Period
to 27 May 2018

The table below looks at the prevalence of the term Digital Media in permanent job vacancies. Included is a benchmarking guide to the salaries offered in vacancies that have cited Digital Media over the 6 months to 27 May 2018 with a comparison to the same period over the previous 2 years.

Digital Media
UK
6 months to
27 May 2018
Same period 2017 Same period 2016
Rank 814 677 511
Rank change year-on-year -137 -166 +5
Permanent jobs citing Digital Media 372 542 1,112
As % of all permanent IT jobs advertised in the UK 0.22% 0.32% 0.55%
As % of the Miscellaneous category 0.50% 0.75% 1.27%
Number of salaries quoted 329 447 1,006
UK median annual salary £50,000 £47,500 £46,625
Median salary % change year-on-year +5.26% +1.88% +3.61%
10th Percentile £30,600 £26,250 £26,250
90th Percentile £85,250 £68,750 £75,000
UK excluding London median annual salary £42,500 £35,094 £42,500
% change year-on-year +21.11% -17.43% +30.77%

Digital Media is in the Generic IT Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for generic IT skills.

All Generic IT Skills
UK
Permanent vacancies with a requirement for generic IT skills 74,178 72,720 87,880
As % of all permanent IT jobs advertised in the UK 43.06% 42.62% 43.80%
Number of salaries quoted 57,669 58,525 71,127
UK median annual salary £50,000 £47,500 £49,000
Median salary % change year-on-year +5.26% -3.06% +6.52%
10th Percentile £27,873 £27,500 £27,000
90th Percentile £84,750 £80,000 £78,750
UK excluding London median annual salary £45,000 £41,500 £42,500
% change year-on-year +8.43% -2.35% +6.25%

Digital Media
Job Vacancy Trend

Job postings citing Digital Media as a percentage of all IT jobs advertised.

Job vacancy trend for Digital Media in the UK

Digital Media
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Digital Media.

Salary trend for Digital Media in the UK

Digital Media
Salary Histogram

The salary distribution of IT jobs citing Digital Media over the 6 months to 27 May 2018.

Salary histogram for Digital Media in the UK

Digital Media
Top 15 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Digital Media within the UK over the 6 months to 27 May 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -136 350 £50,000 +5.26% 141
London -98 240 £60,000 +20.00% 64
UK excluding London -75 112 £42,500 +21.11% 89
South East -8 41 £35,000 -6.67% 7
Midlands +40 24 £45,000 +57.89% 12
North of England -34 20 £50,000 +33.33% 14
West Midlands +13 13 £42,500 +49.12% 1
South West -28 13 £50,000 +19.05% 40
East of England -15 12 £42,500 +70.00% 4
East Midlands +8 11 £47,500 +90.00% 11
Yorkshire +3 9 £50,000 +66.67% 3
North East -20 7 £57,500 +53.33% 2
North West -25 4 £50,000 -16.67% 9
Wales +8 1 £57,500 +39.39% 9
Scotland -51 1 £23,654 -31.44% 2

For the 6 months to 27 May 2018, IT jobs citing Digital Media also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads with a requirement for Digital Media.

1 145 (38.98%) Agile Software Development
2 92 (24.73%) Scrum
3 79 (21.24%) Marketing
4 76 (20.43%) JavaScript
5 70 (18.82%) HTML
6 60 (16.13%) CSS
7 58 (15.59%) Degree
8 56 (15.05%) Java
9 51 (13.71%) Analytics
10 49 (13.17%) Python
11 48 (12.90%) E-Commerce
12 47 (12.63%) User Experience
13 45 (12.10%) .NET
14 44 (11.83%) Games
14 44 (11.83%) TDD
15 42 (11.29%) C#
16 41 (11.02%) SQL
16 41 (11.02%) Finance
16 41 (11.02%) Git (software)
17 40 (10.75%) Social Media
17 40 (10.75%) PHP
18 39 (10.48%) Project Management
19 37 (9.95%) Web Development
20 36 (9.68%) Digital Marketing
20 36 (9.68%) jQuery
21 34 (9.14%) Linux
21 34 (9.14%) MVC
21 34 (9.14%) Telecoms
21 34 (9.14%) DevOps
22 33 (8.87%) Web Services

Digital Media
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 27 (7.26%) CMS
2 10 (2.69%) WordPress
3 9 (2.42%) Apache
3 9 (2.42%) Apache Spark
4 7 (1.88%) nginx
5 5 (1.34%) Confluence
5 5 (1.34%) SharePoint
6 4 (1.08%) Cloud Foundry
6 4 (1.08%) Elasticsearch
6 4 (1.08%) IIS
7 3 (0.81%) Adobe Experience Manager
8 2 (0.54%) SAS
8 2 (0.54%) Skype for Business
8 2 (0.54%) Tomcat
9 1 (0.27%) Amazon Alexa
9 1 (0.27%) Apache Airflow
9 1 (0.27%) EPiServer
9 1 (0.27%) Joomla!
9 1 (0.27%) Sitecore CMS
9 1 (0.27%) Umbraco
Applications
1 20 (5.38%) Microsoft Excel
2 10 (2.69%) Microsoft Office
2 10 (2.69%) Photoshop
3 7 (1.88%) HipChat
4 6 (1.61%) Microsoft Project
5 5 (1.34%) Microsoft PowerPoint
6 4 (1.08%) Adobe Illustrator
7 3 (0.81%) InDesign
7 3 (0.81%) MS Visio
8 2 (0.54%) Adobe Creative Suite
8 2 (0.54%) SPSS
9 1 (0.27%) Adobe After Effects
9 1 (0.27%) OmniGraffle
Business Applications
1 9 (2.42%) Magento
2 6 (1.61%) Abakus
3 4 (1.08%) ScheduALL
4 3 (0.81%) Academy Revenues and Benefits
5 2 (0.54%) Payment Gateway
6 1 (0.27%) NetSuite
6 1 (0.27%) SAP WM
Cloud Services
1 27 (7.26%) Amazon AWS
2 25 (6.72%) Google Analytics
3 24 (6.45%) Microsoft Azure
4 19 (5.11%) SaaS
5 7 (1.88%) Dropbox
5 7 (1.88%) Office 365
6 6 (1.61%) AdWords
6 6 (1.61%) Google Attribution 360
7 5 (1.34%) Adobe Analytics
7 5 (1.34%) IaaS
7 5 (1.34%) PaaS
8 4 (1.08%) Amazon S3
8 4 (1.08%) Cloud Computing
9 3 (0.81%) Amazon EC2
9 3 (0.81%) CloudFront
9 3 (0.81%) Google Tag Manager
10 2 (0.54%) Basecamp
10 2 (0.54%) G Suite
10 2 (0.54%) MailChimp
10 2 (0.54%) Route 53
Communications & Networking
1 14 (3.76%) Internet
2 8 (2.15%) LAN
2 8 (2.15%) WAN
3 7 (1.88%) Firewall
4 6 (1.61%) DNS
5 5 (1.34%) HTTP
5 5 (1.34%) MPLS
6 4 (1.08%) Network Security
6 4 (1.08%) SDH
7 3 (0.81%) DHCP
7 3 (0.81%) SAN
7 3 (0.81%) TCP/IP
7 3 (0.81%) VoIP
8 2 (0.54%) BGP
8 2 (0.54%) Broadband
8 2 (0.54%) IP Telephony
8 2 (0.54%) OSPF
8 2 (0.54%) Skype
8 2 (0.54%) Wi-Fi
8 2 (0.54%) Wireless
Database & Business Intelligence
1 32 (8.60%) MySQL
2 19 (5.11%) Big Data
3 15 (4.03%) PostgreSQL
4 12 (3.23%) NoSQL
5 10 (2.69%) MongoDB
5 10 (2.69%) Relational Database
5 10 (2.69%) SQL Server
6 6 (1.61%) Cosmos DB
7 5 (1.34%) Amazon Redshift
7 5 (1.34%) Data Warehouse
7 5 (1.34%) Spotfire
8 4 (1.08%) Apache Cassandra
9 3 (0.81%) Amazon RDS
10 2 (0.54%) Data Mining
10 2 (0.54%) FileMaker
10 2 (0.54%) Redis
11 1 (0.27%) Apache Hive
11 1 (0.27%) Hadoop
11 1 (0.27%) RDBMS
11 1 (0.27%) SQL Server 2008
Development Applications
1 41 (11.02%) Git (software)
2 20 (5.38%) JIRA
3 19 (5.11%) Subversion
4 12 (3.23%) Team Foundation Server
5 11 (2.96%) Maven
6 10 (2.69%) Ant
6 10 (2.69%) TeamCity
7 9 (2.42%) Grunt
7 9 (2.42%) gulp
7 9 (2.42%) Jenkins
7 9 (2.42%) Selenium
8 8 (2.15%) git-flow
9 6 (1.61%) Cucumber
9 6 (1.61%) PHPUnit
10 5 (1.34%) Bitbucket
11 4 (1.08%) SpecFlow
12 3 (0.81%) Octopus Deploy
12 3 (0.81%) Selenium IDE
12 3 (0.81%) Visual Website Optimizer
12 3 (0.81%) webpack
General
1 79 (21.24%) Marketing
2 44 (11.83%) Games
3 41 (11.02%) Finance
4 34 (9.14%) Telecoms
5 32 (8.60%) Advertising
6 29 (7.80%) Retail
7 27 (7.26%) Law
8 22 (5.91%) Banking
9 19 (5.11%) Publishing
10 14 (3.76%) Multimedia
11 11 (2.96%) Spanish Language
12 9 (2.42%) Pharmaceutical
13 7 (1.88%) Automotive
14 4 (1.08%) Legal
15 3 (0.81%) Italian Language
15 3 (0.81%) Mandarin Language
15 3 (0.81%) Polish Language
16 2 (0.54%) Cantonese Language
16 2 (0.54%) Korean Language
16 2 (0.54%) Russian Language
Job Titles
1 97 (26.08%) Developer
2 30 (8.06%) Analyst
3 24 (6.45%) Architect
4 21 (5.65%) Project Manager
5 18 (4.84%) Front End Developer (Client-Side Developer)
6 17 (4.57%) Java Developer
7 16 (4.30%) Junior
8 15 (4.03%) C# Developer
8 15 (4.03%) Digital Architect
8 15 (4.03%) Marketing Manager
8 15 (4.03%) PHP Developer
8 15 (4.03%) Senior Developer
9 14 (3.76%) Agile Project Manager
9 14 (3.76%) DevOps Engineer
9 14 (3.76%) Product Manager
9 14 (3.76%) Scrum Master
10 13 (3.49%) Digital Project Manager
11 12 (3.23%) Digital Media Manager
11 12 (3.23%) Senior Manager
11 12 (3.23%) Web Manager
Libraries, Frameworks & Software Standards
1 70 (18.82%) HTML
2 60 (16.13%) CSS
3 45 (12.10%) .NET
4 36 (9.68%) jQuery
5 33 (8.87%) Web Services
6 28 (7.53%) HTML5
7 27 (7.26%) CSS3
8 26 (6.99%) ASP.NET
9 20 (5.38%) LAMP
10 16 (4.30%) AngularJS
10 16 (4.30%) Node.js
11 14 (3.76%) React
11 14 (3.76%) RESTful
12 12 (3.23%) Sass
12 12 (3.23%) XML
13 11 (2.96%) ASP.NET MVC
14 10 (2.69%) Java EE
14 10 (2.69%) Java SE
14 10 (2.69%) JDBC
14 10 (2.69%) JPA
Miscellaneous
1 47 (12.63%) User Experience
2 40 (10.75%) Social Media
3 26 (6.99%) Analytical Skills
4 19 (5.11%) Mobile App
5 17 (4.57%) Over-the-Top Content
6 14 (3.76%) Computer Science
7 12 (3.23%) Management Information System
8 11 (2.96%) Greenfield Project
9 9 (2.42%) W3C
10 8 (2.15%) Blog
10 8 (2.15%) Enterprise Software
10 8 (2.15%) Video\Live Streaming
11 7 (1.88%) Data Centre
12 6 (1.61%) Internet of Things
12 6 (1.61%) Self-Motivation
12 6 (1.61%) Video on Demand
13 3 (0.81%) Online Games
13 3 (0.81%) Video Editing
14 2 (0.54%) Graphic Design
14 2 (0.54%) Media Streaming
Operating Systems
1 34 (9.14%) Linux
2 18 (4.84%) Windows
3 9 (2.42%) Android
3 9 (2.42%) Debian
4 8 (2.15%) Apple iOS
5 7 (1.88%) Mac OS
6 2 (0.54%) Windows Server 2008
6 2 (0.54%) Windows Server 2012
7 1 (0.27%) CentOS
7 1 (0.27%) Fedora
7 1 (0.27%) Unix
7 1 (0.27%) Windows Server
Processes & Methodologies
1 145 (38.98%) Agile Software Development
2 92 (24.73%) Scrum
3 51 (13.71%) Analytics
4 48 (12.90%) E-Commerce
5 44 (11.83%) TDD
6 39 (10.48%) Project Management
7 37 (9.95%) Web Development
8 36 (9.68%) Digital Marketing
9 34 (9.14%) DevOps
9 34 (9.14%) MVC
10 29 (7.80%) Microservices
11 28 (7.53%) Content Management
11 28 (7.53%) Problem-Solving
11 28 (7.53%) SEO
11 28 (7.53%) Stakeholder Management
12 26 (6.99%) Mentoring
13 23 (6.18%) BDD
14 22 (5.91%) Front End Development
14 22 (5.91%) Kanban
15 21 (5.65%) Line Management
Programming Languages
1 76 (20.43%) JavaScript
2 56 (15.05%) Java
3 49 (13.17%) Python
4 42 (11.29%) C#
5 41 (11.02%) SQL
6 40 (10.75%) PHP
7 14 (3.76%) Erlang
8 13 (3.49%) Go
9 12 (3.23%) Haskell
10 8 (2.15%) Bash Shell
10 8 (2.15%) Scala
11 7 (1.88%) C++
11 7 (1.88%) T-SQL
12 6 (1.61%) R
12 6 (1.61%) Ruby
13 5 (1.34%) Clojure
13 5 (1.34%) F#
13 5 (1.34%) Lisp
13 5 (1.34%) MATLAB
13 5 (1.34%) PowerShell
Qualifications
1 58 (15.59%) Degree
2 16 (4.30%) Postgraduate
3 3 (0.81%) Cisco Certification
3 3 (0.81%) Computer Science Degree
3 3 (0.81%) Numerate Degree
3 3 (0.81%) TOGAF Certification
4 2 (0.54%) CCNA
4 2 (0.54%) CCNP
4 2 (0.54%) MCP
4 2 (0.54%) MCSD
4 2 (0.54%) Microsoft Certification
5 1 (0.27%) ECSA
5 1 (0.27%) EnCE
5 1 (0.27%) GCED
5 1 (0.27%) GCIA
5 1 (0.27%) ITIL Certification
5 1 (0.27%) MBA
5 1 (0.27%) MCAD
5 1 (0.27%) MCTS
Quality Assurance & Compliance
1 13 (3.49%) QA
2 1 (0.27%) Data Quality
2 1 (0.27%) WCAG
System Software
1 21 (5.65%) Docker
2 13 (3.49%) VMware Infrastructure
3 7 (1.88%) VMware Workstation
4 5 (1.34%) Active Directory
5 3 (0.81%) Virtual Desktop
6 2 (0.54%) Hyper-V
7 1 (0.27%) Firmware
7 1 (0.27%) Varnish
7 1 (0.27%) VMware NSX
7 1 (0.27%) Xsan
Systems Management
1 19 (5.11%) Kubernetes
2 10 (2.69%) Opscode Chef
2 10 (2.69%) Puppet
3 9 (2.42%) Ansible
4 4 (1.08%) Packer
4 4 (1.08%) Terraform
5 1 (0.27%) Nagios
5 1 (0.27%) Pingdom
5 1 (0.27%) Rancher
Vendors
1 32 (8.60%) Microsoft
2 31 (8.33%) Google
3 22 (5.91%) Adobe
4 13 (3.49%) VMware
5 12 (3.23%) Capita
6 11 (2.96%) Sitecore
7 9 (2.42%) Facebook
7 9 (2.42%) HubSpot
7 9 (2.42%) Marketo
8 8 (2.15%) comScore
9 7 (1.88%) Apple
9 7 (1.88%) DoubleClick
9 7 (1.88%) Perforce
10 6 (1.61%) Convertro
10 6 (1.61%) Twitter
10 6 (1.61%) Visual IQ
11 5 (1.34%) Cisco
11 5 (1.34%) Omniture
11 5 (1.34%) Oracle
11 5 (1.34%) Tableau