The table below looks at the statistics for Marketing Analytics skills in IT jobs advertised across the UK. Included is a guide to the salaries offered in IT jobs that have cited Marketing Analytics over the 3 months to 27 September 2016 with a comparison to the same period over the previous 2 years.

3 months to
27 Sep 2016
Same period 2015 Same period 2014
Marketing Analytics
Rank 863 884 912
Rank change year-on-year
+21 +28
Permanent jobs citing Marketing Analytics 33 57 57
As % of all permanent IT jobs located in the UK 0.035% 0.053% 0.051%
As % of the Processes & Methodologies category 0.039% 0.060% 0.059%
Number of salaries quoted 28 46 44
Median salary £50,000 £48,000 £51,250
Median salary % change year-on-year
+4.16% -6.34%
90% offered a salary of more than £37,500 £35,000 £27,500
10% offered a salary of more than £61,500 £81,250 £74,250
UK excluding London median salary £50,000 £37,500 £35,000
% change year-on-year
+33.33% +7.14%

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised across the UK.

Processes & Methodologies Category
UK
Permanent IT job ads with a match in the
Processes & Methodologies category
84415 94722 96201
As % of all permanent IT jobs located in the UK 88.27% 87.50% 85.32%
Number of salaries quoted 70238 78268 76950
Median salary £50,000 £50,000 £47,500
Median salary % change year-on-year
- +5.26%
90% offered a salary of more than £32,500 £32,500 £30,500
10% offered a salary of more than £77,500 £72,500 £75,000
UK excluding London median salary £45,000 £45,000 £42,500
% change year-on-year
- +5.88%

Marketing Analytics
Jobs Demand Trend

The demand trend of job ads citing Marketing Analytics as a proportion of all IT jobs with a match in the Processes & Methodologies category.

Marketing Analytics Jobs Demand Trend in the UK

Marketing Analytics
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing Analytics within the UK.

Marketing Analytics Salary Trend in the UK

Marketing Analytics
Salary Histogram

This chart provides a salary histogram for IT jobs citing Marketing Analytics over the 3 months to 27 September 2016 within the UK.

Marketing Analytics Salary Histogram in the UK

Marketing Analytics
Top 21 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing Analytics within the UK over the 3 months to 27 September 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +24 30 £50,000 +4.16% 4
London +26 16 £48,750 -7.14% 2
South East +21 9 £50,000 +33.33% 1
Berkshire +18 7 £50,000 -35.48% 1
City of London +42 6 £46,250 -22.91%
Slough +23 6 £50,000 -35.48%
Manchester - 2 £29,000 -
North West - 2 £29,000 -
Yorkshire +20 1 £85,000 +61.90%
West Yorkshire +17 1 £85,000 +61.90%
East Midlands +14 1 £42,000 -
East of England - 1 £38,000 -
Brentford - 1 £37,500 -
Kent - 1 - -
Surrey - 1 £52,500 -
Northamptonshire - 1 £42,000 -
Luton - 1 £38,000 -
Northampton - 1 £42,000 -
Epsom - 1 £52,500 -
Leeds - 1 £85,000 -
Bedfordshire - 1 £38,000 -

Marketing Analytics
Top 30 Related IT Skills

For the 6 months to 27 September 2016, IT jobs citing Marketing Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads with a requirement for Marketing Analytics.

1 89 (100.00%) Marketing
1 89 (100.00%) Analytics
2 53 (59.55%) SQL
3 47 (52.81%) Analytical Skills
4 36 (40.45%) SAS
5 30 (33.71%) CRM
6 28 (31.46%) Degree
7 27 (30.34%) Business Intelligence
7 27 (30.34%) Data Analytics
8 26 (29.21%) Finance
9 20 (22.47%) Retail
10 19 (21.35%) Digital Marketing
11 18 (20.22%) Actionable Insight
12 17 (19.10%) Predictive Modelling
12 17 (19.10%) Mathematics
13 16 (17.98%) E-Commerce
14 15 (16.85%) Project Management
14 15 (16.85%) Social Media
15 14 (15.73%) Data Mining
15 14 (15.73%) Data Management
15 14 (15.73%) Statistics
16 13 (14.61%) Econometrics
16 13 (14.61%) Marketing Strategy
17 12 (13.48%) R
17 12 (13.48%) Advertising
17 12 (13.48%) HTML
17 12 (13.48%) B2B
18 11 (12.36%) SMS
18 11 (12.36%) Telecoms
18 11 (12.36%) Big Data

Marketing Analytics
Top Related IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 36 (40.45%) SAS
2 3 (3.37%) Apache Spark
3 1 (1.12%) Apache Pig
Applications
1 10 (11.24%) SPSS
2 2 (2.25%) MS Excel
2 2 (2.25%) MS PowerPoint
3 1 (1.12%) EViews
3 1 (1.12%) MS Office
3 1 (1.12%) Stata
Business Applications
1 3 (3.37%) Eloqua
2 2 (2.25%) SAP Oil and Gas
2 2 (2.25%) WebTrends
3 1 (1.12%) Data Workbench
3 1 (1.12%) FastStats
Cloud Services
1 6 (6.74%) Google Analytics
2 5 (5.62%) SaaS
3 4 (4.49%) Adobe Analytics
4 3 (3.37%) Amazon AWS
5 2 (2.25%) Amazon EC2
5 2 (2.25%) Amazon EMR
5 2 (2.25%) Google Tag Manager
6 1 (1.12%) BlueKai
Communications & Networking
1 11 (12.36%) SMS
2 8 (8.99%) Internet
3 5 (5.62%) ATM
Database & Business Intelligence
1 14 (15.73%) Data Mining
2 11 (12.36%) Big Data
3 6 (6.74%) SQL Server
4 5 (5.62%) Relational Database
5 4 (4.49%) Base SAS
5 4 (4.49%) MongoDB
5 4 (4.49%) QlikView
5 4 (4.49%) SAS Enterprise Guide
6 3 (3.37%) Amazon Redshift
6 3 (3.37%) Data Warehouse
6 3 (3.37%) Hadoop
7 2 (2.25%) BusinessObjects
7 2 (2.25%) Enterprise Data Warehouse
7 2 (2.25%) Looker
7 2 (2.25%) Mixpanel
7 2 (2.25%) Power BI
8 1 (1.12%) Apache Cassandra
8 1 (1.12%) Apache Hive
8 1 (1.12%) Spotfire
8 1 (1.12%) SQL Server Analysis Services
Development Applications
1 2 (2.25%) Visual Website Optimizer
General
1 89 (100.00%) Marketing
2 26 (29.21%) Finance
3 20 (22.47%) Retail
4 12 (13.48%) Advertising
5 11 (12.36%) Telecoms
6 10 (11.24%) Games
7 4 (4.49%) French Language
7 4 (4.49%) German Language
7 4 (4.49%) Italian Language
7 4 (4.49%) Spanish Language
8 3 (3.37%) Banking
8 3 (3.37%) Law
9 2 (2.25%) Electronics
9 2 (2.25%) Manufacturing
9 2 (2.25%) Pharmaceutical
10 1 (1.12%) Legal
10 1 (1.12%) Retail Banking
Job Titles
1 30 (33.71%) Analyst
2 19 (21.35%) Marketing Manager
3 13 (14.61%) Analytics Manager
4 11 (12.36%) CRM Manager
5 10 (11.24%) Senior Manager
5 10 (11.24%) Senior Marketing Manager
6 9 (10.11%) Data Analyst
6 9 (10.11%) Insight Analyst
7 7 (7.87%) Campaign Analyst
7 7 (7.87%) Campaign Manager
8 6 (6.74%) Consultant
8 6 (6.74%) SQL Analyst
9 5 (5.62%) Developer
9 5 (5.62%) Marketing Analytics Manager
10 4 (4.49%) E-Commerce Manager
10 4 (4.49%) E-Commerce Project Manager
10 4 (4.49%) Project Manager
10 4 (4.49%) Risk Manager
10 4 (4.49%) Senior Analyst
10 4 (4.49%) Senior Project Manager
Libraries, Frameworks & Software Standards
1 12 (13.48%) HTML
2 6 (6.74%) Node.js
3 5 (5.62%) AngularJS
3 5 (5.62%) CSS
3 5 (5.62%) Natural Language Processing
3 5 (5.62%) SOAP
3 5 (5.62%) XML
4 3 (3.37%) .NET
4 3 (3.37%) ASP.NET Web API
5 2 (2.25%) jQuery
5 2 (2.25%) Web Services
6 1 (1.12%) ATL
6 1 (1.12%) COM
6 1 (1.12%) Pandas
6 1 (1.12%) Play Framework
6 1 (1.12%) React
6 1 (1.12%) Sass
Miscellaneous
1 47 (52.81%) Analytical Skills
2 17 (19.10%) Mathematics
3 15 (16.85%) Social Media
4 14 (15.73%) Statistics
5 9 (10.11%) Economics
6 8 (8.99%) Online Games
7 7 (7.87%) Visualisation
8 6 (6.74%) FMCG
9 5 (5.62%) Mobile App
10 4 (4.49%) Applied Mathematics
10 4 (4.49%) Computer Science
10 4 (4.49%) Credit Risk
10 4 (4.49%) Psychology
11 3 (3.37%) Data Structures
11 3 (3.37%) Digital Media
12 2 (2.25%) Data Extraction
12 2 (2.25%) Fintech
12 2 (2.25%) Management Information System
13 1 (1.12%) Artificial Intelligence
13 1 (1.12%) Foreign Exchange (FX)
Operating Systems
1 7 (7.87%) Unix
2 5 (5.62%) Android
2 5 (5.62%) Apple iOS
Processes & Methodologies
1 89 (100.00%) Analytics
2 30 (33.71%) CRM
3 27 (30.34%) Business Intelligence
3 27 (30.34%) Data Analytics
4 19 (21.35%) Digital Marketing
5 18 (20.22%) Actionable Insight
6 17 (19.10%) Predictive Modelling
7 16 (17.98%) E-Commerce
8 15 (16.85%) Project Management
9 14 (15.73%) Data Management
10 13 (14.61%) Econometrics
10 13 (14.61%) Marketing Strategy
11 12 (13.48%) B2B
12 11 (12.36%) Statistical Modelling
13 7 (7.87%) B2C
13 7 (7.87%) Campaign Management
13 7 (7.87%) Data Analysis
13 7 (7.87%) Database Marketing
13 7 (7.87%) Programme Management
14 6 (6.74%) Direct Marketing
Programming Languages
1 53 (59.55%) SQL
2 12 (13.48%) R
3 10 (11.24%) Python
4 5 (5.62%) JavaScript
4 5 (5.62%) PL/SQL
5 4 (4.49%) Java
5 4 (4.49%) Scala
5 4 (4.49%) VB
6 3 (3.37%) C#
7 2 (2.25%) Go
7 2 (2.25%) MATLAB
7 2 (2.25%) PHP
7 2 (2.25%) VBA
8 1 (1.12%) Ruby
8 1 (1.12%) T-SQL
8 1 (1.12%) TypeScript
Qualifications
1 28 (31.46%) Degree
2 6 (6.74%) MBA
3 3 (3.37%) PhD
Quality Assurance & Compliance
1 4 (4.49%) QA
Vendors
1 8 (8.99%) Facebook
1 8 (8.99%) Tableau
2 7 (7.87%) Adobe
2 7 (7.87%) Google
2 7 (7.87%) Salesforce.com
3 6 (6.74%) Oracle
4 5 (5.62%) Microsoft
5 2 (2.25%) Alteryx
5 2 (2.25%) MicroStrategy
5 2 (2.25%) Netezza
5 2 (2.25%) Omniture
5 2 (2.25%) Optimizely
5 2 (2.25%) SAP
5 2 (2.25%) Tealium
5 2 (2.25%) Vertica
6 1 (1.12%) HubSpot
6 1 (1.12%) Marketo
6 1 (1.12%) Pardot
6 1 (1.12%) Twitter
London
C4 Commerce
Salary: From £45,000 to £55,000 per annum
Posted: 4 days ago
London
Creative Personnel
Salary: £45000 - £60000 per annum
Posted: 4 days ago
Darlington
Computer Futures
Salary: competitive
Posted: 5 days ago
Berkshire
Lawrence Harvey
Salary: £60000.00 - £77000.00 per annum + benefits + bonus
Posted: 7 days ago