Advertising
Berkshire > Reading
The table below looks at the prevalence of the term Advertising in contract job vacancies in Reading. Included is a benchmarking guide to the contractor rates offered in vacancies that cited Advertising over the 6 months leading up to 14 January 2026, comparing them to the same period in the previous two years.
| 6 months to 14 Jan 2026 |
Same period 2025 | Same period 2024 | |
|---|---|---|---|
| Rank | 67 | 83 | 89 |
| Rank change year-on-year | +16 | +6 | +4 |
| Contract jobs citing Advertising | 3 | 2 | 1 |
| As % of all contract jobs in Reading | 0.41% | 0.22% | 0.10% |
| As % of the General category | 0.71% | 0.37% | 0.16% |
| Number of daily rates quoted | 1 | 2 | 0 |
| 10th Percentile | - | £203 | - |
| 25th Percentile | £713 | £206 | - |
| Median daily rate (50th Percentile) | £775 | £213 | - |
| Median % change year-on-year | +264.71% | - | - |
| 75th Percentile | £838 | £219 | - |
| 90th Percentile | - | £223 | - |
| Berkshire median daily rate | £500 | £213 | - |
| % change year-on-year | +135.29% | - | - |
All General Skills
Reading
Advertising falls under the General Skills category. For comparison with the information above, the following table provides summary statistics for all contract job vacancies requiring general skills in Reading.
| Contract vacancies with a requirement for general skills | 424 | 541 | 637 |
| As % of all contract IT jobs advertised in Reading | 58.56% | 60.31% | 64.67% |
| Number of daily rates quoted | 303 | 250 | 375 |
| 10th Percentile | £283 | £250 | £210 |
| 25th Percentile | £406 | £436 | £350 |
| Median daily rate (50th Percentile) | £500 | £550 | £500 |
| Median % change year-on-year | -9.09% | +10.00% | -4.76% |
| 75th Percentile | £614 | £638 | £599 |
| 90th Percentile | £650 | £688 | £650 |
| Berkshire median daily rate | £500 | £525 | £475 |
| % change year-on-year | -4.76% | +10.53% | -3.06% |
| Number of hourly rates quoted | 25 | 4 | 11 |
| 10th Percentile | £14.50 | £33.05 | £51.25 |
| 25th Percentile | £58.00 | £39.13 | £55.83 |
| Median hourly rate | £80.00 | £52.83 | £63.29 |
| Median % change year-on-year | +51.44% | -16.53% | -2.63% |
| 75th Percentile | £95.00 | £67.26 | £66.97 |
| 90th Percentile | £97.50 | £71.82 | £67.50 |
| Berkshire median hourly rate | £43.96 | £58.38 | £57.32 |
| % change year-on-year | -24.70% | +1.84% | +29.54% |
Advertising
Job Vacancy Trend in Reading
Historical trend showing the proportion of contract IT job postings citing Advertising relative to all contract IT jobs advertised in Reading.
Advertising
Daily Rate Trend in Reading
Contractor daily rate distribution trend for jobs in Reading citing Advertising.
Advertising
Hourly Rate Trend in Reading
Contractor hourly rate distribution trend for jobs in Reading citing Advertising.
Advertising
Co-Occurring Skills & Capabilities in Reading by Category
The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category: