The following table provides summary statistics for contract job vacancies with a requirement for Direct Marketing skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Direct Marketing over the 3 months to 28 June 2017 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Direct Marketing
UK
3 months to
28 Jun 2017
Same period 2016 Same period 2015
Rank 604 617 627
Rank change year-on-year +13 +10  
Contract jobs citing Direct Marketing 6 34 18
As % of all contract IT jobs advertised in the UK 0.013% 0.063% 0.033%
As % of the Processes & Methodologies category 0.015% 0.076% 0.040%
Number of daily rates quoted 5 26 7
Median daily rate £400 £325 £325
Median daily rate % change year-on-year +23.07% -  
90% offered a daily rate of more than £191 £200 £165
10% offered a daily rate of more than £513 £513 £435
UK excluding London median daily rate £400 £200 £338
% change year-on-year +100.00% -40.74%  
Number of hourly rates quoted 0 3 0
Median hourly rate - £20.00 -
UK excluding London median hourly rate - - -

Direct Marketing is in the process and methodology skills category. The next table is for comparison with the above and provides summary statistics for all contract job vacancies with a requirement for process and methodology skills.

Contract Process & Methodology Skills
UK
Contract job vacancies with a requirement for process and methodology skills 39769 44877 44538
As % of all contract IT job vacancies advertised in the UK 84.43% 83.33% 80.76%
Number of daily rates quoted 25882 29740 28602
Median daily rate £450 £438 £413
Median daily rate % change year-on-year +2.85% +6.06%  
90% offered a daily rate of more than £313 £300 £285
10% offered a daily rate of more than £600 £600 £575
UK excluding London median daily rate £415 £400 £385
% change year-on-year +3.75% +3.89%  
Number of hourly rates quoted 1055 1093 1231
Median hourly rate £32.50 £28.00 £27.50
Median hourly rate % change year-on-year +16.07% +1.81%  
90% offered a hourly rate of more than £13.00 £12.83 £12.35
10% offered a hourly rate of more than £53.50 £47.50 £50.00
UK excluding London median hourly rate £34.75 £28.50 £30.00
% change year-on-year +21.92% -5.00%  

Direct Marketing
Job Vacancy Trend

The job posting trend of jobs advertised citing Direct Marketing as a proportion of all contract or permanent IT jobs with a match in the Processes & Methodologies category.

Job vacancy trend for Direct Marketing in the UK

Direct Marketing
Contractor Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Direct Marketing.

Contractor daily rate trend for Direct Marketing in the UK

Direct Marketing
Contractor Daily Rate Histogram

The daily rate distribution of IT jobs citing Direct Marketing over the 3 months to 28 June 2017.

Contractor daily rate histogram for Direct Marketing in the UK

Direct Marketing
Contractor Hourly Rate Trend

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Direct Marketing.

Contractor hourly rate trend for Direct Marketing in the UK

Direct Marketing
Top 6 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Direct Marketing within the UK over the 3 months to 28 June 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +9 5 £356 +9.61% 12
London -9 5 £356 +4.77% 3
Canary Wharf - 2 £185 -
Cardiff - 1 £400 -
South Wales - 1 £400 -
Wales - 1 £400 -

For the 6 months to 28 June 2017, IT contractor jobs citing Direct Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads with a requirement for Direct Marketing.

1 22 (100.00%) Marketing
2 17 (77.27%) SQL
3 14 (63.64%) Analytics
4 13 (59.09%) Relational Database
5 12 (54.55%) SAS
6 10 (45.45%) Data Protection
6 10 (45.45%) Analytical Skills
7 9 (40.91%) Campaign Management
7 9 (40.91%) Campaign Analysis
7 9 (40.91%) Marketing Analytics
7 9 (40.91%) SQL Server
8 8 (36.36%) Microsoft Office
8 8 (36.36%) Microsoft Excel
8 8 (36.36%) B2B
8 8 (36.36%) Legal
8 8 (36.36%) Publishing
8 8 (36.36%) Econometrics
8 8 (36.36%) Degree
8 8 (36.36%) Data Protection Act
8 8 (36.36%) FastStats
8 8 (36.36%) R
8 8 (36.36%) Mathematics
8 8 (36.36%) Eloqua
8 8 (36.36%) SQL Server Management Studio (SSMS)
8 8 (36.36%) Apteco
8 8 (36.36%) Mathematical Modelling
8 8 (36.36%) Statistical Modelling
9 6 (27.27%) Finance
10 3 (13.64%) Project Management
10 3 (13.64%) Banking

Direct Marketing
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 12 (54.55%) SAS
Applications
1 8 (36.36%) Microsoft Excel
1 8 (36.36%) Microsoft Office
2 1 (4.55%) SPSS
Business Applications
1 8 (36.36%) Eloqua
1 8 (36.36%) FastStats
2 1 (4.55%) Adobe Campaign
Database & Business Intelligence
1 13 (59.09%) Relational Database
2 9 (40.91%) SQL Server
3 2 (9.09%) BusinessObjects
3 2 (9.09%) QlikView
4 1 (4.55%) Data Warehouse
4 1 (4.55%) PostgreSQL
4 1 (4.55%) RDBMS
Development Applications
1 8 (36.36%) SQL Server Management Studio (SSMS)
General
1 22 (100.00%) Marketing
2 8 (36.36%) Legal
2 8 (36.36%) Publishing
3 6 (27.27%) Finance
4 3 (13.64%) Banking
4 3 (13.64%) Retail
5 2 (9.09%) Advertising
5 2 (9.09%) Telecoms
Job Titles
1 14 (63.64%) Analyst
2 9 (40.91%) Marketing Analyst
3 5 (22.73%) Data Analyst
3 5 (22.73%) Marketing Manager
4 4 (18.18%) Junior
4 4 (18.18%) Junior Analyst
4 4 (18.18%) Junior Marketing Analyst
4 4 (18.18%) Marketing Data Analyst
4 4 (18.18%) SQL Analyst
5 3 (13.64%) SQL Data Analyst
6 2 (9.09%) Business Analyst
6 2 (9.09%) Database Manager
6 2 (9.09%) Database Marketing Manager
6 2 (9.09%) Insight Analyst
6 2 (9.09%) Marketing Database Manager
6 2 (9.09%) Strategy Manager
7 1 (4.55%) Consultant
7 1 (4.55%) Data Manager
7 1 (4.55%) Marketing Business Analyst
7 1 (4.55%) Product Manager
Libraries, Frameworks & Software Standards
1 1 (4.55%) CSS
1 1 (4.55%) HTML
1 1 (4.55%) XML
Miscellaneous
1 10 (45.45%) Analytical Skills
2 8 (36.36%) Data Protection Act
3 1 (4.55%) Data Structures
3 1 (4.55%) Enterprise Software
Processes & Methodologies
1 14 (63.64%) Analytics
2 10 (45.45%) Data Protection
3 9 (40.91%) Campaign Analysis
3 9 (40.91%) Campaign Management
3 9 (40.91%) Marketing Analytics
4 8 (36.36%) B2B
4 8 (36.36%) Econometrics
4 8 (36.36%) Mathematical Modelling
4 8 (36.36%) Mathematics
4 8 (36.36%) Statistical Modelling
5 3 (13.64%) Data Management
5 3 (13.64%) Database Marketing
5 3 (13.64%) Project Management
6 2 (9.09%) Business Intelligence
6 2 (9.09%) Customer Insight
6 2 (9.09%) Data Acquisition
6 2 (9.09%) Data Privacy
6 2 (9.09%) Data Strategy
6 2 (9.09%) Email Marketing
6 2 (9.09%) Planning and Forecasting
Programming Languages
1 17 (77.27%) SQL
2 8 (36.36%) R
3 1 (4.55%) JavaScript
Qualifications
1 8 (36.36%) Degree
Vendors
1 8 (36.36%) Apteco
2 2 (9.09%) Netezza
2 2 (9.09%) Salesforce.com
3 1 (4.55%) Adobe
3 1 (4.55%) Oracle
3 1 (4.55%) Teradata