The table below looks at the statistics for Data-Driven Marketing skills in IT jobs advertised across the UK. Included is a guide to the salaries offered in IT jobs that have cited Data-Driven Marketing over the 3 months to 31 August 2016 with a comparison to the same period over the previous 2 years.

3 months to
31 Aug 2016
Same period 2015 Same period 2014
Data-Driven Marketing
Rank 887 968 933
Rank change year-on-year
+81 -35
Permanent jobs citing Data-Driven Marketing 27 12 38
As % of all permanent IT jobs located in the UK 0.028% 0.011% 0.033%
As % of the Processes & Methodologies category 0.031% 0.013% 0.039%
Number of salaries quoted 14 9 22
Median salary £40,000 £45,000 £45,000
Median salary % change year-on-year
-11.11% -
90% offered a salary of more than £26,500 £40,900 £22,750
10% offered a salary of more than £64,250 £60,000 £62,250
UK excluding London median salary £40,000 £44,750 £45,000
% change year-on-year
-10.61% -0.55%

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised across the UK.

Processes & Methodologies Category
UK
Permanent IT job ads with a match in the
Processes & Methodologies category
85855 95974 97941
As % of all permanent IT jobs located in the UK 88.07% 87.57% 85.32%
Number of salaries quoted 71776 79089 78169
Median salary £50,000 £50,000 £47,500
Median salary % change year-on-year
- +5.26%
90% offered a salary of more than £32,500 £32,500 £30,500
10% offered a salary of more than £77,500 £72,500 £75,000
UK excluding London median salary £45,000 £45,000 £42,500
% change year-on-year
- +5.88%

Data-Driven Marketing
Jobs Demand Trend

The demand trend of job ads citing Data-Driven Marketing as a proportion of all IT jobs with a match in the Processes & Methodologies category.

Data-Driven Marketing Jobs Demand Trend in the UK

Data-Driven Marketing
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Data-Driven Marketing within the UK.

Data-Driven Marketing Salary Trend in the UK

Data-Driven Marketing
Salary Histogram

This chart provides a salary histogram for IT jobs citing Data-Driven Marketing over the 3 months to 31 August 2016 within the UK.

Data-Driven Marketing Salary Histogram in the UK

Data-Driven Marketing
Top 15 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Data-Driven Marketing within the UK over the 3 months to 31 August 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +51 27 £40,000 -11.11% 2
South East +35 13 £40,000 -10.61%
London +19 10 £60,000 +33.33% 1
Brighton - 10 - -
East Sussex - 10 - -
West Sussex - 3 £40,000 -
Gatwick - 3 £40,000 -
City of London +55 2 £50,000 +16.27%
North West - 2 £25,000 -
Manchester - 2 £25,000 -
Bath - 1 £40,000 -
Somerset - 1 £40,000 -
Staffordshire - 1 £30,000 - 1
South West - 1 £40,000 -
West Midlands - 1 £30,000 - 1

Data-Driven Marketing
Top 30 Related IT Skills

For the 6 months to 31 August 2016, IT jobs citing Data-Driven Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads with a requirement for Data-Driven Marketing.

1 36 (100.00%) Marketing
2 17 (47.22%) Campaign Management
3 15 (41.67%) Finance
3 15 (41.67%) Data Management
4 14 (38.89%) Email Marketing
5 13 (36.11%) CRM
6 11 (30.56%) SQL
6 11 (30.56%) Time Management
6 11 (30.56%) Actionable Insight
7 10 (27.78%) Analytics
7 10 (27.78%) Direct Marketing
8 9 (25.00%) Data Analysis
9 8 (22.22%) SEO
9 8 (22.22%) Digital Marketing
9 8 (22.22%) Analytical Skills
10 7 (19.44%) Business Intelligence
11 5 (13.89%) Retail
12 4 (11.11%) Agile Software Development
12 4 (11.11%) FMCG
12 4 (11.11%) Continuous Improvement
12 4 (11.11%) Project Management
12 4 (11.11%) HTML
12 4 (11.11%) MS Office
12 4 (11.11%) Propensity Modelling
12 4 (11.11%) Virtual Team Management
12 4 (11.11%) Virtual Team
12 4 (11.11%) Matrix Organization
12 4 (11.11%) Presales
12 4 (11.11%) Data Analytics
12 4 (11.11%) Campaign Analysis

Data-Driven Marketing
Top Related IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 1 (2.78%) Exchange Server 2010
1 1 (2.78%) MS Exchange
1 1 (2.78%) Oracle SOA Suite
1 1 (2.78%) SAS
1 1 (2.78%) WebLogic
Applications
1 4 (11.11%) MS Office
2 3 (8.33%) MS Excel
3 2 (5.56%) SPSS
Business Applications
1 1 (2.78%) Adobe Campaign
1 1 (2.78%) Eloqua
1 1 (2.78%) FastStats
Cloud Services
1 1 (2.78%) Amazon AWS
1 1 (2.78%) Amazon EC2
1 1 (2.78%) BlueKai
1 1 (2.78%) IaaS
1 1 (2.78%) Microsoft Azure
1 1 (2.78%) PaaS
1 1 (2.78%) Rackspace Cloud
1 1 (2.78%) Responsys
Communications & Networking
1 1 (2.78%) Firewall
1 1 (2.78%) Network Security
Database & Business Intelligence
1 3 (8.33%) Relational Database
1 3 (8.33%) SQL Server
2 2 (5.56%) SQL Server Integration Services
2 2 (5.56%) SQL Server Reporting Services
3 1 (2.78%) Amazon RDS
3 1 (2.78%) Apache Hive
3 1 (2.78%) Azure SQL Database
3 1 (2.78%) Hadoop
3 1 (2.78%) HBase
3 1 (2.78%) MySQL
3 1 (2.78%) Neo4j
3 1 (2.78%) NoSQL
3 1 (2.78%) RDBMS
3 1 (2.78%) SQL Server 2008
Development Applications
1 1 (2.78%) JIRA
General
1 36 (100.00%) Marketing
2 15 (41.67%) Finance
3 5 (13.89%) Retail
4 2 (5.56%) Law
5 1 (2.78%) Telecoms
Job Titles
1 11 (30.56%) Analyst
1 11 (30.56%) Marketing Manager
2 10 (27.78%) Account Manager
3 9 (25.00%) Database Analyst
4 8 (22.22%) Marketing Analyst
5 7 (19.44%) CRM Analyst
5 7 (19.44%) Database Marketing Analyst
5 7 (19.44%) SEO Analyst
5 7 (19.44%) SQL Analyst
6 5 (13.89%) Consultant
7 4 (11.11%) Campaign Manager
7 4 (11.11%) Marketing Consultant
7 4 (11.11%) Senior Consultant
7 4 (11.11%) Senior Marketing Consultant
8 2 (5.56%) Developer
8 2 (5.56%) Senior Developer
9 1 (2.78%) IT Manager
9 1 (2.78%) Lead Developer
9 1 (2.78%) Senior Manager
9 1 (2.78%) Solutions Architect
Libraries, Frameworks & Software Standards
1 4 (11.11%) HTML
2 2 (5.56%) ATL
3 1 (2.78%) J2EE
3 1 (2.78%) JMS
3 1 (2.78%) JSON
3 1 (2.78%) Kafka
3 1 (2.78%) REST
3 1 (2.78%) SOAP
3 1 (2.78%) Web Services
3 1 (2.78%) XML
Miscellaneous
1 8 (22.22%) Analytical Skills
2 4 (11.11%) FMCG
2 4 (11.11%) Virtual Team
3 2 (5.56%) Statistics
3 2 (5.56%) User Experience
4 1 (2.78%) Computer Science
4 1 (2.78%) Data Centre
4 1 (2.78%) Data Integration
4 1 (2.78%) Fintech
4 1 (2.78%) Mathematics
4 1 (2.78%) Mobile App
4 1 (2.78%) Reference Data
4 1 (2.78%) Replication
4 1 (2.78%) Social Media
4 1 (2.78%) Taxonomies
Operating Systems
1 2 (5.56%) Android
1 2 (5.56%) Apple iOS
2 1 (2.78%) Windows
2 1 (2.78%) Windows 10
2 1 (2.78%) Windows 7
2 1 (2.78%) Windows Server 2008
Processes & Methodologies
1 17 (47.22%) Campaign Management
2 15 (41.67%) Data Management
3 14 (38.89%) Email Marketing
4 13 (36.11%) CRM
5 11 (30.56%) Actionable Insight
5 11 (30.56%) Time Management
6 10 (27.78%) Analytics
6 10 (27.78%) Direct Marketing
7 9 (25.00%) Data Analysis
8 8 (22.22%) Digital Marketing
8 8 (22.22%) SEO
9 7 (19.44%) Business Intelligence
10 4 (11.11%) Agile Software Development
10 4 (11.11%) Campaign Analysis
10 4 (11.11%) Continuous Improvement
10 4 (11.11%) Data Analytics
10 4 (11.11%) Marketing Analytics
10 4 (11.11%) Project Management
10 4 (11.11%) Propensity Modelling
10 4 (11.11%) Virtual Team Management
Programming Languages
1 11 (30.56%) SQL
2 2 (5.56%) Java
2 2 (5.56%) T-SQL
3 1 (2.78%) Scala
3 1 (2.78%) VBA
Qualifications
1 1 (2.78%) Degree
1 1 (2.78%) MBA
1 1 (2.78%) PRINCE2 Certification
Quality Assurance & Compliance
1 3 (8.33%) SLA
2 1 (2.78%) Data Quality
2 1 (2.78%) ISO/IEC 27001
2 1 (2.78%) QA
System Software
1 1 (2.78%) Docker
1 1 (2.78%) HDFS
1 1 (2.78%) Hyper-V
1 1 (2.78%) Microsoft Virtual Server
1 1 (2.78%) Virtual Machines
1 1 (2.78%) Virtual Servers
Systems Management
1 1 (2.78%) Ansible
1 1 (2.78%) Backup Exec
Vendors
1 2 (5.56%) Microsoft
1 2 (5.56%) Oracle
1 2 (5.56%) Salesforce Marketing Cloud
1 2 (5.56%) Tableau
2 1 (2.78%) Adobe
2 1 (2.78%) Dell
2 1 (2.78%) Facebook
2 1 (2.78%) Maxymiser
2 1 (2.78%) Monetate
2 1 (2.78%) Qubit
2 1 (2.78%) Rackspace
2 1 (2.78%) RedGate
2 1 (2.78%) Salesforce.com
2 1 (2.78%) SendGrid
2 1 (2.78%) Sophos
2 1 (2.78%) Veeam
2 1 (2.78%) Veritas
2 1 (2.78%) Xerox
London
Exposed Solutions
Salary: £60000 - £70000 per annum
Posted: 6 days ago
Staffordshire
Churchill Frank International
Salary: £25000 - £35000 per annum
Posted: 8 days ago