The table below looks at the prevalence of the term Advertising in permanent job vacancies. Included is a benchmarking guide to the salaries offered in vacancies that have cited Advertising over the 3 months to 23 June 2017 with a comparison to the same period over the previous 2 years.

Advertising
UK
3 months to
23 Jun 2017
Same period 2016 Same period 2015
Rank 178 194 209
Rank change year-on-year +16 +15  
Permanent jobs citing Advertising 1732 1669 1809
As % of all permanent IT jobs advertised in the UK 1.94% 1.70% 1.63%
As % of the General category 4.60% 3.95% 3.66%
Number of salaries quoted 1523 1539 1441
Median salary £45,000 £47,500 £45,000
Median salary % change year-on-year -5.26% +5.55%  
90% offered a salary of more than £29,550 £28,500 £28,000
10% offered a salary of more than £70,000 £75,000 £67,500
UK excluding London median salary £42,500 £40,000 £40,000
% change year-on-year +6.25% -  

Advertising is in the common skills category. The next table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for common skills.

General Skills
UK
Permanent job vacancies with a requirement for common skills 37648 42212 49394
As % of all permanent IT job vacancies advertised in the UK 42.24% 42.92% 44.55%
Number of salaries quoted 28814 34516 39114
Median salary £52,500 £51,500 £50,000
Median salary % change year-on-year +1.94% +3.00%  
90% offered a salary of more than £31,000 £30,000 £30,500
10% offered a salary of more than £82,550 £80,000 £80,000
UK excluding London median salary £45,000 £45,000 £45,000

Advertising
Job Vacancy Trend

The job posting trend of jobs advertised citing Advertising as a proportion of all permanent or contract IT jobs with a match in the General category.

Job vacancy trend for Advertising in the UK

Advertising
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Advertising.

Salary trend for Advertising in the UK

Advertising
Salary Histogram

The salary distribution of IT jobs citing Advertising over the 3 months to 23 June 2017.

Salary histogram for Advertising in the UK

Advertising
Top 30 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Advertising within the UK over the 3 months to 23 June 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +22 1653 £46,500 -2.10% 512
London -37 746 £55,000 +4.76% 219
South East +88 225 £41,500 +3.75% 73
City of London +15 187 £57,500 +11.65% 55
East of England +27 153 £52,500 +5.00% 32
North West +7 125 £40,000 - 43
Yorkshire +77 118 £46,250 - 19
Hertfordshire +18 115 £52,500 +5.00% 13
Hatfield 0 101 £55,000 -1.78% 1
West Yorkshire +71 94 £55,000 -35.29% 9
South West +35 94 £40,000 +14.28% 31
Leeds +61 87 £55,000 -35.29% 6
East Midlands +61 80 £42,500 +13.33% 27
Manchester +35 80 £40,000 - 24
West Midlands +1 68 £41,500 +38.33% 41
Berkshire +51 59 £47,500 -17.39% 12
Wales -16 45 £45,000 +12.50% 5
Surrey +34 41 £42,500 -3.40% 12
South Wales -4 38 £45,000 +12.50% 4
Cheshire -21 38 £38,500 -3.75% 8
Hampshire +24 36 £38,750 +3.33% 24
Birmingham +3 31 £42,500 +54.54% 13
North East +30 30 £37,500 +7.14% 13
Bristol -25 27 £42,500 -2.85% 8
Derbyshire +25 26 £47,500 +26.66% 4
Nottinghamshire +20 26 £35,000 +45.83% 8
Cardiff -6 26 £45,000 +28.57% 3
Nottingham +15 25 £35,000 +45.83% 5
Reading +31 24 £45,000 -35.71% 5
Newcastle upon Tyne +30 24 £38,750 +10.71% 7

For the 6 months to 23 June 2017, IT jobs citing Advertising also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads with a requirement for Advertising.

1 1012 (29.85%) Microsoft
2 920 (27.14%) Agile Software Development
3 807 (23.81%) SQL
4 700 (20.65%) JavaScript
5 666 (19.65%) Marketing
6 639 (18.85%) .NET
7 635 (18.73%) C#
8 629 (18.55%) SQL Server
9 626 (18.47%) Java
10 625 (18.44%) Finance
11 578 (17.05%) HTML
12 504 (14.87%) CSS
13 473 (13.95%) MVC
14 470 (13.86%) Degree
15 406 (11.98%) TDD
16 403 (11.89%) Web Development
17 401 (11.83%) PHP
18 384 (11.33%) ASP.NET
19 329 (9.71%) Scrum
20 319 (9.41%) Git (software)
21 311 (9.17%) CRM
22 310 (9.14%) Business Intelligence
23 298 (8.79%) AngularJS
24 294 (8.67%) Analytical Skills
25 289 (8.53%) ASP.NET MVC
26 277 (8.17%) Analytics
27 273 (8.05%) RESTful
27 273 (8.05%) Windows
28 267 (7.88%) Node.js
29 263 (7.76%) BDD

Advertising
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 179 (5.28%) SharePoint
2 105 (3.10%) CMS
3 77 (2.27%) SharePoint 2013
4 62 (1.83%) SharePoint 2010
5 45 (1.33%) Oracle SOA Suite
6 42 (1.24%) Oracle Service Bus
7 40 (1.18%) MS Exchange
8 37 (1.09%) Confluence
9 34 (1.00%) Apache
9 34 (1.00%) WordPress
10 33 (0.97%) Tomcat
11 30 (0.88%) Apache Spark
11 30 (0.88%) Sitecore CMS
12 28 (0.83%) JBoss
12 28 (0.83%) SAS
12 28 (0.83%) WebLogic
12 28 (0.83%) WebSphere
13 23 (0.68%) Skype for Business
14 22 (0.65%) Elasticsearch
14 22 (0.65%) IIS
Applications
1 150 (4.42%) Microsoft Office
2 138 (4.07%) Microsoft Excel
3 58 (1.71%) Photoshop
4 50 (1.47%) Adobe Illustrator
5 48 (1.42%) Microsoft PowerPoint
6 38 (1.12%) InDesign
7 36 (1.06%) Microsoft Project
8 32 (0.94%) Adobe Creative Suite
9 27 (0.80%) MS Visio
10 18 (0.53%) OmniGraffle
11 10 (0.29%) SPSS
12 7 (0.21%) Acrobat
12 7 (0.21%) Adobe Premiere
13 5 (0.15%) Adobe After Effects
13 5 (0.15%) InfoPath
14 2 (0.059%) ArcInfo
14 2 (0.059%) EViews
14 2 (0.059%) S-PLUS
14 2 (0.059%) Spreadsheet
14 2 (0.059%) Stata
Business Applications
1 131 (3.86%) Dynamics CRM
2 97 (2.86%) Dynamics AX
2 97 (2.86%) NetSuite
3 70 (2.06%) Unit4 Business World
4 68 (2.01%) Dynamics NAV
5 59 (1.74%) SAP Business One
6 49 (1.45%) Sage 200
7 28 (0.83%) Sage X3
8 26 (0.77%) Magento
9 18 (0.53%) Eloqua
10 12 (0.35%) Oracle EBS
11 9 (0.27%) Dynamics GP
11 9 (0.27%) Maximo
11 9 (0.27%) SAP S/4HANA
11 9 (0.27%) SessionCam
11 9 (0.27%) Social Studio
12 7 (0.21%) WebTrends
13 6 (0.18%) JDE OneWorld
13 6 (0.18%) SAP ERP
13 6 (0.18%) SAP Oil and Gas
Cloud Services
1 208 (6.14%) Office 365
2 170 (5.01%) Microsoft Azure
3 165 (4.87%) Amazon AWS
4 87 (2.57%) Google Analytics
5 78 (2.30%) SaaS
6 42 (1.24%) Cloud Computing
7 38 (1.12%) Dynamics 365
8 33 (0.97%) GitHub
9 32 (0.94%) AdWords
10 30 (0.88%) Adobe Analytics
11 23 (0.68%) AWS CloudFormation
12 20 (0.59%) Amazon EC2
12 20 (0.59%) Amazon S3
13 18 (0.53%) Amazon CloudWatch
14 17 (0.50%) IaaS
14 17 (0.50%) Virtual Private Cloud
15 15 (0.44%) PaaS
16 13 (0.38%) G Suite
17 12 (0.35%) Amazon SQS
18 11 (0.32%) BrowserStack
Communications & Networking
1 65 (1.92%) Internet
2 56 (1.65%) Firewall
3 47 (1.39%) TCP/IP
4 44 (1.30%) LAN
5 41 (1.21%) WAN
6 37 (1.09%) HTTP
7 33 (0.97%) DNS
8 22 (0.65%) DHCP
8 22 (0.65%) SAN
9 21 (0.62%) Skype
10 18 (0.53%) Wi-Fi
11 16 (0.47%) IP Telephony
11 16 (0.47%) VPN
12 15 (0.44%) SSL
12 15 (0.44%) Unified Communications
13 14 (0.41%) VLAN
14 13 (0.38%) Intranet
14 13 (0.38%) NAS
14 13 (0.38%) Network Security
15 11 (0.32%) Cisco ASA
Database & Business Intelligence
1 629 (18.55%) SQL Server
2 212 (6.25%) NoSQL
3 200 (5.90%) SQL Server Integration Services
4 183 (5.40%) SQL Server Reporting Services
5 182 (5.37%) Data Warehouse
6 181 (5.34%) MySQL
7 164 (4.84%) SQL Server Analysis Services
8 155 (4.57%) SQL Server 2016
9 150 (4.42%) SQL Server 2014
10 132 (3.89%) Big Data
11 88 (2.60%) Relational Database
12 86 (2.54%) MongoDB
13 74 (2.18%) Power BI
14 54 (1.59%) SQL Server 2012
15 43 (1.27%) PostgreSQL
16 42 (1.24%) OLAP
17 37 (1.09%) SQL Server 2008
18 30 (0.88%) Hadoop
18 30 (0.88%) RDBMS
19 27 (0.80%) Riak
Development Applications
1 319 (9.41%) Git (software)
2 94 (2.77%) Selenium
3 87 (2.57%) JIRA
4 78 (2.30%) Maven
5 77 (2.27%) Subversion
6 57 (1.68%) Jenkins
6 57 (1.68%) JUnit
7 44 (1.30%) Visual Studio
8 42 (1.24%) gulp
9 41 (1.21%) Jasmine
10 38 (1.12%) Cucumber
11 37 (1.09%) Team Foundation Server
12 33 (0.97%) NUnit
13 32 (0.94%) WebDriver
14 30 (0.88%) Mockito
15 29 (0.86%) TeamCity
16 27 (0.80%) MSTest
16 27 (0.80%) VSS/SourceSafe
17 22 (0.65%) Axure RP
18 21 (0.62%) Karma Test Runner
General
1 666 (19.65%) Marketing
2 625 (18.44%) Finance
3 171 (5.04%) Games
4 147 (4.34%) Retail
5 89 (2.63%) Manufacturing
6 63 (1.86%) Banking
7 50 (1.47%) Telecoms
8 47 (1.39%) Back Office
9 46 (1.36%) Publishing
10 41 (1.21%) Legal
11 35 (1.03%) Front Office
12 32 (0.94%) Automotive
13 30 (0.88%) Electronics
14 29 (0.86%) Investment Banking
15 20 (0.59%) Law
16 15 (0.44%) Pharmaceutical
17 14 (0.41%) Financial Institution
17 14 (0.41%) German Language
18 12 (0.35%) Multimedia
19 11 (0.32%) French Language
Job Titles
1 1231 (36.31%) Developer
2 412 (12.15%) Analyst
3 305 (9.00%) .NET Developer
4 302 (8.91%) Consultant
5 209 (6.17%) Senior Developer
6 167 (4.93%) Java Developer
7 156 (4.60%) Architect
8 148 (4.37%) Project Manager
9 133 (3.92%) Business Analyst
9 133 (3.92%) C# Developer
10 103 (3.04%) C# .NET Developer
11 96 (2.83%) PHP Developer
12 95 (2.80%) Front End Developer (Client-Side Developer)
13 93 (2.74%) Junior
14 92 (2.71%) Software Developer
15 91 (2.68%) ASP.NET Developer
16 89 (2.63%) ASP.NET MVC Developer
16 89 (2.63%) C# ASP.NET Developer
17 77 (2.27%) Business Intelligence Developer
18 73 (2.15%) Designer
Libraries, Frameworks & Software Standards
1 639 (18.85%) .NET
2 578 (17.05%) HTML
3 504 (14.87%) CSS
4 384 (11.33%) ASP.NET
5 298 (8.79%) AngularJS
6 289 (8.53%) ASP.NET MVC
7 273 (8.05%) RESTful
8 267 (7.88%) Node.js
9 262 (7.73%) jQuery
10 248 (7.32%) ASP.NET Web API
11 212 (6.25%) HTML5
12 204 (6.02%) ASP.NET MVC 5
13 163 (4.81%) Web Services
14 157 (4.63%) Spring
15 152 (4.48%) .NET Framework
15 152 (4.48%) WCF
16 136 (4.01%) XML
17 134 (3.95%) Entity Framework
18 133 (3.92%) React
19 124 (3.66%) CSS3
Miscellaneous
1 294 (8.67%) Analytical Skills
2 219 (6.46%) Computer Science
3 212 (6.25%) User Experience
4 157 (4.63%) Social Media
5 118 (3.48%) Enterprise Software
6 112 (3.30%) Greenfield Project
7 72 (2.12%) Mobile App
8 50 (1.47%) Replication
9 48 (1.42%) Management Information System
10 44 (1.30%) Digital Media
11 36 (1.06%) Clustering
12 32 (0.94%) Algorithms
12 32 (0.94%) Data Centre
13 21 (0.62%) Data Structures
14 20 (0.59%) Fintech
15 19 (0.56%) Market Risk
16 18 (0.53%) Blog
17 16 (0.47%) BBC
18 15 (0.44%) Credit Risk
18 15 (0.44%) Foreign Exchange (FX)
Operating Systems
1 273 (8.05%) Windows
2 236 (6.96%) Linux
3 127 (3.75%) Windows Server
4 62 (1.83%) Android
5 61 (1.80%) Windows Server 2012
6 51 (1.50%) Apple iOS
7 50 (1.47%) Unix
8 42 (1.24%) Windows 7
9 41 (1.21%) Windows Server 2008
10 36 (1.06%) Windows 10
11 26 (0.77%) Windows Server 2003
12 22 (0.65%) Mac OS X
13 18 (0.53%) Windows 8
14 12 (0.35%) Mac OS
15 9 (0.27%) Solaris
16 8 (0.24%) CentOS
16 8 (0.24%) Windows Mobile
17 6 (0.18%) Windows XP
18 4 (0.12%) Red Hat Enterprise Linux
19 1 (0.029%) Debian
Processes & Methodologies
1 920 (27.14%) Agile Software Development
2 473 (13.95%) MVC
3 406 (11.98%) TDD
4 403 (11.89%) Web Development
5 329 (9.71%) Scrum
6 311 (9.17%) CRM
7 310 (9.14%) Business Intelligence
8 277 (8.17%) Analytics
9 263 (7.76%) BDD
10 239 (7.05%) Project Management
11 224 (6.61%) ERP
12 217 (6.40%) Web Application Development
13 214 (6.31%) Continuous Integration
14 186 (5.49%) E-Commerce
15 170 (5.01%) Digital Marketing
16 162 (4.78%) OO
16 162 (4.78%) Software Engineering
17 160 (4.72%) Test Automation
18 156 (4.60%) Front End Development
19 151 (4.45%) SDLC
Programming Languages
1 807 (23.81%) SQL
2 700 (20.65%) JavaScript
3 635 (18.73%) C#
4 626 (18.47%) Java
5 401 (11.83%) PHP
6 178 (5.25%) Python
7 175 (5.16%) T-SQL
8 159 (4.69%) Ruby
9 68 (2.01%) Bash Shell
10 67 (1.98%) C
11 66 (1.95%) Scala
12 62 (1.83%) PowerShell
13 57 (1.68%) C++
14 49 (1.45%) VBA
15 43 (1.27%) VB.NET
16 28 (0.83%) R
17 26 (0.77%) Objective-C
18 24 (0.71%) Perl
19 23 (0.68%) Shell Script
20 22 (0.65%) PL/SQL
Qualifications
1 470 (13.86%) Degree
2 110 (3.24%) Computer Science Degree
3 70 (2.06%) Microsoft Certification
4 55 (1.62%) ISEB
5 47 (1.39%) PhD
6 38 (1.12%) PMP
7 37 (1.09%) Postgraduate
8 29 (0.86%) MCSA
9 28 (0.83%) MCSE
10 24 (0.71%) Numerate Degree
11 23 (0.68%) ITIL Certification
11 23 (0.68%) Master's Degree
12 22 (0.65%) Cisco Certification
13 19 (0.56%) PMI Certification
14 17 (0.50%) CCNA
14 17 (0.50%) PRINCE2 Certification
15 16 (0.47%) ACCA
15 16 (0.47%) Security Cleared
16 14 (0.41%) CIMA
16 14 (0.41%) CISSP
Quality Assurance & Compliance
1 89 (2.63%) QA
2 36 (1.06%) PMO
3 32 (0.94%) SLA
4 20 (0.59%) ISO/IEC 27001
5 19 (0.56%) GDPR
6 17 (0.50%) PCI DSS
7 14 (0.41%) MiFID
8 7 (0.21%) Sarbanes-Oxley
9 6 (0.18%) Basel II
9 6 (0.18%) Data Quality
9 6 (0.18%) Dodd-Frank
9 6 (0.18%) EMIR
9 6 (0.18%) IFRS
9 6 (0.18%) IFRS 9
10 5 (0.15%) ISO 14001
10 5 (0.15%) ISO/IEC 27002 (supersedes ISO/IEC 17799)
11 4 (0.12%) Actionable Recommendations
12 2 (0.059%) ISO 22301
12 2 (0.059%) Solvency II
13 1 (0.029%) GCP
System Software
1 131 (3.86%) Active Directory
2 73 (2.15%) VMware Infrastructure
3 72 (2.12%) Docker
4 60 (1.77%) Hyper-V
5 13 (0.38%) VMware ESXi
5 13 (0.38%) XenApp
6 12 (0.35%) Terminal Server
7 10 (0.29%) HDFS
7 10 (0.29%) vSphere
8 9 (0.27%) Apache Flume
8 9 (0.27%) Firmware
8 9 (0.27%) Virtual Machines
9 5 (0.15%) Oracle RAC
10 4 (0.12%) Microsoft App-V
10 4 (0.12%) XenDesktop
11 3 (0.088%) Microsoft Virtual Server
11 3 (0.088%) Samba
11 3 (0.088%) vCloud
11 3 (0.088%) Virtual Servers
12 2 (0.059%) Apache ZooKeeper
Systems Management
1 63 (1.86%) Puppet
2 47 (1.39%) SCCM
3 33 (0.97%) Ansible
4 25 (0.74%) Opscode Chef
5 9 (0.27%) Microsoft Intune
6 7 (0.21%) SCOM
6 7 (0.21%) Terraform
7 5 (0.15%) Oracle RMAN
7 5 (0.15%) rkt
8 4 (0.12%) Kubernetes
8 4 (0.12%) Salt
9 3 (0.088%) Failover Clustering
9 3 (0.088%) MOM
9 3 (0.088%) Plesk
9 3 (0.088%) SCVMM
10 2 (0.059%) Backup Exec
10 2 (0.059%) CFEngine
10 2 (0.059%) cPanel
10 2 (0.059%) vCenter Server
10 2 (0.059%) WSUS
Vendors
1 1012 (29.85%) Microsoft
2 247 (7.29%) Facebook
3 180 (5.31%) Oracle
4 158 (4.66%) Google
5 132 (3.89%) Sage
6 128 (3.78%) VMware
7 112 (3.30%) Adobe
8 91 (2.68%) Citrix
9 86 (2.54%) SAP
10 77 (2.27%) Salesforce.com
11 75 (2.21%) Cisco
12 72 (2.12%) Infor
13 70 (2.06%) Epicor
14 45 (1.33%) Sitecore
14 45 (1.33%) Tableau
15 39 (1.15%) Zend
16 37 (1.09%) Twitter
17 33 (0.97%) Xamarin
18 32 (0.94%) DoubleClick
19 30 (0.88%) IBM
City, London
Nigel Frank International Ltd
Salary: £50000 - £60000 per annum
Posted: 18 hours ago
Midlands
Pearson Frank
Salary: £18000 - £40000 per annum
Posted: Yesterday
London
Pearson Frank
Posted: Yesterday
South East London
Stepstone
Salary: From £45,000 to £49,000 per annum
Posted: 14 hours ago
London
Talent Point Ltd
Salary: £40000.00 - £45000.00 per annum
Posted: 15 hours ago
Westerham, Kent
Edison Hill Ltd
Salary: From £30,000 to £40,000 per annum + Bonus, Pension, Healthcare, Perkbo
Posted: 12 hours ago
North West London
Edison Hill Ltd
Salary: From £40,000 to £55,000 per annum
Posted: 12 hours ago
Gloucestershire
Exposed Solutions
Salary: £40000 - £45000 per annum
Posted: 18 hours ago
Maidenhead, Berkshire
Randstad Technologies
Salary: £45000.00 per annum + pension, healthcare
Posted: 2 days ago
Central London / West End
Innodigital
Salary: From £40,000 to £80,000 per annum Several Salary Bandings
Posted: 11 hours ago
Gravesend, Kent
Edison Hill Ltd
Salary: From £50,000 to £60,000 per annum
Posted: 12 hours ago
London
Pearson Frank
Posted: 2 days ago
London
Talent International
Salary: £50000.00 per annum
Posted: 2 days ago
Manchester, Lancashire
Nigel Frank International Ltd
Posted: 2 days ago
London
Dawson & Walsh
Salary: £60000 - £75000 per annum + Bonus + Pension + Benefits
Posted: Yesterday
London
Pearson Frank
Posted: Yesterday
Havant, Hampshire
Jobsite
Posted: 2 days ago
Southampton, Hampshire
Spectrum IT Recruitment (South) Ltd
Salary: £50000 - £70000 per annum + benefits and training
Posted: 13 hours ago
London
Exposed Solutions
Salary: £32000 per annum
Posted: 3 days ago
North West London
Edison Hill Ltd
Salary: From £30,000 to £40,000 per annum
Posted: 16 hours ago
London
Nigel Frank International Ltd
Salary: £75000 per annum
Posted: 3 days ago
Newcastle Upon Tyne, Tyne and Wear
Nigel Frank International Ltd
Posted: 3 days ago
Dudley, West Midlands (County)
Nigel Frank International Ltd
Salary: £35000 - £50000 per annum
Posted: 2 days ago
London
Ampersand Consulting
Salary: £65000 - £80000 per annum + Exceptional Benefits & Bonus
Posted: 2 days ago
UK
Nigel Frank International Ltd
Posted: 3 days ago
Birmingham, West Midlands (County)
Dawson & Walsh
Salary: £30000 - £55000 per annum + Bonus + Pension + Benefits
Posted: 4 days ago
Portsmouth, Hampshire
Dawson & Walsh
Salary: £30000 - £50000 per annum + Bonus + Pension + Benefits
Posted: 4 days ago
Lincolnshire
Searchability
Salary: £25000 - £35000 per annum
Posted: 2 days ago
Oxfordshire
Haybrook IT Resourcing Ltd
Salary: Negotiable
Posted: Yesterday
Midlands
Nigel Frank International Ltd
Posted: 4 days ago