Social Media Manager
UK
The median Social Media Manager daily rate in the UK is £325, according to job vacancies posted in the 6 months leading up to 30 April 2025.
The table below provides contractor rate benchmarking and summary statistics, comparing them to the same period in the previous two years.
| 6 months to 30 Apr 2025 |
Same period 2024 | Same period 2023 | |
|---|---|---|---|
| Rank | 513 | 593 | 705 |
| Rank change year-on-year | +80 | +112 | +143 |
| Contract jobs requiring a Social Media Manager | 6 | 7 | 8 |
| As % of all contract jobs advertised in the UK | 0.021% | 0.016% | 0.013% |
| As % of the Job Titles category | 0.022% | 0.017% | 0.014% |
| Number of daily rates quoted | 5 | 3 | 5 |
| 10th Percentile | £201 | - | - |
| 25th Percentile | £210 | £225 | - |
| Median daily rate (50th Percentile) | £325 | £250 | £250 |
| Median % change year-on-year | +30.00% | - | -24.81% |
| 75th Percentile | £375 | £281 | £288 |
| 90th Percentile | £443 | £285 | - |
| UK excluding London median daily rate | £200 | - | £250 |
| % change year-on-year | - | - | -16.67% |
| Number of hourly rates quoted | 0 | 2 | 0 |
| Median hourly rate | - | £39.00 | - |
| UK excluding London median hourly rate | - | - | - |
All Contract IT Job Vacancies
UK
For comparison with the information above, the following table provides summary statistics for all contract IT job vacancies. Most job vacancies include a discernible job title that can be normalized. As such, the figures in the second row provide an indication of the number of contract jobs in our overall sample.
| Contract vacancies in the UK with a recognized job title | 27,050 | 40,453 | 56,471 |
| % of contract IT jobs with a recognized job title | 92.52% | 92.79% | 94.61% |
| Number of daily rates quoted | 17,687 | 26,352 | 39,474 |
| 10th Percentile | £300 | £275 | £313 |
| 25th Percentile | £406 | £409 | £425 |
| Median daily rate (50th Percentile) | £515 | £525 | £540 |
| Median % change year-on-year | -1.90% | -2.78% | +2.86% |
| 75th Percentile | £625 | £638 | £650 |
| 90th Percentile | £738 | £750 | £750 |
| UK excluding London median daily rate | £475 | £493 | £500 |
| % change year-on-year | -3.55% | -1.50% | +5.26% |
| Number of hourly rates quoted | 1,031 | 2,658 | 1,569 |
| 10th Percentile | £14.20 | £12.86 | £14.29 |
| 25th Percentile | £18.51 | £16.30 | £19.50 |
| Median hourly rate | £29.07 | £36.00 | £45.00 |
| Median % change year-on-year | -19.25% | -20.00% | +91.86% |
| 75th Percentile | £62.50 | £60.75 | £65.75 |
| 90th Percentile | £75.00 | £72.50 | £75.75 |
| UK excluding London median hourly rate | £28.75 | £38.50 | £42.50 |
| % change year-on-year | -25.32% | -9.41% | +117.95% |
Social Media Manager
Job Vacancy Trend
Job postings that featured Social Media Manager in the job title as a proportion of all IT jobs advertised.
Social Media Manager
Contractor Daily Rate Trend
3-month moving average daily rate quoted in jobs citing Social Media Manager.
Social Media Manager
Daily Rate Histogram
Daily rate distribution for jobs citing Social Media Manager over the 6 months to 30 April 2025.
Social Media Manager
Contractor Hourly Rate Trend
3-month moving average hourly rates quoted in jobs citing Social Media Manager.
Social Media Manager
Top 6 Contract Locations
The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Social Media Manager within the UK over the 6 months to 30 April 2025. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.
| Location | Rank Change on Same Period Last Year |
Matching Contract IT Job Ads |
Median Daily Rate Past 6 Months |
Median Daily Rate % Change on Same Period Last Year |
Live Jobs |
|---|---|---|---|---|---|
| England | +62 | 6 | £325 | +30.00% | 15 |
| London | +32 | 3 | £413 | +65.00% | 12 |
| Work from Home | +49 | 2 | £263 | +5.01% | 9 |
| UK excluding London | - | 1 | £200 | - | 5 |
| North of England | - | 1 | £200 | - | 2 |
| North West | - | 1 | £200 | - | 2 |
Social Media Manager Skill Set
Top 30 Co-occurring Skills and Capabilities
For the 6 months to 30 April 2025, Social Media Manager contract job roles required the following skills and capabilities in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads featuring Social Media Manager in the job title.
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Social Media Manager Skill Set
Co-occurring Skills and Capabilities by Category
The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories: