The table below looks at the statistics for the Marketing Data Analyst role in IT jobs advertised across the UK. Included is a guide to the average salaries offered in IT jobs that have cited Marketing Data Analyst in their job title over the 3 months to 17 December 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
17 Dec 2014
Same period 2013 Same period 2012
Marketing Data Analyst
Rank 888 896 909
Rank change year-on-year
+8 +13
Permanent jobs requiring a Marketing Data Analyst 16 10 2
As % of all permanent IT jobs located in the UK 0.014% 0.009% 0.002%
As % of the Job Titles category 0.015% 0.010% 0.002%
Number of salaries quoted 15 4 2
Average salary £32,000 £33,000 £34,000
Average salary % change year-on-year
-3.03% -2.94%
90% offered a salary of more than £27,500 £32,500 £30,800
10% offered a salary of more than £41,500 £34,550 £37,200
UK excluding London average salary £30,000 £34,250 -
% change year-on-year
-12.40% -

The following table is for comparison with the above and provides statistics for the entire Job Titles category in permanent jobs advertised across the UK. Most job vacancies include a discernible job title. As such the figures in the first row provide an indication of the total number of permanent jobs in the overall sample.

Job Titles Category
UK
Permanent IT job ads with a match in the
Job Titles category
106613 103834 110631
As % of all permanent IT jobs located in the UK 94.68% 94.68% 95.35%
Number of salaries quoted 88722 84404 95272
Average salary £45,000 £45,000 £42,500
Average salary % change year-on-year
- +5.88%
90% offered a salary of more than £26,430 £26,500 £26,500
10% offered a salary of more than £70,000 £65,000 £70,000
UK excluding London average salary £40,000 £40,000 £38,500
% change year-on-year
- +3.89%

Marketing Data Analyst
Jobs Demand Trend

This chart provides the 3-month moving total of permanent IT jobs citing Marketing Data Analyst in the job title within the UK as a proportion of the total demand within the Job Titles category.

Marketing Data Analyst Jobs Demand Trend in the UK

Marketing Data Analyst
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing Data Analyst within the UK.

Marketing Data Analyst Salary Trend in the UK

Marketing Data Analyst
Salary Histogram

This chart provides a salary histogram for IT jobs citing Marketing Data Analyst over the 3 months to 17 December 2014 within the UK.

Marketing Data Analyst Salary Histogram in the UK

Marketing Data Analyst
Top 8 Job Locations

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Marketing Data Analyst within the UK over the 3 months to 17 December 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +10 16 £32,000 -3.03%
London +32 10 £32,000 -1.53%
West Yorkshire -14 5 £30,000 -
Yorkshire -23 5 £30,000 -
City of London - 5 £41,500 -
Bradford -11 2 £27,500 -
Bristol +4 1 £32,500 -5.10%
South West -14 1 £32,500 -5.10%

Marketing Data Analyst
Top 30 Related IT Skills

For the 6 months to 17 December 2014, IT jobs within the UK that cited Marketing Data Analyst in their job title mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled with Marketing Data Analyst in their job title.

1 26 (100.00%) Marketing
2 24 (92.31%) SQL
3 14 (53.85%) Direct Marketing
4 10 (38.46%) Analytics
5 9 (34.62%) SAS
6 8 (30.77%) Data Analysis
6 8 (30.77%) Email Marketing
7 6 (23.08%) CRM
7 6 (23.08%) Data Mining
7 6 (23.08%) SQL Server Integration Services
7 6 (23.08%) Analytical Skills
8 5 (19.23%) T-SQL
8 5 (19.23%) SQL Server
8 5 (19.23%) MS Excel
8 5 (19.23%) E-Commerce
8 5 (19.23%) Microsoft
8 5 (19.23%) Retail
8 5 (19.23%) SQL Server Reporting Services
8 5 (19.23%) SQL Server 2008
8 5 (19.23%) Predictive Modelling
8 5 (19.23%) SQL Server 2012
8 5 (19.23%) Marketing Analytics
8 5 (19.23%) Campaign Management
9 4 (15.38%) Logistic Regression
9 4 (15.38%) Digital Marketing
9 4 (15.38%) Multivariate Testing
9 4 (15.38%) FastStats
9 4 (15.38%) Relational Database
10 3 (11.54%) SPSS
10 3 (11.54%) Advertising

Marketing Data Analyst
Top Related IT Skills by Category

For the 6 months to 17 December 2014, IT jobs within the UK that cited Marketing Data Analyst in their job title mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled with Marketing Data Analyst in their job title. Up to 20 skills are shown per category.

Application Platforms
1 9 (34.62%) SAS
2 1 (3.85%) Oracle Coherence
Applications
1 5 (19.23%) MS Excel
2 4 (15.38%) FastStats
3 3 (11.54%) SPSS
Database & Business Intelligence
1 6 (23.08%) SQL Server Integration Services
1 6 (23.08%) Data Mining
2 5 (19.23%) SQL Server
2 5 (19.23%) SQL Server 2012
2 5 (19.23%) SQL Server Reporting Services
2 5 (19.23%) SQL Server 2008
3 4 (15.38%) Relational Database
General
1 26 (100.00%) Marketing
2 5 (19.23%) Retail
3 3 (11.54%) Banking
3 3 (11.54%) Advertising
4 2 (7.69%) Games
5 1 (3.85%) Finance
Miscellaneous
1 6 (23.08%) Analytical Skills
2 1 (3.85%) Online Games
Processes & Methodologies
1 14 (53.85%) Direct Marketing
2 10 (38.46%) Analytics
3 8 (30.77%) Data Analysis
3 8 (30.77%) Email Marketing
4 6 (23.08%) CRM
5 5 (19.23%) E-Commerce
5 5 (19.23%) Marketing Analytics
5 5 (19.23%) Campaign Management
5 5 (19.23%) Predictive Modelling
6 4 (15.38%) Multivariate Testing
6 4 (15.38%) Logistic Regression
6 4 (15.38%) Digital Marketing
7 3 (11.54%) Stakeholder Management
8 2 (7.69%) Strategic Planning
9 1 (3.85%) Quantitative Analysis
9 1 (3.85%) Marketing Strategy
9 1 (3.85%) Statistical Modelling
9 1 (3.85%) Line Management
9 1 (3.85%) Campaign Analysis
9 1 (3.85%) Data Management
Programming Languages
1 24 (92.31%) SQL
2 5 (19.23%) T-SQL
3 1 (3.85%) R
3 1 (3.85%) VBA
Quality Assurance & Compliance
1 3 (11.54%) QA
Vendors
1 5 (19.23%) Microsoft
2 2 (7.69%) Oracle
3 1 (3.85%) BT