The table below looks at the statistics for Marketing Analytics skills in IT jobs advertised across the UK. Included is a guide to the salaries offered in IT jobs that have cited Marketing Analytics over the 3 months to 21 February 2017 with a comparison to the same period over the previous 2 years.

3 months to
21 Feb 2017
Same period 2016 Same period 2015
Marketing Analytics
UK
Rank 803 871 899
Rank change year-on-year
+68 +28
Permanent jobs citing Marketing Analytics 53 74 51
As % of all permanent IT jobs located in the UK 0.063% 0.073% 0.048%
As % of the Processes & Methodologies category 0.071% 0.083% 0.056%
Number of salaries quoted 47 67 28
Median salary £50,000 £59,000 £52,500
Median salary % change year-on-year
-15.25% +12.38%
90% offered a salary of more than £38,600 £42,500 £35,000
10% offered a salary of more than £79,000 £75,000 £70,000
UK excluding London median salary £48,500 £60,000 £36,250
% change year-on-year
-19.16% +65.51%

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised across the UK.

Processes & Methodologies Category
UK
Permanent IT job ads with a match in the
Processes & Methodologies category
74451 89005 91068
As % of all permanent IT jobs located in the UK 88.62% 88.15% 86.54%
Number of salaries quoted 61201 73892 74600
Median salary £50,000 £50,000 £47,500
Median salary % change year-on-year
- +5.26%
90% offered a salary of more than £32,500 £32,500 £31,500
10% offered a salary of more than £77,500 £75,000 £75,000
UK excluding London median salary £45,000 £45,000 £42,500
% change year-on-year
- +5.88%

Marketing Analytics
Jobs Demand Trend

The demand trend of job ads citing Marketing Analytics as a proportion of all IT jobs with a match in the Processes & Methodologies category.

Marketing Analytics Jobs Demand Trend in the UK

Marketing Analytics
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing Analytics within the UK.

Marketing Analytics Salary Trend in the UK

Marketing Analytics
Salary Histogram

This chart provides a salary histogram for IT jobs citing Marketing Analytics over the 3 months to 21 February 2017 within the UK.

Marketing Analytics Salary Histogram in the UK

Marketing Analytics
Top 15 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing Analytics within the UK over the 3 months to 21 February 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +80 53 £50,000 -14.16% 2
London +40 36 £57,500 - 2
Manchester - 6 £60,000 -
North West - 6 £60,000 -
South East +65 4 £35,000 -41.66%
Wiltshire - 4 £48,500 -
South West - 4 £48,500 -
Swindon - 4 £48,500 -
East of England +28 2 £40,000 +42.85%
Bedfordshire +19 2 £40,000 +42.85%
Surrey - 2 - -
Buckinghamshire - 2 £35,000 -
Luton - 2 £40,000 -
West Midlands - 1 £50,000 -
Coventry - 1 £50,000 -

Marketing Analytics
Top 30 Related IT Skills

For the 6 months to 21 February 2017, IT jobs citing Marketing Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads with a requirement for Marketing Analytics.

1 73 (100.00%) Marketing
1 73 (100.00%) Analytics
2 30 (41.10%) SQL
3 29 (39.73%) Analytical Skills
4 27 (36.99%) Digital Marketing
5 22 (30.14%) SAS
6 20 (27.40%) E-Commerce
6 20 (27.40%) Adobe Analytics
7 19 (26.03%) MS Excel
7 19 (26.03%) Adobe
8 18 (24.66%) Data Analysis
9 17 (23.29%) SEO
9 17 (23.29%) Finance
9 17 (23.29%) Microsoft
9 17 (23.29%) Advertising
10 16 (21.92%) Retail
11 15 (20.55%) Degree
11 15 (20.55%) Business Intelligence
11 15 (20.55%) CRM
11 15 (20.55%) R
11 15 (20.55%) Digital Analytics
12 12 (16.44%) Tableau
12 12 (16.44%) Marketing Strategy
12 12 (16.44%) Social Media
12 12 (16.44%) Agile Software Development
12 12 (16.44%) Google
13 11 (15.07%) Pay per click
13 11 (15.07%) SPSS
13 11 (15.07%) Actionable Insight
14 10 (13.70%) B2B

Marketing Analytics
Top Related IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 22 (30.14%) SAS
2 2 (2.74%) Apache Spark
Applications
1 19 (26.03%) MS Excel
2 11 (15.07%) SPSS
3 10 (13.70%) MS Office
4 6 (8.22%) MS PowerPoint
Business Applications
1 4 (5.48%) WebTrends
2 2 (2.74%) SAP Oil and Gas
3 1 (1.37%) Data Workbench
3 1 (1.37%) Eloqua
3 1 (1.37%) FastStats
Cloud Services
1 20 (27.40%) Adobe Analytics
2 10 (13.70%) Google Analytics
3 1 (1.37%) Responsys
3 1 (1.37%) SaaS
Communications & Networking
1 1 (1.37%) SMS
Database & Business Intelligence
1 7 (9.59%) Big Data
2 6 (8.22%) Power BI
3 5 (6.85%) Hadoop
4 4 (5.48%) Relational Database
4 4 (5.48%) SQL Server
5 3 (4.11%) QlikView
6 2 (2.74%) Base SAS
6 2 (2.74%) BusinessObjects
6 2 (2.74%) BusinessObjects Business Intelligence
6 2 (2.74%) Lumira
7 1 (1.37%) Apache Hive
7 1 (1.37%) Data Mining
7 1 (1.37%) Data Warehouse
7 1 (1.37%) SAS EBI
7 1 (1.37%) SAS Enterprise Guide
7 1 (1.37%) Spotfire
7 1 (1.37%) SQL Server Integration Services
7 1 (1.37%) SQL Server Reporting Services
General
1 73 (100.00%) Marketing
2 17 (23.29%) Advertising
2 17 (23.29%) Finance
3 16 (21.92%) Retail
4 3 (4.11%) Banking
5 2 (2.74%) Electronics
5 2 (2.74%) Law
5 2 (2.74%) Manufacturing
5 2 (2.74%) Publishing
5 2 (2.74%) Telecoms
6 1 (1.37%) Brand Awareness
6 1 (1.37%) Legal
6 1 (1.37%) Pharmaceutical
6 1 (1.37%) Retail Banking
Job Titles
1 31 (42.47%) Analyst
2 16 (21.92%) Marketing Analyst
3 15 (20.55%) Senior Analyst
4 11 (15.07%) Marketing Manager
5 9 (12.33%) Analytics Manager
5 9 (12.33%) Insight Analyst
5 9 (12.33%) Senior Marketing Analyst
6 8 (10.96%) Marketing Insight Analyst
6 8 (10.96%) Senior Insight Analyst
7 6 (8.22%) Marketing Specialist
7 6 (8.22%) Senior Data Warehouse Specialist
8 5 (6.85%) Data Scientist
9 4 (5.48%) Digital Analyst
9 4 (5.48%) Head of Digital
9 4 (5.48%) Marketing Director
9 4 (5.48%) SAS Analyst
9 4 (5.48%) Web Analytics Manager
9 4 (5.48%) Web Manager
10 3 (4.11%) Marketing Executive
10 3 (4.11%) Web Analyst
Libraries, Frameworks & Software Standards
1 3 (4.11%) HTML
2 2 (2.74%) CSS
2 2 (2.74%) Natural Language Processing
2 2 (2.74%) SOAP
2 2 (2.74%) XML
3 1 (1.37%) ATL
Miscellaneous
1 29 (39.73%) Analytical Skills
2 12 (16.44%) Social Media
3 8 (10.96%) Digital Media
3 8 (10.96%) User Experience
4 6 (8.22%) New Media
5 3 (4.11%) Computer Science
5 3 (4.11%) FMCG
6 1 (1.37%) Credit Risk
6 1 (1.37%) Data Structures
6 1 (1.37%) Enterprise Software
6 1 (1.37%) Fintech
6 1 (1.37%) Foreign Exchange (FX)
Operating Systems
1 2 (2.74%) Android
1 2 (2.74%) Apple iOS
1 2 (2.74%) Unix
Processes & Methodologies
1 73 (100.00%) Analytics
2 27 (36.99%) Digital Marketing
3 20 (27.40%) E-Commerce
4 18 (24.66%) Data Analysis
5 17 (23.29%) SEO
6 15 (20.55%) Business Intelligence
6 15 (20.55%) CRM
6 15 (20.55%) Digital Analytics
7 12 (16.44%) Agile Software Development
7 12 (16.44%) Marketing Strategy
8 11 (15.07%) Actionable Insight
8 11 (15.07%) Pay per click
9 10 (13.70%) B2B
9 10 (13.70%) Web Analytics
10 9 (12.33%) B2B Marketing
10 9 (12.33%) Product Marketing
11 8 (10.96%) Campaign Management
11 8 (10.96%) Customer Insight
11 8 (10.96%) Performance Management
11 8 (10.96%) Performance Optimisation
Programming Languages
1 30 (41.10%) SQL
2 15 (20.55%) R
3 10 (13.70%) VBA
4 4 (5.48%) Python
5 2 (2.74%) PL/SQL
6 1 (1.37%) C
6 1 (1.37%) C#
6 1 (1.37%) Java
6 1 (1.37%) MATLAB
6 1 (1.37%) Perl
6 1 (1.37%) Scala
6 1 (1.37%) T-SQL
Qualifications
1 15 (20.55%) Degree
2 3 (4.11%) PhD
3 2 (2.74%) MBA
Quality Assurance & Compliance
1 1 (1.37%) Actionable Recommendations
1 1 (1.37%) QA
Vendors
1 19 (26.03%) Adobe
2 17 (23.29%) Microsoft
3 12 (16.44%) Google
3 12 (16.44%) Tableau
4 8 (10.96%) DoubleClick
5 4 (5.48%) MicroStrategy
5 4 (5.48%) SAP
6 3 (4.11%) Salesforce.com
6 3 (4.11%) Sun
7 2 (2.74%) Facebook
7 2 (2.74%) Marketo
7 2 (2.74%) Omniture
8 1 (1.37%) HubSpot
8 1 (1.37%) Pardot
London
Energize Recruitment Solutions Ltd
Salary: £25000 - £35000 per annum
Posted: 3 days ago