Period
to 20 August 2018

The table below looks at the prevalence of the term Advertising in permanent job vacancies. Included is a benchmarking guide to the salaries offered in vacancies that have cited Advertising over the 6 months to 20 August 2018 with a comparison to the same period over the previous 2 years.

Advertising
UK
6 months to
20 Aug 2018
Same period 2017 Same period 2016
Rank 116 187 201
Rank change year-on-year +71 +14 +16
Permanent jobs citing Advertising 4,714 3,368 3,354
As % of all permanent IT jobs advertised in the UK 2.79% 1.91% 1.70%
As % of the General category 6.74% 4.42% 3.89%
Number of salaries quoted 4,031 2,979 3,124
UK median annual salary £50,000 £45,000 £47,500
Median salary % change year-on-year +11.11% -5.26% +5.56%
10th Percentile £30,125 £27,500 £27,500
90th Percentile £80,000 £72,500 £77,500
UK excluding London median annual salary £45,000 £40,000 £40,000
% change year-on-year +12.50% - -

Advertising is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for common skills.

All General Skills
UK
Permanent vacancies with a requirement for common skills 69,929 76,198 86,294
As % of all permanent IT jobs advertised in the UK 41.38% 43.31% 43.77%
Number of salaries quoted 53,764 56,600 70,609
UK median annual salary £52,500 £50,000 £50,000
Median salary % change year-on-year +5.00% - -
10th Percentile £29,000 £28,959 £28,500
90th Percentile £87,500 £85,000 £82,500
UK excluding London median annual salary £45,000 £43,500 £43,500
% change year-on-year +3.45% - +2.35%

Advertising
Job Vacancy Trend

Job postings citing Advertising as a percentage of all IT jobs advertised.

Job vacancy trend for Advertising in the UK

Advertising
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Advertising.

Salary trend for Advertising in the UK

Advertising
Salary Histogram

The salary distribution of IT jobs citing Advertising over the 6 months to 20 August 2018.

Salary histogram for Advertising in the UK

Advertising
Top 17 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Advertising within the UK over the 6 months to 20 August 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +72 4,515 £50,000 +11.11% 499
UK excluding London +51 2,353 £45,000 +12.50% 260
London +84 2,238 £57,500 +4.55% 253
North of England +65 770 £44,000 +10.00% 81
South East +44 586 £47,500 +11.76% 64
North West +74 430 £45,000 +12.50% 43
Midlands +53 408 £45,000 +15.38% 43
West Midlands +75 275 £50,000 +28.21% 23
East of England +25 274 £45,250 -9.50% 28
North East +19 170 £42,000 +12.00% 13
Yorkshire +2 170 £45,000 - 25
South West -29 165 £40,000 - 29
East Midlands -8 129 £42,500 +8.97% 20
Scotland +21 80 £50,000 +25.00% 11
Wales -12 64 £40,000 - 4
Channel Islands - 6 £72,500 -
Northern Ireland -2 1 - -

For the 6 months to 20 August 2018, IT jobs citing Advertising also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads with a requirement for Advertising.

1 1,948 (41.32%) Microsoft
2 1,341 (28.45%) SQL
3 1,189 (25.22%) Finance
4 1,077 (22.85%) Agile Software Development
5 1,004 (21.30%) JavaScript
6 992 (21.04%) SQL Server
7 863 (18.31%) .NET
8 855 (18.14%) C#
9 762 (16.16%) Java
10 715 (15.17%) HTML
11 699 (14.83%) CRM
12 639 (13.56%) Business Intelligence
13 625 (13.26%) CSS
14 623 (13.22%) Marketing
15 566 (12.01%) PHP
16 543 (11.52%) MVC
17 526 (11.16%) ERP
18 479 (10.16%) Dynamics CRM
19 470 (9.97%) Degree
20 463 (9.82%) Microsoft Azure
21 444 (9.42%) TDD
22 424 (8.99%) SQL Server Integration Services
23 422 (8.95%) Web Development
24 409 (8.68%) SQL Server Reporting Services
25 406 (8.61%) ASP.NET
26 393 (8.34%) Analytics
27 391 (8.29%) Git (software)
28 364 (7.72%) Power BI
29 353 (7.49%) AngularJS
30 345 (7.32%) Scrum

Advertising
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 314 (6.66%) SharePoint
2 115 (2.44%) SharePoint 2013
3 94 (1.99%) CMS
4 70 (1.48%) SharePoint 2010
5 47 (1.00%) Apache Spark
5 47 (1.00%) SharePoint Server
5 47 (1.00%) WordPress
6 46 (0.98%) Sitecore CMS
7 41 (0.87%) EPiServer
8 32 (0.68%) Confluence
9 30 (0.64%) Apache
9 30 (0.64%) MS Exchange
9 30 (0.64%) SAS
10 29 (0.62%) IIS
11 22 (0.47%) Oracle SOA Suite
12 19 (0.40%) Umbraco
12 19 (0.40%) WebSphere
13 18 (0.38%) Drupal
14 17 (0.36%) Tomcat
15 15 (0.32%) nginx
Applications
1 119 (2.52%) Microsoft Excel
2 98 (2.08%) Microsoft Office
3 51 (1.08%) Photoshop
4 39 (0.83%) Microsoft PowerPoint
5 36 (0.76%) Microsoft Project
6 32 (0.68%) Adobe Illustrator
7 24 (0.51%) InfoPath
8 20 (0.42%) MS Visio
9 13 (0.28%) InDesign
10 11 (0.23%) Spreadsheet
11 8 (0.17%) Adobe Creative Suite
11 8 (0.17%) Adobe Premiere
12 7 (0.15%) Adobe After Effects
13 6 (0.13%) InVision
14 4 (0.085%) SPSS
15 3 (0.064%) Maya
16 2 (0.042%) EViews
16 2 (0.042%) Mingle
16 2 (0.042%) NUKE
17 1 (0.021%) Adobe Captivate
Business Applications
1 479 (10.16%) Dynamics CRM
2 236 (5.01%) NetSuite
3 199 (4.22%) Dynamics NAV
4 167 (3.54%) Dynamics AX
5 108 (2.29%) SAP Business One
6 42 (0.89%) Eloqua
7 41 (0.87%) Sage 200
8 24 (0.51%) Sage X3
9 17 (0.36%) Magento
10 16 (0.34%) Sage 500
11 14 (0.30%) Sage 1000
12 12 (0.25%) Salesforce.com CRM
13 10 (0.21%) Infor M3
13 10 (0.21%) JDE OneWorld
13 10 (0.21%) Oracle EBS R12
13 10 (0.21%) SAP ERP
14 9 (0.19%) HFM
15 8 (0.17%) Oracle EBS
15 8 (0.17%) Oracle Receivables
16 7 (0.15%) Oracle Assets
Cloud Services
1 463 (9.82%) Microsoft Azure
2 339 (7.19%) Dynamics 365
3 294 (6.24%) Amazon AWS
4 249 (5.28%) Office 365
5 112 (2.38%) Azure Data Factory
6 88 (1.87%) SaaS
7 63 (1.34%) Google Analytics
8 58 (1.23%) PaaS
9 50 (1.06%) npm
10 46 (0.98%) AdWords
11 34 (0.72%) Serverless
12 30 (0.64%) Amazon S3
13 26 (0.55%) AWS Lambda
13 26 (0.55%) Azure Machine Learning
14 23 (0.49%) Cloud Computing
15 21 (0.45%) Google Cloud Platform
16 19 (0.40%) Amazon EMR
17 17 (0.36%) GitHub
17 17 (0.36%) IaaS
18 15 (0.32%) AWS CloudFormation
Communications & Networking
1 92 (1.95%) Firewall
2 67 (1.42%) Internet
3 55 (1.17%) WAN
4 53 (1.12%) Intranet
5 50 (1.06%) LAN
6 43 (0.91%) TCP/IP
7 38 (0.81%) SAN
8 37 (0.78%) DNS
9 26 (0.55%) DHCP
9 26 (0.55%) VPN
10 24 (0.51%) Ethernet
10 24 (0.51%) MPLS
11 23 (0.49%) Cisco ASA
11 23 (0.49%) Skype
11 23 (0.49%) SNMP
12 21 (0.45%) F5 BIG-IP LTM
13 20 (0.42%) F5 BIG-IP GTM
13 20 (0.42%) Wireless
14 19 (0.40%) BGP
14 19 (0.40%) OSPF
Database & Business Intelligence
1 992 (21.04%) SQL Server
2 424 (8.99%) SQL Server Integration Services
3 409 (8.68%) SQL Server Reporting Services
4 364 (7.72%) Power BI
5 320 (6.79%) SQL Server Analysis Services
6 283 (6.00%) NoSQL
7 259 (5.49%) Data Warehouse
8 252 (5.35%) SQL Server 2016
9 197 (4.18%) MySQL
10 154 (3.27%) MongoDB
11 117 (2.48%) Relational Database
12 111 (2.35%) Big Data
13 110 (2.33%) Data Lake
14 87 (1.85%) Azure SQL Database
15 77 (1.63%) Azure SQL Data Warehouse
16 66 (1.40%) Hadoop
17 62 (1.32%) QlikView
18 57 (1.21%) PostgreSQL
19 53 (1.12%) SQL Server 2014
20 52 (1.10%) SQL Server 2012
Development Applications
1 391 (8.29%) Git (software)
2 109 (2.31%) Visual Studio
3 107 (2.27%) Selenium
4 95 (2.02%) JIRA
5 92 (1.95%) Jenkins
6 78 (1.65%) gulp
7 65 (1.38%) Team Foundation Server
8 61 (1.29%) TeamCity
9 51 (1.08%) Octopus Deploy
10 46 (0.98%) Cucumber
10 46 (0.98%) JUnit
10 46 (0.98%) Mocha
10 46 (0.98%) Protractor
11 43 (0.91%) Karma Test Runner
12 42 (0.89%) Bower
13 41 (0.87%) Sinon.JS
14 35 (0.74%) SQL Server Management Studio (SSMS)
15 30 (0.64%) Grunt
16 26 (0.55%) Subversion
17 25 (0.53%) Maven
General
1 1,189 (25.22%) Finance
2 623 (13.22%) Marketing
3 342 (7.25%) Retail
4 173 (3.67%) Banking
5 150 (3.18%) Manufacturing
6 127 (2.69%) Telecoms
7 52 (1.10%) Games
8 47 (1.00%) Front Office
9 36 (0.76%) Legal
9 36 (0.76%) Publishing
10 23 (0.49%) Back Office
11 19 (0.40%) Local Government
12 17 (0.36%) Investment Banking
12 17 (0.36%) Multimedia
13 15 (0.32%) Law
14 13 (0.28%) Pharmaceutical
15 11 (0.23%) Electronics
16 10 (0.21%) Automotive
17 8 (0.17%) General Ledger
18 7 (0.15%) Billing
Job Titles
1 1,616 (34.28%) Developer
2 761 (16.14%) Consultant
3 474 (10.06%) Analyst
4 393 (8.34%) .NET Developer
5 267 (5.66%) Java Developer
6 217 (4.60%) Senior Developer
7 215 (4.56%) CRM Consultant
8 194 (4.12%) Dynamics CRM Consultant
9 193 (4.09%) Architect
10 160 (3.39%) Administrator
11 151 (3.20%) C# Developer
12 146 (3.10%) Business Analyst
13 145 (3.08%) Functional Consultant
13 145 (3.08%) Microsoft CRM Consultant
14 142 (3.01%) Microsoft Consultant
15 137 (2.91%) Project Manager
16 123 (2.61%) Business Intelligence Developer
17 111 (2.35%) SQL Developer
18 106 (2.25%) PHP Developer
19 104 (2.21%) Junior
Libraries, Frameworks & Software Standards
1 863 (18.31%) .NET
2 715 (15.17%) HTML
3 625 (13.26%) CSS
4 406 (8.61%) ASP.NET
5 353 (7.49%) AngularJS
6 340 (7.21%) ASP.NET MVC
7 334 (7.09%) RESTful
8 281 (5.96%) ASP.NET Web API
9 263 (5.58%) HTML5
10 225 (4.77%) Spring
11 222 (4.71%) Node.js
12 210 (4.45%) jQuery
13 208 (4.41%) ASP.NET MVC 5
14 195 (4.14%) CSS3
15 192 (4.07%) Hibernate
16 159 (3.37%) Web Services
17 156 (3.31%) Twitter Bootstrap
18 155 (3.29%) React
19 140 (2.97%) XML
20 135 (2.86%) WCF
Miscellaneous
1 339 (7.19%) Analytical Skills
2 234 (4.96%) Greenfield Project
3 207 (4.39%) User Experience
4 137 (2.91%) Computer Science
5 127 (2.69%) Enterprise Software
6 125 (2.65%) Fintech
7 123 (2.61%) Social Media
8 95 (2.02%) Self-Motivation
9 79 (1.68%) Mobile App
10 64 (1.36%) Management Information System
11 48 (1.02%) Cloud Native
12 45 (0.95%) Algorithms
13 35 (0.74%) Data Centre
13 35 (0.74%) Driving Licence
14 33 (0.70%) Data Structures
15 31 (0.66%) Digital Media
16 28 (0.59%) Replication
17 27 (0.57%) Derivative
17 27 (0.57%) Fixed Income
17 27 (0.57%) Virtual Team
Operating Systems
1 273 (5.79%) Linux
2 238 (5.05%) Windows
3 85 (1.80%) Windows Server
4 79 (1.68%) Unix
5 66 (1.40%) Android
6 61 (1.29%) Apple iOS
7 46 (0.98%) Windows 7
8 33 (0.70%) Windows Server 2008
9 32 (0.68%) Windows Server 2012
10 27 (0.57%) Windows 10
11 23 (0.49%) HPUX
12 18 (0.38%) Red Hat Enterprise Linux
12 18 (0.38%) Windows 8
13 16 (0.34%) Mac OS X
14 10 (0.21%) Solaris
15 9 (0.19%) Mac OS
16 7 (0.15%) Mac OS X Server
17 6 (0.13%) CentOS
17 6 (0.13%) Windows Server 2003
18 5 (0.11%) AIX
Processes & Methodologies
1 1,077 (22.85%) Agile Software Development
2 699 (14.83%) CRM
3 639 (13.56%) Business Intelligence
4 543 (11.52%) MVC
5 526 (11.16%) ERP
6 444 (9.42%) TDD
7 422 (8.95%) Web Development
8 393 (8.34%) Analytics
9 345 (7.32%) Scrum
10 319 (6.77%) Problem-Solving
11 314 (6.66%) Web Application Development
12 276 (5.85%) Project Management
13 269 (5.71%) BDD
14 252 (5.35%) Continuous Integration
15 242 (5.13%) DevOps
16 235 (4.99%) Software Engineering
17 233 (4.94%) ETL
18 229 (4.86%) Stakeholder Management
19 226 (4.79%) E-Commerce
20 203 (4.31%) Business Development
Programming Languages
1 1,341 (28.45%) SQL
2 1,004 (21.30%) JavaScript
3 855 (18.14%) C#
4 762 (16.16%) Java
5 566 (12.01%) PHP
6 260 (5.52%) T-SQL
7 225 (4.77%) Python
8 139 (2.95%) Ruby
9 138 (2.93%) C
10 136 (2.89%) Data Analysis Expressions (DAX)
11 109 (2.31%) Java 8
12 85 (1.80%) C++
13 75 (1.59%) Scala
14 64 (1.36%) R
15 59 (1.25%) PowerShell
16 58 (1.23%) X++
17 40 (0.85%) PL/SQL
17 40 (0.85%) TypeScript
18 39 (0.83%) VB.NET
19 35 (0.74%) Bash Shell
Qualifications
1 470 (9.97%) Degree
2 93 (1.97%) ACCA
3 86 (1.82%) Microsoft Certification
4 83 (1.76%) CIMA
5 64 (1.36%) Computer Science Degree
6 59 (1.25%) Cisco Certification
7 44 (0.93%) CCNP
8 41 (0.87%) SAFe Agilist
8 41 (0.87%) Security Cleared
9 35 (0.74%) ITIL Certification
10 34 (0.72%) CCNA
11 29 (0.62%) MCSE
11 29 (0.62%) PhD
11 29 (0.62%) PMP
12 26 (0.55%) SC Cleared
13 22 (0.47%) CCIE
14 18 (0.38%) AAT
15 17 (0.36%) PMI Certification
16 16 (0.34%) ISEB
16 16 (0.34%) TOGAF Certification
Quality Assurance & Compliance
1 89 (1.89%) QA
2 47 (1.00%) GDPR
3 40 (0.85%) SLA
4 34 (0.72%) Data Quality
5 19 (0.40%) PMO
6 16 (0.34%) MiFID
7 15 (0.32%) ISO/IEC 27001
7 15 (0.32%) PCI DSS
8 13 (0.28%) Dodd-Frank
8 13 (0.28%) EMIR
9 12 (0.25%) GCP
10 10 (0.21%) WCAG
11 7 (0.15%) ISO 9001
12 6 (0.13%) Solvency II
13 2 (0.042%) COBIT
13 2 (0.042%) Cyber Essentials
14 1 (0.021%) GAAP
14 1 (0.021%) IFRS
14 1 (0.021%) ISO 13485
14 1 (0.021%) WAI
System Software
1 144 (3.05%) Active Directory
2 128 (2.72%) Docker
3 52 (1.10%) VMware Infrastructure
4 39 (0.83%) VMware ESXi
5 30 (0.64%) HDFS
6 11 (0.23%) Hyper-V
7 8 (0.17%) Virtual Servers
8 6 (0.13%) vSphere
9 5 (0.11%) Virtual Desktop
9 5 (0.11%) Virtual Machines
10 4 (0.085%) Firmware
10 4 (0.085%) Microsoft App-V
10 4 (0.085%) XenApp
11 3 (0.064%) Squid
11 3 (0.064%) XenDesktop
12 2 (0.042%) VirtualBox
12 2 (0.042%) XenServer
13 1 (0.021%) Apache ZooKeeper
13 1 (0.021%) LXC
13 1 (0.021%) Microsoft Virtual Server
Systems Management
1 62 (1.32%) Kubernetes
2 44 (0.93%) Ansible
2 44 (0.93%) Puppet
3 27 (0.57%) Opscode Chef
3 27 (0.57%) Terraform
4 24 (0.51%) SCCM
5 18 (0.38%) HP Data Protector
6 10 (0.21%) Grafana
6 10 (0.21%) Kibana
7 9 (0.19%) FortiGate
8 8 (0.17%) Docker Swarm
8 8 (0.17%) logstash
9 7 (0.15%) Prometheus
9 7 (0.15%) vRealize
10 5 (0.11%) Single Sign-On
11 4 (0.085%) Backup Exec
11 4 (0.085%) vCenter Server
11 4 (0.085%) ZABBIX
12 3 (0.064%) Nagios
12 3 (0.064%) SCOM
Vendors
1 1,948 (41.32%) Microsoft
2 341 (7.23%) Oracle
3 254 (5.39%) Facebook
4 245 (5.20%) Sage
5 216 (4.58%) SAP
6 195 (4.14%) Infor
7 185 (3.92%) Epicor
8 124 (2.63%) Google
9 113 (2.40%) VMware
10 85 (1.80%) Cisco
11 73 (1.55%) Adobe
11 73 (1.55%) Xero
12 66 (1.40%) Salesforce.com
13 62 (1.32%) Sitecore
14 57 (1.21%) Tableau
15 51 (1.08%) Twitter
16 50 (1.06%) IFS
17 49 (1.04%) Marketo
18 45 (0.95%) HP
19 41 (0.87%) CheckPoint