Period
to 17 October 2017

The table below looks at the prevalence of the term Advertising in permanent job vacancies. Included is a benchmarking guide to the salaries offered in vacancies that have cited Advertising over the 6 months to 17 October 2017 with a comparison to the same period over the previous 2 years.

Advertising
UK
6 months to
17 Oct 2017
Same period 2016 Same period 2015
Rank 180 190 220
Rank change year-on-year +10 +30 -81
Permanent jobs citing Advertising 3338 3416 3469
As % of all permanent IT jobs advertised in the UK 1.91% 1.78% 1.59%
As % of the General category 4.39% 4.18% 3.59%
Number of salaries quoted 2947 3156 2905
UK median annual salary £45,000 £47,500 £42,500
Median salary % change year-on-year -5.26% +11.76% -1.16%
10th Percentile £27,500 £27,500 £26,250
90th Percentile £72,500 £77,500 £68,750
UK excluding London median annual salary £40,000 £40,000 £40,000

Advertising is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for common skills.

All General Skills
UK
Permanent vacancies with a requirement for common skills 76013 81648 96681
As % of all permanent IT jobs advertised in the UK 43.46% 42.55% 44.39%
Number of salaries quoted 55171 66674 76847
UK median annual salary £52,000 £50,000 £50,000
Median salary % change year-on-year +4.00% - -
10th Percentile £29,000 £28,750 £28,500
90th Percentile £85,000 £83,750 £81,250
UK excluding London median annual salary £45,000 £45,000 £42,500
% change year-on-year - +5.88% -

Advertising
Job Vacancy Trend

Job postings citing Advertising as a percentage of all IT jobs advertised.

Job vacancy trend for Advertising in the UK

Advertising
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Advertising.

Salary trend for Advertising in the UK

Advertising
Salary Histogram

The salary distribution of IT jobs citing Advertising over the 6 months to 17 October 2017.

Salary histogram for Advertising in the UK

Advertising
Top 16 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Advertising within the UK over the 6 months to 17 October 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +15 3198 £45,000 -8.16% 441
UK excluding London +58 1816 £40,000 - 284
London -29 1463 £55,000 +4.76% 167
North of England +113 533 £40,000 - 92
South East +44 419 £42,500 -2.30% 61
Midlands +51 319 £37,500 - 44
North West +72 288 £40,000 - 58
East of England +18 238 £50,000 - 44
West Midlands +35 190 £39,000 +4.00% 22
South West +35 189 £39,000 +11.43% 25
Yorkshire +93 166 £40,000 -9.09% 28
East Midlands +73 127 £35,000 -6.67% 22
North East +36 79 £37,500 +7.14% 6
Wales -43 59 £40,000 -
Scotland +24 58 £40,000 +6.67% 18
Northern Ireland -31 2 £42,500 -24.44%

For the 6 months to 17 October 2017, IT jobs citing Advertising also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads with a requirement for Advertising.

1 1017 (30.47%) Microsoft
2 914 (27.38%) Agile Software Development
3 753 (22.56%) JavaScript
4 721 (21.60%) SQL
5 664 (19.89%) .NET
6 662 (19.83%) Finance
7 651 (19.50%) C#
8 644 (19.29%) Java
9 640 (19.17%) Marketing
10 633 (18.96%) SQL Server
11 630 (18.87%) HTML
12 552 (16.54%) CSS
13 551 (16.51%) PHP
14 531 (15.91%) MVC
15 464 (13.90%) TDD
16 399 (11.95%) Git (software)
17 380 (11.38%) Web Development
17 380 (11.38%) ASP.NET
18 370 (11.08%) Degree
19 346 (10.37%) RESTful
20 338 (10.13%) Scrum
21 305 (9.14%) BDD
22 299 (8.96%) ASP.NET MVC
23 295 (8.84%) Windows
24 290 (8.69%) AngularJS
25 288 (8.63%) ASP.NET Web API
25 288 (8.63%) CRM
26 272 (8.15%) Node.js
27 271 (8.12%) Business Intelligence
28 264 (7.91%) jQuery

Advertising
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 197 (5.90%) SharePoint
2 161 (4.82%) CMS
3 93 (2.79%) SharePoint 2013
4 67 (2.01%) WordPress
5 66 (1.98%) SharePoint 2010
6 44 (1.32%) Confluence
7 43 (1.29%) Sitecore CMS
8 38 (1.14%) MS Exchange
9 33 (0.99%) Apache Spark
9 33 (0.99%) SAS
10 29 (0.87%) Oracle SOA Suite
11 28 (0.84%) EPiServer
11 28 (0.84%) WebSphere
12 27 (0.81%) IIS
12 27 (0.81%) SharePoint Server
13 25 (0.75%) Oracle Service Bus
14 24 (0.72%) Drupal
15 18 (0.54%) Exchange Server 2013
15 18 (0.54%) JBoss
15 18 (0.54%) Skype for Business
Applications
1 147 (4.40%) Microsoft Office
2 127 (3.80%) Microsoft Excel
3 74 (2.22%) Photoshop
4 71 (2.13%) Adobe Illustrator
5 45 (1.35%) Microsoft PowerPoint
6 32 (0.96%) Microsoft Project
7 28 (0.84%) InDesign
8 23 (0.69%) OmniGraffle
9 21 (0.63%) Adobe Creative Suite
9 21 (0.63%) MS Visio
10 12 (0.36%) SPSS
11 5 (0.15%) CINEMA 4D
12 4 (0.12%) Adobe After Effects
12 4 (0.12%) InfoPath
13 2 (0.060%) Final Cut Pro
13 2 (0.060%) InVision
14 1 (0.030%) 3ds Max
14 1 (0.030%) Adobe Premiere
14 1 (0.030%) S-PLUS
Business Applications
1 147 (4.40%) Dynamics CRM
2 81 (2.43%) Dynamics AX
3 78 (2.34%) NetSuite
4 69 (2.07%) Dynamics NAV
5 52 (1.56%) Sage 200
6 42 (1.26%) Unit4 Business World
7 29 (0.87%) Eloqua
8 28 (0.84%) SAP Business One
9 24 (0.72%) Magento
10 17 (0.51%) Sage X3
11 14 (0.42%) Oracle EBS
12 13 (0.39%) Sage 1000
12 13 (0.39%) Sage 500
13 9 (0.27%) JDE OneWorld
13 9 (0.27%) Oracle EBS R12
13 9 (0.27%) SessionCam
13 9 (0.27%) Social Studio
14 6 (0.18%) Primavera
15 5 (0.15%) Shopify
16 4 (0.12%) Infor M3
Cloud Services
1 246 (7.37%) Microsoft Azure
2 237 (7.10%) Office 365
3 216 (6.47%) Amazon AWS
4 93 (2.79%) Dynamics 365
5 84 (2.52%) SaaS
6 82 (2.46%) Google Analytics
7 35 (1.05%) GitHub
8 33 (0.99%) AdWords
9 26 (0.78%) Cloud Computing
9 26 (0.78%) npm
10 25 (0.75%) PaaS
11 23 (0.69%) AWS CloudFormation
12 21 (0.63%) Amazon S3
13 20 (0.60%) Adobe Analytics
13 20 (0.60%) Amazon EC2
14 18 (0.54%) Amazon CloudWatch
15 17 (0.51%) Virtual Private Cloud
16 14 (0.42%) IaaS
17 13 (0.39%) G Suite
18 11 (0.33%) Google Cloud Platform
Communications & Networking
1 72 (2.16%) Internet
2 65 (1.95%) Firewall
3 56 (1.68%) TCP/IP
4 45 (1.35%) WAN
5 40 (1.20%) DNS
6 36 (1.08%) LAN
7 33 (0.99%) SAN
8 28 (0.84%) HTTP
9 26 (0.78%) DHCP
9 26 (0.78%) VPN
10 19 (0.57%) VLAN
11 18 (0.54%) NAS
12 17 (0.51%) Skype
13 15 (0.45%) VoIP
13 15 (0.45%) Wi-Fi
14 13 (0.39%) BGP
14 13 (0.39%) Intranet
14 13 (0.39%) OSPF
14 13 (0.39%) SSH
15 12 (0.36%) Wireless
Database & Business Intelligence
1 633 (18.96%) SQL Server
2 234 (7.01%) NoSQL
3 204 (6.11%) MySQL
4 199 (5.96%) SQL Server 2016
5 187 (5.60%) SQL Server Reporting Services
6 171 (5.12%) SQL Server Integration Services
7 149 (4.46%) Data Warehouse
8 137 (4.10%) SQL Server Analysis Services
9 106 (3.18%) SQL Server 2014
10 105 (3.15%) Big Data
11 99 (2.97%) Power BI
12 80 (2.40%) MongoDB
13 51 (1.53%) Relational Database
14 37 (1.11%) OLAP
14 37 (1.11%) SQL Server 2012
15 34 (1.02%) Hadoop
16 29 (0.87%) SQL Server 2008
17 26 (0.78%) Microsoft Analysis Services
18 25 (0.75%) OLTP
19 24 (0.72%) QlikView
Development Applications
1 399 (11.95%) Git (software)
2 80 (2.40%) Jenkins
3 79 (2.37%) JIRA
3 79 (2.37%) Selenium
4 63 (1.89%) gulp
5 58 (1.74%) Team Foundation Server
6 54 (1.62%) Visual Studio
7 50 (1.50%) JUnit
7 50 (1.50%) Subversion
8 46 (1.38%) Maven
9 40 (1.20%) Mockito
10 33 (0.99%) Grunt
10 33 (0.99%) Jasmine
11 31 (0.93%) TeamCity
12 28 (0.84%) Karma Test Runner
13 25 (0.75%) Axure RP
13 25 (0.75%) Mocha
14 24 (0.72%) Gradle
14 24 (0.72%) jMock
14 24 (0.72%) Protractor
General
1 662 (19.83%) Finance
2 640 (19.17%) Marketing
3 169 (5.06%) Retail
4 98 (2.94%) Games
5 84 (2.52%) Manufacturing
6 77 (2.31%) Banking
7 54 (1.62%) Telecoms
8 52 (1.56%) Automotive
9 47 (1.41%) Legal
10 44 (1.32%) Back Office
11 43 (1.29%) Front Office
12 34 (1.02%) Publishing
13 20 (0.60%) Electronics
14 16 (0.48%) Law
15 14 (0.42%) Investment Banking
15 14 (0.42%) Pharmaceutical
16 12 (0.36%) Financial Institution
17 11 (0.33%) Brand Awareness
17 11 (0.33%) French Language
18 10 (0.30%) Music Industry
Job Titles
1 1314 (39.36%) Developer
2 370 (11.08%) Analyst
3 314 (9.41%) .NET Developer
4 278 (8.33%) Consultant
5 210 (6.29%) Senior Developer
6 160 (4.79%) Business Analyst
7 152 (4.55%) PHP Developer
8 147 (4.40%) Java Developer
9 142 (4.25%) Front End Developer (Client-Side Developer)
10 132 (3.95%) Project Manager
11 114 (3.42%) Architect
12 101 (3.03%) C# Developer
13 91 (2.73%) C# .NET Developer
14 84 (2.52%) Junior
15 80 (2.40%) ASP.NET Developer
16 78 (2.34%) C# ASP.NET Developer
16 78 (2.34%) Lead Developer
17 76 (2.28%) ASP.NET MVC Developer
18 72 (2.16%) Software Developer
19 68 (2.04%) Support Engineer
Libraries, Frameworks & Software Standards
1 664 (19.89%) .NET
2 630 (18.87%) HTML
3 552 (16.54%) CSS
4 380 (11.38%) ASP.NET
5 346 (10.37%) RESTful
6 299 (8.96%) ASP.NET MVC
7 290 (8.69%) AngularJS
8 288 (8.63%) ASP.NET Web API
9 272 (8.15%) Node.js
10 264 (7.91%) jQuery
11 251 (7.52%) HTML5
12 219 (6.56%) ASP.NET MVC 5
13 198 (5.93%) Web Services
14 188 (5.63%) WCF
15 163 (4.88%) CSS3
16 161 (4.82%) .NET Framework
17 157 (4.70%) Spring
18 147 (4.40%) Entity Framework
19 144 (4.31%) React
20 133 (3.98%) XML
Miscellaneous
1 232 (6.95%) Analytical Skills
2 218 (6.53%) User Experience
3 182 (5.45%) Social Media
4 156 (4.67%) Computer Science
5 146 (4.37%) Greenfield Project
6 145 (4.34%) Enterprise Software
7 93 (2.79%) Mobile App
8 48 (1.44%) Data Centre
9 43 (1.29%) Digital Media
10 31 (0.93%) Blog
10 31 (0.93%) Clustering
11 30 (0.90%) Management Information System
11 30 (0.90%) Replication
12 24 (0.72%) Fintech
13 20 (0.60%) Foreign Exchange (FX)
14 19 (0.57%) Algorithms
14 19 (0.57%) Cloud Native
15 18 (0.54%) Derivative
16 15 (0.45%) Driving Licence
16 15 (0.45%) FMCG
Operating Systems
1 295 (8.84%) Windows
2 218 (6.53%) Linux
3 128 (3.83%) Windows Server
4 76 (2.28%) Android
5 68 (2.04%) Apple iOS
6 59 (1.77%) Windows Server 2012
7 50 (1.50%) Windows 7
8 48 (1.44%) Unix
9 40 (1.20%) Windows 10
9 40 (1.20%) Windows Server 2008
10 34 (1.02%) Mac OS X
11 25 (0.75%) Windows Server 2003
12 18 (0.54%) Windows 8
13 14 (0.42%) Solaris
14 9 (0.27%) Ubuntu
15 8 (0.24%) Red Hat Enterprise Linux
16 7 (0.21%) CentOS
16 7 (0.21%) Debian
16 7 (0.21%) Mac OS
17 4 (0.12%) Windows XP
Processes & Methodologies
1 914 (27.38%) Agile Software Development
2 531 (15.91%) MVC
3 464 (13.90%) TDD
4 380 (11.38%) Web Development
5 338 (10.13%) Scrum
6 305 (9.14%) BDD
7 288 (8.63%) CRM
8 271 (8.12%) Business Intelligence
9 253 (7.58%) Project Management
9 253 (7.58%) Web Application Development
10 214 (6.41%) Analytics
11 212 (6.35%) ERP
12 204 (6.11%) Continuous Integration
13 196 (5.87%) Front End Development
14 173 (5.18%) Software Engineering
15 166 (4.97%) SDLC
16 161 (4.82%) OO
17 153 (4.58%) Stakeholder Management
18 150 (4.49%) Digital Marketing
19 142 (4.25%) DevOps
Programming Languages
1 753 (22.56%) JavaScript
2 721 (21.60%) SQL
3 651 (19.50%) C#
4 644 (19.29%) Java
5 551 (16.51%) PHP
6 203 (6.08%) Python
7 187 (5.60%) Ruby
8 142 (4.25%) T-SQL
9 103 (3.09%) C
10 75 (2.25%) PowerShell
11 68 (2.04%) C++
12 47 (1.41%) Bash Shell
12 47 (1.41%) Scala
13 33 (0.99%) R
14 30 (0.90%) VB.NET
15 29 (0.87%) Apple Swift
16 26 (0.78%) ES6
16 26 (0.78%) Objective-C
17 24 (0.72%) VBA
18 17 (0.51%) X++
Qualifications
1 370 (11.08%) Degree
2 92 (2.76%) Computer Science Degree
3 86 (2.58%) Microsoft Certification
4 41 (1.23%) MCSA
5 38 (1.14%) PMP
6 37 (1.11%) MCSE
7 33 (0.99%) Cisco Certification
8 30 (0.90%) ISEB
9 27 (0.81%) CIMA
9 27 (0.81%) ITIL Certification
10 26 (0.78%) CCNA
11 25 (0.75%) ACCA
12 24 (0.72%) Numerate Degree
13 20 (0.60%) CCNP
14 17 (0.51%) VMware Certified Professional (VCP)
15 15 (0.45%) Security Cleared
16 13 (0.39%) PMI Certification
17 12 (0.36%) Master's Degree
18 11 (0.33%) CISSP
18 11 (0.33%) HND
Quality Assurance & Compliance
1 76 (2.28%) QA
2 61 (1.83%) SLA
3 20 (0.60%) GDPR
4 15 (0.45%) PMO
5 14 (0.42%) ISO/IEC 27001
6 13 (0.39%) MiFID
7 12 (0.36%) Data Quality
8 11 (0.33%) PCI DSS
9 9 (0.27%) GCP
10 7 (0.21%) Actionable Recommendations
10 7 (0.21%) EMIR
11 5 (0.15%) Dodd-Frank
11 5 (0.15%) Sarbanes-Oxley
12 4 (0.12%) ISO 22301
12 4 (0.12%) ISO/IEC 27002 (supersedes ISO/IEC 17799)
12 4 (0.12%) Solvency II
13 3 (0.090%) BS25999
13 3 (0.090%) COBIT
14 1 (0.030%) HIPAA
14 1 (0.030%) IAS 39
System Software
1 143 (4.28%) Active Directory
2 93 (2.79%) VMware Infrastructure
3 74 (2.22%) Docker
4 54 (1.62%) Hyper-V
5 21 (0.63%) VMware ESXi
6 12 (0.36%) Terminal Server
6 12 (0.36%) vSphere
7 10 (0.30%) Firmware
8 9 (0.27%) XenApp
9 4 (0.12%) Virtual Machines
9 4 (0.12%) Virtual Servers
9 4 (0.12%) XenDesktop
10 3 (0.090%) Microsoft App-V
10 3 (0.090%) VMware Workstation
11 2 (0.060%) Apache ZooKeeper
11 2 (0.060%) HDFS
11 2 (0.060%) NFS
11 2 (0.060%) pfSense
11 2 (0.060%) Virtual Desktop
12 1 (0.030%) BitLocker
Systems Management
1 48 (1.44%) Puppet
2 42 (1.26%) Ansible
3 38 (1.14%) SCCM
4 26 (0.78%) Opscode Chef
5 16 (0.48%) Kubernetes
6 11 (0.33%) Terraform
7 9 (0.27%) vCenter Server
8 7 (0.21%) Microsoft Intune
8 7 (0.21%) SCOM
9 5 (0.15%) Jamf Pro
9 5 (0.15%) MOM
9 5 (0.15%) rkt
9 5 (0.15%) Salt
10 3 (0.090%) Control-M
10 3 (0.090%) cPanel
10 3 (0.090%) Ganglia
10 3 (0.090%) Nagios
10 3 (0.090%) NetBackup
10 3 (0.090%) Plesk
10 3 (0.090%) ZABBIX
Vendors
1 1017 (30.47%) Microsoft
2 254 (7.61%) Facebook
3 156 (4.67%) Oracle
4 153 (4.58%) Google
5 136 (4.07%) VMware
6 126 (3.77%) Sage
7 101 (3.03%) Citrix
8 91 (2.73%) SAP
9 87 (2.61%) Adobe
10 83 (2.49%) Cisco
11 75 (2.25%) Infor
12 69 (2.07%) Epicor
13 65 (1.95%) Salesforce.com
14 52 (1.56%) Sitecore
15 42 (1.26%) Apple
15 42 (1.26%) Zend
16 39 (1.17%) Tableau
17 37 (1.11%) HP
18 35 (1.05%) Marketo
19 31 (0.93%) IBM