The following table provides summary statistics for contract job vacancies with a requirement for Direct Marketing skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Direct Marketing over the 3 months to 29 March 2017 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Direct Marketing
UK
3 months to
29 Mar 2017
Same period 2016 Same period 2015
Rank 589 617 601
Rank change year-on-year +28 -16  
Contract jobs citing Direct Marketing 16 31 24
As % of all contract IT jobs advertised in the UK 0.035% 0.058% 0.045%
As % of the Processes & Methodologies category 0.043% 0.070% 0.056%
Number of daily rates quoted 15 22 17
Median daily rate £263 £375 £375
Median daily rate % change year-on-year -30.00% -  
90% offered a daily rate of more than £185 £207 £228
10% offered a daily rate of more than £433 £595 £454
UK excluding London median daily rate £300 £375 £325
% change year-on-year -20.00% +15.38%  
Number of hourly rates quoted 0 2 0
Median hourly rate - £11.63 -
UK excluding London median hourly rate - - -

Direct Marketing is in the process and methodology skills category. The next table is for comparison with the above and provides summary statistics for all contract job vacancies with a requirement for process and methodology skills.

Contract Process & Methodology Skills
UK
Contract job vacancies with a requirement for process and methodology skills 37580 44576 42623
As % of all contract IT job vacancies advertised in the UK 83.08% 82.82% 79.74%
Number of daily rates quoted 24839 29287 26403
Median daily rate £450 £430 £418
Median daily rate % change year-on-year +4.77% +2.87%  
90% offered a daily rate of more than £300 £300 £275
10% offered a daily rate of more than £600 £600 £575
UK excluding London median daily rate £410 £400 £396
% change year-on-year +2.50% +1.01%  
Number of hourly rates quoted 953 1111 1229
Median hourly rate £35.00 £37.50 £28.25
Median hourly rate % change year-on-year -6.66% +32.74%  
90% offered a hourly rate of more than £13.00 £13.00 £12.10
10% offered a hourly rate of more than £53.00 £55.00 £49.50
UK excluding London median hourly rate £35.75 £38.50 £30.00
% change year-on-year -7.14% +28.33%  

Direct Marketing
Job Vacancy Trend

The job posting trend of jobs advertised citing Direct Marketing as a proportion of all contract or permanent IT jobs with a match in the Processes & Methodologies category.

Job vacancy trend for Direct Marketing in the UK

Direct Marketing
Contractor Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Direct Marketing.

Contractor daily rate trend for Direct Marketing in the UK

Direct Marketing
Contractor Daily Rate Histogram

The daily rate distribution of IT jobs citing Direct Marketing over the 3 months to 29 March 2017.

Contractor daily rate histogram for Direct Marketing in the UK

Direct Marketing
Contractor Hourly Rate Trend

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Direct Marketing.

Contractor hourly rate trend for Direct Marketing in the UK

Direct Marketing
Top 11 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Direct Marketing within the UK over the 3 months to 29 March 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +34 16 £263 -30.00% 12
London +26 11 £185 -50.66% 5
South West - 3 £300 - 2
Bristol - 3 £300 -
Hammersmith - 2 £528 -
Berkshire +26 1 £313 - 1
South East +16 1 £313 - 2
Northamptonshire -2 1 £263 -23.91%
East Midlands -7 1 £263 -23.91%
Canary Wharf - 1 £185 -
Northampton - 1 £263 -

For the 6 months to 29 March 2017, IT contractor jobs citing Direct Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads with a requirement for Direct Marketing.

1 49 (100.00%) Marketing
2 36 (73.47%) SQL
3 27 (55.10%) Relational Database
4 23 (46.94%) SQL Server
5 19 (38.78%) Analytics
6 18 (36.73%) Oracle
7 17 (34.69%) HTML
7 17 (34.69%) JavaScript
7 17 (34.69%) CSS
8 16 (32.65%) XML
8 16 (32.65%) RDBMS
8 16 (32.65%) Adobe
8 16 (32.65%) Project Management
8 16 (32.65%) PostgreSQL
8 16 (32.65%) Enterprise Software
8 16 (32.65%) Adobe Campaign
9 15 (30.61%) Mentoring
9 15 (30.61%) SAS
10 12 (24.49%) Windows
10 12 (24.49%) Linux
10 12 (24.49%) CRM
10 12 (24.49%) Apple iOS
10 12 (24.49%) Android
10 12 (24.49%) Analytical Skills
10 12 (24.49%) Android Development
10 12 (24.49%) iOS Development
10 12 (24.49%) Windows Server
11 10 (20.41%) Degree
11 10 (20.41%) Campaign Management
11 10 (20.41%) MS Excel

Direct Marketing
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 15 (30.61%) SAS
2 1 (2.04%) Kentico
2 1 (2.04%) Umbraco
Applications
1 10 (20.41%) MS Excel
2 8 (16.33%) MS Office
3 2 (4.08%) MS PowerPoint
4 1 (2.04%) Adobe Illustrator
4 1 (2.04%) MS Visio
4 1 (2.04%) Photoshop
4 1 (2.04%) SPSS
Business Applications
1 16 (32.65%) Adobe Campaign
2 8 (16.33%) Eloqua
3 7 (14.29%) FastStats
4 1 (2.04%) Salesforce.com CRM
4 1 (2.04%) Unica
Cloud Services
1 1 (2.04%) Google Analytics
Communications & Networking
1 2 (4.08%) Broadband
2 1 (2.04%) SMS
Database & Business Intelligence
1 27 (55.10%) Relational Database
2 23 (46.94%) SQL Server
3 16 (32.65%) PostgreSQL
3 16 (32.65%) RDBMS
4 4 (8.16%) BusinessObjects
4 4 (8.16%) Data Warehouse
5 2 (4.08%) Big Data
5 2 (4.08%) Oracle Discoverer
5 2 (4.08%) Oracle OWB
5 2 (4.08%) SQL Server Integration Services
6 1 (2.04%) MySQL
6 1 (2.04%) QlikView
6 1 (2.04%) SAS Enterprise Guide
Development Applications
1 7 (14.29%) SQL Server Management Studio (SSMS)
General
1 49 (100.00%) Marketing
2 10 (20.41%) Finance
3 7 (14.29%) Legal
3 7 (14.29%) Publishing
3 7 (14.29%) Retail
3 7 (14.29%) Telecoms
4 6 (12.24%) Advertising
5 3 (6.12%) Banking
6 1 (2.04%) Retail Banking
Job Titles
1 20 (40.82%) Analyst
2 10 (20.41%) Consultant
3 9 (18.37%) Developer
4 8 (16.33%) Campaign Manager
4 8 (16.33%) Marketing Analyst
5 7 (14.29%) Data Analyst
6 6 (12.24%) CRM Consultant
6 6 (12.24%) Marketing Manager
7 5 (10.20%) Junior
7 5 (10.20%) Junior Analyst
8 4 (8.16%) Business Analyst
8 4 (8.16%) CRM Developer
8 4 (8.16%) Junior Marketing Analyst
9 3 (6.12%) Campaign Analyst
9 3 (6.12%) Data Manager
9 3 (6.12%) Marketing Data Analyst
9 3 (6.12%) SQL Analyst
9 3 (6.12%) XML Consultant
10 2 (4.08%) Insight Analyst
10 2 (4.08%) Lead Business Analyst
Libraries, Frameworks & Software Standards
1 17 (34.69%) CSS
1 17 (34.69%) HTML
2 16 (32.65%) XML
Miscellaneous
1 16 (32.65%) Enterprise Software
2 12 (24.49%) Analytical Skills
3 7 (14.29%) Data Protection Act
4 4 (8.16%) Social Media
5 2 (4.08%) Management Information System
5 2 (4.08%) User Experience
6 1 (2.04%) Blog
6 1 (2.04%) Data Structures
Operating Systems
1 12 (24.49%) Android
1 12 (24.49%) Apple iOS
1 12 (24.49%) Linux
1 12 (24.49%) Windows
1 12 (24.49%) Windows Server
Processes & Methodologies
1 19 (38.78%) Analytics
2 16 (32.65%) Project Management
3 15 (30.61%) Mentoring
4 12 (24.49%) Android Development
4 12 (24.49%) CRM
4 12 (24.49%) iOS Development
5 10 (20.41%) Campaign Management
6 9 (18.37%) Campaign Analysis
7 8 (16.33%) B2B
7 8 (16.33%) Data Protection
7 8 (16.33%) Marketing Analytics
8 7 (14.29%) Database Marketing
8 7 (14.29%) Econometrics
8 7 (14.29%) Mathematical Modelling
8 7 (14.29%) Mathematics
8 7 (14.29%) Statistical Modelling
9 6 (12.24%) Data Analysis
10 4 (8.16%) Business Intelligence
10 4 (8.16%) Change Management
10 4 (8.16%) Stakeholder Management
Programming Languages
1 36 (73.47%) SQL
2 17 (34.69%) JavaScript
3 7 (14.29%) R
4 1 (2.04%) SAS Macro
Qualifications
1 10 (20.41%) Degree
2 2 (4.08%) ACCA
3 1 (2.04%) MBA
Quality Assurance & Compliance
1 2 (4.08%) IFRS
2 1 (2.04%) Data Quality
Vendors
1 18 (36.73%) Oracle
2 16 (32.65%) Adobe
3 7 (14.29%) Apteco
4 5 (10.20%) Netezza
5 3 (6.12%) Cognizant
5 3 (6.12%) Teradata
6 2 (4.08%) Google
6 2 (4.08%) SAP
7 1 (2.04%) Facebook
7 1 (2.04%) Microsoft
7 1 (2.04%) Pega
7 1 (2.04%) PTC
7 1 (2.04%) Salesforce.com
7 1 (2.04%) Sitecore
7 1 (2.04%) Twitter
East London
Skillbase Consulting Ltd
Posted: 21 hours ago
London
Experis Ltd
Rate: £170.00 - £200.00 per day
Posted: 2 days ago