The median annual salary for a Social Media Manager was £33,750 in advertised job vacancies during the 3 months to 25 June 2017.

The first table below provides salary benchmarking and summary statistics including a comparison to same period in the previous 2 years.

Social Media Manager
UK
3 months to
25 Jun 2017
Same period 2016 Same period 2015
Rank 861 909 938
Rank change year-on-year +48 +29  
Permanent jobs requiring a Social Media Manager 11 15 33
As % of all permanent IT jobs advertised in the UK 0.012% 0.015% 0.030%
As % of the Job Titles category 0.013% 0.016% 0.031%
Number of salaries quoted 4 11 19
Median salary £33,750 £37,263 £34,000
Median salary % change year-on-year -9.42% +9.59%  
90% offered a salary of more than £26,800 £22,500 £25,000
10% offered a salary of more than £41,050 £60,000 £44,600
UK excluding London median salary £27,000 £27,500 £27,500
% change year-on-year -1.81% -  

The next table is for comparison with the above and includes summary statistics for all job roles in permanent job vacancies. Most job vacancies include a discernible job title. As such, the figures in the first row provide an indication of the number of permanent jobs in our overall sample.

IT Job Roles
UK
Permanent job vacancies with a job title containing a recognized job role 84528 93714 106901
As % of all permanent IT job vacancies advertised in the UK 95.96% 96.53% 96.58%
Number of salaries quoted 69082 78988 88114
Median salary £46,500 £47,500 £45,000
Median salary % change year-on-year -2.10% +5.55%  
90% offered a salary of more than £27,500 £27,500 £26,500
10% offered a salary of more than £74,000 £70,000 £72,000
UK excluding London median salary £42,500 £41,500 £40,000
% change year-on-year +2.40% +3.75%  

Social Media Manager
Job Vacancy Trend

The job posting trend of jobs advertised that featured Social Media Manager in the job title.

Job vacancy trend for Social Media Manager in the UK

Social Media Manager
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Social Media Manager.

Salary trend for Social Media Manager in the UK

Social Media Manager
Salary Histogram

The salary distribution of IT jobs citing Social Media Manager over the 3 months to 25 June 2017.

Salary histogram for Social Media Manager in the UK

Social Media Manager
Top 11 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Social Media Manager within the UK over the 3 months to 25 June 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +49 11 £33,750 -9.42% 2
London +17 4 £40,750 +9.35%
South East +57 3 - - 1
Berkshire - 3 - - 1
East of England - 2 - -
Bedfordshire - 2 - -
Leeds - 1 £26,500 -
West Yorkshire - 1 £26,500 -
Birmingham - 1 £27,500 -
Yorkshire - 1 £26,500 - 1
West Midlands - 1 £27,500 -

Social Media Manager Skill Set
Top 30 Co-occurring IT Skills

For the 6 months to 25 June 2017, Social Media Manager job roles required the following IT skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads featuring Social Media Manager in the job title.

1 18 (100.00%) Social Media
2 16 (88.89%) Marketing
3 10 (55.56%) Facebook
3 10 (55.56%) Twitter
4 7 (38.89%) Digital Marketing
4 7 (38.89%) Pay per click
5 5 (27.78%) Analytical Skills
5 5 (27.78%) Marketing Strategy
5 5 (27.78%) Degree
6 4 (22.22%) Google
6 4 (22.22%) E-Commerce
6 4 (22.22%) Analytics
6 4 (22.22%) Budgeting and Forecasting
7 3 (16.67%) Social Media Management
7 3 (16.67%) PlayStation
7 3 (16.67%) Brand Awareness
7 3 (16.67%) Xbox
7 3 (16.67%) Time Management
7 3 (16.67%) Market Research
7 3 (16.67%) LAN
7 3 (16.67%) Games
7 3 (16.67%) Retail
8 2 (11.11%) Publishing
8 2 (11.11%) SEO
8 2 (11.11%) DoubleClick
8 2 (11.11%) Blog
8 2 (11.11%) Google Analytics
8 2 (11.11%) Brand Management
8 2 (11.11%) AdWords
8 2 (11.11%) Google Play

Social Media Manager Skill Set
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Cloud Services
1 2 (11.11%) AdWords
1 2 (11.11%) Google Analytics
1 2 (11.11%) Google Play
1 2 (11.11%) iTunes
Communications & Networking
1 3 (16.67%) LAN
2 1 (5.56%) Internet
General
1 16 (88.89%) Marketing
2 3 (16.67%) Brand Awareness
2 3 (16.67%) Games
2 3 (16.67%) Retail
3 2 (11.11%) Publishing
4 1 (5.56%) Advertising
Miscellaneous
1 18 (100.00%) Social Media
2 5 (27.78%) Analytical Skills
3 3 (16.67%) PlayStation
3 3 (16.67%) Xbox
4 2 (11.11%) Blog
Processes & Methodologies
1 7 (38.89%) Digital Marketing
1 7 (38.89%) Pay per click
2 5 (27.78%) Marketing Strategy
3 4 (22.22%) Analytics
3 4 (22.22%) Budgeting and Forecasting
3 4 (22.22%) E-Commerce
4 3 (16.67%) Market Research
4 3 (16.67%) Social Media Management
4 3 (16.67%) Time Management
5 2 (11.11%) Brand Management
5 2 (11.11%) Customer Acquisition
5 2 (11.11%) SEO
6 1 (5.56%) Creative Marketing
6 1 (5.56%) Email Marketing
6 1 (5.56%) Marketing Management
6 1 (5.56%) Performance Metrics
6 1 (5.56%) Scrum
6 1 (5.56%) Social Media Marketing
Qualifications
1 5 (27.78%) Degree
2 2 (11.11%) Analytics IQ
Vendors
1 10 (55.56%) Facebook
1 10 (55.56%) Twitter
2 4 (22.22%) Google
3 2 (11.11%) DoubleClick
Harrogate, Yorkshire
The Little Black Book Agency
Posted: 4 days ago
Maidenhead, Berkshire
EXCELerate
Salary: Up to £65,000 per annum Pension, Healthcare, Bonus
Posted: 4 days ago