The table below looks at the statistics for Data-Driven Marketing skills in IT jobs advertised across the UK. Included is a guide to the average salaries offered in IT jobs that have cited Data-Driven Marketing over the 3 months to 1 September 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
1 Sep 2015
Same period 2014 Same period 2013
Data-Driven Marketing
Rank 887 871 858
Rank change year-on-year
-16 -13
Permanent jobs citing Data-Driven Marketing 12 39 23
As % of all permanent IT jobs located in the UK 0.011% 0.033% 0.022%
As % of the Processes & Methodologies category 0.013% 0.040% 0.026%
Number of salaries quoted 9 22 23
Average salary £45,000 £45,000 £45,000
90% offered a salary of more than £40,900 £22,750 £42,500
10% offered a salary of more than £60,000 £62,250 £50,000
UK excluding London average salary £44,750 £45,000 £45,000
% change year-on-year
-0.55% -

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised across the UK.

Processes & Methodologies Category
UK
Permanent IT job ads with a match in the
Processes & Methodologies category
94518 96399 86950
As % of all permanent IT jobs located in the UK 85.17% 82.80% 81.73%
Number of salaries quoted 77981 76960 71128
Average salary £50,000 £47,500 £47,500
Average salary % change year-on-year
+5.26% -
90% offered a salary of more than £32,500 £31,000 £30,000
10% offered a salary of more than £75,000 £72,500 £72,500
UK excluding London average salary £45,000 £42,500 £41,500
% change year-on-year
+5.88% +2.40%

Data-Driven Marketing
Jobs Demand Trend

This chart provides the 3-month moving total of permanent IT jobs citing Data-Driven Marketing within the UK as a proportion of the total demand within the Processes & Methodologies category.

Data-Driven Marketing Jobs Demand Trend in the UK

Data-Driven Marketing
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Data-Driven Marketing within the UK.

Data-Driven Marketing Salary Trend in the UK

Data-Driven Marketing
Salary Histogram

This chart provides a salary histogram for IT jobs citing Data-Driven Marketing over the 3 months to 1 September 2015 within the UK.

Data-Driven Marketing Salary Histogram in the UK

Data-Driven Marketing
Top 8 Job Locations

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Data-Driven Marketing within the UK over the 3 months to 1 September 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -5 12 £45,000 - 4
London -3 9 £45,000 +20.00% 3
City of London +34 3 £43,000 -14.00%
South East -3 3 £44,750 -0.55% 1
Feltham - 2 £60,000 -
Hampshire - 2 £45,000 - 1
High Wycombe - 1 £44,500 -
Buckinghamshire - 1 £44,500 -

Data-Driven Marketing
Top 30 Related IT Skills

For the 6 months to 1 September 2015, IT jobs within the UK citing Data-Driven Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Data-Driven Marketing.

1 34 (100.00%) Marketing
2 19 (55.88%) Analytics
3 14 (41.18%) CRM
4 12 (35.29%) Degree
5 10 (29.41%) SQL
5 10 (29.41%) Finance
6 9 (26.47%) Retail
6 9 (26.47%) Microsoft
6 9 (26.47%) Direct Marketing
7 8 (23.53%) Digital Marketing
7 8 (23.53%) Customer Insight
7 8 (23.53%) Marketing Analytics
7 8 (23.53%) SAS
8 7 (20.59%) B2B
9 6 (17.65%) Internet
9 6 (17.65%) Advertising
9 6 (17.65%) Strategic Planning
9 6 (17.65%) ExactTarget
9 6 (17.65%) Customer Segmentation
9 6 (17.65%) Email Marketing
9 6 (17.65%) QA
10 5 (14.71%) Market Research
10 5 (14.71%) Analytical Skills
10 5 (14.71%) Java
11 4 (11.76%) MySQL
11 4 (11.76%) Oracle
11 4 (11.76%) Web Analytics
11 4 (11.76%) Campaign Analysis
11 4 (11.76%) Mathematics
12 3 (8.82%) Computer Science

Data-Driven Marketing
Top Related IT Skills by Category

For the 6 months to 1 September 2015, IT jobs within the UK citing Data-Driven Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Data-Driven Marketing. Up to 20 skills are shown per category.

Application Platforms
1 8 (23.53%) SAS
2 1 (2.94%) CMS
2 1 (2.94%) Apache Solr
2 1 (2.94%) Apache
Applications
1 3 (8.82%) SPSS
2 2 (5.88%) MS Office
2 2 (5.88%) MS Excel
3 1 (2.94%) MS PowerPoint
3 1 (2.94%) FastStats
Business Applications
1 1 (2.94%) Dynamics CRM
1 1 (2.94%) Adobe Campaign
Cloud Services
1 2 (5.88%) SaaS
2 1 (2.94%) Google Analytics
Communications & Networking
1 6 (17.65%) Internet
2 1 (2.94%) FTP
Database & Business Intelligence
1 4 (11.76%) MySQL
2 3 (8.82%) BusinessObjects
2 3 (8.82%) Base SAS
3 2 (5.88%) Hadoop
4 1 (2.94%) SQL Server Reporting Services
4 1 (2.94%) Data Warehouse
General
1 34 (100.00%) Marketing
2 10 (29.41%) Finance
3 9 (26.47%) Retail
4 6 (17.65%) Advertising
5 3 (8.82%) Banking
6 1 (2.94%) Telecoms
6 1 (2.94%) Italian Language
Job Titles
1 9 (26.47%) Marketing Manager
2 8 (23.53%) Analyst
2 8 (23.53%) Senior Manager
3 4 (11.76%) Senior Analyst
3 4 (11.76%) Developer
3 4 (11.76%) CRM Manager
4 3 (8.82%) Relationships Manager
4 3 (8.82%) Insight Analyst
4 3 (8.82%) Senior Insight Analyst
4 3 (8.82%) Data Analyst
5 2 (5.88%) Database Developer
5 2 (5.88%) Strategy Manager
6 1 (2.94%) AWS Developer
6 1 (2.94%) Marketing Consultant
6 1 (2.94%) Junior Database Developer
6 1 (2.94%) Web Analytics Manager
6 1 (2.94%) CRM Analyst
6 1 (2.94%) Team Leader
6 1 (2.94%) Junior Developer
6 1 (2.94%) Senior Data Analyst
Libraries, Frameworks & Software Standards
1 1 (2.94%) HTML
Miscellaneous
1 5 (14.71%) Analytical Skills
2 4 (11.76%) Mathematics
3 3 (8.82%) Economics
3 3 (8.82%) Statistics
3 3 (8.82%) Computer Science
3 3 (8.82%) Social Media
4 2 (5.88%) Blog
4 2 (5.88%) Enterprise Software
5 1 (2.94%) Freedom of Information
5 1 (2.94%) Data Structures
5 1 (2.94%) Mobile App
5 1 (2.94%) Physics
5 1 (2.94%) Chemistry
Operating Systems
1 1 (2.94%) Linux
Processes & Methodologies
1 19 (55.88%) Analytics
2 14 (41.18%) CRM
3 9 (26.47%) Direct Marketing
4 8 (23.53%) Digital Marketing
4 8 (23.53%) Marketing Analytics
4 8 (23.53%) Customer Insight
5 7 (20.59%) B2B
6 6 (17.65%) Strategic Planning
6 6 (17.65%) Email Marketing
6 6 (17.65%) Customer Segmentation
7 5 (14.71%) Market Research
8 4 (11.76%) Web Analytics
8 4 (11.76%) Campaign Analysis
9 3 (8.82%) Statistical Analysis
9 3 (8.82%) Marketing Strategy
9 3 (8.82%) Business Intelligence
9 3 (8.82%) Project Management
10 2 (5.88%) Asset Management
10 2 (5.88%) Data Management
10 2 (5.88%) Customer Analysis
Programming Languages
1 10 (29.41%) SQL
2 5 (14.71%) Java
3 3 (8.82%) PL/SQL
3 3 (8.82%) VBA
3 3 (8.82%) Python
4 1 (2.94%) Shell Script
4 1 (2.94%) R
4 1 (2.94%) C++
4 1 (2.94%) PHP
Qualifications
1 12 (35.29%) Degree
Quality Assurance & Compliance
1 6 (17.65%) QA
Vendors
1 9 (26.47%) Microsoft
2 6 (17.65%) ExactTarget
3 4 (11.76%) Oracle
4 3 (8.82%) Cognos
5 2 (5.88%) Adobe
5 2 (5.88%) Salesforce.com
6 1 (2.94%) Omniture
6 1 (2.94%) Google
6 1 (2.94%) Coremetrics
6 1 (2.94%) Tableau
6 1 (2.94%) Siebel
London
Timothy James Consulting Ltd
Salary: Negotiable
Posted: 6 hours ago
East London
C4 Commerce
Salary: From £55,000 to £65,000 per annum + OTE
Posted: 3 days ago
Hampshire
Solutions 4 Recruitment Ltd
Posted: 13 days ago
London
DigitasLBi
Salary: Competitive
Posted: 19 days ago