The table below looks at the statistics for Marketing Strategy skills in IT jobs advertised across the UK. Included is a guide to the average salaries offered in IT jobs that have cited Marketing Strategy over the 3 months to 1 May 2016 with a comparison to the same period in the previous 2 years.

3 months to
1 May 2016
Same period 2015 Same period 2014
Marketing Strategy
Rank 794 792 797
Rank change year-on-year
-2 +5
Permanent jobs citing Marketing Strategy 154 193 199
As % of all permanent IT jobs located in the UK 0.15% 0.17% 0.17%
As % of the Processes & Methodologies category 0.17% 0.20% 0.20%
Number of salaries quoted 123 122 114
Average salary £50,000 £45,000 £42,500
Average salary % change year-on-year
+11.11% +5.88%
90% offered a salary of more than £33,800 £24,000 £29,000
10% offered a salary of more than £89,500 £72,500 £74,250
UK excluding London average salary £52,500 £35,000 £37,500
% change year-on-year
+50.00% -6.66%

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised across the UK.

Processes & Methodologies Category
UK
Permanent IT job ads with a match in the
Processes & Methodologies category
90489 96461 102042
As % of all permanent IT jobs located in the UK 87.62% 85.98% 85.31%
Number of salaries quoted 75205 77953 82278
Average salary £50,000 £50,000 £47,500
Average salary % change year-on-year
- +5.26%
90% offered a salary of more than £32,500 £32,000 £30,500
10% offered a salary of more than £75,000 £72,500 £75,000
UK excluding London average salary £45,000 £44,000 £42,500
% change year-on-year
+2.27% +3.52%

Marketing Strategy
Jobs Demand Trend

This chart provides the 3-month moving total of permanent IT jobs citing Marketing Strategy within the UK as a proportion of the total demand within the Processes & Methodologies category.

Marketing Strategy Jobs Demand Trend in the UK

Marketing Strategy
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing Strategy within the UK.

Marketing Strategy Salary Trend in the UK

Marketing Strategy
Salary Histogram

This chart provides a salary histogram for IT jobs citing Marketing Strategy over the 3 months to 1 May 2016 within the UK.

Marketing Strategy Salary Histogram in the UK

Marketing Strategy
Top 30 Job Locations

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Marketing Strategy within the UK over the 3 months to 1 May 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -6 146 £50,000 +11.11% 29
London -10 76 £50,000 - 16
South East +17 36 £45,000 +50.00% 8
City of London +59 14 £53,375 +25.58% 3
Berkshire +17 13 £80,000 +178.26% 1
Northamptonshire +21 12 £78,000 -
East Midlands +10 12 £78,000 +122.85%
Northampton - 12 £78,000 -
East Sussex - 7 £40,000 -
Hampshire +13 6 £35,000 +27.27% 2
East of England +9 6 £47,500 +5.55% 2
Brighton - 6 £40,000 -
Hertfordshire +16 5 £47,500 +5.55%
Reading +13 5 £77,500 +181.81%
Basingstoke -6 5 £35,000 +27.27% 1
Middlesex - 5 £53,000 -
North West +22 4 £23,750 -20.83% 1
Yorkshire +14 4 £100,000 +545.16%
West Yorkshire +12 4 £100,000 +545.16%
Surrey -2 4 £37,500 -26.82%
Hertford - 4 £47,500 -
Slough - 4 £82,500 - 1
Manchester +10 3 £21,500 -28.33% 1
Newbury +1 3 £80,000 +166.66%
West Midlands -17 3 £33,500 +31.37% 2
Reigate - 3 £37,500 -
Wakefield - 3 £100,000 -
South West -15 2 - -
Wiltshire - 2 - -
Swindon - 2 - -

Marketing Strategy
Top 30 Related IT Skills

For the 6 months to 1 May 2016, IT jobs within the UK citing Marketing Strategy also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Marketing Strategy.

1 284 (100.00%) Marketing
2 92 (32.39%) Degree
3 85 (29.93%) Digital Marketing
4 71 (25.00%) Social Media
5 59 (20.77%) SEO
6 54 (19.01%) Analytics
7 52 (18.31%) Analytical Skills
7 52 (18.31%) B2B
8 45 (15.85%) CRM
8 45 (15.85%) Finance
9 44 (15.49%) Retail
9 44 (15.49%) Business Development
10 38 (13.38%) Project Management
11 35 (12.32%) Telecoms
12 33 (11.62%) Product Marketing
13 29 (10.21%) HTML
14 27 (9.51%) Microsoft
14 27 (9.51%) Email Marketing
14 27 (9.51%) Google
15 26 (9.15%) Pay per click
16 25 (8.80%) Google Analytics
16 25 (8.80%) Data Mining
17 23 (8.10%) E-Commerce
17 23 (8.10%) JavaScript
18 22 (7.75%) User Experience
18 22 (7.75%) Presales
19 21 (7.39%) MS Office
19 21 (7.39%) Adobe
19 21 (7.39%) Agile Software Development
20 20 (7.04%) Blog

Marketing Strategy
Top Related IT Skills by Category

For the 6 months to 1 May 2016, IT jobs within the UK citing Marketing Strategy also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Marketing Strategy. Up to 20 skills are shown per category.

Application Platforms
1 18 (6.34%) SAS
2 5 (1.76%) CMS
2 5 (1.76%) Node.js
2 5 (1.76%) SharePoint
3 4 (1.41%) Apache Pig
4 2 (0.70%) Drupal
4 2 (0.70%) WordPress
5 1 (0.35%) Gunicorn
5 1 (0.35%) nginx
Applications
1 21 (7.39%) MS Office
2 19 (6.69%) MS Excel
3 7 (2.46%) Photoshop
4 5 (1.76%) MS PowerPoint
5 3 (1.06%) SPSS
6 2 (0.70%) Adobe Creative Suite
6 2 (0.70%) Adobe Illustrator
7 1 (0.35%) Acrobat
7 1 (0.35%) Adobe After Effects
7 1 (0.35%) EViews
7 1 (0.35%) MS Project
7 1 (0.35%) Stata
Business Applications
1 5 (1.76%) Eloqua
2 4 (1.41%) Adobe Campaign
2 4 (1.41%) Oracle CRM
3 1 (0.35%) Cognos TM1
3 1 (0.35%) SAP Oil and Gas
3 1 (0.35%) Workday HCM
Cloud Services
1 25 (8.80%) Google Analytics
2 7 (2.46%) Adobe Analytics
3 6 (2.11%) AdWords
3 6 (2.11%) SaaS
4 2 (0.70%) GitHub
4 2 (0.70%) Google Tag Manager
4 2 (0.70%) Microsoft Azure
4 2 (0.70%) Trello
5 1 (0.35%) Cloud Computing
5 1 (0.35%) IaaS
Communications & Networking
1 12 (4.23%) Internet
2 9 (3.17%) DWDM
2 9 (3.17%) MPLS
3 7 (2.46%) Wireless
4 2 (0.70%) Broadband
4 2 (0.70%) Intranet
5 1 (0.35%) Extranet
5 1 (0.35%) SMS
Database & Business Intelligence
1 25 (8.80%) Data Mining
2 9 (3.17%) Big Data
3 8 (2.82%) Data Warehouse
4 5 (1.76%) Hadoop
5 4 (1.41%) Apache Hive
6 3 (1.06%) Base SAS
7 2 (0.70%) OLAP
8 1 (0.35%) Redis
8 1 (0.35%) Relational Database
8 1 (0.35%) SAS Enterprise Miner
Development Applications
1 2 (0.70%) Balsamiq Mockups
1 2 (0.70%) Dreamweaver
2 1 (0.35%) Git (software)
General
1 284 (100.00%) Marketing
2 45 (15.85%) Finance
3 44 (15.49%) Retail
4 35 (12.32%) Telecoms
5 15 (5.28%) Advertising
6 14 (4.93%) Brand Awareness
7 13 (4.58%) Games
8 10 (3.52%) Banking
9 8 (2.82%) Electronics
9 8 (2.82%) French Language
10 7 (2.46%) Back Office
10 7 (2.46%) Legal
10 7 (2.46%) Publishing
11 5 (1.76%) German Language
12 4 (1.41%) Law
12 4 (1.41%) Mandarin Language
13 3 (1.06%) Pharmaceutical
14 2 (0.70%) Automotive
14 2 (0.70%) Billing
14 2 (0.70%) Multimedia
Job Titles
1 58 (20.42%) Marketing Manager
2 22 (7.75%) Analyst
3 21 (7.39%) Consultant
4 19 (6.69%) Business Development Executive
5 18 (6.34%) Sales Executive
6 15 (5.28%) Head of Marketing
6 15 (5.28%) Insight Analyst
6 15 (5.28%) Product Manager
7 13 (4.58%) Marketing Director
7 13 (4.58%) Marketing Executive
8 12 (4.23%) CRM Manager
9 11 (3.87%) Developer
9 11 (3.87%) Senior Manager
10 10 (3.52%) Digital Marketing Manager
10 10 (3.52%) Senior Consultant
11 9 (3.17%) Designer
11 9 (3.17%) Digital Marketing Executive
11 9 (3.17%) Network Manager
11 9 (3.17%) Presales Manager
11 9 (3.17%) SEO Manager
Libraries, Frameworks & Software Standards
1 29 (10.21%) HTML
2 20 (7.04%) CSS
3 6 (2.11%) jQuery
4 5 (1.76%) AngularJS
4 5 (1.76%) React
5 1 (0.35%) CSS3
5 1 (0.35%) Django
5 1 (0.35%) Flash
5 1 (0.35%) HTML5
5 1 (0.35%) LESS
5 1 (0.35%) Middleware
5 1 (0.35%) Sass
5 1 (0.35%) Twitter Bootstrap
Miscellaneous
1 71 (25.00%) Social Media
2 52 (18.31%) Analytical Skills
3 22 (7.75%) User Experience
4 20 (7.04%) Blog
5 12 (4.23%) Mathematics
6 11 (3.87%) Computer Science
7 10 (3.52%) Copywriting
8 9 (3.17%) Online Games
9 8 (2.82%) Visualisation
10 7 (2.46%) Digital Media
10 7 (2.46%) e-Learning
10 7 (2.46%) Hedge funds
11 6 (2.11%) Data Protection Act
12 5 (1.76%) Management Information System
13 4 (1.41%) Enterprise Software
13 4 (1.41%) Life Science
14 3 (1.06%) Data Centre
14 3 (1.06%) FMCG
14 3 (1.06%) iPad
14 3 (1.06%) Mobile App
Operating Systems
1 1 (0.35%) Android
1 1 (0.35%) Apple iOS
1 1 (0.35%) Linux
1 1 (0.35%) Mac OS
1 1 (0.35%) Mac OS X
1 1 (0.35%) Ubuntu
Processes & Methodologies
1 85 (29.93%) Digital Marketing
2 59 (20.77%) SEO
3 54 (19.01%) Analytics
4 52 (18.31%) B2B
5 45 (15.85%) CRM
6 44 (15.49%) Business Development
7 38 (13.38%) Project Management
8 33 (11.62%) Product Marketing
9 27 (9.51%) Email Marketing
10 26 (9.15%) Pay per click
11 23 (8.10%) E-Commerce
12 22 (7.75%) Presales
13 21 (7.39%) Agile Software Development
14 20 (7.04%) ITIL
14 20 (7.04%) ITSM
15 18 (6.34%) Business Intelligence
16 15 (5.28%) B2C
16 15 (5.28%) Customer Insight
17 14 (4.93%) Statistical Modelling
18 13 (4.58%) Social Media Marketing
Programming Languages
1 23 (8.10%) JavaScript
2 13 (4.58%) Java
3 10 (3.52%) SQL
4 4 (1.41%) C#
4 4 (1.41%) PHP
4 4 (1.41%) T-SQL
5 3 (1.06%) SAS Macro
6 2 (0.70%) R
7 1 (0.35%) Python
Qualifications
1 92 (32.39%) Degree
2 19 (6.69%) ITIL Certification
3 8 (2.82%) MBA
4 7 (2.46%) ISEB
5 5 (1.76%) PMI Certification
5 5 (1.76%) PMP
6 4 (1.41%) Six Sigma Yellow Belt
7 3 (1.06%) Postgraduate
8 1 (0.35%) PRINCE2 Certification
Quality Assurance & Compliance
1 4 (1.41%) Data Quality
1 4 (1.41%) QA
2 1 (0.35%) COBIT
2 1 (0.35%) ISO 8583
Vendors
1 27 (9.51%) Google
1 27 (9.51%) Microsoft
2 21 (7.39%) Adobe
3 15 (5.28%) Twitter
4 13 (4.58%) Salesforce.com
5 10 (3.52%) Facebook
6 6 (2.11%) IBM
7 5 (1.76%) Huawei
7 5 (1.76%) Oracle
7 5 (1.76%) Salesforce Marketing Cloud
8 4 (1.41%) Marketo
8 4 (1.41%) SYSPRO
9 3 (1.06%) Cognizant
9 3 (1.06%) Optimizely
10 2 (0.70%) Pardot
10 2 (0.70%) Tableau
11 1 (0.35%) Apple
11 1 (0.35%) HubSpot
11 1 (0.35%) Nokia
11 1 (0.35%) Sony
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