The table below looks at the statistics for Marketing Analytics skills in IT jobs advertised across the UK. Included is a guide to the average salaries offered in IT jobs that have cited Marketing Analytics over the 3 months to 21 August 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
21 Aug 2014
Same period 2013 Same period 2012
Marketing Analytics
Rank 813 816 807
Rank change year-on-year
+3 -9
Permanent jobs citing Marketing Analytics 88 54 93
As % of all permanent IT jobs located in the UK 0.075% 0.050% 0.079%
As % of the Processes & Methodologies category 0.093% 0.063% 0.10%
Number of salaries quoted 72 48 70
Average salary £47,500 £43,975 £40,000
Average salary % change year-on-year
+8.01% +9.93%
90% offered a salary of more than £23,450 £29,000 £32,450
10% offered a salary of more than £75,000 £55,000 £60,250
UK excluding London average salary £35,000 £39,000 £37,500
% change year-on-year
-10.25% +4.00%

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised across the UK.

Processes & Methodologies Category
UK
Permanent IT job ads with a match in the
Processes & Methodologies category
94499 85180 91147
As % of all permanent IT jobs located in the UK 80.67% 79.43% 77.75%
Number of salaries quoted 75420 69572 77387
Average salary £47,500 £47,500 £46,500
Average salary % change year-on-year
- +2.15%
90% offered a salary of more than £30,500 £30,000 £30,000
10% offered a salary of more than £72,500 £73,500 £72,500
UK excluding London average salary £42,500 £41,000 £40,000
% change year-on-year
+3.65% +2.50%

Marketing Analytics
Jobs Demand Trend

This chart provides the 3-month moving total of permanent IT jobs citing Marketing Analytics within the UK as a proportion of the total demand within the Processes & Methodologies category.

Marketing Analytics Jobs Demand Trend in the UK

Marketing Analytics
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing Analytics within the UK.

Marketing Analytics Salary Trend in the UK

Marketing Analytics
Salary Histogram

This chart provides a salary histogram for IT jobs citing Marketing Analytics over the 3 months to 21 August 2014 within the UK.

Marketing Analytics Salary Histogram in the UK

Marketing Analytics
Top 26 Job Locations

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Marketing Analytics within the UK over the 3 months to 21 August 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +12 88 £47,500 +8.01% 10
London -12 49 £51,500 +14.44% 6
South East -4 22 £28,250 -37.22% 2
Buckinghamshire -1 8 £27,500 -16.60%
Manchester - 8 £35,000 -
North West - 8 £35,000 - 2
Milton Keynes -5 7 £27,500 -16.60%
Brighton - 7 £27,500 - 1
East Sussex - 7 £27,500 - 1
Berkshire +5 6 £45,000 -18.18% 1
City of London -10 4 £64,250 +44.38% 2
East of England - 4 £35,250 -
Hertfordshire - 4 £35,250 -
Reading -6 3 £37,500 -31.81%
East Midlands -9 3 £55,000 +46.66%
Potters Bar - 3 £35,000 -
Bath -14 2 £46,250 +18.58%
South West -17 2 £46,250 +18.58%
Somerset -18 2 £46,250 +18.58%
Northamptonshire - 2 £55,000 -
Northampton - 2 £55,000 -
Kent -8 1 £45,000 -10.00%
St Albans - 1 £62,500 -
Nottingham - 1 £37,500 -
Maidenhead - 1 £52,500 - 1
Nottinghamshire - 1 £37,500 -

Marketing Analytics
Top 30 Related IT Skills

For the 6 months to 21 August 2014, IT jobs within the UK citing Marketing Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Marketing Analytics.

1 168 (100.00%) Marketing
1 168 (100.00%) Analytics
2 86 (51.19%) Degree
3 71 (42.26%) Digital Marketing
4 62 (36.90%) SQL
5 51 (30.36%) SAS
6 47 (27.98%) Google
7 45 (26.79%) Google Analytics
8 43 (25.60%) JavaScript
9 40 (23.81%) HTML
10 36 (21.43%) E-Commerce
11 35 (20.83%) SPSS
12 34 (20.24%) Data Analysis
13 32 (19.05%) Finance
14 29 (17.26%) Marketing Strategy
15 27 (16.07%) Data Management
15 27 (16.07%) Statistics
16 26 (15.48%) Social Media
17 25 (14.88%) Online Marketing
17 25 (14.88%) Predictive Modelling
18 24 (14.29%) VBA
18 24 (14.29%) B2C
18 24 (14.29%) Customer Segmentation
19 23 (13.69%) B2B
19 23 (13.69%) R
20 22 (13.10%) SEO
21 21 (12.50%) Facebook
22 20 (11.90%) Banking
22 20 (11.90%) Mathematics
23 18 (10.71%) CRM

Marketing Analytics
Top Related IT Skills by Category

For the 6 months to 21 August 2014, IT jobs within the UK citing Marketing Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Marketing Analytics. Up to 20 skills are shown per category.

Application Platforms
1 51 (30.36%) SAS
2 10 (5.95%) CMS
3 8 (4.76%) Umbraco
4 6 (3.57%) Apache
5 2 (1.19%) Sitecore CMS
6 1 (0.60%) SharePoint 2013
6 1 (0.60%) SharePoint
Applications
1 35 (20.83%) SPSS
2 16 (9.52%) MS Excel
3 10 (5.95%) MS PowerPoint
4 8 (4.76%) Photoshop
4 8 (4.76%) Adobe Illustrator
5 2 (1.19%) Spreadsheet
6 1 (0.60%) FastStats
Business Applications
1 45 (26.79%) Google Analytics
2 16 (9.52%) WebTrends
3 14 (8.33%) SiteCatalyst
4 5 (2.98%) SAP InfiniteInsight
Cloud Services
1 8 (4.76%) SaaS
Communications & Networking
1 2 (1.19%) HTTP
1 2 (1.19%) Internet
2 1 (0.60%) Intranet
Database & Business Intelligence
1 17 (10.12%) Big Data
2 11 (6.55%) MySQL
3 8 (4.76%) Data Warehouse
3 8 (4.76%) Data Mining
4 7 (4.17%) Crystal Reports
5 6 (3.57%) SQL Server
6 4 (2.38%) Hadoop
6 4 (2.38%) Apache Hive
6 4 (2.38%) NoSQL
6 4 (2.38%) Spotfire
7 3 (1.79%) SQL Server 2008
7 3 (1.79%) Relational Database
8 2 (1.19%) Oracle BI EE
8 2 (1.19%) Pentaho
8 2 (1.19%) Base SAS
8 2 (1.19%) SQL Server Integration Services
9 1 (0.60%) Snowflake Schema
9 1 (0.60%) SQL Server Reporting Services
9 1 (0.60%) SAS Enterprise Miner
9 1 (0.60%) SQL Server 2012
Development Applications
1 4 (2.38%) Hudson
2 1 (0.60%) Git (software)
General
1 168 (100.00%) Marketing
2 32 (19.05%) Finance
3 20 (11.90%) Banking
4 16 (9.52%) Retail
5 14 (8.33%) Telecoms
6 13 (7.74%) Advertising
7 8 (4.76%) Publishing
8 5 (2.98%) Financial Institution
8 5 (2.98%) Back Office
9 3 (1.79%) Retail Banking
10 2 (1.19%) Automotive
10 2 (1.19%) Legal
10 2 (1.19%) iGaming
Job Titles
1 64 (38.10%) Analyst
2 34 (20.24%) Consultant
3 25 (14.88%) Developer
4 15 (8.93%) Web Analyst
5 14 (8.33%) Technical Analyst
6 13 (7.74%) Data Analyst
7 12 (7.14%) Marketing Consultant
8 10 (5.95%) Senior Analyst
8 10 (5.95%) Senior Manager
9 9 (5.36%) PHP Developer
10 8 (4.76%) Web Designer
10 8 (4.76%) Web Developer
10 8 (4.76%) Designer
11 7 (4.17%) Account Manager
12 6 (3.57%) MI Analyst
12 6 (3.57%) Marketing Analyst
13 5 (2.98%) Client Account Manager
13 5 (2.98%) Business Analyst
14 4 (2.38%) Software Developer
14 4 (2.38%) Senior Consultant
Libraries, Frameworks & Software Standards
1 40 (23.81%) HTML
2 15 (8.93%) CSS
3 11 (6.55%) jQuery
4 10 (5.95%) .NET
5 9 (5.36%) HTML5
6 8 (4.76%) ASP.NET
7 3 (1.79%) Web Services
7 3 (1.79%) CodeIgniter
7 3 (1.79%) LAMP
8 2 (1.19%) Spring
8 2 (1.19%) XML
8 2 (1.19%) REST
8 2 (1.19%) Android SDK
8 2 (1.19%) RESTful
9 1 (0.60%) CSS3
9 1 (0.60%) Regular Expression
9 1 (0.60%) Backbone.js
9 1 (0.60%) WSDL
9 1 (0.60%) GWT
9 1 (0.60%) Ajax
Miscellaneous
1 27 (16.07%) Statistics
2 26 (15.48%) Social Media
3 20 (11.90%) Mathematics
4 16 (9.52%) Economics
5 15 (8.93%) Computer Science
6 12 (7.14%) Neural Network
6 12 (7.14%) Digital Media
6 12 (7.14%) Visualisation
7 7 (4.17%) Blog
8 6 (3.57%) Mobile App
9 3 (1.79%) Fixed Income
9 3 (1.79%) Derivative
10 2 (1.19%) Credit Risk
10 2 (1.19%) Data Integration
10 2 (1.19%) FMCG
10 2 (1.19%) Life Science
10 2 (1.19%) Enterprise Software
11 1 (0.60%) Copywriting
11 1 (0.60%) Contract for Difference
11 1 (0.60%) Spread Betting
Operating Systems
1 8 (4.76%) Linux
2 4 (2.38%) UNIX
3 2 (1.19%) Android
Processes & Methodologies
1 168 (100.00%) Analytics
2 71 (42.26%) Digital Marketing
3 36 (21.43%) E-Commerce
4 34 (20.24%) Data Analysis
5 29 (17.26%) Marketing Strategy
6 27 (16.07%) Data Management
7 25 (14.88%) Online Marketing
7 25 (14.88%) Predictive Modelling
8 24 (14.29%) B2C
8 24 (14.29%) Customer Segmentation
9 23 (13.69%) B2B
10 22 (13.10%) SEO
11 18 (10.71%) Web Analytics
11 18 (10.71%) CRM
12 16 (9.52%) Statistical Analysis
12 16 (9.52%) Database Marketing
13 15 (8.93%) Statistical Modelling
14 14 (8.33%) Cluster Analysis
14 14 (8.33%) Multivariate Analysis
15 13 (7.74%) Multivariate Testing
Programming Languages
1 62 (36.90%) SQL
2 43 (25.60%) JavaScript
3 24 (14.29%) VBA
4 23 (13.69%) R
5 12 (7.14%) MATLAB
6 11 (6.55%) PHP
7 6 (3.57%) Java
8 3 (1.79%) T-SQL
8 3 (1.79%) Shell Script
9 2 (1.19%) C#
10 1 (0.60%) Perl
10 1 (0.60%) Python
10 1 (0.60%) PHP5
Qualifications
1 86 (51.19%) Degree
2 4 (2.38%) MBA
3 1 (0.60%) PhD
3 1 (0.60%) PMI Certification
Quality Assurance & Compliance
1 1 (0.60%) SLA
1 1 (0.60%) Data Quality
Vendors
1 47 (27.98%) Google
2 21 (12.50%) Facebook
3 12 (7.14%) Twitter
3 12 (7.14%) Omniture
4 10 (5.95%) Sitecore
4 10 (5.95%) Business Objects
5 9 (5.36%) Coremetrics
6 5 (2.98%) Adobe
6 5 (2.98%) Tableau
7 2 (1.19%) Eloqua
7 2 (1.19%) Marketo
7 2 (1.19%) ExactTarget
7 2 (1.19%) Salesforce.com
7 2 (1.19%) Oracle
7 2 (1.19%) Microsoft
7 2 (1.19%) comScore
8 1 (0.60%) SmartFocus
8 1 (0.60%) Maxymiser
8 1 (0.60%) DataFlux
8 1 (0.60%) Zend
London
Computer Futures
Salary: £50000 - £65000 per annum + OTE
Posted: 12 hours ago
City, London
Parallel Consulting
Salary: £55000 - £62000 per annum + bonus and pension
Posted: 2 days ago
London
Verticality Ltd
Salary: £50000 to £60000 per annum - Bonus + Stock + Benefits
Posted: 2 days ago
Maidenhead, Berkshire
Yoh Company
Salary: £35000 - £42000 per annum + benefits
Posted: 3 days ago
North West
Parallel Consulting
Salary: £35000 - £45000 per annum + bonus, pension, healthcare
Posted: 6 days ago
City, London
Salt
Salary: £60000 - £80000 per annum + bonus & benefits
Posted: 6 days ago
Merseyside
Uniting Ambition
Salary: £50k - 65k per year
Posted: 6 days ago
London
JW Consulting
Salary: £45,000 - £55,000 per year + bonus & benefits
Posted: 7 days ago
Brighton
Recruitment Revolution Limited
Salary: Excellent Salary Package
Posted: 9 days ago
South East London
Totaljobs Group.
Salary: Competitive Salary plus 29 days holiday & Group Pension Scheme
Posted: 14 days ago