The table below looks at the statistics for Marketing Analytics skills in IT jobs advertised across the UK. Included is a guide to the average salaries offered in IT jobs that have cited Marketing Analytics over the 3 months to 22 May 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
22 May 2015
Same period 2014 Same period 2013
Marketing Analytics
Rank 805 827 809
Rank change year-on-year
+22 -18
Permanent jobs citing Marketing Analytics 78 80 78
As % of all permanent IT jobs located in the UK 0.073% 0.068% 0.072%
As % of the Processes & Methodologies category 0.087% 0.083% 0.090%
Number of salaries quoted 61 73 58
Average salary £40,000 £37,500 £45,000
Average salary % change year-on-year
+6.66% -16.66%
90% offered a salary of more than £30,000 £23,000 £28,900
10% offered a salary of more than £60,000 £65,000 £77,500
UK excluding London average salary £40,000 £32,000 £40,000
% change year-on-year
+25.00% -20.00%

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised across the UK.

Processes & Methodologies Category
UK
Permanent IT job ads with a match in the
Processes & Methodologies category
89248 96221 87010
As % of all permanent IT jobs located in the UK 83.53% 81.95% 79.97%
Number of salaries quoted 72491 78159 71532
Average salary £50,000 £47,500 £45,000
Average salary % change year-on-year
+5.26% +5.55%
90% offered a salary of more than £32,000 £31,500 £30,000
10% offered a salary of more than £75,000 £70,000 £72,500
UK excluding London average salary £44,485 £42,500 £40,000
% change year-on-year
+4.66% +6.25%

Marketing Analytics
Jobs Demand Trend

This chart provides the 3-month moving total of permanent IT jobs citing Marketing Analytics within the UK as a proportion of the total demand within the Processes & Methodologies category.

Marketing Analytics Jobs Demand Trend in the UK

Marketing Analytics
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing Analytics within the UK.

Marketing Analytics Salary Trend in the UK

Marketing Analytics
Salary Histogram

This chart provides a salary histogram for IT jobs citing Marketing Analytics over the 3 months to 22 May 2015 within the UK.

Marketing Analytics Salary Histogram in the UK

Marketing Analytics
Top 24 Job Locations

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Marketing Analytics within the UK over the 3 months to 22 May 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +32 77 £40,000 +6.66% 16
London +35 42 £45,000 - 12
South East +24 24 £35,000 +22.80% 2
Brighton +27 17 £35,000 +21.73% 2
East Sussex +21 17 £35,000 +21.73% 2
City of London +52 13 £50,000 +17.64% 4
East of England +16 7 £40,000 +14.28% 1
Essex - 7 £40,000 -
Berkshire +8 6 - -
Slough - 6 - -
West Yorkshire +20 1 £37,500 -31.81%
Somerset +14 1 £55,000 +46.66%
Leeds +13 1 £37,500 -31.81%
Yorkshire +6 1 £37,500 +15.38%
North West -4 1 £45,000 +66.66%
South West -18 1 £55,000 +71.87%
Tyne and Wear - 1 - -
Scotland - 1 £60,000 -
North East - 1 - -
Oxfordshire - 1 £37,500 -
Edinburgh - 1 £60,000 -
Newcastle upon Tyne - 1 - -
Oxford - 1 £37,500 -
Romford - 1 £44,000 -

Marketing Analytics
Top 30 Related IT Skills

For the 6 months to 22 May 2015, IT jobs within the UK citing Marketing Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Marketing Analytics.

1 132 (100.00%) Marketing
1 132 (100.00%) Analytics
2 49 (37.12%) SAS
3 47 (35.61%) SQL
4 46 (34.85%) Digital Marketing
5 45 (34.09%) Analytical Skills
6 42 (31.82%) Degree
7 33 (25.00%) CRM
8 32 (24.24%) Finance
9 31 (23.48%) Business Intelligence
10 30 (22.73%) Big Data
11 29 (21.97%) R
12 26 (19.70%) Online Marketing
12 26 (19.70%) Project Management
13 24 (18.18%) Retail
13 24 (18.18%) Data Mining
14 23 (17.42%) E-Commerce
14 23 (17.42%) SEO
15 22 (16.67%) Data Analysis
16 21 (15.91%) SPSS
17 20 (15.15%) Mathematics
18 18 (13.64%) Pay per click
18 18 (13.64%) Customer Insight
19 17 (12.88%) Visualisation
19 17 (12.88%) Python
19 17 (12.88%) VBA
20 16 (12.12%) Data Warehouse
20 16 (12.12%) SaaS
20 16 (12.12%) QA
21 15 (11.36%) Statistics

Marketing Analytics
Top Related IT Skills by Category

For the 6 months to 22 May 2015, IT jobs within the UK citing Marketing Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Marketing Analytics. Up to 20 skills are shown per category.

Application Platforms
1 49 (37.12%) SAS
2 3 (2.27%) Apache
3 2 (1.52%) Apache Spark
4 1 (0.76%) Apache Pig
Applications
1 21 (15.91%) SPSS
2 5 (3.79%) MS Excel
3 4 (3.03%) MS Office
4 3 (2.27%) Adobe Illustrator
4 3 (2.27%) Photoshop
5 1 (0.76%) Weka
Business Applications
1 8 (6.06%) Oracle EBS
2 6 (4.55%) WebTrends
Cloud Services
1 16 (12.12%) SaaS
2 9 (6.82%) Google Analytics
3 3 (2.27%) Amazon AWS
3 3 (2.27%) Adobe Analytics
4 2 (1.52%) Microsoft Azure
5 1 (0.76%) Cloud Computing
5 1 (0.76%) Veeva
Communications & Networking
1 12 (9.09%) Internet
2 1 (0.76%) HTTP
Database & Business Intelligence
1 30 (22.73%) Big Data
2 24 (18.18%) Data Mining
3 16 (12.12%) Data Warehouse
4 11 (8.33%) Hadoop
5 9 (6.82%) QlikView
6 8 (6.06%) Oracle BI EE
6 8 (6.06%) SQL Server
6 8 (6.06%) MS Access
6 8 (6.06%) OLTP
7 6 (4.55%) Base SAS
8 3 (2.27%) NoSQL
9 2 (1.52%) Redis
9 2 (1.52%) Relational Database
9 2 (1.52%) MongoDB
10 1 (0.76%) SQL Server Integration Services
10 1 (0.76%) SQL Server Reporting Services
10 1 (0.76%) RDBMS
10 1 (0.76%) Spotfire
10 1 (0.76%) SQL Server Analysis Services
10 1 (0.76%) Apache Hive
Development Applications
1 3 (2.27%) Dreamweaver
2 2 (1.52%) Jenkins
2 2 (1.52%) Hudson
General
1 132 (100.00%) Marketing
2 32 (24.24%) Finance
3 24 (18.18%) Retail
4 9 (6.82%) Advertising
5 2 (1.52%) Banking
5 2 (1.52%) Telecoms
6 1 (0.76%) Legal
6 1 (0.76%) Pharmaceutical
6 1 (0.76%) Italian Language
Job Titles
1 43 (32.58%) Analyst
2 25 (18.94%) Data Analyst
3 18 (13.64%) Account Manager
3 18 (13.64%) Senior Manager
4 13 (9.85%) Insight Analyst
5 9 (6.82%) Marketing Analyst
6 8 (6.06%) Consultant
6 8 (6.06%) Developer
6 8 (6.06%) Marketing Manager
7 7 (5.30%) Risk Manager
7 7 (5.30%) Architect
7 7 (5.30%) Data Insight Analyst
8 6 (4.55%) Strategy Manager
8 6 (4.55%) Technical Manager
9 5 (3.79%) Data Manager
9 5 (3.79%) SAS Analyst
9 5 (3.79%) Product Consultant
9 5 (3.79%) Marketing Data Analyst
9 5 (3.79%) SQL Data Analyst
10 4 (3.03%) Client Account Manager
Libraries, Frameworks & Software Standards
1 4 (3.03%) ASP.NET
1 4 (3.03%) CSS
1 4 (3.03%) Web Services
1 4 (3.03%) HTML
1 4 (3.03%) .NET
1 4 (3.03%) .NET Framework
1 4 (3.03%) WinForms
2 3 (2.27%) Flash
2 3 (2.27%) XHTML
2 3 (2.27%) jQuery
2 3 (2.27%) HTML5
2 3 (2.27%) CSS3
3 1 (0.76%) Spring
3 1 (0.76%) COM
3 1 (0.76%) SciPy
3 1 (0.76%) Pandas
Miscellaneous
1 45 (34.09%) Analytical Skills
2 20 (15.15%) Mathematics
3 17 (12.88%) Visualisation
4 15 (11.36%) Statistics
5 13 (9.85%) Economics
5 13 (9.85%) Credit Risk
6 12 (9.09%) Digital Media
7 11 (8.33%) Data Extraction
8 10 (7.58%) Computer Science
9 8 (6.06%) Social Media
10 5 (3.79%) Open Source
10 5 (3.79%) Data Structures
10 5 (3.79%) Algorithms
11 4 (3.03%) User Experience
12 3 (2.27%) Informatics
12 3 (2.27%) W3C
13 2 (1.52%) Data Integration
13 2 (1.52%) Clustering
14 1 (0.76%) Grid Computing
14 1 (0.76%) Physics
Operating Systems
1 2 (1.52%) Windows
1 2 (1.52%) Linux
1 2 (1.52%) Ubuntu
Processes & Methodologies
1 132 (100.00%) Analytics
2 46 (34.85%) Digital Marketing
3 33 (25.00%) CRM
4 31 (23.48%) Business Intelligence
5 26 (19.70%) Online Marketing
5 26 (19.70%) Project Management
6 23 (17.42%) E-Commerce
6 23 (17.42%) SEO
7 22 (16.67%) Data Analysis
8 18 (13.64%) Pay per click
8 18 (13.64%) Customer Insight
9 13 (9.85%) Data Analytics
10 11 (8.33%) Customer Segmentation
11 10 (7.58%) Campaign Management
11 10 (7.58%) Stakeholder Management
12 9 (6.82%) Web Analytics
12 9 (6.82%) Operations Research
12 9 (6.82%) Direct Marketing
12 9 (6.82%) Risk Analytics
12 9 (6.82%) Performance Management
Programming Languages
1 47 (35.61%) SQL
2 29 (21.97%) R
3 17 (12.88%) Python
3 17 (12.88%) VBA
4 9 (6.82%) Java
4 9 (6.82%) JavaScript
5 4 (3.03%) C#
5 4 (3.03%) C++
6 2 (1.52%) SAS Macro
7 1 (0.76%) MATLAB
7 1 (0.76%) T-SQL
7 1 (0.76%) Groovy
7 1 (0.76%) Bash Shell
Qualifications
1 42 (31.82%) Degree
2 3 (2.27%) PhD
Quality Assurance & Compliance
1 16 (12.12%) QA
2 3 (2.27%) WAI
System Software
1 3 (2.27%) Docker
2 2 (1.52%) LXC
Systems Management
1 2 (1.52%) Vagrant
1 2 (1.52%) Mesos
2 1 (0.76%) Ansible
Vendors
1 11 (8.33%) Microsoft
1 11 (8.33%) Oracle
1 11 (8.33%) Tableau
2 9 (6.82%) Google
2 9 (6.82%) SAP
3 8 (6.06%) Siebel
3 8 (6.06%) IBM
3 8 (6.06%) Informatica
4 6 (4.55%) Salesforce.com
5 4 (3.03%) DevExpress
5 4 (3.03%) Adobe
5 4 (3.03%) Cognizant
5 4 (3.03%) Omniture
6 3 (2.27%) Coremetrics
7 1 (0.76%) comScore
7 1 (0.76%) Sysomos
7 1 (0.76%) Pardot
City, London
Parallel Consulting
Salary: £45000 - £55000 per annum
Posted: 2 days ago
City, London
Client Server
Salary: £40k to £45k + bonus + benefits
Posted: 2 days ago
London
CLIENT SERVER
Salary: £40k to £45k + bonus + benefits
Posted: 2 days ago
Southam, Warwickshire
People Source Consulting
Salary: £35000 - £40000 per annum
Posted: 4 days ago
London
ANSON MCCADE
Salary: £60k-£110k+ excellent benefits and extensive career progression opport
Posted: 4 days ago
London
Clearwater People Solutions
Salary: £35000 - £40000 Per Annum Excellent benefits
Posted: 4 days ago
City, London
Austin Fraser
Salary: £50000.00 - £70000.00 per annum + DOE
Posted: 6 days ago
London
Global Markets Recruitment
Salary: £30,000 - £50,000 per year
Posted: 6 days ago
Stevenage, Hertfordshire
StoneShot Ltd
Salary: Competitive plus company benefits
Posted: 10 days ago
South West London
Amoria Bond - UK
Salary: £65000 - £80000 per annum + Pension, Car, Bonus, Health
Posted: 17 days ago
Brighton, Sussex
RecruitmentRevolution.com
Posted: 19 days ago
Brighton, Sussex
RecruitmentRevolution.com
Posted: 27 days ago
South-West London
Global Markets Recruitment
Salary: £35,000 - £50,000 per year
Posted: 27 days ago