The table below looks at the statistics for Marketing Analytics skills in IT jobs advertised across the UK. Included is a guide to the salaries offered in IT jobs that have cited Marketing Analytics over the 3 months to 31 May 2016 with a comparison to the same period over the previous 2 years.

3 months to
31 May 2016
Same period 2015 Same period 2014
Marketing Analytics
Rank 861 868 928
Rank change year-on-year
+7 +60
Permanent jobs citing Marketing Analytics 56 83 69
As % of all permanent IT jobs located in the UK 0.057% 0.078% 0.058%
As % of the Processes & Methodologies category 0.065% 0.090% 0.068%
Number of salaries quoted 52 65 64
Median salary £45,000 £40,000 £47,000
Median salary % change year-on-year
+12.50% -14.89%
90% offered a salary of more than £35,000 £30,000 £29,300
10% offered a salary of more than £90,000 £60,000 £80,000
UK excluding London median salary £63,750 £40,000 £32,000
% change year-on-year
+59.37% +25.00%

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised across the UK.

Processes & Methodologies Category
UK
Permanent IT job ads with a match in the
Processes & Methodologies category
86377 92187 101946
As % of all permanent IT jobs located in the UK 87.85% 86.40% 85.31%
Number of salaries quoted 71946 74977 82884
Median salary £50,000 £50,000 £47,500
Median salary % change year-on-year
- +5.26%
90% offered a salary of more than £32,500 £31,500 £31,000
10% offered a salary of more than £75,000 £72,500 £75,000
UK excluding London median salary £45,000 £44,000 £42,500
% change year-on-year
+2.27% +3.52%

Marketing Analytics
Jobs Demand Trend

The demand trend of job ads citing Marketing Analytics as a proportion of all IT jobs with a match in the Processes & Methodologies category.

Marketing Analytics Jobs Demand Trend in the UK

Marketing Analytics
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing Analytics within the UK.

Marketing Analytics Salary Trend in the UK

Marketing Analytics
Salary Histogram

This chart provides a salary histogram for IT jobs citing Marketing Analytics over the 3 months to 31 May 2016 within the UK.

Marketing Analytics Salary Histogram in the UK

Marketing Analytics
Top 13 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing Analytics within the UK over the 3 months to 31 May 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +2 54 £45,000 +12.50% 14
London +13 50 £45,000 - 11
City of London +48 16 £39,250 -21.50% 5
North West +24 3 £90,000 +100.00% 1
Croydon - 3 £50,000 -
Stockport - 3 £90,000 -
Manchester - 3 £90,000 - 1
Edinburgh +3 2 £37,500 -37.50%
Scotland -7 2 £37,500 -37.50%
West Midlands -7 1 £35,000 -6.66%
Docklands, London - 1 £90,000 -
Wimbledon - 1 £47,500 - 2
Birmingham - 1 £35,000 -

Marketing Analytics
Top 30 Related IT Skills

For the 6 months to 31 May 2016, IT jobs citing Marketing Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads with a requirement for Marketing Analytics.

1 125 (100.00%) Marketing
1 125 (100.00%) Analytics
2 60 (48.00%) SQL
3 47 (37.60%) SAS
4 41 (32.80%) Finance
5 39 (31.20%) Analytical Skills
6 38 (30.40%) Business Intelligence
7 32 (25.60%) SQL Server Reporting Services
8 31 (24.80%) Retail
9 30 (24.00%) SQL Server
10 28 (22.40%) Advertising
10 28 (22.40%) SQL Server Integration Services
11 27 (21.60%) SQL Server Analysis Services
11 27 (21.60%) Microsoft
12 26 (20.80%) Open Source
12 26 (20.80%) Degree
13 24 (19.20%) MS Excel
13 24 (19.20%) E-Commerce
14 23 (18.40%) ETL
15 22 (17.60%) CRM
15 22 (17.60%) SEO
15 22 (17.60%) Data Analytics
16 21 (16.80%) Data Modelling
17 20 (16.00%) OLAP
17 20 (16.00%) Mathematics
17 20 (16.00%) Social Media
17 20 (16.00%) Digital Marketing
18 19 (15.20%) MDX
19 18 (14.40%) OLTP
19 18 (14.40%) Telecoms

Marketing Analytics
Top Related IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 47 (37.60%) SAS
2 2 (1.60%) Node.js
2 2 (1.60%) SharePoint
3 1 (0.80%) Apache
3 1 (0.80%) Apache Pig
3 1 (0.80%) Apache Spark
3 1 (0.80%) CMS
3 1 (0.80%) Confluence
3 1 (0.80%) IIS
3 1 (0.80%) NetWeaver
3 1 (0.80%) nginx
3 1 (0.80%) Sitecore CMS
Applications
1 24 (19.20%) MS Excel
2 12 (9.60%) SPSS
3 4 (3.20%) Stata
4 2 (1.60%) MS PowerPoint
5 1 (0.80%) EViews
5 1 (0.80%) MS Office
5 1 (0.80%) MS Project
5 1 (0.80%) MS Visio
5 1 (0.80%) Spreadsheet
Business Applications
1 5 (4.00%) SAP Oil and Gas
2 2 (1.60%) Dynamics CRM
2 2 (1.60%) FastStats
2 2 (1.60%) Unica
3 1 (0.80%) Eloqua
3 1 (0.80%) WebTrends
Cloud Services
1 14 (11.20%) Microsoft Azure
2 10 (8.00%) Google Analytics
3 6 (4.80%) Adobe Analytics
4 4 (3.20%) Google Tag Manager
4 4 (3.20%) SaaS
5 1 (0.80%) Amazon AWS
5 1 (0.80%) Amazon EMR
5 1 (0.80%) Amazon S3
5 1 (0.80%) Office 365
Communications & Networking
1 9 (7.20%) Internet
2 4 (3.20%) ATM
2 4 (3.20%) SMS
3 2 (1.60%) FTP
3 2 (1.60%) Intranet
4 1 (0.80%) VPN
Database & Business Intelligence
1 32 (25.60%) SQL Server Reporting Services
2 30 (24.00%) SQL Server
3 28 (22.40%) SQL Server Integration Services
4 27 (21.60%) SQL Server Analysis Services
5 20 (16.00%) OLAP
6 18 (14.40%) OLTP
7 16 (12.80%) Big Data
8 15 (12.00%) Data Warehouse
9 10 (8.00%) Relational Database
10 8 (6.40%) Hadoop
10 8 (6.40%) QlikView
11 7 (5.60%) Data Mining
11 7 (5.60%) PostgreSQL
11 7 (5.60%) RDBMS
12 6 (4.80%) Base SAS
13 4 (3.20%) Enterprise Data Warehouse
13 4 (3.20%) SAS EBI
13 4 (3.20%) SAS Enterprise Guide
14 3 (2.40%) BusinessObjects
15 2 (1.60%) SQL Server 2008
Development Applications
1 8 (6.40%) Git (software)
2 7 (5.60%) Gradle
2 7 (5.60%) Maven
3 1 (0.80%) Firebug
3 1 (0.80%) JIRA
3 1 (0.80%) ProC
3 1 (0.80%) Selenium
3 1 (0.80%) Team Foundation Server
General
1 125 (100.00%) Marketing
2 41 (32.80%) Finance
3 31 (24.80%) Retail
4 28 (22.40%) Advertising
5 18 (14.40%) Telecoms
6 8 (6.40%) Games
7 5 (4.00%) Electronics
7 5 (4.00%) Manufacturing
8 4 (3.20%) Financial Institution
9 3 (2.40%) French Language
9 3 (2.40%) German Language
9 3 (2.40%) Italian Language
9 3 (2.40%) Spanish Language
10 2 (1.60%) Banking
11 1 (0.80%) Pharmaceutical
Job Titles
1 31 (24.80%) Analyst
2 27 (21.60%) Developer
3 18 (14.40%) Senior Developer
4 17 (13.60%) Database Developer
4 17 (13.60%) Senior Database Developer
5 16 (12.80%) Consultant
6 15 (12.00%) SSAS Developer
6 15 (12.00%) SSIS Developer
6 15 (12.00%) SSRS Developer
7 14 (11.20%) Marketing Consultant
8 12 (9.60%) Azure Developer
8 12 (9.60%) Marketing Database Developer
9 11 (8.80%) Business Manager
9 11 (8.80%) Insight Analyst
10 10 (8.00%) Campaign Manager
11 9 (7.20%) Analytics Consultant
11 9 (7.20%) Analytics Manager
11 9 (7.20%) Business Intelligence Manager
11 9 (7.20%) Marketing Manager
12 8 (6.40%) CRM Manager
Libraries, Frameworks & Software Standards
1 19 (15.20%) MDX
2 17 (13.60%) .NET
3 7 (5.60%) ActiveMQ
3 7 (5.60%) Hibernate
3 7 (5.60%) HTML
3 7 (5.60%) J2EE
3 7 (5.60%) JPA
3 7 (5.60%) Spring
3 7 (5.60%) Spring Integration
4 3 (2.40%) jQuery
5 2 (1.60%) AngularJS
5 2 (1.60%) COM
5 2 (1.60%) CSS
5 2 (1.60%) D3.js
6 1 (0.80%) ASP.NET
6 1 (0.80%) Entity Framework
6 1 (0.80%) KnockoutJS
6 1 (0.80%) Pandas
6 1 (0.80%) WCF
6 1 (0.80%) XML
Miscellaneous
1 39 (31.20%) Analytical Skills
2 20 (16.00%) Mathematics
2 20 (16.00%) Social Media
3 13 (10.40%) Statistics
4 12 (9.60%) Mobile App
5 8 (6.40%) Online Games
6 7 (5.60%) Economics
7 6 (4.80%) Credit Risk
8 4 (3.20%) Computer Science
8 4 (3.20%) User Experience
8 4 (3.20%) Visualisation
9 3 (2.40%) Applied Mathematics
9 3 (2.40%) FMCG
9 3 (2.40%) Psychology
10 2 (1.60%) Blog
10 2 (1.60%) Copywriting
10 2 (1.60%) Fintech
11 1 (0.80%) Data Extraction
11 1 (0.80%) Data Structures
11 1 (0.80%) Digital Media
Operating Systems
1 4 (3.20%) Windows
2 2 (1.60%) CentOS
2 2 (1.60%) Linux
2 2 (1.60%) Windows Server
2 2 (1.60%) Windows Server 2008
2 2 (1.60%) Windows Server 2012
2 2 (1.60%) Windows Vista
3 1 (0.80%) Red Hat Enterprise Linux
Processes & Methodologies
1 125 (100.00%) Analytics
2 38 (30.40%) Business Intelligence
3 26 (20.80%) Open Source
4 24 (19.20%) E-Commerce
5 23 (18.40%) ETL
6 22 (17.60%) CRM
6 22 (17.60%) Data Analytics
6 22 (17.60%) SEO
7 21 (16.80%) Data Modelling
8 20 (16.00%) Digital Marketing
9 15 (12.00%) Predictive Modelling
10 14 (11.20%) Agile Software Development
10 14 (11.20%) Statistical Analysis
11 12 (9.60%) Campaign Management
11 12 (9.60%) Data Analysis
11 12 (9.60%) Project Management
12 11 (8.80%) Data Management
12 11 (8.80%) Econometrics
13 9 (7.20%) Statistical Modelling
14 8 (6.40%) Web Analytics
Programming Languages
1 60 (48.00%) SQL
2 14 (11.20%) C#
3 11 (8.80%) Python
4 10 (8.00%) R
5 8 (6.40%) JavaScript
6 7 (5.60%) Java
7 4 (3.20%) MATLAB
8 3 (2.40%) T-SQL
8 3 (2.40%) VB
9 2 (1.60%) PHP
9 2 (1.60%) VBA
10 1 (0.80%) Bash Shell
10 1 (0.80%) Perl
10 1 (0.80%) PROC SQL
10 1 (0.80%) Ruby
10 1 (0.80%) SAS Macro
10 1 (0.80%) TypeScript
Qualifications
1 26 (20.80%) Degree
2 2 (1.60%) APMP
3 1 (0.80%) MBA
Quality Assurance & Compliance
1 3 (2.40%) Data Quality
2 2 (1.60%) QA
3 1 (0.80%) PMBOK
3 1 (0.80%) SLA
System Software
1 7 (5.60%) Docker
1 7 (5.60%) HDFS
Systems Management
1 1 (0.80%) HAProxy
1 1 (0.80%) Nagios
1 1 (0.80%) Puppet
Vendors
1 27 (21.60%) Microsoft
2 12 (9.60%) Tableau
3 10 (8.00%) Google
4 8 (6.40%) Adobe
5 7 (5.60%) Facebook
6 6 (4.80%) SAP
7 5 (4.00%) Oracle
7 5 (4.00%) Salesforce.com
8 4 (3.20%) Salesforce Marketing Cloud
9 3 (2.40%) Alteryx
9 3 (2.40%) Optimizely
9 3 (2.40%) Sitecore
10 2 (1.60%) IBM
10 2 (1.60%) Tealium
11 1 (0.80%) Cognos
11 1 (0.80%) Omniture
11 1 (0.80%) Red Hat
11 1 (0.80%) VMware
Manchester
Robert Walters UK
Salary: £20000 - £35000 per annum
Posted: 17 hours ago
London
Salt
Salary: £50000 - £60000 per annum + Benefits + Bonus
Posted: 15 hours ago
London
Salt
Salary: £70000 - £90000 per annum + Benefits + Bonus
Posted: 15 hours ago
Wimbledon
Venturi
Salary: £45000 - £50000.00 per annum + bonus +Full bens
Posted: 5 days ago
South West London
Venturi
Salary: £45000 - £50000.00 per annum + bonus +Full bens
Posted: 4 days ago
City, London
ANSON MCCADE
Salary: £60k - £110k plus excellent benefits
Posted: 6 days ago
City of London
Churchill Frank International
Salary: £45000 - £50000 per annum + package negotiable
Posted: 7 days ago
City of London
Churchill Frank International
Salary: £40000 - £50000 per annum
Posted: 7 days ago
London
HFG
Salary: £40000 - £50000 per annum, Benefits: Excellent benefits
Posted: 14 days ago
Wimbledon
Venturi
Salary: £45000 - £50000.00 per annum + bonus +Full bens
Posted: 12 days ago
City of London
Churchill Frank International
Salary: £40000 - £50000 per annum + package negotiable
Posted: 12 days ago
Bristol
People Source Consulting
Salary: £45000 - £50000 per annum + Benefits
Posted: 20 days ago