Advertising Jobs

Advertising
UK

The table below looks at the prevalence of the term Advertising in permanent job vacancies. Included is a benchmarking guide to the salaries offered in vacancies that cited Advertising over the 6 months leading up to 25 June 2024, comparing them to the same period in the previous two years.

6 months to
25 Jun 2024
Same period 2023 Same period 2022
Rank 283 426 189
Rank change year-on-year +143 -237 +91
Permanent jobs citing Advertising 1,039 668 3,669
As % of all permanent jobs advertised in the UK 0.95% 0.72% 2.12%
As % of the General category 1.65% 1.07% 3.25%
Number of salaries quoted 695 558 1,429
10th Percentile £23,850 £27,000 £31,250
25th Percentile £32,500 £39,063 £42,625
Median annual salary (50th Percentile) £48,250 £52,500 £55,500
Median % change year-on-year -8.10% -5.41% +0.91%
75th Percentile £67,500 £70,938 £76,250
90th Percentile £82,500 £90,375 £90,750
UK excluding London median annual salary £42,500 £45,000 £45,000
% change year-on-year -5.56% - -

All General Skills
UK

Advertising falls under the General Skills category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring common skills.

Permanent vacancies with a requirement for common skills 62,940 62,359 112,899
As % of all permanent jobs advertised in the UK 57.28% 67.43% 65.34%
Number of salaries quoted 40,910 35,115 52,200
10th Percentile £27,500 £32,276 £32,500
25th Percentile £36,250 £42,874 £42,521
Median annual salary (50th Percentile) £52,500 £60,000 £60,000
Median % change year-on-year -12.50% - +9.09%
75th Percentile £71,250 £81,250 £80,000
90th Percentile £92,500 £102,500 £97,500
UK excluding London median annual salary £47,500 £52,500 £50,000
% change year-on-year -9.52% +5.00% +5.26%

Advertising
Job Vacancy Trend

Job postings citing Advertising as a proportion of all IT jobs advertised.

Job vacancy trend for Advertising in the UK

Advertising
Salary Trend

3-month moving average salary quoted in jobs citing Advertising.

Salary trend for Advertising in the UK

Advertising
Salary Histogram

Salary distribution for jobs citing Advertising over the 6 months to 25 June 2024.

Salary histogram for Advertising in the UK

Advertising
Top 16 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Advertising within the UK over the 6 months to 25 June 2024. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
England +167 995 £48,375 -12.05% 522
UK excluding London +146 573 £42,500 -5.56% 335
Work from Home +124 559 £47,500 -13.45% 459
London +112 439 £65,000 +9.70% 235
South East +85 220 £49,000 +8.89% 95
North of England +107 135 £42,500 -26.09% 87
North West +52 102 £41,000 -34.40% 66
South West +14 90 £35,000 -5.41% 56
Midlands +18 72 £40,000 -20.00% 55
West Midlands +21 41 £40,000 -31.03% 33
East Midlands -6 30 £35,000 +9.38% 22
East of England -5 29 £43,000 +56.36% 26
Yorkshire +76 21 £36,067 -24.77% 18
Scotland -54 14 £32,500 -40.91% 10
Wales -38 13 £39,000 - 19
North East - 12 £42,500 - 6

Advertising
Co-occurring Skills and Capabilities by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 24 (2.31%) WordPress
2 22 (2.12%) SharePoint
3 17 (1.64%) Microsoft Exchange
4 16 (1.54%) CMS
5 6 (0.58%) Confluence
6 5 (0.48%) Umbraco
7 3 (0.29%) Joomla!
8 2 (0.19%) Apache Spark
8 2 (0.19%) SAS
9 1 (0.096%) Apache
9 1 (0.096%) nginx
Applications
1 73 (7.03%) Microsoft Office
2 54 (5.20%) Microsoft Excel
3 40 (3.85%) Photoshop
4 26 (2.50%) Adobe Illustrator
5 25 (2.41%) Microsoft PowerPoint
6 21 (2.02%) InDesign
7 14 (1.35%) Adobe After Effects
8 12 (1.15%) Adobe Premiere
9 7 (0.67%) Adobe Creative Suite
10 4 (0.38%) 3ds Max
11 3 (0.29%) Final Cut Pro
11 3 (0.29%) InVision
11 3 (0.29%) MS Visio
11 3 (0.29%) ProjectWise
11 3 (0.29%) Sketch
11 3 (0.29%) Spreadsheet
12 2 (0.19%) AutoCAD
12 2 (0.19%) SPSS
13 1 (0.096%) CINEMA 4D
13 1 (0.096%) Microsoft Project
Business Applications
1 9 (0.87%) Shopify
2 3 (0.29%) Dynamics AX
3 2 (0.19%) Dynamics CRM
3 2 (0.19%) Farmplan
3 2 (0.19%) KEYPrime
3 2 (0.19%) Oracle Applications
4 1 (0.096%) Dynamics NAV
4 1 (0.096%) JDE EnterpriseOne
Cloud Services
1 172 (16.55%) Azure
2 59 (5.68%) Microsoft 365
3 48 (4.62%) Google Ads
4 44 (4.23%) AWS
5 43 (4.14%) Google Analytics
6 37 (3.56%) Power Platform
7 27 (2.60%) SaaS
8 17 (1.64%) Microsoft Advertising
9 15 (1.44%) Facebook Ads
10 14 (1.35%) Entra ID
11 12 (1.15%) Azure DevOps
11 12 (1.15%) Canva
12 11 (1.06%) Google Workspace
13 9 (0.87%) Serverless
14 7 (0.67%) MailChimp
15 6 (0.58%) Amazon Cognito
15 6 (0.58%) Collibra
15 6 (0.58%) GCP
15 6 (0.58%) Google Tag Manager
16 5 (0.48%) SonarCloud
Communications & Networking
1 186 (17.90%) Broadband
2 13 (1.25%) Firewall
2 13 (1.25%) LAN
2 13 (1.25%) SAN
3 7 (0.67%) VPN
3 7 (0.67%) WAN
4 6 (0.58%) SMS
5 5 (0.48%) DHCP
5 5 (0.48%) DNS
5 5 (0.48%) Wi-Fi
6 4 (0.38%) HTTP
6 4 (0.38%) Internet
6 4 (0.38%) Wireless
7 3 (0.29%) Intrusion Detection
7 3 (0.29%) Network Security
8 2 (0.19%) Ethernet
8 2 (0.19%) Intranet
8 2 (0.19%) MPLS
8 2 (0.19%) SNA
8 2 (0.19%) VoIP
Database & Business Intelligence
1 85 (8.18%) SQL Server
2 44 (4.23%) Azure SQL Database
3 34 (3.27%) Power BI
4 20 (1.92%) Tableau
5 16 (1.54%) Looker
6 12 (1.15%) PostgreSQL
7 8 (0.77%) Relational Database
8 5 (0.48%) DynamoDB
8 5 (0.48%) EDMS
9 4 (0.38%) Big Data
9 4 (0.38%) Data Warehouse
9 4 (0.38%) MongoDB
9 4 (0.38%) MySQL
10 3 (0.29%) Elasticsearch
10 3 (0.29%) NoSQL
11 2 (0.19%) BusinessObjects
11 2 (0.19%) Qlik Sense
11 2 (0.19%) RDBMS
11 2 (0.19%) SQL Server Reporting Services
12 1 (0.096%) Hadoop
Development Applications
1 14 (1.35%) Git
2 13 (1.25%) JIRA
3 5 (0.48%) Postman
4 3 (0.29%) Android Studio
5 2 (0.19%) Cucumber
5 2 (0.19%) LabVIEW
5 2 (0.19%) Selenium
6 1 (0.096%) Artifactory
6 1 (0.096%) Bitbucket
6 1 (0.096%) GitLab
6 1 (0.096%) Jenkins
6 1 (0.096%) JUnit
6 1 (0.096%) PVCS
6 1 (0.096%) Rational DOORS
General
1 494 (47.55%) Marketing
2 266 (25.60%) Social Skills
3 144 (13.86%) Analytical Skills
4 122 (11.74%) Finance
5 89 (8.57%) Retail
6 54 (5.20%) German Language
7 50 (4.81%) Organisational Skills
8 43 (4.14%) Manufacturing
9 36 (3.46%) Inclusion and Diversity
9 36 (3.46%) Presentation Skills
10 26 (2.50%) Games
10 26 (2.50%) Legal
11 20 (1.92%) Brand Awareness
12 18 (1.73%) Mandarin Language
13 17 (1.64%) Banking
14 14 (1.35%) Law
15 12 (1.15%) Publishing
16 9 (0.87%) Aerospace
16 9 (0.87%) Prime Brokerage
17 7 (0.67%) Local Government
Job Titles
1 219 (21.08%) Lead
2 151 (14.53%) Developer
3 99 (9.53%) .NET Developer
4 97 (9.34%) Senior
5 68 (6.54%) Analyst
6 52 (5.00%) Graduate
7 45 (4.33%) Designer
8 39 (3.75%) IT Support
9 32 (3.08%) Project Manager
10 31 (2.98%) Architect
11 30 (2.89%) Infrastructure Engineer
12 29 (2.79%) C# Developer
13 27 (2.60%) Software Engineer
14 23 (2.21%) C# .NET Developer
15 21 (2.02%) Solutions Architect
16 20 (1.92%) Azure Developer
16 20 (1.92%) Senior Software Engineer
17 17 (1.64%) 1st Line Support
18 16 (1.54%) Business Analyst
18 16 (1.54%) Senior Analyst
Libraries, Frameworks & Software Standards
1 117 (11.26%) HTML
2 115 (11.07%) .NET
3 93 (8.95%) HTML5
4 84 (8.08%) CSS
5 72 (6.93%) Blazor
5 72 (6.93%) CSS3
6 69 (6.64%) .NET Core
6 69 (6.64%) ASP.NET
6 69 (6.64%) ASP.NET MVC
7 45 (4.33%) Entity Framework
8 31 (2.98%) React
9 24 (2.31%) AngularJS
10 23 (2.21%) ASP.NET Web API
10 23 (2.21%) RESTful
11 21 (2.02%) EDI
11 21 (2.02%) LINQ
12 10 (0.96%) Kafka
13 9 (0.87%) .NET Framework
14 8 (0.77%) Node.js
14 8 (0.77%) REST
Miscellaneous
1 195 (18.77%) Marketing Technology
2 134 (12.90%) Social Media
3 93 (8.95%) Self-Motivation
4 63 (6.06%) Photography
5 62 (5.97%) Analytical Mindset
6 28 (2.69%) Greenfield Project
7 22 (2.12%) Digital Media
7 22 (2.12%) Enterprise Software
8 18 (1.73%) Onboarding
9 16 (1.54%) Blog
10 14 (1.35%) Derivative
10 14 (1.35%) Management Information System
11 13 (1.25%) Driving Licence
12 12 (1.15%) Algorithms
12 12 (1.15%) Graphic Design
13 10 (0.96%) Product Ownership
13 10 (0.96%) Video Editing
14 9 (0.87%) Blockchain
15 8 (0.77%) Animation
16 6 (0.58%) Data Protection Act
Operating Systems
1 64 (6.16%) Windows
2 27 (2.60%) Windows 10
2 27 (2.60%) Windows Server
3 15 (1.44%) Linux
4 5 (0.48%) Android
4 5 (0.48%) Ubuntu
5 4 (0.38%) Windows 7
6 2 (0.19%) FreeRTOS
6 2 (0.19%) Rocky
6 2 (0.19%) Unix
6 2 (0.19%) VMS
7 1 (0.096%) Apple iOS
7 1 (0.096%) Mac OS
7 1 (0.096%) Windows Server 2016
7 1 (0.096%) Windows Server 2019
Processes & Methodologies
1 284 (27.33%) Analytics
2 237 (22.81%) Digital Marketing
3 204 (19.63%) Agile
4 194 (18.67%) Data Strategy
5 188 (18.09%) Business Case
5 188 (18.09%) Use Case
6 186 (17.90%) Process Improvement
7 185 (17.81%) Data Collection
7 185 (17.81%) Matrix Organization
8 184 (17.71%) Regulatory Change
9 112 (10.78%) Full Stack Development
10 98 (9.43%) Project Management
11 88 (8.47%) Problem-Solving
12 69 (6.64%) MVC
12 69 (6.64%) Pay per click
13 68 (6.54%) Mathematics
14 56 (5.39%) Strategic Planning
15 51 (4.91%) TDD
16 45 (4.33%) BDD
16 45 (4.33%) Business Intelligence
Programming Languages
1 113 (10.88%) JavaScript
2 111 (10.68%) C#
3 108 (10.39%) SQL
4 56 (5.39%) Python
5 25 (2.41%) Java
6 24 (2.31%) PowerShell
7 19 (1.83%) TypeScript
8 10 (0.96%) C++
9 9 (0.87%) R
10 8 (0.77%) PHP
11 7 (0.67%) VB
11 7 (0.67%) VB.NET
12 6 (0.58%) C
13 5 (0.48%) Go
14 4 (0.38%) Bash
15 3 (0.29%) Scala
16 2 (0.19%) Embedded C
16 2 (0.19%) Embedded C++
16 2 (0.19%) T-SQL
17 1 (0.096%) MATLAB
Qualifications
1 158 (15.21%) Degree
2 62 (5.97%) DBS Check
3 14 (1.35%) Security Cleared
4 11 (1.06%) Computer Science Degree
5 8 (0.77%) SC Cleared
6 7 (0.67%) Master's Degree
7 6 (0.58%) CISM
7 6 (0.58%) CISSP
7 6 (0.58%) ITIL Certification
7 6 (0.58%) PMI Certification
8 5 (0.48%) CISA
9 4 (0.38%) HNC
10 3 (0.29%) CIPD
10 3 (0.29%) DV Cleared
10 3 (0.29%) PhD
11 2 (0.19%) CCSA
11 2 (0.19%) GIAC
11 2 (0.19%) HND
11 2 (0.19%) Numerate Degree
11 2 (0.19%) Postgraduate
Quality Assurance & Compliance
1 14 (1.35%) SLA
2 12 (1.15%) Accessibility
3 9 (0.87%) Actionable Recommendations
4 8 (0.77%) Data Quality
5 7 (0.67%) GDPR
5 7 (0.67%) ISO/IEC 27001
5 7 (0.67%) NIST
5 7 (0.67%) PCI DSS
6 5 (0.48%) Cyber Essentials
6 5 (0.48%) HIPAA
6 5 (0.48%) Sarbanes-Oxley
7 4 (0.38%) COBIT
7 4 (0.38%) EMIR
7 4 (0.38%) GRC
7 4 (0.38%) ISO 22301
7 4 (0.38%) ISO 9001
7 4 (0.38%) MiFID
7 4 (0.38%) QA
8 3 (0.29%) FISMA
8 3 (0.29%) GLBA
System Software
1 41 (3.95%) Active Directory
2 14 (1.35%) Docker
3 13 (1.25%) VMware Infrastructure
4 8 (0.77%) vSphere
5 6 (0.58%) Hyper-V
6 3 (0.29%) KVM
7 2 (0.19%) Embedded Firmware
7 2 (0.19%) Firmware
7 2 (0.19%) Virtual Desktop
7 2 (0.19%) Virtual Machines
8 1 (0.096%) OpenAM
8 1 (0.096%) VMware ESXi
Systems Management
1 15 (1.44%) Kubernetes
1 15 (1.44%) Terraform
2 11 (1.06%) SCCM
3 8 (0.77%) Ansible
4 6 (0.58%) Microsoft Intune
5 4 (0.38%) WSUS
6 3 (0.29%) CASB
6 3 (0.29%) EMC NetWorker
6 3 (0.29%) Progress Chef
6 3 (0.29%) Puppet
6 3 (0.29%) Single Sign-On
7 2 (0.19%) Istio
8 1 (0.096%) Grafana
8 1 (0.096%) Jamf Pro
8 1 (0.096%) Kibana
8 1 (0.096%) logstash
Vendors
1 235 (22.62%) Microsoft
2 91 (8.76%) Google
3 80 (7.70%) Facebook
4 43 (4.14%) Adobe
5 30 (2.89%) VMware
6 28 (2.69%) YouTube
7 19 (1.83%) Apple
8 17 (1.64%) Instagram
9 12 (1.15%) TikTok
10 9 (0.87%) Salesforce
11 8 (0.77%) Alteryx
11 8 (0.77%) Twitter
12 6 (0.58%) EMC
12 6 (0.58%) HubSpot
12 6 (0.58%) Informatica
12 6 (0.58%) Teradata
13 5 (0.48%) Oracle
14 4 (0.38%) Cisco
14 4 (0.38%) Commvault
14 4 (0.38%) Progress