Period
to 16 February 2020

The table below looks at the prevalence of the term Advertising in permanent job vacancies. Included is a benchmarking guide to the salaries offered in vacancies that have cited Advertising over the 6 months to 16 February 2020 with a comparison to the same period over the previous 2 years.

Advertising
UK
6 months to
16 Feb 2020
Same period 2019 Same period 2018
Rank 288 226 99
Rank change year-on-year -62 -127 +62
Permanent jobs citing Advertising 1,363 2,348 5,705
As % of all permanent IT jobs advertised in the UK 1.11% 1.56% 3.24%
As % of the General category 2.78% 3.81% 7.43%
Number of salaries quoted 1,230 1,835 4,819
UK median annual salary £50,750 £55,000 £47,500
Median salary % change year-on-year -7.73% +15.79% +3.26%
10th Percentile £29,000 £31,250 £28,500
90th Percentile £86,250 £83,750 £73,750
UK excluding London median annual salary £45,000 £45,000 £40,250
% change year-on-year - +11.80% -3.01%

Advertising is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for common skills.

All General Skills
UK
Permanent vacancies with a requirement for common skills 48,982 61,691 76,791
As % of all permanent IT jobs advertised in the UK 40.01% 40.97% 43.62%
Number of salaries quoted 37,155 46,961 59,383
UK median annual salary £55,000 £55,000 £50,000
Median salary % change year-on-year - +10.00% -
10th Percentile £31,250 £30,500 £30,000
90th Percentile £95,000 £90,000 £85,000
UK excluding London median annual salary £47,500 £45,000 £45,000
% change year-on-year +5.56% - +4.65%

Advertising
Job Vacancy Trend

Job postings citing Advertising as a percentage of all IT jobs advertised.

Job vacancy trend for Advertising in the UK

Advertising
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Advertising.

Salary trend for Advertising in the UK

Advertising
Salary Histogram

The salary distribution of IT jobs citing Advertising over the 6 months to 16 February 2020.

Salary histogram for Advertising in the UK

Advertising
Top 15 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Advertising within the UK over the 6 months to 16 February 2020. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -78 1,166 £55,000 - 379
London -72 757 £60,000 +4.35% 145
UK excluding London -43 573 £45,000 - 274
Wales +32 156 £45,000 +12.50% 21
South East -53 144 £50,000 - 67
South West +64 98 £45,000 +5.88% 31
East of England +33 56 £45,000 -20.35% 35
North of England -115 56 £50,500 +14.77% 61
Midlands -21 53 £45,000 -10.00% 40
West Midlands +22 51 £45,000 -10.00% 22
Yorkshire +22 35 £60,000 +50.00% 26
North West -109 21 £42,500 -5.56% 27
Scotland +27 7 £23,500 -80.42% 19
Northern Ireland +16 3 £55,000 +22.22%
East Midlands -18 2 £52,500 -4.55% 18

For the 6 months to 16 February 2020, IT jobs citing Advertising also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads with a requirement for Advertising.

1 358 (26.27%) Agile Software Development
2 299 (21.94%) Finance
3 272 (19.96%) JavaScript
4 270 (19.81%) Degree
5 251 (18.42%) Marketing
6 225 (16.51%) Microsoft
7 188 (13.79%) Azure
8 186 (13.65%) Windows
9 177 (12.99%) HTML
10 171 (12.55%) Python
11 166 (12.18%) SQL
12 161 (11.81%) CSS
13 149 (10.93%) C#
14 148 (10.86%) Java
15 145 (10.64%) AWS
16 144 (10.56%) Analytics
17 142 (10.42%) AngularJS
18 139 (10.20%) Project Management
19 136 (9.98%) .NET
20 134 (9.83%) Linux
20 134 (9.83%) Software Engineering
21 132 (9.68%) Scrum
22 125 (9.17%) Analytical Skills
23 121 (8.88%) SQL Server
24 110 (8.07%) Google
25 109 (8.00%) Stakeholder Management
25 109 (8.00%) Problem-Solving
26 105 (7.70%) Git (software)
27 104 (7.63%) VMware
27 104 (7.63%) Windows Server

Advertising
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 58 (4.26%) CMS
2 53 (3.89%) WebSphere
3 33 (2.42%) Elasticsearch
4 29 (2.13%) MS Exchange
5 28 (2.05%) IBM HTTP Server
6 26 (1.91%) Tomcat
7 23 (1.69%) WordPress
8 22 (1.61%) Drupal
9 19 (1.39%) Apache Spark
9 19 (1.39%) Confluence
10 16 (1.17%) SharePoint
11 15 (1.10%) JBoss
12 14 (1.03%) Skype for Business
13 11 (0.81%) Appian
13 11 (0.81%) Sitecore CMS
14 10 (0.73%) WebSphere Application Server
15 8 (0.59%) Apache
16 6 (0.44%) EPiServer
16 6 (0.44%) Umbraco
17 5 (0.37%) OpenStack
Applications
1 68 (4.99%) Microsoft Excel
2 48 (3.52%) Microsoft Office
3 40 (2.93%) Microsoft PowerPoint
4 33 (2.42%) Photoshop
5 25 (1.83%) Adobe Illustrator
6 24 (1.76%) Microsoft Project
7 21 (1.54%) MS Visio
8 15 (1.10%) InDesign
9 13 (0.95%) Adobe After Effects
9 13 (0.95%) Chatbot
10 12 (0.88%) Adobe Creative Suite
11 10 (0.73%) Sketch
12 6 (0.44%) Adobe Premiere
12 6 (0.44%) OmniGraffle
13 5 (0.37%) Adobe XD
14 4 (0.29%) CINEMA 4D
15 3 (0.22%) InVision
16 2 (0.15%) Spreadsheet
17 1 (0.073%) Final Cut Pro
17 1 (0.073%) OrCAD
Business Applications
1 12 (0.88%) Dynamics CRM
2 6 (0.44%) Shopify
3 4 (0.29%) Eloqua
3 4 (0.29%) Oracle ERP
3 4 (0.29%) Oracle Procure-to-Pay
3 4 (0.29%) Remedy ITSM
4 3 (0.22%) Magento
4 3 (0.22%) Salesforce.com CRM
4 3 (0.22%) Sparx Enterprise Architect
5 2 (0.15%) Dynamics NAV
5 2 (0.15%) Siebel CRM
6 1 (0.073%) Carpe Diem
6 1 (0.073%) Cognos Controller
6 1 (0.073%) Dynamics AX
6 1 (0.073%) NetSuite
6 1 (0.073%) Oracle EBS
6 1 (0.073%) Oracle EBS R12
6 1 (0.073%) SAP Business One
6 1 (0.073%) Social Studio
6 1 (0.073%) WebTrends
Cloud Services
1 188 (13.79%) Azure
2 145 (10.64%) AWS
3 96 (7.04%) Office 365
4 55 (4.04%) SaaS
5 48 (3.52%) Google Analytics
6 46 (3.37%) Power Platform
7 24 (1.76%) GCP
8 17 (1.25%) AWS CloudFormation
9 15 (1.10%) IaaS
10 14 (1.03%) Azure Active Directory
11 13 (0.95%) PaaS
12 11 (0.81%) Google Tag Manager
13 10 (0.73%) GitHub
14 8 (0.59%) AdWords
14 8 (0.59%) Cloud Computing
14 8 (0.59%) Dynamics 365
15 7 (0.51%) Serverless
16 6 (0.44%) Adobe Analytics
16 6 (0.44%) Adobe Creative Cloud
16 6 (0.44%) Azure Data Factory
Communications & Networking
1 48 (3.52%) Firewall
2 43 (3.15%) DNS
3 36 (2.64%) TCP/IP
4 34 (2.49%) HTTP
5 27 (1.98%) DHCP
6 21 (1.54%) LAN
7 19 (1.39%) Internet
8 16 (1.17%) WAN
9 15 (1.10%) Skype
10 14 (1.03%) VoIP
11 13 (0.95%) Wireless
12 12 (0.88%) VPN
13 11 (0.81%) AMQP
13 11 (0.81%) MPLS
14 9 (0.66%) BGP
15 8 (0.59%) OSPF
15 8 (0.59%) SMS
16 7 (0.51%) RS-232
16 7 (0.51%) SAN
16 7 (0.51%) VLAN
Database & Business Intelligence
1 121 (8.88%) SQL Server
2 60 (4.40%) MongoDB
3 53 (3.89%) Big Data
4 50 (3.67%) MySQL
5 46 (3.37%) Power BI
6 39 (2.86%) Data Warehouse
7 33 (2.42%) Relational Database
8 32 (2.35%) NoSQL
9 31 (2.27%) SQL Server 2016
10 22 (1.61%) RavenDB
11 21 (1.54%) SQL Server Integration Services
12 20 (1.47%) SQL Server 2019
13 18 (1.32%) PostgreSQL
14 14 (1.03%) Amazon Redshift
14 14 (1.03%) SQL Server Analysis Services
15 13 (0.95%) RDBMS
16 12 (0.88%) Hadoop
17 11 (0.81%) Snowflake Schema
18 10 (0.73%) SQL Server Reporting Services
19 9 (0.66%) BigQuery
Development Applications
1 105 (7.70%) Git (software)
2 45 (3.30%) JIRA
3 32 (2.35%) Jenkins
4 17 (1.25%) Gradle
5 15 (1.10%) Selenium
6 11 (0.81%) Jasmine
6 11 (0.81%) Karma Test Runner
6 11 (0.81%) Mocha
7 10 (0.73%) JUnit
8 8 (0.59%) Android Studio
8 8 (0.59%) Hudson
8 8 (0.59%) Subversion
9 7 (0.51%) Cucumber
9 7 (0.51%) git-flow
9 7 (0.51%) Maven
9 7 (0.51%) Mockito
9 7 (0.51%) SpecFlow
10 6 (0.44%) Axure RP
10 6 (0.44%) Bitbucket
10 6 (0.44%) Dreamweaver
General
1 299 (21.94%) Finance
2 251 (18.42%) Marketing
3 61 (4.48%) Retail
4 46 (3.37%) Electronics
5 32 (2.35%) Telecoms
6 27 (1.98%) Banking
7 25 (1.83%) Legal
8 22 (1.61%) Games
9 21 (1.54%) Publishing
10 20 (1.47%) Law
11 18 (1.32%) Aerospace
11 18 (1.32%) Automotive
12 12 (0.88%) Danish Language
12 12 (0.88%) Multimedia
13 9 (0.66%) Back Office
13 9 (0.66%) German Language
14 8 (0.59%) French Language
14 8 (0.59%) Public Sector
15 7 (0.51%) Investment Banking
16 6 (0.44%) Pharmaceutical
Job Titles
1 359 (26.34%) Developer
2 129 (9.46%) Analyst
3 91 (6.68%) .NET Developer
4 89 (6.53%) Software Engineer
5 80 (5.87%) Consultant
6 74 (5.43%) Project Manager
7 66 (4.84%) Senior Developer
8 55 (4.04%) Architect
9 54 (3.96%) Java Developer
10 51 (3.74%) Embedded Engineer
11 49 (3.60%) Front End Developer (Client-Side Developer)
12 47 (3.45%) Technical Consultant
13 45 (3.30%) Embedded Software Engineer
14 38 (2.79%) Junior
15 35 (2.57%) Business Analyst
16 34 (2.49%) Full Stack Developer
16 34 (2.49%) IT Manager
17 32 (2.35%) Senior Manager
18 31 (2.27%) Designer
18 31 (2.27%) Infrastructure Engineer
Libraries, Frameworks & Software Standards
1 177 (12.99%) HTML
2 161 (11.81%) CSS
3 142 (10.42%) AngularJS
4 136 (9.98%) .NET
5 97 (7.12%) React
6 91 (6.68%) ASP.NET
7 77 (5.65%) ASP.NET MVC
8 75 (5.50%) Node.js
9 66 (4.84%) HTML5
10 58 (4.26%) CSS3
11 57 (4.18%) ASP.NET Web API
11 57 (4.18%) RESTful
12 53 (3.89%) Web Services
13 45 (3.30%) REST
14 44 (3.23%) Twitter Bootstrap
15 42 (3.08%) .NET Core
16 35 (2.57%) JSON
16 35 (2.57%) Vue.js
17 33 (2.42%) Middleware
18 30 (2.20%) Laravel
Miscellaneous
1 125 (9.17%) Analytical Skills
2 78 (5.72%) User Experience
3 65 (4.77%) Social Media
4 46 (3.37%) Greenfield Project
5 44 (3.23%) Enterprise Software
6 28 (2.05%) iSeries
7 25 (1.83%) Self-Motivation
8 21 (1.54%) Mobile App
9 17 (1.25%) Data Centre
9 17 (1.25%) Digital Media
9 17 (1.25%) Management Information System
10 15 (1.10%) Graphic Design
11 13 (0.95%) Video Editing
12 11 (0.81%) Driving Licence
12 11 (0.81%) Foreign Exchange (FX)
12 11 (0.81%) Market Risk
13 10 (0.73%) Credit Risk
14 9 (0.66%) Equities
14 9 (0.66%) Exotic Derivative
15 8 (0.59%) Derivative
Operating Systems
1 186 (13.65%) Windows
2 134 (9.83%) Linux
3 104 (7.63%) Windows Server
4 40 (2.93%) OS/400
5 24 (1.76%) Windows 10
6 23 (1.69%) Windows Server 2012
7 18 (1.32%) Android
8 15 (1.10%) Apple iOS
9 10 (0.73%) Windows 7
10 9 (0.66%) Unix
11 6 (0.44%) Mac OS X
12 5 (0.37%) Windows Server 2008
13 4 (0.29%) Mac OS
14 3 (0.22%) Embedded Linux
14 3 (0.22%) zOS
15 2 (0.15%) CentOS
15 2 (0.15%) Red Hat Enterprise Linux
15 2 (0.15%) Windows Server 2003
15 2 (0.15%) Windows XP
16 1 (0.073%) FreeNAS
Processes & Methodologies
1 358 (26.27%) Agile Software Development
2 144 (10.56%) Analytics
3 139 (10.20%) Project Management
4 134 (9.83%) Software Engineering
5 132 (9.68%) Scrum
6 109 (8.00%) Problem-Solving
6 109 (8.00%) Stakeholder Management
7 103 (7.56%) ITIL
8 98 (7.19%) Computer Science
9 90 (6.60%) MVC
10 89 (6.53%) TDD
11 85 (6.24%) Web Development
12 81 (5.94%) Fintech
13 80 (5.87%) Digital Marketing
14 75 (5.50%) Business Intelligence
15 71 (5.21%) Web Application Development
16 68 (4.99%) DevOps
17 67 (4.92%) Front End Development
17 67 (4.92%) SDLC
18 64 (4.70%) Mentoring
Programming Languages
1 272 (19.96%) JavaScript
2 171 (12.55%) Python
3 166 (12.18%) SQL
4 149 (10.93%) C#
5 148 (10.86%) Java
6 84 (6.16%) PHP
7 62 (4.55%) C++
8 54 (3.96%) Bash Shell
9 50 (3.67%) C
10 47 (3.45%) TypeScript
11 45 (3.30%) Shell Script
12 43 (3.15%) PowerShell
13 39 (2.86%) Perl
14 29 (2.13%) Embedded C
14 29 (2.13%) ES6
15 27 (1.98%) R
16 22 (1.61%) Groovy
17 19 (1.39%) Scala
18 18 (1.32%) Ruby
19 17 (1.25%) T-SQL
Qualifications
1 270 (19.81%) Degree
2 49 (3.60%) Computer Science Degree
3 41 (3.01%) PMP
4 40 (2.93%) IBM Certification
5 20 (1.47%) Master's Degree
6 16 (1.17%) VMware Certified Professional (VCP)
7 14 (1.03%) Cisco Certification
7 14 (1.03%) PMI Certification
8 12 (0.88%) CISSP
8 12 (0.88%) ITIL Certification
8 12 (0.88%) PhD
9 11 (0.81%) CCNP
10 8 (0.59%) CISM
10 8 (0.59%) PRINCE2 Certification
10 8 (0.59%) Security Cleared
11 7 (0.51%) CCNA
11 7 (0.51%) ITIL Foundation Certificate
12 6 (0.44%) Microsoft Certification
13 5 (0.37%) CISA
13 5 (0.37%) CompTIA Security+
Quality Assurance & Compliance
1 41 (3.01%) GDPR
2 40 (2.93%) QA
3 27 (1.98%) MiFID
4 25 (1.83%) EMIR
5 19 (1.39%) Data Quality
6 18 (1.32%) Solvency II
7 12 (0.88%) ISO/IEC 27001
7 12 (0.88%) SLA
8 11 (0.81%) COBIT
9 10 (0.73%) PMO
10 9 (0.66%) Dodd-Frank
11 7 (0.51%) PCI DSS
12 5 (0.37%) HIPAA
12 5 (0.37%) NCSC
13 4 (0.29%) Actionable Recommendations
14 2 (0.15%) Basel III
14 2 (0.15%) GAAP
14 2 (0.15%) GxP
14 2 (0.15%) IFRS
15 1 (0.073%) ISO 26262
System Software
1 100 (7.34%) Active Directory
2 74 (5.43%) VMware Infrastructure
3 61 (4.48%) Docker
4 17 (1.25%) Hyper-V
5 10 (0.73%) Firmware
6 7 (0.51%) Virtual Servers
7 6 (0.44%) Varnish
7 6 (0.44%) XenApp
8 5 (0.37%) VMware ESXi
8 5 (0.37%) XenDesktop
9 4 (0.29%) Virtual Machines
10 3 (0.22%) Citrix Hypervisor
10 3 (0.22%) Job Entry Subsystem
10 3 (0.22%) RACF
10 3 (0.22%) vSphere
11 2 (0.15%) Apache ZooKeeper
Systems Management
1 37 (2.71%) Kubernetes
2 17 (1.25%) Terraform
3 16 (1.17%) SCCM
4 15 (1.10%) Ansible
5 14 (1.03%) Puppet
6 9 (0.66%) Opscode Chef
7 8 (0.59%) SCOM
8 6 (0.44%) Microsoft Intune
9 4 (0.29%) cPanel
9 4 (0.29%) Docker Swarm
9 4 (0.29%) Prometheus
9 4 (0.29%) vCenter Server
10 3 (0.22%) Grafana
10 3 (0.22%) Graphite
10 3 (0.22%) NetVault Backup
11 2 (0.15%) Norton AntiVirus
11 2 (0.15%) Single Sign-On
11 2 (0.15%) Systems Management Server (SMS)
12 1 (0.073%) Backup Exec
12 1 (0.073%) WSUS
Vendors
1 225 (16.51%) Microsoft
2 110 (8.07%) Google
3 104 (7.63%) VMware
4 62 (4.55%) IBM
5 55 (4.04%) Facebook
6 50 (3.67%) Adobe
7 45 (3.30%) Salesforce.com
8 39 (2.86%) YouTube
9 29 (2.13%) Citrix
9 29 (2.13%) Oracle
10 26 (1.91%) Tableau
11 19 (1.39%) Cisco
12 18 (1.32%) MuleSoft
12 18 (1.32%) Pardot
13 15 (1.10%) Sitecore
14 14 (1.03%) CommVault
15 11 (0.81%) Kofax
16 9 (0.66%) Informatica
16 9 (0.66%) Twitter
17 8 (0.59%) iManage