Digital Media Job Trends
Digital Media
UK
The table below looks at the prevalence of the term Digital Media in permanent job vacancies. Included is a benchmarking guide to the salaries offered in vacancies that cited Digital Media over the 6 months leading up to 22 October 2026, comparing them to the same period in the previous two years.
| 6 months to 22 Oct 2026 |
Same period 2025 | Same period 2024 | |
|---|---|---|---|
| Rank | 691 | 551 | 509 |
| Rank change year-on-year | -140 | -42 | +156 |
| Permanent jobs citing Digital Media | 130 | 116 | 260 |
| As % of all permanent jobs in the UK | 0.11% | 0.24% | 0.38% |
| As % of the Miscellaneous category | 0.39% | 0.59% | 1.16% |
| Number of salaries quoted | 77 | 57 | 41 |
| 10th Percentile | £30,150 | £31,050 | £26,133 |
| 25th Percentile | £35,000 | £39,000 | £37,289 |
| Median annual salary (50th Percentile) | £43,000 | £45,000 | £50,000 |
| Median % change year-on-year | -4.44% | -10.00% | -9.09% |
| 75th Percentile | £47,500 | £61,250 | £55,000 |
| 90th Percentile | £57,000 | £70,000 | £82,500 |
| UK excluding London median annual salary | £39,000 | £45,000 | £50,000 |
| % change year-on-year | -13.33% | -10.00% | -6.98% |
All Generic Skills
UK
Digital Media falls under the General and Transferable Skills category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring generic IT skills.
| 6 months to 22 Oct 2026 |
Same period 2025 | Same period 2024 | |
|---|---|---|---|
| Permanent vacancies with a requirement for generic IT skills | 32,950 | 19,520 | 22,369 |
| As % of all permanent jobs advertised in the UK | 27.35% | 39.70% | 32.32% |
| Number of salaries quoted | 20,066 | 10,194 | 11,064 |
| 10th Percentile | £30,750 | £28,000 | £32,750 |
| 25th Percentile | £40,000 | £36,250 | £45,250 |
| Median annual salary (50th Percentile) | £55,000 | £54,000 | £60,000 |
| Median % change year-on-year | +1.85% | -10.00% | -4.00% |
| 75th Percentile | £78,750 | £77,500 | £83,750 |
| 90th Percentile | £100,000 | £102,500 | £110,000 |
| UK excluding London median annual salary | £51,356 | £45,000 | £54,000 |
| % change year-on-year | +14.12% | -16.67% | -1.82% |
Digital Media Job Vacancy Trend
Historical trend showing the proportion of permanent IT job postings citing Digital Media relative to all permanent IT jobs advertised.
Digital Media Salary Trend
Salary distribution trend for jobs in the UK citing Digital Media.
Digital Media Salary Histogram
Salary distribution for jobs citing Digital Media over the 6 months to 22 October 2026.
Digital Media Top 15 Job Locations
The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Digital Media within the UK over the 6 months to 22 October 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.
| Location | Rank Change on Same Period Last Year |
Matching Permanent IT Job Ads |
Median Salary Past 6 Months |
Median Salary % Change on Same Period Last Year |
Live Jobs |
|---|---|---|---|---|---|
| England | -130 | 119 | £42,590 | -5.36% | 133 |
| UK excluding London | -127 | 68 | £39,000 | -13.33% | 31 |
| London | -68 | 53 | £50,000 | +11.11% | 108 |
| South East | -83 | 21 | £37,500 | -16.67% | 10 |
| Work from Home | -89 | 21 | £37,500 | -25.00% | 71 |
| Midlands | -33 | 17 | £43,000 | +10.26% | 3 |
| West Midlands | -39 | 15 | £43,000 | +10.26% | 1 |
| North of England | -60 | 11 | £35,000 | -31.71% | 9 |
| North West | -24 | 10 | £35,000 | -44.00% | 5 |
| South West | -67 | 9 | £38,869 | +23.39% | 3 |
| East of England | - | 8 | £35,000 | - | 4 |
| East Midlands | - | 2 | £65,000 | - | 2 |
| Scotland | +14 | 1 | - | - | 1 |
| Yorkshire | -35 | 1 | £87,500 | +118.75% | 3 |
| Northern Ireland | - | 1 | - | - |
Digital Media Co-Occurring Skills & Capabilities by Category
The table below expands on the one above by listing co-occurrences one category at a time. It covers the same employment type, locality and period, with up to 20 co-occurrences in each category.
Miscellaneous
| Rank | Skill | Share | Job Ads |
|---|---|---|---|
| 1 | Social Media | 20.0% | 26 |
| 2 | Marketing Technology | 8.5% | 11 |
| 3 | Self-Motivation | 7.7% | 10 |
| 4 | Management Information System | 4.6% | 6 |
| 5 | Home Automation | 3.8% | 5 |
| 5 | Smart Home | 3.8% | 5 |
| 5 | Virtual Reality | 3.8% | 5 |
| 8 | Animation | 2.3% | 3 |
| 8 | Data Centre | 2.3% | 3 |
| 8 | e-Learning | 2.3% | 3 |
| 8 | Graphic Design | 2.3% | 3 |
| 8 | Interactive Media | 2.3% | 3 |
| 8 | Onboarding | 2.3% | 3 |
| 8 | PDA | 2.3% | 3 |
| 15 | Augmented Reality | 1.5% | 2 |
| 15 | Driving Licence | 1.5% | 2 |
| 15 | Hackathon | 1.5% | 2 |
| 15 | Learning Management System | 1.5% | 2 |
| 15 | Media Streaming | 1.5% | 2 |
| 15 | Photography | 1.5% | 2 |