The statistics below represent IT jobs advertised across the UK that had Marketing Data Analyst featuring in the job title. Included is a guide to the salaries offered over the 3 months to 19 January 2017 with a comparison to same period over 2 years.

3 months to
19 Jan 2017
Same period 2016 Same period 2015
Marketing Data Analyst
UK
Rank 836 940 918
Rank change year-on-year
+104 -22
Permanent jobs requiring a Marketing Data Analyst 9 7 25
As % of all permanent IT jobs located in the UK 0.011% 0.007% 0.024%
As % of the Job Titles category 0.011% 0.007% 0.025%
Number of salaries quoted 8 7 24
Median salary £27,500 £28,500 £32,500
Median salary % change year-on-year
-3.50% -12.30%
90% offered a salary of more than £24,700 £26,700 £30,000
10% offered a salary of more than £36,800 £31,100 £49,250
UK excluding London median salary £25,000 £28,500 £30,000
% change year-on-year
-12.28% -5.00%

The following table is for comparison with the above and provides statistics for the entire Job Titles category in permanent jobs advertised across the UK. Most job vacancies include a discernible job title. As such the figures in the first row provide an indication of the total number of permanent jobs in the overall sample.

Job Titles Category
UK
Permanent IT job ads with a match in the
Job Titles category
80971 96613 101461
As % of all permanent IT jobs located in the UK 96.44% 96.46% 96.67%
Number of salaries quoted 67216 81083 84427
Median salary £45,000 £45,000 £45,000
90% offered a salary of more than £27,500 £27,500 £26,500
10% offered a salary of more than £72,500 £69,500 £70,000
UK excluding London median salary £42,000 £42,000 £40,000
% change year-on-year
- +5.00%

Marketing Data Analyst
Jobs Demand Trend

The demand trend of job ads that featured Marketing Data Analyst in the job title.

Marketing Data Analyst Jobs Demand Trend in the UK

Marketing Data Analyst
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing Data Analyst within the UK.

Marketing Data Analyst Salary Trend in the UK

Marketing Data Analyst
Salary Histogram

This chart provides a salary histogram for IT jobs citing Marketing Data Analyst over the 3 months to 19 January 2017 within the UK.

Marketing Data Analyst Salary Histogram in the UK

Marketing Data Analyst
Top 12 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing Data Analyst within the UK over the 3 months to 19 January 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +68 9 £27,500 -3.50% 1
London +55 4 £34,000 +41.66% 1
South East - 3 £25,000 -
Brighton - 3 £25,000 -
East Sussex - 3 £25,000 -
South West +15 1 £36,500 +4.28%
West Midlands - 1 £24,000 -
Wiltshire - 1 £36,500 -
Wolverhampton - 1 £24,000 -
Swindon - 1 £36,500 -
City of London - 1 £37,500 -
Greenwich - 1 - -

Marketing Data Analyst Skill Set
Top 30 Related IT Skills

For the 6 months to 19 January 2017, Marketing Data Analyst job roles required the following IT skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads featuring Marketing Data Analyst in the job title.

1 35 (100.00%) Marketing
2 13 (37.14%) SQL
3 12 (34.29%) Data Modelling
3 12 (34.29%) SAS
3 12 (34.29%) SPSS
3 12 (34.29%) Campaign Analysis
4 11 (31.43%) Analytical Skills
4 11 (31.43%) Digital Marketing
5 10 (28.57%) CRM
5 10 (28.57%) Statistics
6 9 (25.71%) Degree
6 9 (25.71%) MS PowerPoint
6 9 (25.71%) Mathematics
6 9 (25.71%) FastStats
7 8 (22.86%) Database Marketing
8 5 (14.29%) SQL Server
8 5 (14.29%) Validation
8 5 (14.29%) Retail
8 5 (14.29%) Analytics
8 5 (14.29%) Project Planning
8 5 (14.29%) User Acceptance Testing
8 5 (14.29%) Manual Testing
8 5 (14.29%) Business Analysis
8 5 (14.29%) Data Validation
8 5 (14.29%) Driving Licence
9 4 (11.43%) Data Analytics
10 3 (8.57%) Customer Insight
10 3 (8.57%) Customer Segmentation
10 3 (8.57%) Predictive Modelling
10 3 (8.57%) Data Analysis

Marketing Data Analyst Skill Set
Top Related IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 12 (34.29%) SAS
Applications
1 12 (34.29%) SPSS
2 9 (25.71%) MS PowerPoint
Business Applications
1 9 (25.71%) FastStats
2 2 (5.71%) Dynamics CRM
Cloud Services
1 2 (5.71%) Google Analytics
Communications & Networking
1 1 (2.86%) SMS
Database & Business Intelligence
1 5 (14.29%) SQL Server
2 2 (5.71%) Big Data
2 2 (5.71%) Data Mining
3 1 (2.86%) Data Warehouse
3 1 (2.86%) Relational Database
3 1 (2.86%) SQL Server Integration Services
3 1 (2.86%) SQL Server Reporting Services
General
1 35 (100.00%) Marketing
2 5 (14.29%) Retail
3 2 (5.71%) Advertising
4 1 (2.86%) Finance
4 1 (2.86%) Telecoms
Miscellaneous
1 11 (31.43%) Analytical Skills
2 10 (28.57%) Statistics
3 9 (25.71%) Mathematics
4 5 (14.29%) Driving Licence
5 2 (5.71%) Algorithms
6 1 (2.86%) Data Structures
6 1 (2.86%) Visualisation
Processes & Methodologies
1 12 (34.29%) Campaign Analysis
1 12 (34.29%) Data Modelling
2 11 (31.43%) Digital Marketing
3 10 (28.57%) CRM
4 8 (22.86%) Database Marketing
5 5 (14.29%) Analytics
5 5 (14.29%) Business Analysis
5 5 (14.29%) Data Validation
5 5 (14.29%) Manual Testing
5 5 (14.29%) Project Planning
5 5 (14.29%) User Acceptance Testing
5 5 (14.29%) Validation
6 4 (11.43%) Data Analytics
7 3 (8.57%) Customer Insight
7 3 (8.57%) Customer Segmentation
7 3 (8.57%) Data Analysis
7 3 (8.57%) Direct Marketing
7 3 (8.57%) Predictive Modelling
8 2 (5.71%) Big Data Analytics
8 2 (5.71%) Data Cleansing
Programming Languages
1 13 (37.14%) SQL
2 2 (5.71%) VBA
Qualifications
1 9 (25.71%) Degree
Vendors
1 2 (5.71%) Google
2 1 (2.86%) Cognos