The table below looks at the statistics for Marketing Analytics skills in IT jobs advertised across the UK. Included is a guide to the salaries offered in IT jobs that have cited Marketing Analytics over the 3 months to 3 May 2016 with a comparison to the same period over the previous 2 years.

3 months to
3 May 2016
Same period 2015 Same period 2014
Marketing Analytics
Rank 890 901 965
Rank change year-on-year
+11 +64
Permanent jobs citing Marketing Analytics 54 72 46
As % of all permanent IT jobs located in the UK 0.052% 0.065% 0.038%
As % of the Processes & Methodologies category 0.060% 0.076% 0.045%
Number of salaries quoted 51 57 44
Median salary £47,500 £45,000 £45,750
Median salary % change year-on-year
+5.55% -1.63%
90% offered a salary of more than £35,000 £30,000 £27,000
10% offered a salary of more than £80,000 £64,000 £80,000
UK excluding London median salary £40,000 £40,000 £32,500
% change year-on-year
- +23.07%

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised across the UK.

Processes & Methodologies Category
UK
Permanent IT job ads with a match in the
Processes & Methodologies category
90181 94837 103287
As % of all permanent IT jobs located in the UK 87.67% 85.96% 85.30%
Number of salaries quoted 75015 76618 83292
Median salary £50,000 £50,000 £47,500
Median salary % change year-on-year
- +5.26%
90% offered a salary of more than £32,500 £32,000 £30,500
10% offered a salary of more than £75,000 £72,500 £75,000
UK excluding London median salary £45,000 £44,000 £42,500
% change year-on-year
+2.27% +3.52%

Marketing Analytics
Jobs Demand Trend

The demand trend of job ads citing Marketing Analytics as a proportion of all IT jobs with a match in the Processes & Methodologies category.

Marketing Analytics Jobs Demand Trend in the UK

Marketing Analytics
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing Analytics within the UK.

Marketing Analytics Salary Trend in the UK

Marketing Analytics
Salary Histogram

This chart provides a salary histogram for IT jobs citing Marketing Analytics over the 3 months to 3 May 2016 within the UK.

Marketing Analytics Salary Histogram in the UK

Marketing Analytics
Top 16 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing Analytics within the UK over the 3 months to 3 May 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +2 51 £48,750 +10.79% 11
London +25 47 £50,000 - 8
City of London +62 12 £39,250 -28.63% 2
Croydon - 3 £50,000 -
Scotland +11 2 £37,500 -37.50%
Edinburgh +3 2 £37,500 -37.50%
West Midlands -18 2 £35,000 -12.50%
Birmingham - 2 £35,000 -
North West +27 1 £90,000 +100.00% 1
Tyne and Wear +9 1 £42,500 -
North East +4 1 £42,500 -
Newcastle upon Tyne 0 1 £42,500 -
Manchester - 1 £90,000 - 1
Docklands, London - 1 £90,000 -
Hammersmith - 1 - -
Stockport - 1 £90,000 -

Marketing Analytics
Top 30 Related IT Skills

For the 6 months to 3 May 2016, IT jobs citing Marketing Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads with a requirement for Marketing Analytics.

1 128 (100.00%) Marketing
1 128 (100.00%) Analytics
2 65 (50.78%) SQL
3 46 (35.94%) Business Intelligence
4 45 (35.16%) Finance
5 44 (34.38%) SAS
6 38 (29.69%) SQL Server Reporting Services
7 36 (28.13%) SQL Server
8 35 (27.34%) Retail
9 33 (25.78%) Advertising
10 31 (24.22%) Analytical Skills
11 30 (23.44%) SQL Server Integration Services
12 29 (22.66%) SQL Server Analysis Services
12 29 (22.66%) Microsoft
13 28 (21.88%) Open Source
14 27 (21.09%) ETL
15 26 (20.31%) MS Excel
16 23 (17.97%) Data Modelling
17 22 (17.19%) E-Commerce
17 22 (17.19%) OLAP
17 22 (17.19%) Data Analysis
18 21 (16.41%) Degree
18 21 (16.41%) MDX
19 20 (15.63%) OLTP
19 20 (15.63%) SEO
20 18 (14.06%) Agile Software Development
21 17 (13.28%) .NET
21 17 (13.28%) Digital Marketing
22 16 (12.50%) Data Warehouse
23 15 (11.72%) Telecoms

Marketing Analytics
Top Related IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 44 (34.38%) SAS
2 5 (3.91%) SharePoint
3 1 (0.78%) Apache
3 1 (0.78%) CMS
3 1 (0.78%) Confluence
3 1 (0.78%) IIS
3 1 (0.78%) NetWeaver
3 1 (0.78%) nginx
3 1 (0.78%) Sitecore CMS
Applications
1 26 (20.31%) MS Excel
2 11 (8.59%) SPSS
3 4 (3.13%) Stata
4 2 (1.56%) MS Office
4 2 (1.56%) MS PowerPoint
5 1 (0.78%) EViews
5 1 (0.78%) MS Project
5 1 (0.78%) MS Visio
5 1 (0.78%) Spreadsheet
Business Applications
1 5 (3.91%) SAP Oil and Gas
2 2 (1.56%) Dynamics CRM
2 2 (1.56%) FastStats
2 2 (1.56%) Unica
3 1 (0.78%) Eloqua
3 1 (0.78%) WebTrends
Cloud Services
1 14 (10.94%) Microsoft Azure
2 10 (7.81%) Google Analytics
3 5 (3.91%) Adobe Analytics
3 5 (3.91%) SaaS
4 2 (1.56%) Google Tag Manager
5 1 (0.78%) Amazon AWS
5 1 (0.78%) Amazon EMR
5 1 (0.78%) Amazon S3
5 1 (0.78%) Office 365
Communications & Networking
1 6 (4.69%) Internet
2 5 (3.91%) Intranet
3 2 (1.56%) ATM
3 2 (1.56%) FTP
3 2 (1.56%) SMS
4 1 (0.78%) VPN
Database & Business Intelligence
1 38 (29.69%) SQL Server Reporting Services
2 36 (28.13%) SQL Server
3 30 (23.44%) SQL Server Integration Services
4 29 (22.66%) SQL Server Analysis Services
5 22 (17.19%) OLAP
6 20 (15.63%) OLTP
7 16 (12.50%) Data Warehouse
8 15 (11.72%) Big Data
9 13 (10.16%) Relational Database
10 9 (7.03%) Hadoop
11 8 (6.25%) SAS EBI
12 7 (5.47%) PostgreSQL
12 7 (5.47%) RDBMS
13 6 (4.69%) Base SAS
13 6 (4.69%) Data Mining
13 6 (4.69%) QlikView
14 4 (3.13%) SAS Enterprise Guide
15 3 (2.34%) Enterprise Data Warehouse
16 2 (1.56%) SQL Server 2008
16 2 (1.56%) SQL Server 2012
Development Applications
1 8 (6.25%) Git (software)
2 7 (5.47%) Gradle
2 7 (5.47%) Maven
3 4 (3.13%) ProC
4 1 (0.78%) Firebug
4 1 (0.78%) JIRA
4 1 (0.78%) Selenium
4 1 (0.78%) Team Foundation Server
General
1 128 (100.00%) Marketing
2 45 (35.16%) Finance
3 35 (27.34%) Retail
4 33 (25.78%) Advertising
5 15 (11.72%) Telecoms
6 8 (6.25%) Financial Institution
7 5 (3.91%) Electronics
7 5 (3.91%) Games
7 5 (3.91%) Manufacturing
8 1 (0.78%) Banking
Job Titles
1 31 (24.22%) Developer
2 30 (23.44%) Analyst
3 20 (15.63%) Senior Developer
4 19 (14.84%) Database Developer
4 19 (14.84%) Senior Database Developer
5 15 (11.72%) Business Manager
5 15 (11.72%) SSAS Developer
5 15 (11.72%) SSIS Developer
5 15 (11.72%) SSRS Developer
6 14 (10.94%) Consultant
7 13 (10.16%) Business Intelligence Manager
8 12 (9.38%) Azure Developer
8 12 (9.38%) Insight Analyst
8 12 (9.38%) Marketing Consultant
8 12 (9.38%) Marketing Database Developer
9 11 (8.59%) Marketing Manager
10 9 (7.03%) Data Analyst
10 9 (7.03%) SQL Analyst
10 9 (7.03%) SQL Developer
11 8 (6.25%) Senior SQL Developer
Libraries, Frameworks & Software Standards
1 21 (16.41%) MDX
2 17 (13.28%) .NET
3 8 (6.25%) HTML
4 7 (5.47%) ActiveMQ
4 7 (5.47%) Hibernate
4 7 (5.47%) J2EE
4 7 (5.47%) JPA
4 7 (5.47%) Spring
4 7 (5.47%) Spring Integration
5 6 (4.69%) CSS
5 6 (4.69%) D3.js
6 2 (1.56%) COM
7 1 (0.78%) Ajax
7 1 (0.78%) Entity Framework
7 1 (0.78%) jQuery
7 1 (0.78%) KnockoutJS
7 1 (0.78%) LINQ
7 1 (0.78%) WCF
7 1 (0.78%) WPF
7 1 (0.78%) XML
Miscellaneous
1 31 (24.22%) Analytical Skills
2 15 (11.72%) Social Media
3 14 (10.94%) Mathematics
4 11 (8.59%) Mobile App
5 10 (7.81%) Statistics
6 8 (6.25%) Visualisation
7 7 (5.47%) Credit Risk
8 5 (3.91%) Online Games
9 4 (3.13%) Computer Science
9 4 (3.13%) Data Integration
9 4 (3.13%) User Experience
10 3 (2.34%) Economics
11 2 (1.56%) Blog
11 2 (1.56%) Copywriting
11 2 (1.56%) Fintech
12 1 (0.78%) Algorithms
12 1 (0.78%) Data Extraction
12 1 (0.78%) Digital Media
12 1 (0.78%) FMCG
12 1 (0.78%) Performance Metrics
Operating Systems
1 5 (3.91%) Windows
2 2 (1.56%) CentOS
2 2 (1.56%) Linux
2 2 (1.56%) Windows Server
2 2 (1.56%) Windows Server 2008
2 2 (1.56%) Windows Server 2012
2 2 (1.56%) Windows Vista
3 1 (0.78%) Red Hat Enterprise Linux
Processes & Methodologies
1 128 (100.00%) Analytics
2 46 (35.94%) Business Intelligence
3 28 (21.88%) Open Source
4 27 (21.09%) ETL
5 23 (17.97%) Data Modelling
6 22 (17.19%) Data Analysis
6 22 (17.19%) E-Commerce
7 20 (15.63%) SEO
8 18 (14.06%) Agile Software Development
9 17 (13.28%) Digital Marketing
10 14 (10.94%) CRM
10 14 (10.94%) Data Analytics
10 14 (10.94%) Statistical Analysis
11 11 (8.59%) Change Management
12 9 (7.03%) Campaign Management
12 9 (7.03%) Project Management
13 8 (6.25%) Econometrics
13 8 (6.25%) Stakeholder Management
13 8 (6.25%) Web Analytics
14 7 (5.47%) TDD
Programming Languages
1 65 (50.78%) SQL
2 14 (10.94%) C#
3 12 (9.38%) JavaScript
4 11 (8.59%) Python
5 9 (7.03%) Java
5 9 (7.03%) R
6 6 (4.69%) VBA
7 4 (3.13%) MATLAB
7 4 (3.13%) PROC SQL
7 4 (3.13%) SAS Macro
8 3 (2.34%) T-SQL
9 2 (1.56%) Perl
9 2 (1.56%) PHP
10 1 (0.78%) Bash Shell
10 1 (0.78%) Ruby
10 1 (0.78%) TypeScript
Qualifications
1 21 (16.41%) Degree
2 5 (3.91%) APMP
3 1 (0.78%) MBA
Quality Assurance & Compliance
1 4 (3.13%) Data Quality
2 2 (1.56%) QA
3 1 (0.78%) PMBOK
3 1 (0.78%) SLA
System Software
1 7 (5.47%) Docker
1 7 (5.47%) HDFS
Systems Management
1 1 (0.78%) HAProxy
1 1 (0.78%) Nagios
1 1 (0.78%) Puppet
1 1 (0.78%) SCOM
Vendors
1 29 (22.66%) Microsoft
2 9 (7.03%) Google
2 9 (7.03%) Tableau
3 7 (5.47%) Adobe
4 6 (4.69%) SAP
5 5 (3.91%) Salesforce.com
6 4 (3.13%) Facebook
6 4 (3.13%) Salesforce Marketing Cloud
7 3 (2.34%) Sitecore
8 2 (1.56%) Alteryx
8 2 (1.56%) Cognos
8 2 (1.56%) IBM
8 2 (1.56%) Oracle
9 1 (0.78%) Omniture
9 1 (0.78%) Optimizely
9 1 (0.78%) Red Hat
9 1 (0.78%) VMware
Derby, Derbyshire
Churchill Frank
Salary: £35000 - £40000 per annum + package negotiable
Posted: 3 hours ago
London
People Source Consulting
Salary: £35000 - £48000 per annum
Posted: 4 days ago
London
Xcede
Posted: 5 days ago
London
Preferred Choice
Salary: £35000 - £40000 per annum
Posted: 5 days ago
City, London
ANSON MCCADE
Salary: £40,000 - £80,000 + benefits
Posted: 6 days ago
Manchester
Churchill Frank International
Salary: £40000 - £50000 per annum + PACKAGE Negotiable
Posted: 15 days ago
London
Churchill Frank International
Salary: £35000 - £50000 per annum + PACKAGE NEGOTIABLE
Posted: 21 days ago
London
Churchill Frank International
Salary: £40000 - £60000 per annum + Package Negotiable
Posted: 22 days ago
London
Churchill Frank International
Salary: £40000 - £55000 per annum + PACKAGE Negotiable
Posted: 25 days ago
City of London
Churchill Frank International
Salary: £40000 - £50000 per annum + PACKAGE Negotiable
Posted: 26 days ago