The table below looks at the statistics for Database Marketing skills in IT contracts advertised across the UK. Included is a guide to the average contractor rates offered in IT contracts that have cited Database Marketing over the 3 months to 19 September 2014 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
19 Sep 2014
Same period 2013 Same period 2012
Database Marketing
Rank 597 580 592
Rank change year-on-year
-17 +12
Contract jobs citing Database Marketing 15 6 12
As % of all contract IT jobs located in the UK 0.026% 0.011% 0.021%
As % of the Processes & Methodologies category 0.035% 0.015% 0.029%
Number of daily rates quoted 12 3 4
Average daily rate
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£263 £350 £219
Average daily rate % change year-on-year
-25.00% +60.00%
90% offered a daily rate of more than £160 £230 £211
10% offered a daily rate of more than £368 £398 £243
UK excluding London average daily rate £250 £410 -
% change year-on-year
-39.02% -
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate - - -

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised across the UK.

Processes & Methodologies Category
UK
Contract IT job ads with a match in the
Processes & Methodologies category
42716 39097 41510
As % of all contract IT jobs located in the UK 74.16% 74.10% 72.00%
Number of daily rates quoted 26685 24121 24021
Average daily rate £413 £400 £400
Average daily rate % change year-on-year
+3.12% -
90% offered a daily rate of more than £275 £275 £265
10% offered a daily rate of more than £575 £575 £575
UK excluding London average daily rate £375 £370 £363
% change year-on-year
+1.35% +2.06%
Number of hourly rates quoted 1186 1114 1519
Average hourly rate £24.00 £27.50 £31.00
Average hourly rate % change year-on-year
-12.72% -11.29%
90% offered a hourly rate of more than £12.57 £12.00 £12.50
10% offered a hourly rate of more than £53.50 £50.00 £45.50
UK excluding London average hourly rate £26.25 £30.00 £30.00
% change year-on-year
-12.50% -

Database Marketing
Jobs Demand Trend

This chart provides the 3-month moving total of IT contractor jobs citing Database Marketing within the UK as a proportion of the total demand within the Processes & Methodologies category.

Database Marketing Jobs Demand Trend in the UK

Database Marketing
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Database Marketing within the UK.

Database Marketing Daily Rate Trend in the UK

Database Marketing
Daily Rate Histogram

This chart provides a histogram of daily rates quoted in contract IT jobs citing Database Marketing within the UK over the 3 months to 19 September 2014.

Database Marketing Daily Rate Histogram in the UK

Database Marketing
Hourly Rate Trend

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Database Marketing within the UK.

Database Marketing Hourly Rate Trend in the UK

Database Marketing
Top 22 Contract Locations

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Database Marketing within the UK over the 3 months to 19 September 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England 0 15 £263 -25.00% 11
South East +12 8 £250 -39.02% 2
London +17 5 £275 - 7
Buckinghamshire - 2 £138 - 1
Oxfordshire - 1 £288 - 1
Oxford - 1 £288 - 1
Uxbridge - - - -
Watford - - - -
Weybridge - - - -
Berkshire - - - -
Manchester - - - -
Milton Keynes - - - -
Bracknell - - - -
Crawley - - - -
Surrey - - - -
West Sussex - - - -
City of London - - - - 3
North West - - - -
Hertfordshire - - - -
Kent - - - -
Middlesex - - - -
East of England - - - -

Database Marketing
Top 30 Related IT Skills

For the 6 months to 19 September 2014, IT contractor jobs within the UK citing Database Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Database Marketing.

1 32 (100.00%) Marketing
2 14 (43.75%) SAS
2 14 (43.75%) Analytical Skills
3 13 (40.63%) SQL
4 10 (31.25%) CRM
4 10 (31.25%) Customer Insight
5 9 (28.13%) Data Mining
5 9 (28.13%) SPSS
5 9 (28.13%) Finance
6 8 (25.00%) Project Management
6 8 (25.00%) Analytics
7 6 (18.75%) FastStats
7 6 (18.75%) Direct Marketing
7 6 (18.75%) MS Excel
7 6 (18.75%) Microsoft
7 6 (18.75%) Data Analysis
8 5 (15.63%) Retail
8 5 (15.63%) Adobe
8 5 (15.63%) HTML
8 5 (15.63%) Marketing Analytics
9 4 (12.50%) Business Development
9 4 (12.50%) ETL
9 4 (12.50%) B2B
9 4 (12.50%) SQL Server Integration Services
10 3 (9.38%) Content Management
10 3 (9.38%) Google
10 3 (9.38%) Dynamics CRM
10 3 (9.38%) Process Management
10 3 (9.38%) Pharmaceutical
10 3 (9.38%) Salesforce.com

Database Marketing
Top Related IT Skills by Category

For the 6 months to 19 September 2014, IT contractor jobs within the UK citing Database Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Database Marketing. Up to 20 skills are shown per category.

Application Platforms
1 14 (43.75%) SAS
2 1 (3.13%) LiveCycle
Applications
1 9 (28.13%) SPSS
2 6 (18.75%) FastStats
2 6 (18.75%) MS Excel
Business Applications
1 3 (9.38%) Dynamics CRM
1 3 (9.38%) Google Analytics
2 1 (3.13%) SAP Oil and Gas
Cloud Services
1 1 (3.13%) CheetahMail
1 1 (3.13%) Pure360
Database & Business Intelligence
1 9 (28.13%) Data Mining
2 4 (12.50%) SQL Server Integration Services
3 2 (6.25%) SAS Enterprise Guide
3 2 (6.25%) SQL Server 2008
3 2 (6.25%) SQL Server 2000
3 2 (6.25%) SQL Server
3 2 (6.25%) SQL Server 2005
4 1 (3.13%) Oracle Database 10g
4 1 (3.13%) Oracle Database
4 1 (3.13%) Relational Database
Development Applications
1 1 (3.13%) Team Foundation Server
1 1 (3.13%) Oracle APEX
General
1 32 (100.00%) Marketing
2 9 (28.13%) Finance
3 5 (15.63%) Retail
4 3 (9.38%) Pharmaceutical
5 2 (6.25%) Financial Institution
6 1 (3.13%) Banking
6 1 (3.13%) Manufacturing
6 1 (3.13%) Electronics
6 1 (3.13%) Telecoms
Job Titles
1 20 (62.50%) Analyst
2 6 (18.75%) Data Analyst
3 5 (15.63%) Marketing Analyst
4 4 (12.50%) Database Marketing Analyst
4 4 (12.50%) Insight Analyst
4 4 (12.50%) Consultant
4 4 (12.50%) Database Analyst
4 4 (12.50%) Report Analyst
4 4 (12.50%) Senior Analyst
5 3 (9.38%) CRM Consultant
6 2 (6.25%) CRM Analyst
6 2 (6.25%) Campaign Manager
6 2 (6.25%) Developer
6 2 (6.25%) Administrator
6 2 (6.25%) SAS Analyst
7 1 (3.13%) Marketing Campaign Manager
7 1 (3.13%) Senior SAS Analyst
7 1 (3.13%) Marketing Manager
7 1 (3.13%) SQL Developer
7 1 (3.13%) SAS Developer
Libraries, Frameworks & Software Standards
1 5 (15.63%) HTML
2 2 (6.25%) CSS
3 1 (3.13%) ASP.NET
3 1 (3.13%) .NET
Miscellaneous
1 14 (43.75%) Analytical Skills
2 2 (6.25%) Visualisation
2 2 (6.25%) Statistics
3 1 (3.13%) IPTV
3 1 (3.13%) NHS
3 1 (3.13%) DTV
3 1 (3.13%) Open Source
3 1 (3.13%) Digital Media
3 1 (3.13%) Social Media
3 1 (3.13%) FMCG
Processes & Methodologies
1 10 (31.25%) CRM
1 10 (31.25%) Customer Insight
2 8 (25.00%) Project Management
2 8 (25.00%) Analytics
3 6 (18.75%) Direct Marketing
3 6 (18.75%) Data Analysis
4 5 (15.63%) Marketing Analytics
5 4 (12.50%) Business Development
5 4 (12.50%) ETL
5 4 (12.50%) B2B
6 3 (9.38%) Content Management
6 3 (9.38%) Process Management
6 3 (9.38%) Financial Analysis
6 3 (9.38%) Digital Marketing
6 3 (9.38%) Data Cleansing
7 2 (6.25%) Campaign Management
7 2 (6.25%) Data Virtualisation
7 2 (6.25%) Propensity Modelling
7 2 (6.25%) Data Protection
7 2 (6.25%) Statistical Modelling
Programming Languages
1 13 (40.63%) SQL
2 1 (3.13%) Java
2 1 (3.13%) PL/SQL
2 1 (3.13%) C#
Qualifications
1 1 (3.13%) Degree
Vendors
1 6 (18.75%) Microsoft
2 5 (15.63%) Adobe
3 3 (9.38%) Google
3 3 (9.38%) Salesforce.com
3 3 (9.38%) Tableau
3 3 (9.38%) Marketo
4 2 (6.25%) SAP
4 2 (6.25%) Alterian
5 1 (3.13%) Unica
5 1 (3.13%) Oracle
5 1 (3.13%) Eloqua
5 1 (3.13%) SmartFocus
5 1 (3.13%) Pardot
5 1 (3.13%) ExactTarget
Birmingham, West Midlands (County)
Churchill Frank
Rate: £350 - £400 per day
Posted: 4 days ago
Aylesbury
Real Staffing
Rate: competitive
Posted: 16 days ago
Oxford
Real Staffing
Rate: competitive
Posted: 23 days ago