Period
to 24 November 2017

The table below looks at the prevalence of the term Digital Media in permanent job vacancies. Included is a benchmarking guide to the salaries offered in vacancies that have cited Digital Media over the 6 months to 24 November 2017 with a comparison to the same period over the previous 2 years.

Digital Media
UK
6 months to
24 Nov 2017
Same period 2016 Same period 2015
Rank 744 599 464
Rank change year-on-year -145 -135 +10
Permanent jobs citing Digital Media 493 748 1385
As % of all permanent IT jobs advertised in the UK 0.27% 0.40% 0.63%
As % of the Miscellaneous category 0.64% 0.97% 1.51%
Number of salaries quoted 375 642 1187
UK median annual salary £47,500 £45,000 £45,000
Median salary % change year-on-year +5.56% - -
10th Percentile £26,450 £27,250 £27,500
90th Percentile £75,000 £75,000 £82,500
UK excluding London median annual salary £37,500 £40,000 £38,500
% change year-on-year -6.25% +3.90% +2.67%

Digital Media is in the Generic IT Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for generic IT skills.

All Generic IT Skills
UK
Permanent vacancies with a requirement for generic IT skills 77325 77436 91779
As % of all permanent IT jobs advertised in the UK 42.93% 40.92% 41.95%
Number of salaries quoted 58359 63619 73574
UK median annual salary £50,000 £50,000 £47,500
Median salary % change year-on-year - +5.26% +5.56%
10th Percentile £27,500 £27,500 £27,000
90th Percentile £82,500 £80,000 £79,750
UK excluding London median annual salary £42,500 £42,500 £41,000
% change year-on-year - +3.66% +2.50%

Digital Media
Job Vacancy Trend

Job postings citing Digital Media as a percentage of all IT jobs advertised.

Job vacancy trend for Digital Media in the UK

Digital Media
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Digital Media.

Salary trend for Digital Media in the UK

Digital Media
Salary Histogram

The salary distribution of IT jobs citing Digital Media over the 6 months to 24 November 2017.

Salary histogram for Digital Media in the UK

Digital Media
Top 14 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Digital Media within the UK over the 6 months to 24 November 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -105 477 £47,500 +5.56% 106
London -63 267 £55,000 +10.00% 44
UK excluding London -93 218 £37,500 -6.25% 64
North of England +44 82 £35,000 - 5
South East +47 53 £45,000 - 9
Yorkshire +39 41 £28,500 -8.80% 5
North West -5 41 £35,000 -
South West -107 39 £47,500 +18.75% 35
East of England -4 26 £33,742 -48.09% 3
Wales +8 12 £55,000 +41.03% 2
Midlands +29 10 £35,000 -9.68% 10
East Midlands +31 5 £60,000 +44.58% 7
West Midlands +13 5 £26,000 -25.71% 3
Scotland -14 1 £22,500 -21.05%

For the 6 months to 24 November 2017, IT jobs citing Digital Media also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads with a requirement for Digital Media.

1 161 (32.66%) Agile Software Development
2 130 (26.37%) JavaScript
3 126 (25.56%) HTML
4 112 (22.72%) Marketing
5 110 (22.31%) CSS
6 89 (18.05%) User Experience
7 77 (15.62%) Git (software)
8 72 (14.60%) Degree
9 70 (14.20%) SQL
10 69 (14.00%) Web Development
11 66 (13.39%) Java
11 66 (13.39%) Linux
12 63 (12.78%) Microsoft
13 61 (12.37%) C#
13 61 (12.37%) MVC
14 60 (12.17%) PHP
14 60 (12.17%) AngularJS
15 59 (11.97%) .NET
16 57 (11.56%) MySQL
16 57 (11.56%) E-Commerce
17 56 (11.36%) Project Management
17 56 (11.36%) TDD
17 56 (11.36%) jQuery
17 56 (11.36%) Front End Development
18 55 (11.16%) Analytical Skills
18 55 (11.16%) Digital Marketing
19 54 (10.95%) Python
20 46 (9.33%) SQL Server
21 45 (9.13%) Advertising
21 45 (9.13%) Scrum

Digital Media
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 37 (7.51%) CMS
2 23 (4.67%) Apache
3 19 (3.85%) WordPress
4 18 (3.65%) nginx
5 9 (1.83%) Apache Spark
6 8 (1.62%) JBoss
6 8 (1.62%) SAS
6 8 (1.62%) Sitecore CMS
7 7 (1.42%) Apache Solr
7 7 (1.42%) Skype for Business
8 6 (1.22%) WildFly
9 5 (1.01%) Kentico
9 5 (1.01%) OpenStack
9 5 (1.01%) SharePoint
9 5 (1.01%) Umbraco
10 4 (0.81%) EPiServer
10 4 (0.81%) IIS
11 2 (0.41%) BizTalk Server
11 2 (0.41%) Confluence
11 2 (0.41%) Drupal
Applications
1 23 (4.67%) Microsoft Excel
2 17 (3.45%) Photoshop
3 9 (1.83%) Adobe Illustrator
4 8 (1.62%) Adobe Creative Suite
5 7 (1.42%) InDesign
6 5 (1.01%) 3ds Max
6 5 (1.01%) Maya
6 5 (1.01%) Microsoft Office
7 4 (0.81%) Microsoft PowerPoint
7 4 (0.81%) SPSS
8 3 (0.61%) Adobe After Effects
8 3 (0.61%) InCopy
8 3 (0.61%) Microsoft Project
9 2 (0.41%) MS Visio
10 1 (0.20%) Acrobat
10 1 (0.20%) CINEMA 4D
10 1 (0.20%) EViews
10 1 (0.20%) OmniGraffle
Business Applications
1 6 (1.22%) Magento
2 4 (0.81%) Abakus
3 3 (0.61%) Shopify
4 1 (0.20%) Oracle Applications
4 1 (0.20%) Unica
4 1 (0.20%) WebTrends
Cloud Services
1 37 (7.51%) Amazon AWS
2 30 (6.09%) Microsoft Azure
3 28 (5.68%) Google Analytics
4 18 (3.65%) Cloud Computing
5 14 (2.84%) SaaS
6 13 (2.64%) Office 365
7 11 (2.23%) AdWords
7 11 (2.23%) Google Tag Manager
8 8 (1.62%) Google Cloud Platform
8 8 (1.62%) IaaS
9 7 (1.42%) Adobe Analytics
9 7 (1.42%) GitHub
10 6 (1.22%) Mimecast
11 5 (1.01%) PaaS
12 4 (0.81%) Google Attribution 360
13 1 (0.20%) Adobe Creative Cloud
13 1 (0.20%) Amazon EC2
13 1 (0.20%) Firebase
13 1 (0.20%) npm
13 1 (0.20%) Slack
Communications & Networking
1 36 (7.30%) Internet
2 18 (3.65%) Network Security
3 17 (3.45%) DNS
4 13 (2.64%) Firewall
4 13 (2.64%) MPLS
4 13 (2.64%) SDH
5 11 (2.23%) TCP/IP
6 7 (1.42%) Skype
7 6 (1.22%) VLAN
7 6 (1.22%) WAN
8 5 (1.01%) IP Telephony
9 4 (0.81%) LAN
10 3 (0.61%) DOCSIS
10 3 (0.61%) DVB
10 3 (0.61%) Multicast
10 3 (0.61%) SMS
11 2 (0.41%) HTTP
11 2 (0.41%) Intranet
12 1 (0.20%) BGP
12 1 (0.20%) VPN
Database & Business Intelligence
1 57 (11.56%) MySQL
2 46 (9.33%) SQL Server
3 31 (6.29%) Big Data
4 24 (4.87%) NoSQL
5 12 (2.43%) SQL Server 2016
6 11 (2.23%) Relational Database
7 10 (2.03%) QlikView
8 9 (1.83%) MongoDB
9 8 (1.62%) Data Warehouse
9 8 (1.62%) DocumentDB
10 7 (1.42%) SQL Server 2012
10 7 (1.42%) SQL Server 2014
11 6 (1.22%) Business Intelligence Development Studio
11 6 (1.22%) SQL Server 2008
11 6 (1.22%) SQL Server Analysis Services
11 6 (1.22%) SQL Server Integration Services
11 6 (1.22%) SQL Server Reporting Services
12 5 (1.01%) RDBMS
13 4 (0.81%) Data Mining
13 4 (0.81%) Qlik Sense
Development Applications
1 77 (15.62%) Git (software)
2 17 (3.45%) gulp
3 16 (3.25%) Jenkins
4 15 (3.04%) Atlassian Bamboo
5 14 (2.84%) Maven
6 13 (2.64%) Cucumber
7 12 (2.43%) Team Foundation Server
8 11 (2.23%) git-flow
8 11 (2.23%) Subversion
9 10 (2.03%) TeamCity
10 9 (1.83%) JIRA
10 9 (1.83%) Selenium
11 7 (1.42%) Visual Studio
12 6 (1.22%) Ant
12 6 (1.22%) Grunt
12 6 (1.22%) HttpUnit
12 6 (1.22%) JUnit
12 6 (1.22%) Octopus Deploy
12 6 (1.22%) webpack
13 4 (0.81%) Babel
General
1 112 (22.72%) Marketing
2 45 (9.13%) Advertising
3 40 (8.11%) Finance
4 34 (6.90%) Retail
5 25 (5.07%) Publishing
6 23 (4.67%) Telecoms
7 19 (3.85%) Games
8 15 (3.04%) Banking
9 12 (2.43%) Electronics
9 12 (2.43%) French Language
10 8 (1.62%) Multimedia
11 7 (1.42%) Brand Awareness
11 7 (1.42%) Pharmaceutical
12 6 (1.22%) Manufacturing
13 5 (1.01%) Legal
14 4 (0.81%) German Language
15 2 (0.41%) Billing
15 2 (0.41%) Digital Economy
15 2 (0.41%) International Banking
15 2 (0.41%) Spanish Language
Job Titles
1 160 (32.45%) Developer
2 47 (9.53%) Front End Developer (Client-Side Developer)
3 45 (9.13%) Analyst
4 34 (6.90%) Senior Developer
5 33 (6.69%) .NET Developer
6 28 (5.68%) C# Developer
7 27 (5.48%) Web Developer
8 26 (5.27%) Digital Analyst
8 26 (5.27%) Project Manager
9 25 (5.07%) Architect
10 22 (4.46%) Administrator
10 22 (4.46%) C# .NET Developer
11 21 (4.26%) Digital Executive
11 21 (4.26%) Linux Administrator
11 21 (4.26%) Linux Systems Administrator
11 21 (4.26%) Systems Administrator
12 20 (4.06%) Lead Developer
12 20 (4.06%) PHP Developer
13 19 (3.85%) JavaScript Developer
13 19 (3.85%) UAT Executive
Libraries, Frameworks & Software Standards
1 126 (25.56%) HTML
2 110 (22.31%) CSS
3 60 (12.17%) AngularJS
4 59 (11.97%) .NET
5 56 (11.36%) jQuery
6 45 (9.13%) HTML5
7 43 (8.72%) React
8 39 (7.91%) Sass
9 38 (7.71%) ASP.NET
10 34 (6.90%) CSS3
11 31 (6.29%) Node.js
12 27 (5.48%) LAMP
13 25 (5.07%) Ajax
13 25 (5.07%) ASP.NET Web API
14 23 (4.67%) RESTful
15 22 (4.46%) XML
16 21 (4.26%) ASP.NET MVC
16 21 (4.26%) Web Services
17 18 (3.65%) LEMP Stack
18 17 (3.45%) LESS
Miscellaneous
1 89 (18.05%) User Experience
2 55 (11.16%) Analytical Skills
3 40 (8.11%) Social Media
4 28 (5.68%) Computer Science
5 25 (5.07%) Greenfield Project
6 24 (4.87%) Mobile App
6 24 (4.87%) Over-the-Top Content
7 19 (3.85%) Blog
8 16 (3.25%) Internet of Things
9 14 (2.84%) Semantic Web
10 12 (2.43%) Video\Live Streaming
11 10 (2.03%) FMCG
12 9 (1.83%) Enterprise Software
12 9 (1.83%) Linux Command Line
13 7 (1.42%) Public Cloud
14 6 (1.22%) Digital Signage
14 6 (1.22%) Graphic Design
14 6 (1.22%) IPTV
14 6 (1.22%) Management Information System
14 6 (1.22%) NHS
Operating Systems
1 66 (13.39%) Linux
2 43 (8.72%) Windows
3 26 (5.27%) Ubuntu
4 21 (4.26%) CentOS
5 14 (2.84%) Android
6 10 (2.03%) Debian
6 10 (2.03%) Mac OS X
7 9 (1.83%) Unix
7 9 (1.83%) Windows Server
8 7 (1.42%) Apple iOS
8 7 (1.42%) Windows 10
9 4 (0.81%) Mac OS
9 4 (0.81%) Red Hat Enterprise Linux
10 2 (0.41%) Windows Server 2012
11 1 (0.20%) Windows 7
Processes & Methodologies
1 161 (32.66%) Agile Software Development
2 69 (14.00%) Web Development
3 61 (12.37%) MVC
4 57 (11.56%) E-Commerce
5 56 (11.36%) Front End Development
5 56 (11.36%) Project Management
5 56 (11.36%) TDD
6 55 (11.16%) Digital Marketing
7 45 (9.13%) Analytics
7 45 (9.13%) Scrum
8 43 (8.72%) Mentoring
9 39 (7.91%) BDD
10 34 (6.90%) DevOps
11 30 (6.09%) SDLC
11 30 (6.09%) SEO
11 30 (6.09%) Software Engineering
12 29 (5.88%) CRM
13 25 (5.07%) Time Management
14 22 (4.46%) Kanban
14 22 (4.46%) Usability Testing
Programming Languages
1 130 (26.37%) JavaScript
2 70 (14.20%) SQL
3 66 (13.39%) Java
4 61 (12.37%) C#
5 60 (12.17%) PHP
6 54 (10.95%) Python
7 34 (6.90%) Ruby
8 16 (3.25%) Bash Shell
9 14 (2.84%) T-SQL
10 13 (2.64%) C++
11 11 (2.23%) R
12 8 (1.62%) Scala
13 7 (1.42%) Groovy
13 7 (1.42%) PowerShell
14 6 (1.22%) C
14 6 (1.22%) Go
15 5 (1.01%) Clojure
15 5 (1.01%) F#
15 5 (1.01%) Haskell
15 5 (1.01%) Lisp
Qualifications
1 72 (14.60%) Degree
2 17 (3.45%) Computer Science Degree
3 12 (2.43%) Cisco Certification
4 9 (1.83%) CCNA
5 7 (1.42%) CCNP
6 5 (1.01%) Postgraduate
7 4 (0.81%) CCDA
7 4 (0.81%) CCDP
7 4 (0.81%) CCIE
7 4 (0.81%) MBA
7 4 (0.81%) MCSA
7 4 (0.81%) Microsoft Certification
8 3 (0.61%) CCENT
8 3 (0.61%) CCIP
8 3 (0.61%) CISM
8 3 (0.61%) CISSP
8 3 (0.61%) GIAC
8 3 (0.61%) GSEC
9 1 (0.20%) MCSE
9 1 (0.20%) PMP
Quality Assurance & Compliance
1 12 (2.43%) QA
2 11 (2.23%) Actionable Recommendations
3 7 (1.42%) GCP
4 5 (1.01%) WCAG
5 4 (0.81%) PCI DSS
6 2 (0.41%) TickIT
7 1 (0.20%) Data Quality
7 1 (0.20%) SLA
System Software
1 21 (4.26%) Docker
2 17 (3.45%) Active Directory
3 11 (2.23%) VMware Infrastructure
4 6 (1.22%) Hyper-V
5 5 (1.01%) VMware NSX
6 1 (0.20%) vSphere
6 1 (0.20%) Xsan
Systems Management
1 16 (3.25%) Ansible
2 14 (2.84%) Puppet
3 9 (1.83%) Kubernetes
4 6 (1.22%) Nagios
4 6 (1.22%) Terraform
5 2 (0.41%) Opscode Chef
6 1 (0.20%) Jamf Pro
6 1 (0.20%) Packer
6 1 (0.20%) Rancher
6 1 (0.20%) Salt
6 1 (0.20%) SCCM
6 1 (0.20%) systemd
Vendors
1 63 (12.78%) Microsoft
2 34 (6.90%) Google
3 29 (5.88%) Adobe
4 17 (3.45%) comScore
5 15 (3.04%) VMware
6 10 (2.03%) Apple
6 10 (2.03%) Oracle
6 10 (2.03%) Tektronix
7 9 (1.83%) Red Hat
8 8 (1.62%) Hitwise
8 8 (1.62%) Sitecore
9 7 (1.42%) DoubleClick
9 7 (1.42%) hybris
9 7 (1.42%) SAP
9 7 (1.42%) Tableau
10 5 (1.01%) Telerik
11 4 (0.81%) Cognos
11 4 (0.81%) Juniper
11 4 (0.81%) Marin
11 4 (0.81%) Samsung