Head of Marketing
- Location
- Worcester, England, United Kingdom
developing and implementing a Group Marketing Strategy that is aligned to the Group Sales Strategy and to Open GI's transformation into a SaaS software provider. This strategy should ensure Open GI’s strategic messaging and overall proposition are communicated effectively. Product marketing is at the heart of this role. … product and lifecycle messaging that drives activation, adoption and retention. 5. Marketing Performance & Insight Establish and maintain a marketing measurement framework built on SaaS metrics, including pipeline coverage, MQL‐to‐SQL conversion, CAC payback, ARR growth, net revenue retention and product activation and adoption. Monitor performance across demand generation, customer ...