The table below looks at the statistics for Database Marketing skills in IT contracts advertised across the UK. Included is a guide to the average contractor rates offered in IT contracts that have cited Database Marketing over the 3 months to 26 February 2015 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
26 Feb 2015
Same period 2014 Same period 2013
Database Marketing
Rank 558 564 529
Rank change year-on-year
+6 -35
Contract jobs citing Database Marketing 14 10 10
As % of all contract IT jobs located in the UK 0.027% 0.020% 0.022%
As % of the Processes & Methodologies category 0.036% 0.026% 0.030%
Number of daily rates quoted 11 6 4
Average daily rate
Keep up to 90%
of your Daily Rate
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£425 £338 £325
Average daily rate % change year-on-year
+25.92% +3.84%
90% offered a daily rate of more than £200 £213 £315
10% offered a daily rate of more than £750 £400 £343
UK excluding London average daily rate £588 £310 £350
% change year-on-year
+89.51% -11.42%
Number of hourly rates quoted 0 1 0
Average hourly rate - £29.00 -
UK excluding London average hourly rate - - -

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised across the UK.

Processes & Methodologies Category
UK
Contract IT job ads with a match in the
Processes & Methodologies category
39170 38085 33220
As % of all contract IT jobs located in the UK 75.95% 74.82% 72.73%
Number of daily rates quoted 24752 22921 19759
Average daily rate £420 £400 £400
Average daily rate % change year-on-year
+5.00% -
90% offered a daily rate of more than £280 £275 £275
10% offered a daily rate of more than £575 £570 £575
UK excluding London average daily rate £400 £375 £363
% change year-on-year
+6.66% +3.44%
Number of hourly rates quoted 1021 1146 1205
Average hourly rate £27.50 £27.50 £30.00
Average hourly rate % change year-on-year
- -8.33%
90% offered a hourly rate of more than £12.10 £12.30 £12.00
10% offered a hourly rate of more than £49.50 £50.00 £51.50
UK excluding London average hourly rate £29.00 £27.50 £31.50
% change year-on-year
+5.45% -12.69%

Database Marketing
Jobs Demand Trend

This chart provides the 3-month moving total of IT contractor jobs citing Database Marketing within the UK as a proportion of the total demand within the Processes & Methodologies category.

Database Marketing Jobs Demand Trend in the UK

Database Marketing
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Database Marketing within the UK.

Database Marketing Daily Rate Trend in the UK

Database Marketing
Daily Rate Histogram

This chart provides a histogram of daily rates quoted in contract IT jobs citing Database Marketing within the UK over the 3 months to 26 February 2015.

Database Marketing Daily Rate Histogram in the UK

Database Marketing
Hourly Rate Trend

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Database Marketing within the UK.

Database Marketing Hourly Rate Trend in the UK

Database Marketing
Top 12 Contract Locations

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Database Marketing within the UK over the 3 months to 26 February 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -1 14 £425 +25.92% 5
London +1 5 £400 +18.51% 3
East of England - 4 £750 -
South East -21 3 £415 +112.82% 1
Berkshire - 2 £415 -
City of London - 1 £450 -
Leeds - - - -
Reading - - - -
Essex - - - -
Norfolk - - - -
West Yorkshire - - - -
Yorkshire - - - -

Database Marketing
Top 30 Related IT Skills

For the 6 months to 26 February 2015, IT contractor jobs within the UK citing Database Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Database Marketing.

1 29 (100.00%) Marketing
2 12 (41.38%) SQL
2 12 (41.38%) CRM
3 11 (37.93%) Analytical Skills
4 10 (34.48%) SAS
5 9 (31.03%) MS Excel
6 8 (27.59%) Retail
6 8 (27.59%) Analytics
7 7 (24.14%) SPSS
8 6 (20.69%) Microsoft
8 6 (20.69%) Data Mining
8 6 (20.69%) Unica
9 5 (17.24%) Degree
9 5 (17.24%) Campaign Management
9 5 (17.24%) Project Management
10 4 (13.79%) Adobe
10 4 (13.79%) B2B
10 4 (13.79%) SQL Server
10 4 (13.79%) Customer Analytics
10 4 (13.79%) Customer Insight
10 4 (13.79%) Digital Marketing
10 4 (13.79%) Data Extraction
11 3 (10.34%) Visualisation
11 3 (10.34%) SQL Server Analysis Services
11 3 (10.34%) Direct Marketing
11 3 (10.34%) Performance Analysis
11 3 (10.34%) Crystal Reports
11 3 (10.34%) HTML
11 3 (10.34%) B2C
11 3 (10.34%) IBM

Database Marketing
Top Related IT Skills by Category

For the 6 months to 26 February 2015, IT contractor jobs within the UK citing Database Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Database Marketing. Up to 20 skills are shown per category.

Application Platforms
1 10 (34.48%) SAS
2 2 (6.90%) Apache Pig
Applications
1 9 (31.03%) MS Excel
2 7 (24.14%) SPSS
3 2 (6.90%) FastStats
3 2 (6.90%) Weka
4 1 (3.45%) MS Visio
4 1 (3.45%) MS Project
Business Applications
1 2 (6.90%) SAP Oil and Gas
2 1 (3.45%) Dynamics CRM
Cloud Services
1 2 (6.90%) CheetahMail
1 2 (6.90%) Pure360
Communications & Networking
1 2 (6.90%) SMS
Database & Business Intelligence
1 6 (20.69%) Data Mining
2 4 (13.79%) SQL Server
3 3 (10.34%) Crystal Reports
3 3 (10.34%) SQL Server Analysis Services
3 3 (10.34%) Microsoft Analysis Services
3 3 (10.34%) SQL Server Reporting Services
3 3 (10.34%) SQL Server 2005
4 2 (6.90%) Hadoop
4 2 (6.90%) Apache Hive
4 2 (6.90%) Mahout
4 2 (6.90%) Big Data
4 2 (6.90%) Impala
5 1 (3.45%) SQL Server Integration Services
5 1 (3.45%) SAS Enterprise Guide
5 1 (3.45%) Data Warehouse
General
1 29 (100.00%) Marketing
2 8 (27.59%) Retail
3 3 (10.34%) Finance
4 2 (6.90%) Manufacturing
4 2 (6.90%) Pharmaceutical
4 2 (6.90%) Electronics
4 2 (6.90%) Telecoms
Job Titles
1 12 (41.38%) Analyst
2 10 (34.48%) Data Analyst
3 4 (13.79%) Programme Manager
3 4 (13.79%) Campaign Analyst
4 3 (10.34%) Marketing Manager
5 2 (6.90%) Developer
5 2 (6.90%) CRM Manager
5 2 (6.90%) Project Manager
5 2 (6.90%) Marketing Campaign Manager
5 2 (6.90%) Data Modeller
5 2 (6.90%) Senior Data Analyst
5 2 (6.90%) Senior Developer
5 2 (6.90%) Administrator
5 2 (6.90%) Senior Analyst
5 2 (6.90%) Content Manager
5 2 (6.90%) Campaign Manager
5 2 (6.90%) Senior Data Modeller
6 1 (3.45%) CRM Programme Manager
6 1 (3.45%) Insight Analyst
6 1 (3.45%) Development Analyst
Libraries, Frameworks & Software Standards
1 3 (10.34%) HTML
2 2 (6.90%) SciPy
2 2 (6.90%) Pandas
3 1 (3.45%) .NET
Miscellaneous
1 11 (37.93%) Analytical Skills
2 4 (13.79%) Data Extraction
3 3 (10.34%) Visualisation
4 2 (6.90%) User Experience
4 2 (6.90%) DTV
4 2 (6.90%) Economics
4 2 (6.90%) Statistics
4 2 (6.90%) Mathematics
5 1 (3.45%) Copywriting
Processes & Methodologies
1 12 (41.38%) CRM
2 8 (27.59%) Analytics
3 5 (17.24%) Campaign Management
3 5 (17.24%) Project Management
4 4 (13.79%) B2B
4 4 (13.79%) Customer Analytics
4 4 (13.79%) Digital Marketing
4 4 (13.79%) Customer Insight
5 3 (10.34%) Performance Analysis
5 3 (10.34%) Direct Marketing
5 3 (10.34%) B2C
5 3 (10.34%) Content Management
6 2 (6.90%) Data Analysis
6 2 (6.90%) Programme Management
6 2 (6.90%) Business Development
6 2 (6.90%) E-Commerce
6 2 (6.90%) Business Intelligence
6 2 (6.90%) Process Management
6 2 (6.90%) E-business
6 2 (6.90%) SEO
Programming Languages
1 12 (41.38%) SQL
2 2 (6.90%) Java
2 2 (6.90%) Python
2 2 (6.90%) R
3 1 (3.45%) C#
3 1 (3.45%) PL/SQL
3 1 (3.45%) T-SQL
Qualifications
1 5 (17.24%) Degree
Quality Assurance & Compliance
1 1 (3.45%) QA
Vendors
1 6 (20.69%) Microsoft
1 6 (20.69%) Unica
2 4 (13.79%) Adobe
3 3 (10.34%) IBM
4 2 (6.90%) Pardot
4 2 (6.90%) SmartFocus
4 2 (6.90%) Eloqua
4 2 (6.90%) Marketo
4 2 (6.90%) Salesforce.com
4 2 (6.90%) Epiphany
4 2 (6.90%) SAP
4 2 (6.90%) Chordiant
5 1 (3.45%) Oracle
5 1 (3.45%) Siebel
5 1 (3.45%) Cadence
5 1 (3.45%) HP
5 1 (3.45%) Neolane
5 1 (3.45%) Tableau