The first table below looks at the demand for Database Marketing skills in IT contracts advertised across the UK. Included is a guide to the average contractor rates offered in IT contracts that have cited Database Marketing over the 3 months to 22 July 2014 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Processes & Methodologies category.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
22 Jul 2014
Same period 2013 Same period 2012
Database Marketing
Rank 565 558 576
Rank change year-on-year
-7 +18
Contract jobs citing Database Marketing 7 8 15
As % of all contract IT jobs located in the UK 0.013% 0.016% 0.026%
As % of the Processes & Methodologies category 0.018% 0.022% 0.037%
Number of daily rates quoted 4 4 9
Average daily rate
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£200 £220 £350
Average daily rate % change year-on-year
-9.09% -37.14%
90% offered a daily rate of more than £133 £220 £332
10% offered a daily rate of more than £390 £224 £410
UK excluding London average daily rate £150 £220 £350
% change year-on-year
-31.81% -37.14%
Number of hourly rates quoted 1 0 0
Average hourly rate £11.00 - -
UK excluding London average hourly rate £11.00 - -
Processes & Methodologies Category
UK
Contract IT job ads with a match in the
Processes & Methodologies category
39338 37094 40713
As % of all contract IT jobs located in the UK 74.11% 72.94% 70.34%
Number of daily rates quoted 24409 22472 23326
Average daily rate £400 £405 £400
Average daily rate % change year-on-year
-1.23% +1.25%
90% offered a daily rate of more than £275 £270 £270
10% offered a daily rate of more than £560 £575 £575
UK excluding London average daily rate £375 £375 £363
% change year-on-year
- +3.44%
Number of hourly rates quoted 1122 1062 1420
Average hourly rate £25.00 £30.00 £30.00
Average hourly rate % change year-on-year
-16.66% -
90% offered a hourly rate of more than £12.50 £12.50 £13.00
10% offered a hourly rate of more than £47.50 £45.55 £45.00
UK excluding London average hourly rate £26.50 £31.00 £31.00
% change year-on-year
-14.51% -

Database Marketing
Jobs Demand Trend

This chart provides the 3-month moving total of IT contractor jobs citing Database Marketing within the UK as a proportion of the total demand within the Processes & Methodologies category.

Database Marketing Jobs Demand Trend in the UK

Database Marketing
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Database Marketing within the UK.

Database Marketing Daily Rate Trend in the UK

Database Marketing
Daily Rate Histogram

This chart provides a histogram of daily rates quoted in contract IT jobs citing Database Marketing within the UK over the 3 months to 22 July 2014.

Database Marketing Daily Rate Histogram in the UK

Database Marketing
Hourly Rate Trend

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Database Marketing within the UK.

Database Marketing Hourly Rate Trend in the UK

Database Marketing
Top 13 Contract Locations

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Database Marketing within the UK over the 3 months to 22 July 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -8 7 £200 -9.09% 11
London +15 3 £450 +102.24% 7
South East -7 3 £138 -37.50% 3
South West - 1 £250 -
Bristol - 1 £250 -
Crawley - - - -
Manchester - - - - 1
Sutton-in-Ashfield - - - -
Nottinghamshire - - - -
West Sussex - - - -
City of London - - - - 3
East Midlands - - - -
North West - - - - 1

Database Marketing
Top 30 Related IT Skills

For the 6 months to 22 July 2014, IT contractor jobs within the UK citing Database Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Database Marketing.

1 24 (100.00%) Marketing
2 10 (41.67%) CRM
3 9 (37.50%) SQL
4 7 (29.17%) Project Management
4 7 (29.17%) Finance
4 7 (29.17%) Customer Insight
5 6 (25.00%) Analytics
6 5 (20.83%) Data Mining
7 4 (16.67%) ETL
7 4 (16.67%) SAS
7 4 (16.67%) B2B
7 4 (16.67%) HTML
7 4 (16.67%) Business Development
7 4 (16.67%) Direct Marketing
7 4 (16.67%) Digital Marketing
7 4 (16.67%) SQL Server Integration Services
7 4 (16.67%) Data Cleansing
8 3 (12.50%) Marketing Analytics
8 3 (12.50%) Campaign Management
8 3 (12.50%) Marketo
8 3 (12.50%) Dynamics CRM
8 3 (12.50%) Retail
8 3 (12.50%) Google
8 3 (12.50%) Content Management
8 3 (12.50%) Data Analysis
8 3 (12.50%) Google Analytics
8 3 (12.50%) FastStats
8 3 (12.50%) Process Management
8 3 (12.50%) Salesforce.com
9 2 (8.33%) CHAID

Database Marketing
Top Related IT Skills by Category

For the 6 months to 22 July 2014, IT contractor jobs within the UK citing Database Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Database Marketing. Up to 20 skills are shown per category.

Application Platforms
1 4 (16.67%) SAS
Applications
1 3 (12.50%) FastStats
2 1 (4.17%) MS Excel
Business Applications
1 3 (12.50%) Dynamics CRM
1 3 (12.50%) Google Analytics
2 1 (4.17%) SAP Oil and Gas
Cloud Services
1 2 (8.33%) CheetahMail
1 2 (8.33%) Pure360
Database & Business Intelligence
1 5 (20.83%) Data Mining
2 4 (16.67%) SQL Server Integration Services
3 1 (4.17%) Relational Database
3 1 (4.17%) SAS Enterprise Guide
General
1 24 (100.00%) Marketing
2 7 (29.17%) Finance
3 3 (12.50%) Retail
4 2 (8.33%) Financial Institution
5 1 (4.17%) Banking
5 1 (4.17%) Electronics
5 1 (4.17%) Telecoms
5 1 (4.17%) Manufacturing
5 1 (4.17%) Pharmaceutical
Job Titles
1 11 (45.83%) Analyst
2 4 (16.67%) Report Analyst
2 4 (16.67%) Consultant
2 4 (16.67%) Marketing Analyst
3 3 (12.50%) CRM Consultant
3 3 (12.50%) Campaign Manager
3 3 (12.50%) Data Analyst
4 2 (8.33%) Senior Analyst
4 2 (8.33%) Database Analyst
4 2 (8.33%) Administrator
4 2 (8.33%) CRM Analyst
4 2 (8.33%) Database Marketing Analyst
4 2 (8.33%) Developer
4 2 (8.33%) SAS Analyst
4 2 (8.33%) Campaign Executive
4 2 (8.33%) Insight Analyst
5 1 (4.17%) Marketing Data Analyst
5 1 (4.17%) Senior Insight Analyst
5 1 (4.17%) Senior SAS Analyst
5 1 (4.17%) Database Manager
Libraries, Frameworks & Software Standards
1 4 (16.67%) HTML
2 1 (4.17%) CSS
Miscellaneous
1 1 (4.17%) Digital Media
1 1 (4.17%) Social Media
1 1 (4.17%) FMCG
1 1 (4.17%) IPTV
1 1 (4.17%) Statistics
1 1 (4.17%) NHS
1 1 (4.17%) DTV
Processes & Methodologies
1 10 (41.67%) CRM
2 7 (29.17%) Project Management
2 7 (29.17%) Customer Insight
3 6 (25.00%) Analytics
4 4 (16.67%) ETL
4 4 (16.67%) B2B
4 4 (16.67%) Business Development
4 4 (16.67%) Direct Marketing
4 4 (16.67%) Digital Marketing
4 4 (16.67%) Data Cleansing
5 3 (12.50%) Marketing Analytics
5 3 (12.50%) Campaign Management
5 3 (12.50%) Content Management
5 3 (12.50%) Data Analysis
5 3 (12.50%) Process Management
6 2 (8.33%) CHAID
6 2 (8.33%) Business Intelligence
6 2 (8.33%) Web Analytics
6 2 (8.33%) Propensity Modelling
6 2 (8.33%) Data Virtualisation
Programming Languages
1 9 (37.50%) SQL
Qualifications
1 1 (4.17%) Degree
Vendors
1 3 (12.50%) Marketo
1 3 (12.50%) Google
1 3 (12.50%) Salesforce.com
2 2 (8.33%) SAP
2 2 (8.33%) Unica
2 2 (8.33%) SmartFocus
3 1 (4.17%) Tableau
3 1 (4.17%) Eloqua
3 1 (4.17%) Pardot
3 1 (4.17%) ExactTarget
City of London
Churchill Frank
Rate: £400 - £500 per day
Posted: 14 days ago
High Wycombe
Hays IT - Uk Posting account
Rate: £10.00 - £12.00 per hour + Please quote an hourly rate
Posted: 22 days ago