Period
to 9 December 2018

The table below looks at the prevalence of the term Advertising in permanent job vacancies. Included is a benchmarking guide to the salaries offered in vacancies that have cited Advertising over the 6 months to 9 December 2018 with a comparison to the same period over the previous 2 years.

Advertising
UK
6 months to
9 Dec 2018
Same period 2017 Same period 2016
Rank 178 133 181
Rank change year-on-year -45 +48 +43
Permanent jobs citing Advertising 3,017 4,560 3,722
As % of all permanent IT jobs advertised in the UK 1.90% 2.55% 1.99%
As % of the General category 4.75% 5.83% 4.68%
Number of salaries quoted 2,496 3,952 3,386
UK median annual salary £52,500 £45,000 £47,500
Median salary % change year-on-year +16.67% -5.26% +5.56%
10th Percentile £31,000 £27,500 £27,500
90th Percentile £80,000 £71,250 £77,500
UK excluding London median annual salary £45,000 £40,000 £41,000
% change year-on-year +12.50% -2.44% +2.50%

Advertising is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for common skills.

All General Skills
UK
Permanent vacancies with a requirement for common skills 63,477 78,150 79,490
As % of all permanent IT jobs advertised in the UK 39.94% 43.79% 42.60%
Number of salaries quoted 48,875 57,413 64,550
UK median annual salary £55,000 £51,000 £50,000
Median salary % change year-on-year +7.84% +2.00% -
10th Percentile £30,000 £29,750 £29,000
90th Percentile £88,750 £85,000 £85,000
UK excluding London median annual salary £45,000 £45,000 £45,000

Advertising
Job Vacancy Trend

Job postings citing Advertising as a percentage of all IT jobs advertised.

Job vacancy trend for Advertising in the UK

Advertising
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Advertising.

Salary trend for Advertising in the UK

Advertising
Salary Histogram

The salary distribution of IT jobs citing Advertising over the 6 months to 9 December 2018.

Salary histogram for Advertising in the UK

Advertising
Top 17 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Advertising within the UK over the 6 months to 9 December 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -43 2,908 £52,500 +16.67% 1,103
London +9 1,683 £57,500 +4.55% 367
UK excluding London -96 1,306 £45,000 +12.50% 792
North of England -75 415 £41,000 +7.89% 283
South East -50 402 £50,000 +11.11% 150
North West -47 269 £45,000 +12.50% 171
Midlands -111 173 £50,000 +33.33% 152
East of England -86 129 £50,000 +5.26% 79
West Midlands -72 122 £47,500 +21.79% 107
South West -86 91 £42,500 +6.25% 72
Yorkshire -90 85 £41,250 +10.00% 66
Wales -1 68 £40,000 - 21
North East -36 61 £35,000 - 46
East Midlands -70 51 £52,500 +50.00% 45
Scotland -90 26 £50,000 +17.65% 26
Channel Islands -8 3 £72,500 +20.83% 7
Northern Ireland -6 2 £45,000 -2.70% 2

For the 6 months to 9 December 2018, IT jobs citing Advertising also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads with a requirement for Advertising.

1 958 (31.75%) Microsoft
2 803 (26.62%) Agile Software Development
3 796 (26.38%) Finance
4 763 (25.29%) SQL
5 678 (22.47%) JavaScript
6 598 (19.82%) SQL Server
7 563 (18.66%) HTML
8 551 (18.26%) Java
9 501 (16.61%) Marketing
10 488 (16.18%) CSS
11 477 (15.81%) .NET
12 474 (15.71%) C#
13 405 (13.42%) PHP
14 355 (11.77%) AngularJS
15 335 (11.10%) MVC
16 331 (10.97%) Scrum
17 319 (10.57%) Degree
18 295 (9.78%) Business Intelligence
19 278 (9.21%) CRM
20 271 (8.98%) Web Development
21 268 (8.88%) ASP.NET
22 266 (8.82%) Microsoft Azure
23 262 (8.68%) TDD
24 255 (8.45%) Project Management
25 247 (8.19%) Analytics
26 232 (7.69%) Retail
27 229 (7.59%) Stakeholder Management
28 225 (7.46%) Analytical Skills
28 225 (7.46%) HTML5
29 218 (7.23%) Web Application Development

Advertising
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 163 (5.40%) SharePoint
2 92 (3.05%) CMS
3 54 (1.79%) SharePoint 2013
4 52 (1.72%) WordPress
5 48 (1.59%) MS Exchange
6 41 (1.36%) Apache Spark
7 38 (1.26%) Apache
8 34 (1.13%) Sitecore CMS
9 31 (1.03%) EPiServer
10 26 (0.86%) IIS
10 26 (0.86%) WebSphere
11 23 (0.76%) Confluence
11 23 (0.76%) SharePoint 2010
12 21 (0.70%) Tomcat
13 19 (0.63%) Appian
13 19 (0.63%) JBoss
14 18 (0.60%) SAS
14 18 (0.60%) SharePoint Server
15 17 (0.56%) nginx
16 14 (0.46%) OpenStack
Applications
1 99 (3.28%) Microsoft Office
2 82 (2.72%) Microsoft Excel
3 48 (1.59%) Microsoft PowerPoint
4 45 (1.49%) Photoshop
5 28 (0.93%) Adobe Illustrator
6 23 (0.76%) Microsoft Project
6 23 (0.76%) MS Visio
7 18 (0.60%) Adobe Creative Suite
8 12 (0.40%) InDesign
9 11 (0.36%) Spreadsheet
10 9 (0.30%) Adobe After Effects
11 8 (0.27%) Adobe Premiere
12 4 (0.13%) InVision
13 3 (0.099%) Acrobat
14 2 (0.066%) Snapchat
15 1 (0.033%) EViews
15 1 (0.033%) OmniGraffle
Business Applications
1 170 (5.63%) Dynamics CRM
2 103 (3.41%) Dynamics NAV
3 71 (2.35%) NetSuite
4 67 (2.22%) Dynamics AX
5 32 (1.06%) Eloqua
6 31 (1.03%) SAP Business One
7 28 (0.93%) Sage 200
8 11 (0.36%) Sage X3
9 10 (0.33%) Sage 500
10 9 (0.30%) Sage 1000
11 7 (0.23%) Infor M3
12 6 (0.20%) Distributed Ledger
12 6 (0.20%) JDE OneWorld
13 5 (0.17%) Magento
13 5 (0.17%) Sage BI
14 4 (0.13%) Epicor Tropos
14 4 (0.13%) Workday HCM
15 3 (0.099%) Infor CloudSuite Industrial (formerly SyteLine)
15 3 (0.099%) Shopify
16 2 (0.066%) SAP ERP
Cloud Services
1 266 (8.82%) Microsoft Azure
2 204 (6.76%) Amazon AWS
3 130 (4.31%) Office 365
4 106 (3.51%) Dynamics 365
5 58 (1.92%) SaaS
6 46 (1.52%) Google Analytics
7 39 (1.29%) npm
8 34 (1.13%) AdWords
8 34 (1.13%) Azure Data Factory
9 31 (1.03%) PaaS
10 27 (0.89%) Google Cloud Platform
11 17 (0.56%) Cloud Computing
11 17 (0.56%) OpenShift
12 15 (0.50%) Amazon S3
12 15 (0.50%) GitHub
12 15 (0.50%) Serverless
13 12 (0.40%) Amazon Kinesis
13 12 (0.40%) AWS CloudFormation
14 10 (0.33%) Amazon EC2
14 10 (0.33%) IaaS
Communications & Networking
1 76 (2.52%) Firewall
2 57 (1.89%) DNS
3 53 (1.76%) LAN
4 51 (1.69%) TCP/IP
5 50 (1.66%) WAN
6 45 (1.49%) Internet
7 44 (1.46%) DHCP
8 37 (1.23%) VPN
9 33 (1.09%) OSPF
10 31 (1.03%) BGP
11 29 (0.96%) MPLS
12 28 (0.93%) Cisco ASA
13 24 (0.80%) Wireless
14 23 (0.76%) HTTP
14 23 (0.76%) Intranet
15 20 (0.66%) Ethernet
15 20 (0.66%) SNMP
15 20 (0.66%) VoIP
16 17 (0.56%) F5 BIG-IP GTM
16 17 (0.56%) F5 BIG-IP LTM
Database & Business Intelligence
1 598 (19.82%) SQL Server
2 203 (6.73%) SQL Server Integration Services
3 173 (5.73%) NoSQL
4 172 (5.70%) SQL Server Reporting Services
5 152 (5.04%) MySQL
6 148 (4.91%) MongoDB
6 148 (4.91%) Power BI
7 147 (4.87%) SQL Server Analysis Services
8 142 (4.71%) SQL Server 2016
9 130 (4.31%) Data Warehouse
10 78 (2.59%) Relational Database
11 76 (2.52%) Big Data
12 62 (2.06%) RavenDB
13 50 (1.66%) Hadoop
14 42 (1.39%) PostgreSQL
14 42 (1.39%) SQL Server 2012
15 37 (1.23%) Data Lake
15 37 (1.23%) SQL Server 2008
16 32 (1.06%) SQL Server 2014
17 31 (1.03%) Couchbase
Development Applications
1 214 (7.09%) Git (software)
2 101 (3.35%) Jenkins
3 87 (2.88%) Selenium
4 77 (2.55%) Visual Studio
5 73 (2.42%) JIRA
6 63 (2.09%) JUnit
7 58 (1.92%) gulp
8 52 (1.72%) Team Foundation Server
9 50 (1.66%) Cucumber
10 44 (1.46%) Maven
11 41 (1.36%) TeamCity
12 38 (1.26%) Mocha
13 37 (1.23%) Octopus Deploy
13 37 (1.23%) Protractor
14 36 (1.19%) Karma Test Runner
15 34 (1.13%) Gradle
16 33 (1.09%) Bower
17 31 (1.03%) Sinon.JS
18 27 (0.89%) Subversion
19 25 (0.83%) Mockito
General
1 796 (26.38%) Finance
2 501 (16.61%) Marketing
3 232 (7.69%) Retail
4 174 (5.77%) Telecoms
5 142 (4.71%) Banking
6 54 (1.79%) Manufacturing
7 35 (1.16%) Publishing
8 31 (1.03%) Games
9 29 (0.96%) Front Office
10 22 (0.73%) French Language
11 21 (0.70%) German Language
12 20 (0.66%) Legal
13 18 (0.60%) Multimedia
14 14 (0.46%) Italian Language
15 12 (0.40%) Spanish Language
16 11 (0.36%) Back Office
17 10 (0.33%) Retail Banking
18 7 (0.23%) Financial Institution
18 7 (0.23%) Investment Banking
18 7 (0.23%) Law
Job Titles
1 1,023 (33.91%) Developer
2 369 (12.23%) Analyst
3 288 (9.55%) Consultant
4 254 (8.42%) .NET Developer
5 180 (5.97%) Java Developer
5 180 (5.97%) Senior Developer
6 141 (4.67%) Business Analyst
7 131 (4.34%) Project Manager
8 109 (3.61%) Architect
9 97 (3.22%) Business Intelligence Developer
10 96 (3.18%) Senior Analyst
11 86 (2.85%) Administrator
12 83 (2.75%) Junior
13 73 (2.42%) Software Developer
14 72 (2.39%) C# Developer
15 69 (2.29%) PHP Developer
16 67 (2.22%) Senior Java Developer
17 63 (2.09%) SQL Developer
18 59 (1.96%) Lead Business Analyst
19 58 (1.92%) Product Manager
Libraries, Frameworks & Software Standards
1 563 (18.66%) HTML
2 488 (16.18%) CSS
3 477 (15.81%) .NET
4 355 (11.77%) AngularJS
5 268 (8.88%) ASP.NET
6 225 (7.46%) HTML5
7 202 (6.70%) ASP.NET MVC
8 183 (6.07%) Spring
9 166 (5.50%) RESTful
10 162 (5.37%) ASP.NET Web API
11 160 (5.30%) CSS3
12 149 (4.94%) jQuery
13 147 (4.87%) Web Services
14 134 (4.44%) React
15 133 (4.41%) Hibernate
15 133 (4.41%) Twitter Bootstrap
16 116 (3.84%) Node.js
17 97 (3.22%) .NET Core
17 97 (3.22%) REST
18 95 (3.15%) ASP.NET MVC 5
Miscellaneous
1 225 (7.46%) Analytical Skills
2 144 (4.77%) User Experience
3 117 (3.88%) Greenfield Project
4 103 (3.41%) Self-Motivation
5 100 (3.31%) Fintech
6 96 (3.18%) Social Media
7 76 (2.52%) Enterprise Software
8 52 (1.72%) FMCG
9 49 (1.62%) Mobile App
10 36 (1.19%) Cloud Native
11 33 (1.09%) Data Centre
12 29 (0.96%) Management Information System
13 28 (0.93%) Digital Media
14 27 (0.89%) Data Structures
15 25 (0.83%) Algorithms
16 24 (0.80%) Driving Licence
17 23 (0.76%) Virtual Team
18 18 (0.60%) Online Banking
19 16 (0.53%) Credit Risk
19 16 (0.53%) Marketing Technology
Operating Systems
1 203 (6.73%) Windows
2 194 (6.43%) Linux
3 61 (2.02%) Unix
4 58 (1.92%) Windows Server
5 39 (1.29%) Apple iOS
6 31 (1.03%) Android
7 28 (0.93%) Windows Server 2012
8 26 (0.86%) Windows 7
9 24 (0.80%) Windows Server 2008
10 21 (0.70%) Windows 10
11 18 (0.60%) Red Hat Enterprise Linux
12 15 (0.50%) Mac OS
13 13 (0.43%) Mac OS X
14 9 (0.30%) CentOS
15 5 (0.17%) Windows Server 2003
16 4 (0.13%) HPUX
17 3 (0.099%) Debian
17 3 (0.099%) Windows XP
18 2 (0.066%) Mac OS X Server
18 2 (0.066%) Windows Embedded Compact
Processes & Methodologies
1 803 (26.62%) Agile Software Development
2 335 (11.10%) MVC
3 331 (10.97%) Scrum
4 295 (9.78%) Business Intelligence
5 278 (9.21%) CRM
6 271 (8.98%) Web Development
7 262 (8.68%) TDD
8 255 (8.45%) Project Management
9 247 (8.19%) Analytics
10 229 (7.59%) Stakeholder Management
11 218 (7.23%) ERP
11 218 (7.23%) Web Application Development
12 209 (6.93%) Problem-Solving
13 197 (6.53%) DevOps
14 172 (5.70%) Software Engineering
15 167 (5.54%) SDLC
16 157 (5.20%) Business Analysis
17 147 (4.87%) Continuous Integration
18 144 (4.77%) BDD
19 131 (4.34%) Mentoring
Programming Languages
1 763 (25.29%) SQL
2 678 (22.47%) JavaScript
3 551 (18.26%) Java
4 474 (15.71%) C#
5 405 (13.42%) PHP
6 191 (6.33%) Python
7 140 (4.64%) T-SQL
8 113 (3.75%) Java 8
9 55 (1.82%) C
10 54 (1.79%) PowerShell
11 46 (1.52%) R
12 44 (1.46%) Scala
13 43 (1.43%) C++
14 38 (1.26%) Bash Shell
15 36 (1.19%) ES6
16 28 (0.93%) Data Analysis Expressions (DAX)
17 27 (0.89%) TypeScript
18 26 (0.86%) X++
19 24 (0.80%) Ruby
20 19 (0.63%) Perl
Qualifications
1 319 (10.57%) Degree
2 67 (2.22%) Cisco Certification
3 61 (2.02%) ISEB
4 60 (1.99%) Computer Science Degree
5 55 (1.82%) CCNP
6 46 (1.52%) Security Cleared
7 37 (1.23%) PMP
8 35 (1.16%) Microsoft Certification
9 34 (1.13%) CCNA
10 31 (1.03%) SAFe Agilist
11 25 (0.83%) SC Cleared
12 23 (0.76%) PhD
13 22 (0.73%) ACCA
13 22 (0.73%) CIMA
13 22 (0.73%) PMI Certification
14 21 (0.70%) CCIE
15 15 (0.50%) Master's Degree
15 15 (0.50%) RHCE
16 14 (0.46%) PRINCE2 Certification
17 12 (0.40%) JNCIA
Quality Assurance & Compliance
1 76 (2.52%) QA
2 49 (1.62%) GDPR
3 41 (1.36%) SLA
4 34 (1.13%) Data Quality
5 24 (0.80%) PMO
6 13 (0.43%) Solvency II
7 11 (0.36%) Dodd-Frank
7 11 (0.36%) EMIR
7 11 (0.36%) ISO/IEC 27001
7 11 (0.36%) MiFID
8 6 (0.20%) PCI DSS
9 5 (0.17%) BS25999
9 5 (0.17%) ISO 9001
9 5 (0.17%) WCAG
10 4 (0.13%) Basel III
11 3 (0.099%) ISO/IEC 20000
12 2 (0.066%) Actionable Recommendations
12 2 (0.066%) Cyber Essentials
13 1 (0.033%) IFRS
13 1 (0.033%) PMBOK
System Software
1 135 (4.47%) Active Directory
2 101 (3.35%) Docker
3 61 (2.02%) VMware Infrastructure
4 20 (0.66%) vSphere
5 19 (0.63%) HDFS
5 19 (0.63%) VMware ESXi
6 9 (0.30%) Hyper-V
7 7 (0.23%) Virtual Servers
8 6 (0.20%) Virtual Desktop
8 6 (0.20%) Virtual Machines
9 5 (0.17%) Microsoft Virtual Server
9 5 (0.17%) Squid
10 4 (0.13%) XenApp
11 1 (0.033%) Apache Flume
11 1 (0.033%) Apache ZooKeeper
11 1 (0.033%) Microsoft App-V
11 1 (0.033%) VirtualBox
11 1 (0.033%) VMware NSX
11 1 (0.033%) XenServer
Systems Management
1 42 (1.39%) Ansible
2 39 (1.29%) Puppet
3 38 (1.26%) SCCM
4 37 (1.23%) Kubernetes
5 19 (0.63%) Opscode Chef
6 15 (0.50%) vCenter Server
7 14 (0.46%) Terraform
8 13 (0.43%) vRealize
9 12 (0.40%) Kibana
9 12 (0.40%) logstash
10 11 (0.36%) Grafana
10 11 (0.36%) Prometheus
11 10 (0.33%) Nagios
12 8 (0.27%) SCOM
13 6 (0.20%) Docker Swarm
13 6 (0.20%) ZABBIX
14 5 (0.17%) Cacti
14 5 (0.17%) Microsoft Clustering
15 4 (0.13%) HP Data Protector
15 4 (0.13%) SCVMM
Vendors
1 958 (31.75%) Microsoft
2 183 (6.07%) Facebook
3 102 (3.38%) Oracle
4 100 (3.31%) VMware
5 98 (3.25%) Google
6 89 (2.95%) Cisco
7 80 (2.65%) Sage
8 69 (2.29%) SAP
9 66 (2.19%) Adobe
10 55 (1.82%) Infor
11 45 (1.49%) Epicor
12 42 (1.39%) Citrix
13 38 (1.26%) Tableau
14 35 (1.16%) Marketo
14 35 (1.16%) Twitter
15 34 (1.13%) Salesforce.com
15 34 (1.13%) Sitecore
16 33 (1.09%) CheckPoint
17 32 (1.06%) Juniper
18 28 (0.93%) Alias