Period
to 22 September 2021

The table below looks at the prevalence of the term Digital Media in permanent job vacancies. Included is a benchmarking guide to the salaries offered in vacancies that have cited Digital Media over the 6 months to 22 September 2021 with a comparison to the same period over the previous 2 years.

Digital Media
UK
6 months to
22 Sep 2021
Same period 2020 Same period 2019
Rank 698 662 862
Rank change year-on-year -36 +200 -6
Permanent jobs citing Digital Media 343 53 224
As % of all permanent jobs advertised in the UK 0.28% 0.11% 0.16%
As % of the Miscellaneous category 0.70% 0.30% 0.46%
Number of salaries quoted 136 39 181
10th Percentile £22,000 £30,500 £27,500
25th Percentile £31,250 £37,500 £34,802
Median annual salary (50th Percentile) £40,813 £50,000 £50,000
Median % change year-on-year -18.38% - -
75th Percentile £65,000 £65,000 £70,000
90th Percentile £77,500 £76,250 £82,500
UK excluding London median annual salary £40,000 £40,000 £42,500
% change year-on-year - -5.88% -

Digital Media is in the Generic IT Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for generic IT skills.

All Generic IT Skills
UK
Permanent vacancies with a requirement for generic IT skills 49,022 17,896 49,018
As % of all permanent IT jobs advertised in the UK 40.14% 35.90% 35.22%
Number of salaries quoted 29,475 14,527 37,358
10th Percentile £32,500 £32,500 £30,000
25th Percentile £42,500 £42,500 £37,500
Median annual salary (50th Percentile) £60,000 £57,500 £53,000
Median % change year-on-year +4.35% +8.49% +0.95%
75th Percentile £80,000 £77,500 £72,500
90th Percentile £97,500 £100,000 £90,000
UK excluding London median annual salary £50,000 £48,000 £45,000
% change year-on-year +4.17% +6.67% -

Digital Media
Job Vacancy Trend

Job postings citing Digital Media as a proportion of all IT jobs advertised.

Job vacancy trend for Digital Media in the UK

Digital Media
Salary Trend

3-month moving average salary quoted in jobs citing Digital Media.

Salary trend for Digital Media in the UK

Digital Media
Salary Histogram

Salary distribution for jobs citing Digital Media over the 6 months to 22 September 2021.

Salary histogram for Digital Media in the UK

Digital Media
Top 14 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Digital Media within the UK over the 6 months to 22 September 2021. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -28 342 £41,625 -16.75% 44
London -39 224 £42,500 -29.17% 20
UK excluding London -124 117 £40,000 - 27
Work from Home -219 61 £40,000 -52.24% 3
East of England - 48 £26,500 - 2
South East -97 47 £52,500 +16.67% 9
North of England -106 9 £32,500 -10.34% 10
South West -94 6 £60,000 +64.38%
Midlands -115 6 £44,969 - 3
Yorkshire -96 5 £30,000 -7.69% 5
North West -88 4 £41,250 +3.13% 5
West Midlands -94 4 £49,250 - 2
East Midlands - 2 £44,969 - 1
Scotland -88 1 £39,200 +4.53% 3

For the 6 months to 22 September 2021, IT jobs citing Digital Media also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads with a requirement for Digital Media.

1 135 (39.36%) Marketing
2 124 (36.15%) Agile Software Development
3 95 (27.70%) Social Skills
4 86 (25.07%) Problem-Solving
5 83 (24.20%) Advertising
6 78 (22.74%) Analytical Skills
7 69 (20.12%) Analytics
8 64 (18.66%) AWS
8 64 (18.66%) Mentoring
9 62 (18.08%) Visualisation
9 62 (18.08%) Stakeholder Management
10 60 (17.49%) Project Management
10 60 (17.49%) SQL
11 56 (16.33%) HTML
11 56 (16.33%) Microservices
12 55 (16.03%) Docker
12 55 (16.03%) Digital Marketing
13 53 (15.45%) Microsoft PowerPoint
14 52 (15.16%) DevOps
15 51 (14.87%) Adobe
16 49 (14.29%) Microsoft Excel
16 49 (14.29%) Full Stack Development
17 48 (13.99%) JavaScript
17 48 (13.99%) PostgreSQL
17 48 (13.99%) Degree
17 48 (13.99%) Kubernetes
18 47 (13.70%) Social Media
18 47 (13.70%) JIRA
19 45 (13.12%) Google
20 44 (12.83%) Email Marketing

Digital Media
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 25 (7.29%) SAS
2 18 (5.25%) CMS
3 13 (3.79%) nginx
4 7 (2.04%) Moodle
4 7 (2.04%) Totara
4 7 (2.04%) Umbraco
5 5 (1.46%) Confluence
5 5 (1.46%) WordPress
6 1 (0.29%) Adobe Experience Manager
6 1 (0.29%) Apache Airflow
6 1 (0.29%) Apache Spark
6 1 (0.29%) Drupal
Applications
1 53 (15.45%) Microsoft PowerPoint
2 49 (14.29%) Microsoft Excel
3 23 (6.71%) Microsoft Project
4 11 (3.21%) Microsoft Office
5 10 (2.92%) Photoshop
6 8 (2.33%) Adobe Illustrator
7 6 (1.75%) Adobe XD
8 5 (1.46%) Acrobat
8 5 (1.46%) InDesign
8 5 (1.46%) Sketch
9 4 (1.17%) Adobe Creative Suite
9 4 (1.17%) iWork
10 2 (0.58%) Adobe Premiere
11 1 (0.29%) Adobe Captivate
11 1 (0.29%) Final Cut Pro
11 1 (0.29%) InVision
11 1 (0.29%) Spreadsheet
Business Applications
1 26 (7.58%) Adobe Campaign
2 6 (1.75%) Eloqua
3 2 (0.58%) Academy Revenues and Benefits
3 2 (0.58%) Magento
3 2 (0.58%) Shopify
3 2 (0.58%) Sprinklr
4 1 (0.29%) Dynamics CRM
4 1 (0.29%) Workfront
Cloud Services
1 64 (18.66%) AWS
2 36 (10.50%) Google Analytics
3 28 (8.16%) Power Platform
4 14 (4.08%) Datadog
4 14 (4.08%) GitHub
5 13 (3.79%) Adobe Analytics
5 13 (3.79%) SaaS
6 9 (2.62%) Azure
7 8 (2.33%) Amazon EKS
8 5 (1.46%) GCP
9 4 (1.17%) Google Sheets
10 3 (0.87%) Amazon S3
10 3 (0.87%) AppsFlyer
10 3 (0.87%) Firebase
10 3 (0.87%) Google Data Studio
11 2 (0.58%) Adobe Creative Cloud
11 2 (0.58%) Google Tag Manager
11 2 (0.58%) npm
12 1 (0.29%) Google Docs
12 1 (0.29%) Serverless
Communications & Networking
1 25 (7.29%) SMS
2 24 (7.00%) HTTP
3 6 (1.75%) Firewall
3 6 (1.75%) Network Security
3 6 (1.75%) SSL
3 6 (1.75%) TCP/IP
4 5 (1.46%) Broadband
5 3 (0.87%) Internet
6 1 (0.29%) DNS
Database & Business Intelligence
1 48 (13.99%) PostgreSQL
2 39 (11.37%) Relational Database
3 36 (10.50%) Redis
4 31 (9.04%) Tableau
5 28 (8.16%) Power BI
6 22 (6.41%) Apache Cassandra
7 15 (4.37%) MongoDB
8 11 (3.21%) Hazelcast
9 6 (1.75%) Oracle Database
9 6 (1.75%) RDBMS
9 6 (1.75%) SQL Server
10 5 (1.46%) Big Data
11 4 (1.17%) Amazon Redshift
11 4 (1.17%) Apache Hive
12 3 (0.87%) Amazon Athena
12 3 (0.87%) Data Mining
13 2 (0.58%) MySQL
14 1 (0.29%) BigQuery
14 1 (0.29%) Data Warehouse
14 1 (0.29%) Looker
Development Applications
1 47 (13.70%) JIRA
2 23 (6.71%) Axure RP
3 16 (4.66%) Jenkins
4 15 (4.37%) GitLab
5 14 (4.08%) JUnit
5 14 (4.08%) Mockito
5 14 (4.08%) webpack
6 10 (2.92%) Git (software)
7 7 (2.04%) Bitbucket Server
7 7 (2.04%) Bugzilla
7 7 (2.04%) Octopus Deploy
7 7 (2.04%) TeamCity
8 6 (1.75%) Bitbucket
8 6 (1.75%) SoapUI
9 4 (1.17%) Dreamweaver
10 1 (0.29%) Android Studio
10 1 (0.29%) Babel
10 1 (0.29%) Cypress.io
10 1 (0.29%) Gradle
10 1 (0.29%) Mocha
General
1 135 (39.36%) Marketing
2 95 (27.70%) Social Skills
3 83 (24.20%) Advertising
4 78 (22.74%) Analytical Skills
5 31 (9.04%) Presentation Skills
6 26 (7.58%) Pharmaceutical
7 24 (7.00%) Finance
8 19 (5.54%) Games
9 13 (3.79%) Retail
10 11 (3.21%) Inclusion and Diversity
10 11 (3.21%) Publishing
11 10 (2.92%) Electronics
11 10 (2.92%) Telecoms
12 9 (2.62%) Influencing Skills
12 9 (2.62%) Law
13 6 (1.75%) Organisational Skills
14 4 (1.17%) Back Office
14 4 (1.17%) Multimedia
14 4 (1.17%) Public Sector
15 3 (0.87%) Manufacturing
Job Titles
1 67 (19.53%) Developer
2 58 (16.91%) Analyst
3 33 (9.62%) Project Manager
4 25 (7.29%) Digital Project Manager
5 22 (6.41%) Software Engineer
6 21 (6.12%) Senior Software Engineer
7 18 (5.25%) Marketing Executive
8 16 (4.66%) Head of Digital
9 14 (4.08%) Head of Analytics
9 14 (4.08%) Head of Digital Analytics
9 14 (4.08%) Java Engineer
9 14 (4.08%) Java Software Engineer
9 14 (4.08%) Senior Java Engineer
9 14 (4.08%) Senior Java Software Engineer
10 13 (3.79%) Senior Manager
11 12 (3.50%) JavaScript Developer
12 11 (3.21%) Campaign Analyst
12 11 (3.21%) Data Analyst
12 11 (3.21%) Digital Executive
12 11 (3.21%) Scala Developer
Libraries, Frameworks & Software Standards
1 56 (16.33%) HTML
2 41 (11.95%) Node.js
3 34 (9.91%) Web Services
4 32 (9.33%) React
5 29 (8.45%) Spring
6 25 (7.29%) REST
7 24 (7.00%) CSS
8 23 (6.71%) Kafka
9 22 (6.41%) AngularJS
9 22 (6.41%) RESTful
10 15 (4.37%) Redux
10 15 (4.37%) Spring Boot
11 14 (4.08%) PowerMock
11 14 (4.08%) RabbitMQ
11 14 (4.08%) Unity (Game Engine)
12 12 (3.50%) Apollo GraphQL
12 12 (3.50%) Babylonjs
12 12 (3.50%) GraphQL
12 12 (3.50%) RxJS
13 11 (3.21%) Akka
Miscellaneous
1 47 (13.70%) Social Media
2 27 (7.87%) User Experience
3 23 (6.71%) Blog
3 23 (6.71%) PMI
4 19 (5.54%) Greenfield Project
5 15 (4.37%) Cloud Native
5 15 (4.37%) Marketing Technology
6 12 (3.50%) Self-Motivation
7 9 (2.62%) Video\Live Streaming
8 5 (1.46%) e-Learning
8 5 (1.46%) Learning Management System
9 4 (1.17%) Motion Graphics
9 4 (1.17%) Photography
10 3 (0.87%) Client/Server
10 3 (0.87%) Over-the-Top Content
10 3 (0.87%) Video on Demand
11 2 (0.58%) Cyber Defence
11 2 (0.58%) Mobile App
11 2 (0.58%) SCORM
11 2 (0.58%) Video Editing
Operating Systems
1 31 (9.04%) Linux
2 13 (3.79%) Unix
3 6 (1.75%) Solaris
3 6 (1.75%) Windows
4 3 (0.87%) Android
5 2 (0.58%) Apple iOS
Processes & Methodologies
1 124 (36.15%) Agile Software Development
2 86 (25.07%) Problem-Solving
3 69 (20.12%) Analytics
4 64 (18.66%) Mentoring
5 62 (18.08%) Stakeholder Management
5 62 (18.08%) Visualisation
6 60 (17.49%) Project Management
7 56 (16.33%) Microservices
8 55 (16.03%) Digital Marketing
9 52 (15.16%) DevOps
10 49 (14.29%) Full Stack Development
11 44 (12.83%) Email Marketing
12 39 (11.37%) CRM
13 38 (11.08%) Pair Programming
14 34 (9.91%) Data Analysis
15 32 (9.33%) TDD
16 31 (9.04%) Acceptance Criteria
17 29 (8.45%) Front End Development
18 28 (8.16%) Workflow
19 27 (7.87%) Multichannel Marketing
Programming Languages
1 60 (17.49%) SQL
2 48 (13.99%) JavaScript
3 40 (11.66%) TypeScript
4 32 (9.33%) Java
5 31 (9.04%) Python
6 25 (7.29%) Scala
7 14 (4.08%) Java 11
7 14 (4.08%) Shell Script
8 9 (2.62%) C#
8 9 (2.62%) PHP
9 7 (2.04%) Bash Shell
9 7 (2.04%) Kotlin
9 7 (2.04%) PowerShell
10 5 (1.46%) Ruby
11 4 (1.17%) C++
11 4 (1.17%) R
12 1 (0.29%) ActionScript
12 1 (0.29%) ActionScript 3.0
12 1 (0.29%) C
12 1 (0.29%) VBA
Qualifications
1 48 (13.99%) Degree
2 23 (6.71%) APMP
2 23 (6.71%) PMI Certification
3 6 (1.75%) CEH
3 6 (1.75%) CISA
3 6 (1.75%) GIAC
3 6 (1.75%) ISEB
3 6 (1.75%) ISTQB Foundation Certification
3 6 (1.75%) OSCE
3 6 (1.75%) OSCP
4 2 (0.58%) Numerate Degree
5 1 (0.29%) Computer Science Degree
5 1 (0.29%) DBS Check
5 1 (0.29%) Master's Degree
5 1 (0.29%) MBA
5 1 (0.29%) PhD
5 1 (0.29%) SC Cleared
5 1 (0.29%) Security Cleared
Quality Assurance & Compliance
1 35 (10.20%) QA
2 8 (2.33%) GDPR
3 6 (1.75%) ISO/IEC 27001
3 6 (1.75%) NIST
4 2 (0.58%) Actionable Recommendations
5 1 (0.29%) Accessibility
System Software
1 55 (16.03%) Docker
Systems Management
1 48 (13.99%) Kubernetes
2 22 (6.41%) Terraform
3 6 (1.75%) HP ALM
3 6 (1.75%) HP Fortify
3 6 (1.75%) WebInspect
4 1 (0.29%) Hadoop YARN
Vendors
1 51 (14.87%) Adobe
2 45 (13.12%) Google
3 37 (10.79%) BT
4 27 (7.87%) Microsoft
5 22 (6.41%) Apple
6 14 (4.08%) PagerDuty
7 12 (3.50%) Oracle
8 10 (2.92%) Instagram
9 7 (2.04%) YouTube
10 6 (1.75%) ArcSight
10 6 (1.75%) Black Duck
10 6 (1.75%) HP
10 6 (1.75%) Marketo
10 6 (1.75%) Micro Focus
10 6 (1.75%) Qualys
10 6 (1.75%) Sonatype
10 6 (1.75%) Splunk
10 6 (1.75%) Tripwire
11 5 (1.46%) Twitter
12 4 (1.17%) Atlassian