Period
to 23 January 2018

The median contractor rate for a Social Media Manager was £260 per day in advertised job vacancies during the 6 months to 23 January 2018.

The first table below provides contractor rate benchmarking and summary statistics including a comparison to same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Social Media Manager
UK
6 months to
23 Jan 2018
Same period 2017 Same period 2016
Rank 852 845 852
Rank change year-on-year -7 +7 +1
Contract jobs requiring a Social Media Manager 16 7 14
As % of all contract IT jobs advertised in the UK 0.016% 0.007% 0.013%
As % of the Job Titles category 0.017% 0.008% 0.014%
Number of daily rates quoted 14 2 14
UK median daily rate £260 £211 £358
Median daily rate % change year-on-year +23.08% -40.91% +86.20%
10th Percentile £184 £188 £202
90th Percentile £434 £256 £400
UK excluding London median daily rate £200 £198 £400
% change year-on-year +1.27% -50.63% +158.06%
Number of hourly rates quoted 1 1 0
UK median hourly rate £43.00 £12.25 -
Median hourly rate % change year-on-year +251.02% - -
UK excluding London median hourly rate £43.00 £12.25 -
% change year-on-year +251.02% - -

The following table is for comparison with the above and includes summary statistics for all contract IT job vacancies. Most job vacancies include a discernible job title that can be normalized. As such, the figures in the second row provide an indication of the number of contract jobs in our overall sample.

All Contract IT Job Vacancies
UK
Contract vacancies in the UK with a recognized job title 95,342 91,100 101,599
% of contract IT jobs with a recognized job title 94.81% 94.78% 94.96%
Number of daily rates quoted 63,328 59,471 64,808
UK median daily rate £450 £425 £413
Median daily rate % change year-on-year +5.88% +3.03% +3.13%
10th Percentile £260 £253 £250
90th Percentile £625 £600 £600
UK excluding London median daily rate £400 £400 £380
% change year-on-year - +5.26% +1.33%
Number of hourly rates quoted 2,819 3,215 3,851
UK median hourly rate £18.50 £18.00 £19.00
Median hourly rate % change year-on-year +2.78% -5.26% +15.15%
10th Percentile £10.75 £10.50 £10.50
90th Percentile £47.83 £47.00 £47.50
UK excluding London median hourly rate £17.50 £17.50 £18.50
% change year-on-year - -5.41% +12.74%

Social Media Manager
Job Vacancy Trend

Job postings that featured Social Media Manager in the job title as a percentage of all IT jobs advertised.

Job vacancy trend for Social Media Manager in the UK

Social Media Manager
Contractor Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Social Media Manager.

Contractor daily rate trend for Social Media Manager in the UK

Social Media Manager
Contractor Daily Rate Histogram

The daily rate distribution of IT jobs citing Social Media Manager over the 6 months to 23 January 2018.

Contractor daily rate histogram for Social Media Manager in the UK

Social Media Manager
Contractor Hourly Rate Trend

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Social Media Manager.

Contractor hourly rate trend for Social Media Manager in the UK

Social Media Manager
Top 9 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Social Media Manager within the UK over the 6 months to 23 January 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -12 16 £260 +23.08% 6
London -24 11 £260 +15.56% 4
UK excluding London +9 5 £200 +1.27% 2
North of England - 2 £200 -
North West - 2 £200 -
South East -24 1 - - 1
West Midlands - 1 £425 -
East of England - 1 - -
Midlands - 1 £425 -

Social Media Manager Skill Set
Top 30 Co-occurring IT Skills

For the 6 months to 23 January 2018, Social Media Manager contract jobs required the following IT skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads featuring Social Media Manager in the job title.

1 16 (100.00%) Social Media
2 13 (81.25%) Marketing
3 9 (56.25%) Analytics
4 7 (43.75%) Facebook
4 7 (43.75%) Twitter
5 5 (31.25%) Degree
5 5 (31.25%) Digital Marketing
5 5 (31.25%) Banking
5 5 (31.25%) Risk Management
5 5 (31.25%) Data Analytics
5 5 (31.25%) Continuous Improvement
6 4 (25.00%) Finance
7 3 (18.75%) Publishing
7 3 (18.75%) CMS
8 2 (12.50%) Content Management
8 2 (12.50%) Copywriting
8 2 (12.50%) Games
8 2 (12.50%) Legal
8 2 (12.50%) Project Management
8 2 (12.50%) Business Intelligence
8 2 (12.50%) Creative Thinking
8 2 (12.50%) Content Marketing
9 1 (6.25%) Network Virtualisation
9 1 (6.25%) Matrix Organization
9 1 (6.25%) Social Media Management
9 1 (6.25%) Sprinklr
9 1 (6.25%) Brandwatch
9 1 (6.25%) Social Media Marketing
9 1 (6.25%) Xbox
9 1 (6.25%) Coaching

Social Media Manager Skill Set
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 3 (18.75%) CMS
Applications
1 1 (6.25%) Photoshop
1 1 (6.25%) Vectorworks
Business Applications
1 1 (6.25%) Sprinklr
Cloud Services
1 1 (6.25%) Google Analytics
Communications & Networking
1 1 (6.25%) LAN
1 1 (6.25%) NAS
General
1 13 (81.25%) Marketing
2 5 (31.25%) Banking
3 4 (25.00%) Finance
4 3 (18.75%) Publishing
5 2 (12.50%) Games
5 2 (12.50%) Legal
6 1 (6.25%) Brand Awareness
6 1 (6.25%) Pharmaceutical
Miscellaneous
1 16 (100.00%) Social Media
2 1 (6.25%) PlayStation
2 1 (6.25%) Video Conferencing
2 1 (6.25%) Xbox
Processes & Methodologies
1 9 (56.25%) Analytics
2 5 (31.25%) Continuous Improvement
2 5 (31.25%) Data Analytics
2 5 (31.25%) Digital Marketing
2 5 (31.25%) Risk Management
3 2 (12.50%) Business Intelligence
3 2 (12.50%) Content Management
3 2 (12.50%) Content Marketing
3 2 (12.50%) Copywriting
3 2 (12.50%) Creative Thinking
3 2 (12.50%) Project Management
4 1 (6.25%) CAD
4 1 (6.25%) Coaching
4 1 (6.25%) Dashboard Development
4 1 (6.25%) Matrix Organization
4 1 (6.25%) Network Virtualisation
4 1 (6.25%) Social Media Management
4 1 (6.25%) Social Media Marketing
4 1 (6.25%) Stakeholder Management
4 1 (6.25%) Workflow
Qualifications
1 5 (31.25%) Degree
Vendors
1 7 (43.75%) Facebook
1 7 (43.75%) Twitter
2 1 (6.25%) Brandwatch
2 1 (6.25%) Cisco
2 1 (6.25%) Google
2 1 (6.25%) Polycom
2 1 (6.25%) Sysomos