Period
to 23 February 2020

The table below looks at the prevalence of the term Digital Media in permanent job vacancies. Included is a benchmarking guide to the salaries offered in vacancies that have cited Digital Media over the 6 months to 23 February 2020 with a comparison to the same period over the previous 2 years.

Digital Media
UK
6 months to
23 Feb 2020
Same period 2019 Same period 2018
Rank 828 845 771
Rank change year-on-year +17 -74 -59
Permanent jobs citing Digital Media 192 275 474
As % of all permanent IT jobs advertised in the UK 0.16% 0.18% 0.27%
As % of the Miscellaneous category 0.41% 0.46% 0.70%
Number of salaries quoted 153 180 390
UK median annual salary £50,000 £50,000 £45,000
Median salary % change year-on-year - +11.11% -7.22%
10th Percentile £29,000 £26,225 £27,500
90th Percentile £82,000 £88,750 £81,250
UK excluding London median annual salary £40,000 £40,000 £38,750
% change year-on-year - +3.23% +3.33%

Digital Media is in the Generic IT Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for generic IT skills.

All Generic IT Skills
UK
Permanent vacancies with a requirement for generic IT skills 47,000 59,604 67,983
As % of all permanent IT jobs advertised in the UK 38.58% 39.61% 38.58%
Number of salaries quoted 36,156 45,131 53,110
UK median annual salary £55,000 £52,500 £50,000
Median salary % change year-on-year +4.76% +5.00% +2.04%
10th Percentile £30,000 £29,500 £28,000
90th Percentile £93,750 £87,500 £82,500
UK excluding London median annual salary £46,500 £45,000 £43,500
% change year-on-year +3.33% +3.45% +2.35%

Digital Media
Job Vacancy Trend

Job postings citing Digital Media as a percentage of all IT jobs advertised.

Job vacancy trend for Digital Media in the UK

Digital Media
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Digital Media.

Salary trend for Digital Media in the UK

Digital Media
Salary Histogram

The salary distribution of IT jobs citing Digital Media over the 6 months to 23 February 2020.

Salary histogram for Digital Media in the UK

Digital Media
Top 14 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Digital Media within the UK over the 6 months to 23 February 2020. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +42 175 £50,000 -4.76% 41
London +16 136 £55,000 -4.35% 20
UK excluding London +55 44 £40,000 - 21
South East +53 11 £52,500 +50.00% 7
North of England +58 8 £55,000 +46.67% 6
South West +40 8 £40,000 - 1
East of England - 8 £42,500 - 2
Yorkshire +49 7 £55,000 +4.76% 1
Midlands +13 4 £30,000 -7.69% 5
West Midlands - 4 £30,000 - 4
Scotland +27 2 £34,000 +17.46%
Wales -19 2 £38,750 -22.50%
North West +38 1 - - 4
Northern Ireland - 1 - -

For the 6 months to 23 February 2020, IT jobs citing Digital Media also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads with a requirement for Digital Media.

1 47 (24.48%) JavaScript
2 39 (20.31%) Agile Software Development
3 38 (19.79%) Python
4 35 (18.23%) Marketing
5 29 (15.10%) Degree
5 29 (15.10%) Java
6 27 (14.06%) SQL
6 27 (14.06%) Analytics
6 27 (14.06%) Analytical Skills
7 26 (13.54%) Project Management
8 24 (12.50%) HTML
8 24 (12.50%) Azure
9 22 (11.46%) Finance
9 22 (11.46%) Retail
10 21 (10.94%) Microsoft
11 20 (10.42%) Software Engineering
11 20 (10.42%) Big Data
12 19 (9.90%) Google
13 18 (9.38%) JIRA
13 18 (9.38%) AWS
13 18 (9.38%) User Experience
14 17 (8.85%) Advertising
14 17 (8.85%) PHP
14 17 (8.85%) QA
15 15 (7.81%) SQL Server
16 14 (7.29%) Computer Science
16 14 (7.29%) Continuous Improvement
16 14 (7.29%) Problem-Solving
17 13 (6.77%) jQuery
17 13 (6.77%) CMS

Digital Media
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 13 (6.77%) CMS
2 8 (4.17%) Apache Spark
2 8 (4.17%) WordPress
3 6 (3.13%) MS Exchange
4 5 (2.60%) Confluence
5 4 (2.08%) Apache
5 4 (2.08%) Tomcat
6 3 (1.56%) Drupal
7 2 (1.04%) Adobe Experience Manager
7 2 (1.04%) Skype for Business
Applications
1 6 (3.13%) Microsoft Office
2 5 (2.60%) Spreadsheet
3 4 (2.08%) Adobe Creative Suite
4 3 (1.56%) Photoshop
5 2 (1.04%) Fireworks
5 2 (1.04%) InVision
5 2 (1.04%) Microsoft Excel
5 2 (1.04%) Sketch
6 1 (0.52%) Adobe Illustrator
6 1 (0.52%) InDesign
6 1 (0.52%) Microsoft PowerPoint
Business Applications
1 2 (1.04%) Magento
2 1 (0.52%) Distributed Ledger
2 1 (0.52%) Sparx Enterprise Architect
Cloud Services
1 24 (12.50%) Azure
2 18 (9.38%) AWS
3 9 (4.69%) G Suite
4 8 (4.17%) AdWords
5 7 (3.65%) SaaS
6 6 (3.13%) Azure Active Directory
6 6 (3.13%) GCP
6 6 (3.13%) Google Analytics
6 6 (3.13%) Office 365
6 6 (3.13%) Power Platform
7 4 (2.08%) Google Drive
8 3 (1.56%) Adobe Analytics
8 3 (1.56%) Google Play
8 3 (1.56%) IaaS
8 3 (1.56%) PaaS
8 3 (1.56%) Twilio
8 3 (1.56%) Zapier
9 2 (1.04%) Azure Data Factory
9 2 (1.04%) Cloud Computing
9 2 (1.04%) IBM Blueworks
Communications & Networking
1 6 (3.13%) Firewall
2 5 (2.60%) HTTP
2 5 (2.60%) LAN
2 5 (2.60%) WAN
3 4 (2.08%) DNS
3 4 (2.08%) TCP/IP
3 4 (2.08%) Wi-Fi
4 3 (1.56%) Internet
4 3 (1.56%) IP Telephony
5 2 (1.04%) OpenVPN
5 2 (1.04%) Skype
Database & Business Intelligence
1 20 (10.42%) Big Data
2 15 (7.81%) SQL Server
3 8 (4.17%) Apache Hive
4 6 (3.13%) MongoDB
4 6 (3.13%) Power BI
5 5 (2.60%) MySQL
6 2 (1.04%) Azure SQL Database
6 2 (1.04%) BigQuery
6 2 (1.04%) Data Lake
6 2 (1.04%) PostgreSQL
6 2 (1.04%) SQL Server Integration Services
7 1 (0.52%) Amazon Redshift
7 1 (0.52%) Apache Cassandra
7 1 (0.52%) Blockchain
7 1 (0.52%) Data Warehouse
7 1 (0.52%) GIS
7 1 (0.52%) Neo4j
7 1 (0.52%) phpMyAdmin
7 1 (0.52%) QlikView
7 1 (0.52%) Relational Database
Development Applications
1 18 (9.38%) JIRA
2 11 (5.73%) Jenkins
3 9 (4.69%) Postman
3 9 (4.69%) Selenium
3 9 (4.69%) SoapUI
4 6 (3.13%) Git (software)
5 5 (2.60%) NUnit
5 5 (2.60%) TestCafe
6 4 (2.08%) Subversion
6 4 (2.08%) WebDriver
6 4 (2.08%) WiX
7 3 (1.56%) Android Studio
8 1 (0.52%) Axure RP
8 1 (0.52%) Octopus Deploy
8 1 (0.52%) Oracle Forms
8 1 (0.52%) TeamCity
8 1 (0.52%) XMLSpy
General
1 35 (18.23%) Marketing
2 22 (11.46%) Finance
2 22 (11.46%) Retail
3 17 (8.85%) Advertising
4 6 (3.13%) Law
5 5 (2.60%) Electronics
5 5 (2.60%) Legal
6 3 (1.56%) Back Office
6 3 (1.56%) Games
6 3 (1.56%) German Language
6 3 (1.56%) Publishing
7 2 (1.04%) Banking
7 2 (1.04%) Billing
7 2 (1.04%) Manufacturing
7 2 (1.04%) Multimedia
7 2 (1.04%) Telecoms
8 1 (0.52%) Aerospace
8 1 (0.52%) Financial Institution
8 1 (0.52%) Front Office
8 1 (0.52%) Investment Banking
Job Titles
1 41 (21.35%) Developer
2 18 (9.38%) Analyst
3 16 (8.33%) Administrator
4 15 (7.81%) Consultant
5 10 (5.21%) Project Manager
5 10 (5.21%) Software Developer
5 10 (5.21%) Systems Administrator
6 9 (4.69%) Digital Media Manager
6 9 (4.69%) Software Engineer
7 8 (4.17%) Data Scientist
7 8 (4.17%) Digital Project Manager
8 7 (3.65%) JavaScript Engineer
8 7 (3.65%) Product Owner
8 7 (3.65%) Senior Data Scientist
8 7 (3.65%) Team Leader
9 6 (3.13%) Designer
9 6 (3.13%) Developer/Software Engineer
9 6 (3.13%) Graduate
9 6 (3.13%) Junior
9 6 (3.13%) Resourcer
Libraries, Frameworks & Software Standards
1 24 (12.50%) HTML
2 13 (6.77%) jQuery
3 12 (6.25%) CSS
4 9 (4.69%) .NET
4 9 (4.69%) Web Services
5 8 (4.17%) AngularJS
5 8 (4.17%) React
6 7 (3.65%) Flask
6 7 (3.65%) Play Framework
7 6 (3.13%) .NET Framework
7 6 (3.13%) Entity Framework
7 6 (3.13%) HTML5
7 6 (3.13%) JSON
7 6 (3.13%) Laravel
7 6 (3.13%) XML
8 5 (2.60%) Symfony
9 4 (2.08%) Node.js
9 4 (2.08%) REST
10 3 (1.56%) LAMP
10 3 (1.56%) RESTful
Miscellaneous
1 27 (14.06%) Analytical Skills
2 18 (9.38%) User Experience
3 12 (6.25%) Media Streaming
4 11 (5.73%) Video on Demand
5 9 (4.69%) Management Information System
6 8 (4.17%) Social Media
6 8 (4.17%) Video\Live Streaming
7 7 (3.65%) Over-the-Top Content
8 6 (3.13%) CMDB
9 5 (2.60%) Algorithms
9 5 (2.60%) Mobile App
9 5 (2.60%) MPEG
9 5 (2.60%) PMI
10 4 (2.08%) Digital TV
10 4 (2.08%) e-Learning
10 4 (2.08%) IPTV
10 4 (2.08%) STB
11 3 (1.56%) Analytical Mindset
12 2 (1.04%) Greenfield Project
12 2 (1.04%) Photography
Operating Systems
1 11 (5.73%) Windows
2 4 (2.08%) Android
2 4 (2.08%) Linux
3 3 (1.56%) Windows Server
4 2 (1.04%) Windows 10
5 1 (0.52%) Apple iOS
5 1 (0.52%) Windows Server 2012
Processes & Methodologies
1 39 (20.31%) Agile Software Development
2 27 (14.06%) Analytics
3 26 (13.54%) Project Management
4 20 (10.42%) Software Engineering
5 14 (7.29%) Computer Science
5 14 (7.29%) Continuous Improvement
5 14 (7.29%) Problem-Solving
6 12 (6.25%) Scrum
7 11 (5.73%) Front End Development
7 11 (5.73%) Project Delivery
7 11 (5.73%) Prototyping
8 10 (5.21%) Artificial Intelligence
8 10 (5.21%) BDD
8 10 (5.21%) Content Management
8 10 (5.21%) Fintech
8 10 (5.21%) Multivariate Testing
8 10 (5.21%) Open Source
8 10 (5.21%) TDD
8 10 (5.21%) User Stories
8 10 (5.21%) Workflow
Programming Languages
1 47 (24.48%) JavaScript
2 38 (19.79%) Python
3 29 (15.10%) Java
4 27 (14.06%) SQL
5 17 (8.85%) PHP
6 10 (5.21%) C#
7 9 (4.69%) Scala
8 8 (4.17%) R
9 4 (2.08%) Bash Shell
9 4 (2.08%) C
9 4 (2.08%) C++
9 4 (2.08%) Groovy
10 3 (1.56%) Go
10 3 (1.56%) Kotlin
11 2 (1.04%) Java 8
11 2 (1.04%) PL/SQL
11 2 (1.04%) Ruby
11 2 (1.04%) VB
12 1 (0.52%) T-SQL
12 1 (0.52%) XPath
Qualifications
1 29 (15.10%) Degree
2 5 (2.60%) Master's Degree
2 5 (2.60%) PMI Certification
3 4 (2.08%) Computer Science Degree
4 1 (0.52%) PhD
Quality Assurance & Compliance
1 17 (8.85%) QA
2 4 (2.08%) GDPR
3 3 (1.56%) Data Quality
4 2 (1.04%) ISO/IEC 17025
5 1 (0.52%) ISO 9001
5 1 (0.52%) SLA
System Software
1 6 (3.13%) Active Directory
2 4 (2.08%) Firmware
3 3 (1.56%) Hyper-V
4 2 (1.04%) Docker
4 2 (1.04%) VMware Infrastructure
Systems Management
1 6 (3.13%) EnCase
2 2 (1.04%) FTK
2 2 (1.04%) Jamf Pro
2 2 (1.04%) Kubernetes
2 2 (1.04%) Microsoft Intune
3 1 (0.52%) Terraform
Vendors
1 21 (10.94%) Microsoft
2 19 (9.90%) Google
3 10 (5.21%) Adobe
4 7 (3.65%) ServiceNow
4 7 (3.65%) Tableau
5 6 (3.13%) Cellebrite
5 6 (3.13%) Nuix
5 6 (3.13%) Salesforce.com
6 4 (2.08%) Apple
7 3 (1.56%) Ensighten
7 3 (1.56%) Facebook
7 3 (1.56%) Optimizely
7 3 (1.56%) Oracle
7 3 (1.56%) Tealium
8 2 (1.04%) Aruba
8 2 (1.04%) HP
8 2 (1.04%) IBM
8 2 (1.04%) Sony
8 2 (1.04%) VMware
8 2 (1.04%) WatchGuard