The table below looks at the statistics for Marketing Analytics skills in IT jobs advertised across the UK. Included is a guide to the average salaries offered in IT jobs that have cited Marketing Analytics over the 3 months to 1 May 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
1 May 2015
Same period 2014 Same period 2013
Marketing Analytics
Rank 823 872 819
Rank change year-on-year
+49 -53
Permanent jobs citing Marketing Analytics 73 57 82
As % of all permanent IT jobs located in the UK 0.066% 0.048% 0.073%
As % of the Processes & Methodologies category 0.080% 0.058% 0.091%
Number of salaries quoted 58 53 63
Average salary £44,500 £40,000 £45,000
Average salary % change year-on-year
+11.25% -11.11%
90% offered a salary of more than £30,000 £27,000 £35,000
10% offered a salary of more than £63,000 £80,000 £77,500
UK excluding London average salary £40,000 £32,500 £40,000
% change year-on-year
+23.07% -18.75%

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised across the UK.

Processes & Methodologies Category
UK
Permanent IT job ads with a match in the
Processes & Methodologies category
91708 97795 89741
As % of all permanent IT jobs located in the UK 83.23% 81.98% 80.12%
Number of salaries quoted 74090 78809 73756
Average salary £50,000 £47,500 £45,000
Average salary % change year-on-year
+5.26% +5.55%
90% offered a salary of more than £32,000 £31,000 £30,000
10% offered a salary of more than £75,000 £70,000 £72,500
UK excluding London average salary £44,000 £42,500 £40,000
% change year-on-year
+3.52% +6.25%

Marketing Analytics
Jobs Demand Trend

This chart provides the 3-month moving total of permanent IT jobs citing Marketing Analytics within the UK as a proportion of the total demand within the Processes & Methodologies category.

Marketing Analytics Jobs Demand Trend in the UK

Marketing Analytics
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing Analytics within the UK.

Marketing Analytics Salary Trend in the UK

Marketing Analytics
Salary Histogram

This chart provides a salary histogram for IT jobs citing Marketing Analytics over the 3 months to 1 May 2015 within the UK.

Marketing Analytics Salary Histogram in the UK

Marketing Analytics
Top 30 Job Locations

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Marketing Analytics within the UK over the 3 months to 1 May 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +35 71 £42,000 +5.00% 15
South East +32 28 £35,000 +20.68% 5
London +16 27 £50,000 +9.28% 7
East Sussex +12 16 £30,000 - 3
Brighton +8 16 £30,000 - 3
City of London +33 9 £55,000 +10.00% 2
East of England +16 7 £40,000 -5.88%
Essex - 7 £40,000 -
Hampshire - 6 £70,000 -
Berkshire 0 5 - - 1
Slough - 5 - - 1
North West +1 3 £45,000 +66.66%
South West -2 2 £45,000 -25.00% 1
East Midlands - 2 - -
Nottingham - 2 - -
Nottinghamshire - 2 - -
Oxfordshire - 1 £37,500 -
Somerset - 1 £55,000 -
Warwickshire - 1 £40,000 -
Wiltshire - 1 £35,000 -
Oxford - 1 £37,500 -
Romford - 1 £44,000 -
Warwick - 1 £40,000 -
Chippenham - 1 £35,000 -
Edinburgh - 1 £60,000 -
Newcastle upon Tyne - 1 - -
North East - 1 - -
Tyne and Wear - 1 - -
West Midlands - 1 £40,000 - 1
Scotland - 1 £60,000 -

Marketing Analytics
Top 30 Related IT Skills

For the 6 months to 1 May 2015, IT jobs within the UK citing Marketing Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Marketing Analytics.

1 120 (100.00%) Marketing
1 120 (100.00%) Analytics
2 49 (40.83%) SQL
3 42 (35.00%) SAS
3 42 (35.00%) Analytical Skills
4 37 (30.83%) Degree
5 36 (30.00%) Business Intelligence
6 35 (29.17%) Digital Marketing
7 34 (28.33%) Finance
8 29 (24.17%) Data Mining
8 29 (24.17%) CRM
9 26 (21.67%) Project Management
10 23 (19.17%) E-Commerce
10 23 (19.17%) Retail
11 22 (18.33%) Big Data
12 19 (15.83%) Customer Insight
12 19 (15.83%) Mathematics
12 19 (15.83%) Online Marketing
12 19 (15.83%) R
12 19 (15.83%) Data Analysis
13 16 (13.33%) SEO
13 16 (13.33%) Data Warehouse
14 15 (12.50%) QA
14 15 (12.50%) Python
14 15 (12.50%) Pay per click
15 14 (11.67%) VBA
16 13 (10.83%) JavaScript
16 13 (10.83%) Statistics
16 13 (10.83%) Credit Risk
16 13 (10.83%) SaaS

Marketing Analytics
Top Related IT Skills by Category

For the 6 months to 1 May 2015, IT jobs within the UK citing Marketing Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Marketing Analytics. Up to 20 skills are shown per category.

Application Platforms
1 42 (35.00%) SAS
2 1 (0.83%) Apache
Applications
1 10 (8.33%) SPSS
2 8 (6.67%) MS Excel
3 4 (3.33%) Adobe Illustrator
3 4 (3.33%) MS Office
3 4 (3.33%) Photoshop
Business Applications
1 8 (6.67%) Oracle EBS
2 7 (5.83%) WebTrends
3 1 (0.83%) SAP InfiniteInsight
Cloud Services
1 13 (10.83%) SaaS
2 9 (7.50%) Google Analytics
3 1 (0.83%) Adobe Analytics
3 1 (0.83%) Amazon AWS
3 1 (0.83%) Cloud Computing
Communications & Networking
1 12 (10.00%) Internet
2 1 (0.83%) HTTP
Database & Business Intelligence
1 29 (24.17%) Data Mining
2 22 (18.33%) Big Data
3 16 (13.33%) Data Warehouse
4 10 (8.33%) SQL Server
5 9 (7.50%) QlikView
6 8 (6.67%) Oracle BI EE
6 8 (6.67%) Hadoop
6 8 (6.67%) MS Access
6 8 (6.67%) OLTP
7 6 (5.00%) Base SAS
8 2 (1.67%) Relational Database
9 1 (0.83%) RDBMS
9 1 (0.83%) Crystal Reports
9 1 (0.83%) SQL Server Reporting Services
9 1 (0.83%) SQL Server Integration Services
9 1 (0.83%) NoSQL
9 1 (0.83%) SAS Enterprise Miner
9 1 (0.83%) SQL Server Analysis Services
Development Applications
1 4 (3.33%) Dreamweaver
General
1 120 (100.00%) Marketing
2 34 (28.33%) Finance
3 23 (19.17%) Retail
4 7 (5.83%) Advertising
5 2 (1.67%) Banking
5 2 (1.67%) Telecoms
6 1 (0.83%) Pharmaceutical
6 1 (0.83%) Legal
Job Titles
1 41 (34.17%) Analyst
2 22 (18.33%) Data Analyst
3 16 (13.33%) Senior Manager
3 16 (13.33%) Insight Analyst
4 13 (10.83%) Marketing Analyst
5 11 (9.17%) Account Manager
6 9 (7.50%) Developer
7 8 (6.67%) Data Insight Analyst
7 8 (6.67%) Consultant
8 7 (5.83%) Architect
8 7 (5.83%) Risk Manager
9 6 (5.00%) Strategy Manager
9 6 (5.00%) Marketing Data Analyst
9 6 (5.00%) Marketing Manager
9 6 (5.00%) Technical Manager
9 6 (5.00%) Software Developer
10 5 (4.17%) Product Consultant
10 5 (4.17%) SQL Data Analyst
11 4 (3.33%) Client Account Manager
11 4 (3.33%) Designer
Libraries, Frameworks & Software Standards
1 8 (6.67%) HTML
2 7 (5.83%) CSS
3 6 (5.00%) .NET
3 6 (5.00%) ASP.NET
3 6 (5.00%) Web Services
4 4 (3.33%) CSS3
4 4 (3.33%) .NET Framework
4 4 (3.33%) jQuery
4 4 (3.33%) HTML5
4 4 (3.33%) WinForms
4 4 (3.33%) XHTML
4 4 (3.33%) Flash
5 2 (1.67%) AngularJS
5 2 (1.67%) KnockoutJS
5 2 (1.67%) Ajax
5 2 (1.67%) JSON
6 1 (0.83%) OLE
6 1 (0.83%) COM
6 1 (0.83%) Spring
Miscellaneous
1 42 (35.00%) Analytical Skills
2 19 (15.83%) Mathematics
3 13 (10.83%) Statistics
3 13 (10.83%) Credit Risk
3 13 (10.83%) Visualisation
4 12 (10.00%) Economics
5 7 (5.83%) Data Extraction
5 7 (5.83%) Computer Science
5 7 (5.83%) Digital Media
6 5 (4.17%) Open Source
7 4 (3.33%) Data Structures
7 4 (3.33%) Algorithms
7 4 (3.33%) User Experience
7 4 (3.33%) W3C
8 3 (2.50%) Social Media
8 3 (2.50%) Informatics
9 2 (1.67%) Data Integration
9 2 (1.67%) Clustering
9 2 (1.67%) N-Tier
10 1 (0.83%) Grid Computing
Operating Systems
1 2 (1.67%) Windows
Processes & Methodologies
1 120 (100.00%) Analytics
2 36 (30.00%) Business Intelligence
3 35 (29.17%) Digital Marketing
4 29 (24.17%) CRM
5 26 (21.67%) Project Management
6 23 (19.17%) E-Commerce
7 19 (15.83%) Customer Insight
7 19 (15.83%) Online Marketing
7 19 (15.83%) Data Analysis
8 16 (13.33%) SEO
9 15 (12.50%) Pay per click
10 11 (9.17%) Direct Marketing
10 11 (9.17%) Campaign Management
10 11 (9.17%) Customer Segmentation
11 10 (8.33%) Performance Management
11 10 (8.33%) Stakeholder Management
11 10 (8.33%) Operations Research
12 9 (7.50%) Risk Analytics
12 9 (7.50%) Statistical Modelling
13 8 (6.67%) Data Analytics
Programming Languages
1 49 (40.83%) SQL
2 19 (15.83%) R
3 15 (12.50%) Python
4 14 (11.67%) VBA
5 13 (10.83%) JavaScript
6 7 (5.83%) Java
7 6 (5.00%) C#
8 4 (3.33%) C++
9 2 (1.67%) SAS Macro
10 1 (0.83%) MATLAB
10 1 (0.83%) T-SQL
10 1 (0.83%) Bash Shell
10 1 (0.83%) Groovy
Qualifications
1 37 (30.83%) Degree
2 3 (2.50%) PhD
Quality Assurance & Compliance
1 15 (12.50%) QA
2 4 (3.33%) WAI
System Software
1 1 (0.83%) Docker
Systems Management
1 1 (0.83%) Ansible
Vendors
1 11 (9.17%) Oracle
2 10 (8.33%) Microsoft
3 9 (7.50%) SAP
3 9 (7.50%) Google
4 8 (6.67%) Siebel
4 8 (6.67%) Informatica
5 7 (5.83%) Tableau
6 6 (5.00%) Salesforce.com
7 4 (3.33%) DevExpress
7 4 (3.33%) IBM
8 3 (2.50%) Adobe
8 3 (2.50%) Omniture
8 3 (2.50%) Coremetrics
9 1 (0.83%) Business Objects
9 1 (0.83%) comScore
9 1 (0.83%) Pardot
Milton Keynes, Buckinghamshire
Harnham
Salary: £30000 - £32000 per annum
Posted: 11 hours ago
Brighton, East Sussex
RecruitmentRevolution.com Limited
Salary: Up to £40,000 per annum + 10% Discretionary bonus and Pension
Posted: 3 days ago
London
ANSON MCCADE
Salary: £40k-£60k + excellent benefits and progression
Posted: 3 days ago
Leeds, West Yorkshire
Vertical IT
Salary: £35000 - £40000 per annum + benefits
Posted: 3 days ago
City, London
Parallel Consulting
Salary: £50000 - £60000 per annum
Posted: 4 days ago
City, London
Propel London Ltd
Posted: 5 days ago
Brighton, East Sussex
RecruitmentRevolution.com Limited
Salary: From £25,000 to £35,000 per annum + 10% Bonus + Pension
Posted: 6 days ago
Brighton, Sussex
RecruitmentRevolution.com
Posted: 6 days ago
South-West London
Global Markets Recruitment
Salary: £35,000 - £50,000 per year
Posted: 6 days ago
UK
Global Markets Recruitment
Salary: £30,000 - £45,000 per year
Posted: 9 days ago
Slough, Berkshire
QA
Salary: Highly Competitive
Posted: 9 days ago
Birmingham
Churchill Frank
Salary: £28500 - £35000 per annum + Benefits
Posted: 10 days ago
London
Global Markets Recruitment
Salary: £30,000 - £65,000 per year
Posted: 13 days ago