The median annual salary for a Social Media Manager was £37,500 in advertised job vacancies during the 3 months to 23 March 2017.

The first table below provides salary benchmarking and summary statistics including a comparison to same period in the previous 2 years.

3 months to
23 Mar 2017
Same period 2016 Same period 2015
Social Media Manager
UK
Rank 842 934 932
Rank change year-on-year +92 -2  
Permanent jobs requiring a Social Media Manager 7 12 24
As % of all permanent IT jobs advertised in the UK 0.008% 0.012% 0.023%
As % of the Job Titles category 0.009% 0.012% 0.024%
Number of salaries quoted 3 11 14
Median salary £37,500 £37,500 £34,250
Median salary % change year-on-year - +9.48%  
UK excluding London median salary - £30,750 £29,000
% change year-on-year - +6.03%  

The next table is for comparison with the above and includes summary statistics for all job roles in permanent job vacancies. Most job vacancies include a discernible job title. As such, the figures in the first row provide an indication of the number of permanent jobs in our overall sample.

IT Job Roles
UK
Permanent job vacancies with a job title containing a recognized job role 80634 98831 101724
As % of all permanent IT job vacancies advertised in the UK 96.27% 96.35% 96.64%
Number of salaries quoted 66904 82761 83046
Median salary £45,000 £45,000 £45,000
90% offered a salary of more than £27,500 £27,500 £26,500
10% offered a salary of more than £72,500 £70,000 £70,000
UK excluding London median salary £42,000 £41,500 £40,000
% change year-on-year +1.20% +3.75%  

Social Media Manager
Job Vacancy Trend

The job posting trend of jobs advertised that featured Social Media Manager in the job title.

Job vacancy trend for Social Media Manager in the UK

Social Media Manager
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Social Media Manager.

Salary trend for Social Media Manager in the UK

Social Media Manager
Top 4 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Social Media Manager within the UK over the 3 months to 23 March 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +89 7 £37,500 -
London +73 5 £37,500 -
East of England - 2 - -
Bedfordshire - 2 - -

Social Media Manager Skill Set
Top 30 Related IT Skills

For the 6 months to 23 March 2017, Social Media Manager job roles required the following IT skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads featuring Social Media Manager in the job title.

1 37 (100.00%) Social Media
2 30 (81.08%) Marketing
3 18 (48.65%) Facebook
4 16 (43.24%) Twitter
5 14 (37.84%) Degree
6 12 (32.43%) Analytics
7 11 (29.73%) Digital Marketing
8 10 (27.03%) Google
9 7 (18.92%) SEO
9 7 (18.92%) Streaming Video
9 7 (18.92%) Time Management
9 7 (18.92%) Social Media Marketing
10 6 (16.22%) Pay per click
11 5 (13.51%) Advertising
11 5 (13.51%) Analytical Skills
12 4 (10.81%) Brand Management
12 4 (10.81%) Marketing Strategy
12 4 (10.81%) Publishing
13 3 (8.11%) Google Analytics
13 3 (8.11%) Blog
13 3 (8.11%) Finance
13 3 (8.11%) Telecoms
13 3 (8.11%) B2B
13 3 (8.11%) B2C
14 2 (5.41%) Project Management
14 2 (5.41%) E-Commerce
14 2 (5.41%) Social Network
14 2 (5.41%) Retail
14 2 (5.41%) User Experience
14 2 (5.41%) AdWords

Social Media Manager Skill Set
Top Related IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Applications
1 1 (2.70%) MS Excel
1 1 (2.70%) Photoshop
Business Applications
1 1 (2.70%) Dynamics CRM
Cloud Services
1 3 (8.11%) Google Analytics
2 2 (5.41%) AdWords
3 1 (2.70%) Google Play
3 1 (2.70%) Google Tag Manager
3 1 (2.70%) iTunes
3 1 (2.70%) NUVI
General
1 30 (81.08%) Marketing
2 5 (13.51%) Advertising
3 4 (10.81%) Publishing
4 3 (8.11%) Finance
4 3 (8.11%) Telecoms
5 2 (5.41%) Retail
6 1 (2.70%) Brand Awareness
6 1 (2.70%) Electronics
6 1 (2.70%) Games
6 1 (2.70%) Online Betting
Libraries, Frameworks & Software Standards
1 1 (2.70%) CSS
1 1 (2.70%) HTML
Miscellaneous
1 37 (100.00%) Social Media
2 7 (18.92%) Streaming Video
3 5 (13.51%) Analytical Skills
4 3 (8.11%) Blog
5 2 (5.41%) Social Network
5 2 (5.41%) User Experience
6 1 (2.70%) Digital Media
6 1 (2.70%) FMCG
6 1 (2.70%) iPad
Processes & Methodologies
1 12 (32.43%) Analytics
2 11 (29.73%) Digital Marketing
3 7 (18.92%) SEO
3 7 (18.92%) Social Media Marketing
3 7 (18.92%) Time Management
4 6 (16.22%) Pay per click
5 4 (10.81%) Brand Management
5 4 (10.81%) Marketing Strategy
6 3 (8.11%) B2B
6 3 (8.11%) B2C
7 2 (5.41%) Actionable Insight
7 2 (5.41%) Budgeting and Forecasting
7 2 (5.41%) Conflict Management
7 2 (5.41%) Continuous Improvement
7 2 (5.41%) E-Commerce
7 2 (5.41%) Global Marketing
7 2 (5.41%) Lead Generation
7 2 (5.41%) Product Management
7 2 (5.41%) Project Management
7 2 (5.41%) Single Customer View
Qualifications
1 14 (37.84%) Degree
Vendors
1 18 (48.65%) Facebook
2 16 (43.24%) Twitter
3 10 (27.03%) Google
4 1 (2.70%) Hootsuite
4 1 (2.70%) Microsoft
4 1 (2.70%) Sysomos