Period
to 25 February 2021

The table below looks at the prevalence of the term Advertising in permanent job vacancies. Included is a benchmarking guide to the salaries offered in vacancies that have cited Advertising over the 6 months to 25 February 2021 with a comparison to the same period over the previous 2 years.

Advertising
UK
6 months to
25 Feb 2021
Same period 2020 Same period 2019
Rank 293 292 230
Rank change year-on-year -1 -62 -130
Permanent jobs citing Advertising 768 1,374 2,310
As % of all permanent jobs advertised in the UK 1.04% 1.11% 1.54%
As % of the General category 2.69% 2.79% 3.76%
Number of salaries quoted 657 1,302 1,979
Median annual salary £55,000 £52,000 £55,000
Median salary % change year-on-year +5.77% -5.45% +15.79%
10th Percentile £33,250 £28,775 £31,250
90th Percentile £85,000 £86,250 £83,750
UK excluding London median annual salary £47,500 £45,000 £47,500
% change year-on-year +5.56% -5.26% +11.76%

Advertising is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for common skills.

All General Skills
UK
Permanent vacancies with a requirement for common skills 28,538 49,309 61,471
As % of all permanent IT jobs advertised in the UK 38.52% 39.93% 40.88%
Number of salaries quoted 21,476 37,882 47,448
Median annual salary £60,000 £55,250 £55,000
Median salary % change year-on-year +8.60% +0.45% +10.00%
10th Percentile £32,500 £31,250 £30,500
90th Percentile £96,250 £95,000 £90,000
UK excluding London median annual salary £47,950 £47,500 £45,000
% change year-on-year +0.95% +5.56% -

Advertising
Job Vacancy Trend

Job postings citing Advertising as a proportion of all IT jobs advertised.

Job vacancy trend for Advertising in the UK

Advertising
Salary Trend

3-month moving average salary quoted in jobs citing Advertising.

Salary trend for Advertising in the UK

Advertising
Salary Histogram

Salary distribution for jobs citing Advertising over the 6 months to 25 February 2021.

Salary histogram for Advertising in the UK

Advertising
Top 16 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Advertising within the UK over the 6 months to 25 February 2021. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +15 677 £57,500 +4.55% 195
London 0 391 £61,750 +2.92% 73
UK excluding London +25 335 £47,500 +5.56% 138
South East +107 128 £50,000 - 28
Work from Home -45 110 £55,000 -8.33% 29
Wales -26 47 £34,500 -21.14% 4
Midlands +43 38 £41,750 -7.22% 25
East of England +74 36 £55,000 +41.94% 17
South West -9 33 £40,825 -9.28% 12
West Midlands +34 30 £56,250 +25.00% 21
Scotland +58 27 £45,000 +91.49% 10
North of England +43 26 £53,750 +3.86% 39
North West +56 12 £47,500 +11.76% 13
Yorkshire +29 12 £55,000 -8.33% 18
East Midlands +54 8 £33,750 -35.71% 4
North East - 2 £52,500 - 8

For the 6 months to 25 February 2021, IT jobs citing Advertising also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads with a requirement for Advertising.

1 215 (27.99%) Agile Software Development
2 205 (26.69%) Marketing
3 193 (25.13%) Finance
4 160 (20.83%) SQL
5 117 (15.23%) JavaScript
6 116 (15.10%) Python
7 114 (14.84%) Azure
8 110 (14.32%) Degree
9 107 (13.93%) HTML
10 100 (13.02%) AWS
11 97 (12.63%) C#
12 96 (12.50%) Analytics
13 92 (11.98%) Java
14 91 (11.85%) Social Media
15 86 (11.20%) Microsoft
16 84 (10.94%) .NET
17 82 (10.68%) Stakeholder Management
18 79 (10.29%) B2B
19 76 (9.90%) SQL Server
19 76 (9.90%) Google
20 73 (9.51%) CSS
20 73 (9.51%) Digital Marketing
21 69 (8.98%) DevOps
22 64 (8.33%) SDLC
23 60 (7.81%) Software Engineering
24 58 (7.55%) Analytical Skills
24 58 (7.55%) HTML5
25 56 (7.29%) Linux
25 56 (7.29%) Project Management
26 55 (7.16%) OO

Advertising
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 23 (2.99%) CMS
2 20 (2.60%) Elasticsearch
3 17 (2.21%) Apache Spark
4 14 (1.82%) Apache
5 11 (1.43%) WordPress
6 9 (1.17%) SharePoint
7 8 (1.04%) Tomcat
8 6 (0.78%) SAS
9 5 (0.65%) Confluence
10 2 (0.26%) Adobe Experience Manager
10 2 (0.26%) Apache Airflow
10 2 (0.26%) Apache TomEE
10 2 (0.26%) IIS
10 2 (0.26%) MS Exchange
11 1 (0.13%) Drupal
11 1 (0.13%) Headless CMS
11 1 (0.13%) JBoss
11 1 (0.13%) Oracle SOA Suite
11 1 (0.13%) Sitecore CMS
11 1 (0.13%) WebSphere
Applications
1 23 (2.99%) Microsoft Excel
2 22 (2.86%) Photoshop
3 17 (2.21%) Microsoft PowerPoint
4 16 (2.08%) Microsoft Project
5 15 (1.95%) Microsoft Office
6 13 (1.69%) Adobe Premiere
7 9 (1.17%) Sketch
8 7 (0.91%) Adobe After Effects
9 6 (0.78%) Adobe Creative Suite
10 5 (0.65%) Adobe Illustrator
11 3 (0.39%) Figma
11 3 (0.39%) InVision
11 3 (0.39%) Maya
11 3 (0.39%) MS Visio
11 3 (0.39%) SPSS
12 2 (0.26%) Adobe XD
12 2 (0.26%) OrCAD
12 2 (0.26%) Zeplin
13 1 (0.13%) Final Cut Pro
13 1 (0.13%) Spreadsheet
Business Applications
1 10 (1.30%) FINCAD Analytics
2 4 (0.52%) Magento
2 4 (0.52%) Social Studio
3 3 (0.39%) WebTrends
4 2 (0.26%) Dynamics CRM
4 2 (0.26%) Infor CloudSuite Industrial (formerly SyteLine)
4 2 (0.26%) Payment Gateway
4 2 (0.26%) SAP Hybris
5 1 (0.13%) Dynamics GP
5 1 (0.13%) Eloqua
5 1 (0.13%) Maximo
5 1 (0.13%) ProductWriter
5 1 (0.13%) Salesforce.com CRM
Cloud Services
1 114 (14.84%) Azure
2 100 (13.02%) AWS
3 44 (5.73%) SaaS
4 29 (3.78%) Power Platform
5 26 (3.39%) Google Analytics
6 25 (3.26%) GCP
7 17 (2.21%) Serverless
8 16 (2.08%) Amazon EC2
9 15 (1.95%) Microsoft 365
9 15 (1.95%) OpenShift
10 13 (1.69%) AWS Lambda
11 11 (1.43%) Amazon SQS
11 11 (1.43%) Datadog
12 10 (1.30%) npm
13 9 (1.17%) Amazon Cognito
14 7 (0.91%) Adobe Creative Cloud
14 7 (0.91%) Amazon S3
15 6 (0.78%) AWS CloudFormation
16 5 (0.65%) Asana
16 5 (0.65%) Google Tag Manager
Communications & Networking
1 7 (0.91%) Firewall
1 7 (0.91%) NetScaler
2 6 (0.78%) WAN
3 5 (0.65%) DNS
3 5 (0.65%) Internet
3 5 (0.65%) LAN
3 5 (0.65%) Network Security
3 5 (0.65%) TCP/IP
4 4 (0.52%) DAB
4 4 (0.52%) RS-232
4 4 (0.52%) SAN
4 4 (0.52%) Wireless
5 3 (0.39%) Ethernet
5 3 (0.39%) SMS
5 3 (0.39%) Wi-Fi
6 2 (0.26%) Cisco ASA
6 2 (0.26%) HTTP
6 2 (0.26%) MPLS
6 2 (0.26%) VoIP
7 1 (0.13%) VPN
Database & Business Intelligence
1 76 (9.90%) SQL Server
2 39 (5.08%) MongoDB
3 29 (3.78%) SQL Server 2019
4 27 (3.52%) Power BI
5 22 (2.86%) Big Data
5 22 (2.86%) MySQL
6 21 (2.73%) Hadoop
7 17 (2.21%) NoSQL
7 17 (2.21%) Relational Database
8 16 (2.08%) Data Warehouse
8 16 (2.08%) Tableau
9 14 (1.82%) Amazon DynamoDB
10 13 (1.69%) SQL Server Reporting Services
11 12 (1.56%) Amazon RDS
12 10 (1.30%) Apache Cassandra
12 10 (1.30%) Data Mining
13 9 (1.17%) Data Lake
13 9 (1.17%) OLTP
13 9 (1.17%) SQL Server Integration Services
14 8 (1.04%) BigQuery
Development Applications
1 42 (5.47%) Git (software)
2 39 (5.08%) JIRA
3 20 (2.60%) Selenium
4 19 (2.47%) Jenkins
5 18 (2.34%) GitLab
6 16 (2.08%) Visual Studio
7 15 (1.95%) Cucumber
8 11 (1.43%) Team Foundation Server
9 10 (1.30%) Maven
10 9 (1.17%) CircleCI
11 8 (1.04%) Grunt
11 8 (1.04%) REST Assured
11 8 (1.04%) SoapUI
12 7 (0.91%) Bitbucket
13 6 (0.78%) Mercurial
13 6 (0.78%) TeamCity
14 5 (0.65%) Bugzilla
14 5 (0.65%) JUnit
15 4 (0.52%) JBehave
15 4 (0.52%) JMeter
General
1 205 (26.69%) Marketing
2 193 (25.13%) Finance
3 37 (4.82%) Retail
4 35 (4.56%) Legal
5 29 (3.78%) Banking
6 21 (2.73%) Telecoms
7 19 (2.47%) Electronics
8 17 (2.21%) Publishing
9 14 (1.82%) Investment Banking
10 13 (1.69%) Games
11 9 (1.17%) Multimedia
12 8 (1.04%) Front Office
12 8 (1.04%) Manufacturing
13 7 (0.91%) Billing
13 7 (0.91%) Public Sector
14 5 (0.65%) Brand Awareness
14 5 (0.65%) General Ledger
15 4 (0.52%) Financial Institution
15 4 (0.52%) Law
16 3 (0.39%) Automotive
Job Titles
1 177 (23.05%) Developer
2 98 (12.76%) Analyst
3 50 (6.51%) Business Analyst
4 48 (6.25%) Senior Developer
5 45 (5.86%) Architect
6 42 (5.47%) Marketing Manager
7 36 (4.69%) .NET Developer
8 30 (3.91%) Project Manager
9 24 (3.13%) Java Developer
9 24 (3.13%) Technical Analyst
10 23 (2.99%) Consultant
11 22 (2.86%) Software Engineer
12 21 (2.73%) Solutions Architect
13 18 (2.34%) Front End Developer (Client-Side Developer)
13 18 (2.34%) Full Stack Developer
14 17 (2.21%) Infrastructure Engineer
14 17 (2.21%) Marketing Communications Manager
14 17 (2.21%) Technical Business Analyst
15 16 (2.08%) Data Engineer
15 16 (2.08%) DevOps Engineer
Libraries, Frameworks & Software Standards
1 107 (13.93%) HTML
2 84 (10.94%) .NET
3 73 (9.51%) CSS
4 58 (7.55%) HTML5
5 44 (5.73%) ASP.NET
5 44 (5.73%) CSS3
6 43 (5.60%) AngularJS
7 37 (4.82%) .NET Core
8 36 (4.69%) React
9 35 (4.56%) Node.js
10 32 (4.17%) Web Services
11 29 (3.78%) ASP.NET MVC
12 28 (3.65%) OLE
12 28 (3.65%) REST
13 26 (3.39%) Blazor
14 22 (2.86%) Vue.js
15 20 (2.60%) JSON
16 19 (2.47%) RESTful
16 19 (2.47%) Spring
17 17 (2.21%) Spring Boot
Miscellaneous
1 91 (11.85%) Social Media
2 58 (7.55%) Analytical Skills
3 36 (4.69%) User Experience
4 32 (4.17%) Greenfield Project
5 27 (3.52%) Virtual Team
6 22 (2.86%) Blog
7 15 (1.95%) Algorithms
7 15 (1.95%) Data Centre
7 15 (1.95%) Equities
7 15 (1.95%) Foreign Exchange (FX)
7 15 (1.95%) Market Risk
8 13 (1.69%) Derivative
9 11 (1.43%) Exotic Derivative
10 10 (1.30%) Podcast
11 9 (1.17%) Animation
11 9 (1.17%) Digital Media
11 9 (1.17%) Management Information System
12 8 (1.04%) Cloud Native
12 8 (1.04%) Mobile App
12 8 (1.04%) Replication
Operating Systems
1 56 (7.29%) Linux
2 55 (7.16%) Windows
3 19 (2.47%) Android
4 17 (2.21%) Windows Server
5 16 (2.08%) Apple iOS
6 14 (1.82%) Unix
7 8 (1.04%) CentOS
8 6 (0.78%) Windows 10
9 1 (0.13%) Mac OS X
9 1 (0.13%) Red Hat Enterprise Linux
9 1 (0.13%) Windows Server 2008
9 1 (0.13%) Windows Server 2012
9 1 (0.13%) Windows Server 2016
9 1 (0.13%) Windows Server 2019
Processes & Methodologies
1 215 (27.99%) Agile Software Development
2 96 (12.50%) Analytics
3 82 (10.68%) Stakeholder Management
4 79 (10.29%) B2B
5 73 (9.51%) Digital Marketing
6 69 (8.98%) DevOps
7 64 (8.33%) SDLC
8 60 (7.81%) Software Engineering
9 56 (7.29%) Project Management
10 55 (7.16%) OO
11 53 (6.90%) Business Intelligence
12 49 (6.38%) BDD
12 49 (6.38%) TDD
13 47 (6.12%) Microservices
14 44 (5.73%) CRM
14 44 (5.73%) MVC
15 41 (5.34%) Problem-Solving
16 39 (5.08%) Test Automation
17 38 (4.95%) Data Analysis
18 37 (4.82%) SEO
Programming Languages
1 160 (20.83%) SQL
2 117 (15.23%) JavaScript
3 116 (15.10%) Python
4 97 (12.63%) C#
5 92 (11.98%) Java
6 29 (3.78%) PHP
7 26 (3.39%) R
7 26 (3.39%) TypeScript
8 23 (2.99%) C++
9 20 (2.60%) T-SQL
10 15 (1.95%) Go
11 14 (1.82%) C
12 10 (1.30%) Scala
13 9 (1.17%) PowerShell
14 7 (0.91%) Bash Shell
14 7 (0.91%) Java 8
15 6 (0.78%) Embedded C
15 6 (0.78%) Perl
16 5 (0.65%) VB
17 4 (0.52%) Ruby
Qualifications
1 110 (14.32%) Degree
2 18 (2.34%) Master's Degree
2 18 (2.34%) PhD
3 15 (1.95%) SC Cleared
3 15 (1.95%) Security Cleared
4 10 (1.30%) Microsoft Certification
4 10 (1.30%) PRINCE2 Certification
5 9 (1.17%) Computer Science Degree
5 9 (1.17%) ISEB
5 9 (1.17%) ISTQB
6 8 (1.04%) MCSD
7 7 (0.91%) RHCE
8 6 (0.78%) ITIL Certification
9 5 (0.65%) ACCA
9 5 (0.65%) CIMA
9 5 (0.65%) Numerate Degree
10 4 (0.52%) Cisco Certification
11 3 (0.39%) CISA
11 3 (0.39%) CISSP
11 3 (0.39%) Postgraduate
Quality Assurance & Compliance
1 41 (5.34%) QA
2 14 (1.82%) EMIR
2 14 (1.82%) MiFID
3 11 (1.43%) Dodd-Frank
4 9 (1.17%) Data Quality
4 9 (1.17%) SLA
5 8 (1.04%) GDPR
6 3 (0.39%) Cyber Essentials
6 3 (0.39%) ISO/IEC 27001
7 2 (0.26%) COBIT
7 2 (0.26%) NIST
7 2 (0.26%) Solvency II
8 1 (0.13%) NCSC
8 1 (0.13%) PCI DSS
8 1 (0.13%) PMO
8 1 (0.13%) WCAG
System Software
1 47 (6.12%) Docker
2 28 (3.65%) Active Directory
3 13 (1.69%) VMware Infrastructure
4 8 (1.04%) vSphere
5 7 (0.91%) XenApp
5 7 (0.91%) XenDesktop
6 6 (0.78%) HDFS
6 6 (0.78%) Hyper-V
7 3 (0.39%) Xen
8 2 (0.26%) Apache Flume
8 2 (0.26%) Firmware
9 1 (0.13%) Virtual Machines
9 1 (0.13%) VMware ESXi
Systems Management
1 43 (5.60%) Kubernetes
2 28 (3.65%) Ansible
3 27 (3.52%) Terraform
4 19 (2.47%) Puppet
5 14 (1.82%) Opscode Chef
6 7 (0.91%) SCCM
7 6 (0.78%) Single Sign-On
8 3 (0.39%) Kibana
8 3 (0.39%) MOM
9 1 (0.13%) Grafana
9 1 (0.13%) Graphite
9 1 (0.13%) Microsoft Intune
9 1 (0.13%) Nessus
9 1 (0.13%) Packer
9 1 (0.13%) Prometheus
9 1 (0.13%) QRadar
9 1 (0.13%) SCOM
Vendors
1 86 (11.20%) Microsoft
2 76 (9.90%) Google
3 37 (4.82%) Adobe
4 25 (3.26%) Facebook
5 21 (2.73%) Salesforce.com
6 19 (2.47%) VMware
7 16 (2.08%) Instagram
8 13 (1.69%) SAP
9 12 (1.56%) Twitter
10 11 (1.43%) DoubleClick
10 11 (1.43%) Oracle
10 11 (1.43%) YouTube
11 9 (1.17%) Databricks
12 8 (1.04%) Cisco
12 8 (1.04%) Red Hat
12 8 (1.04%) Salesforce Marketing Cloud
13 7 (0.91%) F5
14 6 (0.78%) Marin
15 5 (0.65%) Concur
15 5 (0.65%) Jitterbit