The table below looks at the statistics for Social Media Marketing skills in IT jobs advertised for the South East region. Included is a guide to the average salaries offered in IT jobs that have cited Social Media Marketing over the 3 months to 8 February 2016 with a comparison to the same period in the previous 2 years.

Location
3 months to
8 Feb 2016
Same period 2015 Same period 2014
Social Media Marketing
Rank - 458 429
Permanent jobs citing Social Media Marketing 0 9 14
As % of all permanent IT jobs located in the South East - 0.043% 0.070%
As % of the Processes & Methodologies category - 0.051% 0.084%
Number of salaries quoted 0 9 3
Average salary - £45,000 £35,000
Average salary % change year-on-year
- +28.57%
UK excluding London average salary £17,000 £35,000 £30,000
% change year-on-year
-51.42% +16.66%
Social Media Marketing
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the South East region.

Processes & Methodologies Category
South East
Permanent IT job ads with a match in the
Processes & Methodologies category
16479 17559 16710
As % of all permanent IT jobs located in the South East 85.49% 84.10% 83.09%
Number of salaries quoted 13957 14167 13114
Average salary £47,500 £45,000 £45,000
Average salary % change year-on-year
+5.55% -
90% offered a salary of more than £31,500 £30,000 £30,000
10% offered a salary of more than £67,500 £65,000 £67,500
UK excluding London average salary £45,000 £42,500 £42,500
% change year-on-year
+5.88% -

Social Media Marketing
Jobs Demand Trend in the South East

This chart provides a 3-month moving total of permanent IT jobs citing Social Media Marketing across the South East region as a proportion of the total demand within the Processes & Methodologies category.

Social Media Marketing Jobs Demand Trend in the South East

Social Media Marketing
Salary Trend in the South East

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Social Media Marketing across the South East region.

Social Media Marketing Salary Trend in the South East

Social Media Marketing
Top 30 Related IT Skills in the South East

For the 6 months to 8 February 2016, IT jobs across the South East region citing Social Media Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Social Media Marketing.

1 10 (100.00%) Marketing
1 10 (100.00%) Social Media
2 8 (80.00%) Digital Marketing
2 8 (80.00%) SEO
3 7 (70.00%) Pay per click
4 5 (50.00%) Online Marketing
4 5 (50.00%) Analytics
4 5 (50.00%) Content Management
4 5 (50.00%) HTML
5 4 (40.00%) CMS
5 4 (40.00%) Email Marketing
6 3 (30.00%) Advertising
6 3 (30.00%) Campaign Management
6 3 (30.00%) Facebook
6 3 (30.00%) Twitter
6 3 (30.00%) Search Engine Marketing
6 3 (30.00%) Usability Testing
6 3 (30.00%) WordPress
6 3 (30.00%) Magento
7 2 (20.00%) Blog
7 2 (20.00%) Google
7 2 (20.00%) B2B
7 2 (20.00%) B2C
7 2 (20.00%) Photoshop
7 2 (20.00%) Salesforce.com
7 2 (20.00%) Project Management
8 1 (10.00%) Marketing Automation
8 1 (10.00%) Pharmaceutical
8 1 (10.00%) Internet
8 1 (10.00%) Extranet

Social Media Marketing
Top Related IT Skills in the South East by Category

For the 6 months to 8 February 2016, IT jobs across the South East region citing Social Media Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Social Media Marketing. Up to 20 skills are shown per category.

Application Platforms
1 4 (40.00%) CMS
2 3 (30.00%) WordPress
3 1 (10.00%) Drupal
3 1 (10.00%) SharePoint
3 1 (10.00%) Umbraco
Applications
1 2 (20.00%) Photoshop
2 1 (10.00%) Adobe Illustrator
2 1 (10.00%) MS Excel
2 1 (10.00%) MS PowerPoint
2 1 (10.00%) MS Visio
Business Applications
1 3 (30.00%) Magento
2 1 (10.00%) WebTrends
Communications & Networking
1 1 (10.00%) Extranet
1 1 (10.00%) Internet
General
1 10 (100.00%) Marketing
2 3 (30.00%) Advertising
3 1 (10.00%) Brand Awareness
3 1 (10.00%) Games
3 1 (10.00%) Pharmaceutical
3 1 (10.00%) Retail
Job Titles
1 3 (30.00%) Digital Executive
1 3 (30.00%) Digital Marketing Executive
1 3 (30.00%) Digital Marketing Manager
1 3 (30.00%) Marketing Executive
1 3 (30.00%) Marketing Manager
1 3 (30.00%) SEO Executive
2 2 (20.00%) Account Manager
2 2 (20.00%) Digital Account Manager
2 2 (20.00%) Digital Content Manager
2 2 (20.00%) Engagement Manager
2 2 (20.00%) Social Media Manager
3 1 (10.00%) Coordinator
3 1 (10.00%) Marketing Specialist
3 1 (10.00%) Project Manager
3 1 (10.00%) Social Media Specialist
Libraries, Frameworks & Software Standards
1 5 (50.00%) HTML
2 1 (10.00%) CSS
2 1 (10.00%) HTML5
Miscellaneous
1 10 (100.00%) Social Media
2 2 (20.00%) Blog
3 1 (10.00%) Analytical Skills
Operating Systems
1 1 (10.00%) Android
1 1 (10.00%) Apple iOS
Processes & Methodologies
1 8 (80.00%) Digital Marketing
1 8 (80.00%) SEO
2 7 (70.00%) Pay per click
3 5 (50.00%) Analytics
3 5 (50.00%) Content Management
3 5 (50.00%) Online Marketing
4 4 (40.00%) Email Marketing
5 3 (30.00%) Campaign Management
5 3 (30.00%) Search Engine Marketing
5 3 (30.00%) Usability Testing
6 2 (20.00%) B2B
6 2 (20.00%) B2C
6 2 (20.00%) Project Management
7 1 (10.00%) Business Intelligence
7 1 (10.00%) CRM
7 1 (10.00%) E-Commerce
7 1 (10.00%) PRINCE2
7 1 (10.00%) Strategic Management
7 1 (10.00%) Strategic Planning
7 1 (10.00%) Workflow
Qualifications
1 1 (10.00%) Degree
Vendors
1 3 (30.00%) Facebook
1 3 (30.00%) Twitter
2 2 (20.00%) Google
2 2 (20.00%) Salesforce.com
3 1 (10.00%) Marketo
3 1 (10.00%) Sage
3 1 (10.00%) SAP