Digital Media Job Trends

Digital Media
UK

The table below looks at the prevalence of the term Digital Media in permanent job vacancies. Included is a benchmarking guide to the salaries offered in vacancies that cited Digital Media over the 6 months leading up to 6 March 2026, comparing them to the same period in the previous two years.

6 months to
6 Mar 2026
Same period 2025 Same period 2024
Rank 568 317 724
Rank change year-on-year -251 +407 +214
Permanent jobs citing Digital Media 122 433 89
As % of all permanent jobs in the UK 0.17% 0.94% 0.11%
As % of the Miscellaneous category 0.54% 2.45% 0.31%
Number of salaries quoted 96 30 65
10th Percentile £31,250 £36,810 £24,750
25th Percentile £34,438 £47,500 £36,250
Median annual salary (50th Percentile) £39,000 £61,500 £50,000
Median % change year-on-year -36.59% +23.00% +11.11%
75th Percentile £42,625 £82,500 £62,500
90th Percentile £82,500 £93,500 £75,000
UK excluding London median annual salary £39,000 £61,500 £42,500
% change year-on-year -36.59% +44.71% -24.44%

All Generic Skills
UK

Digital Media falls under the General and Transferable Skills category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring generic IT skills.

Permanent vacancies with a requirement for generic IT skills 22,730 17,681 28,720
As % of all permanent jobs advertised in the UK 31.48% 38.58% 36.31%
Number of salaries quoted 11,551 8,660 20,584
10th Percentile £28,500 £32,750 £28,500
25th Percentile £37,500 £46,250 £39,085
Median annual salary (50th Percentile) £55,000 £62,000 £55,000
Median % change year-on-year -11.29% +12.73% -15.38%
75th Percentile £78,750 £83,750 £77,500
90th Percentile £100,000 £113,525 £98,750
UK excluding London median annual salary £48,500 £55,000 £50,000
% change year-on-year -11.82% +10.00% -9.09%

Digital Media
Job Vacancy Trend

Historical trend showing the proportion of permanent IT job postings citing Digital Media relative to all permanent IT jobs advertised.

Digital Media job vacancy trend in the UK

Digital Media
Salary Trend

Salary distribution trend for jobs in the UK citing Digital Media.

Salary distribution trend for jobs in the UK citing Digital Media

Digital Media
Salary Histogram

Salary distribution for jobs citing Digital Media over the 6 months to 6 March 2026.

Salary histogram for Digital Media in the UK

Digital Media
Top 15 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Digital Media within the UK over the 6 months to 6 March 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
England -266 111 £39,000 -36.59% 63
UK excluding London -144 90 £39,000 -36.59% 29
West Midlands - 45 £39,000 - 2
Midlands - 45 £39,000 - 2
London -139 27 £33,750 -38.64% 48
Work from Home -226 23 £55,000 -24.14% 31
East of England -59 16 £42,500 -45.16% 1
North of England -30 11 £33,000 -46.34% 8
South East -145 11 £35,000 +7.69% 15
North West -7 6 £30,750 - 5
Wales -7 4 £85,000 +70.00%
Yorkshire -40 3 £40,000 -34.96% 3
Scotland -7 2 £57,500 - 1
North East - 2 £57,500 -
South West - 1 £31,500 - 2

Digital Media
Co-Occurring Skills & Capabilities by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 7 (5.74%) CMS
2 5 (4.10%) WordPress
3 2 (1.64%) Confluence
4 1 (0.82%) Drupal
4 1 (0.82%) SharePoint
4 1 (0.82%) Umbraco
Applications
1 12 (9.84%) Microsoft Excel
2 8 (6.56%) Microsoft PowerPoint
3 4 (3.28%) Adobe Creative Suite
3 4 (3.28%) Microsoft Office
4 3 (2.46%) Adobe Illustrator
5 2 (1.64%) InDesign
5 2 (1.64%) Photoshop
6 1 (0.82%) Adobe After Effects
6 1 (0.82%) Adobe Premiere
Business Applications
1 1 (0.82%) Salesforce CRM
Cloud Services
1 8 (6.56%) SaaS
2 6 (4.92%) Adobe Creative Cloud
2 6 (4.92%) Azure
3 5 (4.10%) AWS
3 5 (4.10%) Google Ads
3 5 (4.10%) Microsoft 365
4 4 (3.28%) Canva
4 4 (3.28%) GCP
5 3 (2.46%) Google Analytics
6 2 (1.64%) Azure DevOps
7 1 (0.82%) Google Data Studio
7 1 (0.82%) Google Tag Manager
7 1 (0.82%) GoToWebinar
7 1 (0.82%) Microsoft Copilot
7 1 (0.82%) Power Platform
7 1 (0.82%) SurveyMonkey
Communications & Networking
1 4 (3.28%) DNS
1 4 (3.28%) SSL
2 2 (1.64%) 3G
2 2 (1.64%) 4G
2 2 (1.64%) ADSL
2 2 (1.64%) VDSL
3 1 (0.82%) BGP
3 1 (0.82%) Firewall
3 1 (0.82%) Internet
3 1 (0.82%) IPsec
3 1 (0.82%) MPLS
3 1 (0.82%) OSPF
3 1 (0.82%) TCP/IP
3 1 (0.82%) VLAN
3 1 (0.82%) VPN
Database & Business Intelligence
1 1 (0.82%) Looker
1 1 (0.82%) Power BI
General
1 89 (72.95%) Social Skills
2 25 (20.49%) Marketing
3 22 (18.03%) Advertising
4 12 (9.84%) Analytical Skills
5 9 (7.38%) Retail
6 8 (6.56%) Presentation Skills
7 6 (4.92%) Organisational Skills
8 5 (4.10%) French Language
8 5 (4.10%) Multimedia
9 4 (3.28%) Finance
9 4 (3.28%) Inclusion and Diversity
10 3 (2.46%) Publishing
11 2 (1.64%) Brand Awareness
11 2 (1.64%) Documentation Skills
11 2 (1.64%) Games
11 2 (1.64%) Legal
11 2 (1.64%) Telecoms
12 1 (0.82%) Manufacturing
Job Titles
1 8 (6.56%) Account Manager
1 8 (6.56%) Support Technician
2 5 (4.10%) Audio Visual Engineer
2 5 (4.10%) Coordinator
2 5 (4.10%) Software Manager
3 4 (3.28%) Head of Cybersecurity
3 4 (3.28%) Head of IT
3 4 (3.28%) Network Support
3 4 (3.28%) Product Specialist
3 4 (3.28%) Support Engineer
3 4 (3.28%) Web Manager
4 3 (2.46%) Business Development Manager
4 3 (2.46%) Business Manager
4 3 (2.46%) Development Manager
4 3 (2.46%) Network Support Technician
4 3 (2.46%) Network Technician
4 3 (2.46%) Technical Engineer
4 3 (2.46%) Technical Support
4 3 (2.46%) Technical Support Engineer
5 2 (1.64%) Marketing Manager
Libraries, Frameworks & Software Standards
1 6 (4.92%) HTML
2 2 (1.64%) CSS
Miscellaneous
1 54 (44.26%) Social Media
2 18 (14.75%) Driving Licence
3 11 (9.02%) Digital Signage
4 9 (7.38%) Onboarding
5 7 (5.74%) Self-Motivation
6 5 (4.10%) Embedded Systems
7 3 (2.46%) e-Learning
7 3 (2.46%) Learning Management System
7 3 (2.46%) SCORM
8 2 (1.64%) Credit Risk
8 2 (1.64%) Data Centre
8 2 (1.64%) Mobile App
9 1 (0.82%) Algorithms
9 1 (0.82%) Animation
9 1 (0.82%) Blog
9 1 (0.82%) Graphic Design
9 1 (0.82%) Home Automation
9 1 (0.82%) Marketing Technology
9 1 (0.82%) Motion Graphics
9 1 (0.82%) Smart Home
Operating Systems
1 56 (45.90%) Windows
2 2 (1.64%) Windows 10
2 2 (1.64%) Windows 7
3 1 (0.82%) Linux
3 1 (0.82%) Unix
Processes & Methodologies
1 40 (32.79%) Pedagogy
2 21 (17.21%) Problem-Solving
3 14 (11.48%) Decision-Making
4 13 (10.66%) Analytics
5 11 (9.02%) CRM
6 9 (7.38%) B2B
6 9 (7.38%) Business Development
7 8 (6.56%) Content Management
8 7 (5.74%) Collaborative Culture
8 7 (5.74%) Continuous Improvement
8 7 (5.74%) Strategic Planning
9 6 (4.92%) Collaborative Working
9 6 (4.92%) Computer Science
9 6 (4.92%) Data Analysis
9 6 (4.92%) Roadmaps
9 6 (4.92%) User Experience
10 5 (4.10%) Business Intelligence
10 5 (4.10%) Digital Marketing
11 4 (3.28%) E-Commerce
11 4 (3.28%) Project Management
Programming Languages
1 4 (3.28%) JavaScript
2 1 (0.82%) PHP
2 1 (0.82%) Python
Qualifications
1 49 (40.16%) DBS Check
2 10 (8.20%) Degree
3 4 (3.28%) CEH
3 4 (3.28%) CISM
3 4 (3.28%) CISSP
4 1 (0.82%) CCNA
4 1 (0.82%) Cisco Certification
4 1 (0.82%) Network+ Certification
Quality Assurance & Compliance
1 8 (6.56%) GDPR
2 4 (3.28%) ISO/IEC 27001
2 4 (3.28%) NIST
2 4 (3.28%) SOC 2
3 2 (1.64%) Accessibility
4 1 (0.82%) QA
Vendors
1 17 (13.93%) Microsoft
2 11 (9.02%) Adobe
3 6 (4.92%) Google
3 6 (4.92%) YouTube
4 4 (3.28%) Salesforce
5 3 (2.46%) Facebook
5 3 (2.46%) Instagram
5 3 (2.46%) TikTok
6 2 (1.64%) Apple
6 2 (1.64%) Cisco
6 2 (1.64%) PayPal
7 1 (0.82%) Dell
7 1 (0.82%) Fortinet
7 1 (0.82%) Hootsuite
7 1 (0.82%) Hotjar
7 1 (0.82%) HP
7 1 (0.82%) Juniper
7 1 (0.82%) Marin
7 1 (0.82%) Palo Alto
7 1 (0.82%) TippingPoint