Period
to 17 December 2017

The following table provides summary statistics for contract job vacancies with a requirement for Marketing Automation skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Marketing Automation over the 6 months to 17 December 2017 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Marketing Automation
UK
6 months to
17 Dec 2017
Same period 2016 Same period 2015
Rank 817 789 841
Rank change year-on-year -28 +52 +19
Contract jobs citing Marketing Automation 59 86 62
As % of all contract IT jobs advertised in the UK 0.058% 0.084% 0.055%
As % of the Processes & Methodologies category 0.068% 0.10% 0.067%
Number of daily rates quoted 34 59 47
UK median daily rate £338 £438 £300
Median daily rate % change year-on-year -22.86% +45.83% -17.24%
10th Percentile £228 £250 £200
90th Percentile £475 £650 £488
UK excluding London median daily rate £310 £375 £288
% change year-on-year -17.33% +30.43% +43.75%
Number of hourly rates quoted 0 2 1
UK median hourly rate - £18.55 £29.00
Median hourly rate % change year-on-year - -36.05% -
UK excluding London median hourly rate - - -

Marketing Automation is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies with a requirement for process or methodology skills.

All Process and Methodology Skills
UK
Contract vacancies with a requirement for process or methodology skills 86735 85468 92702
As % of all contract IT jobs advertised in the UK 84.53% 83.94% 82.16%
Number of daily rates quoted 57981 56457 60191
UK median daily rate £450 £425 £420
Median daily rate % change year-on-year +5.88% +1.19% +5.00%
10th Percentile £281 £263 £263
90th Percentile £638 £606 £600
UK excluding London median daily rate £405 £400 £388
% change year-on-year +1.25% +3.23% +3.33%
Number of hourly rates quoted 1991 2312 2762
UK median hourly rate £25.00 £24.00 £22.50
Median hourly rate % change year-on-year +4.17% +6.67% +15.38%
10th Percentile £11.44 £11.25 £11.25
90th Percentile £49.75 £48.75 £47.83
UK excluding London median hourly rate £25.00 £24.15 £23.43
% change year-on-year +3.52% +3.09% +17.13%

Marketing Automation
Job Vacancy Trend

Job postings citing Marketing Automation as a percentage of all IT jobs advertised.

Job vacancy trend for Marketing Automation in the UK

Marketing Automation
Contractor Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Marketing Automation.

Contractor daily rate trend for Marketing Automation in the UK

Marketing Automation
Contractor Daily Rate Histogram

The daily rate distribution of IT jobs citing Marketing Automation over the 6 months to 17 December 2017.

Contractor daily rate histogram for Marketing Automation in the UK

Marketing Automation
Contractor Hourly Rate Trend

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Marketing Automation.

Contractor hourly rate trend for Marketing Automation in the UK

Marketing Automation
Top 10 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Marketing Automation within the UK over the 6 months to 17 December 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -44 58 £350 -18.84% 34
London -44 30 £400 -11.11% 11
UK excluding London +10 27 £310 -17.33% 23
South East -20 21 £310 -17.33% 12
North of England +44 3 £325 -25.71% 4
Yorkshire - 3 £325 - 3
South West +9 1 £350 -36.36% 6
West Midlands - 1 £225 -
Midlands - 1 £225 -
Scotland - 1 £300 -

For the 6 months to 17 December 2017, IT contractor jobs citing Marketing Automation also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads with a requirement for Marketing Automation.

1 59 (100.00%) Marketing
2 27 (45.76%) Salesforce.com
3 22 (37.29%) HTML
4 21 (35.59%) Eloqua
5 16 (27.12%) Marketo
5 16 (27.12%) CSS
6 14 (23.73%) CRM
7 13 (22.03%) Digital Marketing
7 13 (22.03%) SQL
8 12 (20.34%) Analytics
8 12 (20.34%) Salesforce Marketing Cloud
9 11 (18.64%) Analytical Skills
10 10 (16.95%) Finance
11 9 (15.25%) JavaScript
11 9 (15.25%) B2B
12 8 (13.56%) Degree
13 7 (11.86%) Publishing
13 7 (11.86%) Email Marketing
13 7 (11.86%) Microsoft Excel
13 7 (11.86%) Project Management
13 7 (11.86%) CMS
13 7 (11.86%) Social Media
14 6 (10.17%) Business Intelligence
14 6 (10.17%) B2C
14 6 (10.17%) Microsoft
14 6 (10.17%) Microsoft Office
14 6 (10.17%) Data Management
15 5 (8.47%) Agile Software Development
15 5 (8.47%) Data Analysis
15 5 (8.47%) SQL Server

Marketing Automation
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 7 (11.86%) CMS
2 3 (5.08%) SAS
3 1 (1.69%) EPiServer
3 1 (1.69%) Sitecore CMS
Applications
1 7 (11.86%) Microsoft Excel
2 6 (10.17%) Microsoft Office
3 4 (6.78%) Photoshop
4 1 (1.69%) Microsoft PowerPoint
Business Applications
1 21 (35.59%) Eloqua
2 2 (3.39%) Social Studio
3 1 (1.69%) Adobe Campaign
3 1 (1.69%) Dynamics CRM
3 1 (1.69%) Unica
Cloud Services
1 5 (8.47%) Salesforce Service Cloud
2 2 (3.39%) Amazon AWS
2 2 (3.39%) Google Analytics
2 2 (3.39%) Google Tag Manager
2 2 (3.39%) Microsoft Azure
2 2 (3.39%) SaaS
3 1 (1.69%) IaaS
3 1 (1.69%) PaaS
3 1 (1.69%) Silverpop
Communications & Networking
1 5 (8.47%) SMS
Database & Business Intelligence
1 5 (8.47%) SQL Server
2 2 (3.39%) Data Mining
2 2 (3.39%) Relational Database
3 1 (1.69%) Big Data
3 1 (1.69%) Data Warehouse
3 1 (1.69%) Hadoop
3 1 (1.69%) NoSQL
Development Applications
1 3 (5.08%) JIRA
2 2 (3.39%) Dreamweaver
2 2 (3.39%) Git (software)
2 2 (3.39%) SQL Server Management Studio (SSMS)
2 2 (3.39%) Visual Studio
3 1 (1.69%) Team Foundation Server
General
1 59 (100.00%) Marketing
2 10 (16.95%) Finance
3 7 (11.86%) Publishing
4 4 (6.78%) Advertising
5 3 (5.08%) Law
5 3 (5.08%) Manufacturing
5 3 (5.08%) Retail
6 2 (3.39%) Brand Awareness
6 2 (3.39%) Legal
6 2 (3.39%) Pharmaceutical
7 1 (1.69%) Automotive
7 1 (1.69%) Back Office
7 1 (1.69%) Banking
7 1 (1.69%) Electronics
7 1 (1.69%) Investment Banking
7 1 (1.69%) Telecoms
Job Titles
1 16 (27.12%) Analyst
1 16 (27.12%) Developer
2 14 (23.73%) Marketing Manager
3 9 (15.25%) Consultant
4 8 (13.56%) Digital Marketing Manager
5 7 (11.86%) Data Analyst
6 6 (10.17%) Business Analyst
6 6 (10.17%) Marketing Analyst
6 6 (10.17%) Marketing Consultant
7 5 (8.47%) Automation Specialist
7 5 (8.47%) Cloud Consultant
7 5 (8.47%) Digital Analyst
7 5 (8.47%) Marketing Automation Specialist
7 5 (8.47%) Marketing Specialist
7 5 (8.47%) Technical Consultant
8 4 (6.78%) Email Developer
8 4 (6.78%) Marketing Automation Manager
8 4 (6.78%) Marketing Data Analyst
8 4 (6.78%) Salesforce Consultant
9 3 (5.08%) Agile Business Analyst
Libraries, Frameworks & Software Standards
1 22 (37.29%) HTML
2 16 (27.12%) CSS
3 3 (5.08%) Web Services
4 2 (3.39%) .NET
4 2 (3.39%) CSS3
4 2 (3.39%) HTML5
4 2 (3.39%) Mason
4 2 (3.39%) Node.js
4 2 (3.39%) React
4 2 (3.39%) Sass
5 1 (1.69%) COM
5 1 (1.69%) jQuery
5 1 (1.69%) REST
5 1 (1.69%) RESTful
5 1 (1.69%) SOAP
5 1 (1.69%) XML
Miscellaneous
1 11 (18.64%) Analytical Skills
2 7 (11.86%) Social Media
3 4 (6.78%) User Experience
4 2 (3.39%) Data Protection Act
4 2 (3.39%) Life Science
5 1 (1.69%) Cloud Native
5 1 (1.69%) Computer Science
5 1 (1.69%) Credit Risk
Processes & Methodologies
1 14 (23.73%) CRM
2 13 (22.03%) Digital Marketing
3 12 (20.34%) Analytics
4 9 (15.25%) B2B
5 7 (11.86%) Email Marketing
5 7 (11.86%) Project Management
6 6 (10.17%) B2C
6 6 (10.17%) Business Intelligence
6 6 (10.17%) Data Management
7 5 (8.47%) Agile Software Development
7 5 (8.47%) Data Analysis
7 5 (8.47%) E-Commerce
7 5 (8.47%) Marketing Strategy
7 5 (8.47%) Outbound Marketing
8 4 (6.78%) Lead Generation
8 4 (6.78%) SEO
8 4 (6.78%) Social Listening
8 4 (6.78%) Stakeholder Management
8 4 (6.78%) Time Management
9 3 (5.08%) Identity Management
Programming Languages
1 13 (22.03%) SQL
2 9 (15.25%) JavaScript
3 2 (3.39%) ES6
3 2 (3.39%) T-SQL
4 1 (1.69%) ABAP
4 1 (1.69%) C
4 1 (1.69%) C#
4 1 (1.69%) Python
4 1 (1.69%) R
Qualifications
1 8 (13.56%) Degree
2 2 (3.39%) Master's Degree
Quality Assurance & Compliance
1 2 (3.39%) Data Quality
2 1 (1.69%) GDPR
Vendors
1 27 (45.76%) Salesforce.com
2 16 (27.12%) Marketo
3 12 (20.34%) Salesforce Marketing Cloud
4 6 (10.17%) Microsoft
5 5 (8.47%) Pardot
6 4 (6.78%) Adobe
6 4 (6.78%) Tableau
7 3 (5.08%) Oracle
7 3 (5.08%) Twitter
8 2 (3.39%) Google
8 2 (3.39%) HubSpot
8 2 (3.39%) Optimizely
8 2 (3.39%) Reuters
9 1 (1.69%) Alteryx
9 1 (1.69%) IBM
9 1 (1.69%) SAP
9 1 (1.69%) Sitecore
9 1 (1.69%) Spredfast