Period
to 24 November 2020

The table below looks at the prevalence of the term Advertising in permanent job vacancies. Included is a benchmarking guide to the salaries offered in vacancies that have cited Advertising over the 6 months to 24 November 2020 with a comparison to the same period over the previous 2 years.

Advertising
UK
6 months to
24 Nov 2020
Same period 2019 Same period 2018
Rank 297 289 177
Rank change year-on-year -8 -112 -24
Permanent jobs citing Advertising 575 1,467 3,194
As % of all permanent jobs advertised in the UK 1.05% 1.09% 1.98%
As % of the General category 2.82% 2.77% 4.68%
Number of salaries quoted 550 1,374 2,971
Median annual salary £55,000 £53,750 £54,000
Median salary % change year-on-year +2.33% -0.46% +20.00%
10th Percentile £32,500 £30,000 £31,250
90th Percentile £86,250 £87,500 £80,000
UK excluding London median annual salary £45,000 £44,250 £47,500
% change year-on-year +1.69% -6.84% +18.75%

Advertising is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for common skills.

All General Skills
UK
Permanent vacancies with a requirement for common skills 20,406 52,996 68,226
As % of all permanent IT jobs advertised in the UK 37.34% 39.55% 42.32%
Number of salaries quoted 16,389 40,013 52,494
Median annual salary £60,000 £55,000 £53,000
Median salary % change year-on-year +9.09% +3.77% +6.00%
10th Percentile £33,000 £31,250 £30,000
90th Percentile £97,500 £93,750 £87,500
UK excluding London median annual salary £48,750 £47,500 £45,000
% change year-on-year +2.63% +5.56% -

Advertising
Job Vacancy Trend

Job postings citing Advertising as a proportion of all IT jobs advertised.

Job vacancy trend for Advertising in the UK

Advertising
Salary Trend

3-month moving average salary quoted in jobs citing Advertising.

Salary trend for Advertising in the UK

Advertising
Salary Histogram

Salary distribution for jobs citing Advertising over the 6 months to 24 November 2020.

Salary histogram for Advertising in the UK

Advertising
Top 16 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Advertising within the UK over the 6 months to 24 November 2020. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +11 515 £60,000 +9.09% 124
London -18 294 £65,000 +8.33% 46
UK excluding London +65 262 £45,000 +1.69% 85
South East +96 85 £50,000 +5.26% 15
Work from Home -9 60 £55,000 -4.35% 25
South West +67 45 £42,500 -4.49% 13
Wales -7 40 £35,000 -17.65% 3
Midlands +91 32 £37,500 -12.79% 19
East of England +94 25 £57,500 +53.33% 9
West Midlands +54 25 £39,250 -9.77% 13
North of England +95 23 £45,000 -2.17% 22
North West +101 16 £45,000 +9.76% 12
Scotland +80 12 £45,000 +91.49% 3
East Midlands +82 7 £34,500 +6.15% 6
Yorkshire +81 5 £55,000 -4.35% 9
North East +16 2 - - 1

For the 6 months to 24 November 2020, IT jobs citing Advertising also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads with a requirement for Advertising.

1 147 (25.57%) Agile Software Development
2 124 (21.57%) Python
3 117 (20.35%) Azure
4 113 (19.65%) Finance
5 109 (18.96%) SQL
5 109 (18.96%) Marketing
6 108 (18.78%) JavaScript
7 87 (15.13%) C#
8 85 (14.78%) Java
9 84 (14.61%) Degree
10 83 (14.43%) HTML
11 78 (13.57%) .NET
11 78 (13.57%) Microsoft
12 77 (13.39%) AWS
13 71 (12.35%) DevOps
14 66 (11.48%) SQL Server
15 64 (11.13%) Windows
16 63 (10.96%) CSS
17 61 (10.61%) Linux
18 57 (9.91%) Social Media
18 57 (9.91%) Analytics
19 56 (9.74%) Digital Marketing
20 51 (8.87%) TDD
21 50 (8.70%) B2B
21 50 (8.70%) BDD
22 48 (8.35%) MVC
23 47 (8.17%) Software Engineering
24 44 (7.65%) ASP.NET
25 43 (7.48%) HTML5
25 43 (7.48%) Docker

Advertising
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 24 (4.17%) Apache Spark
2 20 (3.48%) Apache
3 19 (3.30%) Elasticsearch
4 17 (2.96%) CMS
5 12 (2.09%) Tomcat
6 8 (1.39%) SharePoint
6 8 (1.39%) WordPress
7 6 (1.04%) Confluence
8 3 (0.52%) Apache Airflow
8 3 (0.52%) Apache TomEE
9 2 (0.35%) MS Exchange
10 1 (0.17%) Adobe Experience Manager
10 1 (0.17%) Apache Pig
10 1 (0.17%) Drupal
10 1 (0.17%) JBoss
10 1 (0.17%) Oracle SOA Suite
10 1 (0.17%) Sitecore CMS
10 1 (0.17%) WebSphere
Applications
1 12 (2.09%) Microsoft Office
2 10 (1.74%) Microsoft PowerPoint
3 7 (1.22%) Microsoft Excel
3 7 (1.22%) Microsoft Project
4 3 (0.52%) Adobe Premiere
4 3 (0.52%) Figma
4 3 (0.52%) Maya
4 3 (0.52%) MS Visio
4 3 (0.52%) Simulink
4 3 (0.52%) Sketch
5 2 (0.35%) InVision
5 2 (0.35%) Stateflow
5 2 (0.35%) Zeplin
6 1 (0.17%) Adobe After Effects
6 1 (0.17%) Adobe Illustrator
6 1 (0.17%) Photoshop
6 1 (0.17%) Spreadsheet
Business Applications
1 6 (1.04%) FINCAD Analytics
2 5 (0.87%) SAP Hybris
3 4 (0.70%) Magento
4 3 (0.52%) Infor CloudSuite Industrial (formerly SyteLine)
4 3 (0.52%) Social Studio
4 3 (0.52%) WebTrends
5 2 (0.35%) Payment Gateway
6 1 (0.17%) Dynamics CRM
6 1 (0.17%) Eloqua
6 1 (0.17%) Maximo
6 1 (0.17%) NetSuite
6 1 (0.17%) ProductWriter
6 1 (0.17%) Sage X3
6 1 (0.17%) Salesforce.com CRM
Cloud Services
1 117 (20.35%) Azure
2 77 (13.39%) AWS
3 35 (6.09%) SaaS
4 26 (4.52%) Office 365
5 24 (4.17%) GCP
6 18 (3.13%) Google Analytics
7 14 (2.43%) IaaS
8 13 (2.26%) Power Platform
8 13 (2.26%) Serverless
9 11 (1.91%) PaaS
10 8 (1.39%) OpenShift
11 7 (1.22%) OneDrive
12 6 (1.04%) AdWords
12 6 (1.04%) Amazon EC2
12 6 (1.04%) AWS Lambda
12 6 (1.04%) Azure Active Directory
13 5 (0.87%) Akamai
13 5 (0.87%) Amazon CloudWatch
13 5 (0.87%) Amazon S3
13 5 (0.87%) AWS CloudFormation
Communications & Networking
1 12 (2.09%) TCP/IP
2 9 (1.57%) DNS
2 9 (1.57%) HTTP
3 8 (1.39%) NetScaler
4 7 (1.22%) Internet
4 7 (1.22%) SSH
5 6 (1.04%) Firewall
5 6 (1.04%) Network Security
5 6 (1.04%) RS-232
6 5 (0.87%) WAN
7 4 (0.70%) LAN
7 4 (0.70%) VPN
7 4 (0.70%) Wi-Fi
8 3 (0.52%) Ethernet
8 3 (0.52%) WebEx
9 2 (0.35%) F5 BIG-IP LTM
9 2 (0.35%) MPLS
9 2 (0.35%) OSPF
9 2 (0.35%) VoIP
9 2 (0.35%) Wireless
Database & Business Intelligence
1 66 (11.48%) SQL Server
2 38 (6.61%) MongoDB
3 35 (6.09%) Big Data
4 29 (5.04%) SQL Server 2019
5 22 (3.83%) Hadoop
6 20 (3.48%) Data Warehouse
7 16 (2.78%) NoSQL
8 15 (2.61%) BigQuery
9 12 (2.09%) Amazon Redshift
9 12 (2.09%) Data Lake
9 12 (2.09%) Power BI
9 12 (2.09%) Relational Database
10 10 (1.74%) SQL Server Reporting Services
10 10 (1.74%) Tableau
11 9 (1.57%) MySQL
11 9 (1.57%) Snowflake Schema
12 8 (1.39%) SQL Server 2008
12 8 (1.39%) SQL Server Integration Services
13 7 (1.22%) Apache Cassandra
13 7 (1.22%) SQL Server Analysis Services
Development Applications
1 42 (7.30%) Git (software)
2 21 (3.65%) Jenkins
3 15 (2.61%) JIRA
4 13 (2.26%) Selenium
5 12 (2.09%) Visual Studio
6 9 (1.57%) Maven
7 7 (1.22%) GitLab
8 6 (1.04%) Cucumber
9 4 (0.70%) Bitbucket
9 4 (0.70%) git-flow
9 4 (0.70%) JUnit
9 4 (0.70%) Mockito
9 4 (0.70%) Subversion
10 3 (0.52%) Babel
10 3 (0.52%) JMeter
10 3 (0.52%) REST Assured
10 3 (0.52%) SoapUI
10 3 (0.52%) SonarQube
10 3 (0.52%) Team Foundation Server
11 2 (0.35%) Grunt
General
1 113 (19.65%) Finance
2 109 (18.96%) Marketing
3 33 (5.74%) Retail
4 17 (2.96%) Electronics
5 16 (2.78%) Legal
6 15 (2.61%) Banking
6 15 (2.61%) Telecoms
7 14 (2.43%) Publishing
8 10 (1.74%) Investment Banking
9 9 (1.57%) Games
10 8 (1.39%) Front Office
11 7 (1.22%) Manufacturing
12 6 (1.04%) Public Sector
13 5 (0.87%) Automotive
13 5 (0.87%) Law
14 4 (0.70%) Financial Institution
15 2 (0.35%) Aerospace
15 2 (0.35%) Billing
15 2 (0.35%) Military
15 2 (0.35%) Pharmaceutical
Job Titles
1 148 (25.74%) Developer
2 72 (12.52%) Analyst
3 37 (6.43%) .NET Developer
4 36 (6.26%) Architect
5 32 (5.57%) Marketing Manager
5 32 (5.57%) Senior Developer
6 25 (4.35%) Software Engineer
7 21 (3.65%) Java Developer
8 19 (3.30%) Consultant
9 18 (3.13%) Data Engineer
9 18 (3.13%) Python Developer
10 16 (2.78%) Embedded Engineer
10 16 (2.78%) Software Developer
11 15 (2.61%) Business Analyst
11 15 (2.61%) DevOps Engineer
11 15 (2.61%) Lead Developer
12 14 (2.43%) Infrastructure Engineer
12 14 (2.43%) Marketing Communications Manager
13 13 (2.26%) Project Manager
13 13 (2.26%) Senior Analyst
Libraries, Frameworks & Software Standards
1 83 (14.43%) HTML
2 78 (13.57%) .NET
3 63 (10.96%) CSS
4 44 (7.65%) ASP.NET
5 43 (7.48%) HTML5
6 41 (7.13%) React
7 38 (6.61%) .NET Core
8 35 (6.09%) AngularJS
9 33 (5.74%) CSS3
10 28 (4.87%) Web Services
11 27 (4.70%) ASP.NET MVC
11 27 (4.70%) Node.js
12 24 (4.17%) Blazor
13 22 (3.83%) Spring
14 20 (3.48%) REST
15 16 (2.78%) Vue.js
16 14 (2.43%) Kafka
17 11 (1.91%) .NET Framework
18 10 (1.74%) JMS
19 9 (1.57%) Hibernate
Miscellaneous
1 57 (9.91%) Social Media
2 38 (6.61%) Analytical Skills
3 34 (5.91%) Greenfield Project
4 20 (3.48%) User Experience
5 15 (2.61%) Equities
6 14 (2.43%) Derivative
7 13 (2.26%) Data Centre
7 13 (2.26%) Market Risk
8 12 (2.09%) Foreign Exchange (FX)
9 10 (1.74%) Cloud Native
9 10 (1.74%) Exotic Derivative
10 9 (1.57%) Blog
11 8 (1.39%) Algorithms
11 8 (1.39%) Digital Media
11 8 (1.39%) Mobile App
12 7 (1.22%) Linux Command Line
12 7 (1.22%) Video Conferencing
13 6 (1.04%) Embedded Systems
13 6 (1.04%) FMCG
13 6 (1.04%) Self-Motivation
Operating Systems
1 64 (11.13%) Windows
2 61 (10.61%) Linux
3 20 (3.48%) Android
4 16 (2.78%) Apple iOS
4 16 (2.78%) Windows Server
5 15 (2.61%) CentOS
6 10 (1.74%) Windows 10
7 7 (1.22%) Unix
8 6 (1.04%) Mac OS
9 2 (0.35%) VyOS
9 2 (0.35%) Windows Server 2016
9 2 (0.35%) Windows Server 2019
10 1 (0.17%) FreeRTOS
10 1 (0.17%) SafeRTOS
10 1 (0.17%) Windows 7
10 1 (0.17%) Windows Server 2008
10 1 (0.17%) Windows Server 2012
Processes & Methodologies
1 147 (25.57%) Agile Software Development
2 71 (12.35%) DevOps
3 57 (9.91%) Analytics
4 56 (9.74%) Digital Marketing
5 51 (8.87%) TDD
6 50 (8.70%) B2B
6 50 (8.70%) BDD
7 48 (8.35%) MVC
8 47 (8.17%) Software Engineering
9 42 (7.30%) Stakeholder Management
10 38 (6.61%) OO
11 35 (6.09%) Business Intelligence
12 33 (5.74%) Project Management
13 32 (5.57%) Microservices
14 30 (5.22%) Machine Learning
14 30 (5.22%) Test Automation
15 29 (5.04%) B2B Marketing
15 29 (5.04%) ETL
16 28 (4.87%) Computer Science
16 28 (4.87%) ITIL
Programming Languages
1 124 (21.57%) Python
2 109 (18.96%) SQL
3 108 (18.78%) JavaScript
4 87 (15.13%) C#
5 85 (14.78%) Java
6 36 (6.26%) C++
7 22 (3.83%) C
8 19 (3.30%) T-SQL
9 17 (2.96%) Scala
10 16 (2.78%) TypeScript
11 14 (2.43%) Embedded C
12 13 (2.26%) Ruby
13 12 (2.09%) Go
13 12 (2.09%) PowerShell
14 11 (1.91%) R
15 10 (1.74%) Java 8
16 9 (1.57%) Bash Shell
17 8 (1.39%) PHP
18 7 (1.22%) Embedded C++
19 6 (1.04%) MATLAB
Qualifications
1 84 (14.61%) Degree
2 21 (3.65%) Security Cleared
3 19 (3.30%) SC Cleared
4 16 (2.78%) Master's Degree
5 13 (2.26%) Computer Science Degree
5 13 (2.26%) PhD
6 8 (1.39%) RHCE
7 7 (1.22%) ITIL Certification
8 6 (1.04%) Microsoft Certification
9 5 (0.87%) Cisco Certification
10 4 (0.70%) CCNA
10 4 (0.70%) DV Cleared
10 4 (0.70%) ISEB
11 3 (0.52%) CCNP
11 3 (0.52%) ISTQB
11 3 (0.52%) MCDBA
11 3 (0.52%) MCSD
11 3 (0.52%) MCT
11 3 (0.52%) Postgraduate
12 2 (0.35%) JNCIA
Quality Assurance & Compliance
1 29 (5.04%) QA
2 11 (1.91%) EMIR
2 11 (1.91%) MiFID
3 10 (1.74%) Dodd-Frank
4 7 (1.22%) SLA
5 4 (0.70%) Data Quality
6 3 (0.52%) GDPR
6 3 (0.52%) NCSC
7 2 (0.35%) Cyber Essentials
7 2 (0.35%) ISO/IEC 27001
8 1 (0.17%) GMP
8 1 (0.17%) ISO/IEC 27002 (supersedes ISO/IEC 17799)
8 1 (0.17%) PCI DSS
8 1 (0.17%) PSD2
8 1 (0.17%) WCAG
System Software
1 43 (7.48%) Docker
2 35 (6.09%) Active Directory
3 25 (4.35%) VMware Infrastructure
4 10 (1.74%) Hyper-V
4 10 (1.74%) vSphere
5 8 (1.39%) XenApp
5 8 (1.39%) XenDesktop
6 2 (0.35%) Firmware
6 2 (0.35%) Microsoft App-V
6 2 (0.35%) Virtual Machines
7 1 (0.17%) Virtual Desktop
7 1 (0.17%) Xen
Systems Management
1 38 (6.61%) Kubernetes
2 27 (4.70%) Ansible
3 20 (3.48%) Puppet
4 18 (3.13%) Terraform
5 9 (1.57%) Opscode Chef
6 6 (1.04%) SCCM
7 5 (0.87%) Single Sign-On
8 3 (0.52%) Kibana
9 2 (0.35%) Grafana
9 2 (0.35%) Prometheus
9 2 (0.35%) SCOM
9 2 (0.35%) WhatsUp Gold
10 1 (0.17%) Cisco CUCM
10 1 (0.17%) Computer Incident Response Team
10 1 (0.17%) CSIRT
10 1 (0.17%) Fluentd
10 1 (0.17%) Graphite
10 1 (0.17%) Microsoft Intune
10 1 (0.17%) Nessus
10 1 (0.17%) Packer
Vendors
1 78 (13.57%) Microsoft
2 39 (6.78%) Google
3 31 (5.39%) VMware
4 18 (3.13%) Adobe
5 12 (2.09%) Oracle
5 12 (2.09%) Salesforce.com
6 10 (1.74%) Cisco
6 10 (1.74%) F5
7 9 (1.57%) Databricks
8 8 (1.39%) DoubleClick
8 8 (1.39%) Facebook
8 8 (1.39%) Red Hat
9 7 (1.22%) Citrix
9 7 (1.22%) LogicMonitor
9 7 (1.22%) SAP
10 6 (1.04%) Instagram
10 6 (1.04%) New Relic
10 6 (1.04%) Xamarin
11 5 (0.87%) hybris
11 5 (0.87%) Salesforce Marketing Cloud