The first table below looks at the demand for Database Marketing skills in IT contracts advertised across the UK. Included is a guide to the average contractor rates offered in IT contracts that have cited Database Marketing over the 3 months to 18 April 2014 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Processes & Methodologies category.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
18 Apr 2014
Same period 2013 Same period 2012
Database Marketing
Rank 571 528 576
Rank change year-on-year
-43 +48
Contract jobs citing Database Marketing 16 16 12
As % of all contract IT jobs located in the UK 0.028% 0.034% 0.020%
As % of the Processes & Methodologies category 0.039% 0.046% 0.029%
Number of daily rates quoted 11 8 7
Average daily rate £375 £263 £329
Average daily rate % change year-on-year
+42.85% -20.15%
90% offered a daily rate of more than £225 £175 £255
10% offered a daily rate of more than £450 £358 £375
UK excluding London average daily rate £450 £350 £375
% change year-on-year
+28.57% -6.66%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate - - -
Processes & Methodologies Category
UK
Contract IT job ads with a match in the
Processes & Methodologies category
41342 34605 42097
As % of all contract IT jobs located in the UK 73.43% 72.51% 69.41%
Number of daily rates quoted 25701 20630 24018
Average daily rate £400 £405 £410
Average daily rate % change year-on-year
-1.23% -1.21%
90% offered a daily rate of more than £275 £275 £275
10% offered a daily rate of more than £560 £575 £588
UK excluding London average daily rate £375 £360 £370
% change year-on-year
+4.16% -2.70%
Number of hourly rates quoted 1173 1052 1437
Average hourly rate £28.08 £32.00 £27.50
Average hourly rate % change year-on-year
-12.25% +16.36%
90% offered a hourly rate of more than £12.39 £13.50 £13.00
10% offered a hourly rate of more than £52.50 £54.00 £45.00
UK excluding London average hourly rate £30.00 £32.00 £27.50
% change year-on-year
-6.25% +16.36%

Database Marketing
Jobs Demand Trend

This chart provides the 3-month moving total of IT contractor jobs citing Database Marketing within the UK as a proportion of the total demand within the Processes & Methodologies category.

Database Marketing Jobs Demand Trend in the UK

Database Marketing
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Database Marketing within the UK.

Database Marketing Daily Rate Trend in the UK

Database Marketing
Daily Rate Histogram

This chart provides a histogram of daily rates quoted in contract IT jobs citing Database Marketing within the UK over the 3 months to 18 April 2014.

Database Marketing Daily Rate Histogram in the UK

Database Marketing
Hourly Rate Trend

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Database Marketing within the UK.

Database Marketing Hourly Rate Trend in the UK

Database Marketing
Top 18 Contract Locations

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Database Marketing within the UK over the 3 months to 18 April 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click each for more statistics)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Find
Job
Vacancies
England -88 15 £375 +42.85% 12
London -28 6 £363 +107.14% 9
South West -17 5 £450 +63.63% 1
South East -14 3 £185 -48.96% 1
City of London -15 2 £325 - 1
Buckinghamshire - 1 - -
Leicestershire - - - -
Nottinghamshire - - - -
Somerset - - - -
West Sussex - - - - 1
Bath - - - -
Crawley - - - -
Edinburgh - - - -
Leicester - - - -
East Midlands - - - -
Milton Keynes - - - -
Sutton-in-Ashfield - - - -
Scotland - - - -

Database Marketing
Top 30 Related IT Skills

For the 6 months to 18 April 2014, IT contractor jobs within the UK citing Database Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Database Marketing.

1 31 (100.00%) Marketing
2 15 (48.39%) SQL
3 12 (38.71%) Finance
4 10 (32.26%) CRM
4 10 (32.26%) SAS
5 9 (29.03%) Data Mining
5 9 (29.03%) Retail
6 8 (25.81%) Customer Insight
7 7 (22.58%) Degree
7 7 (22.58%) HTML
8 6 (19.35%) Project Management
8 6 (19.35%) Campaign Management
9 5 (16.13%) Analytics
9 5 (16.13%) FastStats
9 5 (16.13%) Telecoms
9 5 (16.13%) SQL Server
10 4 (12.90%) Adobe
10 4 (12.90%) ETL
10 4 (12.90%) Financial Analysis
10 4 (12.90%) SQL Server Integration Services
11 3 (9.68%) Dynamics CRM
11 3 (9.68%) Statistical Analysis
11 3 (9.68%) Web Development
11 3 (9.68%) Mathematics
11 3 (9.68%) Physics
11 3 (9.68%) Computer Science
11 3 (9.68%) QA
11 3 (9.68%) Predictive Modelling
11 3 (9.68%) Statistical Modelling
11 3 (9.68%) Tableau

Database Marketing
Top Related IT Skills by Category

For the 6 months to 18 April 2014, IT contractor jobs within the UK citing Database Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Database Marketing. Up to 20 skills are shown per category.

Application Platforms
1 10 (32.26%) SAS
2 2 (6.45%) CMS
Applications
1 5 (16.13%) FastStats
2 3 (9.68%) SPSS
2 3 (9.68%) MS Excel
3 1 (3.23%) Photoshop
3 1 (3.23%) MS Office
Business Applications
1 3 (9.68%) Dynamics CRM
2 1 (3.23%) Google Analytics
Database & Business Intelligence
1 9 (29.03%) Data Mining
2 5 (16.13%) SQL Server
3 4 (12.90%) SQL Server Integration Services
4 3 (9.68%) Oracle Reports
5 2 (6.45%) Relational Database
6 1 (3.23%) SQL Server Analysis Services
6 1 (3.23%) Base SAS
6 1 (3.23%) SAS Enterprise Guide
6 1 (3.23%) Microsoft Analysis Services
6 1 (3.23%) SQL Server Reporting Services
6 1 (3.23%) SQL Server 2005
6 1 (3.23%) RDBMS
6 1 (3.23%) MySQL
6 1 (3.23%) Crystal Reports
Development Applications
1 1 (3.23%) Dreamweaver
General
1 31 (100.00%) Marketing
2 12 (38.71%) Finance
3 9 (29.03%) Retail
4 5 (16.13%) Telecoms
5 3 (9.68%) Automotive
5 3 (9.68%) Manufacturing
5 3 (9.68%) Pharmaceutical
6 1 (3.23%) Financial Institution
Job Titles
1 13 (41.94%) Analyst
2 7 (22.58%) Senior Analyst
3 6 (19.35%) SAS Analyst
4 4 (12.90%) Senior SAS Analyst
5 3 (9.68%) Insight Analyst
5 3 (9.68%) CRM Consultant
5 3 (9.68%) Data Analyst
5 3 (9.68%) Consultant
6 2 (6.45%) Report Analyst
6 2 (6.45%) Developer
6 2 (6.45%) SAS Insight Analyst
6 2 (6.45%) Campaign Executive
6 2 (6.45%) Senior Insight Analyst
6 2 (6.45%) Campaign Manager
6 2 (6.45%) Marketing Analyst
7 1 (3.23%) Marketing Executive
7 1 (3.23%) SAS Data Analyst
7 1 (3.23%) Database Marketing Analyst
7 1 (3.23%) CRM Analyst
7 1 (3.23%) SPSS Analyst
Libraries, Frameworks & Software Standards
1 7 (22.58%) HTML
2 3 (9.68%) CSS
2 3 (9.68%) XML
Miscellaneous
1 3 (9.68%) Mathematics
1 3 (9.68%) Physics
1 3 (9.68%) Computer Science
2 1 (3.23%) Statistics
2 1 (3.23%) Data Extraction
2 1 (3.23%) Visualisation
Processes & Methodologies
1 10 (32.26%) CRM
2 8 (25.81%) Customer Insight
3 6 (19.35%) Project Management
3 6 (19.35%) Campaign Management
4 5 (16.13%) Analytics
5 4 (12.90%) ETL
5 4 (12.90%) Financial Analysis
6 3 (9.68%) Statistical Analysis
6 3 (9.68%) Web Development
6 3 (9.68%) Predictive Modelling
6 3 (9.68%) Statistical Modelling
6 3 (9.68%) Propensity Modelling
6 3 (9.68%) Marketing Analytics
6 3 (9.68%) Data-Driven Marketing
6 3 (9.68%) Content Management
6 3 (9.68%) SEO
6 3 (9.68%) Contact Management
6 3 (9.68%) E-business
6 3 (9.68%) CHAID
6 3 (9.68%) B2C
Programming Languages
1 15 (48.39%) SQL
2 3 (9.68%) Java
2 3 (9.68%) JavaScript
2 3 (9.68%) PHP
3 1 (3.23%) SELCOPY
3 1 (3.23%) FoxPro (VFP)
3 1 (3.23%) T-SQL
Qualifications
1 7 (22.58%) Degree
Quality Assurance & Compliance
1 3 (9.68%) QA
Vendors
1 4 (12.90%) Adobe
2 3 (9.68%) Tableau
2 3 (9.68%) Facebook
2 3 (9.68%) Neolane
2 3 (9.68%) Oracle
3 2 (6.45%) Salesforce.com
3 2 (6.45%) Marketo
4 1 (3.23%) Unica
4 1 (3.23%) SmartFocus
4 1 (3.23%) Eloqua
4 1 (3.23%) Alterian
4 1 (3.23%) Google
4 1 (3.23%) Microsoft
Bristol
Opus Recruitment Solutions Ltd
Rate: £400 - £500 per day
Posted: 23 days ago