Period
to 24 November 2017

The following table provides summary statistics for contract job vacancies advertised in England with a requirement for Direct Marketing skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Direct Marketing over the 6 months to 24 November 2017 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Direct Marketing
UK > England
6 months to
24 Nov 2017
Same period 2016 Same period 2015
Rank 836 762 803
Rank change year-on-year -74 +41 -32
Contract jobs citing Direct Marketing 26 93 63
As % of all contract IT jobs advertised in England 0.027% 0.095% 0.060%
As % of the Processes & Methodologies category 0.032% 0.11% 0.073%
Number of daily rates quoted 25 63 47
England median daily rate £325 £345 £300
Median daily rate % change year-on-year -5.80% +15.00% -7.69%
10th Percentile £175 £200 £190
90th Percentile £531 £656 £475
UK median daily rate £328 £345 £300
% change year-on-year -5.07% +15.00% -7.69%
Number of hourly rates quoted 0 4 1
England median hourly rate - £20.50 £27.50
Median hourly rate % change year-on-year - -25.45% -11.29%
UK median hourly rate - £20.50 £27.50
% change year-on-year - -25.45% -11.29%

Direct Marketing is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in England with a requirement for process or methodology skills.

All Process and Methodology Skills
England
Contract vacancies with a requirement for process or methodology skills 80234 82084 85790
As % of all contract IT jobs advertised in England 84.63% 84.15% 81.98%
Number of daily rates quoted 53987 54693 56513
England median daily rate £450 £425 £425
Median daily rate % change year-on-year +5.88% - +6.25%
10th Percentile £288 £265 £263
90th Percentile £638 £613 £600
UK median daily rate £450 £425 £415
% change year-on-year +5.88% +2.41% +3.75%
Number of hourly rates quoted 1867 2155 2533
England median hourly rate £24.00 £24.00 £22.50
Median hourly rate % change year-on-year - +6.67% +18.42%
10th Percentile £11.35 £11.50 £11.25
90th Percentile £50.00 £48.00 £47.50
UK median hourly rate £23.75 £23.72 £22.50
% change year-on-year +0.15% +5.40% +18.42%

Direct Marketing
Job Vacancy Trend in England

Job postings citing Direct Marketing as a percentage of all IT jobs advertised in England.

Job vacancy trend for Direct Marketing in England

Direct Marketing
Contractor Daily Rate Trend in England

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Direct Marketing in England.

Contractor daily rate trend for Direct Marketing in England

Direct Marketing
Contractor Daily Rate Histogram in England

The daily rate distribution of IT jobs citing Direct Marketing in England over the 6 months to 24 November 2017.

Contractor daily rate histogram for Direct Marketing in England

Direct Marketing
Contractor Hourly Rate Trend in England

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Direct Marketing in England.

Contractor hourly rate trend for Direct Marketing in England

Direct Marketing
Contract Job Locations in England

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Direct Marketing within the England region over the 6 months to 24 November 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
London -53 12 £375 -6.25% 4
South East +1 6 £400 - 1
South West -15 6 £300 -11.11% 1
Midlands +32 2 £185 -29.52% 4
West Midlands - 2 £185 - 3
Direct Marketing
UK

For the 6 months to 24 November 2017, IT contractor jobs citing Direct Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the England region with a requirement for Direct Marketing.

1 26 (100.00%) Marketing
2 11 (42.31%) Finance
3 9 (34.62%) Analytics
4 8 (30.77%) SQL
5 6 (23.08%) CRM
6 5 (19.23%) Stakeholder Management
6 5 (19.23%) Data Protection
7 4 (15.38%) Planning and Forecasting
7 4 (15.38%) GDPR
7 4 (15.38%) Banking
7 4 (15.38%) Retail
7 4 (15.38%) SPSS
7 4 (15.38%) CHAID
7 4 (15.38%) Business Intelligence
7 4 (15.38%) SAS
8 3 (11.54%) HTML
8 3 (11.54%) B2C
8 3 (11.54%) SQL Server
8 3 (11.54%) Telecoms
8 3 (11.54%) Legal
8 3 (11.54%) Salesforce.com
8 3 (11.54%) Degree
8 3 (11.54%) Digital Marketing
8 3 (11.54%) Agile Software Development
8 3 (11.54%) Power BI
8 3 (11.54%) Analytical Skills
8 3 (11.54%) Data Privacy
8 3 (11.54%) R
9 2 (7.69%) Channel Management
9 2 (7.69%) Data Analytics

Direct Marketing
Co-occurring IT Skills in England by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 4 (15.38%) SAS
2 1 (3.85%) CMS
2 1 (3.85%) Confluence
2 1 (3.85%) EPiServer
Applications
1 4 (15.38%) SPSS
2 2 (7.69%) Microsoft Office
3 1 (3.85%) Microsoft Excel
Business Applications
1 1 (3.85%) Adobe Campaign
1 1 (3.85%) Eloqua
1 1 (3.85%) Social Studio
Cloud Services
1 1 (3.85%) SaaS
Communications & Networking
1 2 (7.69%) SMS
2 1 (3.85%) Broadband
Database & Business Intelligence
1 3 (11.54%) Power BI
1 3 (11.54%) SQL Server
2 2 (7.69%) SQL Server Analysis Services
2 2 (7.69%) SQL Server Integration Services
2 2 (7.69%) SQL Server Reporting Services
3 1 (3.85%) Relational Database
Development Applications
1 1 (3.85%) JIRA
1 1 (3.85%) SQL Server Management Studio (SSMS)
General
1 26 (100.00%) Marketing
2 11 (42.31%) Finance
3 4 (15.38%) Banking
3 4 (15.38%) Retail
4 3 (11.54%) Legal
4 3 (11.54%) Telecoms
5 2 (7.69%) Law
6 1 (3.85%) Electronics
6 1 (3.85%) Manufacturing
6 1 (3.85%) Publishing
Job Titles
1 8 (30.77%) Marketing Manager
2 5 (19.23%) Analyst
2 5 (19.23%) Data Analyst
3 4 (15.38%) Campaign Manager
3 4 (15.38%) Data Insight Analyst
3 4 (15.38%) Insight Analyst
3 4 (15.38%) Insight Data Analyst
4 3 (11.54%) Campaign Marketing Manager
4 3 (11.54%) Developer
4 3 (11.54%) Digital Marketing Manager
4 3 (11.54%) Strategy Manager
5 2 (7.69%) Business Intelligence Developer
5 2 (7.69%) Content Manager
5 2 (7.69%) Content Marketing Manager
5 2 (7.69%) Data Manager
5 2 (7.69%) Data Protection Manager
5 2 (7.69%) Marketing Campaign Manager
5 2 (7.69%) Project Manager
6 1 (3.85%) GDPR Specialist
6 1 (3.85%) Power BI Developer
Libraries, Frameworks & Software Standards
1 3 (11.54%) HTML
2 1 (3.85%) .NET
2 1 (3.85%) CSS
2 1 (3.85%) Sass
2 1 (3.85%) Web Services
Miscellaneous
1 3 (11.54%) Analytical Skills
2 1 (3.85%) Data Protection Act
2 1 (3.85%) Handset
2 1 (3.85%) User Experience
Processes & Methodologies
1 9 (34.62%) Analytics
2 6 (23.08%) CRM
3 5 (19.23%) Data Protection
3 5 (19.23%) Stakeholder Management
4 4 (15.38%) Business Intelligence
4 4 (15.38%) CHAID
4 4 (15.38%) Planning and Forecasting
5 3 (11.54%) Agile Software Development
5 3 (11.54%) B2C
5 3 (11.54%) Data Privacy
5 3 (11.54%) Digital Marketing
6 2 (7.69%) Campaign Analysis
6 2 (7.69%) Campaign Management
6 2 (7.69%) Channel Management
6 2 (7.69%) Content Marketing
6 2 (7.69%) Data Analysis
6 2 (7.69%) Data Analytics
6 2 (7.69%) Marketing Automation
6 2 (7.69%) Personalization
6 2 (7.69%) Supplier Management
Programming Languages
1 8 (30.77%) SQL
2 3 (11.54%) R
3 1 (3.85%) T-SQL
Qualifications
1 3 (11.54%) Degree
2 1 (3.85%) ISEB
Quality Assurance & Compliance
1 4 (15.38%) GDPR
2 1 (3.85%) QA
Vendors
1 3 (11.54%) Salesforce.com
2 2 (7.69%) Adobe
2 2 (7.69%) Microsoft
3 1 (3.85%) Salesforce Marketing Cloud
3 1 (3.85%) SAP
3 1 (3.85%) Tableau