Period
to 27 June 2019

The median contractor rate for a Social Media Manager was £263 per day in advertised job vacancies during the 6 months to 27 June 2019.

The first table below provides contractor rate benchmarking and summary statistics including a comparison to same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Social Media Manager
UK
6 months to
27 Jun 2019
Same period 2018 Same period 2017
Rank 831 878 820
Rank change year-on-year +47 -58 +50
Contract jobs requiring a Social Media Manager 16 8 18
As % of all contract IT jobs advertised in the UK 0.018% 0.008% 0.020%
As % of the Job Titles category 0.019% 0.008% 0.021%
Number of daily rates quoted 8 6 6
UK median daily rate £263 £206 £206
Median daily rate % change year-on-year +27.43% -0.12% -39.34%
10th Percentile £164 £165 £178
90th Percentile £300 £276 £388
UK excluding London median daily rate - £200 £201
% change year-on-year - -0.62% -44.48%
Number of hourly rates quoted 0 0 1
UK median hourly rate - - £12.25
UK excluding London median hourly rate - - £12.25

The following table is for comparison with the above and includes summary statistics for all contract IT job vacancies. Most job vacancies include a discernible job title that can be normalized. As such, the figures in the second row provide an indication of the number of contract jobs in our overall sample.

All Contract IT Job Vacancies
UK
Contract vacancies in the UK with a recognized job title 86,211 95,862 87,468
% of contract IT jobs with a recognized job title 94.58% 94.83% 94.98%
Number of daily rates quoted 56,640 62,741 56,595
UK median daily rate £475 £450 £425
Median daily rate % change year-on-year +5.50% +5.88% +0.47%
10th Percentile £270 £269 £263
90th Percentile £650 £638 £613
UK excluding London median daily rate £425 £413 £400
% change year-on-year +3.03% +3.13% +3.23%
Number of hourly rates quoted 2,829 3,094 2,887
UK median hourly rate £19.65 £18.00 £18.75
Median hourly rate % change year-on-year +9.14% -3.97% -6.28%
10th Percentile £11.17 £11.00 £10.75
90th Percentile £51.75 £48.00 £50.00
UK excluding London median hourly rate £18.50 £17.50 £17.77
% change year-on-year +5.71% -1.52% -11.15%

Social Media Manager
Job Vacancy Trend

Job postings that featured Social Media Manager in the job title as a percentage of all IT jobs advertised.

Job vacancy trend for Social Media Manager in the UK

Social Media Manager
Contractor Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Social Media Manager.

Contractor daily rate trend for Social Media Manager in the UK

Social Media Manager
Contractor Daily Rate Histogram

The daily rate distribution of IT jobs citing Social Media Manager over the 6 months to 27 June 2019.

Contractor daily rate histogram for Social Media Manager in the UK

Social Media Manager
Contractor Hourly Rate Trend

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Social Media Manager.

Contractor hourly rate trend for Social Media Manager in the UK

Social Media Manager
Top 6 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Social Media Manager within the UK over the 6 months to 27 June 2019. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +64 15 £263 +27.43% 2
London +54 14 £263 +27.43% 1
UK excluding London +15 2 - - 1
North of England +32 1 - -
North West +24 1 - -
Scotland - 1 - -

Social Media Manager Skill Set
Top 30 Co-occurring IT Skills

For the 6 months to 27 June 2019, Social Media Manager contract jobs required the following IT skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads featuring Social Media Manager in the job title.

1 16 (100.00%) Social Media
2 10 (62.50%) Marketing
3 5 (31.25%) Analytics
4 4 (25.00%) Facebook
4 4 (25.00%) Marketing Strategy
4 4 (25.00%) Social Media Management
4 4 (25.00%) Retail
5 3 (18.75%) Content Management
5 3 (18.75%) B2C
5 3 (18.75%) Instagram
5 3 (18.75%) YouTube
5 3 (18.75%) Twitter
6 2 (12.50%) Social Media Monitoring
6 2 (12.50%) Line Management
6 2 (12.50%) CTC Cleared
6 2 (12.50%) Security Cleared
6 2 (12.50%) Decision-Making
6 2 (12.50%) Storytelling
6 2 (12.50%) Project Management
6 2 (12.50%) Telecoms
6 2 (12.50%) CMS
6 2 (12.50%) Agile Software Development
6 2 (12.50%) Web Analytics
6 2 (12.50%) Google
6 2 (12.50%) Animation
6 2 (12.50%) Photography
6 2 (12.50%) Copywriting
6 2 (12.50%) Google Analytics
6 2 (12.50%) Digital Marketing
6 2 (12.50%) Time Management

Social Media Manager Skill Set
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 2 (12.50%) CMS
2 1 (6.25%) Confluence
2 1 (6.25%) WordPress
Applications
1 1 (6.25%) Adobe After Effects
1 1 (6.25%) Adobe Creative Suite
1 1 (6.25%) Adobe Premiere
1 1 (6.25%) Photoshop
Cloud Services
1 2 (12.50%) Google Analytics
General
1 10 (62.50%) Marketing
2 4 (25.00%) Retail
3 2 (12.50%) Telecoms
4 1 (6.25%) Brand Awareness
4 1 (6.25%) Finance
4 1 (6.25%) Multimedia
4 1 (6.25%) Publishing
Miscellaneous
1 16 (100.00%) Social Media
2 2 (12.50%) Animation
2 2 (12.50%) Photography
3 1 (6.25%) Analytical Skills
3 1 (6.25%) Blog
3 1 (6.25%) Management Information System
3 1 (6.25%) Self-Motivation
3 1 (6.25%) Virtual Team
Processes & Methodologies
1 5 (31.25%) Analytics
2 4 (25.00%) Marketing Strategy
2 4 (25.00%) Social Media Management
3 3 (18.75%) B2C
3 3 (18.75%) Content Management
4 2 (12.50%) Agile Software Development
4 2 (12.50%) Copywriting
4 2 (12.50%) Decision-Making
4 2 (12.50%) Digital Marketing
4 2 (12.50%) Line Management
4 2 (12.50%) Project Management
4 2 (12.50%) Social Media Monitoring
4 2 (12.50%) Storytelling
4 2 (12.50%) Time Management
4 2 (12.50%) Web Analytics
5 1 (6.25%) Agile Project Management
5 1 (6.25%) Campaign Management
5 1 (6.25%) Content Strategy
5 1 (6.25%) Personalization
5 1 (6.25%) Social Media Marketing
Qualifications
1 2 (12.50%) CTC Cleared
1 2 (12.50%) Security Cleared
2 1 (6.25%) Degree
Vendors
1 4 (25.00%) Facebook
2 3 (18.75%) Instagram
2 3 (18.75%) Twitter
2 3 (18.75%) YouTube
3 2 (12.50%) Google
4 1 (6.25%) Adobe
4 1 (6.25%) Cadence
4 1 (6.25%) Pinterest