The table below looks at the prevalence of the term Advertising in permanent job vacancies. Included is a benchmarking guide to the salaries offered in vacancies that have cited Advertising over the 3 months to 22 May 2017 with a comparison to the same period over the previous 2 years.

Advertising
UK
3 months to
22 May 2017
Same period 2016 Same period 2015
Rank 180 199 188
Rank change year-on-year +19 -11  
Permanent jobs citing Advertising 1623 1666 1920
As % of all permanent IT jobs advertised in the UK 1.91% 1.69% 1.75%
As % of the General category 4.67% 3.90% 3.95%
Number of salaries quoted 1429 1538 1486
Median salary £45,000 £47,500 £45,000
Median salary % change year-on-year -5.26% +5.55%  
90% offered a salary of more than £28,800 £28,500 £28,000
10% offered a salary of more than £70,000 £70,200 £67,500
UK excluding London median salary £42,500 £40,000 £42,000
% change year-on-year +6.25% -4.76%  

Advertising is in the common skills category. The next table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for common skills.

General Skills
UK
Permanent job vacancies with a requirement for common skills 34769 42763 48579
As % of all permanent IT job vacancies advertised in the UK 40.93% 43.44% 44.25%
Number of salaries quoted 27418 34817 38277
Median salary £52,500 £50,000 £50,000
Median salary % change year-on-year +5.00% -  
90% offered a salary of more than £32,000 £30,000 £30,000
10% offered a salary of more than £82,500 £80,000 £80,000
UK excluding London median salary £45,000 £45,000 £45,000

Advertising
Job Vacancy Trend

The job posting trend of jobs advertised citing Advertising as a proportion of all permanent or contract IT jobs with a match in the General category.

Job vacancy trend for Advertising in the UK

Advertising
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Advertising.

Salary trend for Advertising in the UK

Advertising
Salary Histogram

The salary distribution of IT jobs citing Advertising over the 3 months to 22 May 2017.

Salary histogram for Advertising in the UK

Advertising
Top 30 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Advertising within the UK over the 3 months to 22 May 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +20 1539 £45,000 -5.26% 546
London -38 687 £55,000 +8.91% 215
South East +99 216 £42,500 +13.33% 94
City of London -11 166 £59,000 +14.56% 50
North West +32 116 £40,000 - 56
South West +22 115 £40,000 +18.08% 34
East of England -4 113 £50,000 - 37
Yorkshire +99 111 £50,000 +33.33% 44
West Yorkshire +93 87 £55,000 +37.50% 28
Leeds +77 80 £55,000 +8.91% 24
East Midlands +71 77 £42,500 +13.33% 21
Manchester +18 71 £40,000 - 39
West Midlands +40 70 £37,500 +25.00% 31
Hertfordshire +3 69 £55,000 - 21
Berkshire +59 62 £50,000 -13.04% 31
Hatfield +1 62 £55,000 -1.78% 14
Wales -18 49 £40,000 +6.66% 5
South Wales -8 41 £40,000 +3.22% 1
Surrey +30 37 £42,500 +21.42% 10
Cheshire -8 37 £36,250 -3.33% 9
Somerset +17 33 £43,500 +17.56% 1
Birmingham +19 30 £37,500 +36.36% 4
Hampshire +43 29 £40,000 +14.28% 23
Oxfordshire +20 29 £40,750 +12.41% 9
Cardiff -7 28 £40,000 +14.28% 1
North East +21 27 £32,500 -7.14% 10
Bristol -21 26 £42,500 +21.42% 11
Reading +32 25 £45,000 -40.00% 17
Nottinghamshire +20 25 £35,000 -5.40% 6
Buckinghamshire +12 25 £28,000 -25.33% 3

For the 6 months to 22 May 2017, IT jobs citing Advertising also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads with a requirement for Advertising.

1 979 (28.85%) Microsoft
2 884 (26.05%) Agile Software Development
3 797 (23.49%) SQL
4 739 (21.78%) JavaScript
5 662 (19.51%) Marketing
6 648 (19.10%) .NET
7 634 (18.69%) C#
8 626 (18.45%) Java
9 614 (18.10%) HTML
10 609 (17.95%) SQL Server
11 599 (17.65%) Finance
12 535 (15.77%) CSS
13 466 (13.73%) MVC
14 465 (13.70%) Degree
15 418 (12.32%) Web Development
16 408 (12.02%) PHP
17 375 (11.05%) ASP.NET
18 372 (10.96%) TDD
19 325 (9.58%) CRM
20 320 (9.43%) Scrum
21 294 (8.66%) Git (software)
22 292 (8.61%) AngularJS
23 286 (8.43%) Analytical Skills
24 285 (8.40%) Business Intelligence
25 282 (8.31%) ASP.NET MVC
26 277 (8.16%) Analytics
27 272 (8.02%) jQuery
28 266 (7.84%) Windows
29 253 (7.46%) BDD
29 253 (7.46%) Node.js

Advertising
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 165 (4.86%) SharePoint
2 83 (2.45%) CMS
3 71 (2.09%) SharePoint 2013
4 57 (1.68%) SharePoint 2010
5 52 (1.53%) Oracle SOA Suite
6 47 (1.39%) Oracle Service Bus
7 42 (1.24%) Apache
8 39 (1.15%) MS Exchange
9 38 (1.12%) Tomcat
10 37 (1.09%) WordPress
11 35 (1.03%) Confluence
11 35 (1.03%) WebLogic
12 31 (0.91%) Apache Spark
13 29 (0.85%) Elasticsearch
13 29 (0.85%) JBoss
14 27 (0.80%) SAS
15 24 (0.71%) IIS
16 21 (0.62%) Sitecore CMS
17 20 (0.59%) WebSphere
18 18 (0.53%) Drupal
Applications
1 142 (4.19%) Microsoft Office
2 124 (3.65%) Microsoft Excel
3 56 (1.65%) Photoshop
4 46 (1.36%) Microsoft PowerPoint
5 38 (1.12%) Adobe Illustrator
6 35 (1.03%) Adobe Creative Suite
7 31 (0.91%) Microsoft Project
8 29 (0.85%) InDesign
8 29 (0.85%) MS Visio
9 10 (0.29%) OmniGraffle
10 9 (0.27%) SPSS
11 8 (0.24%) Adobe Premiere
12 7 (0.21%) Acrobat
12 7 (0.21%) Spreadsheet
13 5 (0.15%) Adobe After Effects
14 4 (0.12%) InfoPath
15 3 (0.088%) SPSS Modeler
16 2 (0.059%) ArcInfo
16 2 (0.059%) InVision
16 2 (0.059%) Stata
Business Applications
1 128 (3.77%) Dynamics CRM
2 110 (3.24%) Dynamics AX
3 98 (2.89%) NetSuite
4 78 (2.30%) Unit4 Business World
5 73 (2.15%) Dynamics NAV
6 72 (2.12%) SAP Business One
7 46 (1.36%) Sage 200
8 33 (0.97%) Sage X3
9 30 (0.88%) Magento
10 21 (0.62%) Oracle EBS
11 13 (0.38%) SAP S/4HANA
12 12 (0.35%) Eloqua
13 10 (0.29%) Dynamics GP
14 9 (0.27%) Maximo
15 8 (0.24%) SAP ERP
16 7 (0.21%) WebTrends
17 6 (0.18%) Infor M3
17 6 (0.18%) SessionCam
17 6 (0.18%) Social Studio
18 5 (0.15%) Oracle EBS R12
Cloud Services
1 180 (5.31%) Office 365
2 156 (4.60%) Microsoft Azure
3 147 (4.33%) Amazon AWS
4 89 (2.62%) Google Analytics
5 82 (2.42%) SaaS
6 39 (1.15%) Cloud Computing
7 36 (1.06%) AdWords
8 33 (0.97%) Dynamics 365
9 30 (0.88%) Adobe Analytics
10 29 (0.85%) GitHub
11 19 (0.56%) Amazon EC2
11 19 (0.56%) Amazon S3
12 17 (0.50%) Amazon CloudWatch
12 17 (0.50%) AWS CloudFormation
13 16 (0.47%) Virtual Private Cloud
14 14 (0.41%) PaaS
15 13 (0.38%) Google Cloud Platform
15 13 (0.38%) IaaS
16 12 (0.35%) Yammer
17 11 (0.32%) Amazon SQS
Communications & Networking
1 52 (1.53%) Firewall
2 51 (1.50%) Internet
3 44 (1.30%) LAN
4 43 (1.27%) HTTP
5 42 (1.24%) TCP/IP
6 40 (1.18%) WAN
7 28 (0.83%) DNS
8 22 (0.65%) Wi-Fi
9 18 (0.53%) DHCP
10 17 (0.50%) SAN
10 17 (0.50%) SSL
11 16 (0.47%) Skype
12 15 (0.44%) IP Telephony
12 15 (0.44%) Unified Communications
13 13 (0.38%) Network Security
13 13 (0.38%) VPN
14 12 (0.35%) Intranet
15 11 (0.32%) VLAN
15 11 (0.32%) VoIP
16 9 (0.27%) Wireless
Database & Business Intelligence
1 609 (17.95%) SQL Server
2 201 (5.92%) NoSQL
3 194 (5.72%) SQL Server Integration Services
4 191 (5.63%) MySQL
5 181 (5.33%) SQL Server Reporting Services
6 163 (4.80%) Data Warehouse
7 159 (4.69%) SQL Server Analysis Services
8 156 (4.60%) SQL Server 2014
9 119 (3.51%) SQL Server 2016
10 116 (3.42%) Big Data
11 92 (2.71%) Relational Database
12 85 (2.51%) MongoDB
13 71 (2.09%) Power BI
14 54 (1.59%) SQL Server 2012
15 51 (1.50%) PostgreSQL
16 43 (1.27%) OLAP
17 40 (1.18%) SQL Server 2008
18 35 (1.03%) RDBMS
19 31 (0.91%) Oracle Database
20 26 (0.77%) Apache Hive
Development Applications
1 294 (8.66%) Git (software)
2 105 (3.09%) Selenium
3 89 (2.62%) JIRA
4 74 (2.18%) Subversion
5 70 (2.06%) Maven
6 60 (1.77%) Jenkins
7 56 (1.65%) JUnit
8 51 (1.50%) Visual Studio
9 40 (1.18%) Cucumber
10 39 (1.15%) gulp
10 39 (1.15%) WebDriver
11 37 (1.09%) Jasmine
12 35 (1.03%) Team Foundation Server
13 33 (0.97%) NUnit
14 32 (0.94%) TeamCity
15 27 (0.80%) Mockito
15 27 (0.80%) MSTest
15 27 (0.80%) VSS/SourceSafe
16 20 (0.59%) Grunt
17 17 (0.50%) Ant
General
1 662 (19.51%) Marketing
2 599 (17.65%) Finance
3 167 (4.92%) Games
4 161 (4.75%) Retail
5 91 (2.68%) Manufacturing
6 63 (1.86%) Banking
7 53 (1.56%) Telecoms
8 51 (1.50%) Publishing
9 40 (1.18%) Legal
10 39 (1.15%) Front Office
11 37 (1.09%) Back Office
12 32 (0.94%) Investment Banking
13 27 (0.80%) Electronics
14 24 (0.71%) Automotive
15 23 (0.68%) German Language
16 20 (0.59%) Law
17 15 (0.44%) Multimedia
18 14 (0.41%) Pharmaceutical
19 13 (0.38%) Financial Institution
20 12 (0.35%) French Language
Job Titles
1 1265 (37.28%) Developer
2 409 (12.05%) Analyst
3 288 (8.49%) .NET Developer
3 288 (8.49%) Consultant
4 222 (6.54%) Senior Developer
5 175 (5.16%) Java Developer
6 174 (5.13%) Architect
7 144 (4.24%) Project Manager
8 137 (4.04%) C# Developer
9 112 (3.30%) Business Analyst
10 109 (3.21%) PHP Developer
11 99 (2.92%) C# .NET Developer
11 99 (2.92%) Junior
12 96 (2.83%) Front End Developer (Client-Side Developer)
13 94 (2.77%) Software Developer
14 89 (2.62%) ASP.NET Developer
14 89 (2.62%) ASP.NET MVC Developer
15 85 (2.51%) C# ASP.NET Developer
16 76 (2.24%) Support Analyst
17 75 (2.21%) Designer
Libraries, Frameworks & Software Standards
1 648 (19.10%) .NET
2 614 (18.10%) HTML
3 535 (15.77%) CSS
4 375 (11.05%) ASP.NET
5 292 (8.61%) AngularJS
6 282 (8.31%) ASP.NET MVC
7 272 (8.02%) jQuery
8 253 (7.46%) Node.js
9 249 (7.34%) RESTful
10 227 (6.69%) ASP.NET Web API
11 223 (6.57%) HTML5
12 193 (5.69%) ASP.NET MVC 5
13 178 (5.25%) Web Services
14 164 (4.83%) Spring
15 147 (4.33%) .NET Framework
16 145 (4.27%) XML
17 139 (4.10%) WCF
18 127 (3.74%) CSS3
19 123 (3.63%) React
20 122 (3.60%) Entity Framework
Miscellaneous
1 286 (8.43%) Analytical Skills
2 229 (6.75%) Computer Science
3 204 (6.01%) User Experience
4 169 (4.98%) Social Media
5 108 (3.18%) Enterprise Software
5 108 (3.18%) Greenfield Project
6 78 (2.30%) Mobile App
7 55 (1.62%) Management Information System
8 48 (1.41%) Algorithms
9 47 (1.39%) Replication
10 45 (1.33%) Digital Media
11 34 (1.00%) Data Centre
12 33 (0.97%) Clustering
13 24 (0.71%) BBC
14 22 (0.65%) Blog
15 19 (0.56%) Market Risk
16 18 (0.53%) Data Structures
17 17 (0.50%) Credit Risk
18 16 (0.47%) Fintech
18 16 (0.47%) Graphic Design
Operating Systems
1 266 (7.84%) Windows
2 238 (7.01%) Linux
3 125 (3.68%) Windows Server
4 72 (2.12%) Windows Server 2012
5 58 (1.71%) Android
6 54 (1.59%) Unix
7 48 (1.41%) Windows Server 2008
8 46 (1.36%) Apple iOS
9 36 (1.06%) Windows 7
10 35 (1.03%) Windows 10
11 29 (0.85%) Windows Server 2003
12 19 (0.56%) Windows 8
13 16 (0.47%) Mac OS X
14 12 (0.35%) CentOS
15 9 (0.27%) Mac OS
16 8 (0.24%) Solaris
16 8 (0.24%) Windows Mobile
17 6 (0.18%) Red Hat Enterprise Linux
18 5 (0.15%) Windows XP
19 2 (0.059%) Ubuntu
Processes & Methodologies
1 884 (26.05%) Agile Software Development
2 466 (13.73%) MVC
3 418 (12.32%) Web Development
4 372 (10.96%) TDD
5 325 (9.58%) CRM
6 320 (9.43%) Scrum
7 285 (8.40%) Business Intelligence
8 277 (8.16%) Analytics
9 253 (7.46%) BDD
10 245 (7.22%) ERP
11 215 (6.34%) Project Management
12 202 (5.95%) Web Application Development
13 199 (5.87%) Continuous Integration
14 197 (5.81%) E-Commerce
15 179 (5.28%) Digital Marketing
16 173 (5.10%) Test Automation
17 170 (5.01%) Software Engineering
18 169 (4.98%) OO
19 158 (4.66%) Front End Development
20 149 (4.39%) SEO
Programming Languages
1 797 (23.49%) SQL
2 739 (21.78%) JavaScript
3 634 (18.69%) C#
4 626 (18.45%) Java
5 408 (12.02%) PHP
6 180 (5.31%) T-SQL
7 170 (5.01%) Python
8 152 (4.48%) Ruby
9 73 (2.15%) C
10 71 (2.09%) Bash Shell
11 68 (2.00%) Scala
12 59 (1.74%) C++
13 52 (1.53%) PowerShell
14 49 (1.44%) VB.NET
15 39 (1.15%) VBA
16 34 (1.00%) Perl
17 28 (0.83%) PL/SQL
17 28 (0.83%) R
18 24 (0.71%) Objective-C
19 23 (0.68%) VB
Qualifications
1 465 (13.70%) Degree
2 69 (2.03%) PhD
3 64 (1.89%) Microsoft Certification
4 54 (1.59%) Postgraduate
5 47 (1.39%) ISEB
6 28 (0.83%) ITIL Certification
7 27 (0.80%) PMP
8 24 (0.71%) MCSE
9 21 (0.62%) Cisco Certification
10 20 (0.59%) MCSA
11 19 (0.56%) PRINCE2 Certification
12 17 (0.50%) Security Cleared
13 16 (0.47%) CCNA
14 15 (0.44%) ACCA
14 15 (0.44%) PMI Certification
15 12 (0.35%) CIMA
16 10 (0.29%) CISM
16 10 (0.29%) CISSP
16 10 (0.29%) HND
17 8 (0.24%) MCP
Quality Assurance & Compliance
1 97 (2.86%) QA
2 36 (1.06%) SLA
3 32 (0.94%) PMO
4 19 (0.56%) PCI DSS
5 18 (0.53%) ISO/IEC 27001
6 17 (0.50%) GDPR
7 14 (0.41%) MiFID
8 7 (0.21%) Data Quality
8 7 (0.21%) Dodd-Frank
8 7 (0.21%) EMIR
8 7 (0.21%) Sarbanes-Oxley
9 6 (0.18%) Basel II
9 6 (0.18%) IFRS
9 6 (0.18%) IFRS 9
10 5 (0.15%) ISO 14001
11 4 (0.12%) ISO27002
12 2 (0.059%) GCP
13 1 (0.029%) Actionable Recommendations
13 1 (0.029%) HMG Security Policy Framework
13 1 (0.029%) ISO22301
System Software
1 133 (3.92%) Active Directory
2 77 (2.27%) VMware Infrastructure
3 73 (2.15%) Docker
4 68 (2.00%) Hyper-V
5 16 (0.47%) VMware ESXi
6 15 (0.44%) HDFS
7 14 (0.41%) Apache Flume
7 14 (0.41%) XenApp
8 12 (0.35%) vSphere
9 10 (0.29%) Oracle RAC
9 10 (0.29%) Virtual Machines
10 6 (0.18%) Terminal Server
11 5 (0.15%) Apache ZooKeeper
11 5 (0.15%) Firmware
12 3 (0.088%) Microsoft App-V
12 3 (0.088%) Microsoft Virtual Server
12 3 (0.088%) Samba
12 3 (0.088%) vCloud
12 3 (0.088%) Virtual Servers
12 3 (0.088%) XenDesktop
Systems Management
1 66 (1.95%) Puppet
2 41 (1.21%) SCCM
3 31 (0.91%) Ansible
4 29 (0.85%) Opscode Chef
5 10 (0.29%) Kubernetes
5 10 (0.29%) Oracle RMAN
6 8 (0.24%) Terraform
7 7 (0.21%) SCOM
8 6 (0.18%) Microsoft Intune
9 4 (0.12%) Marathon
9 4 (0.12%) Mesos
9 4 (0.12%) rkt
10 3 (0.088%) Backup Exec
10 3 (0.088%) Failover Clustering
10 3 (0.088%) Salt
10 3 (0.088%) SCVMM
11 2 (0.059%) CFEngine
11 2 (0.059%) MOM
11 2 (0.059%) WSUS
11 2 (0.059%) ZABBIX
Vendors
1 979 (28.85%) Microsoft
2 234 (6.90%) Facebook
3 190 (5.60%) Oracle
4 158 (4.66%) Google
5 138 (4.07%) Sage
6 137 (4.04%) VMware
7 114 (3.36%) Adobe
8 93 (2.74%) SAP
9 83 (2.45%) Salesforce.com
10 81 (2.39%) Infor
11 79 (2.33%) Cisco
11 79 (2.33%) Citrix
12 78 (2.30%) Epicor
13 48 (1.41%) Tableau
14 42 (1.24%) Sitecore
14 42 (1.24%) Zend
15 41 (1.21%) Twitter
16 35 (1.03%) Xamarin
17 31 (0.91%) DoubleClick
18 26 (0.77%) IBM
Leicester, Leicestershire
Randstad Technologies
Salary: £38000.00 - £40000.00 per annum + bonus + bens
Posted: 4 hours ago
Birmingham, West Midlands (County)
Dawson & Walsh
Salary: £30000 - £55000 per annum + Bonus + Pension + Benefits
Posted: 16 hours ago
Essex
Dawson & Walsh
Salary: £50000 - £65000 per annum + Bonus + Pension + Benefits
Posted: 16 hours ago
Leeds, West Yorkshire
JM
Salary: £60000 - £70000 per annum + bonus,
Posted: 8 hours ago
Fleet, Hampshire
Dawson & Walsh
Salary: £30000 - £45000 per annum + Bonus + Pension + Benefits
Posted: 16 hours ago
Bristol, Avon
Dawson & Walsh
Salary: £40000 - £60000 per annum + Bonus + Pension + Benefits
Posted: 16 hours ago
Leeds, West Yorkshire
JM
Salary: £40000 - £50000 per annum + bonus, benefits
Posted: 8 hours ago
Burnley, Lancashire
Dawson & Walsh
Salary: £30000 - £45000 per annum + Bonus + Pension + Benefits
Posted: 16 hours ago
Nottingham, Nottinghamshire
Dawson & Walsh
Salary: £30000 - £40000 per annum + Bonus + Pension + Benefits
Posted: 16 hours ago
Derby, Derbyshire
Dawson & Walsh
Salary: £40000 - £55000 per annum + Bonus + Pension + Benefits
Posted: 16 hours ago
Glasgow, Lanarkshire
Dawson & Walsh
Salary: £30000 - £60000 per annum + Bonus + Pension + Benefits
Posted: 16 hours ago
Swindon, Wiltshire
Dawson & Walsh
Salary: £30000 - £50000 per annum + Bonus + Pension + Benefits
Posted: 16 hours ago
West London
Candidate Source
Salary: £40,000 - £50,000 pa
Posted: 6 hours ago
Guildford, Surrey
JM
Salary: £30000 - £55000 per annum + bonus, benefits
Posted: 8 hours ago
City, London
Empiric.com
Salary: From £50,000 to £65,000 per annum + Bonus + Benefits
Posted: 6 hours ago
London
Dawson & Walsh
Salary: £50000 - £75000 per annum + Bonus + Pension + Benefits
Posted: 16 hours ago
London
Harvey Nash plc
Salary: £25000 per annum
Posted: 13 hours ago
Derby, Derbyshire
Saxon Recruitment Solutions
Salary: £45000 - £65000 per annum + Benefits + Bonus
Posted: 9 hours ago
Hatfield, Hertfordshire
JM
Salary: £45000 - £60000 per annum + benefits, bonus
Posted: 8 hours ago
Leeds, West Yorkshire
JM
Salary: £60000 - £75000 per annum + bonus
Posted: 8 hours ago
South East London
Stepstone
Salary: Competitive Salary & Generous Benefits
Posted: 13 hours ago
Portsmouth, Hampshire
Stepstone
Salary: Competitive Salary & Generous Benefits
Posted: 13 hours ago
City, London
JM
Salary: £40000 - £45000 per annum
Posted: 8 hours ago
Portsmouth, Hampshire
Stepstone
Salary: Competitive Salary & Generous Benefits
Posted: 13 hours ago
South East London
Stepstone
Salary: Competitive Salary & Generous Benefits
Posted: 13 hours ago
Hatfield, Hertfordshire
JM
Posted: 8 hours ago
City, London
JM
Salary: £35000 - £40000 per annum + bonus and pension
Posted: 10 hours ago
London
Harvey Nash plc
Posted: 4 hours ago
Chester, Cheshire
Oscar
Salary: £25000 - £35000 per annum
Posted: 9 hours ago
Swindon, Wiltshire
Randstad Technologies
Salary: £38000 - £40000.00 per annum + 8% Bonus, Pension
Posted: 4 days ago