Period
to 19 October 2020

The table below looks at the prevalence of the term Digital Media in permanent job vacancies. Included is a benchmarking guide to the salaries offered in vacancies that have cited Digital Media over the 6 months to 19 October 2020 with a comparison to the same period over the previous 2 years.

Digital Media
UK
6 months to
19 Oct 2020
Same period 2019 Same period 2018
Rank 654 859 859
Rank change year-on-year +205 0 -112
Permanent jobs citing Digital Media 46 217 314
As % of all permanent jobs advertised in the UK 0.095% 0.16% 0.19%
As % of the Miscellaneous category 0.25% 0.41% 0.48%
Number of salaries quoted 41 181 236
Median annual salary £48,500 £50,000 £50,000
Median salary % change year-on-year -3.00% - +5.26%
10th Percentile £30,500 £31,250 £26,250
90th Percentile £95,000 £87,500 £83,750
UK excluding London median annual salary £40,000 £42,500 £42,500
% change year-on-year -5.88% - +21.11%

Digital Media is in the Generic IT Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for generic IT skills.

All Generic IT Skills
UK
Permanent vacancies with a requirement for generic IT skills 18,562 52,969 65,123
As % of all permanent IT jobs advertised in the UK 38.37% 38.88% 39.52%
Number of salaries quoted 14,950 39,944 49,883
Median annual salary £56,000 £52,500 £52,500
Median salary % change year-on-year +6.67% - +5.00%
10th Percentile £32,640 £29,565 £28,750
90th Percentile £97,500 £90,000 £85,200
UK excluding London median annual salary £47,879 £45,000 £45,000
% change year-on-year +6.40% - +5.88%

Digital Media
Job Vacancy Trend

Job postings citing Digital Media as a proportion of all IT jobs advertised.

Job vacancy trend for Digital Media in the UK

Digital Media
Salary Trend

3-month moving average salary quoted in jobs citing Digital Media.

Salary trend for Digital Media in the UK

Digital Media
Salary Histogram

Salary distribution for jobs citing Digital Media over the 6 months to 19 October 2020.

Salary histogram for Digital Media in the UK

Digital Media
Top 12 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Digital Media within the UK over the 6 months to 19 October 2020. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +220 45 £48,500 -3.00% 16
UK excluding London +265 23 £40,000 -5.88% 10
London +136 23 £65,000 +8.33% 6
South East +211 15 £40,000 +14.29% 6
Work from Home +29 7 £77,500 +82.35% 1
South West +113 3 £36,500 -2.67%
North of England +155 2 £36,250 -14.71% 3
Midlands +135 2 - - 1
West Midlands +99 2 - - 1
Yorkshire +113 1 £32,500 -23.53% 2
Wales +54 1 - -
North West - 1 £40,000 - 1

For the 6 months to 19 October 2020, IT jobs citing Digital Media also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads with a requirement for Digital Media.

1 21 (45.65%) Marketing
2 15 (32.61%) Analytics
3 12 (26.09%) Java
3 12 (26.09%) JavaScript
3 12 (26.09%) Agile Software Development
4 11 (23.91%) C#
4 11 (23.91%) HTML
4 11 (23.91%) CSS
5 9 (19.57%) Google
5 9 (19.57%) Digital Marketing
5 9 (19.57%) Social Media
6 8 (17.39%) CMS
6 8 (17.39%) Advertising
7 7 (15.22%) .NET
7 7 (15.22%) ASP.NET
7 7 (15.22%) Artificial Intelligence
7 7 (15.22%) Web Development
7 7 (15.22%) Degree
7 7 (15.22%) Big Data
7 7 (15.22%) Machine Learning
8 6 (13.04%) Analytical Skills
8 6 (13.04%) Retail
8 6 (13.04%) SQL
8 6 (13.04%) Python
8 6 (13.04%) Adobe
8 6 (13.04%) SEO
9 5 (10.87%) Telecoms
9 5 (10.87%) Microsoft
9 5 (10.87%) QA
9 5 (10.87%) jQuery

Digital Media
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 8 (17.39%) CMS
2 4 (8.70%) WordPress
3 2 (4.35%) Umbraco
4 1 (2.17%) Confluence
4 1 (2.17%) Elasticsearch
4 1 (2.17%) SharePoint
Applications
1 2 (4.35%) Adobe Illustrator
1 2 (4.35%) Microsoft Excel
1 2 (4.35%) Microsoft Office
1 2 (4.35%) Photoshop
2 1 (2.17%) Chatbot
2 1 (2.17%) Figma
2 1 (2.17%) InDesign
2 1 (2.17%) Microsoft PowerPoint
2 1 (2.17%) Sketch
Business Applications
1 1 (2.17%) Magento
Cloud Services
1 5 (10.87%) SaaS
2 4 (8.70%) AWS
3 3 (6.52%) Adobe Analytics
4 2 (4.35%) Google Analytics
4 2 (4.35%) Office 365
4 2 (4.35%) Zapier
5 1 (2.17%) AdWords
5 1 (2.17%) G Suite
5 1 (2.17%) GCP
5 1 (2.17%) Mimecast
5 1 (2.17%) OneDrive
5 1 (2.17%) Trello
Communications & Networking
1 1 (2.17%) DHCP
1 1 (2.17%) DNS
1 1 (2.17%) Firewall
Database & Business Intelligence
1 7 (15.22%) Big Data
2 3 (6.52%) NoSQL
3 2 (4.35%) Relational Database
3 2 (4.35%) SQL Server
4 1 (2.17%) BigQuery
4 1 (2.17%) Data Mining
4 1 (2.17%) Data Warehouse
4 1 (2.17%) MySQL
Development Applications
1 1 (2.17%) Git (software)
1 1 (2.17%) JIRA
1 1 (2.17%) RSpec
1 1 (2.17%) Selenium
General
1 21 (45.65%) Marketing
2 8 (17.39%) Advertising
3 6 (13.04%) Retail
4 5 (10.87%) Telecoms
5 3 (6.52%) Electronics
5 3 (6.52%) Finance
5 3 (6.52%) Publishing
6 2 (4.35%) Games
6 2 (4.35%) Law
6 2 (4.35%) Legal
7 1 (2.17%) Brand Awareness
7 1 (2.17%) Manufacturing
7 1 (2.17%) Pharmaceutical
7 1 (2.17%) Public Sector
Job Titles
1 13 (28.26%) Developer
2 5 (10.87%) Consultant
3 4 (8.70%) Graduate
4 3 (6.52%) Analyst
4 3 (6.52%) Data Scientist
4 3 (6.52%) Designer
4 3 (6.52%) Digital Developer
4 3 (6.52%) Marketing Executive
4 3 (6.52%) Senior Data Scientist
4 3 (6.52%) Software Developer
4 3 (6.52%) Trainer
5 2 (4.35%) .NET Developer
5 2 (4.35%) C# Developer
5 2 (4.35%) Digital Designer
5 2 (4.35%) Digital Marketing Manager
5 2 (4.35%) Graduate Consultant
5 2 (4.35%) Junior Analyst
5 2 (4.35%) Senior Designer
5 2 (4.35%) Technology Consultant
5 2 (4.35%) WordPress Developer
Libraries, Frameworks & Software Standards
1 11 (23.91%) CSS
1 11 (23.91%) HTML
2 7 (15.22%) .NET
2 7 (15.22%) ASP.NET
3 5 (10.87%) jQuery
4 3 (6.52%) TensorFlow
5 2 (4.35%) .NET Framework
5 2 (4.35%) Ajax
5 2 (4.35%) ASP.NET MVC
5 2 (4.35%) LAMP
5 2 (4.35%) REST
6 1 (2.17%) AngularJS
6 1 (2.17%) CSS3
6 1 (2.17%) HTML5
6 1 (2.17%) Laravel
6 1 (2.17%) React
6 1 (2.17%) Ruby on Rails
6 1 (2.17%) Sass
6 1 (2.17%) Twitter Bootstrap
Miscellaneous
1 9 (19.57%) Social Media
2 6 (13.04%) Analytical Skills
3 4 (8.70%) Self-Motivation
4 3 (6.52%) Algorithms
5 2 (4.35%) Blog
5 2 (4.35%) Driving Licence
5 2 (4.35%) Graphic Design
5 2 (4.35%) Media Streaming
5 2 (4.35%) User Experience
6 1 (2.17%) Apple TV
6 1 (2.17%) BBC
6 1 (2.17%) Mobile App
6 1 (2.17%) Motion Graphics
6 1 (2.17%) Over-the-Top Content
6 1 (2.17%) Podcast
6 1 (2.17%) Video Conferencing
6 1 (2.17%) Video on Demand
6 1 (2.17%) Video\Live Streaming
Operating Systems
1 3 (6.52%) Apple iOS
2 2 (4.35%) Android
3 1 (2.17%) Android TV
3 1 (2.17%) Linux
3 1 (2.17%) Windows
3 1 (2.17%) Windows 10
Processes & Methodologies
1 15 (32.61%) Analytics
2 12 (26.09%) Agile Software Development
3 9 (19.57%) Digital Marketing
4 7 (15.22%) Artificial Intelligence
4 7 (15.22%) Machine Learning
4 7 (15.22%) Web Development
5 6 (13.04%) SEO
6 5 (10.87%) Digital Analytics
7 4 (8.70%) B2B
7 4 (8.70%) Computer Science
7 4 (8.70%) E-Commerce
7 4 (8.70%) Regression Analysis
7 4 (8.70%) Robotic Process Automation
7 4 (8.70%) Scrum
8 3 (6.52%) Cluster Analysis
8 3 (6.52%) Content Management
8 3 (6.52%) CRM
8 3 (6.52%) Data Modelling
8 3 (6.52%) MVC
8 3 (6.52%) Project Management
Programming Languages
1 12 (26.09%) Java
1 12 (26.09%) JavaScript
2 11 (23.91%) C#
3 6 (13.04%) Python
3 6 (13.04%) SQL
4 3 (6.52%) C
4 3 (6.52%) R
4 3 (6.52%) Scala
5 1 (2.17%) C++
5 1 (2.17%) Go
5 1 (2.17%) PHP
5 1 (2.17%) Ruby
Qualifications
1 7 (15.22%) Degree
2 1 (2.17%) ISEB
Quality Assurance & Compliance
1 5 (10.87%) QA
2 1 (2.17%) GMP
System Software
1 1 (2.17%) Docker
1 1 (2.17%) Firmware
Systems Management
1 1 (2.17%) Ansible
1 1 (2.17%) Jamf Pro
1 1 (2.17%) Microsoft Intune
1 1 (2.17%) Opscode Chef
1 1 (2.17%) Puppet
1 1 (2.17%) ZABBIX
Vendors
1 9 (19.57%) Google
2 6 (13.04%) Adobe
3 5 (10.87%) Microsoft
4 3 (6.52%) DoubleClick
4 3 (6.52%) Facebook
4 3 (6.52%) Twitter
4 3 (6.52%) YouTube
5 2 (4.35%) Snapchat
5 2 (4.35%) Sony
5 2 (4.35%) Spotify
6 1 (2.17%) Apple
6 1 (2.17%) BT
6 1 (2.17%) Dell KACE
6 1 (2.17%) Instagram
6 1 (2.17%) Openreach
6 1 (2.17%) Roku
6 1 (2.17%) SAP