The table below looks at the statistics for CRM skills in IT jobs advertised across the UK. Included is a guide to the salaries offered in IT jobs that have cited CRM over the 3 months to 30 June 2016 with a comparison to the same period over the previous 2 years.

3 months to
30 Jun 2016
Same period 2015 Same period 2014
Customer Relationship Management (CRM)
Rank 67 70 62
Rank change year-on-year
+3 -8
Permanent jobs citing CRM 4171 4485 5189
As % of all permanent IT jobs located in the UK 4.26% 4.04% 4.31%
As % of the Processes & Methodologies category 4.85% 4.66% 5.04%
Number of salaries quoted 3406 3500 4264
Median salary £47,500 £47,500 £47,500
90% offered a salary of more than £30,000 £27,500 £30,000
10% offered a salary of more than £75,000 £75,000 £70,000
UK excluding London median salary £42,500 £42,500 £45,000
% change year-on-year
- -5.55%

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised across the UK.

Processes & Methodologies Category
UK
Permanent IT job ads with a match in the
Processes & Methodologies category
86042 96344 102972
As % of all permanent IT jobs located in the UK 87.89% 86.87% 85.50%
Number of salaries quoted 71907 78684 83469
Median salary £50,000 £50,000 £48,000
Median salary % change year-on-year
- +4.16%
90% offered a salary of more than £32,500 £32,000 £31,500
10% offered a salary of more than £77,500 £72,500 £75,000
UK excluding London median salary £45,000 £44,000 £42,500
% change year-on-year
+2.27% +3.52%

CRM
Jobs Demand Trend

The demand trend of job ads citing CRM as a proportion of all IT jobs with a match in the Processes & Methodologies category.

CRM Jobs Demand Trend in the UK

CRM
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing CRM within the UK.

CRM Salary Trend in the UK

CRM
Salary Histogram

This chart provides a salary histogram for IT jobs citing CRM over the 3 months to 30 June 2016 within the UK.

CRM Salary Histogram in the UK

CRM
Top 30 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing CRM within the UK over the 3 months to 30 June 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +3 3954 £47,500 - 708
London -9 1712 £55,000 +2.80% 258
South East +36 870 £45,000 - 122
East of England +17 345 £50,000 +11.11% 54
West Midlands -3 259 £40,000 -5.88% 54
City of London -28 232 £62,500 +19.04% 67
Berkshire +25 225 £47,500 -5.00% 25
Surrey +36 216 £43,500 -20.90% 25
Yorkshire +23 215 £40,000 - 47
North West +4 209 £40,000 +14.28% 90
South West 0 164 £40,063 +0.15% 18
Manchester +19 123 £40,000 +14.28% 56
Hertfordshire +49 111 £47,500 +5.55% 20
East Midlands -6 100 £35,000 -6.66% 49
West Sussex +43 99 £40,000 - 8
Hampshire +18 99 £40,000 - 22
Scotland +2 98 £35,500 -3.40% 18
West Yorkshire -12 97 £39,000 -2.50% 29
Bedfordshire +15 89 £58,750 +21.38% 7
Birmingham -8 72 £37,500 -9.09% 21
Leeds -16 72 £37,634 -5.91% 14
Cambridgeshire -28 69 £32,500 -23.52% 12
Reading +10 67 £45,000 -10.00% 9
North Yorkshire +49 63 £39,500 +1.28% 12
Bristol +59 61 £42,500 - 6
East Sussex +26 60 £42,500 +11.84% 3
Brighton +26 58 £65,000 +71.05% 1
Slough +23 54 £68,000 +81.33% 3
Suffolk +19 53 £45,000 -5.26% 6
Kent +48 51 £39,000 +11.42% 3

CRM
Top 30 Related IT Skills

For the 6 months to 30 June 2016, IT jobs citing CRM also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads with a requirement for CRM.

1 2402 (27.68%) Microsoft
2 2113 (24.35%) Finance
3 2085 (24.03%) SQL
4 2052 (23.65%) Dynamics CRM
5 1801 (20.76%) Agile Software Development
6 1708 (19.68%) .NET
7 1534 (17.68%) Marketing
8 1532 (17.66%) SQL Server
9 1448 (16.69%) MS Excel
10 1301 (14.99%) Project Management
11 1279 (14.74%) Degree
12 1233 (14.21%) C#
13 1182 (13.62%) JavaScript
14 1148 (13.23%) Salesforce.com
15 1129 (13.01%) HTML
16 1054 (12.15%) ERP
17 1002 (11.55%) Oracle
18 981 (11.31%) SAP
19 943 (10.87%) Business Intelligence
20 903 (10.41%) Analytical Skills
21 840 (9.68%) ITIL
22 820 (9.45%) Retail
23 806 (9.29%) E-Commerce
24 800 (9.22%) CSS
25 796 (9.17%) ASP.NET
26 786 (9.06%) SharePoint
27 781 (9.00%) Windows
28 709 (8.17%) Java
29 670 (7.72%) SQL Server Reporting Services
30 645 (7.43%) Business Analysis

CRM
Top Related IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 786 (9.06%) SharePoint
2 410 (4.73%) CMS
3 177 (2.04%) BizTalk Server
4 169 (1.95%) IIS
5 130 (1.50%) MS Exchange
6 104 (1.20%) SAS
7 96 (1.11%) WordPress
8 78 (0.90%) SharePoint 2013
9 74 (0.85%) Apache
9 74 (0.85%) WebSphere
10 72 (0.83%) SharePoint 2010
11 66 (0.76%) Drupal
12 61 (0.70%) Umbraco
13 57 (0.66%) Exchange Server 2010
14 55 (0.63%) Skype for Business
15 46 (0.53%) Sitecore CMS
16 44 (0.51%) Jadu
17 43 (0.50%) Confluence
17 43 (0.50%) NetWeaver
18 42 (0.48%) Tomcat
Applications
1 1448 (16.69%) MS Excel
2 530 (6.11%) MS Office
3 195 (2.25%) MS PowerPoint
4 164 (1.89%) MS Project
5 92 (1.06%) MS Visio
6 47 (0.54%) Photoshop
7 42 (0.48%) SPSS
8 25 (0.29%) Adobe Creative Suite
9 20 (0.23%) Spreadsheet
10 17 (0.20%) Adobe Illustrator
11 16 (0.18%) InfoPath
12 11 (0.13%) Adobe Captivate
13 6 (0.069%) Acrobat
14 4 (0.046%) SOLIDWORKS
15 3 (0.035%) InDesign
16 2 (0.023%) Adobe After Effects
16 2 (0.023%) Final Cut Pro
16 2 (0.023%) Maya
16 2 (0.023%) MODO
17 1 (0.012%) OmniGraffle
Business Applications
1 2052 (23.65%) Dynamics CRM
2 314 (3.62%) Salesforce.com CRM
3 273 (3.15%) SAP CRM
4 149 (1.72%) Dynamics AX
5 105 (1.21%) Dynamics NAV
6 86 (0.99%) SAP ERP
7 70 (0.81%) Oracle Financials
7 70 (0.81%) Oracle Retail
8 64 (0.74%) SAP Oil and Gas
9 62 (0.71%) Eloqua
10 58 (0.67%) PeopleSoft Financials
11 55 (0.63%) Oracle CRM
12 54 (0.62%) Oracle EBS
13 53 (0.61%) SAP FI
14 52 (0.60%) SAP CO
14 52 (0.60%) SAP FI/CO
14 52 (0.60%) SAP SD
15 51 (0.59%) Unica
16 49 (0.56%) SAP IS-U
17 47 (0.54%) SAP Business One
Cloud Services
1 598 (6.89%) SaaS
2 319 (3.68%) Office 365
3 310 (3.57%) Microsoft Azure
4 235 (2.71%) Amazon AWS
5 134 (1.54%) Force.com
6 120 (1.38%) IaaS
7 115 (1.33%) Cloud Computing
8 110 (1.27%) PaaS
9 84 (0.97%) Amazon EC2
10 63 (0.73%) Google Analytics
11 47 (0.54%) Heroku
12 34 (0.39%) GitHub
13 32 (0.37%) Amazon S3
14 27 (0.31%) Oracle CX
15 25 (0.29%) Silverpop
16 21 (0.24%) AdWords
16 21 (0.24%) Yammer
17 20 (0.23%) SuccessFactors
18 18 (0.21%) Boomi
19 17 (0.20%) BlueKai
Communications & Networking
1 236 (2.72%) Internet
2 182 (2.10%) Firewall
3 148 (1.71%) DNS
4 118 (1.36%) TCP/IP
5 117 (1.35%) LAN
6 105 (1.21%) WAN
7 101 (1.16%) Intranet
7 101 (1.16%) VoIP
8 79 (0.91%) Network Security
9 69 (0.80%) DHCP
10 65 (0.75%) VPN
11 63 (0.73%) SAN
12 62 (0.71%) Broadband
13 60 (0.69%) Wireless
14 48 (0.55%) SMTP
15 46 (0.53%) Unified Communications
16 37 (0.43%) HTTP
17 36 (0.41%) VLAN
18 34 (0.39%) SMS
19 32 (0.37%) Skype
Database & Business Intelligence
1 1532 (17.66%) SQL Server
2 670 (7.72%) SQL Server Reporting Services
3 458 (5.28%) SQL Server Integration Services
4 326 (3.76%) SQL Server 2008
5 322 (3.71%) MySQL
6 257 (2.96%) Data Warehouse
7 223 (2.57%) Relational Database
8 184 (2.12%) SQL Server 2012
9 168 (1.94%) SQL Server Analysis Services
10 162 (1.87%) BusinessObjects
11 150 (1.73%) SAP HANA
12 124 (1.43%) Big Data
13 119 (1.37%) Crystal Reports
14 114 (1.31%) SAP BW
15 98 (1.13%) QlikView
16 94 (1.08%) Oracle Database
17 73 (0.84%) Oracle BI EE
18 72 (0.83%) DB2
19 71 (0.82%) Oracle Reports
20 65 (0.75%) Data Mining
Development Applications
1 247 (2.85%) Visual Studio
2 243 (2.80%) Team Foundation Server
3 178 (2.05%) JIRA
4 131 (1.51%) Git (software)
5 93 (1.07%) Subversion
6 87 (1.00%) Selenium
7 65 (0.75%) Jenkins
8 52 (0.60%) NUnit
9 45 (0.52%) Eclipse
9 45 (0.52%) Talend Open Studio
10 44 (0.51%) Maven
11 36 (0.41%) Oracle APEX
12 34 (0.39%) SoapUI
13 31 (0.36%) SQL Server Management Studio (SSMS)
14 30 (0.35%) TeamCity
15 28 (0.32%) CruiseControl
16 27 (0.31%) LoadRunner
17 25 (0.29%) MSBuild
18 22 (0.25%) Ant
18 22 (0.25%) Cucumber
General
1 2113 (24.35%) Finance
2 1534 (17.68%) Marketing
3 820 (9.45%) Retail
4 532 (6.13%) Telecoms
5 383 (4.41%) Banking
6 282 (3.25%) Billing
7 248 (2.86%) Advertising
8 234 (2.70%) Manufacturing
9 211 (2.43%) Legal
10 151 (1.74%) Back Office
11 142 (1.64%) Games
11 142 (1.64%) Publishing
12 128 (1.48%) Law
13 61 (0.70%) Front Office
13 61 (0.70%) German Language
14 59 (0.68%) Investment Banking
15 56 (0.65%) Electronics
15 56 (0.65%) Pharmaceutical
16 51 (0.59%) French Language
17 42 (0.48%) Retail Banking
Job Titles
1 1789 (20.62%) Developer
2 1671 (19.26%) Analyst
3 861 (9.92%) Consultant
4 858 (9.89%) Architect
5 604 (6.96%) Project Manager
6 561 (6.47%) Business Analyst
7 520 (5.99%) .NET Developer
8 459 (5.29%) Solutions Architect
9 406 (4.68%) CRM Developer
10 387 (4.46%) C# Developer
11 385 (4.44%) Applications Support
12 383 (4.41%) Support Analyst
13 348 (4.01%) CRM Analyst
14 320 (3.69%) CRM Manager
15 319 (3.68%) C# .NET Developer
16 283 (3.26%) SQL Developer
17 281 (3.24%) CRM Consultant
18 261 (3.01%) Administrator
19 240 (2.77%) ASP.NET Developer
20 225 (2.59%) Dynamics CRM Developer
Libraries, Frameworks & Software Standards
1 1708 (19.68%) .NET
2 1129 (13.01%) HTML
3 800 (9.22%) CSS
4 796 (9.17%) ASP.NET
5 634 (7.31%) Web Services
6 468 (5.39%) jQuery
7 425 (4.90%) XML
8 319 (3.68%) HTML5
9 306 (3.53%) .NET Framework
10 258 (2.97%) SOAP
11 246 (2.84%) ASP.NET MVC
11 246 (2.84%) REST
12 231 (2.66%) AngularJS
13 219 (2.52%) WCF
14 174 (2.01%) Middleware
15 172 (1.98%) Ajax
16 148 (1.71%) CSS3
17 146 (1.68%) Visualforce
18 122 (1.41%) Twitter Bootstrap
19 114 (1.31%) RESTful
Miscellaneous
1 903 (10.41%) Analytical Skills
2 452 (5.21%) Management Information System
3 404 (4.66%) Computer Science
4 344 (3.96%) Enterprise Software
5 315 (3.63%) Data Centre
6 261 (3.01%) User Experience
7 207 (2.39%) Social Media
8 166 (1.91%) Mobile App
9 103 (1.19%) Mathematics
10 83 (0.96%) FMCG
11 81 (0.93%) Hybrid Cloud
11 81 (0.93%) PMI
12 76 (0.88%) EPoS
13 75 (0.86%) Visualisation
14 74 (0.85%) Data Structures
15 70 (0.81%) Virtual Team
16 66 (0.76%) Digital Media
17 65 (0.75%) Data Integration
18 59 (0.68%) CMDB
18 59 (0.68%) Private Cloud
Operating Systems
1 781 (9.00%) Windows
2 311 (3.58%) Linux
3 301 (3.47%) Windows Server
4 132 (1.52%) Unix
5 123 (1.42%) Windows Server 2008
6 105 (1.21%) Windows Server 2012
7 99 (1.14%) Windows 7
8 97 (1.12%) Android
9 77 (0.89%) Apple iOS
10 65 (0.75%) Windows Server 2003
11 48 (0.55%) Windows 8
12 24 (0.28%) Oracle Linux
13 23 (0.27%) Windows XP
14 22 (0.25%) Ubuntu
15 15 (0.17%) Windows 10
16 14 (0.16%) Solaris
16 14 (0.16%) Windows Vista
17 13 (0.15%) Red Hat Enterprise Linux
18 11 (0.13%) Mac OS X
18 11 (0.13%) Windows Mobile
Processes & Methodologies
1 1801 (20.76%) Agile Software Development
2 1301 (14.99%) Project Management
3 1054 (12.15%) ERP
4 943 (10.87%) Business Intelligence
5 840 (9.68%) ITIL
6 806 (9.29%) E-Commerce
7 645 (7.43%) Business Analysis
8 614 (7.08%) Stakeholder Management
9 603 (6.95%) PRINCE2
10 595 (6.86%) Scrum
11 583 (6.72%) Analytics
12 558 (6.43%) Business Development
13 542 (6.25%) MVC
14 490 (5.65%) Presales
15 482 (5.55%) SDLC
16 455 (5.24%) Migration
17 437 (5.04%) Web Development
18 397 (4.58%) Service Delivery
19 393 (4.53%) Change Management
20 371 (4.28%) Waterfall
Programming Languages
1 2085 (24.03%) SQL
2 1233 (14.21%) C#
3 1182 (13.62%) JavaScript
4 709 (8.17%) Java
5 355 (4.09%) T-SQL
6 352 (4.06%) PHP
7 181 (2.09%) Apex Code
8 164 (1.89%) ABAP
9 152 (1.75%) VB.NET
10 148 (1.71%) C
11 139 (1.60%) VB
12 132 (1.52%) PL/SQL
13 110 (1.27%) PowerShell
14 94 (1.08%) VBA
15 77 (0.89%) Python
16 67 (0.77%) C++
17 42 (0.48%) Ruby
17 42 (0.48%) SOQL
18 29 (0.33%) R
19 27 (0.31%) Shell Script
Qualifications
1 1279 (14.74%) Degree
2 216 (2.49%) PMI Certification
3 173 (1.99%) Microsoft Certification
4 158 (1.82%) PMP
5 156 (1.80%) ISEB
6 120 (1.38%) Security Cleared
7 80 (0.92%) PRINCE2 Certification
8 67 (0.77%) SC Cleared
9 65 (0.75%) ITIL Certification
10 57 (0.66%) PRINCE2 Practitioner
11 45 (0.52%) SAP Certification
12 39 (0.45%) ISTQB
13 38 (0.44%) MCSE
14 34 (0.39%) Cisco Certification
15 32 (0.37%) ISTQB Foundation Certification
16 28 (0.32%) MCTS
17 27 (0.31%) CCNA
18 26 (0.30%) CISSP
18 26 (0.30%) DV Cleared
19 24 (0.28%) MCP
Quality Assurance & Compliance
1 310 (3.57%) QA
2 290 (3.34%) SLA
3 186 (2.14%) Data Quality
4 61 (0.70%) COBIT
5 49 (0.56%) PCI DSS
6 38 (0.44%) ISO/IEC 27001
7 35 (0.40%) ISO 9001
8 20 (0.23%) PMBOK
9 12 (0.14%) ISO 9000
10 11 (0.13%) Sarbanes-Oxley
11 10 (0.12%) PA-DSS
12 7 (0.081%) DICOM
13 6 (0.069%) GAAP
13 6 (0.069%) SEPA
14 5 (0.058%) GxP
14 5 (0.058%) ISO/IEC 20000
15 4 (0.046%) 21 CFR Part 11
16 2 (0.023%) FATCA
17 1 (0.012%) Basel III
17 1 (0.012%) GPG13
System Software
1 319 (3.68%) Active Directory
2 203 (2.34%) VMware Infrastructure
3 82 (0.95%) Virtual Machines
4 58 (0.67%) Hyper-V
5 41 (0.47%) vCloud
6 35 (0.40%) vSphere
7 30 (0.35%) Docker
8 21 (0.24%) IMail Server
9 15 (0.17%) XenApp
10 13 (0.15%) XenDesktop
11 11 (0.13%) VMware ESXi
12 10 (0.12%) Citrix Presentation Server
12 10 (0.12%) NFS
12 10 (0.12%) Virtual Servers
13 8 (0.092%) Oracle RAC
13 8 (0.092%) Terminal Services
14 7 (0.081%) Apache Flume
14 7 (0.081%) Btrfs
14 7 (0.081%) HDFS
14 7 (0.081%) VMware ESX
Systems Management
1 56 (0.65%) SCVMM
2 50 (0.58%) SCCM
3 46 (0.53%) HP Quality Center
4 45 (0.52%) SCOM
5 32 (0.37%) Opscode Chef
6 31 (0.36%) Puppet
7 17 (0.20%) WebSphere Cast Iron
8 16 (0.18%) Nagios
9 14 (0.16%) Ansible
9 14 (0.16%) Systems Management Server (SMS)
10 12 (0.14%) EMC NetWorker
10 12 (0.14%) Microsoft Data Protection Manager
10 12 (0.14%) WMI
10 12 (0.14%) WSUS
11 11 (0.13%) Kubernetes
12 10 (0.12%) Amdocs OSS
12 10 (0.12%) CloudHub
12 10 (0.12%) HP SiteScope
12 10 (0.12%) Jitterbit
13 9 (0.10%) vMotion
Vendors
1 2402 (27.68%) Microsoft
2 1148 (13.23%) Salesforce.com
3 1002 (11.55%) Oracle
4 981 (11.31%) SAP
5 266 (3.07%) VMware
6 227 (2.62%) IBM
7 216 (2.49%) Cisco
8 182 (2.10%) Siebel
9 174 (2.01%) Adobe
10 160 (1.84%) Citrix
11 133 (1.53%) HP
11 133 (1.53%) Sage
12 122 (1.41%) PeopleSoft
13 113 (1.30%) Google
14 97 (1.12%) Informatica
15 90 (1.04%) Hyperion
16 86 (0.99%) Tableau
17 85 (0.98%) Juniper
18 81 (0.93%) Twitter
19 77 (0.89%) ServiceNow
City, London
The Change Partners Recruitment
Salary: From £45,000 to £65,000 per annum
Posted: 9 hours ago
Nottingham, Nottinghamshire
EMBS Ltd
Salary: £35k per year + benefits
Posted: 11 hours ago
Banbury, Oxfordshire
Spring Technology
Salary: £25000.00 - £35000.00 per annum
Posted: 8 hours ago
London
Nigel Frank International Ltd
Salary: £25 - £26000 per annum + Commission OTE £100K +
Posted: 2 hours ago
Manchester, Lancashire
Robert Walters
Salary: £35000 - £45000 per annum
Posted: 4 hours ago
Leeds, West Yorkshire
HAYS INFORMATION TECHNOLOGY
Salary: £20143.00 - £24298.00 per annum + excellent benefits and training
Posted: 10 hours ago
Slough, Berkshire
X4 Group
Salary: £30k - 40k per year + generous benefits package
Posted: 5 hours ago
Gatwick, West Sussex
Ampersand Consulting
Salary: £70000 per annum + Exceptional Benefits
Posted: 13 hours ago
London
Harrington Starr
Salary: £35000 - £50000 per annum + Benefits
Posted: 9 hours ago
Windsor, Berkshire
Oscar
Salary: £25000 - £30000 per annum + Benefits
Posted: 12 hours ago
Birmingham, West Midlands (County)
Interactive Software
Salary: From £35,000 to £45,000 per annum Benefits including 24 days holiday
Posted: 11 hours ago
Liverpool, Merseyside
Computer People
Posted: 10 hours ago
Birmingham, West Midlands (County)
Interactive Software
Salary: From £30,000 to £37,000 per annum Benefits including 24 days holiday
Posted: 7 hours ago
Nottingham, Nottinghamshire
Oscar
Salary: £25000 - £30000 per annum
Posted: 4 hours ago
Market Harborough, Leicestershire
Oscar
Salary: £35000 - £40000 per annum
Posted: 4 hours ago
Colchester, Essex
Oscar
Posted: 9 hours ago
Skegness, Lincolnshire
Oscar
Salary: £35000 - £40000 per annum
Posted: 4 hours ago
Milton Keynes, Buckinghamshire
Oscar
Salary: £25000 - £35000 per annum + Benefits
Posted: 12 hours ago
Milton Keynes, Buckinghamshire
Oscar
Salary: £40000 - £45000 per annum + Benefits
Posted: 12 hours ago
Wickford, Essex
Oscar
Salary: £30000 - £40000 per annum
Posted: 9 hours ago
Otley, West Yorkshire
Oscar
Salary: £35000 - £40000 per annum + Benefits
Posted: 7 hours ago
Cambridge, Cambridgeshire
Edgar Cowen
Salary: £40000 - £50000 per annum + Fantastic prospects
Posted: 12 hours ago
Bury St. Edmunds, Suffolk
Capita Resourcing - IT Resourcing
Salary: £35000 - £45000 per annum + benefits
Posted: 4 hours ago
Rugby, Warwickshire
Searchability
Salary: £25000 - £30000 per annum
Posted: 3 hours ago
Guildford, Surrey
Yoh
Salary: £30000 - £60000 per annum + Negotiable on experience
Posted: Yesterday
London
EY
Salary: Competitive
Posted: 4 hours ago
Bristol, Avon
Novate IT Ltd
Salary: £35000 - £45000 per annum + Benefits
Posted: 5 hours ago
Slough, Berkshire
Oscar
Salary: £45000 - £55000 per annum + Benefits
Posted: 3 hours ago
Milton Keynes, Buckinghamshire
Oscar
Salary: £45000 - £50000 per annum + BENEFITS
Posted: 12 hours ago
Chester, Cheshire
Oscar
Salary: £20000 - £25000 per annum
Posted: 6 hours ago