Period
to 18 November 2017

The following table provides summary statistics for contract job vacancies with a requirement for Direct Marketing skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Direct Marketing over the 6 months to 18 November 2017 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Direct Marketing
UK
6 months to
18 Nov 2017
Same period 2016 Same period 2015
Rank 862 797 839
Rank change year-on-year -65 +42 -17
Contract jobs citing Direct Marketing 27 89 65
As % of all contract IT jobs advertised in the UK 0.026% 0.084% 0.057%
As % of the Processes & Methodologies category 0.031% 0.10% 0.069%
Number of daily rates quoted 26 61 48
UK median daily rate £328 £345 £300
Median daily rate % change year-on-year -5.07% +15.00% -7.69%
10th Percentile £175 £200 £178
90th Percentile £531 £656 £475
UK excluding London median daily rate £306 £325 £250
% change year-on-year -5.77% +30.00% -28.57%
Number of hourly rates quoted 0 4 1
UK median hourly rate - £20.50 £27.50
Median hourly rate % change year-on-year - -25.45% -11.29%
UK excluding London median hourly rate - £38.00 -

Direct Marketing is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies with a requirement for process or methodology skills.

All Process and Methodology Skills
UK
Contract vacancies with a requirement for process or methodology skills 86286 88673 93962
As % of all contract IT jobs advertised in the UK 84.52% 83.92% 81.78%
Number of daily rates quoted 57474 58658 60890
UK median daily rate £450 £425 £413
Median daily rate % change year-on-year +5.88% +3.03% +3.13%
10th Percentile £281 £263 £263
90th Percentile £630 £600 £600
UK excluding London median daily rate £400 £400 £385
% change year-on-year - +3.90% +2.67%
Number of hourly rates quoted 2038 2353 2731
UK median hourly rate £23.63 £24.00 £22.50
Median hourly rate % change year-on-year -1.56% +6.67% +18.42%
10th Percentile £11.48 £11.26 £11.50
90th Percentile £49.75 £48.75 £47.71
UK excluding London median hourly rate £24.02 £24.50 £23.50
% change year-on-year -1.96% +4.26% +17.50%

Direct Marketing
Job Vacancy Trend

Job postings citing Direct Marketing as a percentage of all IT jobs advertised.

Job vacancy trend for Direct Marketing in the UK

Direct Marketing
Contractor Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Direct Marketing.

Contractor daily rate trend for Direct Marketing in the UK

Direct Marketing
Contractor Daily Rate Histogram

The daily rate distribution of IT jobs citing Direct Marketing over the 6 months to 18 November 2017.

Contractor daily rate histogram for Direct Marketing in the UK

Direct Marketing
Contractor Hourly Rate Trend

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Direct Marketing.

Contractor hourly rate trend for Direct Marketing in the UK

Direct Marketing
Top 7 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Direct Marketing within the UK over the 6 months to 18 November 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -21 26 £325 -5.80% 9
UK excluding London +13 14 £306 -5.77% 5
London -49 12 £375 -6.25% 4
South East +12 6 £400 -
South West -1 6 £300 -11.11% 1
West Midlands - 2 £185 - 2
Midlands - 2 £185 - 2

For the 6 months to 18 November 2017, IT contractor jobs citing Direct Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads with a requirement for Direct Marketing.

1 27 (100.00%) Marketing
2 12 (44.44%) Finance
3 9 (33.33%) SQL
4 8 (29.63%) Analytics
5 7 (25.93%) Data Protection
6 6 (22.22%) CRM
7 5 (18.52%) Stakeholder Management
7 5 (18.52%) Retail
7 5 (18.52%) Data Privacy
7 5 (18.52%) GDPR
8 4 (14.81%) Planning and Forecasting
8 4 (14.81%) Banking
8 4 (14.81%) SPSS
8 4 (14.81%) CHAID
8 4 (14.81%) Salesforce.com
8 4 (14.81%) Business Intelligence
8 4 (14.81%) SAS
9 3 (11.11%) HTML
9 3 (11.11%) SQL Server
9 3 (11.11%) Telecoms
9 3 (11.11%) Legal
9 3 (11.11%) Project Management
9 3 (11.11%) Agile Software Development
9 3 (11.11%) Data Management
9 3 (11.11%) R
9 3 (11.11%) Degree
9 3 (11.11%) Power BI
9 3 (11.11%) Analytical Skills
10 2 (7.41%) Relational Database
10 2 (7.41%) Channel Management

Direct Marketing
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 4 (14.81%) SAS
2 1 (3.70%) CMS
2 1 (3.70%) Confluence
2 1 (3.70%) EPiServer
Applications
1 4 (14.81%) SPSS
2 2 (7.41%) Microsoft Office
3 1 (3.70%) Microsoft Excel
Business Applications
1 1 (3.70%) Adobe Campaign
1 1 (3.70%) Eloqua
1 1 (3.70%) Social Studio
Cloud Services
1 1 (3.70%) SaaS
Communications & Networking
1 2 (7.41%) SMS
2 1 (3.70%) Broadband
Database & Business Intelligence
1 3 (11.11%) Power BI
1 3 (11.11%) SQL Server
2 2 (7.41%) Relational Database
2 2 (7.41%) SQL Server Analysis Services
2 2 (7.41%) SQL Server Integration Services
2 2 (7.41%) SQL Server Reporting Services
3 1 (3.70%) QlikView
Development Applications
1 1 (3.70%) JIRA
1 1 (3.70%) SQL Server Management Studio (SSMS)
General
1 27 (100.00%) Marketing
2 12 (44.44%) Finance
3 5 (18.52%) Retail
4 4 (14.81%) Banking
5 3 (11.11%) Legal
5 3 (11.11%) Telecoms
6 2 (7.41%) Law
7 1 (3.70%) Electronics
7 1 (3.70%) Manufacturing
7 1 (3.70%) Publishing
Job Titles
1 8 (29.63%) Marketing Manager
2 5 (18.52%) Analyst
2 5 (18.52%) Data Analyst
3 4 (14.81%) Data Insight Analyst
3 4 (14.81%) Insight Analyst
3 4 (14.81%) Insight Data Analyst
4 3 (11.11%) Campaign Manager
4 3 (11.11%) Developer
4 3 (11.11%) Strategy Manager
5 2 (7.41%) Business Intelligence Developer
5 2 (7.41%) Campaign Marketing Manager
5 2 (7.41%) Content Manager
5 2 (7.41%) Content Marketing Manager
5 2 (7.41%) Data Manager
5 2 (7.41%) Data Protection Manager
5 2 (7.41%) Digital Marketing Manager
5 2 (7.41%) Project Manager
6 1 (3.70%) Digital Development Manager
6 1 (3.70%) Digital Product Manager
6 1 (3.70%) Power BI Developer
Libraries, Frameworks & Software Standards
1 3 (11.11%) HTML
2 1 (3.70%) .NET
2 1 (3.70%) CSS
2 1 (3.70%) Sass
2 1 (3.70%) Web Services
Miscellaneous
1 3 (11.11%) Analytical Skills
2 2 (7.41%) Data Protection Act
3 1 (3.70%) Handset
3 1 (3.70%) User Experience
Processes & Methodologies
1 8 (29.63%) Analytics
2 7 (25.93%) Data Protection
3 6 (22.22%) CRM
4 5 (18.52%) Data Privacy
4 5 (18.52%) Stakeholder Management
5 4 (14.81%) Business Intelligence
5 4 (14.81%) CHAID
5 4 (14.81%) Planning and Forecasting
6 3 (11.11%) Agile Software Development
6 3 (11.11%) Data Management
6 3 (11.11%) Project Management
7 2 (7.41%) B2C
7 2 (7.41%) Campaign Analysis
7 2 (7.41%) Channel Management
7 2 (7.41%) Data Analysis
7 2 (7.41%) Data Analytics
7 2 (7.41%) Digital Marketing
7 2 (7.41%) Information Security
7 2 (7.41%) Marketing Automation
7 2 (7.41%) Personalization
Programming Languages
1 9 (33.33%) SQL
2 3 (11.11%) R
3 1 (3.70%) T-SQL
Qualifications
1 3 (11.11%) Degree
2 1 (3.70%) ISEB
Quality Assurance & Compliance
1 5 (18.52%) GDPR
2 1 (3.70%) QA
Vendors
1 4 (14.81%) Salesforce.com
2 2 (7.41%) Adobe
2 2 (7.41%) Microsoft
3 1 (3.70%) Salesforce Marketing Cloud
3 1 (3.70%) SAP
3 1 (3.70%) Tableau