The table below looks at the statistics for Marketing Analytics skills in IT jobs advertised across the UK. Included is a guide to the salaries offered in IT jobs that have cited Marketing Analytics over the 3 months to 26 July 2016 with a comparison to the same period over the previous 2 years.

3 months to
26 Jul 2016
Same period 2015 Same period 2014
Marketing Analytics
Rank 863 875 892
Rank change year-on-year
+12 +17
Permanent jobs citing Marketing Analytics 55 86 96
As % of all permanent IT jobs located in the UK 0.056% 0.078% 0.082%
As % of the Processes & Methodologies category 0.064% 0.089% 0.097%
Number of salaries quoted 47 69 82
Median salary £50,000 £45,000 £47,500
Median salary % change year-on-year
+11.11% -5.26%
90% offered a salary of more than £39,000 £35,000 £27,500
10% offered a salary of more than £77,000 £91,000 £75,000
UK excluding London median salary £50,000 £37,500 £35,000
% change year-on-year
+33.33% +7.14%

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised across the UK.

Processes & Methodologies Category
UK
Permanent IT job ads with a match in the
Processes & Methodologies category
85991 96193 99396
As % of all permanent IT jobs located in the UK 87.80% 87.24% 85.40%
Number of salaries quoted 71817 78620 80201
Median salary £50,000 £50,000 £48,000
Median salary % change year-on-year
- +4.16%
90% offered a salary of more than £32,500 £32,000 £31,000
10% offered a salary of more than £77,500 £72,500 £75,000
UK excluding London median salary £45,000 £44,000 £42,500
% change year-on-year
+2.27% +3.52%

Marketing Analytics
Jobs Demand Trend

The demand trend of job ads citing Marketing Analytics as a proportion of all IT jobs with a match in the Processes & Methodologies category.

Marketing Analytics Jobs Demand Trend in the UK

Marketing Analytics
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing Analytics within the UK.

Marketing Analytics Salary Trend in the UK

Marketing Analytics
Salary Histogram

This chart provides a salary histogram for IT jobs citing Marketing Analytics over the 3 months to 26 July 2016 within the UK.

Marketing Analytics Salary Histogram in the UK

Marketing Analytics
Top 11 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing Analytics within the UK over the 3 months to 26 July 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +17 53 £50,000 +11.11% 5
London +30 47 £47,500 -17.39% 4
City of London +53 7 £45,000 -25.00% 2
South East +9 4 £50,000 +42.85% 1
Slough +12 3 £50,000 -37.50% 1
Berkshire +6 3 £50,000 -37.50% 1
Wimbledon - 2 £47,500 -
North West - 2 £90,000 -
Manchester - 2 £90,000 -
Stockport - 2 £90,000 -
Kent - 1 - -

Marketing Analytics
Top 30 Related IT Skills

For the 6 months to 26 July 2016, IT jobs citing Marketing Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads with a requirement for Marketing Analytics.

1 119 (100.00%) Marketing
1 119 (100.00%) Analytics
2 64 (53.78%) SQL
3 50 (42.02%) Analytical Skills
4 44 (36.97%) SAS
5 38 (31.93%) Finance
6 35 (29.41%) Business Intelligence
7 33 (27.73%) Data Analytics
8 29 (24.37%) CRM
8 29 (24.37%) Degree
9 28 (23.53%) Advertising
10 24 (20.17%) Mathematics
11 23 (19.33%) Social Media
12 22 (18.49%) Big Data
12 22 (18.49%) Retail
12 22 (18.49%) Digital Marketing
12 22 (18.49%) E-Commerce
13 20 (16.81%) Telecoms
13 20 (16.81%) Predictive Modelling
14 19 (15.97%) SEO
15 18 (15.13%) Actionable Insight
16 17 (14.29%) Data Management
16 17 (14.29%) Statistics
17 16 (13.45%) Agile Software Development
17 16 (13.45%) Project Management
17 16 (13.45%) Econometrics
17 16 (13.45%) Python
18 15 (12.61%) SQL Server
18 15 (12.61%) Mobile App
19 13 (10.92%) R

Marketing Analytics
Top Related IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 44 (36.97%) SAS
2 3 (2.52%) Apache Spark
3 1 (0.84%) Apache
3 1 (0.84%) Apache Pig
3 1 (0.84%) CMS
3 1 (0.84%) Confluence
3 1 (0.84%) IIS
3 1 (0.84%) NetWeaver
3 1 (0.84%) nginx
3 1 (0.84%) Sitecore CMS
Applications
1 13 (10.92%) SPSS
2 7 (5.88%) MS Excel
3 3 (2.52%) MS PowerPoint
3 3 (2.52%) Stata
4 2 (1.68%) EViews
5 1 (0.84%) MS Office
5 1 (0.84%) MS Project
5 1 (0.84%) MS Visio
5 1 (0.84%) Spreadsheet
Business Applications
1 5 (4.20%) SAP Oil and Gas
2 3 (2.52%) Eloqua
2 3 (2.52%) WebTrends
3 1 (0.84%) FastStats
Cloud Services
1 9 (7.56%) Google Analytics
2 5 (4.20%) SaaS
3 4 (3.36%) Adobe Analytics
3 4 (3.36%) Microsoft Azure
4 3 (2.52%) Amazon AWS
5 2 (1.68%) Amazon EMR
5 2 (1.68%) Google Tag Manager
6 1 (0.84%) Amazon EC2
6 1 (0.84%) Amazon S3
6 1 (0.84%) BlueKai
6 1 (0.84%) Office 365
Communications & Networking
1 11 (9.24%) Internet
2 10 (8.40%) SMS
3 7 (5.88%) ATM
4 1 (0.84%) VPN
Database & Business Intelligence
1 22 (18.49%) Big Data
2 15 (12.61%) SQL Server
3 13 (10.92%) Relational Database
4 12 (10.08%) Data Mining
5 11 (9.24%) SQL Server Reporting Services
6 10 (8.40%) SQL Server Analysis Services
6 10 (8.40%) SQL Server Integration Services
7 9 (7.56%) Hadoop
8 8 (6.72%) Data Warehouse
9 7 (5.88%) PostgreSQL
9 7 (5.88%) RDBMS
10 6 (5.04%) OLAP
10 6 (5.04%) QlikView
11 5 (4.20%) Base SAS
11 5 (4.20%) OLTP
12 4 (3.36%) Enterprise Data Warehouse
13 3 (2.52%) Amazon Redshift
13 3 (2.52%) BusinessObjects
13 3 (2.52%) SAS Enterprise Guide
14 2 (1.68%) Power BI
Development Applications
1 8 (6.72%) Git (software)
2 7 (5.88%) Gradle
2 7 (5.88%) Maven
3 2 (1.68%) Visual Website Optimizer
4 1 (0.84%) Firebug
4 1 (0.84%) JIRA
4 1 (0.84%) Selenium
4 1 (0.84%) Team Foundation Server
General
1 119 (100.00%) Marketing
2 38 (31.93%) Finance
3 28 (23.53%) Advertising
4 22 (18.49%) Retail
5 20 (16.81%) Telecoms
6 12 (10.08%) Games
7 5 (4.20%) Electronics
7 5 (4.20%) Manufacturing
8 4 (3.36%) French Language
8 4 (3.36%) German Language
8 4 (3.36%) Italian Language
8 4 (3.36%) Spanish Language
9 2 (1.68%) Banking
10 1 (0.84%) Financial Institution
10 1 (0.84%) Pharmaceutical
Job Titles
1 38 (31.93%) Analyst
2 17 (14.29%) Marketing Manager
3 16 (13.45%) Developer
4 15 (12.61%) Insight Analyst
5 13 (10.92%) Analytics Manager
6 12 (10.08%) Consultant
7 11 (9.24%) Campaign Analyst
8 10 (8.40%) CRM Manager
9 9 (7.56%) Campaign Manager
9 9 (7.56%) Data Analyst
9 9 (7.56%) Marketing Consultant
10 8 (6.72%) Analytics Consultant
10 8 (6.72%) Java Developer
11 7 (5.88%) J2EE Developer
11 7 (5.88%) Java/J2EE Developer
11 7 (5.88%) Senior Manager
11 7 (5.88%) Senior Marketing Manager
11 7 (5.88%) SQL Analyst
12 6 (5.04%) Senior Developer
13 5 (4.20%) Project Manager
Libraries, Frameworks & Software Standards
1 12 (10.08%) HTML
2 7 (5.88%) ActiveMQ
2 7 (5.88%) Hibernate
2 7 (5.88%) J2EE
2 7 (5.88%) JPA
2 7 (5.88%) Spring
2 7 (5.88%) Spring Integration
3 6 (5.04%) .NET
3 6 (5.04%) CSS
3 6 (5.04%) XML
4 5 (4.20%) MDX
4 5 (4.20%) Natural Language Processing
4 5 (4.20%) SOAP
5 3 (2.52%) jQuery
5 3 (2.52%) Node.js
6 2 (1.68%) AngularJS
7 1 (0.84%) D3.js
7 1 (0.84%) Entity Framework
7 1 (0.84%) KnockoutJS
7 1 (0.84%) Sass
Miscellaneous
1 50 (42.02%) Analytical Skills
2 24 (20.17%) Mathematics
3 23 (19.33%) Social Media
4 17 (14.29%) Statistics
5 15 (12.61%) Mobile App
6 11 (9.24%) Online Games
7 8 (6.72%) Economics
7 8 (6.72%) Visualisation
8 5 (4.20%) Computer Science
8 5 (4.20%) Credit Risk
8 5 (4.20%) FMCG
9 4 (3.36%) Applied Mathematics
9 4 (3.36%) Digital Media
9 4 (3.36%) Psychology
10 3 (2.52%) Blog
11 2 (1.68%) Copywriting
11 2 (1.68%) Data Structures
11 2 (1.68%) Management Information System
12 1 (0.84%) Algorithms
12 1 (0.84%) User Experience
Operating Systems
1 6 (5.04%) Unix
2 5 (4.20%) Android
2 5 (4.20%) Apple iOS
3 2 (1.68%) CentOS
3 2 (1.68%) Linux
4 1 (0.84%) Red Hat Enterprise Linux
4 1 (0.84%) Windows
4 1 (0.84%) Windows Server
4 1 (0.84%) Windows Server 2008
4 1 (0.84%) Windows Server 2012
Processes & Methodologies
1 119 (100.00%) Analytics
2 35 (29.41%) Business Intelligence
3 33 (27.73%) Data Analytics
4 29 (24.37%) CRM
5 22 (18.49%) Digital Marketing
5 22 (18.49%) E-Commerce
6 20 (16.81%) Predictive Modelling
7 19 (15.97%) SEO
8 18 (15.13%) Actionable Insight
9 17 (14.29%) Data Management
10 16 (13.45%) Agile Software Development
10 16 (13.45%) Econometrics
10 16 (13.45%) Project Management
11 13 (10.92%) Open Source
12 12 (10.08%) Statistical Modelling
13 11 (9.24%) Programme Management
14 10 (8.40%) Campaign Management
14 10 (8.40%) Data Analysis
14 10 (8.40%) Marketing Strategy
15 9 (7.56%) TDD
Programming Languages
1 64 (53.78%) SQL
2 16 (13.45%) Python
3 13 (10.92%) R
4 10 (8.40%) Java
5 8 (6.72%) JavaScript
6 6 (5.04%) C#
7 5 (4.20%) PL/SQL
8 4 (3.36%) MATLAB
8 4 (3.36%) PHP
8 4 (3.36%) VB
9 3 (2.52%) Scala
9 3 (2.52%) T-SQL
10 2 (1.68%) Ruby
10 2 (1.68%) TypeScript
11 1 (0.84%) Bash Shell
11 1 (0.84%) Go
11 1 (0.84%) Perl
11 1 (0.84%) VBA
Qualifications
1 29 (24.37%) Degree
2 4 (3.36%) MBA
3 2 (1.68%) PhD
Quality Assurance & Compliance
1 6 (5.04%) QA
2 3 (2.52%) Data Quality
3 1 (0.84%) PMBOK
3 1 (0.84%) SLA
System Software
1 7 (5.88%) Docker
1 7 (5.88%) HDFS
Systems Management
1 1 (0.84%) HAProxy
1 1 (0.84%) Microsoft Clustering
1 1 (0.84%) Nagios
1 1 (0.84%) Puppet
Vendors
1 10 (8.40%) Google
1 10 (8.40%) Salesforce.com
1 10 (8.40%) Tableau
2 9 (7.56%) Adobe
2 9 (7.56%) Facebook
3 8 (6.72%) Microsoft
4 6 (5.04%) Oracle
4 6 (5.04%) SAP
5 4 (3.36%) Alteryx
6 3 (2.52%) Omniture
7 2 (1.68%) Optimizely
7 2 (1.68%) Salesforce Marketing Cloud
7 2 (1.68%) Tealium
8 1 (0.84%) Cognos
8 1 (0.84%) MicroStrategy
8 1 (0.84%) Netezza
8 1 (0.84%) Red Hat
8 1 (0.84%) Sitecore
8 1 (0.84%) Twitter
8 1 (0.84%) Vertica
City, London
Ashdown IT
Salary: £28000 - £35000 per annum
Posted: 4 days ago
Slough, Berkshire
Coal IT Services
Salary: From £50,000 to £60,000 per annum + 10% Bonus + Bens
Posted: 5 days ago
London
IntaPeople
Salary: £30000 - £35000 per annum
Posted: 5 days ago
City, London
First Point
Salary: £45000.00 - £55000.00 per annum
Posted: 5 days ago
London
People Source Consulting
Salary: £40000 - £50000 per annum + Bonus and benefits package
Posted: 19 days ago