The table below looks at the statistics for Product Marketing skills in IT jobs advertised across the UK. Included is a guide to the average salaries offered in IT jobs that have cited Product Marketing over the 3 months to 11 February 2016 with a comparison to the same period in the previous 2 years.

Location
3 months to
11 Feb 2016
Same period 2015 Same period 2014
Product Marketing
Rank 771 790 782
Rank change year-on-year
+19 -8
Permanent jobs citing Product Marketing 164 147 155
As % of all permanent IT jobs located in the UK 0.16% 0.14% 0.15%
As % of the Processes & Methodologies category 0.19% 0.16% 0.17%
Number of salaries quoted 102 101 104
Average salary £80,000 £52,500 £40,000
Average salary % change year-on-year
+52.38% +31.25%
90% offered a salary of more than £50,150 £37,500 £30,000
10% offered a salary of more than £150,000 £90,000 £61,750
UK excluding London average salary £62,500 £48,750 £33,500
% change year-on-year
+28.20% +45.52%

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised across the UK.

Processes & Methodologies Category
UK
Permanent IT job ads with a match in the
Processes & Methodologies category
87935 90766 89428
As % of all permanent IT jobs located in the UK 86.82% 85.27% 84.97%
Number of salaries quoted 72987 74501 71137
Average salary £50,000 £47,500 £47,500
Average salary % change year-on-year
+5.26% -
90% offered a salary of more than £32,500 £31,500 £31,000
10% offered a salary of more than £75,000 £75,000 £72,500
UK excluding London average salary £45,000 £42,500 £42,500
% change year-on-year
+5.88% -

Product Marketing
Jobs Demand Trend

This chart provides the 3-month moving total of permanent IT jobs citing Product Marketing within the UK as a proportion of the total demand within the Processes & Methodologies category.

Product Marketing Jobs Demand Trend in the UK

Product Marketing
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Product Marketing within the UK.

Product Marketing Salary Trend in the UK

Product Marketing
Salary Histogram

This chart provides a salary histogram for IT jobs citing Product Marketing over the 3 months to 11 February 2016 within the UK.

Product Marketing Salary Histogram in the UK

Product Marketing
Top 30 Job Locations

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Product Marketing within the UK over the 3 months to 11 February 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +51 163 £80,000 +45.45% 27
London +23 83 £82,500 +50.00% 12
South East +17 40 £62,500 +8.69% 4
Berkshire -13 26 £62,500 +47.05% 1
Ealing - 26 £80,000 -
East of England +14 18 £51,500 +3.00% 5
Newbury - 16 £62,500 - 1
City of London +47 9 £50,000 -13.04% 2
Leeds +8 8 - - 1
Yorkshire +8 8 - - 5
West Yorkshire 0 8 - - 3
Hertfordshire - 8 £51,500 - 1
East Sussex - 7 - -
Brighton - 7 - -
Watford - 7 £51,500 -
Slough - 7 £55,000 -
Surrey +12 5 - -
Cambridgeshire +11 5 £82,500 +73.68% 4
East Midlands +8 5 - - 1
Cambridge +2 5 £82,500 +73.68% 4
Nottinghamshire - 5 - -
Haverhill - 5 - -
Woking - 5 - -
Suffolk - 5 - -
Nottingham - 3 - -
Hillingdon +3 2 - -
Oxfordshire -6 2 - -
South West -11 2 £49,250 +9.44%
Reading -15 2 - -
Abingdon - 2 - -

Product Marketing
Top 30 Related IT Skills

For the 6 months to 11 February 2016, IT jobs within the UK citing Product Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Product Marketing.

1 299 (100.00%) Marketing
2 117 (39.13%) Product Management
3 86 (28.76%) Degree
4 61 (20.40%) Business Development
4 61 (20.40%) SaaS
5 59 (19.73%) CRM
6 57 (19.06%) Agile Software Development
7 53 (17.73%) Finance
8 49 (16.39%) Presales
9 48 (16.05%) Telecoms
10 41 (13.71%) Project Management
10 41 (13.71%) B2B
10 41 (13.71%) Analytical Skills
11 37 (12.37%) User Experience
12 34 (11.37%) Analytics
13 32 (10.70%) Validation
14 30 (10.03%) Retail
14 30 (10.03%) Use Case
15 29 (9.70%) Computer Science
16 28 (9.36%) E-Commerce
17 24 (8.03%) Marketing Strategy
18 21 (7.02%) ISO/IEC 27001
18 21 (7.02%) MBA
18 21 (7.02%) Security+ Certification
18 21 (7.02%) CISA
18 21 (7.02%) CISSP
18 21 (7.02%) SQL
18 21 (7.02%) Cybersecurity
18 21 (7.02%) CompTIA Security+
19 19 (6.35%) Data Modelling

Product Marketing
Top Related IT Skills by Category

For the 6 months to 11 February 2016, IT jobs within the UK citing Product Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Product Marketing. Up to 20 skills are shown per category.

Application Platforms
1 4 (1.34%) SAS
2 3 (1.00%) CMS
3 2 (0.67%) BizTalk Server
3 2 (0.67%) IIS
3 2 (0.67%) SharePoint
4 1 (0.33%) IBM Domino
4 1 (0.33%) Node.js
Applications
1 10 (3.34%) MS PowerPoint
2 8 (2.68%) MS Excel
3 6 (2.01%) MS Office
4 1 (0.33%) Photoshop
Business Applications
1 2 (0.67%) Eloqua
2 1 (0.33%) SAP Oil and Gas
2 1 (0.33%) WebTrends
Cloud Services
1 61 (20.40%) SaaS
2 10 (3.34%) Google Analytics
3 7 (2.34%) Adobe Analytics
4 4 (1.34%) Google Tag Manager
5 1 (0.33%) IaaS
Communications & Networking
1 17 (5.69%) IPsec
2 13 (4.35%) VoIP
3 12 (4.01%) Internet
4 6 (2.01%) DWDM
4 6 (2.01%) MPLS
5 5 (1.67%) 4G
5 5 (1.67%) VoLTE
6 4 (1.34%) Wireless
7 3 (1.00%) SS7
7 3 (1.00%) Unified Communications
8 2 (0.67%) SAN
9 1 (0.33%) Broadband
9 1 (0.33%) GSM
9 1 (0.33%) Network Security
9 1 (0.33%) SMS
9 1 (0.33%) UMTS
9 1 (0.33%) Value-Added Service
9 1 (0.33%) Wi-Fi
Database & Business Intelligence
1 14 (4.68%) Big Data
2 8 (2.68%) Data Warehouse
3 6 (2.01%) SQL Server
4 3 (1.00%) Base SAS
4 3 (1.00%) BusinessObjects
4 3 (1.00%) Oracle BI EE
4 3 (1.00%) QlikView
4 3 (1.00%) SAS EBI
5 2 (0.67%) Hadoop
5 2 (0.67%) Oracle Database
6 1 (0.33%) Data Mining
6 1 (0.33%) MySQL
Development Applications
1 1 (0.33%) Dreamweaver
General
1 299 (100.00%) Marketing
2 53 (17.73%) Finance
3 48 (16.05%) Telecoms
4 30 (10.03%) Retail
5 18 (6.02%) Front Office
6 15 (5.02%) Banking
7 7 (2.34%) Dutch Language
7 7 (2.34%) German Language
8 6 (2.01%) Electronics
9 5 (1.67%) Brand Awareness
10 4 (1.34%) Games
11 3 (1.00%) Advertising
11 3 (1.00%) Manufacturing
11 3 (1.00%) Publishing
12 2 (0.67%) Automotive
12 2 (0.67%) Legal
13 1 (0.33%) Financial Institution
13 1 (0.33%) Interactive Media
13 1 (0.33%) International Banking
13 1 (0.33%) Multimedia
Job Titles
1 121 (40.47%) Product Manager
2 45 (15.05%) Sales Manager
3 41 (13.71%) Marketing Manager
4 39 (13.04%) Software Product Manager
5 35 (11.71%) Regional Sales Manager
6 27 (9.03%) Product Marketing Manager
7 26 (8.70%) Analyst
8 23 (7.69%) Security Manager
8 23 (7.69%) Security Product Manager
9 20 (6.69%) Cybersecurity Manager
9 20 (6.69%) Product Owner
10 17 (5.69%) Architect
11 15 (5.02%) Senior Manager
11 15 (5.02%) Software Architect
12 14 (4.68%) Senior Product Manager
13 13 (4.35%) Mobile Product Manager
14 11 (3.68%) Senior Product Owner
15 8 (2.68%) Development Analyst
15 8 (2.68%) Software Development Analyst
15 8 (2.68%) Systems Development Analyst
Libraries, Frameworks & Software Standards
1 18 (6.02%) .NET
1 18 (6.02%) Web Services
2 15 (5.02%) EJB
2 15 (5.02%) Servlets
3 13 (4.35%) HTML
4 6 (2.01%) CSS
4 6 (2.01%) Regular Expression
5 5 (1.67%) JSON
6 3 (1.00%) jQuery
6 3 (1.00%) REST
6 3 (1.00%) SOAP
6 3 (1.00%) WSDL
6 3 (1.00%) XML
6 3 (1.00%) XSLT
7 2 (0.67%) HTML5
8 1 (0.33%) AngularJS
8 1 (0.33%) ASP.NET
8 1 (0.33%) ASP.NET MVC
8 1 (0.33%) Entity Framework
8 1 (0.33%) LAMP
Miscellaneous
1 41 (13.71%) Analytical Skills
2 37 (12.37%) User Experience
3 29 (9.70%) Computer Science
4 15 (5.02%) Biometrics
4 15 (5.02%) Enterprise Software
4 15 (5.02%) Smartcard
5 14 (4.68%) Mobile App
6 8 (2.68%) FMCG
6 8 (2.68%) Management Information System
6 8 (2.68%) Social Media
7 7 (2.34%) Blog
8 6 (2.01%) Mathematics
9 5 (1.67%) Copywriting
9 5 (1.67%) Data Centre
10 4 (1.34%) Algorithms
10 4 (1.34%) Credit Risk
10 4 (1.34%) Statistics
11 3 (1.00%) Internet of Things
11 3 (1.00%) Visualisation
12 2 (0.67%) Life Science
Operating Systems
1 5 (1.67%) Windows
2 4 (1.34%) Linux
2 4 (1.34%) Unix
3 2 (0.67%) Android
3 2 (0.67%) Apple iOS
3 2 (0.67%) Windows Server
3 2 (0.67%) Windows XP
4 1 (0.33%) Ubuntu
Processes & Methodologies
1 117 (39.13%) Product Management
2 61 (20.40%) Business Development
3 59 (19.73%) CRM
4 57 (19.06%) Agile Software Development
5 49 (16.39%) Presales
6 41 (13.71%) B2B
6 41 (13.71%) Project Management
7 34 (11.37%) Analytics
8 32 (10.70%) Validation
9 30 (10.03%) Use Case
10 28 (9.36%) E-Commerce
11 24 (8.03%) Marketing Strategy
12 21 (7.02%) Cybersecurity
13 19 (6.35%) Data Modelling
14 15 (5.02%) Business Analysis
14 15 (5.02%) Logistics
14 15 (5.02%) Software Architecture
14 15 (5.02%) User Stories
15 13 (4.35%) Business Intelligence
15 13 (4.35%) Market Research
Programming Languages
1 21 (7.02%) SQL
2 18 (6.02%) Java
3 16 (5.35%) C#
3 16 (5.35%) C++
4 13 (4.35%) JavaScript
5 6 (2.01%) PHP
6 5 (1.67%) Python
7 3 (1.00%) Perl
7 3 (1.00%) PL/SQL
7 3 (1.00%) R
7 3 (1.00%) Shell Script
8 2 (0.67%) C
9 1 (0.33%) MATLAB
9 1 (0.33%) VBA
Qualifications
1 86 (28.76%) Degree
2 21 (7.02%) CISA
2 21 (7.02%) CISSP
2 21 (7.02%) CompTIA Security+
2 21 (7.02%) MBA
2 21 (7.02%) Security+ Certification
3 4 (1.34%) HND
4 3 (1.00%) Chartered Engineer
5 2 (0.67%) Oracle Certification
5 2 (0.67%) SC Cleared
5 2 (0.67%) Security Cleared
6 1 (0.33%) HNC
6 1 (0.33%) PMI Certification
Quality Assurance & Compliance
1 21 (7.02%) ISO/IEC 27001
2 15 (5.02%) ISO/IEC 7816
3 3 (1.00%) Data Quality
3 3 (1.00%) QA
4 2 (0.67%) DICOM
4 2 (0.67%) HL7
System Software
1 2 (0.67%) Active Directory
1 2 (0.67%) Firmware
1 2 (0.67%) VMware ESX
1 2 (0.67%) VMware Infrastructure
1 2 (0.67%) VMware Workstation
1 2 (0.67%) vSphere
Systems Management
1 1 (0.33%) EMC NetWorker
Vendors
1 10 (3.34%) Google
2 8 (2.68%) Omniture
3 7 (2.34%) Microsoft
3 7 (2.34%) Oracle
3 7 (2.34%) Salesforce.com
4 6 (2.01%) VMware
5 5 (1.67%) Adobe
6 4 (1.34%) SAP
6 4 (1.34%) Twitter
7 3 (1.00%) Cisco
7 3 (1.00%) Cognizant
7 3 (1.00%) Cognos
7 3 (1.00%) Facebook
7 3 (1.00%) IBM
7 3 (1.00%) Informatica
7 3 (1.00%) Tableau
7 3 (1.00%) Teradata
8 2 (0.67%) Dell
8 2 (0.67%) HP
8 2 (0.67%) Sophos
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