The table below looks at the statistics for Marketing Analytics skills in IT jobs advertised across the UK. Included is a guide to the average salaries offered in IT jobs that have cited Marketing Analytics over the 3 months to 30 January 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
30 Jan 2015
Same period 2014 Same period 2013
Marketing Analytics
Rank 832 845 837
Rank change year-on-year
+13 -8
Permanent jobs citing Marketing Analytics 46 48 48
As % of all permanent IT jobs located in the UK 0.043% 0.047% 0.044%
As % of the Processes & Methodologies category 0.053% 0.057% 0.055%
Number of salaries quoted 29 37 42
Average salary £45,000 £45,000 £37,500
Average salary % change year-on-year
- +20.00%
90% offered a salary of more than £34,000 £26,600 £35,000
10% offered a salary of more than £61,800 £63,000 £52,500
UK excluding London average salary £35,000 £43,944 £36,000
% change year-on-year
-20.35% +22.06%

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised across the UK.

Processes & Methodologies Category
UK
Permanent IT job ads with a match in the
Processes & Methodologies category
87595 84426 87603
As % of all permanent IT jobs located in the UK 82.73% 82.29% 80.07%
Number of salaries quoted 72135 67329 74163
Average salary £47,500 £47,500 £45,000
Average salary % change year-on-year
- +5.55%
90% offered a salary of more than £31,500 £30,919 £30,000
10% offered a salary of more than £72,500 £70,000 £75,000
UK excluding London average salary £42,500 £42,500 £40,000
% change year-on-year
- +6.25%

Marketing Analytics
Jobs Demand Trend

This chart provides the 3-month moving total of permanent IT jobs citing Marketing Analytics within the UK as a proportion of the total demand within the Processes & Methodologies category.

Marketing Analytics Jobs Demand Trend in the UK

Marketing Analytics
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing Analytics within the UK.

Marketing Analytics Salary Trend in the UK

Marketing Analytics
Salary Histogram

This chart provides a salary histogram for IT jobs citing Marketing Analytics over the 3 months to 30 January 2015 within the UK.

Marketing Analytics Salary Histogram in the UK

Marketing Analytics
Top 20 Job Locations

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Marketing Analytics within the UK over the 3 months to 30 January 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -5 45 £45,000 - 13
London -11 17 £56,750 +26.11% 3
East Midlands +28 11 - - 1
Nottinghamshire - 11 - -
Nottingham - 11 - -
Yorkshire -4 7 £35,000 -23.07% 3
South East -19 7 £35,000 -65.00% 5
West Yorkshire - 6 £35,000 - 3
Buckinghamshire - 4 £35,000 -
Marlow - 4 £35,000 -
City of London +4 3 £58,500 +20.00% 2
South West -15 2 £45,000 -10.00%
Brighton - 2 - - 4
Bristol - 2 £45,000 -
East Sussex - 2 - - 4
Berkshire -13 1 £42,500 -57.50%
West Midlands -19 1 £40,000 -6.73% 1
Warwickshire - 1 £40,000 - 1
Humberside - 1 £85,000 -
Warwick - 1 £40,000 - 1

Marketing Analytics
Top 30 Related IT Skills

For the 6 months to 30 January 2015, IT jobs within the UK citing Marketing Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Marketing Analytics.

1 117 (100.00%) Marketing
1 117 (100.00%) Analytics
2 54 (46.15%) Analytical Skills
3 49 (41.88%) SQL
4 44 (37.61%) SAS
5 36 (30.77%) Degree
5 36 (30.77%) Digital Marketing
6 29 (24.79%) Business Intelligence
6 29 (24.79%) JavaScript
7 27 (23.08%) Big Data
8 26 (22.22%) Data Mining
9 25 (21.37%) Finance
10 21 (17.95%) Google
10 21 (17.95%) HTML
10 21 (17.95%) R
11 19 (16.24%) E-Commerce
12 18 (15.38%) Google Analytics
13 17 (14.53%) Mathematics
13 17 (14.53%) VBA
13 17 (14.53%) Project Management
14 16 (13.68%) Statistics
15 15 (12.82%) Retail
16 14 (11.97%) CRM
16 14 (11.97%) CSS
17 12 (10.26%) Visualisation
17 12 (10.26%) Online Marketing
17 12 (10.26%) SPSS
17 12 (10.26%) SQL Server
18 11 (9.40%) Economics
18 11 (9.40%) SaaS

Marketing Analytics
Top Related IT Skills by Category

For the 6 months to 30 January 2015, IT jobs within the UK citing Marketing Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Marketing Analytics. Up to 20 skills are shown per category.

Application Platforms
1 44 (37.61%) SAS
2 3 (2.56%) CMS
3 2 (1.71%) Apache
Applications
1 12 (10.26%) SPSS
2 6 (5.13%) Adobe Illustrator
2 6 (5.13%) Photoshop
3 5 (4.27%) MS Excel
4 3 (2.56%) MS Office
Business Applications
1 18 (15.38%) Google Analytics
2 6 (5.13%) WebTrends
3 2 (1.71%) SAP InfiniteInsight
4 1 (0.85%) Oracle EBS
Cloud Services
1 11 (9.40%) SaaS
2 2 (1.71%) Cloud Computing
Communications & Networking
1 9 (7.69%) Internet
Database & Business Intelligence
1 27 (23.08%) Big Data
2 26 (22.22%) Data Mining
3 12 (10.26%) SQL Server
4 10 (8.55%) Data Warehouse
5 6 (5.13%) Hadoop
6 4 (3.42%) Relational Database
7 3 (2.56%) Base SAS
8 2 (1.71%) Apache Cassandra
8 2 (1.71%) NoSQL
8 2 (1.71%) MySQL
9 1 (0.85%) OLTP
9 1 (0.85%) RDBMS
9 1 (0.85%) Crystal Reports
9 1 (0.85%) OLAP
9 1 (0.85%) PostgreSQL
9 1 (0.85%) SAS Enterprise Miner
9 1 (0.85%) Oracle BI EE
9 1 (0.85%) Oracle OLAP
9 1 (0.85%) QlikView
Development Applications
1 6 (5.13%) Dreamweaver
General
1 117 (100.00%) Marketing
2 25 (21.37%) Finance
3 15 (12.82%) Retail
4 9 (7.69%) Advertising
5 5 (4.27%) Banking
5 5 (4.27%) Telecoms
5 5 (4.27%) Back Office
6 3 (2.56%) Front Office
6 3 (2.56%) Games
7 1 (0.85%) Pharmaceutical
7 1 (0.85%) iGaming
Job Titles
1 41 (35.04%) Analyst
2 17 (14.53%) Insight Analyst
3 15 (12.82%) Data Analyst
4 13 (11.11%) Consultant
4 13 (11.11%) Marketing Analyst
5 12 (10.26%) Developer
6 8 (6.84%) Senior Manager
6 8 (6.84%) Account Manager
7 7 (5.98%) Business Analyst
7 7 (5.98%) Web Analyst
8 6 (5.13%) Strategy Manager
8 6 (5.13%) Designer
8 6 (5.13%) Web Designer
8 6 (5.13%) Risk Manager
8 6 (5.13%) Software Developer
9 5 (4.27%) Marketing Data Analyst
9 5 (4.27%) Head of Business Intelligence
10 4 (3.42%) Client Account Manager
10 4 (3.42%) Technical Consultant
10 4 (3.42%) Senior Analyst
Libraries, Frameworks & Software Standards
1 21 (17.95%) HTML
2 14 (11.97%) CSS
3 11 (9.40%) HTML5
4 7 (5.98%) .NET
4 7 (5.98%) jQuery
5 6 (5.13%) CSS3
5 6 (5.13%) XHTML
5 6 (5.13%) Flash
6 5 (4.27%) Web Services
7 4 (3.42%) OLE
8 3 (2.56%) ASP.NET
8 3 (2.56%) Ajax
8 3 (2.56%) JSON
8 3 (2.56%) AngularJS
8 3 (2.56%) KnockoutJS
9 2 (1.71%) Kafka
9 2 (1.71%) Spring
10 1 (0.85%) COM
10 1 (0.85%) REST
Miscellaneous
1 54 (46.15%) Analytical Skills
2 17 (14.53%) Mathematics
3 16 (13.68%) Statistics
4 12 (10.26%) Visualisation
5 11 (9.40%) Economics
6 10 (8.55%) Social Media
6 10 (8.55%) Credit Risk
7 9 (7.69%) Digital Media
8 6 (5.13%) User Experience
8 6 (5.13%) W3C
9 4 (3.42%) Enterprise Software
9 4 (3.42%) Data Structures
9 4 (3.42%) Algorithms
9 4 (3.42%) Spread Betting
9 4 (3.42%) Informatics
10 3 (2.56%) N-Tier
10 3 (2.56%) Computer Science
10 3 (2.56%) Open Source
11 2 (1.71%) Grid Computing
11 2 (1.71%) Clustering
Operating Systems
1 1 (0.85%) UNIX
1 1 (0.85%) Windows
1 1 (0.85%) Linux
Processes & Methodologies
1 117 (100.00%) Analytics
2 36 (30.77%) Digital Marketing
3 29 (24.79%) Business Intelligence
4 19 (16.24%) E-Commerce
5 17 (14.53%) Project Management
6 14 (11.97%) CRM
7 12 (10.26%) Online Marketing
8 11 (9.40%) Customer Insight
9 10 (8.55%) Risk Analytics
9 10 (8.55%) Performance Management
10 9 (7.69%) B2C
10 9 (7.69%) Data Management
10 9 (7.69%) Data Analysis
10 9 (7.69%) Stakeholder Management
11 8 (6.84%) Information Management
11 8 (6.84%) Predictive Analytics
11 8 (6.84%) Predictive Modelling
11 8 (6.84%) MapReduce
11 8 (6.84%) SEO
11 8 (6.84%) Workflow
Programming Languages
1 49 (41.88%) SQL
2 29 (24.79%) JavaScript
3 21 (17.95%) R
4 17 (14.53%) VBA
5 10 (8.55%) Python
6 7 (5.98%) C#
7 5 (4.27%) Java
8 2 (1.71%) Bash Shell
8 2 (1.71%) Groovy
9 1 (0.85%) MATLAB
9 1 (0.85%) Shell Script
9 1 (0.85%) Perl
9 1 (0.85%) PHP
Qualifications
1 36 (30.77%) Degree
2 4 (3.42%) PhD
Quality Assurance & Compliance
1 8 (6.84%) QA
2 6 (5.13%) WAI
System Software
1 2 (1.71%) Docker
Systems Management
1 2 (1.71%) Ansible
Vendors
1 21 (17.95%) Google
2 4 (3.42%) Oracle
2 4 (3.42%) IBM
3 3 (2.56%) Facebook
4 2 (1.71%) Tableau
5 1 (0.85%) Microsoft
5 1 (0.85%) Adobe
5 1 (0.85%) Informatica
5 1 (0.85%) Siebel
5 1 (0.85%) Business Objects
5 1 (0.85%) Omniture
5 1 (0.85%) Teradata
5 1 (0.85%) Aprimo
Warwick, Warwickshire
RecruitmentRevolution.com Limited
Salary: Up to £40,000 per annum + Significant Bonus
Posted: Yesterday
Whiteley, Hampshire
Axiom Software Solutions
Salary: up to 70k GBP pa + benefits
Posted: Yesterday
City of London
Churchill Frank
Posted: Yesterday
City, London
Mortimer Spinks
Salary: £50000 - £60000 per annum + + Benefits
Posted: Yesterday
West Yorkshire
Experis Ltd
Salary: £20000 - £30000.00 per annum + excellent benefits
Posted: 2 days ago
West Yorkshire
Experis Ltd
Salary: £20000 - £28000 per annum + excellent benefits
Posted: 3 days ago
Brighton, Sussex
RecruitmentRevolution.com
Posted: 3 days ago
Brighton, East Sussex
RecruitmentRevolution.com Limited
Salary: From £25,000 to £35,000 per annum + 10% Bonus + Pension
Posted: 3 days ago
Brighton, East Sussex
RecruitmentRevolution.com Limited
Salary: Up to £35,000 per annum + 10% Discretionary bonus and Pension
Posted: 3 days ago
Brighton, Sussex
RecruitmentRevolution.com
Posted: 13 days ago
Corby, Northamptonshire
RS Components
Posted: 16 days ago
London
The People Network
Salary: £50000 - £60000 per annum + Bonus, Car Allw, Pension, Dental, Gym
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Leeds
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Salary: £65000 per annum + Benefits
Posted: 27 days ago