Period
to 12 December 2019

The table below looks at the prevalence of the term Advertising in permanent job vacancies. Included is a benchmarking guide to the salaries offered in vacancies that have cited Advertising over the 6 months to 12 December 2019 with a comparison to the same period over the previous 2 years.

Advertising
UK
6 months to
12 Dec 2019
Same period 2018 Same period 2017
Rank 287 185 136
Rank change year-on-year -102 -49 +39
Permanent jobs citing Advertising 1,470 3,002 4,545
As % of all permanent IT jobs advertised in the UK 1.10% 1.88% 2.53%
As % of the General category 2.79% 4.47% 5.62%
Number of salaries quoted 1,329 2,480 3,939
UK median annual salary £53,000 £52,500 £45,000
Median salary % change year-on-year +0.95% +16.67% -5.26%
10th Percentile £30,000 £31,000 £27,500
90th Percentile £89,000 £80,000 £71,250
UK excluding London median annual salary £45,000 £45,000 £40,000
% change year-on-year - +12.50% -3.61%

Advertising is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for common skills.

All General Skills
UK
Permanent vacancies with a requirement for common skills 52,727 67,109 80,903
As % of all permanent IT jobs advertised in the UK 39.61% 42.07% 45.10%
Number of salaries quoted 39,944 51,389 59,644
UK median annual salary £55,000 £55,000 £50,000
Median salary % change year-on-year - +10.00% -
10th Percentile £31,250 £30,000 £29,250
90th Percentile £95,000 £87,500 £83,750
UK excluding London median annual salary £47,500 £45,000 £45,000
% change year-on-year +5.56% - +2.27%

Advertising
Job Vacancy Trend

Job postings citing Advertising as a percentage of all IT jobs advertised.

Job vacancy trend for Advertising in the UK

Advertising
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Advertising.

Salary trend for Advertising in the UK

Advertising
Salary Histogram

The salary distribution of IT jobs citing Advertising over the 6 months to 12 December 2019.

Salary histogram for Advertising in the UK

Advertising
Top 16 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Advertising within the UK over the 6 months to 12 December 2019. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -135 1,302 £55,000 +4.76% 374
London -83 864 £60,000 +4.35% 136
UK excluding London -127 583 £45,000 - 270
South East -91 171 £48,750 -2.50% 64
Wales +39 130 £42,750 +6.88% 13
South West +10 89 £44,750 +5.29% 29
North of England -182 71 £46,000 +15.00% 72
East of England -1 61 £40,000 -20.00% 39
Midlands -71 45 £43,000 -14.00% 34
West Midlands -41 43 £43,000 -14.00% 25
Yorkshire -19 40 £57,500 +43.75% 26
North West -163 29 £40,000 -11.11% 39
Scotland +5 11 £23,500 -55.24% 18
Northern Ireland +9 5 £47,500 +5.56% 1
East Midlands -28 2 £52,500 -4.55% 9
North East -40 2 £52,458 +49.88% 7

For the 6 months to 12 December 2019, IT jobs citing Advertising also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads with a requirement for Advertising.

1 416 (28.30%) Agile Software Development
2 316 (21.50%) Finance
3 303 (20.61%) JavaScript
4 292 (19.86%) Degree
5 285 (19.39%) Marketing
6 253 (17.21%) HTML
7 248 (16.87%) Microsoft
8 233 (15.85%) CSS
9 195 (13.27%) SQL
10 192 (13.06%) Java
10 192 (13.06%) Python
11 181 (12.31%) Azure
12 175 (11.90%) Windows
13 172 (11.70%) C#
13 172 (11.70%) AWS
14 160 (10.88%) .NET
15 159 (10.82%) AngularJS
16 158 (10.75%) Analytical Skills
17 157 (10.68%) Analytics
18 155 (10.54%) SQL Server
19 151 (10.27%) Project Management
20 150 (10.20%) Scrum
21 146 (9.93%) Google
22 145 (9.86%) Linux
23 138 (9.39%) Software Engineering
24 125 (8.50%) Problem-Solving
25 123 (8.37%) Git (software)
26 113 (7.69%) Stakeholder Management
27 102 (6.94%) ITIL
27 102 (6.94%) ASP.NET

Advertising
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 64 (4.35%) CMS
2 41 (2.79%) WebSphere
3 37 (2.52%) Confluence
4 28 (1.90%) IBM HTTP Server
5 26 (1.77%) Apache Spark
6 24 (1.63%) WordPress
7 22 (1.50%) Drupal
8 17 (1.16%) Tomcat
9 16 (1.09%) MS Exchange
10 15 (1.02%) Apache
11 14 (0.95%) Elasticsearch
12 13 (0.88%) SharePoint
13 11 (0.75%) JBoss
14 10 (0.68%) Sitecore CMS
15 9 (0.61%) EPiServer
15 9 (0.61%) SAS
16 8 (0.54%) IIS
16 8 (0.54%) Umbraco
17 7 (0.48%) Apache Airflow
18 6 (0.41%) Oracle SOA Suite
Applications
1 79 (5.37%) Microsoft Excel
2 44 (2.99%) Microsoft PowerPoint
3 37 (2.52%) Microsoft Office
4 35 (2.38%) Photoshop
5 29 (1.97%) Adobe Illustrator
6 21 (1.43%) Microsoft Project
6 21 (1.43%) MS Visio
7 20 (1.36%) InDesign
8 13 (0.88%) Adobe Creative Suite
9 11 (0.75%) OmniGraffle
10 9 (0.61%) Chatbot
11 8 (0.54%) Adobe After Effects
12 6 (0.41%) Sketch
13 5 (0.34%) Spreadsheet
14 4 (0.27%) Adobe Premiere
14 4 (0.27%) Gliffy
14 4 (0.27%) InVision
15 2 (0.14%) Adobe XD
16 1 (0.068%) AutoCAD
16 1 (0.068%) Simulink
Business Applications
1 8 (0.54%) Dynamics CRM
2 7 (0.48%) Oracle ERP
3 6 (0.41%) Dynamics AX
4 5 (0.34%) Siebel CRM
5 4 (0.27%) Magento
5 4 (0.27%) Oracle Procure-to-Pay
5 4 (0.27%) Remedy ITSM
6 3 (0.20%) Maximo
6 3 (0.20%) Salesforce.com CRM
6 3 (0.20%) Sparx Enterprise Architect
7 2 (0.14%) NetSuite
8 1 (0.068%) Cognos Controller
8 1 (0.068%) Dynamics NAV
8 1 (0.068%) Eloqua
8 1 (0.068%) Payment Gateway
8 1 (0.068%) SAP Business ByDesign
8 1 (0.068%) SAP Business One
8 1 (0.068%) Social Studio
8 1 (0.068%) WebTrends
Cloud Services
1 181 (12.31%) Azure
2 172 (11.70%) AWS
3 68 (4.63%) SaaS
4 62 (4.22%) Google Analytics
5 61 (4.15%) GCP
6 60 (4.08%) Office 365
7 46 (3.13%) Power Platform
8 21 (1.43%) AWS CloudFormation
9 18 (1.22%) IaaS
10 17 (1.16%) Serverless
11 16 (1.09%) Amazon EC2
11 16 (1.09%) GitHub
12 13 (0.88%) AdWords
13 12 (0.82%) Google Tag Manager
14 11 (0.75%) Azure Data Factory
14 11 (0.75%) PaaS
15 10 (0.68%) Azure Active Directory
15 10 (0.68%) Dynamics 365
16 9 (0.61%) AWS Lambda
17 8 (0.54%) Adobe Analytics
Communications & Networking
1 39 (2.65%) HTTP
2 37 (2.52%) DNS
2 37 (2.52%) Firewall
3 33 (2.24%) TCP/IP
4 31 (2.11%) Internet
5 24 (1.63%) DHCP
6 18 (1.22%) LAN
7 14 (0.95%) WAN
8 12 (0.82%) AMQP
8 12 (0.82%) SAN
9 10 (0.68%) BGP
10 9 (0.61%) MPLS
10 9 (0.61%) NAS
10 9 (0.61%) OSPF
10 9 (0.61%) VoIP
10 9 (0.61%) Wireless
11 8 (0.54%) Ethernet
11 8 (0.54%) RS-232
12 7 (0.48%) Broadband
13 6 (0.41%) VPN
Database & Business Intelligence
1 155 (10.54%) SQL Server
2 65 (4.42%) MongoDB
3 55 (3.74%) Big Data
4 48 (3.27%) NoSQL
5 46 (3.13%) MySQL
5 46 (3.13%) Power BI
6 45 (3.06%) Data Warehouse
7 42 (2.86%) SQL Server 2016
8 33 (2.24%) SQL Server Integration Services
9 31 (2.11%) RavenDB
10 30 (2.04%) PostgreSQL
11 26 (1.77%) Hadoop
12 25 (1.70%) Relational Database
13 21 (1.43%) SQL Server Reporting Services
14 19 (1.29%) SQL Server Analysis Services
15 12 (0.82%) Data Lake
16 11 (0.75%) BigQuery
17 9 (0.61%) Amazon Redshift
18 8 (0.54%) Apache Hive
18 8 (0.54%) Enterprise Data Warehouse
Development Applications
1 123 (8.37%) Git (software)
2 60 (4.08%) JIRA
3 32 (2.18%) Jenkins
4 31 (2.11%) Gradle
5 22 (1.50%) Android Studio
6 18 (1.22%) Selenium
7 13 (0.88%) Octopus Deploy
7 13 (0.88%) TeamCity
8 12 (0.82%) Axure RP
8 12 (0.82%) Bitbucket
8 12 (0.82%) Jasmine
8 12 (0.82%) Karma Test Runner
9 11 (0.75%) ER Studio
9 11 (0.75%) JUnit
9 11 (0.75%) Mocha
9 11 (0.75%) NUnit
10 10 (0.68%) Cucumber
10 10 (0.68%) Maven
10 10 (0.68%) SpecFlow
11 9 (0.61%) Hudson
General
1 316 (21.50%) Finance
2 285 (19.39%) Marketing
3 59 (4.01%) Retail
4 41 (2.79%) Telecoms
5 40 (2.72%) Electronics
6 35 (2.38%) Banking
7 30 (2.04%) Games
8 21 (1.43%) Automotive
9 19 (1.29%) Aerospace
9 19 (1.29%) Publishing
10 15 (1.02%) Legal
11 13 (0.88%) Multimedia
12 12 (0.82%) Retail Banking
13 10 (0.68%) Back Office
13 10 (0.68%) Law
14 8 (0.54%) Danish Language
14 8 (0.54%) German Language
14 8 (0.54%) Public Sector
15 7 (0.48%) French Language
16 6 (0.41%) Investment Banking
Job Titles
1 376 (25.58%) Developer
2 151 (10.27%) Analyst
3 108 (7.35%) .NET Developer
4 92 (6.26%) Software Engineer
5 91 (6.19%) Consultant
6 69 (4.69%) Project Manager
7 68 (4.63%) Architect
8 67 (4.56%) Senior Developer
9 66 (4.49%) Front End Developer (Client-Side Developer)
10 48 (3.27%) Embedded Engineer
11 46 (3.13%) Technical Consultant
12 43 (2.93%) Business Analyst
12 43 (2.93%) Embedded Software Engineer
13 40 (2.72%) Junior
14 39 (2.65%) Java Developer
15 34 (2.31%) JavaScript Developer
16 31 (2.11%) Full Stack Developer
17 30 (2.04%) Designer
18 28 (1.90%) IT Manager
18 28 (1.90%) Senior Manager
Libraries, Frameworks & Software Standards
1 253 (17.21%) HTML
2 233 (15.85%) CSS
3 160 (10.88%) .NET
4 159 (10.82%) AngularJS
5 102 (6.94%) ASP.NET
6 96 (6.53%) Web Services
7 93 (6.33%) React
8 88 (5.99%) ASP.NET MVC
9 80 (5.44%) RESTful
10 79 (5.37%) HTML5
11 76 (5.17%) CSS3
12 74 (5.03%) Node.js
13 61 (4.15%) ASP.NET Web API
14 58 (3.95%) REST
15 54 (3.67%) Twitter Bootstrap
16 47 (3.20%) JSON
17 39 (2.65%) .NET Core
18 37 (2.52%) Sass
19 36 (2.45%) ASP.NET MVC 5
20 34 (2.31%) Middleware
Miscellaneous
1 158 (10.75%) Analytical Skills
2 96 (6.53%) User Experience
3 68 (4.63%) Social Media
4 56 (3.81%) Enterprise Software
5 54 (3.67%) Greenfield Project
6 34 (2.31%) Self-Motivation
7 29 (1.97%) iSeries
8 28 (1.90%) Mobile App
9 24 (1.63%) Digital Media
10 23 (1.56%) Management Information System
11 14 (0.95%) Public Cloud
12 13 (0.88%) Virtual Team
13 12 (0.82%) Blog
13 12 (0.82%) Data Centre
13 12 (0.82%) Market Risk
14 11 (0.75%) Derivative
14 11 (0.75%) Driving Licence
14 11 (0.75%) Foreign Exchange (FX)
15 10 (0.68%) Algorithms
15 10 (0.68%) N-Tier
Operating Systems
1 175 (11.90%) Windows
2 145 (9.86%) Linux
3 73 (4.97%) Windows Server
4 37 (2.52%) Android
5 35 (2.38%) OS/400
6 24 (1.63%) Unix
6 24 (1.63%) Windows 10
7 21 (1.43%) Apple iOS
8 16 (1.09%) Windows 7
9 6 (0.41%) Windows Server 2012
10 5 (0.34%) Windows Server 2008
11 4 (0.27%) Mac OS X
12 3 (0.20%) Mac OS
12 3 (0.20%) zOS
13 2 (0.14%) Embedded Linux
13 2 (0.14%) Windows XP
14 1 (0.068%) FreeNAS
14 1 (0.068%) Robot Operating System
14 1 (0.068%) Windows Server 2003
Processes & Methodologies
1 416 (28.30%) Agile Software Development
2 157 (10.68%) Analytics
3 151 (10.27%) Project Management
4 150 (10.20%) Scrum
5 138 (9.39%) Software Engineering
6 125 (8.50%) Problem-Solving
7 113 (7.69%) Stakeholder Management
8 102 (6.94%) ITIL
9 100 (6.80%) MVC
10 97 (6.60%) DevOps
10 97 (6.60%) Test Automation
11 94 (6.39%) Computer Science
11 94 (6.39%) TDD
12 91 (6.19%) Web Development
13 87 (5.92%) Business Intelligence
14 85 (5.78%) Fintech
15 83 (5.65%) Front End Development
16 82 (5.58%) Mentoring
17 80 (5.44%) Digital Marketing
18 79 (5.37%) SDLC
Programming Languages
1 303 (20.61%) JavaScript
2 195 (13.27%) SQL
3 192 (13.06%) Java
3 192 (13.06%) Python
4 172 (11.70%) C#
5 87 (5.92%) PHP
6 58 (3.95%) C++
7 53 (3.61%) Bash Shell
8 50 (3.40%) C
9 43 (2.93%) PowerShell
9 43 (2.93%) Shell Script
10 40 (2.72%) Perl
11 37 (2.52%) TypeScript
12 27 (1.84%) ES6
13 25 (1.70%) Embedded C
14 23 (1.56%) T-SQL
15 22 (1.50%) Ruby
16 21 (1.43%) R
17 14 (0.95%) Go
17 14 (0.95%) Scala
Qualifications
1 292 (19.86%) Degree
2 44 (2.99%) Computer Science Degree
3 38 (2.59%) PMP
4 35 (2.38%) IBM Certification
5 22 (1.50%) Master's Degree
6 21 (1.43%) ITIL Certification
7 18 (1.22%) PMI Certification
8 16 (1.09%) Cisco Certification
9 14 (0.95%) CISSP
10 13 (0.88%) VMware Certified Professional (VCP)
11 12 (0.82%) CCNP
11 12 (0.82%) PhD
12 11 (0.75%) Security Cleared
13 10 (0.68%) Microsoft Certification
13 10 (0.68%) SC Cleared
14 9 (0.61%) AWS Certification
15 8 (0.54%) CCNA
15 8 (0.54%) CISM
15 8 (0.54%) ISEB
16 7 (0.48%) PRINCE2 Certification
Quality Assurance & Compliance
1 55 (3.74%) QA
2 45 (3.06%) GDPR
3 24 (1.63%) EMIR
3 24 (1.63%) MiFID
4 19 (1.29%) SLA
5 17 (1.16%) Data Quality
6 15 (1.02%) Solvency II
7 13 (0.88%) PMO
8 11 (0.75%) COBIT
8 11 (0.75%) ISO/IEC 27001
9 9 (0.61%) Dodd-Frank
10 7 (0.48%) PCI DSS
11 5 (0.34%) HIPAA
11 5 (0.34%) NCSC
12 3 (0.20%) P3O
13 2 (0.14%) GAAP
13 2 (0.14%) IFRS
14 1 (0.068%) Cyber Essentials
14 1 (0.068%) ISO 9001
14 1 (0.068%) WCAG
System Software
1 79 (5.37%) Active Directory
1 79 (5.37%) Docker
2 63 (4.29%) VMware Infrastructure
3 16 (1.09%) Hyper-V
4 8 (0.54%) Firmware
5 6 (0.41%) Varnish
5 6 (0.41%) Virtual Machines
6 5 (0.34%) Virtual Servers
7 3 (0.20%) Citrix Hypervisor
7 3 (0.20%) Job Entry Subsystem
7 3 (0.20%) RACF
7 3 (0.20%) XenApp
8 2 (0.14%) Apache ZooKeeper
8 2 (0.14%) Oracle RAC
8 2 (0.14%) VMware ESXi
8 2 (0.14%) vSphere
8 2 (0.14%) XenDesktop
9 1 (0.068%) Virtual Desktop
Systems Management
1 53 (3.61%) Kubernetes
2 32 (2.18%) Terraform
3 30 (2.04%) Ansible
4 23 (1.56%) Puppet
5 19 (1.29%) SCCM
6 11 (0.75%) Opscode Chef
7 8 (0.54%) Consul
7 8 (0.54%) Prometheus
8 5 (0.34%) cPanel
8 5 (0.34%) Grafana
8 5 (0.34%) SCOM
9 4 (0.27%) Graphite
9 4 (0.27%) Single Sign-On
10 3 (0.20%) Microsoft Intune
10 3 (0.20%) Systems Management Server (SMS)
11 2 (0.14%) Data Guard
11 2 (0.14%) Docker Swarm
11 2 (0.14%) Oozie
11 2 (0.14%) Oracle Enterprise Manager
11 2 (0.14%) ZABBIX
Vendors
1 248 (16.87%) Microsoft
2 146 (9.93%) Google
3 85 (5.78%) VMware
4 62 (4.22%) Facebook
5 56 (3.81%) Adobe
6 51 (3.47%) IBM
7 46 (3.13%) Oracle
8 39 (2.65%) Salesforce.com
9 36 (2.45%) YouTube
10 32 (2.18%) Tableau
11 21 (1.43%) Citrix
12 20 (1.36%) Cisco
13 16 (1.09%) Pardot
14 15 (1.02%) Atlassian
14 15 (1.02%) Twitter
15 14 (0.95%) Sitecore
16 13 (0.88%) MuleSoft
17 9 (0.61%) Juniper
17 9 (0.61%) SAP
17 9 (0.61%) Talend