The first table below looks at the demand for the Marketing Data Analyst role in IT jobs advertised across the UK. Included is a guide to the average salaries offered in IT jobs that have cited Marketing Data Analyst in their job title over the 3 months to 16 April 2014 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all Job Titles currently tracked.

Location
3 months to
16 Apr 2014
Same period 2013 Same period 2012
Marketing Data Analyst
Rank 923 885 898
Rank change year-on-year
-38 +13
Permanent jobs requiring a Marketing Data Analyst 12 3 7
As % of all permanent IT jobs located in the UK 0.010% 0.003% 0.006%
As % of the Job Titles category 0.010% 0.003% 0.006%
Number of salaries quoted 5 3 7
Average salary £32,888 £37,500 £37,500
Average salary % change year-on-year
-12.29% -
90% offered a salary of more than £30,555 £34,700 £28,100
10% offered a salary of more than £37,155 £37,900 £45,000
UK excluding London average salary £32,888 £37,500 £28,000
% change year-on-year
-12.29% +33.92%
Job Titles Category
UK
Permanent IT job ads with a match in the
Job Titles category
115980 107065 119193
As % of all permanent IT jobs located in the UK 94.49% 94.69% 94.79%
Number of salaries quoted 94004 89146 102136
Average salary £45,000 £42,500 £42,500
Average salary % change year-on-year
+5.88% -
90% offered a salary of more than £27,000 £26,500 £27,000
10% offered a salary of more than £70,000 £70,000 £67,500
UK excluding London average salary £40,000 £38,500 £38,000
% change year-on-year
+3.89% +1.31%

Marketing Data Analyst
Jobs Demand Trend

This chart provides the 3-month moving total of permanent IT jobs citing Marketing Data Analyst in the job title within the UK as a proportion of the total demand within the Job Titles category.

Marketing Data Analyst Jobs Demand Trend in the UK

Marketing Data Analyst
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing Data Analyst within the UK.

Marketing Data Analyst Salary Trend in the UK

Marketing Data Analyst
Salary Histogram

This chart provides a salary histogram for IT jobs citing Marketing Data Analyst over the 3 months to 16 April 2014 within the UK.

Marketing Data Analyst Salary Histogram in the UK

Marketing Data Analyst
Top 11 Job Locations

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Marketing Data Analyst within the UK over the 3 months to 16 April 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click each for more statistics)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Find
Job
Vacancies
England -30 12 £32,888 -12.29% 5
City of London -2 7 - - 1
London -45 7 - - 2
Westminster - 7 - -
Buckinghamshire -3 4 £32,888 -12.29%
South East -6 4 £32,888 -12.29% 1
Milton Keynes - 3 £32,888 -
Rugby - 1 £29,000 -
Marlow - 1 £40,000 -
West Midlands - 1 £29,000 -
Warwickshire - 1 £29,000 -

Marketing Data Analyst
Top 30 Related IT Skills

For the 6 months to 16 April 2014, IT jobs within the UK that cited Marketing Data Analyst in their job title mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled with Marketing Data Analyst in their job title.

1 18 (100.00%) Marketing
2 9 (50.00%) E-Commerce
3 8 (44.44%) Retail
4 7 (38.89%) Web Analytics
4 7 (38.89%) Google
4 7 (38.89%) Coremetrics
4 7 (38.89%) SAS
4 7 (38.89%) Google Analytics
4 7 (38.89%) Online Marketing
4 7 (38.89%) Hitwise
4 7 (38.89%) Analytics
5 5 (27.78%) Data Analysis
6 4 (22.22%) Digital Marketing
6 4 (22.22%) Relational Database
6 4 (22.22%) SQL
6 4 (22.22%) CRM
7 3 (16.67%) OLAP
7 3 (16.67%) CHAID
7 3 (16.67%) Propensity Modelling
7 3 (16.67%) Continuous Improvement
7 3 (16.67%) Database Marketing
8 2 (11.11%) QlikView
8 2 (11.11%) Tableau
8 2 (11.11%) FastStats
8 2 (11.11%) Mobile App
8 2 (11.11%) Campaign Analysis
8 2 (11.11%) FTP
8 2 (11.11%) Business Intelligence
8 2 (11.11%) Web Services
8 2 (11.11%) SPSS

Marketing Data Analyst
Top Related IT Skills by Category

For the 6 months to 16 April 2014, IT jobs within the UK that cited Marketing Data Analyst in their job title mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled with Marketing Data Analyst in their job title. Up to 20 skills are shown per category.

Application Platforms
1 7 (38.89%) SAS
Applications
1 2 (11.11%) FastStats
1 2 (11.11%) SPSS
2 1 (5.56%) MS Excel
2 1 (5.56%) MS Office
Business Applications
1 7 (38.89%) Google Analytics
Communications & Networking
1 2 (11.11%) FTP
Database & Business Intelligence
1 4 (22.22%) Relational Database
2 3 (16.67%) OLAP
3 2 (11.11%) QlikView
3 2 (11.11%) SQL Server Reporting Services
4 1 (5.56%) SQL Server Integration Services
4 1 (5.56%) Data Warehouse
4 1 (5.56%) DTS
General
1 18 (100.00%) Marketing
2 8 (44.44%) Retail
3 2 (11.11%) Finance
4 1 (5.56%) Back Office
Libraries, Frameworks & Software Standards
1 2 (11.11%) Web Services
Miscellaneous
1 2 (11.11%) Mobile App
1 2 (11.11%) Statistics
2 1 (5.56%) Data Extraction
2 1 (5.56%) Mathematics
2 1 (5.56%) Computer Science
Processes & Methodologies
1 9 (50.00%) E-Commerce
2 7 (38.89%) Web Analytics
2 7 (38.89%) Online Marketing
2 7 (38.89%) Analytics
3 5 (27.78%) Data Analysis
4 4 (22.22%) Digital Marketing
4 4 (22.22%) CRM
5 3 (16.67%) CHAID
5 3 (16.67%) Propensity Modelling
5 3 (16.67%) Continuous Improvement
5 3 (16.67%) Database Marketing
6 2 (11.11%) Campaign Analysis
6 2 (11.11%) Business Intelligence
6 2 (11.11%) Pay per click
7 1 (5.56%) Business Continuity
7 1 (5.56%) Validation
7 1 (5.56%) B2B
7 1 (5.56%) Risk Management
7 1 (5.56%) Customer Analysis
Programming Languages
1 4 (22.22%) SQL
2 1 (5.56%) T-SQL
2 1 (5.56%) VB
Qualifications
1 1 (5.56%) Degree
Vendors
1 7 (38.89%) Google
1 7 (38.89%) Coremetrics
1 7 (38.89%) Hitwise
2 2 (11.11%) Tableau
3 1 (5.56%) Microsoft
3 1 (5.56%) Salesforce.com
3 1 (5.56%) Eloqua
London
Randstad Technologies
Posted: 5 hours ago
Warrington
Mint Recruitment Solutions
Salary: £27500 - £30000 per annum + Excellent benefits
Posted: Yesterday
East Sussex
ARC IT Recruitment Ltd
Salary: £30000 - £50000 Per Annum plus bonus and benefits
Posted: 2 days ago