Period
to 4 July 2020

The table below looks at the prevalence of the term Advertising in permanent job vacancies. Included is a benchmarking guide to the salaries offered in vacancies that have cited Advertising over the 6 months to 4 July 2020 with a comparison to the same period over the previous 2 years.

Advertising
UK
6 months to
4 Jul 2020
Same period 2019 Same period 2018
Rank 296 284 100
Rank change year-on-year -12 -184 +81
Permanent jobs citing Advertising 827 1,687 5,838
As % of all permanent jobs advertised in the UK 1.05% 1.15% 3.29%
As % of the General category 2.64% 2.87% 7.63%
Number of salaries quoted 784 1,388 5,740
Median annual salary £54,500 £54,000 £50,000
Median salary % change year-on-year +0.93% +8.00% +11.11%
10th Percentile £30,750 £30,888 £31,250
90th Percentile £82,500 £91,625 £80,000
UK excluding London median annual salary £45,000 £42,500 £45,000
% change year-on-year +5.88% -5.56% +7.14%

Advertising is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for common skills.

All General Skills
UK
Permanent vacancies with a requirement for common skills 31,329 58,729 76,550
As % of all permanent IT jobs advertised in the UK 39.70% 40.00% 43.11%
Number of salaries quoted 23,961 44,293 59,070
Median annual salary £57,500 £55,000 £51,500
Median salary % change year-on-year +4.55% +6.80% +3.00%
10th Percentile £32,500 £30,927 £29,000
90th Percentile £96,250 £90,000 £86,250
UK excluding London median annual salary £48,750 £46,000 £45,000
% change year-on-year +5.98% +2.22% +5.88%

Advertising
Job Vacancy Trend

Job postings citing Advertising as a proportion of all IT jobs advertised.

Job vacancy trend for Advertising in the UK

Advertising
Salary Trend

3-month moving average salary quoted in jobs citing Advertising.

Salary trend for Advertising in the UK

Advertising
Salary Histogram

Salary distribution for jobs citing Advertising over the 6 months to 4 July 2020.

Salary histogram for Advertising in the UK

Advertising
Top 16 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Advertising within the UK over the 6 months to 4 July 2020. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -29 687 £60,000 +9.09% 153
London -62 444 £62,500 +4.17% 60
UK excluding London +110 367 £45,000 +5.88% 102
Wales +30 118 £40,000 - 5
South East +25 89 £50,000 +11.11% 23
East of England +112 45 £62,500 +42.86% 9
Work from Home +46 45 £54,750 +9.50% 16
South West +105 42 £46,250 +15.63% 3
Midlands +69 38 £45,000 +12.50% 23
West Midlands +71 34 £47,500 +5.56% 14
North of England +96 29 £45,000 +7.14% 35
North West +69 21 £47,500 +15.85% 20
Yorkshire +106 8 £30,500 -32.22% 10
Scotland +73 5 £54,000 -22.86% 4
East Midlands +37 4 £45,000 +18.42% 9
Northern Ireland +18 1 - -

For the 6 months to 4 July 2020, IT jobs citing Advertising also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads with a requirement for Advertising.

1 189 (22.85%) Agile Software Development
2 167 (20.19%) SQL
3 166 (20.07%) Marketing
4 165 (19.95%) Finance
5 147 (17.78%) JavaScript
6 140 (16.93%) Python
7 136 (16.44%) Microsoft
7 136 (16.44%) AWS
8 133 (16.08%) Azure
9 110 (13.30%) Degree
10 102 (12.33%) Windows
11 99 (11.97%) Java
12 95 (11.49%) Analytics
13 84 (10.16%) .NET
14 83 (10.04%) Linux
15 79 (9.55%) C#
16 66 (7.98%) HTML
17 65 (7.86%) AngularJS
18 64 (7.74%) React
19 62 (7.50%) Business Intelligence
20 61 (7.38%) Project Management
21 60 (7.26%) Analytical Skills
22 59 (7.13%) Microservices
23 58 (7.01%) DevOps
23 58 (7.01%) Active Directory
23 58 (7.01%) TDD
23 58 (7.01%) VMware
24 57 (6.89%) Google
25 56 (6.77%) CSS
25 56 (6.77%) Node.js

Advertising
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 37 (4.47%) Elasticsearch
2 28 (3.39%) Tomcat
2 28 (3.39%) WebSphere
3 22 (2.66%) CMS
3 22 (2.66%) SharePoint
4 20 (2.42%) Confluence
5 17 (2.06%) MS Exchange
6 15 (1.81%) JBoss
7 11 (1.33%) WebSphere Application Server
7 11 (1.33%) WordPress
8 10 (1.21%) Apache
8 10 (1.21%) Apache Spark
8 10 (1.21%) Skype for Business
9 9 (1.09%) Sitecore CMS
10 7 (0.85%) Appian
11 6 (0.73%) Umbraco
12 5 (0.60%) Exchange Server 2010
13 4 (0.48%) Drupal
13 4 (0.48%) Oracle SOA Suite
14 2 (0.24%) IBM HTTP Server
Applications
1 55 (6.65%) Microsoft Office
2 40 (4.84%) Microsoft Excel
3 26 (3.14%) Microsoft PowerPoint
4 25 (3.02%) Photoshop
5 12 (1.45%) Sketch
6 11 (1.33%) Adobe Illustrator
7 10 (1.21%) Adobe After Effects
8 9 (1.09%) Adobe Premiere
9 8 (0.97%) MS Visio
10 7 (0.85%) InDesign
10 7 (0.85%) InVision
11 6 (0.73%) Microsoft Project
12 5 (0.60%) CINEMA 4D
13 3 (0.36%) Adobe Creative Suite
13 3 (0.36%) Adobe XD
14 2 (0.24%) Chatbot
14 2 (0.24%) EViews
14 2 (0.24%) Flinto
14 2 (0.24%) Stata
14 2 (0.24%) Zeplin
Business Applications
1 9 (1.09%) Dynamics CRM
2 4 (0.48%) NetSuite
3 3 (0.36%) Eloqua
3 3 (0.36%) Shopify
4 2 (0.24%) Oracle EBS
5 1 (0.12%) Carpe Diem
5 1 (0.12%) Dynamics NAV
5 1 (0.12%) Oracle EBS R12
5 1 (0.12%) Payment Gateway
5 1 (0.12%) ProductWriter
5 1 (0.12%) Relativity
5 1 (0.12%) Sage X3
5 1 (0.12%) SAP ERP
5 1 (0.12%) Social Studio
5 1 (0.12%) Sparx Enterprise Architect
5 1 (0.12%) Veritas eDiscovery
Cloud Services
1 136 (16.44%) AWS
2 133 (16.08%) Azure
3 48 (5.80%) Power Platform
4 46 (5.56%) Office 365
5 38 (4.59%) SaaS
6 31 (3.75%) GCP
7 25 (3.02%) Google Analytics
8 12 (1.45%) Azure Active Directory
8 12 (1.45%) Serverless
9 11 (1.33%) AdWords
10 8 (0.97%) Amazon EC2
10 8 (0.97%) OneDrive
11 7 (0.85%) AWS CloudFormation
11 7 (0.85%) AWS Lambda
11 7 (0.85%) IaaS
12 6 (0.73%) PaaS
13 5 (0.60%) Cloud Computing
13 5 (0.60%) Mimecast
14 4 (0.48%) Amazon SQS
14 4 (0.48%) GitHub
Communications & Networking
1 33 (3.99%) DNS
2 24 (2.90%) DHCP
3 21 (2.54%) TCP/IP
4 18 (2.18%) Firewall
5 17 (2.06%) VPN
6 15 (1.81%) LAN
6 15 (1.81%) WAN
7 14 (1.69%) VoIP
8 11 (1.33%) Internet
9 10 (1.21%) Skype
10 8 (0.97%) SSL
11 7 (0.85%) BGP
11 7 (0.85%) OSPF
11 7 (0.85%) SSH
12 6 (0.73%) F5 BIG-IP LTM
12 6 (0.73%) FTP
12 6 (0.73%) HTTP
12 6 (0.73%) Wireless
13 4 (0.48%) RSVP
13 4 (0.48%) SMS
Database & Business Intelligence
1 54 (6.53%) SQL Server
2 48 (5.80%) Power BI
3 44 (5.32%) Data Warehouse
4 40 (4.84%) MongoDB
5 32 (3.87%) Big Data
5 32 (3.87%) SQL Server 2019
6 31 (3.75%) MySQL
7 25 (3.02%) Amazon Redshift
8 21 (2.54%) Relational Database
9 19 (2.30%) BigQuery
10 15 (1.81%) Data Mining
10 15 (1.81%) Snowflake Schema
11 14 (1.69%) NoSQL
12 12 (1.45%) RDBMS
12 12 (1.45%) SQL Server Reporting Services
13 11 (1.33%) Apache Cassandra
14 10 (1.21%) Data Lake
14 10 (1.21%) Looker
14 10 (1.21%) PostgreSQL
15 9 (1.09%) Amazon RDS
Development Applications
1 47 (5.68%) Git (software)
2 37 (4.47%) JIRA
3 21 (2.54%) Selenium
4 18 (2.18%) Jenkins
5 9 (1.09%) Visual Studio
6 7 (0.85%) Cypress.io
7 4 (0.48%) Maven
7 4 (0.48%) webpack
8 3 (0.36%) RStudio
8 3 (0.36%) Subversion
8 3 (0.36%) Team Foundation Server
8 3 (0.36%) TeamCity
9 2 (0.24%) Axure RP
9 2 (0.24%) Cucumber
9 2 (0.24%) GitLab
9 2 (0.24%) Jasmine
9 2 (0.24%) Octopus Deploy
9 2 (0.24%) SoapUI
9 2 (0.24%) SpecFlow
9 2 (0.24%) Zephyr
General
1 166 (20.07%) Marketing
2 165 (19.95%) Finance
3 36 (4.35%) Retail
4 20 (2.42%) Legal
5 18 (2.18%) Publishing
6 16 (1.93%) Electronics
7 15 (1.81%) Games
8 13 (1.57%) Banking
8 13 (1.57%) Law
9 9 (1.09%) Telecoms
10 8 (0.97%) Back Office
10 8 (0.97%) Pharmaceutical
11 6 (0.73%) Automotive
11 6 (0.73%) Public Sector
12 4 (0.48%) Brand Awareness
13 3 (0.36%) French Language
14 2 (0.24%) Front Office
14 2 (0.24%) Investment Banking
14 2 (0.24%) Multimedia
15 1 (0.12%) Billing
Job Titles
1 195 (23.58%) Developer
2 107 (12.94%) Analyst
3 48 (5.80%) .NET Developer
4 45 (5.44%) Senior Developer
5 41 (4.96%) Architect
6 39 (4.72%) Consultant
7 34 (4.11%) Java Developer
8 32 (3.87%) Designer
9 31 (3.75%) Data Engineer
9 31 (3.75%) Project Manager
10 24 (2.90%) Lead Developer
10 24 (2.90%) Software Engineer
11 21 (2.54%) DevOps Engineer
12 19 (2.30%) Administrator
12 19 (2.30%) Junior
12 19 (2.30%) PHP Developer
13 18 (2.18%) Front End Developer (Client-Side Developer)
14 16 (1.93%) Business Analyst
14 16 (1.93%) Cloud Engineer
14 16 (1.93%) Infrastructure Engineer
Libraries, Frameworks & Software Standards
1 84 (10.16%) .NET
2 66 (7.98%) HTML
3 65 (7.86%) AngularJS
4 64 (7.74%) React
5 56 (6.77%) CSS
5 56 (6.77%) Node.js
6 47 (5.68%) ASP.NET
7 40 (4.84%) ASP.NET MVC
8 39 (4.72%) ASP.NET Web API
9 37 (4.47%) .NET Core
9 37 (4.47%) Vue.js
10 33 (3.99%) .NET Framework
11 30 (3.63%) Entity Framework
12 26 (3.14%) Middleware
12 26 (3.14%) Spring
13 24 (2.90%) REST
14 23 (2.78%) HTML5
14 23 (2.78%) Web Services
15 21 (2.54%) Hibernate
16 19 (2.30%) Kafka
Miscellaneous
1 60 (7.26%) Analytical Skills
2 51 (6.17%) User Experience
3 35 (4.23%) Greenfield Project
4 32 (3.87%) Social Media
5 18 (2.18%) Mobile App
6 17 (2.06%) Management Information System
7 11 (1.33%) Enterprise Software
7 11 (1.33%) Self-Motivation
8 9 (1.09%) iSeries
9 7 (0.85%) Data Centre
9 7 (0.85%) Digital Media
9 7 (0.85%) Market Risk
10 6 (0.73%) Algorithms
10 6 (0.73%) Cloud Native
10 6 (0.73%) Data Structures
10 6 (0.73%) Foreign Exchange (FX)
10 6 (0.73%) Marketing Technology
10 6 (0.73%) PKI
11 5 (0.60%) Exotic Derivative
11 5 (0.60%) Virtual Team
Operating Systems
1 102 (12.33%) Windows
2 83 (10.04%) Linux
3 50 (6.05%) Windows Server
4 16 (1.93%) OS/400
4 16 (1.93%) Windows 10
4 16 (1.93%) Windows Server 2012
5 11 (1.33%) Windows Server 2016
6 8 (0.97%) Mac OS
6 8 (0.97%) Unix
7 7 (0.85%) Android
8 6 (0.73%) Apple iOS
8 6 (0.73%) VyOS
9 3 (0.36%) Windows Server 2019
10 2 (0.24%) CentOS
10 2 (0.24%) Red Hat Enterprise Linux
11 1 (0.12%) Embedded Linux
11 1 (0.12%) Mac OS X
11 1 (0.12%) SafeRTOS
11 1 (0.12%) VxWorks
11 1 (0.12%) Windows Server 2008
Processes & Methodologies
1 189 (22.85%) Agile Software Development
2 95 (11.49%) Analytics
3 62 (7.50%) Business Intelligence
4 61 (7.38%) Project Management
5 59 (7.13%) Microservices
6 58 (7.01%) DevOps
6 58 (7.01%) TDD
7 55 (6.65%) Software Engineering
8 53 (6.41%) Stakeholder Management
9 52 (6.29%) MVC
10 51 (6.17%) Scrum
11 50 (6.05%) BDD
11 50 (6.05%) ITIL
12 48 (5.80%) Computer Science
13 45 (5.44%) Coaching
13 45 (5.44%) Digital Marketing
14 44 (5.32%) Problem-Solving
15 43 (5.20%) Fintech
16 40 (4.84%) Kanban
17 38 (4.59%) ETL
Programming Languages
1 167 (20.19%) SQL
2 147 (17.78%) JavaScript
3 140 (16.93%) Python
4 99 (11.97%) Java
5 79 (9.55%) C#
6 42 (5.08%) C++
7 38 (4.59%) TypeScript
8 37 (4.47%) PHP
9 35 (4.23%) PowerShell
10 29 (3.51%) R
11 28 (3.39%) C
12 23 (2.78%) Bash Shell
12 23 (2.78%) Shell Script
13 17 (2.06%) VBA
14 16 (1.93%) Perl
15 15 (1.81%) Scala
16 13 (1.57%) Embedded C
17 11 (1.33%) T-SQL
18 8 (0.97%) ES6
18 8 (0.97%) Go
Qualifications
1 110 (13.30%) Degree
2 16 (1.93%) Security Cleared
3 14 (1.69%) Computer Science Degree
4 13 (1.57%) Master's Degree
5 11 (1.33%) Cisco Certification
5 11 (1.33%) IBM Certification
6 10 (1.21%) CCNA
6 10 (1.21%) PhD
6 10 (1.21%) PMP
7 9 (1.09%) SC Cleared
7 9 (1.09%) VMware Certified Professional (VCP)
8 8 (0.97%) ITIL Certification
8 8 (0.97%) Microsoft Certification
9 7 (0.85%) AWS Certification
9 7 (0.85%) TOGAF Certification
10 6 (0.73%) CBAP
10 6 (0.73%) DBS Check
11 5 (0.60%) CISSP
11 5 (0.60%) DV Cleared
11 5 (0.60%) PRINCE2 Certification
Quality Assurance & Compliance
1 24 (2.90%) SLA
2 19 (2.30%) QA
3 12 (1.45%) GDPR
4 10 (1.21%) ISO/IEC 27001
5 9 (1.09%) Data Quality
6 6 (0.73%) MiFID
7 5 (0.60%) Dodd-Frank
7 5 (0.60%) EMIR
8 4 (0.48%) NIST
8 4 (0.48%) PMO
9 3 (0.36%) Actionable Recommendations
9 3 (0.36%) GxP
9 3 (0.36%) NCSC
10 2 (0.24%) Cyber Essentials
10 2 (0.24%) Cyber Essentials PLUS
10 2 (0.24%) MISRA
10 2 (0.24%) PCI DSS
11 1 (0.12%) HMG Security Policy Framework
11 1 (0.12%) ISO/IEC 27002 (supersedes ISO/IEC 17799)
11 1 (0.12%) MISRA C
System Software
1 58 (7.01%) Active Directory
2 40 (4.84%) VMware Infrastructure
3 35 (4.23%) Docker
4 8 (0.97%) Hyper-V
5 5 (0.60%) VMware ESXi
5 5 (0.60%) XenApp
5 5 (0.60%) XenDesktop
6 4 (0.48%) vSphere
7 3 (0.36%) Firmware
7 3 (0.36%) Virtual Machines
7 3 (0.36%) Virtual Servers
8 1 (0.12%) Apache ZooKeeper
8 1 (0.12%) KVM
8 1 (0.12%) Virtual Desktop
Systems Management
1 28 (3.39%) Kubernetes
2 23 (2.78%) Terraform
3 9 (1.09%) Ansible
4 8 (0.97%) SCCM
5 6 (0.73%) Puppet
5 6 (0.73%) vCenter Server
6 5 (0.60%) NetVault Backup
7 3 (0.36%) Nessus
8 2 (0.24%) EMC NetWorker
8 2 (0.24%) Microsoft Intune
8 2 (0.24%) Prometheus
8 2 (0.24%) SCOM
8 2 (0.24%) Single Sign-On
8 2 (0.24%) WhatsUp Gold
9 1 (0.12%) Computer Incident Response Team
9 1 (0.12%) CSIRT
9 1 (0.12%) Docker Swarm
9 1 (0.12%) Fluentd
9 1 (0.12%) FTK
9 1 (0.12%) Grafana
Vendors
1 136 (16.44%) Microsoft
2 58 (7.01%) VMware
3 57 (6.89%) Google
4 41 (4.96%) IBM
5 30 (3.63%) Adobe
6 29 (3.51%) Tableau
7 18 (2.18%) Oracle
7 18 (2.18%) Salesforce.com
8 15 (1.81%) Avaya
9 14 (1.69%) Facebook
10 13 (1.57%) Cisco
11 12 (1.45%) YouTube
12 11 (1.33%) Citrix
12 11 (1.33%) SAP
13 10 (1.21%) CheckPoint
13 10 (1.21%) Extreme Networks
13 10 (1.21%) F5
14 9 (1.09%) iManage
14 9 (1.09%) Sitecore
14 9 (1.09%) SolarWinds