Digital Media Job Trends

Digital Media
UK

The table below looks at the prevalence of the term Digital Media in permanent job vacancies. Included is a benchmarking guide to the salaries offered in vacancies that cited Digital Media over the 6 months leading up to 13 February 2026, comparing them to the same period in the previous two years.

6 months to
13 Feb 2026
Same period 2025 Same period 2024
Rank 544 378 697
Rank change year-on-year -166 +319 +243
Permanent jobs citing Digital Media 116 352 89
As % of all permanent jobs in the UK 0.17% 0.71% 0.12%
As % of the Miscellaneous category 0.54% 1.87% 0.33%
Number of salaries quoted 92 33 67
10th Percentile £31,250 £31,500 £22,070
25th Percentile £32,750 £46,000 £32,500
Median annual salary (50th Percentile) £39,000 £61,500 £43,000
Median % change year-on-year -36.59% +43.02% -9.47%
75th Percentile £42,813 £82,500 £56,875
90th Percentile £85,000 £92,700 £75,000
UK excluding London median annual salary £39,000 £61,500 £40,000
% change year-on-year -36.59% +53.75% -31.91%

All Generic Skills
UK

Digital Media falls under the General and Transferable Skills category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring generic IT skills.

Permanent vacancies with a requirement for generic IT skills 21,636 18,838 26,729
As % of all permanent jobs advertised in the UK 32.45% 37.85% 36.02%
Number of salaries quoted 10,951 8,804 19,623
10th Percentile £28,000 £33,750 £29,250
25th Percentile £37,500 £46,250 £40,000
Median annual salary (50th Percentile) £55,000 £62,000 £55,440
Median % change year-on-year -11.29% +11.83% -14.71%
75th Percentile £77,500 £83,750 £77,500
90th Percentile £100,000 £112,500 £100,000
UK excluding London median annual salary £48,000 £55,000 £50,000
% change year-on-year -12.73% +10.00% -9.09%

Digital Media
Job Vacancy Trend

Historical trend showing the proportion of permanent IT job postings citing Digital Media relative to all permanent IT jobs advertised.

Digital Media job vacancy trend in the UK

Digital Media
Salary Trend

Salary distribution trend for jobs in the UK citing Digital Media.

Salary distribution trend for jobs in the UK citing Digital Media

Digital Media
Salary Histogram

Salary distribution for jobs citing Digital Media over the 6 months to 13 February 2026.

Salary histogram for Digital Media in the UK

Digital Media
Top 14 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Digital Media within the UK over the 6 months to 13 February 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
England -170 105 £39,000 -36.59% 12
UK excluding London -90 82 £39,000 -36.59% 11
West Midlands +51 39 £39,000 +48.85%
Midlands +44 39 £39,000 +48.85%
London -93 29 £37,500 -30.23% 9
Work from Home -159 25 £50,000 -4.76% 8
East of England -24 15 £42,500 -45.16% 1
South East -73 13 £35,000 +7.69% 7
North of England +1 8 £33,000 -46.34% 1
North West +12 6 £30,750 - 1
Wales +3 4 £85,000 +70.00% 1
Scotland -14 2 £57,500 -
North East - 2 £57,500 -
South West - 1 £31,500 - 1

Digital Media
Co-Occurring Skills & Capabilities by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 7 (6.03%) CMS
2 6 (5.17%) WordPress
3 2 (1.72%) Confluence
4 1 (0.86%) Drupal
4 1 (0.86%) SharePoint
4 1 (0.86%) Umbraco
Applications
1 11 (9.48%) Microsoft Excel
2 7 (6.03%) Microsoft PowerPoint
3 4 (3.45%) Adobe Creative Suite
3 4 (3.45%) Adobe Illustrator
4 3 (2.59%) Microsoft Office
5 2 (1.72%) Adobe After Effects
5 2 (1.72%) Adobe Premiere
5 2 (1.72%) InDesign
5 2 (1.72%) Photoshop
6 1 (0.86%) Sketch
Business Applications
1 1 (0.86%) Salesforce CRM
Cloud Services
1 7 (6.03%) SaaS
2 6 (5.17%) Adobe Creative Cloud
2 6 (5.17%) Azure
2 6 (5.17%) Microsoft 365
3 5 (4.31%) AWS
3 5 (4.31%) Google Ads
4 4 (3.45%) GCP
5 3 (2.59%) Canva
5 3 (2.59%) Google Analytics
6 2 (1.72%) Azure DevOps
7 1 (0.86%) Figma
7 1 (0.86%) Google Data Studio
7 1 (0.86%) Google Tag Manager
7 1 (0.86%) Power Automate
Communications & Networking
1 4 (3.45%) DNS
1 4 (3.45%) SSL
2 2 (1.72%) 3G
2 2 (1.72%) 4G
2 2 (1.72%) ADSL
2 2 (1.72%) VDSL
3 1 (0.86%) BGP
3 1 (0.86%) Firewall
3 1 (0.86%) IPsec
3 1 (0.86%) MPLS
3 1 (0.86%) OSPF
3 1 (0.86%) TCP/IP
3 1 (0.86%) Unified Communications
3 1 (0.86%) VLAN
3 1 (0.86%) VPN
Database & Business Intelligence
1 1 (0.86%) Looker
General
1 83 (71.55%) Social Skills
2 26 (22.41%) Marketing
3 21 (18.10%) Advertising
4 11 (9.48%) Analytical Skills
5 10 (8.62%) Retail
6 8 (6.90%) Presentation Skills
7 6 (5.17%) Multimedia
8 5 (4.31%) Organisational Skills
9 4 (3.45%) French Language
9 4 (3.45%) Inclusion and Diversity
10 3 (2.59%) Finance
10 3 (2.59%) Legal
11 2 (1.72%) Brand Awareness
11 2 (1.72%) Documentation Skills
11 2 (1.72%) Games
11 2 (1.72%) Publishing
11 2 (1.72%) Telecoms
12 1 (0.86%) Manufacturing
Job Titles
1 8 (6.90%) Account Manager
1 8 (6.90%) Support Technician
2 5 (4.31%) Audio Visual Engineer
2 5 (4.31%) Coordinator
2 5 (4.31%) Software Manager
2 5 (4.31%) Web Manager
3 4 (3.45%) Head of Cybersecurity
3 4 (3.45%) Head of IT
3 4 (3.45%) Network Support
3 4 (3.45%) Support Engineer
4 3 (2.59%) Business Development Manager
4 3 (2.59%) Business Manager
4 3 (2.59%) Development Manager
4 3 (2.59%) Digital Executive
4 3 (2.59%) Network Support Technician
4 3 (2.59%) Network Technician
4 3 (2.59%) Senior
4 3 (2.59%) Technical Engineer
4 3 (2.59%) Technical Support
4 3 (2.59%) Technical Support Engineer
Libraries, Frameworks & Software Standards
1 7 (6.03%) HTML
2 3 (2.59%) CSS
3 1 (0.86%) PyTorch
3 1 (0.86%) Web Services
3 1 (0.86%) XGBoost
Miscellaneous
1 49 (42.24%) Social Media
2 18 (15.52%) Driving Licence
3 12 (10.34%) Digital Signage
4 9 (7.76%) Onboarding
5 7 (6.03%) Self-Motivation
6 5 (4.31%) Embedded Systems
7 3 (2.59%) e-Learning
7 3 (2.59%) Learning Management System
7 3 (2.59%) SCORM
8 2 (1.72%) Animation
8 2 (1.72%) Credit Risk
8 2 (1.72%) Data Centre
8 2 (1.72%) Mobile App
8 2 (1.72%) Motion Graphics
9 1 (0.86%) Algorithms
9 1 (0.86%) Blog
9 1 (0.86%) Graphic Design
9 1 (0.86%) Home Automation
9 1 (0.86%) Podcast
9 1 (0.86%) Smart Home
Operating Systems
1 50 (43.10%) Windows
2 2 (1.72%) Windows 10
2 2 (1.72%) Windows 7
3 1 (0.86%) Linux
3 1 (0.86%) Unix
Processes & Methodologies
1 40 (34.48%) Pedagogy
2 21 (18.10%) Problem-Solving
3 13 (11.21%) Analytics
3 13 (11.21%) Decision-Making
4 11 (9.48%) CRM
5 9 (7.76%) Business Development
5 9 (7.76%) Content Management
6 7 (6.03%) B2B
6 7 (6.03%) Roadmaps
6 7 (6.03%) Strategic Planning
7 6 (5.17%) Collaborative Culture
7 6 (5.17%) Collaborative Working
7 6 (5.17%) Computer Science
7 6 (5.17%) Continuous Improvement
7 6 (5.17%) Data Analysis
7 6 (5.17%) Digital Marketing
7 6 (5.17%) Project Management
7 6 (5.17%) User Experience
8 5 (4.31%) Cybersecurity
8 5 (4.31%) Storytelling
Programming Languages
1 4 (3.45%) JavaScript
2 2 (1.72%) Python
3 1 (0.86%) PHP
3 1 (0.86%) SQL
Qualifications
1 43 (37.07%) DBS Check
2 10 (8.62%) Degree
3 4 (3.45%) CEH
3 4 (3.45%) CISM
3 4 (3.45%) CISSP
4 1 (0.86%) CCNA
4 1 (0.86%) Cisco Certification
4 1 (0.86%) Network+ Certification
Quality Assurance & Compliance
1 9 (7.76%) GDPR
2 4 (3.45%) ISO/IEC 27001
2 4 (3.45%) NIST
2 4 (3.45%) SOC 2
3 3 (2.59%) Accessibility
4 1 (0.86%) QA
Vendors
1 17 (14.66%) Microsoft
2 11 (9.48%) Adobe
3 6 (5.17%) Google
3 6 (5.17%) YouTube
4 4 (3.45%) Facebook
4 4 (3.45%) Salesforce
4 4 (3.45%) TikTok
5 3 (2.59%) Instagram
6 2 (1.72%) Apple
6 2 (1.72%) Cisco
6 2 (1.72%) Hotjar
7 1 (0.86%) Arista
7 1 (0.86%) Civica
7 1 (0.86%) Dell
7 1 (0.86%) Hootsuite
7 1 (0.86%) HP
7 1 (0.86%) Juniper
7 1 (0.86%) Marin
7 1 (0.86%) PayPal
7 1 (0.86%) Snapchat