Digital Media Job Trends

Digital Media
UK

The table below looks at the prevalence of the term Digital Media in permanent job vacancies. Included is a benchmarking guide to the salaries offered in vacancies that cited Digital Media over the 6 months leading up to 16 November 2025, comparing them to the same period in the previous two years.

6 months to
16 Nov 2025
Same period 2024 Same period 2023
Rank 545 461 675
Rank change year-on-year -84 +214 +154
Permanent jobs citing Digital Media 125 314 56
As % of all permanent jobs in the UK 0.24% 0.46% 0.11%
As % of the Miscellaneous category 0.64% 1.42% 0.27%
Number of salaries quoted 76 39 53
10th Percentile £31,313 £32,500 £21,426
25th Percentile £38,000 £42,500 £32,500
Median annual salary (50th Percentile) £45,000 £55,000 £52,500
Median % change year-on-year -18.18% +4.76% -8.70%
75th Percentile £61,250 £80,625 £77,500
90th Percentile £70,000 £90,300 -
UK excluding London median annual salary £39,000 £52,500 £47,500
% change year-on-year -25.71% +10.53% +5.56%

All Generic Skills
UK

Digital Media falls under the General and Transferable Skills category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring generic IT skills.

Permanent vacancies with a requirement for generic IT skills 19,508 22,127 20,555
As % of all permanent jobs advertised in the UK 37.02% 32.64% 38.63%
Number of salaries quoted 10,691 10,700 15,335
10th Percentile £27,750 £33,750 £34,000
25th Percentile £36,000 £45,500 £45,000
Median annual salary (50th Percentile) £53,750 £60,000 £62,500
Median % change year-on-year -10.42% -4.00% -
75th Percentile £77,500 £83,750 £84,056
90th Percentile £101,250 £110,000 £106,289
UK excluding London median annual salary £45,000 £54,000 £55,000
% change year-on-year -16.67% -1.82% -

Digital Media
Job Vacancy Trend

Historical trend showing the proportion of permanent IT job postings citing Digital Media relative to all permanent IT jobs advertised.

Digital Media job vacancy trend in the UK

Digital Media
Salary Trend

Salary distribution trend for jobs in the UK citing Digital Media.

Salary distribution trend for jobs in the UK citing Digital Media

Digital Media
Salary Histogram

Salary distribution for jobs citing Digital Media over the 6 months to 16 November 2025.

Salary histogram for Digital Media in the UK

Digital Media
Top 13 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Digital Media within the UK over the 6 months to 16 November 2025. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
England -84 107 £42,500 -22.73% 87
UK excluding London -21 67 £39,000 -25.71% 40
London -27 44 £44,500 -17.21% 57
Work from Home -109 43 £53,750 +2.38% 33
South East -51 34 £45,000 +38.46% 20
Midlands +64 11 £39,000 +48.85% 2
West Midlands +61 11 £39,000 +48.85% 1
East of England -18 11 £38,000 -38.21% 7
Scotland - 5 £57,500 - 1
North of England +41 3 £57,500 -6.50% 7
South West +34 3 £31,500 -37.00% 3
North East - 2 £57,500 - 1
North West +46 1 £62,500 +51.57% 5

Digital Media
Co-Occurring Skills & Capabilities by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 6 (4.80%) WordPress
2 4 (3.20%) CMS
2 4 (3.20%) SharePoint
3 3 (2.40%) Confluence
4 1 (0.80%) Umbraco
Applications
1 20 (16.00%) Microsoft Excel
2 16 (12.80%) Microsoft PowerPoint
3 11 (8.80%) Adobe Creative Suite
4 10 (8.00%) Adobe After Effects
4 10 (8.00%) Adobe Premiere
5 9 (7.20%) Photoshop
6 6 (4.80%) Adobe Illustrator
7 3 (2.40%) InDesign
8 2 (1.60%) Sketch
Business Applications
1 1 (0.80%) Dynamics CRM
Cloud Services
1 6 (4.80%) Power Automate
2 5 (4.00%) Azure
2 5 (4.00%) Google Ads
3 4 (3.20%) Google Analytics
3 4 (3.20%) Microsoft 365
4 3 (2.40%) Azure DevOps
4 3 (2.40%) Canva
4 3 (2.40%) Dynamics 365
4 3 (2.40%) SaaS
5 2 (1.60%) Facebook Ads
5 2 (1.60%) Figma
5 2 (1.60%) Microsoft Copilot
6 1 (0.80%) AWS
Communications & Networking
1 4 (3.20%) Unified Communications
2 1 (0.80%) 3G
2 1 (0.80%) 4G
2 1 (0.80%) ADSL
2 1 (0.80%) BGP
2 1 (0.80%) Firewall
2 1 (0.80%) IPsec
2 1 (0.80%) MPLS
2 1 (0.80%) OSPF
2 1 (0.80%) TCP/IP
2 1 (0.80%) VDSL
2 1 (0.80%) VLAN
2 1 (0.80%) VPN
Database & Business Intelligence
1 4 (3.20%) Looker
2 2 (1.60%) Tableau
General
1 64 (51.20%) Social Skills
2 50 (40.00%) Marketing
3 29 (23.20%) Advertising
4 26 (20.80%) Analytical Skills
5 16 (12.80%) Finance
5 16 (12.80%) Inclusion and Diversity
5 16 (12.80%) Retail
6 14 (11.20%) Presentation Skills
7 10 (8.00%) Multimedia
7 10 (8.00%) Organisational Skills
8 6 (4.80%) Aviation
8 6 (4.80%) Military
9 5 (4.00%) Legal
10 4 (3.20%) Law
11 3 (2.40%) Documentation Skills
11 3 (2.40%) Publishing
12 2 (1.60%) Automotive
12 2 (1.60%) Brand Awareness
12 2 (1.60%) French Language
12 2 (1.60%) Games
Job Titles
1 16 (12.80%) Account Manager
2 14 (11.20%) Web Manager
3 8 (6.40%) Audio Visual Engineer
4 7 (5.60%) Field Engineer
4 7 (5.60%) Field Service Engineer
5 6 (4.80%) Senior
6 5 (4.00%) Analyst
6 5 (4.00%) Campaign Manager
6 5 (4.00%) Project Manager
7 4 (3.20%) Coordinator
7 4 (3.20%) Designer
7 4 (3.20%) IT Manager
7 4 (3.20%) IT Project Manager
7 4 (3.20%) Software Manager
7 4 (3.20%) Unified Communications Manager
8 3 (2.40%) Accountant
8 3 (2.40%) Business IT Analyst
8 3 (2.40%) Development Manager
8 3 (2.40%) Digital Executive
8 3 (2.40%) Technical Author
Libraries, Frameworks & Software Standards
1 4 (3.20%) CSS
1 4 (3.20%) HTML
1 4 (3.20%) Web Services
2 1 (0.80%) PyTorch
2 1 (0.80%) XGBoost
Miscellaneous
1 30 (24.00%) Social Media
2 13 (10.40%) Driving Licence
3 11 (8.80%) Motion Graphics
4 7 (5.60%) Graphic Design
4 7 (5.60%) Home Automation
4 7 (5.60%) Smart Home
5 6 (4.80%) Marketing Technology
5 6 (4.80%) Video Editing
6 5 (4.00%) Animation
6 5 (4.00%) Management Information System
7 4 (3.20%) Analytical Mindset
7 4 (3.20%) Digital Signage
7 4 (3.20%) Embedded Systems
8 3 (2.40%) Robotics
8 3 (2.40%) Self-Motivation
9 2 (1.60%) Blog
9 2 (1.60%) Credit Risk
9 2 (1.60%) e-Learning
9 2 (1.60%) Media Streaming
9 2 (1.60%) Tandem
Operating Systems
1 14 (11.20%) Windows
2 1 (0.80%) Linux
2 1 (0.80%) Unix
2 1 (0.80%) Windows 10
2 1 (0.80%) Windows 7
Processes & Methodologies
1 21 (16.80%) Decision-Making
2 20 (16.00%) Problem-Solving
3 17 (13.60%) Data Analysis
3 17 (13.60%) Storytelling
4 16 (12.80%) Business Intelligence
4 16 (12.80%) Project Management
5 15 (12.00%) AI
5 15 (12.00%) Strategic Planning
6 14 (11.20%) Agile
6 14 (11.20%) Statistics
7 13 (10.40%) Analytics
7 13 (10.40%) Pedagogy
8 11 (8.80%) Digital Marketing
8 11 (8.80%) Thought Leadership
9 10 (8.00%) Business Analysis
10 9 (7.20%) Actionable Insight
10 9 (7.20%) Time Management
11 8 (6.40%) Campaign Management
11 8 (6.40%) Pay per click
11 8 (6.40%) User Experience
Programming Languages
1 5 (4.00%) Python
2 4 (3.20%) SQL
3 3 (2.40%) JavaScript
4 1 (0.80%) PHP
Qualifications
1 15 (12.00%) DBS Check
2 6 (4.80%) Degree
3 3 (2.40%) ACCA
4 1 (0.80%) CCNA
4 1 (0.80%) Cisco Certification
4 1 (0.80%) Network+ Certification
Quality Assurance & Compliance
1 9 (7.20%) GDPR
2 7 (5.60%) QA
3 4 (3.20%) Data Quality
4 3 (2.40%) Accessibility
4 3 (2.40%) GAAP
4 3 (2.40%) IFRS
5 1 (0.80%) California Consumer Privacy Act
5 1 (0.80%) PERC
Vendors
1 36 (28.80%) Microsoft
2 16 (12.80%) Adobe
3 11 (8.80%) TikTok
4 9 (7.20%) Google
5 8 (6.40%) Cisco
6 7 (5.60%) Facebook
7 6 (4.80%) YouTube
8 4 (3.20%) Civica
8 4 (3.20%) Instagram
9 3 (2.40%) Hotjar
9 3 (2.40%) Pinterest
9 3 (2.40%) Salesforce
10 2 (1.60%) Apple
10 2 (1.60%) Hootsuite
11 1 (0.80%) Arista
11 1 (0.80%) Dell
11 1 (0.80%) HP
11 1 (0.80%) Juniper
11 1 (0.80%) Marin
11 1 (0.80%) Snapchat