Period
to 20 April 2018

The table below looks at the prevalence of the term Advertising in permanent job vacancies. Included is a benchmarking guide to the salaries offered in vacancies that have cited Advertising over the 6 months to 20 April 2018 with a comparison to the same period over the previous 2 years.

Advertising
UK
6 months to
20 Apr 2018
Same period 2017 Same period 2016
Rank 77 161 212
Rank change year-on-year +84 +51 -61
Permanent jobs citing Advertising 6,742 3,641 3,441
As % of all permanent IT jobs advertised in the UK 3.80% 2.11% 1.68%
As % of the General category 9.15% 5.09% 3.78%
Number of salaries quoted 5,661 3,240 3,188
UK median annual salary £49,500 £45,000 £47,000
Median salary % change year-on-year +10.00% -4.26% +4.44%
10th Percentile £30,000 £27,500 £26,750
90th Percentile £75,000 £75,000 £73,750
UK excluding London median annual salary £42,500 £42,000 £41,500
% change year-on-year +1.19% +1.20% +3.75%

Advertising is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for common skills.

All General Skills
UK
Permanent vacancies with a requirement for common skills 73,695 71,574 91,014
As % of all permanent IT jobs advertised in the UK 41.52% 41.48% 44.47%
Number of salaries quoted 57,747 57,518 73,857
UK median annual salary £50,000 £50,000 £50,000
10th Percentile £30,000 £28,750 £28,500
90th Percentile £85,000 £85,000 £82,500
UK excluding London median annual salary £45,000 £43,000 £43,000
% change year-on-year +4.65% - +1.18%

Advertising
Job Vacancy Trend

Job postings citing Advertising as a percentage of all IT jobs advertised.

Job vacancy trend for Advertising in the UK

Advertising
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Advertising.

Salary trend for Advertising in the UK

Advertising
Salary Histogram

The salary distribution of IT jobs citing Advertising over the 6 months to 20 April 2018.

Salary histogram for Advertising in the UK

Advertising
Top 17 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Advertising within the UK over the 6 months to 20 April 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +88 6,326 £50,000 +5.26% 537
UK excluding London +85 3,801 £42,500 +1.19% 303
London +84 2,714 £55,000 - 249
North of England +90 1,303 £42,000 +5.00% 93
South East +50 787 £45,000 - 83
North West +99 730 £45,000 +12.50% 59
Midlands +102 628 £42,500 +13.33% 60
East of England +89 467 £49,000 +8.89% 18
West Midlands +91 406 £45,000 +20.00% 28
Yorkshire +63 360 £37,500 -18.92% 21
South West +5 269 £40,000 - 29
Scotland +85 234 £45,000 +12.50% 12
East Midlands +75 219 £35,000 -12.50% 32
North East +30 213 £40,000 +23.08% 13
Wales -7 108 £37,500 -6.25% 8
Channel Islands +6 4 £60,000 +4.35%
Northern Ireland -3 1 £50,000 - 1

For the 6 months to 20 April 2018, IT jobs citing Advertising also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads with a requirement for Advertising.

1 2,757 (40.89%) Microsoft
2 1,762 (26.13%) SQL
3 1,609 (23.87%) Finance
4 1,490 (22.10%) Agile Software Development
5 1,475 (21.88%) Java
6 1,473 (21.85%) JavaScript
7 1,328 (19.70%) SQL Server
8 1,314 (19.49%) C#
9 1,288 (19.10%) .NET
10 1,268 (18.81%) PHP
11 1,042 (15.46%) CRM
12 1,022 (15.16%) HTML
13 887 (13.16%) Web Development
14 869 (12.89%) ERP
15 865 (12.83%) CSS
16 849 (12.59%) MVC
17 791 (11.73%) Business Intelligence
18 747 (11.08%) Marketing
19 704 (10.44%) Dynamics CRM
20 644 (9.55%) ASP.NET
21 638 (9.46%) TDD
22 614 (9.11%) Git (software)
23 613 (9.09%) Degree
24 588 (8.72%) SQL Server Reporting Services
25 575 (8.53%) Dynamics 365
26 542 (8.04%) RESTful
27 527 (7.82%) ASP.NET MVC
28 509 (7.55%) Oracle
29 499 (7.40%) SQL Server Integration Services
30 486 (7.21%) Node.js

Advertising
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 405 (6.01%) SharePoint
2 124 (1.84%) SharePoint 2013
3 121 (1.79%) CMS
4 80 (1.19%) WordPress
5 72 (1.07%) WebSphere
6 60 (0.89%) SharePoint 2010
7 52 (0.77%) MS Exchange
8 50 (0.74%) Apache Spark
9 47 (0.70%) Elasticsearch
10 46 (0.68%) Apache
11 45 (0.67%) Oracle SOA Suite
12 42 (0.62%) Drupal
13 39 (0.58%) Sitecore CMS
14 32 (0.47%) JBoss
14 32 (0.47%) Umbraco
15 30 (0.44%) Oracle Service Bus
15 30 (0.44%) SharePoint Server
16 28 (0.42%) Tomcat
17 27 (0.40%) WebLogic
18 26 (0.39%) Confluence
Applications
1 191 (2.83%) Microsoft Office
2 148 (2.20%) Microsoft Excel
3 55 (0.82%) Photoshop
4 54 (0.80%) Microsoft Project
5 43 (0.64%) Microsoft PowerPoint
6 39 (0.58%) Adobe Illustrator
7 25 (0.37%) MS Visio
8 20 (0.30%) Adobe Creative Suite
9 16 (0.24%) InfoPath
9 16 (0.24%) Spreadsheet
10 15 (0.22%) SPSS
11 14 (0.21%) InDesign
12 10 (0.15%) Adobe After Effects
12 10 (0.15%) Adobe Premiere
13 8 (0.12%) InVision
14 2 (0.030%) Acrobat
14 2 (0.030%) FreeHand
14 2 (0.030%) Maya
14 2 (0.030%) NUKE
15 1 (0.015%) 3ds Max
Business Applications
1 704 (10.44%) Dynamics CRM
2 401 (5.95%) Dynamics AX
3 362 (5.37%) NetSuite
4 274 (4.06%) Dynamics NAV
5 147 (2.18%) SAP Business One
6 100 (1.48%) Sage 200
7 66 (0.98%) Sage X3
8 65 (0.96%) Magento
9 44 (0.65%) Oracle EBS
10 42 (0.62%) Oracle EBS R12
11 40 (0.59%) Eloqua
12 35 (0.52%) Unit4 Business World
13 33 (0.49%) Sage 500
14 21 (0.31%) Sage 1000
15 16 (0.24%) Infor M3
16 12 (0.18%) JDE OneWorld
17 11 (0.16%) Maximo
17 11 (0.16%) Salesforce.com CRM
18 10 (0.15%) Infor CloudSuite
18 10 (0.15%) Infor CloudSuite Industrial (formerly SyteLine)
Cloud Services
1 575 (8.53%) Dynamics 365
2 474 (7.03%) Microsoft Azure
3 314 (4.66%) Amazon AWS
4 260 (3.86%) Office 365
5 131 (1.94%) SaaS
6 98 (1.45%) Azure Data Factory
7 73 (1.08%) Google Analytics
8 46 (0.68%) AdWords
8 46 (0.68%) npm
9 42 (0.62%) Amazon S3
10 39 (0.58%) GitHub
11 38 (0.56%) PaaS
12 34 (0.50%) Cloud Computing
12 34 (0.50%) FinancialForce
13 33 (0.49%) Serverless
14 30 (0.44%) Amazon EC2
15 27 (0.40%) AWS Lambda
16 22 (0.33%) Amazon CloudWatch
17 21 (0.31%) AWS CloudFormation
17 21 (0.31%) Virtual Private Cloud
Communications & Networking
1 114 (1.69%) Firewall
2 107 (1.59%) WAN
3 91 (1.35%) LAN
4 82 (1.22%) Internet
5 50 (0.74%) HTTP
6 49 (0.73%) TCP/IP
7 45 (0.67%) Intranet
8 44 (0.65%) DNS
9 36 (0.53%) VPN
10 35 (0.52%) Wi-Fi
11 33 (0.49%) SAN
12 30 (0.44%) DHCP
12 30 (0.44%) Skype
13 28 (0.42%) NetScaler
14 26 (0.39%) MPLS
15 23 (0.34%) Cisco Nexus
16 20 (0.30%) Unified Communications
16 20 (0.30%) WebEx
17 18 (0.27%) Cisco ASA
17 18 (0.27%) Network Security
Database & Business Intelligence
1 1,328 (19.70%) SQL Server
2 588 (8.72%) SQL Server Reporting Services
3 499 (7.40%) SQL Server Integration Services
4 407 (6.04%) SQL Server Analysis Services
5 395 (5.86%) SQL Server 2016
6 391 (5.80%) Power BI
7 358 (5.31%) NoSQL
8 353 (5.24%) MySQL
9 316 (4.69%) Data Warehouse
10 140 (2.08%) Big Data
11 135 (2.00%) SQL Server 2014
12 118 (1.75%) Relational Database
13 115 (1.71%) MongoDB
14 112 (1.66%) Oracle Database
15 100 (1.48%) QlikView
16 91 (1.35%) Data Lake
17 87 (1.29%) Azure SQL Database
17 87 (1.29%) OLAP
18 84 (1.25%) Hadoop
19 76 (1.13%) SQL Server 2012
Development Applications
1 614 (9.11%) Git (software)
2 147 (2.18%) JIRA
3 120 (1.78%) Selenium
4 104 (1.54%) Visual Studio
5 102 (1.51%) Jenkins
6 81 (1.20%) Subversion
7 76 (1.13%) SQL Server Management Studio (SSMS)
8 73 (1.08%) gulp
9 66 (0.98%) Team Foundation Server
10 58 (0.86%) Maven
11 52 (0.77%) TeamCity
12 47 (0.70%) Jasmine
13 46 (0.68%) NUnit
14 40 (0.59%) Gradle
15 39 (0.58%) Cucumber
16 36 (0.53%) webpack
17 33 (0.49%) Grunt
17 33 (0.49%) JUnit
18 31 (0.46%) Mocha
18 31 (0.46%) MSTest
General
1 1,609 (23.87%) Finance
2 747 (11.08%) Marketing
3 434 (6.44%) Retail
4 325 (4.82%) Manufacturing
5 250 (3.71%) Banking
6 76 (1.13%) Games
7 71 (1.05%) Telecoms
8 55 (0.82%) Legal
9 47 (0.70%) Front Office
10 40 (0.59%) Publishing
11 34 (0.50%) Law
12 30 (0.44%) Automotive
13 29 (0.43%) Back Office
14 26 (0.39%) Investment Banking
14 26 (0.39%) Local Government
15 24 (0.36%) Pharmaceutical
16 20 (0.30%) Billing
17 19 (0.28%) Electronics
18 16 (0.24%) Financial Institution
19 15 (0.22%) Multimedia
Job Titles
1 2,579 (38.25%) Developer
2 1,072 (15.90%) Consultant
3 586 (8.69%) Analyst
4 534 (7.92%) .NET Developer
5 391 (5.80%) Java Developer
6 340 (5.04%) Senior Developer
7 266 (3.95%) CRM Consultant
8 243 (3.60%) Dynamics CRM Consultant
9 235 (3.49%) Architect
10 224 (3.32%) PHP Developer
11 209 (3.10%) Project Manager
12 206 (3.06%) Functional Consultant
13 202 (3.00%) Front End Developer (Client-Side Developer)
14 201 (2.98%) Business Analyst
15 200 (2.97%) Microsoft Consultant
16 198 (2.94%) Administrator
17 192 (2.85%) C# Developer
18 162 (2.40%) CRM Developer
19 149 (2.21%) Dynamics CRM Developer
20 144 (2.14%) Microsoft CRM Consultant
Libraries, Frameworks & Software Standards
1 1,288 (19.10%) .NET
2 1,022 (15.16%) HTML
3 865 (12.83%) CSS
4 644 (9.55%) ASP.NET
5 542 (8.04%) RESTful
6 527 (7.82%) ASP.NET MVC
7 486 (7.21%) Node.js
8 437 (6.48%) ASP.NET Web API
9 429 (6.36%) AngularJS
10 373 (5.53%) ASP.NET MVC 5
11 346 (5.13%) Spring
12 344 (5.10%) jQuery
13 312 (4.63%) HTML5
14 295 (4.38%) WCF
15 279 (4.14%) Hibernate
16 242 (3.59%) Web Services
17 231 (3.43%) React
18 229 (3.40%) .NET Framework
19 210 (3.11%) Sass
20 206 (3.06%) CSS3
Miscellaneous
1 446 (6.62%) Analytical Skills
2 337 (5.00%) User Experience
3 336 (4.98%) Greenfield Project
4 238 (3.53%) Computer Science
5 228 (3.38%) Enterprise Software
6 166 (2.46%) Social Media
7 150 (2.22%) Mobile App
8 130 (1.93%) Self-Motivation
9 94 (1.39%) Fintech
10 87 (1.29%) Management Information System
11 65 (0.96%) Replication
12 63 (0.93%) Driving Licence
13 55 (0.82%) Clustering
14 54 (0.80%) Data Centre
15 51 (0.76%) Algorithms
16 47 (0.70%) Blog
17 38 (0.56%) Digital Media
18 33 (0.49%) Linux Command Line
19 32 (0.47%) Data Structures
19 32 (0.47%) Virtual Team
Operating Systems
1 386 (5.73%) Windows
2 360 (5.34%) Linux
3 175 (2.60%) Windows Server
4 128 (1.90%) Android
5 109 (1.62%) Unix
6 95 (1.41%) Apple iOS
7 85 (1.26%) Windows 7
8 52 (0.77%) Windows Server 2008
9 41 (0.61%) Windows Server 2012
10 36 (0.53%) Windows 10
11 35 (0.52%) Windows 8
12 29 (0.43%) HPUX
12 29 (0.43%) Solaris
13 22 (0.33%) CentOS
14 19 (0.28%) AIX
15 15 (0.22%) Mac OS X
16 13 (0.19%) Debian
17 12 (0.18%) Red Hat Enterprise Linux
17 12 (0.18%) Windows Server 2003
18 10 (0.15%) OS/400
Processes & Methodologies
1 1,490 (22.10%) Agile Software Development
2 1,042 (15.46%) CRM
3 887 (13.16%) Web Development
4 869 (12.89%) ERP
5 849 (12.59%) MVC
6 791 (11.73%) Business Intelligence
7 638 (9.46%) TDD
8 485 (7.19%) BDD
9 473 (7.02%) Problem-Solving
10 471 (6.99%) Scrum
11 422 (6.26%) Web Application Development
12 419 (6.21%) Analytics
13 393 (5.83%) Project Management
14 319 (4.73%) OO
15 318 (4.72%) Continuous Integration
16 301 (4.46%) ETL
17 293 (4.35%) Software Engineering
18 291 (4.32%) E-Commerce
19 289 (4.29%) Stakeholder Management
20 272 (4.03%) Front End Development
Programming Languages
1 1,762 (26.13%) SQL
2 1,475 (21.88%) Java
3 1,473 (21.85%) JavaScript
4 1,314 (19.49%) C#
5 1,268 (18.81%) PHP
6 349 (5.18%) Ruby
7 346 (5.13%) T-SQL
8 291 (4.32%) Python
9 198 (2.94%) C
10 117 (1.74%) Data Analysis Expressions (DAX)
11 110 (1.63%) PowerShell
12 91 (1.35%) C++
13 88 (1.31%) X++
14 82 (1.22%) Scala
15 75 (1.11%) VB.NET
16 68 (1.01%) Java 8
17 61 (0.90%) R
18 60 (0.89%) Bash Shell
19 54 (0.80%) TypeScript
20 45 (0.67%) ES6
Qualifications
1 613 (9.09%) Degree
2 159 (2.36%) Microsoft Certification
3 113 (1.68%) ACCA
4 112 (1.66%) CIMA
5 90 (1.33%) Computer Science Degree
6 55 (0.82%) Cisco Certification
6 55 (0.82%) ITIL Certification
7 54 (0.80%) Security Cleared
8 44 (0.65%) CCNA
9 38 (0.56%) PRINCE2 Certification
10 35 (0.52%) ISTQB
10 35 (0.52%) MCSE
10 35 (0.52%) PMP
11 34 (0.50%) SC Cleared
12 31 (0.46%) CCNP
13 23 (0.34%) SAFe Agilist
14 21 (0.31%) PhD
14 21 (0.31%) PMI Certification
14 21 (0.31%) TOGAF Certification
15 18 (0.27%) Master's Degree
Quality Assurance & Compliance
1 118 (1.75%) QA
2 62 (0.92%) GDPR
3 57 (0.85%) SLA
4 38 (0.56%) Data Quality
5 29 (0.43%) PMO
6 23 (0.34%) PCI DSS
7 16 (0.24%) ISO/IEC 27001
8 14 (0.21%) MiFID
9 13 (0.19%) Dodd-Frank
9 13 (0.19%) EMIR
10 5 (0.074%) ISO 9001
11 4 (0.059%) Actionable Recommendations
11 4 (0.059%) ISO/IEC 27002 (supersedes ISO/IEC 17799)
11 4 (0.059%) Sarbanes-Oxley
12 3 (0.044%) WCAG
13 2 (0.030%) GCP
13 2 (0.030%) IFRS
13 2 (0.030%) ISO 22301
13 2 (0.030%) P3O
14 1 (0.015%) IEC 62304
System Software
1 185 (2.74%) Active Directory
2 125 (1.85%) Docker
3 48 (0.71%) VMware ESXi
3 48 (0.71%) VMware Infrastructure
4 28 (0.42%) HDFS
5 16 (0.24%) Hyper-V
6 7 (0.10%) XenApp
7 6 (0.089%) Samba
7 6 (0.089%) vSphere
8 5 (0.074%) Firmware
8 5 (0.074%) Virtual Machines
8 5 (0.074%) XenDesktop
9 4 (0.059%) Terminal Services
9 4 (0.059%) Virtual Servers
10 2 (0.030%) Apache ZooKeeper
10 2 (0.030%) Oracle RAC
11 1 (0.015%) Apache Flume
11 1 (0.015%) LXC
11 1 (0.015%) Virtual Desktop
11 1 (0.015%) VMware NSX
Systems Management
1 64 (0.95%) Kubernetes
2 57 (0.85%) Ansible
3 43 (0.64%) SCCM
4 42 (0.62%) Puppet
5 32 (0.47%) Opscode Chef
6 30 (0.44%) Terraform
7 17 (0.25%) FortiGate
8 15 (0.22%) Single Sign-On
9 12 (0.18%) Nagios
10 10 (0.15%) Backup Exec
10 10 (0.15%) HP Data Protector
11 7 (0.10%) SCOM
12 6 (0.089%) DameWare
13 4 (0.059%) Docker Swarm
13 4 (0.059%) Failover Clustering
13 4 (0.059%) vCenter Server
13 4 (0.059%) WSUS
14 3 (0.044%) HP Quality Center
14 3 (0.044%) Salt
15 2 (0.030%) Rundeck
Vendors
1 2,757 (40.89%) Microsoft
2 509 (7.55%) Oracle
3 424 (6.29%) Sage
4 389 (5.77%) Facebook
5 325 (4.82%) Infor
6 301 (4.46%) SAP
7 296 (4.39%) Epicor
8 195 (2.89%) Salesforce.com
9 177 (2.63%) Google
10 133 (1.97%) Xero
11 120 (1.78%) IFS
11 120 (1.78%) VMware
12 116 (1.72%) Cisco
13 101 (1.50%) Tableau
14 97 (1.44%) Zend
15 88 (1.31%) Sitecore
16 84 (1.25%) JD Edwards
17 81 (1.20%) Adobe
18 74 (1.10%) Citrix
19 71 (1.05%) Twitter