The following table provides summary statistics for contract job vacancies advertised in England with a requirement for Direct Marketing skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Direct Marketing over the 3 months to 27 June 2017 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Direct Marketing
UK / England
3 months to
27 Jun 2017
Same period 2016 Same period 2015
Rank 596 594 608
Rank change year-on-year -2 +14  
Contract jobs citing Direct Marketing 5 29 18
As % of all contract IT jobs advertised in England 0.012% 0.058% 0.036%
As % of the Processes & Methodologies category 0.014% 0.070% 0.044%
Number of daily rates quoted 4 23 7
Median daily rate £356 £325 £325
Median daily rate % change year-on-year +9.61% -  
90% offered a daily rate of more than £190 £200 £165
10% offered a daily rate of more than £513 £535 £435
UK excluding London median daily rate £400 £200 £338
% change year-on-year +100.00% -40.74%  
Number of hourly rates quoted 0 2 0
Median hourly rate - £20.50 -
UK excluding London median hourly rate - - -

Direct Marketing is in the process and methodology skills category. The next table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in England with a requirement for process and methodology skills.

Contract Process & Methodology Skills
England
Contract job vacancies with a requirement for process and methodology skills 36629 41404 40602
As % of all contract IT job vacancies advertised in England 84.70% 83.49% 80.85%
Number of daily rates quoted 24036 27790 26591
Median daily rate £450 £450 £415
Median daily rate % change year-on-year - +8.43%  
90% offered a daily rate of more than £313 £300 £288
10% offered a daily rate of more than £600 £600 £588
UK excluding London median daily rate £415 £400 £385
% change year-on-year +3.75% +3.89%  
Number of hourly rates quoted 948 977 1113
Median hourly rate £32.00 £27.50 £26.00
Median hourly rate % change year-on-year +16.36% +5.76%  
90% offered a hourly rate of more than £12.81 £12.58 £12.00
10% offered a hourly rate of more than £52.50 £48.00 £50.00
UK excluding London median hourly rate £34.00 £28.50 £30.00
% change year-on-year +19.29% -5.00%  

Direct Marketing
Job Vacancy Trend in England

The job posting trend of jobs advertised in England citing Direct Marketing as a proportion of all contract or permanent IT jobs with a match in the Processes & Methodologies category.

Job vacancy trend for Direct Marketing in England

Direct Marketing
Contractor Daily Rate Trend in England

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Direct Marketing in England.

Contractor daily rate trend for Direct Marketing in England

Direct Marketing
Contractor Daily Rate Histogram in England

The daily rate distribution of IT jobs citing Direct Marketing in England over the 3 months to 27 June 2017.

Contractor daily rate histogram for Direct Marketing in England

Direct Marketing
Contractor Hourly Rate Trend in England

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Direct Marketing in England.

Contractor hourly rate trend for Direct Marketing in England

Direct Marketing
Contract Job Locations in England

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Direct Marketing within the England region over the 3 months to 27 June 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
London -15 5 £356 +7.14% 3
Direct Marketing
UK

For the 6 months to 27 June 2017, IT contractor jobs citing Direct Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the England region with a requirement for Direct Marketing.

1 22 (100.00%) Marketing
2 18 (81.82%) SQL
3 14 (63.64%) Analytics
3 14 (63.64%) Relational Database
4 13 (59.09%) SAS
5 10 (45.45%) Data Protection
5 10 (45.45%) Analytical Skills
6 9 (40.91%) Marketing Analytics
6 9 (40.91%) Campaign Management
6 9 (40.91%) Campaign Analysis
6 9 (40.91%) SQL Server
7 8 (36.36%) Microsoft Office
7 8 (36.36%) Microsoft Excel
7 8 (36.36%) B2B
7 8 (36.36%) Legal
7 8 (36.36%) Publishing
7 8 (36.36%) Econometrics
7 8 (36.36%) Degree
7 8 (36.36%) Data Protection Act
7 8 (36.36%) Mathematics
7 8 (36.36%) FastStats
7 8 (36.36%) R
7 8 (36.36%) Eloqua
7 8 (36.36%) Statistical Modelling
7 8 (36.36%) SQL Server Management Studio (SSMS)
7 8 (36.36%) Apteco
7 8 (36.36%) Mathematical Modelling
8 5 (22.73%) Finance
9 4 (18.18%) Retail
9 4 (18.18%) Database Marketing

Direct Marketing
Co-occurring IT Skills in England by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 13 (59.09%) SAS
Applications
1 8 (36.36%) Microsoft Excel
1 8 (36.36%) Microsoft Office
2 1 (4.55%) SPSS
Business Applications
1 8 (36.36%) Eloqua
1 8 (36.36%) FastStats
2 1 (4.55%) Adobe Campaign
Database & Business Intelligence
1 14 (63.64%) Relational Database
2 9 (40.91%) SQL Server
3 3 (13.64%) BusinessObjects
4 2 (9.09%) QlikView
5 1 (4.55%) Data Warehouse
5 1 (4.55%) PostgreSQL
5 1 (4.55%) RDBMS
Development Applications
1 8 (36.36%) SQL Server Management Studio (SSMS)
General
1 22 (100.00%) Marketing
2 8 (36.36%) Legal
2 8 (36.36%) Publishing
3 5 (22.73%) Finance
4 4 (18.18%) Retail
5 3 (13.64%) Advertising
5 3 (13.64%) Banking
5 3 (13.64%) Telecoms
Job Titles
1 14 (63.64%) Analyst
2 9 (40.91%) Marketing Analyst
3 5 (22.73%) Data Analyst
3 5 (22.73%) Marketing Manager
4 4 (18.18%) Junior
4 4 (18.18%) Junior Analyst
4 4 (18.18%) Junior Marketing Analyst
4 4 (18.18%) Marketing Data Analyst
4 4 (18.18%) SQL Analyst
5 3 (13.64%) SQL Data Analyst
6 2 (9.09%) Business Analyst
6 2 (9.09%) Data Manager
6 2 (9.09%) Database Manager
6 2 (9.09%) Database Marketing Manager
6 2 (9.09%) Insight Analyst
6 2 (9.09%) Marketing Database Manager
6 2 (9.09%) Strategy Manager
7 1 (4.55%) Consultant
7 1 (4.55%) Customer Insight Analyst
7 1 (4.55%) Product Manager
Libraries, Frameworks & Software Standards
1 1 (4.55%) CSS
1 1 (4.55%) HTML
1 1 (4.55%) XML
Miscellaneous
1 10 (45.45%) Analytical Skills
2 8 (36.36%) Data Protection Act
3 1 (4.55%) Data Structures
3 1 (4.55%) Enterprise Software
Processes & Methodologies
1 14 (63.64%) Analytics
2 10 (45.45%) Data Protection
3 9 (40.91%) Campaign Analysis
3 9 (40.91%) Campaign Management
3 9 (40.91%) Marketing Analytics
4 8 (36.36%) B2B
4 8 (36.36%) Econometrics
4 8 (36.36%) Mathematical Modelling
4 8 (36.36%) Mathematics
4 8 (36.36%) Statistical Modelling
5 4 (18.18%) Database Marketing
6 3 (13.64%) Business Intelligence
6 3 (13.64%) Data Management
6 3 (13.64%) Data Strategy
6 3 (13.64%) Project Management
7 2 (9.09%) Customer Insight
7 2 (9.09%) Data Acquisition
7 2 (9.09%) Data Privacy
7 2 (9.09%) Email Marketing
7 2 (9.09%) Planning and Forecasting
Programming Languages
1 18 (81.82%) SQL
2 8 (36.36%) R
3 1 (4.55%) JavaScript
Qualifications
1 8 (36.36%) Degree
Vendors
1 8 (36.36%) Apteco
2 3 (13.64%) Netezza
3 2 (9.09%) Salesforce.com
4 1 (4.55%) Adobe
4 1 (4.55%) Oracle
4 1 (4.55%) Teradata