The median contractor rate for a Social Media Manager was £313 per day in advertised job vacancies during the 3 months to 23 April 2017.

The first table below provides contractor rate benchmarking and summary statistics including a comparison to same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Social Media Manager
UK
3 months to
23 Apr 2017
Same period 2016 Same period 2015
Rank 613 652 647
Rank change year-on-year +39 -5  
Contract jobs requiring a Social Media Manager 4 7 9
As % of all contract IT jobs advertised in the UK 0.008% 0.013% 0.016%
As % of the Job Titles category 0.009% 0.013% 0.017%
Number of daily rates quoted 2 5 5
Median daily rate £313 £340 £250
Median daily rate % change year-on-year -8.08% +36.00%  
UK excluding London median daily rate - - £363
Number of hourly rates quoted 0 0 0
Median hourly rate - - -
UK excluding London median hourly rate - - -

The next table is for comparison with the above and includes summary statistics for all job roles in contract job vacancies. Most job vacancies include a discernible job title. As such, the figures in the first row provide an indication of the number of contract jobs in our overall sample.

Contract IT Job Roles
UK
Contract job vacancies with a job title containing a recognized job role 44568 53178 53123
As % of all contract IT job vacancies advertised in the UK 94.59% 95.11% 94.78%
Number of daily rates quoted 28942 34715 32199
Median daily rate £425 £425 £400
Median daily rate % change year-on-year - +6.25%  
90% offered a daily rate of more than £263 £263 £240
10% offered a daily rate of more than £600 £600 £563
UK excluding London median daily rate £400 £390 £375
% change year-on-year +2.56% +4.00%  
Number of hourly rates quoted 1488 1550 2120
Median hourly rate £18.00 £18.00 £17.50
Median hourly rate % change year-on-year - +2.85%  
90% offered a hourly rate of more than £11.33 £11.00 £11.00
10% offered a hourly rate of more than £47.83 £45.00 £42.50
UK excluding London median hourly rate £17.50 £18.28 £16.70
% change year-on-year -4.24% +9.43%  

Social Media Manager
Job Vacancy Trend

The job posting trend of jobs advertised that featured Social Media Manager in the job title.

Job vacancy trend for Social Media Manager in the UK

Social Media Manager
Contractor Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Social Media Manager.

Contractor daily rate trend for Social Media Manager in the UK

Social Media Manager
Contractor Daily Rate Histogram

The daily rate distribution of IT jobs citing Social Media Manager over the 3 months to 23 April 2017.

Contractor daily rate histogram for Social Media Manager in the UK

Social Media Manager
Contractor Hourly Rate Trend

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Social Media Manager.

Contractor hourly rate trend for Social Media Manager in the UK

Social Media Manager
Top 5 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Social Media Manager within the UK over the 3 months to 23 April 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +45 4 £313 -8.08% 3
London +26 2 £313 -8.08% 3
Reading - 2 - -
Berkshire - 2 - -
South East - 2 - -

Social Media Manager Skill Set
Top 19 Co-occurring IT Skills

For the 6 months to 23 April 2017, Social Media Manager contract jobs required the following IT skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads featuring Social Media Manager in the job title.

1 8 (100.00%) Social Media
2 4 (50.00%) Marketing
3 3 (37.50%) Facebook
3 3 (37.50%) Twitter
3 3 (37.50%) Analytical Skills
4 2 (25.00%) Matrix Organization
4 2 (25.00%) Degree
4 2 (25.00%) Copywriting
4 2 (25.00%) Agile Software Development
5 1 (12.50%) Google
5 1 (12.50%) Pay per click
5 1 (12.50%) Retail
5 1 (12.50%) Pharmaceutical
5 1 (12.50%) Manufacturing
5 1 (12.50%) Stakeholder Management
5 1 (12.50%) Digital Marketing
5 1 (12.50%) Life Science
5 1 (12.50%) Social Media Management
5 1 (12.50%) AdWords

Social Media Manager Skill Set
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Cloud Services
1 1 (12.50%) AdWords
General
1 4 (50.00%) Marketing
2 1 (12.50%) Manufacturing
2 1 (12.50%) Pharmaceutical
2 1 (12.50%) Retail
Miscellaneous
1 8 (100.00%) Social Media
2 3 (37.50%) Analytical Skills
3 1 (12.50%) Life Science
Processes & Methodologies
1 2 (25.00%) Agile Software Development
1 2 (25.00%) Copywriting
1 2 (25.00%) Matrix Organization
2 1 (12.50%) Digital Marketing
2 1 (12.50%) Pay per click
2 1 (12.50%) Social Media Management
2 1 (12.50%) Stakeholder Management
Qualifications
1 2 (25.00%) Degree
Vendors
1 3 (37.50%) Facebook
1 3 (37.50%) Twitter
2 1 (12.50%) Google