The table below looks at the statistics for Database Marketing skills in IT contracts advertised across the UK. Included is a guide to the average contractor rates offered in IT contracts that have cited Database Marketing over the 3 months to 4 August 2015 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
4 Aug 2015
Same period 2014 Same period 2013
Database Marketing
Rank 615 591 566
Rank change year-on-year
-24 -25
Contract jobs citing Database Marketing 7 9 10
As % of all contract IT jobs located in the UK 0.012% 0.016% 0.020%
As % of the Processes & Methodologies category 0.016% 0.022% 0.026%
Number of daily rates quoted 3 6 4
Average daily rate
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£200 £263 £220
Average daily rate % change year-on-year
-23.80% +19.31%
UK excluding London average daily rate - £250 £220
% change year-on-year
- +13.63%
Number of hourly rates quoted 0 1 0
Average hourly rate - £11.00 -
UK excluding London average hourly rate - £11.00 -

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised across the UK.

Processes & Methodologies Category
UK
Contract IT job ads with a match in the
Processes & Methodologies category
44294 41615 38269
As % of all contract IT jobs located in the UK 77.78% 76.15% 74.83%
Number of daily rates quoted 28706 25700 23210
Average daily rate £418 £400 £403
Average daily rate % change year-on-year
+4.37% -0.62%
90% offered a daily rate of more than £285 £275 £270
10% offered a daily rate of more than £575 £560 £575
UK excluding London average daily rate £388 £375 £375
% change year-on-year
+3.33% -
Number of hourly rates quoted 1194 1169 1103
Average hourly rate £30.00 £24.00 £30.50
Average hourly rate % change year-on-year
+25.00% -21.31%
90% offered a hourly rate of more than £12.50 £12.80 £12.50
10% offered a hourly rate of more than £52.17 £50.00 £50.00
UK excluding London average hourly rate £30.52 £26.00 £31.00
% change year-on-year
+17.38% -16.12%

Database Marketing
Jobs Demand Trend

This chart provides the 3-month moving total of IT contractor jobs citing Database Marketing within the UK as a proportion of the total demand within the Processes & Methodologies category.

Database Marketing Jobs Demand Trend in the UK

Database Marketing
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Database Marketing within the UK.

Database Marketing Daily Rate Trend in the UK

Database Marketing
Daily Rate Histogram

This chart provides a histogram of daily rates quoted in contract IT jobs citing Database Marketing within the UK over the 3 months to 4 August 2015.

Database Marketing Daily Rate Histogram in the UK

Database Marketing
Hourly Rate Trend

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Database Marketing within the UK.

Database Marketing Hourly Rate Trend in the UK

Database Marketing
Top 7 Contract Locations

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Database Marketing within the UK over the 3 months to 4 August 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -21 7 £200 -23.80%
London +4 5 £200 -27.27%
City of London - 2 £150 -
Hemel Hempstead - 2 - -
East of England - 2 - -
Hertfordshire - 2 - -
Uxbridge - 1 £200 -

Database Marketing
Top 30 Related IT Skills

For the 6 months to 4 August 2015, IT contractor jobs within the UK citing Database Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Database Marketing.

1 21 (100.00%) Marketing
2 11 (52.38%) CRM
3 9 (42.86%) SQL
4 6 (28.57%) Analytics
5 5 (23.81%) Customer Analytics
5 5 (23.81%) Retail
5 5 (23.81%) FastStats
6 3 (14.29%) Degree
6 3 (14.29%) MS Excel
6 3 (14.29%) SQL Server
6 3 (14.29%) Project Management
6 3 (14.29%) Campaign Management
7 2 (9.52%) Customer Segmentation
7 2 (9.52%) Business Development
7 2 (9.52%) Digital Marketing
7 2 (9.52%) Quality Management
7 2 (9.52%) E-business
7 2 (9.52%) Business Intelligence
7 2 (9.52%) MS Access
7 2 (9.52%) UNIX
7 2 (9.52%) Direct Marketing
7 2 (9.52%) Time Management
7 2 (9.52%) SmartFocus
7 2 (9.52%) Data Mining
7 2 (9.52%) Shell Script
7 2 (9.52%) MS PowerPoint
7 2 (9.52%) SQL Server Reporting Services
8 1 (4.76%) Data Analysis
8 1 (4.76%) Systems Analysis
8 1 (4.76%) Economics

Database Marketing
Top Related IT Skills by Category

For the 6 months to 4 August 2015, IT contractor jobs within the UK citing Database Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Database Marketing. Up to 20 skills are shown per category.

Application Platforms
1 1 (4.76%) SAS
1 1 (4.76%) Apache Pig
Applications
1 5 (23.81%) FastStats
2 3 (14.29%) MS Excel
3 2 (9.52%) MS PowerPoint
4 1 (4.76%) SPSS
4 1 (4.76%) Pro/ENGINEER
4 1 (4.76%) Weka
4 1 (4.76%) PTC Creo
Business Applications
1 1 (4.76%) SAP Oil and Gas
1 1 (4.76%) Unica
Cloud Services
1 2 (9.52%) SmartFocus
2 1 (4.76%) CheetahMail
2 1 (4.76%) Pure360
Database & Business Intelligence
1 3 (14.29%) SQL Server
2 2 (9.52%) MS Access
2 2 (9.52%) Data Mining
2 2 (9.52%) SQL Server Reporting Services
3 1 (4.76%) SQL Server 2005
3 1 (4.76%) Oracle OLAP
3 1 (4.76%) SQL Server Analysis Services
3 1 (4.76%) Base SAS
3 1 (4.76%) Hadoop
3 1 (4.76%) Apache Hive
3 1 (4.76%) Mahout
3 1 (4.76%) Big Data
3 1 (4.76%) Impala
3 1 (4.76%) OLTP
3 1 (4.76%) Microsoft Analysis Services
3 1 (4.76%) OLAP
3 1 (4.76%) Crystal Reports
General
1 21 (100.00%) Marketing
2 5 (23.81%) Retail
3 1 (4.76%) Electronics
3 1 (4.76%) Telecoms
3 1 (4.76%) Finance
3 1 (4.76%) Manufacturing
3 1 (4.76%) Advertising
Job Titles
1 9 (42.86%) Analyst
2 5 (23.81%) Programme Manager
2 5 (23.81%) Data Analyst
3 3 (14.29%) Database Analyst
4 2 (9.52%) Systems Analyst
4 2 (9.52%) Operations Analyst
4 2 (9.52%) Data Manager
4 2 (9.52%) Database Marketing Analyst
4 2 (9.52%) Database Marketing Executive
4 2 (9.52%) Marketing Executive
4 2 (9.52%) Planning Manager
4 2 (9.52%) Marketing Analyst
5 1 (4.76%) Software Manager
5 1 (4.76%) Marketing Campaign Manager
5 1 (4.76%) Content Manager
5 1 (4.76%) Campaign Manager
5 1 (4.76%) Senior Data Modeller
5 1 (4.76%) CRM Programme Manager
5 1 (4.76%) Campaign Analyst
5 1 (4.76%) CRM Manager
Libraries, Frameworks & Software Standards
1 1 (4.76%) HTML
1 1 (4.76%) .NET
1 1 (4.76%) SciPy
1 1 (4.76%) Pandas
Miscellaneous
1 1 (4.76%) DTV
1 1 (4.76%) Economics
1 1 (4.76%) Statistics
1 1 (4.76%) Mathematics
1 1 (4.76%) Data Extraction
1 1 (4.76%) Visualisation
1 1 (4.76%) User Experience
1 1 (4.76%) Analytical Skills
Operating Systems
1 2 (9.52%) UNIX
Processes & Methodologies
1 11 (52.38%) CRM
2 6 (28.57%) Analytics
3 5 (23.81%) Customer Analytics
4 3 (14.29%) Campaign Management
4 3 (14.29%) Project Management
5 2 (9.52%) Quality Management
5 2 (9.52%) E-business
5 2 (9.52%) Business Intelligence
5 2 (9.52%) Business Development
5 2 (9.52%) Direct Marketing
5 2 (9.52%) Digital Marketing
5 2 (9.52%) Time Management
5 2 (9.52%) Customer Segmentation
6 1 (4.76%) Performance Analysis
6 1 (4.76%) Mobile Marketing
6 1 (4.76%) Customer Engagement
6 1 (4.76%) Predictive Modelling
6 1 (4.76%) Waterfall
6 1 (4.76%) B2B
6 1 (4.76%) B2C
Programming Languages
1 9 (42.86%) SQL
2 2 (9.52%) Shell Script
3 1 (4.76%) R
3 1 (4.76%) Python
3 1 (4.76%) C#
3 1 (4.76%) Java
3 1 (4.76%) PL/SQL
Qualifications
1 3 (14.29%) Degree
Vendors
1 1 (4.76%) Oracle
1 1 (4.76%) SAP
1 1 (4.76%) IBM
1 1 (4.76%) HP
1 1 (4.76%) Salesforce.com