The table below looks at the statistics for Marketing Analytics skills in IT jobs advertised across the UK. Included is a guide to the average salaries offered in IT jobs that have cited Marketing Analytics over the 3 months to 4 September 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
4 Sep 2015
Same period 2014 Same period 2013
Marketing Analytics
Rank 836 842 826
Rank change year-on-year
+6 -16
Permanent jobs citing Marketing Analytics 68 67 51
As % of all permanent IT jobs located in the UK 0.062% 0.059% 0.048%
As % of the Processes & Methodologies category 0.073% 0.071% 0.059%
Number of salaries quoted 59 55 46
Average salary £50,000 £47,500 £38,250
Average salary % change year-on-year
+5.26% +24.18%
90% offered a salary of more than £35,000 £27,500 £26,000
10% offered a salary of more than £91,000 £75,000 £53,750
UK excluding London average salary £37,500 £35,000 £39,000
% change year-on-year
+7.14% -10.25%

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised across the UK.

Processes & Methodologies Category
UK
Permanent IT job ads with a match in the
Processes & Methodologies category
92938 94397 86367
As % of all permanent IT jobs located in the UK 85.18% 82.76% 81.87%
Number of salaries quoted 76796 75339 70773
Average salary £50,000 £47,500 £47,500
Average salary % change year-on-year
+5.26% -
90% offered a salary of more than £32,500 £31,000 £30,000
10% offered a salary of more than £75,000 £72,500 £72,500
UK excluding London average salary £45,000 £42,500 £41,500
% change year-on-year
+5.88% +2.40%

Marketing Analytics
Jobs Demand Trend

This chart provides the 3-month moving total of permanent IT jobs citing Marketing Analytics within the UK as a proportion of the total demand within the Processes & Methodologies category.

Marketing Analytics Jobs Demand Trend in the UK

Marketing Analytics
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing Analytics within the UK.

Marketing Analytics Salary Trend in the UK

Marketing Analytics
Salary Histogram

This chart provides a salary histogram for IT jobs citing Marketing Analytics over the 3 months to 4 September 2015 within the UK.

Marketing Analytics Salary Histogram in the UK

Marketing Analytics
Top 22 Job Locations

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Marketing Analytics within the UK over the 3 months to 4 September 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +10 68 £50,000 +5.26% 7
London +5 41 £55,000 +4.76% 3
South East +12 23 £37,500 +32.74% 1
East Sussex +23 13 £37,500 +36.36%
Brighton +21 13 £37,500 +36.36%
City of London +39 8 £60,000 +2.56%
Berkshire +18 5 £77,500 +106.66% 1
Middlesex - 4 £70,000 -
Slough - 4 £78,750 - 1
Ealing - 2 £45,000 -
Reading +5 1 £45,000 +20.00%
East Midlands -2 1 - -
East of England -3 1 £50,000 +42.85%
Nottingham -5 1 - -
Nottinghamshire -14 1 - -
West Yorkshire - 1 £52,500 - 2
Peterborough - 1 £50,000 -
West Midlands - 1 £26,500 -
Oxfordshire - 1 £72,500 -
West Bromwich - 1 £26,500 -
Yorkshire - 1 £52,500 - 2
Cambridgeshire - 1 £50,000 -

Marketing Analytics
Top 30 Related IT Skills

For the 6 months to 4 September 2015, IT jobs within the UK citing Marketing Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Marketing Analytics.

1 150 (100.00%) Marketing
1 150 (100.00%) Analytics
2 71 (47.33%) Digital Marketing
3 68 (45.33%) SQL
4 67 (44.67%) Analytical Skills
5 51 (34.00%) Degree
6 50 (33.33%) SAS
7 40 (26.67%) R
8 38 (25.33%) SPSS
9 37 (24.67%) SEO
10 34 (22.67%) Finance
11 30 (20.00%) Big Data
12 28 (18.67%) VBA
13 26 (17.33%) CRM
13 26 (17.33%) Computer Science
14 25 (16.67%) Retail
15 24 (16.00%) Social Media
15 24 (16.00%) Digital Media
16 23 (15.33%) Tableau
16 23 (15.33%) Project Management
17 22 (14.67%) IBM
17 22 (14.67%) Customer Insight
17 22 (14.67%) Online Marketing
18 21 (14.00%) Statistics
18 21 (14.00%) Web Analytics
18 21 (14.00%) E-Commerce
19 20 (13.33%) Business Intelligence
19 20 (13.33%) Google Analytics
20 19 (12.67%) Python
20 19 (12.67%) Google

Marketing Analytics
Top Related IT Skills by Category

For the 6 months to 4 September 2015, IT jobs within the UK citing Marketing Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Marketing Analytics. Up to 20 skills are shown per category.

Application Platforms
1 50 (33.33%) SAS
2 8 (5.33%) Apache
3 7 (4.67%) Apache Spark
4 4 (2.67%) SharePoint
5 2 (1.33%) Confluence
6 1 (0.67%) Node.js
6 1 (0.67%) Apache Pig
6 1 (0.67%) Elasticsearch
6 1 (0.67%) Tomcat
6 1 (0.67%) ArcGIS
Applications
1 38 (25.33%) SPSS
2 7 (4.67%) MS Excel
3 4 (2.67%) MS PowerPoint
4 1 (0.67%) Weka
Business Applications
1 2 (1.33%) SAP Oil and Gas
2 1 (0.67%) WebTrends
Cloud Services
1 20 (13.33%) Google Analytics
2 17 (11.33%) SaaS
3 8 (5.33%) Amazon AWS
4 7 (4.67%) Adobe Analytics
4 7 (4.67%) Microsoft Azure
5 1 (0.67%) Veeva
Communications & Networking
1 6 (4.00%) Internet
2 2 (1.33%) VoIP
3 1 (0.67%) HTTP
Database & Business Intelligence
1 30 (20.00%) Big Data
2 17 (11.33%) Hadoop
3 12 (8.00%) Data Mining
4 8 (5.33%) QlikView
5 7 (4.67%) MongoDB
5 7 (4.67%) NoSQL
5 7 (4.67%) Redis
5 7 (4.67%) MS Access
6 5 (3.33%) Data Warehouse
6 5 (3.33%) SQL Server
7 4 (2.67%) BusinessObjects
8 2 (1.33%) Text Mining
9 1 (0.67%) Spotfire
9 1 (0.67%) Oracle Reports
9 1 (0.67%) Mahout
9 1 (0.67%) Base SAS
9 1 (0.67%) Apache Hive
9 1 (0.67%) Impala
9 1 (0.67%) MySQL
Development Applications
1 9 (6.00%) Jenkins
2 8 (5.33%) Hudson
3 1 (0.67%) Maven
3 1 (0.67%) Git (software)
General
1 150 (100.00%) Marketing
2 34 (22.67%) Finance
3 25 (16.67%) Retail
4 11 (7.33%) Advertising
5 9 (6.00%) Banking
6 5 (3.33%) Telecoms
7 3 (2.00%) Pharmaceutical
8 2 (1.33%) Electronics
8 2 (1.33%) Manufacturing
8 2 (1.33%) Publishing
8 2 (1.33%) Games
9 1 (0.67%) Law
9 1 (0.67%) Legal
9 1 (0.67%) Italian Language
Job Titles
1 41 (27.33%) Analyst
2 22 (14.67%) Data Analyst
3 21 (14.00%) Account Manager
4 20 (13.33%) Developer
5 17 (11.33%) Senior Manager
6 16 (10.67%) Marketing Manager
7 10 (6.67%) Software Developer
7 10 (6.67%) Data Scientist
8 9 (6.00%) Digital Marketing Manager
9 7 (4.67%) Python Developer
9 7 (4.67%) Insight Analyst
10 6 (4.00%) Marketing Analyst
10 6 (4.00%) Data Manager
11 5 (3.33%) Senior Analyst
11 5 (3.33%) Marketing Director
11 5 (3.33%) Marketing Data Analyst
12 4 (2.67%) Web Analytics Manager
12 4 (2.67%) Senior Web Analytics Manager
12 4 (2.67%) SQL Data Analyst
12 4 (2.67%) Web Manager
Libraries, Frameworks & Software Standards
1 10 (6.67%) .NET
1 10 (6.67%) ASP.NET
1 10 (6.67%) Web Services
2 7 (4.67%) AngularJS
3 6 (4.00%) jQuery
3 6 (4.00%) Ext JS
3 6 (4.00%) KnockoutJS
4 4 (2.67%) WinForms
4 4 (2.67%) .NET Framework
5 3 (2.00%) HTML
6 2 (1.33%) CSS
6 2 (1.33%) FreeSWITCH
7 1 (0.67%) SciPy
7 1 (0.67%) CSS3
7 1 (0.67%) D3.js
7 1 (0.67%) RESTful
7 1 (0.67%) HTML5
7 1 (0.67%) XML
7 1 (0.67%) Hibernate
7 1 (0.67%) CodeIgniter
Miscellaneous
1 67 (44.67%) Analytical Skills
2 26 (17.33%) Computer Science
3 24 (16.00%) Digital Media
3 24 (16.00%) Social Media
4 21 (14.00%) Statistics
5 17 (11.33%) Visualisation
6 15 (10.00%) Mathematics
7 11 (7.33%) Algorithms
8 7 (4.67%) User Experience
8 7 (4.67%) Economics
9 5 (3.33%) Physics
9 5 (3.33%) Data Extraction
9 5 (3.33%) FMCG
9 5 (3.33%) Data Structures
10 3 (2.00%) Mobile App
10 3 (2.00%) Credit Risk
11 2 (1.33%) Derivative
11 2 (1.33%) Contract for Difference
11 2 (1.33%) Spread Betting
11 2 (1.33%) DTV
Operating Systems
1 11 (7.33%) Linux
2 7 (4.67%) Ubuntu
3 1 (0.67%) UNIX
Processes & Methodologies
1 150 (100.00%) Analytics
2 71 (47.33%) Digital Marketing
3 37 (24.67%) SEO
4 26 (17.33%) CRM
5 23 (15.33%) Project Management
6 22 (14.67%) Online Marketing
6 22 (14.67%) Customer Insight
7 21 (14.00%) E-Commerce
7 21 (14.00%) Web Analytics
8 20 (13.33%) Business Intelligence
9 19 (12.67%) Data Analysis
10 18 (12.00%) Data Analytics
11 16 (10.67%) Pay per click
11 16 (10.67%) Direct Marketing
12 13 (8.67%) Agile Software Development
13 10 (6.67%) Service Delivery
13 10 (6.67%) Stakeholder Management
13 10 (6.67%) OO
14 9 (6.00%) Customer Segmentation
15 8 (5.33%) Data-Driven Marketing
Programming Languages
1 68 (45.33%) SQL
2 40 (26.67%) R
3 28 (18.67%) VBA
4 19 (12.67%) Python
5 17 (11.33%) JavaScript
6 16 (10.67%) Java
7 10 (6.67%) C#
8 4 (2.67%) C++
9 3 (2.00%) C
10 2 (1.33%) MATLAB
10 2 (1.33%) Bash Shell
11 1 (0.67%) PHP
Qualifications
1 51 (34.00%) Degree
2 5 (3.33%) MBA
3 3 (2.00%) PhD
Quality Assurance & Compliance
1 8 (5.33%) QA
2 2 (1.33%) PCI DSS
2 2 (1.33%) Data Quality
System Software
1 7 (4.67%) Docker
1 7 (4.67%) LXC
2 2 (1.33%) Kamailio
3 1 (0.67%) HDFS
Systems Management
1 7 (4.67%) Vagrant
1 7 (4.67%) Mesos
1 7 (4.67%) Chronos
2 1 (0.67%) Opscode Chef
2 1 (0.67%) Puppet
Vendors
1 23 (15.33%) Tableau
2 22 (14.67%) IBM
3 19 (12.67%) Google
4 16 (10.67%) Cognizant
5 12 (8.00%) SAP
6 11 (7.33%) Microsoft
7 10 (6.67%) Oracle
8 9 (6.00%) Salesforce.com
9 7 (4.67%) Adobe
10 5 (3.33%) Cognos
11 4 (2.67%) DevExpress
12 2 (1.33%) comScore
12 2 (1.33%) Zoho
12 2 (1.33%) Omniture
12 2 (1.33%) Informatica
13 1 (0.67%) Alteryx
13 1 (0.67%) Pardot
13 1 (0.67%) Sysomos
13 1 (0.67%) Coremetrics
Slough, Berkshire
Coal IT Services
Salary: From £65,000 to £68,000 per annum Plus Bonus and Bens
Posted: Yesterday
West Yorkshire
Experis Ltd
Salary: £50000.00 per annum + Bonus & Benefits
Posted: Yesterday
West Yorkshire
Experis Ltd
Salary: £50000.00 per annum + Bonus & Benefits
Posted: Yesterday
Manchester
Churchill Frank
Salary: £50000 - £55000 per annum
Posted: 16 days ago
Edinburgh
Churchill Frank
Salary: £50000 - £55000 per annum
Posted: 16 days ago
London
Churchill Frank
Salary: £50000 - £55000 per annum
Posted: 16 days ago
London
Churchill Frank
Posted: 24 days ago
London
Churchill Frank
Posted: 24 days ago