Period
to 23 September 2020

The table below looks at the prevalence of the term Advertising in permanent job vacancies. Included is a benchmarking guide to the salaries offered in vacancies that have cited Advertising over the 6 months to 23 September 2020 with a comparison to the same period over the previous 2 years.

Advertising
UK
6 months to
23 Sep 2020
Same period 2019 Same period 2018
Rank 301 305 131
Rank change year-on-year +4 -174 +56
Permanent jobs citing Advertising 489 1,519 4,222
As % of all permanent jobs advertised in the UK 0.99% 1.08% 2.55%
As % of the General category 2.56% 2.74% 5.92%
Number of salaries quoted 462 1,360 4,145
Median annual salary £55,750 £52,500 £52,500
Median salary % change year-on-year +6.19% - +16.67%
10th Percentile £32,500 £29,750 £31,250
90th Percentile £87,250 £90,000 £80,000
UK excluding London median annual salary £45,000 £42,500 £47,500
% change year-on-year +5.88% -10.53% +18.75%

Advertising is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for common skills.

All General Skills
UK
Permanent vacancies with a requirement for common skills 19,119 55,434 71,350
As % of all permanent IT jobs advertised in the UK 38.68% 39.59% 43.16%
Number of salaries quoted 14,969 41,552 54,561
Median annual salary £60,000 £55,000 £52,500
Median salary % change year-on-year +9.09% +4.76% +5.00%
10th Percentile £33,750 £31,000 £29,500
90th Percentile £100,000 £92,500 £87,500
UK excluding London median annual salary £50,000 £46,500 £45,000
% change year-on-year +7.53% +3.33% +3.45%

Advertising
Job Vacancy Trend

Job postings citing Advertising as a proportion of all IT jobs advertised.

Job vacancy trend for Advertising in the UK

Advertising
Salary Trend

3-month moving average salary quoted in jobs citing Advertising.

Salary trend for Advertising in the UK

Advertising
Salary Histogram

Salary distribution for jobs citing Advertising over the 6 months to 23 September 2020.

Salary histogram for Advertising in the UK

Advertising
Top 16 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Advertising within the UK over the 6 months to 23 September 2020. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -21 413 £60,000 +9.09% 119
London -27 263 £65,000 +8.33% 32
UK excluding London +82 217 £45,000 +5.88% 97
Wales +8 63 £38,000 -11.11% 1
Work from Home +44 45 £54,000 +8.00% 9
South East +80 44 £52,500 +16.67% 14
East of England +117 32 £62,500 +56.25% 14
South West +88 30 £45,000 +8.43% 10
North of England +144 20 £45,000 +7.14% 37
Midlands +103 19 £45,000 +13.92% 13
North West +111 16 £47,500 +15.85% 24
West Midlands +66 13 £56,250 +29.31% 7
Scotland +88 9 £75,000 +127.27% 7
East Midlands +89 6 £39,750 +34.75% 6
Yorkshire +124 2 £30,500 -35.79% 12
North East +24 2 - - 1

For the 6 months to 23 September 2020, IT jobs citing Advertising also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads with a requirement for Advertising.

1 122 (24.95%) Agile Software Development
2 113 (23.11%) Python
3 107 (21.88%) SQL
4 92 (18.81%) JavaScript
4 92 (18.81%) Finance
5 91 (18.61%) Azure
6 79 (16.16%) Microsoft
7 78 (15.95%) Marketing
8 77 (15.75%) AWS
9 73 (14.93%) C#
10 72 (14.72%) Java
10 72 (14.72%) Degree
11 69 (14.11%) DevOps
12 64 (13.09%) .NET
13 58 (11.86%) Linux
14 56 (11.45%) HTML
15 55 (11.25%) Windows
16 54 (11.04%) SQL Server
17 47 (9.61%) Analytics
18 44 (9.00%) BDD
18 44 (9.00%) CSS
18 44 (9.00%) TDD
19 40 (8.18%) Docker
20 39 (7.98%) MVC
21 37 (7.57%) Software Engineering
21 37 (7.57%) Microservices
21 37 (7.57%) React
22 36 (7.36%) Kubernetes
22 36 (7.36%) Git (software)
22 36 (7.36%) Big Data

Advertising
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 21 (4.29%) Elasticsearch
2 18 (3.68%) Apache Spark
2 18 (3.68%) Tomcat
3 17 (3.48%) CMS
4 14 (2.86%) Apache
4 14 (2.86%) Confluence
5 12 (2.45%) SharePoint
6 8 (1.64%) WebSphere
7 7 (1.43%) WordPress
8 6 (1.23%) JBoss
8 6 (1.23%) MS Exchange
9 3 (0.61%) Oracle SOA Suite
9 3 (0.61%) Sitecore CMS
10 2 (0.41%) Apache Airflow
10 2 (0.41%) Apache TomEE
10 2 (0.41%) Drupal
10 2 (0.41%) Umbraco
10 2 (0.41%) WebSphere Application Server
11 1 (0.20%) Adobe Experience Manager
11 1 (0.20%) SAS
Applications
1 19 (3.89%) Microsoft Office
2 15 (3.07%) Microsoft Excel
3 14 (2.86%) Microsoft PowerPoint
4 6 (1.23%) MS Visio
5 5 (1.02%) Photoshop
6 4 (0.82%) Sketch
7 3 (0.61%) Adobe Premiere
7 3 (0.61%) Maya
7 3 (0.61%) Microsoft Project
7 3 (0.61%) Simulink
8 2 (0.41%) Adobe After Effects
8 2 (0.41%) Adobe Illustrator
8 2 (0.41%) EViews
8 2 (0.41%) Figma
8 2 (0.41%) InVision
8 2 (0.41%) Stata
8 2 (0.41%) Stateflow
8 2 (0.41%) Zeplin
9 1 (0.20%) Adobe XD
9 1 (0.20%) CINEMA 4D
Business Applications
1 5 (1.02%) SAP Hybris
2 3 (0.61%) Dynamics CRM
2 3 (0.61%) Magento
2 3 (0.61%) NetSuite
3 2 (0.41%) Payment Gateway
4 1 (0.20%) Eloqua
4 1 (0.20%) Infor CloudSuite Industrial (formerly SyteLine)
4 1 (0.20%) Maximo
4 1 (0.20%) Oracle EBS
4 1 (0.20%) Relativity
4 1 (0.20%) Sage X3
4 1 (0.20%) Salesforce.com CRM
4 1 (0.20%) Shopify
4 1 (0.20%) Social Studio
4 1 (0.20%) Sparx Enterprise Architect
4 1 (0.20%) Veritas eDiscovery
4 1 (0.20%) WebTrends
Cloud Services
1 91 (18.61%) Azure
2 77 (15.75%) AWS
3 33 (6.75%) SaaS
4 26 (5.32%) Office 365
5 21 (4.29%) Power Platform
6 19 (3.89%) GCP
7 18 (3.68%) Google Analytics
8 15 (3.07%) IaaS
9 13 (2.66%) Serverless
10 10 (2.04%) OneDrive
10 10 (2.04%) PaaS
11 9 (1.84%) AdWords
12 8 (1.64%) Amazon EC2
13 7 (1.43%) AWS Lambda
14 6 (1.23%) Amazon CloudWatch
14 6 (1.23%) Azure Active Directory
14 6 (1.23%) OpenShift
15 5 (1.02%) Akamai
16 4 (0.82%) Amazon SQS
16 4 (0.82%) Dynamics 365
Communications & Networking
1 12 (2.45%) DNS
1 12 (2.45%) TCP/IP
2 10 (2.04%) SSH
2 10 (2.04%) WAN
3 9 (1.84%) Firewall
3 9 (1.84%) LAN
3 9 (1.84%) VPN
4 8 (1.64%) HTTP
5 7 (1.43%) Internet
6 6 (1.23%) BGP
6 6 (1.23%) F5 BIG-IP LTM
6 6 (1.23%) NetScaler
6 6 (1.23%) OSPF
6 6 (1.23%) VoIP
7 5 (1.02%) Wi-Fi
8 4 (0.82%) Wireless
9 3 (0.61%) FTP
9 3 (0.61%) Network Security
9 3 (0.61%) RS-232
9 3 (0.61%) WebEx
Database & Business Intelligence
1 54 (11.04%) SQL Server
2 36 (7.36%) Big Data
3 35 (7.16%) MongoDB
4 32 (6.54%) Data Warehouse
5 26 (5.32%) SQL Server 2019
6 22 (4.50%) Hadoop
7 21 (4.29%) Power BI
8 17 (3.48%) NoSQL
9 13 (2.66%) SQL Server Reporting Services
10 12 (2.45%) Amazon Redshift
10 12 (2.45%) BigQuery
11 11 (2.25%) Apache Cassandra
12 9 (1.84%) MySQL
13 8 (1.64%) Amazon RDS
13 8 (1.64%) Relational Database
13 8 (1.64%) SQL Server 2008
13 8 (1.64%) SQL Server Analysis Services
13 8 (1.64%) SQL Server Integration Services
14 7 (1.43%) PostgreSQL
15 6 (1.23%) SQL Server 2012
Development Applications
1 36 (7.36%) Git (software)
2 19 (3.89%) JIRA
3 16 (3.27%) Jenkins
4 15 (3.07%) Selenium
5 9 (1.84%) Visual Studio
6 5 (1.02%) Cypress.io
7 4 (0.82%) Maven
7 4 (0.82%) Team Foundation Server
8 3 (0.61%) Octopus Deploy
8 3 (0.61%) Subversion
8 3 (0.61%) TeamCity
9 2 (0.41%) Bitbucket
9 2 (0.41%) Cucumber
9 2 (0.41%) Eclipse
9 2 (0.41%) GitLab
9 2 (0.41%) JUnit
9 2 (0.41%) Mercurial
9 2 (0.41%) Mockito
9 2 (0.41%) SonarQube
9 2 (0.41%) SpecFlow
General
1 92 (18.81%) Finance
2 78 (15.95%) Marketing
3 23 (4.70%) Retail
4 14 (2.86%) Games
5 13 (2.66%) Banking
6 12 (2.45%) Legal
7 10 (2.04%) Publishing
8 8 (1.64%) Electronics
9 5 (1.02%) Investment Banking
9 5 (1.02%) Law
9 5 (1.02%) Telecoms
10 4 (0.82%) Manufacturing
11 3 (0.61%) Back Office
11 3 (0.61%) Financial Institution
11 3 (0.61%) Front Office
11 3 (0.61%) Pharmaceutical
11 3 (0.61%) Public Sector
12 2 (0.41%) Aerospace
12 2 (0.41%) Automotive
12 2 (0.41%) French Language
Job Titles
1 126 (25.77%) Developer
2 76 (15.54%) Analyst
3 33 (6.75%) .NET Developer
4 29 (5.93%) Architect
5 25 (5.11%) Senior Developer
6 22 (4.50%) Consultant
7 20 (4.09%) Software Engineer
8 19 (3.89%) Data Engineer
8 19 (3.89%) Java Developer
9 18 (3.68%) DevOps Engineer
10 14 (2.86%) Lead Developer
10 14 (2.86%) Python Developer
11 13 (2.66%) Administrator
11 13 (2.66%) Designer
12 12 (2.45%) Infrastructure Engineer
12 12 (2.45%) IT Analyst
13 11 (2.25%) Analyst Developer
13 11 (2.25%) Business Analyst
13 11 (2.25%) Front End Developer (Client-Side Developer)
14 10 (2.04%) Project Manager
Libraries, Frameworks & Software Standards
1 64 (13.09%) .NET
2 56 (11.45%) HTML
3 44 (9.00%) CSS
4 37 (7.57%) React
5 32 (6.54%) AngularJS
5 32 (6.54%) ASP.NET
6 31 (6.34%) .NET Core
6 31 (6.34%) Node.js
7 27 (5.52%) HTML5
8 26 (5.32%) REST
8 26 (5.32%) Web Services
9 24 (4.91%) ASP.NET MVC
10 18 (3.68%) CSS3
10 18 (3.68%) Kafka
11 16 (3.27%) .NET Framework
11 16 (3.27%) Spring
12 15 (3.07%) Blazor
12 15 (3.07%) Middleware
12 15 (3.07%) Vue.js
13 12 (2.45%) ASP.NET Web API
Miscellaneous
1 34 (6.95%) Analytical Skills
2 27 (5.52%) Greenfield Project
3 20 (4.09%) Social Media
3 20 (4.09%) User Experience
4 12 (2.45%) Mobile App
5 11 (2.25%) Market Risk
6 10 (2.04%) Cloud Native
6 10 (2.04%) Equities
6 10 (2.04%) Foreign Exchange (FX)
7 9 (1.84%) Algorithms
7 9 (1.84%) Exotic Derivative
7 9 (1.84%) Management Information System
8 8 (1.64%) Data Centre
9 7 (1.43%) Digital Media
9 7 (1.43%) Linux Command Line
10 6 (1.23%) Derivative
10 6 (1.23%) FMCG
11 5 (1.02%) Marketing Technology
11 5 (1.02%) Self-Motivation
12 4 (0.82%) Over-the-Top Content
Operating Systems
1 58 (11.86%) Linux
2 55 (11.25%) Windows
3 17 (3.48%) Windows Server
4 14 (2.86%) Android
5 13 (2.66%) CentOS
6 11 (2.25%) Apple iOS
7 10 (2.04%) Windows 10
8 7 (1.43%) Mac OS
9 6 (1.23%) VyOS
10 4 (0.82%) OS/400
10 4 (0.82%) Unix
11 3 (0.61%) Windows Server 2016
11 3 (0.61%) Windows Server 2019
12 1 (0.20%) FreeRTOS
12 1 (0.20%) SafeRTOS
12 1 (0.20%) Windows 7
12 1 (0.20%) Windows Server 2008
12 1 (0.20%) Windows Server 2012
Processes & Methodologies
1 122 (24.95%) Agile Software Development
2 69 (14.11%) DevOps
3 47 (9.61%) Analytics
4 44 (9.00%) BDD
4 44 (9.00%) TDD
5 39 (7.98%) MVC
6 37 (7.57%) Microservices
6 37 (7.57%) Software Engineering
7 33 (6.75%) ETL
8 32 (6.54%) Business Intelligence
9 31 (6.34%) Project Management
10 29 (5.93%) ITIL
11 27 (5.52%) Computer Science
11 27 (5.52%) Stakeholder Management
12 26 (5.32%) OO
13 24 (4.91%) B2B
13 24 (4.91%) Digital Marketing
13 24 (4.91%) Fintech
14 23 (4.70%) Test Automation
14 23 (4.70%) Web Application Development
Programming Languages
1 113 (23.11%) Python
2 107 (21.88%) SQL
3 92 (18.81%) JavaScript
4 73 (14.93%) C#
5 72 (14.72%) Java
6 29 (5.93%) C++
7 20 (4.09%) R
8 19 (3.89%) TypeScript
9 17 (3.48%) T-SQL
10 16 (3.27%) PowerShell
11 14 (2.86%) C
11 14 (2.86%) Scala
12 13 (2.66%) Go
12 13 (2.66%) Ruby
13 12 (2.45%) Bash Shell
14 10 (2.04%) Embedded C
15 9 (1.84%) VBA
16 8 (1.64%) MATLAB
16 8 (1.64%) PHP
16 8 (1.64%) Shell Script
Qualifications
1 72 (14.72%) Degree
2 16 (3.27%) Master's Degree
3 15 (3.07%) Security Cleared
4 13 (2.66%) SC Cleared
5 12 (2.45%) PhD
6 10 (2.04%) Computer Science Degree
7 9 (1.84%) CCNA
7 9 (1.84%) Cisco Certification
8 7 (1.43%) Microsoft Certification
9 6 (1.23%) ITIL Certification
9 6 (1.23%) RHCE
10 5 (1.02%) AWS Certification
11 4 (0.82%) A+ Certification
11 4 (0.82%) CBAP
11 4 (0.82%) DV Cleared
12 3 (0.61%) MCDBA
12 3 (0.61%) MCT
12 3 (0.61%) PMP
12 3 (0.61%) Postgraduate
13 2 (0.41%) CISSP
Quality Assurance & Compliance
1 22 (4.50%) QA
2 13 (2.66%) SLA
3 9 (1.84%) Dodd-Frank
3 9 (1.84%) EMIR
3 9 (1.84%) MiFID
4 6 (1.23%) ISO/IEC 27001
5 4 (0.82%) GDPR
5 4 (0.82%) NCSC
6 3 (0.61%) Cyber Essentials
6 3 (0.61%) Data Quality
7 2 (0.41%) NIST
8 1 (0.20%) 21 CFR Part 11
8 1 (0.20%) Cyber Essentials PLUS
8 1 (0.20%) GMP
8 1 (0.20%) HMG Security Policy Framework
8 1 (0.20%) ISO/IEC 27002 (supersedes ISO/IEC 17799)
8 1 (0.20%) PCI DSS
8 1 (0.20%) PSD2
System Software
1 40 (8.18%) Docker
2 34 (6.95%) Active Directory
3 32 (6.54%) VMware Infrastructure
4 8 (1.64%) Hyper-V
4 8 (1.64%) vSphere
5 6 (1.23%) XenApp
5 6 (1.23%) XenDesktop
6 2 (0.41%) Microsoft App-V
7 1 (0.20%) Apache ZooKeeper
7 1 (0.20%) KVM
7 1 (0.20%) Virtual Desktop
7 1 (0.20%) Virtual Machines
Systems Management
1 36 (7.36%) Kubernetes
2 23 (4.70%) Ansible
3 18 (3.68%) Puppet
3 18 (3.68%) Terraform
4 8 (1.64%) Opscode Chef
5 6 (1.23%) Single Sign-On
6 4 (0.82%) SCCM
7 2 (0.41%) Kibana
7 2 (0.41%) Nessus
7 2 (0.41%) SCOM
7 2 (0.41%) WhatsUp Gold
8 1 (0.20%) Cisco CUCM
8 1 (0.20%) Computer Incident Response Team
8 1 (0.20%) CSIRT
8 1 (0.20%) EnCase
8 1 (0.20%) Fluentd
8 1 (0.20%) FTK
8 1 (0.20%) Grafana
8 1 (0.20%) Prometheus
8 1 (0.20%) Salt
Vendors
1 79 (16.16%) Microsoft
2 35 (7.16%) VMware
3 27 (5.52%) Google
4 17 (3.48%) Adobe
5 15 (3.07%) Oracle
6 14 (2.86%) Salesforce.com
7 13 (2.66%) IBM
8 12 (2.45%) F5
9 11 (2.25%) Cisco
10 10 (2.04%) Avaya
11 8 (1.64%) Juniper
11 8 (1.64%) SolarWinds
12 7 (1.43%) DoubleClick
12 7 (1.43%) LogicMonitor
12 7 (1.43%) SAP
13 6 (1.23%) Brocade
13 6 (1.23%) CA
13 6 (1.23%) CheckPoint
13 6 (1.23%) Extreme Networks
13 6 (1.23%) Red Hat