Design Personas
England > London
The table below provides summary statistics and contractor rates for jobs advertised in London requiring Design Persona skills. It covers contract job vacancies from the 6 months leading up to 19 December 2025, with comparisons to the same periods in the previous two years.
|
|
6 months to
19 Dec 2025 |
Same period 2024 |
Same period 2023 |
| Rank |
378 |
366 |
401 |
| Rank change year-on-year |
-12 |
+35 |
+155 |
| Contract jobs citing Design Persona |
2 |
3 |
4 |
| As % of all contract jobs in London |
0.014% |
0.020% |
0.021% |
| As % of the Processes & Methodologies category |
0.015% |
0.022% |
0.024% |
| Number of daily rates quoted |
2 |
1 |
3 |
| 10th Percentile |
- |
- |
£383 |
| 25th Percentile |
- |
£756 |
£471 |
| Median daily rate (50th Percentile) |
£400 |
£763 |
£633 |
| Median % change year-on-year |
-47.54% |
+20.55% |
+9.05% |
| 75th Percentile |
- |
£769 |
£678 |
| 90th Percentile |
- |
- |
£695 |
| England median daily rate |
£376 |
£763 |
£375 |
| % change year-on-year |
-50.75% |
+103.33% |
-35.34% |
Design Persona falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all contract job vacancies requiring process or methodology skills in London.
| Contract vacancies with a requirement for process or methodology skills |
13,151 |
13,572 |
16,916 |
| As % of all contract IT jobs advertised in London |
91.42% |
90.07% |
89.40% |
| Number of daily rates quoted |
8,661 |
8,737 |
12,135 |
| 10th Percentile |
£350 |
£350 |
£350 |
| 25th Percentile |
£425 |
£450 |
£456 |
| Median daily rate (50th Percentile) |
£530 |
£550 |
£565 |
| Median % change year-on-year |
-3.64% |
-2.65% |
-4.24% |
| 75th Percentile |
£650 |
£675 |
£688 |
| 90th Percentile |
£760 |
£800 |
£794 |
| England median daily rate |
£505 |
£525 |
£544 |
| % change year-on-year |
-3.81% |
-3.49% |
-1.09% |
| Number of hourly rates quoted |
237 |
164 |
237 |
| 10th Percentile |
£18.14 |
£18.03 |
£18.50 |
| 25th Percentile |
£24.77 |
£23.80 |
£21.25 |
| Median hourly rate |
£31.49 |
£36.00 |
£34.00 |
| Median % change year-on-year |
-12.53% |
+5.88% |
-12.54% |
| 75th Percentile |
£53.13 |
£54.06 |
£60.00 |
| 90th Percentile |
£66.90 |
£80.75 |
£74.25 |
| England median hourly rate |
£25.15 |
£35.00 |
£44.50 |
| % change year-on-year |
-28.14% |
-21.35% |
+19.70% |
Design Persona
Job Vacancy Trend in London
Historical trend showing the proportion of contract IT job postings citing Design Persona relative to all contract IT jobs advertised in London.
Design Persona
Daily Rate Trend in London
Contractor daily rate distribution trend for jobs in London citing Design Persona.
Design Persona
Co-Occurring Skills & Capabilities in London by Category
The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:
