Period
to 7 April 2020

The table below looks at the prevalence of the term Digital Media in permanent job vacancies. Included is a benchmarking guide to the salaries offered in vacancies that have cited Digital Media over the 6 months to 7 April 2020 with a comparison to the same period over the previous 2 years.

Digital Media
UK
6 months to
7 Apr 2020
Same period 2019 Same period 2018
Rank 811 818 807
Rank change year-on-year +7 -11 -100
Permanent jobs citing Digital Media 162 299 428
As % of all permanent jobs advertised in the UK 0.14% 0.20% 0.24%
As % of the Miscellaneous category 0.36% 0.51% 0.63%
Number of salaries quoted 128 217 379
Median annual salary £51,250 £50,000 £47,500
Median salary % change year-on-year +2.50% +5.26% -
10th Percentile £31,250 £23,750 £28,300
90th Percentile £82,500 £82,500 £81,250
UK excluding London median annual salary £42,500 £42,500 £41,500
% change year-on-year - +2.41% +17.73%

Digital Media is in the Generic IT Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for generic IT skills.

All Generic IT Skills
UK
Permanent vacancies with a requirement for generic IT skills 44,484 58,840 68,277
As % of all permanent IT jobs advertised in the UK 38.57% 39.44% 38.28%
Number of salaries quoted 34,161 44,286 53,487
Median annual salary £55,000 £52,500 £50,000
Median salary % change year-on-year +4.76% +5.00% +5.26%
10th Percentile £30,750 £29,250 £28,250
90th Percentile £92,500 £87,500 £82,500
UK excluding London median annual salary £47,500 £45,000 £45,000
% change year-on-year +5.56% - +5.88%

Digital Media
Job Vacancy Trend

Job postings citing Digital Media as a proportion of all IT jobs advertised.

Job vacancy trend for Digital Media in the UK

Digital Media
Salary Trend

3-month moving average salary quoted in jobs citing Digital Media.

Salary trend for Digital Media in the UK

Digital Media
Salary Histogram

Salary distribution for jobs citing Digital Media over the 6 months to 7 April 2020.

Salary histogram for Digital Media in the UK

Digital Media
Top 15 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Digital Media within the UK over the 6 months to 7 April 2020. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -6 142 £55,000 +10.00% 25
London +16 116 £57,500 +4.55% 13
UK excluding London +65 33 £42,500 - 14
South East +81 12 £52,500 +45.83% 7
South West +47 6 £40,000 - 3
North of England +38 6 £55,000 +37.50% 1
Yorkshire +45 5 £55,000 +41.94% 1
Scotland +32 5 £35,000 -50.00% 2
Work from Home +15 2 £80,000 +68.42% 3
North West +26 1 - -
Midlands +25 1 £25,000 -37.50% 1
Northern Ireland +22 1 - -
Wales -30 1 £40,000 -20.00%
West Midlands - 1 £25,000 - 1
East of England - 1 - -

For the 6 months to 7 April 2020, IT jobs citing Digital Media also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads with a requirement for Digital Media.

1 43 (26.54%) Agile Software Development
2 39 (24.07%) JavaScript
3 35 (21.60%) Marketing
4 30 (18.52%) Java
4 30 (18.52%) Python
5 26 (16.05%) Analytics
5 26 (16.05%) Analytical Skills
6 25 (15.43%) HTML
7 24 (14.81%) SQL
7 24 (14.81%) Retail
8 23 (14.20%) Azure
9 22 (13.58%) AWS
9 22 (13.58%) Google
10 21 (12.96%) Degree
10 21 (12.96%) Adobe
10 21 (12.96%) Scrum
11 20 (12.35%) TDD
12 18 (11.11%) Big Data
13 17 (10.49%) CSS
14 16 (9.88%) Finance
14 16 (9.88%) Microsoft
15 15 (9.26%) .NET
15 15 (9.26%) PHP
15 15 (9.26%) C#
15 15 (9.26%) Project Management
15 15 (9.26%) User Experience
16 14 (8.64%) Open Source
16 14 (8.64%) JIRA
16 14 (8.64%) QA
17 13 (8.02%) Continuous Integration

Digital Media
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 10 (6.17%) CMS
2 9 (5.56%) WordPress
3 8 (4.94%) Apache Spark
4 7 (4.32%) Adobe Experience Manager
5 5 (3.09%) Apache
5 5 (3.09%) Confluence
5 5 (3.09%) MS Exchange
5 5 (3.09%) Tomcat
6 2 (1.23%) Skype for Business
7 1 (0.62%) Elasticsearch
7 1 (0.62%) Umbraco
Applications
1 6 (3.70%) Adobe Creative Suite
2 5 (3.09%) Microsoft Office
2 5 (3.09%) Photoshop
3 4 (2.47%) Microsoft Excel
3 4 (2.47%) Microsoft PowerPoint
3 4 (2.47%) Sketch
4 3 (1.85%) Adobe Illustrator
4 3 (1.85%) InDesign
4 3 (1.85%) InVision
4 3 (1.85%) Spreadsheet
5 2 (1.23%) Fireworks
6 1 (0.62%) Adobe Premiere
Business Applications
1 2 (1.23%) Magento
2 1 (0.62%) Distributed Ledger
Cloud Services
1 23 (14.20%) Azure
2 22 (13.58%) AWS
3 8 (4.94%) AdWords
3 8 (4.94%) GCP
4 5 (3.09%) G Suite
4 5 (3.09%) Google Analytics
4 5 (3.09%) Power Platform
4 5 (3.09%) SaaS
5 4 (2.47%) Zapier
6 3 (1.85%) Azure Active Directory
6 3 (1.85%) BlueKai
6 3 (1.85%) Google Play
6 3 (1.85%) Office 365
6 3 (1.85%) Twilio
7 2 (1.23%) Amazon S3
7 2 (1.23%) IBM Blueworks
8 1 (0.62%) Adobe Analytics
8 1 (0.62%) Amazon CloudWatch
8 1 (0.62%) AWS CloudFormation
8 1 (0.62%) Firebase
Communications & Networking
1 6 (3.70%) DNS
1 6 (3.70%) Firewall
1 6 (3.70%) HTTP
1 6 (3.70%) TCP/IP
2 5 (3.09%) LAN
2 5 (3.09%) WAN
3 3 (1.85%) IP Telephony
3 3 (1.85%) Network Security
4 2 (1.23%) Skype
5 1 (0.62%) SSL
Database & Business Intelligence
1 18 (11.11%) Big Data
2 12 (7.41%) SQL Server
3 8 (4.94%) Apache Hive
4 7 (4.32%) MongoDB
5 5 (3.09%) Jackrabbit
5 5 (3.09%) Power BI
6 3 (1.85%) Data Lake
6 3 (1.85%) MySQL
7 2 (1.23%) BigQuery
7 2 (1.23%) PostgreSQL
7 2 (1.23%) Relational Database
8 1 (0.62%) Amazon Redshift
8 1 (0.62%) Apache Cassandra
8 1 (0.62%) Azure SQL Database
8 1 (0.62%) Data Warehouse
8 1 (0.62%) Neo4j
8 1 (0.62%) NoSQL
8 1 (0.62%) QlikView
8 1 (0.62%) RDBMS
8 1 (0.62%) SQL Server Integration Services
Development Applications
1 14 (8.64%) JIRA
2 11 (6.79%) Jenkins
3 7 (4.32%) Postman
4 5 (3.09%) Git (software)
4 5 (3.09%) Subversion
4 5 (3.09%) WiX
5 4 (2.47%) Selenium
5 4 (2.47%) SoapUI
5 4 (2.47%) WebDriver
6 3 (1.85%) Android Studio
6 3 (1.85%) Fiddler
6 3 (1.85%) LINQPad
7 1 (0.62%) Axure RP
7 1 (0.62%) CircleCI
7 1 (0.62%) GitLab
7 1 (0.62%) Octopus Deploy
7 1 (0.62%) PostCSS
7 1 (0.62%) TeamCity
General
1 35 (21.60%) Marketing
2 24 (14.81%) Retail
3 16 (9.88%) Finance
4 13 (8.02%) Advertising
5 7 (4.32%) Law
6 6 (3.70%) Electronics
6 6 (3.70%) Games
7 5 (3.09%) Legal
8 3 (1.85%) German Language
8 3 (1.85%) Police
9 2 (1.23%) Billing
9 2 (1.23%) Publishing
10 1 (0.62%) Back Office
10 1 (0.62%) Banking
10 1 (0.62%) Financial Institution
10 1 (0.62%) Front Office
10 1 (0.62%) Manufacturing
10 1 (0.62%) Multimedia
10 1 (0.62%) Retail Banking
10 1 (0.62%) Telecoms
Job Titles
1 37 (22.84%) Developer
2 14 (8.64%) Consultant
3 13 (8.02%) Analyst
4 10 (6.17%) Administrator
5 9 (5.56%) JavaScript Developer
5 9 (5.56%) Software Developer
5 9 (5.56%) Software Engineer
6 8 (4.94%) Data Scientist
6 8 (4.94%) Designer
6 8 (4.94%) Systems Administrator
7 7 (4.32%) Developer/Software Engineer
7 7 (4.32%) Front End Developer (Client-Side Developer)
7 7 (4.32%) JavaScript Engineer
7 7 (4.32%) Senior Data Scientist
7 7 (4.32%) Team Leader
8 6 (3.70%) Architect
8 6 (3.70%) Python Developer
8 6 (3.70%) Resourcer
9 5 (3.09%) Cloud Engineer
9 5 (3.09%) Python Software Engineer
Libraries, Frameworks & Software Standards
1 25 (15.43%) HTML
2 17 (10.49%) CSS
3 15 (9.26%) .NET
4 10 (6.17%) jQuery
5 7 (4.32%) Flask
5 7 (4.32%) Play Framework
6 6 (3.70%) .NET Framework
6 6 (3.70%) AngularJS
6 6 (3.70%) HTML5
6 6 (3.70%) Node.js
7 5 (3.09%) Entity Framework
7 5 (3.09%) JSR 170
7 5 (3.09%) OSGi
7 5 (3.09%) XML
8 4 (2.47%) LAMP
8 4 (2.47%) React
8 4 (2.47%) Redux
8 4 (2.47%) Web Services
9 3 (1.85%) ASP.NET
9 3 (1.85%) Retrofit
Miscellaneous
1 26 (16.05%) Analytical Skills
2 15 (9.26%) User Experience
3 13 (8.02%) Media Streaming
4 12 (7.41%) Video on Demand
5 9 (5.56%) Greenfield Project
6 8 (4.94%) Management Information System
6 8 (4.94%) Social Media
6 8 (4.94%) Video\Live Streaming
7 7 (4.32%) Over-the-Top Content
8 6 (3.70%) Blog
8 6 (3.70%) MPEG
9 5 (3.09%) Algorithms
9 5 (3.09%) Digital TV
9 5 (3.09%) IPTV
9 5 (3.09%) Marketing Technology
9 5 (3.09%) PMI
9 5 (3.09%) STB
10 3 (1.85%) Enterprise Cloud
10 3 (1.85%) Mobile App
10 3 (1.85%) Replication
Operating Systems
1 11 (6.79%) Windows
2 9 (5.56%) Linux
3 5 (3.09%) Android
4 4 (2.47%) Windows Server
5 2 (1.23%) Apple iOS
5 2 (1.23%) Windows 10
6 1 (0.62%) Unix
6 1 (0.62%) Windows Server 2012
Processes & Methodologies
1 43 (26.54%) Agile Software Development
2 26 (16.05%) Analytics
3 21 (12.96%) Scrum
4 20 (12.35%) TDD
5 15 (9.26%) Project Management
6 14 (8.64%) Open Source
7 13 (8.02%) BDD
7 13 (8.02%) Content Management
7 13 (8.02%) Continuous Integration
7 13 (8.02%) Line Management
8 12 (7.41%) E-Commerce
8 12 (7.41%) Prototyping
8 12 (7.41%) Software Engineering
9 11 (6.79%) Continuous Improvement
9 11 (6.79%) Fintech
10 10 (6.17%) Artificial Intelligence
10 10 (6.17%) Data Analytics
10 10 (6.17%) Data Science
10 10 (6.17%) Digital Marketing
10 10 (6.17%) Multivariate Testing
Programming Languages
1 39 (24.07%) JavaScript
2 30 (18.52%) Java
2 30 (18.52%) Python
3 24 (14.81%) SQL
4 15 (9.26%) C#
4 15 (9.26%) PHP
5 9 (5.56%) Scala
6 8 (4.94%) R
7 5 (3.09%) Bash Shell
7 5 (3.09%) C
7 5 (3.09%) C++
8 4 (2.47%) Groovy
9 3 (1.85%) Kotlin
9 3 (1.85%) PowerShell
10 2 (1.23%) PL/SQL
11 1 (0.62%) Apple Swift
11 1 (0.62%) Objective-C
11 1 (0.62%) Ruby
11 1 (0.62%) T-SQL
11 1 (0.62%) VB
Qualifications
1 21 (12.96%) Degree
2 5 (3.09%) PMI Certification
3 3 (1.85%) Master's Degree
4 1 (0.62%) Computer Science Degree
4 1 (0.62%) PhD
Quality Assurance & Compliance
1 14 (8.64%) QA
2 3 (1.85%) GDPR
3 2 (1.23%) ISO/IEC 17025
4 1 (0.62%) Data Quality
4 1 (0.62%) ISO 9001
4 1 (0.62%) SLA
System Software
1 3 (1.85%) Firmware
2 2 (1.23%) Active Directory
2 2 (1.23%) Docker
3 1 (0.62%) VMware Infrastructure
Systems Management
1 6 (3.70%) EnCase
2 2 (1.23%) FTK
2 2 (1.23%) Jamf Pro
3 1 (0.62%) Kubernetes
3 1 (0.62%) Terraform
Vendors
1 22 (13.58%) Google
2 21 (12.96%) Adobe
3 16 (9.88%) Microsoft
4 6 (3.70%) Cellebrite
4 6 (3.70%) Nuix
4 6 (3.70%) Salesforce.com
4 6 (3.70%) Tableau
5 4 (2.47%) Apple
6 3 (1.85%) Facebook
6 3 (1.85%) ServiceNow
7 2 (1.23%) DeepCrawl
7 2 (1.23%) IBM
7 2 (1.23%) Oracle
7 2 (1.23%) Screaming Frog
7 2 (1.23%) Sony
8 1 (0.62%) Twitter
8 1 (0.62%) VMware
8 1 (0.62%) YouTube