Digital Media Job Trends

Digital Media
UK

The table below looks at the prevalence of the term Digital Media in permanent job vacancies. Included is a benchmarking guide to the salaries offered in vacancies that cited Digital Media over the 6 months leading up to 28 January 2026, comparing them to the same period in the previous two years.

6 months to
28 Jan 2026
Same period 2025 Same period 2024
Rank 534 379 708
Rank change year-on-year -155 +329 +247
Permanent jobs citing Digital Media 115 352 72
As % of all permanent jobs in the UK 0.18% 0.67% 0.11%
As % of the Miscellaneous category 0.55% 1.80% 0.29%
Number of salaries quoted 91 33 57
10th Percentile £31,250 £33,458 £21,426
25th Percentile £36,875 £46,000 £28,290
Median annual salary (50th Percentile) £39,000 £61,500 £42,500
Median % change year-on-year -36.59% +44.71% -8.11%
75th Percentile £50,000 £82,500 £58,750
90th Percentile £85,000 £92,700 £75,000
UK excluding London median annual salary £39,000 £61,500 £37,500
% change year-on-year -36.59% +64.00% -31.82%

All Generic Skills
UK

Digital Media falls under the General and Transferable Skills category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring generic IT skills.

Permanent vacancies with a requirement for generic IT skills 21,027 19,576 24,674
As % of all permanent jobs advertised in the UK 33.32% 37.35% 36.20%
Number of salaries quoted 10,548 9,061 18,131
10th Percentile £28,000 £33,875 £30,000
25th Percentile £37,500 £46,250 £40,950
Median annual salary (50th Percentile) £55,000 £60,500 £57,500
Median % change year-on-year -9.09% +5.22% -11.54%
75th Percentile £77,500 £83,750 £80,000
90th Percentile £100,000 £112,500 £100,000
UK excluding London median annual salary £47,500 £55,000 £50,000
% change year-on-year -13.64% +10.00% -9.09%

Digital Media
Job Vacancy Trend

Historical trend showing the proportion of permanent IT job postings citing Digital Media relative to all permanent IT jobs advertised.

Digital Media job vacancy trend in the UK

Digital Media
Salary Trend

Salary distribution trend for jobs in the UK citing Digital Media.

Salary distribution trend for jobs in the UK citing Digital Media

Digital Media
Salary Histogram

Salary distribution for jobs citing Digital Media over the 6 months to 28 January 2026.

Salary histogram for Digital Media in the UK

Digital Media
Top 14 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Digital Media within the UK over the 6 months to 28 January 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
England -154 102 £39,000 -36.59% 33
UK excluding London -59 80 £39,000 -36.59% 20
West Midlands +60 37 £39,000 +48.85%
Midlands +41 37 £39,000 +48.85%
London -91 28 £42,500 -20.93% 20
Work from Home -157 25 £50,000 -4.76% 10
South East -79 17 £35,000 +7.69% 16
East of England -14 15 £42,500 -46.03%
North of England +8 4 £57,500 -6.50% 4
Wales +8 4 £85,000 +70.00%
North West +16 2 £47,750 +15.80% 4
Scotland -5 2 £57,500 -
North East - 2 £57,500 -
South West - 1 £31,500 -

Digital Media
Co-Occurring Skills & Capabilities by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 7 (6.09%) CMS
2 6 (5.22%) WordPress
3 3 (2.61%) Confluence
3 3 (2.61%) SharePoint
4 1 (0.87%) Drupal
4 1 (0.87%) Umbraco
Applications
1 9 (7.83%) Microsoft Excel
2 8 (6.96%) Microsoft PowerPoint
3 5 (4.35%) Adobe Creative Suite
3 5 (4.35%) Adobe Illustrator
4 3 (2.61%) Adobe After Effects
4 3 (2.61%) Adobe Premiere
5 2 (1.74%) InDesign
5 2 (1.74%) Photoshop
6 1 (0.87%) Sketch
Business Applications
1 1 (0.87%) Salesforce CRM
Cloud Services
1 7 (6.09%) Azure
1 7 (6.09%) SaaS
2 6 (5.22%) Adobe Creative Cloud
2 6 (5.22%) Microsoft 365
3 5 (4.35%) AWS
3 5 (4.35%) Google Ads
4 4 (3.48%) GCP
5 3 (2.61%) Azure DevOps
5 3 (2.61%) Canva
5 3 (2.61%) Google Analytics
5 3 (2.61%) Power Automate
6 1 (0.87%) Figma
6 1 (0.87%) Google Data Studio
6 1 (0.87%) Google Tag Manager
Communications & Networking
1 4 (3.48%) DNS
1 4 (3.48%) SSL
2 3 (2.61%) Unified Communications
3 2 (1.74%) 3G
3 2 (1.74%) 4G
3 2 (1.74%) ADSL
3 2 (1.74%) VDSL
4 1 (0.87%) BGP
4 1 (0.87%) Firewall
4 1 (0.87%) IPsec
4 1 (0.87%) MPLS
4 1 (0.87%) OSPF
4 1 (0.87%) TCP/IP
4 1 (0.87%) VLAN
4 1 (0.87%) VPN
Database & Business Intelligence
1 1 (0.87%) Looker
General
1 79 (68.70%) Social Skills
2 26 (22.61%) Marketing
3 22 (19.13%) Advertising
4 13 (11.30%) Analytical Skills
5 10 (8.70%) Presentation Skills
6 7 (6.09%) Multimedia
7 6 (5.22%) Retail
8 4 (3.48%) French Language
8 4 (3.48%) Inclusion and Diversity
8 4 (3.48%) Organisational Skills
9 3 (2.61%) Documentation Skills
9 3 (2.61%) Legal
9 3 (2.61%) Publishing
10 2 (1.74%) Brand Awareness
10 2 (1.74%) Finance
10 2 (1.74%) Games
11 1 (0.87%) Manufacturing
11 1 (0.87%) Telecoms
Job Titles
1 10 (8.70%) Account Manager
2 7 (6.09%) Audio Visual Engineer
2 7 (6.09%) Web Manager
3 6 (5.22%) Support Technician
4 5 (4.35%) Coordinator
4 5 (4.35%) Software Manager
5 4 (3.48%) Digital Executive
5 4 (3.48%) Head of Cybersecurity
5 4 (3.48%) Head of IT
5 4 (3.48%) Network Support
5 4 (3.48%) Support Engineer
6 3 (2.61%) Business Development Manager
6 3 (2.61%) Business IT Analyst
6 3 (2.61%) Business Manager
6 3 (2.61%) Field Engineer
6 3 (2.61%) IT Business Analyst
6 3 (2.61%) IT Project Manager
6 3 (2.61%) Network Technician
6 3 (2.61%) Technical Engineer
6 3 (2.61%) Technical Support Engineer
Libraries, Frameworks & Software Standards
1 8 (6.96%) HTML
2 4 (3.48%) CSS
3 3 (2.61%) Web Services
4 1 (0.87%) PyTorch
4 1 (0.87%) XGBoost
Miscellaneous
1 47 (40.87%) Social Media
2 18 (15.65%) Driving Licence
3 11 (9.57%) Digital Signage
4 9 (7.83%) Onboarding
5 7 (6.09%) Self-Motivation
6 5 (4.35%) Embedded Systems
7 3 (2.61%) Animation
7 3 (2.61%) e-Learning
7 3 (2.61%) Home Automation
7 3 (2.61%) Learning Management System
7 3 (2.61%) Management Information System
7 3 (2.61%) Motion Graphics
7 3 (2.61%) SCORM
7 3 (2.61%) Smart Home
8 2 (1.74%) Credit Risk
8 2 (1.74%) Mobile App
9 1 (0.87%) Algorithms
9 1 (0.87%) Blog
9 1 (0.87%) Data Centre
9 1 (0.87%) Podcast
Operating Systems
1 46 (40.00%) Windows
2 2 (1.74%) Windows 10
2 2 (1.74%) Windows 7
3 1 (0.87%) Linux
3 1 (0.87%) Unix
Processes & Methodologies
1 38 (33.04%) Pedagogy
2 22 (19.13%) Problem-Solving
3 15 (13.04%) Decision-Making
4 13 (11.30%) Analytics
5 9 (7.83%) Content Management
5 9 (7.83%) Roadmaps
6 8 (6.96%) CRM
6 8 (6.96%) Data Analysis
6 8 (6.96%) Strategic Planning
7 7 (6.09%) B2B
7 7 (6.09%) Business Analysis
7 7 (6.09%) Business Intelligence
7 7 (6.09%) Continuous Improvement
7 7 (6.09%) Cybersecurity
7 7 (6.09%) Project Management
7 7 (6.09%) Statistics
8 6 (5.22%) Business Development
8 6 (5.22%) Collaborative Culture
8 6 (5.22%) Storytelling
8 6 (5.22%) User Experience
Programming Languages
1 4 (3.48%) JavaScript
2 2 (1.74%) Python
3 1 (0.87%) PHP
3 1 (0.87%) SQL
Qualifications
1 41 (35.65%) DBS Check
2 9 (7.83%) Degree
3 4 (3.48%) CEH
3 4 (3.48%) CISM
3 4 (3.48%) CISSP
4 1 (0.87%) CCNA
4 1 (0.87%) Cisco Certification
4 1 (0.87%) Network+ Certification
Quality Assurance & Compliance
1 9 (7.83%) GDPR
2 4 (3.48%) ISO/IEC 27001
2 4 (3.48%) NIST
2 4 (3.48%) SOC 2
3 3 (2.61%) Accessibility
4 1 (0.87%) QA
Vendors
1 17 (14.78%) Microsoft
2 12 (10.43%) Adobe
3 6 (5.22%) Google
3 6 (5.22%) YouTube
4 4 (3.48%) Cisco
4 4 (3.48%) Facebook
4 4 (3.48%) Salesforce
4 4 (3.48%) TikTok
5 3 (2.61%) Civica
5 3 (2.61%) Instagram
6 2 (1.74%) Apple
6 2 (1.74%) Hotjar
7 1 (0.87%) Arista
7 1 (0.87%) Fortinet
7 1 (0.87%) Hootsuite
7 1 (0.87%) Marin
7 1 (0.87%) Palo Alto
7 1 (0.87%) PayPal
7 1 (0.87%) Snapchat
7 1 (0.87%) TippingPoint