Digital Media Job Trends

Digital Media
UK

The table below looks at the prevalence of the term Digital Media in permanent job vacancies. Included is a benchmarking guide to the salaries offered in vacancies that cited Digital Media over the 6 months leading up to 27 February 2026, comparing them to the same period in the previous two years.

6 months to
27 Feb 2026
Same period 2025 Same period 2024
Rank 553 339 715
Rank change year-on-year -214 +376 +219
Permanent jobs citing Digital Media 117 397 83
As % of all permanent jobs in the UK 0.17% 0.84% 0.11%
As % of the Miscellaneous category 0.52% 2.20% 0.30%
Number of salaries quoted 92 29 61
10th Percentile £31,250 £36,331 £24,250
25th Percentile £34,438 £47,500 £35,500
Median annual salary (50th Percentile) £39,000 £61,500 £47,500
Median % change year-on-year -36.59% +29.47% +5.56%
75th Percentile £42,500 £82,500 £58,750
90th Percentile £84,500 £93,500 £75,000
UK excluding London median annual salary £39,000 £61,500 £42,500
% change year-on-year -36.59% +44.71% -24.44%

All Generic Skills
UK

Digital Media falls under the General and Transferable Skills category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring generic IT skills.

Permanent vacancies with a requirement for generic IT skills 22,298 18,047 27,598
As % of all permanent jobs advertised in the UK 31.97% 38.10% 36.59%
Number of salaries quoted 11,282 8,659 19,917
10th Percentile £28,500 £33,250 £29,000
25th Percentile £37,500 £46,250 £39,750
Median annual salary (50th Percentile) £55,000 £62,500 £55,000
Median % change year-on-year -12.00% +13.64% -15.38%
75th Percentile £78,750 £83,750 £77,500
90th Percentile £100,000 £113,550 £100,000
UK excluding London median annual salary £48,500 £55,000 £50,000
% change year-on-year -11.82% +10.00% -9.09%

Digital Media
Job Vacancy Trend

Historical trend showing the proportion of permanent IT job postings citing Digital Media relative to all permanent IT jobs advertised.

Digital Media job vacancy trend in the UK

Digital Media
Salary Trend

Salary distribution trend for jobs in the UK citing Digital Media.

Salary distribution trend for jobs in the UK citing Digital Media

Digital Media
Salary Histogram

Salary distribution for jobs citing Digital Media over the 6 months to 27 February 2026.

Salary histogram for Digital Media in the UK

Digital Media
Top 15 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Digital Media within the UK over the 6 months to 27 February 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
England -217 107 £39,000 -36.59% 31
UK excluding London -117 86 £39,000 -36.59% 24
West Midlands +56 43 £39,000 - 2
Midlands +41 43 £39,000 - 2
London -116 27 £32,500 -39.53% 22
Work from Home -200 23 £55,000 -24.14% 17
East of England -45 16 £42,500 -45.16% 1
South East -118 11 £35,000 +7.69% 15
North of England -12 9 £33,000 -46.34% 4
North West 0 6 £30,750 - 2
Wales -4 4 £85,000 +70.00%
Scotland -11 2 £57,500 - 1
North East - 2 £57,500 -
Yorkshire -38 1 £40,000 -34.96% 2
South West - 1 £31,500 - 1

Digital Media
Co-Occurring Skills & Capabilities by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 7 (5.98%) CMS
2 5 (4.27%) WordPress
3 2 (1.71%) Confluence
4 1 (0.85%) Drupal
4 1 (0.85%) Umbraco
Applications
1 10 (8.55%) Microsoft Excel
2 6 (5.13%) Microsoft PowerPoint
3 3 (2.56%) Adobe Creative Suite
3 3 (2.56%) Adobe Illustrator
3 3 (2.56%) Microsoft Office
4 2 (1.71%) InDesign
4 2 (1.71%) Photoshop
5 1 (0.85%) Adobe After Effects
5 1 (0.85%) Adobe Premiere
Business Applications
1 1 (0.85%) Salesforce CRM
Cloud Services
1 7 (5.98%) SaaS
2 6 (5.13%) Adobe Creative Cloud
2 6 (5.13%) Azure
3 5 (4.27%) AWS
3 5 (4.27%) Google Ads
3 5 (4.27%) Microsoft 365
4 4 (3.42%) GCP
5 3 (2.56%) Canva
5 3 (2.56%) Google Analytics
6 2 (1.71%) Azure DevOps
7 1 (0.85%) Google Data Studio
7 1 (0.85%) Google Tag Manager
Communications & Networking
1 4 (3.42%) DNS
1 4 (3.42%) SSL
2 2 (1.71%) 3G
2 2 (1.71%) 4G
2 2 (1.71%) ADSL
2 2 (1.71%) VDSL
3 1 (0.85%) BGP
3 1 (0.85%) Firewall
3 1 (0.85%) IPsec
3 1 (0.85%) MPLS
3 1 (0.85%) OSPF
3 1 (0.85%) TCP/IP
3 1 (0.85%) VLAN
3 1 (0.85%) VPN
Database & Business Intelligence
1 1 (0.85%) Looker
General
1 85 (72.65%) Social Skills
2 25 (21.37%) Marketing
3 21 (17.95%) Advertising
4 11 (9.40%) Analytical Skills
5 10 (8.55%) Retail
6 7 (5.98%) Presentation Skills
7 5 (4.27%) French Language
7 5 (4.27%) Multimedia
7 5 (4.27%) Organisational Skills
8 4 (3.42%) Inclusion and Diversity
9 3 (2.56%) Finance
9 3 (2.56%) Legal
10 2 (1.71%) Brand Awareness
10 2 (1.71%) Documentation Skills
10 2 (1.71%) Publishing
10 2 (1.71%) Telecoms
11 1 (0.85%) Games
11 1 (0.85%) Manufacturing
Job Titles
1 8 (6.84%) Support Technician
2 7 (5.98%) Account Manager
3 5 (4.27%) Audio Visual Engineer
3 5 (4.27%) Coordinator
3 5 (4.27%) Software Manager
4 4 (3.42%) Head of Cybersecurity
4 4 (3.42%) Head of IT
4 4 (3.42%) Network Support
4 4 (3.42%) Support Engineer
4 4 (3.42%) Web Manager
5 3 (2.56%) Business Development Manager
5 3 (2.56%) Business Manager
5 3 (2.56%) Development Manager
5 3 (2.56%) Network Support Technician
5 3 (2.56%) Network Technician
5 3 (2.56%) Technical Engineer
5 3 (2.56%) Technical Support
5 3 (2.56%) Technical Support Engineer
6 2 (1.71%) IT Business Analyst
6 2 (1.71%) Senior Data Warehouse Specialist
Libraries, Frameworks & Software Standards
1 6 (5.13%) HTML
2 2 (1.71%) CSS
Miscellaneous
1 53 (45.30%) Social Media
2 18 (15.38%) Driving Licence
3 11 (9.40%) Digital Signage
4 9 (7.69%) Onboarding
5 7 (5.98%) Self-Motivation
6 5 (4.27%) Embedded Systems
7 3 (2.56%) e-Learning
7 3 (2.56%) Learning Management System
7 3 (2.56%) SCORM
8 2 (1.71%) Credit Risk
8 2 (1.71%) Data Centre
8 2 (1.71%) Mobile App
9 1 (0.85%) Algorithms
9 1 (0.85%) Animation
9 1 (0.85%) Blog
9 1 (0.85%) Graphic Design
9 1 (0.85%) Home Automation
9 1 (0.85%) Marketing Technology
9 1 (0.85%) Motion Graphics
9 1 (0.85%) Smart Home
Operating Systems
1 54 (46.15%) Windows
2 2 (1.71%) Windows 10
2 2 (1.71%) Windows 7
3 1 (0.85%) Linux
3 1 (0.85%) Unix
Processes & Methodologies
1 40 (34.19%) Pedagogy
2 20 (17.09%) Problem-Solving
3 12 (10.26%) Analytics
3 12 (10.26%) Decision-Making
4 11 (9.40%) CRM
5 9 (7.69%) Business Development
6 8 (6.84%) B2B
6 8 (6.84%) Content Management
7 7 (5.98%) Collaborative Culture
7 7 (5.98%) Continuous Improvement
8 6 (5.13%) Computer Science
8 6 (5.13%) Roadmaps
8 6 (5.13%) Strategic Planning
8 6 (5.13%) User Experience
9 5 (4.27%) Collaborative Working
9 5 (4.27%) Digital Marketing
9 5 (4.27%) Project Management
10 4 (3.42%) Business Intelligence
10 4 (3.42%) Digital Innovation
10 4 (3.42%) ITIL
Programming Languages
1 4 (3.42%) JavaScript
2 1 (0.85%) PHP
2 1 (0.85%) Python
Qualifications
1 47 (40.17%) DBS Check
2 9 (7.69%) Degree
3 4 (3.42%) CEH
3 4 (3.42%) CISM
3 4 (3.42%) CISSP
4 1 (0.85%) CCNA
4 1 (0.85%) Cisco Certification
4 1 (0.85%) Network+ Certification
Quality Assurance & Compliance
1 9 (7.69%) GDPR
2 4 (3.42%) ISO/IEC 27001
2 4 (3.42%) NIST
2 4 (3.42%) SOC 2
3 2 (1.71%) Accessibility
4 1 (0.85%) QA
Vendors
1 15 (12.82%) Microsoft
2 10 (8.55%) Adobe
3 6 (5.13%) Google
3 6 (5.13%) YouTube
4 4 (3.42%) Salesforce
5 3 (2.56%) Facebook
5 3 (2.56%) Instagram
5 3 (2.56%) TikTok
6 2 (1.71%) Apple
6 2 (1.71%) Cisco
6 2 (1.71%) PayPal
7 1 (0.85%) Dell
7 1 (0.85%) Fortinet
7 1 (0.85%) Hootsuite
7 1 (0.85%) Hotjar
7 1 (0.85%) HP
7 1 (0.85%) Juniper
7 1 (0.85%) Marin
7 1 (0.85%) Palo Alto
7 1 (0.85%) TippingPoint