Period
to 22 July 2018

The following table provides summary statistics for contract job vacancies with a requirement for Marketing Automation skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Marketing Automation over the 6 months to 22 July 2018 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Marketing Automation
UK
6 months to
22 Jul 2018
Same period 2017 Same period 2016
Rank 818 796 797
Rank change year-on-year -22 +1 +13
Contract jobs citing Marketing Automation 83 64 98
As % of all contract IT jobs advertised in the UK 0.080% 0.067% 0.089%
As % of the Processes & Methodologies category 0.094% 0.079% 0.11%
Number of daily rates quoted 46 32 68
UK median daily rate £450 £388 £415
Median daily rate % change year-on-year +16.13% -6.63% +18.57%
10th Percentile £150 £201 £175
90th Percentile £600 £569 £575
UK excluding London median daily rate £500 £288 £325
% change year-on-year +73.91% -11.54% +13.04%
Number of hourly rates quoted 0 1 0
UK median hourly rate - £17.50 -
UK excluding London median hourly rate - - -

Marketing Automation is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies with a requirement for process or methodology skills.

All Process and Methodology Skills
UK
Contract vacancies with a requirement for process or methodology skills 88,579 81,472 92,785
As % of all contract IT jobs advertised in the UK 85.73% 84.93% 84.31%
Number of daily rates quoted 58,435 53,324 61,119
UK median daily rate £450 £450 £425
Median daily rate % change year-on-year +0.11% +5.76% +6.25%
10th Percentile £300 £275 £263
90th Percentile £638 £625 £600
UK excluding London median daily rate £425 £400 £400
% change year-on-year +6.25% - +6.67%
Number of hourly rates quoted 2,441 2,132 2,266
UK median hourly rate £22.00 £25.00 £24.00
Median hourly rate % change year-on-year -12.00% +4.17% +11.63%
10th Percentile £11.17 £11.50 £11.50
90th Percentile £50.25 £52.49 £48.75
UK excluding London median hourly rate £21.00 £25.00 £25.00
% change year-on-year -16.00% - +16.01%

Marketing Automation
Job Vacancy Trend

Job postings citing Marketing Automation as a percentage of all IT jobs advertised.

Job vacancy trend for Marketing Automation in the UK

Marketing Automation
Contractor Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Marketing Automation.

Contractor daily rate trend for Marketing Automation in the UK

Marketing Automation
Contractor Daily Rate Histogram

The daily rate distribution of IT jobs citing Marketing Automation over the 6 months to 22 July 2018.

Contractor daily rate histogram for Marketing Automation in the UK

Marketing Automation
Contractor Hourly Rate Trend

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Marketing Automation.

Contractor hourly rate trend for Marketing Automation in the UK

Marketing Automation
Top 11 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Marketing Automation within the UK over the 6 months to 22 July 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -24 81 £450 +12.50% 49
London -32 45 £388 -13.89% 26
UK excluding London -11 37 £500 +73.91% 23
South East -17 25 £500 +122.22% 13
East of England - 5 £500 - 1
Midlands - 4 £450 - 2
Yorkshire -19 2 - - 2
North of England -22 2 - - 6
East Midlands - 2 - - 1
West Midlands - 2 £450 - 1
Scotland -33 1 - -

For the 6 months to 22 July 2018, IT contractor jobs citing Marketing Automation also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads with a requirement for Marketing Automation.

1 83 (100.00%) Marketing
2 39 (46.99%) Salesforce.com
3 35 (42.17%) CRM
4 27 (32.53%) Agile Software Development
5 26 (31.33%) Analytical Skills
6 23 (27.71%) Project Management
7 22 (26.51%) Digital Marketing
8 21 (25.30%) Eloqua
8 21 (25.30%) Finance
9 19 (22.89%) Degree
10 18 (21.69%) Analytics
10 18 (21.69%) Stakeholder Management
11 16 (19.28%) Pardot
12 15 (18.07%) Marketo
12 15 (18.07%) Oracle
13 13 (15.66%) HTML
13 13 (15.66%) B2B
14 11 (13.25%) Data Analysis
15 10 (12.05%) CSS
15 10 (12.05%) JavaScript
15 10 (12.05%) Waterfall
16 9 (10.84%) Salesforce Marketing Cloud
16 9 (10.84%) Microsoft
16 9 (10.84%) Middleware
16 9 (10.84%) Google
17 8 (9.64%) SEO
17 8 (9.64%) Workflow
17 8 (9.64%) Adobe
17 8 (9.64%) SQL
17 8 (9.64%) GDPR

Marketing Automation
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 6 (7.23%) CMS
2 3 (3.61%) Mule
2 3 (3.61%) Oracle Workflow
2 3 (3.61%) SAS
2 3 (3.61%) Sitecore CMS
3 2 (2.41%) Adobe Experience Manager
4 1 (1.20%) Apache Spark
4 1 (1.20%) Confluence
4 1 (1.20%) EPiServer
4 1 (1.20%) WordPress
Applications
1 7 (8.43%) Microsoft Office
2 6 (7.23%) Microsoft Excel
3 5 (6.02%) Microsoft PowerPoint
4 1 (1.20%) Microsoft Project
4 1 (1.20%) MS Visio
4 1 (1.20%) Photoshop
4 1 (1.20%) SPSS
Business Applications
1 21 (25.30%) Eloqua
2 7 (8.43%) Dynamics CRM
3 4 (4.82%) Adobe Campaign
4 1 (1.20%) Data Workbench
4 1 (1.20%) Revive Adserver
4 1 (1.20%) Temenos T24
4 1 (1.20%) Unica
Cloud Services
1 5 (6.02%) SaaS
1 5 (6.02%) Salesforce Sales Cloud
2 4 (4.82%) Dynamics 365
3 3 (3.61%) Google Analytics
4 2 (2.41%) Adobe Analytics
4 2 (2.41%) Amazon AWS
4 2 (2.41%) Amazon S3
5 1 (1.20%) AdWords
5 1 (1.20%) Amazon EMR
5 1 (1.20%) BlueKai
5 1 (1.20%) Microsoft Azure
5 1 (1.20%) Salesforce Service Cloud
5 1 (1.20%) SurveyMonkey
5 1 (1.20%) Trello
Database & Business Intelligence
1 5 (6.02%) Big Data
2 2 (2.41%) Hadoop
3 1 (1.20%) Amazon Athena
3 1 (1.20%) Amazon RDS
3 1 (1.20%) Amazon Redshift
3 1 (1.20%) Apache Hive
3 1 (1.20%) Data Lake
3 1 (1.20%) Data Mining
3 1 (1.20%) Data Warehouse
3 1 (1.20%) Enterprise Data Warehouse
3 1 (1.20%) IBM InfoSphere
3 1 (1.20%) PostgreSQL
3 1 (1.20%) Relational Database
3 1 (1.20%) SQL Server
Development Applications
1 2 (2.41%) JIRA
2 1 (1.20%) Dreamweaver
2 1 (1.20%) SQL Server Management Studio (SSMS)
General
1 83 (100.00%) Marketing
2 21 (25.30%) Finance
3 4 (4.82%) Banking
4 3 (3.61%) Advertising
4 3 (3.61%) Legal
4 3 (3.61%) Publishing
4 3 (3.61%) Retail
5 2 (2.41%) German Language
5 2 (2.41%) Law
5 2 (2.41%) Telecoms
6 1 (1.20%) Financial Institution
6 1 (1.20%) French Language
6 1 (1.20%) Front Office
6 1 (1.20%) Spanish Language
Job Titles
1 16 (19.28%) Marketing Manager
2 13 (15.66%) Consultant
3 12 (14.46%) Analyst
4 11 (13.25%) Developer
5 9 (10.84%) Salesforce Developer
6 8 (9.64%) Administrator
6 8 (9.64%) Business Analyst
6 8 (9.64%) Salesforce Consultant
7 7 (8.43%) Digital Marketing Manager
7 7 (8.43%) Marketing Consultant
7 7 (8.43%) Salesforce Administrator
8 6 (7.23%) Marketing Analyst
8 6 (7.23%) Marketing Specialist
8 6 (7.23%) Project Manager
9 5 (6.02%) Architect
10 4 (4.82%) Marketing Business Analyst
10 4 (4.82%) Solutions Architect
11 3 (3.61%) Automation Consultant
11 3 (3.61%) Marketing Automation Consultant
11 3 (3.61%) Senior Manager
Libraries, Frameworks & Software Standards
1 13 (15.66%) HTML
2 10 (12.05%) CSS
3 9 (10.84%) Middleware
4 3 (3.61%) Mason
5 2 (2.41%) HTML5
5 2 (2.41%) RESTful
5 2 (2.41%) Web Services
6 1 (1.20%) .NET
6 1 (1.20%) AngularJS
6 1 (1.20%) CSS3
6 1 (1.20%) Hibernate
6 1 (1.20%) iOS SDK
6 1 (1.20%) jQuery
6 1 (1.20%) LESS
6 1 (1.20%) React
6 1 (1.20%) REST
6 1 (1.20%) Servlets
6 1 (1.20%) Spring
Miscellaneous
1 26 (31.33%) Analytical Skills
2 7 (8.43%) Social Media
3 6 (7.23%) Blog
3 6 (7.23%) Virtual Team
4 5 (6.02%) Computer Science
5 4 (4.82%) Marketing Technology
5 4 (4.82%) User Experience
6 3 (3.61%) Analytical Mindset
6 3 (3.61%) Management Information System
7 1 (1.20%) Clustering
7 1 (1.20%) Data Protection Act
7 1 (1.20%) e-Learning
7 1 (1.20%) Equities
7 1 (1.20%) Fixed Income
7 1 (1.20%) Graphic Design
7 1 (1.20%) Replication
7 1 (1.20%) Self-Motivation
7 1 (1.20%) Smart Meter
7 1 (1.20%) SWIFT
7 1 (1.20%) Taxonomies
Operating Systems
1 1 (1.20%) Android
1 1 (1.20%) Apple iOS
Processes & Methodologies
1 35 (42.17%) CRM
2 27 (32.53%) Agile Software Development
3 23 (27.71%) Project Management
4 22 (26.51%) Digital Marketing
5 18 (21.69%) Analytics
5 18 (21.69%) Stakeholder Management
6 13 (15.66%) B2B
7 11 (13.25%) Data Analysis
8 10 (12.05%) Waterfall
9 8 (9.64%) Problem-Solving
9 8 (9.64%) SEO
9 8 (9.64%) Workflow
10 7 (8.43%) Analytical Thinking
10 7 (8.43%) Customer Engagement
10 7 (8.43%) Data Management
10 7 (8.43%) Pay per click
11 6 (7.23%) Continuous Improvement
11 6 (7.23%) Sales Enablement
11 6 (7.23%) Scaled Agile Framework
11 6 (7.23%) User Stories
Programming Languages
1 10 (12.05%) JavaScript
2 8 (9.64%) SQL
3 2 (2.41%) Java
4 1 (1.20%) Apple Swift
4 1 (1.20%) C
4 1 (1.20%) Java 8
4 1 (1.20%) Objective-C
4 1 (1.20%) Python
4 1 (1.20%) R
4 1 (1.20%) T-SQL
Qualifications
1 19 (22.89%) Degree
2 4 (4.82%) Computer Science Degree
2 4 (4.82%) TOGAF Certification
3 1 (1.20%) PMI Certification
3 1 (1.20%) PMP
3 1 (1.20%) PRINCE2 Certification
3 1 (1.20%) SAFe Agilist
Quality Assurance & Compliance
1 8 (9.64%) GDPR
2 6 (7.23%) Data Quality
3 2 (2.41%) SLA
4 1 (1.20%) ISO 9001
4 1 (1.20%) ISO/IEC 27001
4 1 (1.20%) QA
Systems Management
1 4 (4.82%) Single Sign-On
Vendors
1 39 (46.99%) Salesforce.com
2 16 (19.28%) Pardot
3 15 (18.07%) Marketo
3 15 (18.07%) Oracle
4 9 (10.84%) Google
4 9 (10.84%) Microsoft
4 9 (10.84%) Salesforce Marketing Cloud
5 8 (9.64%) Adobe
6 7 (8.43%) Siebel
6 7 (8.43%) Twitter
7 4 (4.82%) MuleSoft
8 3 (3.61%) IBM
8 3 (3.61%) Sitecore
9 1 (1.20%) Atlassian
9 1 (1.20%) Cadence
9 1 (1.20%) Cognizant
9 1 (1.20%) DoubleClick
9 1 (1.20%) Pega
9 1 (1.20%) RapidMiner
9 1 (1.20%) Temenos