Period
to 17 August 2017

The table below looks at the prevalence of the term Digital Media in permanent job vacancies. Included is a benchmarking guide to the salaries offered in vacancies that have cited Digital Media over the 6 months to 17 August 2017 with a comparison to the same period over the previous 2 years.

Digital Media
UK
6 months to
17 Aug 2017
Same period 2016 Same period 2015
Rank 707 506 477
Rank change year-on-year -201 -29 -97
Permanent jobs citing Digital Media 498 1062 1274
As % of all permanent IT jobs advertised in the UK 0.28% 0.54% 0.59%
As % of the Miscellaneous category 0.66% 1.29% 1.42%
Number of salaries quoted 404 929 1061
UK median annual salary £47,500 £45,000 £45,000
Median salary % change year-on-year +5.56% - -
10th Percentile £26,250 £26,250 £26,750
90th Percentile £72,500 £76,500 £75,000
UK excluding London median annual salary £35,000 £40,000 £35,000
% change year-on-year -12.50% +14.29% -

Digital Media is in the generic IT skills category. The next table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for generic IT skills.

Generic IT Skills
UK
Permanent job vacancies with a requirement for generic IT skills 75342 82512 89447
As % of all permanent IT job vacancies advertised in the UK 42.80% 41.68% 41.17%
Number of salaries quoted 57465 67458 71218
UK median annual salary £50,000 £50,000 £47,500
Median salary % change year-on-year - +5.26% +5.56%
10th Percentile £27,500 £27,500 £26,250
90th Percentile £82,500 £80,000 £77,500
UK excluding London median annual salary £42,500 £42,500 £40,000
% change year-on-year - +6.25% -

Digital Media
Job Vacancy Trend

Job postings citing Digital Media as a percentage of all IT jobs advertised.

Job vacancy trend for Digital Media in the UK

Digital Media
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Digital Media.

Salary trend for Digital Media in the UK

Digital Media
Salary Histogram

The salary distribution of IT jobs citing Digital Media over the 6 months to 17 August 2017.

Salary histogram for Digital Media in the UK

Digital Media
Top 15 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Digital Media within the UK over the 6 months to 17 August 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -186 483 £47,500 +5.56% 59
London -69 308 £52,500 - 27
UK excluding London -254 185 £35,000 -12.50% 32
North of England +24 84 £35,000 - 7
Yorkshire +32 51 £31,750 -23.03% 6
South East +48 41 £50,000 +33.33% 13
East of England -27 30 £25,000 -61.54% 2
North West -11 29 £35,000 +16.67% 1
South West -225 17 £47,500 +18.75% 9
Wales 0 6 £55,000 +83.33%
Scotland +12 4 £22,500 -44.79%
North East - 4 £37,500 -
Midlands -2 3 £27,500 -33.73% 1
East Midlands +19 2 £32,500 -21.69%
West Midlands +7 1 £27,500 -21.43% 1

For the 6 months to 17 August 2017, IT jobs citing Digital Media also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads with a requirement for Digital Media.

1 179 (35.94%) Agile Software Development
2 131 (26.31%) JavaScript
3 118 (23.69%) User Experience
4 113 (22.69%) Marketing
5 112 (22.49%) HTML
6 106 (21.29%) CSS
7 90 (18.07%) Git (software)
8 83 (16.67%) MVC
9 77 (15.46%) C#
10 76 (15.26%) Degree
11 75 (15.06%) TDD
12 70 (14.06%) .NET
12 70 (14.06%) Linux
13 68 (13.65%) Microsoft
14 67 (13.45%) SQL
15 63 (12.65%) E-Commerce
16 61 (12.25%) Finance
17 60 (12.05%) Web Development
18 59 (11.85%) AngularJS
19 57 (11.45%) BDD
20 56 (11.24%) HTML5
20 56 (11.24%) ASP.NET
21 55 (11.04%) Node.js
22 54 (10.84%) Internet
23 53 (10.64%) PHP
23 53 (10.64%) RESTful
23 53 (10.64%) Analytical Skills
24 52 (10.44%) SQL Server
25 51 (10.24%) NoSQL
26 50 (10.04%) MySQL

Digital Media
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 44 (8.84%) CMS
2 26 (5.22%) WordPress
3 17 (3.41%) Apache
4 13 (2.61%) nginx
5 10 (2.01%) Confluence
6 8 (1.61%) Sitecore CMS
7 6 (1.20%) Apache Spark
7 6 (1.20%) SAS
8 5 (1.00%) Drupal
8 5 (1.00%) Oracle SOA Suite
8 5 (1.00%) WebSphere
9 4 (0.80%) Marvel
9 4 (0.80%) SharePoint
10 2 (0.40%) Apache Solr
10 2 (0.40%) Elasticsearch
10 2 (0.40%) Exchange Server 2010
10 2 (0.40%) JBoss
10 2 (0.40%) MS Exchange
10 2 (0.40%) OpenStack
10 2 (0.40%) Tomcat
Applications
1 25 (5.02%) Photoshop
2 21 (4.22%) Adobe Illustrator
3 19 (3.82%) Adobe Creative Suite
4 17 (3.41%) Microsoft Excel
5 5 (1.00%) OmniGraffle
6 4 (0.80%) InDesign
6 4 (0.80%) Microsoft Office
7 3 (0.60%) Adobe After Effects
7 3 (0.60%) Microsoft PowerPoint
7 3 (0.60%) Microsoft Project
7 3 (0.60%) SPSS
8 2 (0.40%) 3ds Max
8 2 (0.40%) Maya
9 1 (0.20%) Acrobat
9 1 (0.20%) InCopy
Business Applications
1 6 (1.20%) Shopify
2 5 (1.00%) Oracle Applications
3 4 (0.80%) Magento
4 2 (0.40%) Adobe Campaign
4 2 (0.40%) WebTrends
5 1 (0.20%) Dynamics AX
5 1 (0.20%) Dynamics CRM
5 1 (0.20%) Dynamics NAV
5 1 (0.20%) FastStats
Cloud Services
1 43 (8.63%) Amazon AWS
2 31 (6.22%) Microsoft Azure
3 25 (5.02%) Cloud Computing
4 15 (3.01%) Google Analytics
5 11 (2.21%) Google Tag Manager
5 11 (2.21%) Office 365
5 11 (2.21%) SaaS
6 7 (1.41%) GitHub
6 7 (1.41%) Google Cloud Platform
7 4 (0.80%) Adobe Creative Cloud
7 4 (0.80%) Amazon EC2
7 4 (0.80%) IaaS
8 3 (0.60%) Adobe Analytics
8 3 (0.60%) AdWords
8 3 (0.60%) Amazon S3
8 3 (0.60%) AWS CloudFormation
8 3 (0.60%) AWS Lambda
8 3 (0.60%) CloudFront
8 3 (0.60%) G Suite
8 3 (0.60%) PaaS
Communications & Networking
1 54 (10.84%) Internet
2 17 (3.41%) DNS
3 16 (3.21%) Firewall
4 14 (2.81%) Network Security
5 11 (2.21%) MPLS
5 11 (2.21%) SDH
6 6 (1.20%) HTTP
7 5 (1.00%) VLAN
8 4 (0.80%) VoIP
9 3 (0.60%) Intranet
9 3 (0.60%) TCP/IP
10 2 (0.40%) IP Telephony
10 2 (0.40%) VPN
10 2 (0.40%) Wireless
11 1 (0.20%) Skype
11 1 (0.20%) SMS
Database & Business Intelligence
1 52 (10.44%) SQL Server
2 51 (10.24%) NoSQL
3 50 (10.04%) MySQL
4 28 (5.62%) SQL Server 2016
5 26 (5.22%) Big Data
6 24 (4.82%) MongoDB
7 17 (3.41%) Relational Database
8 15 (3.01%) DocumentDB
9 13 (2.61%) Data Warehouse
10 9 (1.81%) SQL Server 2012
11 8 (1.61%) Hadoop
11 8 (1.61%) SQL Server 2014
11 8 (1.61%) SQL Server Integration Services
12 7 (1.41%) QlikView
12 7 (1.41%) SQL Server 2008
12 7 (1.41%) SQL Server Analysis Services
12 7 (1.41%) SQL Server Reporting Services
13 6 (1.20%) Business Intelligence Development Studio
13 6 (1.20%) RDBMS
14 5 (1.00%) PostgreSQL
Development Applications
1 90 (18.07%) Git (software)
2 22 (4.42%) git-flow
3 16 (3.21%) gulp
3 16 (3.21%) Team Foundation Server
4 15 (3.01%) Jenkins
5 14 (2.81%) Atlassian Bamboo
6 12 (2.41%) JIRA
7 10 (2.01%) Cucumber
7 10 (2.01%) Visual Studio
8 9 (1.81%) Selenium
9 6 (1.20%) Grunt
9 6 (1.20%) JMeter
10 5 (1.00%) Axure RP
10 5 (1.00%) Balsamiq Mockups
10 5 (1.00%) TeamCity
11 4 (0.80%) Ant
11 4 (0.80%) ERwin
11 4 (0.80%) Maven
11 4 (0.80%) NUnit
11 4 (0.80%) WebDriver
General
1 113 (22.69%) Marketing
2 61 (12.25%) Finance
3 45 (9.04%) Retail
4 38 (7.63%) Advertising
5 23 (4.62%) Banking
6 15 (3.01%) Telecoms
7 12 (2.41%) Publishing
8 10 (2.01%) Electronics
9 8 (1.61%) French Language
9 8 (1.61%) Games
10 7 (1.41%) Legal
10 7 (1.41%) Manufacturing
10 7 (1.41%) Multimedia
11 5 (1.00%) German Language
12 4 (0.80%) Brand Awareness
13 2 (0.40%) Retail Banking
14 1 (0.20%) Automotive
14 1 (0.20%) Digital Economy
14 1 (0.20%) International Banking
14 1 (0.20%) Turkish Language
Job Titles
1 149 (29.92%) Developer
2 45 (9.04%) .NET Developer
2 45 (9.04%) Analyst
2 45 (9.04%) Designer
3 39 (7.83%) C# Developer
4 38 (7.63%) Front End Developer (Client-Side Developer)
5 36 (7.23%) C# .NET Developer
6 34 (6.83%) ASP.NET Developer
6 34 (6.83%) C# ASP.NET Developer
7 31 (6.22%) Architect
8 29 (5.82%) ASP.NET MVC Developer
9 27 (5.42%) PHP Developer
10 26 (5.22%) Web Developer
11 24 (4.82%) Senior Developer
12 23 (4.62%) Digital Analyst
13 22 (4.42%) Digital Executive
14 20 (4.02%) Business Analyst
14 20 (4.02%) JavaScript Developer
15 18 (3.61%) Consultant
16 17 (3.41%) Systems Administrator
Libraries, Frameworks & Software Standards
1 112 (22.49%) HTML
2 106 (21.29%) CSS
3 70 (14.06%) .NET
4 59 (11.85%) AngularJS
5 56 (11.24%) ASP.NET
5 56 (11.24%) HTML5
6 55 (11.04%) Node.js
7 53 (10.64%) RESTful
8 47 (9.44%) jQuery
9 46 (9.24%) CSS3
10 43 (8.63%) ASP.NET Web API
10 43 (8.63%) React
11 37 (7.43%) Sass
12 36 (7.23%) ASP.NET MVC
13 32 (6.43%) Web Services
14 28 (5.62%) WCF
15 27 (5.42%) ASP.NET MVC 5
15 27 (5.42%) XML
16 25 (5.02%) Express
17 24 (4.82%) Twitter Bootstrap
Miscellaneous
1 118 (23.69%) User Experience
2 53 (10.64%) Analytical Skills
3 43 (8.63%) Social Media
4 38 (7.63%) Over-the-Top Content
5 36 (7.23%) Blog
6 28 (5.62%) Computer Science
7 23 (4.62%) Streaming Video
8 17 (3.41%) Greenfield Project
8 17 (3.41%) Internet of Things
8 17 (3.41%) Semantic Web
9 14 (2.81%) Mobile App
10 13 (2.61%) FMCG
11 12 (2.41%) Enterprise Software
12 7 (1.41%) IPTV
12 7 (1.41%) Management Information System
12 7 (1.41%) Public Cloud
13 6 (1.20%) NHS
14 5 (1.00%) Smart Home
14 5 (1.00%) Smartphone
15 4 (0.80%) Linux Command Line
Operating Systems
1 70 (14.06%) Linux
2 35 (7.03%) Windows
3 20 (4.02%) Ubuntu
4 14 (2.81%) CentOS
5 13 (2.61%) Unix
6 9 (1.81%) Android
6 9 (1.81%) Debian
6 9 (1.81%) Windows Server
7 8 (1.61%) Mac OS X
8 7 (1.41%) Apple iOS
8 7 (1.41%) Mac OS
8 7 (1.41%) Windows Server 2012
9 4 (0.80%) Windows Server 2003
10 3 (0.60%) Windows Server 2008
11 2 (0.40%) Windows 10
12 1 (0.20%) Windows 7
12 1 (0.20%) Windows 8
12 1 (0.20%) Windows XP
Processes & Methodologies
1 179 (35.94%) Agile Software Development
2 83 (16.67%) MVC
3 75 (15.06%) TDD
4 63 (12.65%) E-Commerce
5 60 (12.05%) Web Development
6 57 (11.45%) BDD
7 42 (8.43%) Analytics
7 42 (8.43%) Project Management
7 42 (8.43%) Scrum
8 39 (7.83%) Time Management
9 37 (7.43%) Front End Development
10 36 (7.23%) Mentoring
11 35 (7.03%) CRM
12 34 (6.83%) Digital Marketing
13 33 (6.63%) SDLC
14 32 (6.43%) DevOps
15 27 (5.42%) Business Intelligence
15 27 (5.42%) Coaching
15 27 (5.42%) Software Engineering
15 27 (5.42%) Web Application Development
Programming Languages
1 131 (26.31%) JavaScript
2 77 (15.46%) C#
3 67 (13.45%) SQL
4 53 (10.64%) PHP
5 50 (10.04%) Ruby
6 43 (8.63%) Java
7 37 (7.43%) Python
8 23 (4.62%) T-SQL
9 10 (2.01%) R
10 9 (1.81%) Bash Shell
11 8 (1.61%) C++
12 6 (1.20%) ES6
13 4 (0.80%) Groovy
13 4 (0.80%) Perl
13 4 (0.80%) Scala
14 3 (0.60%) PHP 5
14 3 (0.60%) PowerShell
15 2 (0.40%) C
15 2 (0.40%) VB
16 1 (0.20%) PL/SQL
Qualifications
1 76 (15.26%) Degree
2 21 (4.22%) Computer Science Degree
3 5 (1.00%) CCNA
3 5 (1.00%) Cisco Certification
3 5 (1.00%) Numerate Degree
4 4 (0.80%) CISM
4 4 (0.80%) CISSP
4 4 (0.80%) Postgraduate
5 3 (0.60%) CCENT
5 3 (0.60%) GIAC
5 3 (0.60%) GSEC
5 3 (0.60%) MCSA
5 3 (0.60%) Microsoft Certification
5 3 (0.60%) PhD
6 2 (0.40%) CCDA
6 2 (0.40%) CCDP
6 2 (0.40%) CCIE
6 2 (0.40%) CCNP
6 2 (0.40%) Sun Certification
7 1 (0.20%) PMI Certification
Quality Assurance & Compliance
1 30 (6.02%) QA
2 7 (1.41%) Actionable Recommendations
2 7 (1.41%) GCP
3 3 (0.60%) PCI DSS
3 3 (0.60%) WCAG
4 2 (0.40%) ISO/IEC 17025
4 2 (0.40%) ISO/IEC 27001
4 2 (0.40%) Sarbanes-Oxley
4 2 (0.40%) TickIT
5 1 (0.20%) COBIT
5 1 (0.20%) SLA
System Software
1 15 (3.01%) Docker
2 11 (2.21%) Active Directory
3 6 (1.20%) Hyper-V
4 3 (0.60%) VMware Infrastructure
5 2 (0.40%) VMware NSX
5 2 (0.40%) vSphere
Systems Management
1 13 (2.61%) Ansible
2 11 (2.21%) Puppet
3 9 (1.81%) Kubernetes
4 8 (1.61%) Terraform
5 5 (1.00%) Nagios
6 2 (0.40%) Opscode Chef
7 1 (0.20%) Grafana
7 1 (0.20%) Graphite
7 1 (0.20%) Packer
Vendors
1 68 (13.65%) Microsoft
2 37 (7.43%) Adobe
3 24 (4.82%) Google
4 15 (3.01%) Oracle
5 13 (2.61%) SAP
6 11 (2.21%) Tektronix
7 10 (2.01%) Facebook
8 9 (1.81%) VMware
9 8 (1.61%) Sitecore
10 6 (1.20%) hybris
10 6 (1.20%) JD Edwards
11 5 (1.00%) BroadVision
11 5 (1.00%) JDA
11 5 (1.00%) PeopleSoft
11 5 (1.00%) Retek
11 5 (1.00%) Tableau
11 5 (1.00%) Teradata
11 5 (1.00%) TIBCO
11 5 (1.00%) webMethods
11 5 (1.00%) Zend