The table below looks at the statistics for Marketing Analytics skills in IT jobs advertised across the UK. Included is a guide to the average salaries offered in IT jobs that have cited Marketing Analytics over the 3 months to 6 July 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
6 Jul 2015
Same period 2014 Same period 2013
Marketing Analytics
Rank 808 830 825
Rank change year-on-year
+22 -5
Permanent jobs citing Marketing Analytics 87 96 58
As % of all permanent IT jobs located in the UK 0.080% 0.082% 0.053%
As % of the Processes & Methodologies category 0.094% 0.099% 0.066%
Number of salaries quoted 69 86 50
Average salary £45,000 £49,000 £45,000
Average salary % change year-on-year
-8.16% +8.88%
90% offered a salary of more than £35,000 £29,000 £28,000
10% offered a salary of more than £90,000 £75,000 £65,500
UK excluding London average salary £37,500 £35,000 £35,250
% change year-on-year
+7.14% -0.70%

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised across the UK.

Processes & Methodologies Category
UK
Permanent IT job ads with a match in the
Processes & Methodologies category
92395 97415 87605
As % of all permanent IT jobs located in the UK 84.57% 82.72% 80.79%
Number of salaries quoted 75495 78826 72238
Average salary £50,000 £48,500 £45,500
Average salary % change year-on-year
+3.09% +6.59%
90% offered a salary of more than £32,500 £31,500 £30,000
10% offered a salary of more than £75,000 £71,500 £72,500
UK excluding London average salary £44,500 £42,500 £40,000
% change year-on-year
+4.70% +6.25%

Marketing Analytics
Jobs Demand Trend

This chart provides the 3-month moving total of permanent IT jobs citing Marketing Analytics within the UK as a proportion of the total demand within the Processes & Methodologies category.

Marketing Analytics Jobs Demand Trend in the UK

Marketing Analytics
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing Analytics within the UK.

Marketing Analytics Salary Trend in the UK

Marketing Analytics
Salary Histogram

This chart provides a salary histogram for IT jobs citing Marketing Analytics over the 3 months to 6 July 2015 within the UK.

Marketing Analytics Salary Histogram in the UK

Marketing Analytics
Top 21 Job Locations

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Marketing Analytics within the UK over the 3 months to 6 July 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +11 86 £45,000 -8.16% 6
London +21 55 £45,000 -8.16% 6
South East +15 23 £35,000 +20.68%
Brighton +37 15 £35,000 +27.27%
East Sussex +30 15 £35,000 +27.27%
City of London +48 14 £59,250 -19.66% 3
Berkshire +3 8 £80,000 +113.33%
Slough - 8 £80,000 -
East of England +4 5 £45,000 +28.57%
Essex - 4 £42,500 -
Warwickshire - 2 £37,500 -
West Midlands - 2 £37,500 -
Southam - 2 £37,500 -
Cambridgeshire - 1 £50,000 -
Edinburgh - 1 £60,000 -
Leeds - 1 £37,500 -
Peterborough - 1 £50,000 -
Romford - 1 £44,000 -
Scotland - 1 £60,000 -
West Yorkshire - 1 £37,500 -
Yorkshire - 1 £37,500 -

Marketing Analytics
Top 30 Related IT Skills

For the 6 months to 6 July 2015, IT jobs within the UK citing Marketing Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Marketing Analytics.

1 149 (100.00%) Marketing
1 149 (100.00%) Analytics
2 72 (48.32%) Digital Marketing
3 58 (38.93%) Analytical Skills
4 56 (37.58%) SQL
5 55 (36.91%) SAS
6 50 (33.56%) Degree
7 38 (25.50%) CRM
7 38 (25.50%) SEO
7 38 (25.50%) Finance
8 37 (24.83%) R
9 35 (23.49%) Big Data
10 33 (22.15%) SPSS
11 32 (21.48%) Online Marketing
12 30 (20.13%) Project Management
13 27 (18.12%) Business Intelligence
13 27 (18.12%) VBA
13 27 (18.12%) Data Analysis
14 25 (16.78%) E-Commerce
15 24 (16.11%) Retail
16 22 (14.77%) Pay per click
17 21 (14.09%) SaaS
17 21 (14.09%) Visualisation
18 20 (13.42%) Social Media
18 20 (13.42%) Customer Insight
18 20 (13.42%) Tableau
18 20 (13.42%) Web Analytics
19 19 (12.75%) Digital Media
20 18 (12.08%) Mathematics
20 18 (12.08%) IBM

Marketing Analytics
Top Related IT Skills by Category

For the 6 months to 6 July 2015, IT jobs within the UK citing Marketing Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Marketing Analytics. Up to 20 skills are shown per category.

Application Platforms
1 55 (36.91%) SAS
2 5 (3.36%) Apache
3 4 (2.68%) Apache Spark
4 1 (0.67%) Apache Pig
Applications
1 33 (22.15%) SPSS
2 3 (2.01%) MS Office
2 3 (2.01%) MS Excel
3 2 (1.34%) MS PowerPoint
4 1 (0.67%) Weka
Business Applications
1 7 (4.70%) Oracle EBS
2 3 (2.01%) WebTrends
3 2 (1.34%) SAP Oil and Gas
Cloud Services
1 21 (14.09%) SaaS
2 14 (9.40%) Google Analytics
3 6 (4.03%) Adobe Analytics
4 5 (3.36%) Amazon AWS
5 4 (2.68%) Microsoft Azure
6 1 (0.67%) Cloud Computing
6 1 (0.67%) Veeva
Communications & Networking
1 12 (8.05%) Internet
2 1 (0.67%) HTTP
Database & Business Intelligence
1 35 (23.49%) Big Data
2 17 (11.41%) Data Mining
3 15 (10.07%) Data Warehouse
4 13 (8.72%) Hadoop
5 9 (6.04%) QlikView
6 8 (5.37%) SQL Server
6 8 (5.37%) MS Access
7 7 (4.70%) OLTP
7 7 (4.70%) Oracle BI EE
8 6 (4.03%) Base SAS
9 5 (3.36%) NoSQL
10 4 (2.68%) Redis
10 4 (2.68%) MongoDB
11 2 (1.34%) Relational Database
12 1 (0.67%) Impala
12 1 (0.67%) Mahout
12 1 (0.67%) Apache Hive
12 1 (0.67%) RDBMS
12 1 (0.67%) SQL Server Reporting Services
12 1 (0.67%) SQL Server Integration Services
Development Applications
1 4 (2.68%) Hudson
1 4 (2.68%) Jenkins
General
1 149 (100.00%) Marketing
2 38 (25.50%) Finance
3 24 (16.11%) Retail
4 9 (6.04%) Advertising
5 5 (3.36%) Banking
6 4 (2.68%) Telecoms
7 2 (1.34%) Manufacturing
7 2 (1.34%) Electronics
8 1 (0.67%) Pharmaceutical
8 1 (0.67%) Legal
8 1 (0.67%) Games
8 1 (0.67%) Italian Language
Job Titles
1 45 (30.20%) Analyst
2 26 (17.45%) Data Analyst
3 24 (16.11%) Account Manager
4 19 (12.75%) Senior Manager
5 13 (8.72%) Marketing Manager
6 12 (8.05%) Insight Analyst
7 10 (6.71%) Developer
8 7 (4.70%) Architect
8 7 (4.70%) Marketing Analyst
8 7 (4.70%) Digital Marketing Manager
9 6 (4.03%) Technical Manager
9 6 (4.03%) Data Manager
10 5 (3.36%) SAS Analyst
10 5 (3.36%) Risk Manager
10 5 (3.36%) Senior Analyst
10 5 (3.36%) Marketing Data Analyst
10 5 (3.36%) Data Scientist
10 5 (3.36%) SQL Data Analyst
10 5 (3.36%) Data Insight Analyst
11 4 (2.68%) Web Analytics Manager
Libraries, Frameworks & Software Standards
1 4 (2.68%) .NET
1 4 (2.68%) ASP.NET
1 4 (2.68%) Web Services
1 4 (2.68%) WinForms
1 4 (2.68%) .NET Framework
2 1 (0.67%) SciPy
2 1 (0.67%) Pandas
2 1 (0.67%) HTML
2 1 (0.67%) Spring
2 1 (0.67%) Ajax
2 1 (0.67%) XML
2 1 (0.67%) COM
2 1 (0.67%) CSS
Miscellaneous
1 58 (38.93%) Analytical Skills
2 21 (14.09%) Visualisation
3 20 (13.42%) Social Media
4 19 (12.75%) Digital Media
5 18 (12.08%) Mathematics
6 17 (11.41%) Statistics
7 16 (10.74%) Computer Science
8 12 (8.05%) Data Extraction
9 10 (6.71%) Economics
10 8 (5.37%) Credit Risk
10 8 (5.37%) Algorithms
11 5 (3.36%) Data Structures
11 5 (3.36%) User Experience
12 4 (2.68%) Physics
13 2 (1.34%) Informatics
13 2 (1.34%) Clustering
13 2 (1.34%) DTV
13 2 (1.34%) Data Integration
14 1 (0.67%) Social Gaming
14 1 (0.67%) Grid Computing
Operating Systems
1 4 (2.68%) Linux
1 4 (2.68%) Ubuntu
2 2 (1.34%) Windows
Processes & Methodologies
1 149 (100.00%) Analytics
2 72 (48.32%) Digital Marketing
3 38 (25.50%) CRM
3 38 (25.50%) SEO
4 32 (21.48%) Online Marketing
5 30 (20.13%) Project Management
6 27 (18.12%) Business Intelligence
6 27 (18.12%) Data Analysis
7 25 (16.78%) E-Commerce
8 22 (14.77%) Pay per click
9 20 (13.42%) Web Analytics
9 20 (13.42%) Customer Insight
10 16 (10.74%) Data Analytics
11 12 (8.05%) Direct Marketing
12 10 (6.71%) Customer Segmentation
13 9 (6.04%) MapReduce
13 9 (6.04%) OO
14 8 (5.37%) Service Delivery
14 8 (5.37%) Campaign Management
15 7 (4.70%) Data-Driven Marketing
Programming Languages
1 56 (37.58%) SQL
2 37 (24.83%) R
3 27 (18.12%) VBA
4 17 (11.41%) Python
5 12 (8.05%) Java
6 8 (5.37%) JavaScript
7 4 (2.68%) C#
7 4 (2.68%) C++
8 2 (1.34%) SAS Macro
9 1 (0.67%) Groovy
9 1 (0.67%) Bash Shell
9 1 (0.67%) T-SQL
Qualifications
1 50 (33.56%) Degree
2 3 (2.01%) MBA
3 2 (1.34%) PhD
Quality Assurance & Compliance
1 14 (9.40%) QA
2 1 (0.67%) Data Quality
System Software
1 5 (3.36%) Docker
2 4 (2.68%) LXC
Systems Management
1 4 (2.68%) Vagrant
1 4 (2.68%) Mesos
2 1 (0.67%) Ansible
Vendors
1 20 (13.42%) Tableau
2 18 (12.08%) IBM
3 14 (9.40%) Google
4 13 (8.72%) Cognizant
5 12 (8.05%) SAP
6 11 (7.38%) Microsoft
6 11 (7.38%) Oracle
7 8 (5.37%) Informatica
8 7 (4.70%) Siebel
9 6 (4.03%) Salesforce.com
10 5 (3.36%) Adobe
11 4 (2.68%) Omniture
11 4 (2.68%) DevExpress
12 3 (2.01%) Coremetrics
13 2 (1.34%) comScore
14 1 (0.67%) Pardot
14 1 (0.67%) Sysomos
London
Initi8 Recruitment
Salary: £70000 - £80000 Per Annum
Posted: 2 days ago
Central London / West End
ANSON MCCADE
Salary: Up to £43k plus bonus
Posted: 3 days ago
City, London
ANSON MCCADE
Salary: £60k - £110k plus excellent benefits
Posted: 3 days ago
City, London
Client Server
Salary: £40k to £45k + bonus + benefits
Posted: 4 days ago
London
CLIENT SERVER
Salary: £40k to £45k + bonus + benefits
Posted: 4 days ago
City, London
Austin Fraser
Salary: £50000.00 - £70000.00 per annum + DOE
Posted: 5 days ago