The first table below looks at the demand for Data-Driven Marketing skills in IT jobs advertised across the UK. Included is a guide to the average salaries offered in IT jobs that have cited Data-Driven Marketing over the 3 months to 17 April 2014 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Processes & Methodologies category.

Location
3 months to
17 Apr 2014
Same period 2013 Same period 2012
Data-Driven Marketing
Rank 894 851 889
Rank change year-on-year
-43 +38
Permanent jobs citing Data-Driven Marketing 25 23 23
As % of all permanent IT jobs located in the UK 0.021% 0.021% 0.018%
As % of the Processes & Methodologies category 0.026% 0.026% 0.024%
Number of salaries quoted 17 23 20
Average salary £47,500 £50,000 £37,500
Average salary % change year-on-year
-5.00% +33.33%
90% offered a salary of more than £32,500 £37,500 £30,000
10% offered a salary of more than £65,000 £63,000 £40,000
UK excluding London average salary £46,250 £48,750 £26,750
% change year-on-year
-5.12% +82.24%
Processes & Methodologies Category
UK
Permanent IT job ads with a match in the
Processes & Methodologies category
97295 87643 96229
As % of all permanent IT jobs located in the UK 80.35% 78.82% 76.56%
Number of salaries quoted 78124 71880 81781
Average salary £47,500 £45,000 £47,500
Average salary % change year-on-year
+5.55% -5.26%
90% offered a salary of more than £30,000 £30,000 £30,000
10% offered a salary of more than £72,500 £75,000 £70,000
UK excluding London average salary £42,500 £40,000 £40,500
% change year-on-year
+6.25% -1.23%

Data-Driven Marketing
Jobs Demand Trend

This chart provides the 3-month moving total of permanent IT jobs citing Data-Driven Marketing within the UK as a proportion of the total demand within the Processes & Methodologies category.

Data-Driven Marketing Jobs Demand Trend in the UK

Data-Driven Marketing
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Data-Driven Marketing within the UK.

Data-Driven Marketing Salary Trend in the UK

Data-Driven Marketing
Salary Histogram

This chart provides a salary histogram for IT jobs citing Data-Driven Marketing over the 3 months to 17 April 2014 within the UK.

Data-Driven Marketing Salary Histogram in the UK

Data-Driven Marketing
Top 10 Job Locations

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Data-Driven Marketing within the UK over the 3 months to 17 April 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click each for more statistics)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Find
Job
Vacancies
England -27 25 £47,500 -9.52% 6
South East -20 13 £47,500 -13.63% 2
West Sussex +3 7 £47,500 +11.76% 2
London -41 7 £55,000 +10.00% 4
Milton Keynes +13 6 £37,500 -6.25%
Buckinghamshire +4 6 £37,500 -6.25%
Cheshire - 5 £25,000 -
City of London - 5 £55,000 - 1
North West - 5 £25,000 -
Crewe - 5 £25,000 -

Data-Driven Marketing
Top 30 Related IT Skills

For the 6 months to 17 April 2014, IT jobs within the UK citing Data-Driven Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Data-Driven Marketing.

1 42 (100.00%) Marketing
2 16 (38.10%) CRM
3 14 (33.33%) SQL
4 12 (28.57%) HTML
4 12 (28.57%) CSS
4 12 (28.57%) Database Marketing
5 11 (26.19%) Data Mining
6 10 (23.81%) Email Marketing
6 10 (23.81%) Digital Marketing
7 9 (21.43%) Change Control
7 9 (21.43%) ETL
7 9 (21.43%) Informatica
7 9 (21.43%) Project Management
7 9 (21.43%) Service Delivery
8 7 (16.67%) Dreamweaver
9 6 (14.29%) ASP.NET
9 6 (14.29%) SQL Server
9 6 (14.29%) .NET
9 6 (14.29%) Microsoft
10 5 (11.90%) Adobe
10 5 (11.90%) JavaScript
10 5 (11.90%) PHP
10 5 (11.90%) E-Commerce
10 5 (11.90%) Mathematics
10 5 (11.90%) Data Analysis
10 5 (11.90%) Responsive Web Design
11 4 (9.52%) SQL Server Analysis Services
11 4 (9.52%) FastStats
11 4 (9.52%) OOXML
11 4 (9.52%) Dundas

Data-Driven Marketing
Top Related IT Skills by Category

For the 6 months to 17 April 2014, IT jobs within the UK citing Data-Driven Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Data-Driven Marketing. Up to 20 skills are shown per category.

Application Platforms
1 4 (9.52%) IIS
2 2 (4.76%) SAS
3 1 (2.38%) WebSphere
3 1 (2.38%) Apache Solr
Applications
1 4 (9.52%) MS Project
1 4 (9.52%) FastStats
2 3 (7.14%) MS Excel
3 2 (4.76%) Photoshop
4 1 (2.38%) SPSS
4 1 (2.38%) MS PowerPoint
Communications & Networking
1 3 (7.14%) Internet
Database & Business Intelligence
1 11 (26.19%) Data Mining
2 6 (14.29%) SQL Server
3 4 (9.52%) OLAP
3 4 (9.52%) Data Warehouse
3 4 (9.52%) SQL Server Analysis Services
3 4 (9.52%) MySQL
4 2 (4.76%) SQL Server 2008
4 2 (4.76%) SQL Server Reporting Services
4 2 (4.76%) SQL Server 2005
4 2 (4.76%) DTS
4 2 (4.76%) Crystal Reports
5 1 (2.38%) Base SAS
5 1 (2.38%) Hadoop
5 1 (2.38%) NoSQL
5 1 (2.38%) HBase
5 1 (2.38%) Big Data
Development Applications
1 7 (16.67%) Dreamweaver
General
1 42 (100.00%) Marketing
Job Titles
1 11 (26.19%) Developer
2 8 (19.05%) Technical Leader
3 5 (11.90%) Marketing Executive
3 5 (11.90%) Designer
3 5 (11.90%) Email Marketing Executive
3 5 (11.90%) Analyst
4 4 (9.52%) Development Manager
5 3 (7.14%) Project Manager
5 3 (7.14%) Data Analyst
6 2 (4.76%) Senior Project Manager
6 2 (4.76%) Java Developer
6 2 (4.76%) Database Developer
6 2 (4.76%) Junior Developer
6 2 (4.76%) Junior
6 2 (4.76%) Senior Manager
6 2 (4.76%) Web Developer
6 2 (4.76%) Data Quality Analyst
6 2 (4.76%) Account Director
6 2 (4.76%) Quality Analyst
6 2 (4.76%) Junior Web Developer
Libraries, Frameworks & Software Standards
1 12 (28.57%) CSS
1 12 (28.57%) HTML
2 6 (14.29%) .NET
2 6 (14.29%) ASP.NET
3 4 (9.52%) OOXML
3 4 (9.52%) XML
4 2 (4.76%) XHTML
4 2 (4.76%) Silverlight
5 1 (2.38%) Natural Language Processing
5 1 (2.38%) Lucene
Miscellaneous
1 5 (11.90%) Mathematics
2 2 (4.76%) W3C
3 1 (2.38%) Computer Science
3 1 (2.38%) Machine Learning
Operating Systems
1 1 (2.38%) Linux
Processes & Methodologies
1 16 (38.10%) CRM
2 12 (28.57%) Database Marketing
3 10 (23.81%) Email Marketing
3 10 (23.81%) Digital Marketing
4 9 (21.43%) Change Control
4 9 (21.43%) ETL
4 9 (21.43%) Project Management
4 9 (21.43%) Service Delivery
5 5 (11.90%) E-Commerce
5 5 (11.90%) Data Analysis
5 5 (11.90%) Responsive Web Design
6 4 (9.52%) Data Management
6 4 (9.52%) Scrum
6 4 (9.52%) PRINCE2
7 3 (7.14%) RAD
7 3 (7.14%) PRINCE
7 3 (7.14%) Project Planning
7 3 (7.14%) Analytics
7 3 (7.14%) Campaign Management
7 3 (7.14%) Matrix Management
Programming Languages
1 14 (33.33%) SQL
2 5 (11.90%) JavaScript
2 5 (11.90%) PHP
3 2 (4.76%) Java
3 2 (4.76%) Perl
3 2 (4.76%) T-SQL
3 2 (4.76%) VB
3 2 (4.76%) VB.NET
3 2 (4.76%) VBA
3 2 (4.76%) VB6
4 1 (2.38%) Groovy
Qualifications
1 3 (7.14%) PRINCE2 Certification
2 1 (2.38%) PMP
2 1 (2.38%) PMI Certification
2 1 (2.38%) Degree
2 1 (2.38%) PRINCE2 Practitioner
Quality Assurance & Compliance
1 2 (4.76%) QA
1 2 (4.76%) Data Quality
Vendors
1 9 (21.43%) Informatica
2 6 (14.29%) Microsoft
3 5 (11.90%) Adobe
4 4 (9.52%) Dundas
5 3 (7.14%) Alterian
5 3 (7.14%) Unica
5 3 (7.14%) Neolane
6 2 (4.76%) Tableau
6 2 (4.76%) Salesforce.com
7 1 (2.38%) IBM
West Sussex
Computer People
Salary: £40000.00 - £50000.00 per annum
Posted: 2 hours ago
West Sussex
Computer People
Salary: £60000.00 - £70000.00 per annum
Posted: 2 hours ago
London
Harnham
Salary: £30000 - £40000 per annum + benefits + bonus
Posted: 5 days ago
London
Progressive Recruitment
Salary: £45000 - £55000 per annum + Benefits
Posted: 13 days ago
London
Progressive Recruitment
Salary: £45000 - £55000 per annum + Excellent benefits!
Posted: 19 days ago
City of London
Real Staffing
Salary: £45500 per annum
Posted: 22 days ago