Period
to 23 January 2021

The table below looks at the prevalence of the term Digital Media in permanent job vacancies. Included is a benchmarking guide to the salaries offered in vacancies that have cited Digital Media over the 6 months to 23 January 2021 with a comparison to the same period over the previous 2 years.

Digital Media
UK
6 months to
23 Jan 2021
Same period 2020 Same period 2019
Rank 689 831 857
Rank change year-on-year +142 +26 -94
Permanent jobs citing Digital Media 69 197 276
As % of all permanent jobs advertised in the UK 0.11% 0.16% 0.18%
As % of the Miscellaneous category 0.28% 0.41% 0.46%
Number of salaries quoted 60 162 185
Median annual salary £47,500 £50,000 £52,060
Median salary % change year-on-year -5.00% -3.96% +15.69%
10th Percentile £33,175 £31,250 £26,250
90th Percentile £82,625 £85,000 £86,500
UK excluding London median annual salary £40,000 £40,000 £40,000

Digital Media is in the Generic IT Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for generic IT skills.

All Generic IT Skills
UK
Permanent vacancies with a requirement for generic IT skills 24,532 48,408 60,057
As % of all permanent IT jobs advertised in the UK 38.41% 38.49% 39.56%
Number of salaries quoted 19,074 37,663 46,290
Median annual salary £55,000 £55,000 £52,500
Median salary % change year-on-year - +4.76% +5.00%
10th Percentile £32,500 £30,000 £29,250
90th Percentile £95,000 £93,750 £87,500
UK excluding London median annual salary £48,500 £45,000 £45,000
% change year-on-year +7.78% - +4.65%

Digital Media
Job Vacancy Trend

Job postings citing Digital Media as a proportion of all IT jobs advertised.

Job vacancy trend for Digital Media in the UK

Digital Media
Salary Trend

3-month moving average salary quoted in jobs citing Digital Media.

Salary trend for Digital Media in the UK

Digital Media
Salary Histogram

Salary distribution for jobs citing Digital Media over the 6 months to 23 January 2021.

Salary histogram for Digital Media in the UK

Digital Media
Top 10 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Digital Media within the UK over the 6 months to 23 January 2021. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +165 64 £47,500 -5.00% 22
London +96 39 £47,500 -17.39% 12
UK excluding London +195 30 £40,000 - 10
South East +157 16 £40,000 +14.29%
Work from Home -59 10 £70,000 -12.50% 1
North of England +81 6 £51,250 +13.89% 5
Yorkshire +50 5 £51,250 +13.89% 1
Scotland - 5 - -
South West +73 3 £36,500 -8.75% 2
North West +78 1 - - 4

For the 6 months to 23 January 2021, IT jobs citing Digital Media also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads with a requirement for Digital Media.

1 21 (30.43%) JavaScript
2 20 (28.99%) Analytics
3 19 (27.54%) Python
4 18 (26.09%) AWS
5 17 (24.64%) Marketing
6 16 (23.19%) Agile Software Development
7 14 (20.29%) Software Engineering
8 12 (17.39%) Computer Science
8 12 (17.39%) C#
8 12 (17.39%) Java
8 12 (17.39%) Social Media
9 11 (15.94%) Photoshop
10 10 (14.49%) CSS
10 10 (14.49%) HTML
10 10 (14.49%) Adobe Illustrator
10 10 (14.49%) Typography
11 9 (13.04%) Digital Marketing
11 9 (13.04%) Adobe
11 9 (13.04%) SEO
12 8 (11.59%) QA
12 8 (11.59%) Animation
12 8 (11.59%) JIRA
13 7 (10.14%) Web Development
13 7 (10.14%) Degree
13 7 (10.14%) Google
13 7 (10.14%) Games
13 7 (10.14%) Scrum
13 7 (10.14%) CMS
13 7 (10.14%) Digital Analytics
13 7 (10.14%) Motion Graphics

Digital Media
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 7 (10.14%) CMS
2 5 (7.25%) WordPress
3 1 (1.45%) Confluence
3 1 (1.45%) Umbraco
Applications
1 11 (15.94%) Photoshop
2 10 (14.49%) Adobe Illustrator
3 5 (7.25%) Adobe After Effects
3 5 (7.25%) Final Cut Pro
3 5 (7.25%) Microsoft Excel
4 2 (2.90%) Microsoft PowerPoint
5 1 (1.45%) Chatbot
5 1 (1.45%) Figma
5 1 (1.45%) Microsoft Office
Business Applications
1 2 (2.90%) Magento
Cloud Services
1 18 (26.09%) AWS
2 6 (8.70%) GitHub
3 5 (7.25%) SaaS
4 3 (4.35%) Adobe Analytics
4 3 (4.35%) Cloud Computing
5 2 (2.90%) G Suite
6 1 (1.45%) GCP
6 1 (1.45%) Google Analytics
6 1 (1.45%) OpenShift
Communications & Networking
1 1 (1.45%) Firewall
1 1 (1.45%) Wi-Fi
Database & Business Intelligence
1 5 (7.25%) MySQL
2 3 (4.35%) Big Data
2 3 (4.35%) NoSQL
3 2 (2.90%) SQL Server
4 1 (1.45%) BigQuery
4 1 (1.45%) Data Mining
4 1 (1.45%) Data Warehouse
Development Applications
1 8 (11.59%) JIRA
2 4 (5.80%) Git (software)
3 1 (1.45%) Android Studio
3 1 (1.45%) Gradle
3 1 (1.45%) Selenium
General
1 17 (24.64%) Marketing
2 7 (10.14%) Games
3 6 (8.70%) Advertising
3 6 (8.70%) Publishing
4 5 (7.25%) Legal
5 2 (2.90%) Finance
5 2 (2.90%) Law
5 2 (2.90%) Telecoms
6 1 (1.45%) Brand Awareness
6 1 (1.45%) Electronics
6 1 (1.45%) iGaming
6 1 (1.45%) Retail
Job Titles
1 21 (30.43%) Developer
2 9 (13.04%) JavaScript Developer
3 5 (7.25%) Digital Producer
3 5 (7.25%) Trainer
4 4 (5.80%) Consultant
4 4 (5.80%) Digital Developer
5 3 (4.35%) Data Scientist
5 3 (4.35%) Designer
5 3 (4.35%) Digital Planner
5 3 (4.35%) Media Planner
5 3 (4.35%) React Developer
5 3 (4.35%) Senior Data Scientist
6 2 (2.90%) Analyst
6 2 (2.90%) Digital Designer
6 2 (2.90%) Marketing Executive
6 2 (2.90%) PHP Developer
6 2 (2.90%) Python Developer
6 2 (2.90%) Software Manager
6 2 (2.90%) Software Project Manager
6 2 (2.90%) Web Developer
Libraries, Frameworks & Software Standards
1 10 (14.49%) CSS
1 10 (14.49%) HTML
2 6 (8.70%) .NET
2 6 (8.70%) ASP.NET
3 5 (7.25%) CSS3
3 5 (7.25%) Node.js
3 5 (7.25%) React
4 4 (5.80%) HTML5
4 4 (5.80%) Twitter Bootstrap
5 3 (4.35%) Backbone.js
5 3 (4.35%) Doctrine
5 3 (4.35%) FFmpeg
5 3 (4.35%) RequireJS
5 3 (4.35%) Symfony
5 3 (4.35%) TensorFlow
5 3 (4.35%) Unity (Game Engine)
5 3 (4.35%) Web Services
6 2 (2.90%) Jest
6 2 (2.90%) jQuery
6 2 (2.90%) Redux
Miscellaneous
1 12 (17.39%) Social Media
2 8 (11.59%) Animation
3 7 (10.14%) Motion Graphics
3 7 (10.14%) Self-Motivation
4 6 (8.70%) Analytical Skills
5 5 (7.25%) Media Streaming
5 5 (7.25%) Vector Graphics
6 3 (4.35%) Algorithms
6 3 (4.35%) Graphic Design
6 3 (4.35%) Video on Demand
7 2 (2.90%) Blog
7 2 (2.90%) Smartphone
8 1 (1.45%) BBC
8 1 (1.45%) Cyber Kill Chain
8 1 (1.45%) Driving Licence
8 1 (1.45%) Mobile App
8 1 (1.45%) Online Gambling
8 1 (1.45%) Podcast
8 1 (1.45%) User Experience
Operating Systems
1 5 (7.25%) Linux
2 3 (4.35%) Nucleus RTOS
3 2 (2.90%) Android
4 1 (1.45%) Apple iOS
4 1 (1.45%) Unix
4 1 (1.45%) Windows
Processes & Methodologies
1 20 (28.99%) Analytics
2 16 (23.19%) Agile Software Development
3 14 (20.29%) Software Engineering
4 12 (17.39%) Computer Science
5 10 (14.49%) Typography
6 9 (13.04%) Digital Marketing
6 9 (13.04%) SEO
7 7 (10.14%) Digital Analytics
7 7 (10.14%) Scrum
7 7 (10.14%) Web Development
8 5 (7.25%) E-Commerce
8 5 (7.25%) Post-Production
8 5 (7.25%) Unit Testing
8 5 (7.25%) Wireframes
9 4 (5.80%) CRM
9 4 (5.80%) OOP
9 4 (5.80%) Problem-Solving
9 4 (5.80%) Project Management
9 4 (5.80%) Regression Analysis
9 4 (5.80%) Test Automation
Programming Languages
1 21 (30.43%) JavaScript
2 19 (27.54%) Python
3 12 (17.39%) C#
3 12 (17.39%) Java
4 6 (8.70%) PHP
5 5 (7.25%) C
5 5 (7.25%) SQL
6 3 (4.35%) R
6 3 (4.35%) Scala
7 2 (2.90%) TypeScript
8 1 (1.45%) Bash Shell
8 1 (1.45%) C++
8 1 (1.45%) Go
8 1 (1.45%) PowerShell
8 1 (1.45%) Ruby
Qualifications
1 7 (10.14%) Degree
2 3 (4.35%) Master's Degree
3 1 (1.45%) CFCE
3 1 (1.45%) CISSP
3 1 (1.45%) EnCE
3 1 (1.45%) GCIA
3 1 (1.45%) GCIH
3 1 (1.45%) GPEN
3 1 (1.45%) ISEB
3 1 (1.45%) OSCE
3 1 (1.45%) OSCP
Quality Assurance & Compliance
1 8 (11.59%) QA
System Software
1 2 (2.90%) Docker
2 1 (1.45%) Active Directory
2 1 (1.45%) Firmware
2 1 (1.45%) Virtual Machines
2 1 (1.45%) VMware Infrastructure
Systems Management
1 2 (2.90%) Ansible
1 2 (2.90%) Opscode Chef
1 2 (2.90%) Puppet
2 1 (1.45%) Kubernetes
2 1 (1.45%) ZABBIX
Vendors
1 9 (13.04%) Adobe
2 7 (10.14%) Google
3 6 (8.70%) Twitter
4 5 (7.25%) Facebook
4 5 (7.25%) Snapchat
4 5 (7.25%) YouTube
5 4 (5.80%) Microsoft
5 4 (5.80%) Spotify
6 3 (4.35%) DoubleClick
7 2 (2.90%) comScore
7 2 (2.90%) Instagram
8 1 (1.45%) Aruba
8 1 (1.45%) Cisco
8 1 (1.45%) Fortinet
8 1 (1.45%) VMware