The table below looks at the statistics for Data-Driven Marketing skills in IT jobs advertised across the UK. Included is a guide to the salaries offered in IT jobs that have cited Data-Driven Marketing over the 3 months to 24 September 2016 with a comparison to the same period over the previous 2 years.

3 months to
24 Sep 2016
Same period 2015 Same period 2014
Data-Driven Marketing
Rank 882 946 949
Rank change year-on-year
+64 +3
Permanent jobs citing Data-Driven Marketing 28 17 37
As % of all permanent IT jobs located in the UK 0.030% 0.016% 0.032%
As % of the Processes & Methodologies category 0.034% 0.018% 0.038%
Number of salaries quoted 13 12 19
Median salary £55,000 £45,000 £45,000
Median salary % change year-on-year
+22.22% -
90% offered a salary of more than £26,000 £43,200 £32,500
10% offered a salary of more than £75,000 £59,750 £60,500
UK excluding London median salary £30,000 £45,000 £47,500
% change year-on-year
-33.33% -5.26%

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised across the UK.

Processes & Methodologies Category
UK
Permanent IT job ads with a match in the
Processes & Methodologies category
83182 95685 97432
As % of all permanent IT jobs located in the UK 88.24% 87.46% 85.30%
Number of salaries quoted 69302 79068 77875
Median salary £50,000 £50,000 £47,500
Median salary % change year-on-year
- +5.26%
90% offered a salary of more than £32,500 £32,500 £30,500
10% offered a salary of more than £77,500 £72,500 £75,000
UK excluding London median salary £45,000 £45,000 £42,500
% change year-on-year
- +5.88%

Data-Driven Marketing
Jobs Demand Trend

The demand trend of job ads citing Data-Driven Marketing as a proportion of all IT jobs with a match in the Processes & Methodologies category.

Data-Driven Marketing Jobs Demand Trend in the UK

Data-Driven Marketing
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Data-Driven Marketing within the UK.

Data-Driven Marketing Salary Trend in the UK

Data-Driven Marketing
Salary Histogram

This chart provides a salary histogram for IT jobs citing Data-Driven Marketing over the 3 months to 24 September 2016 within the UK.

Data-Driven Marketing Salary Histogram in the UK

Data-Driven Marketing
Top 13 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Data-Driven Marketing within the UK over the 3 months to 24 September 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +66 28 £55,000 +22.22% 2
South East +49 12 - -
Brighton - 12 - -
East Sussex - 12 - -
London +30 11 £70,000 +47.36% 1
City of London +44 2 £50,000 -0.49%
North West - 2 £25,000 -
South West - 2 £40,000 -
Somerset - 2 £40,000 -
Bath - 2 £40,000 -
Manchester - 2 £25,000 -
Staffordshire - 1 £30,000 - 1
West Midlands - 1 £30,000 - 1

Data-Driven Marketing
Top 30 Related IT Skills

For the 6 months to 24 September 2016, IT jobs citing Data-Driven Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads with a requirement for Data-Driven Marketing.

1 44 (100.00%) Marketing
2 21 (47.73%) Campaign Management
3 19 (43.18%) Finance
3 19 (43.18%) Data Management
4 18 (40.91%) Email Marketing
5 15 (34.09%) Time Management
5 15 (34.09%) Actionable Insight
6 14 (31.82%) Direct Marketing
7 13 (29.55%) CRM
8 12 (27.27%) SQL
9 10 (22.73%) Analytics
10 9 (20.45%) Data Analysis
11 8 (18.18%) SEO
11 8 (18.18%) Digital Marketing
11 8 (18.18%) Analytical Skills
12 7 (15.91%) Business Intelligence
13 5 (11.36%) MS Office
13 5 (11.36%) Retail
14 4 (9.09%) Agile Software Development
14 4 (9.09%) Mathematics
14 4 (9.09%) FMCG
14 4 (9.09%) Project Management
14 4 (9.09%) HTML
14 4 (9.09%) SQL Server
14 4 (9.09%) Virtual Team Management
14 4 (9.09%) Virtual Team
14 4 (9.09%) Matrix Organization
14 4 (9.09%) Presales
14 4 (9.09%) Data Analytics
14 4 (9.09%) Continuous Improvement

Data-Driven Marketing
Top Related IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 2 (4.55%) Exchange Server 2010
1 2 (4.55%) MS Exchange
2 1 (2.27%) Oracle SOA Suite
2 1 (2.27%) SAS
2 1 (2.27%) WebLogic
Applications
1 5 (11.36%) MS Office
2 3 (6.82%) MS Excel
3 2 (4.55%) SPSS
Business Applications
1 1 (2.27%) Adobe Campaign
1 1 (2.27%) Eloqua
1 1 (2.27%) FastStats
Cloud Services
1 2 (4.55%) Amazon AWS
1 2 (4.55%) Amazon EC2
1 2 (4.55%) Microsoft Azure
1 2 (4.55%) Rackspace Cloud
2 1 (2.27%) BlueKai
2 1 (2.27%) IaaS
2 1 (2.27%) PaaS
2 1 (2.27%) Responsys
Communications & Networking
1 2 (4.55%) Firewall
1 2 (4.55%) Network Security
Database & Business Intelligence
1 4 (9.09%) SQL Server
2 3 (6.82%) Relational Database
3 2 (4.55%) Amazon RDS
3 2 (4.55%) Azure SQL Database
3 2 (4.55%) SQL Server 2008
3 2 (4.55%) SQL Server Integration Services
3 2 (4.55%) SQL Server Reporting Services
4 1 (2.27%) Apache Hive
4 1 (2.27%) Hadoop
4 1 (2.27%) HBase
4 1 (2.27%) MySQL
4 1 (2.27%) Neo4j
4 1 (2.27%) NoSQL
4 1 (2.27%) RDBMS
Development Applications
1 1 (2.27%) JIRA
General
1 44 (100.00%) Marketing
2 19 (43.18%) Finance
3 5 (11.36%) Retail
4 2 (4.55%) Law
5 1 (2.27%) Telecoms
Job Titles
1 16 (36.36%) Marketing Manager
2 14 (31.82%) Account Manager
3 11 (25.00%) Analyst
4 9 (20.45%) Database Analyst
5 8 (18.18%) Marketing Analyst
6 7 (15.91%) CRM Analyst
6 7 (15.91%) Database Marketing Analyst
6 7 (15.91%) SEO Analyst
6 7 (15.91%) SQL Analyst
7 5 (11.36%) Consultant
8 4 (9.09%) Campaign Manager
8 4 (9.09%) Marketing Consultant
8 4 (9.09%) Senior Consultant
8 4 (9.09%) Senior Marketing Consultant
9 3 (6.82%) Data Scientist
9 3 (6.82%) Senior Data Scientist
10 2 (4.55%) Developer
10 2 (4.55%) IT Manager
10 2 (4.55%) Senior Developer
11 1 (2.27%) Architect
Libraries, Frameworks & Software Standards
1 4 (9.09%) HTML
2 3 (6.82%) Natural Language Processing
3 2 (4.55%) ATL
4 1 (2.27%) J2EE
4 1 (2.27%) JMS
4 1 (2.27%) JSON
4 1 (2.27%) Kafka
4 1 (2.27%) REST
4 1 (2.27%) SOAP
4 1 (2.27%) Web Services
4 1 (2.27%) XML
Miscellaneous
1 8 (18.18%) Analytical Skills
2 4 (9.09%) FMCG
2 4 (9.09%) Mathematics
2 4 (9.09%) Virtual Team
3 3 (6.82%) Applied Mathematics
3 3 (6.82%) Artificial Intelligence
4 2 (4.55%) Data Centre
4 2 (4.55%) Replication
4 2 (4.55%) Statistics
4 2 (4.55%) User Experience
5 1 (2.27%) Computer Science
5 1 (2.27%) Data Integration
5 1 (2.27%) Fintech
5 1 (2.27%) Mobile App
5 1 (2.27%) Reference Data
5 1 (2.27%) Social Media
5 1 (2.27%) Taxonomies
Operating Systems
1 2 (4.55%) Android
1 2 (4.55%) Apple iOS
1 2 (4.55%) Windows
1 2 (4.55%) Windows 10
1 2 (4.55%) Windows 7
1 2 (4.55%) Windows Server 2008
Processes & Methodologies
1 21 (47.73%) Campaign Management
2 19 (43.18%) Data Management
3 18 (40.91%) Email Marketing
4 15 (34.09%) Actionable Insight
4 15 (34.09%) Time Management
5 14 (31.82%) Direct Marketing
6 13 (29.55%) CRM
7 10 (22.73%) Analytics
8 9 (20.45%) Data Analysis
9 8 (18.18%) Digital Marketing
9 8 (18.18%) SEO
10 7 (15.91%) Business Intelligence
11 4 (9.09%) Agile Software Development
11 4 (9.09%) Campaign Analysis
11 4 (9.09%) Continuous Improvement
11 4 (9.09%) Data Analytics
11 4 (9.09%) DevOps
11 4 (9.09%) Marketing Analytics
11 4 (9.09%) Project Management
11 4 (9.09%) Propensity Modelling
Programming Languages
1 12 (27.27%) SQL
2 3 (6.82%) Python
2 3 (6.82%) R
3 2 (4.55%) Java
3 2 (4.55%) T-SQL
4 1 (2.27%) Scala
4 1 (2.27%) VBA
Qualifications
1 3 (6.82%) PhD
2 1 (2.27%) Degree
2 1 (2.27%) MBA
2 1 (2.27%) PRINCE2 Certification
Quality Assurance & Compliance
1 3 (6.82%) SLA
2 2 (4.55%) ISO/IEC 27001
3 1 (2.27%) Data Quality
3 1 (2.27%) QA
System Software
1 2 (4.55%) Hyper-V
1 2 (4.55%) Microsoft Virtual Server
1 2 (4.55%) Virtual Machines
1 2 (4.55%) Virtual Servers
2 1 (2.27%) Docker
2 1 (2.27%) HDFS
Systems Management
1 2 (4.55%) Backup Exec
2 1 (2.27%) Ansible
Vendors
1 3 (6.82%) Microsoft
1 3 (6.82%) Tableau
2 2 (4.55%) Dell
2 2 (4.55%) Oracle
2 2 (4.55%) Rackspace
2 2 (4.55%) RedGate
2 2 (4.55%) Salesforce Marketing Cloud
2 2 (4.55%) Sophos
2 2 (4.55%) Veeam
2 2 (4.55%) Veritas
3 1 (2.27%) Adobe
3 1 (2.27%) Facebook
3 1 (2.27%) Maxymiser
3 1 (2.27%) Monetate
3 1 (2.27%) Qubit
3 1 (2.27%) Salesforce.com
3 1 (2.27%) SendGrid
3 1 (2.27%) Xerox
London
Exposed Solutions
Salary: £60000 - £70000 per annum
Posted: 16 hours ago
Staffordshire
Churchill Frank International
Salary: £25000 - £30000 per annum
Posted: Yesterday
Dundee, Angus
Playtech
Salary: Competitive salary + bonus and benefits
Posted: 12 days ago