Digital Media Job Trends

Digital Media
UK

The table below looks at the prevalence of the term Digital Media in permanent job vacancies. Included is a benchmarking guide to the salaries offered in vacancies that cited Digital Media over the 6 months leading up to 17 January 2026, comparing them to the same period in the previous two years.

6 months to
17 Jan 2026
Same period 2025 Same period 2024
Rank 542 392 674
Rank change year-on-year -150 +282 +246
Permanent jobs citing Digital Media 113 343 66
As % of all permanent jobs in the UK 0.19% 0.64% 0.11%
As % of the Miscellaneous category 0.55% 1.73% 0.31%
Number of salaries quoted 91 34 52
10th Percentile £31,250 £33,937 £21,426
25th Percentile £38,000 £46,375 £28,290
Median annual salary (50th Percentile) £39,000 £58,250 £37,500
Median % change year-on-year -33.05% +55.33% -23.08%
75th Percentile £55,625 £82,500 £65,625
90th Percentile £85,000 £92,300 £75,000
UK excluding London median annual salary £39,000 £61,500 £33,250
% change year-on-year -36.59% +84.96% -38.14%

All Generic Skills
UK

Digital Media falls under the General and Transferable Skills category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring generic IT skills.

Permanent vacancies with a requirement for generic IT skills 20,714 19,813 21,545
As % of all permanent jobs advertised in the UK 33.98% 37.14% 36.45%
Number of salaries quoted 10,389 9,275 15,708
10th Percentile £28,000 £33,750 £31,250
25th Percentile £36,250 £46,000 £42,500
Median annual salary (50th Percentile) £55,000 £60,000 £60,000
Median % change year-on-year -8.33% - -7.69%
75th Percentile £77,500 £83,750 £82,000
90th Percentile £100,000 £110,000 £103,750
UK excluding London median annual salary £47,500 £55,000 £52,500
% change year-on-year -13.64% +4.76% -4.55%

Digital Media
Job Vacancy Trend

Historical trend showing the proportion of permanent IT job postings citing Digital Media relative to all permanent IT jobs advertised.

Digital Media job vacancy trend in the UK

Digital Media
Salary Trend

Salary distribution trend for jobs in the UK citing Digital Media.

Salary distribution trend for jobs in the UK citing Digital Media

Digital Media
Salary Histogram

Salary distribution for jobs citing Digital Media over the 6 months to 17 January 2026.

Salary histogram for Digital Media in the UK

Digital Media
Top 14 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Digital Media within the UK over the 6 months to 17 January 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
England -148 99 £39,000 -36.59% 72
UK excluding London -57 76 £39,000 -36.59% 54
West Midlands +58 31 £39,000 +48.85% 3
Midlands +46 31 £39,000 +48.85% 4
London -75 29 £43,250 -19.53% 29
Work from Home -144 27 £50,000 -4.76% 41
South East -65 20 £37,500 +15.38% 28
East of England -15 15 £42,500 -46.03% 7
Wales +7 4 £85,000 +70.00% 2
North of England +12 3 £57,500 -6.50% 8
Scotland +7 2 £57,500 - 1
North East - 2 £57,500 - 1
North West +19 1 £62,500 +51.57% 6
South West - 1 £31,500 - 5

Digital Media
Co-Occurring Skills & Capabilities by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 7 (6.19%) WordPress
2 6 (5.31%) CMS
3 4 (3.54%) SharePoint
4 3 (2.65%) Confluence
5 1 (0.88%) Drupal
5 1 (0.88%) Umbraco
Applications
1 9 (7.96%) Microsoft Excel
2 8 (7.08%) Microsoft PowerPoint
3 5 (4.42%) Adobe Creative Suite
3 5 (4.42%) Adobe Illustrator
4 3 (2.65%) Adobe After Effects
4 3 (2.65%) Adobe Premiere
5 2 (1.77%) InDesign
5 2 (1.77%) Photoshop
6 1 (0.88%) Sketch
Business Applications
1 1 (0.88%) Salesforce CRM
Cloud Services
1 8 (7.08%) Azure
2 7 (6.19%) SaaS
3 6 (5.31%) Microsoft 365
4 5 (4.42%) AWS
4 5 (4.42%) Google Ads
4 5 (4.42%) Power Automate
5 4 (3.54%) Adobe Creative Cloud
5 4 (3.54%) GCP
5 4 (3.54%) Google Analytics
6 3 (2.65%) Azure DevOps
6 3 (2.65%) Canva
7 1 (0.88%) Dynamics 365
7 1 (0.88%) Figma
7 1 (0.88%) Google Data Studio
7 1 (0.88%) Google Tag Manager
7 1 (0.88%) Microsoft Copilot
Communications & Networking
1 4 (3.54%) DNS
1 4 (3.54%) SSL
1 4 (3.54%) Unified Communications
2 2 (1.77%) 3G
2 2 (1.77%) 4G
2 2 (1.77%) ADSL
2 2 (1.77%) VDSL
3 1 (0.88%) BGP
3 1 (0.88%) Firewall
3 1 (0.88%) IPsec
3 1 (0.88%) MPLS
3 1 (0.88%) OSPF
3 1 (0.88%) TCP/IP
3 1 (0.88%) VLAN
3 1 (0.88%) VPN
Database & Business Intelligence
1 1 (0.88%) Looker
General
1 76 (67.26%) Social Skills
2 26 (23.01%) Marketing
3 21 (18.58%) Advertising
4 15 (13.27%) Analytical Skills
5 10 (8.85%) Presentation Skills
6 5 (4.42%) Multimedia
6 5 (4.42%) Retail
7 4 (3.54%) French Language
7 4 (3.54%) Legal
7 4 (3.54%) Organisational Skills
8 3 (2.65%) Documentation Skills
8 3 (2.65%) Inclusion and Diversity
8 3 (2.65%) Publishing
9 2 (1.77%) Brand Awareness
9 2 (1.77%) Games
10 1 (0.88%) Finance
10 1 (0.88%) Manufacturing
10 1 (0.88%) Telecoms
Job Titles
1 10 (8.85%) Account Manager
1 10 (8.85%) Audio Visual Engineer
2 8 (7.08%) Web Manager
3 6 (5.31%) Field Engineer
3 6 (5.31%) Field Service Engineer
4 5 (4.42%) Coordinator
4 5 (4.42%) Software Manager
4 5 (4.42%) Support Technician
5 4 (3.54%) Digital Executive
5 4 (3.54%) Head of Cybersecurity
5 4 (3.54%) Head of IT
5 4 (3.54%) IT Manager
5 4 (3.54%) IT Project Manager
5 4 (3.54%) Network Support
5 4 (3.54%) Project Manager
5 4 (3.54%) Support Engineer
5 4 (3.54%) Unified Communications Manager
6 3 (2.65%) Business IT Analyst
6 3 (2.65%) Network Technician
6 3 (2.65%) Technical Engineer
Libraries, Frameworks & Software Standards
1 8 (7.08%) HTML
2 4 (3.54%) CSS
2 4 (3.54%) Web Services
3 1 (0.88%) PyTorch
3 1 (0.88%) XGBoost
Miscellaneous
1 44 (38.94%) Social Media
2 16 (14.16%) Driving Licence
3 10 (8.85%) Digital Signage
4 7 (6.19%) Onboarding
5 6 (5.31%) Home Automation
5 6 (5.31%) Self-Motivation
5 6 (5.31%) Smart Home
6 5 (4.42%) Embedded Systems
7 4 (3.54%) Management Information System
8 3 (2.65%) Animation
8 3 (2.65%) Motion Graphics
9 2 (1.77%) Blog
9 2 (1.77%) Credit Risk
9 2 (1.77%) Mobile App
10 1 (0.88%) Algorithms
10 1 (0.88%) Data Centre
10 1 (0.88%) e-Learning
10 1 (0.88%) Learning Management System
10 1 (0.88%) Mobile Games
10 1 (0.88%) Podcast
Operating Systems
1 41 (36.28%) Windows
2 2 (1.77%) Windows 10
2 2 (1.77%) Windows 7
3 1 (0.88%) Linux
3 1 (0.88%) Unix
Processes & Methodologies
1 34 (30.09%) Pedagogy
2 22 (19.47%) Problem-Solving
3 16 (14.16%) Decision-Making
4 14 (12.39%) Analytics
5 10 (8.85%) Roadmaps
6 9 (7.96%) Data Analysis
7 8 (7.08%) Business Analysis
7 8 (7.08%) Business Intelligence
7 8 (7.08%) Content Management
7 8 (7.08%) CRM
7 8 (7.08%) Cybersecurity
7 8 (7.08%) Project Management
7 8 (7.08%) Statistics
7 8 (7.08%) Strategic Planning
8 7 (6.19%) Agile
8 7 (6.19%) B2B
8 7 (6.19%) Storytelling
9 6 (5.31%) Asset Management
9 6 (5.31%) Computer Science
9 6 (5.31%) Digital Marketing
Programming Languages
1 5 (4.42%) JavaScript
2 2 (1.77%) Python
3 1 (0.88%) PHP
3 1 (0.88%) SQL
Qualifications
1 37 (32.74%) DBS Check
2 9 (7.96%) Degree
3 4 (3.54%) CEH
3 4 (3.54%) CISM
3 4 (3.54%) CISSP
4 1 (0.88%) CCNA
4 1 (0.88%) Cisco Certification
4 1 (0.88%) Network+ Certification
Quality Assurance & Compliance
1 9 (7.96%) GDPR
2 4 (3.54%) ISO/IEC 27001
2 4 (3.54%) NIST
2 4 (3.54%) SOC 2
3 3 (2.65%) Accessibility
4 1 (0.88%) Data Quality
4 1 (0.88%) QA
Vendors
1 19 (16.81%) Microsoft
2 10 (8.85%) Adobe
3 7 (6.19%) Cisco
3 7 (6.19%) Google
4 6 (5.31%) YouTube
5 4 (3.54%) Civica
5 4 (3.54%) Facebook
5 4 (3.54%) Salesforce
5 4 (3.54%) TikTok
6 3 (2.65%) Instagram
7 2 (1.77%) Apple
7 2 (1.77%) Hootsuite
7 2 (1.77%) Hotjar
8 1 (0.88%) Arista
8 1 (0.88%) Fortinet
8 1 (0.88%) Marin
8 1 (0.88%) Palo Alto
8 1 (0.88%) PayPal
8 1 (0.88%) Snapchat
8 1 (0.88%) TippingPoint