Digital Media Job Trends

Digital Media
UK

The table below looks at the prevalence of the term Digital Media in permanent job vacancies. Included is a benchmarking guide to the salaries offered in vacancies that cited Digital Media over the 6 months leading up to 7 December 2025, comparing them to the same period in the previous two years.

6 months to
7 Dec 2025
Same period 2024 Same period 2023
Rank 537 442 658
Rank change year-on-year -95 +216 +198
Permanent jobs citing Digital Media 117 324 52
As % of all permanent jobs in the UK 0.21% 0.52% 0.10%
As % of the Miscellaneous category 0.58% 1.48% 0.27%
Number of salaries quoted 90 39 47
10th Percentile £31,375 £32,500 £21,426
25th Percentile £38,000 £42,500 £28,290
Median annual salary (50th Percentile) £43,250 £55,000 £47,500
Median % change year-on-year -21.36% +15.79% -15.56%
75th Percentile £61,250 £82,500 £74,406
90th Percentile £80,500 £90,300 £77,500
UK excluding London median annual salary £39,000 £55,000 £35,000
% change year-on-year -29.09% +57.14% -22.22%

All Generic Skills
UK

Digital Media falls under the General and Transferable Skills category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring generic IT skills.

Permanent vacancies with a requirement for generic IT skills 20,104 21,861 19,259
As % of all permanent jobs advertised in the UK 35.65% 35.19% 38.16%
Number of salaries quoted 10,526 10,793 14,491
10th Percentile £27,750 £33,750 £33,210
25th Percentile £36,250 £45,000 £45,000
Median annual salary (50th Percentile) £53,877 £60,000 £62,500
Median % change year-on-year -10.21% -4.00% -0.33%
75th Percentile £77,500 £82,750 £84,056
90th Percentile £100,000 £110,000 £107,500
UK excluding London median annual salary £45,000 £54,000 £55,000
% change year-on-year -16.67% -1.82% -

Digital Media
Job Vacancy Trend

Historical trend showing the proportion of permanent IT job postings citing Digital Media relative to all permanent IT jobs advertised.

Digital Media job vacancy trend in the UK

Digital Media
Salary Trend

Salary distribution trend for jobs in the UK citing Digital Media.

Salary distribution trend for jobs in the UK citing Digital Media

Digital Media
Salary Histogram

Salary distribution for jobs citing Digital Media over the 6 months to 7 December 2025.

Salary histogram for Digital Media in the UK

Digital Media
Top 14 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Digital Media within the UK over the 6 months to 7 December 2025. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
England -98 99 £41,250 -25.00% 56
UK excluding London -20 70 £39,000 -29.09% 44
Work from Home -124 36 £57,500 +9.52% 28
London -31 35 £44,000 -16.19% 24
South East -47 25 £37,500 +15.38% 16
Midlands +47 18 £39,000 +48.85% 5
West Midlands +46 18 £39,000 +48.85% 2
East of England -11 15 £42,500 -46.03% 1
Scotland +8 5 £57,500 -
North of England +28 3 £57,500 -6.50% 18
Wales +4 2 £85,000 +70.00% 1
South West - 2 £31,500 - 3
North East - 2 £57,500 - 4
North West +43 1 £62,500 +51.57% 11

Digital Media
Co-Occurring Skills & Capabilities by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 7 (5.98%) WordPress
2 4 (3.42%) CMS
2 4 (3.42%) SharePoint
3 3 (2.56%) Confluence
4 1 (0.85%) Umbraco
Applications
1 20 (17.09%) Microsoft Excel
2 14 (11.97%) Microsoft PowerPoint
3 6 (5.13%) Adobe Creative Suite
4 5 (4.27%) Adobe After Effects
4 5 (4.27%) Adobe Premiere
5 4 (3.42%) Adobe Illustrator
5 4 (3.42%) Photoshop
6 2 (1.71%) Sketch
7 1 (0.85%) InDesign
Cloud Services
1 7 (5.98%) Azure
2 6 (5.13%) Power Automate
3 5 (4.27%) Google Ads
3 5 (4.27%) SaaS
4 4 (3.42%) Canva
4 4 (3.42%) Google Analytics
4 4 (3.42%) Microsoft 365
5 3 (2.56%) Adobe Creative Cloud
5 3 (2.56%) AWS
5 3 (2.56%) Azure DevOps
6 2 (1.71%) Dynamics 365
6 2 (1.71%) Facebook Ads
6 2 (1.71%) Figma
6 2 (1.71%) GCP
6 2 (1.71%) Microsoft Copilot
Communications & Networking
1 4 (3.42%) Unified Communications
2 2 (1.71%) DNS
2 2 (1.71%) SSL
3 1 (0.85%) 3G
3 1 (0.85%) 4G
3 1 (0.85%) ADSL
3 1 (0.85%) BGP
3 1 (0.85%) Firewall
3 1 (0.85%) IPsec
3 1 (0.85%) MPLS
3 1 (0.85%) OSPF
3 1 (0.85%) TCP/IP
3 1 (0.85%) VDSL
3 1 (0.85%) VLAN
3 1 (0.85%) VPN
Database & Business Intelligence
1 4 (3.42%) Looker
2 2 (1.71%) Tableau
General
1 71 (60.68%) Social Skills
2 39 (33.33%) Marketing
3 28 (23.93%) Advertising
4 24 (20.51%) Analytical Skills
5 14 (11.97%) Presentation Skills
6 12 (10.26%) Finance
7 9 (7.69%) Retail
8 8 (6.84%) Inclusion and Diversity
9 5 (4.27%) Legal
9 5 (4.27%) Multimedia
9 5 (4.27%) Organisational Skills
10 3 (2.56%) Documentation Skills
10 3 (2.56%) Publishing
11 2 (1.71%) Brand Awareness
11 2 (1.71%) French Language
11 2 (1.71%) Games
11 2 (1.71%) Law
12 1 (0.85%) Manufacturing
12 1 (0.85%) Military
12 1 (0.85%) Public Speaking
Job Titles
1 15 (12.82%) Account Manager
2 14 (11.97%) Web Manager
3 11 (9.40%) Audio Visual Engineer
4 7 (5.98%) Field Engineer
4 7 (5.98%) Field Service Engineer
5 6 (5.13%) Senior
6 5 (4.27%) Analyst
6 5 (4.27%) Coordinator
6 5 (4.27%) Project Manager
6 5 (4.27%) Software Manager
7 4 (3.42%) IT Manager
7 4 (3.42%) IT Project Manager
7 4 (3.42%) Support Engineer
7 4 (3.42%) Unified Communications Manager
8 3 (2.56%) Business Manager
8 3 (2.56%) Digital Analyst
8 3 (2.56%) Digital Business Analyst
8 3 (2.56%) Digital Executive
8 3 (2.56%) IT Analyst
8 3 (2.56%) Technical Support
Libraries, Frameworks & Software Standards
1 7 (5.98%) HTML
2 4 (3.42%) CSS
2 4 (3.42%) Web Services
3 1 (0.85%) PyTorch
3 1 (0.85%) XGBoost
Miscellaneous
1 35 (29.91%) Social Media
2 14 (11.97%) Driving Licence
3 7 (5.98%) Digital Signage
3 7 (5.98%) Home Automation
3 7 (5.98%) Smart Home
4 6 (5.13%) Motion Graphics
5 5 (4.27%) Embedded Systems
5 5 (4.27%) Management Information System
5 5 (4.27%) Self-Motivation
6 4 (3.42%) Onboarding
7 3 (2.56%) Analytical Mindset
7 3 (2.56%) Animation
7 3 (2.56%) Video Editing
8 2 (1.71%) Blog
8 2 (1.71%) Credit Risk
8 2 (1.71%) Digital TV
8 2 (1.71%) Graphic Design
8 2 (1.71%) Marketing Technology
8 2 (1.71%) Mobile App
9 1 (0.85%) New Media
Operating Systems
1 26 (22.22%) Windows
2 1 (0.85%) Linux
2 1 (0.85%) Unix
2 1 (0.85%) Windows 10
2 1 (0.85%) Windows 7
Processes & Methodologies
1 22 (18.80%) Pedagogy
1 22 (18.80%) Problem-Solving
2 21 (17.95%) Decision-Making
3 17 (14.53%) Data Analysis
4 16 (13.68%) Business Intelligence
5 15 (12.82%) Strategic Planning
6 14 (11.97%) Statistics
7 13 (11.11%) Analytics
8 12 (10.26%) Project Management
9 11 (9.40%) Storytelling
10 10 (8.55%) Agile
10 10 (8.55%) Business Analysis
10 10 (8.55%) Digital Marketing
11 9 (7.69%) AI
12 8 (6.84%) Roadmaps
12 8 (6.84%) User Experience
13 7 (5.98%) Actionable Insight
13 7 (5.98%) Business Case
13 7 (5.98%) Content Management
14 6 (5.13%) Software Engineering
Programming Languages
1 6 (5.13%) JavaScript
2 5 (4.27%) Python
3 4 (3.42%) SQL
4 1 (0.85%) PHP
Qualifications
1 25 (21.37%) DBS Check
2 6 (5.13%) Degree
3 3 (2.56%) ACCA
4 2 (1.71%) CEH
4 2 (1.71%) CISM
4 2 (1.71%) CISSP
5 1 (0.85%) CCNA
5 1 (0.85%) Cisco Certification
5 1 (0.85%) Network+ Certification
Quality Assurance & Compliance
1 8 (6.84%) GDPR
2 3 (2.56%) Accessibility
2 3 (2.56%) Data Quality
2 3 (2.56%) GAAP
2 3 (2.56%) IFRS
3 2 (1.71%) ISO/IEC 27001
3 2 (1.71%) NIST
3 2 (1.71%) QA
3 2 (1.71%) SOC 2
4 1 (0.85%) California Consumer Privacy Act
4 1 (0.85%) PERC
Vendors
1 28 (23.93%) Microsoft
2 11 (9.40%) Adobe
3 9 (7.69%) Google
4 8 (6.84%) Cisco
4 8 (6.84%) TikTok
5 7 (5.98%) Facebook
6 6 (5.13%) YouTube
7 4 (3.42%) Civica
7 4 (3.42%) Instagram
8 3 (2.56%) Hotjar
8 3 (2.56%) Pinterest
9 2 (1.71%) Apple
9 2 (1.71%) Hootsuite
9 2 (1.71%) Salesforce
10 1 (0.85%) Arista
10 1 (0.85%) Dell
10 1 (0.85%) HP
10 1 (0.85%) Juniper
10 1 (0.85%) Marin
10 1 (0.85%) Snapchat