Period
to 13 June 2021

The table below looks at the prevalence of the term Digital Media in permanent job vacancies. Included is a benchmarking guide to the salaries offered in vacancies that have cited Digital Media over the 6 months to 13 June 2021 with a comparison to the same period over the previous 2 years.

Digital Media
UK
6 months to
13 Jun 2021
Same period 2020 Same period 2019
Rank 682 767 851
Rank change year-on-year +85 +84 -44
Permanent jobs citing Digital Media 245 101 269
As % of all permanent jobs advertised in the UK 0.24% 0.12% 0.19%
As % of the Miscellaneous category 0.66% 0.35% 0.54%
Number of salaries quoted 108 82 208
10th Percentile £25,750 £32,600 £23,750
25th Percentile £37,500 £37,500 £31,250
Median annual salary (50th Percentile) £47,500 £52,500 £47,500
Median % change year-on-year -9.52% +10.53% -5.00%
75th Percentile £60,000 £65,000 £72,500
90th Percentile £76,250 £79,875 £82,500
UK excluding London median annual salary £31,000 £40,000 £42,500
% change year-on-year -22.50% -5.88% -

Digital Media is in the Generic IT Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for generic IT skills.

All Generic IT Skills
UK
Permanent vacancies with a requirement for generic IT skills 37,026 29,000 49,738
As % of all permanent IT jobs advertised in the UK 36.96% 34.67% 34.61%
Number of salaries quoted 23,362 22,885 37,915
10th Percentile £32,500 £31,250 £30,000
25th Percentile £42,500 £41,250 £37,500
Median annual salary (50th Percentile) £57,500 £55,000 £53,000
Median % change year-on-year +4.55% +3.77% +6.00%
75th Percentile £77,500 £76,250 £72,500
90th Percentile £95,000 £95,000 £88,750
UK excluding London median annual salary £49,750 £47,500 £45,000
% change year-on-year +4.74% +5.56% -

Digital Media
Job Vacancy Trend

Job postings citing Digital Media as a proportion of all IT jobs advertised.

Job vacancy trend for Digital Media in the UK

Digital Media
Salary Trend

3-month moving average salary quoted in jobs citing Digital Media.

Salary trend for Digital Media in the UK

Digital Media
Salary Histogram

Salary distribution for jobs citing Digital Media over the 6 months to 13 June 2021.

Salary histogram for Digital Media in the UK

Digital Media
Top 14 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Digital Media within the UK over the 6 months to 13 June 2021. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +100 240 £47,500 -9.52% 29
London +69 163 £47,500 -20.83% 13
UK excluding London -2 80 £31,000 -22.50% 18
Work from Home -158 42 £51,250 -35.94% 2
East of England - 39 £23,250 - 3
South East +2 21 £51,250 -2.38% 6
South West -49 7 £52,500 +31.25% 2
North of England -50 6 £32,500 -40.91% 5
Scotland -40 5 - -
Yorkshire -40 5 £31,750 -42.27% 3
Midlands -30 2 £60,000 +140.00%
West Midlands -30 1 £75,000 +200.00%
North West - 1 £50,000 -
East Midlands - 1 £45,000 -

For the 6 months to 13 June 2021, IT jobs citing Digital Media also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads with a requirement for Digital Media.

1 86 (35.10%) Agile Software Development
2 82 (33.47%) Marketing
3 80 (32.65%) Problem-Solving
4 57 (23.27%) JavaScript
5 56 (22.86%) AWS
6 54 (22.04%) Social Skills
7 53 (21.63%) Advertising
8 52 (21.22%) Docker
9 50 (20.41%) Project Management
9 50 (20.41%) SQL
9 50 (20.41%) HTML
10 47 (19.18%) DevOps
11 46 (18.78%) Mentoring
11 46 (18.78%) Node.js
11 46 (18.78%) Adobe
12 45 (18.37%) Python
12 45 (18.37%) Microservices
13 42 (17.14%) Analytics
14 41 (16.73%) Kubernetes
14 41 (16.73%) Stakeholder Management
14 41 (16.73%) Email Marketing
15 40 (16.33%) PostgreSQL
16 39 (15.92%) Social Media
16 39 (15.92%) Front End Development
17 38 (15.51%) TypeScript
18 37 (15.10%) Web Services
19 35 (14.29%) Google
19 35 (14.29%) Relational Database
19 35 (14.29%) Redis
20 34 (13.88%) Analytical Skills

Digital Media
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 25 (10.20%) SAS
2 13 (5.31%) CMS
3 9 (3.67%) Moodle
3 9 (3.67%) Totara
4 6 (2.45%) Confluence
5 5 (2.04%) WordPress
6 4 (1.63%) nginx
7 2 (0.82%) Umbraco
8 1 (0.41%) Adobe Experience Manager
8 1 (0.41%) Apache Airflow
8 1 (0.41%) Apache Spark
8 1 (0.41%) Drupal
8 1 (0.41%) Elasticsearch
Applications
1 19 (7.76%) Photoshop
2 16 (6.53%) Microsoft Excel
3 15 (6.12%) Microsoft PowerPoint
4 10 (4.08%) Adobe Illustrator
5 9 (3.67%) Adobe After Effects
5 9 (3.67%) Microsoft Project
6 6 (2.45%) Adobe Premiere
7 5 (2.04%) Final Cut Pro
8 2 (0.82%) Microsoft Office
9 1 (0.41%) Adobe Captivate
9 1 (0.41%) Sketch
Business Applications
1 25 (10.20%) Adobe Campaign
2 6 (2.45%) Eloqua
3 2 (0.82%) Magento
4 1 (0.41%) Academy Revenues and Benefits
4 1 (0.41%) Elite 3E
Cloud Services
1 56 (22.86%) AWS
2 29 (11.84%) Google Analytics
3 18 (7.35%) Datadog
4 13 (5.31%) Amazon EKS
5 12 (4.90%) Azure
6 11 (4.49%) Power Platform
7 10 (4.08%) GitHub
8 8 (3.27%) AppsFlyer
8 8 (3.27%) Firebase
9 7 (2.86%) SaaS
10 6 (2.45%) Adobe Analytics
10 6 (2.45%) Adobe Creative Cloud
11 4 (1.63%) Azure Active Directory
11 4 (1.63%) Google Workspace
11 4 (1.63%) PaaS
12 3 (1.22%) Amazon S3
12 3 (1.22%) Cloud Computing
12 3 (1.22%) Zapier
13 2 (0.82%) Dropbox
13 2 (0.82%) GCP
Communications & Networking
1 25 (10.20%) SMS
2 13 (5.31%) HTTP
3 5 (2.04%) Firewall
4 4 (1.63%) DKIM
4 4 (1.63%) DMARC
4 4 (1.63%) DNS
4 4 (1.63%) SSL
5 3 (1.22%) Broadband
6 2 (0.82%) VPN
6 2 (0.82%) Wireless
7 1 (0.41%) Wi-Fi
Database & Business Intelligence
1 40 (16.33%) PostgreSQL
2 35 (14.29%) Redis
2 35 (14.29%) Relational Database
3 31 (12.65%) Apache Cassandra
4 23 (9.39%) MongoDB
5 14 (5.71%) Tableau
6 11 (4.49%) Power BI
7 4 (1.63%) Amazon Redshift
7 4 (1.63%) Apache Hive
7 4 (1.63%) Big Data
7 4 (1.63%) Hazelcast
8 3 (1.22%) Amazon Athena
8 3 (1.22%) Data Mining
8 3 (1.22%) MySQL
9 1 (0.41%) Looker
Development Applications
1 32 (13.06%) JIRA
2 14 (5.71%) Git (software)
3 10 (4.08%) Axure RP
4 9 (3.67%) Bitbucket Server
4 9 (3.67%) Bugzilla
5 8 (3.27%) Octopus Deploy
5 8 (3.27%) TeamCity
6 7 (2.86%) Bitbucket
7 5 (2.04%) webpack
8 4 (1.63%) GitLab
8 4 (1.63%) Jenkins
8 4 (1.63%) JUnit
8 4 (1.63%) Mockito
9 2 (0.82%) Android Studio
9 2 (0.82%) Gradle
10 1 (0.41%) Appium
10 1 (0.41%) Babel
10 1 (0.41%) Selenium
10 1 (0.41%) Vagrant
General
1 82 (33.47%) Marketing
2 54 (22.04%) Social Skills
3 53 (21.63%) Advertising
4 34 (13.88%) Analytical Skills
5 28 (11.43%) Games
6 15 (6.12%) Publishing
7 13 (5.31%) Finance
8 12 (4.90%) Pharmaceutical
9 10 (4.08%) Presentation Skills
10 9 (3.67%) Retail
11 8 (3.27%) Legal
12 7 (2.86%) Law
13 6 (2.45%) Back Office
14 4 (1.63%) Documentation Skills
14 4 (1.63%) Multimedia
14 4 (1.63%) Organisational Skills
14 4 (1.63%) Telecoms
15 3 (1.22%) Electronics
15 3 (1.22%) Public Sector
16 1 (0.41%) Manufacturing
Job Titles
1 53 (21.63%) Developer
2 40 (16.33%) Analyst
3 18 (7.35%) Project Manager
4 17 (6.94%) JavaScript Developer
5 15 (6.12%) Software Engineer
6 14 (5.71%) Marketing Executive
7 13 (5.31%) Technical Leader
8 12 (4.90%) Senior Software Engineer
9 11 (4.49%) Campaign Analyst
9 11 (4.49%) Data Analyst
9 11 (4.49%) Digital Project Manager
10 10 (4.08%) CRM Analyst
10 10 (4.08%) DevOps Engineer
11 9 (3.67%) Backend Developer
12 8 (3.27%) Performance Specialist
13 7 (2.86%) Azure DevOps Engineer
13 7 (2.86%) Azure Engineer
13 7 (2.86%) Campaign Executive
13 7 (2.86%) Senior Manager
14 6 (2.45%) Senior Project Manager
Libraries, Frameworks & Software Standards
1 50 (20.41%) HTML
2 46 (18.78%) Node.js
3 37 (15.10%) Web Services
4 32 (13.06%) Kafka
5 31 (12.65%) AngularJS
6 25 (10.20%) Redux
7 23 (9.39%) React
8 19 (7.76%) CSS
9 14 (5.71%) RESTful
10 13 (5.31%) Memcached
10 13 (5.31%) Spring
11 9 (3.67%) Hibernate
11 9 (3.67%) Spring Boot
11 9 (3.67%) Unity (Game Engine)
12 7 (2.86%) REST
13 6 (2.45%) HTML5
14 5 (2.04%) CSS3
14 5 (2.04%) Symfony
14 5 (2.04%) Twitter Bootstrap
15 4 (1.63%) jQuery
Miscellaneous
1 39 (15.92%) Social Media
2 34 (13.88%) Blog
3 19 (7.76%) Cloud Native
4 17 (6.94%) Self-Motivation
5 14 (5.71%) User Experience
6 9 (3.67%) Animation
6 9 (3.67%) PMI
7 7 (2.86%) Motion Graphics
8 6 (2.45%) Video on Demand
9 5 (2.04%) e-Learning
9 5 (2.04%) Greenfield Project
9 5 (2.04%) Vector Graphics
10 3 (1.22%) Learning Management System
10 3 (1.22%) Media Streaming
11 2 (0.82%) Digital Signage
11 2 (0.82%) Graphic Design
11 2 (0.82%) Over-the-Top Content
11 2 (0.82%) Podcast
11 2 (0.82%) Smartphone
12 1 (0.41%) Algorithms
Operating Systems
1 22 (8.98%) Linux
2 10 (4.08%) Unix
3 5 (2.04%) Android
4 3 (1.22%) Apple iOS
4 3 (1.22%) Nucleus RTOS
5 1 (0.41%) Windows
Processes & Methodologies
1 86 (35.10%) Agile Software Development
2 80 (32.65%) Problem-Solving
3 50 (20.41%) Project Management
4 47 (19.18%) DevOps
5 46 (18.78%) Mentoring
6 45 (18.37%) Microservices
7 42 (17.14%) Analytics
8 41 (16.73%) Email Marketing
8 41 (16.73%) Stakeholder Management
9 39 (15.92%) Front End Development
10 34 (13.88%) CRM
10 34 (13.88%) Software Engineering
10 34 (13.88%) Workflow
11 33 (13.47%) Continuous Improvement
11 33 (13.47%) Visualisation
12 31 (12.65%) Event-Driven Architecture
13 28 (11.43%) Digital Marketing
14 27 (11.02%) Personalization
15 26 (10.61%) Line Management
15 26 (10.61%) Time Management
Programming Languages
1 57 (23.27%) JavaScript
2 50 (20.41%) SQL
3 45 (18.37%) Python
4 38 (15.51%) TypeScript
5 16 (6.53%) Java
6 10 (4.08%) Bash Shell
6 10 (4.08%) Kotlin
6 10 (4.08%) PHP
7 9 (3.67%) PowerShell
8 8 (3.27%) Scala
9 4 (1.63%) C#
9 4 (1.63%) Shell Script
10 3 (1.22%) C++
10 3 (1.22%) R
11 1 (0.41%) Apple Swift
11 1 (0.41%) C
11 1 (0.41%) ES6
11 1 (0.41%) Go
11 1 (0.41%) Groovy
11 1 (0.41%) VBA
Qualifications
1 30 (12.24%) Degree
2 9 (3.67%) APMP
2 9 (3.67%) PMI Certification
3 4 (1.63%) Master's Degree
4 1 (0.41%) Computer Science Degree
4 1 (0.41%) DBS Check
4 1 (0.41%) MBA
Quality Assurance & Compliance
1 20 (8.16%) QA
2 2 (0.82%) Accessibility
System Software
1 52 (21.22%) Docker
2 5 (2.04%) Active Directory
3 1 (0.41%) Virtual Machines
3 1 (0.41%) VirtualBox
3 1 (0.41%) VMware Infrastructure
Systems Management
1 41 (16.73%) Kubernetes
2 19 (7.76%) Terraform
3 4 (1.63%) Jamf Pro
3 4 (1.63%) Microsoft Intune
4 2 (0.82%) Ansible
5 1 (0.41%) Grafana
5 1 (0.41%) Hadoop YARN
5 1 (0.41%) Kibana
5 1 (0.41%) logstash
5 1 (0.41%) Opscode Chef
5 1 (0.41%) Prometheus
5 1 (0.41%) Puppet
Vendors
1 46 (18.78%) Adobe
2 35 (14.29%) Google
3 18 (7.35%) PagerDuty
4 17 (6.94%) Apple
5 12 (4.90%) BT
6 10 (4.08%) Instagram
7 6 (2.45%) Atlassian
7 6 (2.45%) Marketo
7 6 (2.45%) Microsoft
7 6 (2.45%) Oracle
8 5 (2.04%) YouTube
9 4 (1.63%) Twitter
10 3 (1.22%) Snapchat
11 2 (0.82%) Sun
12 1 (0.41%) Cisco
12 1 (0.41%) Fortinet
12 1 (0.41%) Intapp
12 1 (0.41%) SAP
12 1 (0.41%) Spotify
12 1 (0.41%) VMware