The table below looks at the statistics for Marketing Strategy skills in IT jobs advertised across the UK. Included is a guide to the average salaries offered in IT jobs that have cited Marketing Strategy over the 3 months to 31 October 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
31 Oct 2014
Same period 2013 Same period 2012
Marketing Strategy
Rank 726 747 727
Rank change year-on-year
+21 -20
Permanent jobs citing Marketing Strategy 171 152 172
As % of all permanent IT jobs located in the UK 0.15% 0.14% 0.15%
As % of the Processes & Methodologies category 0.18% 0.17% 0.19%
Number of salaries quoted 86 102 131
Average salary £50,000 £45,000 £44,500
Average salary % change year-on-year
+11.11% +1.12%
90% offered a salary of more than £30,000 £27,500 £28,000
10% offered a salary of more than £80,000 £62,500 £67,500
UK excluding London average salary £39,750 £42,500 £40,500
% change year-on-year
-6.47% +4.93%

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised across the UK.

Processes & Methodologies Category
UK
Permanent IT job ads with a match in the
Processes & Methodologies category
93401 88946 88786
As % of all permanent IT jobs located in the UK 82.12% 81.57% 78.95%
Number of salaries quoted 75687 73070 74912
Average salary £48,000 £47,500 £45,000
Average salary % change year-on-year
+1.05% +5.55%
90% offered a salary of more than £31,000 £30,000 £30,000
10% offered a salary of more than £72,500 £70,000 £72,500
UK excluding London average salary £42,500 £42,000 £40,000
% change year-on-year
+1.19% +5.00%

Marketing Strategy
Jobs Demand Trend

This chart provides the 3-month moving total of permanent IT jobs citing Marketing Strategy within the UK as a proportion of the total demand within the Processes & Methodologies category.

Marketing Strategy Jobs Demand Trend in the UK

Marketing Strategy
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing Strategy within the UK.

Marketing Strategy Salary Trend in the UK

Marketing Strategy
Salary Histogram

This chart provides a salary histogram for IT jobs citing Marketing Strategy over the 3 months to 31 October 2014 within the UK.

Marketing Strategy Salary Histogram in the UK

Marketing Strategy
Top 30 Job Locations

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Marketing Strategy within the UK over the 3 months to 31 October 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +7 167 £50,000 +11.11% 16
London +25 83 £52,500 +5.00% 7
South East -17 42 £46,750 +10.00% 6
Berkshire -4 15 £57,500 +2.22% 4
South West -12 14 - -
City of London +27 12 £52,500 -
Hampshire +6 9 £29,000 +20.83%
North West -19 9 £46,250 +131.25% 1
Dorset -5 7 - -
Oxfordshire - 7 - -
Wimborne - 7 - -
Farnborough - 6 £65,000 -
Hertfordshire -12 5 £35,000 - 1
Manchester -14 5 £55,000 +175.00% 1
East of England -21 5 £35,000 -12.50% 2
Newton Abbot - 5 - -
Devon - 5 - -
Reading -30 4 £52,500 -12.50%
Oxford - 4 - -
Harrogate - 4 £28,500 -
Yorkshire - 4 £28,500 -
North Yorkshire - 4 £28,500 -
Kent - 4 £32,500 -
Portsmouth -19 3 £28,000 +36.58%
Watford - 3 £32,000 - 1
Feltham +1 2 - -
East Sussex -11 2 £51,750 +59.23% 2
Surrey -12 2 £34,000 -36.15%
Brighton -12 2 £51,750 +59.23% 2
Bristol - 2 - -

Marketing Strategy
Top 30 Related IT Skills

For the 6 months to 31 October 2014, IT jobs within the UK citing Marketing Strategy also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Marketing Strategy.

1 434 (100.00%) Marketing
2 182 (41.94%) Social Media
3 180 (41.47%) Digital Marketing
4 156 (35.94%) Analytics
5 117 (26.96%) Degree
6 108 (24.88%) Analytical Skills
7 101 (23.27%) SEO
8 93 (21.43%) Finance
8 93 (21.43%) Project Management
8 93 (21.43%) Online Marketing
9 90 (20.74%) E-Commerce
10 81 (18.66%) Advertising
11 68 (15.67%) Pay per click
12 65 (14.98%) Data Management
13 64 (14.75%) B2B
14 60 (13.82%) Google
15 59 (13.59%) CRM
16 55 (12.67%) Business Development
17 54 (12.44%) Email Marketing
17 54 (12.44%) Telecoms
18 49 (11.29%) Google Analytics
19 48 (11.06%) Blog
20 47 (10.83%) SAS
21 43 (9.91%) Microsoft
22 42 (9.68%) HTML
23 38 (8.76%) Twitter
24 36 (8.29%) Retail
25 35 (8.06%) Legal
25 35 (8.06%) User Experience
26 32 (7.37%) Facebook

Marketing Strategy
Top Related IT Skills by Category

For the 6 months to 31 October 2014, IT jobs within the UK citing Marketing Strategy also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Marketing Strategy. Up to 20 skills are shown per category.

Application Platforms
1 47 (10.83%) SAS
2 22 (5.07%) CMS
3 5 (1.15%) IBM Notes
3 5 (1.15%) WordPress
4 4 (0.92%) SharePoint
5 3 (0.69%) Drupal
5 3 (0.69%) Umbraco
6 1 (0.23%) Commerce Server 2007
6 1 (0.23%) Commerce Server
6 1 (0.23%) Sitecore CMS
6 1 (0.23%) Lync
6 1 (0.23%) Node.js
6 1 (0.23%) Adobe CQ
Applications
1 32 (7.37%) SPSS
2 27 (6.22%) MS Office
2 27 (6.22%) MS Excel
3 16 (3.69%) Photoshop
4 9 (2.07%) MS PowerPoint
5 5 (1.15%) Adobe Illustrator
5 5 (1.15%) InDesign
6 4 (0.92%) Adobe Creative Suite
7 2 (0.46%) MS Visio
7 2 (0.46%) Fireworks
8 1 (0.23%) FastStats
Business Applications
1 49 (11.29%) Google Analytics
2 4 (0.92%) WebTrends
3 1 (0.23%) Dynamics CRM
3 1 (0.23%) SiteCatalyst
3 1 (0.23%) Tridion
Cloud Services
1 16 (3.69%) SaaS
2 8 (1.84%) MailChimp
3 2 (0.46%) Cloud Computing
4 1 (0.23%) Google Apps
Communications & Networking
1 16 (3.69%) Broadband
2 14 (3.23%) Internet
3 13 (3.00%) LAN
4 12 (2.76%) IPv6
4 12 (2.76%) Network Security
5 6 (1.38%) 4G
5 6 (1.38%) 2G
5 6 (1.38%) 3G
6 4 (0.92%) Firewall
7 2 (0.46%) MPLS
7 2 (0.46%) VoIP
8 1 (0.23%) WLAN
8 1 (0.23%) HTTP
8 1 (0.23%) SMS
8 1 (0.23%) Q.931
8 1 (0.23%) H.323
8 1 (0.23%) DAB
8 1 (0.23%) LTE
8 1 (0.23%) Unified Communications
8 1 (0.23%) SSH
Database & Business Intelligence
1 9 (2.07%) Base SAS
2 8 (1.84%) Big Data
3 5 (1.15%) QlikView
4 4 (0.92%) MySQL
5 3 (0.69%) Data Mining
5 3 (0.69%) SAS Enterprise Miner
6 1 (0.23%) NoSQL
6 1 (0.23%) Relational Database
6 1 (0.23%) RDBMS
6 1 (0.23%) SQL Server
Development Applications
1 2 (0.46%) Dreamweaver
1 2 (0.46%) Git (software)
2 1 (0.23%) Balsamiq Mockups
2 1 (0.23%) Grunt
2 1 (0.23%) Subversion
General
1 434 (100.00%) Marketing
2 93 (21.43%) Finance
3 81 (18.66%) Advertising
4 54 (12.44%) Telecoms
5 36 (8.29%) Retail
6 35 (8.06%) Legal
7 15 (3.46%) Games
8 13 (3.00%) Publishing
9 12 (2.76%) German Language
10 11 (2.53%) French Language
11 7 (1.61%) Banking
12 5 (1.15%) Electronics
13 4 (0.92%) Financial Institution
13 4 (0.92%) Back Office
13 4 (0.92%) Retail Banking
14 3 (0.69%) Manufacturing
15 2 (0.46%) Automotive
15 2 (0.46%) Law
15 2 (0.46%) Multimedia
15 2 (0.46%) Polish Language
Job Titles
1 96 (22.12%) Marketing Manager
2 67 (15.44%) Consultant
3 35 (8.06%) Marketing Executive
4 31 (7.14%) Analyst
5 27 (6.22%) Digital Marketing Manager
6 23 (5.30%) Digital Marketing Executive
7 18 (4.15%) Senior Analyst
8 16 (3.69%) Insight Analyst
9 14 (3.23%) Business Consultant
9 14 (3.23%) E-Commerce Manager
10 13 (3.00%) Senior SAS Analyst
10 13 (3.00%) SAS Analyst
11 12 (2.76%) Senior Consultant
11 12 (2.76%) Senior Manager
11 12 (2.76%) Senior Insight Analyst
11 12 (2.76%) Cloud Consultant
11 12 (2.76%) SAS Insight Analyst
12 11 (2.53%) Social Media Consultant
12 11 (2.53%) Marketing Consultant
13 10 (2.30%) PPC Specialist
Libraries, Frameworks & Software Standards
1 42 (9.68%) HTML
2 21 (4.84%) CSS
3 13 (3.00%) ATL
4 11 (2.53%) jQuery
5 7 (1.61%) Flash
6 6 (1.38%) .NET
7 5 (1.15%) Web Services
7 5 (1.15%) HTML5
8 4 (0.92%) XHTML
8 4 (0.92%) RSS
9 3 (0.69%) XML
9 3 (0.69%) COM
10 2 (0.46%) ASP.NET
10 2 (0.46%) Velocity
10 2 (0.46%) Symfony
10 2 (0.46%) CodeIgniter
10 2 (0.46%) Sass
10 2 (0.46%) Twitter Bootstrap
11 1 (0.23%) Zurb Foundation
11 1 (0.23%) PrimeFaces
Miscellaneous
1 182 (41.94%) Social Media
2 108 (24.88%) Analytical Skills
3 48 (11.06%) Blog
4 35 (8.06%) User Experience
5 31 (7.14%) Statistics
6 26 (5.99%) Mathematics
7 24 (5.53%) Economics
8 15 (3.46%) Copywriting
9 13 (3.00%) Digital Media
10 12 (2.76%) Mainframe
10 12 (2.76%) Client/Server
11 11 (2.53%) Online Games
12 10 (2.30%) Computer Science
13 9 (2.07%) Neural Network
14 8 (1.84%) Graphic Design
15 6 (1.38%) New Media
16 5 (1.15%) Mobile App
16 5 (1.15%) Spread Betting
16 5 (1.15%) IPTV
17 3 (0.69%) Replication
Operating Systems
1 1 (0.23%) Windows
1 1 (0.23%) Android
1 1 (0.23%) Windows Server 2008
1 1 (0.23%) Apple iOS
1 1 (0.23%) Windows Server 2012
Processes & Methodologies
1 180 (41.47%) Digital Marketing
2 156 (35.94%) Analytics
3 101 (23.27%) SEO
4 93 (21.43%) Project Management
4 93 (21.43%) Online Marketing
5 90 (20.74%) E-Commerce
6 68 (15.67%) Pay per click
7 65 (14.98%) Data Management
8 64 (14.75%) B2B
9 59 (13.59%) CRM
10 55 (12.67%) Business Development
11 54 (12.44%) Email Marketing
12 31 (7.14%) Customer Segmentation
13 30 (6.91%) Social Media Marketing
13 30 (6.91%) Direct Marketing
14 28 (6.45%) Data Analysis
15 25 (5.76%) B2C
16 24 (5.53%) Marketing Analytics
17 23 (5.30%) Statistical Modelling
18 22 (5.07%) Strategic Planning
Programming Languages
1 26 (5.99%) SQL
2 10 (2.30%) MATLAB
2 10 (2.30%) R
2 10 (2.30%) JavaScript
3 8 (1.84%) PHP
4 5 (1.15%) C
5 2 (0.46%) SAS Macro
6 1 (0.23%) PHP5
6 1 (0.23%) Java
Qualifications
1 117 (26.96%) Degree
2 8 (1.84%) MBA
3 3 (0.69%) Postgraduate
4 2 (0.46%) ITIL Certification
4 2 (0.46%) Security Cleared
5 1 (0.23%) SC Cleared
5 1 (0.23%) Microsoft Certification
Quality Assurance & Compliance
1 14 (3.23%) SLA
2 6 (1.38%) QA
3 4 (0.92%) PCI DSS
System Software
1 3 (0.69%) Sendmail
2 1 (0.23%) Active Directory
Systems Management
1 2 (0.46%) BMC PATROL
Vendors
1 60 (13.82%) Google
2 43 (9.91%) Microsoft
3 38 (8.76%) Twitter
4 32 (7.37%) Facebook
5 24 (5.53%) Adobe
6 12 (2.76%) Huawei
7 10 (2.30%) Salesforce.com
8 5 (1.15%) DoubleClick
8 5 (1.15%) Lotus
9 4 (0.92%) Omniture
10 3 (0.69%) Eloqua
10 3 (0.69%) Marketo
10 3 (0.69%) Cognizant
11 2 (0.46%) SAP
11 2 (0.46%) Cisco
11 2 (0.46%) HubSpot
11 2 (0.46%) Yahoo!
11 2 (0.46%) SmartFocus
12 1 (0.23%) Maxymiser
12 1 (0.23%) Tealeaf
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