Period
to 18 October 2018

The following table provides summary statistics for contract job vacancies with a requirement for Marketing Automation skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Marketing Automation over the 6 months to 18 October 2018 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Marketing Automation
UK
6 months to
18 Oct 2018
Same period 2017 Same period 2016
Rank 824 809 796
Rank change year-on-year -15 -13 +29
Contract jobs citing Marketing Automation 60 58 98
As % of all contract IT jobs advertised in the UK 0.058% 0.058% 0.092%
As % of the Processes & Methodologies category 0.068% 0.068% 0.11%
Number of daily rates quoted 35 25 72
UK median daily rate £450 £425 £400
Median daily rate % change year-on-year +5.88% +6.25% +33.33%
10th Percentile £290 £209 £188
90th Percentile £583 £538 £575
UK excluding London median daily rate £500 £300 £375
% change year-on-year +66.67% -20.00% +30.43%
Number of hourly rates quoted 0 0 2
UK median hourly rate - - £18.55
UK excluding London median hourly rate - - -

Marketing Automation is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies with a requirement for process or methodology skills.

All Process and Methodology Skills
UK
Contract vacancies with a requirement for process or methodology skills 88,860 85,218 90,687
As % of all contract IT jobs advertised in the UK 86.19% 85.73% 85.11%
Number of daily rates quoted 58,647 56,432 59,904
UK median daily rate £450 £450 £425
Median daily rate % change year-on-year - +5.88% +3.66%
10th Percentile £300 £280 £263
90th Percentile £638 £625 £600
UK excluding London median daily rate £425 £400 £400
% change year-on-year +6.25% - +6.67%
Number of hourly rates quoted 2,410 2,058 2,457
UK median hourly rate £21.00 £24.93 £22.50
Median hourly rate % change year-on-year -15.75% +10.78% +3.45%
10th Percentile £11.18 £11.25 £11.25
90th Percentile £50.00 £50.00 £48.38
UK excluding London median hourly rate £20.00 £25.00 £23.00
% change year-on-year -20.00% +8.70% +4.55%

Marketing Automation
Job Vacancy Trend

Job postings citing Marketing Automation as a percentage of all IT jobs advertised.

Job vacancy trend for Marketing Automation in the UK

Marketing Automation
Contractor Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Marketing Automation.

Contractor daily rate trend for Marketing Automation in the UK

Marketing Automation
Contractor Daily Rate Histogram

The daily rate distribution of IT jobs citing Marketing Automation over the 6 months to 18 October 2018.

Contractor daily rate histogram for Marketing Automation in the UK

Marketing Automation
Contractor Hourly Rate Trend

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Marketing Automation.

Contractor hourly rate trend for Marketing Automation in the UK

Marketing Automation
Top 11 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Marketing Automation within the UK over the 6 months to 18 October 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England 0 58 £471 +7.71% 75
UK excluding London -12 32 £500 +66.67% 42
London -22 27 £450 - 48
South East -12 21 £500 +42.86% 14
East of England - 5 £500 - 3
Midlands -11 4 £550 +144.44% 2
West Midlands -15 3 £550 +144.44% 2
Scotland -16 1 - - 6
Yorkshire - 1 - -
East Midlands - 1 - -
North of England - 1 - - 6

For the 6 months to 18 October 2018, IT contractor jobs citing Marketing Automation also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads with a requirement for Marketing Automation.

1 60 (100.00%) Marketing
2 32 (53.33%) CRM
3 22 (36.67%) Project Management
3 22 (36.67%) Agile Software Development
3 22 (36.67%) Analytical Skills
4 21 (35.00%) Salesforce.com
5 20 (33.33%) Degree
6 17 (28.33%) B2B
7 15 (25.00%) Analytics
8 13 (21.67%) Microsoft
8 13 (21.67%) Finance
9 12 (20.00%) Eloqua
9 12 (20.00%) Marketo
10 11 (18.33%) HTML
10 11 (18.33%) Problem-Solving
11 10 (16.67%) Workflow
11 10 (16.67%) Digital Marketing
12 9 (15.00%) Stakeholder Management
12 9 (15.00%) Middleware
13 8 (13.33%) Oracle
13 8 (13.33%) Email Marketing
13 8 (13.33%) Sales Enablement
14 7 (11.67%) SQL
14 7 (11.67%) Microsoft Office
14 7 (11.67%) CSS
14 7 (11.67%) Microsoft Excel
14 7 (11.67%) Virtual Team
14 7 (11.67%) User Stories
15 6 (10.00%) Process Improvement
15 6 (10.00%) Actionable Insight

Marketing Automation
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 5 (8.33%) Oracle Workflow
2 3 (5.00%) CMS
2 3 (5.00%) Mule
3 2 (3.33%) SAS
4 1 (1.67%) Adobe Experience Manager
4 1 (1.67%) Apache Spark
4 1 (1.67%) Confluence
4 1 (1.67%) Sitecore CMS
4 1 (1.67%) WordPress
Applications
1 7 (11.67%) Microsoft Excel
1 7 (11.67%) Microsoft Office
2 6 (10.00%) Microsoft PowerPoint
3 2 (3.33%) Photoshop
4 1 (1.67%) Microsoft Project
4 1 (1.67%) MS Visio
Business Applications
1 12 (20.00%) Eloqua
2 4 (6.67%) Adobe Campaign
2 4 (6.67%) Dynamics CRM
3 2 (3.33%) Unica
4 1 (1.67%) Data Workbench
Cloud Services
1 6 (10.00%) Salesforce Sales Cloud
2 5 (8.33%) Dynamics 365
2 5 (8.33%) SaaS
3 1 (1.67%) Adobe Analytics
3 1 (1.67%) Amazon AWS
3 1 (1.67%) Amazon EMR
3 1 (1.67%) Amazon S3
3 1 (1.67%) BlueKai
3 1 (1.67%) GitHub
3 1 (1.67%) Google Analytics
3 1 (1.67%) Microsoft Azure
3 1 (1.67%) Salesforce Service Cloud
3 1 (1.67%) SurveyMonkey
3 1 (1.67%) Trello
Communications & Networking
1 1 (1.67%) Intranet
Database & Business Intelligence
1 2 (3.33%) Big Data
2 1 (1.67%) Amazon Athena
2 1 (1.67%) Amazon RDS
2 1 (1.67%) Amazon Redshift
2 1 (1.67%) Apache Hive
2 1 (1.67%) Data Mining
2 1 (1.67%) Data Warehouse
2 1 (1.67%) Enterprise Data Warehouse
2 1 (1.67%) PostgreSQL
2 1 (1.67%) Relational Database
2 1 (1.67%) SQL Server
Development Applications
1 2 (3.33%) Dreamweaver
1 2 (3.33%) JIRA
2 1 (1.67%) SQL Server Management Studio (SSMS)
General
1 60 (100.00%) Marketing
2 13 (21.67%) Finance
3 4 (6.67%) Advertising
3 4 (6.67%) Retail
4 3 (5.00%) Legal
4 3 (5.00%) Publishing
5 2 (3.33%) Banking
5 2 (3.33%) Telecoms
6 1 (1.67%) French Language
6 1 (1.67%) German Language
6 1 (1.67%) Spanish Language
Job Titles
1 13 (21.67%) Marketing Manager
2 9 (15.00%) Consultant
2 9 (15.00%) Marketing Specialist
3 8 (13.33%) Analyst
4 7 (11.67%) Salesforce Consultant
5 6 (10.00%) Project Manager
6 5 (8.33%) Architect
6 5 (8.33%) Automation Specialist
6 5 (8.33%) Marketing Analyst
6 5 (8.33%) Marketing Automation Specialist
6 5 (8.33%) Marketing Consultant
6 5 (8.33%) Operations Manager
6 5 (8.33%) Solutions Architect
7 4 (6.67%) Developer
7 4 (6.67%) Digital Marketing Specialist
8 3 (5.00%) Automation Consultant
8 3 (5.00%) Business Analyst
8 3 (5.00%) Data Analyst
8 3 (5.00%) Marketing Automation Consultant
8 3 (5.00%) Salesforce Developer
Libraries, Frameworks & Software Standards
1 11 (18.33%) HTML
2 9 (15.00%) Middleware
3 7 (11.67%) CSS
4 2 (3.33%) HTML5
4 2 (3.33%) RESTful
4 2 (3.33%) Web Services
5 1 (1.67%) CSS3
5 1 (1.67%) Hibernate
5 1 (1.67%) jQuery
5 1 (1.67%) LESS
5 1 (1.67%) Spring
Miscellaneous
1 22 (36.67%) Analytical Skills
2 7 (11.67%) Virtual Team
3 5 (8.33%) Computer Science
3 5 (8.33%) Social Media
3 5 (8.33%) User Experience
4 2 (3.33%) Marketing Technology
4 2 (3.33%) Replication
5 1 (1.67%) Blog
5 1 (1.67%) Clustering
5 1 (1.67%) Data Protection Act
5 1 (1.67%) Fintech
5 1 (1.67%) Management Information System
5 1 (1.67%) Self-Motivation
Processes & Methodologies
1 32 (53.33%) CRM
2 22 (36.67%) Agile Software Development
2 22 (36.67%) Project Management
3 17 (28.33%) B2B
4 15 (25.00%) Analytics
5 11 (18.33%) Problem-Solving
6 10 (16.67%) Digital Marketing
6 10 (16.67%) Workflow
7 9 (15.00%) Stakeholder Management
8 8 (13.33%) Email Marketing
8 8 (13.33%) Sales Enablement
9 7 (11.67%) User Stories
10 6 (10.00%) Actionable Insight
10 6 (10.00%) Data Management
10 6 (10.00%) Demand Generation
10 6 (10.00%) Process Improvement
11 5 (8.33%) B2C
11 5 (8.33%) Data Analysis
11 5 (8.33%) Resource Management
11 5 (8.33%) User Acceptance Testing
Programming Languages
1 7 (11.67%) SQL
2 6 (10.00%) JavaScript
3 1 (1.67%) Python
3 1 (1.67%) T-SQL
Qualifications
1 20 (33.33%) Degree
2 4 (6.67%) Computer Science Degree
2 4 (6.67%) TOGAF Certification
3 3 (5.00%) PRINCE2 Certification
4 1 (1.67%) PMI Certification
4 1 (1.67%) PMP
Quality Assurance & Compliance
1 5 (8.33%) Data Quality
2 4 (6.67%) SLA
3 1 (1.67%) GDPR
3 1 (1.67%) ISO 9001
3 1 (1.67%) ISO/IEC 27001
Systems Management
1 4 (6.67%) Single Sign-On
Vendors
1 21 (35.00%) Salesforce.com
2 13 (21.67%) Microsoft
3 12 (20.00%) Marketo
4 8 (13.33%) Oracle
5 6 (10.00%) Adobe
5 6 (10.00%) Salesforce Marketing Cloud
6 4 (6.67%) MuleSoft
7 2 (3.33%) Cadence
7 2 (3.33%) IBM
7 2 (3.33%) Pardot
8 1 (1.67%) Alteryx
8 1 (1.67%) Atlassian
8 1 (1.67%) Cognizant
8 1 (1.67%) Google
8 1 (1.67%) Optimizely
8 1 (1.67%) Siebel
8 1 (1.67%) Sitecore
8 1 (1.67%) Tableau
8 1 (1.67%) Twitter