Period
to 24 June 2018

The table below looks at the prevalence of the term Advertising in permanent job vacancies. Included is a benchmarking guide to the salaries offered in vacancies that have cited Advertising over the 6 months to 24 June 2018 with a comparison to the same period over the previous 2 years.

Advertising
UK
6 months to
24 Jun 2018
Same period 2017 Same period 2016
Rank 98 180 201
Rank change year-on-year +82 +21 -18
Permanent jobs citing Advertising 5,739 3,391 3,461
As % of all permanent IT jobs advertised in the UK 3.30% 1.96% 1.72%
As % of the General category 7.98% 4.66% 3.90%
Number of salaries quoted 4,831 3,020 3,229
UK median annual salary £50,000 £45,000 £47,500
Median salary % change year-on-year +11.11% -5.26% +5.56%
10th Percentile £30,000 £27,500 £26,950
90th Percentile £78,750 £75,000 £75,000
UK excluding London median annual salary £45,000 £41,500 £40,000
% change year-on-year +8.43% +3.75% -

Advertising is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for common skills.

All General Skills
UK
Permanent vacancies with a requirement for common skills 71,912 72,778 88,675
As % of all permanent IT jobs advertised in the UK 41.37% 42.05% 44.02%
Number of salaries quoted 55,640 56,965 72,046
UK median annual salary £52,500 £50,000 £50,000
Median salary % change year-on-year +5.00% - -
10th Percentile £29,500 £28,750 £28,250
90th Percentile £86,250 £83,750 £82,500
UK excluding London median annual salary £45,000 £43,000 £43,000
% change year-on-year +4.65% - +1.18%

Advertising
Job Vacancy Trend

Job postings citing Advertising as a percentage of all IT jobs advertised.

Job vacancy trend for Advertising in the UK

Advertising
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Advertising.

Salary trend for Advertising in the UK

Advertising
Salary Histogram

The salary distribution of IT jobs citing Advertising over the 6 months to 24 June 2018.

Salary histogram for Advertising in the UK

Advertising
Top 17 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Advertising within the UK over the 6 months to 24 June 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +84 5,426 £50,000 +5.26% 489
UK excluding London +84 3,104 £45,000 +8.43% 279
London +89 2,451 £57,500 +4.55% 225
North of England +96 1,036 £45,000 +12.50% 93
South East +59 708 £45,000 - 71
North West +103 588 £47,500 +18.75% 61
Midlands +85 533 £42,500 +6.25% 53
East of England +46 356 £47,500 +4.97% 24
West Midlands +105 346 £47,500 +22.58% 35
Yorkshire +48 262 £40,000 -11.11% 23
South West +1 223 £40,000 - 20
North East +31 186 £42,000 +29.23% 9
East Midlands +30 182 £42,500 +6.25% 18
Scotland +63 166 £47,500 +18.75% 11
Wales -22 76 £40,000 - 7
Channel Islands - 5 £72,500 - 1
Northern Ireland +3 1 - -

For the 6 months to 24 June 2018, IT jobs citing Advertising also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads with a requirement for Advertising.

1 2,385 (41.56%) Microsoft
2 1,605 (27.97%) SQL
3 1,402 (24.43%) Finance
4 1,321 (23.02%) Agile Software Development
5 1,261 (21.97%) JavaScript
6 1,206 (21.01%) SQL Server
7 1,128 (19.65%) .NET
8 1,119 (19.50%) C#
9 1,069 (18.63%) Java
10 889 (15.49%) CRM
11 872 (15.19%) PHP
12 870 (15.16%) HTML
13 731 (12.74%) CSS
14 730 (12.72%) Marketing
15 723 (12.60%) Business Intelligence
15 723 (12.60%) MVC
16 703 (12.25%) ERP
17 621 (10.82%) Web Development
18 609 (10.61%) Dynamics CRM
19 556 (9.69%) Degree
20 551 (9.60%) ASP.NET
21 549 (9.57%) TDD
22 523 (9.11%) Git (software)
23 506 (8.82%) Microsoft Azure
24 485 (8.45%) SQL Server Reporting Services
25 475 (8.28%) Dynamics 365
26 471 (8.21%) RESTful
27 464 (8.09%) SQL Server Integration Services
28 457 (7.96%) ASP.NET MVC
29 441 (7.68%) Oracle

Advertising
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 348 (6.06%) SharePoint
2 116 (2.02%) SharePoint 2013
3 108 (1.88%) CMS
4 69 (1.20%) SharePoint 2010
5 57 (0.99%) WordPress
6 52 (0.91%) Sitecore CMS
7 49 (0.85%) Apache Spark
8 45 (0.78%) WebSphere
9 40 (0.70%) EPiServer
10 38 (0.66%) MS Exchange
10 38 (0.66%) SharePoint Server
11 34 (0.59%) Elasticsearch
11 34 (0.59%) Oracle SOA Suite
12 32 (0.56%) Drupal
13 29 (0.51%) Apache
14 28 (0.49%) Confluence
15 25 (0.44%) Umbraco
16 24 (0.42%) Oracle Service Bus
17 22 (0.38%) IIS
17 22 (0.38%) SAS
Applications
1 148 (2.58%) Microsoft Office
2 139 (2.42%) Microsoft Excel
3 61 (1.06%) Photoshop
4 52 (0.91%) Microsoft Project
5 42 (0.73%) Microsoft PowerPoint
6 41 (0.71%) Adobe Illustrator
7 24 (0.42%) InfoPath
8 22 (0.38%) MS Visio
9 18 (0.31%) Adobe Creative Suite
9 18 (0.31%) InDesign
10 13 (0.23%) Adobe After Effects
11 12 (0.21%) Spreadsheet
12 11 (0.19%) Adobe Premiere
13 8 (0.14%) SPSS
14 6 (0.10%) InVision
15 3 (0.052%) Maya
16 2 (0.035%) Acrobat
16 2 (0.035%) EViews
16 2 (0.035%) Mingle
16 2 (0.035%) NUKE
Business Applications
1 609 (10.61%) Dynamics CRM
2 281 (4.90%) NetSuite
3 264 (4.60%) Dynamics AX
4 243 (4.23%) Dynamics NAV
5 142 (2.47%) SAP Business One
6 56 (0.98%) Sage 200
7 45 (0.78%) Eloqua
8 41 (0.71%) Sage X3
9 32 (0.56%) Magento
10 22 (0.38%) Sage 500
11 20 (0.35%) Sage 1000
12 16 (0.28%) JDE OneWorld
13 14 (0.24%) Oracle EBS
13 14 (0.24%) Oracle EBS R12
13 14 (0.24%) Salesforce.com CRM
14 11 (0.19%) Maximo
15 10 (0.17%) Oracle Receivables
16 9 (0.16%) Infor M3
16 9 (0.16%) Oracle General Ledger
16 9 (0.16%) Oracle Payables
Cloud Services
1 506 (8.82%) Microsoft Azure
2 475 (8.28%) Dynamics 365
3 324 (5.65%) Amazon AWS
4 255 (4.44%) Office 365
5 119 (2.07%) Azure Data Factory
6 112 (1.95%) SaaS
7 67 (1.17%) Google Analytics
8 56 (0.98%) npm
9 50 (0.87%) AdWords
10 49 (0.85%) PaaS
11 37 (0.64%) Amazon S3
12 34 (0.59%) Cloud Computing
13 31 (0.54%) Serverless
14 25 (0.44%) Azure Machine Learning
15 24 (0.42%) AWS Lambda
16 23 (0.40%) Amazon EC2
17 19 (0.33%) GitHub
18 18 (0.31%) Amazon CloudWatch
19 17 (0.30%) Amazon EMR
19 17 (0.30%) IaaS
Communications & Networking
1 107 (1.86%) Firewall
2 81 (1.41%) WAN
3 74 (1.29%) Internet
4 73 (1.27%) LAN
5 51 (0.89%) Intranet
6 43 (0.75%) TCP/IP
7 39 (0.68%) DNS
8 38 (0.66%) SAN
9 29 (0.51%) NetScaler
9 29 (0.51%) Skype
9 29 (0.51%) VPN
10 27 (0.47%) HTTP
11 25 (0.44%) MPLS
12 24 (0.42%) DHCP
13 21 (0.37%) Cisco ASA
14 20 (0.35%) Cisco Nexus
14 20 (0.35%) Ethernet
14 20 (0.35%) Wireless
15 19 (0.33%) Wi-Fi
16 18 (0.31%) SNMP
Database & Business Intelligence
1 1,206 (21.01%) SQL Server
2 485 (8.45%) SQL Server Reporting Services
3 464 (8.09%) SQL Server Integration Services
4 401 (6.99%) Power BI
5 360 (6.27%) SQL Server Analysis Services
6 353 (6.15%) NoSQL
7 351 (6.12%) SQL Server 2016
8 277 (4.83%) Data Warehouse
9 244 (4.25%) MySQL
10 140 (2.44%) MongoDB
11 119 (2.07%) Big Data
12 116 (2.02%) Relational Database
13 113 (1.97%) Data Lake
14 100 (1.74%) Azure SQL Database
15 91 (1.59%) SQL Server 2014
16 85 (1.48%) Azure SQL Data Warehouse
17 84 (1.46%) QlikView
18 73 (1.27%) Hadoop
19 69 (1.20%) OLAP
20 67 (1.17%) Oracle Database
Development Applications
1 523 (9.11%) Git (software)
2 128 (2.23%) Selenium
3 114 (1.99%) JIRA
4 108 (1.88%) Visual Studio
5 87 (1.52%) gulp
6 78 (1.36%) Jenkins
7 69 (1.20%) TeamCity
8 65 (1.13%) SQL Server Management Studio (SSMS)
9 60 (1.05%) Team Foundation Server
10 51 (0.89%) Octopus Deploy
11 48 (0.84%) Cucumber
12 44 (0.77%) Mocha
12 44 (0.77%) Protractor
13 41 (0.71%) Bower
13 41 (0.71%) Karma Test Runner
14 40 (0.70%) Sinon.JS
15 35 (0.61%) Maven
15 35 (0.61%) Subversion
16 34 (0.59%) JUnit
17 33 (0.58%) Grunt
General
1 1,402 (24.43%) Finance
2 730 (12.72%) Marketing
3 391 (6.81%) Retail
4 230 (4.01%) Manufacturing
5 224 (3.90%) Banking
6 96 (1.67%) Telecoms
7 65 (1.13%) Games
8 46 (0.80%) Legal
9 40 (0.70%) Publishing
10 39 (0.68%) Front Office
11 26 (0.45%) Back Office
11 26 (0.45%) Investment Banking
12 25 (0.44%) Local Government
13 22 (0.38%) Law
14 19 (0.33%) Pharmaceutical
15 17 (0.30%) Automotive
16 14 (0.24%) Billing
16 14 (0.24%) Electronics
17 10 (0.17%) German Language
17 10 (0.17%) Multimedia
Job Titles
1 2,059 (35.88%) Developer
2 968 (16.87%) Consultant
3 515 (8.97%) Analyst
4 493 (8.59%) .NET Developer
5 351 (6.12%) Java Developer
6 277 (4.83%) Senior Developer
7 276 (4.81%) CRM Consultant
8 252 (4.39%) Dynamics CRM Consultant
9 245 (4.27%) Architect
10 201 (3.50%) Functional Consultant
11 186 (3.24%) Microsoft Consultant
12 179 (3.12%) Administrator
13 178 (3.10%) C# Developer
14 163 (2.84%) Business Analyst
15 159 (2.77%) Project Manager
16 151 (2.63%) PHP Developer
17 146 (2.54%) Microsoft CRM Consultant
18 141 (2.46%) Front End Developer (Client-Side Developer)
19 126 (2.20%) Junior
20 121 (2.11%) CRM Developer
Libraries, Frameworks & Software Standards
1 1,128 (19.65%) .NET
2 870 (15.16%) HTML
3 731 (12.74%) CSS
4 551 (9.60%) ASP.NET
5 471 (8.21%) RESTful
6 457 (7.96%) ASP.NET MVC
7 374 (6.52%) ASP.NET Web API
8 364 (6.34%) AngularJS
9 341 (5.94%) Node.js
10 316 (5.51%) ASP.NET MVC 5
11 310 (5.40%) Spring
12 293 (5.11%) HTML5
13 265 (4.62%) jQuery
14 250 (4.36%) Hibernate
15 229 (3.99%) WCF
16 205 (3.57%) CSS3
17 204 (3.55%) Web Services
18 185 (3.22%) Sass
19 176 (3.07%) React
20 171 (2.98%) XML
Miscellaneous
1 396 (6.90%) Analytical Skills
2 294 (5.12%) Greenfield Project
3 279 (4.86%) User Experience
4 185 (3.22%) Computer Science
5 169 (2.94%) Enterprise Software
6 149 (2.60%) Social Media
7 128 (2.23%) Fintech
8 114 (1.99%) Self-Motivation
9 96 (1.67%) Mobile App
10 71 (1.24%) Management Information System
11 59 (1.03%) Driving Licence
12 54 (0.94%) Algorithms
13 48 (0.84%) Cloud Native
13 48 (0.84%) Replication
14 38 (0.66%) Clustering
14 38 (0.66%) Data Centre
15 36 (0.63%) Data Structures
16 32 (0.56%) Blog
17 29 (0.51%) Digital Media
18 28 (0.49%) Hedge funds
Operating Systems
1 314 (5.47%) Windows
2 310 (5.40%) Linux
3 131 (2.28%) Windows Server
4 100 (1.74%) Unix
5 82 (1.43%) Android
6 71 (1.24%) Windows 7
7 63 (1.10%) Apple iOS
8 50 (0.87%) Windows Server 2008
9 41 (0.71%) Windows Server 2012
10 34 (0.59%) HPUX
11 33 (0.58%) Windows 10
12 32 (0.56%) Windows 8
13 25 (0.44%) Solaris
14 19 (0.33%) Mac OS X
15 17 (0.30%) AIX
16 16 (0.28%) Red Hat Enterprise Linux
17 10 (0.17%) CentOS
18 6 (0.10%) Mac OS
18 6 (0.10%) Mac OS X Server
18 6 (0.10%) Windows XP
Processes & Methodologies
1 1,321 (23.02%) Agile Software Development
2 889 (15.49%) CRM
3 723 (12.60%) Business Intelligence
3 723 (12.60%) MVC
4 703 (12.25%) ERP
5 621 (10.82%) Web Development
6 549 (9.57%) TDD
7 424 (7.39%) Analytics
8 421 (7.34%) Scrum
9 406 (7.07%) Problem-Solving
10 397 (6.92%) Web Application Development
11 388 (6.76%) BDD
12 326 (5.68%) Project Management
13 289 (5.04%) Continuous Integration
14 265 (4.62%) OO
15 264 (4.60%) Stakeholder Management
16 262 (4.57%) E-Commerce
17 257 (4.48%) ETL
17 257 (4.48%) Software Engineering
18 235 (4.09%) DevOps
Programming Languages
1 1,605 (27.97%) SQL
2 1,261 (21.97%) JavaScript
3 1,119 (19.50%) C#
4 1,069 (18.63%) Java
5 872 (15.19%) PHP
6 287 (5.00%) T-SQL
7 269 (4.69%) Ruby
8 236 (4.11%) Python
9 185 (3.22%) C
10 136 (2.37%) Data Analysis Expressions (DAX)
11 88 (1.53%) C++
12 82 (1.43%) Java 8
13 81 (1.41%) PowerShell
14 71 (1.24%) Scala
15 66 (1.15%) VB.NET
16 62 (1.08%) R
16 62 (1.08%) X++
17 45 (0.78%) TypeScript
18 41 (0.71%) ES6
19 40 (0.70%) Bash Shell
Qualifications
1 556 (9.69%) Degree
2 116 (2.02%) Microsoft Certification
3 104 (1.81%) ACCA
4 98 (1.71%) CIMA
5 71 (1.24%) Computer Science Degree
6 53 (0.92%) Cisco Certification
7 47 (0.82%) ITIL Certification
8 40 (0.70%) SAFe Agilist
9 38 (0.66%) CCNA
10 37 (0.64%) Security Cleared
11 36 (0.63%) MCSE
12 35 (0.61%) CCNP
13 27 (0.47%) PMP
13 27 (0.47%) TOGAF Certification
14 26 (0.45%) ISTQB
14 26 (0.45%) PRINCE2 Certification
15 25 (0.44%) PhD
16 24 (0.42%) SC Cleared
17 18 (0.31%) AAT
18 17 (0.30%) PMI Certification
Quality Assurance & Compliance
1 101 (1.76%) QA
2 51 (0.89%) SLA
3 50 (0.87%) GDPR
4 33 (0.58%) Data Quality
5 26 (0.45%) PMO
6 15 (0.26%) ISO/IEC 27001
6 15 (0.26%) MiFID
7 14 (0.24%) PCI DSS
8 12 (0.21%) Dodd-Frank
8 12 (0.21%) EMIR
9 8 (0.14%) ISO 9001
10 6 (0.10%) GCP
10 6 (0.10%) WCAG
11 3 (0.052%) Actionable Recommendations
11 3 (0.052%) COBIT
12 1 (0.017%) GAAP
12 1 (0.017%) IFRS
12 1 (0.017%) ISO 13485
12 1 (0.017%) ISO 22301
12 1 (0.017%) WAI
System Software
1 170 (2.96%) Active Directory
2 134 (2.33%) Docker
3 49 (0.85%) VMware ESXi
4 46 (0.80%) VMware Infrastructure
5 33 (0.58%) HDFS
6 14 (0.24%) Hyper-V
7 8 (0.14%) Virtual Servers
8 6 (0.10%) Virtual Machines
9 4 (0.070%) Firmware
9 4 (0.070%) XenApp
10 3 (0.052%) Microsoft App-V
10 3 (0.052%) XenDesktop
11 2 (0.035%) Apache ZooKeeper
11 2 (0.035%) Oracle RAC
12 1 (0.017%) LXC
12 1 (0.017%) Microsoft Virtual Server
12 1 (0.017%) RACF
12 1 (0.017%) VirtualBox
12 1 (0.017%) vSphere
12 1 (0.017%) XenServer
Systems Management
1 65 (1.13%) Kubernetes
2 51 (0.89%) Ansible
3 39 (0.68%) Puppet
4 32 (0.56%) Opscode Chef
4 32 (0.56%) SCCM
5 28 (0.49%) Terraform
6 17 (0.30%) HP Data Protector
7 15 (0.26%) Single Sign-On
8 14 (0.24%) FortiGate
9 9 (0.16%) Backup Exec
10 7 (0.12%) Grafana
10 7 (0.12%) Kibana
10 7 (0.12%) Nagios
11 5 (0.087%) DameWare
11 5 (0.087%) Docker Swarm
11 5 (0.087%) logstash
11 5 (0.087%) Prometheus
11 5 (0.087%) SCOM
12 3 (0.052%) HP Quality Center
12 3 (0.052%) ZABBIX
Vendors
1 2,385 (41.56%) Microsoft
2 441 (7.68%) Oracle
3 331 (5.77%) Facebook
4 311 (5.42%) Sage
5 272 (4.74%) SAP
6 245 (4.27%) Infor
7 238 (4.15%) Epicor
8 148 (2.58%) Google
9 123 (2.14%) VMware
10 117 (2.04%) Salesforce.com
11 103 (1.79%) Cisco
12 101 (1.76%) Xero
13 87 (1.52%) Sitecore
14 81 (1.41%) Adobe
15 72 (1.25%) Tableau
16 68 (1.18%) IFS
17 67 (1.17%) HP
18 65 (1.13%) Citrix
19 63 (1.10%) Marketo
20 61 (1.06%) Zend