Period
to 17 October 2021

The table below looks at the prevalence of the term Advertising in permanent job vacancies. Included is a benchmarking guide to the salaries offered in vacancies that have cited Advertising over the 6 months to 17 October 2021 with a comparison to the same period over the previous 2 years.

Advertising
UK
6 months to
17 Oct 2021
Same period 2020 Same period 2019
Rank 222 310 305
Rank change year-on-year +88 -5 -144
Permanent jobs citing Advertising 1,946 484 1,473
As % of all permanent jobs advertised in the UK 1.56% 1.01% 1.07%
As % of the General category 2.66% 1.99% 1.94%
Number of salaries quoted 1,004 415 1,301
10th Percentile £31,250 £32,500 £28,750
25th Percentile £39,750 £42,500 £38,750
Median annual salary (50th Percentile) £52,500 £57,500 £52,500
Median % change year-on-year -8.70% +9.52% -
75th Percentile £71,250 £75,000 £70,000
90th Percentile £86,250 £91,500 £90,000
UK excluding London median annual salary £47,500 £45,000 £42,750
% change year-on-year +5.56% +5.26% -5.00%

Advertising is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for common skills.

All General Skills
UK
Permanent vacancies with a requirement for common skills 73,061 24,377 75,946
As % of all permanent IT jobs advertised in the UK 58.66% 50.89% 55.32%
Number of salaries quoted 44,634 19,641 58,019
10th Percentile £31,250 £32,500 £28,500
25th Percentile £41,617 £41,250 £37,500
Median annual salary (50th Percentile) £57,500 £55,029 £52,500
Median % change year-on-year +4.49% +4.82% +5.00%
75th Percentile £77,500 £76,250 £72,500
90th Percentile £95,000 £95,000 £90,000
UK excluding London median annual salary £47,500 £47,500 £45,000
% change year-on-year - +5.56% -

Advertising
Job Vacancy Trend

Job postings citing Advertising as a proportion of all IT jobs advertised.

Job vacancy trend for Advertising in the UK

Advertising
Salary Trend

3-month moving average salary quoted in jobs citing Advertising.

Salary trend for Advertising in the UK

Advertising
Salary Histogram

Salary distribution for jobs citing Advertising over the 6 months to 17 October 2021.

Salary histogram for Advertising in the UK

Advertising
Top 17 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Advertising within the UK over the 6 months to 17 October 2021. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +85 1,679 £55,000 -8.33% 314
London +83 1,216 £60,000 -9.43% 138
UK excluding London +13 645 £47,500 +5.56% 190
Work from Home -62 302 £55,000 +2.80% 114
Wales +16 200 £45,000 +20.00% 9
South East -25 186 £47,500 -5.00% 35
North of England -66 90 £45,000 - 62
North West -53 57 £51,250 +13.89% 31
Midlands -88 50 £50,000 +21.95% 38
East of England -89 50 £27,500 -54.17% 22
South West -75 43 £45,000 - 16
West Midlands -88 39 £50,000 +17.65% 26
Yorkshire -74 27 £36,250 - 10
Scotland -76 26 £57,500 -4.17% 6
East Midlands -72 11 £44,938 +32.17% 12
North East -27 6 £24,155 - 21
Isle of Man - 1 - - 2

For the 6 months to 17 October 2021, IT jobs citing Advertising also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads with a requirement for Advertising.

1 601 (30.88%) Agile Software Development
2 536 (27.54%) Marketing
3 436 (22.40%) Social Skills
4 382 (19.63%) Finance
5 349 (17.93%) SQL
6 294 (15.11%) Analytics
7 288 (14.80%) Google
8 287 (14.75%) Microsoft
9 282 (14.49%) JavaScript
10 280 (14.39%) Azure
11 267 (13.72%) Analytical Skills
12 265 (13.62%) Problem-Solving
13 252 (12.95%) Java
14 251 (12.90%) Python
15 245 (12.59%) DevOps
16 225 (11.56%) Degree
17 211 (10.84%) AWS
18 203 (10.43%) Social Media
19 199 (10.23%) HTML
20 191 (9.82%) Digital Marketing
21 180 (9.25%) .NET
22 177 (9.10%) Kubernetes
23 175 (8.99%) SQL Server
24 164 (8.43%) Mentoring
25 162 (8.32%) Microservices
25 162 (8.32%) Docker
26 159 (8.17%) Retail
27 151 (7.76%) C#
28 149 (7.66%) Scrum
29 147 (7.55%) TDD

Advertising
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 58 (2.98%) CMS
2 56 (2.88%) Apache Spark
3 32 (1.64%) Elasticsearch
4 24 (1.23%) Apache
5 16 (0.82%) WordPress
6 14 (0.72%) SharePoint
6 14 (0.72%) Tomcat
7 12 (0.62%) Apache Airflow
7 12 (0.62%) IIS
8 11 (0.57%) SAS
9 10 (0.51%) nginx
10 8 (0.41%) Confluence
11 7 (0.36%) Appian
11 7 (0.36%) WebSphere
12 6 (0.31%) Drupal
13 5 (0.26%) Apache Pig
13 5 (0.26%) Umbraco
14 4 (0.21%) MS Exchange
14 4 (0.21%) Oracle SOA Suite
14 4 (0.21%) Sitecore CMS
Applications
1 104 (5.34%) Microsoft Excel
2 58 (2.98%) Microsoft Office
3 56 (2.88%) Photoshop
4 42 (2.16%) Adobe Premiere
5 39 (2.00%) Adobe After Effects
5 39 (2.00%) Microsoft PowerPoint
6 25 (1.28%) MS Visio
7 23 (1.18%) Adobe Illustrator
8 20 (1.03%) InDesign
9 15 (0.77%) Adobe Creative Suite
9 15 (0.77%) Microsoft Project
9 15 (0.77%) Sketch
10 13 (0.67%) Adobe XD
11 9 (0.46%) InVision
11 9 (0.46%) SPSS
12 7 (0.36%) Figma
13 6 (0.31%) Acrobat
14 5 (0.26%) Marvel
14 5 (0.26%) UserZoom
15 4 (0.21%) Spreadsheet
Business Applications
1 26 (1.34%) Dynamics CRM
2 14 (0.72%) Magento
3 13 (0.67%) NetSuite
4 2 (0.10%) Academy Revenues and Benefits
4 2 (0.10%) Adobe Campaign
4 2 (0.10%) BambooHR
4 2 (0.10%) FINCAD Analytics
4 2 (0.10%) IBM Planning Analytics
4 2 (0.10%) Payment Gateway
4 2 (0.10%) Sprinklr
4 2 (0.10%) Unica
4 2 (0.10%) Workfront
5 1 (0.051%) Elite 3E
5 1 (0.051%) Oracle Cash Management
5 1 (0.051%) Oracle EBS
5 1 (0.051%) Oracle ERP
5 1 (0.051%) Oracle Financials
5 1 (0.051%) Oracle Payroll
5 1 (0.051%) Oracle Receivables
Cloud Services
1 280 (14.39%) Azure
2 211 (10.84%) AWS
3 125 (6.42%) GCP
4 107 (5.50%) Power Platform
5 99 (5.09%) Google Analytics
6 97 (4.98%) OpenShift
7 56 (2.88%) Google Ads
8 54 (2.77%) SaaS
9 42 (2.16%) Adobe Creative Cloud
10 37 (1.90%) Microsoft 365
11 36 (1.85%) Snowflake
12 27 (1.39%) GitHub
13 21 (1.08%) Datadog
13 21 (1.08%) Google Tag Manager
14 19 (0.98%) Dynamics 365
14 19 (0.98%) IaaS
15 15 (0.77%) Amazon Alexa
15 15 (0.77%) PaaS
16 14 (0.72%) npm
17 13 (0.67%) Google Data Studio
Communications & Networking
1 49 (2.52%) Internet
2 37 (1.90%) VPN
3 32 (1.64%) WAN
4 30 (1.54%) LAN
5 27 (1.39%) Intranet
6 26 (1.34%) Firewall
7 24 (1.23%) Broadband
8 19 (0.98%) BGP
8 19 (0.98%) OSPF
8 19 (0.98%) VoIP
9 16 (0.82%) F5 BIG-IP LTM
10 14 (0.72%) NetScaler
11 12 (0.62%) HTTP
12 9 (0.46%) DAB
13 7 (0.36%) DNS
13 7 (0.36%) TCP/IP
14 6 (0.31%) Wireless
15 5 (0.26%) Remote Desktop
15 5 (0.26%) SAN
16 4 (0.21%) FTP
Database & Business Intelligence
1 175 (8.99%) SQL Server
2 99 (5.09%) Power BI
3 89 (4.57%) Relational Database
4 81 (4.16%) Tableau
5 69 (3.55%) Big Data
6 63 (3.24%) Data Warehouse
7 59 (3.03%) MongoDB
8 46 (2.36%) SQL Server Reporting Services
9 45 (2.31%) SQL Server Integration Services
10 41 (2.11%) PostgreSQL
11 33 (1.70%) Hadoop
11 33 (1.70%) MySQL
12 30 (1.54%) SQL Server 2019
13 28 (1.44%) Amazon Redshift
13 28 (1.44%) BigQuery
14 27 (1.39%) Data Mining
15 25 (1.28%) NoSQL
16 18 (0.92%) Apache Cassandra
17 15 (0.77%) Azure SQL Database
17 15 (0.77%) Data Lake
Development Applications
1 110 (5.65%) Git (software)
2 89 (4.57%) Jenkins
3 84 (4.32%) JIRA
4 53 (2.72%) Visual Studio
5 42 (2.16%) Selenium
6 33 (1.70%) Team Foundation Server
7 21 (1.08%) Octopus Deploy
8 19 (0.98%) Cucumber
9 13 (0.67%) GitLab
10 12 (0.62%) CircleCI
10 12 (0.62%) TeamCity
10 12 (0.62%) webpack
11 11 (0.57%) Bitbucket
11 11 (0.57%) Cypress.io
11 11 (0.57%) REST Assured
11 11 (0.57%) Spock
12 8 (0.41%) ERwin
12 8 (0.41%) JMeter
13 7 (0.36%) PowerDesigner
13 7 (0.36%) Subversion
General
1 536 (27.54%) Marketing
2 436 (22.40%) Social Skills
3 382 (19.63%) Finance
4 267 (13.72%) Analytical Skills
5 159 (8.17%) Retail
6 60 (3.08%) Organisational Skills
7 55 (2.83%) Games
8 54 (2.77%) Legal
9 41 (2.11%) Inclusion and Diversity
9 41 (2.11%) Presentation Skills
10 39 (2.00%) Law
11 33 (1.70%) Automotive
12 32 (1.64%) Pharmaceutical
13 31 (1.59%) Banking
13 31 (1.59%) Publishing
14 22 (1.13%) Brand Awareness
15 20 (1.03%) French Language
15 20 (1.03%) Influencing Skills
16 19 (0.98%) Telecoms
17 17 (0.87%) Investment Banking
Job Titles
1 438 (22.51%) Developer
2 224 (11.51%) Analyst
3 130 (6.68%) Architect
4 92 (4.73%) Business Analyst
5 82 (4.21%) Project Manager
6 77 (3.96%) Senior Developer
7 76 (3.91%) Consultant
7 76 (3.91%) Java Developer
8 71 (3.65%) Solutions Architect
9 59 (3.03%) .NET Developer
9 59 (3.03%) Marketing Executive
10 56 (2.88%) Designer
11 54 (2.77%) Digital Executive
12 52 (2.67%) Marketing Manager
13 48 (2.47%) IT Manager
14 47 (2.42%) Full Stack Developer
15 42 (2.16%) Digital Marketing Executive
16 40 (2.06%) Data Engineer
16 40 (2.06%) Senior Manager
16 40 (2.06%) Technical Analyst
Libraries, Frameworks & Software Standards
1 199 (10.23%) HTML
2 180 (9.25%) .NET
3 119 (6.12%) React
4 108 (5.55%) RESTful
5 105 (5.40%) CSS
5 105 (5.40%) Web Services
6 90 (4.62%) Spring
7 89 (4.57%) Node.js
8 75 (3.85%) Spring Boot
9 74 (3.80%) HTML5
10 70 (3.60%) OLE
11 67 (3.44%) REST
12 65 (3.34%) ASP.NET
13 62 (3.19%) .NET Framework
14 57 (2.93%) GraphQL
15 56 (2.88%) jQuery
16 45 (2.31%) Kafka
17 44 (2.26%) .NET Core
18 42 (2.16%) AngularJS
18 42 (2.16%) Django
Miscellaneous
1 203 (10.43%) Social Media
2 121 (6.22%) User Experience
3 80 (4.11%) Digital Media
3 80 (4.11%) Virtual Team
4 64 (3.29%) Algorithms
5 50 (2.57%) Driving Licence
6 44 (2.26%) Data Structures
7 39 (2.00%) Greenfield Project
8 38 (1.95%) Podcast
9 37 (1.90%) Self-Motivation
10 35 (1.80%) Marketing Technology
11 29 (1.49%) Motion Graphics
12 28 (1.44%) Mobile App
13 27 (1.39%) Animation
13 27 (1.39%) Blog
14 26 (1.34%) Cloud Native
14 26 (1.34%) EPoS
15 21 (1.08%) FMCG
16 20 (1.03%) Foreign Exchange (FX)
16 20 (1.03%) Video Editing
Operating Systems
1 128 (6.58%) Linux
2 100 (5.14%) Windows
3 39 (2.00%) Windows Server
4 38 (1.95%) Android
5 31 (1.59%) Apple iOS
6 30 (1.54%) CentOS
7 29 (1.49%) Windows 10
8 26 (1.34%) Unix
9 16 (0.82%) VyOS
10 10 (0.51%) Mac OS
11 7 (0.36%) OS/400
12 5 (0.26%) Ubuntu
13 4 (0.21%) Mac OS X
13 4 (0.21%) Windows 7
14 3 (0.15%) Embedded Linux
15 1 (0.051%) Debian
15 1 (0.051%) Windows Server 2003
15 1 (0.051%) Windows Server 2012
15 1 (0.051%) Windows Server 2016
15 1 (0.051%) Windows Server 2019
Processes & Methodologies
1 601 (30.88%) Agile Software Development
2 294 (15.11%) Analytics
3 265 (13.62%) Problem-Solving
4 245 (12.59%) DevOps
5 191 (9.82%) Digital Marketing
6 164 (8.43%) Mentoring
7 162 (8.32%) Microservices
8 149 (7.66%) Scrum
9 147 (7.55%) TDD
10 145 (7.45%) Business Intelligence
11 143 (7.35%) Project Management
12 121 (6.22%) CRM
13 112 (5.76%) Software Engineering
14 110 (5.65%) B2B
15 109 (5.60%) Stakeholder Management
16 107 (5.50%) Coaching
17 106 (5.45%) Waterfall
18 103 (5.29%) OO
19 101 (5.19%) SDLC
19 101 (5.19%) SEO
Programming Languages
1 349 (17.93%) SQL
2 282 (14.49%) JavaScript
3 252 (12.95%) Java
4 251 (12.90%) Python
5 151 (7.76%) C#
6 88 (4.52%) TypeScript
7 65 (3.34%) R
8 59 (3.03%) T-SQL
9 53 (2.72%) Java 8
10 48 (2.47%) C++
11 36 (1.85%) Go
12 33 (1.70%) PowerShell
13 30 (1.54%) Kotlin
14 24 (1.23%) PHP
14 24 (1.23%) Ruby
15 23 (1.18%) C
16 22 (1.13%) Elixir
17 21 (1.08%) ES6
18 20 (1.03%) Java 11
19 14 (0.72%) Scala
Qualifications
1 225 (11.56%) Degree
2 34 (1.75%) Microsoft Certification
3 31 (1.59%) Master's Degree
4 25 (1.28%) Computer Science Degree
5 18 (0.92%) CCNA
5 18 (0.92%) Cisco Certification
6 15 (0.77%) Security Cleared
7 14 (0.72%) ISEB
7 14 (0.72%) RHCE
8 12 (0.62%) MCSD
8 12 (0.62%) PhD
9 11 (0.57%) CISM
9 11 (0.57%) Numerate Degree
10 10 (0.51%) ITIL Certification
10 10 (0.51%) SC Cleared
11 8 (0.41%) CISA
11 8 (0.41%) MCDST
11 8 (0.41%) TOGAF Certification
12 7 (0.36%) PRINCE2 Certification
13 6 (0.31%) DV Cleared
Quality Assurance & Compliance
1 80 (4.11%) QA
2 38 (1.95%) Data Quality
3 34 (1.75%) GDPR
4 25 (1.28%) ISO/IEC 27001
5 19 (0.98%) SLA
6 11 (0.57%) EMIR
6 11 (0.57%) MiFID
7 9 (0.46%) Dodd-Frank
8 4 (0.21%) Accessibility
8 4 (0.21%) Actionable Recommendations
8 4 (0.21%) NIST
9 3 (0.15%) COBIT
9 3 (0.15%) ISO 9001
9 3 (0.15%) PMO
10 2 (0.10%) SOC 2
10 2 (0.10%) Solvency II
11 1 (0.051%) ISO/IEC 20000
11 1 (0.051%) Sarbanes-Oxley
11 1 (0.051%) WCAG
System Software
1 162 (8.32%) Docker
2 87 (4.47%) Active Directory
3 63 (3.24%) VMware Infrastructure
4 18 (0.92%) vSphere
5 14 (0.72%) XenApp
5 14 (0.72%) XenDesktop
6 10 (0.51%) Hyper-V
7 5 (0.26%) Firmware
8 2 (0.10%) Apache Flume
8 2 (0.10%) StorNext
8 2 (0.10%) Virtual Machines
8 2 (0.10%) Xsan
9 1 (0.051%) Microsoft Virtual Server
9 1 (0.051%) Virtual Servers
9 1 (0.051%) VMware NSX
Systems Management
1 177 (9.10%) Kubernetes
2 81 (4.16%) Terraform
3 25 (1.28%) SCCM
4 19 (0.98%) Ansible
5 14 (0.72%) Puppet
6 10 (0.51%) Grafana
7 9 (0.46%) Prometheus
8 8 (0.41%) Jamf Pro
9 7 (0.36%) Nagios
10 6 (0.31%) Opscode Chef
11 4 (0.21%) Single Sign-On
12 3 (0.15%) EMC NetWorker
12 3 (0.15%) Microsoft Intune
13 1 (0.051%) EnCase
13 1 (0.051%) FTK
13 1 (0.051%) Kibana
13 1 (0.051%) Marathon
13 1 (0.051%) MOM
13 1 (0.051%) Proxmox
13 1 (0.051%) SCOM
Vendors
1 288 (14.80%) Google
2 287 (14.75%) Microsoft
3 146 (7.50%) Facebook
4 100 (5.14%) Adobe
5 72 (3.70%) Apple
6 67 (3.44%) Twitter
7 65 (3.34%) VMware
8 62 (3.19%) Instagram
9 49 (2.52%) TikTok
10 42 (2.16%) DoubleClick
10 42 (2.16%) Snapchat
11 41 (2.11%) Salesforce.com
12 40 (2.06%) Oracle
13 31 (1.59%) Red Hat
14 30 (1.54%) Brocade
14 30 (1.54%) F5
14 30 (1.54%) YouTube
15 25 (1.28%) Cisco
16 19 (0.98%) IBM
17 18 (0.92%) Juniper