Period
to 18 February 2020

The median contractor rate for a Social Media Manager was £170 per day in advertised job vacancies during the 6 months to 18 February 2020.

The first table below provides contractor rate benchmarking and summary statistics including a comparison to same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Social Media Manager
UK
6 months to
18 Feb 2020
Same period 2019 Same period 2018
Rank 720 879 868
Rank change year-on-year +159 -11 -12
Contract jobs requiring a Social Media Manager 16 4 12
As % of all contract IT jobs advertised in the UK 0.023% 0.004% 0.012%
As % of the Job Titles category 0.025% 0.004% 0.013%
Number of daily rates quoted 13 2 11
UK median daily rate £170 £213 £225
Median daily rate % change year-on-year -20.00% -5.56% -
10th Percentile £160 £179 £175
90th Percentile £449 £236 £320
UK excluding London median daily rate £250 - £200
Number of hourly rates quoted 0 0 1
UK median hourly rate - - £43.00
UK excluding London median hourly rate - - £43.00

The following table is for comparison with the above and includes summary statistics for all contract IT job vacancies. Most job vacancies include a discernible job title that can be normalized. As such, the figures in the second row provide an indication of the number of contract jobs in our overall sample.

All Contract IT Job Vacancies
UK
Contract vacancies in the UK with a recognized job title 64,818 93,231 94,795
% of contract IT jobs with a recognized job title 93.89% 94.69% 94.89%
Number of daily rates quoted 41,951 61,718 62,907
UK median daily rate £450 £460 £450
Median daily rate % change year-on-year -2.17% +2.22% +5.88%
10th Percentile £238 £275 £263
90th Percentile £650 £644 £625
UK excluding London median daily rate £425 £425 £400
% change year-on-year - +6.25% -
Number of hourly rates quoted 2,586 2,914 2,825
UK median hourly rate £19.18 £18.70 £18.70
Median hourly rate % change year-on-year +2.57% - +3.89%
10th Percentile £11.50 £11.00 £10.83
90th Percentile £51.75 £48.75 £48.14
UK excluding London median hourly rate £18.00 £17.50 £17.50
% change year-on-year +2.86% - -

Social Media Manager
Job Vacancy Trend

Job postings that featured Social Media Manager in the job title as a percentage of all IT jobs advertised.

Job vacancy trend for Social Media Manager in the UK

Social Media Manager
Contractor Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Social Media Manager.

Contractor daily rate trend for Social Media Manager in the UK

Social Media Manager
Contractor Daily Rate Histogram

The daily rate distribution of IT jobs citing Social Media Manager over the 6 months to 18 February 2020.

Contractor daily rate histogram for Social Media Manager in the UK

Social Media Manager
Contractor Hourly Rate Trend

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Social Media Manager.

Contractor hourly rate trend for Social Media Manager in the UK

Social Media Manager
Top 4 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Social Media Manager within the UK over the 6 months to 18 February 2020. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +162 14 £170 -20.00% 1
London +139 14 £170 -20.00% 1
UK excluding London +110 2 £250 -
Scotland - 2 £250 -

Social Media Manager Skill Set
Top 30 Co-occurring IT Skills

For the 6 months to 18 February 2020, Social Media Manager contract jobs required the following IT skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads featuring Social Media Manager in the job title.

1 16 (100.00%) Social Media
2 14 (87.50%) Marketing
3 9 (56.25%) Copywriting
4 8 (50.00%) Facebook
4 8 (50.00%) Twitter
5 7 (43.75%) Sprinklr
5 7 (43.75%) Instagram
5 7 (43.75%) YouTube
5 7 (43.75%) Legal
6 6 (37.50%) Social Media Management
6 6 (37.50%) Performance Analysis
7 4 (25.00%) Analytics
7 4 (25.00%) Spanish Language
8 3 (18.75%) Content Management
8 3 (18.75%) CMS
9 2 (12.50%) Photoshop
9 2 (12.50%) CSS
9 2 (12.50%) HTML
9 2 (12.50%) Portuguese Language
9 2 (12.50%) Social Listening
9 2 (12.50%) Content Strategy
10 1 (6.25%) Storytelling
10 1 (6.25%) Google Sheets
10 1 (6.25%) Collaborative Working
10 1 (6.25%) Problem-Solving
10 1 (6.25%) Social Media Marketing
10 1 (6.25%) Actionable Insight
10 1 (6.25%) Actionable Recommendations
10 1 (6.25%) HubSpot
10 1 (6.25%) Internet of Things

Social Media Manager Skill Set
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 3 (18.75%) CMS
Applications
1 2 (12.50%) Photoshop
2 1 (6.25%) Adobe Premiere
2 1 (6.25%) Microsoft Excel
Business Applications
1 7 (43.75%) Sprinklr
Cloud Services
1 1 (6.25%) Google Sheets
Communications & Networking
1 1 (6.25%) Internet
General
1 14 (87.50%) Marketing
2 7 (43.75%) Legal
3 4 (25.00%) Spanish Language
4 2 (12.50%) Portuguese Language
5 1 (6.25%) Advertising
5 1 (6.25%) Automotive
5 1 (6.25%) Publishing
5 1 (6.25%) Retail
Libraries, Frameworks & Software Standards
1 2 (12.50%) CSS
1 2 (12.50%) HTML
Miscellaneous
1 16 (100.00%) Social Media
2 1 (6.25%) Analytical Skills
2 1 (6.25%) Blog
2 1 (6.25%) Internet of Things
2 1 (6.25%) Photography
Processes & Methodologies
1 9 (56.25%) Copywriting
2 6 (37.50%) Performance Analysis
2 6 (37.50%) Social Media Management
3 4 (25.00%) Analytics
4 3 (18.75%) Content Management
5 2 (12.50%) Content Strategy
5 2 (12.50%) Social Listening
6 1 (6.25%) Collaborative Working
6 1 (6.25%) Content Development
6 1 (6.25%) Content Marketing
6 1 (6.25%) Creative Thinking
6 1 (6.25%) Digital Marketing
6 1 (6.25%) Email Marketing
6 1 (6.25%) Innovative Thinking
6 1 (6.25%) Monetization
6 1 (6.25%) Problem-Solving
6 1 (6.25%) Product Marketing
6 1 (6.25%) Social Media Marketing
6 1 (6.25%) Storytelling
6 1 (6.25%) Strategic Thinking
Programming Languages
1 1 (6.25%) JavaScript
Qualifications
1 1 (6.25%) Degree
Quality Assurance & Compliance
1 1 (6.25%) Actionable Recommendations
Vendors
1 8 (50.00%) Facebook
1 8 (50.00%) Twitter
2 7 (43.75%) Instagram
2 7 (43.75%) YouTube
3 1 (6.25%) Adobe
3 1 (6.25%) Brandwatch
3 1 (6.25%) Google
3 1 (6.25%) Hootsuite
3 1 (6.25%) HubSpot
3 1 (6.25%) Microsoft
3 1 (6.25%) Spredfast