Period
to 17 January 2022

The table below looks at the prevalence of the term Advertising in permanent job vacancies. Included is a benchmarking guide to the salaries offered in vacancies that have cited Advertising over the 6 months to 17 January 2022 with a comparison to the same period over the previous 2 years.

Advertising
UK
6 months to
17 Jan 2022
Same period 2021 Same period 2020
Rank 222 299 288
Rank change year-on-year +77 -11 -66
Permanent jobs citing Advertising 2,044 641 1,451
As % of all permanent jobs advertised in the UK 1.63% 1.05% 1.15%
As % of the General category 2.74% 2.04% 2.09%
Number of salaries quoted 1,112 514 1,324
10th Percentile £31,250 £32,900 £29,750
25th Percentile £41,250 £42,500 £39,000
Median annual salary (50th Percentile) £55,000 £55,000 £52,500
Median % change year-on-year - +4.76% -4.55%
75th Percentile £75,000 £75,000 £70,000
90th Percentile £87,500 £86,250 £86,250
UK excluding London median annual salary £47,500 £47,500 £45,000
% change year-on-year - +5.56% -

Advertising is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for common skills.

All General Skills
UK
Permanent vacancies with a requirement for common skills 74,691 31,415 69,416
As % of all permanent IT jobs advertised in the UK 59.45% 51.23% 55.01%
Number of salaries quoted 46,204 24,819 53,444
10th Percentile £31,500 £31,767 £28,801
25th Percentile £42,500 £41,250 £37,500
Median annual salary (50th Percentile) £58,875 £55,000 £53,916
Median % change year-on-year +7.05% +2.01% +2.70%
75th Percentile £78,750 £76,250 £73,750
90th Percentile £97,500 £93,750 £92,500
UK excluding London median annual salary £50,000 £47,500 £45,000
% change year-on-year +5.26% +5.56% -

Advertising
Job Vacancy Trend

Job postings citing Advertising as a proportion of all IT jobs advertised.

Job vacancy trend for Advertising in the UK

Advertising
Salary Trend

3-month moving average salary quoted in jobs citing Advertising.

Salary trend for Advertising in the UK

Advertising
Salary Histogram

Salary distribution for jobs citing Advertising over the 6 months to 17 January 2022.

Salary histogram for Advertising in the UK

Advertising
Top 16 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Advertising within the UK over the 6 months to 17 January 2022. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +82 1,793 £57,500 - 300
London +81 1,278 £60,000 -7.69% 133
UK excluding London +15 646 £47,500 - 187
Work from Home +36 418 £52,000 -5.45% 126
South East -7 223 £47,500 -5.00% 45
Wales +21 156 £45,000 +28.57% 15
North of England -58 88 £57,500 +15.00% 38
Midlands -69 63 £50,000 +43.88% 33
North West -42 60 £60,000 +26.32% 21
West Midlands -48 55 £50,000 +27.39% 19
South West -46 47 £45,000 - 22
Scotland -35 38 £59,250 +31.67% 9
East of England -73 37 £52,500 -4.55% 25
Yorkshire -59 20 £37,500 -31.82% 7
North East -17 8 - - 10
East Midlands -60 8 £37,000 +8.82% 14

For the 6 months to 17 January 2022, IT jobs citing Advertising also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads with a requirement for Advertising.

1 730 (35.71%) Agile Software Development
2 500 (24.46%) Social Skills
3 458 (22.41%) Marketing
4 418 (20.45%) SQL
5 407 (19.91%) Finance
6 367 (17.95%) JavaScript
7 341 (16.68%) Problem-Solving
8 291 (14.24%) Microsoft
9 280 (13.70%) Python
10 264 (12.92%) Analytics
11 257 (12.57%) Degree
12 256 (12.52%) Analytical Skills
13 255 (12.48%) Java
14 246 (12.04%) Azure
15 232 (11.35%) HTML
16 224 (10.96%) Google
17 204 (9.98%) DevOps
18 188 (9.20%) AWS
18 188 (9.20%) Scrum
19 184 (9.00%) C#
20 183 (8.95%) TDD
21 182 (8.90%) Retail
22 165 (8.07%) SQL Server
22 165 (8.07%) Mentoring
23 164 (8.02%) Social Media
24 157 (7.68%) Project Management
25 155 (7.58%) Software Engineering
26 153 (7.49%) TypeScript
27 152 (7.44%) React
28 150 (7.34%) Digital Marketing

Advertising
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 83 (4.06%) CMS
2 62 (3.03%) Apache Spark
3 43 (2.10%) Apache
4 30 (1.47%) Elasticsearch
5 27 (1.32%) WordPress
6 22 (1.08%) Appian
6 22 (1.08%) Confluence
7 20 (0.98%) SAS
8 17 (0.83%) IIS
9 16 (0.78%) SharePoint
10 12 (0.59%) Apache Airflow
11 9 (0.44%) Umbraco
12 8 (0.39%) Oracle SOA Suite
12 8 (0.39%) Tomcat
13 5 (0.24%) Luigi
13 5 (0.24%) MS Exchange
14 4 (0.20%) Apache Pig
14 4 (0.20%) WebSphere
15 3 (0.15%) Adobe Experience Manager
15 3 (0.15%) Sitecore CMS
Applications
1 136 (6.65%) Microsoft Excel
2 89 (4.35%) Microsoft Office
3 53 (2.59%) Photoshop
4 44 (2.15%) Microsoft PowerPoint
5 41 (2.01%) Adobe After Effects
6 35 (1.71%) Adobe Premiere
7 25 (1.22%) Adobe Illustrator
8 21 (1.03%) Adobe Creative Suite
8 21 (1.03%) InDesign
9 20 (0.98%) Adobe XD
9 20 (0.98%) MS Visio
10 17 (0.83%) Microsoft Project
11 12 (0.59%) SPSS
12 11 (0.54%) Sketch
13 4 (0.20%) Marvel
13 4 (0.20%) Zeplin
14 3 (0.15%) SOLIDWORKS
15 2 (0.098%) Acrobat
15 2 (0.098%) AutoCAD
15 2 (0.098%) Autodesk Inventor
Business Applications
1 12 (0.59%) Dynamics CRM
2 11 (0.54%) Magento
3 10 (0.49%) NetSuite
4 3 (0.15%) Adobe Campaign
4 3 (0.15%) SAP MDM
5 2 (0.098%) Elite 3E
5 2 (0.098%) IBM Planning Analytics
5 2 (0.098%) Oracle ERP
5 2 (0.098%) Oracle Financials
5 2 (0.098%) Social Studio
5 2 (0.098%) Sprinklr
5 2 (0.098%) Unica
5 2 (0.098%) Unit4 Business World
5 2 (0.098%) Workday HCM
6 1 (0.049%) Academy Revenues and Benefits
6 1 (0.049%) Oracle BPM
6 1 (0.049%) Oracle Retail
6 1 (0.049%) SAP APO
6 1 (0.049%) SAP FI
6 1 (0.049%) Shopify
Cloud Services
1 246 (12.04%) Azure
2 188 (9.20%) AWS
3 106 (5.19%) Power Platform
4 81 (3.96%) SaaS
5 79 (3.86%) Google Analytics
6 63 (3.08%) GCP
7 50 (2.45%) Serverless
8 49 (2.40%) Microsoft 365
9 47 (2.30%) GitHub
9 47 (2.30%) Google Ads
10 46 (2.25%) OpenShift
11 44 (2.15%) Snowflake
12 30 (1.47%) npm
13 28 (1.37%) Google Tag Manager
13 28 (1.37%) IaaS
14 24 (1.17%) Adobe Creative Cloud
15 19 (0.93%) Amazon Alexa
16 18 (0.88%) AWS Lambda
17 16 (0.78%) Boomi
18 14 (0.68%) Dynamics 365
Communications & Networking
1 39 (1.91%) Firewall
2 38 (1.86%) HTTP
3 28 (1.37%) LAN
4 27 (1.32%) VPN
5 26 (1.27%) BGP
5 26 (1.27%) OSPF
5 26 (1.27%) WAN
6 24 (1.17%) Internet
7 19 (0.93%) Broadband
7 19 (0.93%) DNS
8 17 (0.83%) VoIP
9 16 (0.78%) DHCP
10 13 (0.64%) F5 BIG-IP LTM
11 12 (0.59%) IPv6
11 12 (0.59%) MPLS
11 12 (0.59%) Network Security
11 12 (0.59%) TCP/IP
11 12 (0.59%) Wireless
12 9 (0.44%) Cisco IOS
12 9 (0.44%) SAN
Database & Business Intelligence
1 165 (8.07%) SQL Server
2 101 (4.94%) Power BI
3 84 (4.11%) Big Data
4 73 (3.57%) Relational Database
5 72 (3.52%) Data Warehouse
6 71 (3.47%) MySQL
7 69 (3.38%) Tableau
8 57 (2.79%) PostgreSQL
9 48 (2.35%) MongoDB
10 46 (2.25%) SQL Server Integration Services
11 40 (1.96%) NoSQL
12 32 (1.57%) Hadoop
13 28 (1.37%) SQL Server 2019
14 27 (1.32%) Amazon Redshift
15 26 (1.27%) Amazon Aurora
16 22 (1.08%) Redis
17 20 (0.98%) SQL Server Reporting Services
18 17 (0.83%) Amazon RDS
18 17 (0.83%) Metadata
18 17 (0.83%) OLTP
Development Applications
1 144 (7.05%) Git (software)
2 120 (5.87%) JIRA
3 71 (3.47%) Jenkins
4 36 (1.76%) Cucumber
5 32 (1.57%) Selenium
6 27 (1.32%) Visual Studio
7 26 (1.27%) GitLab
7 26 (1.27%) Team Foundation Server
8 21 (1.03%) Mocha
9 20 (0.98%) SQL Server Management Studio (SSMS)
10 19 (0.93%) TeamCity
11 18 (0.88%) Grunt
11 18 (0.88%) gulp
12 14 (0.68%) CircleCI
12 14 (0.68%) Cypress.io
12 14 (0.68%) ERwin
12 14 (0.68%) Maven
13 13 (0.64%) ER Studio
13 13 (0.64%) PowerDesigner
14 12 (0.59%) Snyk
General
1 500 (24.46%) Social Skills
2 458 (22.41%) Marketing
3 407 (19.91%) Finance
4 256 (12.52%) Analytical Skills
5 182 (8.90%) Retail
6 74 (3.62%) Organisational Skills
7 64 (3.13%) Legal
8 50 (2.45%) Law
9 46 (2.25%) Games
9 46 (2.25%) Inclusion and Diversity
10 40 (1.96%) Automotive
10 40 (1.96%) Banking
11 37 (1.81%) Presentation Skills
12 29 (1.42%) Publishing
12 29 (1.42%) Telecoms
13 28 (1.37%) Electronics
14 25 (1.22%) Multimedia
15 24 (1.17%) Pharmaceutical
16 23 (1.13%) Manufacturing
16 23 (1.13%) Public Sector
Job Titles
1 453 (22.16%) Developer
2 256 (12.52%) Analyst
3 99 (4.84%) Architect
3 99 (4.84%) Business Analyst
4 76 (3.72%) Project Manager
4 76 (3.72%) Senior Developer
5 75 (3.67%) Software Engineer
6 66 (3.23%) Consultant
7 59 (2.89%) Python Developer
8 58 (2.84%) Java Developer
9 56 (2.74%) Digital Executive
10 54 (2.64%) Designer
11 51 (2.50%) Marketing Manager
12 50 (2.45%) .NET Developer
12 50 (2.45%) Software Developer
13 49 (2.40%) Front End Developer (Client-Side Developer)
14 47 (2.30%) IT Manager
15 46 (2.25%) Solutions Architect
16 43 (2.10%) Marketing Executive
16 43 (2.10%) Senior Manager
Libraries, Frameworks & Software Standards
1 232 (11.35%) HTML
2 152 (7.44%) React
3 144 (7.05%) .NET
4 138 (6.75%) CSS
5 123 (6.02%) Node.js
6 99 (4.84%) RESTful
7 89 (4.35%) Web Services
8 82 (4.01%) HTML5
9 68 (3.33%) REST
10 62 (3.03%) OLE
11 60 (2.94%) Spring
12 57 (2.79%) ASP.NET
12 57 (2.79%) jQuery
13 53 (2.59%) AngularJS
14 46 (2.25%) Spring Boot
15 43 (2.10%) JSON
16 41 (2.01%) XML
17 40 (1.96%) Sass
18 38 (1.86%) GraphQL
19 37 (1.81%) .NET Core
Miscellaneous
1 164 (8.02%) Social Media
2 128 (6.26%) User Experience
3 73 (3.57%) Self-Motivation
4 49 (2.40%) Digital Media
5 45 (2.20%) Algorithms
6 42 (2.05%) EPoS
7 39 (1.91%) Virtual Team
8 38 (1.86%) Greenfield Project
9 35 (1.71%) Mobile App
10 34 (1.66%) Foreign Exchange (FX)
11 31 (1.52%) Podcast
12 29 (1.42%) Enterprise Software
13 26 (1.27%) Data Structures
13 26 (1.27%) Management Information System
14 25 (1.22%) Equities
15 24 (1.17%) Motion Graphics
16 23 (1.13%) Marketing Technology
16 23 (1.13%) Video Editing
17 22 (1.08%) Blog
18 21 (1.03%) Driving Licence
Operating Systems
1 107 (5.23%) Linux
2 105 (5.14%) Windows
3 52 (2.54%) Windows Server
4 50 (2.45%) Windows 10
5 31 (1.52%) Android
6 21 (1.03%) CentOS
7 18 (0.88%) Apple iOS
8 17 (0.83%) Unix
9 13 (0.64%) VyOS
10 8 (0.39%) Red Hat Enterprise Linux
11 5 (0.24%) Windows Server 2008
12 4 (0.20%) Mac OS
12 4 (0.20%) Mac OS X
12 4 (0.20%) OS/400
12 4 (0.20%) Windows 7
13 3 (0.15%) Embedded Linux
14 2 (0.098%) Ubuntu
14 2 (0.098%) Windows Server 2003
14 2 (0.098%) Windows Server 2019
15 1 (0.049%) Debian
Processes & Methodologies
1 730 (35.71%) Agile Software Development
2 341 (16.68%) Problem-Solving
3 264 (12.92%) Analytics
4 204 (9.98%) DevOps
5 188 (9.20%) Scrum
6 183 (8.95%) TDD
7 165 (8.07%) Mentoring
8 157 (7.68%) Project Management
9 155 (7.58%) Software Engineering
10 150 (7.34%) Digital Marketing
11 147 (7.19%) Business Intelligence
12 132 (6.46%) Test Automation
13 131 (6.41%) Stakeholder Management
14 127 (6.21%) Continuous Improvement
15 122 (5.97%) Project Delivery
16 121 (5.92%) Waterfall
17 114 (5.58%) OO
18 103 (5.04%) Coaching
19 102 (4.99%) SEO
20 100 (4.89%) Computer Science
Programming Languages
1 418 (20.45%) SQL
2 367 (17.95%) JavaScript
3 280 (13.70%) Python
4 255 (12.48%) Java
5 184 (9.00%) C#
6 153 (7.49%) TypeScript
7 67 (3.28%) R
8 60 (2.94%) T-SQL
9 57 (2.79%) PHP
10 47 (2.30%) PowerShell
11 41 (2.01%) Java 8
12 37 (1.81%) C++
13 31 (1.52%) Go
14 30 (1.47%) C
15 25 (1.22%) Kotlin
16 23 (1.13%) Scala
17 22 (1.08%) VBA
18 18 (0.88%) ES6
19 16 (0.78%) Bash
19 16 (0.78%) PL/SQL
Qualifications
1 257 (12.57%) Degree
2 40 (1.96%) Master's Degree
3 33 (1.61%) Security Cleared
4 29 (1.42%) SC Cleared
5 28 (1.37%) Computer Science Degree
6 24 (1.17%) Microsoft Certification
7 18 (0.88%) CCNA
7 18 (0.88%) Cisco Certification
7 18 (0.88%) PhD
8 16 (0.78%) ITIL Certification
9 15 (0.73%) AWS Certification
10 9 (0.44%) ISEB
10 9 (0.44%) MCDST
11 7 (0.34%) ITIL Foundation Certificate
11 7 (0.34%) Numerate Degree
11 7 (0.34%) PMI Certification
11 7 (0.34%) PRINCE2 Certification
12 6 (0.29%) PMP
12 6 (0.29%) TOGAF Certification
13 4 (0.20%) RHCE
Quality Assurance & Compliance
1 109 (5.33%) QA
2 46 (2.25%) Data Quality
3 28 (1.37%) SLA
4 20 (0.98%) EMIR
4 20 (0.98%) MiFID
5 19 (0.93%) Dodd-Frank
6 15 (0.73%) GDPR
7 14 (0.68%) ISO/IEC 27001
8 8 (0.39%) Accessibility
9 7 (0.34%) PMO
10 5 (0.24%) Actionable Recommendations
11 3 (0.15%) COBIT
11 3 (0.15%) ISO 9001
12 2 (0.098%) Cyber Essentials
12 2 (0.098%) DO-160
12 2 (0.098%) NIST
12 2 (0.098%) SOC 2
13 1 (0.049%) Cyber Essentials PLUS
13 1 (0.049%) GRC
13 1 (0.049%) ISO 22301
System Software
1 119 (5.82%) Docker
2 91 (4.45%) Active Directory
3 53 (2.59%) VMware Infrastructure
4 13 (0.64%) vSphere
5 11 (0.54%) XenApp
6 10 (0.49%) Hyper-V
7 9 (0.44%) XenDesktop
8 8 (0.39%) Firmware
8 8 (0.39%) Terminal Services
9 5 (0.24%) Apache ZooKeeper
10 4 (0.20%) HDFS
11 3 (0.15%) Virtual Machines
12 2 (0.098%) Microsoft Virtual Server
12 2 (0.098%) Virtual Servers
13 1 (0.049%) StorNext
13 1 (0.049%) Virtual Desktop
13 1 (0.049%) VMware ESXi
13 1 (0.049%) Xsan
Systems Management
1 124 (6.07%) Kubernetes
2 78 (3.82%) Terraform
3 19 (0.93%) SCCM
4 13 (0.64%) Ansible
5 6 (0.29%) Kibana
6 5 (0.24%) logstash
6 5 (0.24%) Puppet
7 4 (0.20%) Hadoop YARN
7 4 (0.20%) Nagios
7 4 (0.20%) Oozie
7 4 (0.20%) Opscode Chef
8 3 (0.15%) Grafana
8 3 (0.15%) Jamf Pro
8 3 (0.15%) Microsoft Intune
8 3 (0.15%) Single Sign-On
9 2 (0.098%) EMC NetWorker
9 2 (0.098%) ThinApp
10 1 (0.049%) EnCase
10 1 (0.049%) FTK
10 1 (0.049%) Marathon
Vendors
1 291 (14.24%) Microsoft
2 224 (10.96%) Google
3 105 (5.14%) Adobe
4 74 (3.62%) Facebook
5 56 (2.74%) Salesforce.com
5 56 (2.74%) Twitter
6 54 (2.64%) VMware
7 51 (2.50%) Oracle
8 49 (2.40%) Cisco
9 45 (2.20%) Instagram
10 40 (1.96%) Apple
11 32 (1.57%) DoubleClick
12 29 (1.42%) Brocade
13 26 (1.27%) Databricks
14 23 (1.13%) CheckPoint
15 22 (1.08%) Citrix
15 22 (1.08%) Extreme Networks
15 22 (1.08%) F5
15 22 (1.08%) Red Hat
16 20 (0.98%) YouTube