Digital Media Job Trends

Digital Media
UK

The table below looks at the prevalence of the term Digital Media in permanent job vacancies. Included is a benchmarking guide to the salaries offered in vacancies that cited Digital Media over the 6 months leading up to 2 April 2026, comparing them to the same period in the previous two years.

6 months to
2 Apr 2026
Same period 2025 Same period 2024
Rank 552 315 736
Rank change year-on-year -237 +421 +212
Permanent jobs citing Digital Media 146 381 123
As % of all permanent jobs in the UK 0.18% 0.93% 0.14%
As % of the Miscellaneous category 0.61% 2.40% 0.38%
Number of salaries quoted 105 27 92
10th Percentile £31,250 £40,950 £31,375
25th Percentile £36,250 £46,750 £40,000
Median annual salary (50th Percentile) £39,000 £61,500 £50,000
Median % change year-on-year -36.59% +23.00% +17.65%
75th Percentile £43,000 £81,250 £69,688
90th Percentile £75,500 £93,500 £75,000
UK excluding London median annual salary £39,000 £61,500 £50,000
% change year-on-year -36.59% +23.00% +17.65%

All Generic Skills
UK

Digital Media falls under the General and Transferable Skills category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring generic IT skills.

Permanent vacancies with a requirement for generic IT skills 23,813 15,847 32,701
As % of all permanent jobs advertised in the UK 29.84% 38.75% 36.36%
Number of salaries quoted 12,185 8,884 22,414
10th Percentile £29,000 £32,033 £28,029
25th Percentile £38,750 £44,000 £38,500
Median annual salary (50th Percentile) £57,500 £60,000 £55,000
Median % change year-on-year -4.17% +9.09% -15.38%
75th Percentile £80,000 £82,500 £75,000
90th Percentile £100,000 £113,910 £97,500
UK excluding London median annual salary £50,000 £55,000 £50,000
% change year-on-year -9.09% +10.00% -9.09%

Digital Media
Job Vacancy Trend

Historical trend showing the proportion of permanent IT job postings citing Digital Media relative to all permanent IT jobs advertised.

Digital Media job vacancy trend in the UK

Digital Media
Salary Trend

Salary distribution trend for jobs in the UK citing Digital Media.

Salary distribution trend for jobs in the UK citing Digital Media

Digital Media
Salary Histogram

Salary distribution for jobs citing Digital Media over the 6 months to 2 April 2026.

Salary histogram for Digital Media in the UK

Digital Media
Top 15 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Digital Media within the UK over the 6 months to 2 April 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
England -254 130 £39,000 -38.34% 57
UK excluding London -163 97 £39,000 -36.59% 28
West Midlands - 50 £39,000 - 1
Midlands - 50 £39,000 - 2
London -135 41 £35,000 -41.67% 43
Work from Home -217 20 £57,500 -26.98% 31
East of England -76 16 £42,500 -38.85%
North of England -57 14 £33,000 -46.34% 9
South East -145 8 £35,000 - 12
Yorkshire -47 7 £40,000 -34.96% 3
North West -22 5 £28,500 - 4
Wales -19 4 £85,000 +70.00%
Scotland -23 4 £43,750 - 3
North East - 2 £57,500 - 2
South West - 1 £31,500 - 2

Digital Media
Co-Occurring Skills & Capabilities by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 5 (3.42%) CMS
2 4 (2.74%) WordPress
3 2 (1.37%) SharePoint
4 1 (0.68%) Drupal
Applications
1 15 (10.27%) Microsoft Excel
2 12 (8.22%) Microsoft PowerPoint
3 5 (3.42%) Microsoft Office
4 3 (2.05%) Adobe Creative Suite
5 2 (1.37%) Adobe Illustrator
5 2 (1.37%) InDesign
5 2 (1.37%) Photoshop
Business Applications
1 1 (0.68%) Salesforce CRM
Cloud Services
1 12 (8.22%) SaaS
2 6 (4.11%) Adobe Creative Cloud
2 6 (4.11%) Google Analytics
3 5 (3.42%) Canva
3 5 (3.42%) Microsoft 365
3 5 (3.42%) Power Platform
4 4 (2.74%) AWS
4 4 (2.74%) Azure
4 4 (2.74%) GCP
4 4 (2.74%) Google Ads
5 2 (1.37%) GoToWebinar
5 2 (1.37%) Microsoft Copilot
5 2 (1.37%) SurveyMonkey
6 1 (0.68%) Google Data Studio
6 1 (0.68%) Google Tag Manager
Communications & Networking
1 6 (4.11%) Internet
2 4 (2.74%) DNS
2 4 (2.74%) SSL
3 2 (1.37%) 3G
3 2 (1.37%) 4G
3 2 (1.37%) ADSL
3 2 (1.37%) VDSL
4 1 (0.68%) BGP
4 1 (0.68%) Firewall
4 1 (0.68%) IPsec
4 1 (0.68%) MPLS
4 1 (0.68%) OSPF
4 1 (0.68%) Skype
4 1 (0.68%) TCP/IP
4 1 (0.68%) VLAN
4 1 (0.68%) VPN
Database & Business Intelligence
1 5 (3.42%) Power BI
2 3 (2.05%) Tableau
General
1 102 (69.86%) Social Skills
2 40 (27.40%) Marketing
3 27 (18.49%) Advertising
4 18 (12.33%) Analytical Skills
5 12 (8.22%) Finance
6 11 (7.53%) Presentation Skills
7 10 (6.85%) Retail
8 8 (5.48%) Organisational Skills
8 8 (5.48%) Publishing
9 7 (4.79%) Inclusion and Diversity
10 5 (3.42%) French Language
10 5 (3.42%) Portuguese Language
10 5 (3.42%) Spanish Language
11 4 (2.74%) Law
11 4 (2.74%) Legal
11 4 (2.74%) Multimedia
12 2 (1.37%) Brand Awareness
12 2 (1.37%) Games
12 2 (1.37%) Telecoms
13 1 (0.68%) Digital Economy
Job Titles
1 11 (7.53%) Account Manager
1 11 (7.53%) Senior
2 9 (6.16%) Audio Visual Engineer
2 9 (6.16%) Senior Producer
3 8 (5.48%) Product Specialist
3 8 (5.48%) Support Technician
4 5 (3.42%) Coordinator
4 5 (3.42%) Software Manager
5 4 (2.74%) Head of Cybersecurity
5 4 (2.74%) Head of IT
5 4 (2.74%) Network Support
5 4 (2.74%) Support Engineer
5 4 (2.74%) Web Manager
6 3 (2.05%) Field Engineer
6 3 (2.05%) Field Service Engineer
6 3 (2.05%) Network Support Technician
6 3 (2.05%) Network Technician
6 3 (2.05%) Technical Engineer
6 3 (2.05%) Technical Support
6 3 (2.05%) Technical Support Engineer
Libraries, Frameworks & Software Standards
1 4 (2.74%) HTML
2 1 (0.68%) XMPP
Miscellaneous
1 63 (43.15%) Social Media
2 20 (13.70%) Driving Licence
3 10 (6.85%) Digital Signage
4 9 (6.16%) Onboarding
5 7 (4.79%) Self-Motivation
6 5 (3.42%) Embedded Systems
7 3 (2.05%) e-Learning
7 3 (2.05%) Home Automation
7 3 (2.05%) Learning Management System
7 3 (2.05%) SCORM
7 3 (2.05%) Smart Home
8 2 (1.37%) Credit Risk
8 2 (1.37%) Data Centre
8 2 (1.37%) Mobile App
9 1 (0.68%) Algorithms
9 1 (0.68%) Marketing Technology
9 1 (0.68%) Podcast
9 1 (0.68%) Video Conferencing
Operating Systems
1 62 (42.47%) Windows
2 2 (1.37%) Windows 10
2 2 (1.37%) Windows 7
3 1 (0.68%) Linux
3 1 (0.68%) Unix
Processes & Methodologies
1 40 (27.40%) Pedagogy
2 27 (18.49%) Problem-Solving
3 21 (14.38%) Decision-Making
4 16 (10.96%) Analytics
5 15 (10.27%) Data Analysis
6 13 (8.90%) Project Management
7 11 (7.53%) Collaborative Culture
8 10 (6.85%) B2B
8 10 (6.85%) CRM
8 10 (6.85%) Strategic Planning
9 8 (5.48%) Business Development
9 8 (5.48%) Customer Experience
10 7 (4.79%) Collaborative Working
11 6 (4.11%) B2B Sales
11 6 (4.11%) Business Intelligence
11 6 (4.11%) Content Management
11 6 (4.11%) E-Commerce
12 5 (3.42%) Actionable Insight
12 5 (3.42%) Computer Science
12 5 (3.42%) Continuous Improvement
Programming Languages
1 3 (2.05%) JavaScript
2 1 (0.68%) Python
Qualifications
1 55 (37.67%) DBS Check
2 19 (13.01%) Degree
3 4 (2.74%) CEH
3 4 (2.74%) CISM
3 4 (2.74%) CISSP
4 1 (0.68%) CCNA
4 1 (0.68%) Cisco Certification
4 1 (0.68%) Network+ Certification
Quality Assurance & Compliance
1 7 (4.79%) GDPR
2 4 (2.74%) ISO/IEC 27001
2 4 (2.74%) NIST
2 4 (2.74%) SOC 2
3 1 (0.68%) Accessibility
3 1 (0.68%) QA
Vendors
1 18 (12.33%) Microsoft
2 10 (6.85%) Adobe
3 8 (5.48%) Google
4 5 (3.42%) Cisco
4 5 (3.42%) YouTube
5 4 (2.74%) Salesforce
6 2 (1.37%) Apple
6 2 (1.37%) Facebook
6 2 (1.37%) Instagram
6 2 (1.37%) PayPal
6 2 (1.37%) TikTok
7 1 (0.68%) Arista
7 1 (0.68%) Dell
7 1 (0.68%) Fortinet
7 1 (0.68%) HP
7 1 (0.68%) Juniper
7 1 (0.68%) Palo Alto
7 1 (0.68%) TippingPoint