Period
to 14 July 2020

The following table provides summary statistics for permanent job vacancies advertised in Edinburgh with a requirement for SEO skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited SEO over the 6 months to 14 July 2020 with a comparison to the same period in the previous 2 years.

Search Engine Optimisation (SEO)
Scotland > Edinburgh
6 months to
14 Jul 2020
Same period 2019 Same period 2018
Rank 86 147 145
Rank change year-on-year +61 -2 -4
Permanent jobs citing SEO 5 11 9
As % of all permanent jobs advertised in Edinburgh 0.44% 0.40% 0.33%
As % of the Processes & Methodologies category 0.49% 0.43% 0.34%
Number of salaries quoted 3 5 4
Median annual salary £46,500 £32,500 £54,817
Median salary % change year-on-year +43.08% -40.71% -0.33%
10th Percentile £35,650 £28,750 £35,789
90th Percentile £54,950 £41,350 £65,500
Scotland median annual salary £36,750 £37,500 £33,750
% change year-on-year -2.00% +11.11% -10.00%

SEO is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Edinburgh with a requirement for process or methodology skills.

All Process and Methodology Skills
Edinburgh
Permanent vacancies with a requirement for process or methodology skills 1,018 2,558 2,626
As % of all permanent IT jobs advertised in Edinburgh 90.33% 93.98% 95.21%
Number of salaries quoted 558 1,609 1,656
Median annual salary £50,000 £45,162 £45,000
Median salary % change year-on-year +10.71% +0.36% -
10th Percentile £32,500 £28,950 £28,250
90th Percentile £77,500 £72,500 £71,250
Scotland median annual salary £47,500 £45,000 £45,000
% change year-on-year +5.56% - -

SEO
Job Vacancy Trend in Edinburgh

Job postings citing SEO as a proportion of all IT jobs advertised in Edinburgh.

Job vacancy trend for SEO in Edinburgh

SEO
Salary Trend in Edinburgh

3-month moving average salary quoted in jobs citing SEO in Edinburgh.

Salary trend for SEO in Edinburgh

SEO
Salary Histogram in Edinburgh

Salary distribution for jobs citing SEO in Edinburgh over the 6 months to 14 July 2020.

Salary histogram for SEO in Edinburgh

For the 6 months to 14 July 2020, IT jobs citing SEO also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the Edinburgh region with a requirement for SEO.

1 4 (80.00%) HTML
2 3 (60.00%) JavaScript
2 3 (60.00%) CSS
2 3 (60.00%) CMS
3 2 (40.00%) Agile Software Development
3 2 (40.00%) WordPress
3 2 (40.00%) .NET
3 2 (40.00%) Java
3 2 (40.00%) MVC
3 2 (40.00%) Finance
3 2 (40.00%) Apache
3 2 (40.00%) Open Source
3 2 (40.00%) AngularJS
3 2 (40.00%) Web Development
4 1 (20.00%) Symfony
4 1 (20.00%) Drupal
4 1 (20.00%) Digital Marketing
4 1 (20.00%) jQuery
4 1 (20.00%) Umbraco
4 1 (20.00%) C#
4 1 (20.00%) Jenkins
4 1 (20.00%) Xamarin
4 1 (20.00%) Mobile App
4 1 (20.00%) Performance Tuning
4 1 (20.00%) User Experience
4 1 (20.00%) Mobile Development
4 1 (20.00%) Front End Development
4 1 (20.00%) Web Operations
4 1 (20.00%) Component Testing
4 1 (20.00%) Scaled Agile Framework

SEO
Co-occurring IT Skills in Edinburgh by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 3 (60.00%) CMS
2 2 (40.00%) Apache
2 2 (40.00%) WordPress
3 1 (20.00%) Adobe Experience Manager
3 1 (20.00%) Drupal
3 1 (20.00%) Tomcat
3 1 (20.00%) Umbraco
Business Applications
1 1 (20.00%) Magento
Communications & Networking
1 1 (20.00%) DNS
Database & Business Intelligence
1 1 (20.00%) MySQL
Development Applications
1 1 (20.00%) Git (software)
1 1 (20.00%) Jenkins
1 1 (20.00%) Maven
General
1 2 (40.00%) Finance
2 1 (20.00%) Advertising
2 1 (20.00%) Banking
2 1 (20.00%) Marketing
2 1 (20.00%) Public Sector
2 1 (20.00%) Retail
Job Titles
1 4 (80.00%) Developer
2 1 (20.00%) C# Developer
2 1 (20.00%) Lead Developer
2 1 (20.00%) Lead Software Developer
2 1 (20.00%) Operations Engineer
2 1 (20.00%) PHP Developer
2 1 (20.00%) Software Developer
2 1 (20.00%) Web Engineer
2 1 (20.00%) WebOps Engineer
Libraries, Frameworks & Software Standards
1 4 (80.00%) HTML
2 3 (60.00%) CSS
3 2 (40.00%) .NET
3 2 (40.00%) AngularJS
4 1 (20.00%) ASP.NET
4 1 (20.00%) ASP.NET MVC
4 1 (20.00%) CSS3
4 1 (20.00%) HTML5
4 1 (20.00%) jQuery
4 1 (20.00%) LAMP
4 1 (20.00%) Laravel
4 1 (20.00%) OSGi
4 1 (20.00%) RESTful
4 1 (20.00%) Symfony
4 1 (20.00%) Web Services
4 1 (20.00%) Yii
Miscellaneous
1 1 (20.00%) FMCG
1 1 (20.00%) Mobile App
1 1 (20.00%) User Experience
Processes & Methodologies
1 2 (40.00%) Agile Software Development
1 2 (40.00%) MVC
1 2 (40.00%) Open Source
1 2 (40.00%) Web Development
2 1 (20.00%) Component Testing
2 1 (20.00%) Digital Marketing
2 1 (20.00%) Front End Development
2 1 (20.00%) Mobile Development
2 1 (20.00%) Performance Tuning
2 1 (20.00%) Project Management
2 1 (20.00%) Scaled Agile Framework
2 1 (20.00%) TDD
2 1 (20.00%) Test Automation
2 1 (20.00%) Web Operations
Programming Languages
1 3 (60.00%) JavaScript
2 2 (40.00%) Java
3 1 (20.00%) C#
3 1 (20.00%) PHP
Vendors
1 1 (20.00%) Adobe
1 1 (20.00%) Microsoft
1 1 (20.00%) Xamarin