Period
to 19 February 2018

The table below looks at the prevalence of the term Digital Media in permanent job vacancies. Included is a benchmarking guide to the salaries offered in vacancies that have cited Digital Media over the 6 months to 19 February 2018 with a comparison to the same period over the previous 2 years.

Digital Media
UK
6 months to
19 Feb 2018
Same period 2017 Same period 2016
Rank 741 695 496
Rank change year-on-year -46 -199 +5
Permanent jobs citing Digital Media 475 516 1,224
As % of all permanent IT jobs advertised in the UK 0.27% 0.30% 0.58%
As % of the Miscellaneous category 0.65% 0.73% 1.37%
Number of salaries quoted 388 424 1,097
UK median annual salary £45,000 £48,500 £47,000
Median salary % change year-on-year -7.22% +3.19% +4.44%
10th Percentile £27,500 £27,500 £27,500
90th Percentile £81,250 £75,000 £75,000
UK excluding London median annual salary £40,000 £37,500 £42,000
% change year-on-year +6.67% -10.71% +29.23%

Digital Media is in the Generic IT Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for generic IT skills.

All Generic IT Skills
UK
Permanent vacancies with a requirement for generic IT skills 73,212 70,488 89,229
As % of all permanent IT jobs advertised in the UK 41.70% 40.64% 42.32%
Number of salaries quoted 57,506 57,616 71,689
UK median annual salary £50,000 £50,000 £48,000
Median salary % change year-on-year - +4.17% +6.67%
10th Percentile £27,500 £27,500 £27,500
90th Percentile £82,500 £81,250 £80,000
UK excluding London median annual salary £43,000 £42,500 £42,500
% change year-on-year +1.18% - +6.25%

Digital Media
Job Vacancy Trend

Job postings citing Digital Media as a percentage of all IT jobs advertised.

Job vacancy trend for Digital Media in the UK

Digital Media
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Digital Media.

Salary trend for Digital Media in the UK

Digital Media
Salary Histogram

The salary distribution of IT jobs citing Digital Media over the 6 months to 19 February 2018.

Salary histogram for Digital Media in the UK

Digital Media
Top 14 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Digital Media within the UK over the 6 months to 19 February 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -42 449 £47,565 -3.42% 131
London -35 274 £55,000 +10.00% 55
UK excluding London -23 177 £40,000 +6.67% 79
South East +16 63 £35,000 -22.22% 14
South West +8 38 £50,000 +33.33% 32
North of England -37 34 £40,000 +13.48% 12
East of England +6 22 £48,750 +31.76% 2
North West -27 21 £28,000 -53.33% 7
Midlands +21 18 £45,000 +24.14% 16
Yorkshire +9 13 £45,750 +52.50% 5
East Midlands - 10 £52,500 - 8
West Midlands -1 8 £30,000 -17.24% 8
Wales +3 6 - - 1
Scotland -49 1 £23,654 -28.32% 2

For the 6 months to 19 February 2018, IT jobs citing Digital Media also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads with a requirement for Digital Media.

1 159 (33.47%) Agile Software Development
2 124 (26.11%) HTML
3 113 (23.79%) JavaScript
4 105 (22.11%) Marketing
5 101 (21.26%) CSS
6 80 (16.84%) Scrum
7 70 (14.74%) Git (software)
8 68 (14.32%) Java
9 66 (13.89%) jQuery
10 65 (13.68%) Degree
11 61 (12.84%) SQL
12 60 (12.63%) User Experience
13 59 (12.42%) .NET
14 58 (12.21%) Web Development
14 58 (12.21%) Digital Marketing
15 56 (11.79%) MySQL
16 54 (11.37%) PHP
17 53 (11.16%) Front End Development
18 52 (10.95%) E-Commerce
19 51 (10.74%) Analytics
20 50 (10.53%) Linux
20 50 (10.53%) Python
20 50 (10.53%) C#
21 48 (10.11%) MVC
22 44 (9.26%) Mentoring
22 44 (9.26%) Analytical Skills
23 43 (9.05%) Microsoft
24 42 (8.84%) Windows
25 41 (8.63%) Project Management
26 39 (8.21%) Telecoms

Digital Media
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 38 (8.00%) CMS
2 20 (4.21%) Apache
3 18 (3.79%) WordPress
4 13 (2.74%) Apache Spark
5 9 (1.89%) nginx
6 7 (1.47%) IIS
6 7 (1.47%) Skype for Business
7 6 (1.26%) Apache Solr
7 6 (1.26%) JBoss
7 6 (1.26%) Umbraco
7 6 (1.26%) WildFly
8 5 (1.05%) EPiServer
8 5 (1.05%) Kentico
8 5 (1.05%) SAS
8 5 (1.05%) Sitecore CMS
9 3 (0.63%) BizTalk Server
9 3 (0.63%) Confluence
9 3 (0.63%) Elasticsearch
10 2 (0.42%) OpenStack
10 2 (0.42%) Tomcat
Applications
1 14 (2.95%) Microsoft Excel
2 12 (2.53%) Photoshop
3 7 (1.47%) Microsoft Office
4 5 (1.05%) 3ds Max
4 5 (1.05%) Adobe Illustrator
4 5 (1.05%) Maya
5 4 (0.84%) InDesign
5 4 (0.84%) Microsoft PowerPoint
5 4 (0.84%) Microsoft Project
6 2 (0.42%) InCopy
6 2 (0.42%) MS Visio
7 1 (0.21%) Acrobat
7 1 (0.21%) Adobe Creative Suite
7 1 (0.21%) CINEMA 4D
7 1 (0.21%) EViews
7 1 (0.21%) OmniGraffle
7 1 (0.21%) SPSS
Business Applications
1 11 (2.32%) Magento
2 6 (1.26%) ScheduALL
3 3 (0.63%) Shopify
4 1 (0.21%) Abakus
4 1 (0.21%) Academy Revenues and Benefits
4 1 (0.21%) Unica
Cloud Services
1 28 (5.89%) Microsoft Azure
2 26 (5.47%) Amazon AWS
3 22 (4.63%) Google Analytics
4 21 (4.42%) SaaS
5 13 (2.74%) Office 365
6 11 (2.32%) Cloud Computing
7 10 (2.11%) AdWords
7 10 (2.11%) IaaS
8 6 (1.26%) Mimecast
8 6 (1.26%) PaaS
9 4 (0.84%) Adobe Analytics
10 2 (0.42%) Amazon EC2
10 2 (0.42%) Amazon SQS
10 2 (0.42%) AWS CloudFormation
10 2 (0.42%) Basecamp
10 2 (0.42%) CloudFront
10 2 (0.42%) Google Cloud Platform
10 2 (0.42%) Google Tag Manager
10 2 (0.42%) Route 53
10 2 (0.42%) Virtual Private Cloud
Communications & Networking
1 27 (5.68%) Internet
2 13 (2.74%) WAN
3 12 (2.53%) TCP/IP
4 10 (2.11%) LAN
5 9 (1.89%) MPLS
5 9 (1.89%) Network Security
5 9 (1.89%) SDH
6 8 (1.68%) Firewall
7 7 (1.47%) DNS
7 7 (1.47%) Skype
8 5 (1.05%) IP Telephony
9 3 (0.63%) DHCP
9 3 (0.63%) DOCSIS
9 3 (0.63%) DVB
9 3 (0.63%) Multicast
9 3 (0.63%) SMS
10 2 (0.42%) Broadband
10 2 (0.42%) HTTP
10 2 (0.42%) Intranet
10 2 (0.42%) VoIP
Database & Business Intelligence
1 56 (11.79%) MySQL
2 33 (6.95%) SQL Server
3 30 (6.32%) Big Data
4 12 (2.53%) NoSQL
5 7 (1.47%) MongoDB
6 6 (1.26%) Cosmos DB
6 6 (1.26%) Data Warehouse
7 5 (1.05%) PostgreSQL
7 5 (1.05%) Qlik Sense
8 4 (0.84%) QlikView
9 3 (0.63%) Relational Database
9 3 (0.63%) Spotfire
10 2 (0.42%) Amazon RDS
10 2 (0.42%) Data Mining
10 2 (0.42%) Hadoop
10 2 (0.42%) Oracle Reports
10 2 (0.42%) phpMyAdmin
10 2 (0.42%) RDBMS
10 2 (0.42%) Redis
11 1 (0.21%) SQL Server 2008
Development Applications
1 70 (14.74%) Git (software)
2 30 (6.32%) Subversion
3 20 (4.21%) Maven
4 18 (3.79%) JIRA
5 15 (3.16%) TeamCity
6 14 (2.95%) gulp
7 13 (2.74%) Grunt
7 13 (2.74%) Jenkins
8 12 (2.53%) Ant
8 12 (2.53%) Selenium
9 11 (2.32%) Team Foundation Server
10 9 (1.89%) Octopus Deploy
11 7 (1.47%) git-flow
11 7 (1.47%) webpack
12 6 (1.26%) HttpUnit
12 6 (1.26%) JUnit
13 5 (1.05%) Babel
14 4 (0.84%) Atlassian Bamboo
14 4 (0.84%) Cucumber
14 4 (0.84%) NUnit
General
1 105 (22.11%) Marketing
2 39 (8.21%) Advertising
2 39 (8.21%) Telecoms
3 37 (7.79%) Games
4 35 (7.37%) Finance
5 33 (6.95%) Retail
6 27 (5.68%) Publishing
7 24 (5.05%) Banking
8 20 (4.21%) Law
9 15 (3.16%) Pharmaceutical
10 11 (2.32%) Spanish Language
11 9 (1.89%) Multimedia
12 5 (1.05%) Brand Awareness
12 5 (1.05%) Legal
13 4 (0.84%) French Language
14 3 (0.63%) Electronics
15 2 (0.42%) Billing
16 1 (0.21%) Interactive Media
16 1 (0.21%) International Banking
16 1 (0.21%) Music Industry
Job Titles
1 157 (33.05%) Developer
2 42 (8.84%) Front End Developer (Client-Side Developer)
3 32 (6.74%) Analyst
4 29 (6.11%) Senior Developer
5 25 (5.26%) C# Developer
5 25 (5.26%) Java Developer
6 24 (5.05%) Architect
7 23 (4.84%) .NET Developer
8 22 (4.63%) Web Developer
9 20 (4.21%) Project Manager
10 19 (4.00%) PHP Developer
11 16 (3.37%) Junior
11 16 (3.37%) Product Manager
12 15 (3.16%) C# .NET Developer
12 15 (3.16%) DevOps Engineer
13 14 (2.95%) Digital Media Manager
13 14 (2.95%) Marketing Manager
14 12 (2.53%) Digital Project Manager
15 11 (2.32%) Digital Marketing Manager
15 11 (2.32%) Senior Front-End Developer
Libraries, Frameworks & Software Standards
1 124 (26.11%) HTML
2 101 (21.26%) CSS
3 66 (13.89%) jQuery
4 59 (12.42%) .NET
5 38 (8.00%) AngularJS
5 38 (8.00%) HTML5
6 33 (6.95%) ASP.NET
7 31 (6.53%) CSS3
7 31 (6.53%) Sass
8 27 (5.68%) React
8 27 (5.68%) Web Services
9 23 (4.84%) Ajax
9 23 (4.84%) LAMP
9 23 (4.84%) LESS
10 16 (3.37%) ASP.NET MVC
11 15 (3.16%) XML
12 14 (2.95%) Laravel
13 13 (2.74%) ASP.NET Web API
13 13 (2.74%) CodeIgniter
13 13 (2.74%) Java SE
Miscellaneous
1 60 (12.63%) User Experience
2 44 (9.26%) Analytical Skills
3 36 (7.58%) Social Media
4 23 (4.84%) Mobile App
5 21 (4.42%) Greenfield Project
6 20 (4.21%) Computer Science
7 16 (3.37%) Management Information System
7 16 (3.37%) Over-the-Top Content
8 12 (2.53%) Internet of Things
9 11 (2.32%) W3C
10 9 (1.89%) Linux Command Line
11 7 (1.47%) Video\Live Streaming
12 6 (1.26%) Video on Demand
13 5 (1.05%) Data Centre
14 4 (0.84%) Augmented Reality
14 4 (0.84%) Enterprise Software
14 4 (0.84%) HoloLens
14 4 (0.84%) Kinect
14 4 (0.84%) Oculus Rift
14 4 (0.84%) Private Cloud
Operating Systems
1 50 (10.53%) Linux
2 42 (8.84%) Windows
3 14 (2.95%) Android
4 11 (2.32%) Apple iOS
4 11 (2.32%) CentOS
4 11 (2.32%) Ubuntu
5 10 (2.11%) Windows Server
6 7 (1.47%) Mac OS X
7 6 (1.26%) Windows 10
8 5 (1.05%) Unix
8 5 (1.05%) Windows Server 2012
9 4 (0.84%) Red Hat Enterprise Linux
10 3 (0.63%) Debian
10 3 (0.63%) Mac OS
11 2 (0.42%) Windows Server 2008
12 1 (0.21%) Fedora
Processes & Methodologies
1 159 (33.47%) Agile Software Development
2 80 (16.84%) Scrum
3 58 (12.21%) Digital Marketing
3 58 (12.21%) Web Development
4 53 (11.16%) Front End Development
5 52 (10.95%) E-Commerce
6 51 (10.74%) Analytics
7 48 (10.11%) MVC
8 44 (9.26%) Mentoring
9 41 (8.63%) Project Management
10 35 (7.37%) Campaign Management
10 35 (7.37%) TDD
11 33 (6.95%) DevOps
12 32 (6.74%) Kanban
13 30 (6.32%) SEO
14 26 (5.47%) Content Management
14 26 (5.47%) OO
15 23 (4.84%) Ad Operations
15 23 (4.84%) B2B
16 22 (4.63%) Monetization
Programming Languages
1 113 (23.79%) JavaScript
2 68 (14.32%) Java
3 61 (12.84%) SQL
4 54 (11.37%) PHP
5 50 (10.53%) C#
5 50 (10.53%) Python
6 12 (2.53%) Scala
7 11 (2.32%) Go
8 10 (2.11%) Clojure
8 10 (2.11%) Erlang
8 10 (2.11%) F#
8 10 (2.11%) Haskell
8 10 (2.11%) Lisp
8 10 (2.11%) PowerShell
8 10 (2.11%) Ruby
9 9 (1.89%) Bash Shell
10 8 (1.68%) R
11 7 (1.47%) C
12 6 (1.26%) C++
13 5 (1.05%) T-SQL
Qualifications
1 65 (13.68%) Degree
2 17 (3.58%) Postgraduate
3 7 (1.47%) Cisco Certification
4 6 (1.26%) CCNP
5 4 (0.84%) CCNA
5 4 (0.84%) MBA
6 3 (0.63%) CCIP
6 3 (0.63%) Numerate Degree
7 2 (0.42%) CCDA
7 2 (0.42%) CCDP
7 2 (0.42%) CCIE
7 2 (0.42%) MCP
7 2 (0.42%) Microsoft Certification
8 1 (0.21%) MCAD
8 1 (0.21%) MCSA
8 1 (0.21%) MCSD
8 1 (0.21%) MCSE
8 1 (0.21%) MCTS
8 1 (0.21%) PhD
8 1 (0.21%) PMP
Quality Assurance & Compliance
1 14 (2.95%) QA
2 4 (0.84%) Actionable Recommendations
3 2 (0.42%) Data Quality
3 2 (0.42%) PCI DSS
3 2 (0.42%) WCAG
System Software
1 17 (3.58%) Active Directory
1 17 (3.58%) Docker
2 12 (2.53%) VMware Infrastructure
3 8 (1.68%) Hyper-V
4 3 (0.63%) VMware NSX
5 2 (0.42%) Virtual Desktop
5 2 (0.42%) Xsan
Systems Management
1 14 (2.95%) Puppet
2 13 (2.74%) Ansible
3 6 (1.26%) Kubernetes
3 6 (1.26%) Opscode Chef
4 1 (0.21%) Jamf Pro
4 1 (0.21%) Nagios
4 1 (0.21%) Rancher
4 1 (0.21%) Salt
4 1 (0.21%) SCCM
4 1 (0.21%) systemd
4 1 (0.21%) Terraform
Vendors
1 43 (9.05%) Microsoft
2 28 (5.89%) Google
3 24 (5.05%) comScore
4 16 (3.37%) VMware
5 15 (3.16%) Adobe
6 14 (2.95%) Apple
7 11 (2.32%) HubSpot
7 11 (2.32%) Marketo
7 11 (2.32%) Sitecore
8 10 (2.11%) Capita
8 10 (2.11%) Oracle
9 8 (1.68%) Hitwise
10 6 (1.26%) Tektronix
11 5 (1.05%) DoubleClick
11 5 (1.05%) Telerik
12 4 (0.84%) Cisco
12 4 (0.84%) Cognos
12 4 (0.84%) Red Hat
12 4 (0.84%) Samsung
12 4 (0.84%) Tableau