The table below looks at the statistics for Data-Driven Marketing skills in IT jobs advertised across the UK. Included is a guide to the average salaries offered in IT jobs that have cited Data-Driven Marketing over the 3 months to 17 April 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
17 Apr 2015
Same period 2014 Same period 2013
Data-Driven Marketing
Rank 893 916 857
Rank change year-on-year
+23 -59
Permanent jobs citing Data-Driven Marketing 10 24 24
As % of all permanent IT jobs located in the UK 0.009% 0.020% 0.021%
As % of the Processes & Methodologies category 0.011% 0.024% 0.027%
Number of salaries quoted 8 17 24
Average salary £53,750 £50,000 £52,500
Average salary % change year-on-year
+7.50% -4.76%
90% offered a salary of more than £36,100 £41,400 £37,500
10% offered a salary of more than £63,700 £65,000 £64,250
UK excluding London average salary £55,500 £47,500 £48,750
% change year-on-year
+16.84% -2.56%

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised across the UK.

Processes & Methodologies Category
UK
Permanent IT job ads with a match in the
Processes & Methodologies category
92198 99056 90547
As % of all permanent IT jobs located in the UK 83.20% 82.02% 80.15%
Number of salaries quoted 74623 79502 74331
Average salary £50,000 £47,500 £46,000
Average salary % change year-on-year
+5.26% +3.26%
90% offered a salary of more than £32,000 £30,500 £30,000
10% offered a salary of more than £75,000 £70,000 £72,500
UK excluding London average salary £44,000 £42,500 £40,000
% change year-on-year
+3.52% +6.25%

Data-Driven Marketing
Jobs Demand Trend

This chart provides the 3-month moving total of permanent IT jobs citing Data-Driven Marketing within the UK as a proportion of the total demand within the Processes & Methodologies category.

Data-Driven Marketing Jobs Demand Trend in the UK

Data-Driven Marketing
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Data-Driven Marketing within the UK.

Data-Driven Marketing Salary Trend in the UK

Data-Driven Marketing
Salary Histogram

This chart provides a salary histogram for IT jobs citing Data-Driven Marketing over the 3 months to 17 April 2015 within the UK.

Data-Driven Marketing Salary Histogram in the UK

Data-Driven Marketing
Top 9 Job Locations

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Data-Driven Marketing within the UK over the 3 months to 17 April 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +18 10 £53,750 +7.50% 1
London +11 7 £53,750 -2.27%
City of London +25 2 £55,000 -
East of England - 2 £55,500 -
Bedfordshire - 2 £55,500 -
South East -13 1 - - 1
Berkshire - 1 - - 1
Luton - 1 £27,000 -
Slough - 1 - - 1

Data-Driven Marketing
Top 30 Related IT Skills

For the 6 months to 17 April 2015, IT jobs within the UK citing Data-Driven Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Data-Driven Marketing.

1 19 (100.00%) Marketing
2 11 (57.89%) CRM
3 9 (47.37%) Finance
4 8 (42.11%) Analytics
5 7 (36.84%) SQL
6 6 (31.58%) Scrum
6 6 (31.58%) Project Management
6 6 (31.58%) Agile Software Development
6 6 (31.58%) Kanban
7 5 (26.32%) Web Development
7 5 (26.32%) Degree
7 5 (26.32%) Content Management
7 5 (26.32%) SAS
7 5 (26.32%) Business Intelligence
8 4 (21.05%) E-Commerce
8 4 (21.05%) SPSS
8 4 (21.05%) Requirements Analysis
8 4 (21.05%) Online Marketing
8 4 (21.05%) Scrum-ban
8 4 (21.05%) User Stories
8 4 (21.05%) Analytical Skills
9 3 (15.79%) Campaign Management
9 3 (15.79%) Direct Marketing
9 3 (15.79%) Salesforce.com
9 3 (15.79%) Adobe
10 2 (10.53%) Microsoft
10 2 (10.53%) B2B
10 2 (10.53%) FTP
10 2 (10.53%) ETL
10 2 (10.53%) Oracle

Data-Driven Marketing
Top Related IT Skills by Category

For the 6 months to 17 April 2015, IT jobs within the UK citing Data-Driven Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Data-Driven Marketing. Up to 20 skills are shown per category.

Application Platforms
1 5 (26.32%) SAS
Applications
1 4 (21.05%) SPSS
2 2 (10.53%) MS Office
2 2 (10.53%) MS Excel
2 2 (10.53%) FastStats
3 1 (5.26%) MS PowerPoint
Business Applications
1 1 (5.26%) WebTrends
1 1 (5.26%) Dynamics CRM
1 1 (5.26%) Google Analytics
1 1 (5.26%) Adobe Campaign
Communications & Networking
1 2 (10.53%) FTP
1 2 (10.53%) Internet
Database & Business Intelligence
1 2 (10.53%) SQL Server Reporting Services
1 2 (10.53%) Base SAS
1 2 (10.53%) SAS Enterprise Guide
General
1 19 (100.00%) Marketing
2 9 (47.37%) Finance
3 2 (10.53%) Retail
4 1 (5.26%) Advertising
Job Titles
1 9 (47.37%) Analyst
2 4 (21.05%) Business Analyst
2 4 (21.05%) Marketing Manager
2 4 (21.05%) Agile Business Analyst
3 3 (15.79%) Insight Analyst
3 3 (15.79%) Consultant
3 3 (15.79%) Data Analyst
4 2 (10.53%) Senior Analyst
4 2 (10.53%) Relationships Manager
4 2 (10.53%) CRM Manager
4 2 (10.53%) Marketing Consultant
4 2 (10.53%) Senior Insight Analyst
5 1 (5.26%) Data Insight Analyst
5 1 (5.26%) Senior Marketing Consultant
5 1 (5.26%) Integration Consultant
5 1 (5.26%) Web Analyst
5 1 (5.26%) Junior Data Analyst
5 1 (5.26%) Junior Analyst
5 1 (5.26%) Business Consultant
5 1 (5.26%) Senior Manager
Libraries, Frameworks & Software Standards
1 1 (5.26%) HTML
Miscellaneous
1 4 (21.05%) Analytical Skills
2 1 (5.26%) Animation
2 1 (5.26%) Mathematics
2 1 (5.26%) Social Media
2 1 (5.26%) Mobile App
Processes & Methodologies
1 11 (57.89%) CRM
2 8 (42.11%) Analytics
3 6 (31.58%) Kanban
3 6 (31.58%) Agile Software Development
3 6 (31.58%) Project Management
3 6 (31.58%) Scrum
4 5 (26.32%) Content Management
4 5 (26.32%) Business Intelligence
4 5 (26.32%) Web Development
5 4 (21.05%) User Stories
5 4 (21.05%) Online Marketing
5 4 (21.05%) Scrum-ban
5 4 (21.05%) E-Commerce
5 4 (21.05%) Requirements Analysis
6 3 (15.79%) Campaign Management
6 3 (15.79%) Direct Marketing
7 2 (10.53%) Digital Marketing
7 2 (10.53%) User Acceptance Testing
7 2 (10.53%) Time Management
7 2 (10.53%) TDD
Programming Languages
1 7 (36.84%) SQL
Qualifications
1 5 (26.32%) Degree
Quality Assurance & Compliance
1 1 (5.26%) SLA
1 1 (5.26%) QA
Vendors
1 3 (15.79%) Adobe
1 3 (15.79%) Salesforce.com
2 2 (10.53%) Oracle
2 2 (10.53%) Microsoft
2 2 (10.53%) Tableau
2 2 (10.53%) ExactTarget
3 1 (5.26%) Omniture
3 1 (5.26%) Google
Slough, Berkshire
QA
Salary: Highly Competitive
Posted: 2 days ago