The table below looks at the statistics for Data-Driven Marketing skills in IT jobs advertised across the UK. Included is a guide to the salaries offered in IT jobs that have cited Data-Driven Marketing over the 3 months to 17 January 2017 with a comparison to the same period over the previous 2 years.

3 months to
17 Jan 2017
Same period 2016 Same period 2015
Data-Driven Marketing
UK
Rank 830 907 945
Rank change year-on-year
+77 +38
Permanent jobs citing Data-Driven Marketing 28 13 8
As % of all permanent IT jobs located in the UK 0.033% 0.013% 0.008%
As % of the Processes & Methodologies category 0.038% 0.015% 0.009%
Number of salaries quoted 17 13 8
Median salary £70,000 £35,000 £50,000
Median salary % change year-on-year
+100.00% -30.00%
90% offered a salary of more than £39,500 £24,500 £39,250
10% offered a salary of more than £81,000 £65,500 £63,700
UK excluding London median salary £38,750 £35,000 £53,750
% change year-on-year
+10.71% -34.88%

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised across the UK.

Processes & Methodologies Category
UK
Permanent IT job ads with a match in the
Processes & Methodologies category
74113 86274 88538
As % of all permanent IT jobs located in the UK 88.16% 87.68% 86.03%
Number of salaries quoted 61003 71739 73006
Median salary £50,000 £50,000 £47,500
Median salary % change year-on-year
- +5.26%
90% offered a salary of more than £32,500 £32,500 £31,000
10% offered a salary of more than £77,500 £72,500 £75,000
UK excluding London median salary £45,000 £45,000 £42,500
% change year-on-year
- +5.88%

Data-Driven Marketing
Jobs Demand Trend

The demand trend of job ads citing Data-Driven Marketing as a proportion of all IT jobs with a match in the Processes & Methodologies category.

Data-Driven Marketing Jobs Demand Trend in the UK

Data-Driven Marketing
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Data-Driven Marketing within the UK.

Data-Driven Marketing Salary Trend in the UK

Data-Driven Marketing
Salary Histogram

This chart provides a salary histogram for IT jobs citing Data-Driven Marketing over the 3 months to 17 January 2017 within the UK.

Data-Driven Marketing Salary Histogram in the UK

Data-Driven Marketing
Top 10 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Data-Driven Marketing within the UK over the 3 months to 17 January 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +64 28 £70,000 +100.00% 6
London +77 15 £75,000 +30.43% 2
South East +78 11 - - 4
Brighton - 11 - -
East Sussex - 11 - -
North West - 1 £35,000 -
East of England - 1 £42,500 -
Welwyn Garden City - 1 £42,500 -
Manchester - 1 £35,000 -
Hertfordshire - 1 £42,500 -

Data-Driven Marketing
Top 30 Related IT Skills

For the 6 months to 17 January 2017, IT jobs citing Data-Driven Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads with a requirement for Data-Driven Marketing.

1 56 (100.00%) Marketing
2 32 (57.14%) Finance
3 29 (51.79%) Actionable Insight
4 26 (46.43%) Campaign Management
5 25 (44.64%) Email Marketing
6 24 (42.86%) Time Management
6 24 (42.86%) Data Management
6 24 (42.86%) Direct Marketing
7 11 (19.64%) Agile Software Development
7 11 (19.64%) Analytics
8 10 (17.86%) Big Data
8 10 (17.86%) Java
9 9 (16.07%) SQL
9 9 (16.07%) DevOps
10 8 (14.29%) Kafka
10 8 (14.29%) Apache Spark
10 8 (14.29%) Docker
10 8 (14.29%) Scrum
10 8 (14.29%) TDD
10 8 (14.29%) Kanban
10 8 (14.29%) Scala
10 8 (14.29%) Hadoop
10 8 (14.29%) BDD
11 7 (12.50%) Microsoft
12 6 (10.71%) Adobe
12 6 (10.71%) B2B
12 6 (10.71%) Product Marketing
12 6 (10.71%) Continuous Integration
12 6 (10.71%) Digital Marketing
12 6 (10.71%) Degree

Data-Driven Marketing
Top Related IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 8 (14.29%) Apache Spark
2 2 (3.57%) Exchange Server 2010
2 2 (3.57%) MS Exchange
3 1 (1.79%) Oracle SOA Suite
3 1 (1.79%) SAS
3 1 (1.79%) WebLogic
Applications
1 4 (7.14%) MS Excel
2 2 (3.57%) MS Office
2 2 (3.57%) MS PowerPoint
2 2 (3.57%) Photoshop
3 1 (1.79%) SPSS
Business Applications
1 3 (5.36%) Unica
2 2 (3.57%) Adobe Campaign
3 1 (1.79%) Eloqua
3 1 (1.79%) FastStats
Cloud Services
1 5 (8.93%) Amazon AWS
2 4 (7.14%) Adobe Analytics
3 2 (3.57%) Amazon EC2
3 2 (3.57%) Microsoft Azure
3 2 (3.57%) Rackspace Cloud
3 2 (3.57%) SaaS
4 1 (1.79%) BlueKai
4 1 (1.79%) IaaS
4 1 (1.79%) PaaS
4 1 (1.79%) Responsys
Communications & Networking
1 2 (3.57%) Firewall
1 2 (3.57%) Network Security
2 1 (1.79%) HTTP
Database & Business Intelligence
1 10 (17.86%) Big Data
2 8 (14.29%) Hadoop
3 2 (3.57%) Amazon RDS
3 2 (3.57%) Azure SQL Database
3 2 (3.57%) SQL Server
3 2 (3.57%) SQL Server 2008
4 1 (1.79%) Relational Database
Development Applications
1 3 (5.36%) Cucumber
2 1 (1.79%) JIRA
General
1 56 (100.00%) Marketing
2 32 (57.14%) Finance
3 4 (7.14%) Advertising
3 4 (7.14%) Retail
4 3 (5.36%) Law
5 2 (3.57%) Banking
5 2 (3.57%) Games
5 2 (3.57%) Legal
5 2 (3.57%) Telecoms
Job Titles
1 28 (50.00%) Marketing Manager
2 24 (42.86%) Account Manager
3 10 (17.86%) Developer
4 8 (14.29%) Scala Developer
5 6 (10.71%) Analyst
5 6 (10.71%) Senior Developer
5 6 (10.71%) Team Leader
6 5 (8.93%) Apache Spark Developer
6 5 (8.93%) Big Data Developer
6 5 (8.93%) Insight Analyst
6 5 (8.93%) Lead Developer
6 5 (8.93%) Marketing Analyst
6 5 (8.93%) Senior Analyst
6 5 (8.93%) Senior Big Data Developer
6 5 (8.93%) Senior Marketing Analyst
6 5 (8.93%) Senior Scala Developer
7 4 (7.14%) Data Scientist
7 4 (7.14%) Marketing Insight Analyst
7 4 (7.14%) Marketing Specialist
7 4 (7.14%) Senior Data Scientist
Libraries, Frameworks & Software Standards
1 8 (14.29%) Kafka
2 4 (7.14%) Natural Language Processing
3 3 (5.36%) HTML
4 2 (3.57%) ATL
5 1 (1.79%) J2EE
5 1 (1.79%) JMS
5 1 (1.79%) JSON
5 1 (1.79%) REST
5 1 (1.79%) SOAP
5 1 (1.79%) Web Services
5 1 (1.79%) XML
Miscellaneous
1 6 (10.71%) Analytical Skills
2 5 (8.93%) User Experience
3 4 (7.14%) Applied Mathematics
3 4 (7.14%) Artificial Intelligence
3 4 (7.14%) Mathematics
3 4 (7.14%) New Media
4 2 (3.57%) Data Centre
4 2 (3.57%) Replication
4 2 (3.57%) Virtual Team
5 1 (1.79%) Computer Science
5 1 (1.79%) Data Structures
5 1 (1.79%) Fintech
5 1 (1.79%) Foreign Exchange (FX)
5 1 (1.79%) Statistics
Operating Systems
1 2 (3.57%) Windows
1 2 (3.57%) Windows 10
1 2 (3.57%) Windows 7
1 2 (3.57%) Windows Server 2008
2 1 (1.79%) Android
2 1 (1.79%) Apple iOS
Processes & Methodologies
1 29 (51.79%) Actionable Insight
2 26 (46.43%) Campaign Management
3 25 (44.64%) Email Marketing
4 24 (42.86%) Data Management
4 24 (42.86%) Direct Marketing
4 24 (42.86%) Time Management
5 11 (19.64%) Agile Software Development
5 11 (19.64%) Analytics
6 9 (16.07%) DevOps
7 8 (14.29%) BDD
7 8 (14.29%) Kanban
7 8 (14.29%) Scrum
7 8 (14.29%) TDD
8 6 (10.71%) B2B
8 6 (10.71%) Campaign Analysis
8 6 (10.71%) Continuous Integration
8 6 (10.71%) Digital Marketing
8 6 (10.71%) Product Marketing
9 5 (8.93%) Continuous Deployment
9 5 (8.93%) Data Analysis
Programming Languages
1 10 (17.86%) Java
2 9 (16.07%) SQL
3 8 (14.29%) Scala
4 4 (7.14%) Python
4 4 (7.14%) R
4 4 (7.14%) VBA
5 1 (1.79%) JavaScript
Qualifications
1 6 (10.71%) Degree
2 4 (7.14%) PhD
3 1 (1.79%) MBA
Quality Assurance & Compliance
1 2 (3.57%) ISO/IEC 27001
1 2 (3.57%) QA
1 2 (3.57%) SLA
System Software
1 8 (14.29%) Docker
2 2 (3.57%) Hyper-V
2 2 (3.57%) Microsoft Virtual Server
2 2 (3.57%) Virtual Machines
2 2 (3.57%) Virtual Servers
Systems Management
1 5 (8.93%) Ansible
1 5 (8.93%) Opscode Chef
2 2 (3.57%) Backup Exec
Vendors
1 7 (12.50%) Microsoft
2 6 (10.71%) Adobe
3 3 (5.36%) IBM
4 2 (3.57%) Dell
4 2 (3.57%) Rackspace
4 2 (3.57%) RedGate
4 2 (3.57%) Salesforce.com
4 2 (3.57%) Sophos
4 2 (3.57%) Tableau
4 2 (3.57%) Veeam
4 2 (3.57%) Veritas
5 1 (1.79%) Maxymiser
5 1 (1.79%) Monetate
5 1 (1.79%) Oracle
5 1 (1.79%) Qubit
5 1 (1.79%) Salesforce Marketing Cloud
5 1 (1.79%) SendGrid
Dartford, Kent
Digital Vision Search Ltd
Salary: From £30,000 to £35,000 per annum + Bonus + Training + Benefits
Posted: 3 days ago
Kent
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Salary: From £55,000 to £65,000 per annum
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Salary: £60000.00 - £90000.00 per annum + Package
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Salary: From £90,000 to £110,000 per annum
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Kent
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Salary: From £90,000 to £110,000 per annum
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