Period
to 23 November 2017

The following table provides summary statistics for permanent job vacancies with a requirement for Social Media Marketing skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Social Media Marketing over the 6 months to 23 November 2017 with a comparison to the same period in the previous 2 years.

Social Media Marketing
UK
6 months to
23 Nov 2017
Same period 2016 Same period 2015
Rank 1109 1196 1205
Rank change year-on-year +87 +9 -40
Permanent jobs citing Social Media Marketing 80 41 91
As % of all permanent IT jobs advertised in the UK 0.044% 0.022% 0.042%
As % of the Processes & Methodologies category 0.049% 0.024% 0.047%
Number of salaries quoted 77 30 75
UK median annual salary £32,500 £33,750 £31,500
Median salary % change year-on-year -3.70% +7.14% -3.08%
10th Percentile £23,050 £24,800 £19,500
90th Percentile £59,000 £61,250 £48,750
UK excluding London median annual salary £31,250 £38,750 £25,000
% change year-on-year -19.35% +55.00% -28.57%

Social Media Marketing is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for process or methodology skills.

All Process and Methodology Skills
UK
Permanent vacancies with a requirement for process or methodology skills 161952 169683 193148
As % of all permanent IT jobs advertised in the UK 89.90% 89.39% 88.81%
Number of salaries quoted 127936 140934 159138
UK median annual salary £50,000 £49,500 £47,500
Median salary % change year-on-year +1.01% +4.21% +5.56%
10th Percentile £28,750 £28,000 £27,500
90th Percentile £80,000 £79,350 £77,500
UK excluding London median annual salary £44,000 £42,500 £42,500
% change year-on-year +3.53% - +6.25%

Social Media Marketing
Job Vacancy Trend

Job postings citing Social Media Marketing as a percentage of all IT jobs advertised.

Job vacancy trend for Social Media Marketing in the UK

Social Media Marketing
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Social Media Marketing.

Salary trend for Social Media Marketing in the UK

Social Media Marketing
Salary Histogram

The salary distribution of IT jobs citing Social Media Marketing over the 6 months to 23 November 2017.

Salary histogram for Social Media Marketing in the UK

Social Media Marketing
Top 11 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Social Media Marketing within the UK over the 6 months to 23 November 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +76 80 £32,500 -3.70% 8
UK excluding London +67 47 £31,250 -19.35% 4
London +24 33 £45,000 +38.46% 4
Midlands +49 31 £30,000 -45.45% 1
West Midlands +27 18 £32,500 -40.91%
East Midlands - 13 £26,000 - 1
South East +37 11 £34,375 +9.13% 1
North of England +7 3 £27,500 -42.11% 2
Yorkshire +29 2 £27,000 -32.50% 1
South West +9 2 £21,500 -17.31%
North West -18 1 £35,000 -36.36%

For the 6 months to 23 November 2017, IT jobs citing Social Media Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads with a requirement for Social Media Marketing.

1 80 (100.00%) Marketing
1 80 (100.00%) Social Media
2 49 (61.25%) HTML
3 34 (42.50%) HTML5
4 32 (40.00%) CSS
5 31 (38.75%) Digital Marketing
6 29 (36.25%) Web Development
7 27 (33.75%) E-Commerce
8 24 (30.00%) SEO
9 23 (28.75%) JavaScript
9 23 (28.75%) Agile Software Development
9 23 (28.75%) Google
10 21 (26.25%) jQuery
11 19 (23.75%) Email Marketing
11 19 (23.75%) Analytics
12 18 (22.50%) Pay per click
13 17 (21.25%) Google Analytics
13 17 (21.25%) Git (software)
13 17 (21.25%) PHP
14 16 (20.00%) Manufacturing
14 16 (20.00%) MVC
14 16 (20.00%) AngularJS
14 16 (20.00%) Content Marketing
15 15 (18.75%) AdWords
15 15 (18.75%) Backbone.js
15 15 (18.75%) Automotive
15 15 (18.75%) SQL
15 15 (18.75%) MySQL
15 15 (18.75%) Windows
15 15 (18.75%) Linux

Social Media Marketing
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 7 (8.75%) CMS
1 7 (8.75%) WordPress
2 1 (1.25%) Adobe Experience Manager
2 1 (1.25%) Confluence
2 1 (1.25%) Drupal
2 1 (1.25%) Sitecore CMS
2 1 (1.25%) Umbraco
Applications
1 7 (8.75%) Photoshop
2 6 (7.50%) Adobe Illustrator
3 3 (3.75%) Adobe After Effects
3 3 (3.75%) Adobe Creative Suite
3 3 (3.75%) Adobe Premiere
3 3 (3.75%) InDesign
3 3 (3.75%) Microsoft Excel
3 3 (3.75%) Microsoft PowerPoint
Business Applications
1 2 (2.50%) Sprinklr
Cloud Services
1 17 (21.25%) Google Analytics
2 15 (18.75%) AdWords
3 2 (2.50%) SaaS
4 1 (1.25%) Microsoft Azure
4 1 (1.25%) PaaS
Communications & Networking
1 2 (2.50%) Internet
2 1 (1.25%) SMS
Database & Business Intelligence
1 15 (18.75%) MySQL
2 1 (1.25%) SQL Server
Development Applications
1 17 (21.25%) Git (software)
2 6 (7.50%) Crashlytics
3 1 (1.25%) git-flow
3 1 (1.25%) JIRA
3 1 (1.25%) Selenium
3 1 (1.25%) Visual Studio Team System
General
1 80 (100.00%) Marketing
2 16 (20.00%) Manufacturing
3 15 (18.75%) Automotive
3 15 (18.75%) Retail
4 10 (12.50%) Finance
5 9 (11.25%) Advertising
6 3 (3.75%) Legal
6 3 (3.75%) Publishing
7 2 (2.50%) Brand Awareness
7 2 (2.50%) Music Industry
8 1 (1.25%) Electronics
8 1 (1.25%) Financial Institution
8 1 (1.25%) Telecoms
Job Titles
1 17 (21.25%) Developer
2 15 (18.75%) HTML CSS Developer
2 15 (18.75%) HTML Developer
2 15 (18.75%) JavaScript Developer
2 15 (18.75%) MySQL Developer
2 15 (18.75%) PHP Developer
2 15 (18.75%) PHP MySQL Developer
2 15 (18.75%) PHP Web Developer
2 15 (18.75%) Web Developer
3 14 (17.50%) Digital Project Manager
3 14 (17.50%) Project Manager
4 9 (11.25%) Account Manager
4 9 (11.25%) Consultant
4 9 (11.25%) Marketing Consultant
5 8 (10.00%) Marketing Manager
6 6 (7.50%) Designer
6 6 (7.50%) Digital Marketing Consultant
6 6 (7.50%) SEO Account Manager
6 6 (7.50%) SEO Manager
6 6 (7.50%) Technology Consultant
Libraries, Frameworks & Software Standards
1 49 (61.25%) HTML
2 34 (42.50%) HTML5
3 32 (40.00%) CSS
4 21 (26.25%) jQuery
5 16 (20.00%) AngularJS
6 15 (18.75%) Backbone.js
7 14 (17.50%) JSON
8 13 (16.25%) RESTful
9 5 (6.25%) CSS3
10 2 (2.50%) Sass
11 1 (1.25%) .NET
11 1 (1.25%) ASP.NET
11 1 (1.25%) ASP.NET MVC
11 1 (1.25%) ASP.NET Web API
11 1 (1.25%) Django
11 1 (1.25%) Laravel
11 1 (1.25%) Middleware
Miscellaneous
1 80 (100.00%) Social Media
2 14 (17.50%) Mobile App
3 7 (8.75%) Marketing Technology
4 6 (7.50%) User Experience
5 5 (6.25%) Analytical Skills
6 2 (2.50%) Blog
6 2 (2.50%) Graphic Design
7 1 (1.25%) Computer Science
7 1 (1.25%) Data Centre
7 1 (1.25%) Digital Media
7 1 (1.25%) Driving Licence
7 1 (1.25%) Embedded Systems
7 1 (1.25%) Hedge funds
7 1 (1.25%) Hybrid Cloud
7 1 (1.25%) Public Cloud
Operating Systems
1 15 (18.75%) Linux
1 15 (18.75%) Windows
2 14 (17.50%) Android
2 14 (17.50%) Apple iOS
Processes & Methodologies
1 31 (38.75%) Digital Marketing
2 29 (36.25%) Web Development
3 27 (33.75%) E-Commerce
4 24 (30.00%) SEO
5 23 (28.75%) Agile Software Development
6 19 (23.75%) Analytics
6 19 (23.75%) Email Marketing
7 18 (22.50%) Pay per click
8 16 (20.00%) Content Marketing
8 16 (20.00%) MVC
9 14 (17.50%) ITIL
9 14 (17.50%) PRINCE2
10 13 (16.25%) Service Management
11 12 (15.00%) Mobile Application Development
12 11 (13.75%) Conversion Rate Optimisation
13 7 (8.75%) Web Design
14 6 (7.50%) Stakeholder Management
15 5 (6.25%) Content Management
15 5 (6.25%) Copywriting
15 5 (6.25%) Visualisation
Programming Languages
1 23 (28.75%) JavaScript
2 17 (21.25%) PHP
3 15 (18.75%) SQL
4 1 (1.25%) C#
4 1 (1.25%) Python
Qualifications
1 15 (18.75%) Degree
2 13 (16.25%) APMP
3 1 (1.25%) MBA
Quality Assurance & Compliance
1 1 (1.25%) QA
System Software
1 1 (1.25%) Hyper-V
1 1 (1.25%) VMware Infrastructure
Vendors
1 23 (28.75%) Google
2 14 (17.50%) Adobe
3 9 (11.25%) Facebook
4 6 (7.50%) Dynatrace
4 6 (7.50%) SOASTA, Inc
5 5 (6.25%) Twitter
6 4 (5.00%) Hootsuite
7 2 (2.50%) Spredfast
8 1 (1.25%) Cisco
8 1 (1.25%) Citrix
8 1 (1.25%) Microsoft
8 1 (1.25%) SAP
8 1 (1.25%) Sitecore
8 1 (1.25%) VMware
8 1 (1.25%) WooCommerce