Period
to

The table below looks at the prevalence of the term Advertising in permanent job vacancies. Included is a benchmarking guide to the salaries offered in vacancies that have cited Advertising over the 6 months to 2 July 2022 with a comparison to the same period over the previous 2 years.

Advertising
UK
6 months to
2 Jul 2022
Same period 2021 Same period 2020
Rank 178 262 303
Rank change year-on-year +84 +41 -8
Permanent jobs citing Advertising 3,994 1,415 823
As % of all permanent jobs advertised in the UK 2.22% 1.31% 1.04%
As % of the General category 3.36% 2.34% 1.92%
Number of salaries quoted 1,496 802 738
10th Percentile £31,250 £30,776 £30,000
25th Percentile £42,500 £41,250 £41,250
Median annual salary (50th Percentile) £55,000 £52,500 £54,750
Median % change year-on-year +4.76% -4.11% -0.45%
75th Percentile £76,625 £70,000 £70,000
90th Percentile £92,500 £86,250 £82,500
UK excluding London median annual salary £45,000 £45,000 £45,000
% change year-on-year - - +5.88%

Advertising is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for common skills.

All General Skills
UK
Permanent vacancies with a requirement for common skills 118,789 60,582 42,913
As % of all permanent IT jobs advertised in the UK 66.06% 56.25% 54.30%
Number of salaries quoted 54,101 39,029 33,351
10th Percentile £32,500 £31,250 £31,250
25th Percentile £42,500 £41,250 £40,133
Median annual salary (50th Percentile) £60,000 £55,500 £55,000
Median % change year-on-year +8.11% +0.91% +4.76%
75th Percentile £80,000 £77,500 £75,000
90th Percentile £97,500 £95,000 £95,000
UK excluding London median annual salary £50,000 £47,500 £47,500
% change year-on-year +5.26% - +5.56%

Advertising
Job Vacancy Trend

Job postings citing Advertising as a proportion of all IT jobs advertised.

Job vacancy trend for Advertising in the UK

Advertising
Salary Trend

3-month moving average salary quoted in jobs citing Advertising.

Salary trend for Advertising in the UK

Advertising
Salary Histogram

Salary distribution for jobs citing Advertising over the 6 months to 2 July 2022.

Salary histogram for Advertising in the UK

Advertising
Top 17 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Advertising within the UK over the 6 months to 2 July 2022. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
England +93 3,380 £60,000 +9.09% 177
London +67 2,575 £60,000 -1.64% 89
Work from Home +83 1,666 £55,000 - 67
UK excluding London +66 1,046 £45,000 - 107
South East +29 324 £46,366 -2.39% 19
Wales +4 169 £45,000 +12.50% 12
North of England -8 149 £50,000 +33.33% 25
Scotland +52 134 £62,500 +290.63% 8
Midlands +17 117 £45,000 -18.18% 22
West Midlands +16 100 £46,250 -19.57% 13
East of England -68 96 £45,000 +69.81% 6
North West -23 92 £60,000 +33.33% 11
South West -5 58 £45,750 +14.38% 13
Yorkshire -47 33 £41,250 +58.65% 8
North East +4 24 £42,500 +7.38% 6
East Midlands -29 18 £39,500 -12.10% 9
Northern Ireland -20 2 £40,000 -20.00% 2

For the 6 months to 2 July 2022, IT jobs citing Advertising also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads with a requirement for Advertising.

1 1,160 (29.04%) Agile
2 1,110 (27.79%) Marketing
3 1,021 (25.56%) Social Skills
4 896 (22.43%) Python
5 855 (21.41%) SQL
6 780 (19.53%) Analytics
7 725 (18.15%) Problem-Solving
8 694 (17.38%) Google
9 627 (15.70%) Degree
10 625 (15.65%) Finance
11 614 (15.37%) Analytical Skills
12 583 (14.60%) OLE
13 524 (13.12%) Java
14 513 (12.84%) Microsoft
15 493 (12.34%) AWS
16 485 (12.14%) JavaScript
17 422 (10.57%) Project Management
18 413 (10.34%) Software Engineering
19 409 (10.24%) Digital Marketing
20 397 (9.94%) R
20 397 (9.94%) DevOps
21 394 (9.86%) Docker
22 393 (9.84%) Data Analysis
23 383 (9.59%) Mentoring
24 368 (9.21%) HTML
25 363 (9.09%) Visualisation
26 351 (8.79%) Git (software)
27 336 (8.41%) Azure
28 333 (8.34%) Social Media
29 327 (8.19%) Business Intelligence

Advertising
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 130 (3.25%) Apache Spark
2 114 (2.85%) CMS
3 89 (2.23%) Apache Airflow
4 68 (1.70%) Apache
5 64 (1.60%) Confluence
6 59 (1.48%) WordPress
7 29 (0.73%) SharePoint
8 26 (0.65%) IIS
9 23 (0.58%) Apache Pig
10 22 (0.55%) Luigi
10 22 (0.55%) Tomcat
11 21 (0.53%) nginx
12 20 (0.50%) SAS
13 17 (0.43%) Cloud Foundry
14 13 (0.33%) Ethereum
15 8 (0.20%) MS Exchange
16 6 (0.15%) Umbraco
17 5 (0.13%) Mule
17 5 (0.13%) Mule ESB
17 5 (0.13%) Oracle Workflow
Applications
1 237 (5.93%) Microsoft Excel
2 144 (3.61%) Microsoft Office
3 141 (3.53%) Photoshop
4 127 (3.18%) Adobe After Effects
5 100 (2.50%) Adobe Premiere
6 93 (2.33%) Microsoft PowerPoint
7 88 (2.20%) Adobe Illustrator
8 44 (1.10%) Adobe Creative Suite
9 34 (0.85%) Sketch
10 32 (0.80%) InDesign
11 26 (0.65%) Microsoft Project
12 25 (0.63%) CINEMA 4D
13 23 (0.58%) Spreadsheet
14 19 (0.48%) MS Visio
15 18 (0.45%) Adobe XD
15 18 (0.45%) InVision
16 13 (0.33%) SPSS
17 5 (0.13%) UserZoom
18 4 (0.10%) Marvel
18 4 (0.10%) Zeplin
Business Applications
1 19 (0.48%) Shopify
2 16 (0.40%) Dynamics CRM
3 9 (0.23%) Magento
3 9 (0.23%) Sprinklr
4 8 (0.20%) Academy Revenues and Benefits
4 8 (0.20%) Payment Gateway
4 8 (0.20%) ProductWriter
5 7 (0.18%) Adobe Campaign
6 6 (0.15%) Social Studio
7 4 (0.10%) SAP HR
7 4 (0.10%) SAP Hybris
8 3 (0.075%) Elite 3E
8 3 (0.075%) Misys Midas
8 3 (0.075%) Oracle Financials
9 2 (0.050%) ION MarketView
9 2 (0.050%) NetSuite
9 2 (0.050%) Salesforce.com CRM
9 2 (0.050%) Unit4 Business World
9 2 (0.050%) Workday HCM
10 1 (0.025%) SAP Business One
Cloud Services
1 493 (12.34%) AWS
2 336 (8.41%) Azure
3 256 (6.41%) GCP
4 166 (4.16%) Power Platform
5 164 (4.11%) SaaS
6 152 (3.81%) Serverless
7 145 (3.63%) Microsoft 365
8 128 (3.20%) Google Ads
9 118 (2.95%) Google Analytics
10 106 (2.65%) Google Data Studio
11 100 (2.50%) Snowflake
12 89 (2.23%) GitHub
13 80 (2.00%) Amazon Kinesis
14 70 (1.75%) AWS Lambda
15 64 (1.60%) Amazon Alexa
16 59 (1.48%) Azure DevOps
17 53 (1.33%) Adobe Creative Cloud
18 51 (1.28%) Amazon S3
18 51 (1.28%) npm
19 43 (1.08%) Amazon EC2
Communications & Networking
1 88 (2.20%) HTTP
2 85 (2.13%) Internet
3 80 (2.00%) Broadband
4 62 (1.55%) DNS
5 57 (1.43%) Firewall
6 29 (0.73%) DHCP
7 27 (0.68%) WAN
8 24 (0.60%) MPLS
8 24 (0.60%) VPN
9 23 (0.58%) Network Security
10 22 (0.55%) OSPF
11 21 (0.53%) SAN
12 20 (0.50%) LAN
13 18 (0.45%) TCP/IP
14 17 (0.43%) BGP
15 15 (0.38%) Cisco ASA
15 15 (0.38%) Cisco Nexus
15 15 (0.38%) Wireless
16 14 (0.35%) DSL
16 14 (0.35%) VLAN
Database & Business Intelligence
1 205 (5.13%) Relational Database
2 203 (5.08%) Tableau
3 190 (4.76%) SQL Server
4 187 (4.68%) MySQL
5 169 (4.23%) Big Data
6 153 (3.83%) Power BI
7 136 (3.41%) Data Warehouse
8 131 (3.28%) BigQuery
9 114 (2.85%) PostgreSQL
10 107 (2.68%) Elasticsearch
11 89 (2.23%) DynamoDB
12 73 (1.83%) Hadoop
13 67 (1.68%) MongoDB
13 67 (1.68%) NoSQL
14 62 (1.55%) Redis
15 58 (1.45%) Looker
16 47 (1.18%) SQL Server Integration Services
17 46 (1.15%) Data Lake
18 41 (1.03%) OLAP
19 40 (1.00%) SQL Server Reporting Services
Development Applications
1 351 (8.79%) Git (software)
2 194 (4.86%) JIRA
3 134 (3.36%) Jenkins
4 57 (1.43%) GitLab
5 56 (1.40%) Cypress.io
6 44 (1.10%) Visual Studio
7 40 (1.00%) webpack
8 38 (0.95%) Selenium
9 36 (0.90%) Grunt
10 29 (0.73%) Maven
11 27 (0.68%) Babel
12 23 (0.58%) Cucumber
12 23 (0.58%) REST Assured
13 22 (0.55%) TeamCity
14 19 (0.48%) gulp
15 18 (0.45%) SQL Server Management Studio (SSMS)
16 16 (0.40%) CircleCI
17 14 (0.35%) SpecFlow
17 14 (0.35%) Spinnaker
17 14 (0.35%) Travis CI
General
1 1,110 (27.79%) Marketing
2 1,021 (25.56%) Social Skills
3 625 (15.65%) Finance
4 614 (15.37%) Analytical Skills
5 222 (5.56%) Inclusion and Diversity
6 181 (4.53%) Law
7 177 (4.43%) Games
8 166 (4.16%) Legal
9 132 (3.30%) Organisational Skills
10 116 (2.90%) Retail
11 90 (2.25%) Publishing
12 88 (2.20%) Presentation Skills
13 84 (2.10%) Banking
14 82 (2.05%) Multimedia
15 74 (1.85%) Influencing Skills
16 47 (1.18%) Manufacturing
17 34 (0.85%) Public Sector
18 29 (0.73%) Automotive
19 28 (0.70%) Pharmaceutical
20 23 (0.58%) iGaming
Job Titles
1 811 (20.31%) Developer
2 387 (9.69%) Analyst
3 195 (4.88%) Senior Developer
4 162 (4.06%) Software Engineer
5 143 (3.58%) Designer
6 122 (3.05%) Junior
7 121 (3.03%) Product Manager
8 120 (3.00%) Python Developer
9 108 (2.70%) Architect
9 108 (2.70%) Business Analyst
9 108 (2.70%) Java Developer
10 97 (2.43%) Backend Developer
11 96 (2.40%) Project Manager
12 91 (2.28%) Infrastructure Engineer
13 87 (2.18%) Data Engineer
14 84 (2.10%) Graduate
15 81 (2.03%) Front End Developer (Client-Side Developer)
16 79 (1.98%) Data Analyst
17 77 (1.93%) DevOps Engineer
18 75 (1.88%) Support Analyst
Libraries, Frameworks & Software Standards
1 583 (14.60%) OLE
2 368 (9.21%) HTML
3 290 (7.26%) React
4 257 (6.43%) RESTful
5 248 (6.21%) Node.js
6 239 (5.98%) CSS
7 172 (4.31%) .NET
8 165 (4.13%) REST
9 145 (3.63%) Web Services
10 134 (3.36%) Django
11 131 (3.28%) GraphQL
12 129 (3.23%) Kafka
13 123 (3.08%) HTML5
14 118 (2.95%) Flask
15 108 (2.70%) AngularJS
16 85 (2.13%) Sass
16 85 (2.13%) Spring
17 74 (1.85%) Redux
18 69 (1.73%) Hibernate
19 62 (1.55%) .NET Framework
Miscellaneous
1 333 (8.34%) Social Media
2 218 (5.46%) User Experience
3 172 (4.31%) Algorithms
4 166 (4.16%) Mobile App
5 157 (3.93%) Podcast
6 148 (3.71%) Self-Motivation
7 147 (3.68%) Digital Media
8 107 (2.68%) Data Structures
9 100 (2.50%) Marketing Technology
10 97 (2.43%) Blog
11 88 (2.20%) Cloud Native
12 80 (2.00%) Driving Licence
13 69 (1.73%) Blockchain
13 69 (1.73%) Virtual Team
14 66 (1.65%) Video Editing
15 61 (1.53%) Management Information System
16 47 (1.18%) Graphic Design
17 44 (1.10%) Video\Live Streaming
18 39 (0.98%) Linux Command Line
19 36 (0.90%) Public Cloud
Operating Systems
1 243 (6.08%) Linux
2 200 (5.01%) Windows
3 87 (2.18%) Android
4 83 (2.08%) Unix
5 81 (2.03%) Windows Server
6 67 (1.68%) Windows 10
7 66 (1.65%) Apple iOS
8 48 (1.20%) CentOS
9 19 (0.48%) Red Hat Enterprise Linux
10 17 (0.43%) Mac OS
11 12 (0.30%) Windows Server 2016
12 11 (0.28%) Windows Server 2008
12 11 (0.28%) Windows Server 2012
13 8 (0.20%) Mac OS X
14 4 (0.10%) Windows Server 2019
15 3 (0.075%) Data ONTAP
Processes & Methodologies
1 1,160 (29.04%) Agile
2 780 (19.53%) Analytics
3 725 (18.15%) Problem-Solving
4 422 (10.57%) Project Management
5 413 (10.34%) Software Engineering
6 409 (10.24%) Digital Marketing
7 397 (9.94%) DevOps
8 393 (9.84%) Data Analysis
9 383 (9.59%) Mentoring
10 363 (9.09%) Visualisation
11 327 (8.19%) Business Intelligence
12 304 (7.61%) CI/CD
13 298 (7.46%) Scrum
14 288 (7.21%) Data Science
15 272 (6.81%) Computer Science
15 272 (6.81%) TDD
16 254 (6.36%) Test Automation
17 231 (5.78%) Continuous Integration
18 226 (5.66%) ETL
19 219 (5.48%) Coaching
Programming Languages
1 896 (22.43%) Python
2 855 (21.41%) SQL
3 524 (13.12%) Java
4 485 (12.14%) JavaScript
5 397 (9.94%) R
6 266 (6.66%) TypeScript
7 196 (4.91%) C#
8 148 (3.71%) PHP
9 138 (3.46%) Go
10 108 (2.70%) Scala
11 90 (2.25%) T-SQL
12 88 (2.20%) Kotlin
13 86 (2.15%) C++
14 66 (1.65%) C
14 66 (1.65%) PowerShell
15 63 (1.58%) Bash
16 40 (1.00%) Perl
17 33 (0.83%) Clojure
18 31 (0.78%) Groovy
19 30 (0.75%) Ruby
Qualifications
1 627 (15.70%) Degree
2 116 (2.90%) Master's Degree
3 110 (2.75%) Computer Science Degree
4 30 (0.75%) ITIL Certification
5 22 (0.55%) PhD
6 21 (0.53%) Security Cleared
7 19 (0.48%) AWS Certification
7 19 (0.48%) RHCE
7 19 (0.48%) SC Cleared
8 18 (0.45%) Cisco Certification
8 18 (0.45%) Numerate Degree
9 17 (0.43%) CISSP
10 16 (0.40%) Microsoft Certification
11 13 (0.33%) MBA
12 12 (0.30%) CCNP
12 12 (0.30%) MCP
13 9 (0.23%) JNCIP
14 8 (0.20%) CCNA
14 8 (0.20%) GCIH
15 7 (0.18%) CompTIA Security+
Quality Assurance & Compliance
1 224 (5.61%) QA
2 115 (2.88%) Data Quality
3 87 (2.18%) Actionable Recommendations
4 63 (1.58%) SLA
5 56 (1.40%) Accessibility
6 49 (1.23%) GDPR
7 33 (0.83%) PMO
8 23 (0.58%) ISO/IEC 27001
9 14 (0.35%) GMP
10 13 (0.33%) ISO 9001
11 9 (0.23%) NIST
12 7 (0.18%) Cyber Essentials
12 7 (0.18%) Dodd-Frank
12 7 (0.18%) EMIR
12 7 (0.18%) ISAE 3402
12 7 (0.18%) MiFID
13 4 (0.10%) COBIT
14 2 (0.050%) Cyber Essentials PLUS
14 2 (0.050%) Good Clinical Practice
14 2 (0.050%) GxP
System Software
1 394 (9.86%) Docker
2 110 (2.75%) Active Directory
3 41 (1.03%) VMware Infrastructure
4 30 (0.75%) vSphere
5 19 (0.48%) Apache ZooKeeper
6 18 (0.45%) HDFS
7 17 (0.43%) GlusterFS
8 11 (0.28%) Terminal Services
9 10 (0.25%) XenApp
10 9 (0.23%) XenDesktop
11 7 (0.18%) DFS Replication
11 7 (0.18%) Hyper-V
12 5 (0.13%) zsh
13 4 (0.10%) Apache Flume
13 4 (0.10%) Virtual Desktop
14 2 (0.050%) Firmware
14 2 (0.050%) Microsoft App-V
15 1 (0.025%) KVM
15 1 (0.025%) Virtual Machines
15 1 (0.025%) VMware ESXi
Systems Management
1 283 (7.09%) Kubernetes
2 151 (3.78%) Terraform
3 79 (1.98%) Ansible
4 65 (1.63%) Grafana
5 43 (1.08%) Prometheus
6 34 (0.85%) Puppet
7 32 (0.80%) Microsoft Intune
8 26 (0.65%) SCCM
9 22 (0.55%) Kibana
10 18 (0.45%) Hadoop YARN
10 18 (0.45%) Oozie
11 17 (0.43%) Packer
12 14 (0.35%) Graphite
12 14 (0.35%) Jamf Pro
12 14 (0.35%) StatsD
13 12 (0.30%) logstash
14 11 (0.28%) Nagios
15 10 (0.25%) Single Sign-On
16 8 (0.20%) Active Directory Federation Services
16 8 (0.20%) Opsgenie
Vendors
1 694 (17.38%) Google
2 513 (12.84%) Microsoft
3 290 (7.26%) Adobe
4 120 (3.00%) Facebook
5 91 (2.28%) Salesforce.com
6 83 (2.08%) Twitter
7 75 (1.88%) Marin
8 73 (1.83%) Cisco
9 71 (1.78%) Instagram
10 70 (1.75%) Oracle
11 58 (1.45%) TikTok
12 49 (1.23%) Alteryx
13 47 (1.18%) VMware
14 46 (1.15%) Apple
15 37 (0.93%) Sony
16 33 (0.83%) F5
16 33 (0.83%) SAP
17 32 (0.80%) Databricks
17 32 (0.80%) ServiceNow
18 30 (0.75%) PagerDuty