The first table below looks at the demand for Database Marketing skills in IT contracts advertised across the UK. Included is a guide to the average contractor rates offered in IT contracts that have cited Database Marketing over the 3 months to 30 July 2014 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Processes & Methodologies category.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
30 Jul 2014
Same period 2013 Same period 2012
Database Marketing
Rank 579 554 572
Rank change year-on-year
-25 +18
Contract jobs citing Database Marketing 9 9 17
As % of all contract IT jobs located in the UK 0.016% 0.018% 0.029%
As % of the Processes & Methodologies category 0.022% 0.024% 0.042%
Number of daily rates quoted 6 4 9
Average daily rate
Keep up to 90%
of your Daily Rate
Get a Free Illustration
£269 £220 £350
Average daily rate % change year-on-year
+22.15% -37.14%
90% offered a daily rate of more than £138 £220 £212
10% offered a daily rate of more than £378 £224 £375
UK excluding London average daily rate £250 £220 £350
% change year-on-year
+13.63% -37.14%
Number of hourly rates quoted 1 0 0
Average hourly rate £11.00 - -
UK excluding London average hourly rate £11.00 - -
Processes & Methodologies Category
UK
Contract IT job ads with a match in the
Processes & Methodologies category
40471 37295 40749
As % of all contract IT jobs located in the UK 74.06% 72.95% 70.51%
Number of daily rates quoted 25021 22614 23464
Average daily rate £400 £403 £400
Average daily rate % change year-on-year
-0.62% +0.62%
90% offered a daily rate of more than £275 £270 £268
10% offered a daily rate of more than £560 £575 £575
UK excluding London average daily rate £375 £375 £363
% change year-on-year
- +3.44%
Number of hourly rates quoted 1157 1059 1464
Average hourly rate £25.00 £30.00 £31.00
Average hourly rate % change year-on-year
-16.66% -3.22%
90% offered a hourly rate of more than £12.55 £12.50 £13.35
10% offered a hourly rate of more than £50.00 £47.50 £45.00
UK excluding London average hourly rate £26.50 £31.00 £31.50
% change year-on-year
-14.51% -1.58%

Database Marketing
Jobs Demand Trend

This chart provides the 3-month moving total of IT contractor jobs citing Database Marketing within the UK as a proportion of the total demand within the Processes & Methodologies category.

Database Marketing Jobs Demand Trend in the UK

Database Marketing
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Database Marketing within the UK.

Database Marketing Daily Rate Trend in the UK

Database Marketing
Daily Rate Histogram

This chart provides a histogram of daily rates quoted in contract IT jobs citing Database Marketing within the UK over the 3 months to 30 July 2014.

Database Marketing Daily Rate Histogram in the UK

Database Marketing
Hourly Rate Trend

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Database Marketing within the UK.

Database Marketing Hourly Rate Trend in the UK

Database Marketing
Top 18 Contract Locations

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Database Marketing within the UK over the 3 months to 30 July 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -30 9 £269 +22.15% 8
South East -11 5 £219 -0.56% 2
London +14 3 £450 +102.24% 6
Bristol -18 1 £250 -
South West -20 1 £250 -
Oxfordshire - 1 £288 -
Oxford - 1 £288 -
Sutton-in-Ashfield - - - -
Uxbridge - - - -
Berkshire - - - -
Nottinghamshire - - - -
Crawley - - - -
Manchester - - - -
West Sussex - - - -
City of London - - - - 3
East Midlands - - - -
North West - - - -
Bracknell - - - -

Database Marketing
Top 30 Related IT Skills

For the 6 months to 30 July 2014, IT contractor jobs within the UK citing Database Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Database Marketing.

1 25 (100.00%) Marketing
2 10 (40.00%) SQL
3 9 (36.00%) CRM
4 8 (32.00%) Project Management
5 7 (28.00%) Data Mining
5 7 (28.00%) Finance
5 7 (28.00%) Customer Insight
6 6 (24.00%) Analytics
6 6 (24.00%) Direct Marketing
6 6 (24.00%) SAS
7 5 (20.00%) HTML
8 4 (16.00%) ETL
8 4 (16.00%) B2B
8 4 (16.00%) SQL Server Integration Services
8 4 (16.00%) Business Development
8 4 (16.00%) Data Analysis
8 4 (16.00%) FastStats
9 3 (12.00%) Google Analytics
9 3 (12.00%) Digital Marketing
9 3 (12.00%) Data Cleansing
9 3 (12.00%) Marketo
9 3 (12.00%) Marketing Analytics
9 3 (12.00%) Content Management
9 3 (12.00%) Google
9 3 (12.00%) Dynamics CRM
9 3 (12.00%) Retail
9 3 (12.00%) Process Management
9 3 (12.00%) Salesforce.com
10 2 (8.00%) SQL Server 2000
10 2 (8.00%) Business Intelligence

Database Marketing
Top Related IT Skills by Category

For the 6 months to 30 July 2014, IT contractor jobs within the UK citing Database Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Database Marketing. Up to 20 skills are shown per category.

Application Platforms
1 6 (24.00%) SAS
2 1 (4.00%) LiveCycle
Applications
1 4 (16.00%) FastStats
2 2 (8.00%) SPSS
2 2 (8.00%) MS Excel
Business Applications
1 3 (12.00%) Google Analytics
1 3 (12.00%) Dynamics CRM
2 1 (4.00%) SAP Oil and Gas
Cloud Services
1 1 (4.00%) CheetahMail
1 1 (4.00%) Pure360
Database & Business Intelligence
1 7 (28.00%) Data Mining
2 4 (16.00%) SQL Server Integration Services
3 2 (8.00%) SQL Server 2000
3 2 (8.00%) SQL Server
3 2 (8.00%) SQL Server 2005
3 2 (8.00%) SQL Server 2008
4 1 (4.00%) SAS Enterprise Guide
4 1 (4.00%) Oracle Database
4 1 (4.00%) Relational Database
4 1 (4.00%) Oracle Database 10g
Development Applications
1 1 (4.00%) Oracle APEX
1 1 (4.00%) Team Foundation Server
General
1 25 (100.00%) Marketing
2 7 (28.00%) Finance
3 3 (12.00%) Retail
4 2 (8.00%) Financial Institution
5 1 (4.00%) Manufacturing
5 1 (4.00%) Banking
5 1 (4.00%) Electronics
5 1 (4.00%) Telecoms
5 1 (4.00%) Pharmaceutical
Job Titles
1 13 (52.00%) Analyst
2 4 (16.00%) Consultant
2 4 (16.00%) Report Analyst
2 4 (16.00%) Senior Analyst
2 4 (16.00%) Marketing Analyst
3 3 (12.00%) Data Analyst
3 3 (12.00%) CRM Consultant
4 2 (8.00%) Database Analyst
4 2 (8.00%) Administrator
4 2 (8.00%) Developer
4 2 (8.00%) SAS Analyst
4 2 (8.00%) Database Marketing Analyst
4 2 (8.00%) Campaign Manager
4 2 (8.00%) CRM Analyst
4 2 (8.00%) Campaign Executive
4 2 (8.00%) Insight Analyst
5 1 (4.00%) Senior Insight Analyst
5 1 (4.00%) Marketing Data Analyst
5 1 (4.00%) SAS Insight Analyst
5 1 (4.00%) Campaign Analyst
Libraries, Frameworks & Software Standards
1 5 (20.00%) HTML
2 2 (8.00%) CSS
3 1 (4.00%) ASP.NET
3 1 (4.00%) .NET
Miscellaneous
1 2 (8.00%) Statistics
2 1 (4.00%) Social Media
2 1 (4.00%) Digital Media
2 1 (4.00%) Open Source
2 1 (4.00%) FMCG
2 1 (4.00%) IPTV
2 1 (4.00%) NHS
2 1 (4.00%) DTV
Processes & Methodologies
1 9 (36.00%) CRM
2 8 (32.00%) Project Management
3 7 (28.00%) Customer Insight
4 6 (24.00%) Analytics
4 6 (24.00%) Direct Marketing
5 4 (16.00%) ETL
5 4 (16.00%) B2B
5 4 (16.00%) Business Development
5 4 (16.00%) Data Analysis
6 3 (12.00%) Digital Marketing
6 3 (12.00%) Data Cleansing
6 3 (12.00%) Marketing Analytics
6 3 (12.00%) Content Management
6 3 (12.00%) Process Management
7 2 (8.00%) Business Intelligence
7 2 (8.00%) CHAID
7 2 (8.00%) Campaign Management
7 2 (8.00%) Propensity Modelling
7 2 (8.00%) Web Analytics
7 2 (8.00%) Data Protection
Programming Languages
1 10 (40.00%) SQL
2 1 (4.00%) Java
2 1 (4.00%) PL/SQL
2 1 (4.00%) C#
Qualifications
1 1 (4.00%) Degree
Vendors
1 3 (12.00%) Marketo
1 3 (12.00%) Google
1 3 (12.00%) Salesforce.com
2 2 (8.00%) Microsoft
2 2 (8.00%) SAP
2 2 (8.00%) Alterian
3 1 (4.00%) SmartFocus
3 1 (4.00%) Tableau
3 1 (4.00%) Eloqua
3 1 (4.00%) Pardot
3 1 (4.00%) ExactTarget
3 1 (4.00%) Unica
3 1 (4.00%) Oracle
3 1 (4.00%) Adobe
City of London
Churchill Frank
Rate: £400 - £500 per day
Posted: 23 days ago