The first table below looks at the demand for Marketing Strategy skills in IT jobs advertised across the UK. Included is a guide to the average salaries offered in IT jobs that have cited Marketing Strategy over the 3 months to 17 May 2013 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Processes & Methodologies category.

Location
3 months to
17 May 2013
Same period 2012 Same period 2011
Marketing Strategy
Rank 713 664 597
Rank change year-on-year
-49 -67
Permanent jobs citing Marketing Strategy 145 239 283
As % of all permanent IT jobs located in the UK 0.135% 0.198% 0.229%
As % of the Processes & Methodologies category 0.176% 0.265% 0.311%
Number of salaries quoted 81 206 244
Average salary £45,000 £41,250 £45,000
Average salary % change year-on-year
+9.09% -8.33%
90% offered a salary of more than £30,000 £30,000 £30,000
10% offered a salary of more than £70,000 £67,500 £70,000
UK excluding London average salary £45,000 £39,000 £42,500
% change year-on-year
+15.38% -8.23%
All Processes & Methodologies
UK
Permanent IT job ads with a match in the
Processes & Methodologies category
82363 90112 90953
As % of all permanent IT jobs located in the UK 76.41% 74.51% 73.67%
Number of salaries quoted 67577 76622 76058
Average salary £45,000 £47,500 £47,500
Average salary % change year-on-year
-5.26% -
90% offered a salary of more than £30,000 £30,000 £30,000
10% offered a salary of more than £70,000 £75,000 £75,000
UK excluding London average salary £40,000 £41,000 £40,000
% change year-on-year
-2.43% +2.50%

Marketing Strategy
Jobs Demand Trend

This chart provides the 3-month moving total of permanent IT jobs citing Marketing Strategy within the UK as a proportion of the total demand within the Processes & Methodologies category.

Marketing Strategy Jobs Demand Trend

Marketing Strategy
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing Strategy within the UK.

Marketing Strategy Salary Trend

Marketing Strategy
Salary Histogram

This chart provides a salary histogram for IT jobs citing Marketing Strategy over the 3 months to 17 May 2013 within the UK.

Marketing Strategy Salary Histogram

Marketing Strategy
Top 30 Job Locations

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Marketing Strategy within the UK over the 3 months to 17 May 2013. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click each for more statistics)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
England -60 139 £45,000 +5.88%
London -68 54 £40,500 -4.70%
South East +19 47 £55,000 +46.66%
East Sussex +21 22 £55,000 +57.14%
City of London +16 21 £43,750 +2.94%
Brighton +14 19 £55,000 +57.14%
East of England +16 14 £30,000 -14.28%
Surrey +21 10 £45,000 +25.00%
Berkshire +2 9 £46,000 +22.66%
South West -11 7 £31,500 -30.00%
North West +5 6 £35,000 -4.76%
Bedfordshire -6 6 - -
Bristol -8 6 £18,000 -60.00%
Hampshire -2 5 £37,500 -
Hertfordshire - 5 £30,000 -
Bracknell - 5 - -
Manchester -19 4 £35,000 -4.76%
West Midlands -19 3 £67,500 +58.82%
Basingstoke - 3 £37,500 -
Hove - 3 - -
Cambridgeshire - 3 £28,500 -
Southampton -1 2 - -
Cambridge - 2 £28,500 -
Staffordshire - 2 - -
Wales - 2 £45,000 -
Wimbledon - 2 £41,000 -
South Yorkshire +1 1 £85,000 +126.66%
East Midlands +1 1 £32,500 +6.55%
Nottingham -1 1 £32,500 +6.55%
Nottinghamshire -1 1 £32,500 +6.55%

Marketing Strategy
Top 30 Related IT Skills

For the 6 months to 17 May 2013, IT jobs within the UK citing Marketing Strategy also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Marketing Strategy.

1 307 (100.00%) Marketing
2 96 (31.27%) Digital Marketing
3 88 (28.66%) Social Media
4 87 (28.34%) Analytics
5 86 (28.01%) Finance
6 84 (27.36%) SEO
7 74 (24.10%) Online Marketing
8 73 (23.78%) Pay per click
9 69 (22.48%) E-Commerce
10 68 (22.15%) Degree
11 56 (18.24%) CRM
12 53 (17.26%) SAS
13 51 (16.61%) Project Management
14 47 (15.31%) Customer Insight
15 46 (14.98%) Retail
15 46 (14.98%) Email Marketing
16 38 (12.38%) Google
16 38 (12.38%) SQL
17 33 (10.75%) Data Analysis
18 32 (10.42%) HTML
19 30 (9.772%) B2B
19 30 (9.772%) Statistical Modelling
20 29 (9.446%) Microsoft
20 29 (9.446%) SPSS
20 29 (9.446%) MS Excel
20 29 (9.446%) Base SAS
21 28 (9.121%) Google Analytics
21 28 (9.121%) Web Analytics
22 27 (8.795%) Direct Marketing
23 26 (8.469%) CSS

Marketing Strategy
Top Related IT Skills by Category

For the 6 months to 17 May 2013, IT jobs within the UK citing Marketing Strategy also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Marketing Strategy. Up to 20 skills are shown per category.

Application Development
1 32 (10.42%) HTML
2 26 (8.469%) CSS
3 6 (1.954%) XHTML
3 6 (1.954%) .NET
4 5 (1.629%) ASP
4 5 (1.629%) ASP.NET
4 5 (1.629%) jQuery
5 3 (0.977%) .NET Framework
5 3 (0.977%) XML
6 2 (0.651%) Flash
6 2 (0.651%) HTML5
6 2 (0.651%) CSS3
7 1 (0.326%) Unity DI Container
7 1 (0.326%) Castle Windsor
7 1 (0.326%) Ajax
7 1 (0.326%) NHibernate
7 1 (0.326%) ATL
7 1 (0.326%) COM
Application Platforms
1 53 (17.26%) SAS
2 14 (4.560%) CMS
3 6 (1.954%) Joomla!
4 3 (0.977%) SharePoint
5 2 (0.651%) Drupal
5 2 (0.651%) Magento
5 2 (0.651%) Moodle
6 1 (0.326%) Windows Azure
6 1 (0.326%) Lync
6 1 (0.326%) Documentum
6 1 (0.326%) Commerce Server
Applications
1 29 (9.446%) MS Excel
1 29 (9.446%) SPSS
2 16 (5.212%) Photoshop
3 12 (3.909%) MS Office
4 9 (2.932%) Adobe Illustrator
4 9 (2.932%) MS PowerPoint
5 2 (0.651%) FastStats
6 1 (0.326%) Office 365
6 1 (0.326%) InDesign
6 1 (0.326%) Fireworks
Business Applications
1 28 (9.121%) Google Analytics
2 3 (0.977%) SiteCatalyst
3 1 (0.326%) WebTrends
3 1 (0.326%) Dynamics NAV
3 1 (0.326%) Dynamics CRM
Communications & Networking
1 8 (2.606%) Internet
2 5 (1.629%) Wireless
3 1 (0.326%) BSS
3 1 (0.326%) NFC
3 1 (0.326%) Broadband
3 1 (0.326%) Intranet
Database & Business Intelligence
1 29 (9.446%) Base SAS
2 14 (4.560%) Data Mining
3 8 (2.606%) SQL Server
4 7 (2.280%) Data Warehouse
5 4 (1.303%) SAS Enterprise Miner
6 1 (0.326%) SQL Server 2008
6 1 (0.326%) Big Data
6 1 (0.326%) SQL Server Reporting Services
6 1 (0.326%) SQL Server Integration Services
Development Applications
1 5 (1.629%) RequisitePro
2 4 (1.303%) Dreamweaver
3 3 (0.977%) Visual Studio
General
1 307 (100.00%) Marketing
2 86 (28.01%) Finance
3 46 (14.98%) Retail
4 21 (6.840%) Advertising
5 17 (5.537%) Banking
6 14 (4.560%) Telecoms
7 12 (3.909%) Legal
8 5 (1.629%) Publishing
8 5 (1.629%) Games
9 4 (1.303%) Automotive
10 3 (0.977%) Pharmaceutical
10 3 (0.977%) Manufacturing
10 3 (0.977%) Music
10 3 (0.977%) French Language
10 3 (0.977%) German Language
10 3 (0.977%) Spanish Language
11 2 (0.651%) Music Industry
12 1 (0.326%) Multimedia
12 1 (0.326%) Dutch Language
Job Titles
1 67 (21.82%) Analyst
2 62 (20.20%) Marketing Manager
3 30 (9.772%) Senior Analyst
4 28 (9.121%) Insight Analyst
5 24 (7.818%) PPC Manager
6 21 (6.840%) Account Manager
7 20 (6.515%) SAS Analyst
7 20 (6.515%) Senior Insight Analyst
8 19 (6.189%) PPC Specialist
8 19 (6.189%) PPC Analyst
8 19 (6.189%) PPC Executive
9 18 (5.863%) SAS Insight Analyst
10 17 (5.537%) Product Manager
11 14 (4.560%) E-Commerce Manager
11 14 (4.560%) Consultant
12 13 (4.235%) Senior SAS Analyst
12 13 (4.235%) Online Marketing Manager
12 13 (4.235%) Marketing Analyst
13 10 (3.257%) Digital Marketing Manager
13 10 (3.257%) CRM Analyst
Miscellaneous
1 88 (28.66%) Social Media
2 22 (7.166%) Mobile App
3 21 (6.840%) Copywriting
4 13 (4.235%) Economics
4 13 (4.235%) Statistics
5 12 (3.909%) Mathematics
6 11 (3.583%) Credit Risk
7 10 (3.257%) Data Integration
8 7 (2.280%) Blog
9 6 (1.954%) Digital Media
10 5 (1.629%) Mobile Payment
10 5 (1.629%) Cryptography
10 5 (1.629%) Chip and PIN
10 5 (1.629%) Smartcard
10 5 (1.629%) DTV
10 5 (1.629%) Management Information System
11 3 (0.977%) Equities
11 3 (0.977%) Social Network
11 3 (0.977%) FMCG
11 3 (0.977%) SaaS
Operating Systems
1 2 (0.651%) Windows
1 2 (0.651%) Android
Processes & Methodologies
1 96 (31.27%) Digital Marketing
2 87 (28.34%) Analytics
3 84 (27.36%) SEO
4 74 (24.10%) Online Marketing
5 73 (23.78%) Pay per click
6 69 (22.48%) E-Commerce
7 56 (18.24%) CRM
8 51 (16.61%) Project Management
9 47 (15.31%) Customer Insight
10 46 (14.98%) Email Marketing
11 33 (10.75%) Data Analysis
12 30 (9.772%) B2B
12 30 (9.772%) Statistical Modelling
13 28 (9.121%) Web Analytics
14 27 (8.795%) Direct Marketing
15 25 (8.143%) CHAID
16 24 (7.818%) B2C
17 23 (7.492%) Logistic Regression
18 20 (6.515%) Business Development
18 20 (6.515%) Stakeholder Management
Programming Languages
1 38 (12.38%) SQL
2 18 (5.863%) SAS Macro
3 12 (3.909%) JavaScript
4 6 (1.954%) PHP
4 6 (1.954%) C
5 4 (1.303%) C#
6 2 (0.651%) Ruby
7 1 (0.326%) T-SQL
Qualifications
1 68 (22.15%) Degree
2 6 (1.954%) SC Cleared
2 6 (1.954%) DV Cleared
2 6 (1.954%) Security Cleared
3 4 (1.303%) MBA
4 2 (0.651%) Postgraduate
5 1 (0.326%) Dell Certification
5 1 (0.326%) CCAB
5 1 (0.326%) MCTS
5 1 (0.326%) MCITP
Systems Management
1 1 (0.326%) EMC NetWorker
1 1 (0.326%) SCCM
1 1 (0.326%) SCOM
Vendors
1 38 (12.38%) Google
2 29 (9.446%) Microsoft
3 15 (4.886%) Eloqua
4 13 (4.235%) Facebook
5 10 (3.257%) Twitter
5 10 (3.257%) EPiServer
5 10 (3.257%) DoubleClick
5 10 (3.257%) Omniture
6 5 (1.629%) Coremetrics
6 5 (1.629%) Hyperion
6 5 (1.629%) Salesforce.com
6 5 (1.629%) BT
7 4 (1.303%) Adobe
7 4 (1.303%) Unica
8 3 (0.977%) Fredhopper
8 3 (0.977%) ATG
8 3 (0.977%) Endeca
9 2 (0.651%) Aprimo
9 2 (0.651%) ION Trading
9 2 (0.651%) hybris
London
Key skills: SAS, SPSS statistical modelling, customer insight, business acumen LEADING FINANCIAL SERVICES COMPANY is looking for a Senior SAS Insight Analyst to join their London and South...
Parallel Consulting
Salary: £30000 - £45000 per annum + pension, bonus, healthcare
Posted: 17 May 2013
City, London
You will develop customer insights using quantitative and qualitative data, customer research and analytics to represent the customer point of view... Requires a Bachelors degree, MBA preferred. 7+...
ISL
Salary: £80000 - £90000 per annum
Posted: 17 May 2013
London
Heading up the digital marketing team, you will take an entrepreneurial approach in exploring opportunities to enhance the brand, assessing the full P&L and implementing new online...
Amoria Bond
Salary: £100000 - £120000 per annum + benefits package
Posted: 23 April 2013
Nottingham, Nottinghamshire
Lead generation campaign development and execution including direct marketing, event management and digital marketing. - Manage online activities, including SEO, PPC and email marketing... - Marketing degree(CIM membership desirable) -...
Prompt Resourcing
Salary: From £25,000 to £35,000 per annum
Posted: 13 May 2013
London
The Role Due to continued growth and success, an opening has arisen for an Email Marketing Specialist with solid knowledge of email marketing techniques to join the team...
Salt
Salary: £30000 - £40000 per annum + benefits
Posted: 17 May 2013
Cornwall
Digital Marketing Executive, Cornwall. Our client is a Multi Award winning luxury Cornish Coastal Hotel with a Sensational Restaurant & Spa and they are looking for an experienced Digital...
Hot Rec
Salary: £20k - 24k per year
Posted: 16 May 2013
Wetherby, West Yorkshire
Marketing Executive with at least 1 year experience of B2B marketing, SEO, email marketing, traditional marketing, copywriting and event marketing is required by a leading IT company. Any...
Circle Recruitment
Salary: £23000 - £25000 per annum + Bonus
Posted: 17 May 2013
England
You will be responsible for the development of the company's e-Commerce & web marketing strategy and will need a strong understanding of Search Engine Optimization (SEO) technology.
Progressive Recruitment
Salary: £55000 - £70000 per annum + OTE £100,000 to £200,000
Posted: 15 May 2013
London, Central London, South East England
More specifically the portfolio is made up of retail & e-commerce clients that currently have a significant media spend across SEO & PPC media channels... Requirements of the SEO/...
Big Wednesday
Salary: £0 - £120,000+ per year
Posted: 8 May 2013
Slough, Thames Valley
Senior CRM Planning Manager - Slough - £55-60k - CRM, planning, Strategy, Loyalty, Product management The Company; My client is a leading global brand within the B2B space, and has...
Salt
Salary: £55 - £60 per annum + BENEFITS
Posted: 15 May 2013
London
Role Responsibilities: Social Media Marketing, Email Marketing, Media Relations, Marketing Strategy, Building the Brand, Growing New Business, Management of Interns and trainees. Requirements: My client are looking for...
MBN Recruitment Solutions
Salary: Up to £28,000 per annum
Posted: 16 May 2013
London
This is a role which will take ownership over the email marketing strategy and tactics across all global territories... The Candidate; The ideal candidate will have responsibilities; Substantial...
Salt
Salary: £40000 - £45000 per annum + BENEFITS
Posted: 15 May 2013
Wetherby
Proven copy writing skills... - Proven Organisational skills and time management. - Software skills, including the following: Word, Excel, PowerPoint, and ideally web content management systems... - Be able to develop...
Tectre Limited
Salary: Up to £25k per year, plus up to 10% bonus
Posted: 14 May 2013
West Midlands
New opportunity is available for a successful Commercial Director with a proven background managing successful sales teams and driving a web based marketing strategy to work for a...
Progressive Recruitment
Salary: £55000 - £60000 per annum + Benefits Package
Posted: 15 May 2013
London
Head of Marketing is required for our IT services client (Voice/UC/Contact Centre) to manage the marketing team and drive marketing from strategic planning to implementation, ensuring...
FT Select
Salary: From £35,000 to £60,000 per annum
Posted: 13 May 2013
Leeds, Yorkshire
Department:MarketingReporting To:Head of Marketing and AlliancesPurpose of Job: To work alongside the Head of Marketing to deliver a marketing program across the company.Key Areas of...
Harvey Nash plc
Salary: £25000 per annum + package
Posted: 15 May 2013
Leeds, West Yorkshire
Department:MarketingReporting To:Head of Marketing and AlliancesPurpose of Job: To work alongside the Head of Marketing to deliver a marketing program across the company.Key Areas of...
Harvey Nash plc
Salary: £25000 per annum + package
Posted: 14 May 2013
London
VP Sales / Business Development Director / Senior Sales Director / (Online Media) London, £150 - 175k, Bonus, Benefits Working for a huge global consumer brand and household name, a VP Sales /...
Intelligent People
Salary: £150000 - £175000 per annum + pension, bonus, bens
Posted: 14 May 2013
UK
One of the worlds leading IT Service providers is looking to hire a Director of Corporate Affairs to act as the spearhead in exploring, defining and creating the...
Lorien Resourcing
Salary: £110000 - £140000 per annum + Car + Bonus + Benefits
Posted: 15 May 2013
England
This role will include the ability to:- - Recruit new partners within the Microsoft channel, - Help partners develop an appropriate marketing strategy - Ensure partner have a solid product knowledge,...
Computer Futures
Salary: £50000 - £60000 per annum + OTE
Posted: 15 May 2013