The table below looks at the statistics for Data-Driven Marketing skills in IT jobs advertised across the UK. Included is a guide to the salaries offered in IT jobs that have cited Data-Driven Marketing over the 3 months to 29 May 2016 with a comparison to the same period over the previous 2 years.

3 months to
29 May 2016
Same period 2015 Same period 2014
Data-Driven Marketing
Rank 902 947 944
Rank change year-on-year
+45 -3
Permanent jobs citing Data-Driven Marketing 9 22 45
As % of all permanent IT jobs located in the UK 0.009% 0.020% 0.038%
As % of the Processes & Methodologies category 0.010% 0.023% 0.044%
Number of salaries quoted 9 14 34
Median salary £40,000 £47,500 £52,500
Median salary % change year-on-year
-15.78% -9.52%
UK excluding London median salary £40,000 £41,250 £46,250
% change year-on-year
-3.03% -10.81%

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised across the UK.

Processes & Methodologies Category
UK
Permanent IT job ads with a match in the
Processes & Methodologies category
86284 94752 102175
As % of all permanent IT jobs located in the UK 87.86% 86.37% 85.32%
Number of salaries quoted 71903 77013 83070
Median salary £50,000 £50,000 £47,500
Median salary % change year-on-year
- +5.26%
90% offered a salary of more than £32,500 £31,500 £31,000
10% offered a salary of more than £75,000 £72,500 £75,000
UK excluding London median salary £45,000 £44,000 £42,500
% change year-on-year
+2.27% +3.52%

Data-Driven Marketing
Jobs Demand Trend

The demand trend of job ads citing Data-Driven Marketing as a proportion of all IT jobs with a match in the Processes & Methodologies category.

Data-Driven Marketing Jobs Demand Trend in the UK

Data-Driven Marketing
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Data-Driven Marketing within the UK.

Data-Driven Marketing Salary Trend in the UK

Data-Driven Marketing
Top 6 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Data-Driven Marketing within the UK over the 3 months to 29 May 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +32 9 £40,000 -15.78% 9
London +39 6 £42,500 -19.04% 7
South East +30 3 £40,000 - 2
Gatwick - 3 £40,000 - 1
West Sussex - 3 £40,000 - 1
Feltham - 1 £40,000 -

Data-Driven Marketing
Top 30 Related IT Skills

For the 6 months to 29 May 2016, IT jobs citing Data-Driven Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads with a requirement for Data-Driven Marketing.

1 37 (100.00%) Marketing
2 19 (51.35%) CRM
3 14 (37.84%) SQL
4 13 (35.14%) Campaign Management
5 11 (29.73%) Digital Marketing
6 10 (27.03%) Analytics
6 10 (27.03%) Business Intelligence
6 10 (27.03%) Finance
7 9 (24.32%) ETL
7 9 (24.32%) T-SQL
8 8 (21.62%) Project Management
8 8 (21.62%) Microsoft
8 8 (21.62%) Adobe
8 8 (21.62%) Programme Management
8 8 (21.62%) Retail
8 8 (21.62%) People Management
9 7 (18.92%) SQL Server Analysis Services
9 7 (18.92%) SQL Server Integration Services
9 7 (18.92%) Marketing Strategy
9 7 (18.92%) SSDT
9 7 (18.92%) SQL Server Reporting Services
9 7 (18.92%) MS Visio
9 7 (18.92%) Data Modelling
9 7 (18.92%) IBM
9 7 (18.92%) SQL Server
9 7 (18.92%) ODBC
9 7 (18.92%) Data Warehouse
9 7 (18.92%) Unix
9 7 (18.92%) Windows
9 7 (18.92%) Linux

Data-Driven Marketing
Top Related IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 2 (5.41%) Apache Solr
2 1 (2.70%) SAS
Applications
1 7 (18.92%) MS Visio
2 4 (10.81%) MS Excel
Business Applications
1 2 (5.41%) FastStats
1 2 (5.41%) Unica
2 1 (2.70%) SAP Oil and Gas
Database & Business Intelligence
1 7 (18.92%) Data Warehouse
1 7 (18.92%) SQL Server
1 7 (18.92%) SQL Server Analysis Services
1 7 (18.92%) SQL Server Integration Services
1 7 (18.92%) SQL Server Reporting Services
1 7 (18.92%) SSDT
2 2 (5.41%) Oracle Database
2 2 (5.41%) Relational Database
3 1 (2.70%) Big Data
3 1 (2.70%) Data Mining
General
1 37 (100.00%) Marketing
2 10 (27.03%) Finance
3 8 (21.62%) Retail
4 4 (10.81%) Banking
5 3 (8.11%) Telecoms
6 2 (5.41%) Automotive
6 2 (5.41%) Billing
6 2 (5.41%) Law
6 2 (5.41%) Publishing
7 1 (2.70%) Electronics
7 1 (2.70%) Manufacturing
Job Titles
1 9 (24.32%) Developer
2 8 (21.62%) Analyst
2 8 (21.62%) CRM Manager
2 8 (21.62%) Programme Manager
3 7 (18.92%) CRM Programme Manager
4 6 (16.22%) Business Intelligence Developer
5 5 (13.51%) Marketing Analyst
5 5 (13.51%) SSAS Developer
5 5 (13.51%) SSIS Developer
5 5 (13.51%) SSRS Developer
6 4 (10.81%) SQL Developer
7 3 (8.11%) Campaign Manager
7 3 (8.11%) CRM Analyst
7 3 (8.11%) Database Analyst
7 3 (8.11%) Database Marketing Analyst
7 3 (8.11%) SEO Analyst
7 3 (8.11%) SQL Analyst
8 2 (5.41%) Digital Programme Manager
8 2 (5.41%) Microsoft BI Developer
8 2 (5.41%) Technologist
Libraries, Frameworks & Software Standards
1 7 (18.92%) ODBC
2 3 (8.11%) HTML
Miscellaneous
1 6 (16.22%) Analytical Skills
2 3 (8.11%) FMCG
2 3 (8.11%) Management Information System
3 2 (5.41%) N-Tier
3 2 (5.41%) Social Network
3 2 (5.41%) Visualisation
4 1 (2.70%) Mobile App
4 1 (2.70%) RIA
4 1 (2.70%) User Experience
Operating Systems
1 7 (18.92%) Linux
1 7 (18.92%) Unix
1 7 (18.92%) Windows
2 1 (2.70%) Android
2 1 (2.70%) Apple iOS
Processes & Methodologies
1 19 (51.35%) CRM
2 13 (35.14%) Campaign Management
3 11 (29.73%) Digital Marketing
4 10 (27.03%) Analytics
4 10 (27.03%) Business Intelligence
5 9 (24.32%) ETL
6 8 (21.62%) People Management
6 8 (21.62%) Programme Management
6 8 (21.62%) Project Management
7 7 (18.92%) Data Modelling
7 7 (18.92%) Marketing Strategy
8 5 (13.51%) Business Development
8 5 (13.51%) Data Analytics
8 5 (13.51%) Data Management
9 4 (10.81%) Data Analysis
9 4 (10.81%) Email Marketing
10 3 (8.11%) Agile Software Development
10 3 (8.11%) Continuous Improvement
10 3 (8.11%) Marketing Analytics
10 3 (8.11%) SEO
Programming Languages
1 14 (37.84%) SQL
2 9 (24.32%) T-SQL
3 2 (5.41%) C
3 2 (5.41%) Java
3 2 (5.41%) PL/SQL
3 2 (5.41%) Python
Qualifications
1 1 (2.70%) PRINCE2 Certification
Vendors
1 8 (21.62%) Adobe
1 8 (21.62%) Microsoft
2 7 (18.92%) IBM
3 5 (13.51%) Salesforce Marketing Cloud
3 5 (13.51%) Salesforce.com
4 3 (8.11%) Tableau
5 2 (5.41%) Oracle
6 1 (2.70%) SAP
Dartford, Kent
Exposed Solutions
Salary: £50000 - £60000 per annum
Posted: 5 days ago
Gatwick, West Sussex
Ampersand Consulting
Salary: £40000 per annum + Benefits
Posted: 6 days ago
London
Talent International
Salary: £55000 - £65000 per annum
Posted: 2 days ago
London
Talent Point
Salary: £30000 - £50000 per annum
Posted: 18 days ago
London
Digitas LBI
Salary: Competitive
Posted: 24 days ago
London
Digitas LBI
Salary: Competitive
Posted: 24 days ago
London
Talent Point
Salary: £30000 - £50000 per annum
Posted: 19 days ago
London
Digitas LBI
Salary: Competitive
Posted: 24 days ago