Period
to 24 January 2022

The table below looks at the prevalence of the term Digital Media in permanent job vacancies. Included is a benchmarking guide to the salaries offered in vacancies that have cited Digital Media over the 6 months to 24 January 2022 with a comparison to the same period over the previous 2 years.

Digital Media
UK
6 months to
24 Jan 2022
Same period 2021 Same period 2020
Rank 801 705 847
Rank change year-on-year -96 +142 +24
Permanent jobs citing Digital Media 274 69 195
As % of all permanent jobs advertised in the UK 0.21% 0.11% 0.16%
As % of the Miscellaneous category 0.52% 0.31% 0.44%
Number of salaries quoted 137 51 156
10th Percentile £23,000 £32,500 £30,125
25th Percentile £37,500 £38,000 £35,563
Median annual salary (50th Percentile) £50,000 £47,500 £50,000
Median % change year-on-year +5.26% -5.00% -3.96%
75th Percentile £65,000 £57,250 £62,500
90th Percentile £78,000 £72,500 £83,750
UK excluding London median annual salary £50,000 £40,000 £40,000
% change year-on-year +25.00% - -

Digital Media is in the Generic IT Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for generic IT skills.

All Generic IT Skills
UK
Permanent vacancies with a requirement for generic IT skills 52,529 22,371 44,056
As % of all permanent IT jobs advertised in the UK 40.80% 35.51% 35.02%
Number of salaries quoted 30,408 17,588 34,354
10th Percentile £32,500 £32,500 £30,500
25th Percentile £45,000 £42,500 £38,750
Median annual salary (50th Percentile) £60,000 £57,500 £55,000
Median % change year-on-year +4.35% +4.55% +4.76%
75th Percentile £82,500 £76,250 £75,000
90th Percentile £101,750 £95,000 £95,000
UK excluding London median annual salary £50,000 £49,000 £46,513
% change year-on-year +2.04% +5.35% +3.36%

Digital Media
Job Vacancy Trend

Job postings citing Digital Media as a proportion of all IT jobs advertised.

Job vacancy trend for Digital Media in the UK

Digital Media
Salary Trend

3-month moving average salary quoted in jobs citing Digital Media.

Salary trend for Digital Media in the UK

Digital Media
Salary Histogram

Salary distribution for jobs citing Digital Media over the 6 months to 24 January 2022.

Salary histogram for Digital Media in the UK

Digital Media
Top 14 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Digital Media within the UK over the 6 months to 24 January 2022. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
England -96 244 £48,750 +2.63% 34
London -80 188 £51,000 +7.37% 20
UK excluding London -158 83 £50,000 +25.00% 16
Work from Home -196 23 £39,750 -43.21% 4
South East -120 21 £24,000 -40.00% 3
Wales - 14 £55,000 - 1
Scotland -56 13 £39,810 - 2
North of England -104 13 £50,000 -2.44% 7
West Midlands - 12 £62,500 -
Midlands - 12 £62,500 - 1
Yorkshire -81 9 £50,000 -2.44% 3
East of England - 7 £45,369 - 1
North West -88 4 £32,500 - 3
South West -56 3 £52,500 +43.84% 2

For the 6 months to 24 January 2022, IT jobs citing Digital Media also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads with a requirement for Digital Media.

1 91 (33.21%) Agile Software Development
1 91 (33.21%) Marketing
2 68 (24.82%) Analytical Skills
3 67 (24.45%) Social Skills
4 62 (22.63%) Analytics
5 54 (19.71%) Visualisation
6 53 (19.34%) Problem-Solving
7 48 (17.52%) Advertising
7 48 (17.52%) Degree
8 45 (16.42%) AWS
8 45 (16.42%) Microservices
9 43 (15.69%) Digital Marketing
9 43 (15.69%) Microsoft Excel
10 41 (14.96%) Java
11 40 (14.60%) User Experience
12 39 (14.23%) Mentoring
12 39 (14.23%) Microsoft PowerPoint
13 37 (13.50%) JavaScript
14 34 (12.41%) SQL
14 34 (12.41%) UX Design
15 32 (11.68%) Docker
16 31 (11.31%) Power BI
16 31 (11.31%) Tableau
16 31 (11.31%) Python
16 31 (11.31%) Power Platform
17 30 (10.95%) Continuous Improvement
17 30 (10.95%) DevOps
18 29 (10.58%) Business Intelligence
19 27 (9.85%) CI/CD
20 26 (9.49%) Acceptance Criteria

Digital Media
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 10 (3.65%) WordPress
2 7 (2.55%) nginx
3 6 (2.19%) CMS
3 6 (2.19%) Drupal
3 6 (2.19%) Elasticsearch
4 4 (1.46%) Sitecore CMS
5 1 (0.36%) Confluence
5 1 (0.36%) Jupyter
5 1 (0.36%) Moodle
5 1 (0.36%) Totara
Applications
1 43 (15.69%) Microsoft Excel
2 39 (14.23%) Microsoft PowerPoint
3 17 (6.20%) Microsoft Project
4 8 (2.92%) Microsoft Office
4 8 (2.92%) Photoshop
5 6 (2.19%) Sketch
6 5 (1.82%) Adobe Illustrator
6 5 (1.82%) Adobe XD
6 5 (1.82%) InDesign
7 4 (1.46%) Acrobat
7 4 (1.46%) Adobe Creative Suite
7 4 (1.46%) iWork
8 2 (0.73%) Maya
8 2 (0.73%) NUKE
9 1 (0.36%) InVision
9 1 (0.36%) Spreadsheet
Business Applications
1 2 (0.73%) Sprinklr
Cloud Services
1 45 (16.42%) AWS
2 31 (11.31%) Power Platform
3 18 (6.57%) Google Analytics
4 10 (3.65%) GCP
5 9 (3.28%) GitHub
6 8 (2.92%) Adobe Analytics
7 7 (2.55%) AWS CloudFormation
8 5 (1.82%) Azure
8 5 (1.82%) Datadog
8 5 (1.82%) Microsoft 365
9 4 (1.46%) Amazon ECS
9 4 (1.46%) AppsFlyer
9 4 (1.46%) AWS Fargate
9 4 (1.46%) Firebase
9 4 (1.46%) Google Tag Manager
9 4 (1.46%) IaaS
9 4 (1.46%) SaaS
9 4 (1.46%) Serverless
10 3 (1.09%) Figma
10 3 (1.09%) npm
Communications & Networking
1 13 (4.74%) Broadband
1 13 (4.74%) Internet
2 6 (2.19%) HTTP
3 4 (1.46%) DSL
4 1 (0.36%) DNS
4 1 (0.36%) Firewall
4 1 (0.36%) Network Security
4 1 (0.36%) SSL
4 1 (0.36%) TCP/IP
Database & Business Intelligence
1 31 (11.31%) Power BI
1 31 (11.31%) Tableau
2 17 (6.20%) PostgreSQL
3 14 (5.11%) Apache Cassandra
4 12 (4.38%) Redis
5 10 (3.65%) MongoDB
5 10 (3.65%) MySQL
5 10 (3.65%) Relational Database
6 6 (2.19%) Metadata
6 6 (2.19%) Neo4j
7 5 (1.82%) BigQuery
7 5 (1.82%) Blockchain
7 5 (1.82%) Hazelcast
8 4 (1.46%) Amazon DynamoDB
8 4 (1.46%) MariaDB
9 2 (0.73%) Data Warehouse
9 2 (0.73%) SQL Server
10 1 (0.36%) Big Data
10 1 (0.36%) Hadoop
10 1 (0.36%) RDBMS
Development Applications
1 23 (8.39%) Jenkins
2 22 (8.03%) JIRA
3 17 (6.20%) Axure RP
4 14 (5.11%) Git (software)
5 9 (3.28%) GitLab
5 9 (3.28%) webpack
6 8 (2.92%) JUnit
6 8 (2.92%) Mockito
7 6 (2.19%) rollup.js
8 5 (1.82%) Vagrant
9 4 (1.46%) Artifactory
9 4 (1.46%) Dreamweaver
9 4 (1.46%) Maven
9 4 (1.46%) SonarQube
9 4 (1.46%) WaveMaker
10 2 (0.73%) git-flow
10 2 (0.73%) gulp
11 1 (0.36%) Appium
11 1 (0.36%) CircleCI
11 1 (0.36%) Mocha
General
1 91 (33.21%) Marketing
2 68 (24.82%) Analytical Skills
3 67 (24.45%) Social Skills
4 48 (17.52%) Advertising
5 21 (7.66%) Presentation Skills
6 19 (6.93%) Games
6 19 (6.93%) Pharmaceutical
7 18 (6.57%) Finance
8 11 (4.01%) Local Government
8 11 (4.01%) Police
9 9 (3.28%) Influencing Skills
10 8 (2.92%) Telecoms
11 6 (2.19%) Public Sector
11 6 (2.19%) Retail
12 5 (1.82%) Inclusion and Diversity
12 5 (1.82%) Multimedia
13 4 (1.46%) Legal
14 3 (1.09%) Electronics
14 3 (1.09%) Manufacturing
14 3 (1.09%) Publishing
Job Titles
1 63 (22.99%) Developer
2 42 (15.33%) Analyst
3 20 (7.30%) Java Developer
3 20 (7.30%) Project Manager
4 16 (5.84%) Digital Executive
4 16 (5.84%) Software Engineer
5 14 (5.11%) Digital Project Manager
5 14 (5.11%) Senior Software Engineer
6 13 (4.74%) Forensic Analyst
7 12 (4.38%) Java Engineer
7 12 (4.38%) Java Software Engineer
8 11 (4.01%) Designer
9 10 (3.65%) Data Analyst
9 10 (3.65%) Senior Java Engineer
9 10 (3.65%) Senior Java Software Engineer
10 9 (3.28%) Senior Manager
11 8 (2.92%) Computer Forensic Analyst
11 8 (2.92%) Head of Digital
11 8 (2.92%) WordPress Developer
12 7 (2.55%) Front End Developer (Client-Side Developer)
Libraries, Frameworks & Software Standards
1 26 (9.49%) Spring
2 25 (9.12%) Web Services
3 19 (6.93%) HTML
3 19 (6.93%) RESTful
4 18 (6.57%) Spring Boot
5 15 (5.47%) CSS
5 15 (5.47%) Node.js
6 12 (4.38%) RabbitMQ
7 9 (3.28%) Laravel
7 9 (3.28%) React
7 9 (3.28%) REST
8 8 (2.92%) HTML5
8 8 (2.92%) PowerMock
9 7 (2.55%) jQuery
10 6 (2.19%) AngularJS
10 6 (2.19%) Apollo GraphQL
10 6 (2.19%) Babylonjs
10 6 (2.19%) GraphQL
10 6 (2.19%) RxJS
10 6 (2.19%) Unity (Game Engine)
Miscellaneous
1 40 (14.60%) User Experience
2 17 (6.20%) PMI
2 17 (6.20%) Social Media
3 16 (5.84%) Video\Live Streaming
4 14 (5.11%) Greenfield Project
5 13 (4.74%) Digital TV
6 11 (4.01%) Cybercrime
7 8 (2.92%) Cloud Native
8 7 (2.55%) e-Learning
8 7 (2.55%) Management Information System
8 7 (2.55%) Marketing Technology
9 5 (1.82%) Cyber Defence
9 5 (1.82%) Raspberry Pi
9 5 (1.82%) Self-Motivation
10 4 (1.46%) Blog
10 4 (1.46%) Motion Graphics
11 3 (1.09%) Enterprise Software
11 3 (1.09%) Mobile App
12 2 (0.73%) Podcast
12 2 (0.73%) Xbox
Operating Systems
1 20 (7.30%) Linux
2 5 (1.82%) Ubuntu
3 4 (1.46%) Android
3 4 (1.46%) CentOS
4 1 (0.36%) Apple iOS
4 1 (0.36%) Debian
4 1 (0.36%) Solaris
4 1 (0.36%) Unix
4 1 (0.36%) Windows
Processes & Methodologies
1 91 (33.21%) Agile Software Development
2 62 (22.63%) Analytics
3 54 (19.71%) Visualisation
4 53 (19.34%) Problem-Solving
5 45 (16.42%) Microservices
6 43 (15.69%) Digital Marketing
7 39 (14.23%) Mentoring
8 34 (12.41%) UX Design
9 30 (10.95%) Continuous Improvement
9 30 (10.95%) DevOps
10 29 (10.58%) Business Intelligence
11 27 (9.85%) CI/CD
12 26 (9.49%) Acceptance Criteria
13 25 (9.12%) Project Management
14 23 (8.39%) Data Analysis
14 23 (8.39%) Full Stack Development
14 23 (8.39%) TDD
15 22 (8.03%) Stakeholder Management
16 21 (7.66%) Software Engineering
17 19 (6.93%) Pair Programming
Programming Languages
1 41 (14.96%) Java
2 37 (13.50%) JavaScript
3 34 (12.41%) SQL
4 31 (11.31%) Python
5 21 (7.66%) PHP
6 13 (4.74%) Scala
7 12 (4.38%) TypeScript
8 11 (4.01%) Bash
8 11 (4.01%) Java 11
9 9 (3.28%) R
10 8 (2.92%) Shell Script
11 7 (2.55%) C
11 7 (2.55%) ES6
12 6 (2.19%) Java 8
13 4 (1.46%) Groovy
13 4 (1.46%) Kotlin
13 4 (1.46%) Perl
14 3 (1.09%) C#
15 2 (0.73%) VB
16 1 (0.36%) Apple Swift
Qualifications
1 48 (17.52%) Degree
2 18 (6.57%) APMP
3 17 (6.20%) PMI Certification
4 4 (1.46%) AWS Certification
5 2 (0.73%) Numerate Degree
6 1 (0.36%) CEH
6 1 (0.36%) CISA
6 1 (0.36%) DBS Check
6 1 (0.36%) GIAC
6 1 (0.36%) ISEB
6 1 (0.36%) ISTQB Foundation Certification
6 1 (0.36%) Master's Degree
6 1 (0.36%) OSCE
6 1 (0.36%) OSCP
6 1 (0.36%) SC Cleared
6 1 (0.36%) Security Cleared
Quality Assurance & Compliance
1 15 (5.47%) QA
2 5 (1.82%) GDPR
3 4 (1.46%) Data Quality
4 2 (0.73%) Accessibility
4 2 (0.73%) Actionable Recommendations
5 1 (0.36%) ISO/IEC 27001
5 1 (0.36%) NIST
5 1 (0.36%) Sarbanes-Oxley
System Software
1 32 (11.68%) Docker
2 5 (1.82%) VirtualBox
3 1 (0.36%) Apache ZooKeeper
Systems Management
1 25 (9.12%) Kubernetes
2 20 (7.30%) Terraform
3 5 (1.82%) Ansible
4 4 (1.46%) Docker Swarm
4 4 (1.46%) Puppet
5 1 (0.36%) Grafana
5 1 (0.36%) HP ALM
5 1 (0.36%) HP Fortify
5 1 (0.36%) WebInspect
Vendors
1 26 (9.49%) Google
2 19 (6.93%) BT
3 17 (6.20%) Adobe
4 9 (3.28%) Microsoft
5 6 (2.19%) Ensighten
5 6 (2.19%) Tealium
6 4 (1.46%) Facebook
6 4 (1.46%) PagerDuty
6 4 (1.46%) Sitecore
7 3 (1.09%) Oracle
7 3 (1.09%) Salesforce.com
7 3 (1.09%) SAP
7 3 (1.09%) Twitter
7 3 (1.09%) VMware
8 2 (0.73%) Autodesk
8 2 (0.73%) Foundry
8 2 (0.73%) MicroStrategy
8 2 (0.73%) Omniture
8 2 (0.73%) Splunk
9 1 (0.36%) ArcSight