The table below looks at the statistics for Data-Driven Marketing skills in IT jobs advertised across the UK. Included is a guide to the salaries offered in IT jobs that have cited Data-Driven Marketing over the 3 months to 25 July 2016 with a comparison to the same period over the previous 2 years.

3 months to
25 Jul 2016
Same period 2015 Same period 2014
Data-Driven Marketing
Rank 883 951 957
Rank change year-on-year
+68 +6
Permanent jobs citing Data-Driven Marketing 25 19 28
As % of all permanent IT jobs located in the UK 0.025% 0.017% 0.024%
As % of the Processes & Methodologies category 0.029% 0.020% 0.028%
Number of salaries quoted 19 13 26
Median salary £40,000 £44,500 £50,000
Median salary % change year-on-year
-10.11% -11.00%
90% offered a salary of more than £35,000 £33,500 £23,750
10% offered a salary of more than £56,000 £52,500 £62,500
UK excluding London median salary £40,000 £44,750 £45,000
% change year-on-year
-10.61% -0.55%

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised across the UK.

Processes & Methodologies Category
UK
Permanent IT job ads with a match in the
Processes & Methodologies category
86158 96187 99407
As % of all permanent IT jobs located in the UK 87.79% 87.24% 85.39%
Number of salaries quoted 71934 78625 80209
Median salary £50,000 £50,000 £48,000
Median salary % change year-on-year
- +4.16%
90% offered a salary of more than £32,500 £32,000 £31,000
10% offered a salary of more than £77,500 £72,500 £75,000
UK excluding London median salary £45,000 £44,000 £42,500
% change year-on-year
+2.27% +3.52%

Data-Driven Marketing
Jobs Demand Trend

The demand trend of job ads citing Data-Driven Marketing as a proportion of all IT jobs with a match in the Processes & Methodologies category.

Data-Driven Marketing Jobs Demand Trend in the UK

Data-Driven Marketing
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Data-Driven Marketing within the UK.

Data-Driven Marketing Salary Trend in the UK

Data-Driven Marketing
Salary Histogram

This chart provides a salary histogram for IT jobs citing Data-Driven Marketing over the 3 months to 25 July 2016 within the UK.

Data-Driven Marketing Salary Histogram in the UK

Data-Driven Marketing
Top 10 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Data-Driven Marketing within the UK over the 3 months to 25 July 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +68 25 £40,000 -10.11% 2
South East +41 12 £40,000 -10.11% 1
London +37 11 £45,000 +4.65%
West Sussex - 7 £40,000 -
Gatwick - 7 £40,000 -
Brighton - 5 - -
East Sussex - 5 - -
Manchester - 2 £25,000 - 1
North West - 2 £25,000 - 1
City of London +60 1 £37,500 -12.79%

Data-Driven Marketing
Top 30 Related IT Skills

For the 6 months to 25 July 2016, IT jobs citing Data-Driven Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads with a requirement for Data-Driven Marketing.

1 41 (100.00%) Marketing
2 18 (43.90%) SQL
2 18 (43.90%) CRM
3 15 (36.59%) Campaign Management
4 13 (31.71%) Finance
5 12 (29.27%) Data Management
5 12 (29.27%) Business Intelligence
6 10 (24.39%) Analytics
6 10 (24.39%) Analytical Skills
7 9 (21.95%) Email Marketing
7 9 (21.95%) Digital Marketing
7 9 (21.95%) Data Analysis
8 8 (19.51%) ETL
8 8 (19.51%) Microsoft
8 8 (19.51%) T-SQL
8 8 (19.51%) SQL Server
8 8 (19.51%) SQL Server Integration Services
8 8 (19.51%) SQL Server Reporting Services
9 7 (17.07%) Direct Marketing
9 7 (17.07%) Project Management
9 7 (17.07%) Data Modelling
9 7 (17.07%) SEO
9 7 (17.07%) Retail
10 6 (14.63%) MS Visio
10 6 (14.63%) Data Warehouse
10 6 (14.63%) ODBC
10 6 (14.63%) Unix
10 6 (14.63%) Windows
10 6 (14.63%) Linux
10 6 (14.63%) SSDT

Data-Driven Marketing
Top Related IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 2 (4.88%) SAS
Applications
1 6 (14.63%) MS Visio
2 5 (12.20%) MS Excel
3 3 (7.32%) MS Office
4 1 (2.44%) SPSS
Business Applications
1 2 (4.88%) FastStats
1 2 (4.88%) Unica
Database & Business Intelligence
1 8 (19.51%) SQL Server
1 8 (19.51%) SQL Server Integration Services
1 8 (19.51%) SQL Server Reporting Services
2 6 (14.63%) Data Warehouse
2 6 (14.63%) SQL Server Analysis Services
2 6 (14.63%) SSDT
3 5 (12.20%) Relational Database
4 1 (2.44%) Apache Hive
4 1 (2.44%) Big Data
4 1 (2.44%) Data Mining
4 1 (2.44%) Hadoop
4 1 (2.44%) HBase
4 1 (2.44%) MySQL
4 1 (2.44%) Neo4j
4 1 (2.44%) NoSQL
4 1 (2.44%) RDBMS
General
1 41 (100.00%) Marketing
2 13 (31.71%) Finance
3 7 (17.07%) Retail
4 2 (4.88%) Billing
4 2 (4.88%) Law
5 1 (2.44%) Telecoms
Job Titles
1 12 (29.27%) Analyst
2 9 (21.95%) Database Analyst
3 8 (19.51%) Marketing Analyst
4 7 (17.07%) Account Manager
4 7 (17.07%) CRM Analyst
4 7 (17.07%) Database Marketing Analyst
4 7 (17.07%) Developer
4 7 (17.07%) SEO Analyst
4 7 (17.07%) SQL Analyst
5 6 (14.63%) Marketing Manager
6 5 (12.20%) Business Intelligence Developer
7 4 (9.76%) Campaign Manager
7 4 (9.76%) SSAS Developer
7 4 (9.76%) SSIS Developer
7 4 (9.76%) SSRS Developer
8 3 (7.32%) Consultant
8 3 (7.32%) Programme Manager
9 2 (4.88%) Senior Consultant
9 2 (4.88%) SQL Developer
9 2 (4.88%) SQL Server Developer
Libraries, Frameworks & Software Standards
1 6 (14.63%) ODBC
2 4 (9.76%) HTML
3 1 (2.44%) Kafka
Miscellaneous
1 10 (24.39%) Analytical Skills
2 4 (9.76%) FMCG
3 2 (4.88%) Social Network
3 2 (4.88%) Virtual Team
3 2 (4.88%) Visualisation
4 1 (2.44%) Computer Science
4 1 (2.44%) Data Integration
4 1 (2.44%) Management Information System
4 1 (2.44%) Mathematics
4 1 (2.44%) Mobile App
4 1 (2.44%) N-Tier
4 1 (2.44%) Reference Data
4 1 (2.44%) RIA
4 1 (2.44%) Social Media
4 1 (2.44%) Statistics
4 1 (2.44%) Taxonomies
4 1 (2.44%) User Experience
Operating Systems
1 6 (14.63%) Linux
1 6 (14.63%) Unix
1 6 (14.63%) Windows
2 1 (2.44%) Android
2 1 (2.44%) Apple iOS
Processes & Methodologies
1 18 (43.90%) CRM
2 15 (36.59%) Campaign Management
3 12 (29.27%) Business Intelligence
3 12 (29.27%) Data Management
4 10 (24.39%) Analytics
5 9 (21.95%) Data Analysis
5 9 (21.95%) Digital Marketing
5 9 (21.95%) Email Marketing
6 8 (19.51%) ETL
7 7 (17.07%) Data Modelling
7 7 (17.07%) Direct Marketing
7 7 (17.07%) Project Management
7 7 (17.07%) SEO
8 6 (14.63%) Data Analytics
8 6 (14.63%) Time Management
9 5 (12.20%) Actionable Insight
9 5 (12.20%) Agile Software Development
10 4 (9.76%) Continuous Improvement
10 4 (9.76%) Marketing Analytics
10 4 (9.76%) Programme Management
Programming Languages
1 18 (43.90%) SQL
2 8 (19.51%) T-SQL
3 1 (2.44%) Java
3 1 (2.44%) Scala
3 1 (2.44%) VBA
Qualifications
1 1 (2.44%) PRINCE2 Certification
Quality Assurance & Compliance
1 1 (2.44%) Data Quality
1 1 (2.44%) QA
1 1 (2.44%) SLA
System Software
1 1 (2.44%) Docker
1 1 (2.44%) HDFS
Systems Management
1 1 (2.44%) Ansible
Vendors
1 8 (19.51%) Microsoft
2 4 (9.76%) IBM
2 4 (9.76%) Tableau
3 3 (7.32%) Adobe
3 3 (7.32%) Salesforce Marketing Cloud
3 3 (7.32%) Salesforce.com
4 1 (2.44%) Facebook
4 1 (2.44%) Oracle
4 1 (2.44%) Xerox
Manchester
Adria Solutions Ltd
Salary: £20000 - £30000 per annum + Benefits
Posted: 26 days ago