Social Media Manager
UK
The median Social Media Manager salary in the UK is £45,000 per year, according to job vacancies posted during the 6 months leading to 30 April 2025.
The table below provides salary benchmarking and summary statistics, comparing them to the same period in the previous two years.
| 6 months to 30 Apr 2025 |
Same period 2024 | Same period 2023 | |
|---|---|---|---|
| Rank | 680 | 875 | 948 |
| Rank change year-on-year | +195 | +73 | +256 |
| Permanent jobs requiring a Social Media Manager | 4 | 10 | 39 |
| As % of all permanent jobs advertised in the UK | 0.008% | 0.010% | 0.037% |
| As % of the Job Titles category | 0.009% | 0.011% | 0.041% |
| Number of salaries quoted | 4 | 9 | 7 |
| 10th Percentile | £34,250 | £31,250 | £32,300 |
| 25th Percentile | £38,750 | £32,250 | £35,250 |
| Median annual salary (50th Percentile) | £45,000 | £45,000 | £42,500 |
| Median % change year-on-year | - | +5.88% | -1.73% |
| 75th Percentile | £53,750 | £53,750 | £46,250 |
| 90th Percentile | £58,250 | £57,000 | £56,500 |
| UK excluding London median annual salary | £32,500 | £32,500 | £42,500 |
| % change year-on-year | - | -23.53% | +6.25% |
All Permanent IT Job Vacancies
UK
For comparison with the information above, the following table provides summary statistics for all permanent IT job vacancies. Most job vacancies include a discernible job title that can be normalized. As such, the figures in the second row provide an indication of the number of permanent jobs in our overall sample.
| Permanent vacancies in the UK with a recognized job title | 46,971 | 93,051 | 95,196 |
| % of permanent jobs with a recognized job title | 90.06% | 94.62% | 91.53% |
| Number of salaries quoted | 27,308 | 66,827 | 59,871 |
| 10th Percentile | £30,000 | £28,500 | £32,500 |
| 25th Percentile | £42,500 | £38,500 | £45,000 |
| Median annual salary (50th Percentile) | £57,500 | £52,750 | £60,000 |
| Median % change year-on-year | +9.00% | -12.08% | - |
| 75th Percentile | £75,000 | £71,250 | £81,250 |
| 90th Percentile | £97,500 | £90,000 | £100,000 |
| UK excluding London median annual salary | £52,344 | £50,000 | £52,500 |
| % change year-on-year | +4.69% | -4.76% | +5.00% |
Social Media Manager
Job Vacancy Trend
Job postings that featured Social Media Manager in the job title as a proportion of all IT jobs advertised.
Social Media Manager
Salary Trend
3-month moving average salary quoted in jobs citing Social Media Manager.
Social Media Manager
Salary Histogram
Salary distribution for jobs citing Social Media Manager over the 6 months to 30 April 2025.
Social Media Manager
Top 6 Job Locations
The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Social Media Manager within the UK over the 6 months to 30 April 2025. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.
| Location | Rank Change on Same Period Last Year |
Matching Permanent IT Job Ads |
Median Salary Past 6 Months |
Median Salary % Change on Same Period Last Year |
Live Jobs |
|---|---|---|---|---|---|
| England | +184 | 4 | £45,000 | +13.92% | 14 |
| London | +102 | 3 | £47,500 | +5.56% | 11 |
| Work from Home | +178 | 2 | £40,000 | +17.65% | 8 |
| UK excluding London | +205 | 1 | £32,500 | - | 5 |
| Midlands | - | 1 | £32,500 | - | |
| West Midlands | - | 1 | £32,500 | - |
Social Media Manager Skill Set
Top 22 Co-occurring Skills and Capabilities
For the 6 months to 30 April 2025, Social Media Manager job roles required the following skills and capabilities in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads featuring Social Media Manager in the job title.
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Social Media Manager Skill Set
Co-occurring Skills and Capabilities by Category
The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:
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