The table below looks at the statistics for the Marketing Manager role in IT jobs advertised across the UK. Included is a guide to the average salaries offered in IT jobs that have cited Marketing Manager in their job title over the 3 months to 10 February 2016 with a comparison to the same period in the previous 2 years.

Location
3 months to
10 Feb 2016
Same period 2015 Same period 2014
Marketing Manager
Rank 735 663 657
Rank change year-on-year
-72 -6
Permanent jobs requiring a Marketing Manager 201 279 288
As % of all permanent IT jobs located in the UK 0.20% 0.26% 0.27%
As % of the Job Titles category 0.21% 0.27% 0.28%
Number of salaries quoted 151 211 167
Average salary £47,500 £45,000 £42,887
Average salary % change year-on-year
+5.55% +4.92%
90% offered a salary of more than £30,000 £32,500 £30,000
10% offered a salary of more than £72,500 £65,000 £65,750
UK excluding London average salary £40,000 £35,000 £41,000
% change year-on-year
+14.28% -14.63%

The following table is for comparison with the above and provides statistics for the entire Job Titles category in permanent jobs advertised across the UK. Most job vacancies include a discernible job title. As such the figures in the first row provide an indication of the total number of permanent jobs in the overall sample.

Job Titles Category
UK
Permanent IT job ads with a match in the
Job Titles category
97363 102681 101319
As % of all permanent IT jobs located in the UK 96.13% 96.46% 96.26%
Number of salaries quoted 81714 85063 81425
Average salary £45,000 £45,000 £45,000
90% offered a salary of more than £27,500 £26,500 £27,000
10% offered a salary of more than £70,000 £70,000 £70,000
UK excluding London average salary £42,000 £40,000 £40,000
% change year-on-year
+5.00% -

Marketing Manager
Jobs Demand Trend

This chart provides the 3-month moving total of permanent IT jobs citing Marketing Manager in the job title within the UK as a proportion of the total demand within the Job Titles category.

Marketing Manager Jobs Demand Trend in the UK

Marketing Manager
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing Manager within the UK.

Marketing Manager Salary Trend in the UK

Marketing Manager
Salary Histogram

This chart provides a salary histogram for IT jobs citing Marketing Manager over the 3 months to 10 February 2016 within the UK.

Marketing Manager Salary Histogram in the UK

Marketing Manager
Top 30 Job Locations

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Marketing Manager within the UK over the 3 months to 10 February 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -50 194 £47,750 +6.11% 32
London -51 114 £53,000 +17.77% 15
South East +9 47 £43,250 +23.57% 3
Berkshire +13 34 £44,000 +20.54% 1
City of London +48 30 £50,000 +11.11% 3
Reading +18 17 £44,000 +15.78%
Yorkshire +19 16 £30,000 -29.41% 5
Leeds +12 13 £30,000 -17.24% 2
West Yorkshire +4 13 £30,000 -17.24% 3
Maidenhead - 12 £40,000 - 1
Ealing - 8 £80,000 -
North West +11 6 £35,000 - 5
East of England +3 6 £80,000 -4.76% 3
Slough - 5 £65,000 -
Manchester +18 4 £37,500 -27.18% 3
Surrey +3 4 £37,500 +22.95%
Buckinghamshire -7 4 £43,750 +9.37%
Cambridgeshire - 4 £83,750 - 2
Cambridge - 4 £83,750 - 2
North Yorkshire +18 3 £35,000 -22.22% 2
Harrogate +15 3 £35,000 -22.22%
East Midlands +5 3 - -
Corby - 3 - -
Northamptonshire - 3 - -
Kent - 3 £38,500 -
Guildford +4 2 - -
Milton Keynes -1 2 £36,250 +11.53%
Aylesbury -13 2 £52,500 -12.50%
South West -16 2 £47,500 -7.31% 1
Wales - 2 £45,000 -

Marketing Manager
Top 30 Related IT Skills

For the 6 months to 10 February 2016, IT jobs within the UK that cited Marketing Manager in their job title mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled with Marketing Manager in their job title.

1 372 (100.00%) Marketing
2 148 (39.78%) Digital Marketing
3 96 (25.81%) Degree
4 89 (23.92%) Social Media
5 79 (21.24%) Analytics
5 79 (21.24%) SEO
6 78 (20.97%) B2B
7 73 (19.62%) Finance
8 64 (17.20%) Analytical Skills
9 62 (16.67%) CRM
10 60 (16.13%) Project Management
11 58 (15.59%) Email Marketing
11 58 (15.59%) Pay per click
12 52 (13.98%) Retail
13 50 (13.44%) Telecoms
14 48 (12.90%) Google
15 47 (12.63%) Marketing Strategy
16 41 (11.02%) Product Marketing
17 40 (10.75%) Online Marketing
18 39 (10.48%) Product Management
18 39 (10.48%) Google Analytics
19 34 (9.14%) E-Commerce
20 29 (7.80%) Advertising
21 28 (7.53%) Salesforce.com
22 26 (6.99%) Blog
22 26 (6.99%) Marketing Automation
23 25 (6.72%) Microsoft
24 23 (6.18%) Stakeholder Management
25 22 (5.91%) Brand Awareness
26 21 (5.65%) Agile Software Development

Marketing Manager
Top Related IT Skills by Category

For the 6 months to 10 February 2016, IT jobs within the UK that cited Marketing Manager in their job title mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled with Marketing Manager in their job title. Up to 20 skills are shown per category.

Application Platforms
1 17 (4.57%) CMS
2 8 (2.15%) SAS
3 6 (1.61%) WordPress
4 4 (1.08%) Adobe Experience Manager
5 2 (0.54%) SharePoint
Applications
1 21 (5.65%) MS PowerPoint
2 20 (5.38%) MS Excel
3 13 (3.49%) MS Office
4 11 (2.96%) Spreadsheet
5 3 (0.81%) MS Project
6 2 (0.54%) MS Visio
6 2 (0.54%) SPSS
7 1 (0.27%) Photoshop
Business Applications
1 13 (3.49%) Adobe Campaign
2 11 (2.96%) Eloqua
3 8 (2.15%) Dynamics CRM
4 3 (0.81%) WebTrends
5 1 (0.27%) FastStats
5 1 (0.27%) Magento
5 1 (0.27%) Oracle CRM
5 1 (0.27%) SAP Oil and Gas
5 1 (0.27%) Unica
Cloud Services
1 39 (10.48%) Google Analytics
2 19 (5.11%) AdWords
3 16 (4.30%) SaaS
4 8 (2.15%) Silverpop
5 7 (1.88%) SmartFocus
6 6 (1.61%) Adobe Analytics
7 2 (0.54%) MailChimp
8 1 (0.27%) Dropbox
Communications & Networking
1 15 (4.03%) Internet
2 8 (2.15%) Broadband
3 7 (1.88%) DOCSIS
3 7 (1.88%) MPLS
3 7 (1.88%) VPN
3 7 (1.88%) xDSL
4 4 (1.08%) Ethernet
5 3 (0.81%) Unified Communications
5 3 (0.81%) Wi-Fi
6 2 (0.54%) Intranet
6 2 (0.54%) SAN
6 2 (0.54%) SMS
6 2 (0.54%) SS7
7 1 (0.27%) 4G
7 1 (0.27%) HTTP
7 1 (0.27%) MVNO
7 1 (0.27%) Network Security
Database & Business Intelligence
1 13 (3.49%) Big Data
2 5 (1.34%) Data Mining
3 4 (1.08%) SQL Server
4 2 (0.54%) Relational Database
4 2 (0.54%) SQL Server Analysis Services
5 1 (0.27%) MySQL
5 1 (0.27%) Oracle Reports
Development Applications
1 2 (0.54%) JIRA
1 2 (0.54%) Subversion
2 1 (0.27%) Ant
2 1 (0.27%) Dreamweaver
General
1 372 (100.00%) Marketing
2 73 (19.62%) Finance
3 52 (13.98%) Retail
4 50 (13.44%) Telecoms
5 29 (7.80%) Advertising
6 22 (5.91%) Brand Awareness
7 12 (3.23%) Multimedia
8 6 (1.61%) Games
8 6 (1.61%) Legal
8 6 (1.61%) Publishing
9 5 (1.34%) Law
10 4 (1.08%) Banking
10 4 (1.08%) Swedish Language
11 3 (0.81%) Automotive
11 3 (0.81%) German Language
12 2 (0.54%) French Language
12 2 (0.54%) Manufacturing
12 2 (0.54%) Pharmaceutical
13 1 (0.27%) Dutch Language
13 1 (0.27%) Retail Banking
Libraries, Frameworks & Software Standards
1 17 (4.57%) HTML
2 14 (3.76%) CSS
3 9 (2.42%) .NET
4 2 (0.54%) ASP.NET
5 1 (0.27%) Apache Flex
5 1 (0.27%) ATL
5 1 (0.27%) COM
5 1 (0.27%) DHTML
5 1 (0.27%) HTML5
5 1 (0.27%) XML
Miscellaneous
1 89 (23.92%) Social Media
2 64 (17.20%) Analytical Skills
3 26 (6.99%) Blog
4 18 (4.84%) User Experience
5 14 (3.76%) Copywriting
5 14 (3.76%) Video on Demand
6 11 (2.96%) Digital Media
6 11 (2.96%) Enterprise Software
7 5 (1.34%) Mobile App
8 4 (1.08%) Data Centre
8 4 (1.08%) Management Information System
8 4 (1.08%) Performance Metrics
9 3 (0.81%) Computer Science
9 3 (0.81%) Statistics
10 2 (0.54%) Fintech
10 2 (0.54%) Freedom of Information
10 2 (0.54%) Graphic Design
10 2 (0.54%) Life Science
10 2 (0.54%) Mobile Payment
10 2 (0.54%) New Media
Operating Systems
1 3 (0.81%) Windows
1 3 (0.81%) Windows 7
Processes & Methodologies
1 148 (39.78%) Digital Marketing
2 79 (21.24%) Analytics
2 79 (21.24%) SEO
3 78 (20.97%) B2B
4 62 (16.67%) CRM
5 60 (16.13%) Project Management
6 58 (15.59%) Email Marketing
6 58 (15.59%) Pay per click
7 47 (12.63%) Marketing Strategy
8 41 (11.02%) Product Marketing
9 40 (10.75%) Online Marketing
10 39 (10.48%) Product Management
11 34 (9.14%) E-Commerce
12 26 (6.99%) Marketing Automation
13 23 (6.18%) Stakeholder Management
14 21 (5.65%) Agile Software Development
15 19 (5.11%) Data Protection
15 19 (5.11%) Direct Marketing
16 18 (4.84%) B2C
16 18 (4.84%) Campaign Management
Programming Languages
1 21 (5.65%) SQL
2 7 (1.88%) JavaScript
2 7 (1.88%) PHP
3 3 (0.81%) C
3 3 (0.81%) Java
4 2 (0.54%) C#
4 2 (0.54%) C++
5 1 (0.27%) VB
Qualifications
1 96 (25.81%) Degree
2 7 (1.88%) MBA
3 5 (1.34%) PMI Certification
3 5 (1.34%) PMP
4 3 (0.81%) Postgraduate
5 2 (0.54%) Security Cleared
6 1 (0.27%) ACCA
6 1 (0.27%) APMP
6 1 (0.27%) CIMA
6 1 (0.27%) CTC Cleared
6 1 (0.27%) ISTQB
6 1 (0.27%) Novell Certification
6 1 (0.27%) SC Cleared
Quality Assurance & Compliance
1 4 (1.08%) QA
2 2 (0.54%) SLA
3 1 (0.27%) Data Quality
Systems Management
1 2 (0.54%) Systems Management Server (SMS)
Vendors
1 48 (12.90%) Google
2 28 (7.53%) Salesforce.com
3 25 (6.72%) Microsoft
4 20 (5.38%) Adobe
5 16 (4.30%) Huawei
6 14 (3.76%) Marketo
6 14 (3.76%) Salesforce Marketing Cloud
7 11 (2.96%) Facebook
8 9 (2.42%) Tableau
9 8 (2.15%) Cisco
9 8 (2.15%) Twitter
10 7 (1.88%) Oracle
11 4 (1.08%) Pardot
11 4 (1.08%) Sitecore
12 3 (0.81%) IBM
13 2 (0.54%) Avaya
13 2 (0.54%) HubSpot
13 2 (0.54%) Intel
13 2 (0.54%) Maxymiser
14 1 (0.27%) Xamarin
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