The table below looks at the prevalence of the term Advertising in permanent job vacancies. Included is a benchmarking guide to the salaries offered in vacancies that have cited Advertising over the 3 months to 30 March 2017 with a comparison to the same period over the previous 2 years.

Advertising
UK
3 months to
30 Mar 2017
Same period 2016 Same period 2015
Rank 167 191 149
Rank change year-on-year +24 -42  
Permanent jobs citing Advertising 1705 1854 2270
As % of all permanent IT jobs advertised in the UK 1.99% 1.77% 2.11%
As % of the General category 4.92% 4.04% 4.78%
Number of salaries quoted 1515 1694 1731
Median salary £45,000 £47,000 £45,000
Median salary % change year-on-year -4.25% +4.44%  
90% offered a salary of more than £28,700 £29,000 £28,500
10% offered a salary of more than £70,000 £70,000 £67,500
UK excluding London median salary £40,000 £40,375 £42,500
% change year-on-year -0.92% -5.00%  

Advertising is in the common skills category. The next table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for common skills.

General Skills
UK
Permanent job vacancies with a requirement for common skills 34670 45928 47522
As % of all permanent IT job vacancies advertised in the UK 40.55% 43.92% 44.14%
Number of salaries quoted 27983 37120 37263
Median salary £52,500 £52,500 £50,000
Median salary % change year-on-year - +5.00%  
90% offered a salary of more than £31,500 £30,000 £30,000
10% offered a salary of more than £80,000 £77,500 £80,000
UK excluding London median salary £45,000 £45,000 £45,000

Advertising
Job Vacancy Trend

The job posting trend of jobs advertised citing Advertising as a proportion of all permanent or contract IT jobs with a match in the General category.

Job vacancy trend for Advertising in the UK

Advertising
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Advertising.

Salary trend for Advertising in the UK

Advertising
Salary Histogram

The salary distribution of IT jobs citing Advertising over the 3 months to 30 March 2017.

Salary histogram for Advertising in the UK

Advertising
Top 30 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Advertising within the UK over the 3 months to 30 March 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +27 1564 £46,500 -2.10% 454
London -35 678 £55,000 +10.00% 181
South East +67 258 £45,000 +8.43% 68
City of London -8 161 £60,000 +9.09% 52
South West +24 132 £40,000 +14.28% 18
North West +50 121 £40,000 +9.58% 44
Yorkshire +98 104 £42,500 +8.28% 26
East of England -8 89 £35,500 -29.00% 41
Berkshire +69 84 £52,500 -8.69% 10
West Midlands +64 81 £37,500 +4.89% 35
West Yorkshire +67 79 £50,000 +36.05% 16
Wales -13 76 £40,000 -5.88% 4
Leeds +70 71 £50,000 +21.21% 15
South Wales -9 70 £40,000 -5.88% 2
Manchester +16 67 £42,500 +16.43% 27
East Midlands +46 59 £39,000 +4.00% 32
Somerset +20 39 £42,500 +21.42% 4
Cardiff -5 39 £35,000 - 1
Scotland +49 37 £40,000 -5.88% 9
Newport -5 37 £42,500 -2.85%
Surrey +13 35 £45,000 +28.57% 9
Hertfordshire -16 35 £55,000 +7.31% 15
Kent +40 34 £45,000 +50.00% 2
Birmingham +37 33 £35,000 +16.66% 12
Cheshire +22 33 £37,500 +22.95% 9
Bristol -21 33 £41,250 +3.12% 2
Reading +36 31 £50,000 -28.57% 1
North East +18 31 £30,000 -25.00% 6
Hatfield +10 30 £55,000 +6.79% 7
Oxfordshire +20 29 £40,000 +6.66% 4

For the 6 months to 30 March 2017, IT jobs citing Advertising also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads with a requirement for Advertising.

1 1007 (27.64%) Microsoft
2 902 (24.76%) Agile Software Development
3 883 (24.24%) SQL
4 823 (22.59%) JavaScript
5 727 (19.96%) .NET
5 727 (19.96%) Marketing
6 709 (19.46%) HTML
7 701 (19.24%) C#
8 662 (18.17%) Java
9 625 (17.16%) CSS
10 621 (17.05%) SQL Server
11 591 (16.22%) Finance
12 494 (13.56%) Degree
13 480 (13.18%) MVC
14 446 (12.24%) Web Development
15 417 (11.45%) PHP
16 412 (11.31%) ASP.NET
17 361 (9.91%) Scrum
17 361 (9.91%) TDD
18 357 (9.80%) CRM
19 338 (9.28%) AngularJS
20 314 (8.62%) jQuery
21 300 (8.23%) Analytical Skills
22 297 (8.15%) Analytics
23 292 (8.02%) ASP.NET MVC
24 291 (7.99%) MS Excel
24 291 (7.99%) Linux
25 286 (7.85%) Git (software)
26 277 (7.60%) ERP
27 270 (7.41%) Windows

Advertising
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 160 (4.39%) SharePoint
2 74 (2.03%) CMS
3 68 (1.87%) Oracle SOA Suite
4 63 (1.73%) Oracle Service Bus
5 61 (1.67%) SharePoint 2013
6 54 (1.48%) SharePoint 2010
7 48 (1.32%) Elasticsearch
8 46 (1.26%) WebLogic
9 45 (1.24%) WordPress
10 44 (1.21%) Apache
11 41 (1.13%) MS Exchange
12 35 (0.96%) Apache Spark
12 35 (0.96%) Tomcat
13 32 (0.88%) BizTalk Server
14 31 (0.85%) Drupal
14 31 (0.85%) IIS
14 31 (0.85%) SAS
15 24 (0.66%) JBoss
16 23 (0.63%) Confluence
17 19 (0.52%) Umbraco
Applications
1 291 (7.99%) MS Excel
2 145 (3.98%) MS Office
3 70 (1.92%) Photoshop
4 44 (1.21%) MS PowerPoint
5 41 (1.13%) Adobe Illustrator
6 40 (1.10%) Adobe Creative Suite
7 26 (0.71%) MS Project
7 26 (0.71%) MS Visio
8 20 (0.55%) InDesign
9 9 (0.25%) Acrobat
10 8 (0.22%) Adobe Premiere
10 8 (0.22%) Spreadsheet
11 5 (0.14%) InVision
11 5 (0.14%) OmniGraffle
11 5 (0.14%) SPSS
12 4 (0.11%) Adobe After Effects
13 3 (0.082%) SPSS Modeler
14 2 (0.055%) Fireworks
14 2 (0.055%) NUKE
14 2 (0.055%) Stata
Business Applications
1 148 (4.06%) Dynamics CRM
2 110 (3.02%) Dynamics AX
3 104 (2.85%) NetSuite
4 88 (2.42%) Unit4 Business World
5 84 (2.31%) Dynamics NAV
6 77 (2.11%) SAP Business One
7 52 (1.43%) Sage 200
8 40 (1.10%) Sage X3
9 34 (0.93%) Magento
10 24 (0.66%) Oracle EBS
11 14 (0.38%) SAP S/4HANA
12 10 (0.27%) Dynamics GP
12 10 (0.27%) Sage 1000
13 9 (0.25%) Oracle EBS R12
13 9 (0.25%) SAP ERP
14 8 (0.22%) Pegasus Opera
15 7 (0.19%) WebTrends
16 6 (0.16%) Infor M3
16 6 (0.16%) Maximo
16 6 (0.16%) Oracle Applications
Cloud Services
1 151 (4.14%) Amazon AWS
2 150 (4.12%) Microsoft Azure
3 149 (4.09%) Office 365
4 110 (3.02%) Google Analytics
5 89 (2.44%) SaaS
6 45 (1.24%) Cloud Computing
7 41 (1.13%) AdWords
8 28 (0.77%) GitHub
9 25 (0.69%) Adobe Analytics
10 18 (0.49%) Google Cloud Platform
11 17 (0.47%) Amazon EC2
11 17 (0.47%) Amazon S3
12 16 (0.44%) Yammer
13 14 (0.38%) AWS CloudFormation
14 13 (0.36%) Amazon CloudWatch
14 13 (0.36%) Virtual Private Cloud
15 12 (0.33%) AWS Elastic Beanstalk
15 12 (0.33%) Azure Active Directory
15 12 (0.33%) IaaS
16 11 (0.30%) PaaS
Communications & Networking
1 78 (2.14%) HTTP
2 45 (1.24%) Internet
3 44 (1.21%) Firewall
4 37 (1.02%) DNS
5 36 (0.99%) TCP/IP
6 29 (0.80%) LAN
7 22 (0.60%) SAN
7 22 (0.60%) SSL
8 21 (0.58%) WAN
9 20 (0.55%) DHCP
9 20 (0.55%) Wi-Fi
10 16 (0.44%) Network Security
10 16 (0.44%) VoIP
11 14 (0.38%) Wireless
12 12 (0.33%) VPN
13 11 (0.30%) Skype
14 10 (0.27%) IP Telephony
15 9 (0.25%) VoLTE
15 9 (0.25%) VoWiFi
16 8 (0.22%) NAS
Database & Business Intelligence
1 621 (17.05%) SQL Server
2 194 (5.33%) NoSQL
2 194 (5.33%) SQL Server 2014
3 188 (5.16%) SQL Server Integration Services
4 184 (5.05%) MySQL
4 184 (5.05%) SQL Server Reporting Services
5 157 (4.31%) SQL Server Analysis Services
6 146 (4.01%) Data Warehouse
7 130 (3.57%) Relational Database
8 129 (3.54%) Big Data
9 114 (3.13%) MongoDB
10 77 (2.11%) SQL Server 2012
11 66 (1.81%) Power BI
12 65 (1.78%) SQL Server 2016
13 63 (1.73%) PostgreSQL
14 52 (1.43%) SQL Server 2008
15 47 (1.29%) RDBMS
16 44 (1.21%) OLAP
17 37 (1.02%) SQL Server 2005
18 36 (0.99%) Oracle Database
Development Applications
1 286 (7.85%) Git (software)
2 101 (2.77%) Selenium
3 85 (2.33%) Subversion
4 83 (2.28%) JIRA
5 82 (2.25%) Jenkins
6 77 (2.11%) Visual Studio
7 55 (1.51%) Maven
8 45 (1.24%) JUnit
9 43 (1.18%) NUnit
10 41 (1.13%) Team Foundation Server
11 36 (0.99%) Jasmine
12 34 (0.93%) TeamCity
13 32 (0.88%) Cucumber
13 32 (0.88%) gulp
14 31 (0.85%) MSTest
14 31 (0.85%) VSS/SourceSafe
15 29 (0.80%) WebDriver
16 22 (0.60%) GitLab
17 20 (0.55%) Grunt
18 18 (0.49%) Mockito
General
1 727 (19.96%) Marketing
2 591 (16.22%) Finance
3 179 (4.91%) Retail
4 164 (4.50%) Games
5 91 (2.50%) Manufacturing
6 88 (2.42%) Telecoms
7 64 (1.76%) Banking
8 54 (1.48%) Front Office
9 53 (1.45%) Publishing
10 39 (1.07%) Legal
11 28 (0.77%) Back Office
12 27 (0.74%) Electronics
12 27 (0.74%) German Language
13 22 (0.60%) Law
13 22 (0.60%) Multimedia
14 19 (0.52%) Automotive
14 19 (0.52%) Investment Banking
15 11 (0.30%) French Language
16 10 (0.27%) Billing
17 9 (0.25%) Pharmaceutical
Job Titles
1 1389 (38.13%) Developer
2 445 (12.22%) Analyst
3 304 (8.34%) Consultant
4 292 (8.02%) .NET Developer
5 229 (6.29%) Senior Developer
6 202 (5.54%) Java Developer
7 199 (5.46%) Architect
8 158 (4.34%) C# Developer
9 139 (3.82%) Project Manager
10 121 (3.32%) PHP Developer
11 115 (3.16%) C# .NET Developer
12 105 (2.88%) Business Analyst
12 105 (2.88%) Software Developer
13 102 (2.80%) Support Analyst
14 99 (2.72%) Front End Developer (Client-Side Developer)
15 97 (2.66%) Junior
16 96 (2.64%) ASP.NET Developer
17 94 (2.58%) ASP.NET MVC Developer
18 91 (2.50%) JavaScript Developer
19 90 (2.47%) C# ASP.NET Developer
Libraries, Frameworks & Software Standards
1 727 (19.96%) .NET
2 709 (19.46%) HTML
3 625 (17.16%) CSS
4 412 (11.31%) ASP.NET
5 338 (9.28%) AngularJS
6 314 (8.62%) jQuery
7 292 (8.02%) ASP.NET MVC
8 256 (7.03%) HTML5
9 248 (6.81%) Node.js
10 231 (6.34%) RESTful
11 223 (6.12%) Web Services
12 215 (5.90%) ASP.NET Web API
13 185 (5.08%) ASP.NET MVC 5
14 161 (4.42%) XML
15 153 (4.20%) Spring
16 147 (4.04%) CSS3
17 146 (4.01%) .NET Framework
18 141 (3.87%) Twitter Bootstrap
19 133 (3.65%) JSON
20 131 (3.60%) REST
Miscellaneous
1 300 (8.23%) Analytical Skills
2 257 (7.05%) Computer Science
3 225 (6.18%) Social Media
4 198 (5.44%) User Experience
5 90 (2.47%) Enterprise Software
6 86 (2.36%) Mobile App
7 77 (2.11%) Algorithms
8 70 (1.92%) Management Information System
9 54 (1.48%) Digital Media
10 51 (1.40%) Replication
11 43 (1.18%) Clustering
12 29 (0.80%) Data Centre
13 28 (0.77%) Blog
14 22 (0.60%) Animation
14 22 (0.60%) BBC
14 22 (0.60%) Data Structures
15 19 (0.52%) Credit Risk
16 17 (0.47%) iSeries
17 16 (0.44%) FMCG
17 16 (0.44%) Market Risk
Operating Systems
1 291 (7.99%) Linux
2 270 (7.41%) Windows
3 118 (3.24%) Windows Server
4 73 (2.00%) Windows Server 2012
5 70 (1.92%) Unix
6 67 (1.84%) Windows Server 2008
7 47 (1.29%) Android
8 41 (1.13%) Windows 7
9 40 (1.10%) Apple iOS
10 39 (1.07%) Windows Server 2003
11 28 (0.77%) Windows 10
12 19 (0.52%) Windows 8
13 18 (0.49%) CentOS
14 16 (0.44%) Mac OS X
14 16 (0.44%) Solaris
15 12 (0.33%) Red Hat Enterprise Linux
16 8 (0.22%) Mac OS
17 6 (0.16%) Windows XP
18 5 (0.14%) Ubuntu
19 4 (0.11%) Debian
Processes & Methodologies
1 902 (24.76%) Agile Software Development
2 480 (13.18%) MVC
3 446 (12.24%) Web Development
4 361 (9.91%) Scrum
4 361 (9.91%) TDD
5 357 (9.80%) CRM
6 297 (8.15%) Analytics
7 277 (7.60%) ERP
8 245 (6.73%) Business Intelligence
9 243 (6.67%) BDD
10 232 (6.37%) E-Commerce
11 230 (6.31%) Digital Marketing
12 207 (5.68%) Continuous Integration
12 207 (5.68%) Project Management
13 198 (5.44%) Web Application Development
14 186 (5.11%) OO
15 170 (4.67%) Software Engineering
16 167 (4.58%) Mentoring
17 163 (4.47%) SEO
18 157 (4.31%) Front End Development
Programming Languages
1 883 (24.24%) SQL
2 823 (22.59%) JavaScript
3 701 (19.24%) C#
4 662 (18.17%) Java
5 417 (11.45%) PHP
6 226 (6.20%) T-SQL
7 194 (5.33%) Python
8 118 (3.24%) Ruby
9 99 (2.72%) Scala
10 82 (2.25%) Bash Shell
11 79 (2.17%) C
12 68 (1.87%) C++
13 63 (1.73%) VB.NET
14 51 (1.40%) Perl
15 50 (1.37%) PowerShell
16 44 (1.21%) VBA
17 37 (1.02%) R
18 35 (0.96%) PL/SQL
19 28 (0.77%) VB
20 26 (0.71%) Objective-C
Qualifications
1 494 (13.56%) Degree
2 98 (2.69%) PhD
3 73 (2.00%) Postgraduate
4 60 (1.65%) Microsoft Certification
5 50 (1.37%) ISEB
6 39 (1.07%) ITIL Certification
7 27 (0.74%) Cisco Certification
8 22 (0.60%) CCNA
9 20 (0.55%) PMP
10 17 (0.47%) MCSE
11 14 (0.38%) Security Cleared
12 13 (0.36%) ISTQB
12 13 (0.36%) PRINCE2 Certification
13 12 (0.33%) CISSP
13 12 (0.33%) HND
14 11 (0.30%) MCSA
15 10 (0.27%) ACCA
15 10 (0.27%) VMware Certified Professional (VCP)
16 9 (0.25%) MCP
16 9 (0.25%) PMI Certification
Quality Assurance & Compliance
1 100 (2.74%) QA
2 49 (1.35%) SLA
3 30 (0.82%) PMO
4 16 (0.44%) ISO/IEC 27001
4 16 (0.44%) MiFID
4 16 (0.44%) PCI DSS
5 13 (0.36%) GDPR
6 10 (0.27%) Dodd-Frank
7 9 (0.25%) EMIR
8 6 (0.16%) Data Quality
8 6 (0.16%) Sarbanes-Oxley
9 5 (0.14%) ISO 14001
10 4 (0.11%) Actionable Recommendations
10 4 (0.11%) Basel II
10 4 (0.11%) IFRS
10 4 (0.11%) IFRS 9
11 3 (0.082%) GCP
12 1 (0.027%) HMG Security Policy Framework
12 1 (0.027%) ISO 9001
12 1 (0.027%) SDET
System Software
1 155 (4.25%) Active Directory
2 94 (2.58%) VMware Infrastructure
3 81 (2.22%) Docker
4 74 (2.03%) Hyper-V
5 20 (0.55%) VMware ESXi
6 17 (0.47%) HDFS
7 16 (0.44%) Apache Flume
7 16 (0.44%) Virtual Machines
8 15 (0.41%) XenApp
9 13 (0.36%) VMware ESX
10 12 (0.33%) Oracle RAC
11 11 (0.30%) vSphere
12 5 (0.14%) Apache ZooKeeper
12 5 (0.14%) Microsoft App-V
13 4 (0.11%) XenDesktop
14 3 (0.082%) vCloud
15 2 (0.055%) Postfix
15 2 (0.055%) Sendmail
15 2 (0.055%) VirtualBox
15 2 (0.055%) XenServer
Systems Management
1 75 (2.06%) Puppet
2 37 (1.02%) Opscode Chef
3 36 (0.99%) Ansible
4 34 (0.93%) SCCM
5 15 (0.41%) Kubernetes
6 11 (0.30%) Oracle RMAN
7 10 (0.27%) Salt
8 7 (0.19%) SCOM
8 7 (0.19%) Terraform
9 6 (0.16%) CFEngine
10 5 (0.14%) Mesos
11 4 (0.11%) Marathon
12 3 (0.082%) Backup Exec
12 3 (0.082%) Failover Clustering
12 3 (0.082%) Nagios
13 2 (0.055%) Docker Swarm
13 2 (0.055%) logstash
13 2 (0.055%) SCVMM
13 2 (0.055%) WSUS
14 1 (0.027%) Galera Cluster
Vendors
1 1007 (27.64%) Microsoft
2 221 (6.07%) Facebook
3 210 (5.76%) Oracle
4 191 (5.24%) Google
5 157 (4.31%) Sage
6 150 (4.12%) VMware
7 120 (3.29%) Adobe
8 101 (2.77%) SAP
9 81 (2.22%) Epicor
10 79 (2.17%) Cisco
10 79 (2.17%) Infor
10 79 (2.17%) Salesforce.com
11 62 (1.70%) Citrix
12 50 (1.37%) Zend
13 49 (1.35%) Tableau
14 47 (1.29%) Sitecore
15 40 (1.10%) Twitter
16 38 (1.04%) Xamarin
17 29 (0.80%) JD Edwards
18 28 (0.77%) DoubleClick
London
Dawson & Walsh
Salary: £60000 - £75000 per annum + Bonus + Pension + Benefits
Posted: 2 hours ago
London
JM
Salary: £70000 - £80000 per annum + Competitive benefits + bonus
Posted: 15 hours ago
London
Nigel Frank International Ltd
Salary: £45000 - £50000 per annum
Posted: Yesterday
London
Nigel Frank International Ltd
Salary: £40000 per annum
Posted: Yesterday
London
Nigel Frank International Ltd
Salary: £600 - £601 per day
Posted: 22 hours ago
City, London
JM
Salary: £40000 - £60000 per annum + Benefits and bonus package
Posted: Yesterday
Knutsford, Cheshire
Nigel Frank International Ltd
Salary: £50000 - £55000 per annum + Flexible Benefits & Bonus
Posted: 18 hours ago
City, London
JM
Salary: £50000 - £60000 per annum + Bonus + Benefits
Posted: 8 hours ago
Birmingham, West Midlands (County)
Computer People
Salary: £30000.00 - £45000.00 per annum + Benefits
Posted: Yesterday
London
Careerwise UK Limited
Salary: £70000 - £80000 per annum + Pension, Healthcare, 25 days holiday
Posted: Yesterday
Essex
Dawson & Walsh
Salary: £50000 - £65000 per annum + Bonus + Pension + Benefits
Posted: 3 days ago
Runcorn, Cheshire
Dawson & Walsh
Salary: £30000 - £45000 per annum + Bonus + Pension + Benefits
Posted: 3 days ago
Cardiff, South Glamorgan
Dawson & Walsh
Salary: £30000 - £40000 per annum + Bonus + Pension + Benefits
Posted: 3 days ago
Bristol, Avon
Dawson & Walsh
Salary: £40000 - £60000 per annum + Bonus + Pension + Benefits
Posted: 3 days ago
Leeds, West Yorkshire
JM
Salary: £60000 - £70000 per annum + bonus,
Posted: 2 days ago
London
Open Select Recruitment
Salary: £20000 - £35000 per annum + bonus, pension and healthcare
Posted: 2 days ago
Leeds, West Yorkshire
JM
Salary: £40000 - £50000 per annum + bonus, benefits
Posted: 2 days ago
East Riding
Searchability
Salary: £25000 - £35000 per annum + Bonus
Posted: Yesterday
London
Nigel Frank International Ltd
Posted: 14 hours ago
Hengoed, Mid Glamorgan
Dawson & Walsh
Salary: £30000 - £45000 per annum + Bonus + Pension + Benefits
Posted: 3 days ago
Nottingham, Nottinghamshire
Dawson & Walsh
Salary: £30000 - £40000 per annum + Bonus + Pension + Benefits
Posted: 3 days ago
Burnley, Lancashire
Dawson & Walsh
Salary: £30000 - £45000 per annum + Bonus + Pension + Benefits
Posted: 3 days ago
Derby, Derbyshire
Dawson & Walsh
Salary: £40000 - £55000 per annum + Bonus + Pension + Benefits
Posted: 3 days ago
Glasgow, Lanarkshire
Dawson & Walsh
Salary: £30000 - £60000 per annum + Bonus + Pension + Benefits
Posted: 3 days ago
Altrincham, Cheshire
Dawson & Walsh
Salary: £30000 - £50000 per annum + Bonus + Pension + Benefits
Posted: 3 days ago
Leeds, West Yorkshire
JM
Salary: £60000 - £70000 per annum + Competitive package and bonus
Posted: 14 hours ago
London
Martin & Conley
Salary: COMPETITIVE SALARY + EXCELLENT BENEFITS
Posted: Yesterday
Manchester, Lancashire
Adria Solutions Ltd
Salary: £20000 - £25000 per annum + Benefits
Posted: 18 hours ago
Hatfield, Hertfordshire
JM
Salary: £45000 - £60000 per annum + car, bonus, benefits
Posted: Yesterday
Cheshire
Nigel Frank International Ltd
Salary: £35000 - £45000 per annum + pension, childcare vouchers
Posted: 6 days ago