The table below looks at the statistics for Data-Driven Marketing skills in IT jobs advertised across the UK. Included is a guide to the average salaries offered in IT jobs that have cited Data-Driven Marketing over the 3 months to 3 June 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
3 Jun 2015
Same period 2014 Same period 2013
Data-Driven Marketing
Rank 863 880 865
Rank change year-on-year
+17 -15
Permanent jobs citing Data-Driven Marketing 23 45 29
As % of all permanent IT jobs located in the UK 0.021% 0.038% 0.027%
As % of the Processes & Methodologies category 0.025% 0.046% 0.033%
Number of salaries quoted 15 34 29
Average salary £45,000 £52,500 £50,000
Average salary % change year-on-year
-14.28% +5.00%
90% offered a salary of more than £29,500 £25,000 £36,800
10% offered a salary of more than £54,000 £65,000 £67,000
UK excluding London average salary £41,250 £45,000 £45,000
% change year-on-year
-8.33% -

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised across the UK.

Processes & Methodologies Category
UK
Permanent IT job ads with a match in the
Processes & Methodologies category
90768 98741 87630
As % of all permanent IT jobs located in the UK 84.20% 82.72% 80.75%
Number of salaries quoted 73820 80272 72083
Average salary £50,000 £47,500 £45,000
Average salary % change year-on-year
+5.26% +5.55%
90% offered a salary of more than £32,000 £31,500 £30,000
10% offered a salary of more than £75,000 £70,000 £72,500
UK excluding London average salary £44,500 £42,500 £40,000
% change year-on-year
+4.70% +6.25%

Data-Driven Marketing
Jobs Demand Trend

This chart provides the 3-month moving total of permanent IT jobs citing Data-Driven Marketing within the UK as a proportion of the total demand within the Processes & Methodologies category.

Data-Driven Marketing Jobs Demand Trend in the UK

Data-Driven Marketing
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Data-Driven Marketing within the UK.

Data-Driven Marketing Salary Trend in the UK

Data-Driven Marketing
Salary Histogram

This chart provides a salary histogram for IT jobs citing Data-Driven Marketing over the 3 months to 3 June 2015 within the UK.

Data-Driven Marketing Salary Histogram in the UK

Data-Driven Marketing
Top 14 Job Locations

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Data-Driven Marketing within the UK over the 3 months to 3 June 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +21 23 £45,000 -14.28% 3
London +32 12 £52,500 - 2
South East +13 6 - -
Slough - 6 - -
Berkshire - 6 - -
East Midlands - 3 £41,250 -
Northamptonshire - 2 £41,250 -
City of London +21 1 £55,000 -
Gloucestershire - 1 £50,000 -
Bedfordshire - 1 £27,000 -
Luton - 1 £27,000 -
Cheltenham - 1 £50,000 -
South West - 1 £50,000 -
East of England - 1 £27,000 -

Data-Driven Marketing
Top 30 Related IT Skills

For the 6 months to 3 June 2015, IT jobs within the UK citing Data-Driven Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Data-Driven Marketing.

1 36 (100.00%) Marketing
2 20 (55.56%) Analytics
3 18 (50.00%) CRM
4 13 (36.11%) Finance
5 11 (30.56%) SQL
6 10 (27.78%) SAS
6 10 (27.78%) Degree
7 9 (25.00%) Direct Marketing
8 7 (19.44%) Digital Marketing
8 7 (19.44%) Marketing Analytics
8 7 (19.44%) Retail
8 7 (19.44%) Business Intelligence
8 7 (19.44%) B2B
8 7 (19.44%) Microsoft
8 7 (19.44%) SPSS
9 6 (16.67%) Internet
9 6 (16.67%) Project Management
9 6 (16.67%) Agile Software Development
9 6 (16.67%) Advertising
9 6 (16.67%) Scrum
9 6 (16.67%) Strategic Planning
9 6 (16.67%) Customer Insight
9 6 (16.67%) Kanban
9 6 (16.67%) QA
9 6 (16.67%) Customer Segmentation
9 6 (16.67%) ExactTarget
10 5 (13.89%) Analytical Skills
10 5 (13.89%) Campaign Analysis
10 5 (13.89%) Web Development
10 5 (13.89%) Base SAS

Data-Driven Marketing
Top Related IT Skills by Category

For the 6 months to 3 June 2015, IT jobs within the UK citing Data-Driven Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Data-Driven Marketing. Up to 20 skills are shown per category.

Application Platforms
1 10 (27.78%) SAS
2 1 (2.78%) Apache
2 1 (2.78%) CMS
Applications
1 7 (19.44%) SPSS
2 2 (5.56%) MS Office
2 2 (5.56%) MS Excel
2 2 (5.56%) FastStats
3 1 (2.78%) MS PowerPoint
Business Applications
1 1 (2.78%) Adobe Campaign
1 1 (2.78%) WebTrends
1 1 (2.78%) Dynamics CRM
Cloud Services
1 1 (2.78%) Google Analytics
Communications & Networking
1 6 (16.67%) Internet
2 2 (5.56%) FTP
Database & Business Intelligence
1 5 (13.89%) Base SAS
2 2 (5.56%) SQL Server Reporting Services
2 2 (5.56%) MySQL
2 2 (5.56%) SAS Enterprise Guide
General
1 36 (100.00%) Marketing
2 13 (36.11%) Finance
3 7 (19.44%) Retail
4 6 (16.67%) Advertising
5 1 (2.78%) Italian Language
Job Titles
1 14 (38.89%) Analyst
2 9 (25.00%) Marketing Manager
3 6 (16.67%) Senior Manager
3 6 (16.67%) Insight Analyst
4 5 (13.89%) CRM Manager
4 5 (13.89%) Senior Insight Analyst
4 5 (13.89%) Senior Analyst
5 4 (11.11%) Business Analyst
5 4 (11.11%) Agile Business Analyst
6 3 (8.33%) Consultant
6 3 (8.33%) Relationships Manager
6 3 (8.33%) Data Analyst
7 2 (5.56%) Developer
7 2 (5.56%) Marketing Consultant
8 1 (2.78%) AWS Developer
8 1 (2.78%) Data Insight Analyst
8 1 (2.78%) Senior Marketing Consultant
8 1 (2.78%) Marketing Analyst
8 1 (2.78%) Campaign Analyst
8 1 (2.78%) Senior Marketing Analyst
Libraries, Frameworks & Software Standards
1 1 (2.78%) HTML
Miscellaneous
1 5 (13.89%) Analytical Skills
2 1 (2.78%) Mathematics
2 1 (2.78%) Social Media
2 1 (2.78%) Mobile App
2 1 (2.78%) Freedom of Information
2 1 (2.78%) Animation
Operating Systems
1 1 (2.78%) Linux
Processes & Methodologies
1 20 (55.56%) Analytics
2 18 (50.00%) CRM
3 9 (25.00%) Direct Marketing
4 7 (19.44%) Digital Marketing
4 7 (19.44%) Marketing Analytics
4 7 (19.44%) Business Intelligence
4 7 (19.44%) B2B
5 6 (16.67%) Project Management
5 6 (16.67%) Agile Software Development
5 6 (16.67%) Scrum
5 6 (16.67%) Strategic Planning
5 6 (16.67%) Customer Insight
5 6 (16.67%) Kanban
5 6 (16.67%) Customer Segmentation
6 5 (13.89%) Campaign Analysis
6 5 (13.89%) Web Development
6 5 (13.89%) Email Marketing
6 5 (13.89%) Content Management
7 4 (11.11%) Web Analytics
7 4 (11.11%) E-Commerce
Programming Languages
1 11 (30.56%) SQL
2 1 (2.78%) Python
2 1 (2.78%) Java
2 1 (2.78%) PHP
2 1 (2.78%) PL/SQL
Qualifications
1 10 (27.78%) Degree
Quality Assurance & Compliance
1 6 (16.67%) QA
2 1 (2.78%) SLA
Vendors
1 7 (19.44%) Microsoft
2 6 (16.67%) ExactTarget
3 3 (8.33%) Cognos
3 3 (8.33%) Oracle
3 3 (8.33%) Business Objects
3 3 (8.33%) Salesforce.com
3 3 (8.33%) Adobe
4 2 (5.56%) Tableau
5 1 (2.78%) Siebel
5 1 (2.78%) Omniture
5 1 (2.78%) Google
Cheshire
The MRJ Group
Salary: £40000 - £50000 Per Annum
Posted: 20 hours ago
London
C4 Commerce
Salary: Unspecified Competitive
Posted: 4 days ago
London
Explore Group
Salary: £58000 per annum
Posted: 21 days ago