Advertising Jobs

Advertising
UK

The table below looks at the prevalence of the term Advertising in permanent job vacancies. Included is a benchmarking guide to the salaries offered in vacancies that cited Advertising over the 6 months leading up to 30 April 2025, comparing them to the same period in the previous two years.

6 months to
30 Apr 2025
Same period 2024 Same period 2023
Rank 238 287 428
Rank change year-on-year +49 +141 -218
Permanent jobs citing Advertising 665 988 760
As % of all permanent jobs advertised in the UK 1.27% 1.00% 0.73%
As % of the General category 1.89% 1.68% 1.07%
Number of salaries quoted 339 675 619
10th Percentile £31,100 £23,750 £27,000
25th Percentile £42,500 £32,500 £40,000
Median annual salary (50th Percentile) £56,500 £48,500 £52,500
Median % change year-on-year +16.49% -7.62% -5.41%
75th Percentile £73,125 £67,500 £71,250
90th Percentile £98,750 £82,500 £91,250
UK excluding London median annual salary £50,000 £42,500 £45,000
% change year-on-year +17.65% -5.56% -

All General Skills
UK

Advertising falls under the General Skills category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring common skills.

Permanent vacancies with a requirement for common skills 35,192 58,854 71,332
As % of all permanent jobs advertised in the UK 67.47% 59.84% 68.59%
Number of salaries quoted 18,374 39,596 38,382
10th Percentile £27,750 £27,500 £32,500
25th Percentile £41,250 £36,250 £43,750
Median annual salary (50th Percentile) £56,000 £52,500 £60,000
Median % change year-on-year +6.67% -12.50% -
75th Percentile £76,250 £72,500 £82,500
90th Percentile £100,000 £92,500 £101,250
UK excluding London median annual salary £50,055 £47,500 £52,500
% change year-on-year +5.38% -9.52% +5.00%

Advertising
Job Vacancy Trend

Job postings citing Advertising as a proportion of all IT jobs advertised.

Job vacancy trend for Advertising in the UK

Advertising
Salary Trend

3-month moving average salary quoted in jobs citing Advertising.

Salary trend for Advertising in the UK

Advertising
Salary Histogram

Salary distribution for jobs citing Advertising over the 6 months to 30 April 2025.

Salary histogram for Advertising in the UK

Advertising
Top 17 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Advertising within the UK over the 6 months to 30 April 2025. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
England +29 585 £57,500 +18.56% 814
London +24 302 £70,000 +7.69% 565
UK excluding London +34 293 £50,000 +17.65% 285
Work from Home +31 285 £57,500 +17.35% 412
South East +26 110 £50,000 +2.04% 51
North of England +34 64 £48,000 +12.94% 88
East of England +68 43 £44,000 +1.15% 27
Midlands +36 43 £57,500 +43.75% 35
West Midlands +52 40 £57,500 +43.75% 17
North East +63 24 £56,500 +32.94% 10
North West -31 22 £27,000 -36.47% 53
Yorkshire +71 18 £40,000 +10.90% 26
South West +48 16 £41,500 +18.57% 57
Scotland +127 12 £57,500 +76.92% 18
Northern Ireland - 4 £62,000 - 3
East Midlands +23 2 £35,000 +2.19% 18
Wales +28 1 - - 9

Advertising
Co-occurring Skills and Capabilities by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 28 (4.21%) CMS
2 26 (3.91%) Apache Spark
3 14 (2.11%) Microsoft Exchange
4 9 (1.35%) Confluence
4 9 (1.35%) Drupal
4 9 (1.35%) WordPress
5 7 (1.05%) Sitecore CMS
6 6 (0.90%) IIS
7 5 (0.75%) SAS
7 5 (0.75%) WinCC
8 4 (0.60%) Exchange Server 2013
8 4 (0.60%) Headless CMS
8 4 (0.60%) Skype for Business
9 3 (0.45%) Apache
9 3 (0.45%) Blackberry Enterprise Server
9 3 (0.45%) SharePoint
10 1 (0.15%) Moodle
10 1 (0.15%) Office Communications Server
10 1 (0.15%) SharePoint 2010
10 1 (0.15%) WebSphere
Applications
1 45 (6.77%) Microsoft Excel
2 30 (4.51%) Photoshop
3 20 (3.01%) Microsoft Office
4 13 (1.95%) Microsoft PowerPoint
5 8 (1.20%) Adobe Creative Suite
5 8 (1.20%) Adobe Illustrator
6 6 (0.90%) Adobe Premiere
7 5 (0.75%) Adobe After Effects
7 5 (0.75%) SPSS
8 4 (0.60%) InDesign
8 4 (0.60%) Notion
8 4 (0.60%) Simulink
9 3 (0.45%) MS Visio
9 3 (0.45%) ProjectWise
10 2 (0.30%) Spreadsheet
11 1 (0.15%) Blender
11 1 (0.15%) Chatbot
11 1 (0.15%) Sketch
11 1 (0.15%) TargetLink
11 1 (0.15%) Trello
Business Applications
1 14 (2.11%) Shopify
2 13 (1.95%) Dynamics CRM
3 5 (0.75%) CiviCRM
4 4 (0.60%) Magento
4 4 (0.60%) NetSuite
5 1 (0.15%) Oracle Financials
5 1 (0.15%) Oracle Subledger Accounting
5 1 (0.15%) Raiser’s Edge
Cloud Services
1 85 (12.78%) Google Analytics
2 70 (10.53%) Google Ads
3 59 (8.87%) Azure
4 38 (5.71%) AWS
5 35 (5.26%) Facebook Ads
6 28 (4.21%) Power Platform
7 21 (3.16%) SaaS
8 19 (2.86%) Canva
9 17 (2.56%) Microsoft 365
10 15 (2.26%) MailChimp
11 13 (1.95%) Azure DevOps
12 12 (1.80%) GCP
12 12 (1.80%) Google Sheets
12 12 (1.80%) Microsoft Advertising
13 10 (1.50%) Adobe Creative Cloud
13 10 (1.50%) Serverless
14 7 (1.05%) Amazon S3
14 7 (1.05%) AWS Lambda
15 6 (0.90%) AWS CloudFormation
15 6 (0.90%) PaaS
Communications & Networking
1 23 (3.46%) HTTP
2 10 (1.50%) Internet
2 10 (1.50%) WAN
3 9 (1.35%) SAN
4 7 (1.05%) BGP
5 6 (0.90%) Ethernet
5 6 (0.90%) Firewall
6 5 (0.75%) EIGRP
6 5 (0.75%) OSPF
6 5 (0.75%) Profibus
7 4 (0.60%) ADSL
7 4 (0.60%) Network Security
7 4 (0.60%) SD-WAN
8 3 (0.45%) FTP
8 3 (0.45%) IMAP
8 3 (0.45%) Intranet
8 3 (0.45%) Skype
8 3 (0.45%) SMTP
9 2 (0.30%) Junos
9 2 (0.30%) MQTT
Database & Business Intelligence
1 57 (8.57%) Big Data
2 26 (3.91%) Power BI
3 25 (3.76%) SQL Server
4 13 (1.95%) GIS
5 10 (1.50%) Data Lake
6 9 (1.35%) Hadoop
7 8 (1.20%) BigQuery
7 8 (1.20%) Looker
7 8 (1.20%) PostgreSQL
7 8 (1.20%) Tableau
8 7 (1.05%) Azure SQL Database
8 7 (1.05%) MongoDB
8 7 (1.05%) MySQL
9 6 (0.90%) Apache Hive
9 6 (0.90%) Metadata
9 6 (0.90%) NoSQL
10 5 (0.75%) Data Warehouse
10 5 (0.75%) DB2
10 5 (0.75%) DynamoDB
11 4 (0.60%) SQL Server Reporting Services
Development Applications
1 19 (2.86%) Git
1 19 (2.86%) JIRA
2 4 (0.60%) Jenkins
3 2 (0.30%) ER Studio
3 2 (0.30%) ERwin
3 2 (0.30%) GitLab
3 2 (0.30%) MagicDraw
3 2 (0.30%) PowerDesigner
3 2 (0.30%) TeamCity
4 1 (0.15%) Artifactory
4 1 (0.15%) Bitbucket
4 1 (0.15%) Browser DevTools
4 1 (0.15%) Liquibase
4 1 (0.15%) MSI
4 1 (0.15%) Octopus Deploy
4 1 (0.15%) PHPUnit
4 1 (0.15%) Selenium
4 1 (0.15%) SonarQube
4 1 (0.15%) Subversion
4 1 (0.15%) Visual Studio
General
1 340 (51.13%) Marketing
2 249 (37.44%) Social Skills
3 175 (26.32%) Analytical Skills
4 148 (22.26%) Finance
5 62 (9.32%) Inclusion and Diversity
6 56 (8.42%) Retail
7 35 (5.26%) Games
8 34 (5.11%) Legal
9 32 (4.81%) Electronics
10 24 (3.61%) Presentation Skills
11 20 (3.01%) Law
12 19 (2.86%) Organisational Skills
13 17 (2.56%) Banking
14 16 (2.41%) Brand Awareness
15 14 (2.11%) Manufacturing
15 14 (2.11%) Telecoms
16 13 (1.95%) Publishing
17 8 (1.20%) Police
17 8 (1.20%) Public Sector
18 7 (1.05%) Multimedia
Job Titles
1 119 (17.89%) Senior
2 101 (15.19%) Account Manager
3 66 (9.92%) Senior Manager
4 55 (8.27%) Senior Account Manager
5 50 (7.52%) Developer
6 39 (5.86%) Software Engineer
7 37 (5.56%) Analyst
8 34 (5.11%) Strategic Account Manager
9 31 (4.66%) Lead
10 26 (3.91%) Senior Software Engineer
11 19 (2.86%) Architect
12 18 (2.71%) Marketing Manager
12 18 (2.71%) Sales Manager
13 16 (2.41%) PPC Specialist
14 15 (2.26%) Head of Content
14 15 (2.26%) Head of Production
14 15 (2.26%) SEO Specialist
15 13 (1.95%) Support Engineer
16 12 (1.80%) Data Engineer
16 12 (1.80%) IT Manager
Libraries, Frameworks & Software Standards
1 33 (4.96%) React
2 27 (4.06%) HTML
3 25 (3.76%) Kafka
4 17 (2.56%) .NET
4 17 (2.56%) CSS
5 13 (1.95%) Next.js
6 12 (1.80%) HTML5
6 12 (1.80%) RESTful
7 11 (1.65%) REST
8 10 (1.50%) Django
9 8 (1.20%) AngularJS
9 8 (1.20%) Node.js
10 7 (1.05%) ASP.NET
10 7 (1.05%) CSS3
10 7 (1.05%) JSON
10 7 (1.05%) Redux
11 6 (0.90%) ASP.NET MVC
11 6 (0.90%) ASP.NET Web API
11 6 (0.90%) SOAP
11 6 (0.90%) Web Services
Miscellaneous
1 117 (17.59%) Digital Media
2 104 (15.64%) Social Media
3 86 (12.93%) Marketing Technology
4 61 (9.17%) Self-Motivation
5 41 (6.17%) Product Ownership
6 28 (4.21%) Distributed Systems
7 24 (3.61%) Blog
8 19 (2.86%) Analytical Mindset
9 10 (1.50%) Graphic Design
10 9 (1.35%) Algorithms
10 9 (1.35%) NHS
11 8 (1.20%) Management Information System
11 8 (1.20%) SCADA
12 7 (1.05%) Onboarding
13 6 (0.90%) Multi-touch
14 5 (0.75%) Data Structures
14 5 (0.75%) Derivative
14 5 (0.75%) Fibre Optics
14 5 (0.75%) Photography
15 4 (0.60%) FMCG
Operating Systems
1 30 (4.51%) Windows
2 11 (1.65%) Windows Server
3 8 (1.20%) Linux
4 5 (0.75%) Unix
4 5 (0.75%) Windows 10
5 3 (0.45%) Mac OS X
6 2 (0.30%) Apple iOS
7 1 (0.15%) Android
7 1 (0.15%) Windows Server 2016
Processes & Methodologies
1 172 (25.86%) Digital Marketing
2 151 (22.71%) Analytics
3 127 (19.10%) Project Management
4 111 (16.69%) Collaborative Working
5 100 (15.04%) Marketing Strategy
6 99 (14.89%) Strategic Thinking
7 94 (14.14%) Problem-Solving
8 92 (13.83%) Artificial Intelligence
9 85 (12.78%) Agile
10 83 (12.48%) Business Development
11 79 (11.88%) SEO
12 70 (10.53%) Time Management
13 69 (10.38%) Customer Retention
14 67 (10.08%) Pay per click
15 61 (9.17%) Continuous Improvement
16 59 (8.87%) E-Commerce
17 58 (8.72%) Mentoring
17 58 (8.72%) Process Improvement
17 58 (8.72%) Software Engineering
18 56 (8.42%) Analytical Thinking
Programming Languages
1 87 (13.08%) Python
2 54 (8.12%) SQL
3 41 (6.17%) JavaScript
4 26 (3.91%) Java
5 23 (3.46%) Scala
6 19 (2.86%) PowerShell
7 16 (2.41%) C#
8 14 (2.11%) TypeScript
9 9 (1.35%) MATLAB
10 8 (1.20%) C++
10 8 (1.20%) R
11 4 (0.60%) Data Analysis Expressions
11 4 (0.60%) PL/SQL
12 3 (0.45%) Bash
12 3 (0.45%) PHP
13 2 (0.30%) C
13 2 (0.30%) Shell Script
13 2 (0.30%) SQR
13 2 (0.30%) T-SQL
13 2 (0.30%) VB.NET
Qualifications
1 120 (18.05%) Degree
2 22 (3.31%) Computer Science Degree
3 21 (3.16%) Security Cleared
4 19 (2.86%) SC Cleared
5 15 (2.26%) DBS Check
6 11 (1.65%) Master's Degree
7 7 (1.05%) DV Cleared
8 4 (0.60%) Azure Certification
8 4 (0.60%) CCNA
8 4 (0.60%) Cisco Certification
8 4 (0.60%) Microsoft Certification
8 4 (0.60%) NVQ Level 3
8 4 (0.60%) Postgraduate
9 3 (0.45%) CCNP
9 3 (0.45%) HNC
9 3 (0.45%) PhD
10 2 (0.30%) JNCIS
10 2 (0.30%) MCP
10 2 (0.30%) TOGAF Certification
11 1 (0.15%) MCSE
Quality Assurance & Compliance
1 17 (2.56%) Accessibility
2 14 (2.11%) GDPR
3 12 (1.80%) Data Quality
4 8 (1.20%) QA
5 4 (0.60%) California Consumer Privacy Act
6 3 (0.45%) PCI DSS
7 1 (0.15%) Automotive SPICE
7 1 (0.15%) AUTOSAR
7 1 (0.15%) Cyber Essentials
7 1 (0.15%) Cyber Essentials PLUS
7 1 (0.15%) DO-254
7 1 (0.15%) Dodd-Frank
7 1 (0.15%) ISO 26262
7 1 (0.15%) ISO 9000
7 1 (0.15%) MISRA
7 1 (0.15%) MISRA C
7 1 (0.15%) NIST
7 1 (0.15%) PERC
7 1 (0.15%) PMO
7 1 (0.15%) SLA
System Software
1 16 (2.41%) Active Directory
2 13 (1.95%) Docker
3 5 (0.75%) VMware Infrastructure
4 4 (0.60%) Virtual Machines
5 1 (0.15%) Firmware
5 1 (0.15%) Hyper-V
5 1 (0.15%) ISA Server
Systems Management
1 19 (2.86%) Terraform
2 7 (1.05%) Ansible
3 5 (0.75%) Kubernetes
3 5 (0.75%) Microsoft Intune
4 4 (0.60%) Grafana
5 3 (0.45%) Jamf Pro
5 3 (0.45%) Prometheus
6 2 (0.30%) Control-M
6 2 (0.30%) Docker Swarm
6 2 (0.30%) Kibana
6 2 (0.30%) SCCM
6 2 (0.30%) SCOM
6 2 (0.30%) SCSM
7 1 (0.15%) Argo
7 1 (0.15%) FortiGate
7 1 (0.15%) Functional Safety
7 1 (0.15%) logstash
7 1 (0.15%) Nessus
7 1 (0.15%) WMI
7 1 (0.15%) WSUS
Vendors
1 158 (23.76%) Google
2 120 (18.05%) Microsoft
3 52 (7.82%) Facebook
4 30 (4.51%) Salesforce
5 29 (4.36%) Instagram
6 27 (4.06%) Apple
7 25 (3.76%) TikTok
8 21 (3.16%) Adobe
9 18 (2.71%) Pinterest
10 15 (2.26%) Oracle
11 14 (2.11%) Citrix
12 13 (1.95%) VMware
13 12 (1.80%) Cisco
14 10 (1.50%) YouTube
15 9 (1.35%) Siemens
16 7 (1.05%) Ahrefs
16 7 (1.05%) Screaming Frog
16 7 (1.05%) Sitecore
17 6 (0.90%) Databricks
17 6 (0.90%) Yahoo!