The following table provides summary statistics for permanent job vacancies advertised in Edinburgh with a requirement for SEO skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited SEO over the 3 months to 29 March 2017 with a comparison to the same period in the previous 2 years.

Search Engine Optimisation (SEO)
Scotland / Edinburgh
3 months to
29 Mar 2017
Same period 2016 Same period 2015
Rank 90 93 95
Rank change year-on-year +3 +2  
Permanent jobs citing SEO 6 6 5
As % of all permanent IT jobs advertised in Edinburgh 0.54% 0.45% 0.37%
As % of the Processes & Methodologies category 0.58% 0.49% 0.42%
Number of salaries quoted 6 5 1
Median salary £55,000 £37,500 £42,500
Median salary % change year-on-year +46.66% -11.76%  
UK excluding London median salary £35,000 £35,000 £31,625
% change year-on-year - +10.67%  

SEO is in the process and methodology skills category. The next table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Edinburgh with a requirement for process and methodology skills.

Process & Methodology Skills
Edinburgh
Permanent job vacancies with a requirement for process and methodology skills 1041 1224 1195
As % of all permanent IT job vacancies advertised in Edinburgh 93.11% 91.07% 89.18%
Number of salaries quoted 672 827 708
Median salary £47,500 £47,500 £44,000
Median salary % change year-on-year - +7.95%  
90% offered a salary of more than £33,500 £32,500 £32,500
10% offered a salary of more than £72,500 £59,000 £67,500
UK excluding London median salary £45,000 £45,000 £43,000
% change year-on-year - +4.65%  

SEO
Job Vacancy Trend in Edinburgh

The job posting trend of jobs advertised in Edinburgh citing SEO as a proportion of all permanent or contract IT jobs with a match in the Processes & Methodologies category.

Job vacancy trend for SEO in Edinburgh

SEO
Salary Trend in Edinburgh

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO in Edinburgh.

Salary trend for SEO in Edinburgh

SEO
Salary Histogram in Edinburgh

The salary distribution of IT jobs citing SEO in Edinburgh over the 3 months to 29 March 2017.

Salary histogram for SEO in Edinburgh

For the 6 months to 29 March 2017, IT jobs citing SEO also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Edinburgh region with a requirement for SEO.

1 6 (75.00%) User Experience
2 4 (50.00%) Prototyping
2 4 (50.00%) JavaScript
2 4 (50.00%) PHP
2 4 (50.00%) HTML
2 4 (50.00%) CSS
2 4 (50.00%) Finance
2 4 (50.00%) Legal
2 4 (50.00%) Agile Software Development
2 4 (50.00%) Degree
2 4 (50.00%) Psychology
3 3 (37.50%) Java
4 2 (25.00%) MySQL
4 2 (25.00%) Photoshop
4 2 (25.00%) .NET
4 2 (25.00%) Adobe Illustrator
4 2 (25.00%) OOP
4 2 (25.00%) OO
4 2 (25.00%) Python
4 2 (25.00%) Puppet
4 2 (25.00%) RabbitMQ
4 2 (25.00%) Google Analytics
4 2 (25.00%) jQuery
4 2 (25.00%) Software Engineering
4 2 (25.00%) Ruby
4 2 (25.00%) Ajax
4 2 (25.00%) Google
4 2 (25.00%) Ruby on Rails
4 2 (25.00%) Marketing
4 2 (25.00%) Web Development

SEO
Co-occurring IT Skills in Edinburgh by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 2 (25.00%) Elasticsearch
Applications
1 2 (25.00%) Adobe Illustrator
1 2 (25.00%) Photoshop
Cloud Services
1 2 (25.00%) Google Analytics
Database & Business Intelligence
1 2 (25.00%) MySQL
General
1 4 (50.00%) Finance
1 4 (50.00%) Legal
2 2 (25.00%) Marketing
Job Titles
1 4 (50.00%) Designer
1 4 (50.00%) Senior Designer
1 4 (50.00%) Senior UX Designer
1 4 (50.00%) UX Designer
2 2 (25.00%) Developer
2 2 (25.00%) Senior Software Engineer
2 2 (25.00%) Software Engineer
3 1 (12.50%) Digital Developer
3 1 (12.50%) Front End Developer (Client-Side Developer)
Libraries, Frameworks & Software Standards
1 4 (50.00%) CSS
1 4 (50.00%) HTML
2 2 (25.00%) .NET
2 2 (25.00%) Ajax
2 2 (25.00%) jQuery
2 2 (25.00%) RabbitMQ
2 2 (25.00%) React
2 2 (25.00%) Ruby on Rails
3 1 (12.50%) J2EE
3 1 (12.50%) Node.js
Miscellaneous
1 6 (75.00%) User Experience
Processes & Methodologies
1 4 (50.00%) Agile Software Development
1 4 (50.00%) Prototyping
1 4 (50.00%) Psychology
2 2 (25.00%) Analytics
2 2 (25.00%) Cross-Browser Development
2 2 (25.00%) OO
2 2 (25.00%) OOP
2 2 (25.00%) Responsive Web Design
2 2 (25.00%) Software Engineering
2 2 (25.00%) Web Development
3 1 (12.50%) Front End Development
Programming Languages
1 4 (50.00%) JavaScript
1 4 (50.00%) PHP
2 3 (37.50%) Java
3 2 (25.00%) C++
3 2 (25.00%) Python
3 2 (25.00%) Ruby
Qualifications
1 4 (50.00%) Degree
Systems Management
1 2 (25.00%) Puppet
Vendors
1 2 (25.00%) Google