The table below looks at the statistics for Data-Driven Marketing skills in IT jobs advertised across the UK. Included is a guide to the average salaries offered in IT jobs that have cited Data-Driven Marketing over the 3 months to 24 October 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
24 Oct 2014
Same period 2013 Same period 2012
Data-Driven Marketing
Rank 867 851 885
Rank change year-on-year
-16 +34
Permanent jobs citing Data-Driven Marketing 29 30 2
As % of all permanent IT jobs located in the UK 0.025% 0.028% 0.002%
As % of the Processes & Methodologies category 0.031% 0.034% 0.002%
Number of salaries quoted 12 30 0
Average salary £41,750 £42,500 -
Average salary % change year-on-year
-1.76% -
UK excluding London average salary £50,000 £42,500 -
% change year-on-year
+17.64% -

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised across the UK.

Processes & Methodologies Category
UK
Permanent IT job ads with a match in the
Processes & Methodologies category
93506 88688 89250
As % of all permanent IT jobs located in the UK 82.05% 81.54% 78.98%
Number of salaries quoted 75545 72933 75228
Average salary £48,000 £47,500 £45,000
Average salary % change year-on-year
+1.05% +5.55%
90% offered a salary of more than £31,000 £30,000 £30,000
10% offered a salary of more than £72,500 £70,000 £72,500
UK excluding London average salary £42,500 £42,000 £40,000
% change year-on-year
+1.19% +5.00%

Data-Driven Marketing
Jobs Demand Trend

This chart provides the 3-month moving total of permanent IT jobs citing Data-Driven Marketing within the UK as a proportion of the total demand within the Processes & Methodologies category.

Data-Driven Marketing Jobs Demand Trend in the UK

Data-Driven Marketing
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Data-Driven Marketing within the UK.

Data-Driven Marketing Salary Trend in the UK

Data-Driven Marketing
Salary Histogram

This chart provides a salary histogram for IT jobs citing Data-Driven Marketing over the 3 months to 24 October 2014 within the UK.

Data-Driven Marketing Salary Histogram in the UK

Data-Driven Marketing
Top 9 Job Locations

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Data-Driven Marketing within the UK over the 3 months to 24 October 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -11 29 £41,750 -1.76% 2
Manchester - 11 - -
North West - 11 - - 1
London +12 10 £37,500 -11.76% 1
South East -12 8 £50,000 +8.10%
West Sussex -3 4 £40,000 -5.88%
Sussex - 3 £50,000 -
Crawley -5 2 £35,000 -17.64%
Middlesex -8 1 £60,000 -17.24%

Data-Driven Marketing
Top 30 Related IT Skills

For the 6 months to 24 October 2014, IT jobs within the UK citing Data-Driven Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Data-Driven Marketing.

1 57 (100.00%) Marketing
2 28 (49.12%) Analytical Skills
3 24 (42.11%) SQL
4 23 (40.35%) CRM
5 19 (33.33%) Direct Marketing
5 19 (33.33%) Analytics
6 18 (31.58%) MS Excel
7 16 (28.07%) Data Mining
8 15 (26.32%) Digital Marketing
8 15 (26.32%) Degree
9 14 (24.56%) Google
9 14 (24.56%) Google Analytics
9 14 (24.56%) E-Commerce
10 13 (22.81%) SEO
10 13 (22.81%) Pay per click
11 12 (21.05%) Email Marketing
11 12 (21.05%) Web Analytics
11 12 (21.05%) Relational Database
12 11 (19.30%) Spreadsheet
12 11 (19.30%) Coremetrics
12 11 (19.30%) DB2
12 11 (19.30%) MS Office
13 10 (17.54%) Project Management
13 10 (17.54%) Campaign Management
14 9 (15.79%) Unica
15 8 (14.04%) Data Management
15 8 (14.04%) Agile Software Development
16 6 (10.53%) Salesforce.com
16 6 (10.53%) .NET
16 6 (10.53%) ETL

Data-Driven Marketing
Top Related IT Skills by Category

For the 6 months to 24 October 2014, IT jobs within the UK citing Data-Driven Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Data-Driven Marketing. Up to 20 skills are shown per category.

Application Platforms
1 5 (8.77%) CMS
2 4 (7.02%) IIS
2 4 (7.02%) SAS
3 1 (1.75%) Sitecore CMS
Applications
1 18 (31.58%) MS Excel
2 11 (19.30%) Spreadsheet
2 11 (19.30%) MS Office
3 4 (7.02%) SPSS
3 4 (7.02%) MS Project
4 3 (5.26%) Photoshop
4 3 (5.26%) FastStats
5 1 (1.75%) Adobe Creative Suite
5 1 (1.75%) MS PowerPoint
Business Applications
1 14 (24.56%) Google Analytics
2 1 (1.75%) SiteCatalyst
Communications & Networking
1 4 (7.02%) Internet
Database & Business Intelligence
1 16 (28.07%) Data Mining
2 12 (21.05%) Relational Database
3 11 (19.30%) DB2
4 6 (10.53%) Data Warehouse
5 5 (8.77%) MySQL
5 5 (8.77%) SQL Server
6 4 (7.02%) OLAP
6 4 (7.02%) SQL Server Analysis Services
7 2 (3.51%) SQL Server Integration Services
Development Applications
1 1 (1.75%) Dreamweaver
General
1 57 (100.00%) Marketing
2 3 (5.26%) Retail
3 2 (3.51%) Finance
4 1 (1.75%) Advertising
4 1 (1.75%) Publishing
Job Titles
1 17 (29.82%) Analyst
2 11 (19.30%) Marketing Analyst
3 5 (8.77%) Administrator
3 5 (8.77%) Salesforce.com Administrator
3 5 (8.77%) Consultant
3 5 (8.77%) Development Manager
4 4 (7.02%) Junior
4 4 (7.02%) Data Analyst
4 4 (7.02%) Junior Data Analyst
4 4 (7.02%) Junior Analyst
5 3 (5.26%) Senior Consultant
5 3 (5.26%) Graduate
5 3 (5.26%) Campaign Manager
5 3 (5.26%) Marketing Executive
6 2 (3.51%) Senior Manager
6 2 (3.51%) Tester
6 2 (3.51%) Technical Consultant
6 2 (3.51%) Systems Tester
6 2 (3.51%) Data Manager
6 2 (3.51%) Technical Leader
Libraries, Frameworks & Software Standards
1 6 (10.53%) .NET
2 5 (8.77%) HTML
3 4 (7.02%) ASP.NET
3 4 (7.02%) XML
3 4 (7.02%) OOXML
4 2 (3.51%) CSS
Miscellaneous
1 28 (49.12%) Analytical Skills
2 4 (7.02%) Mathematics
3 3 (5.26%) Social Media
4 2 (3.51%) Data Integration
4 2 (3.51%) Informatics
4 2 (3.51%) User Experience
5 1 (1.75%) Digital Media
Processes & Methodologies
1 23 (40.35%) CRM
2 19 (33.33%) Direct Marketing
2 19 (33.33%) Analytics
3 15 (26.32%) Digital Marketing
4 14 (24.56%) E-Commerce
5 13 (22.81%) SEO
5 13 (22.81%) Pay per click
6 12 (21.05%) Web Analytics
6 12 (21.05%) Email Marketing
7 10 (17.54%) Campaign Management
7 10 (17.54%) Project Management
8 8 (14.04%) Agile Software Development
8 8 (14.04%) Data Management
9 6 (10.53%) ETL
10 5 (8.77%) Data Analysis
10 5 (8.77%) Project Planning
10 5 (8.77%) Campaign Analysis
11 4 (7.02%) Customer Segmentation
11 4 (7.02%) Database Marketing
11 4 (7.02%) Matrix Management
Programming Languages
1 24 (42.11%) SQL
2 1 (1.75%) T-SQL
2 1 (1.75%) C
2 1 (1.75%) JavaScript
2 1 (1.75%) PHP
Qualifications
1 15 (26.32%) Degree
2 4 (7.02%) PRINCE2 Certification
3 1 (1.75%) MBA
Quality Assurance & Compliance
1 3 (5.26%) QA
Vendors
1 14 (24.56%) Google
2 11 (19.30%) Coremetrics
3 9 (15.79%) Unica
4 6 (10.53%) Salesforce.com
5 5 (8.77%) Microsoft
6 4 (7.02%) Dundas
7 3 (5.26%) Alterian
7 3 (5.26%) Neolane
7 3 (5.26%) Informatica
8 2 (3.51%) Adobe
9 1 (1.75%) Sitecore
9 1 (1.75%) Eloqua
9 1 (1.75%) Marketo
9 1 (1.75%) ExactTarget
City, London
ComputerWorld Personnel Ltd
Salary: £35000 - £40000 per annum + Benefits
Posted: Yesterday