The table below looks at the statistics for Data-Driven Marketing skills in IT jobs advertised across the UK. Included is a guide to the average salaries offered in IT jobs that have cited Data-Driven Marketing over the 3 months to 19 September 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
19 Sep 2014
Same period 2013 Same period 2012
Data-Driven Marketing
Rank 865 850 900
Rank change year-on-year
-15 +50
Permanent jobs citing Data-Driven Marketing 37 26 1
As % of all permanent IT jobs located in the UK 0.032% 0.024% 0.001%
As % of the Processes & Methodologies category 0.039% 0.030% 0.001%
Number of salaries quoted 19 26 0
Average salary £45,000 £50,000 -
Average salary % change year-on-year
-10.00% -
UK excluding London average salary £47,500 £45,000 -
% change year-on-year
+5.55% -

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised across the UK.

Processes & Methodologies Category
UK
Permanent IT job ads with a match in the
Processes & Methodologies category
93849 86638 91621
As % of all permanent IT jobs located in the UK 81.98% 81.20% 79.06%
Number of salaries quoted 74909 71197 77439
Average salary £47,500 £47,500 £46,000
Average salary % change year-on-year
- +3.26%
90% offered a salary of more than £30,500 £30,000 £30,000
10% offered a salary of more than £72,500 £72,500 £72,500
UK excluding London average salary £42,500 £41,500 £40,000
% change year-on-year
+2.40% +3.75%

Data-Driven Marketing
Jobs Demand Trend

This chart provides the 3-month moving total of permanent IT jobs citing Data-Driven Marketing within the UK as a proportion of the total demand within the Processes & Methodologies category.

Data-Driven Marketing Jobs Demand Trend in the UK

Data-Driven Marketing
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Data-Driven Marketing within the UK.

Data-Driven Marketing Salary Trend in the UK

Data-Driven Marketing
Salary Histogram

This chart provides a salary histogram for IT jobs citing Data-Driven Marketing over the 3 months to 19 September 2014 within the UK.

Data-Driven Marketing Salary Histogram in the UK

Data-Driven Marketing
Top 10 Job Locations

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Data-Driven Marketing within the UK over the 3 months to 19 September 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -8 37 £45,000 -10.00% 3
South East -12 14 £47,500 -5.00%
London -23 12 £37,500 -46.42% 3
Manchester - 11 - -
North West - 11 - -
West Sussex -13 10 £45,000 -10.00%
Crawley 0 5 £35,000 -17.64%
Sussex - 3 £50,000 -
Uxbridge +1 1 £45,000 -35.71%
Middlesex - 1 £60,000 -

Data-Driven Marketing
Top 30 Related IT Skills

For the 6 months to 19 September 2014, IT jobs within the UK citing Data-Driven Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Data-Driven Marketing.

1 85 (100.00%) Marketing
2 32 (37.65%) Analytical Skills
2 32 (37.65%) CRM
3 30 (35.29%) SQL
4 27 (31.76%) Digital Marketing
5 24 (28.24%) Email Marketing
6 22 (25.88%) Analytics
7 20 (23.53%) MS Excel
7 20 (23.53%) E-Commerce
7 20 (23.53%) Data Mining
8 19 (22.35%) Direct Marketing
9 17 (20.00%) Project Management
9 17 (20.00%) HTML
10 15 (17.65%) Agile Software Development
10 15 (17.65%) Degree
11 14 (16.47%) Google
11 14 (16.47%) Google Analytics
11 14 (16.47%) User Experience
11 14 (16.47%) CSS
12 13 (15.29%) SEO
12 13 (15.29%) Campaign Management
12 13 (15.29%) Pay per click
13 12 (14.12%) Web Analytics
13 12 (14.12%) Unica
13 12 (14.12%) Relational Database
13 12 (14.12%) Data Management
14 11 (12.94%) MS Office
14 11 (12.94%) DB2
14 11 (12.94%) Spreadsheet
14 11 (12.94%) Coremetrics

Data-Driven Marketing
Top Related IT Skills by Category

For the 6 months to 19 September 2014, IT jobs within the UK citing Data-Driven Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Data-Driven Marketing. Up to 20 skills are shown per category.

Application Platforms
1 8 (9.41%) IIS
2 5 (5.88%) SAS
2 5 (5.88%) CMS
3 1 (1.18%) Sitecore CMS
Applications
1 20 (23.53%) MS Excel
2 11 (12.94%) Spreadsheet
2 11 (12.94%) MS Office
3 8 (9.41%) MS Project
4 6 (7.06%) FastStats
5 4 (4.71%) SPSS
6 3 (3.53%) Photoshop
7 2 (2.35%) MS PowerPoint
Business Applications
1 14 (16.47%) Google Analytics
2 1 (1.18%) SiteCatalyst
Communications & Networking
1 7 (8.24%) Internet
Database & Business Intelligence
1 20 (23.53%) Data Mining
2 12 (14.12%) Relational Database
3 11 (12.94%) DB2
4 10 (11.76%) Data Warehouse
5 9 (10.59%) MySQL
5 9 (10.59%) SQL Server
6 8 (9.41%) OLAP
6 8 (9.41%) SQL Server Analysis Services
7 2 (2.35%) SQL Server Integration Services
8 1 (1.18%) Base SAS
Development Applications
1 7 (8.24%) Dreamweaver
General
1 85 (100.00%) Marketing
2 3 (3.53%) Retail
2 3 (3.53%) Finance
3 1 (1.18%) Advertising
3 1 (1.18%) Publishing
Job Titles
1 19 (22.35%) Analyst
2 11 (12.94%) Marketing Analyst
3 9 (10.59%) Marketing Executive
3 9 (10.59%) Development Manager
4 7 (8.24%) Developer
4 7 (8.24%) Consultant
4 7 (8.24%) Designer
4 7 (8.24%) Email Marketing Executive
5 6 (7.06%) Salesforce.com Administrator
5 6 (7.06%) Administrator
6 5 (5.88%) Data Analyst
6 5 (5.88%) Technical Leader
7 4 (4.71%) Junior Data Analyst
7 4 (4.71%) Junior Analyst
7 4 (4.71%) Senior Manager
7 4 (4.71%) Project Manager
7 4 (4.71%) Junior
8 3 (3.53%) Graduate
8 3 (3.53%) Senior Consultant
8 3 (3.53%) Campaign Manager
Libraries, Frameworks & Software Standards
1 17 (20.00%) HTML
2 14 (16.47%) CSS
3 10 (11.76%) .NET
4 8 (9.41%) ASP.NET
4 8 (9.41%) XML
4 8 (9.41%) OOXML
Miscellaneous
1 32 (37.65%) Analytical Skills
2 14 (16.47%) User Experience
3 10 (11.76%) Mathematics
4 3 (3.53%) Social Media
5 2 (2.35%) Data Integration
5 2 (2.35%) Informatics
6 1 (1.18%) Digital Media
Processes & Methodologies
1 32 (37.65%) CRM
2 27 (31.76%) Digital Marketing
3 24 (28.24%) Email Marketing
4 22 (25.88%) Analytics
5 20 (23.53%) E-Commerce
6 19 (22.35%) Direct Marketing
7 17 (20.00%) Project Management
8 15 (17.65%) Agile Software Development
9 13 (15.29%) SEO
9 13 (15.29%) Pay per click
9 13 (15.29%) Campaign Management
10 12 (14.12%) Data Management
10 12 (14.12%) Web Analytics
11 10 (11.76%) ETL
12 8 (9.41%) Project Planning
12 8 (9.41%) Database Marketing
13 7 (8.24%) Matrix Management
13 7 (8.24%) PRINCE2
13 7 (8.24%) RAD
13 7 (8.24%) PRINCE
Programming Languages
1 30 (35.29%) SQL
2 7 (8.24%) JavaScript
2 7 (8.24%) PHP
3 1 (1.18%) T-SQL
3 1 (1.18%) C
Qualifications
1 15 (17.65%) Degree
2 7 (8.24%) PRINCE2 Certification
3 1 (1.18%) MBA
Quality Assurance & Compliance
1 3 (3.53%) QA
Vendors
1 14 (16.47%) Google
2 12 (14.12%) Unica
3 11 (12.94%) Coremetrics
4 9 (10.59%) Microsoft
5 8 (9.41%) Adobe
5 8 (9.41%) Salesforce.com
5 8 (9.41%) Dundas
6 7 (8.24%) Informatica
7 6 (7.06%) Alterian
7 6 (7.06%) Neolane
8 1 (1.18%) ExactTarget
8 1 (1.18%) Sitecore
8 1 (1.18%) Eloqua
8 1 (1.18%) Marketo
London
Real Staffing
Salary: £40000 - £45000 per annum + benefits
Posted: 3 days ago
London
Real Staffing
Salary: £35 - £42 per annum + BENEFITS
Posted: 15 days ago
London
Real Staffing
Salary: £35000 - £40000 per annum + BENEFITS
Posted: 22 days ago