Period
to 18 June 2019

The table below looks at the prevalence of the term Advertising in permanent job vacancies. Included is a benchmarking guide to the salaries offered in vacancies that have cited Advertising over the 6 months to 18 June 2019 with a comparison to the same period over the previous 2 years.

Advertising
UK
6 months to
18 Jun 2019
Same period 2018 Same period 2017
Rank 278 98 180
Rank change year-on-year -180 +82 +26
Permanent jobs citing Advertising 1,701 5,634 3,353
As % of all permanent IT jobs advertised in the UK 1.19% 3.28% 1.95%
As % of the General category 3.12% 7.94% 4.64%
Number of salaries quoted 1,326 4,751 2,980
UK median annual salary £55,000 £50,000 £45,000
Median salary % change year-on-year +10.00% +11.11% -4.26%
10th Percentile £30,813 £30,000 £27,500
90th Percentile £90,000 £78,750 £75,000
UK excluding London median annual salary £42,500 £45,000 £41,500
% change year-on-year -5.56% +8.43% +3.75%

Advertising is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for common skills.

All General Skills
UK
Permanent vacancies with a requirement for common skills 54,582 70,935 72,194
As % of all permanent IT jobs advertised in the UK 38.06% 41.27% 41.95%
Number of salaries quoted 40,955 55,092 56,594
UK median annual salary £55,000 £52,500 £50,000
Median salary % change year-on-year +4.76% +5.00% -
10th Percentile £31,000 £29,750 £28,750
90th Percentile £90,250 £86,250 £83,750
UK excluding London median annual salary £46,000 £45,000 £42,500
% change year-on-year +2.22% +5.88% -1.16%

Advertising
Job Vacancy Trend

Job postings citing Advertising as a percentage of all IT jobs advertised.

Job vacancy trend for Advertising in the UK

Advertising
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Advertising.

Salary trend for Advertising in the UK

Advertising
Salary Histogram

The salary distribution of IT jobs citing Advertising over the 6 months to 18 June 2019.

Salary histogram for Advertising in the UK

Advertising
Top 16 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Advertising within the UK over the 6 months to 18 June 2019. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -182 1,588 £55,000 +10.00% 397
London -91 1,130 £60,000 +4.35% 151
UK excluding London -311 559 £42,500 -5.56% 264
South East -161 202 £47,500 +5.56% 63
Midlands -176 88 £38,000 -10.59% 39
North of England -312 79 £40,000 -11.11% 84
Wales +19 78 £40,000 - 6
North West -219 59 £40,000 -15.79% 42
West Midlands -152 52 £37,500 -21.05% 25
South West -144 45 £38,750 -3.13% 28
East of England -131 39 £45,000 -5.26% 37
East Midlands -84 36 £38,000 -10.59% 14
Scotland -109 23 £70,000 +47.37% 10
Yorkshire -195 17 £42,500 +6.25% 29
Northern Ireland - 5 £47,500 - 2
North East -84 3 £32,500 -22.62% 13

For the 6 months to 18 June 2019, IT jobs citing Advertising also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads with a requirement for Advertising.

1 486 (28.57%) Agile Software Development
2 417 (24.51%) Finance
3 369 (21.69%) SQL
4 354 (20.81%) Marketing
5 337 (19.81%) JavaScript
6 305 (17.93%) Microsoft
7 298 (17.52%) SQL Server
7 298 (17.52%) Degree
8 297 (17.46%) HTML
9 270 (15.87%) C#
10 260 (15.29%) .NET
11 259 (15.23%) CSS
12 205 (12.05%) Microsoft Azure
13 191 (11.23%) Scrum
14 186 (10.93%) Problem-Solving
15 182 (10.70%) Windows
16 177 (10.41%) Amazon AWS
17 173 (10.17%) Java
18 159 (9.35%) Project Management
18 159 (9.35%) Computer Science
19 158 (9.29%) Python
20 157 (9.23%) User Experience
21 151 (8.88%) AngularJS
21 151 (8.88%) Software Engineering
22 144 (8.47%) ASP.NET
23 142 (8.35%) Analytics
24 139 (8.17%) Analytical Skills
24 139 (8.17%) DevOps
25 136 (8.00%) React
26 135 (7.94%) Stakeholder Management

Advertising
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 43 (2.53%) CMS
2 35 (2.06%) MS Exchange
3 33 (1.94%) Apache Spark
4 32 (1.88%) Confluence
5 30 (1.76%) SharePoint
5 30 (1.76%) WordPress
6 17 (1.00%) IIS
7 16 (0.94%) WebSphere
8 14 (0.82%) Apache
9 13 (0.76%) Sitecore CMS
10 9 (0.53%) Drupal
10 9 (0.53%) Tomcat
11 8 (0.47%) JBoss
12 7 (0.41%) Apache TomEE
12 7 (0.41%) Appian
13 6 (0.35%) Jupyter
13 6 (0.35%) SharePoint 2010
14 5 (0.29%) OpenStack
15 4 (0.24%) Adobe Experience Manager
15 4 (0.24%) Elasticsearch
Applications
1 76 (4.47%) Microsoft Excel
2 72 (4.23%) Microsoft Office
3 44 (2.59%) Microsoft PowerPoint
4 43 (2.53%) Photoshop
5 32 (1.88%) Adobe Illustrator
6 27 (1.59%) Adobe Creative Suite
7 20 (1.18%) Adobe After Effects
7 20 (1.18%) Sketch
8 17 (1.00%) Microsoft Project
9 15 (0.88%) Adobe Premiere
10 11 (0.65%) OmniGraffle
11 10 (0.59%) InDesign
12 9 (0.53%) MS Visio
13 8 (0.47%) InVision
14 4 (0.24%) Adobe XD
15 3 (0.18%) Spreadsheet
16 2 (0.12%) Chatbot
16 2 (0.12%) CINEMA 4D
16 2 (0.12%) Stata
17 1 (0.059%) MODO
Business Applications
1 14 (0.82%) Magento
2 8 (0.47%) Salesforce.com CRM
3 7 (0.41%) Sage CRM
4 6 (0.35%) Dynamics CRM
4 6 (0.35%) SAP ERP
4 6 (0.35%) SAP S/4HANA
4 6 (0.35%) SAP SD
5 5 (0.29%) Eloqua
5 5 (0.29%) Sage 200
5 5 (0.29%) Siebel CRM
6 4 (0.24%) PeopleSoft Financials
7 3 (0.18%) Dynamics AX
7 3 (0.18%) Sage X3
8 2 (0.12%) Maximo
8 2 (0.12%) NetSuite
8 2 (0.12%) Oracle EBS
8 2 (0.12%) Oracle ERP
8 2 (0.12%) RMDS
8 2 (0.12%) Sage 50
8 2 (0.12%) Shopify
Cloud Services
1 205 (12.05%) Microsoft Azure
2 177 (10.41%) Amazon AWS
3 78 (4.59%) Office 365
4 60 (3.53%) SaaS
5 52 (3.06%) Google Cloud Platform
6 41 (2.41%) GitHub
7 25 (1.47%) Power Platform
8 22 (1.29%) AdWords
8 22 (1.29%) Google Analytics
9 21 (1.23%) Serverless
10 20 (1.18%) IaaS
11 13 (0.76%) PaaS
11 13 (0.76%) Trello
12 10 (0.59%) Slack
13 9 (0.53%) Adobe Creative Cloud
14 8 (0.47%) Azure Active Directory
15 7 (0.41%) AWS Lambda
15 7 (0.41%) Azure Data Factory
16 6 (0.35%) Dynamics 365
16 6 (0.35%) Yammer
Communications & Networking
1 44 (2.59%) Internet
1 44 (2.59%) Wireless
2 35 (2.06%) LAN
2 35 (2.06%) WAN
3 34 (2.00%) DNS
3 34 (2.00%) Firewall
4 24 (1.41%) DHCP
5 22 (1.29%) VPN
6 21 (1.23%) TCP/IP
7 18 (1.06%) BGP
7 18 (1.06%) OSPF
8 15 (0.88%) SAN
9 10 (0.59%) IPsec
9 10 (0.59%) NAS
9 10 (0.59%) Skype
9 10 (0.59%) VoIP
10 9 (0.53%) Cisco ASA
10 9 (0.53%) Cisco Nexus
10 9 (0.53%) Ethernet
10 9 (0.53%) HSRP
Database & Business Intelligence
1 298 (17.52%) SQL Server
2 75 (4.41%) MySQL
3 59 (3.47%) Big Data
4 55 (3.23%) Relational Database
5 50 (2.94%) SQL Server 2016
6 48 (2.82%) NoSQL
7 47 (2.76%) MongoDB
8 45 (2.65%) Data Warehouse
8 45 (2.65%) SQL Server Integration Services
9 36 (2.12%) SQL Server Reporting Services
10 34 (2.00%) Hadoop
11 31 (1.82%) RavenDB
12 30 (1.76%) SQL Server Analysis Services
13 27 (1.59%) PostgreSQL
14 25 (1.47%) Power BI
15 21 (1.23%) Data Lake
15 21 (1.23%) SQL Server 2012
16 16 (0.94%) RDBMS
17 15 (0.88%) Blockchain
17 15 (0.88%) SQL Server 2014
Development Applications
1 97 (5.70%) JIRA
2 90 (5.29%) Git (software)
3 36 (2.12%) Jenkins
4 32 (1.88%) Team Foundation Server
5 18 (1.06%) Selenium
6 17 (1.00%) Gradle
6 17 (1.00%) Visual Studio
7 15 (0.88%) Cucumber
8 13 (0.76%) Octopus Deploy
8 13 (0.76%) TeamCity
8 13 (0.76%) TestRail
8 13 (0.76%) WebDriver
9 12 (0.71%) Subversion
10 11 (0.65%) NUnit
10 11 (0.65%) Visual Studio Team System
11 10 (0.59%) Maven
12 9 (0.53%) Axure RP
12 9 (0.53%) JUnit
12 9 (0.53%) Mockito
13 7 (0.41%) Rational DOORS
General
1 417 (24.51%) Finance
2 354 (20.81%) Marketing
3 95 (5.58%) Retail
4 84 (4.94%) Telecoms
5 57 (3.35%) Banking
6 25 (1.47%) Publishing
7 20 (1.18%) Legal
8 17 (1.00%) Games
9 12 (0.71%) Back Office
10 11 (0.65%) Front Office
10 11 (0.65%) German Language
11 10 (0.59%) Brand Awareness
12 8 (0.47%) Manufacturing
12 8 (0.47%) Swedish Language
13 6 (0.35%) Digital Economy
13 6 (0.35%) Electronics
13 6 (0.35%) French Language
13 6 (0.35%) Law
14 5 (0.29%) Spanish Language
15 4 (0.24%) Danish Language
Job Titles
1 349 (20.52%) Developer
2 209 (12.29%) Analyst
3 126 (7.41%) .NET Developer
4 112 (6.58%) Architect
5 81 (4.76%) Project Manager
6 76 (4.47%) Consultant
7 66 (3.88%) Software Engineer
8 64 (3.76%) Business Analyst
9 63 (3.70%) Product Manager
10 54 (3.17%) Front End Developer (Client-Side Developer)
11 52 (3.06%) Designer
12 51 (3.00%) C# Developer
13 46 (2.70%) Support Analyst
14 45 (2.65%) Applications Support
14 45 (2.65%) Senior Developer
15 42 (2.47%) C# .NET Developer
16 34 (2.00%) Support Engineer
17 33 (1.94%) Junior
18 32 (1.88%) Java Developer
18 32 (1.88%) Senior Analyst
Libraries, Frameworks & Software Standards
1 297 (17.46%) HTML
2 260 (15.29%) .NET
3 259 (15.23%) CSS
4 151 (8.88%) AngularJS
5 144 (8.47%) ASP.NET
6 136 (8.00%) React
7 116 (6.82%) Web Services
8 114 (6.70%) ASP.NET Web API
9 104 (6.11%) HTML5
10 84 (4.94%) ASP.NET MVC
11 75 (4.41%) CSS3
12 73 (4.29%) RESTful
13 71 (4.17%) .NET Framework
14 66 (3.88%) Twitter Bootstrap
15 55 (3.23%) REST
16 54 (3.17%) .NET Core
17 41 (2.41%) Entity Framework
17 41 (2.41%) jQuery
18 36 (2.12%) Sass
19 34 (2.00%) JSON
Miscellaneous
1 157 (9.23%) User Experience
2 139 (8.17%) Analytical Skills
3 103 (6.06%) Self-Motivation
4 79 (4.64%) Social Media
5 69 (4.06%) Digital Media
6 46 (2.70%) Greenfield Project
7 45 (2.65%) Enterprise Software
8 43 (2.53%) Mobile App
9 39 (2.29%) Data Centre
10 28 (1.65%) Algorithms
11 23 (1.35%) Foreign Exchange (FX)
11 23 (1.35%) Management Information System
12 22 (1.29%) Market Risk
13 21 (1.23%) Blog
14 20 (1.18%) Cloud Native
15 19 (1.12%) Data Structures
16 18 (1.06%) Clustering
16 18 (1.06%) Derivative
16 18 (1.06%) Virtual Team
17 14 (0.82%) Marketing Technology
Operating Systems
1 182 (10.70%) Windows
2 89 (5.23%) Linux
3 46 (2.70%) Windows Server
4 29 (1.70%) Windows 10
5 27 (1.59%) Unix
6 22 (1.29%) Windows 7
7 14 (0.82%) Apple iOS
8 11 (0.65%) Android
9 10 (0.59%) Windows Server 2008
10 8 (0.47%) Mac OS X
11 4 (0.24%) CentOS
11 4 (0.24%) Windows Server 2012
12 3 (0.18%) Mac OS
12 3 (0.18%) OS/400
12 3 (0.18%) Red Hat Enterprise Linux
12 3 (0.18%) Ubuntu
12 3 (0.18%) Windows 2000
13 1 (0.059%) Fedora
13 1 (0.059%) VMS
13 1 (0.059%) Windows 8
Processes & Methodologies
1 486 (28.57%) Agile Software Development
2 191 (11.23%) Scrum
3 186 (10.93%) Problem-Solving
4 159 (9.35%) Computer Science
4 159 (9.35%) Project Management
5 151 (8.88%) Software Engineering
6 142 (8.35%) Analytics
7 139 (8.17%) DevOps
8 135 (7.94%) Stakeholder Management
9 121 (7.11%) SDLC
10 115 (6.76%) CRM
11 112 (6.58%) MVC
12 102 (6.00%) TDD
13 98 (5.76%) ITIL
14 95 (5.58%) Business Intelligence
15 93 (5.47%) Digital Marketing
15 93 (5.47%) OO
16 89 (5.23%) Test Automation
17 87 (5.11%) E-Commerce
18 85 (5.00%) Unit Testing
Programming Languages
1 369 (21.69%) SQL
2 337 (19.81%) JavaScript
3 270 (15.87%) C#
4 173 (10.17%) Java
5 158 (9.29%) Python
6 78 (4.59%) PHP
7 70 (4.12%) PowerShell
8 55 (3.23%) TypeScript
9 48 (2.82%) T-SQL
10 40 (2.35%) C++
11 33 (1.94%) Bash Shell
12 23 (1.35%) R
13 20 (1.18%) Perl
14 18 (1.06%) Ruby
14 18 (1.06%) Shell Script
15 17 (1.00%) ES6
16 16 (0.94%) Scala
17 14 (0.82%) Groovy
18 13 (0.76%) MATLAB
19 12 (0.71%) VB.NET
Qualifications
1 298 (17.52%) Degree
2 58 (3.41%) Cisco Certification
3 57 (3.35%) Security Cleared
4 48 (2.82%) Computer Science Degree
5 42 (2.47%) PMP
6 39 (2.29%) CCNA
7 34 (2.00%) CCNP
8 29 (1.70%) PMI Certification
8 29 (1.70%) SC Cleared
9 24 (1.41%) PhD
10 22 (1.29%) ISEB
11 21 (1.23%) DV Cleared
12 20 (1.18%) APMP
13 18 (1.06%) ISTQB
13 18 (1.06%) Microsoft Certification
14 15 (0.88%) CISSP
15 14 (0.82%) APMG
15 14 (0.82%) ISTQB Foundation Certification
16 13 (0.76%) ITIL Certification
16 13 (0.76%) MCSE
Quality Assurance & Compliance
1 102 (6.00%) QA
2 28 (1.65%) SLA
3 20 (1.18%) GDPR
4 18 (1.06%) ISO/IEC 27001
5 11 (0.65%) Dodd-Frank
5 11 (0.65%) EMIR
5 11 (0.65%) MiFID
6 7 (0.41%) PMO
7 6 (0.35%) Data Quality
8 5 (0.29%) DICOM
9 4 (0.24%) Actionable Recommendations
10 3 (0.18%) PCI DSS
11 2 (0.12%) WCAG
12 1 (0.059%) Cyber Essentials
12 1 (0.059%) ISO 9001
12 1 (0.059%) NIST
System Software
1 103 (6.06%) Active Directory
2 48 (2.82%) VMware Infrastructure
3 39 (2.29%) Docker
4 22 (1.29%) Hyper-V
5 16 (0.94%) vSphere
6 14 (0.82%) XenApp
7 7 (0.41%) Citrix Hypervisor
7 7 (0.41%) Terminal Server
8 3 (0.18%) Microsoft App-V
8 3 (0.18%) VMware ESXi
9 2 (0.12%) Oracle RAC
9 2 (0.12%) Virtual Machines
9 2 (0.12%) Xen
10 1 (0.059%) KVM
Systems Management
1 28 (1.65%) Kubernetes
2 25 (1.47%) SCCM
3 18 (1.06%) Ansible
4 11 (0.65%) Terraform
5 10 (0.59%) Single Sign-On
6 8 (0.47%) vCenter Server
7 7 (0.41%) Jamf Pro
7 7 (0.41%) Opscode Chef
7 7 (0.41%) Puppet
8 4 (0.24%) Microsoft Clustering
9 3 (0.18%) cPanel
9 3 (0.18%) NetBackup
9 3 (0.18%) PowerCLI
9 3 (0.18%) vRealize
10 2 (0.12%) Data Guard
10 2 (0.12%) HP Quality Center
10 2 (0.12%) Microsoft Intune
10 2 (0.12%) Oracle Enterprise Manager
10 2 (0.12%) ZABBIX
11 1 (0.059%) Packer
Vendors
1 305 (17.93%) Microsoft
2 102 (6.00%) Google
3 79 (4.64%) VMware
4 75 (4.41%) Oracle
5 71 (4.17%) Facebook
6 66 (3.88%) Adobe
7 56 (3.29%) Salesforce.com
8 52 (3.06%) Cisco
9 42 (2.47%) Citrix
10 34 (2.00%) YouTube
11 23 (1.35%) Tableau
12 19 (1.12%) IBM
13 18 (1.06%) Cognizant
13 18 (1.06%) SAP
14 17 (1.00%) Sitecore
15 16 (0.94%) Atlassian
15 16 (0.94%) Sage
15 16 (0.94%) Twitter
16 15 (0.88%) Juniper
17 14 (0.82%) Informatica