Advertising
UK

The table below looks at the prevalence of the term Advertising in permanent job vacancies. Included is a benchmarking guide to the salaries offered in vacancies that have cited Advertising over the 6 months to 27 April 2024 with a comparison to the same period over the previous 2 years.

6 months to
27 Apr 2024
Same period 2023 Same period 2022
Rank 285 422 217
Rank change year-on-year +137 -205 +77
Permanent jobs citing Advertising 986 767 2,983
As % of all permanent jobs advertised in the UK 1.01% 0.73% 1.94%
As % of the General category 1.68% 1.07% 3.04%
Number of salaries quoted 673 623 1,365
10th Percentile £23,750 £27,000 £31,350
25th Percentile £32,500 £39,375 £42,500
Median annual salary (50th Percentile) £48,250 £52,500 £55,000
Median % change year-on-year -8.10% -4.55% -
75th Percentile £67,500 £71,250 £76,250
90th Percentile £82,250 £91,250 £90,000
UK excluding London median annual salary £42,500 £45,000 £45,000
% change year-on-year -5.56% - -5.26%

All General Skills
UK

Advertising is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for common skills.

Permanent vacancies with a requirement for common skills 58,670 71,907 98,006
As % of all permanent jobs advertised in the UK 59.84% 68.71% 63.59%
Number of salaries quoted 39,462 38,624 51,085
10th Percentile £27,500 £32,500 £32,500
25th Percentile £36,250 £43,750 £42,500
Median annual salary (50th Percentile) £52,500 £60,000 £60,000
Median % change year-on-year -12.50% - +9.09%
75th Percentile £72,500 £82,500 £80,000
90th Percentile £92,500 £102,500 £97,500
UK excluding London median annual salary £47,500 £52,500 £50,000
% change year-on-year -9.52% +5.00% +5.26%

Advertising
Job Vacancy Trend

Job postings citing Advertising as a proportion of all IT jobs advertised.

Job vacancy trend for Advertising in the UK

Advertising
Salary Trend

3-month moving average salary quoted in jobs citing Advertising.

Salary trend for Advertising in the UK

Advertising
Salary Histogram

Salary distribution for jobs citing Advertising over the 6 months to 27 April 2024.

Salary histogram for Advertising in the UK

Advertising
Top 16 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Advertising within the UK over the 6 months to 27 April 2024. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
England +183 942 £48,500 -11.82% 618
Work from Home +140 540 £49,000 -10.91% 330
UK excluding London +142 534 £42,500 -5.56% 378
London +115 424 £65,000 +8.33% 273
South East +119 209 £49,000 +3.16% 91
North of England +120 114 £42,500 -26.09% 109
North West +62 86 £42,500 -26.09% 65
South West +39 84 £35,000 -25.53% 52
Midlands +61 68 £40,000 -15.79% 73
West Midlands +55 39 £40,000 -25.23% 46
East of England +20 33 £43,500 +52.63% 40
East Midlands +10 28 £34,250 +13.22% 27
Yorkshire +102 17 £36,067 -34.28% 37
Scotland -52 13 £32,500 -16.13% 14
Wales -55 13 £39,000 - 13
North East +8 11 £42,500 - 11

Advertising
Co-occurring Skills and Capabilities by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 24 (2.43%) WordPress
2 21 (2.13%) SharePoint
3 16 (1.62%) CMS
4 15 (1.52%) Microsoft Exchange
5 6 (0.61%) Confluence
5 6 (0.61%) Umbraco
6 3 (0.30%) Joomla!
7 2 (0.20%) Apache Spark
7 2 (0.20%) SAS
8 1 (0.10%) Site Server
Applications
1 71 (7.20%) Microsoft Office
2 53 (5.38%) Microsoft Excel
3 49 (4.97%) Photoshop
4 28 (2.84%) InDesign
5 27 (2.74%) Adobe Illustrator
6 24 (2.43%) Microsoft PowerPoint
7 15 (1.52%) Adobe After Effects
8 14 (1.42%) Adobe Premiere
9 9 (0.91%) Adobe Creative Suite
10 4 (0.41%) 3ds Max
10 4 (0.41%) MS Visio
11 3 (0.30%) Final Cut Pro
11 3 (0.30%) InVision
11 3 (0.30%) ProjectWise
11 3 (0.30%) Sketch
11 3 (0.30%) Spreadsheet
12 2 (0.20%) AutoCAD
12 2 (0.20%) SPSS
13 1 (0.10%) CINEMA 4D
13 1 (0.10%) Microsoft Project
Business Applications
1 9 (0.91%) Shopify
2 3 (0.30%) Dynamics AX
3 2 (0.20%) Dynamics CRM
3 2 (0.20%) Farmplan
3 2 (0.20%) KEYPrime
3 2 (0.20%) Oracle Applications
4 1 (0.10%) Dynamics NAV
4 1 (0.10%) JDE EnterpriseOne
Cloud Services
1 152 (15.42%) Azure
2 57 (5.78%) Microsoft 365
3 47 (4.77%) Power Platform
4 42 (4.26%) Google Analytics
5 38 (3.85%) AWS
5 38 (3.85%) Google Ads
6 24 (2.43%) SaaS
7 20 (2.03%) Microsoft Advertising
8 12 (1.22%) Canva
9 9 (0.91%) Entra ID
9 9 (0.91%) Serverless
10 8 (0.81%) Azure DevOps
10 8 (0.81%) Collibra
10 8 (0.81%) Google Workspace
11 7 (0.71%) MailChimp
12 6 (0.61%) Facebook Ads
13 5 (0.51%) Amazon Cognito
13 5 (0.51%) GCP
13 5 (0.51%) IaaS
13 5 (0.51%) PaaS
Communications & Networking
1 186 (18.86%) Broadband
2 16 (1.62%) Firewall
3 14 (1.42%) LAN
4 13 (1.32%) SAN
5 8 (0.81%) VPN
6 7 (0.71%) WAN
7 6 (0.61%) SMS
7 6 (0.61%) Wi-Fi
8 4 (0.41%) HTTP
9 3 (0.30%) DHCP
9 3 (0.30%) DNS
9 3 (0.30%) Intrusion Detection
10 2 (0.20%) Internet
10 2 (0.20%) Intranet
10 2 (0.20%) MPLS
10 2 (0.20%) SNA
10 2 (0.20%) Unified Communications
10 2 (0.20%) VoIP
10 2 (0.20%) WLAN
11 1 (0.10%) Structured Cabling
Database & Business Intelligence
1 85 (8.62%) SQL Server
2 44 (4.46%) Power BI
3 42 (4.26%) Azure SQL Database
4 22 (2.23%) Tableau
5 17 (1.72%) Looker
6 14 (1.42%) PostgreSQL
7 9 (0.91%) SQL Server Reporting Services
8 6 (0.61%) Data Warehouse
8 6 (0.61%) Relational Database
9 5 (0.51%) Big Data
9 5 (0.51%) DynamoDB
9 5 (0.51%) EDMS
10 4 (0.41%) MySQL
11 3 (0.30%) Elasticsearch
11 3 (0.30%) MongoDB
12 2 (0.20%) BusinessObjects
12 2 (0.20%) Metadata
12 2 (0.20%) NoSQL
12 2 (0.20%) Qlik Sense
12 2 (0.20%) RDBMS
Development Applications
1 14 (1.42%) Git
2 12 (1.22%) JIRA
3 4 (0.41%) Postman
4 3 (0.30%) Android Studio
5 2 (0.20%) GitLab
5 2 (0.20%) Jenkins
5 2 (0.20%) LabVIEW
6 1 (0.10%) Artifactory
6 1 (0.10%) Bitbucket
6 1 (0.10%) Cucumber
6 1 (0.10%) ERwin
6 1 (0.10%) JUnit
6 1 (0.10%) Selenium
6 1 (0.10%) webpack
6 1 (0.10%) WiX
General
1 494 (50.10%) Marketing
2 261 (26.47%) Social Skills
3 147 (14.91%) Analytical Skills
4 119 (12.07%) Finance
5 91 (9.23%) Retail
6 54 (5.48%) German Language
7 52 (5.27%) Organisational Skills
8 39 (3.96%) Inclusion and Diversity
8 39 (3.96%) Presentation Skills
9 33 (3.35%) Manufacturing
10 29 (2.94%) Games
11 25 (2.54%) Legal
12 20 (2.03%) Brand Awareness
13 18 (1.83%) Mandarin Language
14 13 (1.32%) Banking
14 13 (1.32%) Law
15 11 (1.12%) Publishing
16 9 (0.91%) Prime Brokerage
17 6 (0.61%) Aerospace
17 6 (0.61%) Influencing Skills
Job Titles
1 217 (22.01%) Lead
2 137 (13.89%) Developer
3 89 (9.03%) .NET Developer
4 86 (8.72%) Senior
5 71 (7.20%) Analyst
6 53 (5.38%) Graduate
7 43 (4.36%) Designer
8 34 (3.45%) IT Support
9 31 (3.14%) Project Manager
10 29 (2.94%) Infrastructure Engineer
11 26 (2.64%) Architect
12 25 (2.54%) Solutions Architect
13 22 (2.23%) C# Developer
14 21 (2.13%) Software Engineer
15 20 (2.03%) Azure Developer
15 20 (2.03%) C# .NET Developer
16 17 (1.72%) Business Analyst
16 17 (1.72%) Consultant
17 16 (1.62%) Coordinator
17 16 (1.62%) Senior Software Engineer
Libraries, Frameworks & Software Standards
1 101 (10.24%) .NET
2 100 (10.14%) HTML
3 85 (8.62%) HTML5
4 76 (7.71%) CSS
5 65 (6.59%) .NET Core
6 64 (6.49%) CSS3
7 63 (6.39%) ASP.NET
8 62 (6.29%) ASP.NET MVC
8 62 (6.29%) Blazor
9 43 (4.36%) Entity Framework
10 28 (2.84%) React
11 26 (2.64%) EDI
12 24 (2.43%) AngularJS
13 23 (2.33%) RESTful
14 21 (2.13%) ASP.NET Web API
14 21 (2.13%) LINQ
15 10 (1.01%) Node.js
16 7 (0.71%) Spring Boot
17 6 (0.61%) Kafka
17 6 (0.61%) Laravel
Miscellaneous
1 205 (20.79%) Marketing Technology
2 129 (13.08%) Social Media
3 85 (8.62%) Self-Motivation
4 63 (6.39%) Photography
5 61 (6.19%) Analytical Mindset
6 27 (2.74%) Greenfield Project
7 22 (2.23%) Digital Media
7 22 (2.23%) Enterprise Software
8 16 (1.62%) Blog
8 16 (1.62%) Onboarding
9 13 (1.32%) Graphic Design
9 13 (1.32%) Management Information System
10 12 (1.22%) Algorithms
10 12 (1.22%) Driving Licence
10 12 (1.22%) Video Editing
11 10 (1.01%) Derivative
11 10 (1.01%) Product Ownership
12 9 (0.91%) Animation
12 9 (0.91%) Blockchain
12 9 (0.91%) Data Centre
Operating Systems
1 50 (5.07%) Windows
2 21 (2.13%) Windows 10
2 21 (2.13%) Windows Server
3 13 (1.32%) Linux
4 4 (0.41%) Android
4 4 (0.41%) Windows 7
5 3 (0.30%) Ubuntu
6 2 (0.20%) VMS
7 1 (0.10%) Mac OS
7 1 (0.10%) Windows Server 2016
7 1 (0.10%) Windows Server 2019
Processes & Methodologies
1 282 (28.60%) Analytics
2 229 (23.23%) Digital Marketing
3 204 (20.69%) Agile
4 193 (19.57%) Data Strategy
5 188 (19.07%) Business Case
5 188 (19.07%) Use Case
6 187 (18.97%) Process Improvement
7 186 (18.86%) Data Collection
8 185 (18.76%) Matrix Organization
9 184 (18.66%) Regulatory Change
10 104 (10.55%) Full Stack Development
11 95 (9.63%) Problem-Solving
12 88 (8.92%) Project Management
13 62 (6.29%) MVC
14 58 (5.88%) Mathematics
15 56 (5.68%) Pay per click
16 55 (5.58%) Business Intelligence
16 55 (5.58%) Strategic Planning
17 48 (4.87%) TDD
18 43 (4.36%) BDD
Programming Languages
1 102 (10.34%) JavaScript
2 98 (9.94%) C#
2 98 (9.94%) SQL
3 49 (4.97%) Python
4 18 (1.83%) Java
5 17 (1.72%) TypeScript
6 16 (1.62%) PowerShell
7 10 (1.01%) PHP
8 8 (0.81%) R
9 7 (0.71%) C++
9 7 (0.71%) VB
9 7 (0.71%) VB.NET
10 3 (0.30%) Bash
10 3 (0.30%) C
10 3 (0.30%) Go
11 2 (0.20%) Scala
12 1 (0.10%) Google Apps Script
12 1 (0.10%) Rust
12 1 (0.10%) SOQL
12 1 (0.10%) VBA
Qualifications
1 155 (15.72%) Degree
2 59 (5.98%) DBS Check
3 11 (1.12%) Computer Science Degree
4 8 (0.81%) Security Cleared
5 7 (0.71%) ITIL Certification
5 7 (0.71%) Master's Degree
6 6 (0.61%) PMI Certification
7 5 (0.51%) CISM
7 5 (0.51%) CISSP
8 4 (0.41%) CISA
8 4 (0.41%) HNC
8 4 (0.41%) SC Cleared
9 3 (0.30%) CIPD
9 3 (0.30%) PhD
10 2 (0.20%) CCSA
10 2 (0.20%) GIAC
10 2 (0.20%) HND
10 2 (0.20%) Postgraduate
10 2 (0.20%) SANS
11 1 (0.10%) AWS Certification
Quality Assurance & Compliance
1 13 (1.32%) SLA
2 11 (1.12%) Accessibility
2 11 (1.12%) Data Quality
3 9 (0.91%) Actionable Recommendations
4 8 (0.81%) ISO/IEC 27001
5 6 (0.61%) GDPR
6 5 (0.51%) NIST
7 4 (0.41%) Cyber Essentials
7 4 (0.41%) GRC
7 4 (0.41%) ISO 22301
7 4 (0.41%) ISO 9001
7 4 (0.41%) QA
8 3 (0.30%) California Consumer Privacy Act
8 3 (0.30%) COBIT
8 3 (0.30%) PCI DSS
9 2 (0.20%) FISMA
9 2 (0.20%) GLBA
9 2 (0.20%) HIPAA
9 2 (0.20%) Sarbanes-Oxley
10 1 (0.10%) SOC 2
System Software
1 28 (2.84%) Active Directory
2 15 (1.52%) Docker
3 11 (1.12%) VMware Infrastructure
4 8 (0.81%) vSphere
5 6 (0.61%) Hyper-V
6 3 (0.30%) KVM
6 3 (0.30%) Virtual Machines
7 2 (0.20%) Embedded Firmware
7 2 (0.20%) Firmware
7 2 (0.20%) Virtual Desktop
8 1 (0.10%) OpenAM
8 1 (0.10%) VMware ESXi
Systems Management
1 14 (1.42%) Kubernetes
2 11 (1.12%) SCCM
3 10 (1.01%) Terraform
4 7 (0.71%) Microsoft Intune
5 4 (0.41%) WSUS
6 3 (0.30%) Ansible
6 3 (0.30%) EMC NetWorker
6 3 (0.30%) Progress Chef
6 3 (0.30%) Puppet
7 2 (0.20%) CASB
7 2 (0.20%) Jamf Pro
8 1 (0.10%) Grafana
8 1 (0.10%) Istio
8 1 (0.10%) Kibana
8 1 (0.10%) logstash
Vendors
1 219 (22.21%) Microsoft
2 78 (7.91%) Google
3 70 (7.10%) Facebook
4 51 (5.17%) Adobe
5 29 (2.94%) VMware
6 27 (2.74%) YouTube
7 20 (2.03%) Apple
8 18 (1.83%) Instagram
9 12 (1.22%) TikTok
10 9 (0.91%) Twitter
11 8 (0.81%) Alteryx
11 8 (0.81%) Informatica
12 7 (0.71%) Oracle
13 6 (0.61%) EMC
13 6 (0.61%) HubSpot
13 6 (0.61%) Salesforce
13 6 (0.61%) Teradata
14 5 (0.51%) Cisco
14 5 (0.51%) Palo Alto
15 4 (0.41%) NetApp