Digital Marketing Contracts in the North West

Digital Marketing
England > North West

The following table provides summary statistics for contract job vacancies advertised in the North West with a requirement for Digital Marketing skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Digital Marketing over the 6 months to 29 May 2024 with a comparison to the same period in the previous 2 years.

6 months to
29 May 2024
Same period 2023 Same period 2022
Rank 125 149 150
Rank change year-on-year +24 +1 -46
Contract jobs citing Digital Marketing 10 9 27
As % of all contract jobs advertised in the North West 0.37% 0.30% 0.67%
As % of the Processes & Methodologies category 0.43% 0.33% 0.76%
Number of daily rates quoted 8 5 25
10th Percentile £365 £219 £390
25th Percentile £413 £235 £481
Median daily rate (50th Percentile) £463 £675 £550
Median % change year-on-year -31.48% +22.73% +41.94%
75th Percentile £572 £688 £644
90th Percentile £664 - £690
England median daily rate £500 £525 £525
% change year-on-year -4.76% - +5.00%
Number of hourly rates quoted 1 0 0
Median hourly rate £16.85 - -
England median hourly rate £27.50 £62.50 £28.38
% change year-on-year -56.00% +120.23% -5.40%

All Process and Methodology Skills
North West

Digital Marketing is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in the North West with a requirement for process or methodology skills.

Contract vacancies with a requirement for process or methodology skills 2,311 2,737 3,560
As % of all contract IT jobs advertised in the North West 85.25% 90.06% 88.40%
Number of daily rates quoted 1,450 1,919 2,582
10th Percentile £306 £313 £238
25th Percentile £400 £413 £381
Median daily rate (50th Percentile) £500 £500 £475
Median % change year-on-year - +5.26% +11.76%
75th Percentile £588 £588 £575
90th Percentile £676 £675 £650
England median daily rate £525 £550 £540
% change year-on-year -4.55% +1.85% +8.00%
Number of hourly rates quoted 263 140 162
10th Percentile £11.00 £16.24 £10.50
25th Percentile £14.00 £22.09 £14.25
Median hourly rate £26.00 £35.00 £23.03
Median % change year-on-year -25.71% +51.99% +35.46%
75th Percentile £46.18 £48.19 £51.68
90th Percentile £66.61 £66.00 £75.00
England median hourly rate £37.50 £37.50 £25.00
% change year-on-year - +50.00% +11.11%

Digital Marketing
Job Vacancy Trend in the North West

Job postings citing Digital Marketing as a proportion of all IT jobs advertised in the North West.

Job vacancy trend for Digital Marketing in the North West

Digital Marketing
Contractor Daily Rate Trend in the North West

3-month moving average daily rate quoted in jobs citing Digital Marketing in the North West.

Daily rate trend for Digital Marketing in the North West

Digital Marketing
Daily Rate Histogram in the North West

Daily rate distribution for jobs citing Digital Marketing in the North West over the 6 months to 29 May 2024.

Daily rate histogram for Digital Marketing in the North West

Digital Marketing
Contractor Hourly Rate Trend in the North West

3-month moving average hourly rates quoted in jobs citing Digital Marketing in the North West.

Hourly rate trend for Digital Marketing in the North West

Digital Marketing
Contract Job Locations in the North West

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Digital Marketing within the North West region over the 6 months to 29 May 2024. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Jobs
Manchester +7 7 £463 -31.48% 40
Cheshire +4 1 £625 +174.73% 11
Cumbria - 1 - -
Merseyside - 1 £258 - 4
Digital Marketing
England

Digital Marketing
Co-occurring Skills and Capabilities in the North West by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 1 (10.00%) Adobe Experience Manager
Cloud Services
1 3 (30.00%) Google Analytics
1 3 (30.00%) Google Tag Manager
1 3 (30.00%) Power Platform
Communications & Networking
1 2 (20.00%) Internet
Database & Business Intelligence
1 3 (30.00%) Power BI
1 3 (30.00%) Tableau
2 1 (10.00%) Metadata
Development Applications
1 2 (20.00%) JIRA
2 1 (10.00%) ERwin
General
1 10 (100.00%) Marketing
2 5 (50.00%) Manufacturing
3 3 (30.00%) Analytical Skills
3 3 (30.00%) Electronics
3 3 (30.00%) Finance
3 3 (30.00%) Public Sector
3 3 (30.00%) Telecoms
4 2 (20.00%) Social Skills
5 1 (10.00%) Advertising
5 1 (10.00%) Automotive
5 1 (10.00%) Publishing
5 1 (10.00%) Retail
Job Titles
1 4 (40.00%) Analyst
2 3 (30.00%) Data Analyst
3 2 (20.00%) Architect
3 2 (20.00%) Project Manager
3 2 (20.00%) Senior
4 1 (10.00%) Business Analyst
4 1 (10.00%) Data Architect
4 1 (10.00%) E-Commerce Analyst
4 1 (10.00%) E-Commerce Business Analyst
4 1 (10.00%) E-Commerce Project Manager
4 1 (10.00%) Enterprise Architect
4 1 (10.00%) Implementation Analyst
4 1 (10.00%) Implementation Manager
4 1 (10.00%) Implementation Project Manager
4 1 (10.00%) Senior E-Commerce Manager
4 1 (10.00%) Senior Implementation Manager
4 1 (10.00%) Senior Manager
4 1 (10.00%) Senior Project Manager
4 1 (10.00%) Solutions Architect
4 1 (10.00%) Web Business Analyst
Libraries, Frameworks & Software Standards
1 1 (10.00%) AngularJS
1 1 (10.00%) CSS
1 1 (10.00%) HTML
Miscellaneous
1 1 (10.00%) Data Protection Act
1 1 (10.00%) Social Media
1 1 (10.00%) Wiki
Processes & Methodologies
1 6 (60.00%) Business Intelligence
2 5 (50.00%) Agile
2 5 (50.00%) CRM
2 5 (50.00%) E-Commerce
3 3 (30.00%) Actionable Insight
3 3 (30.00%) Analytics
3 3 (30.00%) Data Visualisation
3 3 (30.00%) Digital Analytics
3 3 (30.00%) Programme Management
3 3 (30.00%) Visualisation
4 2 (20.00%) B2C
4 2 (20.00%) Project Planning
4 2 (20.00%) Re-Platforming
4 2 (20.00%) Requirements Gathering
4 2 (20.00%) Scrum
4 2 (20.00%) Stakeholder Management
4 2 (20.00%) Supplier Management
4 2 (20.00%) Waterfall
5 1 (10.00%) Business Analysis
5 1 (10.00%) Data Architecture
Programming Languages
1 3 (30.00%) Python
1 3 (30.00%) SQL
2 1 (10.00%) JavaScript
Qualifications
1 2 (20.00%) SC Cleared
1 2 (20.00%) Security Cleared
2 1 (10.00%) Degree
Quality Assurance & Compliance
1 1 (10.00%) Data Quality
1 1 (10.00%) GDPR
Systems Management
1 1 (10.00%) EMC NetWorker
1 1 (10.00%) VxRail
Vendors
1 3 (30.00%) Google
1 3 (30.00%) Salesforce
1 3 (30.00%) SAP
2 1 (10.00%) Adobe
2 1 (10.00%) HubSpot
2 1 (10.00%) Sparx