The table below looks at the statistics for Database Marketing skills in IT contracts advertised across the UK. Included is a guide to the contractor rates offered in IT contracts that have cited Database Marketing over the 3 months to 20 January 2017 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
20 Jan 2017
Same period 2016 Same period 2015
Database Marketing
UK
Rank 589 606 594
Rank change year-on-year
+17 -12
Contract jobs citing Database Marketing 8 16 10
As % of all contract IT jobs located in the UK 0.018% 0.032% 0.020%
As % of the Processes & Methodologies category 0.022% 0.039% 0.025%
Number of daily rates quoted 8 8 6
Median daily rate £422 £406 £353
Median daily rate % change year-on-year
+3.75% +15.24%
90% offered a daily rate of more than £375 £364 £243
10% offered a daily rate of more than £600 £425 £425
UK excluding London median daily rate £375 £375 £353
% change year-on-year
- +6.38%
Number of hourly rates quoted 0 0 0
Median hourly rate - - -
UK excluding London median hourly rate - - -

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised across the UK.

Processes & Methodologies Category
UK
Contract IT job ads with a match in the
Processes & Methodologies category
36783 41524 39970
As % of all contract IT jobs located in the UK 82.18% 81.75% 78.56%
Number of daily rates quoted 24390 26922 25816
Median daily rate £450 £425 £425
Median daily rate % change year-on-year
+5.88% -
90% offered a daily rate of more than £300 £290 £285
10% offered a daily rate of more than £600 £600 £575
UK excluding London median daily rate £405 £400 £390
% change year-on-year
+1.25% +2.56%
Number of hourly rates quoted 937 1204 1054
Median hourly rate £34.00 £38.00 £25.00
Median hourly rate % change year-on-year
-10.52% +52.00%
90% offered a hourly rate of more than £12.50 £13.00 £12.00
10% offered a hourly rate of more than £51.00 £55.00 £47.50
UK excluding London median hourly rate £35.00 £40.00 £26.00
% change year-on-year
-12.50% +53.84%

Database Marketing
Jobs Demand Trend

The demand trend of contract jobs citing Database Marketing as a proportion of all IT contracts with a match in the Processes & Methodologies category.

Database Marketing Jobs Demand Trend in the UK

Database Marketing
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Database Marketing within the UK.

Database Marketing Daily Rate Trend in the UK

Database Marketing
Daily Rate Histogram

This chart provides a histogram of daily rates quoted in contract IT jobs citing Database Marketing within the UK over the 3 months to 20 January 2017.

Database Marketing Daily Rate Histogram in the UK

Database Marketing
Hourly Rate Trend

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Database Marketing within the UK.

Database Marketing Hourly Rate Trend in the UK

Database Marketing
Top 6 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Database Marketing within the UK over the 3 months to 20 January 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +22 8 £422 +3.75% 3
London +11 6 £503 +18.29% 3
Hammersmith - 4 £575 -
Leeds +11 2 £375 -3.22%
West Yorkshire +10 2 £375 -3.22%
Yorkshire +6 2 £375 -3.22%

Database Marketing
Top 30 Related IT Skills

For the 6 months to 20 January 2017, IT contractor jobs citing Database Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads with a requirement for Database Marketing.

1 22 (100.00%) Marketing
2 18 (81.82%) SQL
3 16 (72.73%) CRM
4 8 (36.36%) SQL Server
5 7 (31.82%) XML
5 7 (31.82%) HTML
5 7 (31.82%) JavaScript
5 7 (31.82%) Degree
5 7 (31.82%) Analytics
5 7 (31.82%) Relational Database
6 6 (27.27%) Customer Segmentation
6 6 (27.27%) Direct Marketing
6 6 (27.27%) Telecoms
6 6 (27.27%) SAS
6 6 (27.27%) Business Intelligence
7 5 (22.73%) Salesforce.com
7 5 (22.73%) Oracle
7 5 (22.73%) T-SQL
7 5 (22.73%) QA
8 4 (18.18%) Email Marketing
8 4 (18.18%) Web Development
8 4 (18.18%) Netezza
8 4 (18.18%) Data Analysis
8 4 (18.18%) BusinessObjects
8 4 (18.18%) Advertising
8 4 (18.18%) Agile Software Development
8 4 (18.18%) C#
8 4 (18.18%) Web Services
8 4 (18.18%) SMS
8 4 (18.18%) E-Commerce

Database Marketing
Top Related IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 6 (27.27%) SAS
Applications
1 2 (9.09%) MS Excel
1 2 (9.09%) MS PowerPoint
Business Applications
1 3 (13.64%) Adobe Campaign
1 3 (13.64%) Dynamics CRM
2 1 (4.55%) Eloqua
2 1 (4.55%) Infor CRM
Communications & Networking
1 4 (18.18%) SMS
2 3 (13.64%) HTTP
3 1 (4.55%) HTTPS
3 1 (4.55%) SSL
Database & Business Intelligence
1 8 (36.36%) SQL Server
2 7 (31.82%) Relational Database
3 4 (18.18%) BusinessObjects
3 4 (18.18%) Data Mining
4 3 (13.64%) MySQL
4 3 (13.64%) RDBMS
5 2 (9.09%) Big Data
5 2 (9.09%) Data Warehouse
5 2 (9.09%) Oracle Discoverer
5 2 (9.09%) Oracle OWB
5 2 (9.09%) SQL Server Integration Services
General
1 22 (100.00%) Marketing
2 6 (27.27%) Telecoms
3 4 (18.18%) Advertising
4 2 (9.09%) Retail
5 1 (4.55%) Finance
Job Titles
1 6 (27.27%) Analyst
2 4 (18.18%) CRM Specialist
2 4 (18.18%) Marketing Manager
3 3 (13.64%) Business Analyst
3 3 (13.64%) Data Analyst
3 3 (13.64%) Data Manager
3 3 (13.64%) Developer
4 2 (9.09%) Automation Specialist
4 2 (9.09%) CRM Analyst
4 2 (9.09%) Data Insight Analyst
4 2 (9.09%) Insight Analyst
4 2 (9.09%) Insight Data Analyst
4 2 (9.09%) Lead Business Analyst
4 2 (9.09%) Marketing Analyst
4 2 (9.09%) Marketing Automation Specialist
4 2 (9.09%) Marketing Specialist
4 2 (9.09%) Product Owner
5 1 (4.55%) CRM Developer
5 1 (4.55%) Database Marketing Manager
5 1 (4.55%) Marketing Database Manager
Libraries, Frameworks & Software Standards
1 7 (31.82%) HTML
1 7 (31.82%) XML
2 4 (18.18%) Web Services
3 3 (13.64%) Ajax
3 3 (13.64%) CSS
3 3 (13.64%) jQuery
3 3 (13.64%) JSON
3 3 (13.64%) REST
3 3 (13.64%) SOAP
3 3 (13.64%) XSLT
4 1 (4.55%) .NET
Miscellaneous
1 2 (9.09%) Analytical Skills
1 2 (9.09%) Mathematics
1 2 (9.09%) Statistics
Processes & Methodologies
1 16 (72.73%) CRM
2 7 (31.82%) Analytics
3 6 (27.27%) Business Intelligence
3 6 (27.27%) Customer Segmentation
3 6 (27.27%) Direct Marketing
4 4 (18.18%) Agile Software Development
4 4 (18.18%) Data Analysis
4 4 (18.18%) Data Architecture
4 4 (18.18%) E-Commerce
4 4 (18.18%) Email Marketing
4 4 (18.18%) Online Marketing
4 4 (18.18%) Project Management
4 4 (18.18%) Web Development
5 3 (13.64%) Customer Engagement
5 3 (13.64%) Marketing Automation
5 3 (13.64%) SDLC
5 3 (13.64%) Waterfall
6 2 (9.09%) Data Entry
6 2 (9.09%) Root Cause Analysis
6 2 (9.09%) Use Case
Programming Languages
1 18 (81.82%) SQL
2 7 (31.82%) JavaScript
3 5 (22.73%) T-SQL
4 4 (18.18%) C#
5 3 (13.64%) Java
5 3 (13.64%) PHP
5 3 (13.64%) Python
6 1 (4.55%) PL/SQL
Qualifications
1 7 (31.82%) Degree
Quality Assurance & Compliance
1 5 (22.73%) QA
Vendors
1 5 (22.73%) Oracle
1 5 (22.73%) Salesforce.com
2 4 (18.18%) Netezza
2 4 (18.18%) Salesforce Marketing Cloud
3 3 (13.64%) Adobe
3 3 (13.64%) Marketo
4 2 (9.09%) SAP