The table below looks at the statistics for Database Marketing skills in IT contracts advertised across the UK. Included is a guide to the average contractor rates offered in IT contracts that have cited Database Marketing over the 3 months to 27 April 2015 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
27 Apr 2015
Same period 2014 Same period 2013
Database Marketing
Rank 582 583 528
Rank change year-on-year
+1 -55
Contract jobs citing Database Marketing 15 16 14
As % of all contract IT jobs located in the UK 0.027% 0.029% 0.029%
As % of the Processes & Methodologies category 0.035% 0.039% 0.040%
Number of daily rates quoted 14 12 6
Average daily rate
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£363 £375 £213
Average daily rate % change year-on-year
-3.33% +76.47%
90% offered a daily rate of more than £200 £228 £175
10% offered a daily rate of more than £750 £450 £325
UK excluding London average daily rate £538 £450 £325
% change year-on-year
+19.44% +38.46%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate - - -

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised across the UK.

Processes & Methodologies Category
UK
Contract IT job ads with a match in the
Processes & Methodologies category
42497 40723 35069
As % of all contract IT jobs located in the UK 76.35% 74.75% 73.52%
Number of daily rates quoted 26510 25396 20908
Average daily rate £415 £400 £408
Average daily rate % change year-on-year
+3.75% -1.84%
90% offered a daily rate of more than £283 £275 £275
10% offered a daily rate of more than £575 £563 £575
UK excluding London average daily rate £390 £375 £362
% change year-on-year
+4.00% +3.73%
Number of hourly rates quoted 1226 1148 1061
Average hourly rate £29.00 £30.00 £32.00
Average hourly rate % change year-on-year
-3.33% -6.25%
90% offered a hourly rate of more than £12.10 £12.50 £13.50
10% offered a hourly rate of more than £47.50 £52.50 £54.00
UK excluding London average hourly rate £30.20 £31.00 £32.00
% change year-on-year
-2.58% -3.12%

Database Marketing
Jobs Demand Trend

This chart provides the 3-month moving total of IT contractor jobs citing Database Marketing within the UK as a proportion of the total demand within the Processes & Methodologies category.

Database Marketing Jobs Demand Trend in the UK

Database Marketing
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Database Marketing within the UK.

Database Marketing Daily Rate Trend in the UK

Database Marketing
Daily Rate Histogram

This chart provides a histogram of daily rates quoted in contract IT jobs citing Database Marketing within the UK over the 3 months to 27 April 2015.

Database Marketing Daily Rate Histogram in the UK

Database Marketing
Hourly Rate Trend

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Database Marketing within the UK.

Database Marketing Hourly Rate Trend in the UK

Database Marketing
Top 13 Contract Locations

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Database Marketing within the UK over the 3 months to 27 April 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -1 15 £363 -3.33% 5
London -14 5 £325 -7.14% 3
Luton - 5 £750 -
Bedfordshire - 5 £750 -
East of England - 5 £750 -
Bristol 0 2 £200 -55.55%
South West -4 2 £200 -55.55%
Leeds - 2 £325 -
West Yorkshire - 2 £325 -
Yorkshire - 2 £325 -
City of London +6 1 £450 +50.00% 1
North West - 1 £250 - 1
Manchester - 1 £250 - 1

Database Marketing
Top 30 Related IT Skills

For the 6 months to 27 April 2015, IT contractor jobs within the UK citing Database Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Database Marketing.

1 24 (100.00%) Marketing
2 14 (58.33%) CRM
3 9 (37.50%) SQL
4 8 (33.33%) Retail
5 7 (29.17%) Analytics
5 7 (29.17%) Campaign Management
6 6 (25.00%) Unica
6 6 (25.00%) SAS
7 5 (20.83%) SPSS
7 5 (20.83%) Customer Analytics
7 5 (20.83%) Analytical Skills
8 4 (16.67%) Direct Marketing
8 4 (16.67%) Degree
8 4 (16.67%) Digital Marketing
8 4 (16.67%) FastStats
8 4 (16.67%) MS Excel
9 3 (12.50%) B2C
9 3 (12.50%) IBM
9 3 (12.50%) Microsoft
9 3 (12.50%) SQL Server
9 3 (12.50%) Project Management
10 2 (8.33%) Data Analysis
10 2 (8.33%) Epiphany
10 2 (8.33%) Programme Management
10 2 (8.33%) Finance
10 2 (8.33%) Manufacturing
10 2 (8.33%) E-business
10 2 (8.33%) Electronics
10 2 (8.33%) Telecoms
10 2 (8.33%) SEO

Database Marketing
Top Related IT Skills by Category

For the 6 months to 27 April 2015, IT contractor jobs within the UK citing Database Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Database Marketing. Up to 20 skills are shown per category.

Application Platforms
1 6 (25.00%) SAS
2 1 (4.17%) Apache Pig
Applications
1 5 (20.83%) SPSS
2 4 (16.67%) FastStats
2 4 (16.67%) MS Excel
3 1 (4.17%) MS Visio
3 1 (4.17%) Weka
3 1 (4.17%) MS Project
Business Applications
1 6 (25.00%) Unica
2 2 (8.33%) SAP Oil and Gas
3 1 (4.17%) Dynamics CRM
3 1 (4.17%) Adobe Campaign
Cloud Services
1 2 (8.33%) SmartFocus
1 2 (8.33%) CheetahMail
1 2 (8.33%) Pure360
Communications & Networking
1 2 (8.33%) SMS
Database & Business Intelligence
1 3 (12.50%) SQL Server
2 2 (8.33%) Data Mining
3 1 (4.17%) Microsoft Analysis Services
3 1 (4.17%) SQL Server Reporting Services
3 1 (4.17%) SQL Server 2005
3 1 (4.17%) SQL Server Integration Services
3 1 (4.17%) SQL Server Analysis Services
3 1 (4.17%) Base SAS
3 1 (4.17%) Hadoop
3 1 (4.17%) Apache Hive
3 1 (4.17%) Mahout
3 1 (4.17%) Big Data
3 1 (4.17%) Impala
3 1 (4.17%) Crystal Reports
3 1 (4.17%) Data Warehouse
General
1 24 (100.00%) Marketing
2 8 (33.33%) Retail
3 2 (8.33%) Electronics
3 2 (8.33%) Telecoms
3 2 (8.33%) Finance
3 2 (8.33%) Manufacturing
4 1 (4.17%) Advertising
4 1 (4.17%) Pharmaceutical
Job Titles
1 9 (37.50%) Analyst
2 6 (25.00%) Data Analyst
3 5 (20.83%) Programme Manager
4 3 (12.50%) Marketing Manager
5 2 (8.33%) Marketing Analyst
5 2 (8.33%) Operations Analyst
5 2 (8.33%) Developer
5 2 (8.33%) Senior Developer
5 2 (8.33%) Database Analyst
5 2 (8.33%) Marketing Campaign Manager
5 2 (8.33%) Database Marketing Analyst
5 2 (8.33%) Campaign Analyst
5 2 (8.33%) CRM Manager
5 2 (8.33%) Content Manager
5 2 (8.33%) Campaign Manager
5 2 (8.33%) Project Manager
6 1 (4.17%) Development Analyst
6 1 (4.17%) Senior Data Modeller
6 1 (4.17%) CRM Programme Manager
6 1 (4.17%) SQL Server Analyst
Libraries, Frameworks & Software Standards
1 1 (4.17%) HTML
1 1 (4.17%) .NET
1 1 (4.17%) SciPy
1 1 (4.17%) Pandas
Miscellaneous
1 5 (20.83%) Analytical Skills
2 2 (8.33%) User Experience
2 2 (8.33%) Data Extraction
2 2 (8.33%) DTV
3 1 (4.17%) Economics
3 1 (4.17%) Statistics
3 1 (4.17%) Mathematics
3 1 (4.17%) Copywriting
3 1 (4.17%) Visualisation
Operating Systems
1 2 (8.33%) UNIX
Processes & Methodologies
1 14 (58.33%) CRM
2 7 (29.17%) Campaign Management
2 7 (29.17%) Analytics
3 5 (20.83%) Customer Analytics
4 4 (16.67%) Direct Marketing
4 4 (16.67%) Digital Marketing
5 3 (12.50%) B2C
5 3 (12.50%) Project Management
6 2 (8.33%) E-business
6 2 (8.33%) SEO
6 2 (8.33%) E-Commerce
6 2 (8.33%) Business Intelligence
6 2 (8.33%) B2B
6 2 (8.33%) Programme Management
6 2 (8.33%) Data Analysis
6 2 (8.33%) Mobile Marketing
6 2 (8.33%) Propensity Modelling
6 2 (8.33%) Customer Engagement
7 1 (4.17%) Online Marketing
7 1 (4.17%) Predictive Modelling
Programming Languages
1 9 (37.50%) SQL
2 2 (8.33%) Shell Script
3 1 (4.17%) R
3 1 (4.17%) T-SQL
3 1 (4.17%) Python
3 1 (4.17%) C#
3 1 (4.17%) Java
3 1 (4.17%) PL/SQL
Qualifications
1 4 (16.67%) Degree
Quality Assurance & Compliance
1 1 (4.17%) QA
Vendors
1 3 (12.50%) IBM
1 3 (12.50%) Microsoft
2 2 (8.33%) SAP
2 2 (8.33%) Chordiant
2 2 (8.33%) Epiphany
3 1 (4.17%) Cadence
3 1 (4.17%) Oracle
3 1 (4.17%) Siebel
3 1 (4.17%) Adobe
3 1 (4.17%) HP
3 1 (4.17%) Salesforce.com