Period
to

The table below looks at the prevalence of the term Digital Media in permanent job vacancies. Included is a benchmarking guide to the salaries offered in vacancies that have cited Digital Media over the 6 months to 9 August 2022 with a comparison to the same period over the previous 2 years.

Digital Media
UK
6 months to
9 Aug 2022
Same period 2021 Same period 2020
Rank 739 690 716
Rank change year-on-year -49 +26 +192
Permanent jobs citing Digital Media 554 321 75
As % of all permanent jobs advertised in the UK 0.33% 0.28% 0.12%
As % of the Miscellaneous category 0.70% 0.69% 0.31%
Number of salaries quoted 90 123 57
10th Percentile £27,221 £25,750 £33,100
25th Percentile £31,250 £33,220 £37,500
Median annual salary (50th Percentile) £52,500 £40,000 £50,000
Median % change year-on-year +31.25% -20.00% -
75th Percentile £75,000 £63,750 £65,000
90th Percentile £85,625 £77,500 £76,500
UK excluding London median annual salary £37,500 £39,600 £40,000
% change year-on-year -5.30% -1.00% -5.88%

Digital Media is in the General and Transferable Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for generic IT skills.

All Generic Skills
UK
Permanent vacancies with a requirement for generic IT skills 79,429 46,505 23,833
As % of all permanent IT jobs advertised in the UK 46.63% 40.79% 36.65%
Number of salaries quoted 34,137 28,215 18,971
10th Percentile £34,335 £32,500 £32,148
25th Percentile £45,000 £42,500 £41,250
Median annual salary (50th Percentile) £62,500 £60,000 £55,000
Median % change year-on-year +4.17% +9.09% -
75th Percentile £83,750 £80,000 £77,500
90th Percentile £102,500 £97,500 £97,500
UK excluding London median annual salary £52,500 £50,000 £47,500
% change year-on-year +5.00% +5.26% +5.56%

Digital Media
Job Vacancy Trend

Job postings citing Digital Media as a proportion of all IT jobs advertised.

Job vacancy trend for Digital Media in the UK

Digital Media
Salary Trend

3-month moving average salary quoted in jobs citing Digital Media.

Salary trend for Digital Media in the UK

Digital Media
Salary Histogram

Salary distribution for jobs citing Digital Media over the 6 months to 9 August 2022.

Salary histogram for Digital Media in the UK

Digital Media
Top 14 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Digital Media within the UK over the 6 months to 9 August 2022. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
England -48 518 £52,500 +31.25% 25
London -28 411 £62,500 +47.06% 12
Work from Home -155 155 £62,500 +56.25% 9
UK excluding London -94 119 £37,500 -5.30% 11
South East -64 41 £57,500 +9.52% 5
East of England -90 22 £45,000 +69.81%
South West -16 19 £28,270 -46.15% 1
Midlands -44 17 - - 2
West Midlands -44 17 - - 2
North of England -64 8 £50,000 +66.67% 3
Yorkshire -30 7 - - 2
Scotland -27 6 £34,000 -13.27%
Wales - 6 - -
North West -61 1 £50,000 - 1

For the 6 months to 9 August 2022, IT jobs citing Digital Media also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads with a requirement for Digital Media.

1 252 (45.49%) Agile
2 200 (36.10%) Analytical Skills
3 197 (35.56%) Analytics
4 192 (34.66%) Social Skills
5 181 (32.67%) Problem-Solving
5 181 (32.67%) Marketing
6 147 (26.53%) Visualisation
7 144 (25.99%) SQL
8 140 (25.27%) AWS
9 139 (25.09%) Degree
10 136 (24.55%) Advertising
11 121 (21.84%) Python
12 119 (21.48%) Docker
13 116 (20.94%) Kubernetes
14 114 (20.58%) Data Science
15 99 (17.87%) BT
16 96 (17.33%) User Experience
17 95 (17.15%) Linux
18 86 (15.52%) Data Analysis
19 80 (14.44%) Data Visualisation
20 79 (14.26%) Pair Programming
20 79 (14.26%) Power Platform
20 79 (14.26%) Power BI
21 78 (14.08%) JavaScript
22 77 (13.90%) Terraform
23 75 (13.54%) Google
24 74 (13.36%) Product Roadmap
25 73 (13.18%) Machine Learning
26 69 (12.45%) Node.js
27 68 (12.27%) Microsoft Excel

Digital Media
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 51 (9.21%) Apache Spark
2 20 (3.61%) nginx
3 19 (3.43%) WordPress
4 17 (3.07%) SharePoint
5 14 (2.53%) CMS
6 12 (2.17%) Ethereum
7 9 (1.62%) Confluence
8 8 (1.44%) Drupal
9 2 (0.36%) Apache
10 1 (0.18%) Adobe Experience Manager
10 1 (0.18%) MS Exchange
Applications
1 68 (12.27%) Microsoft Excel
2 53 (9.57%) Microsoft PowerPoint
3 20 (3.61%) Microsoft Office
4 13 (2.35%) Maya
5 10 (1.81%) Adobe Premiere
6 9 (1.62%) Adobe XD
7 7 (1.26%) Microsoft Project
8 5 (0.90%) InVision
9 4 (0.72%) Adobe Creative Suite
9 4 (0.72%) MotionBuilder
10 3 (0.54%) Sketch
10 3 (0.54%) Spreadsheet
11 1 (0.18%) Adobe After Effects
11 1 (0.18%) Adobe Illustrator
11 1 (0.18%) Photoshop
Business Applications
1 8 (1.44%) Academy Revenues and Benefits
2 6 (1.08%) ScheduALL
3 4 (0.72%) SAP Hybris
3 4 (0.72%) Sprinklr
4 1 (0.18%) SessionCam
Cloud Services
1 140 (25.27%) AWS
2 79 (14.26%) Power Platform
3 65 (11.73%) GCP
4 47 (8.48%) Amazon EC2
5 45 (8.12%) Amazon S3
6 44 (7.94%) Akamai
6 44 (7.94%) Amazon CloudWatch
6 44 (7.94%) Fastly
6 44 (7.94%) Virtual Private Cloud
7 37 (6.68%) Amazon ECS
7 37 (6.68%) GitHub
8 36 (6.50%) Google Analytics
9 33 (5.96%) Amazon SageMaker
10 27 (4.87%) Adobe Analytics
11 21 (3.79%) Google Data Studio
11 21 (3.79%) Snowflake
12 18 (3.25%) Google Ads
13 17 (3.07%) Cloud Computing
13 17 (3.07%) Datadog
14 13 (2.35%) Microsoft 365
Communications & Networking
1 55 (9.93%) Internet
2 24 (4.33%) HTTP
3 7 (1.26%) MPLS
4 6 (1.08%) SDH
5 5 (0.90%) Broadband
6 2 (0.36%) SD-WAN
6 2 (0.36%) Unified Communications
7 1 (0.18%) Cisco IOS
7 1 (0.18%) OpenVPN
7 1 (0.18%) Skype
7 1 (0.18%) Softphone
7 1 (0.18%) SSL
7 1 (0.18%) VPN
7 1 (0.18%) WAN
7 1 (0.18%) WebEx
Database & Business Intelligence
1 79 (14.26%) Power BI
2 67 (12.09%) PostgreSQL
3 63 (11.37%) Tableau
4 39 (7.04%) BigQuery
5 32 (5.78%) Redis
6 29 (5.23%) Relational Database
7 25 (4.51%) MySQL
8 19 (3.43%) Looker
9 18 (3.25%) Big Data
10 16 (2.89%) Hazelcast
11 15 (2.71%) Data Warehouse
12 10 (1.81%) SQL Server
13 8 (1.44%) Amazon Redshift
13 8 (1.44%) Apache Cassandra
13 8 (1.44%) SQL Server Integration Services
14 6 (1.08%) Data Lake
14 6 (1.08%) Hadoop
14 6 (1.08%) SQL Server Analysis Services
14 6 (1.08%) SQL Server Reporting Services
15 5 (0.90%) Microsoft Analysis Services
Development Applications
1 44 (7.94%) JIRA
2 37 (6.68%) Jenkins
3 34 (6.14%) Git (software)
4 27 (4.87%) WaveMaker
5 23 (4.15%) webpack
6 19 (3.43%) rollup.js
7 17 (3.07%) GitLab
7 17 (3.07%) JUnit
7 17 (3.07%) Mockito
8 15 (2.71%) CircleCI
9 10 (1.81%) Axure RP
9 10 (1.81%) Bugzilla
10 9 (1.62%) Bitbucket Server
10 9 (1.62%) Visual Studio
11 5 (0.90%) Vagrant
12 4 (0.72%) git-flow
12 4 (0.72%) gulp
12 4 (0.72%) Snyk
12 4 (0.72%) Subversion
12 4 (0.72%) Vite
General
1 200 (36.10%) Analytical Skills
2 192 (34.66%) Social Skills
3 181 (32.67%) Marketing
4 136 (24.55%) Advertising
5 68 (12.27%) Finance
6 57 (10.29%) Games
7 48 (8.66%) Presentation Skills
8 29 (5.23%) Influencing Skills
9 25 (4.51%) Inclusion and Diversity
10 15 (2.71%) Pharmaceutical
11 12 (2.17%) Law
12 10 (1.81%) Organisational Skills
13 9 (1.62%) Local Government
13 9 (1.62%) Multimedia
13 9 (1.62%) Publishing
13 9 (1.62%) Retail
13 9 (1.62%) Telecoms
14 6 (1.08%) Billing
14 6 (1.08%) German Language
15 5 (0.90%) Brand Awareness
Job Titles
1 123 (22.20%) Developer
2 32 (5.78%) Graduate
3 29 (5.23%) Software Engineer
4 27 (4.87%) Insight Manager
5 26 (4.69%) Senior Software Engineer
6 24 (4.33%) Analyst
6 24 (4.33%) Head of Analytics
7 23 (4.15%) Associate Director
7 23 (4.15%) Senior Developer
8 22 (3.97%) Front End Developer (Client-Side Developer)
9 21 (3.79%) Data Strategist
10 19 (3.43%) Analytics Manager
10 19 (3.43%) Designer
10 19 (3.43%) Head of Digital
10 19 (3.43%) Head of Digital Analytics
10 19 (3.43%) Java Developer
10 19 (3.43%) JavaScript Developer
10 19 (3.43%) Technical Leader
11 18 (3.25%) Java Engineer
11 18 (3.25%) Java Software Engineer
Libraries, Frameworks & Software Standards
1 69 (12.45%) Node.js
2 61 (11.01%) Kafka
3 59 (10.65%) Web Services
4 55 (9.93%) TensorFlow
5 51 (9.21%) scikit-learn
6 49 (8.84%) Akka
7 44 (7.94%) Elastic Stack
7 44 (7.94%) Spring
8 42 (7.58%) CSS
9 40 (7.22%) React
10 37 (6.68%) Keras
11 36 (6.50%) GraphQL
12 35 (6.32%) HTML
12 35 (6.32%) RESTful
13 34 (6.14%) Pandas
14 33 (5.96%) D3.js
14 33 (5.96%) Matplotlib
14 33 (5.96%) Spark Streaming
15 27 (4.87%) REST
15 27 (4.87%) Spring Boot
Miscellaneous
1 96 (17.33%) User Experience
2 62 (11.19%) Social Media
3 29 (5.23%) Self-Motivation
4 25 (4.51%) Blockchain
4 25 (4.51%) Marketing Technology
5 24 (4.33%) Greenfield Project
6 20 (3.61%) Management Information System
6 20 (3.61%) Video\Live Streaming
7 17 (3.07%) Mobile App
8 16 (2.89%) Algorithms
8 16 (2.89%) Animation
8 16 (2.89%) Hackathon
9 15 (2.71%) Cloud Native
10 13 (2.35%) New Media
10 13 (2.35%) Raspberry Pi
11 12 (2.17%) Virtual Team
12 11 (1.99%) Graphic Design
13 10 (1.81%) Life Science
14 9 (1.62%) Podcast
14 9 (1.62%) Video Editing
Operating Systems
1 95 (17.15%) Linux
2 24 (4.33%) Windows
3 12 (2.17%) Android
4 11 (1.99%) Unix
5 7 (1.26%) Apple iOS
6 1 (0.18%) Mac OS
6 1 (0.18%) Windows 10
Processes & Methodologies
1 252 (45.49%) Agile
2 197 (35.56%) Analytics
3 181 (32.67%) Problem-Solving
4 147 (26.53%) Visualisation
5 114 (20.58%) Data Science
6 86 (15.52%) Data Analysis
7 80 (14.44%) Data Visualisation
8 79 (14.26%) Pair Programming
9 74 (13.36%) Product Roadmap
10 73 (13.18%) Machine Learning
11 66 (11.91%) CI/CD
11 66 (11.91%) Microservices
12 64 (11.55%) Acceptance Criteria
13 62 (11.19%) DevOps
14 61 (11.01%) Mentoring
15 60 (10.83%) E-Commerce
16 59 (10.65%) Computer Science
17 57 (10.29%) Data Engineering
18 56 (10.11%) Full Stack Development
19 55 (9.93%) UX Design
Programming Languages
1 144 (25.99%) SQL
2 121 (21.84%) Python
3 78 (14.08%) JavaScript
4 67 (12.09%) Java
5 52 (9.39%) Bash
6 49 (8.84%) Scala
7 44 (7.94%) Ruby
8 40 (7.22%) C
9 33 (5.96%) TypeScript
10 27 (4.87%) PHP
11 17 (3.07%) Shell Script
12 15 (2.71%) R
13 12 (2.17%) Kotlin
14 7 (1.26%) ES6
15 5 (0.90%) C#
15 5 (0.90%) Go
16 4 (0.72%) Rust
16 4 (0.72%) Solidity
17 3 (0.54%) VBA
18 2 (0.36%) Apple Swift
Qualifications
1 139 (25.09%) Degree
2 34 (6.14%) Computer Science Degree
3 9 (1.62%) Master's Degree
4 7 (1.26%) APMP
4 7 (1.26%) PMI Certification
5 6 (1.08%) DBS Check
5 6 (1.08%) Microsoft Certification
5 6 (1.08%) PhD
5 6 (1.08%) PRINCE2 Certification
6 5 (0.90%) MCSE
7 4 (0.72%) ISTQB
7 4 (0.72%) Numerate Degree
8 1 (0.18%) (ISC)2 CCSP
8 1 (0.18%) CISSP
8 1 (0.18%) Citrix Certification
8 1 (0.18%) HND
8 1 (0.18%) SSCP
8 1 (0.18%) VMware Certified Professional (VCP)
Quality Assurance & Compliance
1 32 (5.78%) QA
2 11 (1.99%) Accessibility
3 4 (0.72%) Actionable Recommendations
3 4 (0.72%) Data Quality
3 4 (0.72%) GDPR
4 3 (0.54%) WCAG
5 2 (0.36%) PMO
6 1 (0.18%) Cyber Essentials
6 1 (0.18%) Cyber Essentials PLUS
6 1 (0.18%) NCSC
6 1 (0.18%) NIST
System Software
1 119 (21.48%) Docker
2 6 (1.08%) VMware Infrastructure
3 5 (0.90%) VirtualBox
4 3 (0.54%) Active Directory
Systems Management
1 116 (20.94%) Kubernetes
2 77 (13.90%) Terraform
3 45 (8.12%) Ansible
4 44 (7.94%) Prometheus
5 29 (5.23%) Puppet
6 13 (2.35%) Grafana
7 1 (0.18%) Cisco CUCM
7 1 (0.18%) Jamf Pro
7 1 (0.18%) Kubeflow
7 1 (0.18%) Opscode Chef
7 1 (0.18%) SCCM
Vendors
1 99 (17.87%) BT
2 75 (13.54%) Google
3 58 (10.47%) Adobe
4 53 (9.57%) Microsoft
5 46 (8.30%) Splunk
6 44 (7.94%) AppDynamics
7 32 (5.78%) Facebook
8 27 (4.87%) Instagram
8 27 (4.87%) Pinterest
8 27 (4.87%) Snapchat
8 27 (4.87%) TikTok
8 27 (4.87%) Twitter
8 27 (4.87%) YouTube
9 19 (3.43%) Apple
10 17 (3.07%) PagerDuty
11 13 (2.35%) Sage
11 13 (2.35%) SoundCloud
12 10 (1.81%) Perforce
13 9 (1.62%) Autodesk
14 8 (1.44%) VMware