The table below looks at the statistics for Product Marketing skills in IT jobs advertised across the UK. Included is a guide to the salaries offered in IT jobs that have cited Product Marketing over the 3 months to 8 December 2016 with a comparison to the same period over the previous 2 years.

3 months to
8 Dec 2016
Same period 2015 Same period 2014
Product Marketing
Rank 792 823 878
Rank change year-on-year
+31 +55
Permanent jobs citing Product Marketing 89 151 116
As % of all permanent IT jobs located in the UK 0.099% 0.14% 0.10%
As % of the Processes & Methodologies category 0.11% 0.16% 0.12%
Number of salaries quoted 61 104 70
Median salary £55,000 £66,250 £57,500
Median salary % change year-on-year
-16.98% +15.21%
90% offered a salary of more than £33,000 £42,500 £39,000
10% offered a salary of more than £82,500 £100,000 £119,000
UK excluding London median salary £52,500 £57,500 £50,000
% change year-on-year
-8.69% +15.00%

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised across the UK.

Processes & Methodologies Category
UK
Permanent IT job ads with a match in the
Processes & Methodologies category
79108 93200 97300
As % of all permanent IT jobs located in the UK 88.07% 87.55% 85.72%
Number of salaries quoted 65148 76972 80013
Median salary £50,000 £50,000 £47,500
Median salary % change year-on-year
- +5.26%
90% offered a salary of more than £32,500 £32,500 £31,000
10% offered a salary of more than £77,500 £72,500 £75,000
UK excluding London median salary £45,000 £45,000 £42,500
% change year-on-year
- +5.88%

Product Marketing
Jobs Demand Trend

The demand trend of job ads citing Product Marketing as a proportion of all IT jobs with a match in the Processes & Methodologies category.

Product Marketing Jobs Demand Trend in the UK

Product Marketing
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Product Marketing within the UK.

Product Marketing Salary Trend in the UK

Product Marketing
Salary Histogram

This chart provides a salary histogram for IT jobs citing Product Marketing over the 3 months to 8 December 2016 within the UK.

Product Marketing Salary Histogram in the UK

Product Marketing
Top 30 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Product Marketing within the UK over the 3 months to 8 December 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +11 86 £55,000 -15.38% 14
London -1 39 £57,500 -20.68% 4
South East +58 26 £60,000 +4.34% 6
Berkshire +43 20 £65,000 +13.04% 2
Reading +45 16 £67,500 +42.10% 1
South West +12 6 £40,000 -36.00% 1
Yorkshire - 5 £40,000 - 1
Gloucestershire - 5 £45,000 -
East of England 0 4 £62,500 +26.26% 1
Leeds - 4 - - 1
Dagenham - 4 £32,500 -
West Yorkshire - 4 - - 1
Middlesex - 4 £52,500 -
Cambridgeshire +5 3 £62,500 +26.26% 1
Gloucester - 3 £47,500 -
City of London +26 2 - - 1
South Wales - 2 £82,500 - 1
Caerphilly - 2 £82,500 -
Cheltenham - 2 £35,000 -
Wales - 2 £82,500 - 1
Greenwich - 2 - -
Oxford +27 1 £60,000 -7.69%
Oxfordshire +27 1 £60,000 -7.69%
Surrey +25 1 - -
Newbury +17 1 £70,000 +1.81% 1
Cambridge +9 1 £62,500 +26.26%
Hillingdon +8 1 £37,500 -
West Midlands +2 1 £45,000 +45.16%
East Midlands -5 1 £50,000 +66.66%
Suffolk -8 1 £57,500 -

Product Marketing
Top 30 Related IT Skills

For the 6 months to 8 December 2016, IT jobs citing Product Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads with a requirement for Product Marketing.

1 177 (100.00%) Marketing
2 60 (33.90%) Product Management
3 58 (32.77%) Finance
4 39 (22.03%) Telecoms
5 38 (21.47%) Agile Software Development
6 36 (20.34%) Degree
7 33 (18.64%) B2B
8 32 (18.08%) Analytical Skills
9 27 (15.25%) Project Management
10 25 (14.12%) Business Development
11 24 (13.56%) Presales
12 23 (12.99%) SaaS
13 20 (11.30%) Retail
13 20 (11.30%) E-Commerce
13 20 (11.30%) User Experience
14 18 (10.17%) Analytics
14 18 (10.17%) Scrum
15 16 (9.04%) CRM
15 16 (9.04%) Competitor Analysis
16 15 (8.47%) Data Centre
17 14 (7.91%) Social Media
17 14 (7.91%) ITIL
17 14 (7.91%) Service Delivery
18 13 (7.34%) SS7
18 13 (7.34%) PRINCE2
18 13 (7.34%) Financial Modelling
19 12 (6.78%) Computer Science
19 12 (6.78%) QA
19 12 (6.78%) EMC NetWorker
19 12 (6.78%) Change Management

Product Marketing
Top Related IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 5 (2.82%) SAS
2 1 (0.56%) Confluence
2 1 (0.56%) Skype for Business
Applications
1 7 (3.95%) MS Excel
1 7 (3.95%) Spreadsheet
2 4 (2.26%) MS Office
3 3 (1.69%) MS PowerPoint
4 2 (1.13%) Photoshop
5 1 (0.56%) MS Visio
Business Applications
1 4 (2.26%) Unica
2 2 (1.13%) FastStats
Cloud Services
1 23 (12.99%) SaaS
2 8 (4.52%) Cloud Computing
3 5 (2.82%) IaaS
4 4 (2.26%) PaaS
5 3 (1.69%) Amazon AWS
6 1 (0.56%) Google Analytics
6 1 (0.56%) Office 365
6 1 (0.56%) Trello
Communications & Networking
1 13 (7.34%) SS7
2 10 (5.65%) GSM
2 10 (5.65%) Internet
2 10 (5.65%) UMTS
2 10 (5.65%) Value-Added Service
3 3 (1.69%) 3GPP
3 3 (1.69%) ATM
3 3 (1.69%) Broadband
3 3 (1.69%) DHCP
3 3 (1.69%) DNS
3 3 (1.69%) LTE
3 3 (1.69%) Radio Access Network
3 3 (1.69%) RANAP
3 3 (1.69%) RTP
3 3 (1.69%) SIGTRAN
3 3 (1.69%) SMS
3 3 (1.69%) SSH
3 3 (1.69%) UTRAN
3 3 (1.69%) VoIP
4 2 (1.13%) MPLS
Database & Business Intelligence
1 9 (5.08%) Big Data
2 5 (2.82%) SQL Server
3 2 (1.13%) Relational Database
3 2 (1.13%) SQL Server 2012
4 1 (0.56%) Amazon Redshift
4 1 (0.56%) Hadoop
Development Applications
1 3 (1.69%) Team Foundation Server
2 2 (1.13%) JIRA
2 2 (1.13%) Visual Studio
3 1 (0.56%) Axure RP
3 1 (0.56%) Balsamiq Mockups
General
1 177 (100.00%) Marketing
2 58 (32.77%) Finance
3 39 (22.03%) Telecoms
4 20 (11.30%) Retail
5 10 (5.65%) Legal
6 9 (5.08%) Banking
7 8 (4.52%) Advertising
8 7 (3.95%) Billing
9 6 (3.39%) Games
10 5 (2.82%) Electronics
10 5 (2.82%) Law
10 5 (2.82%) Publishing
11 4 (2.26%) Manufacturing
12 2 (1.13%) Aerospace
12 2 (1.13%) Back Office
12 2 (1.13%) German Language
13 1 (0.56%) Automotive
13 1 (0.56%) Retail Banking
Job Titles
1 69 (38.98%) Product Manager
2 36 (20.34%) Marketing Manager
3 30 (16.95%) Product Marketing Manager
4 12 (6.78%) Analyst
4 12 (6.78%) Service Manager
5 10 (5.65%) Software Product Manager
5 10 (5.65%) VAS Engineer
6 9 (5.08%) Project Manager
7 8 (4.52%) Head of Marketing
8 6 (3.39%) Marketing Director
8 6 (3.39%) Presales Manager
9 5 (2.82%) Architect
9 5 (2.82%) Customer Communications Manager
9 5 (2.82%) Data Analyst
9 5 (2.82%) Junior
9 5 (2.82%) Junior Product Manager
9 5 (2.82%) Senior Manager
9 5 (2.82%) Senior Product Manager
10 4 (2.26%) Digital Media Manager
10 4 (2.26%) Head of Product Marketing
Libraries, Frameworks & Software Standards
1 7 (3.95%) .NET
1 7 (3.95%) Web Services
2 5 (2.82%) ASP.NET
3 3 (1.69%) ATL
4 2 (1.13%) .NET Framework
4 2 (1.13%) CSS
4 2 (1.13%) EJB
4 2 (1.13%) Entity Framework
4 2 (1.13%) HTML
4 2 (1.13%) jQuery
4 2 (1.13%) JSON
4 2 (1.13%) LINQ
4 2 (1.13%) REST
4 2 (1.13%) Servlets
4 2 (1.13%) SOAP
4 2 (1.13%) XML
Miscellaneous
1 32 (18.08%) Analytical Skills
2 20 (11.30%) User Experience
3 15 (8.47%) Data Centre
4 14 (7.91%) Social Media
5 12 (6.78%) Computer Science
6 10 (5.65%) Enterprise Software
6 10 (5.65%) PMI
7 8 (4.52%) Virtual Team
8 6 (3.39%) Smartphone
9 5 (2.82%) Digital Media
9 5 (2.82%) Smartcard
10 4 (2.26%) Management Information System
10 4 (2.26%) Public Cloud
11 2 (1.13%) Artificial Intelligence
11 2 (1.13%) Fintech
11 2 (1.13%) Mathematics
11 2 (1.13%) N-Tier
11 2 (1.13%) Physics
11 2 (1.13%) PKI
11 2 (1.13%) Visualisation
Operating Systems
1 10 (5.65%) Unix
2 4 (2.26%) Linux
3 1 (0.56%) Windows
Processes & Methodologies
1 60 (33.90%) Product Management
2 38 (21.47%) Agile Software Development
3 33 (18.64%) B2B
4 27 (15.25%) Project Management
5 25 (14.12%) Business Development
6 24 (13.56%) Presales
7 20 (11.30%) E-Commerce
8 18 (10.17%) Analytics
8 18 (10.17%) Scrum
9 16 (9.04%) Competitor Analysis
9 16 (9.04%) CRM
10 14 (7.91%) ITIL
10 14 (7.91%) Service Delivery
11 13 (7.34%) Financial Modelling
11 13 (7.34%) PRINCE2
12 12 (6.78%) Change Management
12 12 (6.78%) Marketing Strategy
12 12 (6.78%) Stakeholder Management
13 11 (6.21%) Programme Management
14 10 (5.65%) CMMI
Programming Languages
1 9 (5.08%) SQL
2 7 (3.95%) C#
3 4 (2.26%) Java
4 3 (1.69%) C++
4 3 (1.69%) VB.NET
5 2 (1.13%) C
5 2 (1.13%) JavaScript
5 2 (1.13%) T-SQL
Qualifications
1 36 (20.34%) Degree
2 10 (5.65%) PMI Certification
3 7 (3.95%) HNC
3 7 (3.95%) HND
4 4 (2.26%) CISSP
4 4 (2.26%) MBA
5 2 (1.13%) A+ Certification
5 2 (1.13%) CISA
5 2 (1.13%) CISM
5 2 (1.13%) SAP Certification
6 1 (0.56%) CCSA
6 1 (0.56%) CCSE
6 1 (0.56%) Security Cleared
6 1 (0.56%) Six Sigma Green Belt
Quality Assurance & Compliance
1 12 (6.78%) QA
2 2 (1.13%) ISO 9001
2 2 (1.13%) ISO/IEC 27001
2 2 (1.13%) ISO/IEC 7816
2 2 (1.13%) ISO22301
2 2 (1.13%) PCI DSS
3 1 (0.56%) Data Quality
3 1 (0.56%) SLA
System Software
1 5 (2.82%) VMware Infrastructure
2 1 (0.56%) Xen
Systems Management
1 12 (6.78%) EMC NetWorker
Vendors
1 10 (5.65%) Alcatel-Lucent
1 10 (5.65%) Microsoft
1 10 (5.65%) Nokia Networks
1 10 (5.65%) TIBCO
2 8 (4.52%) Salesforce.com
3 6 (3.39%) Huawei
3 6 (3.39%) Marketo
4 5 (2.82%) VMware
5 4 (2.26%) Alterian
5 4 (2.26%) IBM
6 3 (1.69%) Tableau
6 3 (1.69%) Twitter
7 2 (1.13%) Cisco
7 2 (1.13%) Dell
7 2 (1.13%) EMC
7 2 (1.13%) Facebook
7 2 (1.13%) HP
7 2 (1.13%) SAP
8 1 (0.56%) Nokia
8 1 (0.56%) SunGard
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