Social Media Management Contracts

Social Media Management
UK

The table below provides summary statistics for contract job vacancies requiring Social Media Management skills. It includes a benchmarking guide to the contractor rates offered in vacancies that cited Social Media Management over the 6 months leading up to 22 May 2025, comparing them to the same period in the previous two years.

6 months to
22 May 2025
Same period 2024 Same period 2023
Rank 521 567 692
Rank change year-on-year +46 +125 +157
Contract jobs citing Social Media Management 6 4 4
As % of all contract jobs advertised in the UK 0.021% 0.009% 0.007%
As % of the Processes & Methodologies category 0.023% 0.011% 0.008%
Number of daily rates quoted 0 1 3
10th Percentile - - £411
25th Percentile - - £411
Median daily rate (50th Percentile) - £280 £425
Median % change year-on-year - -34.12% +41.67%
75th Percentile - - £446
90th Percentile - - £452
UK excluding London median daily rate - £280 £435
% change year-on-year - -35.63% +171.88%
Number of hourly rates quoted 2 0 0
10th Percentile £29.50 - -
25th Percentile £32.50 - -
Median hourly rate £39.50 - -
75th Percentile £46.00 - -
90th Percentile £48.70 - -
UK excluding London median hourly rate - - -

All Process and Methodology Skills
UK

Social Media Management falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all contract job vacancies requiring process or methodology skills.

Contract vacancies with a requirement for process or methodology skills 26,283 36,539 50,904
As % of all contract IT jobs advertised in the UK 91.05% 86.04% 89.75%
Number of daily rates quoted 16,842 23,560 35,264
10th Percentile £303 £300 £325
25th Percentile £409 £413 £440
Median daily rate (50th Percentile) £513 £525 £550
Median % change year-on-year -2.38% -4.55% +3.77%
75th Percentile £625 £638 £650
90th Percentile £738 £750 £750
UK excluding London median daily rate £475 £500 £500
% change year-on-year -5.00% - +4.17%
Number of hourly rates quoted 1,070 2,438 1,684
10th Percentile £14.20 £12.75 £10.63
25th Percentile £18.13 £16.00 £15.75
Median hourly rate £28.00 £36.27 £36.00
Median % change year-on-year -22.81% +0.76% +40.19%
75th Percentile £59.75 £60.00 £65.00
90th Percentile £75.00 £72.50 £75.00
UK excluding London median hourly rate £25.15 £38.00 £35.00
% change year-on-year -33.82% +8.57% +75.00%

Social Media Management
Job Vacancy Trend

Job postings citing Social Media Management as a proportion of all IT jobs advertised.

Job vacancy trend for Social Media Management in the UK

Social Media Management
Contractor Daily Rate Trend

3-month moving average daily rate quoted in jobs citing Social Media Management.

Daily rate trend for Social Media Management in the UK

Social Media Management
Contractor Hourly Rate Trend

3-month moving average hourly rates quoted in jobs citing Social Media Management.

Hourly rate trend for Social Media Management in the UK

Social Media Management
Hourly Rate Histogram

Hourly rate distribution of jobs citing Social Media Management over the 6 months to 22 May 2025.

Hourly rate histogram for Social Media Management in the UK

Social Media Management
Top 6 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Social Media Management within the UK over the 6 months to 22 May 2025. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Jobs
England +76 3 - - 39
UK excluding London +64 3 - - 16
London - 3 - - 24
Work from Home - 3 - - 18
Northern Ireland - 2 - -
Scotland +7 1 - -

Social Media Management
Co-occurring Skills and Capabilities by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 2 (33.33%) CMS
1 2 (33.33%) EPiServer
1 2 (33.33%) Umbraco
1 2 (33.33%) WordPress
2 1 (16.67%) SharePoint
Applications
1 1 (16.67%) Microsoft Excel
Cloud Services
1 2 (33.33%) Canva
2 1 (16.67%) Microsoft 365
Communications & Networking
1 3 (50.00%) Intranet
General
1 5 (83.33%) Marketing
2 2 (33.33%) Publishing
3 1 (16.67%) Analytical Skills
3 1 (16.67%) French Language
3 1 (16.67%) German Language
3 1 (16.67%) Inclusion and Diversity
3 1 (16.67%) Organisational Skills
3 1 (16.67%) Public Sector
3 1 (16.67%) Social Skills
3 1 (16.67%) Spanish Language
Job Titles
1 2 (33.33%) Content Editor
1 2 (33.33%) Digital Content Editor
1 2 (33.33%) Digital Editor
2 1 (16.67%) Communications Officer
2 1 (16.67%) Consultant
2 1 (16.67%) Content Strategist
2 1 (16.67%) Marketing Consultant
2 1 (16.67%) Marketing Manager
2 1 (16.67%) Product Manager
2 1 (16.67%) Product Marketing Manager
2 1 (16.67%) Technology Consultant
Miscellaneous
1 6 (100.00%) Social Media
2 2 (33.33%) Freedom of Information
2 2 (33.33%) Management Information System
3 1 (16.67%) Algorithms
3 1 (16.67%) Marketing Technology
3 1 (16.67%) Onboarding
3 1 (16.67%) Product Ownership
Processes & Methodologies
1 3 (50.00%) Analytics
2 2 (33.33%) Content Management
2 2 (33.33%) CRM
2 2 (33.33%) Data Analysis
2 2 (33.33%) Ideation Sessions
2 2 (33.33%) Project Management
2 2 (33.33%) Regulatory Compliance
2 2 (33.33%) Requirements Gathering
2 2 (33.33%) Social Media Marketing
3 1 (16.67%) Business Case
3 1 (16.67%) Data Integration
3 1 (16.67%) Data Visualisation
3 1 (16.67%) Digital Marketing
3 1 (16.67%) Email Marketing
3 1 (16.67%) Generative AI
3 1 (16.67%) Marketing Strategy
3 1 (16.67%) SEO
3 1 (16.67%) Statistical Analysis
3 1 (16.67%) Time Management
3 1 (16.67%) Visualisation
Programming Languages
1 1 (16.67%) SQL
Qualifications
1 2 (33.33%) Degree
Quality Assurance & Compliance
1 2 (33.33%) Accessibility
1 2 (33.33%) GDPR
2 1 (16.67%) QA
Vendors
1 3 (50.00%) Instagram
2 2 (33.33%) Facebook
2 2 (33.33%) Twitter
3 1 (16.67%) Google
3 1 (16.67%) Microsoft
3 1 (16.67%) TikTok
3 1 (16.67%) YouTube