Period
to 23 October 2017

The table below looks at the prevalence of the term Digital Media in permanent job vacancies. Included is a benchmarking guide to the salaries offered in vacancies that have cited Digital Media over the 6 months to 23 October 2017 with a comparison to the same period over the previous 2 years.

Digital Media
UK
6 months to
23 Oct 2017
Same period 2016 Same period 2015
Rank 711 579 479
Rank change year-on-year -132 -100 -51
Permanent jobs citing Digital Media 509 827 1324
As % of all permanent IT jobs advertised in the UK 0.29% 0.44% 0.61%
As % of the Miscellaneous category 0.67% 1.06% 1.45%
Number of salaries quoted 399 720 1137
UK median annual salary £45,000 £45,000 £45,000
10th Percentile £26,250 £27,250 £27,500
90th Percentile £72,750 £75,000 £79,250
UK excluding London median annual salary £35,094 £40,000 £37,500
% change year-on-year -12.27% +6.67% +2.74%

Digital Media is in the Generic IT Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for generic IT skills.

All Generic IT Skills
UK
Permanent vacancies with a requirement for generic IT skills 75927 77728 91114
As % of all permanent IT jobs advertised in the UK 43.25% 40.99% 41.65%
Number of salaries quoted 57021 63762 72922
UK median annual salary £50,000 £50,000 £47,500
Median salary % change year-on-year - +5.26% +5.56%
10th Percentile £27,500 £27,500 £26,750
90th Percentile £82,500 £80,000 £78,750
UK excluding London median annual salary £42,500 £42,500 £40,000
% change year-on-year - +6.25% -

Digital Media
Job Vacancy Trend

Job postings citing Digital Media as a percentage of all IT jobs advertised.

Job vacancy trend for Digital Media in the UK

Digital Media
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Digital Media.

Salary trend for Digital Media in the UK

Digital Media
Salary Histogram

The salary distribution of IT jobs citing Digital Media over the 6 months to 23 October 2017.

Salary histogram for Digital Media in the UK

Digital Media
Top 15 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Digital Media within the UK over the 6 months to 23 October 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -109 491 £47,500 +5.56% 74
London -68 287 £55,000 +4.76% 29
UK excluding London -141 213 £35,094 -12.27% 46
North of England +46 94 £35,000 - 4
Yorkshire +40 51 £31,750 -11.19% 1
South East +44 44 £45,000 - 8
North West +30 41 £35,000 +7.69% 3
South West -137 33 £47,500 +18.75% 28
East of England -18 29 £33,742 -40.80% 1
Wales +3 12 £55,000 +76.00% 1
Midlands +3 4 £29,250 -24.52% 4
West Midlands -8 3 £28,500 -13.64% 2
Scotland -14 2 £22,500 -67.86%
North East - 2 £37,500 -
East Midlands +28 1 £40,000 -3.61% 2

For the 6 months to 23 October 2017, IT jobs citing Digital Media also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads with a requirement for Digital Media.

1 174 (34.18%) Agile Software Development
2 138 (27.11%) JavaScript
3 130 (25.54%) HTML
4 119 (23.38%) CSS
4 119 (23.38%) Marketing
5 110 (21.61%) User Experience
6 89 (17.49%) Git (software)
7 81 (15.91%) MVC
8 79 (15.52%) Web Development
9 78 (15.32%) Degree
10 73 (14.34%) SQL
11 72 (14.15%) C#
12 69 (13.56%) Linux
12 69 (13.56%) TDD
13 67 (13.16%) .NET
14 64 (12.57%) Microsoft
15 63 (12.38%) PHP
15 63 (12.38%) E-Commerce
15 63 (12.38%) AngularJS
16 62 (12.18%) MySQL
17 58 (11.39%) jQuery
17 58 (11.39%) Analytical Skills
18 57 (11.20%) SQL Server
18 57 (11.20%) Java
18 57 (11.20%) Project Management
19 56 (11.00%) Front End Development
20 53 (10.41%) BDD
20 53 (10.41%) ASP.NET
21 52 (10.22%) Python
22 49 (9.63%) Digital Marketing

Digital Media
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 43 (8.45%) CMS
2 23 (4.52%) WordPress
3 21 (4.13%) Apache
4 14 (2.75%) nginx
5 10 (1.96%) Sitecore CMS
6 9 (1.77%) SAS
7 8 (1.57%) Apache Solr
7 8 (1.57%) JBoss
8 7 (1.38%) Apache Spark
9 6 (1.18%) WildFly
10 5 (0.98%) OpenStack
10 5 (0.98%) SharePoint
11 4 (0.79%) Confluence
11 4 (0.79%) EPiServer
11 4 (0.79%) IIS
11 4 (0.79%) Kentico
11 4 (0.79%) Umbraco
12 3 (0.59%) Oracle SOA Suite
12 3 (0.59%) Skype for Business
12 3 (0.59%) WebSphere
Applications
1 21 (4.13%) Microsoft Excel
1 21 (4.13%) Photoshop
2 13 (2.55%) Adobe Creative Suite
2 13 (2.55%) Adobe Illustrator
3 7 (1.38%) InDesign
4 6 (1.18%) Microsoft Office
5 5 (0.98%) OmniGraffle
6 4 (0.79%) Microsoft PowerPoint
6 4 (0.79%) Microsoft Project
6 4 (0.79%) SPSS
7 3 (0.59%) Adobe After Effects
7 3 (0.59%) InCopy
8 2 (0.39%) MS Visio
9 1 (0.20%) EViews
Business Applications
1 4 (0.79%) Abakus
1 4 (0.79%) Shopify
2 3 (0.59%) Magento
2 3 (0.59%) Oracle Applications
3 1 (0.20%) Unica
3 1 (0.20%) WebTrends
Cloud Services
1 36 (7.07%) Amazon AWS
2 32 (6.29%) Microsoft Azure
3 26 (5.11%) Google Analytics
4 23 (4.52%) Cloud Computing
5 11 (2.16%) Google Tag Manager
6 10 (1.96%) SaaS
7 8 (1.57%) AdWords
7 8 (1.57%) Google Cloud Platform
7 8 (1.57%) Office 365
8 7 (1.38%) GitHub
9 6 (1.18%) Adobe Analytics
9 6 (1.18%) IaaS
10 5 (0.98%) PaaS
11 4 (0.79%) Google Attribution 360
12 2 (0.39%) Adobe Creative Cloud
12 2 (0.39%) Amazon EC2
12 2 (0.39%) Mimecast
13 1 (0.20%) Akamai
13 1 (0.20%) Amazon S3
13 1 (0.20%) CloudFront
Communications & Networking
1 48 (9.43%) Internet
2 18 (3.54%) DNS
3 15 (2.95%) MPLS
3 15 (2.95%) SDH
4 14 (2.75%) Network Security
5 13 (2.55%) Firewall
6 7 (1.38%) TCP/IP
7 6 (1.18%) VLAN
8 3 (0.59%) DOCSIS
8 3 (0.59%) DVB
8 3 (0.59%) IP Telephony
8 3 (0.59%) Multicast
8 3 (0.59%) Skype
9 2 (0.39%) Intranet
9 2 (0.39%) SMS
9 2 (0.39%) VPN
10 1 (0.20%) HTTP
10 1 (0.20%) LAN
10 1 (0.20%) OSPF
10 1 (0.20%) WAN
Database & Business Intelligence
1 62 (12.18%) MySQL
2 57 (11.20%) SQL Server
3 39 (7.66%) NoSQL
4 33 (6.48%) Big Data
5 23 (4.52%) SQL Server 2016
6 16 (3.14%) Relational Database
7 15 (2.95%) MongoDB
8 11 (2.16%) DocumentDB
9 10 (1.96%) Data Warehouse
10 8 (1.57%) SQL Server 2012
11 7 (1.38%) SQL Server 2014
11 7 (1.38%) SQL Server Integration Services
11 7 (1.38%) SQL Server Reporting Services
12 6 (1.18%) Business Intelligence Development Studio
12 6 (1.18%) Hadoop
12 6 (1.18%) QlikView
12 6 (1.18%) SQL Server 2008
12 6 (1.18%) SQL Server Analysis Services
13 5 (0.98%) RDBMS
14 4 (0.79%) Data Mining
Development Applications
1 89 (17.49%) Git (software)
2 17 (3.34%) gulp
3 16 (3.14%) git-flow
4 15 (2.95%) Atlassian Bamboo
4 15 (2.95%) Team Foundation Server
5 13 (2.55%) Jenkins
6 12 (2.36%) Cucumber
7 11 (2.16%) Maven
7 11 (2.16%) TeamCity
8 10 (1.96%) JIRA
8 10 (1.96%) Selenium
9 9 (1.77%) Subversion
10 7 (1.38%) JUnit
10 7 (1.38%) Visual Studio
11 6 (1.18%) HttpUnit
11 6 (1.18%) Octopus Deploy
12 5 (0.98%) Axure RP
12 5 (0.98%) Balsamiq Mockups
12 5 (0.98%) Grunt
13 4 (0.79%) Talend Open Studio
General
1 119 (23.38%) Marketing
2 44 (8.64%) Finance
3 43 (8.45%) Advertising
4 39 (7.66%) Retail
5 20 (3.93%) Telecoms
6 19 (3.73%) Publishing
7 14 (2.75%) Banking
8 13 (2.55%) Electronics
9 12 (2.36%) French Language
9 12 (2.36%) Games
10 7 (1.38%) Brand Awareness
11 6 (1.18%) Manufacturing
12 5 (0.98%) German Language
12 5 (0.98%) Pharmaceutical
13 4 (0.79%) Legal
13 4 (0.79%) Multimedia
14 2 (0.39%) Billing
14 2 (0.39%) International Banking
15 1 (0.20%) Interactive Media
15 1 (0.20%) Turkish Language
Job Titles
1 170 (33.40%) Developer
2 51 (10.02%) Front End Developer (Client-Side Developer)
3 48 (9.43%) Analyst
4 46 (9.04%) .NET Developer
5 36 (7.07%) C# Developer
6 35 (6.88%) Senior Developer
7 34 (6.68%) C# .NET Developer
8 30 (5.89%) Designer
9 28 (5.50%) Web Developer
10 27 (5.30%) Architect
10 27 (5.30%) Digital Analyst
11 26 (5.11%) ASP.NET Developer
11 26 (5.11%) C# ASP.NET Developer
12 25 (4.91%) Digital Executive
12 25 (4.91%) PHP Developer
13 24 (4.72%) ASP.NET MVC Developer
13 24 (4.72%) Project Manager
14 23 (4.52%) JavaScript Developer
15 19 (3.73%) UAT Executive
16 18 (3.54%) Technical Leader
Libraries, Frameworks & Software Standards
1 130 (25.54%) HTML
2 119 (23.38%) CSS
3 67 (13.16%) .NET
4 63 (12.38%) AngularJS
5 58 (11.39%) jQuery
6 53 (10.41%) ASP.NET
7 48 (9.43%) HTML5
8 47 (9.23%) Node.js
9 44 (8.64%) React
10 40 (7.86%) Sass
11 39 (7.66%) ASP.NET Web API
11 39 (7.66%) RESTful
12 37 (7.27%) CSS3
13 34 (6.68%) ASP.NET MVC
14 27 (5.30%) WCF
15 25 (4.91%) LAMP
16 24 (4.72%) Ajax
16 24 (4.72%) Web Services
17 23 (4.52%) ASP.NET MVC 5
17 23 (4.52%) XML
Miscellaneous
1 110 (21.61%) User Experience
2 58 (11.39%) Analytical Skills
3 41 (8.06%) Social Media
4 31 (6.09%) Computer Science
4 31 (6.09%) Over-the-Top Content
5 30 (5.89%) Blog
6 20 (3.93%) Greenfield Project
7 19 (3.73%) Internet of Things
8 18 (3.54%) Mobile App
9 16 (3.14%) Semantic Web
10 15 (2.95%) Streaming Video
11 12 (2.36%) Enterprise Software
12 11 (2.16%) FMCG
13 7 (1.38%) Linux Command Line
13 7 (1.38%) Management Information System
13 7 (1.38%) Public Cloud
14 6 (1.18%) Graphic Design
14 6 (1.18%) IPTV
14 6 (1.18%) NHS
15 5 (0.98%) Digital Signage
Operating Systems
1 69 (13.56%) Linux
2 34 (6.68%) Windows
3 23 (4.52%) Ubuntu
4 14 (2.75%) CentOS
5 10 (1.96%) Debian
6 9 (1.77%) Unix
7 8 (1.57%) Android
8 6 (1.18%) Mac OS X
8 6 (1.18%) Windows Server
9 5 (0.98%) Mac OS
10 3 (0.59%) Apple iOS
10 3 (0.59%) Windows 10
11 1 (0.20%) Red Hat Enterprise Linux
11 1 (0.20%) Windows 7
Processes & Methodologies
1 174 (34.18%) Agile Software Development
2 81 (15.91%) MVC
3 79 (15.52%) Web Development
4 69 (13.56%) TDD
5 63 (12.38%) E-Commerce
6 57 (11.20%) Project Management
7 56 (11.00%) Front End Development
8 53 (10.41%) BDD
9 49 (9.63%) Digital Marketing
10 48 (9.43%) Analytics
11 46 (9.04%) Scrum
12 41 (8.06%) Mentoring
13 36 (7.07%) DevOps
14 35 (6.88%) Time Management
15 33 (6.48%) CRM
16 32 (6.29%) SDLC
17 30 (5.89%) SEO
18 27 (5.30%) Software Engineering
19 26 (5.11%) Usability Testing
19 26 (5.11%) User Acceptance Testing
Programming Languages
1 138 (27.11%) JavaScript
2 73 (14.34%) SQL
3 72 (14.15%) C#
4 63 (12.38%) PHP
5 57 (11.20%) Java
6 52 (10.22%) Python
7 45 (8.84%) Ruby
8 17 (3.34%) T-SQL
9 15 (2.95%) R
10 12 (2.36%) Bash Shell
11 11 (2.16%) C++
12 6 (1.18%) C
12 6 (1.18%) Groovy
13 5 (0.98%) PowerShell
13 5 (0.98%) Scala
14 4 (0.79%) ES6
14 4 (0.79%) Perl
15 3 (0.59%) MATLAB
15 3 (0.59%) PHP 5
16 2 (0.39%) F#
Qualifications
1 78 (15.32%) Degree
2 19 (3.73%) Computer Science Degree
3 11 (2.16%) Cisco Certification
4 8 (1.57%) CCNA
5 7 (1.38%) CCNP
6 5 (0.98%) Numerate Degree
7 4 (0.79%) CCDA
7 4 (0.79%) CCDP
7 4 (0.79%) CCIE
7 4 (0.79%) CISM
7 4 (0.79%) CISSP
7 4 (0.79%) MBA
8 3 (0.59%) CCENT
8 3 (0.59%) CCIP
8 3 (0.59%) GIAC
8 3 (0.59%) GSEC
8 3 (0.59%) MCSA
8 3 (0.59%) Microsoft Certification
8 3 (0.59%) PhD
8 3 (0.59%) Postgraduate
Quality Assurance & Compliance
1 13 (2.55%) QA
2 8 (1.57%) Actionable Recommendations
3 7 (1.38%) GCP
4 5 (0.98%) WCAG
5 4 (0.79%) PCI DSS
6 2 (0.39%) TickIT
7 1 (0.20%) COBIT
7 1 (0.20%) Data Quality
7 1 (0.20%) ISO/IEC 27001
7 1 (0.20%) Sarbanes-Oxley
7 1 (0.20%) SLA
System Software
1 16 (3.14%) Docker
2 10 (1.96%) Active Directory
3 8 (1.57%) VMware Infrastructure
4 5 (0.98%) VMware NSX
5 3 (0.59%) Hyper-V
6 1 (0.20%) vSphere
Systems Management
1 16 (3.14%) Ansible
2 14 (2.75%) Puppet
3 9 (1.77%) Kubernetes
4 8 (1.57%) Terraform
5 6 (1.18%) Nagios
6 2 (0.39%) Opscode Chef
7 1 (0.20%) Jamf Pro
7 1 (0.20%) Packer
7 1 (0.20%) Rancher
7 1 (0.20%) SCCM
Vendors
1 64 (12.57%) Microsoft
2 38 (7.47%) Adobe
3 31 (6.09%) Google
4 13 (2.55%) comScore
5 12 (2.36%) Oracle
5 12 (2.36%) Tektronix
5 12 (2.36%) VMware
6 10 (1.96%) Sitecore
7 9 (1.77%) SAP
8 8 (1.57%) Hitwise
8 8 (1.57%) hybris
9 7 (1.38%) DoubleClick
9 7 (1.38%) Red Hat
9 7 (1.38%) Tableau
10 5 (0.98%) Apple
10 5 (0.98%) Facebook
10 5 (0.98%) Marin
10 5 (0.98%) Telerik
11 4 (0.79%) Cloudera
11 4 (0.79%) Talend