The table below looks at the statistics for Database Marketing skills in IT contracts advertised across the UK. Included is a guide to the average contractor rates offered in IT contracts that have cited Database Marketing over the 3 months to 24 December 2014 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
24 Dec 2014
Same period 2013 Same period 2012
Database Marketing
Rank 581 547 552
Rank change year-on-year
-34 +5
Contract jobs citing Database Marketing 11 23 9
As % of all contract IT jobs located in the UK 0.020% 0.045% 0.018%
As % of the Processes & Methodologies category 0.027% 0.061% 0.026%
Number of daily rates quoted 8 13 3
Average daily rate
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£243 £425 £310
Average daily rate % change year-on-year
-42.94% +37.09%
90% offered a daily rate of more than £200 £231 £262
10% offered a daily rate of more than £433 £579 £322
UK excluding London average daily rate £230 £550 -
% change year-on-year
-58.18% -
Number of hourly rates quoted 0 1 1
Average hourly rate - £29.00 £17.00
Average hourly rate % change year-on-year
- +70.58%
UK excluding London average hourly rate - - £17.00

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised across the UK.

Processes & Methodologies Category
UK
Contract IT job ads with a match in the
Processes & Methodologies category
40533 37796 34894
As % of all contract IT jobs located in the UK 74.73% 73.83% 71.60%
Number of daily rates quoted 26554 23240 20514
Average daily rate £423 £400 £400
Average daily rate % change year-on-year
+5.62% -
90% offered a daily rate of more than £280 £270 £270
10% offered a daily rate of more than £580 £575 £575
UK excluding London average daily rate £388 £370 £365
% change year-on-year
+4.72% +1.36%
Number of hourly rates quoted 1096 1172 1415
Average hourly rate £24.00 £26.00 £30.00
Average hourly rate % change year-on-year
-7.69% -13.33%
90% offered a hourly rate of more than £11.50 £12.50 £12.50
10% offered a hourly rate of more than £47.50 £45.00 £45.00
UK excluding London average hourly rate £25.00 £27.00 £30.00
% change year-on-year
-7.40% -10.00%

Database Marketing
Jobs Demand Trend

This chart provides the 3-month moving total of IT contractor jobs citing Database Marketing within the UK as a proportion of the total demand within the Processes & Methodologies category.

Database Marketing Jobs Demand Trend in the UK

Database Marketing
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Database Marketing within the UK.

Database Marketing Daily Rate Trend in the UK

Database Marketing
Daily Rate Histogram

This chart provides a histogram of daily rates quoted in contract IT jobs citing Database Marketing within the UK over the 3 months to 24 December 2014.

Database Marketing Daily Rate Histogram in the UK

Database Marketing
Hourly Rate Trend

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Database Marketing within the UK.

Database Marketing Hourly Rate Trend in the UK

Database Marketing
Top 15 Contract Locations

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Database Marketing within the UK over the 3 months to 24 December 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -40 11 £243 -42.94% 1
London +7 6 £338 -14.28%
South East -33 5 £230 -60.00% 1
Surrey - 1 - -
City of London - 1 £450 -
East Midlands - - - -
West Yorkshire - - - -
Yorkshire - - - -
Norwich - - - -
Weybridge - - - -
Kent - - - -
Norfolk - - - -
Northamptonshire - - - -
Leeds - - - -
East of England - - - -

Database Marketing
Top 30 Related IT Skills

For the 6 months to 24 December 2014, IT contractor jobs within the UK citing Database Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Database Marketing.

1 26 (100.00%) Marketing
2 17 (65.38%) Analytical Skills
3 15 (57.69%) SAS
4 14 (53.85%) SQL
5 12 (46.15%) MS Excel
5 12 (46.15%) SPSS
6 10 (38.46%) Microsoft
7 9 (34.62%) CRM
8 8 (30.77%) Data Mining
9 7 (26.92%) Adobe
10 6 (23.08%) Project Management
10 6 (23.08%) Customer Insight
11 5 (19.23%) Analytics
11 5 (19.23%) B2B
11 5 (19.23%) SQL Server
11 5 (19.23%) Retail
12 4 (15.38%) Data Analysis
12 4 (15.38%) SQL Server 2005
12 4 (15.38%) Direct Marketing
12 4 (15.38%) HTML
12 4 (15.38%) Pharmaceutical
12 4 (15.38%) FastStats
13 3 (11.54%) Data Protection
13 3 (11.54%) Data Cleansing
13 3 (11.54%) Data Extraction
13 3 (11.54%) Eloqua
13 3 (11.54%) Visualisation
13 3 (11.54%) Tableau
13 3 (11.54%) Financial Analysis
13 3 (11.54%) Marketo

Database Marketing
Top Related IT Skills by Category

For the 6 months to 24 December 2014, IT contractor jobs within the UK citing Database Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Database Marketing. Up to 20 skills are shown per category.

Application Platforms
1 15 (57.69%) SAS
2 1 (3.85%) LiveCycle
2 1 (3.85%) Apache Pig
Applications
1 12 (46.15%) MS Excel
1 12 (46.15%) SPSS
2 4 (15.38%) FastStats
3 1 (3.85%) Weka
3 1 (3.85%) MS Visio
3 1 (3.85%) MS Project
Business Applications
1 1 (3.85%) Dynamics CRM
Database & Business Intelligence
1 8 (30.77%) Data Mining
2 5 (19.23%) SQL Server
3 4 (15.38%) SQL Server 2005
4 2 (7.69%) SQL Server 2000
4 2 (7.69%) Microsoft Analysis Services
4 2 (7.69%) SQL Server Reporting Services
4 2 (7.69%) Crystal Reports
4 2 (7.69%) SQL Server 2008
4 2 (7.69%) SQL Server Analysis Services
5 1 (3.85%) SAS Enterprise Guide
5 1 (3.85%) Hadoop
5 1 (3.85%) Apache Hive
5 1 (3.85%) Mahout
5 1 (3.85%) Big Data
5 1 (3.85%) Oracle Database
5 1 (3.85%) Relational Database
5 1 (3.85%) Impala
5 1 (3.85%) Data Warehouse
5 1 (3.85%) Oracle Database 10g
5 1 (3.85%) SQL Server Integration Services
Development Applications
1 1 (3.85%) Oracle APEX
1 1 (3.85%) Team Foundation Server
General
1 26 (100.00%) Marketing
2 5 (19.23%) Retail
3 4 (15.38%) Pharmaceutical
4 3 (11.54%) Finance
Job Titles
1 18 (69.23%) Analyst
2 10 (38.46%) Data Analyst
3 4 (15.38%) Senior Analyst
4 3 (11.54%) Campaign Analyst
5 2 (7.69%) Insight Analyst
5 2 (7.69%) Marketing Analyst
5 2 (7.69%) Database Marketing Analyst
5 2 (7.69%) Database Analyst
5 2 (7.69%) Administrator
6 1 (3.85%) Consultant
6 1 (3.85%) Data Modeller
6 1 (3.85%) Senior Data Analyst
6 1 (3.85%) SAS Analyst
6 1 (3.85%) Marketing Manager
6 1 (3.85%) Server Analyst
6 1 (3.85%) Senior SAS Analyst
6 1 (3.85%) Project Manager
6 1 (3.85%) Development Analyst
6 1 (3.85%) Senior Data Modeller
6 1 (3.85%) CRM Manager
Libraries, Frameworks & Software Standards
1 4 (15.38%) HTML
2 2 (7.69%) CSS
3 1 (3.85%) SciPy
3 1 (3.85%) Pandas
3 1 (3.85%) .NET
3 1 (3.85%) ASP.NET
Miscellaneous
1 17 (65.38%) Analytical Skills
2 3 (11.54%) Statistics
2 3 (11.54%) Data Extraction
2 3 (11.54%) Visualisation
3 1 (3.85%) Open Source
3 1 (3.85%) Mathematics
3 1 (3.85%) Copywriting
3 1 (3.85%) Economics
Processes & Methodologies
1 9 (34.62%) CRM
2 6 (23.08%) Project Management
2 6 (23.08%) Customer Insight
3 5 (19.23%) Analytics
3 5 (19.23%) B2B
4 4 (15.38%) Data Analysis
4 4 (15.38%) Direct Marketing
5 3 (11.54%) Content Management
5 3 (11.54%) Business Development
5 3 (11.54%) Process Management
5 3 (11.54%) Marketing Analytics
5 3 (11.54%) Data Protection
5 3 (11.54%) Data Cleansing
5 3 (11.54%) Financial Analysis
6 2 (7.69%) Performance Analysis
6 2 (7.69%) Statistical Analysis
6 2 (7.69%) Digital Marketing
7 1 (3.85%) Performance Management
7 1 (3.85%) Email Marketing
7 1 (3.85%) Workflow
Programming Languages
1 14 (53.85%) SQL
2 2 (7.69%) Java
3 1 (3.85%) PL/SQL
3 1 (3.85%) C#
3 1 (3.85%) T-SQL
3 1 (3.85%) Python
3 1 (3.85%) R
Qualifications
1 2 (7.69%) Degree
Vendors
1 10 (38.46%) Microsoft
2 7 (26.92%) Adobe
3 3 (11.54%) Salesforce.com
3 3 (11.54%) Tableau
3 3 (11.54%) Eloqua
3 3 (11.54%) Marketo
3 3 (11.54%) Pardot
4 2 (7.69%) Oracle
4 2 (7.69%) Alterian
4 2 (7.69%) Unica
5 1 (3.85%) Siebel
5 1 (3.85%) IBM
5 1 (3.85%) Cadence
5 1 (3.85%) ExactTarget
5 1 (3.85%) Neolane