Period
to 19 August 2018

The table below looks at the prevalence of the term Digital Media in permanent job vacancies. Included is a benchmarking guide to the salaries offered in vacancies that have cited Digital Media over the 6 months to 19 August 2018 with a comparison to the same period over the previous 2 years.

Digital Media
UK
6 months to
19 Aug 2018
Same period 2017 Same period 2016
Rank 831 721 520
Rank change year-on-year -110 -201 -31
Permanent jobs citing Digital Media 345 506 1,064
As % of all permanent IT jobs advertised in the UK 0.20% 0.29% 0.54%
As % of the Miscellaneous category 0.47% 0.65% 1.25%
Number of salaries quoted 282 412 929
UK median annual salary £50,000 £47,500 £45,000
Median salary % change year-on-year +5.26% +5.56% -
10th Percentile £26,250 £26,250 £26,250
90th Percentile £81,250 £72,500 £76,500
UK excluding London median annual salary £42,500 £35,000 £40,000
% change year-on-year +21.43% -12.50% +14.29%

Digital Media is in the Generic IT Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for generic IT skills.

All Generic IT Skills
UK
Permanent vacancies with a requirement for generic IT skills 73,534 78,445 85,328
As % of all permanent IT jobs advertised in the UK 43.51% 44.28% 43.27%
Number of salaries quoted 56,772 59,995 69,831
UK median annual salary £52,500 £50,000 £50,000
Median salary % change year-on-year +5.00% - +5.26%
10th Percentile £28,000 £27,500 £27,000
90th Percentile £85,000 £81,250 £80,000
UK excluding London median annual salary £45,000 £42,500 £42,500
% change year-on-year +5.88% - +6.25%

Digital Media
Job Vacancy Trend

Job postings citing Digital Media as a percentage of all IT jobs advertised.

Job vacancy trend for Digital Media in the UK

Digital Media
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Digital Media.

Salary trend for Digital Media in the UK

Digital Media
Salary Histogram

The salary distribution of IT jobs citing Digital Media over the 6 months to 19 August 2018.

Salary histogram for Digital Media in the UK

Digital Media
Top 15 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Digital Media within the UK over the 6 months to 19 August 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -122 326 £50,000 +5.26% 126
London -43 219 £55,000 +4.76% 44
UK excluding London -43 121 £42,500 +21.43% 89
South West +25 29 £42,500 -10.53% 17
South East -1 28 £30,000 -35.14% 16
Midlands +49 25 £47,500 +72.73% 26
North of England -52 16 £45,000 +28.57% 20
East Midlands +18 13 £48,750 +50.00% 19
Wales +5 13 £50,000 -9.09% 6
West Midlands +37 12 £43,750 +59.09% 7
East of England -10 9 £42,500 +70.00% 3
North East -18 7 £57,500 +53.33% 2
Yorkshire -11 5 £47,500 +49.61% 8
North West -8 4 £27,500 -21.43% 10
Scotland -17 1 £32,500 +44.44% 1

For the 6 months to 19 August 2018, IT jobs citing Digital Media also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads with a requirement for Digital Media.

1 122 (35.36%) Agile Software Development
2 76 (22.03%) JavaScript
3 75 (21.74%) Degree
4 67 (19.42%) HTML
5 66 (19.13%) Marketing
6 61 (17.68%) CSS
7 57 (16.52%) Scrum
8 56 (16.23%) Telecoms
9 55 (15.94%) Java
10 54 (15.65%) Python
11 52 (15.07%) Finance
12 49 (14.20%) Microsoft
13 48 (13.91%) TDD
14 47 (13.62%) E-Commerce
14 47 (13.62%) User Experience
15 45 (13.04%) Analytics
16 44 (12.75%) SQL
17 42 (12.17%) C#
18 41 (11.88%) Google
18 41 (11.88%) Analytical Skills
19 39 (11.30%) Linux
19 39 (11.30%) Adobe
20 38 (11.01%) PHP
21 36 (10.43%) Project Management
21 36 (10.43%) Software Engineering
22 34 (9.86%) .NET
23 32 (9.28%) Social Media
24 31 (8.99%) Advertising
25 30 (8.70%) MVC
25 30 (8.70%) Microsoft Office

Digital Media
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 20 (5.80%) CMS
2 15 (4.35%) SharePoint
3 9 (2.61%) Elasticsearch
3 9 (2.61%) MS Exchange
4 8 (2.32%) Apache Spark
4 8 (2.32%) Exchange Server 2010
4 8 (2.32%) nginx
4 8 (2.32%) SharePoint 2013
5 5 (1.45%) Adobe Experience Manager
5 5 (1.45%) Apache Pig
6 4 (1.16%) Confluence
6 4 (1.16%) Drupal
6 4 (1.16%) WordPress
7 3 (0.87%) Amazon Alexa
7 3 (0.87%) Cloud Foundry
8 2 (0.58%) SAS
9 1 (0.29%) Apache
9 1 (0.29%) BizTalk Server
9 1 (0.29%) IIS
9 1 (0.29%) Umbraco
Applications
1 30 (8.70%) Microsoft Office
2 29 (8.41%) Microsoft Excel
3 12 (3.48%) Photoshop
4 7 (2.03%) HipChat
4 7 (2.03%) Microsoft PowerPoint
5 6 (1.74%) Microsoft Project
6 5 (1.45%) Adobe Illustrator
6 5 (1.45%) MS Visio
7 4 (1.16%) Adobe Creative Suite
7 4 (1.16%) InDesign
8 2 (0.58%) Adobe After Effects
8 2 (0.58%) SPSS
9 1 (0.29%) Adobe Premiere
Business Applications
1 12 (3.48%) Abakus
2 3 (0.87%) Magento
3 2 (0.58%) Academy Revenues and Benefits
3 2 (0.58%) Payment Gateway
4 1 (0.29%) NetSuite
4 1 (0.29%) SAP MII
4 1 (0.29%) SAP WM
4 1 (0.29%) Sprinklr
Cloud Services
1 30 (8.70%) Amazon AWS
2 27 (7.83%) Google Analytics
3 25 (7.25%) Microsoft Azure
4 17 (4.93%) Office 365
5 12 (3.48%) Google Attribution 360
6 9 (2.61%) AdWords
7 7 (2.03%) Cloud Computing
7 7 (2.03%) Dropbox
7 7 (2.03%) SaaS
8 6 (1.74%) Adobe Analytics
9 5 (1.45%) Amazon S3
10 4 (1.16%) Amazon CloudWatch
11 3 (0.87%) Akamai
11 3 (0.87%) Amazon EC2
11 3 (0.87%) Amazon ELB
11 3 (0.87%) BlazeMeter
11 3 (0.87%) CloudFront
12 2 (0.58%) G Suite
12 2 (0.58%) Google Cloud Platform
12 2 (0.58%) MailChimp
Communications & Networking
1 15 (4.35%) Firewall
2 10 (2.90%) Internet
3 8 (2.32%) DNS
4 7 (2.03%) HTTP
5 6 (1.74%) WebEx
6 5 (1.45%) LAN
7 4 (1.16%) DHCP
7 4 (1.16%) WAN
8 3 (0.87%) Network Security
8 3 (0.87%) TCP/IP
9 2 (0.58%) SAN
9 2 (0.58%) VPN
10 1 (0.29%) BGP
10 1 (0.29%) Intranet
10 1 (0.29%) MPLS
10 1 (0.29%) OSPF
10 1 (0.29%) RTP
10 1 (0.29%) RTSP
10 1 (0.29%) SNMP
10 1 (0.29%) SSH
Database & Business Intelligence
1 23 (6.67%) NoSQL
1 23 (6.67%) PostgreSQL
2 20 (5.80%) Big Data
2 20 (5.80%) MySQL
3 15 (4.35%) MongoDB
3 15 (4.35%) SQL Server
4 13 (3.77%) Relational Database
5 7 (2.03%) Amazon Redshift
5 7 (2.03%) Cosmos DB
6 6 (1.74%) Spotfire
7 5 (1.45%) Apache Cassandra
7 5 (1.45%) Hadoop
8 4 (1.16%) Apache Hive
8 4 (1.16%) Data Warehouse
9 2 (0.58%) Amazon RDS
9 2 (0.58%) FileMaker
9 2 (0.58%) Redis
9 2 (0.58%) SQL Server 2012
9 2 (0.58%) SQL Server Analysis Services
9 2 (0.58%) SQL Server Integration Services
Development Applications
1 23 (6.67%) Git (software)
2 14 (4.06%) Jenkins
2 14 (4.06%) JIRA
2 14 (4.06%) Team Foundation Server
3 13 (3.77%) Selenium
4 12 (3.48%) Cucumber
5 10 (2.90%) git-flow
6 7 (2.03%) JMeter
7 6 (1.74%) PHPUnit
8 5 (1.45%) SpecFlow
9 4 (1.16%) Android Studio
9 4 (1.16%) Axure RP
9 4 (1.16%) Bitbucket
9 4 (1.16%) Eclipse
9 4 (1.16%) Maven
9 4 (1.16%) TeamCity
10 3 (0.87%) Vagrant
11 2 (0.58%) Atlassian Bamboo
11 2 (0.58%) JUnit
11 2 (0.58%) Visual Website Optimizer
General
1 66 (19.13%) Marketing
2 56 (16.23%) Telecoms
3 52 (15.07%) Finance
4 31 (8.99%) Advertising
5 23 (6.67%) Games
6 17 (4.93%) Retail
7 16 (4.64%) Multimedia
8 13 (3.77%) Publishing
9 12 (3.48%) Law
10 8 (2.32%) Banking
11 6 (1.74%) Automotive
11 6 (1.74%) Pharmaceutical
12 5 (1.45%) Italian Language
12 5 (1.45%) Mandarin Language
12 5 (1.45%) Manufacturing
13 4 (1.16%) Cantonese Language
13 4 (1.16%) Korean Language
13 4 (1.16%) Legal
13 4 (1.16%) Russian Language
13 4 (1.16%) Spanish Language
Job Titles
1 71 (20.58%) Developer
2 39 (11.30%) Analyst
3 19 (5.51%) Software Engineer
4 18 (5.22%) Project Manager
5 17 (4.93%) Architect
5 17 (4.93%) Java Engineer
6 15 (4.35%) Designer
7 13 (3.77%) Data Analyst
7 13 (3.77%) DevOps Engineer
7 13 (3.77%) Product Manager
8 12 (3.48%) Digital Project Manager
8 12 (3.48%) Senior Manager
9 11 (3.19%) IT Support
9 11 (3.19%) Junior
9 11 (3.19%) Support Analyst
9 11 (3.19%) UX Designer
9 11 (3.19%) Web Manager
10 10 (2.90%) C# Developer
10 10 (2.90%) PHP Developer
10 10 (2.90%) Senior Software Engineer
Libraries, Frameworks & Software Standards
1 67 (19.42%) HTML
2 61 (17.68%) CSS
3 34 (9.86%) .NET
4 22 (6.38%) HTML5
4 22 (6.38%) React
4 22 (6.38%) Web Services
5 20 (5.80%) ASP.NET
6 19 (5.51%) AngularJS
6 19 (5.51%) CSS3
7 17 (4.93%) Node.js
8 15 (4.35%) jQuery
8 15 (4.35%) RESTful
8 15 (4.35%) XML
9 12 (3.48%) LAMP
10 11 (3.19%) ASP.NET Web API
10 11 (3.19%) REST
11 8 (2.32%) .NET Framework
11 8 (2.32%) Entity Framework
11 8 (2.32%) LEMP Stack
12 7 (2.03%) ASP.NET MVC
Miscellaneous
1 47 (13.62%) User Experience
2 41 (11.88%) Analytical Skills
3 32 (9.28%) Social Media
4 17 (4.93%) Computer Science
5 16 (4.64%) Video\Live Streaming
6 15 (4.35%) Mobile App
7 14 (4.06%) Over-the-Top Content
8 11 (3.19%) Fintech
9 9 (2.61%) Self-Motivation
10 8 (2.32%) Algorithms
10 8 (2.32%) Enterprise Software
11 7 (2.03%) Blog
12 5 (1.45%) Video on Demand
13 4 (1.16%) Internet of Things
13 4 (1.16%) Smartphone
14 3 (0.87%) Data Centre
14 3 (0.87%) e-Learning
14 3 (0.87%) Graphic Design
14 3 (0.87%) Greenfield Project
14 3 (0.87%) Online Games
Operating Systems
1 39 (11.30%) Linux
2 27 (7.83%) Windows
3 14 (4.06%) Android
4 10 (2.90%) Apple iOS
5 9 (2.61%) Windows Server 2012
6 8 (2.32%) Windows 7
6 8 (2.32%) Windows 8
6 8 (2.32%) Windows Server
7 7 (2.03%) Debian
7 7 (2.03%) Mac OS
8 3 (0.87%) CentOS
8 3 (0.87%) Ubuntu
9 1 (0.29%) Embedded Linux
9 1 (0.29%) Mac OS X
Processes & Methodologies
1 122 (35.36%) Agile Software Development
2 57 (16.52%) Scrum
3 48 (13.91%) TDD
4 47 (13.62%) E-Commerce
5 45 (13.04%) Analytics
6 36 (10.43%) Project Management
6 36 (10.43%) Software Engineering
7 30 (8.70%) MVC
7 30 (8.70%) Web Development
8 28 (8.12%) BDD
8 28 (8.12%) DevOps
9 26 (7.54%) Problem-Solving
9 26 (7.54%) Stakeholder Management
10 24 (6.96%) Digital Marketing
11 22 (6.38%) Microservices
12 20 (5.80%) SEO
12 20 (5.80%) Test Automation
13 19 (5.51%) Coaching
13 19 (5.51%) Continuous Integration
14 18 (5.22%) SDLC
Programming Languages
1 76 (22.03%) JavaScript
2 55 (15.94%) Java
3 54 (15.65%) Python
4 44 (12.75%) SQL
5 42 (12.17%) C#
6 38 (11.01%) PHP
7 19 (5.51%) C++
8 11 (3.19%) C
8 11 (3.19%) Erlang
8 11 (3.19%) T-SQL
9 10 (2.90%) Bash Shell
10 9 (2.61%) Go
11 8 (2.32%) R
12 7 (2.03%) Haskell
13 6 (1.74%) MATLAB
13 6 (1.74%) Ruby
13 6 (1.74%) Scala
14 5 (1.45%) TypeScript
15 4 (1.16%) Java 8
16 3 (0.87%) XPath
Qualifications
1 75 (21.74%) Degree
2 10 (2.90%) Cisco Certification
3 9 (2.61%) CCNA
3 9 (2.61%) Computer Science Degree
3 9 (2.61%) Microsoft Certification
4 8 (2.32%) MCSE
5 5 (1.45%) PhD
6 2 (0.58%) CISA
6 2 (0.58%) CISM
6 2 (0.58%) CISSP
6 2 (0.58%) CRISC
6 2 (0.58%) Numerate Degree
7 1 (0.29%) CCNP
7 1 (0.29%) ECSA
7 1 (0.29%) GCED
7 1 (0.29%) GCIA
7 1 (0.29%) ITIL Certification
7 1 (0.29%) Master's Degree
7 1 (0.29%) MCP
7 1 (0.29%) MCSD
Quality Assurance & Compliance
1 18 (5.22%) QA
2 2 (0.58%) Data Quality
2 2 (0.58%) GDPR
2 2 (0.58%) PCI DSS
3 1 (0.29%) GCP
3 1 (0.29%) ISO 9001
3 1 (0.29%) SLA
3 1 (0.29%) WCAG
System Software
1 23 (6.67%) Docker
2 18 (5.22%) Active Directory
3 17 (4.93%) VMware Infrastructure
4 9 (2.61%) VMware ESXi
5 8 (2.32%) VMware Workstation
6 3 (0.87%) Varnish
7 2 (0.58%) Hyper-V
7 2 (0.58%) KVM
7 2 (0.58%) vSphere
7 2 (0.58%) Xen
8 1 (0.29%) Firmware
8 1 (0.29%) Virtual Desktop
8 1 (0.29%) Virtual Machines
8 1 (0.29%) Virtual Servers
Systems Management
1 18 (5.22%) Kubernetes
2 14 (4.06%) Opscode Chef
3 13 (3.77%) Ansible
4 11 (3.19%) Puppet
5 8 (2.32%) Symantec Endpoint Protection
6 6 (1.74%) Terraform
7 4 (1.16%) Packer
8 2 (0.58%) SCCM
9 1 (0.29%) Docker Swarm
9 1 (0.29%) Jamf Pro
9 1 (0.29%) Mesos
9 1 (0.29%) Nagios
9 1 (0.29%) NetBackup
9 1 (0.29%) Pingdom
9 1 (0.29%) vCenter Server
Vendors
1 49 (14.20%) Microsoft
2 41 (11.88%) Google
3 39 (11.30%) Adobe
4 18 (5.22%) VMware
5 12 (3.48%) Convertro
5 12 (3.48%) DoubleClick
5 12 (3.48%) Visual IQ
6 10 (2.90%) Facebook
7 9 (2.61%) Oracle
8 8 (2.32%) Asigra
8 8 (2.32%) Avaya
8 8 (2.32%) Perforce
8 8 (2.32%) Salesforce.com
8 8 (2.32%) SonicWALL
8 8 (2.32%) Symantec
9 6 (1.74%) Omniture
9 6 (1.74%) Tableau
9 6 (1.74%) Twitter
10 5 (1.45%) Capita
10 5 (1.45%) Sitecore