Period
to 19 February 2019

The table below looks at the prevalence of the term Advertising in permanent job vacancies. Included is a benchmarking guide to the salaries offered in vacancies that have cited Advertising over the 6 months to 19 February 2019 with a comparison to the same period over the previous 2 years.

Advertising
UK
6 months to
19 Feb 2019
Same period 2018 Same period 2017
Rank 220 98 154
Rank change year-on-year -122 +56 +61
Permanent jobs citing Advertising 2,364 5,715 3,745
As % of all permanent IT jobs advertised in the UK 1.56% 3.26% 2.16%
As % of the General category 4.02% 7.74% 5.14%
Number of salaries quoted 1,846 4,824 3,354
UK median annual salary £55,000 £47,500 £45,500
Median salary % change year-on-year +15.79% +4.40% +1.11%
10th Percentile £31,250 £28,500 £27,500
90th Percentile £83,750 £73,750 £77,500
UK excluding London median annual salary £45,000 £41,000 £40,875
% change year-on-year +9.76% +0.31% +2.19%

Advertising is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for common skills.

All General Skills
UK
Permanent vacancies with a requirement for common skills 58,835 73,830 72,846
As % of all permanent IT jobs advertised in the UK 38.83% 42.05% 42.00%
Number of salaries quoted 44,902 57,169 58,680
UK median annual salary £55,000 £51,000 £50,000
Median salary % change year-on-year +7.84% +2.00% -
10th Percentile £30,500 £30,000 £28,750
90th Percentile £90,000 £85,000 £85,000
UK excluding London median annual salary £45,000 £45,000 £44,000
% change year-on-year - +2.27% +1.15%

Advertising
Job Vacancy Trend

Job postings citing Advertising as a percentage of all IT jobs advertised.

Job vacancy trend for Advertising in the UK

Advertising
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Advertising.

Salary trend for Advertising in the UK

Advertising
Salary Histogram

The salary distribution of IT jobs citing Advertising over the 6 months to 19 February 2019.

Salary histogram for Advertising in the UK

Advertising
Top 16 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Advertising within the UK over the 6 months to 19 February 2019. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -120 2,265 £55,000 +15.79% 889
London -61 1,423 £57,500 +4.55% 331
UK excluding London -188 932 £45,000 +9.76% 594
South East -102 305 £50,000 +11.11% 144
North of England -157 267 £42,750 +6.88% 201
North West -110 192 £45,000 - 99
Midlands -172 112 £50,000 +33.33% 89
East of England -118 93 £56,500 +13.00% 64
Wales +3 77 £40,000 +6.67% 12
South West -120 64 £42,500 +6.25% 67
West Midlands -148 63 £50,000 +25.00% 59
East Midlands -82 49 £55,000 +57.14% 30
Yorkshire -130 49 £40,000 +11.11% 66
North East -61 26 £37,500 +7.14% 36
Scotland -146 16 £120,000 +166.67% 21
Northern Ireland -15 1 £45,000 -10.00% 3

For the 6 months to 19 February 2019, IT jobs citing Advertising also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads with a requirement for Advertising.

1 718 (30.37%) Agile Software Development
2 645 (27.28%) Finance
3 561 (23.73%) Microsoft
4 527 (22.29%) SQL
5 492 (20.81%) JavaScript
6 465 (19.67%) Marketing
7 449 (18.99%) SQL Server
8 439 (18.57%) HTML
9 378 (15.99%) C#
10 367 (15.52%) Java
11 363 (15.36%) .NET
11 363 (15.36%) CSS
12 321 (13.58%) Scrum
12 321 (13.58%) Degree
13 286 (12.10%) AngularJS
14 259 (10.96%) Project Management
15 253 (10.70%) PHP
16 226 (9.56%) Stakeholder Management
17 222 (9.39%) ASP.NET
18 220 (9.31%) MVC
19 217 (9.18%) Problem-Solving
20 212 (8.97%) Windows
21 207 (8.76%) Microsoft Azure
22 204 (8.63%) SDLC
23 199 (8.42%) Analytics
24 189 (7.99%) Analytical Skills
25 176 (7.45%) HTML5
25 176 (7.45%) Retail
26 175 (7.40%) Amazon AWS
27 170 (7.19%) TDD

Advertising
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 74 (3.13%) SharePoint
2 70 (2.96%) CMS
3 56 (2.37%) MS Exchange
4 43 (1.82%) WordPress
5 31 (1.31%) Apache Spark
6 30 (1.27%) WebSphere
7 25 (1.06%) Apache
8 22 (0.93%) IIS
9 21 (0.89%) Tomcat
10 20 (0.85%) JBoss
11 19 (0.80%) Apache TomEE
11 19 (0.80%) SharePoint 2013
12 18 (0.76%) Sitecore CMS
13 17 (0.72%) Elasticsearch
14 16 (0.68%) Confluence
15 14 (0.59%) Appian
16 10 (0.42%) EPiServer
16 10 (0.42%) nginx
16 10 (0.42%) OpenStack
17 9 (0.38%) Umbraco
Applications
1 95 (4.02%) Microsoft Excel
2 92 (3.89%) Microsoft Office
3 69 (2.92%) Microsoft PowerPoint
4 65 (2.75%) Photoshop
5 39 (1.65%) Adobe Illustrator
6 35 (1.48%) Adobe Creative Suite
7 29 (1.23%) Microsoft Project
8 22 (0.93%) Adobe After Effects
9 21 (0.89%) Adobe Premiere
10 17 (0.72%) MS Visio
11 12 (0.51%) Spreadsheet
12 11 (0.47%) InDesign
13 7 (0.30%) InVision
14 2 (0.085%) Acrobat
14 2 (0.085%) Chatbot
14 2 (0.085%) iWork
14 2 (0.085%) OmniGraffle
14 2 (0.085%) Snapchat
15 1 (0.042%) SPSS
15 1 (0.042%) Stata
Business Applications
1 52 (2.20%) Dynamics CRM
2 29 (1.23%) Dynamics NAV
3 25 (1.06%) NetSuite
4 13 (0.55%) Dynamics AX
5 12 (0.51%) Eloqua
6 11 (0.47%) Sage 200
7 8 (0.34%) Sage X3
7 8 (0.34%) SAP Business One
8 6 (0.25%) Magento
8 6 (0.25%) Salesforce.com CRM
9 3 (0.13%) Distributed Ledger
9 3 (0.13%) Sage 500
9 3 (0.13%) SAP ERP
9 3 (0.13%) SAP S/4HANA
9 3 (0.13%) SAP SD
10 2 (0.085%) Infor M3
10 2 (0.085%) JDE OneWorld
10 2 (0.085%) Sage 1000
10 2 (0.085%) Sage BI
10 2 (0.085%) Workday HCM
Cloud Services
1 207 (8.76%) Microsoft Azure
2 175 (7.40%) Amazon AWS
3 80 (3.38%) Office 365
4 49 (2.07%) Google Analytics
5 48 (2.03%) SaaS
6 34 (1.44%) Google Cloud Platform
7 33 (1.40%) AdWords
8 23 (0.97%) Dynamics 365
9 22 (0.93%) GitHub
10 21 (0.89%) PaaS
11 15 (0.63%) Serverless
12 14 (0.59%) Amazon S3
12 14 (0.59%) npm
12 14 (0.59%) OpenShift
13 13 (0.55%) AWS CloudFormation
13 13 (0.55%) Azure Data Factory
13 13 (0.55%) IaaS
14 11 (0.47%) Cloud Computing
15 10 (0.42%) Amazon EC2
15 10 (0.42%) Amazon SQS
Communications & Networking
1 75 (3.17%) Firewall
2 65 (2.75%) LAN
3 61 (2.58%) DNS
3 61 (2.58%) WAN
4 52 (2.20%) TCP/IP
5 47 (1.99%) Wireless
6 45 (1.90%) DHCP
7 41 (1.73%) VPN
8 38 (1.61%) OSPF
9 36 (1.52%) BGP
10 30 (1.27%) Internet
11 27 (1.14%) Cisco ASA
12 26 (1.10%) VoIP
13 23 (0.97%) HTTP
14 21 (0.89%) IPsec
14 21 (0.89%) MPLS
15 19 (0.80%) SAN
16 17 (0.72%) Cisco Nexus
17 16 (0.68%) EIGRP
17 16 (0.68%) Network Security
Database & Business Intelligence
1 449 (18.99%) SQL Server
2 108 (4.57%) SQL Server 2016
3 105 (4.44%) NoSQL
4 102 (4.31%) SQL Server Integration Services
5 101 (4.27%) MySQL
6 99 (4.19%) MongoDB
7 84 (3.55%) Data Warehouse
8 71 (3.00%) SQL Server Analysis Services
9 66 (2.79%) Big Data
10 64 (2.71%) Relational Database
11 63 (2.66%) SQL Server Reporting Services
12 60 (2.54%) RavenDB
13 51 (2.16%) Power BI
14 35 (1.48%) Hadoop
15 29 (1.23%) SQL Server 2012
16 26 (1.10%) PostgreSQL
17 25 (1.06%) SQL Server 2014
18 23 (0.97%) RDBMS
19 21 (0.89%) Data Lake
20 16 (0.68%) Blockchain
Development Applications
1 141 (5.96%) Git (software)
2 89 (3.76%) JIRA
3 69 (2.92%) Jenkins
4 62 (2.62%) Selenium
5 45 (1.90%) Team Foundation Server
6 43 (1.82%) JUnit
7 42 (1.78%) Cucumber
7 42 (1.78%) Visual Studio
8 39 (1.65%) Maven
9 37 (1.57%) Gradle
10 31 (1.31%) WebDriver
11 28 (1.18%) Subversion
12 26 (1.10%) Mockito
13 25 (1.06%) gulp
14 20 (0.85%) TeamCity
15 19 (0.80%) Ant
16 18 (0.76%) Octopus Deploy
17 15 (0.63%) Mocha
18 14 (0.59%) Karma Test Runner
19 13 (0.55%) webpack
General
1 645 (27.28%) Finance
2 465 (19.67%) Marketing
3 176 (7.45%) Retail
4 141 (5.96%) Telecoms
5 123 (5.20%) Banking
6 39 (1.65%) Publishing
7 26 (1.10%) Manufacturing
8 25 (1.06%) Games
9 24 (1.02%) Front Office
10 22 (0.93%) German Language
11 20 (0.85%) French Language
11 20 (0.85%) Legal
12 14 (0.59%) Spanish Language
13 11 (0.47%) Italian Language
14 9 (0.38%) Back Office
14 9 (0.38%) Brand Awareness
15 8 (0.34%) Electronics
15 8 (0.34%) Law
15 8 (0.34%) Retail Banking
16 7 (0.30%) Multimedia
Job Titles
1 645 (27.28%) Developer
2 321 (13.58%) Analyst
3 192 (8.12%) .NET Developer
4 138 (5.84%) Business Analyst
5 134 (5.67%) Consultant
6 118 (4.99%) Architect
7 115 (4.86%) Senior Developer
8 111 (4.70%) Java Developer
9 103 (4.36%) Project Manager
10 92 (3.89%) Senior Analyst
11 70 (2.96%) Product Manager
12 67 (2.83%) Designer
13 66 (2.79%) Senior Business Analyst
14 61 (2.58%) Junior
15 60 (2.54%) Lead Business Analyst
16 54 (2.28%) C# Developer
16 54 (2.28%) Software Engineer
17 53 (2.24%) Administrator
18 51 (2.16%) Support Analyst
19 50 (2.12%) Network Engineer
Libraries, Frameworks & Software Standards
1 439 (18.57%) HTML
2 363 (15.36%) .NET
2 363 (15.36%) CSS
3 286 (12.10%) AngularJS
4 222 (9.39%) ASP.NET
5 176 (7.45%) HTML5
6 161 (6.81%) ASP.NET MVC
7 147 (6.22%) Web Services
8 143 (6.05%) ASP.NET Web API
9 129 (5.46%) React
10 122 (5.16%) CSS3
11 116 (4.91%) Spring
12 109 (4.61%) RESTful
13 101 (4.27%) Twitter Bootstrap
14 90 (3.81%) .NET Core
15 89 (3.76%) jQuery
16 86 (3.64%) REST
17 81 (3.43%) Hibernate
18 69 (2.92%) ASP.NET MVC 5
19 67 (2.83%) Node.js
Miscellaneous
1 189 (7.99%) Analytical Skills
2 143 (6.05%) User Experience
3 109 (4.61%) Self-Motivation
4 94 (3.98%) Social Media
5 81 (3.43%) Greenfield Project
6 68 (2.88%) Fintech
7 66 (2.79%) Enterprise Software
8 58 (2.45%) Digital Media
8 58 (2.45%) FMCG
9 43 (1.82%) Mobile App
10 42 (1.78%) Data Centre
11 25 (1.06%) Market Risk
12 24 (1.02%) Foreign Exchange (FX)
13 22 (0.93%) Cloud Native
14 20 (0.85%) Clustering
14 20 (0.85%) Credit Risk
15 18 (0.76%) Algorithms
15 18 (0.76%) Management Information System
16 17 (0.72%) Equities
17 16 (0.68%) Marketing Technology
Operating Systems
1 212 (8.97%) Windows
2 130 (5.50%) Linux
3 62 (2.62%) Windows Server
4 47 (1.99%) Unix
5 29 (1.23%) Apple iOS
6 24 (1.02%) Windows 10
7 20 (0.85%) Windows Server 2008
7 20 (0.85%) Windows Server 2012
8 18 (0.76%) Android
9 16 (0.68%) Windows 7
10 14 (0.59%) Mac OS
11 12 (0.51%) Mac OS X
11 12 (0.51%) Red Hat Enterprise Linux
12 9 (0.38%) CentOS
13 4 (0.17%) Ubuntu
13 4 (0.17%) Windows Server 2003
14 2 (0.085%) Debian
14 2 (0.085%) Windows Vista
14 2 (0.085%) Windows XP
15 1 (0.042%) Fedora
Processes & Methodologies
1 718 (30.37%) Agile Software Development
2 321 (13.58%) Scrum
3 259 (10.96%) Project Management
4 226 (9.56%) Stakeholder Management
5 220 (9.31%) MVC
6 217 (9.18%) Problem-Solving
7 204 (8.63%) SDLC
8 199 (8.42%) Analytics
9 170 (7.19%) TDD
10 165 (6.98%) Software Engineering
11 161 (6.81%) DevOps
12 159 (6.73%) Web Application Development
13 158 (6.68%) Web Development
14 149 (6.30%) CRM
15 147 (6.22%) Computer Science
16 146 (6.18%) Business Intelligence
17 127 (5.37%) ITIL
18 123 (5.20%) Change Management
19 109 (4.61%) Continuous Integration
19 109 (4.61%) Digital Marketing
Programming Languages
1 527 (22.29%) SQL
2 492 (20.81%) JavaScript
3 378 (15.99%) C#
4 367 (15.52%) Java
5 253 (10.70%) PHP
6 165 (6.98%) Python
7 69 (2.92%) T-SQL
8 67 (2.83%) PowerShell
9 59 (2.50%) Java 8
10 50 (2.12%) C++
11 46 (1.95%) Bash Shell
12 32 (1.35%) R
12 32 (1.35%) TypeScript
13 30 (1.27%) Perl
13 30 (1.27%) Scala
14 28 (1.18%) Groovy
15 24 (1.02%) ES6
16 22 (0.93%) C
17 18 (0.76%) Ruby
18 17 (0.72%) MATLAB
Qualifications
1 321 (13.58%) Degree
2 77 (3.26%) Cisco Certification
3 72 (3.05%) ISEB
4 71 (3.00%) Computer Science Degree
5 62 (2.62%) Security Cleared
6 59 (2.50%) CCNP
7 52 (2.20%) PMP
8 40 (1.69%) CCNA
9 35 (1.48%) PMI Certification
10 29 (1.23%) SC Cleared
11 21 (0.89%) Microsoft Certification
12 20 (0.85%) DV Cleared
12 20 (0.85%) Master's Degree
13 17 (0.72%) PhD
14 15 (0.63%) CISSP
14 15 (0.63%) ITIL Certification
15 14 (0.59%) APMP
15 14 (0.59%) CCIE
15 14 (0.59%) PRINCE2 Certification
16 13 (0.55%) ISTQB
Quality Assurance & Compliance
1 80 (3.38%) QA
2 47 (1.99%) GDPR
3 30 (1.27%) SLA
4 27 (1.14%) PMO
5 21 (0.89%) Data Quality
6 15 (0.63%) Dodd-Frank
6 15 (0.63%) EMIR
6 15 (0.63%) MiFID
7 13 (0.55%) ISO/IEC 27001
8 9 (0.38%) Solvency II
9 5 (0.21%) Actionable Recommendations
9 5 (0.21%) BS25999
9 5 (0.21%) ISO 9001
10 4 (0.17%) Basel III
11 3 (0.13%) DICOM
11 3 (0.13%) ISO/IEC 20000
12 1 (0.042%) GAAP
12 1 (0.042%) PCI DSS
12 1 (0.042%) PMBOK
12 1 (0.042%) Sarbanes-Oxley
System Software
1 127 (5.37%) Active Directory
2 88 (3.72%) Docker
3 53 (2.24%) VMware Infrastructure
4 23 (0.97%) vSphere
5 17 (0.72%) Hyper-V
6 16 (0.68%) VMware ESXi
7 11 (0.47%) XenApp
8 6 (0.25%) Virtual Servers
9 5 (0.21%) HDFS
9 5 (0.21%) Microsoft Virtual Server
9 5 (0.21%) Virtual Machines
10 4 (0.17%) Microsoft App-V
11 3 (0.13%) XenServer
12 2 (0.085%) Squid
12 2 (0.085%) Terminal Server
13 1 (0.042%) Apache Flume
13 1 (0.042%) Apache ZooKeeper
13 1 (0.042%) Virtual Desktop
13 1 (0.042%) VMware NSX
13 1 (0.042%) Xen
Systems Management
1 37 (1.57%) SCCM
2 35 (1.48%) Ansible
3 30 (1.27%) Kubernetes
4 23 (0.97%) Puppet
5 19 (0.80%) Opscode Chef
6 14 (0.59%) vCenter Server
7 10 (0.42%) Nagios
7 10 (0.42%) vRealize
8 9 (0.38%) Terraform
9 8 (0.34%) SCOM
10 7 (0.30%) Microsoft Clustering
10 7 (0.30%) NetBackup
11 6 (0.25%) Kibana
11 6 (0.25%) logstash
11 6 (0.25%) ZABBIX
12 5 (0.21%) Cacti
12 5 (0.21%) Grafana
12 5 (0.21%) Prometheus
12 5 (0.21%) Single Sign-On
13 4 (0.17%) QRadar
Vendors
1 561 (23.73%) Microsoft
2 163 (6.90%) Facebook
3 109 (4.61%) Google
4 100 (4.23%) VMware
5 93 (3.93%) Cisco
6 76 (3.21%) Adobe
7 72 (3.05%) Oracle
8 54 (2.28%) Citrix
9 43 (1.82%) Salesforce.com
10 33 (1.40%) CheckPoint
11 30 (1.27%) Twitter
12 27 (1.14%) Sage
12 27 (1.14%) SAP
13 26 (1.10%) Tableau
14 25 (1.06%) Juniper
15 24 (1.02%) ServiceNow
16 19 (0.80%) Marketo
16 19 (0.80%) NetApp
16 19 (0.80%) Red Hat
16 19 (0.80%) Sitecore