The first table below looks at the demand for Marketing Analytics skills in IT jobs advertised across the UK. Included is a guide to the average salaries offered in IT jobs that have cited Marketing Analytics over the 3 months to 18 April 2014 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Processes & Methodologies category.

Location
3 months to
18 Apr 2014
Same period 2013 Same period 2012
Marketing Analytics
Rank 866 799 870
Rank change year-on-year
-67 +71
Permanent jobs citing Marketing Analytics 51 84 53
As % of all permanent IT jobs located in the UK 0.042% 0.076% 0.042%
As % of the Processes & Methodologies category 0.052% 0.096% 0.055%
Number of salaries quoted 49 65 51
Average salary £42,500 £45,000 £45,000
Average salary % change year-on-year
-5.55% -
90% offered a salary of more than £26,000 £35,000 £34,000
10% offered a salary of more than £80,000 £77,500 £59,400
UK excluding London average salary £38,750 £40,000 £34,000
% change year-on-year
-3.12% +17.64%
Processes & Methodologies Category
UK
Permanent IT job ads with a match in the
Processes & Methodologies category
97509 87535 96223
As % of all permanent IT jobs located in the UK 80.37% 78.84% 76.56%
Number of salaries quoted 78334 71800 81781
Average salary £47,500 £45,000 £47,500
Average salary % change year-on-year
+5.55% -5.26%
90% offered a salary of more than £30,000 £30,000 £30,000
10% offered a salary of more than £72,500 £75,000 £70,000
UK excluding London average salary £42,500 £40,000 £40,500
% change year-on-year
+6.25% -1.23%

Marketing Analytics
Jobs Demand Trend

This chart provides the 3-month moving total of permanent IT jobs citing Marketing Analytics within the UK as a proportion of the total demand within the Processes & Methodologies category.

Marketing Analytics Jobs Demand Trend in the UK

Marketing Analytics
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing Analytics within the UK.

Marketing Analytics Salary Trend in the UK

Marketing Analytics
Salary Histogram

This chart provides a salary histogram for IT jobs citing Marketing Analytics over the 3 months to 18 April 2014 within the UK.

Marketing Analytics Salary Histogram in the UK

Marketing Analytics
Top 27 Job Locations

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Marketing Analytics within the UK over the 3 months to 18 April 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click each for more statistics)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Find
Job
Vacancies
England -78 51 £42,500 -5.55% 18
London -70 33 £49,000 -2.00% 11
City of London -17 6 £50,000 +5.26% 2
North West -4 5 £27,000 -40.00% 2
Yorkshire -37 4 £43,750 +36.71% 1
South East -19 3 £30,000 -25.00% 3
Lancashire - 3 £27,000 - 1
Lancaster - 3 £27,000 - 1
South West -11 2 £60,000 +67.83% 1
Leeds -23 2 £55,000 +46.66% 1
West Yorkshire -32 2 £55,000 +71.87% 1
Hertfordshire - 2 £52,500 -
Berkshire - 2 £64,000 -
Dorset - 2 £60,000 -
Bournemouth - 2 £60,000 -
East of England - 2 £52,500 -
West Midlands +5 1 £42,887 +22.53%
Manchester -1 1 £25,000 -44.44%
East Sussex -16 1 £30,000 -53.84% 2
East Midlands -23 1 £37,500 +13.63%
North Yorkshire - 1 £32,500 -
Shropshire - 1 £42,887 -
Potters Bar - 1 £50,000 -
St Albans - 1 £55,000 -
Telford - 1 £42,887 -
Bracknell - 1 £28,000 -
Brighton - 1 £30,000 - 2

Marketing Analytics
Top 30 Related IT Skills

For the 6 months to 18 April 2014, IT jobs within the UK citing Marketing Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Marketing Analytics.

1 95 (100.00%) Marketing
1 95 (100.00%) Analytics
2 46 (48.42%) Degree
3 44 (46.32%) SQL
4 36 (37.89%) SAS
5 27 (28.42%) Finance
6 23 (24.21%) Statistics
6 23 (24.21%) Data Analysis
6 23 (24.21%) Web Analytics
7 20 (21.05%) SPSS
7 20 (21.05%) Direct Marketing
7 20 (21.05%) Digital Marketing
8 18 (18.95%) VBA
9 16 (16.84%) Data Modelling
10 15 (15.79%) CRM
10 15 (15.79%) Predictive Modelling
11 14 (14.74%) Mathematics
11 14 (14.74%) Retail
11 14 (14.74%) Omniture
11 14 (14.74%) Google
12 13 (13.68%) HTML
12 13 (13.68%) JavaScript
13 12 (12.63%) Google Analytics
13 12 (12.63%) Statistical Modelling
13 12 (12.63%) Online Marketing
13 12 (12.63%) Social Media
14 11 (11.58%) MS Excel
14 11 (11.58%) CHAID
14 11 (11.58%) WebTrends
14 11 (11.58%) Coremetrics

Marketing Analytics
Top Related IT Skills by Category

For the 6 months to 18 April 2014, IT jobs within the UK citing Marketing Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Marketing Analytics. Up to 20 skills are shown per category.

Application Platforms
1 36 (37.89%) SAS
2 4 (4.21%) CMS
3 1 (1.05%) SharePoint 2013
3 1 (1.05%) Umbraco
3 1 (1.05%) SharePoint
Applications
1 20 (21.05%) SPSS
2 11 (11.58%) MS Excel
3 8 (8.42%) MS PowerPoint
4 1 (1.05%) EViews
4 1 (1.05%) Stata
4 1 (1.05%) Adobe Illustrator
4 1 (1.05%) Photoshop
Business Applications
1 12 (12.63%) Google Analytics
2 11 (11.58%) WebTrends
3 8 (8.42%) SiteCatalyst
4 1 (1.05%) Dynamics CRM
Cloud Services
1 10 (10.53%) SaaS
Communications & Networking
1 3 (3.16%) Internet
2 1 (1.05%) Intranet
Database & Business Intelligence
1 7 (7.37%) Big Data
2 5 (5.26%) SQL Server Reporting Services
2 5 (5.26%) SQL Server Integration Services
3 4 (4.21%) SQL Server
3 4 (4.21%) Crystal Reports
4 3 (3.16%) SQL Server 2008
4 3 (3.16%) Base SAS
4 3 (3.16%) SAS Enterprise Miner
4 3 (3.16%) Data Mining
5 2 (2.11%) MySQL
5 2 (2.11%) Pentaho
5 2 (2.11%) QlikView
6 1 (1.05%) Relational Database
6 1 (1.05%) SAS Enterprise Guide
6 1 (1.05%) Data Warehouse
General
1 95 (100.00%) Marketing
2 27 (28.42%) Finance
3 14 (14.74%) Retail
4 10 (10.53%) Advertising
5 8 (8.42%) Telecoms
5 8 (8.42%) Banking
6 4 (4.21%) Publishing
7 3 (3.16%) Financial Institution
7 3 (3.16%) Pharmaceutical
8 2 (2.11%) Automotive
8 2 (2.11%) Retail Banking
9 1 (1.05%) Legal
Job Titles
1 47 (49.47%) Analyst
2 11 (11.58%) Senior Analyst
3 10 (10.53%) Data Analyst
4 9 (9.47%) Web Analyst
5 7 (7.37%) Insight Analyst
5 7 (7.37%) Consultant
6 6 (6.32%) Senior Manager
6 6 (6.32%) Marketing Manager
7 5 (5.26%) Junior Analyst
7 5 (5.26%) Junior
8 4 (4.21%) Business Analyst
8 4 (4.21%) Graduate
8 4 (4.21%) Technical Analyst
8 4 (4.21%) SAS Analyst
8 4 (4.21%) Junior Data Analyst
9 3 (3.16%) Customer Analyst
9 3 (3.16%) Implementation Engineer
9 3 (3.16%) SaaS Consultant
9 3 (3.16%) Senior SAS Analyst
9 3 (3.16%) Engagement Manager
Libraries, Frameworks & Software Standards
1 13 (13.68%) HTML
2 9 (9.47%) CSS
3 6 (6.32%) XML
4 3 (3.16%) jQuery
4 3 (3.16%) SOAP
5 2 (2.11%) Spring
6 1 (1.05%) HTML5
6 1 (1.05%) ASP.NET
6 1 (1.05%) .NET
Miscellaneous
1 23 (24.21%) Statistics
2 14 (14.74%) Mathematics
3 12 (12.63%) Social Media
4 6 (6.32%) Economics
5 4 (4.21%) Visualisation
5 4 (4.21%) FMCG
5 4 (4.21%) Blog
6 3 (3.16%) Enterprise Software
6 3 (3.16%) PMI
7 2 (2.11%) Fixed Income
7 2 (2.11%) Derivative
7 2 (2.11%) Data Integration
7 2 (2.11%) Mobile App
8 1 (1.05%) Computer Science
8 1 (1.05%) Digital Media
8 1 (1.05%) Neural Network
8 1 (1.05%) Management Information System
8 1 (1.05%) EPoS
Processes & Methodologies
1 95 (100.00%) Analytics
2 23 (24.21%) Data Analysis
2 23 (24.21%) Web Analytics
3 20 (21.05%) Direct Marketing
3 20 (21.05%) Digital Marketing
4 16 (16.84%) Data Modelling
5 15 (15.79%) CRM
5 15 (15.79%) Predictive Modelling
6 12 (12.63%) Statistical Modelling
6 12 (12.63%) Online Marketing
7 11 (11.58%) CHAID
8 10 (10.53%) E-Commerce
8 10 (10.53%) Business Intelligence
8 10 (10.53%) Database Marketing
9 9 (9.47%) Statistical Analysis
10 8 (8.42%) Workflow
10 8 (8.42%) Business Analytics
10 8 (8.42%) Capacity Planning
11 7 (7.37%) Data Analytics
11 7 (7.37%) SEO
Programming Languages
1 44 (46.32%) SQL
2 18 (18.95%) VBA
3 13 (13.68%) JavaScript
4 7 (7.37%) R
4 7 (7.37%) PHP
5 4 (4.21%) Java
6 2 (2.11%) Shell Script
7 1 (1.05%) T-SQL
7 1 (1.05%) VB
7 1 (1.05%) MATLAB
Qualifications
1 46 (48.42%) Degree
2 4 (4.21%) MBA
3 3 (3.16%) PMI Certification
4 2 (2.11%) PhD
5 1 (1.05%) ACCA
5 1 (1.05%) CIMA
Quality Assurance & Compliance
1 2 (2.11%) QA
2 1 (1.05%) SLA
Vendors
1 14 (14.74%) Omniture
1 14 (14.74%) Google
2 11 (11.58%) Coremetrics
3 6 (6.32%) Business Objects
3 6 (6.32%) Tableau
3 6 (6.32%) Facebook
4 5 (5.26%) Sitecore
4 5 (5.26%) Unica
5 4 (4.21%) Twitter
6 2 (2.11%) MicroStrategy
6 2 (2.11%) Microsoft
6 2 (2.11%) Adobe
7 1 (1.05%) SmartFocus
7 1 (1.05%) Maxymiser
7 1 (1.05%) Alterian
7 1 (1.05%) KXEN
North West
Parallel Consulting
Salary: £35000 - £45000 per annum + bonus, pension, healthcare
Posted: Yesterday
London
Salt
Salary: £120000 - £130000 per annum + Excellent Bonus & Benefits
Posted: 2 days ago
Bath, Avon
Applause IT Innovation
Salary: £30000 - £45000 per annum + share options
Posted: 2 days ago
Brighton, East Sussex
RecruitmentRevolution.com Limited
Salary: From £25,000 to £30,000 per annum + 10% Bonus + Pension
Posted: 2 days ago
Lancaster, Lancashire
Reed Technology
Salary: £24000 - £30000 per annum
Posted: 3 days ago
City, London
Energize Recruitment Solutions Ltd
Salary: £60000 - £75000 per annum
Posted: 3 days ago
London
Accenture
Salary: From £90,000 to £120,000 per annum + benefits
Posted: 4 days ago
London
Accenture
Posted: 4 days ago
City of London
JW Consulting
Salary: £45000 - £50000 per annum + Bonus & Benefits
Posted: 4 days ago
London
Real Staffing
Salary: £45000 - £60000 per annum
Posted: 4 days ago
London
The People Network
Salary: £75000 - £85000 per annum + Bonus, Car Allw, Pension, Dental, Gym
Posted: 21 days ago
London
Aspire Data Recruitment
Salary: £55000 - £65000 per annum, Benefits: Bonus & Benefits
Posted: 23 days ago
Buckinghamshire
Aspire Data Recruitment
Salary: £50000 - £60000 per annum, Benefits: Bonus & Benefits
Posted: 23 days ago
Leeds
Aspire Data Recruitment
Salary: £35000 - £40000 per annum, Benefits: Bonus & Benefits
Posted: 23 days ago
Brighton
Recruitment Revolution Limited
Salary: £25,000 - £30,000 + 10% Bonus + Pension
Posted: 25 days ago
London
The People Network
Salary: £75000 - £85000 per annum + Bonus, Car Allw, Pension, Dental, Gym
Posted: 27 days ago