The table below looks at the statistics for Marketing Analytics skills in IT jobs advertised across the UK. Included is a guide to the average salaries offered in IT jobs that have cited Marketing Analytics over the 3 months to 14 February 2016 with a comparison to the same period in the previous 2 years.

Location
3 months to
14 Feb 2016
Same period 2015 Same period 2014
Marketing Analytics
Rank 865 886 889
Rank change year-on-year
+21 +3
Permanent jobs citing Marketing Analytics 78 48 43
As % of all permanent IT jobs located in the UK 0.077% 0.046% 0.041%
As % of the Processes & Methodologies category 0.088% 0.054% 0.049%
Number of salaries quoted 71 25 32
Average salary £59,000 £50,000 £45,000
Average salary % change year-on-year
+18.00% +11.11%
90% offered a salary of more than £38,200 £35,000 £27,050
10% offered a salary of more than £75,000 £70,000 £55,000
UK excluding London average salary £63,750 £35,000 £42,887
% change year-on-year
+82.14% -18.39%

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised across the UK.

Processes & Methodologies Category
UK
Permanent IT job ads with a match in the
Processes & Methodologies category
88421 89510 88212
As % of all permanent IT jobs located in the UK 86.81% 85.23% 84.88%
Number of salaries quoted 73412 73509 70144
Average salary £50,000 £47,500 £47,500
Average salary % change year-on-year
+5.26% -
90% offered a salary of more than £32,500 £31,500 £31,000
10% offered a salary of more than £75,000 £75,000 £73,000
UK excluding London average salary £45,000 £42,500 £42,500
% change year-on-year
+5.88% -

Marketing Analytics
Jobs Demand Trend

This chart provides the 3-month moving total of permanent IT jobs citing Marketing Analytics within the UK as a proportion of the total demand within the Processes & Methodologies category.

Marketing Analytics Jobs Demand Trend in the UK

Marketing Analytics
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing Analytics within the UK.

Marketing Analytics Salary Trend in the UK

Marketing Analytics
Salary Histogram

This chart provides a salary histogram for IT jobs citing Marketing Analytics over the 3 months to 14 February 2016 within the UK.

Marketing Analytics Salary Histogram in the UK

Marketing Analytics
Top 23 Job Locations

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Marketing Analytics within the UK over the 3 months to 14 February 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +35 75 £57,500 +21.05% 6
London +60 65 £57,500 +4.54% 3
City of London +66 14 £57,500 -1.70% 1
South East -6 5 £60,000 +71.42% 2
Midlands - 3 £75,000 -
Berkshire +9 2 £60,000 +41.17% 1
Reading - 2 £60,000 -
Middlesex - 2 £68,750 -
Hampshire +11 1 £60,000 -14.28%
East Sussex +5 1 £30,000 -14.28% 1
Brighton -9 1 £30,000 -14.28% 1
Oxfordshire - 1 £60,000 -
North East - 1 £42,500 -
Tyne and Wear - 1 £42,500 -
Slough - 1 £60,000 -
Bedfordshire - 1 £28,000 -
Newcastle upon Tyne - 1 £42,500 -
Oxford - 1 £60,000 -
Basingstoke - 1 £60,000 -
Bedford - 1 £28,000 -
Bracknell - 1 £60,000 - 1
East of England - 1 £28,000 -
Hammersmith - 1 - -

Marketing Analytics
Top 30 Related IT Skills

For the 6 months to 14 February 2016, IT jobs within the UK citing Marketing Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Marketing Analytics.

1 119 (100.00%) Marketing
1 119 (100.00%) Analytics
2 52 (43.70%) SQL
3 49 (41.18%) Business Intelligence
4 40 (33.61%) Finance
5 37 (31.09%) Analytical Skills
6 36 (30.25%) Retail
7 35 (29.41%) SQL Server Reporting Services
8 34 (28.57%) SQL Server
8 34 (28.57%) MS Excel
9 31 (26.05%) SAS
9 31 (26.05%) Microsoft
10 28 (23.53%) Open Source
11 27 (22.69%) SQL Server Analysis Services
11 27 (22.69%) Data Analysis
11 27 (22.69%) SQL Server Integration Services
12 26 (21.85%) ETL
13 24 (20.17%) Advertising
14 23 (19.33%) Data Modelling
15 21 (17.65%) OLAP
15 21 (17.65%) MDX
16 20 (16.81%) Digital Marketing
16 20 (16.81%) Agile Software Development
16 20 (16.81%) Big Data
17 19 (15.97%) Java
17 19 (15.97%) CRM
17 19 (15.97%) OLTP
18 18 (15.13%) Degree
18 18 (15.13%) E-Commerce
19 17 (14.29%) Project Management

Marketing Analytics
Top Related IT Skills by Category

For the 6 months to 14 February 2016, IT jobs within the UK citing Marketing Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Marketing Analytics. Up to 20 skills are shown per category.

Application Platforms
1 31 (26.05%) SAS
2 7 (5.88%) SharePoint
3 3 (2.52%) Confluence
4 1 (0.84%) Apache
4 1 (0.84%) ArcGIS
4 1 (0.84%) IIS
4 1 (0.84%) Tomcat
4 1 (0.84%) WordPress
Applications
1 34 (28.57%) MS Excel
2 9 (7.56%) SPSS
3 3 (2.52%) Stata
4 2 (1.68%) MS Office
5 1 (0.84%) MS PowerPoint
5 1 (0.84%) MS Project
5 1 (0.84%) MS Visio
Business Applications
1 3 (2.52%) Dynamics CRM
2 2 (1.68%) FastStats
2 2 (1.68%) Unica
3 1 (0.84%) SAP Business One
3 1 (0.84%) SAP Oil and Gas
Cloud Services
1 14 (11.76%) Microsoft Azure
2 11 (9.24%) Google Analytics
3 8 (6.72%) Adobe Analytics
4 3 (2.52%) SaaS
5 2 (1.68%) Google Tag Manager
5 2 (1.68%) Office 365
6 1 (0.84%) AdWords
6 1 (0.84%) Amazon AWS
Communications & Networking
1 5 (4.20%) Intranet
2 2 (1.68%) FTP
2 2 (1.68%) VoIP
3 1 (0.84%) Internet
Database & Business Intelligence
1 35 (29.41%) SQL Server Reporting Services
2 34 (28.57%) SQL Server
3 27 (22.69%) SQL Server Analysis Services
3 27 (22.69%) SQL Server Integration Services
4 21 (17.65%) OLAP
5 20 (16.81%) Big Data
6 19 (15.97%) OLTP
7 17 (14.29%) Hadoop
8 15 (12.61%) Data Warehouse
9 14 (11.76%) Data Mining
10 9 (7.56%) Relational Database
11 8 (6.72%) SAS EBI
12 6 (5.04%) Text Mining
13 4 (3.36%) Base SAS
13 4 (3.36%) PostgreSQL
13 4 (3.36%) QlikView
13 4 (3.36%) RDBMS
13 4 (3.36%) SAS Enterprise Guide
14 2 (1.68%) MySQL
14 2 (1.68%) SQL Server 2008
Development Applications
1 6 (5.04%) Git (software)
2 5 (4.20%) Maven
3 4 (3.36%) Gradle
3 4 (3.36%) ProC
4 2 (1.68%) Jenkins
5 1 (0.84%) Firebug
5 1 (0.84%) Hudson
5 1 (0.84%) JIRA
5 1 (0.84%) Selenium
General
1 119 (100.00%) Marketing
2 40 (33.61%) Finance
3 36 (30.25%) Retail
4 24 (20.17%) Advertising
5 8 (6.72%) Financial Institution
6 7 (5.88%) Telecoms
7 6 (5.04%) Pharmaceutical
7 6 (5.04%) Publishing
8 1 (0.84%) Banking
8 1 (0.84%) Electronics
8 1 (0.84%) Games
8 1 (0.84%) Law
8 1 (0.84%) Manufacturing
Job Titles
1 29 (24.37%) Developer
2 22 (18.49%) Analyst
3 19 (15.97%) Database Developer
3 19 (15.97%) Senior Database Developer
3 19 (15.97%) Senior Developer
4 14 (11.76%) Business Manager
5 12 (10.08%) Azure Developer
5 12 (10.08%) Business Intelligence Manager
5 12 (10.08%) Consultant
5 12 (10.08%) Data Scientist
5 12 (10.08%) Marketing Database Developer
6 10 (8.40%) Marketing Consultant
6 10 (8.40%) Marketing Manager
7 8 (6.72%) Marketing Analyst
8 7 (5.88%) Database Architect
8 7 (5.88%) Insight Analyst
8 7 (5.88%) Senior Architect
8 7 (5.88%) Senior Database Architect
8 7 (5.88%) SQL Database Developer
8 7 (5.88%) SQL Developer
Libraries, Frameworks & Software Standards
1 21 (17.65%) MDX
2 16 (13.45%) .NET
3 9 (7.56%) HTML
4 7 (5.88%) CSS
5 5 (4.20%) D3.js
5 5 (4.20%) Hibernate
5 5 (4.20%) Spring
6 4 (3.36%) ActiveMQ
6 4 (3.36%) J2EE
6 4 (3.36%) JPA
6 4 (3.36%) Spring Integration
7 2 (1.68%) COM
7 2 (1.68%) FreeSWITCH
8 1 (0.84%) Ajax
8 1 (0.84%) ASP.NET
8 1 (0.84%) Entity Framework
8 1 (0.84%) jQuery
8 1 (0.84%) KnockoutJS
8 1 (0.84%) LAMP
8 1 (0.84%) RESTful
Miscellaneous
1 37 (31.09%) Analytical Skills
2 14 (11.76%) Computer Science
3 11 (9.24%) Algorithms
4 10 (8.40%) Mathematics
4 10 (8.40%) Statistics
5 9 (7.56%) Social Media
6 7 (5.88%) Mobile App
7 6 (5.04%) Credit Risk
8 5 (4.20%) Visualisation
9 4 (3.36%) Data Integration
9 4 (3.36%) FMCG
9 4 (3.36%) Physics
9 4 (3.36%) User Experience
10 3 (2.52%) Management Information System
11 2 (1.68%) Derivative
11 2 (1.68%) Economics
11 2 (1.68%) IVR
11 2 (1.68%) Performance Metrics
12 1 (0.84%) Fintech
12 1 (0.84%) PlayStation
Operating Systems
1 5 (4.20%) Windows
2 4 (3.36%) Linux
3 2 (1.68%) Windows Server
3 2 (1.68%) Windows Server 2008
3 2 (1.68%) Windows Server 2012
3 2 (1.68%) Windows Vista
4 1 (0.84%) Unix
Processes & Methodologies
1 119 (100.00%) Analytics
2 49 (41.18%) Business Intelligence
3 28 (23.53%) Open Source
4 27 (22.69%) Data Analysis
5 26 (21.85%) ETL
6 23 (19.33%) Data Modelling
7 20 (16.81%) Agile Software Development
7 20 (16.81%) Digital Marketing
8 19 (15.97%) CRM
9 18 (15.13%) E-Commerce
10 17 (14.29%) Project Management
11 16 (13.45%) SEO
12 14 (11.76%) Data Analytics
13 13 (10.92%) Statistical Analysis
14 11 (9.24%) Change Management
14 11 (9.24%) Project Planning
15 10 (8.40%) Stakeholder Management
16 9 (7.56%) Campaign Management
16 9 (7.56%) Predictive Modelling
17 8 (6.72%) Big Data Analytics
Programming Languages
1 52 (43.70%) SQL
2 19 (15.97%) Java
3 13 (10.92%) C#
4 11 (9.24%) Python
4 11 (9.24%) R
5 10 (8.40%) JavaScript
6 7 (5.88%) VBA
7 5 (4.20%) MATLAB
8 4 (3.36%) PROC SQL
8 4 (3.36%) SAS Macro
9 3 (2.52%) PHP
10 2 (1.68%) Bash Shell
11 1 (0.84%) C
11 1 (0.84%) Perl
11 1 (0.84%) T-SQL
11 1 (0.84%) TypeScript
Qualifications
1 18 (15.13%) Degree
2 6 (5.04%) PhD
3 5 (4.20%) APMP
Quality Assurance & Compliance
1 3 (2.52%) Data Quality
2 2 (1.68%) PCI DSS
3 1 (0.84%) PMBOK
3 1 (0.84%) QA
System Software
1 5 (4.20%) HDFS
2 4 (3.36%) Docker
3 2 (1.68%) Kamailio
Systems Management
1 1 (0.84%) Opscode Chef
1 1 (0.84%) Puppet
1 1 (0.84%) SCOM
Vendors
1 31 (26.05%) Microsoft
2 11 (9.24%) Google
3 6 (5.04%) Adobe
3 6 (5.04%) Tableau
4 5 (4.20%) Salesforce.com
5 3 (2.52%) Facebook
5 3 (2.52%) IBM
6 2 (1.68%) Cognos
6 2 (1.68%) Oracle
6 2 (1.68%) Salesforce Marketing Cloud
6 2 (1.68%) SAP
6 2 (1.68%) Sitecore
6 2 (1.68%) Zoho
7 1 (0.84%) Alteryx
7 1 (0.84%) Citrix
7 1 (0.84%) Twitter
Manchester
ECOM
Salary: £40000 per annum
Posted: 4 days ago
City, London
ANSON MCCADE
Salary: £40-60k plus excellent benefits
Posted: 5 days ago
London
Lorien Resourcing
Salary: £45000 - £50000 per annum
Posted: 6 days ago
London
People Source Consulting
Salary: £55000 - £70000 per annum + bonus, shares
Posted: 12 days ago
Bracknell, Berkshire
Dell Direct
Salary: Competitive
Posted: 18 days ago
Brighton
Recruitment Revolution Limited
Salary: £25,000 to £35,000 per annum + Full Benefits Package + Perks
Posted: 25 days ago