The table below looks at the statistics for Data-Driven Marketing skills in IT jobs advertised across the UK. Included is a guide to the salaries offered in IT jobs that have cited Data-Driven Marketing over the 3 months to 1 July 2016 with a comparison to the same period over the previous 2 years.

3 months to
1 Jul 2016
Same period 2015 Same period 2014
Data-Driven Marketing
Rank 897 948 951
Rank change year-on-year
+51 +3
Permanent jobs citing Data-Driven Marketing 19 22 46
As % of all permanent IT jobs located in the UK 0.019% 0.020% 0.038%
As % of the Processes & Methodologies category 0.022% 0.023% 0.045%
Number of salaries quoted 16 13 37
Median salary £40,000 £44,500 £52,500
Median salary % change year-on-year
-10.11% -15.23%
UK excluding London median salary £40,000 £44,500 £45,000
% change year-on-year
-10.11% -1.11%

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised across the UK.

Processes & Methodologies Category
UK
Permanent IT job ads with a match in the
Processes & Methodologies category
85739 96253 102832
As % of all permanent IT jobs located in the UK 87.89% 86.87% 85.48%
Number of salaries quoted 71657 78628 83341
Median salary £50,000 £50,000 £48,000
Median salary % change year-on-year
- +4.16%
90% offered a salary of more than £32,500 £32,000 £31,500
10% offered a salary of more than £77,500 £72,500 £75,000
UK excluding London median salary £45,000 £44,000 £42,500
% change year-on-year
+2.27% +3.52%

Data-Driven Marketing
Jobs Demand Trend

The demand trend of job ads citing Data-Driven Marketing as a proportion of all IT jobs with a match in the Processes & Methodologies category.

Data-Driven Marketing Jobs Demand Trend in the UK

Data-Driven Marketing
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Data-Driven Marketing within the UK.

Data-Driven Marketing Salary Trend in the UK

Data-Driven Marketing
Salary Histogram

This chart provides a salary histogram for IT jobs citing Data-Driven Marketing over the 3 months to 1 July 2016 within the UK.

Data-Driven Marketing Salary Histogram in the UK

Data-Driven Marketing
Top 8 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Data-Driven Marketing within the UK over the 3 months to 1 July 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +52 19 £40,000 -10.11% 4
South East +34 10 £40,000 -10.11% 1
London +52 9 £45,000 +5.88% 2
Gatwick - 7 £40,000 -
West Sussex - 7 £40,000 -
East Sussex - 3 - -
Brighton - 3 - -
City of London - 1 £37,500 -

Data-Driven Marketing
Top 30 Related IT Skills

For the 6 months to 1 July 2016, IT jobs citing Data-Driven Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads with a requirement for Data-Driven Marketing.

1 43 (100.00%) Marketing
2 23 (53.49%) CRM
3 17 (39.53%) Campaign Management
4 16 (37.21%) SQL
5 14 (32.56%) Finance
6 13 (30.23%) Business Intelligence
7 12 (27.91%) Digital Marketing
8 11 (25.58%) Analytics
9 10 (23.26%) Data Management
10 9 (20.93%) Project Management
10 9 (20.93%) Data Analysis
11 8 (18.60%) Microsoft
11 8 (18.60%) Adobe
11 8 (18.60%) ETL
11 8 (18.60%) Retail
11 8 (18.60%) Programme Management
11 8 (18.60%) Analytical Skills
11 8 (18.60%) People Management
12 7 (16.28%) Data Modelling
12 7 (16.28%) IBM
12 7 (16.28%) SEO
12 7 (16.28%) Email Marketing
12 7 (16.28%) Marketing Strategy
13 6 (13.95%) SSDT
13 6 (13.95%) Data Analytics
13 6 (13.95%) SQL Server Analysis Services
13 6 (13.95%) SQL Server Reporting Services
13 6 (13.95%) SQL Server Integration Services
13 6 (13.95%) Salesforce.com
13 6 (13.95%) MS Visio

Data-Driven Marketing
Top Related IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 1 (2.33%) SAS
Applications
1 6 (13.95%) MS Visio
2 4 (9.30%) MS Excel
3 1 (2.33%) MS Office
Business Applications
1 2 (4.65%) FastStats
1 2 (4.65%) Unica
2 1 (2.33%) SAP Oil and Gas
Database & Business Intelligence
1 6 (13.95%) Data Warehouse
1 6 (13.95%) SQL Server
1 6 (13.95%) SQL Server Analysis Services
1 6 (13.95%) SQL Server Integration Services
1 6 (13.95%) SQL Server Reporting Services
1 6 (13.95%) SSDT
2 3 (6.98%) Relational Database
3 1 (2.33%) Apache Hive
3 1 (2.33%) Big Data
3 1 (2.33%) Data Mining
3 1 (2.33%) Hadoop
3 1 (2.33%) HBase
3 1 (2.33%) MySQL
3 1 (2.33%) Neo4j
3 1 (2.33%) NoSQL
3 1 (2.33%) RDBMS
General
1 43 (100.00%) Marketing
2 14 (32.56%) Finance
3 8 (18.60%) Retail
4 2 (4.65%) Automotive
4 2 (4.65%) Banking
4 2 (4.65%) Billing
4 2 (4.65%) Law
4 2 (4.65%) Publishing
5 1 (2.33%) Electronics
5 1 (2.33%) Manufacturing
5 1 (2.33%) Telecoms
Job Titles
1 12 (27.91%) Analyst
2 9 (20.93%) Marketing Analyst
3 8 (18.60%) Programme Manager
4 7 (16.28%) CRM Analyst
4 7 (16.28%) CRM Manager
4 7 (16.28%) CRM Programme Manager
4 7 (16.28%) Database Analyst
4 7 (16.28%) Database Marketing Analyst
4 7 (16.28%) Developer
4 7 (16.28%) SEO Analyst
4 7 (16.28%) SQL Analyst
5 5 (11.63%) Account Manager
5 5 (11.63%) Business Intelligence Developer
5 5 (11.63%) Marketing Manager
6 4 (9.30%) Campaign Manager
6 4 (9.30%) SSAS Developer
6 4 (9.30%) SSIS Developer
6 4 (9.30%) SSRS Developer
7 2 (4.65%) Microsoft BI Developer
7 2 (4.65%) Technologist
Libraries, Frameworks & Software Standards
1 6 (13.95%) ODBC
2 4 (9.30%) HTML
3 1 (2.33%) Kafka
Miscellaneous
1 8 (18.60%) Analytical Skills
2 4 (9.30%) FMCG
3 2 (4.65%) Management Information System
3 2 (4.65%) N-Tier
3 2 (4.65%) Social Network
3 2 (4.65%) Visualisation
4 1 (2.33%) Computer Science
4 1 (2.33%) Data Integration
4 1 (2.33%) Mathematics
4 1 (2.33%) Mobile App
4 1 (2.33%) Reference Data
4 1 (2.33%) RIA
4 1 (2.33%) Statistics
4 1 (2.33%) Taxonomies
4 1 (2.33%) User Experience
Operating Systems
1 6 (13.95%) Linux
1 6 (13.95%) Unix
1 6 (13.95%) Windows
2 1 (2.33%) Android
2 1 (2.33%) Apple iOS
Processes & Methodologies
1 23 (53.49%) CRM
2 17 (39.53%) Campaign Management
3 13 (30.23%) Business Intelligence
4 12 (27.91%) Digital Marketing
5 11 (25.58%) Analytics
6 10 (23.26%) Data Management
7 9 (20.93%) Data Analysis
7 9 (20.93%) Project Management
8 8 (18.60%) ETL
8 8 (18.60%) People Management
8 8 (18.60%) Programme Management
9 7 (16.28%) Data Modelling
9 7 (16.28%) Email Marketing
9 7 (16.28%) Marketing Strategy
9 7 (16.28%) SEO
10 6 (13.95%) Data Analytics
11 5 (11.63%) Agile Software Development
11 5 (11.63%) Direct Marketing
11 5 (11.63%) Programme Governance
12 4 (9.30%) Marketing Analytics
Programming Languages
1 16 (37.21%) SQL
2 6 (13.95%) T-SQL
3 1 (2.33%) Java
3 1 (2.33%) Scala
3 1 (2.33%) VBA
Qualifications
1 1 (2.33%) PRINCE2 Certification
Quality Assurance & Compliance
1 1 (2.33%) Data Quality
1 1 (2.33%) QA
System Software
1 1 (2.33%) Docker
1 1 (2.33%) HDFS
Systems Management
1 1 (2.33%) Ansible
Vendors
1 8 (18.60%) Adobe
1 8 (18.60%) Microsoft
2 7 (16.28%) IBM
3 6 (13.95%) Salesforce Marketing Cloud
3 6 (13.95%) Salesforce.com
4 3 (6.98%) Tableau
5 1 (2.33%) Oracle
5 1 (2.33%) SAP
5 1 (2.33%) Xerox
Manchester, Lancashire
Adria Solutions Ltd
Salary: £20000 - £30000 per annum + Benefits
Posted: 2 days ago
Dartford, Kent
Exposed Solutions
Salary: £50000 - £60000 per annum
Posted: 6 days ago
Dundee, Angus
Playtech
Salary: Competitive salary + bonus and benefits
Posted: 17 days ago
East London
Digitas LBI
Posted: 25 days ago