The table below looks at the statistics for Data-Driven Marketing skills in IT jobs advertised across the UK. Included is a guide to the salaries offered in IT jobs that have cited Data-Driven Marketing over the 3 months to 25 February 2017 with a comparison to the same period over the previous 2 years.

3 months to
25 Feb 2017
Same period 2016 Same period 2015
Data-Driven Marketing
UK
Rank 814 911 953
Rank change year-on-year
+97 +42
Permanent jobs citing Data-Driven Marketing 27 28 13
As % of all permanent IT jobs located in the UK 0.033% 0.027% 0.012%
As % of the Processes & Methodologies category 0.037% 0.031% 0.014%
Number of salaries quoted 12 26 12
Median salary £60,000 £45,000 £50,000
Median salary % change year-on-year
+33.33% -10.00%
90% offered a salary of more than £46,500 £27,500 £40,750
10% offered a salary of more than £79,500 £63,750 £81,100
UK excluding London median salary - £35,000 £55,000
% change year-on-year
- -36.36%

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised across the UK.

Processes & Methodologies Category
UK
Permanent IT job ads with a match in the
Processes & Methodologies category
73636 90103 92424
As % of all permanent IT jobs located in the UK 88.79% 88.28% 86.67%
Number of salaries quoted 60524 74752 75526
Median salary £50,000 £50,000 £47,500
Median salary % change year-on-year
- +5.26%
90% offered a salary of more than £32,500 £32,500 £31,250
10% offered a salary of more than £77,500 £75,000 £75,000
UK excluding London median salary £45,000 £45,000 £42,500
% change year-on-year
- +5.88%

Data-Driven Marketing
Jobs Demand Trend

The demand trend of job ads citing Data-Driven Marketing as a proportion of all IT jobs with a match in the Processes & Methodologies category.

Data-Driven Marketing Jobs Demand Trend in the UK

Data-Driven Marketing
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Data-Driven Marketing within the UK.

Data-Driven Marketing Salary Trend in the UK

Data-Driven Marketing
Salary Histogram

This chart provides a salary histogram for IT jobs citing Data-Driven Marketing over the 3 months to 25 February 2017 within the UK.

Data-Driven Marketing Salary Histogram in the UK

Data-Driven Marketing
Top 5 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Data-Driven Marketing within the UK over the 3 months to 25 February 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +93 20 £60,000 +33.33%
London +78 12 £60,000 +4.34%
Brighton - 8 - -
East Sussex - 8 - -
South East - 8 - -

Data-Driven Marketing
Top 30 Related IT Skills

For the 6 months to 25 February 2017, IT jobs citing Data-Driven Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads with a requirement for Data-Driven Marketing.

1 60 (100.00%) Marketing
2 29 (48.33%) Email Marketing
2 29 (48.33%) Finance
3 28 (46.67%) Actionable Insight
4 23 (38.33%) Campaign Management
5 21 (35.00%) Data Management
5 21 (35.00%) Direct Marketing
5 21 (35.00%) Time Management
6 20 (33.33%) Analytics
7 18 (30.00%) Agile Software Development
8 14 (23.33%) SEO
9 11 (18.33%) SQL
9 11 (18.33%) Digital Marketing
10 10 (16.67%) Java
10 10 (16.67%) Big Data
11 9 (15.00%) Customer Insight
11 9 (15.00%) DevOps
11 9 (15.00%) Microsoft
12 8 (13.33%) Adobe
12 8 (13.33%) B2B
12 8 (13.33%) Scrum
12 8 (13.33%) TDD
12 8 (13.33%) Degree
12 8 (13.33%) Kanban
12 8 (13.33%) Product Marketing
12 8 (13.33%) Scala
12 8 (13.33%) Hadoop
12 8 (13.33%) BDD
12 8 (13.33%) Docker
12 8 (13.33%) Analytical Skills

Data-Driven Marketing
Top Related IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 8 (13.33%) Apache Spark
2 2 (3.33%) Exchange Server 2010
2 2 (3.33%) MS Exchange
3 1 (1.67%) Oracle SOA Suite
3 1 (1.67%) SAS
3 1 (1.67%) WebLogic
Applications
1 6 (10.00%) MS Excel
2 2 (3.33%) MS Office
2 2 (3.33%) MS PowerPoint
2 2 (3.33%) Photoshop
3 1 (1.67%) SPSS
Business Applications
1 3 (5.00%) Unica
2 2 (3.33%) Adobe Campaign
3 1 (1.67%) Eloqua
3 1 (1.67%) FastStats
Cloud Services
1 7 (11.67%) Google Analytics
2 6 (10.00%) Adobe Analytics
3 5 (8.33%) Amazon AWS
4 2 (3.33%) Amazon EC2
4 2 (3.33%) Microsoft Azure
4 2 (3.33%) Rackspace Cloud
4 2 (3.33%) SaaS
5 1 (1.67%) BlueKai
5 1 (1.67%) IaaS
5 1 (1.67%) PaaS
5 1 (1.67%) Responsys
Communications & Networking
1 2 (3.33%) Firewall
1 2 (3.33%) Network Security
2 1 (1.67%) HTTP
Database & Business Intelligence
1 10 (16.67%) Big Data
2 8 (13.33%) Hadoop
3 2 (3.33%) Amazon RDS
3 2 (3.33%) Azure SQL Database
3 2 (3.33%) SQL Server
3 2 (3.33%) SQL Server 2008
4 1 (1.67%) Relational Database
Development Applications
1 3 (5.00%) Cucumber
2 1 (1.67%) JIRA
General
1 60 (100.00%) Marketing
2 29 (48.33%) Finance
3 6 (10.00%) Advertising
4 4 (6.67%) Retail
5 3 (5.00%) Law
6 2 (3.33%) Banking
6 2 (3.33%) Games
6 2 (3.33%) Legal
6 2 (3.33%) Telecoms
Job Titles
1 25 (41.67%) Marketing Manager
2 21 (35.00%) Account Manager
3 10 (16.67%) Developer
4 8 (13.33%) Analyst
4 8 (13.33%) Scala Developer
5 7 (11.67%) Digital Director
5 7 (11.67%) Digital Marketing Director
5 7 (11.67%) Insight Analyst
5 7 (11.67%) Marketing Analyst
5 7 (11.67%) Marketing Director
5 7 (11.67%) Senior Analyst
5 7 (11.67%) Senior Marketing Analyst
6 6 (10.00%) Marketing Insight Analyst
6 6 (10.00%) Marketing Specialist
6 6 (10.00%) Senior Data Warehouse Specialist
6 6 (10.00%) Senior Developer
6 6 (10.00%) Senior Insight Analyst
6 6 (10.00%) Team Leader
7 5 (8.33%) Apache Spark Developer
7 5 (8.33%) Senior Scala Developer
Libraries, Frameworks & Software Standards
1 8 (13.33%) Kafka
2 4 (6.67%) Natural Language Processing
3 3 (5.00%) HTML
4 1 (1.67%) J2EE
4 1 (1.67%) JMS
4 1 (1.67%) JSON
4 1 (1.67%) REST
4 1 (1.67%) SOAP
4 1 (1.67%) Web Services
4 1 (1.67%) XML
Miscellaneous
1 8 (13.33%) Analytical Skills
2 7 (11.67%) User Experience
2 7 (11.67%) Video Conferencing
3 6 (10.00%) New Media
4 2 (3.33%) Data Centre
4 2 (3.33%) Replication
5 1 (1.67%) Computer Science
5 1 (1.67%) Data Structures
5 1 (1.67%) Fintech
5 1 (1.67%) Foreign Exchange (FX)
Operating Systems
1 2 (3.33%) Windows
1 2 (3.33%) Windows 10
1 2 (3.33%) Windows 7
1 2 (3.33%) Windows Server 2008
2 1 (1.67%) Android
2 1 (1.67%) Apple iOS
Processes & Methodologies
1 29 (48.33%) Email Marketing
2 28 (46.67%) Actionable Insight
3 23 (38.33%) Campaign Management
4 21 (35.00%) Data Management
4 21 (35.00%) Direct Marketing
4 21 (35.00%) Time Management
5 20 (33.33%) Analytics
6 18 (30.00%) Agile Software Development
7 14 (23.33%) SEO
8 11 (18.33%) Digital Marketing
9 9 (15.00%) Customer Insight
9 9 (15.00%) DevOps
10 8 (13.33%) B2B
10 8 (13.33%) BDD
10 8 (13.33%) Kanban
10 8 (13.33%) Marketing Strategy
10 8 (13.33%) Product Marketing
10 8 (13.33%) Scrum
10 8 (13.33%) TDD
11 7 (11.67%) Market Research
Programming Languages
1 11 (18.33%) SQL
2 10 (16.67%) Java
3 8 (13.33%) Scala
4 6 (10.00%) VBA
5 4 (6.67%) Python
5 4 (6.67%) R
6 1 (1.67%) JavaScript
Qualifications
1 8 (13.33%) Degree
2 4 (6.67%) PhD
3 1 (1.67%) MBA
Quality Assurance & Compliance
1 2 (3.33%) ISO/IEC 27001
1 2 (3.33%) QA
System Software
1 8 (13.33%) Docker
2 2 (3.33%) Hyper-V
2 2 (3.33%) Microsoft Virtual Server
2 2 (3.33%) Virtual Machines
2 2 (3.33%) Virtual Servers
Systems Management
1 5 (8.33%) Ansible
1 5 (8.33%) Opscode Chef
2 2 (3.33%) Backup Exec
Vendors
1 9 (15.00%) Microsoft
2 8 (13.33%) Adobe
3 7 (11.67%) Google
4 3 (5.00%) IBM
5 2 (3.33%) Dell
5 2 (3.33%) Rackspace
5 2 (3.33%) RedGate
5 2 (3.33%) Salesforce.com
5 2 (3.33%) Sophos
5 2 (3.33%) Tableau
5 2 (3.33%) Veeam
5 2 (3.33%) Veritas
6 1 (1.67%) Maxymiser
6 1 (1.67%) Monetate
6 1 (1.67%) Oracle
6 1 (1.67%) Qubit
6 1 (1.67%) Salesforce Marketing Cloud
6 1 (1.67%) SendGrid
United Kingdom
C4Media
Salary: Highly Competitive
Posted: 9 days ago