Digital Media Job Trends

Digital Media
UK

The table below looks at the prevalence of the term Digital Media in permanent job vacancies. Included is a benchmarking guide to the salaries offered in vacancies that cited Digital Media over the 6 months leading up to 31 January 2026, comparing them to the same period in the previous two years.

6 months to
31 Jan 2026
Same period 2025 Same period 2024
Rank 542 386 700
Rank change year-on-year -156 +314 +240
Permanent jobs citing Digital Media 116 351 76
As % of all permanent jobs in the UK 0.18% 0.68% 0.11%
As % of the Miscellaneous category 0.55% 1.81% 0.30%
Number of salaries quoted 92 33 61
10th Percentile £31,250 £33,458 £21,426
25th Percentile £36,250 £46,000 £28,290
Median annual salary (50th Percentile) £39,000 £61,500 £47,500
Median % change year-on-year -36.59% +29.47% +2.70%
75th Percentile £50,000 £82,500 £58,750
90th Percentile £85,000 £92,700 £75,000
UK excluding London median annual salary £39,000 £61,500 £40,000
% change year-on-year -36.59% +53.75% -27.27%

All Generic Skills
UK

Digital Media falls under the General and Transferable Skills category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring generic IT skills.

Permanent vacancies with a requirement for generic IT skills 21,125 19,355 25,316
As % of all permanent jobs advertised in the UK 33.12% 37.25% 36.21%
Number of salaries quoted 10,615 8,978 18,636
10th Percentile £28,000 £33,852 £30,000
25th Percentile £37,500 £46,250 £40,076
Median annual salary (50th Percentile) £55,000 £61,000 £57,500
Median % change year-on-year -9.84% +6.09% -11.54%
75th Percentile £77,500 £83,750 £80,000
90th Percentile £100,000 £112,500 £100,000
UK excluding London median annual salary £47,500 £55,000 £50,000
% change year-on-year -13.64% +10.00% -9.09%

Digital Media
Job Vacancy Trend

Historical trend showing the proportion of permanent IT job postings citing Digital Media relative to all permanent IT jobs advertised.

Digital Media job vacancy trend in the UK

Digital Media
Salary Trend

Salary distribution trend for jobs in the UK citing Digital Media.

Salary distribution trend for jobs in the UK citing Digital Media

Digital Media
Salary Histogram

Salary distribution for jobs citing Digital Media over the 6 months to 31 January 2026.

Salary histogram for Digital Media in the UK

Digital Media
Top 14 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Digital Media within the UK over the 6 months to 31 January 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
England -172 103 £39,000 -36.59% 16
UK excluding London -58 81 £39,000 -36.59% 10
West Midlands +57 37 £39,000 +48.85%
Midlands +47 37 £39,000 +48.85%
London -93 28 £40,000 -25.58% 13
Work from Home -159 26 £50,000 -4.76% 5
South East -72 17 £35,000 +7.69% 6
East of England -11 15 £42,500 -46.03%
North of England -5 5 £57,500 -6.50% 3
Wales +6 4 £85,000 +70.00% 1
North West +17 3 £33,000 -19.97% 3
Scotland -3 2 £57,500 -
North East - 2 £57,500 -
South West - 1 £31,500 -

Digital Media
Co-Occurring Skills & Capabilities by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 7 (6.03%) CMS
2 6 (5.17%) WordPress
3 3 (2.59%) Confluence
3 3 (2.59%) SharePoint
4 1 (0.86%) Drupal
4 1 (0.86%) Umbraco
Applications
1 10 (8.62%) Microsoft Excel
2 8 (6.90%) Microsoft PowerPoint
3 5 (4.31%) Adobe Creative Suite
3 5 (4.31%) Adobe Illustrator
4 3 (2.59%) Adobe After Effects
4 3 (2.59%) Adobe Premiere
5 2 (1.72%) InDesign
5 2 (1.72%) Photoshop
6 1 (0.86%) Microsoft Office
6 1 (0.86%) Sketch
Business Applications
1 1 (0.86%) Salesforce CRM
Cloud Services
1 7 (6.03%) Azure
1 7 (6.03%) Microsoft 365
1 7 (6.03%) SaaS
2 6 (5.17%) Adobe Creative Cloud
3 5 (4.31%) AWS
3 5 (4.31%) Google Ads
4 4 (3.45%) GCP
5 3 (2.59%) Azure DevOps
5 3 (2.59%) Canva
5 3 (2.59%) Google Analytics
5 3 (2.59%) Power Automate
6 1 (0.86%) Figma
6 1 (0.86%) Google Data Studio
6 1 (0.86%) Google Tag Manager
Communications & Networking
1 4 (3.45%) DNS
1 4 (3.45%) SSL
2 3 (2.59%) Unified Communications
3 2 (1.72%) 3G
3 2 (1.72%) 4G
3 2 (1.72%) ADSL
3 2 (1.72%) VDSL
4 1 (0.86%) BGP
4 1 (0.86%) Firewall
4 1 (0.86%) IPsec
4 1 (0.86%) MPLS
4 1 (0.86%) OSPF
4 1 (0.86%) TCP/IP
4 1 (0.86%) VLAN
4 1 (0.86%) VPN
Database & Business Intelligence
1 1 (0.86%) Looker
General
1 81 (69.83%) Social Skills
2 26 (22.41%) Marketing
3 22 (18.97%) Advertising
4 13 (11.21%) Analytical Skills
5 10 (8.62%) Presentation Skills
6 7 (6.03%) Multimedia
6 7 (6.03%) Retail
7 4 (3.45%) French Language
7 4 (3.45%) Inclusion and Diversity
7 4 (3.45%) Organisational Skills
8 3 (2.59%) Documentation Skills
8 3 (2.59%) Legal
8 3 (2.59%) Publishing
9 2 (1.72%) Brand Awareness
9 2 (1.72%) Finance
9 2 (1.72%) Games
10 1 (0.86%) Manufacturing
10 1 (0.86%) Telecoms
Job Titles
1 10 (8.62%) Account Manager
2 7 (6.03%) Support Technician
2 7 (6.03%) Web Manager
3 6 (5.17%) Audio Visual Engineer
4 5 (4.31%) Coordinator
4 5 (4.31%) Software Manager
5 4 (3.45%) Digital Executive
5 4 (3.45%) Head of Cybersecurity
5 4 (3.45%) Head of IT
5 4 (3.45%) Network Support
5 4 (3.45%) Support Engineer
6 3 (2.59%) Business IT Analyst
6 3 (2.59%) Business Manager
6 3 (2.59%) Digital Analyst
6 3 (2.59%) Digital Business Analyst
6 3 (2.59%) IT Analyst
6 3 (2.59%) IT Business Analyst
6 3 (2.59%) Network Support Technician
6 3 (2.59%) Senior
6 3 (2.59%) Unified Communications Manager
Libraries, Frameworks & Software Standards
1 8 (6.90%) HTML
2 4 (3.45%) CSS
3 3 (2.59%) Web Services
4 1 (0.86%) PyTorch
4 1 (0.86%) XGBoost
Miscellaneous
1 47 (40.52%) Social Media
2 18 (15.52%) Driving Licence
3 12 (10.34%) Digital Signage
4 9 (7.76%) Onboarding
5 7 (6.03%) Self-Motivation
6 5 (4.31%) Embedded Systems
7 3 (2.59%) Animation
7 3 (2.59%) e-Learning
7 3 (2.59%) Learning Management System
7 3 (2.59%) Management Information System
7 3 (2.59%) Motion Graphics
7 3 (2.59%) SCORM
8 2 (1.72%) Credit Risk
8 2 (1.72%) Home Automation
8 2 (1.72%) Mobile App
8 2 (1.72%) Smart Home
9 1 (0.86%) Algorithms
9 1 (0.86%) Blog
9 1 (0.86%) Data Centre
9 1 (0.86%) Podcast
Operating Systems
1 47 (40.52%) Windows
2 2 (1.72%) Windows 10
2 2 (1.72%) Windows 7
3 1 (0.86%) Linux
3 1 (0.86%) Unix
Processes & Methodologies
1 38 (32.76%) Pedagogy
2 23 (19.83%) Problem-Solving
3 15 (12.93%) Decision-Making
4 13 (11.21%) Analytics
5 9 (7.76%) Content Management
5 9 (7.76%) CRM
5 9 (7.76%) Roadmaps
6 8 (6.90%) Data Analysis
6 8 (6.90%) Strategic Planning
7 7 (6.03%) B2B
7 7 (6.03%) Business Analysis
7 7 (6.03%) Business Development
7 7 (6.03%) Business Intelligence
7 7 (6.03%) Continuous Improvement
7 7 (6.03%) Cybersecurity
7 7 (6.03%) Project Management
7 7 (6.03%) Statistics
8 6 (5.17%) Computer Science
8 6 (5.17%) Storytelling
8 6 (5.17%) User Experience
Programming Languages
1 4 (3.45%) JavaScript
2 2 (1.72%) Python
3 1 (0.86%) PHP
3 1 (0.86%) SQL
Qualifications
1 41 (35.34%) DBS Check
2 9 (7.76%) Degree
3 4 (3.45%) CEH
3 4 (3.45%) CISM
3 4 (3.45%) CISSP
4 1 (0.86%) CCNA
4 1 (0.86%) Cisco Certification
4 1 (0.86%) Network+ Certification
Quality Assurance & Compliance
1 9 (7.76%) GDPR
2 4 (3.45%) ISO/IEC 27001
2 4 (3.45%) NIST
2 4 (3.45%) SOC 2
3 3 (2.59%) Accessibility
4 1 (0.86%) QA
Vendors
1 19 (16.38%) Microsoft
2 12 (10.34%) Adobe
3 6 (5.17%) Google
3 6 (5.17%) YouTube
4 4 (3.45%) Facebook
4 4 (3.45%) Salesforce
4 4 (3.45%) TikTok
5 3 (2.59%) Cisco
5 3 (2.59%) Civica
5 3 (2.59%) Instagram
6 2 (1.72%) Apple
6 2 (1.72%) Hotjar
7 1 (0.86%) Arista
7 1 (0.86%) Fortinet
7 1 (0.86%) Hootsuite
7 1 (0.86%) Marin
7 1 (0.86%) Palo Alto
7 1 (0.86%) PayPal
7 1 (0.86%) Snapchat
7 1 (0.86%) TippingPoint