The table below looks at the statistics for Marketing Analytics skills in IT jobs advertised across the UK. Included is a guide to the average salaries offered in IT jobs that have cited Marketing Analytics over the 3 months to 19 September 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
19 Sep 2014
Same period 2013 Same period 2012
Marketing Analytics
Rank 842 821 786
Rank change year-on-year
-21 -35
Permanent jobs citing Marketing Analytics 60 55 115
As % of all permanent IT jobs located in the UK 0.052% 0.052% 0.099%
As % of the Processes & Methodologies category 0.064% 0.063% 0.13%
Number of salaries quoted 46 51 98
Average salary £52,500 £37,500 £40,000
Average salary % change year-on-year
+40.00% -6.25%
90% offered a salary of more than £27,500 £23,000 £34,550
10% offered a salary of more than £75,000 £52,500 £65,000
UK excluding London average salary £36,250 £39,000 £37,500
% change year-on-year
-7.05% +4.00%

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised across the UK.

Processes & Methodologies Category
UK
Permanent IT job ads with a match in the
Processes & Methodologies category
93849 86638 91621
As % of all permanent IT jobs located in the UK 81.98% 81.20% 79.06%
Number of salaries quoted 74909 71197 77439
Average salary £47,500 £47,500 £46,000
Average salary % change year-on-year
- +3.26%
90% offered a salary of more than £30,500 £30,000 £30,000
10% offered a salary of more than £72,500 £72,500 £72,500
UK excluding London average salary £42,500 £41,500 £40,000
% change year-on-year
+2.40% +3.75%

Marketing Analytics
Jobs Demand Trend

This chart provides the 3-month moving total of permanent IT jobs citing Marketing Analytics within the UK as a proportion of the total demand within the Processes & Methodologies category.

Marketing Analytics Jobs Demand Trend in the UK

Marketing Analytics
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing Analytics within the UK.

Marketing Analytics Salary Trend in the UK

Marketing Analytics
Salary Histogram

This chart provides a salary histogram for IT jobs citing Marketing Analytics over the 3 months to 19 September 2014 within the UK.

Marketing Analytics Salary Histogram in the UK

Marketing Analytics
Top 22 Job Locations

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Marketing Analytics within the UK over the 3 months to 19 September 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -13 60 £52,500 +40.00% 11
London -27 33 £55,000 +46.66% 9
South East -6 19 £32,500 +18.18% 1
Buckinghamshire +7 7 £27,500 +19.56%
East Sussex - 7 £38,750 - 1
Brighton - 7 £38,750 - 1
Milton Keynes -6 6 £25,000 +8.69%
Manchester - 5 - -
North West - 5 - -
Berkshire - 4 £37,500 -
City of London - 3 £58,500 -
Reading - 3 £37,500 -
Kent -1 1 £45,000 -10.00%
Somerset -16 1 £55,000 +37.50%
Bath -19 1 £55,000 +37.50%
South West -29 1 £55,000 +37.50%
East of England - 1 £62,500 -
St Albans - 1 £62,500 -
Nottingham - 1 £37,500 -
East Midlands - 1 £37,500 -
Nottinghamshire - 1 £37,500 -
Hertfordshire - 1 £62,500 -

Marketing Analytics
Top 30 Related IT Skills

For the 6 months to 19 September 2014, IT jobs within the UK citing Marketing Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Marketing Analytics.

1 177 (100.00%) Marketing
1 177 (100.00%) Analytics
2 89 (50.28%) Degree
3 86 (48.59%) Digital Marketing
4 76 (42.94%) Analytical Skills
5 61 (34.46%) SQL
6 52 (29.38%) Google
7 51 (28.81%) SAS
8 50 (28.25%) JavaScript
9 48 (27.12%) Google Analytics
10 44 (24.86%) HTML
11 39 (22.03%) E-Commerce
11 39 (22.03%) SPSS
12 34 (19.21%) Finance
13 33 (18.64%) Online Marketing
14 31 (17.51%) Statistics
15 30 (16.95%) Social Media
15 30 (16.95%) Data Analysis
16 29 (16.38%) Marketing Strategy
17 28 (15.82%) Data Management
18 25 (14.12%) SEO
18 25 (14.12%) Predictive Modelling
19 24 (13.56%) R
19 24 (13.56%) Customer Segmentation
19 24 (13.56%) VBA
20 23 (12.99%) B2B
20 23 (12.99%) B2C
20 23 (12.99%) Big Data
21 22 (12.43%) Mathematics
22 21 (11.86%) Facebook

Marketing Analytics
Top Related IT Skills by Category

For the 6 months to 19 September 2014, IT jobs within the UK citing Marketing Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Marketing Analytics. Up to 20 skills are shown per category.

Application Platforms
1 51 (28.81%) SAS
2 13 (7.34%) CMS
3 8 (4.52%) Umbraco
4 6 (3.39%) Apache
5 2 (1.13%) Sitecore CMS
Applications
1 39 (22.03%) SPSS
2 14 (7.91%) MS Excel
3 10 (5.65%) MS PowerPoint
4 8 (4.52%) Photoshop
4 8 (4.52%) Adobe Illustrator
5 2 (1.13%) Spreadsheet
6 1 (0.56%) FastStats
Business Applications
1 48 (27.12%) Google Analytics
2 16 (9.04%) WebTrends
3 13 (7.34%) SiteCatalyst
4 5 (2.82%) SAP InfiniteInsight
Cloud Services
1 14 (7.91%) SaaS
Communications & Networking
1 6 (3.39%) Internet
2 2 (1.13%) HTTP
Database & Business Intelligence
1 23 (12.99%) Big Data
2 11 (6.21%) MySQL
3 9 (5.08%) SQL Server
4 8 (4.52%) Data Warehouse
4 8 (4.52%) Data Mining
5 7 (3.95%) Crystal Reports
6 4 (2.26%) Spotfire
6 4 (2.26%) Hadoop
6 4 (2.26%) Apache Hive
6 4 (2.26%) NoSQL
7 3 (1.69%) SQL Server 2008
7 3 (1.69%) Relational Database
8 2 (1.13%) SQL Server Integration Services
8 2 (1.13%) Oracle BI EE
9 1 (0.56%) SQL Server 2012
9 1 (0.56%) Base SAS
9 1 (0.56%) Snowflake Schema
9 1 (0.56%) SQL Server Reporting Services
Development Applications
1 4 (2.26%) Hudson
2 1 (0.56%) Git (software)
General
1 177 (100.00%) Marketing
2 34 (19.21%) Finance
3 19 (10.73%) Banking
4 15 (8.47%) Advertising
5 13 (7.34%) Telecoms
6 12 (6.78%) Retail
7 8 (4.52%) Publishing
8 7 (3.95%) Back Office
9 4 (2.26%) Financial Institution
10 3 (1.69%) Retail Banking
10 3 (1.69%) iGaming
11 2 (1.13%) Games
11 2 (1.13%) Legal
Job Titles
1 59 (33.33%) Analyst
2 38 (21.47%) Consultant
3 27 (15.25%) Developer
4 14 (7.91%) Web Analyst
4 14 (7.91%) Marketing Consultant
5 12 (6.78%) Technical Analyst
6 10 (5.65%) Account Manager
7 9 (5.08%) Senior Manager
7 9 (5.08%) Data Analyst
7 9 (5.08%) PHP Developer
8 8 (4.52%) Web Designer
8 8 (4.52%) Web Developer
8 8 (4.52%) Designer
8 8 (4.52%) Marketing Analyst
9 7 (3.95%) Senior Analyst
10 6 (3.39%) Software Developer
10 6 (3.39%) Business Analyst
10 6 (3.39%) Client Account Manager
11 5 (2.82%) MI Analyst
11 5 (2.82%) Insight Analyst
Libraries, Frameworks & Software Standards
1 44 (24.86%) HTML
2 19 (10.73%) CSS
3 13 (7.34%) HTML5
4 12 (6.78%) .NET
4 12 (6.78%) jQuery
5 8 (4.52%) ASP.NET
6 3 (1.69%) LAMP
6 3 (1.69%) Web Services
6 3 (1.69%) CodeIgniter
7 2 (1.13%) XML
7 2 (1.13%) REST
7 2 (1.13%) Spring
7 2 (1.13%) Android SDK
7 2 (1.13%) RESTful
8 1 (0.56%) Ajax
8 1 (0.56%) JSON
8 1 (0.56%) Symfony
8 1 (0.56%) J2EE
8 1 (0.56%) SOAP
8 1 (0.56%) CSS3
Miscellaneous
1 76 (42.94%) Analytical Skills
2 31 (17.51%) Statistics
3 30 (16.95%) Social Media
4 22 (12.43%) Mathematics
5 19 (10.73%) Economics
6 15 (8.47%) Computer Science
7 12 (6.78%) Neural Network
7 12 (6.78%) Visualisation
7 12 (6.78%) Digital Media
8 7 (3.95%) Blog
9 5 (2.82%) Mobile App
9 5 (2.82%) Enterprise Software
10 3 (1.69%) Derivative
10 3 (1.69%) Fixed Income
11 2 (1.13%) Credit Risk
11 2 (1.13%) Life Science
11 2 (1.13%) User Experience
12 1 (0.56%) Copywriting
12 1 (0.56%) N-Tier
12 1 (0.56%) Contract for Difference
Operating Systems
1 8 (4.52%) Linux
2 4 (2.26%) UNIX
3 2 (1.13%) Android
Processes & Methodologies
1 177 (100.00%) Analytics
2 86 (48.59%) Digital Marketing
3 39 (22.03%) E-Commerce
4 33 (18.64%) Online Marketing
5 30 (16.95%) Data Analysis
6 29 (16.38%) Marketing Strategy
7 28 (15.82%) Data Management
8 25 (14.12%) SEO
8 25 (14.12%) Predictive Modelling
9 24 (13.56%) Customer Segmentation
10 23 (12.99%) B2B
10 23 (12.99%) B2C
11 20 (11.30%) CRM
11 20 (11.30%) Web Analytics
12 16 (9.04%) Statistical Analysis
12 16 (9.04%) Pay per click
12 16 (9.04%) Business Intelligence
12 16 (9.04%) Project Management
13 14 (7.91%) Multivariate Testing
13 14 (7.91%) Cluster Analysis
Programming Languages
1 61 (34.46%) SQL
2 50 (28.25%) JavaScript
3 24 (13.56%) VBA
3 24 (13.56%) R
4 12 (6.78%) MATLAB
5 11 (6.21%) PHP
6 4 (2.26%) C#
6 4 (2.26%) Java
7 3 (1.69%) T-SQL
8 1 (0.56%) Python
8 1 (0.56%) Shell Script
8 1 (0.56%) Perl
8 1 (0.56%) PHP5
Qualifications
1 89 (50.28%) Degree
2 4 (2.26%) MBA
3 2 (1.13%) PhD
Quality Assurance & Compliance
1 1 (0.56%) Data Quality
Vendors
1 52 (29.38%) Google
2 21 (11.86%) Facebook
3 12 (6.78%) Twitter
3 12 (6.78%) Omniture
4 10 (5.65%) Sitecore
5 9 (5.08%) Coremetrics
5 9 (5.08%) Business Objects
6 5 (2.82%) Adobe
6 5 (2.82%) Tableau
7 2 (1.13%) Eloqua
7 2 (1.13%) Marketo
7 2 (1.13%) ExactTarget
7 2 (1.13%) Salesforce.com
7 2 (1.13%) Oracle
7 2 (1.13%) Microsoft
7 2 (1.13%) comScore
8 1 (0.56%) SmartFocus
8 1 (0.56%) Maxymiser
8 1 (0.56%) DataFlux
8 1 (0.56%) Zend
Bradford, West Yorkshire
The Bridge Ltd
Salary: From £25,000 to £30,000 per annum + benefits
Posted: 2 days ago
London
Eutopia Solutions Ltd
Salary: £50000.00 per annum + benefits
Posted: 2 days ago
London
Aspire
Posted: 3 days ago
London
Verticality Ltd
Salary: £50000 to £60000 per annum - Bonus + Bens Package
Posted: 4 days ago
London
Verticality Ltd
Salary: £70000 to £80000 per annum - Bonus + Bens Package
Posted: 4 days ago
London
ANSON MCCADE
Salary: From £60,000 to £110,000 per annum plus excellent benefits and extensi
Posted: 4 days ago
London
The People Network
Salary: £50000 - £60000 per annum + Bonus, Car Allw, Pension, Dental, Gym
Posted: 5 days ago
London
JW Consulting
Salary: £60,000 - £70,000 per year + bonus & benefits
Posted: 9 days ago
Brighton
Recruitment Revolution Limited
Salary: £25,000 to £40,000 + 10% bonus + pension
Posted: 10 days ago
London
Propel London Ltd
Posted: 10 days ago
London
Creative Personnel
Salary: £30000 - £40000 per annum
Posted: 25 days ago