Period
to 19 October 2019

The table below looks at the prevalence of the term Digital Media in permanent job vacancies. Included is a benchmarking guide to the salaries offered in vacancies that have cited Digital Media over the 6 months to 19 October 2019 with a comparison to the same period over the previous 2 years.

Digital Media
UK
6 months to
19 Oct 2019
Same period 2018 Same period 2017
Rank 853 854 743
Rank change year-on-year +1 -111 -155
Permanent jobs citing Digital Media 217 314 506
As % of all permanent IT jobs advertised in the UK 0.16% 0.19% 0.29%
As % of the Miscellaneous category 0.41% 0.48% 0.72%
Number of salaries quoted 162 234 396
UK median annual salary £50,000 £50,000 £46,250
Median salary % change year-on-year - +8.11% +2.78%
10th Percentile £30,786 £26,250 £26,250
90th Percentile £83,750 £84,250 £73,125
UK excluding London median annual salary £42,500 £42,500 £35,047
% change year-on-year - +21.27% -12.38%

Digital Media is in the Generic IT Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for generic IT skills.

All Generic IT Skills
UK
Permanent vacancies with a requirement for generic IT skills 52,968 65,118 70,555
As % of all permanent IT jobs advertised in the UK 38.88% 39.52% 40.36%
Number of salaries quoted 39,944 49,880 52,395
UK median annual salary £52,500 £52,500 £50,000
Median salary % change year-on-year - +5.00% -
10th Percentile £29,565 £28,750 £27,500
90th Percentile £90,000 £85,000 £82,500
UK excluding London median annual salary £45,000 £45,000 £42,500
% change year-on-year - +5.88% -

Digital Media
Job Vacancy Trend

Job postings citing Digital Media as a percentage of all IT jobs advertised.

Job vacancy trend for Digital Media in the UK

Digital Media
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Digital Media.

Salary trend for Digital Media in the UK

Digital Media
Salary Histogram

The salary distribution of IT jobs citing Digital Media over the 6 months to 19 October 2019.

Salary histogram for Digital Media in the UK

Digital Media
Top 12 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Digital Media within the UK over the 6 months to 19 October 2019. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +12 210 £50,000 - 35
London +37 143 £60,000 +9.09% 20
UK excluding London +39 70 £42,500 - 16
North of England +38 18 £42,500 +21.43% 5
South East +35 18 £35,000 - 3
Yorkshire +20 18 £42,500 -15.00% 3
East of England +81 16 £42,500 +23.19% 3
South West +4 11 £37,500 -11.76% 2
West Midlands +35 4 £30,000 -33.33%
Midlands +27 4 £30,000 -40.00% 2
Scotland +16 2 £70,000 +127.64% 1
Wales -15 1 £37,500 -25.00%

For the 6 months to 19 October 2019, IT jobs citing Digital Media also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads with a requirement for Digital Media.

1 69 (31.80%) Marketing
2 67 (30.88%) JavaScript
3 54 (24.88%) SQL
4 52 (23.96%) Agile Software Development
5 50 (23.04%) HTML
6 46 (21.20%) Degree
7 44 (20.28%) Analytics
8 39 (17.97%) Google
9 38 (17.51%) C#
10 37 (17.05%) .NET
11 36 (16.59%) MVC
12 32 (14.75%) Python
13 31 (14.29%) Microsoft
14 30 (13.82%) Software Engineering
15 29 (13.36%) Retail
15 29 (13.36%) Computer Science
15 29 (13.36%) Project Management
16 28 (12.90%) Social Media
17 27 (12.44%) E-Commerce
18 26 (11.98%) Azure
18 26 (11.98%) Big Data
19 25 (11.52%) User Experience
20 24 (11.06%) Google Analytics
20 24 (11.06%) Git (software)
21 23 (10.60%) jQuery
21 23 (10.60%) Digital Marketing
21 23 (10.60%) Statistics
21 23 (10.60%) Advertising
22 22 (10.14%) Telecoms
22 22 (10.14%) Java

Digital Media
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 21 (9.68%) CMS
2 13 (5.99%) Apache Spark
3 12 (5.53%) SAS
4 6 (2.76%) SharePoint
4 6 (2.76%) Sitefinity
5 5 (2.30%) Sitecore CMS
6 4 (1.84%) MS Exchange
7 3 (1.38%) Confluence
7 3 (1.38%) Drupal
7 3 (1.38%) Exchange Server 2010
7 3 (1.38%) SharePoint 2013
7 3 (1.38%) WordPress
8 1 (0.46%) IIS
8 1 (0.46%) nginx
Applications
1 7 (3.23%) Microsoft Office
2 4 (1.84%) Photoshop
3 3 (1.38%) Spreadsheet
4 2 (0.92%) Adobe Illustrator
4 2 (0.92%) Chatbot
5 1 (0.46%) Adobe After Effects
5 1 (0.46%) Microsoft Excel
5 1 (0.46%) Microsoft PowerPoint
Business Applications
1 4 (1.84%) Sparx Enterprise Architect
2 1 (0.46%) WebTrends
Cloud Services
1 26 (11.98%) Azure
2 24 (11.06%) Google Analytics
3 21 (9.68%) SaaS
4 14 (6.45%) IaaS
4 14 (6.45%) PaaS
5 12 (5.53%) AWS
6 11 (5.07%) Adobe Analytics
7 10 (4.61%) Office 365
8 9 (4.15%) G Suite
9 7 (3.23%) Google Drive
10 6 (2.76%) Azure Active Directory
10 6 (2.76%) Power Platform
11 5 (2.30%) Cloud Computing
12 4 (1.84%) Google Tag Manager
12 4 (1.84%) npm
13 3 (1.38%) Socialbakers
14 2 (0.92%) AdWords
14 2 (0.92%) Azure Data Factory
14 2 (0.92%) Google Sheets
14 2 (0.92%) PowerApps
Communications & Networking
1 10 (4.61%) Firewall
2 6 (2.76%) Internet
2 6 (2.76%) SSL
3 4 (1.84%) HTTP
3 4 (1.84%) Wi-Fi
4 2 (0.92%) OpenVPN
5 1 (0.46%) Network Security
5 1 (0.46%) SAN
Database & Business Intelligence
1 26 (11.98%) Big Data
2 15 (6.91%) Relational Database
3 14 (6.45%) SQL Server
4 12 (5.53%) Apache Hive
4 12 (5.53%) Data Mining
4 12 (5.53%) Hadoop
5 6 (2.76%) Power BI
6 5 (2.30%) MySQL
7 4 (1.84%) PostgreSQL
8 3 (1.38%) SQL Server Integration Services
9 2 (0.92%) Apache Cassandra
9 2 (0.92%) BigQuery
10 1 (0.46%) Azure SQL Database
10 1 (0.46%) GIS
10 1 (0.46%) phpMyAdmin
10 1 (0.46%) SQL Server 2012
10 1 (0.46%) SQL Server 2016
Development Applications
1 24 (11.06%) Git (software)
2 13 (5.99%) Grunt
2 13 (5.99%) gulp
3 10 (4.61%) JIRA
4 9 (4.15%) NUnit
5 7 (3.23%) Jenkins
5 7 (3.23%) Selenium
5 7 (3.23%) SoapUI
6 4 (1.84%) webpack
7 3 (1.38%) XMLSpy
8 2 (0.92%) Moq
8 2 (0.92%) Visual Studio Team System
9 1 (0.46%) Dreamweaver
9 1 (0.46%) Hudson
9 1 (0.46%) Maven
9 1 (0.46%) Oracle Forms
General
1 69 (31.80%) Marketing
2 29 (13.36%) Retail
3 23 (10.60%) Advertising
4 22 (10.14%) Telecoms
5 18 (8.29%) Banking
5 18 (8.29%) Finance
6 16 (7.37%) Games
7 7 (3.23%) Back Office
7 7 (3.23%) Public Sector
8 6 (2.76%) Publishing
9 4 (1.84%) Manufacturing
10 3 (1.38%) Humanities
10 3 (1.38%) Multimedia
10 3 (1.38%) Social Science
11 1 (0.46%) Aerospace
11 1 (0.46%) Brand Awareness
11 1 (0.46%) French Language
11 1 (0.46%) German Language
11 1 (0.46%) Legal
11 1 (0.46%) Local Government
Job Titles
1 73 (33.64%) Developer
2 25 (11.52%) .NET Developer
3 18 (8.29%) Analyst
4 17 (7.83%) Software Developer
5 13 (5.99%) Consultant
5 13 (5.99%) Data Scientist
6 12 (5.53%) Administrator
6 12 (5.53%) Full Stack Developer
6 12 (5.53%) Senior Data Scientist
7 9 (4.15%) Lead Developer
8 8 (3.69%) Digital Analyst
8 8 (3.69%) Front End Developer (Client-Side Developer)
8 8 (3.69%) Graduate
9 7 (3.23%) Financial Analyst
9 7 (3.23%) Lead .NET Developer
9 7 (3.23%) Product Owner
9 7 (3.23%) Project Manager
9 7 (3.23%) Service Analyst
9 7 (3.23%) Systems Administrator
10 6 (2.76%) IT Administrator
Libraries, Frameworks & Software Standards
1 50 (23.04%) HTML
2 37 (17.05%) .NET
3 23 (10.60%) jQuery
4 19 (8.76%) AngularJS
4 19 (8.76%) Node.js
5 17 (7.83%) CSS
5 17 (7.83%) Web Services
6 16 (7.37%) HTML5
6 16 (7.37%) REST
7 15 (6.91%) JSON
7 15 (6.91%) Laravel
7 15 (6.91%) Sass
8 13 (5.99%) Ajax
8 13 (5.99%) React
9 12 (5.53%) NumPy
9 12 (5.53%) SciPy
10 10 (4.61%) XML
11 8 (3.69%) ASP.NET
11 8 (3.69%) RESTful
12 7 (3.23%) DOM
Miscellaneous
1 28 (12.90%) Social Media
2 25 (11.52%) User Experience
3 19 (8.76%) Analytical Skills
4 16 (7.37%) Video\Live Streaming
5 13 (5.99%) Algorithms
6 5 (2.30%) CMDB
6 5 (2.30%) Internet of Things
6 5 (2.30%) Mobile App
6 5 (2.30%) Taxonomies
7 4 (1.84%) e-Learning
7 4 (1.84%) Management Information System
8 3 (1.38%) Data Protection Act
8 3 (1.38%) FMCG
8 3 (1.38%) Media Streaming
8 3 (1.38%) MPEG
9 2 (0.92%) Cyber Defence
9 2 (0.92%) Graphic Design
9 2 (0.92%) Security Operations Centre
9 2 (0.92%) Video on Demand
10 1 (0.46%) STB
Operating Systems
1 16 (7.37%) Windows
2 8 (3.69%) Apple iOS
3 6 (2.76%) Android
3 6 (2.76%) Windows Server
4 5 (2.30%) Linux
5 3 (1.38%) Windows 10
5 3 (1.38%) Windows 7
5 3 (1.38%) Windows 8
5 3 (1.38%) Windows Server 2012
6 1 (0.46%) Mac OS
6 1 (0.46%) Mac OS X
6 1 (0.46%) Windows Server 2008
Processes & Methodologies
1 52 (23.96%) Agile Software Development
2 44 (20.28%) Analytics
3 36 (16.59%) MVC
4 30 (13.82%) Software Engineering
5 29 (13.36%) Computer Science
5 29 (13.36%) Project Management
6 27 (12.44%) E-Commerce
7 23 (10.60%) Digital Marketing
7 23 (10.60%) Statistics
8 22 (10.14%) Machine Learning
9 21 (9.68%) Business Intelligence
10 17 (7.83%) Front End Development
10 17 (7.83%) TDD
11 16 (7.37%) Web Development
12 15 (6.91%) Pair Programming
12 15 (6.91%) SOLID
13 14 (6.45%) Data Science
13 14 (6.45%) Presales
13 14 (6.45%) Problem-Solving
14 13 (5.99%) Creative Thinking
Programming Languages
1 67 (30.88%) JavaScript
2 54 (24.88%) SQL
3 38 (17.51%) C#
4 32 (14.75%) Python
5 22 (10.14%) Java
6 13 (5.99%) R
7 10 (4.61%) PHP
8 5 (2.30%) Apple Swift
9 4 (1.84%) Ruby
10 3 (1.38%) Go
10 3 (1.38%) Java 8
10 3 (1.38%) Objective-C
10 3 (1.38%) T-SQL
10 3 (1.38%) XPath
10 3 (1.38%) XQuery
11 2 (0.92%) ES6
11 2 (0.92%) Kotlin
11 2 (0.92%) PL/SQL
11 2 (0.92%) PowerShell
11 2 (0.92%) VB
Qualifications
1 46 (21.20%) Degree
2 18 (8.29%) Master's Degree
3 12 (5.53%) Numerate Degree
3 12 (5.53%) PhD
4 4 (1.84%) CCNA
4 4 (1.84%) Cisco Certification
4 4 (1.84%) Microsoft Certification
5 3 (1.38%) Computer Science Degree
5 3 (1.38%) MCSE
6 2 (0.92%) SANS
7 1 (0.46%) MBA
7 1 (0.46%) MCP
7 1 (0.46%) MCSD
7 1 (0.46%) Six Sigma Green Belt
Quality Assurance & Compliance
1 13 (5.99%) QA
2 5 (2.30%) GDPR
3 3 (1.38%) Data Quality
4 1 (0.46%) Actionable Recommendations
4 1 (0.46%) PMO
4 1 (0.46%) SLA
System Software
1 14 (6.45%) Active Directory
2 8 (3.69%) VMware Infrastructure
3 6 (2.76%) Hyper-V
4 5 (2.30%) Docker
5 4 (1.84%) Firmware
6 3 (1.38%) VMware ESXi
Systems Management
1 3 (1.38%) Kubernetes
1 3 (1.38%) Symantec Endpoint Protection
2 2 (0.92%) Jamf Pro
2 2 (0.92%) Microsoft Intune
2 2 (0.92%) ZABBIX
3 1 (0.46%) vCenter Server
Vendors
1 39 (17.97%) Google
2 31 (14.29%) Microsoft
3 14 (6.45%) Adobe
4 11 (5.07%) Tealium
5 10 (4.61%) Avid
6 8 (3.69%) Ensighten
6 8 (3.69%) ServiceNow
6 8 (3.69%) Tableau
6 8 (3.69%) VMware
7 7 (3.23%) Optimizely
8 6 (2.76%) Facebook
9 5 (2.30%) Cisco
9 5 (2.30%) Sitecore
9 5 (2.30%) Twitter
10 4 (1.84%) Salesforce.com
10 4 (1.84%) Sparx
11 3 (1.38%) Apple
11 3 (1.38%) Asigra
11 3 (1.38%) Avaya
11 3 (1.38%) Symantec