Database Marketing Contracts

Database Marketing
UK

The following table provides summary statistics for contract job vacancies with a requirement for Database Marketing skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Database Marketing over the 6 months to 5 May 2024 with a comparison to the same period in the previous 2 years.

6 months to
5 May 2024
Same period 2023 Same period 2022
Rank 593 - 860
Rank change year-on-year - - -160
Contract jobs citing Database Marketing 7 0 3
As % of all contract jobs advertised in the UK 0.016% - 0.003%
As % of the Processes & Methodologies category 0.019% - 0.004%
Number of daily rates quoted 2 0 3
10th Percentile - - £458
25th Percentile - - £459
Median daily rate (50th Percentile) £550 - £475
Median % change year-on-year - - +46.15%
75th Percentile - - £488
90th Percentile - - -
UK excluding London median daily rate - - £475

All Process and Methodology Skills
UK

Database Marketing is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies with a requirement for process or methodology skills.

Contract vacancies with a requirement for process or methodology skills 37,268 53,074 80,383
As % of all contract IT jobs advertised in the UK 86.35% 89.85% 90.59%
Number of daily rates quoted 24,016 36,805 56,451
10th Percentile £300 £325 £340
25th Percentile £413 £438 £425
Median daily rate (50th Percentile) £525 £550 £530
Median % change year-on-year -4.55% +3.77% +8.72%
75th Percentile £638 £650 £638
90th Percentile £750 £750 £738
UK excluding London median daily rate £500 £500 £475
% change year-on-year - +5.26% +8.57%
Number of hourly rates quoted 2,439 1,749 1,911
10th Percentile £12.75 £11.00 £12.50
25th Percentile £16.00 £16.25 £15.50
Median hourly rate £35.95 £35.80 £25.00
Median % change year-on-year +0.42% +43.20% +2.04%
75th Percentile £60.00 £65.00 £49.25
90th Percentile £72.50 £75.00 £65.00
UK excluding London median hourly rate £37.50 £35.00 £20.00
% change year-on-year +7.14% +75.00% -6.98%

Database Marketing
Job Vacancy Trend

Job postings citing Database Marketing as a proportion of all IT jobs advertised.

Job vacancy trend for Database Marketing in the UK

Database Marketing
Contractor Daily Rate Trend

3-month moving average daily rate quoted in jobs citing Database Marketing.

Daily rate trend for Database Marketing in the UK

Database Marketing
Contractor Hourly Rate Trend

3-month moving average hourly rates quoted in jobs citing Database Marketing.

Hourly rate trend for Database Marketing in the UK

Database Marketing
Top 5 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Database Marketing within the UK over the 6 months to 5 May 2024. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Jobs
Work from Home - 7 £550 - 1
UK excluding London - 4 - - 1
North of England - 4 - - 1
Yorkshire - 4 - -
England - 4 - - 1

Database Marketing
Co-occurring Skills and Capabilities by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Applications
1 5 (71.43%) Microsoft Excel
Cloud Services
1 1 (14.29%) Salesforce Sales Cloud
Database & Business Intelligence
1 5 (71.43%) Tableau
General
1 7 (100.00%) Marketing
2 5 (71.43%) Retail
3 1 (14.29%) Social Skills
Job Titles
1 5 (71.43%) Analyst
1 5 (71.43%) Database Analyst
1 5 (71.43%) Database Marketing Analyst
1 5 (71.43%) Marketing Analyst
2 2 (28.57%) Cloud Specialist
2 2 (28.57%) Salesforce Specialist
3 1 (14.29%) Marketing Specialist
Libraries, Frameworks & Software Standards
1 1 (14.29%) CSS
1 1 (14.29%) HTML
1 1 (14.29%) REST
Processes & Methodologies
1 6 (85.71%) CRM
2 5 (71.43%) Actionable Insight
2 5 (71.43%) Customer Insight
2 5 (71.43%) Data Visualisation
2 5 (71.43%) Visualisation
3 2 (28.57%) Data Modelling
4 1 (14.29%) Analytics
4 1 (14.29%) Contact Management
4 1 (14.29%) Customer Service
4 1 (14.29%) Digital Marketing
4 1 (14.29%) Email Marketing
4 1 (14.29%) Project Management
4 1 (14.29%) Web Analytics
Programming Languages
1 6 (85.71%) SQL
2 1 (14.29%) JavaScript
Qualifications
1 2 (28.57%) Degree
1 2 (28.57%) Master's Degree
Vendors
1 2 (28.57%) Salesforce
2 1 (14.29%) Salesforce Marketing Cloud