The table below looks at the statistics for Marketing Analytics skills in IT jobs advertised across the UK. Included is a guide to the average salaries offered in IT jobs that have cited Marketing Analytics over the 3 months to 29 July 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
29 Jul 2015
Same period 2014 Same period 2013
Marketing Analytics
Rank 807 820 852
Rank change year-on-year
+13 +32
Permanent jobs citing Marketing Analytics 85 94 48
As % of all permanent IT jobs located in the UK 0.078% 0.080% 0.044%
As % of the Processes & Methodologies category 0.091% 0.097% 0.054%
Number of salaries quoted 68 81 43
Average salary £45,000 £47,500 £40,000
Average salary % change year-on-year
-5.26% +18.75%
90% offered a salary of more than £35,000 £27,500 £28,600
10% offered a salary of more than £91,000 £75,000 £55,000
UK excluding London average salary £37,500 £35,000 £35,500
% change year-on-year
+7.14% -1.40%

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised across the UK.

Processes & Methodologies Category
UK
Permanent IT job ads with a match in the
Processes & Methodologies category
93036 97048 88128
As % of all permanent IT jobs located in the UK 84.83% 82.79% 80.98%
Number of salaries quoted 76147 78224 72122
Average salary £50,000 £48,500 £47,000
Average salary % change year-on-year
+3.09% +3.19%
90% offered a salary of more than £32,500 £31,500 £30,000
10% offered a salary of more than £75,000 £72,500 £72,500
UK excluding London average salary £44,500 £42,500 £40,995
% change year-on-year
+4.70% +3.67%

Marketing Analytics
Jobs Demand Trend

This chart provides the 3-month moving total of permanent IT jobs citing Marketing Analytics within the UK as a proportion of the total demand within the Processes & Methodologies category.

Marketing Analytics Jobs Demand Trend in the UK

Marketing Analytics
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing Analytics within the UK.

Marketing Analytics Salary Trend in the UK

Marketing Analytics
Salary Histogram

This chart provides a salary histogram for IT jobs citing Marketing Analytics over the 3 months to 29 July 2015 within the UK.

Marketing Analytics Salary Histogram in the UK

Marketing Analytics
Top 17 Job Locations

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Marketing Analytics within the UK over the 3 months to 29 July 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +10 85 £45,000 -5.26% 10
London +34 56 £58,750 +14.07% 9
South East +24 25 £35,000 +27.27% 1
Brighton +34 21 £35,000 +27.27%
East Sussex +32 21 £35,000 +27.27%
City of London +46 17 £60,000 -42.85% 3
Berkshire +7 4 £80,000 +113.33%
Slough - 4 £80,000 -
Warwickshire - 2 £37,500 -
Southam - 2 £37,500 -
West Midlands - 2 £37,500 -
East of England -6 1 £50,000 +42.85%
Cambridgeshire - 1 £50,000 -
Leeds - 1 £37,500 -
West Yorkshire - 1 £37,500 -
Yorkshire - 1 £37,500 -
Peterborough - 1 £50,000 -

Marketing Analytics
Top 30 Related IT Skills

For the 6 months to 29 July 2015, IT jobs within the UK citing Marketing Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Marketing Analytics.

1 156 (100.00%) Marketing
1 156 (100.00%) Analytics
2 77 (49.36%) Digital Marketing
3 61 (39.10%) SQL
4 60 (38.46%) Analytical Skills
5 55 (35.26%) SAS
6 50 (32.05%) Degree
7 40 (25.64%) SEO
8 38 (24.36%) Finance
8 38 (24.36%) SPSS
8 38 (24.36%) CRM
9 37 (23.72%) R
10 34 (21.79%) Big Data
11 32 (20.51%) Online Marketing
12 28 (17.95%) VBA
13 27 (17.31%) Data Analysis
14 25 (16.03%) Retail
14 25 (16.03%) Business Intelligence
14 25 (16.03%) Project Management
15 24 (15.38%) Web Analytics
16 23 (14.74%) E-Commerce
16 23 (14.74%) Digital Media
16 23 (14.74%) Tableau
17 22 (14.10%) Customer Insight
17 22 (14.10%) Social Media
17 22 (14.10%) IBM
18 21 (13.46%) Pay per click
18 21 (13.46%) Computer Science
19 20 (12.82%) SaaS
20 19 (12.18%) Visualisation

Marketing Analytics
Top Related IT Skills by Category

For the 6 months to 29 July 2015, IT jobs within the UK citing Marketing Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Marketing Analytics. Up to 20 skills are shown per category.

Application Platforms
1 55 (35.26%) SAS
2 7 (4.49%) Apache
3 6 (3.85%) Apache Spark
4 1 (0.64%) Apache Pig
Applications
1 38 (24.36%) SPSS
2 4 (2.56%) MS PowerPoint
3 3 (1.92%) MS Excel
4 1 (0.64%) MS Office
4 1 (0.64%) Weka
Business Applications
1 7 (4.49%) Oracle EBS
2 3 (1.92%) WebTrends
3 2 (1.28%) SAP Oil and Gas
Cloud Services
1 20 (12.82%) SaaS
2 19 (12.18%) Google Analytics
3 7 (4.49%) Amazon AWS
3 7 (4.49%) Adobe Analytics
4 6 (3.85%) Microsoft Azure
5 1 (0.64%) Cloud Computing
5 1 (0.64%) Veeva
Communications & Networking
1 10 (6.41%) Internet
2 1 (0.64%) HTTP
Database & Business Intelligence
1 34 (21.79%) Big Data
2 15 (9.62%) Hadoop
3 13 (8.33%) Data Warehouse
4 12 (7.69%) Data Mining
5 9 (5.77%) QlikView
6 8 (5.13%) SQL Server
6 8 (5.13%) MS Access
7 7 (4.49%) OLTP
7 7 (4.49%) Oracle BI EE
7 7 (4.49%) NoSQL
8 6 (3.85%) Redis
8 6 (3.85%) MongoDB
8 6 (3.85%) Base SAS
9 3 (1.92%) BusinessObjects
10 2 (1.28%) Relational Database
11 1 (0.64%) Impala
11 1 (0.64%) Mahout
11 1 (0.64%) SQL Server Reporting Services
11 1 (0.64%) SQL Server Integration Services
11 1 (0.64%) Spotfire
Development Applications
1 6 (3.85%) Hudson
1 6 (3.85%) Jenkins
General
1 156 (100.00%) Marketing
2 38 (24.36%) Finance
3 25 (16.03%) Retail
4 8 (5.13%) Advertising
5 5 (3.21%) Banking
6 3 (1.92%) Telecoms
7 2 (1.28%) Manufacturing
7 2 (1.28%) Electronics
8 1 (0.64%) Pharmaceutical
8 1 (0.64%) Legal
8 1 (0.64%) Games
8 1 (0.64%) Italian Language
Job Titles
1 44 (28.21%) Analyst
2 24 (15.38%) Account Manager
3 23 (14.74%) Data Analyst
4 18 (11.54%) Senior Manager
5 15 (9.62%) Marketing Manager
5 15 (9.62%) Developer
6 9 (5.77%) Digital Marketing Manager
7 7 (4.49%) Insight Analyst
7 7 (4.49%) Marketing Analyst
7 7 (4.49%) Software Developer
7 7 (4.49%) Architect
8 6 (3.85%) Python Developer
8 6 (3.85%) Technical Manager
8 6 (3.85%) Data Manager
8 6 (3.85%) Data Scientist
9 5 (3.21%) SQL Data Analyst
9 5 (3.21%) Marketing Data Analyst
9 5 (3.21%) SAS Analyst
9 5 (3.21%) Senior Analyst
10 4 (2.56%) Project Manager
Libraries, Frameworks & Software Standards
1 7 (4.49%) .NET
1 7 (4.49%) ASP.NET
1 7 (4.49%) Web Services
2 4 (2.56%) .NET Framework
2 4 (2.56%) WinForms
3 3 (1.92%) KnockoutJS
3 3 (1.92%) AngularJS
3 3 (1.92%) jQuery
3 3 (1.92%) Ext JS
4 1 (0.64%) SciPy
4 1 (0.64%) XML
4 1 (0.64%) CSS
4 1 (0.64%) Pandas
4 1 (0.64%) Spring
4 1 (0.64%) Ajax
4 1 (0.64%) HTML
Miscellaneous
1 60 (38.46%) Analytical Skills
2 23 (14.74%) Digital Media
3 22 (14.10%) Social Media
4 21 (13.46%) Computer Science
5 19 (12.18%) Visualisation
6 18 (11.54%) Statistics
7 16 (10.26%) Mathematics
8 12 (7.69%) Data Extraction
9 10 (6.41%) Economics
10 9 (5.77%) Algorithms
11 7 (4.49%) Credit Risk
12 5 (3.21%) Physics
12 5 (3.21%) User Experience
12 5 (3.21%) Data Structures
13 2 (1.28%) DTV
13 2 (1.28%) Contract for Difference
13 2 (1.28%) Spread Betting
13 2 (1.28%) Informatics
13 2 (1.28%) Data Integration
14 1 (0.64%) Social Gaming
Operating Systems
1 6 (3.85%) Linux
1 6 (3.85%) Ubuntu
2 1 (0.64%) Windows
Processes & Methodologies
1 156 (100.00%) Analytics
2 77 (49.36%) Digital Marketing
3 40 (25.64%) SEO
4 38 (24.36%) CRM
5 32 (20.51%) Online Marketing
6 27 (17.31%) Data Analysis
7 25 (16.03%) Business Intelligence
7 25 (16.03%) Project Management
8 24 (15.38%) Web Analytics
9 23 (14.74%) E-Commerce
10 22 (14.10%) Customer Insight
11 21 (13.46%) Pay per click
12 17 (10.90%) Data Analytics
13 13 (8.33%) Direct Marketing
14 10 (6.41%) Service Delivery
14 10 (6.41%) OO
14 10 (6.41%) Customer Segmentation
15 8 (5.13%) Data-Driven Marketing
16 7 (4.49%) Campaign Management
16 7 (4.49%) Stakeholder Management
Programming Languages
1 61 (39.10%) SQL
2 37 (23.72%) R
3 28 (17.95%) VBA
4 16 (10.26%) Python
5 14 (8.97%) JavaScript
6 12 (7.69%) Java
7 7 (4.49%) C#
8 4 (2.56%) C++
9 2 (1.28%) SAS Macro
10 1 (0.64%) Groovy
10 1 (0.64%) Bash Shell
10 1 (0.64%) T-SQL
Qualifications
1 50 (32.05%) Degree
2 3 (1.92%) MBA
3 2 (1.28%) PhD
Quality Assurance & Compliance
1 9 (5.77%) QA
2 2 (1.28%) Data Quality
System Software
1 7 (4.49%) Docker
2 6 (3.85%) LXC
Systems Management
1 6 (3.85%) Vagrant
1 6 (3.85%) Mesos
1 6 (3.85%) Chronos
2 1 (0.64%) Ansible
Vendors
1 23 (14.74%) Tableau
2 22 (14.10%) IBM
3 19 (12.18%) Google
4 16 (10.26%) Cognizant
5 14 (8.97%) Oracle
6 13 (8.33%) SAP
7 10 (6.41%) Microsoft
8 9 (5.77%) Informatica
9 7 (4.49%) Siebel
10 6 (3.85%) Salesforce.com
11 5 (3.21%) Adobe
12 4 (2.56%) Omniture
12 4 (2.56%) DevExpress
13 3 (1.92%) Coremetrics
14 2 (1.28%) comScore
14 2 (1.28%) Cognos
15 1 (0.64%) Pardot
15 1 (0.64%) Sysomos
City, London
ANSON MCCADE
Salary: £60k - £110k plus excellent benefits
Posted: Yesterday
Bromley, Kent
HAYS INFORMATION TECHNOLOGY
Salary: £50000.00 - £55000.00 per annum
Posted: Yesterday
Middlesex
Montash
Salary: £65000 - £75000 per annum + Excellent Package
Posted: 2 days ago
London
Churchill Frank
Salary: £50 - £63 per annum
Posted: 3 days ago
London
Opus Recruitment Solutions Ltd
Salary: £45000 - £50000 per annum
Posted: 5 days ago
London
The People Network
Salary: £55000 - £60000 per annum + Bonus, Car Allw, Bens
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City, London
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Salary: £50000.00 - £70000.00 per annum + DOE
Posted: 6 days ago
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Salary: £35000 - £45000 per annum + competitive
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Salary: £80000 - £110000 per annum
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