Period
to 23 November 2017

The following table provides summary statistics for permanent job vacancies advertised in Edinburgh with a requirement for SEO skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited SEO over the 6 months to 23 November 2017 with a comparison to the same period in the previous 2 years.

Search Engine Optimisation (SEO)
Scotland > Edinburgh
6 months to
23 Nov 2017
Same period 2016 Same period 2015
Rank 146 131 129
Rank change year-on-year -15 -2 +13
Permanent jobs citing SEO 9 5 30
As % of all permanent IT jobs advertised in Edinburgh 0.33% 0.21% 0.98%
As % of the Processes & Methodologies category 0.37% 0.23% 1.07%
Number of salaries quoted 7 2 21
Edinburgh median annual salary £40,000 £55,000 £35,000
Median salary % change year-on-year -27.27% +57.14% +7.69%
10th Percentile £23,000 £55,000 £26,750
90th Percentile £45,000 £55,000 £42,000
Scotland median annual salary £38,000 £33,500 £35,000
% change year-on-year +13.43% -4.29% -

SEO is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Edinburgh with a requirement for process or methodology skills.

All Process and Methodology Skills
Edinburgh
Permanent vacancies with a requirement for process or methodology skills 2456 2158 2796
As % of all permanent IT jobs advertised in Edinburgh 90.93% 92.54% 91.67%
Number of salaries quoted 1486 1405 1764
Edinburgh median annual salary £42,500 £45,000 £43,250
Median salary % change year-on-year -5.56% +4.05% +2.98%
10th Percentile £27,000 £29,540 £27,500
90th Percentile £66,250 £70,000 £65,000
Scotland median annual salary £45,000 £44,500 £42,500
% change year-on-year +1.12% +4.71% +2.41%

SEO
Job Vacancy Trend in Edinburgh

Job postings citing SEO as a percentage of all IT jobs advertised in Edinburgh.

Job vacancy trend for SEO in Edinburgh

SEO
Salary Trend in Edinburgh

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO in Edinburgh.

Salary trend for SEO in Edinburgh

SEO
Salary Histogram in Edinburgh

The salary distribution of IT jobs citing SEO in Edinburgh over the 6 months to 23 November 2017.

Salary histogram for SEO in Edinburgh

For the 6 months to 23 November 2017, IT jobs citing SEO also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Edinburgh region with a requirement for SEO.

1 6 (66.67%) HTML
1 6 (66.67%) CSS
2 5 (55.56%) Marketing
2 5 (55.56%) Analytics
3 4 (44.44%) Xamarin
3 4 (44.44%) Twitter Bootstrap
3 4 (44.44%) Apache Cordova
3 4 (44.44%) Relational Database
3 4 (44.44%) ASP.NET Web Forms
3 4 (44.44%) Creative Problem-Solving
3 4 (44.44%) C#
3 4 (44.44%) jQuery
3 4 (44.44%) Git (software)
3 4 (44.44%) Microsoft Azure
3 4 (44.44%) ASP.NET MVC
3 4 (44.44%) HTML5
3 4 (44.44%) Entity Framework
3 4 (44.44%) CSS3
3 4 (44.44%) PhoneGap
3 4 (44.44%) Responsive Web Design
3 4 (44.44%) Sass
3 4 (44.44%) LESS
3 4 (44.44%) AngularJS
3 4 (44.44%) .NET Framework
3 4 (44.44%) DOM
3 4 (44.44%) Ajax
3 4 (44.44%) JavaScript
3 4 (44.44%) .NET
3 4 (44.44%) SQL Server
3 4 (44.44%) Photoshop

SEO
Co-occurring IT Skills in Edinburgh by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 4 (44.44%) CMS
2 2 (22.22%) Umbraco
Applications
1 4 (44.44%) Photoshop
Cloud Services
1 4 (44.44%) Microsoft Azure
2 2 (22.22%) Google Analytics
Database & Business Intelligence
1 4 (44.44%) RDBMS
1 4 (44.44%) Relational Database
1 4 (44.44%) SQL Server
Development Applications
1 4 (44.44%) Git (software)
1 4 (44.44%) Subversion
1 4 (44.44%) Visual Studio
General
1 5 (55.56%) Marketing
Job Titles
1 4 (44.44%) .NET Applications Developer
1 4 (44.44%) .NET Developer
1 4 (44.44%) Applications Developer
1 4 (44.44%) ASP.NET Developer
1 4 (44.44%) ASP.NET MVC Developer
1 4 (44.44%) C# .NET Developer
1 4 (44.44%) C# Application Developer
1 4 (44.44%) C# ASP.NET Developer
1 4 (44.44%) C# Developer
1 4 (44.44%) Developer
1 4 (44.44%) Senior .NET Applications Developer
1 4 (44.44%) Senior .NET Developer
1 4 (44.44%) Senior Applications Developer
1 4 (44.44%) Senior ASP.NET Developer
1 4 (44.44%) Senior ASP.NET MVC Developer
1 4 (44.44%) Senior C# .NET Developer
1 4 (44.44%) Senior C# Application Developer
1 4 (44.44%) Senior C# ASP.NET Developer
1 4 (44.44%) Senior C# Developer
1 4 (44.44%) Senior Developer
Libraries, Frameworks & Software Standards
1 6 (66.67%) CSS
1 6 (66.67%) HTML
2 4 (44.44%) .NET
2 4 (44.44%) .NET Framework
2 4 (44.44%) Ajax
2 4 (44.44%) AngularJS
2 4 (44.44%) Apache Cordova
2 4 (44.44%) ASP.NET
2 4 (44.44%) ASP.NET MVC
2 4 (44.44%) ASP.NET Web Forms
2 4 (44.44%) CSS3
2 4 (44.44%) DOM
2 4 (44.44%) Entity Framework
2 4 (44.44%) HTML5
2 4 (44.44%) jQuery
2 4 (44.44%) LESS
2 4 (44.44%) PhoneGap
2 4 (44.44%) Sass
2 4 (44.44%) Twitter Bootstrap
Miscellaneous
1 3 (33.33%) Enterprise Software
Processes & Methodologies
1 5 (55.56%) Analytics
2 4 (44.44%) Agile Software Development
2 4 (44.44%) Creative Problem-Solving
2 4 (44.44%) MVC
2 4 (44.44%) Responsive Web Design
3 3 (33.33%) Customer Analytics
3 3 (33.33%) Customer Engagement
3 3 (33.33%) Global Marketing
3 3 (33.33%) Lead Generation
3 3 (33.33%) Marketing Automation
4 2 (22.22%) Content Management
4 2 (22.22%) Digital Marketing
4 2 (22.22%) E-Commerce
Programming Languages
1 4 (44.44%) C#
1 4 (44.44%) JavaScript
Systems Management
1 4 (44.44%) Systems Management Server (SMS)
Vendors
1 4 (44.44%) Microsoft
1 4 (44.44%) Xamarin
2 2 (22.22%) Google