The table below looks at the statistics for Product Marketing skills in IT jobs advertised across the UK. Included is a guide to the salaries offered in IT jobs that have cited Product Marketing over the 3 months to 2 May 2016 with a comparison to the same period over the previous 2 years.

3 months to
2 May 2016
Same period 2015 Same period 2014
Product Marketing
Rank 793 853 837
Rank change year-on-year
+60 -16
Permanent jobs citing Product Marketing 147 134 173
As % of all permanent IT jobs located in the UK 0.14% 0.12% 0.14%
As % of the Processes & Methodologies category 0.16% 0.14% 0.17%
Number of salaries quoted 113 95 119
Median salary £62,500 £55,000 £57,500
Median salary % change year-on-year
+13.63% -4.34%
90% offered a salary of more than £36,000 £38,500 £31,000
10% offered a salary of more than £99,500 £80,000 £90,000
UK excluding London median salary £62,500 £50,000 £56,000
% change year-on-year
+25.00% -10.71%

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised across the UK.

Processes & Methodologies Category
UK
Permanent IT job ads with a match in the
Processes & Methodologies category
90249 96307 103353
As % of all permanent IT jobs located in the UK 87.63% 85.97% 85.30%
Number of salaries quoted 75115 77827 83349
Median salary £50,000 £50,000 £47,500
Median salary % change year-on-year
- +5.26%
90% offered a salary of more than £32,500 £32,000 £30,500
10% offered a salary of more than £75,000 £72,500 £75,000
UK excluding London median salary £45,000 £44,000 £42,500
% change year-on-year
+2.27% +3.52%

Product Marketing
Jobs Demand Trend

The demand trend of job ads citing Product Marketing as a proportion of all IT jobs with a match in the Processes & Methodologies category.

Product Marketing Jobs Demand Trend in the UK

Product Marketing
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Product Marketing within the UK.

Product Marketing Salary Trend in the UK

Product Marketing
Salary Histogram

This chart provides a salary histogram for IT jobs citing Product Marketing over the 3 months to 2 May 2016 within the UK.

Product Marketing Salary Histogram in the UK

Product Marketing
Top 30 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Product Marketing within the UK over the 3 months to 2 May 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +27 146 £62,500 +13.63% 12
London +21 75 £66,250 +3.51% 4
South East +26 29 £62,500 +13.63% 2
East of England +31 18 £67,500 +35.00% 4
Berkshire +9 17 £62,500 +13.63%
City of London +47 13 £50,000 -6.97% 1
Newbury - 13 £62,500 -
East Midlands +14 11 £40,000 +14.28%
Hertfordshire - 10 £51,500 -
Cambridge +7 8 £87,500 +84.21% 2
Cambridgeshire +2 8 £87,500 +84.21% 2
Ealing - 8 £80,000 - 1
Watford - 8 £51,500 -
Northamptonshire - 7 £40,000 -
South West - 7 £35,000 - 1
Gloucestershire - 6 £35,000 -
Hampshire - 5 £21,500 -
Fareham - 5 £21,500 -
Surrey -5 4 - - 1
Godalming - 4 - -
Guildford - 4 - -
West Yorkshire +19 3 £100,000 -
Nottinghamshire +12 3 £85,000 +47.82%
Yorkshire +8 3 £100,000 +100.00%
Cheltenham - 3 £35,000 -
Wakefield - 3 £100,000 -
Croydon - 3 £50,000 -
Reading +3 2 £77,500 +76.13%
West Midlands -15 2 - - 1
Worcestershire - 2 - - 1

Product Marketing
Top 30 Related IT Skills

For the 6 months to 2 May 2016, IT jobs citing Product Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads with a requirement for Product Marketing.

1 313 (100.00%) Marketing
2 123 (39.30%) Product Management
3 87 (27.80%) Degree
4 67 (21.41%) Telecoms
5 66 (21.09%) Business Development
6 62 (19.81%) CRM
7 57 (18.21%) Agile Software Development
7 57 (18.21%) SaaS
8 54 (17.25%) B2B
9 40 (12.78%) Finance
9 40 (12.78%) Project Management
10 39 (12.46%) Presales
11 34 (10.86%) Analytics
12 33 (10.54%) Marketing Strategy
13 31 (9.90%) Analytical Skills
14 30 (9.58%) User Experience
14 30 (9.58%) E-Commerce
15 27 (8.63%) Computer Science
16 25 (7.99%) Logistics
16 25 (7.99%) VoIP
16 25 (7.99%) Validation
17 23 (7.35%) MBA
18 22 (7.03%) Mobile App
19 21 (6.71%) Use Case
19 21 (6.71%) Social Media
20 20 (6.39%) C#
20 20 (6.39%) .NET
21 19 (6.07%) Smartcard
21 19 (6.07%) Blog
21 19 (6.07%) Retail

Product Marketing
Top Related IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 1 (0.32%) Node.js
Applications
1 9 (2.88%) MS Excel
2 8 (2.56%) MS PowerPoint
3 5 (1.60%) MS Office
4 1 (0.32%) Photoshop
Business Applications
1 3 (0.96%) Dynamics CRM
2 2 (0.64%) SAP Oil and Gas
Cloud Services
1 57 (18.21%) SaaS
2 5 (1.60%) Google Analytics
3 4 (1.28%) Adobe Analytics
3 4 (1.28%) Amazon AWS
4 3 (0.96%) Amazon EC2
4 3 (0.96%) Amazon S3
4 3 (0.96%) Heroku
4 3 (0.96%) Microsoft Azure
4 3 (0.96%) Office 365
5 1 (0.32%) IaaS
5 1 (0.32%) MailChimp
Communications & Networking
1 25 (7.99%) VoIP
2 13 (4.15%) IPsec
3 10 (3.19%) Internet
4 9 (2.88%) 4G
4 9 (2.88%) DWDM
4 9 (2.88%) MPLS
4 9 (2.88%) SS7
5 7 (2.24%) Wireless
6 6 (1.92%) VoLTE
7 5 (1.60%) Unified Communications
8 1 (0.32%) Broadband
8 1 (0.32%) GSM
8 1 (0.32%) Network Security
8 1 (0.32%) Skype
8 1 (0.32%) SMS
8 1 (0.32%) UMTS
8 1 (0.32%) Value-Added Service
8 1 (0.32%) Wi-Fi
Database & Business Intelligence
1 10 (3.19%) SQL Server
2 6 (1.92%) Big Data
3 2 (0.64%) MySQL
3 2 (0.64%) Relational Database
4 1 (0.32%) Data Mining
4 1 (0.32%) Data Warehouse
4 1 (0.32%) DB2
4 1 (0.32%) PostgreSQL
4 1 (0.32%) RDBMS
4 1 (0.32%) Sybase ASE
Development Applications
1 1 (0.32%) Dreamweaver
1 1 (0.32%) Subversion
General
1 313 (100.00%) Marketing
2 67 (21.41%) Telecoms
3 40 (12.78%) Finance
4 19 (6.07%) Retail
5 17 (5.43%) German Language
6 14 (4.47%) Electronics
6 14 (4.47%) Front Office
7 12 (3.83%) Publishing
8 10 (3.19%) Banking
8 10 (3.19%) French Language
9 8 (2.56%) Advertising
10 7 (2.24%) Dutch Language
11 3 (0.96%) Brand Awareness
11 3 (0.96%) Legal
12 2 (0.64%) Games
12 2 (0.64%) Manufacturing
13 1 (0.32%) International Banking
13 1 (0.32%) Investment Banking
13 1 (0.32%) Multimedia
Job Titles
1 115 (36.74%) Product Manager
2 51 (16.29%) Marketing Manager
3 48 (15.34%) Sales Manager
4 41 (13.10%) Software Product Manager
5 31 (9.90%) Regional Sales Manager
6 29 (9.27%) Product Marketing Manager
7 25 (7.99%) Mobile Product Manager
8 17 (5.43%) Product Owner
8 17 (5.43%) Security Manager
8 17 (5.43%) Security Product Manager
9 15 (4.79%) Architect
9 15 (4.79%) Cybersecurity Manager
9 15 (4.79%) Software Architect
10 14 (4.47%) Analyst
11 13 (4.15%) Senior Manager
11 13 (4.15%) Technical Manager
11 13 (4.15%) Technical Product Manager
12 12 (3.83%) Head of Marketing
13 11 (3.51%) Telecoms Manager
14 10 (3.19%) Content Manager
Libraries, Frameworks & Software Standards
1 20 (6.39%) .NET
2 16 (5.11%) Web Services
3 15 (4.79%) EJB
3 15 (4.79%) Servlets
4 7 (2.24%) HTML
5 6 (1.92%) jQuery
6 5 (1.60%) .NET Framework
6 5 (1.60%) ASP.NET
6 5 (1.60%) ASP.NET MVC
6 5 (1.60%) Entity Framework
7 3 (0.96%) Regular Expression
8 2 (0.64%) CSS
9 1 (0.32%) AngularJS
9 1 (0.32%) Google Maps API
9 1 (0.32%) LAMP
9 1 (0.32%) Laravel
9 1 (0.32%) Middleware
Miscellaneous
1 31 (9.90%) Analytical Skills
2 30 (9.58%) User Experience
3 27 (8.63%) Computer Science
4 22 (7.03%) Mobile App
5 21 (6.71%) Social Media
6 19 (6.07%) Blog
6 19 (6.07%) Smartcard
7 17 (5.43%) Enterprise Software
8 15 (4.79%) Biometrics
9 9 (2.88%) FMCG
10 5 (1.60%) Data Centre
10 5 (1.60%) Management Information System
10 5 (1.60%) N-Tier
11 4 (1.28%) Public Cloud
12 3 (0.96%) Hybrid Cloud
12 3 (0.96%) Private Cloud
13 2 (0.64%) Algorithms
13 2 (0.64%) Mathematics
13 2 (0.64%) Minimum Viable Product
14 1 (0.32%) Fintech
Operating Systems
1 2 (0.64%) Linux
2 1 (0.32%) Android
2 1 (0.32%) Apple iOS
2 1 (0.32%) Ubuntu
2 1 (0.32%) Unix
Processes & Methodologies
1 123 (39.30%) Product Management
2 66 (21.09%) Business Development
3 62 (19.81%) CRM
4 57 (18.21%) Agile Software Development
5 54 (17.25%) B2B
6 40 (12.78%) Project Management
7 39 (12.46%) Presales
8 34 (10.86%) Analytics
9 33 (10.54%) Marketing Strategy
10 30 (9.58%) E-Commerce
11 25 (7.99%) Logistics
11 25 (7.99%) Validation
12 21 (6.71%) Use Case
13 16 (5.11%) Cybersecurity
14 15 (4.79%) Programme Management
14 15 (4.79%) Software Architecture
15 14 (4.47%) Market Research
15 14 (4.47%) User Stories
16 13 (4.15%) Email Marketing
17 12 (3.83%) Campaign Management
Programming Languages
1 20 (6.39%) C#
2 17 (5.43%) C++
3 15 (4.79%) Java
4 10 (3.19%) JavaScript
4 10 (3.19%) SQL
5 3 (0.96%) C
6 2 (0.64%) PHP
6 2 (0.64%) Python
7 1 (0.32%) MATLAB
7 1 (0.32%) PL/SQL
7 1 (0.32%) T-SQL
Qualifications
1 87 (27.80%) Degree
2 23 (7.35%) MBA
3 17 (5.43%) CISA
3 17 (5.43%) CISSP
4 16 (5.11%) CompTIA Security+
4 16 (5.11%) Security+ Certification
5 2 (0.64%) PMI Certification
6 1 (0.32%) CISM
6 1 (0.32%) GIAC
6 1 (0.32%) HNC
6 1 (0.32%) HND
6 1 (0.32%) ISEB
6 1 (0.32%) ISTQB
6 1 (0.32%) PMP
Quality Assurance & Compliance
1 16 (5.11%) ISO/IEC 27001
2 15 (4.79%) ISO/IEC 7816
3 8 (2.56%) QA
4 3 (0.96%) Data Quality
5 1 (0.32%) ISO 8583
System Software
1 3 (0.96%) vCloud
1 3 (0.96%) VMware Infrastructure
2 1 (0.32%) Firmware
Systems Management
1 1 (0.32%) EMC NetWorker
Vendors
1 9 (2.88%) Microsoft
2 6 (1.92%) Google
3 5 (1.60%) IBM
3 5 (1.60%) Omniture
3 5 (1.60%) VMware
4 4 (1.28%) Cognizant
5 3 (0.96%) Adobe
5 3 (0.96%) ServiceNow
6 2 (0.64%) Oracle
6 2 (0.64%) SAP
6 2 (0.64%) Sophos
6 2 (0.64%) Tableau
7 1 (0.32%) Alcatel-Lucent
7 1 (0.32%) Apple
7 1 (0.32%) Nokia
7 1 (0.32%) Sony
7 1 (0.32%) Sybase
7 1 (0.32%) TIBCO
7 1 (0.32%) Trustwave
7 1 (0.32%) Twitter
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