The table below looks at the statistics for Marketing Analytics skills in IT jobs advertised across the UK. Included is a guide to the average salaries offered in IT jobs that have cited Marketing Analytics over the 3 months to 5 March 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
5 Mar 2015
Same period 2014 Same period 2013
Marketing Analytics
Rank 813 832 808
Rank change year-on-year
+19 -24
Permanent jobs citing Marketing Analytics 60 55 58
As % of all permanent IT jobs located in the UK 0.057% 0.052% 0.056%
As % of the Processes & Methodologies category 0.069% 0.063% 0.070%
Number of salaries quoted 37 46 47
Average salary £50,000 £43,944 £40,000
Average salary % change year-on-year
+13.78% +9.85%
90% offered a salary of more than £35,000 £26,000 £35,000
10% offered a salary of more than £70,000 £65,000 £75,000
UK excluding London average salary £37,500 £41,444 £40,000
% change year-on-year
-9.51% +3.60%

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised across the UK.

Processes & Methodologies Category
UK
Permanent IT job ads with a match in the
Processes & Methodologies category
86854 87001 82391
As % of all permanent IT jobs located in the UK 82.82% 82.35% 79.99%
Number of salaries quoted 70712 69242 68369
Average salary £48,000 £47,500 £45,000
Average salary % change year-on-year
+1.05% +5.55%
90% offered a salary of more than £31,500 £30,500 £30,000
10% offered a salary of more than £75,000 £70,000 £75,000
UK excluding London average salary £42,500 £42,500 £40,000
% change year-on-year
- +6.25%

Marketing Analytics
Jobs Demand Trend

This chart provides the 3-month moving total of permanent IT jobs citing Marketing Analytics within the UK as a proportion of the total demand within the Processes & Methodologies category.

Marketing Analytics Jobs Demand Trend in the UK

Marketing Analytics
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing Analytics within the UK.

Marketing Analytics Salary Trend in the UK

Marketing Analytics
Salary Histogram

This chart provides a salary histogram for IT jobs citing Marketing Analytics over the 3 months to 5 March 2015 within the UK.

Marketing Analytics Salary Histogram in the UK

Marketing Analytics
Top 28 Job Locations

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Marketing Analytics within the UK over the 3 months to 5 March 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +6 59 £47,500 +8.09% 8
South East +2 23 £35,000 -65.00% 3
London +11 15 £55,000 +22.22% 2
Brighton - 13 £35,000 - 1
East Sussex - 13 £35,000 - 1
East Midlands +40 12 - -
Nottinghamshire - 12 - -
Nottingham - 12 - -
City of London -2 6 £56,750 +13.50% 1
Hampshire - 6 £70,000 -
North West -1 3 £45,000 +73.07%
Buckinghamshire - 3 £35,000 -
Marlow - 3 £35,000 -
West Midlands -30 2 £40,000 -6.73%
Warwick - 2 £40,000 -
Warwickshire - 2 £40,000 -
East of England +2 1 £40,000 -27.27%
Yorkshire -6 1 £35,000 -20.00% 2
West Yorkshire -12 1 £35,000 -36.36% 2
South West -26 1 £35,000 -
Tyne and Wear - 1 - - 1
North East - 1 - - 1
Wiltshire - 1 £35,000 -
Oxfordshire - 1 £37,500 - 1
Essex - 1 £40,000 -
Oxford - 1 £37,500 - 1
Newcastle upon Tyne - 1 - - 1
Chippenham - 1 £35,000 -

Marketing Analytics
Top 30 Related IT Skills

For the 6 months to 5 March 2015, IT jobs within the UK citing Marketing Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Marketing Analytics.

1 133 (100.00%) Marketing
1 133 (100.00%) Analytics
2 53 (39.85%) Analytical Skills
3 44 (33.08%) SAS
3 44 (33.08%) SQL
4 43 (32.33%) Digital Marketing
5 40 (30.08%) Degree
6 39 (29.32%) Business Intelligence
7 34 (25.56%) Finance
8 31 (23.31%) Big Data
9 27 (20.30%) Data Mining
10 26 (19.55%) JavaScript
11 23 (17.29%) CRM
12 22 (16.54%) E-Commerce
12 22 (16.54%) Project Management
12 22 (16.54%) Online Marketing
13 21 (15.79%) HTML
14 20 (15.04%) Google
15 19 (14.29%) Data Warehouse
15 19 (14.29%) Google Analytics
15 19 (14.29%) R
16 18 (13.53%) Mathematics
16 18 (13.53%) Data Analysis
17 17 (12.78%) Statistics
18 16 (12.03%) VBA
19 15 (11.28%) Retail
20 14 (10.53%) Visualisation
20 14 (10.53%) Customer Insight
20 14 (10.53%) CSS
21 13 (9.77%) SaaS

Marketing Analytics
Top Related IT Skills by Category

For the 6 months to 5 March 2015, IT jobs within the UK citing Marketing Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Marketing Analytics. Up to 20 skills are shown per category.

Application Platforms
1 44 (33.08%) SAS
2 3 (2.26%) Apache
2 3 (2.26%) CMS
Applications
1 12 (9.02%) SPSS
2 6 (4.51%) Adobe Illustrator
2 6 (4.51%) Photoshop
3 5 (3.76%) MS Excel
4 4 (3.01%) MS Office
Business Applications
1 19 (14.29%) Google Analytics
2 8 (6.02%) Oracle EBS
2 8 (6.02%) WebTrends
3 2 (1.50%) SAP InfiniteInsight
Cloud Services
1 13 (9.77%) SaaS
2 3 (2.26%) Cloud Computing
Communications & Networking
1 12 (9.02%) Internet
2 1 (0.75%) HTTP
Database & Business Intelligence
1 31 (23.31%) Big Data
2 27 (20.30%) Data Mining
3 19 (14.29%) Data Warehouse
4 12 (9.02%) SQL Server
5 8 (6.02%) Hadoop
5 8 (6.02%) Base SAS
5 8 (6.02%) Oracle BI EE
5 8 (6.02%) OLTP
6 5 (3.76%) Relational Database
7 3 (2.26%) NoSQL
8 2 (1.50%) Apache Cassandra
8 2 (1.50%) QlikView
8 2 (1.50%) RDBMS
9 1 (0.75%) MS Access
9 1 (0.75%) Crystal Reports
9 1 (0.75%) OLAP
9 1 (0.75%) MySQL
9 1 (0.75%) SQL Server Integration Services
9 1 (0.75%) SQL Server Reporting Services
9 1 (0.75%) PostgreSQL
Development Applications
1 6 (4.51%) Dreamweaver
General
1 133 (100.00%) Marketing
2 34 (25.56%) Finance
3 15 (11.28%) Retail
4 9 (6.77%) Advertising
5 6 (4.51%) Banking
6 5 (3.76%) Telecoms
7 3 (2.26%) Games
7 3 (2.26%) Front Office
8 1 (0.75%) Pharmaceutical
8 1 (0.75%) Back Office
Job Titles
1 46 (34.59%) Analyst
2 16 (12.03%) Data Analyst
3 15 (11.28%) Marketing Analyst
3 15 (11.28%) Insight Analyst
4 13 (9.77%) Consultant
5 11 (8.27%) Developer
6 9 (6.77%) Account Manager
7 7 (5.26%) Architect
7 7 (5.26%) Business Analyst
7 7 (5.26%) Senior Manager
7 7 (5.26%) Web Analyst
7 7 (5.26%) Technical Manager
8 6 (4.51%) Designer
8 6 (4.51%) Client Account Manager
8 6 (4.51%) Web Designer
8 6 (4.51%) Risk Manager
9 5 (3.76%) Technical Consultant
9 5 (3.76%) Product Consultant
9 5 (3.76%) Strategy Manager
9 5 (3.76%) Head of Business Intelligence
Libraries, Frameworks & Software Standards
1 21 (15.79%) HTML
2 14 (10.53%) CSS
3 10 (7.52%) HTML5
4 6 (4.51%) CSS3
4 6 (4.51%) jQuery
4 6 (4.51%) XHTML
4 6 (4.51%) Flash
5 5 (3.76%) Web Services
6 4 (3.01%) OLE
6 4 (3.01%) .NET
7 3 (2.26%) ASP.NET
7 3 (2.26%) Ajax
7 3 (2.26%) Spring
7 3 (2.26%) JSON
7 3 (2.26%) KnockoutJS
7 3 (2.26%) AngularJS
8 2 (1.50%) Kafka
9 1 (0.75%) COM
Miscellaneous
1 53 (39.85%) Analytical Skills
2 18 (13.53%) Mathematics
3 17 (12.78%) Statistics
4 14 (10.53%) Visualisation
5 13 (9.77%) Credit Risk
6 12 (9.02%) Economics
7 9 (6.77%) Social Media
7 9 (6.77%) Digital Media
8 7 (5.26%) Data Extraction
9 6 (4.51%) User Experience
9 6 (4.51%) W3C
10 5 (3.76%) Informatics
10 5 (3.76%) Open Source
11 4 (3.01%) Data Structures
11 4 (3.01%) Spread Betting
12 3 (2.26%) N-Tier
12 3 (2.26%) Grid Computing
12 3 (2.26%) Algorithms
12 3 (2.26%) Enterprise Software
13 2 (1.50%) Computer Science
Operating Systems
1 2 (1.50%) Windows
Processes & Methodologies
1 133 (100.00%) Analytics
2 43 (32.33%) Digital Marketing
3 39 (29.32%) Business Intelligence
4 23 (17.29%) CRM
5 22 (16.54%) E-Commerce
5 22 (16.54%) Project Management
5 22 (16.54%) Online Marketing
6 18 (13.53%) Data Analysis
7 14 (10.53%) Customer Insight
8 12 (9.02%) Pay per click
8 12 (9.02%) SEO
8 12 (9.02%) Data Management
9 11 (8.27%) Campaign Management
10 10 (7.52%) Risk Analytics
10 10 (7.52%) Performance Management
11 9 (6.77%) B2C
11 9 (6.77%) Information Management
11 9 (6.77%) Agile Software Development
11 9 (6.77%) Operations Research
12 8 (6.02%) Predictive Modelling
Programming Languages
1 44 (33.08%) SQL
2 26 (19.55%) JavaScript
3 19 (14.29%) R
4 16 (12.03%) VBA
5 9 (6.77%) Python
6 5 (3.76%) Java
7 4 (3.01%) C#
8 3 (2.26%) Groovy
8 3 (2.26%) Bash Shell
9 2 (1.50%) SAS Macro
10 1 (0.75%) T-SQL
10 1 (0.75%) MATLAB
Qualifications
1 40 (30.08%) Degree
2 5 (3.76%) PhD
3 3 (2.26%) VCP4
Quality Assurance & Compliance
1 9 (6.77%) QA
2 6 (4.51%) WAI
System Software
1 3 (2.26%) Docker
Systems Management
1 3 (2.26%) Ansible
Vendors
1 20 (15.04%) Google
2 10 (7.52%) Oracle
3 8 (6.02%) Informatica
3 8 (6.02%) Siebel
4 5 (3.76%) IBM
5 3 (2.26%) Adobe
5 3 (2.26%) Facebook
6 2 (1.50%) Tableau
6 2 (1.50%) Coremetrics
6 2 (1.50%) Omniture
6 2 (1.50%) Microsoft
7 1 (0.75%) SAP
7 1 (0.75%) Business Objects
7 1 (0.75%) Salesforce.com
7 1 (0.75%) Teradata
7 1 (0.75%) Aprimo
City, London
Parallel Consulting
Salary: £55000 - £62000 per annum + bonus and pension
Posted: Yesterday
West Yorkshire
Churchill Frank
Salary: £60000 - £85000 per annum + Benefits
Posted: Yesterday
London
ANSON MCCADE
Salary: From £40,000 to £60,000 per annum plus excellent benefits and extensiv
Posted: 2 days ago
Surrey
Third Republic Ltd
Salary: Unspecified Subject to experience
Posted: 3 days ago
Brighton
Recruitment Revolution Limited
Salary: £18,000 - £23,000 + 10% Discretionary bonus and Pension
Posted: 6 days ago
Newcastle Upon Tyne, Tyne And Wear
WA Consultants
Posted: 7 days ago
Oxford
The People Network
Salary: £40000 - £50000 per annum + Pension, Health, 25 holiday
Posted: 14 days ago
Leeds
Churchill Frank
Salary: £55000 - £85000 per annum + Benefits
Posted: 16 days ago