The table below looks at the statistics for Marketing Analytics skills in IT jobs advertised across the UK. Included is a guide to the salaries offered in IT jobs that have cited Marketing Analytics over the 3 months to 3 December 2016 with a comparison to the same period over the previous 2 years.

3 months to
3 Dec 2016
Same period 2015 Same period 2014
Marketing Analytics
Rank 848 922 920
Rank change year-on-year
+74 -2
Permanent jobs citing Marketing Analytics 17 47 66
As % of all permanent IT jobs located in the UK 0.019% 0.044% 0.057%
As % of the Processes & Methodologies category 0.022% 0.050% 0.067%
Number of salaries quoted 13 40 57
Median salary £47,500 £43,750 £50,000
Median salary % change year-on-year
+8.57% -12.50%
90% offered a salary of more than £38,900 £33,400 £29,000
10% offered a salary of more than £66,000 £70,500 £76,000
UK excluding London median salary £51,250 £55,000 £35,000
% change year-on-year
-6.81% +57.14%

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised across the UK.

Processes & Methodologies Category
UK
Permanent IT job ads with a match in the
Processes & Methodologies category
78721 93895 98432
As % of all permanent IT jobs located in the UK 88.10% 87.48% 85.64%
Number of salaries quoted 64899 77524 80842
Median salary £50,000 £50,000 £48,000
Median salary % change year-on-year
- +4.16%
90% offered a salary of more than £32,500 £32,500 £31,000
10% offered a salary of more than £77,500 £72,500 £75,000
UK excluding London median salary £45,000 £45,000 £42,500
% change year-on-year
- +5.88%

Marketing Analytics
Jobs Demand Trend

The demand trend of job ads citing Marketing Analytics as a proportion of all IT jobs with a match in the Processes & Methodologies category.

Marketing Analytics Jobs Demand Trend in the UK

Marketing Analytics
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing Analytics within the UK.

Marketing Analytics Salary Trend in the UK

Marketing Analytics
Salary Histogram

This chart provides a salary histogram for IT jobs citing Marketing Analytics over the 3 months to 3 December 2016 within the UK.

Marketing Analytics Salary Histogram in the UK

Marketing Analytics
Top 18 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing Analytics within the UK over the 3 months to 3 December 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +43 16 £47,500 +8.57% 4
North West -14 5 £48,750 -
London +32 4 £47,500 +8.57% 2
Manchester -12 4 £52,500 -
South East +74 3 £52,500 +55.55%
East of England +25 3 £49,000 +46.26%
Bedfordshire +2 2 £49,000 +46.26%
Luton - 2 £49,000 -
Chester - 1 £45,000 -
Colchester - 1 - -
Epsom - 1 £52,500 -
Cheshire - 1 £45,000 -
Kent - 1 £42,500 -
Surrey - 1 £52,500 -
Berkshire - 1 £68,500 -
Coventry - 1 £50,000 -
Essex - 1 - -
West Midlands - 1 £50,000 -

Marketing Analytics
Top 30 Related IT Skills

For the 6 months to 3 December 2016, IT jobs citing Marketing Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads with a requirement for Marketing Analytics.

1 57 (100.00%) Marketing
1 57 (100.00%) Analytics
2 36 (63.16%) SQL
3 26 (45.61%) Analytical Skills
4 24 (42.11%) Business Intelligence
5 22 (38.60%) SAS
6 18 (31.58%) CRM
6 18 (31.58%) Degree
7 13 (22.81%) Finance
8 12 (21.05%) R
8 12 (21.05%) Marketing Strategy
9 11 (19.30%) Big Data
9 11 (19.30%) Data Analytics
9 11 (19.30%) Retail
9 11 (19.30%) Digital Marketing
10 10 (17.54%) Actionable Insight
11 9 (15.79%) Python
11 9 (15.79%) E-Commerce
11 9 (15.79%) Statistics
12 8 (14.04%) Data Analysis
12 8 (14.04%) Mathematics
12 8 (14.04%) SMS
12 8 (14.04%) B2B
12 8 (14.04%) Statistical Modelling
12 8 (14.04%) Tableau
12 8 (14.04%) Social Media
13 7 (12.28%) Visualisation
13 7 (12.28%) Predictive Modelling
13 7 (12.28%) B2C
13 7 (12.28%) SPSS

Marketing Analytics
Top Related IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 22 (38.60%) SAS
2 4 (7.02%) Apache Spark
Applications
1 7 (12.28%) SPSS
2 6 (10.53%) MS PowerPoint
3 4 (7.02%) MS Excel
4 2 (3.51%) MS Office
5 1 (1.75%) EViews
Business Applications
1 1 (1.75%) Data Workbench
1 1 (1.75%) Eloqua
1 1 (1.75%) FastStats
Cloud Services
1 3 (5.26%) Amazon AWS
2 2 (3.51%) Adobe Analytics
2 2 (3.51%) Amazon EC2
2 2 (3.51%) Amazon EMR
3 1 (1.75%) BlueKai
3 1 (1.75%) Google Analytics
3 1 (1.75%) Responsys
3 1 (1.75%) SaaS
Communications & Networking
1 8 (14.04%) SMS
2 2 (3.51%) ATM
2 2 (3.51%) Internet
Database & Business Intelligence
1 11 (19.30%) Big Data
2 7 (12.28%) Data Mining
3 5 (8.77%) Relational Database
3 5 (8.77%) SQL Server
4 4 (7.02%) Hadoop
4 4 (7.02%) MongoDB
5 3 (5.26%) Amazon Redshift
5 3 (5.26%) QlikView
6 2 (3.51%) Base SAS
6 2 (3.51%) Data Warehouse
6 2 (3.51%) Looker
7 1 (1.75%) Apache Cassandra
7 1 (1.75%) Apache Hive
7 1 (1.75%) Crystal Reports
7 1 (1.75%) Enterprise Data Warehouse
7 1 (1.75%) Power BI
7 1 (1.75%) SAS EBI
7 1 (1.75%) SAS Enterprise Guide
7 1 (1.75%) Spotfire
7 1 (1.75%) SQL Server Analysis Services
General
1 57 (100.00%) Marketing
2 13 (22.81%) Finance
3 11 (19.30%) Retail
4 4 (7.02%) Games
5 3 (5.26%) Advertising
5 3 (5.26%) Law
6 2 (3.51%) Telecoms
7 1 (1.75%) Banking
7 1 (1.75%) Brand Awareness
7 1 (1.75%) Legal
7 1 (1.75%) Pharmaceutical
7 1 (1.75%) Retail Banking
Job Titles
1 22 (38.60%) Analyst
2 17 (29.82%) Marketing Manager
3 10 (17.54%) Senior Manager
3 10 (17.54%) Senior Marketing Manager
4 9 (15.79%) Data Analyst
5 8 (14.04%) Analytics Manager
6 6 (10.53%) CRM Manager
6 6 (10.53%) Marketing Analytics Manager
7 5 (8.77%) Developer
7 5 (8.77%) E-Commerce Manager
8 4 (7.02%) Campaign Analyst
8 4 (7.02%) E-Commerce Project Manager
8 4 (7.02%) Finance Manager
8 4 (7.02%) Marketing Analyst
8 4 (7.02%) Marketing Project Manager
8 4 (7.02%) Project Manager
8 4 (7.02%) Risk Manager
8 4 (7.02%) SAS Analyst
8 4 (7.02%) Senior Analyst
8 4 (7.02%) Senior Project Manager
Libraries, Frameworks & Software Standards
1 6 (10.53%) HTML
2 5 (8.77%) CSS
2 5 (8.77%) Natural Language Processing
2 5 (8.77%) SOAP
2 5 (8.77%) XML
3 4 (7.02%) Node.js
4 3 (5.26%) .NET
4 3 (5.26%) AngularJS
4 3 (5.26%) ASP.NET Web API
5 2 (3.51%) Web Services
6 1 (1.75%) ATL
6 1 (1.75%) COM
6 1 (1.75%) Play Framework
6 1 (1.75%) React
6 1 (1.75%) Sass
Miscellaneous
1 26 (45.61%) Analytical Skills
2 9 (15.79%) Statistics
3 8 (14.04%) Mathematics
3 8 (14.04%) Social Media
4 7 (12.28%) Visualisation
5 6 (10.53%) Computer Science
6 5 (8.77%) Economics
7 2 (3.51%) Credit Risk
7 2 (3.51%) Data Structures
7 2 (3.51%) FMCG
7 2 (3.51%) Mobile App
7 2 (3.51%) Online Games
8 1 (1.75%) Algorithms
8 1 (1.75%) Artificial Intelligence
8 1 (1.75%) Blog
8 1 (1.75%) Data Extraction
8 1 (1.75%) Digital Media
8 1 (1.75%) Fintech
8 1 (1.75%) Management Information System
8 1 (1.75%) User Experience
Operating Systems
1 7 (12.28%) Unix
2 5 (8.77%) Android
2 5 (8.77%) Apple iOS
Processes & Methodologies
1 57 (100.00%) Analytics
2 24 (42.11%) Business Intelligence
3 18 (31.58%) CRM
4 12 (21.05%) Marketing Strategy
5 11 (19.30%) Data Analytics
5 11 (19.30%) Digital Marketing
6 10 (17.54%) Actionable Insight
7 9 (15.79%) E-Commerce
8 8 (14.04%) B2B
8 8 (14.04%) Data Analysis
8 8 (14.04%) Statistical Modelling
9 7 (12.28%) B2C
9 7 (12.28%) Econometrics
9 7 (12.28%) Predictive Modelling
10 6 (10.53%) Agile Software Development
10 6 (10.53%) Big Data Analytics
10 6 (10.53%) Database Marketing
10 6 (10.53%) Marketing Management
10 6 (10.53%) Project Management
11 5 (8.77%) Android Development
Programming Languages
1 36 (63.16%) SQL
2 12 (21.05%) R
3 9 (15.79%) Python
4 5 (8.77%) Java
4 5 (8.77%) PL/SQL
4 5 (8.77%) Scala
5 4 (7.02%) C#
6 2 (3.51%) Go
6 2 (3.51%) MATLAB
6 2 (3.51%) VBA
7 1 (1.75%) C
7 1 (1.75%) JavaScript
7 1 (1.75%) Perl
7 1 (1.75%) Ruby
7 1 (1.75%) T-SQL
7 1 (1.75%) TypeScript
Qualifications
1 18 (31.58%) Degree
2 6 (10.53%) MBA
3 5 (8.77%) PhD
Quality Assurance & Compliance
1 4 (7.02%) QA
2 1 (1.75%) Actionable Recommendations
Vendors
1 8 (14.04%) Tableau
2 5 (8.77%) Microsoft
2 5 (8.77%) Salesforce.com
3 4 (7.02%) Facebook
4 3 (5.26%) Adobe
5 2 (3.51%) Google
5 2 (3.51%) MicroStrategy
5 2 (3.51%) Netezza
5 2 (3.51%) Vertica
6 1 (1.75%) Alteryx
6 1 (1.75%) HubSpot
6 1 (1.75%) Marketo
6 1 (1.75%) Pardot
6 1 (1.75%) Twitter
London
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Salary: £70000 per annum
Posted: 2 days ago
Swindon, Wiltshire
HAYS INFORMATION TECHNOLOGY
Salary: £45000 - £52000 per annum + Benefits
Posted: 2 days ago
Northamptonshire
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Salary: £28000 - £31000 per annum + bonus, benefits, pension
Posted: 5 days ago
London
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Salary: £35000 - £38000 per annum + Bonus and benefits package
Posted: 3 days ago