The table below looks at the statistics for Marketing Analytics skills in IT jobs advertised across the UK. Included is a guide to the salaries offered in IT jobs that have cited Marketing Analytics over the 3 months to 26 August 2016 with a comparison to the same period over the previous 2 years.

3 months to
26 Aug 2016
Same period 2015 Same period 2014
Marketing Analytics
Rank 869 884 916
Rank change year-on-year
+15 +32
Permanent jobs citing Marketing Analytics 43 72 77
As % of all permanent IT jobs located in the UK 0.044% 0.066% 0.066%
As % of the Processes & Methodologies category 0.050% 0.075% 0.077%
Number of salaries quoted 39 65 65
Median salary £50,000 £50,000 £49,000
Median salary % change year-on-year
- +2.04%
90% offered a salary of more than £41,600 £35,000 £27,500
10% offered a salary of more than £76,000 £91,000 £75,000
UK excluding London median salary £50,000 £37,500 £35,000
% change year-on-year
+33.33% +7.14%

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised across the UK.

Processes & Methodologies Category
UK
Permanent IT job ads with a match in the
Processes & Methodologies category
86109 95786 100064
As % of all permanent IT jobs located in the UK 88.02% 87.52% 85.36%
Number of salaries quoted 72031 78787 79868
Median salary £50,000 £50,000 £47,500
Median salary % change year-on-year
- +5.26%
90% offered a salary of more than £32,500 £32,500 £31,000
10% offered a salary of more than £77,500 £72,500 £75,000
UK excluding London median salary £45,000 £45,000 £42,500
% change year-on-year
- +5.88%

Marketing Analytics
Jobs Demand Trend

The demand trend of job ads citing Marketing Analytics as a proportion of all IT jobs with a match in the Processes & Methodologies category.

Marketing Analytics Jobs Demand Trend in the UK

Marketing Analytics
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing Analytics within the UK.

Marketing Analytics Salary Trend in the UK

Marketing Analytics
Salary Histogram

This chart provides a salary histogram for IT jobs citing Marketing Analytics over the 3 months to 26 August 2016 within the UK.

Marketing Analytics Salary Histogram in the UK

Marketing Analytics
Top 15 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing Analytics within the UK over the 3 months to 26 August 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +18 41 £50,000 - 5
London +47 33 £53,750 -10.41% 3
City of London +56 6 £46,250 -22.91% 1
South East +3 6 £50,000 +33.33% 1
Slough +15 5 £50,000 -36.50% 1
Berkshire +1 5 £50,000 -36.50% 1
Wimbledon - 2 £47,500 -
Yorkshire +31 1 £85,000 +61.90%
West Yorkshire +17 1 £85,000 +61.90%
Northamptonshire - 1 £42,000 -
Brentford - 1 £37,500 - 1
Northampton - 1 £42,000 -
Leeds - 1 £85,000 -
East Midlands - 1 £42,000 -
Kent - 1 - -

Marketing Analytics
Top 30 Related IT Skills

For the 6 months to 26 August 2016, IT jobs citing Marketing Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads with a requirement for Marketing Analytics.

1 103 (100.00%) Marketing
1 103 (100.00%) Analytics
2 60 (58.25%) SQL
3 50 (48.54%) Analytical Skills
4 40 (38.83%) SAS
5 32 (31.07%) Data Analytics
6 31 (30.10%) Finance
6 31 (30.10%) Degree
7 28 (27.18%) CRM
8 27 (26.21%) Business Intelligence
9 24 (23.30%) Mathematics
10 20 (19.42%) Social Media
10 20 (19.42%) Actionable Insight
11 19 (18.45%) Predictive Modelling
11 19 (18.45%) Statistics
11 19 (18.45%) E-Commerce
11 19 (18.45%) Advertising
12 18 (17.48%) Retail
12 18 (17.48%) Digital Marketing
13 17 (16.50%) Econometrics
14 16 (15.53%) Data Management
15 15 (14.56%) Telecoms
15 15 (14.56%) Project Management
15 15 (14.56%) Python
15 15 (14.56%) Big Data
16 14 (13.59%) R
17 13 (12.62%) Data Mining
17 13 (12.62%) SEO
17 13 (12.62%) Games
18 12 (11.65%) B2B

Marketing Analytics
Top Related IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 40 (38.83%) SAS
2 3 (2.91%) Apache Spark
3 1 (0.97%) Apache
3 1 (0.97%) Apache Pig
3 1 (0.97%) CMS
3 1 (0.97%) IIS
3 1 (0.97%) NetWeaver
3 1 (0.97%) nginx
3 1 (0.97%) Sitecore CMS
Applications
1 11 (10.68%) SPSS
2 3 (2.91%) MS PowerPoint
3 2 (1.94%) EViews
4 1 (0.97%) MS Excel
4 1 (0.97%) Spreadsheet
4 1 (0.97%) Stata
Business Applications
1 3 (2.91%) SAP Oil and Gas
2 2 (1.94%) Eloqua
2 2 (1.94%) WebTrends
3 1 (0.97%) FastStats
Cloud Services
1 7 (6.80%) Google Analytics
2 5 (4.85%) SaaS
3 4 (3.88%) Amazon AWS
4 3 (2.91%) Amazon EMR
5 2 (1.94%) Adobe Analytics
5 2 (1.94%) Amazon EC2
5 2 (1.94%) Google Tag Manager
6 1 (0.97%) Amazon S3
6 1 (0.97%) BlueKai
Communications & Networking
1 12 (11.65%) SMS
2 11 (10.68%) Internet
3 7 (6.80%) ATM
4 1 (0.97%) VPN
Database & Business Intelligence
1 15 (14.56%) Big Data
2 13 (12.62%) Data Mining
3 8 (7.77%) Relational Database
3 8 (7.77%) SQL Server
4 5 (4.85%) Base SAS
4 5 (4.85%) Data Warehouse
5 4 (3.88%) Amazon Redshift
5 4 (3.88%) Enterprise Data Warehouse
5 4 (3.88%) Hadoop
5 4 (3.88%) MongoDB
5 4 (3.88%) QlikView
5 4 (3.88%) SAS Enterprise Guide
6 3 (2.91%) BusinessObjects
6 3 (2.91%) SQL Server Analysis Services
6 3 (2.91%) SQL Server Integration Services
6 3 (2.91%) SQL Server Reporting Services
7 2 (1.94%) Apache Hive
7 2 (1.94%) PostgreSQL
7 2 (1.94%) Power BI
7 2 (1.94%) RDBMS
Development Applications
1 3 (2.91%) Git (software)
2 2 (1.94%) Gradle
2 2 (1.94%) Maven
2 2 (1.94%) Visual Website Optimizer
3 1 (0.97%) Team Foundation Server
General
1 103 (100.00%) Marketing
2 31 (30.10%) Finance
3 19 (18.45%) Advertising
4 18 (17.48%) Retail
5 15 (14.56%) Telecoms
6 13 (12.62%) Games
7 4 (3.88%) French Language
7 4 (3.88%) German Language
7 4 (3.88%) Italian Language
7 4 (3.88%) Spanish Language
8 3 (2.91%) Electronics
8 3 (2.91%) Law
8 3 (2.91%) Manufacturing
9 2 (1.94%) Banking
10 1 (0.97%) Pharmaceutical
Job Titles
1 37 (35.92%) Analyst
2 17 (16.50%) Marketing Manager
3 14 (13.59%) Insight Analyst
4 13 (12.62%) Analytics Manager
5 11 (10.68%) Campaign Analyst
6 10 (9.71%) CRM Manager
6 10 (9.71%) Data Analyst
7 9 (8.74%) Senior Manager
7 9 (8.74%) Senior Marketing Manager
8 8 (7.77%) Developer
9 7 (6.80%) Campaign Manager
9 7 (6.80%) SQL Analyst
10 6 (5.83%) Consultant
11 5 (4.85%) Marketing Analytics Manager
11 5 (4.85%) Project Manager
11 5 (4.85%) SAS Analyst
12 4 (3.88%) Analytics Consultant
12 4 (3.88%) Finance Manager
12 4 (3.88%) Full Stack Developer
12 4 (3.88%) Senior E-Commerce Manager
Libraries, Frameworks & Software Standards
1 11 (10.68%) HTML
2 6 (5.83%) Node.js
2 6 (5.83%) XML
3 5 (4.85%) AngularJS
3 5 (4.85%) CSS
3 5 (4.85%) Natural Language Processing
3 5 (4.85%) SOAP
4 4 (3.88%) .NET
5 3 (2.91%) ASP.NET Web API
6 2 (1.94%) ActiveMQ
6 2 (1.94%) Hibernate
6 2 (1.94%) J2EE
6 2 (1.94%) JPA
6 2 (1.94%) jQuery
6 2 (1.94%) Spring
6 2 (1.94%) Spring Integration
6 2 (1.94%) Web Services
7 1 (0.97%) COM
7 1 (0.97%) D3.js
7 1 (0.97%) Pandas
Miscellaneous
1 50 (48.54%) Analytical Skills
2 24 (23.30%) Mathematics
3 20 (19.42%) Social Media
4 19 (18.45%) Statistics
5 11 (10.68%) Online Games
6 10 (9.71%) Economics
6 10 (9.71%) Mobile App
7 9 (8.74%) Visualisation
8 6 (5.83%) FMCG
9 5 (4.85%) Computer Science
10 4 (3.88%) Applied Mathematics
10 4 (3.88%) Credit Risk
10 4 (3.88%) Psychology
11 3 (2.91%) Blog
11 3 (2.91%) Digital Media
12 2 (1.94%) Copywriting
12 2 (1.94%) Data Structures
12 2 (1.94%) Management Information System
13 1 (0.97%) Algorithms
13 1 (0.97%) Fintech
Operating Systems
1 7 (6.80%) Unix
2 5 (4.85%) Android
2 5 (4.85%) Apple iOS
3 2 (1.94%) CentOS
3 2 (1.94%) Linux
4 1 (0.97%) Red Hat Enterprise Linux
4 1 (0.97%) Windows
4 1 (0.97%) Windows Server
4 1 (0.97%) Windows Server 2008
4 1 (0.97%) Windows Server 2012
Processes & Methodologies
1 103 (100.00%) Analytics
2 32 (31.07%) Data Analytics
3 28 (27.18%) CRM
4 27 (26.21%) Business Intelligence
5 20 (19.42%) Actionable Insight
6 19 (18.45%) E-Commerce
6 19 (18.45%) Predictive Modelling
7 18 (17.48%) Digital Marketing
8 17 (16.50%) Econometrics
9 16 (15.53%) Data Management
10 15 (14.56%) Project Management
11 13 (12.62%) SEO
12 12 (11.65%) B2B
12 12 (11.65%) Marketing Strategy
13 11 (10.68%) Statistical Modelling
14 10 (9.71%) Agile Software Development
15 9 (8.74%) Programme Management
16 8 (7.77%) Campaign Management
16 8 (7.77%) Database Marketing
17 7 (6.80%) Operations Research
Programming Languages
1 60 (58.25%) SQL
2 15 (14.56%) Python
3 14 (13.59%) R
4 6 (5.83%) Java
5 5 (4.85%) JavaScript
5 5 (4.85%) PL/SQL
6 4 (3.88%) C#
6 4 (3.88%) Scala
6 4 (3.88%) VB
7 3 (2.91%) PHP
8 2 (1.94%) Go
8 2 (1.94%) MATLAB
8 2 (1.94%) VBA
9 1 (0.97%) Bash Shell
9 1 (0.97%) Perl
9 1 (0.97%) Ruby
9 1 (0.97%) T-SQL
9 1 (0.97%) TypeScript
Qualifications
1 31 (30.10%) Degree
2 6 (5.83%) MBA
3 3 (2.91%) PhD
Quality Assurance & Compliance
1 5 (4.85%) QA
2 3 (2.91%) Data Quality
3 1 (0.97%) SLA
System Software
1 2 (1.94%) Docker
1 2 (1.94%) HDFS
Systems Management
1 1 (0.97%) HAProxy
1 1 (0.97%) Microsoft Clustering
1 1 (0.97%) Nagios
1 1 (0.97%) Puppet
Vendors
1 10 (9.71%) Facebook
2 9 (8.74%) Salesforce.com
2 9 (8.74%) Tableau
3 8 (7.77%) Google
4 6 (5.83%) Adobe
4 6 (5.83%) Oracle
5 5 (4.85%) Microsoft
6 4 (3.88%) Alteryx
6 4 (3.88%) SAP
7 2 (1.94%) MicroStrategy
7 2 (1.94%) Netezza
7 2 (1.94%) Omniture
7 2 (1.94%) Optimizely
7 2 (1.94%) Salesforce Marketing Cloud
7 2 (1.94%) Tealium
7 2 (1.94%) Vertica
8 1 (0.97%) Cognos
8 1 (0.97%) Red Hat
8 1 (0.97%) Sitecore
8 1 (0.97%) VMware
Bristol, Avon
Parallel Consulting
Salary: £30000 - £36000 per annum + Company package
Posted: 2 days ago
Slough, Berkshire
Coal IT Services
Salary: From £50,000 to £60,000 per annum + 10% Bonus + Bens
Posted: 3 days ago
North London
Lorien Resourcing
Posted: 4 days ago
Brentford
Hays London City Cheapside
Salary: £33000.00 - £42000.00 per annum
Posted: 23 days ago
City of London
Talent Point
Salary: £45000.00 - £55000.00 per annum
Posted: 25 days ago