Period
to 22 November 2018

The table below looks at the prevalence of the term Digital Media in permanent job vacancies. Included is a benchmarking guide to the salaries offered in vacancies that have cited Digital Media over the 6 months to 22 November 2018 with a comparison to the same period over the previous 2 years.

Digital Media
UK
6 months to
22 Nov 2018
Same period 2017 Same period 2016
Rank 840 740 620
Rank change year-on-year -100 -120 -150
Permanent jobs citing Digital Media 311 495 756
As % of all permanent IT jobs advertised in the UK 0.19% 0.27% 0.40%
As % of the Miscellaneous category 0.43% 0.62% 0.94%
Number of salaries quoted 223 378 648
UK median annual salary £50,000 £47,500 £45,000
Median salary % change year-on-year +5.26% +5.56% -
10th Percentile £26,250 £26,600 £27,250
90th Percentile £85,000 £75,000 £75,000
UK excluding London median annual salary £42,500 £37,500 £40,000
% change year-on-year +13.33% -6.25% +3.90%

Digital Media is in the Generic IT Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for generic IT skills.

All Generic IT Skills
UK
Permanent vacancies with a requirement for generic IT skills 72,085 79,995 80,504
As % of all permanent IT jobs advertised in the UK 44.28% 44.26% 42.32%
Number of salaries quoted 55,941 60,427 66,173
UK median annual salary £52,500 £50,000 £50,000
Median salary % change year-on-year +5.00% - +5.26%
10th Percentile £28,500 £27,500 £27,250
90th Percentile £86,250 £81,750 £80,000
UK excluding London median annual salary £45,000 £42,500 £42,500
% change year-on-year +5.88% - +4.94%

Digital Media
Job Vacancy Trend

Job postings citing Digital Media as a percentage of all IT jobs advertised.

Job vacancy trend for Digital Media in the UK

Digital Media
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Digital Media.

Salary trend for Digital Media in the UK

Digital Media
Salary Histogram

The salary distribution of IT jobs citing Digital Media over the 6 months to 22 November 2018.

Salary histogram for Digital Media in the UK

Digital Media
Top 15 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Digital Media within the UK over the 6 months to 22 November 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -108 268 £50,000 +2.56% 140
London -24 189 £57,500 +4.55% 48
UK excluding London -50 114 £42,500 +13.33% 95
Wales +28 33 £50,000 -9.09% 3
South West +1 32 £42,500 -10.53% 26
South East -4 20 £36,875 -18.06% 11
North of England -36 13 £31,000 -11.43% 21
Midlands +27 12 £50,000 +42.86% 30
North West -3 10 £29,796 -14.87% 7
East Midlands +15 9 £50,000 -16.67% 26
West Midlands +49 3 - - 4
East of England +7 2 £26,500 -21.46% 4
Scotland +2 2 £30,750 +36.67%
Yorkshire -5 2 - - 13
North East - 1 £35,000 - 1

For the 6 months to 22 November 2018, IT jobs citing Digital Media also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads with a requirement for Digital Media.

1 108 (34.73%) Agile Software Development
2 80 (25.72%) HTML
2 80 (25.72%) JavaScript
3 77 (24.76%) Marketing
4 67 (21.54%) Degree
4 67 (21.54%) CSS
5 63 (20.26%) Finance
5 63 (20.26%) Software Engineering
6 55 (17.68%) E-Commerce
7 54 (17.36%) Telecoms
7 54 (17.36%) TDD
8 51 (16.40%) Java
9 44 (14.15%) SQL
9 44 (14.15%) Microsoft
10 43 (13.83%) PHP
11 41 (13.18%) C#
11 41 (13.18%) .NET
11 41 (13.18%) Python
12 33 (10.61%) Scrum
12 33 (10.61%) User Experience
12 33 (10.61%) Fintech
13 31 (9.97%) Microsoft Office
13 31 (9.97%) HTML5
14 30 (9.65%) Social Media
14 30 (9.65%) OO
14 30 (9.65%) Analytics
15 29 (9.32%) Analytical Skills
15 29 (9.32%) Windows
16 28 (9.00%) React
17 27 (8.68%) Adobe

Digital Media
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 22 (7.07%) CMS
2 14 (4.50%) SharePoint
3 12 (3.86%) MS Exchange
4 11 (3.54%) Exchange Server 2010
4 11 (3.54%) SharePoint 2013
4 11 (3.54%) WordPress
5 10 (3.22%) Apache Spark
5 10 (3.22%) Elasticsearch
6 6 (1.93%) Apache Pig
7 4 (1.29%) Adobe Experience Manager
7 4 (1.29%) Drupal
8 3 (0.96%) Umbraco
9 2 (0.64%) Sitecore CMS
9 2 (0.64%) WebSphere
10 1 (0.32%) Apache
10 1 (0.32%) Apache Solr
10 1 (0.32%) BizTalk Server
10 1 (0.32%) Joomla!
10 1 (0.32%) Mule
10 1 (0.32%) nginx
Applications
1 31 (9.97%) Microsoft Office
2 18 (5.79%) Microsoft Excel
3 10 (3.22%) Photoshop
4 7 (2.25%) Adobe Illustrator
5 6 (1.93%) Adobe Creative Suite
5 6 (1.93%) Microsoft PowerPoint
6 4 (1.29%) Adobe Premiere
6 4 (1.29%) Microsoft Project
7 3 (0.96%) Adobe After Effects
7 3 (0.96%) InDesign
7 3 (0.96%) MS Visio
7 3 (0.96%) Snapchat
8 2 (0.64%) Acrobat
Business Applications
1 6 (1.93%) Abakus
2 4 (1.29%) Magento
3 1 (0.32%) SAP MII
3 1 (0.32%) Sprinklr
Cloud Services
1 26 (8.36%) Amazon AWS
2 18 (5.79%) Microsoft Azure
3 17 (5.47%) Office 365
4 8 (2.57%) Google Analytics
4 8 (2.57%) npm
5 7 (2.25%) Cloud Computing
6 6 (1.93%) Google Attribution 360
6 6 (1.93%) Google Cloud Platform
7 4 (1.29%) Amazon S3
8 3 (0.96%) AdWords
8 3 (0.96%) Akamai
8 3 (0.96%) Amazon Alexa
8 3 (0.96%) Amazon CloudWatch
8 3 (0.96%) Amazon EC2
8 3 (0.96%) Amazon ELB
8 3 (0.96%) BlazeMeter
8 3 (0.96%) CloudFront
8 3 (0.96%) SaaS
9 1 (0.32%) Apple Pay
9 1 (0.32%) Google Pay
Communications & Networking
1 15 (4.82%) Firewall
2 11 (3.54%) Internet
3 5 (1.61%) DNS
3 5 (1.61%) WebEx
4 4 (1.29%) DHCP
4 4 (1.29%) LAN
5 3 (0.96%) HTTP
5 3 (0.96%) TCP/IP
5 3 (0.96%) WAN
6 2 (0.64%) VPN
7 1 (0.32%) BGP
7 1 (0.32%) Broadband
7 1 (0.32%) Ethernet
7 1 (0.32%) Intranet
7 1 (0.32%) MPLS
7 1 (0.32%) OSPF
7 1 (0.32%) RTP
7 1 (0.32%) SAN
7 1 (0.32%) SMS
7 1 (0.32%) VoIP
Database & Business Intelligence
1 23 (7.40%) SQL Server
2 18 (5.79%) MySQL
2 18 (5.79%) NoSQL
3 16 (5.14%) PostgreSQL
4 15 (4.82%) MongoDB
5 13 (4.18%) Big Data
6 6 (1.93%) Hadoop
6 6 (1.93%) Relational Database
7 5 (1.61%) Apache Hive
8 4 (1.29%) Cosmos DB
9 3 (0.96%) Apache Cassandra
9 3 (0.96%) Data Warehouse
10 2 (0.64%) Amazon Redshift
10 2 (0.64%) Neo4j
10 2 (0.64%) RDBMS
10 2 (0.64%) Redis
10 2 (0.64%) SQL Server 2012
10 2 (0.64%) SQL Server Analysis Services
10 2 (0.64%) SQL Server Integration Services
11 1 (0.32%) Hazelcast
Development Applications
1 24 (7.72%) Team Foundation Server
2 21 (6.75%) Git (software)
3 13 (4.18%) Jenkins
4 10 (3.22%) Selenium
4 10 (3.22%) webpack
5 9 (2.89%) Cucumber
5 9 (2.89%) gulp
6 7 (2.25%) git-flow
6 7 (2.25%) JMeter
7 6 (1.93%) JIRA
8 5 (1.61%) Maven
9 4 (1.29%) Vagrant
10 3 (0.96%) Atlassian Bamboo
10 3 (0.96%) Axure RP
10 3 (0.96%) JUnit
11 2 (0.64%) Android Studio
11 2 (0.64%) Babel
11 2 (0.64%) Dreamweaver
11 2 (0.64%) Eclipse
11 2 (0.64%) Visual Studio
General
1 77 (24.76%) Marketing
2 63 (20.26%) Finance
3 54 (17.36%) Telecoms
4 26 (8.36%) Advertising
5 15 (4.82%) Retail
6 12 (3.86%) Games
6 12 (3.86%) Publishing
7 11 (3.54%) Banking
8 10 (3.22%) Multimedia
9 7 (2.25%) Legal
10 5 (1.61%) Law
10 5 (1.61%) Pharmaceutical
11 4 (1.29%) Electronics
12 3 (0.96%) Cantonese Language
12 3 (0.96%) Italian Language
12 3 (0.96%) Korean Language
12 3 (0.96%) Mandarin Language
12 3 (0.96%) Manufacturing
12 3 (0.96%) Russian Language
12 3 (0.96%) Spanish Language
Job Titles
1 62 (19.94%) Developer
2 37 (11.90%) Software Engineer
3 29 (9.32%) Analyst
4 23 (7.40%) Senior Software Engineer
5 16 (5.14%) Designer
6 15 (4.82%) Head of Digital
7 14 (4.50%) IT Support
7 14 (4.50%) PHP Developer
7 14 (4.50%) Support Analyst
8 13 (4.18%) Architect
9 12 (3.86%) IT Analyst
9 12 (3.86%) IT Support Analyst
10 11 (3.54%) Exchange Support
10 11 (3.54%) Java Engineer
10 11 (3.54%) Project Manager
10 11 (3.54%) Server Support
10 11 (3.54%) Server Support Analyst
10 11 (3.54%) Windows Server Analyst
10 11 (3.54%) Windows Server Support
10 11 (3.54%) Windows Support Analyst
Libraries, Frameworks & Software Standards
1 80 (25.72%) HTML
2 67 (21.54%) CSS
3 41 (13.18%) .NET
4 31 (9.97%) HTML5
5 28 (9.00%) React
6 27 (8.68%) ASP.NET
7 24 (7.72%) AngularJS
8 19 (6.11%) jQuery
8 19 (6.11%) XML
9 14 (4.50%) Node.js
9 14 (4.50%) RESTful
10 13 (4.18%) CSS3
11 12 (3.86%) Redux
11 12 (3.86%) Sass
12 9 (2.89%) Web Services
13 8 (2.57%) Ajax
13 8 (2.57%) Spring
13 8 (2.57%) Vue.js
13 8 (2.57%) XSLT
14 7 (2.25%) Laravel
Miscellaneous
1 33 (10.61%) Fintech
1 33 (10.61%) User Experience
2 30 (9.65%) Social Media
3 29 (9.32%) Analytical Skills
4 18 (5.79%) Computer Science
5 15 (4.82%) Video\Live Streaming
6 12 (3.86%) Mobile App
7 10 (3.22%) Enterprise Software
8 9 (2.89%) Algorithms
9 8 (2.57%) Digital TV
9 8 (2.57%) Over-the-Top Content
10 6 (1.93%) Self-Motivation
11 4 (1.29%) Smartphone
11 4 (1.29%) Video on Demand
12 3 (0.96%) e-Learning
12 3 (0.96%) Graphic Design
12 3 (0.96%) Internet of Things
13 2 (0.64%) Data Structures
13 2 (0.64%) Management Information System
13 2 (0.64%) Mobile Computing
Operating Systems
1 29 (9.32%) Windows
2 27 (8.68%) Linux
3 17 (5.47%) Android
4 14 (4.50%) Apple iOS
5 12 (3.86%) Windows Server 2012
6 11 (3.54%) Windows 7
6 11 (3.54%) Windows 8
6 11 (3.54%) Windows Server
7 3 (0.96%) CentOS
7 3 (0.96%) Ubuntu
8 2 (0.64%) Unix
9 1 (0.32%) Embedded Linux
9 1 (0.32%) Mac OS X
Processes & Methodologies
1 108 (34.73%) Agile Software Development
2 63 (20.26%) Software Engineering
3 55 (17.68%) E-Commerce
4 54 (17.36%) TDD
5 33 (10.61%) Scrum
6 30 (9.65%) Analytics
6 30 (9.65%) OO
7 25 (8.04%) Continuous Integration
7 25 (8.04%) Mentoring
7 25 (8.04%) Project Management
8 24 (7.72%) Digital Marketing
9 23 (7.40%) Front End Development
10 20 (6.43%) Functional Programming
10 20 (6.43%) Problem-Solving
11 19 (6.11%) BDD
12 17 (5.47%) Affiliate Marketing
12 17 (5.47%) Asset Management
12 17 (5.47%) MVC
12 17 (5.47%) Test Automation
12 17 (5.47%) Web Development
Programming Languages
1 80 (25.72%) JavaScript
2 51 (16.40%) Java
3 44 (14.15%) SQL
4 43 (13.83%) PHP
5 41 (13.18%) C#
5 41 (13.18%) Python
6 16 (5.14%) C
6 16 (5.14%) C++
7 15 (4.82%) T-SQL
8 12 (3.86%) ES6
9 8 (2.57%) Scala
10 7 (2.25%) R
11 6 (1.93%) Go
11 6 (1.93%) Java 8
12 5 (1.61%) Apple Swift
12 5 (1.61%) Bash Shell
12 5 (1.61%) TypeScript
13 4 (1.29%) Erlang
13 4 (1.29%) Ruby
14 3 (0.96%) PHP 5
Qualifications
1 67 (21.54%) Degree
2 15 (4.82%) Computer Science Degree
3 12 (3.86%) Cisco Certification
4 11 (3.54%) CCNA
4 11 (3.54%) MCSE
4 11 (3.54%) Microsoft Certification
5 6 (1.93%) PhD
6 2 (0.64%) CISA
6 2 (0.64%) CISM
6 2 (0.64%) CISSP
6 2 (0.64%) CRISC
6 2 (0.64%) Numerate Degree
7 1 (0.32%) CCNP
7 1 (0.32%) ISEB
7 1 (0.32%) Master's Degree
Quality Assurance & Compliance
1 22 (7.07%) QA
2 2 (0.64%) Data Quality
2 2 (0.64%) GDPR
2 2 (0.64%) PCI DSS
2 2 (0.64%) SLA
3 1 (0.32%) ISO 9001
System Software
1 20 (6.43%) Active Directory
2 16 (5.14%) Docker
3 12 (3.86%) VMware ESXi
4 11 (3.54%) VMware Infrastructure
5 3 (0.96%) Varnish
6 2 (0.64%) KVM
6 2 (0.64%) vSphere
6 2 (0.64%) Xen
7 1 (0.32%) Hyper-V
7 1 (0.32%) Virtual Machines
7 1 (0.32%) Virtual Servers
7 1 (0.32%) VMware Workstation
Systems Management
1 11 (3.54%) Symantec Endpoint Protection
2 10 (3.22%) Ansible
3 9 (2.89%) Opscode Chef
4 8 (2.57%) Puppet
5 6 (1.93%) Kubernetes
6 2 (0.64%) SCCM
6 2 (0.64%) Terraform
7 1 (0.32%) Docker Swarm
7 1 (0.32%) Jamf Pro
7 1 (0.32%) Mesos
7 1 (0.32%) NetBackup
7 1 (0.32%) vCenter Server
Vendors
1 44 (14.15%) Microsoft
2 27 (8.68%) Adobe
3 24 (7.72%) Google
4 12 (3.86%) VMware
5 11 (3.54%) Asigra
5 11 (3.54%) Avaya
5 11 (3.54%) Salesforce.com
5 11 (3.54%) SonicWALL
5 11 (3.54%) Symantec
6 10 (3.22%) Oracle
7 6 (1.93%) Convertro
7 6 (1.93%) DoubleClick
7 6 (1.93%) Facebook
7 6 (1.93%) Visual IQ
8 5 (1.61%) Apple
9 3 (0.96%) Cisco
9 3 (0.96%) New Relic
9 3 (0.96%) Red Hat
9 3 (0.96%) SAP
9 3 (0.96%) Sitecore