The table below looks at the statistics for Marketing Analytics skills in IT jobs advertised across the UK. Included is a guide to the salaries offered in IT jobs that have cited Marketing Analytics over the 3 months to 30 June 2016 with a comparison to the same period over the previous 2 years.

3 months to
30 Jun 2016
Same period 2015 Same period 2014
Marketing Analytics
Rank 879 884 910
Rank change year-on-year
+5 +26
Permanent jobs citing Marketing Analytics 57 91 96
As % of all permanent IT jobs located in the UK 0.058% 0.082% 0.080%
As % of the Processes & Methodologies category 0.066% 0.094% 0.093%
Number of salaries quoted 51 73 87
Median salary £50,000 £45,000 £49,000
Median salary % change year-on-year
+11.11% -8.16%
90% offered a salary of more than £37,500 £35,000 £29,000
10% offered a salary of more than £80,000 £88,000 £80,000
UK excluding London median salary £90,000 £37,500 £33,500
% change year-on-year
+140.00% +11.94%

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised across the UK.

Processes & Methodologies Category
UK
Permanent IT job ads with a match in the
Processes & Methodologies category
86042 96344 102972
As % of all permanent IT jobs located in the UK 87.89% 86.87% 85.50%
Number of salaries quoted 71907 78684 83469
Median salary £50,000 £50,000 £48,000
Median salary % change year-on-year
- +4.16%
90% offered a salary of more than £32,500 £32,000 £31,500
10% offered a salary of more than £77,500 £72,500 £75,000
UK excluding London median salary £45,000 £44,000 £42,500
% change year-on-year
+2.27% +3.52%

Marketing Analytics
Jobs Demand Trend

The demand trend of job ads citing Marketing Analytics as a proportion of all IT jobs with a match in the Processes & Methodologies category.

Marketing Analytics Jobs Demand Trend in the UK

Marketing Analytics
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing Analytics within the UK.

Marketing Analytics Salary Trend in the UK

Marketing Analytics
Salary Histogram

This chart provides a salary histogram for IT jobs citing Marketing Analytics over the 3 months to 30 June 2016 within the UK.

Marketing Analytics Salary Histogram in the UK

Marketing Analytics
Top 11 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing Analytics within the UK over the 3 months to 30 June 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +7 56 £50,000 +12.35% 2
London +23 53 £47,500 +5.55% 1
City of London +43 9 £37,500 -35.89%
Stockport - 2 £90,000 -
Croydon - 2 £50,000 -
Wimbledon - 2 £47,500 -
Manchester - 2 £90,000 -
North West - 2 £90,000 -
South East +13 1 £50,000 +42.85%
Slough +1 1 £50,000 -37.50%
Berkshire -1 1 £50,000 -37.50%

Marketing Analytics
Top 30 Related IT Skills

For the 6 months to 30 June 2016, IT jobs citing Marketing Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads with a requirement for Marketing Analytics.

1 133 (100.00%) Marketing
1 133 (100.00%) Analytics
2 68 (51.13%) SQL
3 51 (38.35%) SAS
4 46 (34.59%) Finance
4 46 (34.59%) Analytical Skills
5 41 (30.83%) Business Intelligence
6 33 (24.81%) Retail
7 31 (23.31%) Data Analytics
8 30 (22.56%) Degree
8 30 (22.56%) CRM
9 29 (21.80%) Advertising
10 28 (21.05%) E-Commerce
11 27 (20.30%) Social Media
12 26 (19.55%) SQL Server
12 26 (19.55%) SQL Server Reporting Services
13 24 (18.05%) Mathematics
14 23 (17.29%) SEO
14 23 (17.29%) Digital Marketing
15 22 (16.54%) SQL Server Analysis Services
15 22 (16.54%) SQL Server Integration Services
16 21 (15.79%) Telecoms
16 21 (15.79%) Microsoft
16 21 (15.79%) Big Data
17 20 (15.04%) Predictive Modelling
17 20 (15.04%) Open Source
18 18 (13.53%) MS Excel
19 17 (12.78%) Agile Software Development
20 16 (12.03%) Data Management
20 16 (12.03%) Statistics

Marketing Analytics
Top Related IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 51 (38.35%) SAS
2 2 (1.50%) Apache Spark
3 1 (0.75%) Apache
3 1 (0.75%) Apache Pig
3 1 (0.75%) CMS
3 1 (0.75%) Confluence
3 1 (0.75%) IIS
3 1 (0.75%) NetWeaver
3 1 (0.75%) nginx
3 1 (0.75%) Sitecore CMS
Applications
1 18 (13.53%) MS Excel
2 14 (10.53%) SPSS
3 4 (3.01%) Stata
4 2 (1.50%) EViews
4 2 (1.50%) MS PowerPoint
5 1 (0.75%) MS Office
5 1 (0.75%) MS Project
5 1 (0.75%) MS Visio
5 1 (0.75%) Spreadsheet
Business Applications
1 5 (3.76%) SAP Oil and Gas
2 3 (2.26%) Eloqua
2 3 (2.26%) WebTrends
3 2 (1.50%) Dynamics CRM
3 2 (1.50%) Unica
4 1 (0.75%) FastStats
Cloud Services
1 11 (8.27%) Google Analytics
1 11 (8.27%) Microsoft Azure
2 6 (4.51%) Adobe Analytics
3 4 (3.01%) Google Tag Manager
3 4 (3.01%) SaaS
4 1 (0.75%) Amazon AWS
4 1 (0.75%) Amazon EMR
4 1 (0.75%) Amazon S3
4 1 (0.75%) BlueKai
4 1 (0.75%) Office 365
Communications & Networking
1 11 (8.27%) Internet
2 8 (6.02%) SMS
3 7 (5.26%) ATM
4 2 (1.50%) FTP
5 1 (0.75%) VPN
Database & Business Intelligence
1 26 (19.55%) SQL Server
1 26 (19.55%) SQL Server Reporting Services
2 22 (16.54%) SQL Server Analysis Services
2 22 (16.54%) SQL Server Integration Services
3 21 (15.79%) Big Data
4 14 (10.53%) OLAP
5 13 (9.77%) Data Warehouse
5 13 (9.77%) Relational Database
6 12 (9.02%) OLTP
7 10 (7.52%) Data Mining
8 9 (6.77%) Hadoop
9 8 (6.02%) QlikView
10 7 (5.26%) PostgreSQL
10 7 (5.26%) RDBMS
11 5 (3.76%) Base SAS
12 4 (3.01%) Enterprise Data Warehouse
12 4 (3.01%) SAS EBI
13 3 (2.26%) BusinessObjects
13 3 (2.26%) SAS Enterprise Guide
14 2 (1.50%) SQL Server 2008
Development Applications
1 8 (6.02%) Git (software)
2 7 (5.26%) Gradle
2 7 (5.26%) Maven
3 2 (1.50%) Visual Website Optimizer
4 1 (0.75%) Firebug
4 1 (0.75%) JIRA
4 1 (0.75%) Selenium
4 1 (0.75%) Team Foundation Server
General
1 133 (100.00%) Marketing
2 46 (34.59%) Finance
3 33 (24.81%) Retail
4 29 (21.80%) Advertising
5 21 (15.79%) Telecoms
6 11 (8.27%) Games
7 5 (3.76%) Electronics
7 5 (3.76%) Manufacturing
8 4 (3.01%) Financial Institution
8 4 (3.01%) French Language
8 4 (3.01%) German Language
8 4 (3.01%) Italian Language
8 4 (3.01%) Spanish Language
9 2 (1.50%) Banking
10 1 (0.75%) Pharmaceutical
Job Titles
1 36 (27.07%) Analyst
2 24 (18.05%) Developer
3 17 (12.78%) Consultant
4 15 (11.28%) Marketing Manager
5 14 (10.53%) Analytics Manager
5 14 (10.53%) Insight Analyst
5 14 (10.53%) Marketing Consultant
5 14 (10.53%) Senior Developer
6 13 (9.77%) Database Developer
6 13 (9.77%) Senior Database Developer
6 13 (9.77%) SSAS Developer
6 13 (9.77%) SSIS Developer
6 13 (9.77%) SSRS Developer
7 11 (8.27%) Azure Developer
7 11 (8.27%) Campaign Analyst
7 11 (8.27%) Campaign Manager
7 11 (8.27%) Marketing Database Developer
8 10 (7.52%) CRM Manager
9 9 (6.77%) Business Intelligence Manager
9 9 (6.77%) Business Manager
Libraries, Frameworks & Software Standards
1 14 (10.53%) .NET
2 13 (9.77%) MDX
3 11 (8.27%) HTML
4 7 (5.26%) ActiveMQ
4 7 (5.26%) Hibernate
4 7 (5.26%) J2EE
4 7 (5.26%) JPA
4 7 (5.26%) Spring
4 7 (5.26%) Spring Integration
5 5 (3.76%) CSS
5 5 (3.76%) XML
6 4 (3.01%) Natural Language Processing
6 4 (3.01%) SOAP
7 3 (2.26%) jQuery
8 2 (1.50%) AngularJS
8 2 (1.50%) COM
8 2 (1.50%) Node.js
9 1 (0.75%) D3.js
9 1 (0.75%) Entity Framework
9 1 (0.75%) KnockoutJS
Miscellaneous
1 46 (34.59%) Analytical Skills
2 27 (20.30%) Social Media
3 24 (18.05%) Mathematics
4 16 (12.03%) Statistics
5 15 (11.28%) Mobile App
6 11 (8.27%) Online Games
7 8 (6.02%) Economics
8 6 (4.51%) Credit Risk
8 6 (4.51%) Visualisation
9 5 (3.76%) FMCG
10 4 (3.01%) Applied Mathematics
10 4 (3.01%) Computer Science
10 4 (3.01%) Psychology
10 4 (3.01%) User Experience
11 3 (2.26%) Digital Media
12 2 (1.50%) Blog
12 2 (1.50%) Copywriting
12 2 (1.50%) Data Structures
12 2 (1.50%) Management Information System
13 1 (0.75%) Clustering
Operating Systems
1 4 (3.01%) Android
1 4 (3.01%) Apple iOS
1 4 (3.01%) Unix
1 4 (3.01%) Windows
2 2 (1.50%) CentOS
2 2 (1.50%) Linux
2 2 (1.50%) Windows Server
2 2 (1.50%) Windows Server 2008
2 2 (1.50%) Windows Server 2012
2 2 (1.50%) Windows Vista
3 1 (0.75%) Red Hat Enterprise Linux
Processes & Methodologies
1 133 (100.00%) Analytics
2 41 (30.83%) Business Intelligence
3 31 (23.31%) Data Analytics
4 30 (22.56%) CRM
5 28 (21.05%) E-Commerce
6 23 (17.29%) Digital Marketing
6 23 (17.29%) SEO
7 20 (15.04%) Open Source
7 20 (15.04%) Predictive Modelling
8 17 (12.78%) Agile Software Development
9 16 (12.03%) Data Management
9 16 (12.03%) Econometrics
9 16 (12.03%) ETL
10 15 (11.28%) Data Modelling
10 15 (11.28%) Project Management
11 13 (9.77%) Campaign Management
12 12 (9.02%) Statistical Analysis
13 11 (8.27%) Data Analysis
13 11 (8.27%) Statistical Modelling
14 10 (7.52%) Web Analytics
Programming Languages
1 68 (51.13%) SQL
2 16 (12.03%) Python
3 13 (9.77%) C#
3 13 (9.77%) R
4 8 (6.02%) Java
4 8 (6.02%) JavaScript
5 5 (3.76%) MATLAB
6 4 (3.01%) PHP
6 4 (3.01%) PL/SQL
6 4 (3.01%) VB
7 3 (2.26%) T-SQL
8 2 (1.50%) Ruby
8 2 (1.50%) TypeScript
9 1 (0.75%) Bash Shell
9 1 (0.75%) Perl
9 1 (0.75%) Scala
9 1 (0.75%) VBA
Qualifications
1 30 (22.56%) Degree
2 2 (1.50%) MBA
3 1 (0.75%) PhD
Quality Assurance & Compliance
1 5 (3.76%) QA
2 3 (2.26%) Data Quality
3 1 (0.75%) PMBOK
3 1 (0.75%) SLA
System Software
1 7 (5.26%) Docker
1 7 (5.26%) HDFS
Systems Management
1 1 (0.75%) HAProxy
1 1 (0.75%) Microsoft Clustering
1 1 (0.75%) Nagios
1 1 (0.75%) Puppet
Vendors
1 21 (15.79%) Microsoft
2 13 (9.77%) Tableau
3 11 (8.27%) Adobe
3 11 (8.27%) Google
3 11 (8.27%) Salesforce.com
4 10 (7.52%) Facebook
5 6 (4.51%) Oracle
5 6 (4.51%) SAP
6 4 (3.01%) Alteryx
6 4 (3.01%) Salesforce Marketing Cloud
7 3 (2.26%) Omniture
7 3 (2.26%) Optimizely
7 3 (2.26%) Sitecore
8 2 (1.50%) IBM
8 2 (1.50%) Tealium
9 1 (0.75%) Cognos
9 1 (0.75%) Red Hat
9 1 (0.75%) VMware
London
Experis Ltd
Salary: £50000.00 - £65000.00 per annum + Benefits, Bonus
Posted: 3 days ago
Bedfordshire
Capita Internal Resourcing
Salary: £35000.00 - £40000.00 per annum
Posted: 7 days ago