The table below looks at the statistics for knowledge and experience of Omniture products and/or services in IT contracts advertised across the UK. Included is a guide to the average contractor rates offered in IT contracts that have cited Omniture over the 3 months to 5 February 2016 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

The figures below represent the IT contractor job market in general and are NOT representative of contractor rates within Omniture, Inc.

Location
3 months to
5 Feb 2016
Same period 2015 Same period 2014
Omniture
Rank 588 572 548
Rank change year-on-year
-16 -24
Contract jobs citing Omniture 31 29 31
As % of all contract IT jobs located in the UK 0.060% 0.057% 0.064%
As % of the Vendors category 0.14% 0.13% 0.14%
Number of daily rates quoted 27 13 17
Average daily rate £375 £350 £375
Average daily rate % change year-on-year
+7.14% -6.66%
90% offered a daily rate of more than £234 £278 £265
10% offered a daily rate of more than £431 £544 £463
UK excluding London average daily rate £325 £363 £375
% change year-on-year
-10.34% -3.33%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate - - -

The following table is for comparison with the above and provides statistics for the entire Vendors category in contract jobs advertised across the UK.

Vendors Category
UK
Contract IT job ads with a match in the
Vendors category
22182 23145 22099
As % of all contract IT jobs located in the UK 43.13% 45.68% 45.50%
Number of daily rates quoted 13227 13479 12168
Average daily rate £400 £400 £388
Average daily rate % change year-on-year
- +3.22%
90% offered a daily rate of more than £230 £225 £220
10% offered a daily rate of more than £560 £550 £550
UK excluding London average daily rate £375 £375 £350
% change year-on-year
- +7.14%
Number of hourly rates quoted 875 970 963
Average hourly rate £22.50 £17.50 £17.00
Average hourly rate % change year-on-year
+28.57% +2.94%
90% offered a hourly rate of more than £11.50 £11.50 £11.00
10% offered a hourly rate of more than £54.29 £40.00 £40.00
UK excluding London average hourly rate £22.50 £17.00 £16.50
% change year-on-year
+32.35% +3.03%

Omniture
Jobs Demand Trend

This chart provides the 3-month moving total of IT contractor jobs citing Omniture within the UK as a proportion of the total demand within the Vendors category.

Omniture Jobs Demand Trend in the UK

Omniture
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Omniture within the UK.

Omniture Daily Rate Trend in the UK

Omniture
Daily Rate Histogram

This chart provides a histogram of daily rates quoted in contract IT jobs citing Omniture within the UK over the 3 months to 5 February 2016.

Omniture Daily Rate Histogram in the UK

Omniture
Hourly Rate Trend

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Omniture within the UK.

Omniture Hourly Rate Trend in the UK

Omniture
Top 15 Contract Locations

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Omniture within the UK over the 3 months to 5 February 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +3 31 £375 +7.14% 19
London -3 20 £375 +15.38% 11
Yorkshire - 6 £325 - 1
Leeds - 6 £325 - 1
West Yorkshire - 6 £325 - 1
Bromley - 4 £375 -
South East -3 3 £413 +10.00% 5
Surrey -3 2 £400 -30.43% 3
Buckinghamshire +13 1 £425 +21.42%
South West +1 1 £325 -7.14%
West Midlands - 1 £300 -
Bristol - 1 £325 -
Coventry - 1 £300 -
Milton Keynes - 1 £425 -
Weybridge - 1 - -

Omniture
Top 30 Related IT Skills

For the 6 months to 5 February 2016, IT contractor jobs within the UK citing Omniture also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Omniture.

1 45 (91.84%) Analytics
2 32 (65.31%) Google
2 32 (65.31%) Google Analytics
3 29 (59.18%) Adobe
4 28 (57.14%) Adobe Analytics
5 25 (51.02%) SQL
6 23 (46.94%) Web Analytics
7 13 (26.53%) E-Commerce
8 12 (24.49%) Marketing
9 10 (20.41%) Analytical Skills
9 10 (20.41%) Tag Management
10 9 (18.37%) Data Analysis
10 9 (18.37%) WebTrends
11 8 (16.33%) Visualisation
12 7 (14.29%) JavaScript
12 7 (14.29%) Agile Software Development
12 7 (14.29%) Digital Marketing
13 6 (12.24%) Degree
13 6 (12.24%) HTML
13 6 (12.24%) Finance
14 5 (10.20%) Data Visualisation
14 5 (10.20%) Telecoms
14 5 (10.20%) CSS
14 5 (10.20%) Retail
14 5 (10.20%) Spotfire
15 4 (8.16%) Pay per click
15 4 (8.16%) SEO
15 4 (8.16%) Internet
15 4 (8.16%) Continuous Improvement
15 4 (8.16%) Social Media

Omniture
Top Related IT Skills by Category

For the 6 months to 5 February 2016, IT contractor jobs within the UK citing Omniture also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Omniture. Up to 20 skills are shown per category.

Application Platforms
1 2 (4.08%) SAS
2 1 (2.04%) Apache Solr
2 1 (2.04%) CMS
2 1 (2.04%) Drupal
2 1 (2.04%) WebSphere
Applications
1 3 (6.12%) MS Excel
2 2 (4.08%) MS PowerPoint
3 1 (2.04%) MS Office
3 1 (2.04%) MS Visio
Business Applications
1 9 (18.37%) WebTrends
2 2 (4.08%) SAP Oil and Gas
Cloud Services
1 32 (65.31%) Google Analytics
2 28 (57.14%) Adobe Analytics
3 3 (6.12%) AdWords
4 2 (4.08%) Google Tag Manager
5 1 (2.04%) Amazon AWS
5 1 (2.04%) GitHub
5 1 (2.04%) Pure360
5 1 (2.04%) Responsys
5 1 (2.04%) SaaS
Communications & Networking
1 4 (8.16%) Internet
Database & Business Intelligence
1 5 (10.20%) Spotfire
2 3 (6.12%) SQL Server Integration Services
3 2 (4.08%) Big Data
3 2 (4.08%) BusinessObjects
3 2 (4.08%) BusinessObjects Web Intelligence
3 2 (4.08%) DB2
3 2 (4.08%) Hadoop
3 2 (4.08%) QlikView
3 2 (4.08%) SQL Server Reporting Services
4 1 (2.04%) Data Warehouse
4 1 (2.04%) MySQL
4 1 (2.04%) Relational Database
4 1 (2.04%) SQL Server
Development Applications
1 1 (2.04%) Ant
1 1 (2.04%) Axure RP
1 1 (2.04%) Git (software)
1 1 (2.04%) JIRA
General
1 12 (24.49%) Marketing
2 6 (12.24%) Finance
3 5 (10.20%) Retail
3 5 (10.20%) Telecoms
4 3 (6.12%) Danish Language
4 3 (6.12%) Manufacturing
5 2 (4.08%) Banking
5 2 (4.08%) Electronics
5 2 (4.08%) Legal
6 1 (2.04%) Korean Language
6 1 (2.04%) Publishing
Job Titles
1 24 (48.98%) Analyst
2 14 (28.57%) Web Analyst
3 9 (18.37%) Developer
4 6 (12.24%) Senior Analyst
4 6 (12.24%) Senior Web Analyst
4 6 (12.24%) SQL Analyst
5 5 (10.20%) Consultant
5 5 (10.20%) Excel Analyst
6 4 (8.16%) Digital Analyst
6 4 (8.16%) Product Analyst
7 3 (6.12%) Data Analyst
7 3 (6.12%) Report Developer
7 3 (6.12%) Spotfire Developer
7 3 (6.12%) Web Analytics Analyst
7 3 (6.12%) Web Analytics Consultant
7 3 (6.12%) Web Consultant
7 3 (6.12%) Web Manager
8 2 (4.08%) Architect
8 2 (4.08%) Search Manager
8 2 (4.08%) Web Analytics Manager
Libraries, Frameworks & Software Standards
1 6 (12.24%) HTML
2 5 (10.20%) CSS
3 3 (6.12%) Ajax
3 3 (6.12%) D3.js
3 3 (6.12%) HTML5
3 3 (6.12%) jQuery
4 2 (4.08%) JSON
4 2 (4.08%) Sass
4 2 (4.08%) Web Services
4 2 (4.08%) XML
5 1 (2.04%) Backbone.js
5 1 (2.04%) CSS3
5 1 (2.04%) Drush
5 1 (2.04%) J2EE
5 1 (2.04%) JSP
5 1 (2.04%) LAMP
5 1 (2.04%) LESS
5 1 (2.04%) RESTful
5 1 (2.04%) XHTML
Miscellaneous
1 10 (20.41%) Analytical Skills
2 8 (16.33%) Visualisation
3 4 (8.16%) Social Media
3 4 (8.16%) User Experience
4 3 (6.12%) Copywriting
4 3 (6.12%) Digital Media
4 3 (6.12%) Mobile App
5 2 (4.08%) Ergonomics
6 1 (2.04%) Computer Science
6 1 (2.04%) Data Extraction
6 1 (2.04%) Internet of Things
6 1 (2.04%) W3C
6 1 (2.04%) Web 2.0
Operating Systems
1 2 (4.08%) Android
1 2 (4.08%) Apple iOS
1 2 (4.08%) Unix
2 1 (2.04%) Linux
2 1 (2.04%) Solaris
2 1 (2.04%) Windows
Processes & Methodologies
1 45 (91.84%) Analytics
2 23 (46.94%) Web Analytics
3 13 (26.53%) E-Commerce
4 10 (20.41%) Tag Management
5 9 (18.37%) Data Analysis
6 7 (14.29%) Agile Software Development
6 7 (14.29%) Digital Marketing
7 5 (10.20%) Data Visualisation
8 4 (8.16%) Continuous Improvement
8 4 (8.16%) Pay per click
8 4 (8.16%) SEO
9 3 (6.12%) Business Intelligence
9 3 (6.12%) Campaign Management
9 3 (6.12%) CRM
9 3 (6.12%) Product Marketing
10 2 (4.08%) Change Control
10 2 (4.08%) Data Analytics
10 2 (4.08%) Data Management
10 2 (4.08%) Time Management
10 2 (4.08%) User Acceptance Testing
Programming Languages
1 25 (51.02%) SQL
2 7 (14.29%) JavaScript
3 2 (4.08%) Java
3 2 (4.08%) Python
3 2 (4.08%) VB
4 1 (2.04%) PHP
4 1 (2.04%) R
4 1 (2.04%) T-SQL
4 1 (2.04%) VBA
Qualifications
1 6 (12.24%) Degree
Quality Assurance & Compliance
1 3 (6.12%) QA
System Software
1 1 (2.04%) Varnish
Vendors
1 32 (65.31%) Google
2 29 (59.18%) Adobe
3 3 (6.12%) Microsoft
3 3 (6.12%) Yahoo!
4 2 (4.08%) IBM
4 2 (4.08%) MicroStrategy
4 2 (4.08%) Oracle
4 2 (4.08%) SAP
4 2 (4.08%) Tableau
5 1 (2.04%) Coremetrics
5 1 (2.04%) Dynatrace
5 1 (2.04%) FatWire
5 1 (2.04%) New Relic
5 1 (2.04%) Sysomos
5 1 (2.04%) Tealeaf
5 1 (2.04%) Twitter
5 1 (2.04%) Zend
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