Advertising
UK

The table below looks at the prevalence of the term Advertising in permanent job vacancies. Included is a benchmarking guide to the salaries offered in vacancies that have cited Advertising over the 6 months to 29 November 2023 with a comparison to the same period over the previous 2 years.

6 months to
29 Nov 2023
Same period 2022 Same period 2021
Rank 385 233 240
Rank change year-on-year -152 +7 +79
Permanent jobs citing Advertising 389 2,003 2,031
As % of all permanent jobs advertised in the UK 0.72% 1.59% 1.57%
As % of the General category 1.09% 2.32% 2.63%
Number of salaries quoted 332 1,070 1,086
10th Percentile £32,500 £30,450 £31,250
25th Percentile £42,500 £41,250 £39,000
Median annual salary (50th Percentile) £58,000 £57,500 £52,500
Median % change year-on-year +0.87% +9.52% -4.55%
75th Percentile £75,000 £78,750 £71,250
90th Percentile £94,875 £95,000 £86,250
UK excluding London median annual salary £47,500 £50,000 £47,250
% change year-on-year -5.00% +5.82% -5.50%

All General Skills
UK

Advertising is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for common skills.

Permanent vacancies with a requirement for common skills 35,601 86,161 77,362
As % of all permanent jobs advertised in the UK 65.80% 68.47% 59.94%
Number of salaries quoted 24,969 49,279 47,539
10th Percentile £30,750 £32,500 £31,500
25th Percentile £42,500 £45,000 £42,000
Median annual salary (50th Percentile) £60,000 £60,000 £57,500
Median % change year-on-year - +4.35% +4.55%
75th Percentile £80,000 £82,500 £78,750
90th Percentile £100,000 £100,000 £97,500
UK excluding London median annual salary £50,000 £52,500 £49,000
% change year-on-year -4.76% +7.14% +3.16%

Advertising
Job Vacancy Trend

Job postings citing Advertising as a proportion of all IT jobs advertised.

Job vacancy trend for Advertising in the UK

Advertising
Salary Trend

3-month moving average salary quoted in jobs citing Advertising.

Salary trend for Advertising in the UK

Advertising
Salary Histogram

Salary distribution for jobs citing Advertising over the 6 months to 29 November 2023.

Salary histogram for Advertising in the UK

Advertising
Top 16 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Advertising within the UK over the 6 months to 29 November 2023. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
England -131 362 £59,750 -0.42% 701
London -100 224 £65,250 +0.38% 319
Work from Home -96 171 £59,500 +3.48% 384
UK excluding London -120 147 £47,500 -5.00% 453
North of England +59 50 £47,500 -17.39% 144
South East +7 31 £51,250 -6.82% 106
North West +33 27 £61,250 +2.08% 83
Yorkshire +103 22 £40,317 +46.61% 50
Midlands +46 17 £47,500 -9.52% 52
East of England +64 16 £40,000 - 38
West Midlands +45 15 £40,000 -23.81% 35
Wales -64 15 £50,000 +11.11% 18
South West +13 14 £44,012 -2.20% 78
Scotland +20 4 £61,250 +75.00% 34
North East +40 1 £47,500 +26.67% 18
East Midlands +38 1 £52,500 +25.75% 17

Advertising
Co-occurring Skills and Capabilities by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 11 (2.83%) SharePoint
2 8 (2.06%) SAS
3 7 (1.80%) Apache
4 5 (1.29%) Apache Airflow
5 4 (1.03%) Confluence
5 4 (1.03%) MS Exchange
6 3 (0.77%) CMS
6 3 (0.77%) Umbraco
6 3 (0.77%) WordPress
7 2 (0.51%) MODX
7 2 (0.51%) Site Server
8 1 (0.26%) Apache Spark
8 1 (0.26%) Kentico
Applications
1 27 (6.94%) Microsoft Excel
2 18 (4.63%) Microsoft Office
3 17 (4.37%) Photoshop
4 12 (3.08%) InDesign
5 7 (1.80%) Adobe Illustrator
6 6 (1.54%) Adobe After Effects
6 6 (1.54%) Microsoft PowerPoint
7 4 (1.03%) Adobe Creative Suite
7 4 (1.03%) Adobe Premiere
8 3 (0.77%) Sketch
9 2 (0.51%) MS Visio
9 2 (0.51%) UXPin
9 2 (0.51%) Zeplin
10 1 (0.26%) Adobe XD
10 1 (0.26%) CINEMA 4D
10 1 (0.26%) Final Cut Pro
10 1 (0.26%) Houdini
10 1 (0.26%) Microsoft Project
10 1 (0.26%) Spreadsheet
Business Applications
1 2 (0.51%) NetSuite
1 2 (0.51%) Salesforce CRM
1 2 (0.51%) Shopify
2 1 (0.26%) Adobe Campaign
2 1 (0.26%) Workfront
Cloud Services
1 67 (17.22%) Azure
2 37 (9.51%) AWS
3 35 (9.00%) Power Platform
4 28 (7.20%) Microsoft 365
5 15 (3.86%) SaaS
6 14 (3.60%) Serverless
7 13 (3.34%) Google Ads
7 13 (3.34%) Google Analytics
8 11 (2.83%) Collibra
9 10 (2.57%) GCP
10 9 (2.31%) IaaS
11 7 (1.80%) Entra ID
12 6 (1.54%) Azure DevOps
12 6 (1.54%) PaaS
13 5 (1.29%) Azure AKS
13 5 (1.29%) Facebook Ads
13 5 (1.29%) Figma
13 5 (1.29%) GitHub
13 5 (1.29%) Snowflake
14 4 (1.03%) AWS Lambda
Communications & Networking
1 20 (5.14%) Firewall
2 10 (2.57%) VPN
3 9 (2.31%) SMS
4 7 (1.80%) DNS
4 7 (1.80%) Internet
4 7 (1.80%) LAN
4 7 (1.80%) TCP/IP
5 6 (1.54%) SD-WAN
6 5 (1.29%) BGP
6 5 (1.29%) IPv6
6 5 (1.29%) WAN
7 4 (1.03%) HTTP
7 4 (1.03%) Wireless
8 3 (0.77%) DHCP
8 3 (0.77%) Wi-Fi
9 2 (0.51%) EIGRP
9 2 (0.51%) HTTPS
9 2 (0.51%) Network Security
9 2 (0.51%) OSPF
9 2 (0.51%) SSL
Database & Business Intelligence
1 33 (8.48%) Power BI
2 32 (8.23%) SQL Server
3 14 (3.60%) Relational Database
4 12 (3.08%) Metadata
5 11 (2.83%) Data Warehouse
6 10 (2.57%) Big Data
6 10 (2.57%) SQL Server Reporting Services
6 10 (2.57%) Tableau
7 7 (1.80%) NoSQL
8 6 (1.54%) Ataccama
8 6 (1.54%) PostgreSQL
9 4 (1.03%) DynamoDB
9 4 (1.03%) Looker
9 4 (1.03%) MySQL
10 3 (0.77%) Amazon RDS
10 3 (0.77%) Amazon Redshift
10 3 (0.77%) RDBMS
11 2 (0.51%) Crystal Reports
11 2 (0.51%) MS Access
11 2 (0.51%) OLTP
Development Applications
1 14 (3.60%) Git
2 10 (2.57%) GitLab
3 8 (2.06%) ERwin
3 8 (2.06%) JIRA
4 5 (1.29%) Jenkins
4 5 (1.29%) Serilog
5 3 (0.77%) Bitbucket
5 3 (0.77%) Cucumber
5 3 (0.77%) Robot Framework
5 3 (0.77%) Selenium
5 3 (0.77%) SQL Server Management Studio (SSMS)
6 2 (0.51%) ER Studio
6 2 (0.51%) PowerDesigner
6 2 (0.51%) Subversion
6 2 (0.51%) Toad
6 2 (0.51%) TortoiseSVN
6 2 (0.51%) Visual Studio
7 1 (0.26%) Sonatype Nexus
7 1 (0.26%) Team Foundation Server
7 1 (0.26%) webpack
General
1 131 (33.68%) Social Skills
2 128 (32.90%) Marketing
3 87 (22.37%) Analytical Skills
4 82 (21.08%) Finance
5 40 (10.28%) Inclusion and Diversity
6 28 (7.20%) Retail
7 20 (5.14%) Banking
8 16 (4.11%) Organisational Skills
9 12 (3.08%) Presentation Skills
10 11 (2.83%) Games
10 11 (2.83%) Law
11 8 (2.06%) Brand Awareness
11 8 (2.06%) iGaming
11 8 (2.06%) Public Sector
11 8 (2.06%) Publishing
12 7 (1.80%) Influencing Skills
12 7 (1.80%) Legal
13 4 (1.03%) Prime Brokerage
13 4 (1.03%) Telecoms
14 3 (0.77%) Agriculture
Job Titles
1 76 (19.54%) Senior
2 59 (15.17%) Analyst
3 46 (11.83%) Developer
4 33 (8.48%) Lead
5 24 (6.17%) Consultant
6 17 (4.37%) Architect
7 16 (4.11%) Senior Analyst
8 15 (3.86%) Infrastructure Engineer
9 13 (3.34%) Data Engineer
9 13 (3.34%) Senior Developer
10 12 (3.08%) .NET Developer
10 12 (3.08%) Network Engineer
11 11 (2.83%) Business Analyst
11 11 (2.83%) Designer
12 10 (2.57%) C# Developer
12 10 (2.57%) Data Consultant
12 10 (2.57%) IT Engineer
12 10 (2.57%) Marketing Manager
13 9 (2.31%) CRM Analyst
13 9 (2.31%) Solutions Architect
Libraries, Frameworks & Software Standards
1 33 (8.48%) .NET
2 32 (8.23%) EDI
3 20 (5.14%) HTML
4 15 (3.86%) React
5 13 (3.34%) RESTful
6 11 (2.83%) CSS
7 9 (2.31%) REST
8 8 (2.06%) ASP.NET
8 8 (2.06%) PySpark
9 7 (1.80%) .NET Core
9 7 (1.80%) .NET Framework
9 7 (1.80%) JSON
9 7 (1.80%) Middleware
10 6 (1.54%) Node.js
11 5 (1.29%) AngularJS
11 5 (1.29%) CSS3
11 5 (1.29%) Flask
11 5 (1.29%) Gherkin
11 5 (1.29%) HTML5
11 5 (1.29%) YAML
Miscellaneous
1 40 (10.28%) Social Media
2 34 (8.74%) Self-Motivation
3 11 (2.83%) Marketing Technology
4 10 (2.57%) Digital Media
4 10 (2.57%) Enterprise Software
5 8 (2.06%) Legacy Systems
6 7 (1.80%) Data Structures
6 7 (1.80%) Enterprise Storage
7 6 (1.54%) Greenfield Project
7 6 (1.54%) Over-the-Top Content
8 5 (1.29%) Analytical Mindset
8 5 (1.29%) Blog
8 5 (1.29%) Derivative
8 5 (1.29%) Video Editing
9 4 (1.03%) Driving Licence
9 4 (1.03%) Graphic Design
9 4 (1.03%) Management Information System
9 4 (1.03%) Photography
9 4 (1.03%) Product Ownership
10 3 (0.77%) Onboarding
Operating Systems
1 27 (6.94%) Windows
2 16 (4.11%) Linux
3 9 (2.31%) Windows 10
4 8 (2.06%) Windows Server
5 5 (1.29%) Unix
6 3 (0.77%) Apple iOS
7 2 (0.51%) CentOS
7 2 (0.51%) Ubuntu
8 1 (0.26%) Android
8 1 (0.26%) Data ONTAP
8 1 (0.26%) Mac OS
Processes & Methodologies
1 89 (22.88%) Problem-Solving
2 73 (18.77%) Analytics
3 68 (17.48%) Agile
4 43 (11.05%) Business Intelligence
5 42 (10.80%) Stakeholder Management
6 39 (10.03%) CRM
7 31 (7.97%) Digital Marketing
7 31 (7.97%) SEO
8 30 (7.71%) Project Management
9 26 (6.68%) Continuous Improvement
10 25 (6.43%) Collaborative Working
10 25 (6.43%) Mentoring
10 25 (6.43%) Software Engineering
11 23 (5.91%) Cybersecurity
12 22 (5.66%) Roadmaps
13 21 (5.40%) Data Management
13 21 (5.40%) Information Security
13 21 (5.40%) Strategic Thinking
13 21 (5.40%) User Experience
14 20 (5.14%) DevOps
Programming Languages
1 71 (18.25%) SQL
2 50 (12.85%) Python
3 33 (8.48%) JavaScript
4 31 (7.97%) C#
5 16 (4.11%) PHP
6 13 (3.34%) C++
7 12 (3.08%) TypeScript
8 10 (2.57%) Java
8 10 (2.57%) R
9 9 (2.31%) Shell Script
10 8 (2.06%) Go
11 7 (1.80%) PowerShell
11 7 (1.80%) T-SQL
12 4 (1.03%) Bash
13 2 (0.51%) Perl
13 2 (0.51%) VB.NET
13 2 (0.51%) VBA
14 1 (0.26%) C
14 1 (0.26%) Clojure
14 1 (0.26%) Haskell
Qualifications
1 69 (17.74%) Degree
2 9 (2.31%) CISSP
2 9 (2.31%) Computer Science Degree
3 8 (2.06%) Cisco Certification
3 8 (2.06%) CISM
4 6 (1.54%) CCNP
5 5 (1.29%) Master's Degree
5 5 (1.29%) Microsoft Certification
6 4 (1.03%) Azure Certification
7 3 (0.77%) DBS Check
7 3 (0.77%) ITIL Certification
8 2 (0.51%) CBAP
8 2 (0.51%) CCIE
8 2 (0.51%) CISA
8 2 (0.51%) ISTQB
8 2 (0.51%) MCP
8 2 (0.51%) Security Cleared
8 2 (0.51%) Tableau Certification
9 1 (0.26%) IIBA
9 1 (0.26%) Six Sigma Green Belt
Quality Assurance & Compliance
1 18 (4.63%) ISO/IEC 27001
2 17 (4.37%) Data Quality
3 16 (4.11%) QA
4 14 (3.60%) NIST
5 9 (2.31%) GDPR
6 6 (1.54%) PCI DSS
7 3 (0.77%) Cyber Essentials
7 3 (0.77%) Def Stans
7 3 (0.77%) GRC
8 2 (0.51%) Actionable Recommendations
8 2 (0.51%) COBIT
8 2 (0.51%) Cyber Essentials PLUS
8 2 (0.51%) SLA
9 1 (0.26%) Accessibility
9 1 (0.26%) GLBA
9 1 (0.26%) HIPAA
9 1 (0.26%) MiFID
9 1 (0.26%) NIST 800
9 1 (0.26%) PMO
9 1 (0.26%) Sarbanes-Oxley
System Software
1 31 (7.97%) Docker
2 22 (5.66%) Active Directory
3 12 (3.08%) VMware Infrastructure
4 6 (1.54%) Hyper-V
5 5 (1.29%) Virtual Machines
6 1 (0.26%) VMware ESXi
6 1 (0.26%) vSphere
Systems Management
1 21 (5.40%) Kubernetes
2 10 (2.57%) Microsoft Intune
3 6 (1.54%) Terraform
4 4 (1.03%) Jamf Pro
5 3 (0.77%) Ansible
5 3 (0.77%) SCCM
6 2 (0.51%) cPanel
6 2 (0.51%) SCVMM
7 1 (0.26%) Backup Exec
7 1 (0.26%) CASB
7 1 (0.26%) Cobbler
7 1 (0.26%) Single Sign-On
7 1 (0.26%) vCenter Server
Vendors
1 73 (18.77%) Microsoft
2 29 (7.46%) Google
3 24 (6.17%) Adobe
4 17 (4.37%) VMware
5 16 (4.11%) Cisco
6 14 (3.60%) Informatica
7 9 (2.31%) DoubleClick
7 9 (2.31%) Facebook
7 9 (2.31%) Teradata
8 8 (2.06%) Instagram
9 7 (1.80%) Palo Alto
10 6 (1.54%) Criteo
10 6 (1.54%) Databricks
10 6 (1.54%) HP
10 6 (1.54%) Oracle
10 6 (1.54%) Salesforce
10 6 (1.54%) SAP
11 4 (1.03%) Twitter
12 3 (0.77%) HubSpot
12 3 (0.77%) TikTok