The table below looks at the statistics for Database Marketing skills in IT contracts advertised across the UK. Included is a guide to the contractor rates offered in IT contracts that have cited Database Marketing over the 3 months to 6 May 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
6 May 2016
Same period 2015 Same period 2014
Database Marketing
Rank 627 618 599
Rank change year-on-year
-9 -19
Contract jobs citing Database Marketing 14 14 16
As % of all contract IT jobs located in the UK 0.025% 0.025% 0.029%
As % of the Processes & Methodologies category 0.031% 0.032% 0.038%
Number of daily rates quoted 7 13 12
Median daily rate £413 £400 £388
Median daily rate % change year-on-year
+3.12% +3.22%
90% offered a daily rate of more than £390 £210 £228
10% offered a daily rate of more than £425 £750 £450
UK excluding London median daily rate - £750 £450
% change year-on-year
- +66.66%
Number of hourly rates quoted 0 0 0
Median hourly rate - - -
UK excluding London median hourly rate - - -

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised across the UK.

Processes & Methodologies Category
UK
Contract IT job ads with a match in the
Processes & Methodologies category
45312 44104 42407
As % of all contract IT jobs located in the UK 81.52% 78.83% 77.59%
Number of daily rates quoted 29953 27498 26558
Median daily rate £438 £413 £400
Median daily rate % change year-on-year
+6.06% +3.12%
90% offered a daily rate of more than £300 £275 £275
10% offered a daily rate of more than £600 £575 £550
UK excluding London median daily rate £400 £388 £375
% change year-on-year
+3.22% +3.33%
Number of hourly rates quoted 1036 1290 1223
Median hourly rate £33.99 £29.00 £30.00
Median hourly rate % change year-on-year
+17.18% -3.33%
90% offered a hourly rate of more than £12.83 £12.10 £12.50
10% offered a hourly rate of more than £48.50 £48.46 £50.00
UK excluding London median hourly rate £36.00 £30.00 £30.50
% change year-on-year
+20.00% -1.63%

Database Marketing
Jobs Demand Trend

The demand trend of contract jobs citing Database Marketing as a proportion of all IT contracts with a match in the Processes & Methodologies category.

Database Marketing Jobs Demand Trend in the UK

Database Marketing
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Database Marketing within the UK.

Database Marketing Daily Rate Trend in the UK

Database Marketing
Hourly Rate Trend

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Database Marketing within the UK.

Database Marketing Hourly Rate Trend in the UK

Database Marketing
Top 10 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Database Marketing within the UK over the 3 months to 6 May 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -24 14 £413 +3.12% 2
London -11 7 £413 +26.92% 1
East of England +7 4 - -
Hertfordshire - 4 - -
Hemel Hempstead - 4 - -
Buckinghamshire - 2 - -
Milton Keynes - 2 - -
South East - 2 - -
South West 0 1 - - 1
Bristol -2 1 - -

Database Marketing
Top 30 Related IT Skills

For the 6 months to 6 May 2016, IT contractor jobs citing Database Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads with a requirement for Database Marketing.

1 37 (100.00%) Marketing
2 17 (45.95%) SQL
3 12 (32.43%) Agile Software Development
4 11 (29.73%) CRM
5 10 (27.03%) HTML
5 10 (27.03%) CSS
5 10 (27.03%) Email Marketing
5 10 (27.03%) Online Marketing
5 10 (27.03%) Waterfall
5 10 (27.03%) Marketing Strategy
6 7 (18.92%) Analytics
6 7 (18.92%) Data Warehouse
6 7 (18.92%) Retail
7 6 (16.22%) MS PowerPoint
7 6 (16.22%) Direct Marketing
7 6 (16.22%) SAS
7 6 (16.22%) Analytical Skills
8 5 (13.51%) Campaign Management
8 5 (13.51%) User Stories
8 5 (13.51%) Digital Marketing
8 5 (13.51%) SDLC
8 5 (13.51%) C#
8 5 (13.51%) .NET
8 5 (13.51%) PL/SQL
8 5 (13.51%) Use Case
8 5 (13.51%) Web Development
8 5 (13.51%) Business Analysis
8 5 (13.51%) Finance
9 4 (10.81%) Degree
9 4 (10.81%) Stakeholder Management

Database Marketing
Top Related IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 6 (16.22%) SAS
Applications
1 6 (16.22%) MS PowerPoint
2 2 (5.41%) SPSS
3 1 (2.70%) MS Excel
3 1 (2.70%) MS Office
Business Applications
1 3 (8.11%) Adobe Campaign
Database & Business Intelligence
1 7 (18.92%) Data Warehouse
2 2 (5.41%) MS Access
3 1 (2.70%) Base SAS
3 1 (2.70%) BusinessObjects
3 1 (2.70%) Data Mining
3 1 (2.70%) Relational Database
3 1 (2.70%) SAS Enterprise Guide
3 1 (2.70%) SAS Enterprise Miner
3 1 (2.70%) SQL Server Integration Services
General
1 37 (100.00%) Marketing
2 7 (18.92%) Retail
3 5 (13.51%) Finance
4 2 (5.41%) Advertising
4 2 (5.41%) Banking
4 2 (5.41%) Games
5 1 (2.70%) Telecoms
Job Titles
1 12 (32.43%) Analyst
2 10 (27.03%) Campaign Executive
2 10 (27.03%) Email Executive
3 7 (18.92%) Business Analyst
4 6 (16.22%) Project Manager
5 4 (10.81%) CRM Analyst
6 3 (8.11%) Campaign Analyst
6 3 (8.11%) Data Analyst
6 3 (8.11%) Data Insight Analyst
6 3 (8.11%) Insight Analyst
6 3 (8.11%) Insight Data Analyst
6 3 (8.11%) Marketing Analyst
6 3 (8.11%) Marketing Manager
7 2 (5.41%) Banking Analyst
7 2 (5.41%) Banking Business Analyst
7 2 (5.41%) Data Warehouse Analyst
7 2 (5.41%) Database Marketing Executive
7 2 (5.41%) Marketing Director
7 2 (5.41%) Technical Analyst
7 2 (5.41%) Technical Business Analyst
Libraries, Frameworks & Software Standards
1 10 (27.03%) CSS
1 10 (27.03%) HTML
2 5 (13.51%) .NET
Miscellaneous
1 6 (16.22%) Analytical Skills
2 4 (10.81%) FMCG
3 3 (8.11%) Statistics
4 2 (5.41%) Computer Science
4 2 (5.41%) User Experience
5 1 (2.70%) iPad
Processes & Methodologies
1 12 (32.43%) Agile Software Development
2 11 (29.73%) CRM
3 10 (27.03%) Email Marketing
3 10 (27.03%) Marketing Strategy
3 10 (27.03%) Online Marketing
3 10 (27.03%) Waterfall
4 7 (18.92%) Analytics
5 6 (16.22%) Direct Marketing
6 5 (13.51%) Business Analysis
6 5 (13.51%) Campaign Management
6 5 (13.51%) Digital Marketing
6 5 (13.51%) SDLC
6 5 (13.51%) Use Case
6 5 (13.51%) User Stories
6 5 (13.51%) Web Development
7 4 (10.81%) Data Analytics
7 4 (10.81%) Stakeholder Management
8 3 (8.11%) Customer Segmentation
8 3 (8.11%) Project Management
9 2 (5.41%) People Management
Programming Languages
1 17 (45.95%) SQL
2 5 (13.51%) C#
2 5 (13.51%) PL/SQL
3 1 (2.70%) SAS Macro
3 1 (2.70%) VBA
Qualifications
1 4 (10.81%) Degree
2 2 (5.41%) Postgraduate
Quality Assurance & Compliance
1 2 (5.41%) Data Quality
Vendors
1 3 (8.11%) Adobe
2 2 (5.41%) BEA
2 2 (5.41%) IBM
2 2 (5.41%) ILOG
3 1 (2.70%) Netezza