Period
to 3 August 2021

The table below looks at the prevalence of the term Advertising in permanent job vacancies. Included is a benchmarking guide to the salaries offered in vacancies that have cited Advertising over the 6 months to 3 August 2021 with a comparison to the same period over the previous 2 years.

Advertising
UK
6 months to
3 Aug 2021
Same period 2020 Same period 2019
Rank 240 311 312
Rank change year-on-year +71 +1 -197
Permanent jobs citing Advertising 1,621 679 1,560
As % of all permanent jobs advertised in the UK 1.43% 1.01% 1.08%
As % of the General category 2.52% 1.88% 1.92%
Number of salaries quoted 868 596 1,302
10th Percentile £30,768 £31,250 £30,296
25th Percentile £39,750 £41,250 £39,500
Median annual salary (50th Percentile) £52,500 £55,000 £52,500
Median % change year-on-year -4.55% +4.76% +5.00%
75th Percentile £70,000 £72,500 £73,063
90th Percentile £86,250 £83,750 £90,000
UK excluding London median annual salary £45,000 £45,000 £42,250
% change year-on-year - +6.51% -6.11%

Advertising is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for common skills.

All General Skills
UK
Permanent vacancies with a requirement for common skills 64,383 36,023 81,138
As % of all permanent IT jobs advertised in the UK 56.79% 53.50% 56.29%
Number of salaries quoted 40,669 28,092 61,820
10th Percentile £31,250 £31,250 £28,500
25th Percentile £41,250 £41,250 £37,500
Median annual salary (50th Percentile) £56,700 £55,000 £52,500
Median % change year-on-year +3.09% +4.76% +5.00%
75th Percentile £77,500 £75,000 £72,500
90th Percentile £95,000 £95,000 £88,313
UK excluding London median annual salary £47,500 £47,500 £45,000
% change year-on-year - +5.56% -

Advertising
Job Vacancy Trend

Job postings citing Advertising as a proportion of all IT jobs advertised.

Job vacancy trend for Advertising in the UK

Advertising
Salary Trend

3-month moving average salary quoted in jobs citing Advertising.

Salary trend for Advertising in the UK

Advertising
Salary Histogram

Salary distribution for jobs citing Advertising over the 6 months to 3 August 2021.

Salary histogram for Advertising in the UK

Advertising
Top 18 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Advertising within the UK over the 6 months to 3 August 2021. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +87 1,407 £55,000 -8.33% 251
London +76 990 £60,000 -4.00% 108
UK excluding London +7 543 £45,000 - 161
Work from Home -73 237 £60,000 +9.59% 52
South East +4 175 £47,500 -5.00% 27
Wales +6 144 £45,000 +12.50% 9
North of England -20 77 £37,500 -16.67% 58
East of England -21 63 £26,500 -56.73% 11
North West -24 45 £43,750 -5.41% 25
Midlands -68 37 £51,250 +13.89% 27
South West -65 32 £35,000 -30.00% 20
Yorkshire -44 28 £30,000 -1.64% 17
West Midlands -73 24 £55,000 +18.92% 22
East Midlands -35 13 £44,938 -0.14% 5
Scotland -59 13 £16,000 -70.37% 8
North East - 4 £24,155 - 16
Isle of Man - 1 - -
Northern Ireland - 1 £50,000 - 1

For the 6 months to 3 August 2021, IT jobs citing Advertising also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads with a requirement for Advertising.

1 496 (30.60%) Agile Software Development
1 496 (30.60%) Marketing
2 331 (20.42%) Finance
3 326 (20.11%) Social Skills
4 305 (18.82%) SQL
5 261 (16.10%) JavaScript
6 245 (15.11%) Azure
7 240 (14.81%) DevOps
8 239 (14.74%) Google
9 236 (14.56%) Microsoft
10 226 (13.94%) Python
11 223 (13.76%) Analytics
11 223 (13.76%) AWS
12 210 (12.95%) Java
13 191 (11.78%) Analytical Skills
14 190 (11.72%) Problem-Solving
15 175 (10.80%) Microservices
16 172 (10.61%) HTML
17 169 (10.43%) .NET
17 169 (10.43%) Degree
18 167 (10.30%) Kubernetes
18 167 (10.30%) SQL Server
19 162 (9.99%) Social Media
20 160 (9.87%) Digital Marketing
21 150 (9.25%) Docker
22 124 (7.65%) C#
22 124 (7.65%) TDD
23 123 (7.59%) Full Stack Development
24 121 (7.46%) SDLC
24 121 (7.46%) Mentoring

Advertising
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 38 (2.34%) Apache Spark
2 33 (2.04%) Elasticsearch
3 29 (1.79%) CMS
4 19 (1.17%) WordPress
5 17 (1.05%) Apache Airflow
5 17 (1.05%) SharePoint
6 16 (0.99%) Apache
7 15 (0.93%) IIS
8 13 (0.80%) Tomcat
9 12 (0.74%) Apache Pig
10 10 (0.62%) Luigi
10 10 (0.62%) nginx
10 10 (0.62%) SAS
11 6 (0.37%) Drupal
11 6 (0.37%) WebSphere
12 4 (0.25%) MS Exchange
13 3 (0.19%) Confluence
13 3 (0.19%) Headless CMS
13 3 (0.19%) Umbraco
14 2 (0.12%) Sitecore CMS
Applications
1 70 (4.32%) Microsoft Excel
2 49 (3.02%) Microsoft Office
3 45 (2.78%) Photoshop
4 27 (1.67%) Adobe Premiere
5 23 (1.42%) Microsoft PowerPoint
6 17 (1.05%) Adobe After Effects
7 16 (0.99%) Adobe Illustrator
8 14 (0.86%) MS Visio
8 14 (0.86%) Sketch
9 12 (0.74%) InDesign
10 11 (0.68%) Adobe Creative Suite
10 11 (0.68%) SPSS
11 10 (0.62%) InVision
12 7 (0.43%) Microsoft Project
13 6 (0.37%) Acrobat
13 6 (0.37%) Figma
14 5 (0.31%) Spreadsheet
14 5 (0.31%) UserZoom
15 4 (0.25%) Adobe XD
15 4 (0.25%) Chatbot
Business Applications
1 18 (1.11%) Dynamics CRM
2 13 (0.80%) Magento
3 9 (0.56%) NetSuite
4 5 (0.31%) FINCAD Analytics
5 2 (0.12%) Academy Revenues and Benefits
5 2 (0.12%) Adobe Campaign
5 2 (0.12%) BambooHR
5 2 (0.12%) Payment Gateway
5 2 (0.12%) Workfront
6 1 (0.062%) Elite 3E
6 1 (0.062%) IBM Planning Analytics
6 1 (0.062%) Oracle Cash Management
6 1 (0.062%) Oracle EBS
6 1 (0.062%) Oracle ERP
6 1 (0.062%) Oracle Financials
6 1 (0.062%) Oracle Receivables
6 1 (0.062%) Social Studio
Cloud Services
1 245 (15.11%) Azure
2 223 (13.76%) AWS
3 111 (6.85%) GCP
4 90 (5.55%) Power Platform
5 88 (5.43%) OpenShift
6 81 (5.00%) Google Analytics
7 70 (4.32%) SaaS
8 46 (2.84%) Google Ads
9 38 (2.34%) Microsoft 365
10 33 (2.04%) Datadog
11 32 (1.97%) Snowflake
12 31 (1.91%) Adobe Creative Cloud
13 28 (1.73%) GitHub
14 24 (1.48%) npm
15 22 (1.36%) Serverless
16 20 (1.23%) AWS Lambda
17 18 (1.11%) Amazon SQS
18 15 (0.93%) Amazon EC2
18 15 (0.93%) Amazon S3
19 13 (0.80%) Amazon Cognito
Communications & Networking
1 47 (2.90%) Internet
2 29 (1.79%) Intranet
3 19 (1.17%) HTTP
4 18 (1.11%) VPN
5 17 (1.05%) Broadband
6 16 (0.99%) Firewall
7 14 (0.86%) DNS
7 14 (0.86%) WAN
8 13 (0.80%) LAN
9 11 (0.68%) NetScaler
10 10 (0.62%) VoIP
11 9 (0.56%) DHCP
12 8 (0.49%) DAB
12 8 (0.49%) TCP/IP
13 7 (0.43%) BGP
13 7 (0.43%) OSPF
13 7 (0.43%) SAN
14 6 (0.37%) F5 BIG-IP LTM
15 4 (0.25%) 5G
15 4 (0.25%) Wi-Fi
Database & Business Intelligence
1 167 (10.30%) SQL Server
2 87 (5.37%) Relational Database
3 84 (5.18%) Power BI
4 77 (4.75%) Tableau
5 63 (3.89%) MongoDB
6 56 (3.45%) Big Data
7 50 (3.08%) SQL Server Reporting Services
8 45 (2.78%) Data Warehouse
9 40 (2.47%) PostgreSQL
10 37 (2.28%) SQL Server Integration Services
11 35 (2.16%) Hadoop
12 30 (1.85%) SQL Server 2019
13 29 (1.79%) Amazon Redshift
13 29 (1.79%) BigQuery
14 27 (1.67%) Apache Cassandra
14 27 (1.67%) MySQL
15 25 (1.54%) Data Mining
16 23 (1.42%) NoSQL
17 20 (1.23%) Redis
18 18 (1.11%) Amazon DynamoDB
Development Applications
1 116 (7.16%) Git (software)
2 79 (4.87%) JIRA
3 63 (3.89%) Jenkins
4 58 (3.58%) Visual Studio
5 45 (2.78%) Team Foundation Server
6 28 (1.73%) Selenium
7 27 (1.67%) Octopus Deploy
8 23 (1.42%) Cucumber
9 17 (1.05%) GitLab
10 16 (0.99%) CircleCI
11 14 (0.86%) Bugzilla
12 13 (0.80%) TeamCity
13 11 (0.68%) Bitbucket
13 11 (0.68%) Cypress.io
14 10 (0.62%) REST Assured
14 10 (0.62%) webpack
15 9 (0.56%) Bitbucket Server
15 9 (0.56%) Spock
16 8 (0.49%) SoapUI
17 7 (0.43%) Postman
General
1 496 (30.60%) Marketing
2 331 (20.42%) Finance
3 326 (20.11%) Social Skills
4 191 (11.78%) Analytical Skills
5 109 (6.72%) Retail
6 57 (3.52%) Games
7 34 (2.10%) Inclusion and Diversity
8 33 (2.04%) Legal
9 32 (1.97%) Organisational Skills
10 30 (1.85%) Presentation Skills
11 27 (1.67%) Law
12 22 (1.36%) French Language
13 21 (1.30%) Brand Awareness
13 21 (1.30%) Pharmaceutical
14 18 (1.11%) Banking
15 16 (0.99%) Automotive
16 15 (0.93%) Influencing Skills
17 13 (0.80%) Telecoms
18 12 (0.74%) Multimedia
18 12 (0.74%) Publishing
Job Titles
1 415 (25.60%) Developer
2 189 (11.66%) Analyst
3 117 (7.22%) Architect
4 75 (4.63%) Business Analyst
4 75 (4.63%) Senior Developer
5 73 (4.50%) Java Developer
6 65 (4.01%) Solutions Architect
7 63 (3.89%) Full Stack Developer
8 57 (3.52%) Project Manager
9 55 (3.39%) .NET Developer
10 54 (3.33%) Consultant
11 41 (2.53%) Development Manager
12 39 (2.41%) Marketing Executive
13 38 (2.34%) Technical Analyst
14 36 (2.22%) Marketing Manager
15 35 (2.16%) Business Development Manager
15 35 (2.16%) Business Manager
15 35 (2.16%) Software Developer
16 34 (2.10%) Front End Developer (Client-Side Developer)
16 34 (2.10%) Technical Business Analyst
Libraries, Frameworks & Software Standards
1 172 (10.61%) HTML
2 169 (10.43%) .NET
3 115 (7.09%) CSS
4 112 (6.91%) RESTful
5 103 (6.35%) React
6 97 (5.98%) Node.js
7 87 (5.37%) Web Services
8 83 (5.12%) REST
8 83 (5.12%) Spring
9 81 (5.00%) OLE
10 77 (4.75%) Spring Boot
11 76 (4.69%) HTML5
12 67 (4.13%) .NET Framework
12 67 (4.13%) AngularJS
13 64 (3.95%) ASP.NET
14 62 (3.82%) Kafka
15 50 (3.08%) CSS3
16 49 (3.02%) jQuery
17 48 (2.96%) GraphQL
18 47 (2.90%) .NET Core
Miscellaneous
1 162 (9.99%) Social Media
2 95 (5.86%) Virtual Team
3 86 (5.31%) User Experience
4 76 (4.69%) Digital Media
5 58 (3.58%) Algorithms
6 44 (2.71%) Driving Licence
7 43 (2.65%) Greenfield Project
8 38 (2.34%) Data Structures
9 32 (1.97%) Blog
9 32 (1.97%) Cloud Native
10 30 (1.85%) Marketing Technology
11 24 (1.48%) Analytical Mindset
11 24 (1.48%) Self-Motivation
12 20 (1.23%) Podcast
13 19 (1.17%) Derivative
14 16 (0.99%) Mobile App
15 15 (0.93%) FMCG
16 14 (0.86%) Data Centre
16 14 (0.86%) Photography
17 13 (0.80%) Motion Graphics
Operating Systems
1 118 (7.28%) Linux
2 86 (5.31%) Windows
3 35 (2.16%) Android
4 33 (2.04%) Windows Server
5 30 (1.85%) Unix
6 27 (1.67%) Apple iOS
7 21 (1.30%) CentOS
8 16 (0.99%) Windows 10
9 8 (0.49%) Mac OS
10 6 (0.37%) OS/400
10 6 (0.37%) VyOS
11 4 (0.25%) Ubuntu
11 4 (0.25%) Windows Server 2012
12 3 (0.19%) Red Hat Enterprise Linux
12 3 (0.19%) Windows 7
13 2 (0.12%) Windows Server 2016
14 1 (0.062%) Debian
14 1 (0.062%) Embedded Linux
14 1 (0.062%) Mac OS X
14 1 (0.062%) Windows Server 2019
Processes & Methodologies
1 496 (30.60%) Agile Software Development
2 240 (14.81%) DevOps
3 223 (13.76%) Analytics
4 190 (11.72%) Problem-Solving
5 175 (10.80%) Microservices
6 160 (9.87%) Digital Marketing
7 124 (7.65%) TDD
8 123 (7.59%) Full Stack Development
9 121 (7.46%) Mentoring
9 121 (7.46%) SDLC
10 120 (7.40%) B2B
11 119 (7.34%) Scrum
12 116 (7.16%) Business Intelligence
13 111 (6.85%) Software Engineering
14 100 (6.17%) Project Management
15 98 (6.05%) OO
16 97 (5.98%) Stakeholder Management
17 91 (5.61%) Business Development
17 91 (5.61%) CRM
18 84 (5.18%) SEO
Programming Languages
1 305 (18.82%) SQL
2 261 (16.10%) JavaScript
3 226 (13.94%) Python
4 210 (12.95%) Java
5 124 (7.65%) C#
6 84 (5.18%) TypeScript
7 57 (3.52%) R
8 51 (3.15%) T-SQL
9 40 (2.47%) Java 8
10 39 (2.41%) C++
11 36 (2.22%) Go
12 27 (1.67%) PHP
13 26 (1.60%) Kotlin
14 23 (1.42%) PowerShell
14 23 (1.42%) Ruby
15 22 (1.36%) Elixir
16 15 (0.93%) ES6
17 14 (0.86%) C
18 13 (0.80%) Data Analysis Expressions (DAX)
18 13 (0.80%) Java 11
Qualifications
1 169 (10.43%) Degree
2 30 (1.85%) Microsoft Certification
3 27 (1.67%) Master's Degree
4 19 (1.17%) MCSD
5 16 (0.99%) Computer Science Degree
6 12 (0.74%) CISM
7 11 (0.68%) Numerate Degree
7 11 (0.68%) PhD
7 11 (0.68%) RHCE
7 11 (0.68%) Security Cleared
8 9 (0.56%) CISA
8 9 (0.56%) Cisco Certification
9 8 (0.49%) DV Cleared
9 8 (0.49%) SC Cleared
10 7 (0.43%) ISEB
10 7 (0.43%) TOGAF Certification
11 6 (0.37%) CCNA
11 6 (0.37%) CISSP
12 4 (0.25%) MCSE
13 3 (0.19%) CEH
Quality Assurance & Compliance
1 63 (3.89%) QA
2 30 (1.85%) Data Quality
3 29 (1.79%) GDPR
4 28 (1.73%) SLA
5 19 (1.17%) ISO/IEC 27001
6 6 (0.37%) EMIR
6 6 (0.37%) MiFID
7 5 (0.31%) Dodd-Frank
7 5 (0.31%) NIST
8 4 (0.25%) Accessibility
9 2 (0.12%) COBIT
10 1 (0.062%) Cyber Essentials
10 1 (0.062%) ISO/IEC 20000
10 1 (0.062%) Solvency II
10 1 (0.062%) WCAG
System Software
1 150 (9.25%) Docker
2 66 (4.07%) Active Directory
3 38 (2.34%) VMware Infrastructure
4 16 (0.99%) vSphere
5 11 (0.68%) XenApp
5 11 (0.68%) XenDesktop
6 6 (0.37%) Hyper-V
7 3 (0.19%) VMware ESXi
8 2 (0.12%) Apache Flume
8 2 (0.12%) Firmware
8 2 (0.12%) HDFS
8 2 (0.12%) StorNext
8 2 (0.12%) Xsan
9 1 (0.062%) Microsoft App-V
9 1 (0.062%) NFS
9 1 (0.062%) VMware NSX
Systems Management
1 167 (10.30%) Kubernetes
2 81 (5.00%) Terraform
3 23 (1.42%) SCCM
4 21 (1.30%) Ansible
5 15 (0.93%) Puppet
6 12 (0.74%) Grafana
6 12 (0.74%) Prometheus
7 8 (0.49%) Opscode Chef
8 7 (0.43%) Jamf Pro
9 6 (0.37%) Nagios
10 5 (0.31%) Microsoft Intune
11 2 (0.12%) EMC NetWorker
11 2 (0.12%) Nessus
11 2 (0.12%) QRadar
11 2 (0.12%) SCOM
11 2 (0.12%) Single Sign-On
11 2 (0.12%) WSUS
12 1 (0.062%) MOM
Vendors
1 239 (14.74%) Google
2 236 (14.56%) Microsoft
3 114 (7.03%) Facebook
4 73 (4.50%) Adobe
5 59 (3.64%) Apple
6 41 (2.53%) VMware
7 39 (2.41%) Instagram
8 38 (2.34%) Oracle
9 35 (2.16%) Twitter
10 34 (2.10%) Snapchat
11 27 (1.67%) Salesforce.com
12 23 (1.42%) DoubleClick
12 23 (1.42%) YouTube
13 21 (1.30%) Red Hat
14 18 (1.11%) Cisco
14 18 (1.11%) PagerDuty
15 17 (1.05%) F5
16 16 (0.99%) IBM
17 14 (0.86%) Alteryx
17 14 (0.86%) Avid