The table below looks at the statistics for the Marketing Data Analyst role in IT jobs advertised across the UK. Included is a guide to the average salaries offered in IT jobs that have cited Marketing Data Analyst in their job title over the 3 months to 29 April 2016 with a comparison to the same period in the previous 2 years.

3 months to
29 Apr 2016
Same period 2015 Same period 2014
Marketing Data Analyst
Rank 948 957 976
Rank change year-on-year
+9 +19
Permanent jobs requiring a Marketing Data Analyst 8 22 18
As % of all permanent IT jobs located in the UK 0.008% 0.020% 0.015%
As % of the Job Titles category 0.008% 0.021% 0.016%
Number of salaries quoted 5 21 10
Average salary £35,000 £40,000 £32,888
Average salary % change year-on-year
-12.50% +21.62%
90% offered a salary of more than £27,750 £31,500 £27,000
10% offered a salary of more than £37,500 £45,000 £46,000
UK excluding London average salary £31,750 £45,000 £30,944
% change year-on-year
-29.44% +45.42%

The following table is for comparison with the above and provides statistics for the entire Job Titles category in permanent jobs advertised across the UK. Most job vacancies include a discernible job title. As such the figures in the first row provide an indication of the total number of permanent jobs in the overall sample.

Job Titles Category
UK
Permanent IT job ads with a match in the
Job Titles category
99472 107123 115267
As % of all permanent IT jobs located in the UK 96.25% 96.48% 96.40%
Number of salaries quoted 83547 87392 93423
Average salary £45,000 £45,000 £45,000
90% offered a salary of more than £27,500 £26,500 £27,000
10% offered a salary of more than £70,000 £67,500 £70,000
UK excluding London average salary £41,500 £40,000 £40,000
% change year-on-year
+3.75% -

Marketing Data Analyst
Jobs Demand Trend

This chart provides the 3-month moving total of permanent IT jobs citing Marketing Data Analyst in the job title within the UK as a proportion of the total demand within the Job Titles category.

Marketing Data Analyst Jobs Demand Trend in the UK

Marketing Data Analyst
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing Data Analyst within the UK.

Marketing Data Analyst Salary Trend in the UK

Marketing Data Analyst
Top 15 Job Locations

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Marketing Data Analyst within the UK over the 3 months to 29 April 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -9 8 £35,000 -12.50% 2
London -4 4 £37,500 +13.63%
City of London +41 1 £37,500 +17.18%
East of England +4 1 £27,250 -39.44%
Norfolk - 1 £27,250 -
Chester - 1 £28,500 -
Cirencester - 1 £35,000 -
Norwich - 1 £27,250 -
York - 1 £37,500 -
North Yorkshire - 1 £37,500 -
Cheshire - 1 £28,500 -
Gloucestershire - 1 £35,000 -
Yorkshire - 1 £37,500 -
North West - 1 £28,500 -
South West - 1 £35,000 -

Marketing Data Analyst
Top 30 Related IT Skills

For the 6 months to 29 April 2016, IT jobs within the UK that cited Marketing Data Analyst in their job title mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled with Marketing Data Analyst in their job title.

1 16 (100.00%) Marketing
2 14 (87.50%) SQL
3 9 (56.25%) Analytical Skills
4 8 (50.00%) SAS
5 7 (43.75%) Teradata
5 7 (43.75%) Analytics
5 7 (43.75%) Customer Segmentation
5 7 (43.75%) Performance Analysis
6 6 (37.50%) Campaign Management
6 6 (37.50%) Database Marketing
7 5 (31.25%) Campaign Analysis
7 5 (31.25%) CRM
8 4 (25.00%) Google
8 4 (25.00%) Big Data
8 4 (25.00%) Google Analytics
9 3 (18.75%) Direct Marketing
9 3 (18.75%) Cluster Analysis
9 3 (18.75%) Big Data Analytics
9 3 (18.75%) Data Analytics
9 3 (18.75%) Relational Database
9 3 (18.75%) Predictive Modelling
9 3 (18.75%) Statistical Analysis
9 3 (18.75%) Advertising
9 3 (18.75%) SPSS
9 3 (18.75%) CHAID
10 2 (12.50%) VBA
10 2 (12.50%) Statistics
10 2 (12.50%) FastStats
10 2 (12.50%) Degree
10 2 (12.50%) Computer Science

Marketing Data Analyst
Top Related IT Skills by Category

For the 6 months to 29 April 2016, IT jobs within the UK that cited Marketing Data Analyst in their job title mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled with Marketing Data Analyst in their job title. Up to 20 skills are shown per category.

Application Platforms
1 8 (50.00%) SAS
Applications
1 3 (18.75%) SPSS
Business Applications
1 2 (12.50%) FastStats
Cloud Services
1 4 (25.00%) Google Analytics
Database & Business Intelligence
1 4 (25.00%) Big Data
2 3 (18.75%) Relational Database
3 1 (6.25%) Data Warehouse
3 1 (6.25%) Hadoop
3 1 (6.25%) RDBMS
3 1 (6.25%) SQL Server
General
1 16 (100.00%) Marketing
2 3 (18.75%) Advertising
3 1 (6.25%) Finance
3 1 (6.25%) Retail
Libraries, Frameworks & Software Standards
1 1 (6.25%) .NET
1 1 (6.25%) HTML
Miscellaneous
1 9 (56.25%) Analytical Skills
2 2 (12.50%) Computer Science
2 2 (12.50%) Statistics
3 1 (6.25%) Algorithms
3 1 (6.25%) Driving Licence
3 1 (6.25%) Management Information System
3 1 (6.25%) Mathematics
3 1 (6.25%) Physics
Processes & Methodologies
1 7 (43.75%) Analytics
1 7 (43.75%) Customer Segmentation
1 7 (43.75%) Performance Analysis
2 6 (37.50%) Campaign Management
2 6 (37.50%) Database Marketing
3 5 (31.25%) Campaign Analysis
3 5 (31.25%) CRM
4 3 (18.75%) Big Data Analytics
4 3 (18.75%) CHAID
4 3 (18.75%) Cluster Analysis
4 3 (18.75%) Data Analytics
4 3 (18.75%) Direct Marketing
4 3 (18.75%) Predictive Modelling
4 3 (18.75%) Statistical Analysis
5 1 (6.25%) Business Analysis
5 1 (6.25%) Data Acquisition
5 1 (6.25%) Linear Regression
5 1 (6.25%) Marketing Automation
5 1 (6.25%) Project Planning
5 1 (6.25%) Resource Management
Programming Languages
1 14 (87.50%) SQL
2 2 (12.50%) VBA
3 1 (6.25%) Python
3 1 (6.25%) R
Qualifications
1 2 (12.50%) Degree
Quality Assurance & Compliance
1 1 (6.25%) Data Quality
1 1 (6.25%) QA
1 1 (6.25%) SLA
Vendors
1 7 (43.75%) Teradata
2 4 (25.00%) Google
3 1 (6.25%) Salesforce.com