Period
to 10 May 2021

The table below looks at the prevalence of the term Advertising in permanent job vacancies. Included is a benchmarking guide to the salaries offered in vacancies that have cited Advertising over the 6 months to 10 May 2021 with a comparison to the same period over the previous 2 years.

Advertising
UK
6 months to
10 May 2021
Same period 2020 Same period 2019
Rank 278 293 278
Rank change year-on-year +15 -15 -192
Permanent jobs citing Advertising 1,031 1,068 1,775
As % of all permanent jobs advertised in the UK 1.18% 1.07% 1.21%
As % of the General category 2.19% 1.96% 2.15%
Number of salaries quoted 655 968 1,371
10th Percentile £31,250 £30,000 £31,250
25th Percentile £42,500 £41,250 £38,750
Median annual salary (50th Percentile) £55,000 £52,500 £55,000
Median % change year-on-year +4.76% -4.55% +10.00%
75th Percentile £71,250 £68,750 £73,750
90th Percentile £84,500 £84,500 £90,000
UK excluding London median annual salary £47,500 £45,000 £45,000
% change year-on-year +5.56% - -

Advertising is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for common skills.

All General Skills
UK
Permanent vacancies with a requirement for common skills 47,062 54,426 82,609
As % of all permanent IT jobs advertised in the UK 53.64% 54.39% 56.29%
Number of salaries quoted 33,699 42,101 62,811
10th Percentile £31,250 £30,000 £28,250
25th Percentile £41,250 £40,000 £37,500
Median annual salary (50th Percentile) £55,000 £55,000 £52,500
Median % change year-on-year - +4.76% +5.00%
75th Percentile £77,500 £75,000 £71,250
90th Percentile £95,000 £93,750 £87,500
UK excluding London median annual salary £47,500 £47,500 £45,000
% change year-on-year - +5.56% -

Advertising
Job Vacancy Trend

Job postings citing Advertising as a proportion of all IT jobs advertised.

Job vacancy trend for Advertising in the UK

Advertising
Salary Trend

3-month moving average salary quoted in jobs citing Advertising.

Salary trend for Advertising in the UK

Advertising
Salary Histogram

Salary distribution for jobs citing Advertising over the 6 months to 10 May 2021.

Salary histogram for Advertising in the UK

Advertising
Top 17 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Advertising within the UK over the 6 months to 10 May 2021. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +46 925 £55,000 -4.35% 226
London +44 567 £62,500 +4.17% 84
UK excluding London +17 399 £47,500 +5.56% 150
Work from Home -52 162 £60,000 +10.09% 48
South East +108 161 £47,500 -5.00% 25
East of England +43 58 £45,000 -28.00% 20
North of England +26 47 £42,500 -16.67% 54
Wales -29 46 £32,500 -23.53% 7
Midlands +3 38 £57,500 +27.78% 22
West Midlands -9 30 £57,500 +27.78% 17
Scotland +23 27 £19,250 -64.35% 4
North West +34 25 £45,000 -5.26% 21
South West -61 21 £35,325 -20.62% 18
Yorkshire -1 20 £32,500 -43.48% 9
East Midlands +17 8 £84,000 +86.67% 5
North East - 2 £52,500 - 24
Northern Ireland +3 1 £50,000 -

For the 6 months to 10 May 2021, IT jobs citing Advertising also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads with a requirement for Advertising.

1 334 (32.40%) Agile Software Development
2 312 (30.26%) Marketing
3 253 (24.54%) Finance
4 204 (19.79%) SQL
5 186 (18.04%) Social Skills
6 179 (17.36%) JavaScript
7 155 (15.03%) AWS
8 154 (14.94%) Python
9 131 (12.71%) Degree
10 130 (12.61%) Analytics
11 129 (12.51%) Azure
12 123 (11.93%) Java
13 120 (11.64%) HTML
14 111 (10.77%) Microsoft
15 107 (10.38%) DevOps
16 105 (10.18%) SQL Server
17 104 (10.09%) Google
18 103 (9.99%) SDLC
18 103 (9.99%) Problem-Solving
19 99 (9.60%) Social Media
19 99 (9.60%) .NET
20 96 (9.31%) Stakeholder Management
21 91 (8.83%) B2B
22 89 (8.63%) C#
22 89 (8.63%) CSS
22 89 (8.63%) Digital Marketing
23 80 (7.76%) Microservices
24 76 (7.37%) Analytical Skills
25 75 (7.27%) Docker
26 71 (6.89%) Mentoring

Advertising
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 18 (1.75%) CMS
2 17 (1.65%) Elasticsearch
3 15 (1.45%) Apache Airflow
3 15 (1.45%) Apache Spark
4 14 (1.36%) WordPress
5 12 (1.16%) SAS
6 11 (1.07%) Apache Pig
6 11 (1.07%) SharePoint
7 10 (0.97%) Luigi
8 6 (0.58%) Apache
9 5 (0.48%) MS Exchange
10 4 (0.39%) IIS
11 2 (0.19%) Headless CMS
11 2 (0.19%) Tomcat
12 1 (0.097%) Adobe Experience Manager
12 1 (0.097%) Confluence
12 1 (0.097%) Drupal
12 1 (0.097%) nginx
12 1 (0.097%) OpenStack
12 1 (0.097%) Sitecore CMS
Applications
1 40 (3.88%) Microsoft Excel
2 33 (3.20%) Microsoft Office
3 32 (3.10%) Photoshop
4 19 (1.84%) Microsoft PowerPoint
5 16 (1.55%) Microsoft Project
6 13 (1.26%) Adobe Premiere
7 9 (0.87%) Adobe Illustrator
7 9 (0.87%) Sketch
8 8 (0.78%) Adobe Creative Suite
8 8 (0.78%) SPSS
9 7 (0.68%) Adobe After Effects
10 5 (0.48%) MS Visio
11 4 (0.39%) Chatbot
11 4 (0.39%) Figma
11 4 (0.39%) InVision
12 2 (0.19%) Adobe XD
12 2 (0.19%) InDesign
12 2 (0.19%) Marvel
12 2 (0.19%) OrCAD
12 2 (0.19%) Spreadsheet
Business Applications
1 10 (0.97%) FINCAD Analytics
2 8 (0.78%) Magento
3 5 (0.48%) NetSuite
3 5 (0.48%) Social Studio
4 2 (0.19%) Dynamics CRM
5 1 (0.097%) Dynamics GP
Cloud Services
1 155 (15.03%) AWS
2 129 (12.51%) Azure
3 60 (5.82%) SaaS
4 45 (4.36%) Google Analytics
4 45 (4.36%) Power Platform
5 38 (3.69%) GCP
6 29 (2.81%) Datadog
7 26 (2.52%) Microsoft 365
8 25 (2.42%) Serverless
9 23 (2.23%) AWS Lambda
9 23 (2.23%) OpenShift
10 20 (1.94%) Amazon EC2
11 18 (1.75%) Amazon SQS
12 17 (1.65%) npm
13 15 (1.45%) Amazon Cognito
13 15 (1.45%) GitHub
14 14 (1.36%) Amazon S3
15 10 (0.97%) Amazon Kinesis
16 9 (0.87%) Adobe Creative Cloud
17 8 (0.78%) Google Tag Manager
Communications & Networking
1 13 (1.26%) HTTP
2 11 (1.07%) DNS
3 8 (0.78%) DHCP
3 8 (0.78%) Firewall
4 7 (0.68%) TCP/IP
5 6 (0.58%) DAB
5 6 (0.58%) Internet
5 6 (0.58%) SAN
6 4 (0.39%) VoIP
6 4 (0.39%) WAN
7 3 (0.29%) Cisco ASA
7 3 (0.29%) Fibre Channel
7 3 (0.29%) iSCSI
7 3 (0.29%) LAN
7 3 (0.29%) SMS
7 3 (0.29%) VPN
7 3 (0.29%) Wi-Fi
8 2 (0.19%) Intranet
8 2 (0.19%) SSH
8 2 (0.19%) Wireless
Database & Business Intelligence
1 105 (10.18%) SQL Server
2 47 (4.56%) MongoDB
3 41 (3.98%) Tableau
4 40 (3.88%) Power BI
4 40 (3.88%) Relational Database
5 32 (3.10%) Big Data
6 28 (2.72%) MySQL
7 27 (2.62%) SQL Server 2019
8 24 (2.33%) Hadoop
9 21 (2.04%) Amazon DynamoDB
9 21 (2.04%) Apache Cassandra
10 20 (1.94%) PostgreSQL
10 20 (1.94%) SQL Server Reporting Services
11 19 (1.84%) Data Warehouse
12 18 (1.75%) NoSQL
13 17 (1.65%) Amazon RDS
14 16 (1.55%) Data Mining
14 16 (1.55%) SQL Server Integration Services
15 14 (1.36%) Amazon Redshift
15 14 (1.36%) Redis
Development Applications
1 64 (6.21%) Git (software)
2 63 (6.11%) JIRA
3 29 (2.81%) Team Foundation Server
4 22 (2.13%) Visual Studio
5 20 (1.94%) GitLab
5 20 (1.94%) Selenium
6 18 (1.75%) Cucumber
7 16 (1.55%) CircleCI
8 14 (1.36%) Bugzilla
9 12 (1.16%) Grunt
10 10 (0.97%) Octopus Deploy
11 9 (0.87%) REST Assured
11 9 (0.87%) SoapUI
11 9 (0.87%) TeamCity
12 8 (0.78%) Bitbucket
13 7 (0.68%) Bitbucket Server
13 7 (0.68%) Jenkins
14 6 (0.58%) CasperJS
14 6 (0.58%) JBehave
14 6 (0.58%) PhantomJS
General
1 312 (30.26%) Marketing
2 253 (24.54%) Finance
3 186 (18.04%) Social Skills
4 76 (7.37%) Analytical Skills
5 44 (4.27%) Retail
6 41 (3.98%) Legal
7 32 (3.10%) Games
8 31 (3.01%) Banking
9 22 (2.13%) Presentation Skills
10 14 (1.36%) Publishing
10 14 (1.36%) Telecoms
11 13 (1.26%) Pharmaceutical
12 11 (1.07%) Electronics
12 11 (1.07%) Investment Banking
12 11 (1.07%) Multimedia
13 10 (0.97%) Brand Awareness
14 8 (0.78%) Automotive
14 8 (0.78%) Law
14 8 (0.78%) Organisational Skills
15 6 (0.58%) Public Sector
Job Titles
1 256 (24.83%) Developer
2 143 (13.87%) Analyst
3 70 (6.79%) Business Analyst
4 57 (5.53%) Architect
5 52 (5.04%) Senior Developer
6 43 (4.17%) Project Manager
7 42 (4.07%) .NET Developer
8 41 (3.98%) Full Stack Developer
9 38 (3.69%) Marketing Manager
10 35 (3.39%) Technical Analyst
11 33 (3.20%) Solutions Architect
12 32 (3.10%) Consultant
13 31 (3.01%) Java Developer
14 30 (2.91%) Account Manager
14 30 (2.91%) Front End Developer (Client-Side Developer)
14 30 (2.91%) Technical Business Analyst
15 25 (2.42%) Data Engineer
16 23 (2.23%) Sales Account Manager
16 23 (2.23%) Sales Executive
16 23 (2.23%) Sales Manager
Libraries, Frameworks & Software Standards
1 120 (11.64%) HTML
2 99 (9.60%) .NET
3 89 (8.63%) CSS
4 66 (6.40%) Node.js
5 64 (6.21%) HTML5
6 61 (5.92%) AngularJS
7 49 (4.75%) CSS3
8 48 (4.66%) OLE
9 47 (4.56%) ASP.NET
10 45 (4.36%) RESTful
11 44 (4.27%) .NET Core
12 41 (3.98%) Kafka
12 41 (3.98%) REST
13 40 (3.88%) Web Services
14 38 (3.69%) React
15 32 (3.10%) JSON
16 29 (2.81%) Spring Boot
17 28 (2.72%) ASP.NET MVC
18 27 (2.62%) Spring
19 26 (2.52%) Blazor
Miscellaneous
1 99 (9.60%) Social Media
2 50 (4.85%) User Experience
3 45 (4.36%) Virtual Team
4 36 (3.49%) Greenfield Project
5 32 (3.10%) Digital Media
6 31 (3.01%) Blog
7 30 (2.91%) Algorithms
8 20 (1.94%) Cloud Native
9 15 (1.45%) Derivative
10 14 (1.36%) Foreign Exchange (FX)
10 14 (1.36%) Market Risk
11 13 (1.26%) Mobile App
12 12 (1.16%) Data Structures
13 11 (1.07%) Equities
13 11 (1.07%) Photography
14 10 (0.97%) Analytical Mindset
14 10 (0.97%) Enterprise Software
14 10 (0.97%) Podcast
15 9 (0.87%) Exotic Derivative
15 9 (0.87%) Marketing Technology
Operating Systems
1 69 (6.69%) Linux
2 62 (6.01%) Windows
3 23 (2.23%) Android
3 23 (2.23%) Unix
4 18 (1.75%) Windows Server
5 16 (1.55%) Apple iOS
6 10 (0.97%) Windows 10
7 3 (0.29%) CentOS
7 3 (0.29%) Red Hat Enterprise Linux
7 3 (0.29%) Windows 7
7 3 (0.29%) Windows Server 2012
8 1 (0.097%) Mac OS
8 1 (0.097%) Mac OS X
8 1 (0.097%) Windows Server 2016
8 1 (0.097%) Windows Server 2019
Processes & Methodologies
1 334 (32.40%) Agile Software Development
2 130 (12.61%) Analytics
3 107 (10.38%) DevOps
4 103 (9.99%) Problem-Solving
4 103 (9.99%) SDLC
5 96 (9.31%) Stakeholder Management
6 91 (8.83%) B2B
7 89 (8.63%) Digital Marketing
8 80 (7.76%) Microservices
9 71 (6.89%) Mentoring
10 70 (6.79%) Project Management
10 70 (6.79%) Software Engineering
11 66 (6.40%) Business Development
11 66 (6.40%) OO
12 64 (6.21%) TDD
13 61 (5.92%) Data Analysis
14 60 (5.82%) Business Intelligence
15 56 (5.43%) Front End Development
16 55 (5.33%) Test Automation
17 54 (5.24%) E-Commerce
Programming Languages
1 204 (19.79%) SQL
2 179 (17.36%) JavaScript
3 154 (14.94%) Python
4 123 (11.93%) Java
5 89 (8.63%) C#
6 50 (4.85%) TypeScript
7 42 (4.07%) R
8 35 (3.39%) PHP
9 26 (2.52%) Go
10 24 (2.33%) Java 8
11 23 (2.23%) T-SQL
12 18 (1.75%) C++
13 16 (1.55%) Kotlin
14 12 (1.16%) C
15 11 (1.07%) PowerShell
16 9 (0.87%) Bash Shell
16 9 (0.87%) Perl
17 7 (0.68%) Scala
18 6 (0.58%) VB
19 5 (0.48%) Clojure
Qualifications
1 131 (12.71%) Degree
2 21 (2.04%) Master's Degree
3 20 (1.94%) PhD
4 19 (1.84%) Microsoft Certification
5 15 (1.45%) MCSD
6 12 (1.16%) Numerate Degree
7 10 (0.97%) PRINCE2 Certification
7 10 (0.97%) SC Cleared
7 10 (0.97%) Security Cleared
8 9 (0.87%) Computer Science Degree
9 8 (0.78%) ISEB
10 6 (0.58%) DV Cleared
10 6 (0.58%) ISTQB
11 5 (0.48%) ACCA
11 5 (0.48%) CIMA
11 5 (0.48%) ITIL Certification
12 4 (0.39%) Cisco Certification
13 3 (0.29%) MCSE
13 3 (0.29%) PMP
14 2 (0.19%) PMI Certification
Quality Assurance & Compliance
1 40 (3.88%) QA
2 24 (2.33%) SLA
3 20 (1.94%) Data Quality
4 12 (1.16%) EMIR
4 12 (1.16%) MiFID
5 9 (0.87%) Dodd-Frank
5 9 (0.87%) GDPR
6 6 (0.58%) ISO/IEC 27001
7 3 (0.29%) NIST
7 3 (0.29%) Solvency II
8 2 (0.19%) COBIT
8 2 (0.19%) Cyber Essentials
9 1 (0.097%) PMO
System Software
1 75 (7.27%) Docker
2 36 (3.49%) Active Directory
3 8 (0.78%) VMware Infrastructure
4 7 (0.68%) Hyper-V
5 6 (0.58%) HDFS
6 3 (0.29%) Apache Flume
6 3 (0.29%) VMware ESXi
6 3 (0.29%) vSphere
6 3 (0.29%) Xen
7 1 (0.097%) Microsoft App-V
7 1 (0.097%) NFS
Systems Management
1 70 (6.79%) Kubernetes
2 51 (4.95%) Terraform
3 18 (1.75%) Ansible
4 13 (1.26%) SCCM
5 12 (1.16%) Opscode Chef
6 9 (0.87%) Puppet
7 4 (0.39%) Grafana
7 4 (0.39%) Microsoft Intune
7 4 (0.39%) Prometheus
7 4 (0.39%) Single Sign-On
8 3 (0.29%) MOM
8 3 (0.29%) Nessus
9 2 (0.19%) QRadar
9 2 (0.19%) SCOM
9 2 (0.19%) WSUS
10 1 (0.097%) Jamf Pro
Vendors
1 111 (10.77%) Microsoft
2 104 (10.09%) Google
3 40 (3.88%) Adobe
4 34 (3.30%) Facebook
5 24 (2.33%) Salesforce.com
6 23 (2.23%) Oracle
7 18 (1.75%) Instagram
8 14 (1.36%) Twitter
9 13 (1.26%) DoubleClick
9 13 (1.26%) PagerDuty
10 12 (1.16%) SAP
10 12 (1.16%) YouTube
11 11 (1.07%) Alteryx
11 11 (1.07%) VMware
12 10 (0.97%) HP
13 9 (0.87%) Cisco
13 9 (0.87%) Salesforce Marketing Cloud
14 8 (0.78%) Okta
15 7 (0.68%) ServiceNow
16 6 (0.58%) Apple