Digital Media Job Trends

Digital Media
UK

The table below looks at the prevalence of the term Digital Media in permanent job vacancies. Included is a benchmarking guide to the salaries offered in vacancies that cited Digital Media over the 6 months leading up to 26 October 2025, comparing them to the same period in the previous two years.

6 months to
26 Oct 2025
Same period 2024 Same period 2023
Rank 549 484 666
Rank change year-on-year -65 +182 +154
Permanent jobs citing Digital Media 117 283 69
As % of all permanent jobs in the UK 0.24% 0.41% 0.12%
As % of the Miscellaneous category 0.61% 1.27% 0.32%
Number of salaries quoted 60 45 66
10th Percentile £31,200 £26,133 £24,213
25th Percentile £39,000 £39,720 £35,000
Median annual salary (50th Percentile) £45,000 £50,000 £55,000
Median % change year-on-year -10.00% -9.09% +4.76%
75th Percentile £61,250 £64,250 £77,500
90th Percentile £70,000 £89,500 -
UK excluding London median annual salary £45,000 £50,000 £55,000
% change year-on-year -10.00% -9.09% +22.22%

All Generic Skills
UK

Digital Media falls under the General and Transferable Skills category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring generic IT skills.

Permanent vacancies with a requirement for generic IT skills 19,321 22,207 21,654
As % of all permanent jobs advertised in the UK 39.13% 32.49% 39.19%
Number of salaries quoted 10,257 10,899 16,281
10th Percentile £28,000 £32,750 £34,048
25th Percentile £35,854 £45,500 £45,653
Median annual salary (50th Percentile) £53,500 £60,000 £62,500
Median % change year-on-year -10.83% -4.00% -
75th Percentile £77,500 £83,750 £83,750
90th Percentile £102,500 £110,000 £106,250
UK excluding London median annual salary £45,000 £54,000 £55,000
% change year-on-year -16.67% -1.82% +1.85%

Digital Media
Job Vacancy Trend

Historical trend showing the proportion of permanent IT job postings citing Digital Media relative to all permanent IT jobs advertised.

Digital Media job vacancy trend in the UK

Digital Media
Salary Trend

Salary distribution trend for jobs in the UK citing Digital Media.

Salary distribution trend for jobs in the UK citing Digital Media

Digital Media
Salary Histogram

Salary distribution for jobs citing Digital Media over the 6 months to 26 October 2025.

Salary histogram for Digital Media in the UK

Digital Media
Top 12 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Digital Media within the UK over the 6 months to 26 October 2025. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
England -81 99 £45,000 -12.20% 146
UK excluding London -62 54 £45,000 -10.00% 103
London +3 48 £45,000 -14.29% 89
Work from Home -104 44 £50,000 -2.44% 72
South East -49 38 £45,000 +38.46% 66
Midlands +50 7 £39,000 +48.85% 9
West Midlands +49 7 £39,000 +48.85% 5
Scotland - 4 £57,500 - 2
South West +44 3 £31,500 -37.00% 7
North of England +13 2 £62,500 +44.95% 9
Yorkshire +10 1 - - 4
North West +5 1 £62,500 +138.10% 4

Digital Media
Co-Occurring Skills & Capabilities by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 7 (5.98%) WordPress
2 4 (3.42%) CMS
2 4 (3.42%) SharePoint
3 3 (2.56%) Confluence
4 1 (0.85%) Umbraco
Applications
1 18 (15.38%) Microsoft Excel
2 13 (11.11%) Adobe Premiere
2 13 (11.11%) Microsoft PowerPoint
3 11 (9.40%) Adobe Creative Suite
4 10 (8.55%) Adobe After Effects
5 9 (7.69%) Photoshop
6 6 (5.13%) Adobe Illustrator
7 3 (2.56%) Final Cut Pro
7 3 (2.56%) InDesign
8 2 (1.71%) Sketch
Business Applications
1 1 (0.85%) Dynamics CRM
Cloud Services
1 6 (5.13%) Power Automate
2 5 (4.27%) Azure
3 4 (3.42%) Google Analytics
3 4 (3.42%) Microsoft 365
4 3 (2.56%) Azure DevOps
4 3 (2.56%) Dynamics 365
4 3 (2.56%) Google Ads
4 3 (2.56%) SaaS
5 2 (1.71%) AWS
5 2 (1.71%) Facebook Ads
5 2 (1.71%) Figma
5 2 (1.71%) Microsoft Copilot
6 1 (0.85%) Canva
6 1 (0.85%) Google Sheets
Communications & Networking
1 4 (3.42%) Unified Communications
Database & Business Intelligence
1 4 (3.42%) Looker
2 2 (1.71%) Tableau
Development Applications
1 1 (0.85%) JIRA
1 1 (0.85%) TestRail
General
1 52 (44.44%) Social Skills
2 48 (41.03%) Marketing
3 26 (22.22%) Advertising
4 25 (21.37%) Analytical Skills
5 19 (16.24%) Retail
6 17 (14.53%) Inclusion and Diversity
7 15 (12.82%) Finance
8 11 (9.40%) Presentation Skills
9 10 (8.55%) Multimedia
10 9 (7.69%) Organisational Skills
11 7 (5.98%) Aviation
11 7 (5.98%) Military
12 6 (5.13%) Legal
13 4 (3.42%) Law
14 3 (2.56%) Documentation Skills
14 3 (2.56%) Publishing
15 2 (1.71%) Automotive
15 2 (1.71%) French Language
15 2 (1.71%) Games
16 1 (0.85%) Manufacturing
Job Titles
1 13 (11.11%) Account Manager
2 11 (9.40%) Web Manager
3 8 (6.84%) Audio Visual Engineer
4 7 (5.98%) Field Engineer
4 7 (5.98%) Field Service Engineer
4 7 (5.98%) Senior
5 5 (4.27%) Analyst
5 5 (4.27%) Campaign Manager
5 5 (4.27%) Digital Producer
5 5 (4.27%) Project Manager
6 4 (3.42%) Designer
6 4 (3.42%) IT Manager
6 4 (3.42%) IT Project Manager
6 4 (3.42%) Technical Engineer
6 4 (3.42%) Unified Communications Manager
7 3 (2.56%) Accountant
7 3 (2.56%) Digital Analyst
7 3 (2.56%) Digital Business Analyst
7 3 (2.56%) Digital Executive
7 3 (2.56%) IT Analyst
Libraries, Frameworks & Software Standards
1 4 (3.42%) CSS
1 4 (3.42%) HTML
1 4 (3.42%) Web Services
2 1 (0.85%) PyTorch
2 1 (0.85%) XGBoost
Miscellaneous
1 22 (18.80%) Social Media
2 12 (10.26%) Motion Graphics
3 11 (9.40%) Graphic Design
4 10 (8.55%) Video Editing
5 7 (5.98%) Home Automation
5 7 (5.98%) Marketing Technology
5 7 (5.98%) Smart Home
6 6 (5.13%) Self-Motivation
7 5 (4.27%) Analytical Mindset
7 5 (4.27%) Animation
7 5 (4.27%) Blog
7 5 (4.27%) Management Information System
8 4 (3.42%) Driving Licence
9 3 (2.56%) Digital Signage
9 3 (2.56%) Media Streaming
9 3 (2.56%) Mobile App
9 3 (2.56%) Robotics
10 2 (1.71%) AI Agents
10 2 (1.71%) Credit Risk
10 2 (1.71%) Onboarding
Operating Systems
1 4 (3.42%) Windows
Processes & Methodologies
1 19 (16.24%) Problem-Solving
1 19 (16.24%) Storytelling
2 18 (15.38%) Decision-Making
2 18 (15.38%) Project Management
3 16 (13.68%) Agile
4 15 (12.82%) AI
5 14 (11.97%) Analytics
5 14 (11.97%) Data Analysis
5 14 (11.97%) Statistics
6 13 (11.11%) Business Intelligence
7 12 (10.26%) Strategic Planning
7 12 (10.26%) Thought Leadership
8 10 (8.55%) Actionable Insight
8 10 (8.55%) Business Analysis
8 10 (8.55%) Digital Marketing
8 10 (8.55%) Time Management
9 9 (7.69%) Campaign Management
9 9 (7.69%) Pay per click
10 8 (6.84%) Business Transformation
10 8 (6.84%) Software Engineering
Programming Languages
1 4 (3.42%) Python
1 4 (3.42%) SQL
2 3 (2.56%) JavaScript
3 1 (0.85%) PHP
Qualifications
1 7 (5.98%) Degree
2 4 (3.42%) DBS Check
3 3 (2.56%) ACCA
4 1 (0.85%) ISTQB
Quality Assurance & Compliance
1 9 (7.69%) GDPR
1 9 (7.69%) QA
2 4 (3.42%) Data Quality
3 3 (2.56%) Accessibility
3 3 (2.56%) GAAP
3 3 (2.56%) IFRS
4 1 (0.85%) California Consumer Privacy Act
4 1 (0.85%) PERC
4 1 (0.85%) Software Quality Assurance
Systems Management
1 1 (0.85%) Nessus
Vendors
1 35 (29.91%) Microsoft
2 20 (17.09%) Adobe
3 11 (9.40%) TikTok
4 9 (7.69%) Facebook
5 7 (5.98%) Cisco
5 7 (5.98%) Google
6 6 (5.13%) Instagram
7 4 (3.42%) Civica
7 4 (3.42%) YouTube
8 3 (2.56%) Hotjar
8 3 (2.56%) Pinterest
8 3 (2.56%) Salesforce
8 3 (2.56%) Twitter
9 2 (1.71%) Hootsuite
10 1 (0.85%) Apple
10 1 (0.85%) HubSpot
10 1 (0.85%) Marin
10 1 (0.85%) Snapchat
10 1 (0.85%) TippingPoint