Social Media
Scotland > Edinburgh
The table below looks at the prevalence of the term Social Media in contract job vacancies in Edinburgh. Included is a benchmarking guide to the contractor rates offered in vacancies that cited Social Media over the 6 months leading up to 2 November 2025, comparing them to the same period in the previous two years.
| 6 months to 2 Nov 2025 |
Same period 2024 | Same period 2023 | |
|---|---|---|---|
| Rank | 62 | 56 | 91 |
| Rank change year-on-year | -6 | +35 | +37 |
| Contract jobs citing Social Media | 4 | 14 | 2 |
| As % of all contract jobs in Edinburgh | 0.65% | 1.89% | 0.20% |
| As % of the Miscellaneous category | 1.72% | 5.49% | 0.56% |
| Number of daily rates quoted | 1 | 7 | 0 |
| 10th Percentile | - | £144 | - |
| 25th Percentile | £203 | £181 | - |
| Median daily rate (50th Percentile) | £210 | £225 | - |
| Median % change year-on-year | -6.70% | - | - |
| 75th Percentile | £217 | £309 | - |
| 90th Percentile | - | £347 | - |
| Scotland median daily rate | £210 | £225 | £245 |
| % change year-on-year | -6.70% | -8.16% | +28.95% |
| Number of hourly rates quoted | 1 | 0 | 1 |
| 10th Percentile | - | - | - |
| 25th Percentile | £13.20 | - | - |
| Median hourly rate | £13.91 | - | £11.65 |
| 75th Percentile | £14.61 | - | - |
| 90th Percentile | - | - | - |
| Scotland median hourly rate | £13.91 | - | £11.65 |
| % change year-on-year | - | - | -70.51% |
All Generic Skills
Edinburgh
Social Media falls under the General and Transferable Skills category. For comparison with the information above, the following table provides summary statistics for all contract job vacancies requiring generic IT skills in Edinburgh.
| Contract vacancies with a requirement for generic IT skills | 232 | 255 | 360 |
| As % of all contract IT jobs advertised in Edinburgh | 37.66% | 34.41% | 36.81% |
| Number of daily rates quoted | 112 | 122 | 189 |
| 10th Percentile | £171 | £176 | £232 |
| 25th Percentile | £304 | £315 | £400 |
| Median daily rate (50th Percentile) | £442 | £445 | £475 |
| Median % change year-on-year | -0.62% | -6.32% | -4.14% |
| 75th Percentile | £503 | £536 | £538 |
| 90th Percentile | £573 | £600 | £600 |
| Scotland median daily rate | £450 | £450 | £500 |
| % change year-on-year | - | -10.00% | +4.17% |
| Number of hourly rates quoted | 5 | 19 | 4 |
| 10th Percentile | £14.12 | £14.82 | £13.47 |
| 25th Percentile | £15.50 | £18.13 | £16.20 |
| Median hourly rate | £17.50 | £22.88 | £17.72 |
| Median % change year-on-year | -23.50% | +29.09% | -21.89% |
| 75th Percentile | £30.00 | £24.18 | £28.67 |
| 90th Percentile | £57.00 | - | £48.37 |
| Scotland median hourly rate | £24.45 | £23.23 | £19.18 |
| % change year-on-year | +5.24% | +21.13% | -23.28% |
Social Media
Job Vacancy Trend in Edinburgh
Historical trend showing the proportion of contract IT job postings citing Social Media relative to all contract IT jobs advertised in Edinburgh.
Social Media
Daily Rate Trend in Edinburgh
Contractor daily rate distribution trend for jobs in Edinburgh citing Social Media.
Social Media
Hourly Rate Trend in Edinburgh
Contractor hourly rate distribution trend for jobs in Edinburgh citing Social Media.
Social Media
Co-Occurring Skills & Capabilities in Edinburgh by Category
The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category: