Period
to 19 August 2017

The table below looks at the prevalence of the term Advertising in permanent job vacancies. Included is a benchmarking guide to the salaries offered in vacancies that have cited Advertising over the 6 months to 19 August 2017 with a comparison to the same period over the previous 2 years.

Advertising
UK
6 months to
19 Aug 2017
Same period 2016 Same period 2015
Rank 182 198 210
Rank change year-on-year +16 +12 -76
Permanent jobs citing Advertising 3417 3356 3545
As % of all permanent IT jobs advertised in the UK 1.93% 1.70% 1.63%
As % of the General category 4.52% 3.94% 3.66%
Number of salaries quoted 3025 3125 2863
UK median annual salary £45,000 £47,500 £45,000
Median salary % change year-on-year -5.26% +5.56% +3.45%
10th Percentile £27,500 £27,500 £26,250
90th Percentile £72,500 £77,500 £70,000
UK excluding London median annual salary £40,000 £40,000 £40,000

Advertising is in the common skills category. The next table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for common skills.

General Skills
UK
Permanent job vacancies with a requirement for common skills 75624 85185 96826
As % of all permanent IT job vacancies advertised in the UK 42.74% 43.20% 44.55%
Number of salaries quoted 56240 69707 76585
UK median annual salary £50,000 £50,000 £50,000
10th Percentile £29,000 £28,500 £28,235
90th Percentile £85,000 £82,500 £81,250
UK excluding London median annual salary £44,000 £43,500 £42,500
% change year-on-year +1.15% +2.35% -

Advertising
Job Vacancy Trend

Job postings citing Advertising as a percentage of all IT jobs advertised.

Job vacancy trend for Advertising in the UK

Advertising
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Advertising.

Salary trend for Advertising in the UK

Advertising
Salary Histogram

The salary distribution of IT jobs citing Advertising over the 6 months to 19 August 2017.

Salary histogram for Advertising in the UK

Advertising
Top 17 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Advertising within the UK over the 6 months to 19 August 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +23 3252 £45,000 -5.26% 479
UK excluding London +84 1936 £40,000 - 315
London -34 1436 £55,000 +4.76% 179
North of England +131 546 £40,000 - 106
South East +93 464 £42,503 +6.26% 106
Midlands +78 317 £39,000 +4.00% 47
North West +70 267 £40,000 - 61
East of England +5 245 £47,100 -5.80% 18
South West +28 220 £40,000 +14.29% 17
Yorkshire +132 210 £45,000 - 33
West Midlands +38 174 £39,000 +11.43% 28
East Midlands +83 141 £39,000 +4.00% 19
Wales -23 88 £40,000 - 1
North East +48 69 £37,500 +7.14% 12
Scotland +52 50 £40,000 +14.29% 18
Northern Ireland -10 6 £50,000 +21.21% 2
Isle of Man - 1 £52,500 -

For the 6 months to 19 August 2017, IT jobs citing Advertising also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads with a requirement for Advertising.

1 1039 (30.41%) Microsoft
2 920 (26.92%) Agile Software Development
3 794 (23.24%) SQL
4 743 (21.74%) JavaScript
5 674 (19.72%) Java
6 644 (18.85%) SQL Server
7 637 (18.64%) Finance
8 634 (18.55%) .NET
8 634 (18.55%) Marketing
9 624 (18.26%) C#
10 612 (17.91%) HTML
11 525 (15.36%) CSS
12 499 (14.60%) MVC
13 484 (14.16%) PHP
14 435 (12.73%) Degree
15 429 (12.55%) TDD
16 394 (11.53%) Web Development
17 360 (10.54%) Git (software)
18 353 (10.33%) ASP.NET
19 338 (9.89%) Scrum
20 308 (9.01%) Business Intelligence
21 306 (8.96%) Windows
22 297 (8.69%) RESTful
23 291 (8.52%) CRM
23 291 (8.52%) AngularJS
24 286 (8.37%) Node.js
25 272 (7.96%) jQuery
26 268 (7.84%) ASP.NET MVC
27 260 (7.61%) BDD
28 254 (7.43%) Project Management

Advertising
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 191 (5.59%) SharePoint
2 147 (4.30%) CMS
3 87 (2.55%) SharePoint 2013
4 67 (1.96%) SharePoint 2010
5 57 (1.67%) Confluence
6 50 (1.46%) WordPress
7 44 (1.29%) MS Exchange
8 42 (1.23%) Sitecore CMS
9 36 (1.05%) Oracle SOA Suite
10 33 (0.97%) Apache Spark
10 33 (0.97%) Oracle Service Bus
10 33 (0.97%) SAS
11 32 (0.94%) WebSphere
12 31 (0.91%) EPiServer
13 28 (0.82%) IIS
14 26 (0.76%) Tomcat
15 24 (0.70%) Skype for Business
16 21 (0.61%) Elasticsearch
16 21 (0.61%) JBoss
17 20 (0.59%) Drupal
Applications
1 148 (4.33%) Microsoft Office
2 133 (3.89%) Microsoft Excel
3 64 (1.87%) Photoshop
4 55 (1.61%) Adobe Illustrator
5 50 (1.46%) Microsoft PowerPoint
6 36 (1.05%) InDesign
7 33 (0.97%) Microsoft Project
8 30 (0.88%) MS Visio
9 24 (0.70%) Adobe Creative Suite
10 23 (0.67%) OmniGraffle
11 15 (0.44%) SPSS
12 5 (0.15%) Acrobat
12 5 (0.15%) Adobe After Effects
13 4 (0.12%) Adobe Premiere
13 4 (0.12%) InfoPath
14 3 (0.088%) CINEMA 4D
15 2 (0.059%) Final Cut Pro
15 2 (0.059%) S-PLUS
15 2 (0.059%) Spreadsheet
16 1 (0.029%) 3ds Max
Business Applications
1 135 (3.95%) Dynamics CRM
2 90 (2.63%) NetSuite
3 87 (2.55%) Dynamics AX
4 70 (2.05%) Dynamics NAV
5 55 (1.61%) Unit4 Business World
6 53 (1.55%) Sage 200
7 49 (1.43%) SAP Business One
8 31 (0.91%) Eloqua
9 25 (0.73%) Sage X3
10 23 (0.67%) Magento
11 13 (0.38%) Oracle EBS
12 11 (0.32%) SessionCam
12 11 (0.32%) Social Studio
13 9 (0.26%) JDE OneWorld
14 6 (0.18%) BPCS
14 6 (0.18%) Infor M3
14 6 (0.18%) Maximo
14 6 (0.18%) Primavera
14 6 (0.18%) SAP S/4HANA
15 5 (0.15%) Dynamics GP
Cloud Services
1 241 (7.05%) Office 365
2 222 (6.50%) Microsoft Azure
3 203 (5.94%) Amazon AWS
4 94 (2.75%) Google Analytics
5 74 (2.17%) SaaS
6 56 (1.64%) Dynamics 365
7 35 (1.02%) Cloud Computing
7 35 (1.02%) GitHub
8 30 (0.88%) AdWords
9 27 (0.79%) Adobe Analytics
10 26 (0.76%) AWS CloudFormation
11 24 (0.70%) Amazon EC2
11 24 (0.70%) Amazon S3
12 22 (0.64%) Amazon CloudWatch
13 20 (0.59%) Virtual Private Cloud
14 17 (0.50%) PaaS
15 16 (0.47%) G Suite
16 15 (0.44%) IaaS
17 14 (0.41%) Amazon SQS
18 13 (0.38%) Google Cloud Platform
Communications & Networking
1 78 (2.28%) Internet
2 69 (2.02%) Firewall
3 49 (1.43%) WAN
4 48 (1.40%) LAN
5 47 (1.38%) TCP/IP
6 36 (1.05%) HTTP
7 35 (1.02%) DNS
8 30 (0.88%) SAN
9 25 (0.73%) VPN
10 24 (0.70%) DHCP
11 23 (0.67%) Skype
12 18 (0.53%) Wi-Fi
13 17 (0.50%) NAS
14 16 (0.47%) VLAN
15 15 (0.44%) VoIP
16 14 (0.41%) IP Telephony
17 13 (0.38%) Intranet
18 12 (0.35%) Cisco ASA
18 12 (0.35%) Network Security
18 12 (0.35%) Unified Communications
Database & Business Intelligence
1 644 (18.85%) SQL Server
2 219 (6.41%) NoSQL
3 203 (5.94%) MySQL
4 200 (5.85%) SQL Server Integration Services
5 191 (5.59%) SQL Server 2016
6 188 (5.50%) SQL Server Reporting Services
7 176 (5.15%) Data Warehouse
8 159 (4.65%) SQL Server Analysis Services
9 130 (3.80%) Big Data
10 102 (2.99%) SQL Server 2014
11 85 (2.49%) MongoDB
11 85 (2.49%) Power BI
12 80 (2.34%) Relational Database
13 44 (1.29%) OLAP
13 44 (1.29%) SQL Server 2012
14 35 (1.02%) SQL Server 2008
15 27 (0.79%) Oracle Database
15 27 (0.79%) PostgreSQL
15 27 (0.79%) RDBMS
16 26 (0.76%) Microsoft Analysis Services
Development Applications
1 360 (10.54%) Git (software)
2 107 (3.13%) JIRA
3 98 (2.87%) Selenium
4 73 (2.14%) Jenkins
4 73 (2.14%) Maven
5 67 (1.96%) Subversion
6 65 (1.90%) JUnit
7 56 (1.64%) Visual Studio
8 55 (1.61%) Team Foundation Server
9 54 (1.58%) gulp
10 45 (1.32%) Mockito
11 44 (1.29%) Jasmine
12 38 (1.11%) Cucumber
13 36 (1.05%) TeamCity
14 33 (0.97%) Karma Test Runner
15 31 (0.91%) WebDriver
16 26 (0.76%) Axure RP
16 26 (0.76%) NUnit
17 25 (0.73%) Mocha
18 23 (0.67%) Protractor
General
1 637 (18.64%) Finance
2 634 (18.55%) Marketing
3 175 (5.12%) Retail
4 160 (4.68%) Games
5 90 (2.63%) Manufacturing
6 75 (2.19%) Banking
7 57 (1.67%) Telecoms
8 46 (1.35%) Automotive
9 45 (1.32%) Back Office
10 42 (1.23%) Publishing
11 41 (1.20%) Legal
12 39 (1.14%) Front Office
13 25 (0.73%) Electronics
13 25 (0.73%) Investment Banking
14 15 (0.44%) Pharmaceutical
15 13 (0.38%) Brand Awareness
15 13 (0.38%) Law
16 12 (0.35%) German Language
17 10 (0.29%) Financial Institution
18 9 (0.26%) French Language
Job Titles
1 1259 (36.85%) Developer
2 411 (12.03%) Analyst
3 296 (8.66%) Consultant
4 293 (8.57%) .NET Developer
5 218 (6.38%) Senior Developer
6 173 (5.06%) Java Developer
7 159 (4.65%) Business Analyst
8 141 (4.13%) Project Manager
9 131 (3.83%) Architect
10 130 (3.80%) PHP Developer
11 108 (3.16%) Front End Developer (Client-Side Developer)
12 107 (3.13%) C# Developer
13 94 (2.75%) Junior
14 91 (2.66%) C# .NET Developer
15 84 (2.46%) Software Developer
16 79 (2.31%) Business Intelligence Developer
17 78 (2.28%) ASP.NET Developer
18 77 (2.25%) C# ASP.NET Developer
19 75 (2.19%) ASP.NET MVC Developer
20 68 (1.99%) Web Developer
Libraries, Frameworks & Software Standards
1 634 (18.55%) .NET
2 612 (17.91%) HTML
3 525 (15.36%) CSS
4 353 (10.33%) ASP.NET
5 297 (8.69%) RESTful
6 291 (8.52%) AngularJS
7 286 (8.37%) Node.js
8 272 (7.96%) jQuery
9 268 (7.84%) ASP.NET MVC
10 244 (7.14%) ASP.NET Web API
11 233 (6.82%) HTML5
12 192 (5.62%) Web Services
13 186 (5.44%) ASP.NET MVC 5
14 172 (5.03%) WCF
15 167 (4.89%) Spring
16 161 (4.71%) .NET Framework
17 151 (4.42%) CSS3
18 143 (4.18%) Entity Framework
19 142 (4.16%) XML
20 129 (3.78%) React
Miscellaneous
1 250 (7.32%) Analytical Skills
2 230 (6.73%) User Experience
3 181 (5.30%) Computer Science
4 152 (4.45%) Social Media
5 133 (3.89%) Enterprise Software
6 128 (3.75%) Greenfield Project
7 67 (1.96%) Mobile App
8 38 (1.11%) Digital Media
9 36 (1.05%) Replication
10 35 (1.02%) Data Centre
10 35 (1.02%) Management Information System
11 32 (0.94%) Algorithms
12 30 (0.88%) Blog
13 29 (0.85%) Clustering
14 23 (0.67%) Fintech
15 21 (0.61%) Foreign Exchange (FX)
16 20 (0.59%) Data Structures
17 19 (0.56%) Cloud Native
18 18 (0.53%) Derivative
19 17 (0.50%) BBC
Operating Systems
1 306 (8.96%) Windows
2 240 (7.02%) Linux
3 141 (4.13%) Windows Server
4 72 (2.11%) Android
5 62 (1.81%) Windows Server 2012
6 58 (1.70%) Apple iOS
7 52 (1.52%) Unix
8 47 (1.38%) Windows 7
9 41 (1.20%) Windows Server 2008
10 38 (1.11%) Windows 10
11 34 (1.00%) Mac OS X
12 28 (0.82%) Windows Server 2003
13 16 (0.47%) Windows 8
14 14 (0.41%) Mac OS
15 12 (0.35%) Solaris
16 7 (0.20%) Windows Mobile
17 6 (0.18%) CentOS
18 5 (0.15%) Windows XP
19 4 (0.12%) Ubuntu
20 3 (0.088%) Red Hat Enterprise Linux
Processes & Methodologies
1 920 (26.92%) Agile Software Development
2 499 (14.60%) MVC
3 429 (12.55%) TDD
4 394 (11.53%) Web Development
5 338 (9.89%) Scrum
6 308 (9.01%) Business Intelligence
7 291 (8.52%) CRM
8 260 (7.61%) BDD
9 254 (7.43%) Project Management
10 244 (7.14%) Analytics
11 220 (6.44%) ERP
12 210 (6.15%) Web Application Development
13 204 (5.97%) Continuous Integration
14 180 (5.27%) SDLC
15 173 (5.06%) Software Engineering
16 168 (4.92%) Front End Development
17 167 (4.89%) E-Commerce
18 158 (4.62%) OO
19 152 (4.45%) Stakeholder Management
20 151 (4.42%) Digital Marketing
Programming Languages
1 794 (23.24%) SQL
2 743 (21.74%) JavaScript
3 674 (19.72%) Java
4 624 (18.26%) C#
5 484 (14.16%) PHP
6 205 (6.00%) Python
7 177 (5.18%) Ruby
8 155 (4.54%) T-SQL
9 81 (2.37%) C
10 79 (2.31%) PowerShell
11 68 (1.99%) Bash Shell
12 64 (1.87%) Scala
13 61 (1.79%) C++
14 42 (1.23%) VB.NET
15 31 (0.91%) VBA
16 28 (0.82%) ES6
17 26 (0.76%) R
18 21 (0.61%) Objective-C
18 21 (0.61%) Perl
19 20 (0.59%) Apple Swift
Qualifications
1 435 (12.73%) Degree
2 112 (3.28%) Computer Science Degree
3 83 (2.43%) Microsoft Certification
4 49 (1.43%) ISEB
5 41 (1.20%) PMP
6 40 (1.17%) MCSE
7 36 (1.05%) MCSA
8 28 (0.82%) ACCA
8 28 (0.82%) Numerate Degree
9 27 (0.79%) Cisco Certification
10 25 (0.73%) CIMA
11 24 (0.70%) ITIL Certification
12 20 (0.59%) CCNA
13 18 (0.53%) CISSP
14 17 (0.50%) Master's Degree
15 16 (0.47%) CISM
15 16 (0.47%) PhD
15 16 (0.47%) PMI Certification
15 16 (0.47%) VMware Certified Professional (VCP)
16 14 (0.41%) Security Cleared
Quality Assurance & Compliance
1 87 (2.55%) QA
2 46 (1.35%) SLA
3 24 (0.70%) ISO/IEC 27001
4 23 (0.67%) PMO
5 22 (0.64%) PCI DSS
6 19 (0.56%) GDPR
7 16 (0.47%) MiFID
8 11 (0.32%) Sarbanes-Oxley
9 9 (0.26%) GCP
10 8 (0.23%) Actionable Recommendations
10 8 (0.23%) Data Quality
10 8 (0.23%) ISO/IEC 27002 (supersedes ISO/IEC 17799)
11 6 (0.18%) Basel II
11 6 (0.18%) EMIR
11 6 (0.18%) IFRS
11 6 (0.18%) IFRS 9
12 4 (0.12%) Dodd-Frank
12 4 (0.12%) ISO 22301
12 4 (0.12%) Solvency II
13 3 (0.088%) BS25999
System Software
1 158 (4.62%) Active Directory
2 100 (2.93%) VMware Infrastructure
3 74 (2.17%) Docker
4 64 (1.87%) Hyper-V
5 22 (0.64%) VMware ESXi
6 13 (0.38%) Terminal Server
6 13 (0.38%) vSphere
7 11 (0.32%) XenApp
8 10 (0.29%) Firmware
9 6 (0.18%) Virtual Machines
10 4 (0.12%) Microsoft App-V
10 4 (0.12%) Oracle RAC
11 3 (0.088%) Microsoft Virtual Server
11 3 (0.088%) Samba
11 3 (0.088%) Virtual Servers
11 3 (0.088%) XenDesktop
12 2 (0.059%) Apache ZooKeeper
12 2 (0.059%) pfSense
12 2 (0.059%) Virtual Desktop
12 2 (0.059%) XenServer
Systems Management
1 65 (1.90%) Puppet
2 44 (1.29%) SCCM
3 37 (1.08%) Ansible
4 30 (0.88%) Opscode Chef
5 15 (0.44%) Kubernetes
6 9 (0.26%) Microsoft Intune
6 9 (0.26%) Terraform
7 8 (0.23%) SCOM
8 6 (0.18%) rkt
8 6 (0.18%) vCenter Server
9 5 (0.15%) MOM
9 5 (0.15%) Salt
10 4 (0.12%) Jamf Pro
10 4 (0.12%) Oracle RMAN
10 4 (0.12%) Plesk
11 3 (0.088%) cPanel
11 3 (0.088%) SCVMM
12 2 (0.059%) FortiGate
12 2 (0.059%) Microsoft Data Protection Manager
12 2 (0.059%) Packer
Vendors
1 1039 (30.41%) Microsoft
2 228 (6.67%) Facebook
3 170 (4.98%) Oracle
4 169 (4.95%) Google
5 156 (4.57%) VMware
6 137 (4.01%) Sage
7 108 (3.16%) Citrix
8 102 (2.99%) Adobe
9 97 (2.84%) SAP
10 84 (2.46%) Cisco
11 82 (2.40%) Salesforce.com
12 78 (2.28%) Infor
13 73 (2.14%) Epicor
14 51 (1.49%) Sitecore
15 39 (1.14%) Tableau
16 37 (1.08%) Zend
17 36 (1.05%) Apple
18 34 (1.00%) Marketo
19 33 (0.97%) IBM
20 30 (0.88%) HP