linux Command Line
19 27 (0.48%) Data Structures
Operating Systems
1 349 (6.16%) Windows
2 309 (5.45%) Linux
3 155 (2.73%) Windows Server
4 115 (2.03%) Android
5 94 (1.66%) Unix
6 84 (1.48%) Apple iOS
7 78 (1.38%) Windows 7
8 52 (0.92%) Windows Server 2008
9 47 (0.83%) Windows Server 2012
10 44 (0.78%) Windows 10
11 29 (0.51%) CentOS
12 24 (0.42%) Solaris
12 24 (0.42%) Windows 8
13 21 (0.37%) Windows Server 2003
14 18 (0.32%) Debian
15 16 (0.28%) HPUX
16 15 (0.26%) AIX
16 15 (0.26%) Mac OS X
17 14 (0.25%) Red Hat Enterprise Linux
18 10 (0.18%) OS/400
Processes & Methodologies
1 1,306 (23.04%) Agile Software Development
2 802 (14.15%) Web Development
3 793 (13.99%) MVC
4 788 (13.90%) CRM
5 691 (12.19%) ERP
6 607 (10.71%) TDD
7 564 (9.95%) Business Intelligence
8 473 (8.35%) BDD
9 440 (7.76%) Scrum
10 408 (7.20%) Web Application Development
11 341 (6.02%) Project Management
12 315 (5.56%) Analytics
13 305 (5.38%) OO
14 292 (5.15%) Front End Development
15 253 (4.46%) Continuous Integration
16 248 (4.38%) Stakeholder Management
17 240 (4.23%) SDLC
18 236 (4.16%) Software Engineering
19 231 (4.08%) E-Commerce
20 215 (3.79%) ETL
Programming Languages
1 1,373 (24.22%) SQL
2 1,352 (23.85%) Java
3 1,279 (22.57%) JavaScript
4 1,212 (21.38%) PHP
5 1,136 (20.04%) C#
6 327 (5.77%) Ruby
7 279 (4.92%) T-SQL
8 259 (4.57%) Python
9 180 (3.18%) C
10 90 (1.59%) C++
11 81 (1.43%) PowerShell
12 80 (1.41%) X++
13 62 (1.09%) VB.NET
14 59 (1.04%) Scala
15 52 (0.92%) Bash Shell
15 52 (0.92%) R
16 46 (0.81%) ES6
17 40 (0.71%) TypeScript
18 36 (0.64%) Data Analysis Expressions (DAX)
19 33 (0.58%) Objective-C
Qualifications
1 486 (8.57%) Degree
2 133 (2.35%) Microsoft Certification
3 85 (1.50%) Computer Science Degree
4 73 (1.29%) CIMA
5 62 (1.09%) ACCA
6 51 (0.90%) Cisco Certification
7 44 (0.78%) CCNA
8 42 (0.74%) Security Cleared
9 37 (0.65%) ITIL Certification
10 32 (0.56%) PRINCE2 Certification
11 29 (0.51%) ISTQB
11 29 (0.51%) PMP
12 28 (0.49%) CCNP
13 26 (0.46%) MCSE
14 24 (0.42%) SC Cleared
15 18 (0.32%) Master's Degree
16 17 (0.30%) JNCIA
16 17 (0.30%) PhD
17 16 (0.28%) MCSA
17 16 (0.28%) PMI Certification
Quality Assurance & Compliance
1 103 (1.82%) QA
2 65 (1.15%) SLA
3 50 (0.88%) GDPR
4 38 (0.67%) Data Quality
5 24 (0.42%) PMO
6 14 (0.25%) MiFID
7 13 (0.23%) Dodd-Frank
7 13 (0.23%) EMIR
7 13 (0.23%) PCI DSS
8 10 (0.18%) ISO/IEC 27001
9 4 (0.071%) Actionable Recommendations
9 4 (0.071%) ISO/IEC 27002 (supersedes ISO/IEC 17799)
9 4 (0.071%) Sarbanes-Oxley
10 2 (0.035%) IFRS
10 2 (0.035%) ISO 22301
10 2 (0.035%) P3O
11 1 (0.018%) BS25999
11 1 (0.018%) FATCA
11 1 (0.018%) ISO 9001
11 1 (0.018%) ISO/IEC 20000
System Software
1 168 (2.96%) Active Directory
2 93 (1.64%) Docker
3 66 (1.16%) VMware Infrastructure
4 31 (0.55%) VMware ESXi
5 24 (0.42%) Hyper-V
6 18 (0.32%) HDFS
7 9 (0.16%) vSphere
8 8 (0.14%) XenApp
9 7 (0.12%) XenDesktop
10 6 (0.11%) Samba
11 4 (0.071%) Terminal Services
11 4 (0.071%) Virtual Machines
12 3 (0.053%) Virtual Servers
13 2 (0.035%) NFS
13 2 (0.035%) Oracle RAC
13 2 (0.035%) Xsan
14 1 (0.018%) Apache Flume
14 1 (0.018%) KVM
14 1 (0.018%) Snort
14 1 (0.018%) Veritas Cluster Server
Systems Management
1 50 (0.88%) Ansible
2 42 (0.74%) SCCM
3 30 (0.53%) Puppet
4 27 (0.48%) Kubernetes
5 20 (0.35%) Terraform
6 19 (0.34%) Opscode Chef
7 14 (0.25%) Nagios
8 10 (0.18%) Single Sign-On
9 8 (0.14%) FortiGate
10 7 (0.12%) vCenter Server
11 6 (0.11%) Backup Exec
11 6 (0.11%) DameWare
11 6 (0.11%) SCOM
12 5 (0.088%) NetBackup
13 4 (0.071%) Failover Clustering
13 4 (0.071%) Salt
13 4 (0.071%) WSUS
14 3 (0.053%) Rundeck
15 2 (0.035%) Jamf Pro
15 2 (0.035%) Mesos
Vendors
1 2,149 (37.91%) Microsoft
2 372 (6.56%) Facebook
3 361 (6.37%) Oracle
4 339 (5.98%) Sage
5 253 (4.46%) Infor
6 230 (4.06%) SAP
7 221 (3.90%) Epicor
8 186 (3.28%) Salesforce.com
9 160 (2.82%) Google
10 120 (2.12%) VMware
11 104 (1.83%) Cisco
11 104 (1.83%) Zend
12 100 (1.76%) Xero
13 95 (1.68%) IFS
14 85 (1.50%) Tableau
15 81 (1.43%) JD Edwards
16 80 (1.41%) Adobe
17 75 (1.32%) Citrix
18 74 (1.31%) Sitecore
19 51 (0.90%) HP