Digital Media Job Trends

Digital Media
UK

The table below looks at the prevalence of the term Digital Media in permanent job vacancies. Included is a benchmarking guide to the salaries offered in vacancies that cited Digital Media over the 6 months leading up to 17 September 2025, comparing them to the same period in the previous two years.

6 months to
17 Sep 2025
Same period 2024 Same period 2023
Rank 550 724 679
Rank change year-on-year +174 -45 +136
Permanent jobs citing Digital Media 128 77 82
As % of all permanent jobs advertised in the UK 0.26% 0.099% 0.13%
As % of the Miscellaneous category 0.63% 0.31% 0.33%
Number of salaries quoted 58 56 76
10th Percentile £31,250 £26,133 £27,645
25th Percentile £42,000 £42,500 £35,000
Median annual salary (50th Percentile) £52,500 £51,250 £55,000
Median % change year-on-year +2.44% -6.82% +10.00%
75th Percentile £61,250 £58,694 £77,500
90th Percentile £78,250 £72,500 -
UK excluding London median annual salary £50,000 £50,000 £55,000
% change year-on-year - -9.09% +22.22%

All Generic Skills
UK

Digital Media falls under the General and Transferable Skills category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring generic IT skills.

Permanent vacancies with a requirement for generic IT skills 20,227 25,063 24,980
As % of all permanent jobs advertised in the UK 40.98% 32.19% 40.95%
Number of salaries quoted 10,155 13,055 17,979
10th Percentile £28,750 £31,250 £35,000
25th Percentile £36,925 £43,116 £46,250
Median annual salary (50th Percentile) £55,000 £60,000 £62,500
Median % change year-on-year -8.33% -4.00% -
75th Percentile £77,500 £82,500 £83,750
90th Percentile £103,750 £108,750 £107,500
UK excluding London median annual salary £47,500 £52,500 £55,000
% change year-on-year -9.52% -4.55% +4.76%

Digital Media
Job Vacancy Trend

Job postings citing Digital Media as a proportion of all IT jobs advertised.

Job vacancy trend for Digital Media in the UK

Digital Media
Salary Trend

Salary distribution trend for jobs in the UK citing Digital Media.

Salary distribution trend for jobs in the UK citing Digital Media

Digital Media
Salary Histogram

Salary distribution for jobs citing Digital Media over the 6 months to 17 September 2025.

Salary histogram for Digital Media in the UK

Digital Media
Top 12 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Digital Media within the UK over the 6 months to 17 September 2025. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
England +139 112 £45,000 -12.20% 141
London +107 64 £55,000 +4.76% 99
UK excluding London +99 50 £50,000 - 75
Work from Home +103 48 £53,750 +7.50% 53
South East +73 40 £47,500 -32.14% 50
Scotland +62 3 £57,500 - 3
North of England +32 3 £51,250 +70.83% 7
South West +70 2 - - 5
West Midlands +44 2 £34,500 +31.67% 3
Midlands +44 2 £34,500 -1.43% 4
Yorkshire +18 2 £40,000 -11.11% 2
North West +8 1 £62,500 +138.10% 3

Digital Media
Co-occurring Skills and Capabilities by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 9 (7.03%) WordPress
2 7 (5.47%) CMS
3 4 (3.13%) SharePoint
4 3 (2.34%) Confluence
Applications
1 21 (16.41%) Microsoft Excel
2 14 (10.94%) Adobe Premiere
3 12 (9.38%) Microsoft PowerPoint
4 10 (7.81%) Adobe After Effects
4 10 (7.81%) Adobe Creative Suite
5 9 (7.03%) Photoshop
6 5 (3.91%) Adobe Illustrator
7 3 (2.34%) Final Cut Pro
8 2 (1.56%) InDesign
8 2 (1.56%) Sketch
9 1 (0.78%) Microsoft Office
Business Applications
1 1 (0.78%) Dynamics CRM
1 1 (0.78%) Shopify
Cloud Services
1 13 (10.16%) Google Analytics
2 6 (4.69%) Google Ads
2 6 (4.69%) Power Automate
3 4 (3.13%) Azure
3 4 (3.13%) Microsoft 365
4 3 (2.34%) AWS
4 3 (2.34%) Dynamics 365
5 2 (1.56%) Azure DevOps
5 2 (1.56%) Facebook Ads
5 2 (1.56%) Figma
5 2 (1.56%) Google Sheets
5 2 (1.56%) Microsoft Copilot
6 1 (0.78%) Canva
6 1 (0.78%) GCP
6 1 (0.78%) OCI
6 1 (0.78%) Power Platform
Communications & Networking
1 4 (3.13%) Unified Communications
Database & Business Intelligence
1 4 (3.13%) Looker
2 2 (1.56%) Tableau
3 1 (0.78%) BigQuery
3 1 (0.78%) MongoDB
3 1 (0.78%) MySQL
3 1 (0.78%) NoSQL
3 1 (0.78%) Power BI
3 1 (0.78%) Redis
3 1 (0.78%) Relational Database
Development Applications
1 2 (1.56%) JIRA
2 1 (0.78%) Browser DevTools
2 1 (0.78%) TestRail
General
1 62 (48.44%) Marketing
2 51 (39.84%) Social Skills
3 34 (26.56%) Advertising
4 30 (23.44%) Analytical Skills
5 29 (22.66%) Retail
6 23 (17.97%) Finance
7 17 (13.28%) Inclusion and Diversity
8 11 (8.59%) Presentation Skills
9 10 (7.81%) Multimedia
10 8 (6.25%) Organisational Skills
11 7 (5.47%) Aviation
11 7 (5.47%) Military
12 6 (4.69%) Brand Awareness
13 4 (3.13%) Law
13 4 (3.13%) Legal
14 3 (2.34%) Games
14 3 (2.34%) Publishing
15 2 (1.56%) Automotive
15 2 (1.56%) Documentation Skills
15 2 (1.56%) French Language
Job Titles
1 12 (9.38%) Account Manager
2 10 (7.81%) Web Manager
3 8 (6.25%) Senior
4 6 (4.69%) Audio Visual Engineer
4 6 (4.69%) Field Engineer
4 6 (4.69%) Field Service Engineer
5 5 (3.91%) Campaign Manager
5 5 (3.91%) Digital Producer
5 5 (3.91%) Project Manager
6 4 (3.13%) Analyst
6 4 (3.13%) Designer
6 4 (3.13%) Digital Executive
6 4 (3.13%) IT Manager
6 4 (3.13%) IT Project Manager
6 4 (3.13%) Technical Engineer
6 4 (3.13%) Unified Communications Manager
7 3 (2.34%) Accountant
7 3 (2.34%) Operations Director
7 3 (2.34%) Product Manager
7 3 (2.34%) Search Manager
Libraries, Frameworks & Software Standards
1 7 (5.47%) HTML
2 6 (4.69%) CSS
3 4 (3.13%) Web Services
4 1 (0.78%) HTML5
4 1 (0.78%) jQuery
4 1 (0.78%) Next.js
4 1 (0.78%) Node.js
4 1 (0.78%) PyTorch
4 1 (0.78%) React
4 1 (0.78%) Shiny
4 1 (0.78%) Vue
4 1 (0.78%) XGBoost
Miscellaneous
1 20 (15.63%) Social Media
2 12 (9.38%) Motion Graphics
2 12 (9.38%) Video Editing
3 11 (8.59%) Graphic Design
4 7 (5.47%) Marketing Technology
5 6 (4.69%) Animation
5 6 (4.69%) Home Automation
5 6 (4.69%) Multi-touch
5 6 (4.69%) Smart Home
6 5 (3.91%) Analytical Mindset
6 5 (3.91%) Blog
6 5 (3.91%) Management Information System
6 5 (3.91%) Self-Motivation
7 3 (2.34%) Digital Signage
7 3 (2.34%) Media Streaming
7 3 (2.34%) Robotics
8 2 (1.56%) Digital TV
8 2 (1.56%) e-Learning
8 2 (1.56%) Mobile App
8 2 (1.56%) Tandem
Processes & Methodologies
1 24 (18.75%) Analytics
2 20 (15.63%) Problem-Solving
3 18 (14.06%) Decision-Making
3 18 (14.06%) Project Management
4 17 (13.28%) Storytelling
4 17 (13.28%) Thought Leadership
5 16 (12.50%) Agile
5 16 (12.50%) Artificial Intelligence
5 16 (12.50%) Paid Search
6 14 (10.94%) Actionable Insight
7 13 (10.16%) Business Intelligence
7 13 (10.16%) Data Analysis
7 13 (10.16%) Statistics
8 12 (9.38%) Computer Science
8 12 (9.38%) Digital Marketing
9 11 (8.59%) Strategic Planning
9 11 (8.59%) Time Management
10 10 (7.81%) Business Analysis
10 10 (7.81%) Campaign Management
10 10 (7.81%) Coaching
Programming Languages
1 5 (3.91%) JavaScript
1 5 (3.91%) Python
2 4 (3.13%) SQL
3 2 (1.56%) PHP
4 1 (0.78%) TypeScript
Qualifications
1 10 (7.81%) Degree
2 3 (2.34%) ACCA
3 1 (0.78%) ISTQB
Quality Assurance & Compliance
1 14 (10.94%) QA
2 6 (4.69%) GDPR
3 4 (3.13%) Data Quality
4 3 (2.34%) Accessibility
4 3 (2.34%) GAAP
4 3 (2.34%) IFRS
5 1 (0.78%) California Consumer Privacy Act
5 1 (0.78%) PERC
5 1 (0.78%) Software Quality Assurance
System Software
1 1 (0.78%) Docker
Systems Management
1 1 (0.78%) Nessus
Vendors
1 37 (28.91%) Microsoft
2 22 (17.19%) Adobe
3 20 (15.63%) Google
4 13 (10.16%) TikTok
5 9 (7.03%) Facebook
6 6 (4.69%) Cisco
6 6 (4.69%) Twitter
6 6 (4.69%) Yahoo!
7 4 (3.13%) Civica
7 4 (3.13%) Instagram
7 4 (3.13%) YouTube
8 3 (2.34%) Pinterest
8 3 (2.34%) Salesforce
9 2 (1.56%) Hotjar
10 1 (0.78%) Hootsuite
10 1 (0.78%) HubSpot
10 1 (0.78%) Marin
10 1 (0.78%) Snapchat