Marketing Analytics
UK
The following table provides summary statistics for permanent job vacancies with a requirement for Marketing Analytics skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Marketing Analytics over the 6 months to 29 April 2024 with a comparison to the same period in the previous 2 years.
| 6 months to 29 Apr 2024 |
Same period 2023 | Same period 2022 | |
|---|---|---|---|
| Rank | 863 | 930 | 1139 |
| Rank change year-on-year | +67 | +209 | -242 |
| Permanent jobs citing Marketing Analytics | 22 | 56 | 83 |
| As % of all permanent jobs advertised in the UK | 0.022% | 0.054% | 0.053% |
| As % of the Processes & Methodologies category | 0.026% | 0.056% | 0.056% |
| Number of salaries quoted | 21 | 20 | 40 |
| 10th Percentile | £40,000 | £39,750 | £45,000 |
| 25th Percentile | £54,500 | £41,250 | £48,000 |
| Median annual salary (50th Percentile) | £62,500 | £48,750 | £64,000 |
| Median % change year-on-year | +28.21% | -23.83% | +16.36% |
| 75th Percentile | £72,500 | £65,000 | £80,000 |
| 90th Percentile | £81,250 | £66,375 | £81,250 |
| UK excluding London median annual salary | £60,000 | £65,000 | £60,000 |
| % change year-on-year | -7.69% | +8.33% | +33.33% |
All Process and Methodology Skills
UK
Marketing Analytics is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for process or methodology skills.
| Permanent vacancies with a requirement for process or methodology skills | 84,571 | 99,456 | 148,990 |
| As % of all permanent jobs advertised in the UK | 85.99% | 95.62% | 95.61% |
| Number of salaries quoted | 59,798 | 58,396 | 83,204 |
| 10th Percentile | £29,000 | £34,000 | £33,500 |
| 25th Percentile | £40,000 | £45,000 | £43,750 |
| Median annual salary (50th Percentile) | £55,000 | £61,500 | £60,000 |
| Median % change year-on-year | -10.57% | +2.50% | +9.09% |
| 75th Percentile | £72,500 | £82,500 | £80,000 |
| 90th Percentile | £92,500 | £100,000 | £96,250 |
| UK excluding London median annual salary | £50,000 | £55,000 | £52,500 |
| % change year-on-year | -9.09% | +4.76% | +9.38% |
Marketing Analytics
Job Vacancy Trend
Job postings citing Marketing Analytics as a proportion of all IT jobs advertised.
Marketing Analytics
Salary Trend
3-month moving average salary quoted in jobs citing Marketing Analytics.
Marketing Analytics
Salary Histogram
Salary distribution for jobs citing Marketing Analytics over the 6 months to 29 April 2024.
Marketing Analytics
Top 11 Job Locations
The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing Analytics within the UK over the 6 months to 29 April 2024. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.
| Location | Rank Change on Same Period Last Year |
Matching Permanent IT Job Ads |
Median Salary Past 6 Months |
Median Salary % Change on Same Period Last Year |
Live Jobs |
|---|---|---|---|---|---|
| England | +78 | 22 | £62,500 | +28.21% | 24 |
| UK excluding London | +4 | 14 | £60,000 | -7.69% | 9 |
| London | +95 | 8 | £62,500 | +47.06% | 15 |
| East of England | +18 | 5 | £77,500 | +14.81% | |
| Midlands | +17 | 4 | £45,001 | +50.00% | 2 |
| Work from Home | +70 | 3 | £45,001 | -7.69% | 12 |
| South East | +1 | 3 | £43,750 | - | 2 |
| East Midlands | -12 | 3 | £45,001 | +50.00% | |
| North West | - | 2 | £57,000 | - | 4 |
| North of England | - | 2 | £57,000 | - | 5 |
| West Midlands | - | 1 | £40,001 | - | 2 |
Marketing Analytics
Co-occurring Skills and Capabilities by Category
The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories: