The table below looks at the statistics for Data-Driven Marketing skills in IT jobs advertised across the UK. Included is a guide to the average salaries offered in IT jobs that have cited Data-Driven Marketing over the 3 months to 22 August 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
22 Aug 2014
Same period 2013 Same period 2012
Data-Driven Marketing
Rank 867 846 897
Rank change year-on-year
-21 +51
Permanent jobs citing Data-Driven Marketing 37 25 4
As % of all permanent IT jobs located in the UK 0.032% 0.023% 0.003%
As % of the Processes & Methodologies category 0.039% 0.029% 0.004%
Number of salaries quoted 23 25 2
Average salary £45,000 £45,000 £70,750
Average salary % change year-on-year
- -36.39%
90% offered a salary of more than £23,000 £42,500 £53,350
10% offered a salary of more than £62,000 £68,000 £88,150
UK excluding London average salary £45,000 £45,000 -

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised across the UK.

Processes & Methodologies Category
UK
Permanent IT job ads with a match in the
Processes & Methodologies category
94474 86317 91123
As % of all permanent IT jobs located in the UK 80.65% 79.42% 77.76%
Number of salaries quoted 75344 70549 77369
Average salary £47,500 £47,500 £46,500
Average salary % change year-on-year
- +2.15%
90% offered a salary of more than £30,500 £30,000 £30,000
10% offered a salary of more than £72,500 £73,000 £72,500
UK excluding London average salary £42,500 £41,000 £40,000
% change year-on-year
+3.65% +2.50%

Data-Driven Marketing
Jobs Demand Trend

This chart provides the 3-month moving total of permanent IT jobs citing Data-Driven Marketing within the UK as a proportion of the total demand within the Processes & Methodologies category.

Data-Driven Marketing Jobs Demand Trend in the UK

Data-Driven Marketing
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Data-Driven Marketing within the UK.

Data-Driven Marketing Salary Trend in the UK

Data-Driven Marketing
Salary Histogram

This chart provides a salary histogram for IT jobs citing Data-Driven Marketing over the 3 months to 22 August 2014 within the UK.

Data-Driven Marketing Salary Histogram in the UK

Data-Driven Marketing
Top 12 Job Locations

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Data-Driven Marketing within the UK over the 3 months to 22 August 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -3 37 £45,000 - 4
South East -18 14 £45,000 -10.00% 1
London +4 13 £37,500 -54.54% 2
West Sussex -5 12 £45,000 -10.00% 1
North West - 10 - - 1
Manchester - 10 - - 1
Crawley +19 5 £35,000 -17.64% 1
City of London - 2 £52,500 -
Worcester Park - 2 £25,000 -
Middlesex - 1 £60,000 -
Sussex - 1 £50,000 -
Uxbridge - 1 £45,000 -

Data-Driven Marketing
Top 30 Related IT Skills

For the 6 months to 22 August 2014, IT jobs within the UK citing Data-Driven Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Data-Driven Marketing.

1 80 (100.00%) Marketing
2 32 (40.00%) CRM
3 30 (37.50%) SQL
4 26 (32.50%) Digital Marketing
5 24 (30.00%) Email Marketing
6 21 (26.25%) Data Mining
7 19 (23.75%) E-Commerce
7 19 (23.75%) Analytics
8 18 (22.50%) MS Excel
9 17 (21.25%) HTML
9 17 (21.25%) Project Management
10 16 (20.00%) Direct Marketing
11 14 (17.50%) Degree
11 14 (17.50%) CSS
12 13 (16.25%) Google
12 13 (16.25%) Google Analytics
13 12 (15.00%) Pay per click
13 12 (15.00%) ETL
13 12 (15.00%) SEO
13 12 (15.00%) Data Management
14 11 (13.75%) Web Analytics
14 11 (13.75%) Campaign Management
15 10 (12.50%) Relational Database
15 10 (12.50%) Spreadsheet
15 10 (12.50%) Coremetrics
15 10 (12.50%) Unica
15 10 (12.50%) Mathematics
15 10 (12.50%) Database Marketing
15 10 (12.50%) MS Office
15 10 (12.50%) DB2

Data-Driven Marketing
Top Related IT Skills by Category

For the 6 months to 22 August 2014, IT jobs within the UK citing Data-Driven Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Data-Driven Marketing. Up to 20 skills are shown per category.

Application Platforms
1 8 (10.00%) IIS
2 5 (6.25%) CMS
3 3 (3.75%) SAS
4 1 (1.25%) Sitecore CMS
Applications
1 18 (22.50%) MS Excel
2 10 (12.50%) Spreadsheet
2 10 (12.50%) MS Office
3 8 (10.00%) MS Project
4 6 (7.50%) FastStats
5 3 (3.75%) Photoshop
6 2 (2.50%) MS PowerPoint
6 2 (2.50%) SPSS
Business Applications
1 13 (16.25%) Google Analytics
2 1 (1.25%) SiteCatalyst
Communications & Networking
1 7 (8.75%) Internet
Database & Business Intelligence
1 21 (26.25%) Data Mining
2 10 (12.50%) Relational Database
2 10 (12.50%) DB2
3 9 (11.25%) Data Warehouse
4 8 (10.00%) SQL Server Analysis Services
4 8 (10.00%) MySQL
4 8 (10.00%) SQL Server
4 8 (10.00%) OLAP
5 2 (2.50%) SQL Server Integration Services
6 1 (1.25%) Base SAS
Development Applications
1 7 (8.75%) Dreamweaver
General
1 80 (100.00%) Marketing
2 3 (3.75%) Finance
2 3 (3.75%) Retail
3 1 (1.25%) Advertising
3 1 (1.25%) Publishing
Job Titles
1 18 (22.50%) Analyst
2 10 (12.50%) Marketing Analyst
3 9 (11.25%) Development Manager
3 9 (11.25%) Marketing Executive
4 7 (8.75%) Developer
4 7 (8.75%) Consultant
4 7 (8.75%) Technical Leader
4 7 (8.75%) Designer
4 7 (8.75%) Email Marketing Executive
5 6 (7.50%) Salesforce.com Administrator
5 6 (7.50%) Administrator
6 5 (6.25%) Data Analyst
7 4 (5.00%) Junior Analyst
7 4 (5.00%) Junior Data Analyst
7 4 (5.00%) Project Manager
7 4 (5.00%) Junior
8 3 (3.75%) Senior Consultant
8 3 (3.75%) Graduate
8 3 (3.75%) Campaign Manager
9 2 (2.50%) CRM Analyst
Libraries, Frameworks & Software Standards
1 17 (21.25%) HTML
2 14 (17.50%) CSS
3 10 (12.50%) .NET
4 8 (10.00%) OOXML
4 8 (10.00%) ASP.NET
4 8 (10.00%) XML
Miscellaneous
1 10 (12.50%) Mathematics
2 3 (3.75%) Social Media
3 2 (2.50%) Data Integration
3 2 (2.50%) Informatics
4 1 (1.25%) Digital Media
Processes & Methodologies
1 32 (40.00%) CRM
2 26 (32.50%) Digital Marketing
3 24 (30.00%) Email Marketing
4 19 (23.75%) E-Commerce
4 19 (23.75%) Analytics
5 17 (21.25%) Project Management
6 16 (20.00%) Direct Marketing
7 12 (15.00%) Pay per click
7 12 (15.00%) ETL
7 12 (15.00%) SEO
7 12 (15.00%) Data Management
8 11 (13.75%) Web Analytics
8 11 (13.75%) Campaign Management
9 10 (12.50%) Database Marketing
10 9 (11.25%) Service Delivery
10 9 (11.25%) Change Control
11 8 (10.00%) Project Planning
12 7 (8.75%) PRINCE2
12 7 (8.75%) RAD
12 7 (8.75%) PRINCE
Programming Languages
1 30 (37.50%) SQL
2 7 (8.75%) JavaScript
2 7 (8.75%) PHP
3 1 (1.25%) C
Qualifications
1 14 (17.50%) Degree
2 7 (8.75%) PRINCE2 Certification
3 1 (1.25%) MBA
Quality Assurance & Compliance
1 3 (3.75%) QA
Vendors
1 13 (16.25%) Google
2 10 (12.50%) Coremetrics
2 10 (12.50%) Unica
3 9 (11.25%) Microsoft
3 9 (11.25%) Informatica
4 8 (10.00%) Dundas
4 8 (10.00%) Adobe
4 8 (10.00%) Salesforce.com
5 6 (7.50%) Neolane
5 6 (7.50%) Alterian
6 1 (1.25%) Marketo
6 1 (1.25%) ExactTarget
6 1 (1.25%) Sitecore
6 1 (1.25%) Eloqua
Crawley, West Sussex
ANSON MCCADE
Salary: From £45,000 to £55,000 per annum + highly attractive benefits and ext
Posted: 2 days ago
London
ANSON MCCADE
Salary: From £45,000 to £55,000 per annum + highly attractive benefits and ext
Posted: 2 days ago
Manchester, Lancashire
boohoo.com
Posted: 2 days ago
Islington, London
Naked Communications
Salary: Excellent
Posted: 16 days ago