The first table below looks at the demand for Marketing Analytics skills in IT jobs advertised across the UK. Included is a guide to the average salaries offered in IT jobs that have cited Marketing Analytics over the 3 months to 25 July 2014 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Processes & Methodologies category.

Location
3 months to
25 Jul 2014
Same period 2013 Same period 2012
Marketing Analytics
Rank 791 830 827
Rank change year-on-year
+39 -3
Permanent jobs citing Marketing Analytics 114 49 72
As % of all permanent IT jobs located in the UK 0.097% 0.045% 0.061%
As % of the Processes & Methodologies category 0.12% 0.057% 0.079%
Number of salaries quoted 94 44 52
Average salary £38,750 £41,250 £42,500
Average salary % change year-on-year
-6.06% -2.94%
90% offered a salary of more than £23,000 £28,650 £30,150
10% offered a salary of more than £72,750 £55,000 £60,000
UK excluding London average salary £35,000 £36,500 £36,250
% change year-on-year
-4.10% +0.68%
Processes & Methodologies Category
UK
Permanent IT job ads with a match in the
Processes & Methodologies category
94231 85648 91265
As % of all permanent IT jobs located in the UK 80.41% 78.72% 77.39%
Number of salaries quoted 75933 70032 77735
Average salary £47,500 £46,250 £46,000
Average salary % change year-on-year
+2.70% +0.54%
90% offered a salary of more than £31,000 £30,000 £30,000
10% offered a salary of more than £72,500 £75,000 £72,500
UK excluding London average salary £42,500 £40,500 £40,000
% change year-on-year
+4.93% +1.25%

Marketing Analytics
Jobs Demand Trend

This chart provides the 3-month moving total of permanent IT jobs citing Marketing Analytics within the UK as a proportion of the total demand within the Processes & Methodologies category.

Marketing Analytics Jobs Demand Trend in the UK

Marketing Analytics
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing Analytics within the UK.

Marketing Analytics Salary Trend in the UK

Marketing Analytics
Salary Histogram

This chart provides a salary histogram for IT jobs citing Marketing Analytics over the 3 months to 25 July 2014 within the UK.

Marketing Analytics Salary Histogram in the UK

Marketing Analytics
Top 26 Job Locations

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Marketing Analytics within the UK over the 3 months to 25 July 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +38 114 £38,750 -6.06% 13
London -12 65 £49,000 +3.15% 8
South East +1 20 £27,500 -35.63% 4
South West -4 9 £32,000 -9.85%
North West +7 8 £35,000 +22.80%
Buckinghamshire 0 8 £28,250 -25.60% 1
Manchester - 8 £35,000 -
Milton Keynes -3 7 £27,500 -35.97% 1
Brighton - 7 £27,500 - 3
East Sussex - 7 £27,500 - 3
Hertfordshire - 7 £35,000 - 1
East of England - 7 £35,000 - 1
Bristol +4 6 £31,750 -10.56%
Potters Bar - 6 £35,000 -
Berkshire +9 5 £37,500 -31.81%
East Midlands -6 5 £55,000 +46.66%
Northamptonshire - 4 £55,000 -
Northampton - 4 £55,000 -
Bath - 3 £37,500 -
Somerset - 3 £37,500 -
Reading -1 2 £37,500 -31.81%
Nottinghamshire +5 1 £37,500 +97.36%
Nottingham -3 1 £37,500 +97.36%
City of London -12 1 £105,000 +135.95%
Maidenhead - 1 £52,500 -
St Albans - 1 £62,500 -

Marketing Analytics
Top 30 Related IT Skills

For the 6 months to 25 July 2014, IT jobs within the UK citing Marketing Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Marketing Analytics.

1 167 (100.00%) Marketing
1 167 (100.00%) Analytics
2 89 (53.29%) Degree
3 68 (40.72%) Digital Marketing
4 59 (35.33%) SQL
5 53 (31.74%) SAS
6 45 (26.95%) Google
7 44 (26.35%) Google Analytics
8 41 (24.55%) HTML
8 41 (24.55%) JavaScript
9 40 (23.95%) Data Analysis
10 36 (21.56%) E-Commerce
11 35 (20.96%) Finance
12 34 (20.36%) SPSS
13 29 (17.37%) Marketing Strategy
14 28 (16.77%) Statistics
15 27 (16.17%) Online Marketing
15 27 (16.17%) Data Management
16 26 (15.57%) Social Media
17 25 (14.97%) Predictive Modelling
17 25 (14.97%) B2C
18 24 (14.37%) Customer Segmentation
19 23 (13.77%) B2B
19 23 (13.77%) VBA
19 23 (13.77%) SEO
20 22 (13.17%) Web Analytics
21 21 (12.57%) Facebook
22 20 (11.98%) R
22 20 (11.98%) Banking
23 19 (11.38%) WebTrends

Marketing Analytics
Top Related IT Skills by Category

For the 6 months to 25 July 2014, IT jobs within the UK citing Marketing Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Marketing Analytics. Up to 20 skills are shown per category.

Application Platforms
1 53 (31.74%) SAS
2 11 (6.59%) CMS
3 8 (4.79%) Umbraco
4 6 (3.59%) Apache
5 2 (1.20%) Sitecore CMS
6 1 (0.60%) SharePoint 2013
6 1 (0.60%) SharePoint
Applications
1 34 (20.36%) SPSS
2 17 (10.18%) MS Excel
3 10 (5.99%) MS PowerPoint
4 8 (4.79%) Photoshop
4 8 (4.79%) Adobe Illustrator
5 2 (1.20%) Spreadsheet
6 1 (0.60%) FastStats
Business Applications
1 44 (26.35%) Google Analytics
2 19 (11.38%) WebTrends
3 15 (8.98%) SiteCatalyst
4 5 (2.99%) SAP InfiniteInsight
Cloud Services
1 8 (4.79%) SaaS
Communications & Networking
1 3 (1.80%) Internet
2 2 (1.20%) HTTP
3 1 (0.60%) Intranet
Database & Business Intelligence
1 15 (8.98%) Big Data
2 10 (5.99%) MySQL
3 9 (5.39%) Data Mining
4 8 (4.79%) Data Warehouse
5 7 (4.19%) Crystal Reports
6 4 (2.40%) Spotfire
6 4 (2.40%) Hadoop
6 4 (2.40%) Apache Hive
6 4 (2.40%) NoSQL
7 3 (1.80%) SAS Enterprise Miner
7 3 (1.80%) SQL Server
8 2 (1.20%) Base SAS
8 2 (1.20%) Oracle BI EE
8 2 (1.20%) SQL Server 2008
8 2 (1.20%) Pentaho
8 2 (1.20%) SQL Server Integration Services
9 1 (0.60%) Relational Database
9 1 (0.60%) Snowflake Schema
9 1 (0.60%) SQL Server Reporting Services
Development Applications
1 4 (2.40%) Hudson
2 1 (0.60%) Git (software)
General
1 167 (100.00%) Marketing
2 35 (20.96%) Finance
3 20 (11.98%) Banking
4 18 (10.78%) Retail
4 18 (10.78%) Advertising
5 12 (7.19%) Telecoms
6 8 (4.79%) Publishing
7 5 (2.99%) Financial Institution
8 3 (1.80%) Pharmaceutical
8 3 (1.80%) Retail Banking
9 2 (1.20%) Back Office
9 2 (1.20%) Automotive
9 2 (1.20%) Legal
10 1 (0.60%) iGaming
Job Titles
1 70 (41.92%) Analyst
2 32 (19.16%) Consultant
3 22 (13.17%) Developer
4 16 (9.58%) Web Analyst
5 15 (8.98%) Technical Analyst
6 14 (8.38%) Data Analyst
6 14 (8.38%) Senior Analyst
7 12 (7.19%) Marketing Consultant
8 8 (4.79%) Designer
8 8 (4.79%) Senior Manager
8 8 (4.79%) Web Designer
8 8 (4.79%) PHP Developer
8 8 (4.79%) Web Developer
9 6 (3.59%) Account Manager
9 6 (3.59%) MI Analyst
10 5 (2.99%) Marketing Analyst
10 5 (2.99%) Client Account Manager
11 4 (2.40%) Data Consultant
11 4 (2.40%) Front-End Developer
11 4 (2.40%) Campaign Analyst
Libraries, Frameworks & Software Standards
1 41 (24.55%) HTML
2 16 (9.58%) CSS
3 11 (6.59%) jQuery
4 9 (5.39%) HTML5
5 8 (4.79%) .NET
5 8 (4.79%) ASP.NET
6 4 (2.40%) MapReduce
7 3 (1.80%) LAMP
7 3 (1.80%) Web Services
7 3 (1.80%) CodeIgniter
8 2 (1.20%) XML
8 2 (1.20%) RESTful
8 2 (1.20%) Spring
8 2 (1.20%) Android SDK
9 1 (0.60%) Regular Expression
9 1 (0.60%) Backbone.js
9 1 (0.60%) Ajax
9 1 (0.60%) JSON
9 1 (0.60%) Symfony
9 1 (0.60%) J2EE
Miscellaneous
1 28 (16.77%) Statistics
2 26 (15.57%) Social Media
3 18 (10.78%) Mathematics
4 14 (8.38%) Computer Science
4 14 (8.38%) Economics
5 12 (7.19%) Neural Network
5 12 (7.19%) Digital Media
5 12 (7.19%) Visualisation
6 7 (4.19%) Blog
7 6 (3.59%) Mobile App
8 3 (1.80%) FMCG
8 3 (1.80%) Derivative
8 3 (1.80%) PMI
8 3 (1.80%) Fixed Income
9 2 (1.20%) Data Integration
9 2 (1.20%) Life Science
9 2 (1.20%) Enterprise Software
10 1 (0.60%) Copywriting
10 1 (0.60%) N-Tier
10 1 (0.60%) EPoS
Operating Systems
1 7 (4.19%) Linux
2 3 (1.80%) UNIX
3 2 (1.20%) Android
Processes & Methodologies
1 167 (100.00%) Analytics
2 68 (40.72%) Digital Marketing
3 40 (23.95%) Data Analysis
4 36 (21.56%) E-Commerce
5 29 (17.37%) Marketing Strategy
6 27 (16.17%) Online Marketing
6 27 (16.17%) Data Management
7 25 (14.97%) B2C
7 25 (14.97%) Predictive Modelling
8 24 (14.37%) Customer Segmentation
9 23 (13.77%) B2B
9 23 (13.77%) SEO
10 22 (13.17%) Web Analytics
11 19 (11.38%) CRM
11 19 (11.38%) Statistical Modelling
12 18 (10.78%) Database Marketing
13 16 (9.58%) Statistical Analysis
14 14 (8.38%) Business Intelligence
14 14 (8.38%) Project Management
14 14 (8.38%) Cluster Analysis
Programming Languages
1 59 (35.33%) SQL
2 41 (24.55%) JavaScript
3 23 (13.77%) VBA
4 20 (11.98%) R
5 12 (7.19%) MATLAB
6 10 (5.99%) PHP
7 5 (2.99%) Java
8 2 (1.20%) T-SQL
8 2 (1.20%) Shell Script
9 1 (0.60%) PHP5
Qualifications
1 89 (53.29%) Degree
2 4 (2.40%) MBA
3 3 (1.80%) PMI Certification
4 1 (0.60%) PhD
Quality Assurance & Compliance
1 1 (0.60%) SLA
1 1 (0.60%) Data Quality
Vendors
1 45 (26.95%) Google
2 21 (12.57%) Facebook
3 15 (8.98%) Omniture
4 12 (7.19%) Coremetrics
4 12 (7.19%) Twitter
5 11 (6.59%) Business Objects
6 10 (5.99%) Sitecore
7 8 (4.79%) Tableau
8 5 (2.99%) Adobe
9 2 (1.20%) Salesforce.com
9 2 (1.20%) Microsoft
9 2 (1.20%) comScore
9 2 (1.20%) Unica
9 2 (1.20%) Eloqua
9 2 (1.20%) Marketo
9 2 (1.20%) ExactTarget
10 1 (0.60%) Zend
10 1 (0.60%) DataFlux
10 1 (0.60%) SmartFocus
10 1 (0.60%) Maxymiser
London
Informatiq Consulting
Salary: £40000 - £90000 per annum
Posted: 21 hours ago
London
Clearwater People Solutions
Salary: £35000 - £40000 Per Annum plus 23 days holiday and pension s
Posted: Yesterday
London
Clearwater People Solutions
Salary: £45000 - £50000 Per Annum 23 days holiday plus Pension schem
Posted: Yesterday
Brighton, East Sussex
RecruitmentRevolution.com Limited
Salary: From £40,000 to £50,000 per annum + 10% bonus + pension contribution
Posted: 2 days ago
London
Selecture
Salary: £50000 - £100000 per annum + Benefits + Bonus
Posted: 7 days ago
Hertfordshire
Churchill Frank
Salary: £45000 - £55000 per annum + Bonus and Benefits
Posted: 9 days ago
Milton Keynes
Hays IT - Uk Posting account
Salary: £25000.00 - £30000.00 per annum
Posted: 14 days ago
Brighton
Recruitment Revolution Limited
Salary: £18,000 - £23,000 depending on experience + 10% bonus + pension contribution
Posted: 14 days ago
Brighton
Recruitment Revolution Limited
Salary: £25,000 to £40,000 + 10% bonus + pension
Posted: 15 days ago