Design Personas
England > London
The table below provides summary statistics for contract job vacancies advertised in London requiring Design Persona skills. It includes a benchmarking guide to the contractor rates offered in vacancies that cited Design Persona over the 6 months leading up to 13 June 2025, comparing them to the same period in the previous two years.
| 6 months to 13 Jun 2025 |
Same period 2024 | Same period 2023 | |
|---|---|---|---|
| Rank | - | - | 481 |
| Rank change year-on-year | - | - | +118 |
| Contract jobs citing Design Persona | 0 | 0 | 2 |
| As % of all contract jobs advertised in London | - | - | 0.008% |
| As % of the Processes & Methodologies category | - | - | 0.009% |
| Number of daily rates quoted | 0 | 0 | 1 |
| 10th Percentile | - | - | - |
| 25th Percentile | - | - | £616 |
| Median daily rate (50th Percentile) | - | - | £633 |
| Median % change year-on-year | - | - | -14.53% |
| 75th Percentile | - | - | £649 |
| 90th Percentile | - | - | - |
| England median daily rate | - | £350 | £579 |
| % change year-on-year | - | -39.55% | +7.47% |
All Process and Methodology Skills
London
Design Persona falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all contract job vacancies requiring process or methodology skills in London.
| Contract vacancies with a requirement for process or methodology skills | 11,331 | 15,607 | 22,867 |
| As % of all contract IT jobs advertised in London | 92.26% | 88.27% | 90.90% |
| Number of daily rates quoted | 7,598 | 11,159 | 16,579 |
| 10th Percentile | £344 | £340 | £375 |
| 25th Percentile | £425 | £445 | £475 |
| Median daily rate (50th Percentile) | £550 | £550 | £588 |
| Median % change year-on-year | - | -6.38% | +2.17% |
| 75th Percentile | £675 | £675 | £700 |
| 90th Percentile | £800 | £800 | £800 |
| England median daily rate | £520 | £525 | £550 |
| % change year-on-year | -0.95% | -4.55% | - |
| Number of hourly rates quoted | 198 | 315 | 267 |
| 10th Percentile | £16.50 | £15.50 | £18.00 |
| 25th Percentile | £24.66 | £20.00 | £22.50 |
| Median hourly rate | £33.45 | £30.00 | £39.42 |
| Median % change year-on-year | +11.48% | -23.90% | +9.50% |
| 75th Percentile | £50.50 | £48.75 | £64.50 |
| 90th Percentile | £63.75 | £67.60 | £82.50 |
| England median hourly rate | £27.50 | £37.50 | £36.00 |
| % change year-on-year | -26.67% | +4.17% | +40.19% |
Design Persona
Job Vacancy Trend in London
Job postings citing Design Persona as a proportion of all IT jobs advertised in London.
Design Persona
Contractor Daily Rate Trend in London
3-month moving average daily rate quoted in jobs citing Design Persona in London.