The table below looks at the statistics for Data-Driven Marketing skills in IT jobs advertised across the UK. Included is a guide to the salaries offered in IT jobs that have cited Data-Driven Marketing over the 3 months to 5 December 2016 with a comparison to the same period over the previous 2 years.

3 months to
5 Dec 2016
Same period 2015 Same period 2014
Data-Driven Marketing
Rank 847 943 973
Rank change year-on-year
+96 +30
Permanent jobs citing Data-Driven Marketing 30 15 3
As % of all permanent IT jobs located in the UK 0.033% 0.014% 0.003%
As % of the Processes & Methodologies category 0.037% 0.016% 0.003%
Number of salaries quoted 17 13 2
Median salary £75,000 £45,000 £44,250
Median salary % change year-on-year
+66.66% +1.69%
90% offered a salary of more than £41,500 £35,000 £39,650
10% offered a salary of more than £80,000 £57,000 £48,850
UK excluding London median salary £41,250 £40,000 £50,000
% change year-on-year
+3.12% -20.00%

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised across the UK.

Processes & Methodologies Category
UK
Permanent IT job ads with a match in the
Processes & Methodologies category
80020 92993 98289
As % of all permanent IT jobs located in the UK 88.11% 87.55% 85.68%
Number of salaries quoted 65997 76776 80782
Median salary £50,000 £50,000 £47,500
Median salary % change year-on-year
- +5.26%
90% offered a salary of more than £32,500 £32,500 £31,000
10% offered a salary of more than £77,500 £72,500 £75,000
UK excluding London median salary £45,000 £45,000 £42,500
% change year-on-year
- +5.88%

Data-Driven Marketing
Jobs Demand Trend

The demand trend of job ads citing Data-Driven Marketing as a proportion of all IT jobs with a match in the Processes & Methodologies category.

Data-Driven Marketing Jobs Demand Trend in the UK

Data-Driven Marketing
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Data-Driven Marketing within the UK.

Data-Driven Marketing Salary Trend in the UK

Data-Driven Marketing
Salary Histogram

This chart provides a salary histogram for IT jobs citing Data-Driven Marketing over the 3 months to 5 December 2016 within the UK.

Data-Driven Marketing Salary Histogram in the UK

Data-Driven Marketing
Top 15 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Data-Driven Marketing within the UK over the 3 months to 5 December 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +88 30 £75,000 +66.66% 6
London +81 13 £75,000 +57.89% 6
South East +68 12 - -
Brighton - 12 - -
East Sussex - 12 - -
East of England - 3 £42,500 -
Bedfordshire - 2 £42,500 -
Luton - 2 £42,500 -
South West +12 1 £40,000 -27.27%
Somerset - 1 £40,000 -
North West - 1 £35,000 -
Welwyn Garden City - 1 £42,500 -
Bath - 1 £40,000 -
Manchester - 1 £35,000 -
Hertfordshire - 1 £42,500 -

Data-Driven Marketing
Top 30 Related IT Skills

For the 6 months to 5 December 2016, IT jobs citing Data-Driven Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads with a requirement for Data-Driven Marketing.

1 56 (100.00%) Marketing
2 30 (53.57%) Finance
3 26 (46.43%) Campaign Management
4 24 (42.86%) Actionable Insight
4 24 (42.86%) Data Management
4 24 (42.86%) Time Management
5 23 (41.07%) Email Marketing
5 23 (41.07%) Direct Marketing
6 11 (19.64%) SQL
7 10 (17.86%) Agile Software Development
7 10 (17.86%) DevOps
8 9 (16.07%) Big Data
8 9 (16.07%) Java
9 8 (14.29%) CRM
9 8 (14.29%) Scala
9 8 (14.29%) Hadoop
9 8 (14.29%) Kafka
9 8 (14.29%) Analytics
9 8 (14.29%) Docker
10 7 (12.50%) Apache Spark
10 7 (12.50%) BDD
10 7 (12.50%) Kanban
10 7 (12.50%) Continuous Integration
10 7 (12.50%) TDD
10 7 (12.50%) Scrum
11 6 (10.71%) Software Engineering
11 6 (10.71%) Digital Marketing
11 6 (10.71%) Ansible
12 5 (8.93%) Opscode Chef
12 5 (8.93%) Continuous Deployment

Data-Driven Marketing
Top Related IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 7 (12.50%) Apache Spark
2 2 (3.57%) Exchange Server 2010
2 2 (3.57%) MS Exchange
2 2 (3.57%) SAS
3 1 (1.79%) Oracle SOA Suite
3 1 (1.79%) WebLogic
Applications
1 5 (8.93%) MS Office
2 3 (5.36%) MS Excel
3 2 (3.57%) MS PowerPoint
3 2 (3.57%) Photoshop
3 2 (3.57%) SPSS
Business Applications
1 3 (5.36%) Unica
2 1 (1.79%) Adobe Campaign
2 1 (1.79%) Eloqua
2 1 (1.79%) FastStats
Cloud Services
1 4 (7.14%) Amazon AWS
2 2 (3.57%) Amazon EC2
2 2 (3.57%) Microsoft Azure
2 2 (3.57%) Rackspace Cloud
2 2 (3.57%) SaaS
3 1 (1.79%) BlueKai
3 1 (1.79%) IaaS
3 1 (1.79%) PaaS
3 1 (1.79%) Responsys
Communications & Networking
1 2 (3.57%) Firewall
1 2 (3.57%) Network Security
Database & Business Intelligence
1 9 (16.07%) Big Data
2 8 (14.29%) Hadoop
3 4 (7.14%) Relational Database
3 4 (7.14%) SQL Server
4 2 (3.57%) Amazon RDS
4 2 (3.57%) Azure SQL Database
4 2 (3.57%) SQL Server 2008
4 2 (3.57%) SQL Server Integration Services
4 2 (3.57%) SQL Server Reporting Services
5 1 (1.79%) Apache Hive
5 1 (1.79%) HBase
5 1 (1.79%) MySQL
5 1 (1.79%) Neo4j
5 1 (1.79%) NoSQL
5 1 (1.79%) RDBMS
Development Applications
1 2 (3.57%) Cucumber
2 1 (1.79%) JIRA
General
1 56 (100.00%) Marketing
2 30 (53.57%) Finance
3 5 (8.93%) Retail
4 3 (5.36%) Telecoms
5 2 (3.57%) Banking
5 2 (3.57%) Games
5 2 (3.57%) Law
5 2 (3.57%) Legal
Job Titles
1 27 (48.21%) Marketing Manager
2 23 (41.07%) Account Manager
3 9 (16.07%) Developer
4 8 (14.29%) Analyst
5 7 (12.50%) Scala Developer
5 7 (12.50%) Senior Developer
6 6 (10.71%) Lead Developer
6 6 (10.71%) Team Leader
7 5 (8.93%) Apache Spark Developer
7 5 (8.93%) Big Data Developer
7 5 (8.93%) Database Analyst
7 5 (8.93%) Senior Big Data Developer
7 5 (8.93%) Senior Scala Developer
8 4 (7.14%) Consultant
8 4 (7.14%) Data Scientist
8 4 (7.14%) Marketing Analyst
8 4 (7.14%) Marketing Consultant
8 4 (7.14%) Senior Consultant
8 4 (7.14%) Senior Data Scientist
8 4 (7.14%) Senior Marketing Consultant
Libraries, Frameworks & Software Standards
1 8 (14.29%) Kafka
2 4 (7.14%) Natural Language Processing
3 2 (3.57%) ATL
4 1 (1.79%) J2EE
4 1 (1.79%) JMS
4 1 (1.79%) JSON
4 1 (1.79%) REST
4 1 (1.79%) SOAP
4 1 (1.79%) Web Services
4 1 (1.79%) XML
Miscellaneous
1 5 (8.93%) Analytical Skills
1 5 (8.93%) Mathematics
2 4 (7.14%) Applied Mathematics
2 4 (7.14%) Artificial Intelligence
2 4 (7.14%) Virtual Team
3 2 (3.57%) Data Centre
3 2 (3.57%) Replication
3 2 (3.57%) Statistics
4 1 (1.79%) Computer Science
4 1 (1.79%) Data Integration
4 1 (1.79%) Fintech
4 1 (1.79%) Foreign Exchange (FX)
4 1 (1.79%) Reference Data
4 1 (1.79%) Social Media
4 1 (1.79%) Taxonomies
4 1 (1.79%) User Experience
Operating Systems
1 2 (3.57%) Windows
1 2 (3.57%) Windows 10
1 2 (3.57%) Windows 7
1 2 (3.57%) Windows Server 2008
2 1 (1.79%) Android
2 1 (1.79%) Apple iOS
Processes & Methodologies
1 26 (46.43%) Campaign Management
2 24 (42.86%) Actionable Insight
2 24 (42.86%) Data Management
2 24 (42.86%) Time Management
3 23 (41.07%) Direct Marketing
3 23 (41.07%) Email Marketing
4 10 (17.86%) Agile Software Development
4 10 (17.86%) DevOps
5 8 (14.29%) Analytics
5 8 (14.29%) CRM
6 7 (12.50%) BDD
6 7 (12.50%) Continuous Integration
6 7 (12.50%) Kanban
6 7 (12.50%) Scrum
6 7 (12.50%) TDD
7 6 (10.71%) Digital Marketing
7 6 (10.71%) Software Engineering
8 5 (8.93%) Continuous Deployment
8 5 (8.93%) Data Analysis
8 5 (8.93%) Programme Management
Programming Languages
1 11 (19.64%) SQL
2 9 (16.07%) Java
3 8 (14.29%) Scala
4 4 (7.14%) Python
4 4 (7.14%) R
5 2 (3.57%) T-SQL
6 1 (1.79%) VBA
Qualifications
1 4 (7.14%) PhD
2 1 (1.79%) Degree
2 1 (1.79%) MBA
Quality Assurance & Compliance
1 3 (5.36%) QA
1 3 (5.36%) SLA
2 2 (3.57%) ISO/IEC 27001
3 1 (1.79%) Data Quality
System Software
1 8 (14.29%) Docker
2 2 (3.57%) Hyper-V
2 2 (3.57%) Microsoft Virtual Server
2 2 (3.57%) Virtual Machines
2 2 (3.57%) Virtual Servers
3 1 (1.79%) HDFS
Systems Management
1 6 (10.71%) Ansible
2 5 (8.93%) Opscode Chef
3 2 (3.57%) Backup Exec
Vendors
1 3 (5.36%) IBM
1 3 (5.36%) Microsoft
1 3 (5.36%) Tableau
2 2 (3.57%) Dell
2 2 (3.57%) Oracle
2 2 (3.57%) Rackspace
2 2 (3.57%) RedGate
2 2 (3.57%) Salesforce.com
2 2 (3.57%) Sophos
2 2 (3.57%) Veeam
2 2 (3.57%) Veritas
3 1 (1.79%) Adobe
3 1 (1.79%) Facebook
3 1 (1.79%) Maxymiser
3 1 (1.79%) Monetate
3 1 (1.79%) Qubit
3 1 (1.79%) Salesforce Marketing Cloud
3 1 (1.79%) SendGrid
London
First Point
Salary: £70000.00 - £80000.00 per annum + Benefits
Posted: 2 days ago
London
First Point
Salary: £50000.00 - £80000.00 per annum + Package
Posted: 3 days ago
Central London
Savvy Recruitment
Salary: £25,000 - £35,000 per year
Posted: 5 days ago
London
Initi8 Recruitment
Salary: £40000 - £50000 Per Annum
Posted: 5 days ago
London
Talent Point
Salary: £50000.00 - £80000.00 per annum + Package
Posted: 14 days ago
London
Computer Futures
Salary: £65000 - £75000 per annum + competitive
Posted: 21 days ago