The table below looks at the statistics for Marketing Analytics skills in IT jobs advertised across the UK. Included is a guide to the average salaries offered in IT jobs that have cited Marketing Analytics over the 3 months to 1 October 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
1 Oct 2014
Same period 2013 Same period 2012
Marketing Analytics
Rank 832 829 769
Rank change year-on-year
-3 -60
Permanent jobs citing Marketing Analytics 59 60 126
As % of all permanent IT jobs located in the UK 0.052% 0.056% 0.11%
As % of the Processes & Methodologies category 0.064% 0.069% 0.14%
Number of salaries quoted 46 55 108
Average salary £51,250 £37,500 £40,000
Average salary % change year-on-year
+36.66% -6.25%
90% offered a salary of more than £27,000 £23,400 £35,000
10% offered a salary of more than £73,750 £51,500 £65,000
UK excluding London average salary £30,000 £39,500 £35,000
% change year-on-year
-24.05% +12.85%

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised across the UK.

Processes & Methodologies Category
UK
Permanent IT job ads with a match in the
Processes & Methodologies category
92294 87311 92008
As % of all permanent IT jobs located in the UK 81.99% 81.33% 79.05%
Number of salaries quoted 73847 71644 77513
Average salary £47,500 £47,500 £45,580
Average salary % change year-on-year
- +4.21%
90% offered a salary of more than £31,000 £30,000 £30,000
10% offered a salary of more than £72,500 £72,500 £72,500
UK excluding London average salary £42,500 £41,500 £40,000
% change year-on-year
+2.40% +3.75%

Marketing Analytics
Jobs Demand Trend

This chart provides the 3-month moving total of permanent IT jobs citing Marketing Analytics within the UK as a proportion of the total demand within the Processes & Methodologies category.

Marketing Analytics Jobs Demand Trend in the UK

Marketing Analytics
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing Analytics within the UK.

Marketing Analytics Salary Trend in the UK

Marketing Analytics
Salary Histogram

This chart provides a salary histogram for IT jobs citing Marketing Analytics over the 3 months to 1 October 2014 within the UK.

Marketing Analytics Salary Histogram in the UK

Marketing Analytics
Top 26 Job Locations

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Marketing Analytics within the UK over the 3 months to 1 October 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -23 59 £51,250 +36.66% 9
London -2 34 £55,000 +46.66% 3
South East +6 15 £30,000 +9.09% 3
Brighton - 7 £38,750 - 1
East Sussex - 7 £38,750 - 1
Buckinghamshire +3 5 £22,500 -2.17% 2
Milton Keynes -8 5 £22,500 -2.17%
North West -5 4 - - 1
Manchester - 4 - - 1
City of London +10 3 £58,500 +48.10%
West Yorkshire -29 3 £27,500 -45.00% 2
Yorkshire -43 3 £27,500 -45.00% 2
Bradford - 2 £27,500 -
Berkshire - 2 £48,750 -
Reading - 2 £48,750 -
Kent 0 1 £45,000 -10.00%
Somerset -12 1 £55,000 +37.50%
South West -17 1 £55,000 +37.50%
Bath -17 1 £55,000 +37.50%
Leeds -28 1 £26,500 -47.00% 1
Nottingham - 1 £37,500 -
Nottinghamshire - 1 £37,500 -
Hertfordshire - 1 £62,500 -
St Albans - 1 £62,500 -
East Midlands - 1 £37,500 -
East of England - 1 £62,500 -

Marketing Analytics
Top 30 Related IT Skills

For the 6 months to 1 October 2014, IT jobs within the UK citing Marketing Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Marketing Analytics.

1 178 (100.00%) Marketing
1 178 (100.00%) Analytics
2 87 (48.88%) Degree
2 87 (48.88%) Digital Marketing
3 77 (43.26%) Analytical Skills
4 62 (34.83%) SQL
5 55 (30.90%) SAS
6 52 (29.21%) Google
7 51 (28.65%) JavaScript
8 48 (26.97%) Google Analytics
9 44 (24.72%) HTML
10 40 (22.47%) E-Commerce
10 40 (22.47%) SPSS
11 33 (18.54%) Finance
12 32 (17.98%) Online Marketing
13 30 (16.85%) Statistics
14 29 (16.29%) Marketing Strategy
14 29 (16.29%) Data Analysis
15 28 (15.73%) Data Management
15 28 (15.73%) Predictive Modelling
15 28 (15.73%) Social Media
16 25 (14.04%) VBA
17 24 (13.48%) SEO
17 24 (13.48%) R
17 24 (13.48%) Customer Segmentation
18 23 (12.92%) Mathematics
18 23 (12.92%) B2B
18 23 (12.92%) B2C
19 22 (12.36%) Big Data
20 20 (11.24%) Facebook

Marketing Analytics
Top Related IT Skills by Category

For the 6 months to 1 October 2014, IT jobs within the UK citing Marketing Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Marketing Analytics. Up to 20 skills are shown per category.

Application Platforms
1 55 (30.90%) SAS
2 13 (7.30%) CMS
3 8 (4.49%) Umbraco
4 6 (3.37%) Apache
5 2 (1.12%) Sitecore CMS
Applications
1 40 (22.47%) SPSS
2 11 (6.18%) MS Excel
3 8 (4.49%) MS PowerPoint
3 8 (4.49%) Adobe Illustrator
3 8 (4.49%) Photoshop
4 3 (1.69%) Adobe Creative Suite
5 2 (1.12%) Spreadsheet
6 1 (0.56%) FastStats
Business Applications
1 48 (26.97%) Google Analytics
2 14 (7.87%) WebTrends
3 11 (6.18%) SiteCatalyst
4 5 (2.81%) SAP InfiniteInsight
Cloud Services
1 13 (7.30%) SaaS
Communications & Networking
1 7 (3.93%) Internet
2 2 (1.12%) HTTP
Database & Business Intelligence
1 22 (12.36%) Big Data
2 11 (6.18%) MySQL
2 11 (6.18%) Data Mining
3 9 (5.06%) SQL Server
4 8 (4.49%) Data Warehouse
5 6 (3.37%) Crystal Reports
6 4 (2.25%) Spotfire
6 4 (2.25%) Apache Hive
6 4 (2.25%) NoSQL
6 4 (2.25%) Hadoop
7 3 (1.69%) Relational Database
7 3 (1.69%) SQL Server 2008
8 2 (1.12%) SQL Server Integration Services
8 2 (1.12%) Base SAS
8 2 (1.12%) Oracle BI EE
9 1 (0.56%) Snowflake Schema
9 1 (0.56%) OLAP
9 1 (0.56%) PostgreSQL
9 1 (0.56%) SQL Server Reporting Services
9 1 (0.56%) SQL Server 2012
Development Applications
1 4 (2.25%) Hudson
2 1 (0.56%) Git (software)
General
1 178 (100.00%) Marketing
2 33 (18.54%) Finance
3 18 (10.11%) Banking
4 17 (9.55%) Advertising
5 12 (6.74%) Retail
5 12 (6.74%) Telecoms
6 7 (3.93%) Back Office
6 7 (3.93%) Publishing
7 3 (1.69%) iGaming
7 3 (1.69%) Games
7 3 (1.69%) Financial Institution
7 3 (1.69%) Retail Banking
8 2 (1.12%) Legal
Job Titles
1 60 (33.71%) Analyst
2 39 (21.91%) Consultant
3 26 (14.61%) Developer
4 14 (7.87%) Marketing Consultant
5 13 (7.30%) Web Analyst
6 12 (6.74%) Technical Analyst
7 11 (6.18%) Data Analyst
7 11 (6.18%) Marketing Analyst
8 10 (5.62%) Account Manager
9 9 (5.06%) PHP Developer
10 8 (4.49%) Designer
10 8 (4.49%) Web Designer
10 8 (4.49%) Senior Manager
10 8 (4.49%) Web Developer
11 7 (3.93%) Business Analyst
11 7 (3.93%) Senior Analyst
12 6 (3.37%) Client Account Manager
12 6 (3.37%) Software Developer
13 5 (2.81%) MI Analyst
13 5 (2.81%) Insight Analyst
Libraries, Frameworks & Software Standards
1 44 (24.72%) HTML
2 20 (11.24%) CSS
3 14 (7.87%) HTML5
4 12 (6.74%) jQuery
4 12 (6.74%) .NET
5 8 (4.49%) ASP.NET
6 3 (1.69%) Web Services
6 3 (1.69%) LAMP
6 3 (1.69%) CodeIgniter
7 2 (1.12%) REST
7 2 (1.12%) RESTful
7 2 (1.12%) XML
7 2 (1.12%) Android SDK
8 1 (0.56%) WSDL
8 1 (0.56%) SOAP
8 1 (0.56%) J2EE
8 1 (0.56%) Spring
8 1 (0.56%) Ajax
8 1 (0.56%) Regular Expression
8 1 (0.56%) Backbone.js
Miscellaneous
1 77 (43.26%) Analytical Skills
2 30 (16.85%) Statistics
3 28 (15.73%) Social Media
4 23 (12.92%) Mathematics
5 20 (11.24%) Economics
6 15 (8.43%) Computer Science
7 12 (6.74%) Digital Media
7 12 (6.74%) Neural Network
8 11 (6.18%) Visualisation
9 6 (3.37%) Blog
9 6 (3.37%) Algorithms
10 5 (2.81%) Mobile App
10 5 (2.81%) Enterprise Software
11 3 (1.69%) Fixed Income
11 3 (1.69%) Credit Risk
11 3 (1.69%) Derivative
12 2 (1.12%) Life Science
12 2 (1.12%) Data Structures
12 2 (1.12%) User Experience
13 1 (0.56%) N-Tier
Operating Systems
1 8 (4.49%) Linux
2 4 (2.25%) UNIX
3 2 (1.12%) Android
Processes & Methodologies
1 178 (100.00%) Analytics
2 87 (48.88%) Digital Marketing
3 40 (22.47%) E-Commerce
4 32 (17.98%) Online Marketing
5 29 (16.29%) Marketing Strategy
5 29 (16.29%) Data Analysis
6 28 (15.73%) Data Management
6 28 (15.73%) Predictive Modelling
7 24 (13.48%) SEO
7 24 (13.48%) Customer Segmentation
8 23 (12.92%) B2B
8 23 (12.92%) B2C
9 20 (11.24%) CRM
10 18 (10.11%) Web Analytics
11 16 (8.99%) Business Intelligence
11 16 (8.99%) Project Management
11 16 (8.99%) Statistical Analysis
11 16 (8.99%) Pay per click
12 14 (7.87%) Cluster Analysis
12 14 (7.87%) Multivariate Analysis
Programming Languages
1 62 (34.83%) SQL
2 51 (28.65%) JavaScript
3 25 (14.04%) VBA
4 24 (13.48%) R
5 12 (6.74%) MATLAB
6 11 (6.18%) PHP
7 4 (2.25%) C#
8 3 (1.69%) T-SQL
8 3 (1.69%) Java
9 1 (0.56%) Shell Script
9 1 (0.56%) Python
9 1 (0.56%) Perl
9 1 (0.56%) PHP5
Qualifications
1 87 (48.88%) Degree
2 4 (2.25%) MBA
3 2 (1.12%) PhD
Quality Assurance & Compliance
1 1 (0.56%) Data Quality
Vendors
1 52 (29.21%) Google
2 20 (11.24%) Facebook
3 11 (6.18%) Twitter
4 10 (5.62%) Omniture
5 8 (4.49%) Sitecore
5 8 (4.49%) Business Objects
6 7 (3.93%) Coremetrics
7 6 (3.37%) Tableau
7 6 (3.37%) Adobe
8 3 (1.69%) Oracle
9 2 (1.12%) comScore
9 2 (1.12%) Marketo
9 2 (1.12%) Eloqua
9 2 (1.12%) Salesforce.com
9 2 (1.12%) Microsoft
9 2 (1.12%) ExactTarget
10 1 (0.56%) Informatica
10 1 (0.56%) IBM
10 1 (0.56%) SAP
10 1 (0.56%) Ab Initio
London
Hydrogen Group
Salary: £50000.00 - £65000.00 per annum
Posted: Yesterday
Marlow, Buckinghamshire
Premier Group Recruitment
Salary: £24000 - £28000 per annum
Posted: 5 days ago
Marlow, Buckinghamshire
Roc Search
Posted: 5 days ago
West Yorkshire
The Bridge Ltd
Salary: From £25,000 to £30,000 per annum + benefits
Posted: 5 days ago
Leeds
Churchill Frank
Salary: £23000 - £30000 per annum + Fantastic Benefits
Posted: 7 days ago
London
The People Network
Salary: £50000 - £60000 per annum + Bonus, Car Allw, Pension, Dental, Gym
Posted: 15 days ago
London
JW Consulting
Salary: £60,000 - £70,000 per year + bonus & benefits
Posted: 20 days ago
Brighton
Recruitment Revolution Limited
Salary: £25,000 to £40,000 + 10% bonus + pension
Posted: 20 days ago