Customer Insight
UK

The following table provides summary statistics for permanent job vacancies with a requirement for Customer Insight skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Customer Insight over the 6 months to 27 April 2024 with a comparison to the same period in the previous 2 years.

6 months to
27 Apr 2024
Same period 2023 Same period 2022
Rank 595 414 680
Rank change year-on-year -181 +266 -9
Permanent jobs citing Customer Insight 313 787 640
As % of all permanent jobs advertised in the UK 0.32% 0.75% 0.42%
As % of the Processes & Methodologies category 0.37% 0.79% 0.43%
Number of salaries quoted 80 128 210
10th Percentile £41,250 £37,879 £32,500
25th Percentile £44,900 £47,188 £43,625
Median annual salary (50th Percentile) £61,305 £60,759 £52,500
Median % change year-on-year +0.90% +15.73% -8.70%
75th Percentile £81,250 £80,000 £68,750
90th Percentile £115,000 £91,500 £90,250
UK excluding London median annual salary £55,000 £57,500 £50,678
% change year-on-year -4.35% +13.46% +1.36%

All Process and Methodology Skills
UK

Customer Insight is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for process or methodology skills.

Permanent vacancies with a requirement for process or methodology skills 84,305 100,095 147,310
As % of all permanent jobs advertised in the UK 85.99% 95.64% 95.57%
Number of salaries quoted 59,591 58,745 83,129
10th Percentile £29,000 £34,000 £33,500
25th Percentile £40,000 £45,000 £43,750
Median annual salary (50th Percentile) £55,000 £62,000 £60,000
Median % change year-on-year -11.29% +3.33% +9.09%
75th Percentile £72,500 £82,500 £80,000
90th Percentile £92,500 £100,000 £96,250
UK excluding London median annual salary £50,000 £55,000 £52,500
% change year-on-year -9.09% +4.76% +9.38%

Customer Insight
Job Vacancy Trend

Job postings citing Customer Insight as a proportion of all IT jobs advertised.

Job vacancy trend for Customer Insight in the UK

Customer Insight
Salary Trend

3-month moving average salary quoted in jobs citing Customer Insight.

Salary trend for Customer Insight in the UK

Customer Insight
Salary Histogram

Salary distribution for jobs citing Customer Insight over the 6 months to 27 April 2024.

Salary histogram for Customer Insight in the UK

Customer Insight
Top 15 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Customer Insight within the UK over the 6 months to 27 April 2024. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
England -161 287 £58,750 -2.08% 62
London +70 154 £72,500 +11.54% 36
UK excluding London -249 137 £55,000 -4.35% 29
South East -47 89 £55,000 -21.43% 8
Work from Home -109 65 £56,250 -20.31% 25
North of England -57 21 £55,000 +41.38% 9
Yorkshire +66 10 £65,000 +67.08% 2
East of England -52 10 £115,000 +100.00% 1
North West -68 10 £31,750 -20.77% 6
West Midlands -2 7 £65,000 - 4
Midlands -28 7 £65,000 - 5
South West -41 6 £45,000 +15.67% 2
Scotland -77 3 - - 1
North East -3 1 £45,000 -5.26% 1
Northern Ireland - 1 £50,000 -

Customer Insight
Co-occurring Skills and Capabilities by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 7 (2.24%) SAS
2 3 (0.96%) IIS
2 3 (0.96%) Microsoft Exchange
2 3 (0.96%) SharePoint
3 2 (0.64%) Confluence
4 1 (0.32%) Apache Airflow
4 1 (0.32%) Apache Spark
4 1 (0.32%) CMS
Applications
1 211 (67.41%) Microsoft Excel
2 197 (62.94%) Microsoft PowerPoint
3 9 (2.88%) Microsoft Office
4 3 (0.96%) SPSS
5 1 (0.32%) Adobe Captivate
Business Applications
1 8 (2.56%) Dynamics CRM
Cloud Services
1 38 (12.14%) Power Platform
2 22 (7.03%) Dynamics 365
3 17 (5.43%) Power Automate
4 14 (4.47%) Google Analytics
5 12 (3.83%) Azure
6 9 (2.88%) GCP
6 9 (2.88%) PowerApps
7 7 (2.24%) SaaS
8 6 (1.92%) Serverless
9 5 (1.60%) Adobe Analytics
9 5 (1.60%) Azure Functions
9 5 (1.60%) Azure Logic Apps
9 5 (1.60%) Azure Service Bus
9 5 (1.60%) Azure WebJobs
9 5 (1.60%) Microsoft 365
10 4 (1.28%) AWS
11 3 (0.96%) Google Tag Manager
12 1 (0.32%) Azure DevOps
12 1 (0.32%) Bloomreach
12 1 (0.32%) Miro
Communications & Networking
1 4 (1.28%) SMS
2 2 (0.64%) 5G
2 2 (0.64%) SD-WAN
2 2 (0.64%) WAN
Database & Business Intelligence
1 28 (8.95%) Power BI
2 9 (2.88%) Tableau
3 6 (1.92%) BigQuery
3 6 (1.92%) Data Warehouse
3 6 (1.92%) MongoDB
4 4 (1.28%) SQL Server
5 2 (0.64%) Looker
5 2 (0.64%) SQL Server Reporting Services
6 1 (0.32%) Apache Hive
6 1 (0.32%) Data Mining
6 1 (0.32%) Metadata
6 1 (0.32%) NoSQL
6 1 (0.32%) Power Query
Development Applications
1 6 (1.92%) Visual Studio
2 3 (0.96%) JIRA
3 1 (0.32%) Git
3 1 (0.32%) Team Foundation Server
General
1 235 (75.08%) Analytical Skills
2 234 (74.76%) Social Skills
3 199 (63.58%) Retail
4 187 (59.74%) German Language
5 56 (17.89%) Marketing
6 36 (11.50%) Finance
7 16 (5.11%) Legal
8 14 (4.47%) Public Sector
9 13 (4.15%) Manufacturing
10 11 (3.51%) Inclusion and Diversity
11 9 (2.88%) Telecoms
12 8 (2.56%) Electronics
13 7 (2.24%) Influencing Skills
14 6 (1.92%) Automotive
15 5 (1.60%) Advertising
15 5 (1.60%) Banking
16 4 (1.28%) Aviation
16 4 (1.28%) Financial Institution
17 3 (0.96%) Presentation Skills
17 3 (0.96%) Spanish Language
Job Titles
1 187 (59.74%) Graduate
2 34 (10.86%) Analyst
3 20 (6.39%) Developer
4 15 (4.79%) Customer Analyst
5 12 (3.83%) Insight Analyst
6 11 (3.51%) Customer Insight Analyst
6 11 (3.51%) Senior
7 10 (3.19%) Data Analyst
8 9 (2.88%) Dynamics 365 Developer
9 8 (2.56%) Architect
10 7 (2.24%) Development Manager
10 7 (2.24%) Insight Manager
10 7 (2.24%) Lead
10 7 (2.24%) Product Analyst
10 7 (2.24%) Product Manager
11 6 (1.92%) .NET Applications Developer
11 6 (1.92%) .NET Developer
11 6 (1.92%) C# Application Developer
11 6 (1.92%) C# Developer
11 6 (1.92%) Senior Analyst
Libraries, Frameworks & Software Standards
1 6 (1.92%) .NET
1 6 (1.92%) .NET Framework
1 6 (1.92%) AngularJS
1 6 (1.92%) WCF
2 3 (0.96%) HTML5 Canvas
3 1 (0.32%) HTML
3 1 (0.32%) Kafka
Miscellaneous
1 194 (61.98%) Self-Motivation
2 189 (60.38%) Driving Licence
3 15 (4.79%) Product Ownership
4 6 (1.92%) Mobile App
5 5 (1.60%) IoT
5 5 (1.60%) Social Media
6 4 (1.28%) Clustering
7 3 (0.96%) Blog
7 3 (0.96%) Private Cloud
8 2 (0.64%) PMI
8 2 (0.64%) Public Cloud
9 1 (0.32%) Cloud Native
9 1 (0.32%) Data Structures
9 1 (0.32%) Digital Media
9 1 (0.32%) Hybrid Cloud
9 1 (0.32%) Life Science
9 1 (0.32%) Virtual Team
Operating Systems
1 10 (3.19%) Windows
2 1 (0.32%) Windows Vista
Processes & Methodologies
1 45 (14.38%) Decision-Making
2 38 (12.14%) Business Intelligence
3 36 (11.50%) Problem-Solving
4 35 (11.18%) Analytics
5 29 (9.27%) Customer Experience
6 26 (8.31%) Agile
6 26 (8.31%) CRM
7 24 (7.67%) Visualisation
8 21 (6.71%) Customer Service
9 19 (6.07%) Continuous Improvement
10 16 (5.11%) Product Management
10 16 (5.11%) Project Management
10 16 (5.11%) Roadmaps
11 15 (4.79%) Customer-Centricity
11 15 (4.79%) Data Analysis
11 15 (4.79%) Market Research
12 14 (4.47%) Data Visualisation
13 11 (3.51%) Digital Marketing
14 10 (3.19%) Customer Engagement
14 10 (3.19%) Customer Segmentation
Programming Languages
1 28 (8.95%) SQL
2 17 (5.43%) Python
3 14 (4.47%) JavaScript
4 9 (2.88%) C#
5 8 (2.56%) R
6 2 (0.64%) Data Analysis Expressions
7 1 (0.32%) Java
7 1 (0.32%) Scala
Qualifications
1 222 (70.93%) Degree
2 187 (59.74%) DBS Check
3 8 (2.56%) Microsoft Certification
4 5 (1.60%) Azure Certification
4 5 (1.60%) Security Cleared
5 4 (1.28%) BPSS Clearance
6 2 (0.64%) Computer Science Degree
6 2 (0.64%) PMI Certification
7 1 (0.32%) CSPO
7 1 (0.32%) Master's Degree
7 1 (0.32%) Numerate Degree
Quality Assurance & Compliance
1 8 (2.56%) QA
2 3 (0.96%) Accessibility
3 2 (0.64%) Data Quality
4 1 (0.32%) Actionable Recommendations
4 1 (0.32%) ISO/IEC 27001
4 1 (0.32%) SLA
System Software
1 1 (0.32%) Firmware
Systems Management
1 3 (0.96%) Active Directory Federation Services
2 1 (0.32%) Kubernetes
Vendors
1 34 (10.86%) Microsoft
2 19 (6.07%) Google
3 12 (3.83%) SAP
4 5 (1.60%) Adobe
5 4 (1.28%) Coremetrics
5 4 (1.28%) Mercator
6 3 (0.96%) Ariba
6 3 (0.96%) Facebook
6 3 (0.96%) Salesforce
7 2 (0.64%) Instagram
7 2 (0.64%) Medallia
7 2 (0.64%) Optimizely
8 1 (0.32%) Alteryx
8 1 (0.32%) Anaplan
8 1 (0.32%) Apple
8 1 (0.32%) Databricks
8 1 (0.32%) HubSpot
8 1 (0.32%) IBM
8 1 (0.32%) Twitter
8 1 (0.32%) VMware