The first table below looks at the demand for Database Marketing skills in IT contracts advertised across the UK. Included is a guide to the average contractor rates offered in IT contracts that have cited Database Marketing over the 3 months to 22 May 2013 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Processes & Methodologies category.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
22 May 2013
Same period 2012 Same period 2011
Database Marketing
Rank 523 568 576
Rank change year-on-year
+45 +8
Contract jobs citing Database Marketing 11 18 10
As % of all contract IT jobs located in the UK 0.023% 0.030% 0.017%
As % of the Processes & Methodologies category 0.033% 0.045% 0.025%
Number of daily rates quoted 6 13 5
Average daily rate £213 £344 £325
Average daily rate % change year-on-year
-38.18% +5.76%
90% offered a daily rate of more than £175 £300 £200
10% offered a daily rate of more than £325 £393 £355
UK excluding London average daily rate £325 £375 £262
% change year-on-year
-13.33% +42.99%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate - - -
All Processes & Methodologies
UK
Contract IT job ads with a match in the
Processes & Methodologies category
33412 40209 40724
As % of all contract IT jobs located in the UK 70.90% 67.83% 67.66%
Number of daily rates quoted 19968 23081 23144
Average daily rate £413 £401 £440
Average daily rate % change year-on-year
+2.99% -8.97%
90% offered a daily rate of more than £275 £275 £275
10% offered a daily rate of more than £575 £579 £600
UK excluding London average daily rate £365 £365 £375
% change year-on-year
- -2.66%
Number of hourly rates quoted 990 1304 1455
Average hourly rate £31.00 £25.00 £28.50
Average hourly rate % change year-on-year
+24.00% -12.28%
90% offered a hourly rate of more than £13.50 £12.78 £13.50
10% offered a hourly rate of more than £50.00 £45.00 £45.00
UK excluding London average hourly rate £31.00 £25.00 £29.00
% change year-on-year
+24.00% -13.79%

Database Marketing
Jobs Demand Trend

This chart provides the 3-month moving total of IT contractor jobs citing Database Marketing within the UK as a proportion of the total demand within the Processes & Methodologies category.

Database Marketing Jobs Demand Trend

Database Marketing
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Database Marketing within the UK.

Database Marketing Daily Rate Trend

Database Marketing
Daily Rate Histogram

This chart provides a histogram of daily rates quoted in contract IT jobs citing Database Marketing within the UK over the 3 months to 22 May 2013.

Database Marketing Daily Rate Histogram

Database Marketing
Hourly Rate Trend

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Database Marketing within the UK.

Database Marketing Hourly Rate Trend

Database Marketing
Top 10 Contract Locations

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Database Marketing within the UK over the 3 months to 22 May 2013. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click each for more statistics)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
England +49 11 £213 -38.18%
London +25 7 £175 -48.14%
South East +18 3 £375 +3.44%
City of London +7 2 - -
Staines - 2 - -
Surrey - 2 - -
South West - 1 £275 -
Berkshire - 1 £375 -
Reading - 1 £375 -
Bristol - 1 £275 -

Database Marketing
Top 30 Related IT Skills

For the 6 months to 22 May 2013, IT contractor jobs within the UK citing Database Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Database Marketing.

1 21 (100.00%) Marketing
2 13 (61.90%) SQL
3 5 (23.81%) FastStats
3 5 (23.81%) Legal
3 5 (23.81%) SPSS
3 5 (23.81%) CRM
3 5 (23.81%) SAS
4 4 (19.05%) Telemarketing
4 4 (19.05%) Data Protection Act
4 4 (19.05%) Time Management
4 4 (19.05%) Data Protection
4 4 (19.05%) Spreadsheet
5 3 (14.29%) Data Extraction
5 3 (14.29%) Direct Marketing
5 3 (14.29%) MS PowerPoint
5 3 (14.29%) Marketing Intelligence
5 3 (14.29%) Oracle
6 2 (9.524%) Finance
6 2 (9.524%) Chordiant
6 2 (9.524%) Degree
6 2 (9.524%) Strategic Management
7 1 (4.762%) Cluster Analysis
7 1 (4.762%) Mathematics
7 1 (4.762%) Unica
7 1 (4.762%) Operations Research
7 1 (4.762%) Aprimo
7 1 (4.762%) HTTP
7 1 (4.762%) MS Excel
7 1 (4.762%) CHAID
7 1 (4.762%) Stakeholder Management

Database Marketing
Top Related IT Skills by Category

For the 6 months to 22 May 2013, IT contractor jobs within the UK citing Database Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Database Marketing. Up to 20 skills are shown per category.

Application Platforms
1 5 (23.81%) SAS
Applications
1 5 (23.81%) FastStats
1 5 (23.81%) SPSS
2 4 (19.05%) Spreadsheet
3 3 (14.29%) MS PowerPoint
4 1 (4.762%) MS Excel
Communications & Networking
1 1 (4.762%) HTTP
Database & Business Intelligence
1 1 (4.762%) Base SAS
General
1 21 (100.00%) Marketing
2 5 (23.81%) Legal
3 2 (9.524%) Finance
Job Titles
1 8 (38.10%) Analyst
1 8 (38.10%) Campaign Manager
2 5 (23.81%) Data Analyst
3 4 (19.05%) Data Manager
3 4 (19.05%) Database Manager
4 3 (14.29%) Marketing Executive
4 3 (14.29%) Database Marketing Analyst
4 3 (14.29%) Database Marketing Executive
4 3 (14.29%) Marketing Analyst
4 3 (14.29%) Database Analyst
5 2 (9.524%) CRM Manager
6 1 (4.762%) Marketing Manager
6 1 (4.762%) Senior Manager
6 1 (4.762%) Service Manager
6 1 (4.762%) Database Marketing Manager
6 1 (4.762%) Senior Database Manager
6 1 (4.762%) Marketing Data Analyst
Miscellaneous
1 4 (19.05%) Data Protection Act
2 3 (14.29%) Data Extraction
3 1 (4.762%) Mathematics
3 1 (4.762%) Visualisation
Processes & Methodologies
1 5 (23.81%) CRM
2 4 (19.05%) Telemarketing
2 4 (19.05%) Time Management
2 4 (19.05%) Data Protection
3 3 (14.29%) Direct Marketing
3 3 (14.29%) Marketing Intelligence
4 2 (9.524%) Strategic Management
5 1 (4.762%) Cluster Analysis
5 1 (4.762%) Operations Research
5 1 (4.762%) CHAID
5 1 (4.762%) Stakeholder Management
5 1 (4.762%) Customer Analysis
5 1 (4.762%) Market Research
5 1 (4.762%) Statistical Modelling
5 1 (4.762%) Analytics
5 1 (4.762%) Customer Analytics
Programming Languages
1 13 (61.90%) SQL
2 1 (4.762%) SAS Macro
Qualifications
1 2 (9.524%) Degree
Vendors
1 3 (14.29%) Oracle
2 2 (9.524%) Chordiant
3 1 (4.762%) Unica
3 1 (4.762%) Aprimo
3 1 (4.762%) Teradata
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