Period
to 23 November 2017

The table below looks at the prevalence of the term Advertising in permanent job vacancies. Included is a benchmarking guide to the salaries offered in vacancies that have cited Advertising over the 6 months to 23 November 2017 with a comparison to the same period over the previous 2 years.

Advertising
UK
6 months to
23 Nov 2017
Same period 2016 Same period 2015
Rank 148 179 221
Rank change year-on-year +31 +42 -81
Permanent jobs citing Advertising 4321 3682 3429
As % of all permanent IT jobs advertised in the UK 2.40% 1.94% 1.58%
As % of the General category 5.46% 4.54% 3.50%
Number of salaries quoted 3780 3366 2947
UK median annual salary £45,000 £47,500 £43,750
Median salary % change year-on-year -5.26% +8.57% +2.94%
10th Percentile £27,500 £27,500 £26,250
90th Percentile £71,250 £77,500 £68,750
UK excluding London median annual salary £40,000 £40,000 £40,000

Advertising is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for common skills.

All General Skills
UK
Permanent vacancies with a requirement for common skills 79201 81097 98063
As % of all permanent IT jobs advertised in the UK 43.97% 42.72% 45.09%
Number of salaries quoted 57872 65991 78404
UK median annual salary £50,500 £50,000 £50,000
Median salary % change year-on-year +1.00% - -
10th Percentile £29,250 £29,000 £28,750
90th Percentile £85,000 £85,000 £82,500
UK excluding London median annual salary £45,000 £45,000 £42,500
% change year-on-year - +5.88% -

Advertising
Job Vacancy Trend

Job postings citing Advertising as a percentage of all IT jobs advertised.

Job vacancy trend for Advertising in the UK

Advertising
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Advertising.

Salary trend for Advertising in the UK

Advertising
Salary Histogram

The salary distribution of IT jobs citing Advertising over the 6 months to 23 November 2017.

Salary histogram for Advertising in the UK

Advertising
Top 17 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Advertising within the UK over the 6 months to 23 November 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +44 4099 £45,000 -5.26% 391
UK excluding London +59 2425 £40,000 - 246
London +6 1785 £55,000 +4.76% 159
North of England +110 754 £38,000 -5.00% 85
South East +32 545 £45,000 - 48
North West +95 411 £40,000 - 44
Midlands +60 410 £36,500 -2.67% 48
East of England +24 303 £47,500 -5.00% 31
West Midlands +38 255 £38,500 +2.67% 34
Yorkshire +87 233 £37,500 -16.67% 27
South West +29 221 £40,000 +14.29% 13
East Midlands +76 154 £35,000 -6.67% 14
North East +43 110 £35,000 - 14
Scotland +52 102 £42,500 +13.33% 18
Wales -30 87 £40,000 - 1
Channel Islands +3 3 £60,000 -9.43% 1
Northern Ireland -25 1 £42,500 -24.44% 1

For the 6 months to 23 November 2017, IT jobs citing Advertising also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads with a requirement for Advertising.

1 1450 (33.56%) Microsoft
2 1067 (24.69%) Agile Software Development
3 971 (22.47%) JavaScript
4 960 (22.22%) SQL
5 953 (22.06%) Java
6 909 (21.04%) Finance
7 848 (19.63%) PHP
8 835 (19.32%) C#
9 809 (18.72%) .NET
10 796 (18.42%) HTML
11 775 (17.94%) SQL Server
12 689 (15.95%) CSS
13 661 (15.30%) Marketing
14 627 (14.51%) MVC
15 543 (12.57%) Web Development
15 543 (12.57%) TDD
16 476 (11.02%) CRM
17 456 (10.55%) Git (software)
18 436 (10.09%) ASP.NET
19 395 (9.14%) RESTful
20 388 (8.98%) Scrum
21 387 (8.96%) ERP
22 378 (8.75%) Degree
23 373 (8.63%) Business Intelligence
24 364 (8.42%) BDD
25 360 (8.33%) AngularJS
26 353 (8.17%) Node.js
27 351 (8.12%) ASP.NET MVC
28 324 (7.50%) jQuery
29 322 (7.45%) ASP.NET Web API

Advertising
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 272 (6.29%) SharePoint
2 159 (3.68%) CMS
3 118 (2.73%) SharePoint 2013
4 78 (1.81%) WordPress
5 70 (1.62%) SharePoint 2010
6 40 (0.93%) Confluence
6 40 (0.93%) WebSphere
7 38 (0.88%) Apache Spark
7 38 (0.88%) SharePoint Server
8 36 (0.83%) MS Exchange
9 33 (0.76%) Sitecore CMS
10 31 (0.72%) SAS
11 29 (0.67%) Drupal
12 28 (0.65%) Oracle SOA Suite
13 26 (0.60%) IIS
14 25 (0.58%) Apache
15 22 (0.51%) Oracle Service Bus
16 21 (0.49%) Elasticsearch
16 21 (0.49%) JBoss
17 19 (0.44%) Tomcat
Applications
1 162 (3.75%) Microsoft Office
2 137 (3.17%) Microsoft Excel
3 79 (1.83%) Photoshop
4 67 (1.55%) Adobe Illustrator
5 41 (0.95%) Microsoft PowerPoint
6 27 (0.62%) Microsoft Project
7 21 (0.49%) Adobe Creative Suite
8 20 (0.46%) MS Visio
9 19 (0.44%) InDesign
10 15 (0.35%) OmniGraffle
11 14 (0.32%) SPSS
12 5 (0.12%) CINEMA 4D
13 4 (0.093%) Adobe After Effects
13 4 (0.093%) Spreadsheet
14 3 (0.069%) InVision
15 2 (0.046%) Final Cut Pro
15 2 (0.046%) FreeHand
15 2 (0.046%) InfoPath
16 1 (0.023%) Adobe Premiere
16 1 (0.023%) S-PLUS
Business Applications
1 255 (5.90%) Dynamics CRM
2 181 (4.19%) Dynamics AX
3 160 (3.70%) NetSuite
4 126 (2.92%) Dynamics NAV
5 88 (2.04%) Sage 200
6 54 (1.25%) SAP Business One
7 51 (1.18%) Unit4 Business World
8 44 (1.02%) Magento
9 33 (0.76%) Sage X3
10 29 (0.67%) Oracle EBS
11 28 (0.65%) Oracle EBS R12
12 27 (0.62%) Eloqua
13 23 (0.53%) Sage 500
14 17 (0.39%) Sage 1000
15 10 (0.23%) Infor M3
15 10 (0.23%) JDE OneWorld
16 8 (0.19%) SAP CRM
16 8 (0.19%) Shopify
17 6 (0.14%) Infor CloudSuite Industrial (formerly SyteLine)
17 6 (0.14%) Primavera
Cloud Services
1 268 (6.20%) Microsoft Azure
2 257 (5.95%) Office 365
3 220 (5.09%) Amazon AWS
4 206 (4.77%) Dynamics 365
5 101 (2.34%) SaaS
6 74 (1.71%) Google Analytics
7 47 (1.09%) GitHub
8 33 (0.76%) AdWords
9 30 (0.69%) PaaS
10 28 (0.65%) FinancialForce
11 21 (0.49%) npm
12 20 (0.46%) Cloud Computing
13 18 (0.42%) Azure Data Factory
14 15 (0.35%) Amazon EC2
14 15 (0.35%) Amazon S3
14 15 (0.35%) AWS CloudFormation
15 13 (0.30%) Cortana Intelligence Suite
15 13 (0.30%) Virtual Private Cloud
16 12 (0.28%) Google Play
16 12 (0.28%) IaaS
Communications & Networking
1 76 (1.76%) Internet
2 66 (1.53%) Firewall
3 50 (1.16%) TCP/IP
4 47 (1.09%) WAN
5 46 (1.06%) DNS
6 41 (0.95%) HTTP
7 34 (0.79%) LAN
7 34 (0.79%) SAN
8 29 (0.67%) DHCP
9 23 (0.53%) VPN
10 20 (0.46%) Skype
11 17 (0.39%) BGP
11 17 (0.39%) OSPF
11 17 (0.39%) VoIP
12 16 (0.37%) NAS
12 16 (0.37%) SSH
12 16 (0.37%) VLAN
13 14 (0.32%) MPLS
13 14 (0.32%) Wireless
14 13 (0.30%) Intranet
Database & Business Intelligence
1 775 (17.94%) SQL Server
2 297 (6.87%) SQL Server Reporting Services
3 276 (6.39%) MySQL
4 250 (5.79%) NoSQL
5 241 (5.58%) SQL Server Integration Services
6 231 (5.35%) SQL Server 2016
7 195 (4.51%) SQL Server Analysis Services
8 188 (4.35%) Data Warehouse
9 140 (3.24%) Power BI
9 140 (3.24%) SQL Server 2014
10 111 (2.57%) Big Data
11 94 (2.18%) MongoDB
12 68 (1.57%) Relational Database
13 52 (1.20%) Oracle Database
13 52 (1.20%) SQL Server 2012
14 47 (1.09%) Hadoop
15 42 (0.97%) OLAP
16 40 (0.93%) QlikView
17 35 (0.81%) Microsoft Analysis Services
18 33 (0.76%) OLTP
Development Applications
1 456 (10.55%) Git (software)
2 107 (2.48%) Jenkins
3 96 (2.22%) JIRA
4 73 (1.69%) Subversion
5 70 (1.62%) Selenium
6 67 (1.55%) Visual Studio
7 65 (1.50%) gulp
8 55 (1.27%) Team Foundation Server
9 48 (1.11%) Jasmine
10 46 (1.06%) JUnit
10 46 (1.06%) Maven
11 41 (0.95%) Grunt
12 38 (0.88%) Gradle
13 36 (0.83%) Mockito
14 28 (0.65%) SQL Server Management Studio (SSMS)
15 26 (0.60%) Bitbucket
15 26 (0.60%) TeamCity
16 25 (0.58%) Karma Test Runner
17 24 (0.56%) jMock
18 23 (0.53%) Mocha
General
1 909 (21.04%) Finance
2 661 (15.30%) Marketing
3 268 (6.20%) Retail
4 163 (3.77%) Manufacturing
5 103 (2.38%) Banking
6 88 (2.04%) Games
7 59 (1.37%) Automotive
8 58 (1.34%) Front Office
9 56 (1.30%) Legal
9 56 (1.30%) Telecoms
10 46 (1.06%) Back Office
11 40 (0.93%) Publishing
12 33 (0.76%) Law
13 16 (0.37%) Electronics
13 16 (0.37%) Pharmaceutical
14 12 (0.28%) Brand Awareness
15 11 (0.25%) French Language
15 11 (0.25%) Investment Banking
16 10 (0.23%) Financial Institution
17 9 (0.21%) Music Industry
Job Titles
1 1783 (41.26%) Developer
2 460 (10.65%) Consultant
3 427 (9.88%) Analyst
4 359 (8.31%) .NET Developer
5 250 (5.79%) Senior Developer
6 210 (4.86%) Java Developer
7 199 (4.61%) PHP Developer
8 191 (4.42%) Front End Developer (Client-Side Developer)
9 183 (4.24%) Business Analyst
10 174 (4.03%) Project Manager
11 119 (2.75%) Architect
12 117 (2.71%) C# Developer
13 103 (2.38%) C# .NET Developer
14 95 (2.20%) Administrator
14 95 (2.20%) Junior
15 91 (2.11%) Lead Developer
16 87 (2.01%) ASP.NET Developer
16 87 (2.01%) Business Intelligence Developer
17 86 (1.99%) JavaScript Developer
18 84 (1.94%) C# ASP.NET Developer
Libraries, Frameworks & Software Standards
1 809 (18.72%) .NET
2 796 (18.42%) HTML
3 689 (15.95%) CSS
4 436 (10.09%) ASP.NET
5 395 (9.14%) RESTful
6 360 (8.33%) AngularJS
7 353 (8.17%) Node.js
8 351 (8.12%) ASP.NET MVC
9 324 (7.50%) jQuery
10 322 (7.45%) ASP.NET Web API
11 303 (7.01%) HTML5
12 251 (5.81%) ASP.NET MVC 5
13 215 (4.98%) Web Services
14 204 (4.72%) WCF
15 203 (4.70%) Spring
16 198 (4.58%) CSS3
17 185 (4.28%) React
18 176 (4.07%) .NET Framework
19 151 (3.49%) Entity Framework
20 148 (3.43%) Hibernate
Miscellaneous
1 279 (6.46%) Analytical Skills
2 235 (5.44%) User Experience
3 195 (4.51%) Social Media
4 185 (4.28%) Enterprise Software
5 178 (4.12%) Greenfield Project
6 175 (4.05%) Computer Science
7 123 (2.85%) Mobile App
8 48 (1.11%) Replication
9 47 (1.09%) Data Centre
10 45 (1.04%) Digital Media
11 44 (1.02%) Management Information System
12 41 (0.95%) Clustering
13 40 (0.93%) Blog
14 30 (0.69%) Foreign Exchange (FX)
15 27 (0.62%) Fintech
16 24 (0.56%) Virtual Team
17 23 (0.53%) Driving Licence
18 21 (0.49%) Algorithms
18 21 (0.49%) Graphic Design
19 20 (0.46%) Derivative
Operating Systems
1 317 (7.34%) Windows
2 267 (6.18%) Linux
3 129 (2.99%) Windows Server
4 95 (2.20%) Android
5 75 (1.74%) Apple iOS
6 60 (1.39%) Unix
7 57 (1.32%) Windows 7
8 55 (1.27%) Windows Server 2012
9 43 (1.00%) Windows 10
9 43 (1.00%) Windows Server 2008
10 33 (0.76%) Windows Server 2003
11 30 (0.69%) Mac OS X
12 17 (0.39%) CentOS
13 13 (0.30%) Debian
13 13 (0.30%) Windows 8
14 12 (0.28%) Solaris
15 11 (0.25%) Red Hat Enterprise Linux
15 11 (0.25%) Ubuntu
16 10 (0.23%) OS/400
17 7 (0.16%) Mac OS
Processes & Methodologies
1 1067 (24.69%) Agile Software Development
2 627 (14.51%) MVC
3 543 (12.57%) TDD
3 543 (12.57%) Web Development
4 476 (11.02%) CRM
5 388 (8.98%) Scrum
6 387 (8.96%) ERP
7 373 (8.63%) Business Intelligence
8 364 (8.42%) BDD
9 298 (6.90%) Project Management
10 291 (6.73%) Web Application Development
11 270 (6.25%) Front End Development
12 241 (5.58%) Continuous Integration
13 237 (5.48%) Analytics
14 225 (5.21%) SDLC
15 216 (5.00%) OO
16 205 (4.74%) Software Engineering
17 189 (4.37%) E-Commerce
18 182 (4.21%) Stakeholder Management
19 173 (4.00%) Business Analysis
Programming Languages
1 971 (22.47%) JavaScript
2 960 (22.22%) SQL
3 953 (22.06%) Java
4 848 (19.63%) PHP
5 835 (19.32%) C#
6 264 (6.11%) Python
7 211 (4.88%) Ruby
8 204 (4.72%) T-SQL
9 140 (3.24%) C
10 94 (2.18%) C++
11 74 (1.71%) PowerShell
12 68 (1.57%) Scala
13 53 (1.23%) Bash Shell
14 50 (1.16%) X++
15 46 (1.06%) R
16 35 (0.81%) Apple Swift
17 33 (0.76%) ES6
18 32 (0.74%) Objective-C
19 31 (0.72%) VB.NET
20 28 (0.65%) TypeScript
Qualifications
1 378 (8.75%) Degree
2 106 (2.45%) Microsoft Certification
3 93 (2.15%) Computer Science Degree
4 44 (1.02%) CIMA
5 42 (0.97%) Cisco Certification
6 36 (0.83%) PMP
7 35 (0.81%) ACCA
7 35 (0.81%) MCSE
8 34 (0.79%) MCSA
9 33 (0.76%) CCNA
9 33 (0.76%) Security Cleared
10 26 (0.60%) ITIL Certification
11 24 (0.56%) ISEB
12 23 (0.53%) CCNP
13 21 (0.49%) SC Cleared
13 21 (0.49%) VMware Certified Professional (VCP)
14 17 (0.39%) Numerate Degree
15 16 (0.37%) Master's Degree
16 13 (0.30%) CISSP
16 13 (0.30%) HND
Quality Assurance & Compliance
1 89 (2.06%) QA
2 67 (1.55%) SLA
3 34 (0.79%) GDPR
4 26 (0.60%) Data Quality
5 22 (0.51%) PMO
6 17 (0.39%) MiFID
7 16 (0.37%) ISO/IEC 27001
8 12 (0.28%) PCI DSS
9 11 (0.25%) EMIR
10 9 (0.21%) Dodd-Frank
10 9 (0.21%) GCP
11 8 (0.19%) Actionable Recommendations
12 7 (0.16%) Sarbanes-Oxley
13 6 (0.14%) ISO/IEC 27002 (supersedes ISO/IEC 17799)
14 4 (0.093%) ISO 22301
14 4 (0.093%) Solvency II
15 3 (0.069%) BS25999
15 3 (0.069%) COBIT
16 2 (0.046%) IFRS
16 2 (0.046%) P3O
System Software
1 145 (3.36%) Active Directory
2 99 (2.29%) VMware Infrastructure
3 86 (1.99%) Docker
4 49 (1.13%) Hyper-V
5 23 (0.53%) VMware ESXi
6 11 (0.25%) vSphere
7 9 (0.21%) XenApp
8 7 (0.16%) Terminal Server
9 6 (0.14%) Firmware
10 5 (0.12%) HDFS
10 5 (0.12%) Virtual Machines
10 5 (0.12%) XenDesktop
11 3 (0.069%) Microsoft App-V
11 3 (0.069%) Samba
11 3 (0.069%) Virtual Servers
11 3 (0.069%) VMware Workstation
12 2 (0.046%) Apache ZooKeeper
12 2 (0.046%) NFS
12 2 (0.046%) Virtual Desktop
12 2 (0.046%) Xsan
Systems Management
1 40 (0.93%) Ansible
1 40 (0.93%) Puppet
2 34 (0.79%) SCCM
3 20 (0.46%) Kubernetes
3 20 (0.46%) Opscode Chef
4 14 (0.32%) Terraform
5 12 (0.28%) vCenter Server
6 10 (0.23%) Nagios
7 5 (0.12%) Jamf Pro
8 4 (0.093%) NetBackup
8 4 (0.093%) Plesk
8 4 (0.093%) Salt
8 4 (0.093%) SCOM
9 3 (0.069%) Control-M
9 3 (0.069%) cPanel
9 3 (0.069%) Ganglia
9 3 (0.069%) Microsoft Intune
9 3 (0.069%) MOM
9 3 (0.069%) Rundeck
10 2 (0.046%) Packer
Vendors
1 1450 (33.56%) Microsoft
2 289 (6.69%) Facebook
3 235 (5.44%) Sage
4 228 (5.28%) Oracle
5 161 (3.73%) Google
6 155 (3.59%) Infor
7 150 (3.47%) SAP
8 143 (3.31%) VMware
9 134 (3.10%) Epicor
10 106 (2.45%) Salesforce.com
11 84 (1.94%) Cisco
12 82 (1.90%) Citrix
13 79 (1.83%) Adobe
14 64 (1.48%) IFS
15 59 (1.37%) Zend
16 56 (1.30%) Xero
17 55 (1.27%) JD Edwards
17 55 (1.27%) Tableau
18 49 (1.13%) Sitecore
19 42 (0.97%) IBM