The table below looks at the statistics for Data-Driven Marketing skills in IT jobs advertised across the UK. Included is a guide to the average salaries offered in IT jobs that have cited Data-Driven Marketing over the 3 months to 10 February 2016 with a comparison to the same period in the previous 2 years.

Location
3 months to
10 Feb 2016
Same period 2015 Same period 2014
Data-Driven Marketing
Rank 910 926 925
Rank change year-on-year
+16 -1
Permanent jobs citing Data-Driven Marketing 25 11 12
As % of all permanent IT jobs located in the UK 0.025% 0.010% 0.011%
As % of the Processes & Methodologies category 0.028% 0.012% 0.013%
Number of salaries quoted 23 11 11
Average salary £55,000 £50,000 £47,500
Average salary % change year-on-year
+10.00% +5.26%
90% offered a salary of more than £32,500 £40,000 £27,000
10% offered a salary of more than £60,000 £84,000 £60,000
UK excluding London average salary £35,000 £55,000 £45,000
% change year-on-year
-36.36% +22.22%

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised across the UK.

Processes & Methodologies Category
UK
Permanent IT job ads with a match in the
Processes & Methodologies category
87935 90766 89428
As % of all permanent IT jobs located in the UK 86.82% 85.27% 84.97%
Number of salaries quoted 72987 74501 71137
Average salary £50,000 £47,500 £47,500
Average salary % change year-on-year
+5.26% -
90% offered a salary of more than £32,500 £31,500 £31,000
10% offered a salary of more than £75,000 £75,000 £72,500
UK excluding London average salary £45,000 £42,500 £42,500
% change year-on-year
+5.88% -

Data-Driven Marketing
Jobs Demand Trend

This chart provides the 3-month moving total of permanent IT jobs citing Data-Driven Marketing within the UK as a proportion of the total demand within the Processes & Methodologies category.

Data-Driven Marketing Jobs Demand Trend in the UK

Data-Driven Marketing
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Data-Driven Marketing within the UK.

Data-Driven Marketing Salary Trend in the UK

Data-Driven Marketing
Salary Histogram

This chart provides a salary histogram for IT jobs citing Data-Driven Marketing over the 3 months to 10 February 2016 within the UK.

Data-Driven Marketing Salary Histogram in the UK

Data-Driven Marketing
Top 17 Job Locations

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Data-Driven Marketing within the UK over the 3 months to 10 February 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +33 24 £50,000 - 6
London +15 13 £60,000 +23.07% 3
East Midlands - 4 £35,000 -
Nottinghamshire - 4 £35,000 -
Nottingham - 4 £35,000 -
South West -10 3 £55,000 +2.32% 1
Yorkshire +9 2 £32,500 +62.50%
Gloucestershire - 2 - -
Leeds - 2 £32,500 -
West Yorkshire - 2 £32,500 -
City of London +53 1 £57,500 +21.05% 1
Bristol -9 1 £55,000 -
Liverpool - 1 £32,500 - 1
Merseyside - 1 £32,500 - 1
Berkshire - 1 £32,500 -
North West - 1 £32,500 - 2
South East - 1 £32,500 -

Data-Driven Marketing
Top 30 Related IT Skills

For the 6 months to 10 February 2016, IT jobs within the UK citing Data-Driven Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Data-Driven Marketing.

1 39 (100.00%) Marketing
2 18 (46.15%) CRM
3 12 (30.77%) Microsoft
3 12 (30.77%) SQL
4 10 (25.64%) Analytics
5 9 (23.08%) Finance
5 9 (23.08%) Banking
5 9 (23.08%) Salesforce.com
5 9 (23.08%) Campaign Management
5 9 (23.08%) Analytical Skills
6 8 (20.51%) People Management
6 8 (20.51%) Marketing Strategy
6 8 (20.51%) Digital Marketing
6 8 (20.51%) Adobe
6 8 (20.51%) T-SQL
6 8 (20.51%) Programme Management
6 8 (20.51%) Telecoms
7 7 (17.95%) Retail
7 7 (17.95%) Python
7 7 (17.95%) Java
7 7 (17.95%) PL/SQL
7 7 (17.95%) Oracle
7 7 (17.95%) Apache Solr
7 7 (17.95%) Degree
8 6 (15.38%) MS Excel
8 6 (15.38%) IBM
9 5 (12.82%) Project Management
9 5 (12.82%) B2B
9 5 (12.82%) Tableau
9 5 (12.82%) Oracle Database

Data-Driven Marketing
Top Related IT Skills by Category

For the 6 months to 10 February 2016, IT jobs within the UK citing Data-Driven Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Data-Driven Marketing. Up to 20 skills are shown per category.

Application Platforms
1 7 (17.95%) Apache Solr
2 2 (5.13%) SAS
Applications
1 6 (15.38%) MS Excel
2 3 (7.69%) MS Visio
3 1 (2.56%) MS Office
Business Applications
1 1 (2.56%) FastStats
1 1 (2.56%) SAP Oil and Gas
1 1 (2.56%) Unica
Database & Business Intelligence
1 5 (12.82%) Oracle Database
2 4 (10.26%) Big Data
2 4 (10.26%) Hadoop
3 3 (7.69%) Data Warehouse
3 3 (7.69%) MySQL
3 3 (7.69%) SQL Server
3 3 (7.69%) SQL Server Analysis Services
3 3 (7.69%) SQL Server Integration Services
3 3 (7.69%) SQL Server Reporting Services
3 3 (7.69%) SSDT
4 1 (2.56%) Base SAS
General
1 39 (100.00%) Marketing
2 9 (23.08%) Banking
2 9 (23.08%) Finance
3 8 (20.51%) Telecoms
4 7 (17.95%) Retail
5 2 (5.13%) Automotive
5 2 (5.13%) Publishing
6 1 (2.56%) Billing
6 1 (2.56%) Electronics
6 1 (2.56%) Manufacturing
Job Titles
1 11 (28.21%) CRM Manager
2 10 (25.64%) Developer
3 8 (20.51%) Programme Manager
4 7 (17.95%) Analyst
4 7 (17.95%) CRM Programme Manager
4 7 (17.95%) Database Developer
5 5 (12.82%) Senior Manager
5 5 (12.82%) SQL Database Developer
5 5 (12.82%) SQL Developer
6 4 (10.26%) Insight Manager
6 4 (10.26%) Lead Developer
6 4 (10.26%) Oracle Database Developer
6 4 (10.26%) Oracle Developer
6 4 (10.26%) PL/SQL Developer
6 4 (10.26%) Senior Strategy Manager
6 4 (10.26%) Strategy Manager
7 3 (7.69%) Data Analyst
8 2 (5.13%) Digital Programme Manager
8 2 (5.13%) Senior Analyst
8 2 (5.13%) Systems Analyst
Libraries, Frameworks & Software Standards
1 3 (7.69%) ODBC
Miscellaneous
1 9 (23.08%) Analytical Skills
2 4 (10.26%) Mathematics
3 3 (7.69%) Chemistry
3 3 (7.69%) Computer Science
3 3 (7.69%) Data Structures
3 3 (7.69%) Physics
4 2 (5.13%) Management Information System
4 2 (5.13%) N-Tier
5 1 (2.56%) Economics
5 1 (2.56%) RIA
5 1 (2.56%) Statistics
Operating Systems
1 3 (7.69%) Linux
1 3 (7.69%) Unix
1 3 (7.69%) Windows
Processes & Methodologies
1 18 (46.15%) CRM
2 10 (25.64%) Analytics
3 9 (23.08%) Campaign Management
4 8 (20.51%) Digital Marketing
4 8 (20.51%) Marketing Strategy
4 8 (20.51%) People Management
4 8 (20.51%) Programme Management
5 5 (12.82%) B2B
5 5 (12.82%) Project Management
6 4 (10.26%) Cost-Benefit Analysis
6 4 (10.26%) Dashboard Development
6 4 (10.26%) Data Management
6 4 (10.26%) Market Research
6 4 (10.26%) Statistical Analysis
7 3 (7.69%) Business Development
7 3 (7.69%) Business Intelligence
7 3 (7.69%) Customer Insight
7 3 (7.69%) Data Modelling
7 3 (7.69%) Email Marketing
7 3 (7.69%) ETL
Programming Languages
1 12 (30.77%) SQL
2 8 (20.51%) T-SQL
3 7 (17.95%) Java
3 7 (17.95%) PL/SQL
3 7 (17.95%) Python
4 4 (10.26%) C
5 3 (7.69%) C++
5 3 (7.69%) Shell Script
6 1 (2.56%) R
Qualifications
1 7 (17.95%) Degree
2 1 (2.56%) SAS Certification
Quality Assurance & Compliance
1 2 (5.13%) Data Quality
Vendors
1 12 (30.77%) Microsoft
2 9 (23.08%) Salesforce.com
3 8 (20.51%) Adobe
4 7 (17.95%) Oracle
5 6 (15.38%) IBM
6 5 (12.82%) Salesforce Marketing Cloud
6 5 (12.82%) Tableau
7 1 (2.56%) Alterian
7 1 (2.56%) SAP
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