Digital Media Job Trends

Digital Media
UK

The table below looks at the prevalence of the term Digital Media in permanent job vacancies. Included is a benchmarking guide to the salaries offered in vacancies that cited Digital Media over the 6 months leading up to 9 November 2025, comparing them to the same period in the previous two years.

6 months to
9 Nov 2025
Same period 2024 Same period 2023
Rank 543 467 671
Rank change year-on-year -76 +204 +158
Permanent jobs citing Digital Media 123 312 61
As % of all permanent jobs in the UK 0.24% 0.46% 0.11%
As % of the Miscellaneous category 0.64% 1.42% 0.29%
Number of salaries quoted 74 39 58
10th Percentile £31,288 £32,500 £21,426
25th Percentile £38,000 £42,500 £35,000
Median annual salary (50th Percentile) £45,000 £55,000 £57,500
Median % change year-on-year -18.18% -4.35% -2.13%
75th Percentile £61,250 £80,625 £77,500
90th Percentile £70,000 £90,300 -
UK excluding London median annual salary £39,000 £52,500 £50,000
% change year-on-year -25.71% +5.00% +11.11%

All Generic Skills
UK

Digital Media falls under the General and Transferable Skills category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring generic IT skills.

Permanent vacancies with a requirement for generic IT skills 19,113 21,932 20,778
As % of all permanent jobs advertised in the UK 37.52% 32.57% 38.76%
Number of salaries quoted 10,519 10,552 15,536
10th Percentile £27,750 £33,500 £34,000
25th Percentile £35,854 £45,500 £45,726
Median annual salary (50th Percentile) £53,500 £60,000 £62,500
Median % change year-on-year -10.83% -4.00% -
75th Percentile £77,500 £83,750 £83,750
90th Percentile £101,250 £110,000 £106,289
UK excluding London median annual salary £45,000 £54,000 £55,000
% change year-on-year -16.67% -1.82% -

Digital Media
Job Vacancy Trend

Historical trend showing the proportion of permanent IT job postings citing Digital Media relative to all permanent IT jobs advertised.

Digital Media job vacancy trend in the UK

Digital Media
Salary Trend

Salary distribution trend for jobs in the UK citing Digital Media.

Salary distribution trend for jobs in the UK citing Digital Media

Digital Media
Salary Histogram

Salary distribution for jobs citing Digital Media over the 6 months to 9 November 2025.

Salary histogram for Digital Media in the UK

Digital Media
Top 13 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Digital Media within the UK over the 6 months to 9 November 2025. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
England -91 105 £44,000 -20.00% 188
UK excluding London -38 64 £39,000 -25.71% 129
London -19 45 £45,000 -16.28% 111
Work from Home -116 45 £50,000 -4.76% 75
South East -47 33 £45,000 +38.46% 91
Midlands +56 11 £39,000 +48.85% 9
West Midlands +43 11 £39,000 +48.85% 4
East of England -15 9 £38,000 -38.21% 8
Scotland - 5 £57,500 - 1
South West +35 3 £31,500 -37.00% 3
North of England +30 3 £57,500 -6.50% 15
North East - 2 £57,500 - 1
North West +23 1 £62,500 +51.57% 10

Digital Media
Co-Occurring Skills & Capabilities by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 5 (4.07%) WordPress
2 4 (3.25%) CMS
2 4 (3.25%) SharePoint
3 3 (2.44%) Confluence
4 1 (0.81%) Umbraco
Applications
1 20 (16.26%) Microsoft Excel
2 16 (13.01%) Microsoft PowerPoint
3 11 (8.94%) Adobe Creative Suite
4 10 (8.13%) Adobe After Effects
4 10 (8.13%) Adobe Premiere
5 9 (7.32%) Photoshop
6 6 (4.88%) Adobe Illustrator
7 3 (2.44%) InDesign
8 2 (1.63%) Sketch
Business Applications
1 1 (0.81%) Dynamics CRM
Cloud Services
1 6 (4.88%) Power Automate
2 5 (4.07%) Azure
3 4 (3.25%) Google Ads
3 4 (3.25%) Google Analytics
3 4 (3.25%) Microsoft 365
4 3 (2.44%) Azure DevOps
4 3 (2.44%) Dynamics 365
4 3 (2.44%) SaaS
5 2 (1.63%) AWS
5 2 (1.63%) Canva
5 2 (1.63%) Facebook Ads
5 2 (1.63%) Figma
5 2 (1.63%) Microsoft Copilot
Communications & Networking
1 4 (3.25%) Unified Communications
Database & Business Intelligence
1 4 (3.25%) Looker
2 2 (1.63%) Tableau
Development Applications
1 1 (0.81%) JIRA
1 1 (0.81%) TestRail
General
1 60 (48.78%) Social Skills
2 48 (39.02%) Marketing
3 29 (23.58%) Advertising
4 26 (21.14%) Analytical Skills
5 17 (13.82%) Retail
6 16 (13.01%) Inclusion and Diversity
7 15 (12.20%) Finance
8 14 (11.38%) Presentation Skills
9 10 (8.13%) Multimedia
10 9 (7.32%) Organisational Skills
11 6 (4.88%) Aviation
11 6 (4.88%) Legal
11 6 (4.88%) Military
12 4 (3.25%) Law
13 3 (2.44%) Documentation Skills
13 3 (2.44%) Publishing
14 2 (1.63%) Automotive
14 2 (1.63%) French Language
14 2 (1.63%) Games
15 1 (0.81%) Manufacturing
Job Titles
1 16 (13.01%) Account Manager
2 14 (11.38%) Web Manager
3 8 (6.50%) Audio Visual Engineer
4 7 (5.69%) Field Engineer
4 7 (5.69%) Field Service Engineer
5 6 (4.88%) Senior
6 5 (4.07%) Analyst
6 5 (4.07%) Campaign Manager
6 5 (4.07%) Project Manager
7 4 (3.25%) Designer
7 4 (3.25%) IT Manager
7 4 (3.25%) IT Project Manager
7 4 (3.25%) Unified Communications Manager
8 3 (2.44%) Author
8 3 (2.44%) Business Analyst
8 3 (2.44%) Business IT Analyst
8 3 (2.44%) Coordinator
8 3 (2.44%) IT Analyst
8 3 (2.44%) Technical Author
8 3 (2.44%) Technical Engineer
Libraries, Frameworks & Software Standards
1 4 (3.25%) CSS
1 4 (3.25%) HTML
1 4 (3.25%) Web Services
2 1 (0.81%) PyTorch
2 1 (0.81%) XGBoost
Miscellaneous
1 28 (22.76%) Social Media
2 12 (9.76%) Motion Graphics
3 11 (8.94%) Driving Licence
4 7 (5.69%) Graphic Design
4 7 (5.69%) Home Automation
4 7 (5.69%) Smart Home
4 7 (5.69%) Video Editing
5 6 (4.88%) Marketing Technology
6 5 (4.07%) Animation
6 5 (4.07%) Management Information System
7 4 (3.25%) Analytical Mindset
8 3 (2.44%) Digital Signage
8 3 (2.44%) Embedded Systems
8 3 (2.44%) Media Streaming
8 3 (2.44%) Mobile App
8 3 (2.44%) Robotics
8 3 (2.44%) Self-Motivation
9 2 (1.63%) Blog
9 2 (1.63%) Credit Risk
9 2 (1.63%) e-Learning
Operating Systems
1 12 (9.76%) Windows
Processes & Methodologies
1 21 (17.07%) Problem-Solving
2 20 (16.26%) Decision-Making
3 19 (15.45%) Storytelling
4 17 (13.82%) Data Analysis
5 16 (13.01%) Business Intelligence
6 15 (12.20%) AI
6 15 (12.20%) Project Management
6 15 (12.20%) Strategic Planning
7 14 (11.38%) Agile
7 14 (11.38%) Statistics
8 13 (10.57%) Analytics
9 12 (9.76%) Pedagogy
10 11 (8.94%) Thought Leadership
11 10 (8.13%) Business Analysis
11 10 (8.13%) Digital Marketing
12 9 (7.32%) Actionable Insight
13 8 (6.50%) Campaign Management
13 8 (6.50%) Pay per click
13 8 (6.50%) Time Management
13 8 (6.50%) User Experience
Programming Languages
1 4 (3.25%) Python
1 4 (3.25%) SQL
2 3 (2.44%) JavaScript
3 1 (0.81%) PHP
Qualifications
1 13 (10.57%) DBS Check
2 7 (5.69%) Degree
3 3 (2.44%) ACCA
4 1 (0.81%) ISTQB
Quality Assurance & Compliance
1 9 (7.32%) GDPR
1 9 (7.32%) QA
2 4 (3.25%) Data Quality
3 3 (2.44%) Accessibility
3 3 (2.44%) GAAP
3 3 (2.44%) IFRS
4 1 (0.81%) California Consumer Privacy Act
4 1 (0.81%) PERC
4 1 (0.81%) Software Quality Assurance
Systems Management
1 1 (0.81%) Nessus
Vendors
1 36 (29.27%) Microsoft
2 17 (13.82%) Adobe
3 12 (9.76%) TikTok
4 8 (6.50%) Google
5 7 (5.69%) Cisco
5 7 (5.69%) Facebook
6 5 (4.07%) YouTube
7 4 (3.25%) Civica
7 4 (3.25%) Instagram
8 3 (2.44%) Hotjar
8 3 (2.44%) Pinterest
8 3 (2.44%) Salesforce
9 2 (1.63%) Apple
9 2 (1.63%) Hootsuite
10 1 (0.81%) HubSpot
10 1 (0.81%) Marin
10 1 (0.81%) Snapchat
10 1 (0.81%) TippingPoint