The following table provides summary statistics for permanent job vacancies with a requirement for Social Media Marketing skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Social Media Marketing over the 3 months to 27 June 2017 with a comparison to the same period in the previous 2 years.

Social Media Marketing
UK
3 months to
27 Jun 2017
Same period 2016 Same period 2015
Rank 860 904 907
Rank change year-on-year +44 +3  
Permanent jobs citing Social Media Marketing 30 28 75
As % of all permanent IT jobs advertised in the UK 0.034% 0.028% 0.069%
As % of the Processes & Methodologies category 0.038% 0.032% 0.078%
Number of salaries quoted 27 21 52
Median salary £36,250 £47,500 £27,500
Median salary % change year-on-year -23.68% +72.72%  
90% offered a salary of more than £24,900 £27,500 £21,500
10% offered a salary of more than £45,000 £67,500 £42,500
UK excluding London median salary £32,500 £31,500 £25,000
% change year-on-year +3.17% +26.00%  

Social Media Marketing is in the process and methodology skills category. The next table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for process and methodology skills.

Process & Methodology Skills
UK
Permanent job vacancies with a requirement for process and methodology skills 79998 87554 96376
As % of all permanent IT job vacancies advertised in the UK 89.73% 88.92% 88.08%
Number of salaries quoted 64425 73206 78779
Median salary £50,000 £50,000 £50,000
90% offered a salary of more than £32,500 £32,500 £31,500
10% offered a salary of more than £80,000 £75,000 £77,500
UK excluding London median salary £45,000 £45,000 £44,000
% change year-on-year - +2.27%  

Social Media Marketing
Job Vacancy Trend

The job posting trend of jobs advertised citing Social Media Marketing as a proportion of all permanent or contract IT jobs with a match in the Processes & Methodologies category.

Job vacancy trend for Social Media Marketing in the UK

Social Media Marketing
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Social Media Marketing.

Salary trend for Social Media Marketing in the UK

Social Media Marketing
Salary Histogram

The salary distribution of IT jobs citing Social Media Marketing over the 3 months to 27 June 2017.

Salary histogram for Social Media Marketing in the UK

Social Media Marketing
Top 25 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Social Media Marketing within the UK over the 3 months to 27 June 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +47 30 £36,250 -23.68% 6
London +43 15 £45,000 -33.33% 3
West Midlands +10 6 £32,500 +18.18% 1
Warwickshire +8 5 £32,500 +18.18%
Leamington Spa - 5 £32,500 -
South East +39 4 £36,250 +15.07%
Reading +22 3 £36,250 -
Berkshire +19 3 £36,250 +15.07%
Yorkshire - 2 £26,500 -
North West - 2 £32,250 - 1
City of London +28 1 £42,500 -37.03%
Solihull - 1 £21,000 -
East Midlands - 1 £35,000 - 1
Basingstoke - 1 £22,500 -
Preston - 1 £22,000 -
Leicester - 1 £35,000 -
Sheffield - 1 - -
Leeds - 1 £26,500 -
South Yorkshire - 1 - -
West Yorkshire - 1 £26,500 -
Leicestershire - 1 £35,000 -
Wirral - 1 £42,500 -
Lancashire - 1 £22,000 -
Merseyside - 1 £42,500 -
Hampshire - 1 £22,500 -

For the 6 months to 27 June 2017, IT jobs citing Social Media Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads with a requirement for Social Media Marketing.

1 51 (100.00%) Marketing
1 51 (100.00%) Social Media
2 26 (50.98%) HTML
3 25 (49.02%) HTML5
4 20 (39.22%) SEO
5 17 (33.33%) E-Commerce
6 16 (31.37%) Analytics
7 14 (27.45%) Web Development
7 14 (27.45%) Google
8 13 (25.49%) Agile Software Development
8 13 (25.49%) PRINCE2
8 13 (25.49%) CSS
8 13 (25.49%) Apple iOS
8 13 (25.49%) Android
9 11 (21.57%) ITIL
9 11 (21.57%) PHP
9 11 (21.57%) Pay per click
10 10 (19.61%) JSON
10 10 (19.61%) Service Management
10 10 (19.61%) Git (software)
10 10 (19.61%) RESTful
10 10 (19.61%) Digital Marketing
10 10 (19.61%) APMP
10 10 (19.61%) Mobile App
11 9 (17.65%) Mobile Application Development
11 9 (17.65%) Facebook
11 9 (17.65%) jQuery
11 9 (17.65%) MySQL
12 8 (15.69%) Content Management
12 8 (15.69%) JavaScript

Social Media Marketing
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 5 (9.80%) WordPress
2 4 (7.84%) Apache
2 4 (7.84%) CMS
2 4 (7.84%) nginx
3 3 (5.88%) Adobe Experience Manager
3 3 (5.88%) Confluence
3 3 (5.88%) Drupal
3 3 (5.88%) Sitecore CMS
3 3 (5.88%) Umbraco
Applications
1 5 (9.80%) Microsoft Excel
2 3 (5.88%) Photoshop
Cloud Services
1 7 (13.73%) Google Analytics
2 6 (11.76%) AdWords
3 2 (3.92%) Amazon AWS
3 2 (3.92%) Cloud Computing
4 1 (1.96%) Microsoft Azure
4 1 (1.96%) PaaS
4 1 (1.96%) SaaS
Communications & Networking
1 3 (5.88%) Internet
2 1 (1.96%) SMS
Database & Business Intelligence
1 9 (17.65%) MySQL
Development Applications
1 10 (19.61%) Git (software)
2 3 (5.88%) JIRA
2 3 (5.88%) Visual Studio Team System
General
1 51 (100.00%) Marketing
2 6 (11.76%) Manufacturing
3 5 (9.80%) Advertising
3 5 (9.80%) Automotive
3 5 (9.80%) Retail
4 4 (7.84%) Games
5 3 (5.88%) Finance
6 2 (3.92%) Music Industry
Job Titles
1 15 (29.41%) Developer
2 13 (25.49%) Digital Project Manager
2 13 (25.49%) Project Manager
3 10 (19.61%) Web Developer
4 9 (17.65%) HTML CSS Developer
4 9 (17.65%) HTML Developer
4 9 (17.65%) PHP Developer
4 9 (17.65%) PHP Web Developer
5 5 (9.80%) JavaScript Developer
5 5 (9.80%) Marketing Executive
5 5 (9.80%) MySQL Developer
5 5 (9.80%) PHP MySQL Developer
6 4 (7.84%) Content Manager
6 4 (7.84%) Copywriter
6 4 (7.84%) Digital Executive
6 4 (7.84%) Digital Marketing Executive
6 4 (7.84%) PHP WordPress Developer
6 4 (7.84%) SEO Copywriter
6 4 (7.84%) SEO Manager
6 4 (7.84%) WordPress Developer
Libraries, Frameworks & Software Standards
1 26 (50.98%) HTML
2 25 (49.02%) HTML5
3 13 (25.49%) CSS
4 10 (19.61%) JSON
4 10 (19.61%) RESTful
5 9 (17.65%) jQuery
6 5 (9.80%) AngularJS
6 5 (9.80%) Backbone.js
7 4 (7.84%) .NET
8 3 (5.88%) CSS3
8 3 (5.88%) Twitter Bootstrap
Miscellaneous
1 51 (100.00%) Social Media
2 10 (19.61%) Mobile App
3 4 (7.84%) Analytical Skills
3 4 (7.84%) Blog
3 4 (7.84%) iPad
4 3 (5.88%) Digital Media
4 3 (5.88%) User Experience
5 1 (1.96%) Computer Science
5 1 (1.96%) Data Centre
5 1 (1.96%) Driving Licence
5 1 (1.96%) Hybrid Cloud
5 1 (1.96%) Public Cloud
Operating Systems
1 13 (25.49%) Android
1 13 (25.49%) Apple iOS
2 5 (9.80%) Linux
2 5 (9.80%) Windows
Processes & Methodologies
1 20 (39.22%) SEO
2 17 (33.33%) E-Commerce
3 16 (31.37%) Analytics
4 14 (27.45%) Web Development
5 13 (25.49%) Agile Software Development
5 13 (25.49%) PRINCE2
6 11 (21.57%) ITIL
6 11 (21.57%) Pay per click
7 10 (19.61%) Digital Marketing
7 10 (19.61%) Service Management
8 9 (17.65%) Mobile Application Development
9 8 (15.69%) Content Management
9 8 (15.69%) Email Marketing
10 6 (11.76%) Project Management
11 5 (9.80%) MVC
12 4 (7.84%) Copywriting
12 4 (7.84%) CRM
12 4 (7.84%) Link Building
12 4 (7.84%) Marketing Analytics
12 4 (7.84%) Search Engine Marketing
Programming Languages
1 11 (21.57%) PHP
2 8 (15.69%) JavaScript
3 6 (11.76%) Python
3 6 (11.76%) SQL
4 4 (7.84%) Perl
4 4 (7.84%) Ruby
5 1 (1.96%) Java
Qualifications
1 10 (19.61%) APMP
2 7 (13.73%) Degree
Quality Assurance & Compliance
1 1 (1.96%) QA
System Software
1 1 (1.96%) Hyper-V
1 1 (1.96%) VMware Infrastructure
Vendors
1 14 (27.45%) Google
2 9 (17.65%) Facebook
3 6 (11.76%) Adobe
4 3 (5.88%) Sitecore
5 2 (3.92%) Twitter
6 1 (1.96%) Cisco
6 1 (1.96%) Citrix
6 1 (1.96%) Microsoft
6 1 (1.96%) VMware
Northampton, Northamptonshire
Redrock Consulting Ltd
Salary: £28000 - £35000 per annum + benefits
Posted: 15 hours ago
London
Searchability
Salary: £32000 per annum
Posted: 17 hours ago
Birmingham, West Midlands (County)
Senitor Associates
Salary: £25000 - £30000 per annum
Posted: 4 days ago
Chester, Cheshire
Ashdown IT
Salary: £24000 per annum + Excellent Benefits
Posted: 4 days ago
London
Premier Media
Salary: £0.00 per annum
Posted: 7 days ago
East London
The People Network
Salary: £60000 - £90000 per annum, Benefits Car, pension, Bonus
Posted: 6 days ago