The table below looks at the statistics for Marketing Analytics skills in IT jobs advertised across the UK. Included is a guide to the salaries offered in IT jobs that have cited Marketing Analytics over the 3 months to 23 January 2017 with a comparison to the same period over the previous 2 years.

3 months to
23 Jan 2017
Same period 2016 Same period 2015
Marketing Analytics
UK
Rank 806 858 896
Rank change year-on-year
+52 +38
Permanent jobs citing Marketing Analytics 45 60 46
As % of all permanent IT jobs located in the UK 0.053% 0.061% 0.044%
As % of the Processes & Methodologies category 0.061% 0.069% 0.051%
Number of salaries quoted 39 53 30
Median salary £57,500 £59,000 £47,500
Median salary % change year-on-year
-2.54% +24.21%
90% offered a salary of more than £40,000 £36,800 £34,500
10% offered a salary of more than £85,000 £75,000 £70,100
UK excluding London median salary £49,250 £60,000 £35,000
% change year-on-year
-17.91% +71.42%

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised across the UK.

Processes & Methodologies Category
UK
Permanent IT job ads with a match in the
Processes & Methodologies category
74290 86752 90655
As % of all permanent IT jobs located in the UK 88.11% 87.71% 86.06%
Number of salaries quoted 61217 72076 74747
Median salary £50,000 £50,000 £47,500
Median salary % change year-on-year
- +5.26%
90% offered a salary of more than £32,500 £32,500 £31,000
10% offered a salary of more than £77,000 £72,500 £75,000
UK excluding London median salary £45,000 £45,000 £42,500
% change year-on-year
- +5.88%

Marketing Analytics
Jobs Demand Trend

The demand trend of job ads citing Marketing Analytics as a proportion of all IT jobs with a match in the Processes & Methodologies category.

Marketing Analytics Jobs Demand Trend in the UK

Marketing Analytics
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing Analytics within the UK.

Marketing Analytics Salary Trend in the UK

Marketing Analytics
Salary Histogram

This chart provides a salary histogram for IT jobs citing Marketing Analytics over the 3 months to 23 January 2017 within the UK.

Marketing Analytics Salary Histogram in the UK

Marketing Analytics
Top 15 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing Analytics within the UK over the 3 months to 23 January 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +64 45 £57,500 -2.54% 11
London +33 29 £60,000 +4.34% 7
North West -7 6 £60,000 -
Manchester -15 6 £60,000 -
Swindon - 4 £48,500 - 1
Wiltshire - 4 £48,500 - 1
South West - 4 £48,500 - 1
South East +67 3 £42,500 -29.16%
East of England +21 2 £40,000 +30.08% 1
Bedfordshire +17 2 £40,000 +30.08%
Surrey - 2 - -
Luton - 2 £40,000 -
Kent - 1 £42,500 -
Coventry - 1 £50,000 -
West Midlands - 1 £50,000 -

Marketing Analytics
Top 30 Related IT Skills

For the 6 months to 23 January 2017, IT jobs citing Marketing Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads with a requirement for Marketing Analytics.

1 71 (100.00%) Marketing
1 71 (100.00%) Analytics
2 35 (49.30%) SQL
3 31 (43.66%) Analytical Skills
4 26 (36.62%) Digital Marketing
5 25 (35.21%) SAS
6 19 (26.76%) R
7 17 (23.94%) Business Intelligence
7 17 (23.94%) CRM
7 17 (23.94%) Degree
8 15 (21.13%) Retail
8 15 (21.13%) Data Analysis
8 15 (21.13%) E-Commerce
8 15 (21.13%) Finance
9 14 (19.72%) Advertising
9 14 (19.72%) Tableau
9 14 (19.72%) Marketing Strategy
10 13 (18.31%) Microsoft
11 12 (16.90%) SPSS
11 12 (16.90%) SEO
11 12 (16.90%) MS Excel
11 12 (16.90%) Actionable Insight
12 11 (15.49%) Adobe Analytics
12 11 (15.49%) Social Media
12 11 (15.49%) B2B
12 11 (15.49%) Adobe
12 11 (15.49%) Agile Software Development
13 10 (14.08%) MS Office
14 9 (12.68%) VBA
14 9 (12.68%) Web Analytics

Marketing Analytics
Top Related IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 25 (35.21%) SAS
2 2 (2.82%) Apache Spark
Applications
1 12 (16.90%) MS Excel
1 12 (16.90%) SPSS
2 10 (14.08%) MS Office
3 7 (9.86%) MS PowerPoint
Business Applications
1 4 (5.63%) WebTrends
2 2 (2.82%) SAP Oil and Gas
3 1 (1.41%) Data Workbench
3 1 (1.41%) Eloqua
3 1 (1.41%) FastStats
Cloud Services
1 11 (15.49%) Adobe Analytics
2 8 (11.27%) Google Analytics
3 2 (2.82%) Amazon AWS
3 2 (2.82%) Amazon EC2
3 2 (2.82%) Amazon EMR
4 1 (1.41%) Responsys
4 1 (1.41%) SaaS
Communications & Networking
1 3 (4.23%) SMS
Database & Business Intelligence
1 7 (9.86%) Big Data
2 6 (8.45%) Power BI
3 5 (7.04%) Hadoop
4 4 (5.63%) Relational Database
4 4 (5.63%) SQL Server
5 3 (4.23%) MongoDB
5 3 (4.23%) QlikView
6 2 (2.82%) Amazon Redshift
6 2 (2.82%) Base SAS
6 2 (2.82%) BusinessObjects
6 2 (2.82%) BusinessObjects Business Intelligence
6 2 (2.82%) Looker
6 2 (2.82%) Lumira
7 1 (1.41%) Apache Hive
7 1 (1.41%) Data Mining
7 1 (1.41%) Data Warehouse
7 1 (1.41%) SAS Enterprise Guide
7 1 (1.41%) Spotfire
7 1 (1.41%) SQL Server Integration Services
7 1 (1.41%) SQL Server Reporting Services
General
1 71 (100.00%) Marketing
2 15 (21.13%) Finance
2 15 (21.13%) Retail
3 14 (19.72%) Advertising
4 5 (7.04%) Law
5 3 (4.23%) Banking
6 2 (2.82%) Electronics
6 2 (2.82%) Games
6 2 (2.82%) Manufacturing
6 2 (2.82%) Publishing
6 2 (2.82%) Telecoms
7 1 (1.41%) Brand Awareness
7 1 (1.41%) Legal
7 1 (1.41%) Pharmaceutical
7 1 (1.41%) Retail Banking
Job Titles
1 25 (35.21%) Analyst
2 13 (18.31%) Marketing Manager
2 13 (18.31%) Senior Analyst
3 11 (15.49%) Marketing Analyst
4 9 (12.68%) Analytics Manager
5 7 (9.86%) Insight Analyst
5 7 (9.86%) Senior Marketing Analyst
6 6 (8.45%) Data Scientist
6 6 (8.45%) Marketing Insight Analyst
6 6 (8.45%) Senior Insight Analyst
7 5 (7.04%) Data Analyst
8 4 (5.63%) Developer
8 4 (5.63%) Head of Digital
8 4 (5.63%) Marketing Director
8 4 (5.63%) SAS Analyst
8 4 (5.63%) Senior Data Warehouse Specialist
8 4 (5.63%) Senior Manager
8 4 (5.63%) Senior Marketing Manager
8 4 (5.63%) Web Analytics Manager
8 4 (5.63%) Web Manager
Libraries, Frameworks & Software Standards
1 3 (4.23%) .NET
1 3 (4.23%) AngularJS
1 3 (4.23%) ASP.NET Web API
1 3 (4.23%) HTML
1 3 (4.23%) Node.js
2 2 (2.82%) CSS
2 2 (2.82%) Natural Language Processing
2 2 (2.82%) SOAP
2 2 (2.82%) Web Services
2 2 (2.82%) XML
3 1 (1.41%) ATL
3 1 (1.41%) COM
Miscellaneous
1 31 (43.66%) Analytical Skills
2 11 (15.49%) Social Media
3 9 (12.68%) Statistics
3 9 (12.68%) Visualisation
4 8 (11.27%) Digital Media
5 7 (9.86%) Mathematics
6 5 (7.04%) Economics
6 5 (7.04%) User Experience
7 4 (5.63%) Computer Science
7 4 (5.63%) FMCG
7 4 (5.63%) New Media
8 3 (4.23%) Data Extraction
9 1 (1.41%) Credit Risk
9 1 (1.41%) Data Structures
9 1 (1.41%) Enterprise Software
9 1 (1.41%) Fintech
9 1 (1.41%) Foreign Exchange (FX)
Operating Systems
1 4 (5.63%) Unix
2 2 (2.82%) Android
2 2 (2.82%) Apple iOS
Processes & Methodologies
1 71 (100.00%) Analytics
2 26 (36.62%) Digital Marketing
3 17 (23.94%) Business Intelligence
3 17 (23.94%) CRM
4 15 (21.13%) Data Analysis
4 15 (21.13%) E-Commerce
5 14 (19.72%) Marketing Strategy
6 12 (16.90%) Actionable Insight
6 12 (16.90%) SEO
7 11 (15.49%) Agile Software Development
7 11 (15.49%) B2B
8 9 (12.68%) Customer Insight
8 9 (12.68%) Data Visualisation
8 9 (12.68%) Digital Analytics
8 9 (12.68%) Web Analytics
9 8 (11.27%) B2C
9 8 (11.27%) Campaign Management
9 8 (11.27%) Pay per click
9 8 (11.27%) Performance Management
9 8 (11.27%) Performance Optimisation
Programming Languages
1 35 (49.30%) SQL
2 19 (26.76%) R
3 9 (12.68%) VBA
4 7 (9.86%) Python
5 4 (5.63%) C#
6 3 (4.23%) Java
6 3 (4.23%) Scala
7 2 (2.82%) Go
7 2 (2.82%) PL/SQL
8 1 (1.41%) C
8 1 (1.41%) MATLAB
8 1 (1.41%) Perl
8 1 (1.41%) T-SQL
Qualifications
1 17 (23.94%) Degree
2 4 (5.63%) MBA
2 4 (5.63%) PhD
Quality Assurance & Compliance
1 1 (1.41%) Actionable Recommendations
1 1 (1.41%) QA
Vendors
1 14 (19.72%) Tableau
2 13 (18.31%) Microsoft
3 11 (15.49%) Adobe
4 9 (12.68%) Google
5 6 (8.45%) MicroStrategy
6 4 (5.63%) SAP
7 3 (4.23%) Salesforce.com
7 3 (4.23%) Sun
8 2 (2.82%) DoubleClick
8 2 (2.82%) Facebook
8 2 (2.82%) Marketo
8 2 (2.82%) Netezza
8 2 (2.82%) Omniture
8 2 (2.82%) Vertica
9 1 (1.41%) HubSpot
9 1 (1.41%) Pardot
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Hurren and Hope
Salary: From £35,000 to £45,000 per annum + Benefits
Posted: 8 hours ago
London
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Salary: £40000 - £45000 per annum + Package
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London
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