The table below looks at the statistics for knowledge and experience of Omniture products and/or services in IT contracts advertised across the UK. Included is a guide to the average contractor rates offered in IT contracts that have cited Omniture over the 3 months to 29 January 2015 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

The figures below represent the IT contractor job market in general and are NOT representative of contractor rates within Omniture, Inc.

Location
3 months to
29 Jan 2015
Same period 2014 Same period 2013
Omniture
Rank 540 527 462
Rank change year-on-year
-13 -65
Contract jobs citing Omniture 31 32 69
As % of all contract IT jobs located in the UK 0.062% 0.066% 0.15%
As % of the Vendors category 0.14% 0.14% 0.32%
Number of daily rates quoted 16 18 38
Average daily rate
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of your Daily Rate
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£325 £344 £319
Average daily rate % change year-on-year
-5.45% +7.84%
90% offered a daily rate of more than £281 £244 £214
10% offered a daily rate of more than £525 £456 £478
UK excluding London average daily rate £350 £356 £319
% change year-on-year
-1.75% +11.76%
Number of hourly rates quoted 0 0 1
Average hourly rate - - £30.00
UK excluding London average hourly rate - - £30.00

The following table is for comparison with the above and provides statistics for the entire Vendors category in contract jobs advertised across the UK.

Vendors Category
UK
Contract IT job ads with a match in the
Vendors category
22941 22351 21486
As % of all contract IT jobs located in the UK 45.79% 45.76% 47.31%
Number of daily rates quoted 13405 12390 11237
Average daily rate £400 £390 £375
Average daily rate % change year-on-year
+2.56% +4.00%
90% offered a daily rate of more than £225 £220 £225
10% offered a daily rate of more than £550 £550 £550
UK excluding London average daily rate £375 £350 £350
% change year-on-year
+7.14% -
Number of hourly rates quoted 996 968 1337
Average hourly rate £17.50 £17.00 £19.00
Average hourly rate % change year-on-year
+2.94% -10.52%
90% offered a hourly rate of more than £11.35 £11.00 £10.50
10% offered a hourly rate of more than £39.50 £39.31 £40.00
UK excluding London average hourly rate £17.00 £16.50 £19.00
% change year-on-year
+3.03% -13.15%

Omniture
Jobs Demand Trend

This chart provides the 3-month moving total of IT contractor jobs citing Omniture within the UK as a proportion of the total demand within the Vendors category.

Omniture Jobs Demand Trend in the UK

Omniture
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Omniture within the UK.

Omniture Daily Rate Trend in the UK

Omniture
Daily Rate Histogram

This chart provides a histogram of daily rates quoted in contract IT jobs citing Omniture within the UK over the 3 months to 29 January 2015.

Omniture Daily Rate Histogram in the UK

Omniture
Hourly Rate Trend

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Omniture within the UK.

Omniture Hourly Rate Trend in the UK

Omniture
Top 18 Contract Locations

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Omniture within the UK over the 3 months to 29 January 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -20 30 £325 -5.45% 18
London +14 17 £290 -7.20% 14
South East -10 10 £350 -16.66% 1
East Sussex - 6 - -
City of London +11 3 £425 +33.33% 6
South West -16 3 £350 -6.66%
Surrey - 1 £575 -
Sussex - - - - 1
Northamptonshire - - - - 1
Somerset - - - -
Northampton - - - - 1
Uxbridge - - - - 1
Bexhill-On-Sea - - - -
Bristol - - - -
Hounslow - - - -
East Midlands - - - - 1
Canary Wharf - - - -
Hammersmith - - - -

Omniture
Top 30 Related IT Skills

For the 6 months to 29 January 2015, IT contractor jobs within the UK citing Omniture also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Omniture.

1 58 (87.88%) Analytics
2 43 (65.15%) Google
2 43 (65.15%) Google Analytics
3 42 (63.64%) Marketing
4 34 (51.52%) Web Analytics
5 19 (28.79%) WebTrends
6 18 (27.27%) Adobe
6 18 (27.27%) E-Commerce
7 14 (21.21%) Social Media
7 14 (21.21%) SiteCatalyst
8 11 (16.67%) Retail
9 10 (15.15%) CMS
9 10 (15.15%) JavaScript
9 10 (15.15%) Online Marketing
10 9 (13.64%) SQL
10 9 (13.64%) Project Management
10 9 (13.64%) Finance
10 9 (13.64%) Digital Marketing
11 8 (12.12%) Content Management
12 6 (9.09%) DoubleClick
12 6 (9.09%) hybris
12 6 (9.09%) Optimost
12 6 (9.09%) Marketing Management
13 5 (7.58%) SEO
13 5 (7.58%) Banking
13 5 (7.58%) Data Warehouse
14 4 (6.06%) SQL Server
14 4 (6.06%) SAS
14 4 (6.06%) Data Analysis
14 4 (6.06%) Multivariate Testing

Omniture
Top Related IT Skills by Category

For the 6 months to 29 January 2015, IT contractor jobs within the UK citing Omniture also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Omniture. Up to 20 skills are shown per category.

Application Platforms
1 10 (15.15%) CMS
2 4 (6.06%) SAS
3 2 (3.03%) Sitecore CMS
4 1 (1.52%) WebSphere
4 1 (1.52%) IIS
Applications
1 2 (3.03%) FastStats
2 1 (1.52%) Photoshop
2 1 (1.52%) MS Excel
Business Applications
1 43 (65.15%) Google Analytics
2 19 (28.79%) WebTrends
3 14 (21.21%) SiteCatalyst
4 6 (9.09%) Optimost
5 2 (3.03%) Radian6
6 1 (1.52%) Magento
6 1 (1.52%) Fredhopper
Communications & Networking
1 2 (3.03%) HTTP
Database & Business Intelligence
1 5 (7.58%) Data Warehouse
2 4 (6.06%) SQL Server
3 3 (4.55%) Data Mining
4 2 (3.03%) Base SAS
5 1 (1.52%) SAS Enterprise Guide
5 1 (1.52%) Hadoop
5 1 (1.52%) Big Data
5 1 (1.52%) DB2
Development Applications
1 1 (1.52%) JIRA
1 1 (1.52%) Git (software)
1 1 (1.52%) ProC
General
1 42 (63.64%) Marketing
2 11 (16.67%) Retail
3 9 (13.64%) Finance
4 5 (7.58%) Banking
5 2 (3.03%) Publishing
6 1 (1.52%) French Language
6 1 (1.52%) Portuguese Language
6 1 (1.52%) Spanish Language
6 1 (1.52%) Legal
6 1 (1.52%) Telecoms
6 1 (1.52%) Pharmaceutical
Job Titles
1 38 (57.58%) Analyst
2 28 (42.42%) Web Analyst
3 7 (10.61%) Data Analyst
4 6 (9.09%) Web Manager
5 5 (7.58%) E-Commerce Manager
6 4 (6.06%) Senior Analyst
6 4 (6.06%) Project Manager
7 3 (4.55%) Senior Web Analyst
7 3 (4.55%) Marketing Analyst
7 3 (4.55%) Marketing Data Analyst
7 3 (4.55%) Business Analyst
7 3 (4.55%) Web Project Manager
7 3 (4.55%) Web Analytics Manager
8 2 (3.03%) Digital Content Designer
8 2 (3.03%) Technical Business Analyst
8 2 (3.03%) Technical Analyst
8 2 (3.03%) Process Analyst
8 2 (3.03%) PMO Manager
8 2 (3.03%) Designer
9 1 (1.52%) Digital Producer
Libraries, Frameworks & Software Standards
1 3 (4.55%) HTML
2 1 (1.52%) JSON
2 1 (1.52%) Apache Flex
2 1 (1.52%) XML
2 1 (1.52%) Flash
2 1 (1.52%) .NET
Miscellaneous
1 14 (21.21%) Social Media
2 3 (4.55%) User Experience
2 3 (4.55%) Analytical Skills
3 2 (3.03%) Data Structures
3 2 (3.03%) Tandem
3 2 (3.03%) Visualisation
3 2 (3.03%) Blog
4 1 (1.52%) Taxonomies
4 1 (1.52%) Statistics
4 1 (1.52%) FMCG
4 1 (1.52%) Open Source
4 1 (1.52%) Streaming Video
4 1 (1.52%) Management Information System
4 1 (1.52%) Economics
Processes & Methodologies
1 58 (87.88%) Analytics
2 34 (51.52%) Web Analytics
3 18 (27.27%) E-Commerce
4 10 (15.15%) Online Marketing
5 9 (13.64%) Project Management
5 9 (13.64%) Digital Marketing
6 8 (12.12%) Content Management
7 6 (9.09%) Marketing Management
8 5 (7.58%) SEO
9 4 (6.06%) Data Analysis
9 4 (6.06%) Multivariate Testing
10 3 (4.55%) Pay per click
10 3 (4.55%) Business Intelligence
10 3 (4.55%) Marketing Analytics
11 2 (3.03%) Social Media Monitoring
11 2 (3.03%) B2B
11 2 (3.03%) B2C
11 2 (3.03%) DRM
11 2 (3.03%) CRM
11 2 (3.03%) Agile Software Development
Programming Languages
1 10 (15.15%) JavaScript
2 9 (13.64%) SQL
3 1 (1.52%) ActionScript 3.0
3 1 (1.52%) PHP
3 1 (1.52%) ActionScript
3 1 (1.52%) BrightScript
3 1 (1.52%) PROC SQL
Qualifications
1 4 (6.06%) Degree
2 3 (4.55%) Security Cleared
3 1 (1.52%) SC Cleared
Quality Assurance & Compliance
1 1 (1.52%) QA
Vendors
1 43 (65.15%) Google
2 18 (27.27%) Adobe
3 6 (9.09%) DoubleClick
3 6 (9.09%) hybris
4 4 (6.06%) Coremetrics
5 3 (4.55%) Maxymiser
5 3 (4.55%) ClickTale
5 3 (4.55%) Salesforce.com
5 3 (4.55%) Marketo
6 2 (3.03%) Sysomos
6 2 (3.03%) Eloqua
6 2 (3.03%) Sitecore
7 1 (1.52%) Unica
7 1 (1.52%) Endeca
7 1 (1.52%) Demandware
7 1 (1.52%) Hitwise
7 1 (1.52%) Tableau
7 1 (1.52%) ATG
7 1 (1.52%) Oracle
7 1 (1.52%) Microsoft
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