Period
to 23 November 2017

The median annual salary for a Social Media Manager was £28,500 in advertised job vacancies during the 6 months to 23 November 2017.

The first table below provides salary benchmarking and summary statistics including a comparison to same period in the previous 2 years.

Social Media Manager
UK
6 months to
23 Nov 2017
Same period 2016 Same period 2015
Rank 1154 1193 1251
Rank change year-on-year +39 +58 -31
Permanent jobs requiring a Social Media Manager 35 44 45
As % of all permanent IT jobs advertised in the UK 0.019% 0.023% 0.021%
As % of the Job Titles category 0.020% 0.024% 0.021%
Number of salaries quoted 28 32 49
UK median annual salary £28,500 £37,382 £32,500
Median salary % change year-on-year -23.76% +15.02% -17.30%
10th Percentile £26,100 £29,750 £31,000
90th Percentile £40,250 £60,625 £50,000
UK excluding London median annual salary £27,500 £38,750 £32,500
% change year-on-year -29.03% +19.23% +7.97%

The following table is for comparison with the above and includes summary statistics for all permanent IT job vacancies. Most job vacancies include a discernible job title that can be normalized. As such, the figures in the second row provide an indication of the number of permanent jobs in our overall sample.

All Permanent IT Job Vacancies
UK
Permanent vacancies in the UK with a recognized job title 172559 183130 209788
% of permanent IT jobs with a recognized job title 95.79% 96.48% 96.46%
Number of salaries quoted 138476 153185 174290
UK median annual salary £48,000 £47,500 £45,000
Median salary % change year-on-year +1.05% +5.56% -
10th Percentile £27,500 £27,000 £26,250
90th Percentile £78,750 £77,500 £75,000
UK excluding London median annual salary £42,500 £42,500 £41,000
% change year-on-year - +3.66% +2.50%

Social Media Manager
Job Vacancy Trend

Job postings that featured Social Media Manager in the job title as a percentage of all IT jobs advertised.

Job vacancy trend for Social Media Manager in the UK

Social Media Manager
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Social Media Manager.

Salary trend for Social Media Manager in the UK

Social Media Manager
Salary Histogram

The salary distribution of IT jobs citing Social Media Manager over the 6 months to 23 November 2017.

Salary histogram for Social Media Manager in the UK

Social Media Manager
Top 10 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Social Media Manager within the UK over the 6 months to 23 November 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +32 34 £28,500 -23.52% 3
London +1 25 £28,500 -23.52% 2
UK excluding London +44 10 £27,500 -29.03% 1
South East +38 6 £36,250 -44.23% 1
North of England +7 1 £26,500 -7.02%
Scotland -11 1 - -
East of England - 1 £19,000 -
West Midlands - 1 £27,500 -
Yorkshire - 1 £26,500 -
Midlands - 1 £27,500 -

Social Media Manager Skill Set
Top 30 Co-occurring IT Skills

For the 6 months to 23 November 2017, Social Media Manager job roles required the following IT skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads featuring Social Media Manager in the job title.

1 35 (100.00%) Social Media
2 29 (82.86%) Marketing
3 26 (74.29%) Degree
4 24 (68.57%) Digital Marketing
4 24 (68.57%) Analytics
5 22 (62.86%) Analytical Skills
5 22 (62.86%) Social Media Management
5 22 (62.86%) Pay per click
5 22 (62.86%) Microsoft Excel
5 22 (62.86%) Microsoft
6 21 (60.00%) SEO
6 21 (60.00%) Google
6 21 (60.00%) Google Analytics
6 21 (60.00%) Actionable Insight
6 21 (60.00%) Actionable Recommendations
6 21 (60.00%) AdWords
6 21 (60.00%) Content Marketing
7 6 (17.14%) Facebook
7 6 (17.14%) Twitter
8 4 (11.43%) PlayStation
8 4 (11.43%) Xbox
8 4 (11.43%) Time Management
8 4 (11.43%) Games
8 4 (11.43%) LAN
9 3 (8.57%) Market Research
10 2 (5.71%) Social Media Marketing
10 2 (5.71%) Advertising
10 2 (5.71%) Business Intelligence
10 2 (5.71%) Internet
10 2 (5.71%) Brand Awareness

Social Media Manager Skill Set
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 1 (2.86%) CMS
1 1 (2.86%) WordPress
Applications
1 22 (62.86%) Microsoft Excel
2 1 (2.86%) Microsoft Office
2 1 (2.86%) Microsoft PowerPoint
Cloud Services
1 21 (60.00%) AdWords
1 21 (60.00%) Google Analytics
Communications & Networking
1 4 (11.43%) LAN
2 2 (5.71%) Internet
Database & Business Intelligence
1 1 (2.86%) Big Data
General
1 29 (82.86%) Marketing
2 4 (11.43%) Games
3 2 (5.71%) Advertising
3 2 (5.71%) Brand Awareness
4 1 (2.86%) Electronics
4 1 (2.86%) Finance
4 1 (2.86%) French Language
4 1 (2.86%) Manufacturing
4 1 (2.86%) Telecoms
Miscellaneous
1 35 (100.00%) Social Media
2 22 (62.86%) Analytical Skills
3 4 (11.43%) PlayStation
3 4 (11.43%) Xbox
Processes & Methodologies
1 24 (68.57%) Analytics
1 24 (68.57%) Digital Marketing
2 22 (62.86%) Pay per click
2 22 (62.86%) Social Media Management
3 21 (60.00%) Actionable Insight
3 21 (60.00%) Content Marketing
3 21 (60.00%) SEO
4 4 (11.43%) Time Management
5 3 (8.57%) Market Research
6 2 (5.71%) Business Intelligence
6 2 (5.71%) Creative Thinking
6 2 (5.71%) Social Media Marketing
7 1 (2.86%) Agile Software Development
7 1 (2.86%) Customer Acquisition
7 1 (2.86%) Customer Insight
7 1 (2.86%) E-Commerce
7 1 (2.86%) Marketing Strategy
7 1 (2.86%) Product Management
7 1 (2.86%) Programme Management
7 1 (2.86%) Social Media Analysis
Qualifications
1 26 (74.29%) Degree
Quality Assurance & Compliance
1 21 (60.00%) Actionable Recommendations
Vendors
1 22 (62.86%) Microsoft
2 21 (60.00%) Google
3 6 (17.14%) Facebook
3 6 (17.14%) Twitter
4 1 (2.86%) SAP